The Thoughtful Entrepreneur

Mastering Business Leadership with Performance Science In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Dr. Carla Fowler, the Managing Director of Thaxa Executive Coaching. Dr. Fowler shared her expertise on leveraging performance science to help business leaders achieve their ambitious goals. This blog post delves into the key themes discussed in the episode, offering actionable advice and in-depth insights for business leaders looking to enhance their performance and achieve success. Dr. Carla Fowler emphasizes the importance of applying performance science principles to business leadership. Performance science, which draws from psychology, neuroscience, and behavioral economics, provides evidence-based strategies to optimize performance and achieve goals. One of the core principles Dr. Fowler advocates is the need for brutal focus. In today's fast-paced business environment, leaders often juggle multiple tasks, leading to burnout and decreased productivity. Dr. Fowler suggests identifying core priorities, time blocking, and regular review to maintain focus and ensure that important tasks receive the attention they deserve. Visibility and reputation play a crucial role in attracting opportunities and building a successful business. Dr. Fowler highlights the importance of building a personal brand, leveraging social media, and showcasing success stories. Additionally, she discusses the superpower of scaling sales conversations to build networks and resilience. Effective sales conversations can lead to increased opportunities and a robust network. Strategies include developing a sales script, practicing active listening, and consistent follow-up. Dr. Fowler's coaching process involves longer initial sessions to establish clarity and focus, followed by ongoing support and coaching sessions to help clients practice skills and work towards their goals.   About Carla Fowler, MD PhD: Carla Fowler, MD PhD founded THAXA out of a passion for performance science, where the fields of strategy, productivity, and psychology intersect. Since its inception in 2013, THAXA’s scientific approach to individualized coaching has attracted a devoted client base of dozens of executives at firms ranging from Fortune 500 technology companies to venture-backed startups to innovative nonprofits. Carla’s coaching methods draw upon the multidisciplinary field of performance science to generate the best ideas surrounding strategy, execution, and mindset to assist leaders in their endeavors. Over the past 10 years, she has distilled the key principles of performance into understandable concepts and a method that helps leaders incorporate these ideas into their day-to-day performance, helping them go faster and improving their results. Outside of her coaching, Carla truly enjoys sharing her key performance principles with audiences while engaging in thought-provoking conversations surrounding her passion for performance science. Carla graduated from Brown University magna cum laude, earned her MD and PhD at the University of Washington, and completed her internship in general surgery at Stanford University. About THAXA: THAXA® is a boutique executive coaching firm that leverages the best ideas from performance science to help its clients focus their strategy, execution, and mental state as they pursue ambitious goals. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out THAXA® website at https://www.thaxa.com/ Check out Carla Fowler, MD PhD on LinkedIn at https://www.linkedin.com/in/carla-fowler/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Value of Experience in Executive Coaching In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a compelling conversation with Gary Cohen, the managing partner and executive coach at CO2 Coaching. The discussion delved into the nuances of executive coaching, particularly for CEOs and company presidents. Gary Cohen shared his wealth of leadership, coaching, and business strategy knowledge, offering listeners practical advice and profound insights. This blog post will distill the key themes and tips from the episode, providing a valuable guide for business leaders and entrepreneurs. Gary Cohen highlighted the significance of practical experience in executive coaching, stressing that coaches who have held similar leadership roles can offer more relevant and actionable advice. He also introduced the CO2 Coaching framework, which focuses on helping clients reclaim their time by delegating or streamlining tasks. Additionally, Gary emphasized the importance of balancing cost reductions with revenue gains to ensure a sustainable business model. These strategies are crucial for effective time management and financial health, enabling leaders to concentrate on strategic initiatives. The conversation also touched on fostering a culture of accountability and learning from failures. Gary discussed the role of leaders in setting clear expectations and holding team members accountable, which drives performance and alignment with organizational goals. He advocated for a blame-free culture that encourages innovation and continuous improvement. Furthermore, Gary underscored the necessity of emotional detachment in business decisions and the power of asking the right questions to engage and empower team members. By exploring coaching opportunities, business leaders can enhance their skills and drive their organizations to success. About Gary Cohen: Gary is famous for asking; he wrote the book on it. He probes his clients with the only kind of questions that can produce change: unexpected ones. From the client’s answers, this dedicated Minneapolis leadership coach offers not just insights but alternative courses of action. “There always are several good roads to Rome,” he says. “The key is to identify the one that best fits both your head and heart.” He focuses on the destination–and not the possible curves in the road–for a simple reason: most obstacles are artificial, and the rest are in our heads. “Clear your head,” he believes, “and the obstacles disappear.” This may explain why Gary’s clients call him “eccentric in exactly the right way.” Gary has yet to meet a client who wants to be ordinary, and he helps them enjoy unusual success by employing unusual approaches. CEO experience: Managing Partner and Co-founder of CO2 Partners, LLC (2004), an Executive Coaching and Leadership Development Firm. Founded ACI in 1989 with $4,000 and two employees, then grew 48 percent compounded annually for 12 years to over 2,200 employees and went public on the NASDAQ. ACI was one of Venture Magazine’s Top 10 Best Performing Businesses and Business Journal’s 25 Fastest Growing Small Public Companies, and Gary was an Entrepreneur of the Year finalist. Board memberships: All Kinds of Minds, Harvard Alumni Club of Minnesota, IC Systems, Inc., Richfield Bank, ACI, Telecentrics,, Outward Bound National Advisory, HBS Alumni Club of Minnesota (Past President), Minnesota Zoo Foundation among others. Author: Just Ask Leadership: Why Great Managers Always Ask the Right Questions (McGraw Hill 2009); articles for Business Week, Leader to Leader, and Forbes. Clients: Unilever, Intel, Genentech, MetLife, Thermo-Fisher, and 100-plus entrepreneur-led businesses. Education: University of Minnesota (B.A); Harvard Business School; Covey Leadership Center; Disney Leadership Institute; and Aspen Institute Crown Fellow.   About CO2 Coaching: CO2 Partners, executive coaching, simply put, is group of experienced, entrepreneurial-minded executive coaches business coaches with complementary skills…and a shared passion for elevating others in their leadership journey. Founded in 2004 by Gary Cohen, CO2 includes executive coaches and practitioners who understand the realities of leadership. That’s because we’ve all been there. Our intuition and "street smarts" lend a unique credibility and integrity to our work. It’s not about textbook theory. It’s about grounded, real-world experiences we generously share with clients. More importantly, leaders and organizations see rapid and sustainable returns on their investment from their executive coach. Outcomes are measurable and meaningful. Our fresh perspectives uncover new possibilities, solve problems from different angles, and deliver the skills and courage you need to succeed – even when the summit looks insurmountable.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check o

Embracing Innovation, Technology, and Customer-Centric Strategies In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge, founder of UpMyInfluence.com, engaged in a compelling conversation with Dawid Sobieski, the creative force behind Plumcat Studio and Flux Verse. Their discussion explored the intricacies of entrepreneurship, offering listeners a wealth of actionable advice and expert insights. This blog post distills the key takeaways from their dialogue, providing a detailed guide to thoughtful entrepreneurship. Josh and Dawid underscored the importance of authenticity in building a personal brand, emphasizing that your brand should genuinely reflect your values and mission. Consistency across all platforms is crucial for building trust and recognition. They also highlighted the significance of quality over quantity in networking, advocating for meaningful relationships over superficial connections. Offering value to your network without expecting immediate returns fosters goodwill and trust. Actionable tips include defining your core values, auditing your online presence, attending industry events, and engaging actively on social media. Dawid stressed the need for adaptability and innovative thinking in the ever-evolving business landscape. Encouraging creativity within your team can lead to groundbreaking ideas and solutions. Both speakers discussed the effective use of technology to streamline operations and enhance productivity, advising entrepreneurs to stay updated with new tools and platforms. Additionally, understanding your audience and delivering exceptional value are pivotal for a customer-centric approach. Regularly conducting surveys and personalizing services based on customer data can significantly improve your offerings. About Dawid Sobieski: Dawid Sobieski, born in 1990 in Szczecin, Poland, grew up amid the transformative aftermath of communism's collapse. Inspired by his father's entrepreneurial spirit, Dawid pursued a Master's in Law before founding Plumcat during university. Starting with animation tutorials and a small ad project, his passion for creative storytelling blossomed into an international success story. Together with his wife, Dawid navigated early challenges in Barcelona, establishing Plumcat as a pioneer in remote work. Now based in Bansko, Bulgaria, Dawid leads Plumcat's global team, shaping its innovative animation and marketing ventures while indulging in hobbies like surfing and mountain biking. Dawid Sobieski, co-founder of Plumcat, embarked on a journey from Poland's post-communist era to becoming a leader in animation and video marketing. Beginning with a humble animated ad in Szczecin, Dawid's dedication to creative excellence and remote work innovation propelled Plumcat onto the global stage. From Barcelona to Bansko, he and his wife have cultivated a diverse team across continents, delivering cutting-edge solutions to clients worldwide. Beyond business, Dawid finds joy in surfing, mountain biking, and composing music, embodying his lifelong passion for creativity and adventure. About Plumcat Studio: Fully remote design & animation studio that produces original content for international clients from various industries. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Plumcat Studio website at https://plumcatstudio.com/ Check out Plumcat Studio on LinkedIn at https://www.linkedin.com/company/plumcat/ Check out Dawid Sobieski on LinkedIn at https://pl.linkedin.com/in/dawid-sobieski-350b12109 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Power of Print in a Digital World   In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Alysha Burch, the founder and creative director of Square Root Creative, to explore the often-overlooked power of print in today's digital-centric marketing landscape. Alysha shared valuable insights into how print can complement digital strategies, the nuances of effective print marketing, and best practices for creating impactful print materials. This blog post delves into the key takeaways from their conversation, offering actionable advice for businesses looking to leverage print in their marketing efforts. Despite the dominance of digital marketing, print remains a powerful tool for engaging consumers. Alysha highlighted several reasons why print should not be overlooked: it provides a tactile experience that digital cannot replicate, offers longevity as print materials often stay in homes for days or weeks, and garners more trust from consumers who may perceive digital content as less reliable due to online scams and misinformation. Alysha emphasized that print and digital should be seen as complementary, with print reinforcing digital messages to enhance overall marketing effectiveness. Alysha shared several best practices for effective print marketing. Choosing the right paper is crucial; it should match the message and audience, with high-end paper for luxury products and more approachable paper for everyday items. Color psychology is also important, as different colors evoke different emotions and should align with the brand's overall color scheme. The layout and design should guide the reader's eye logically, with clear headlines and engaging visuals. Specialty embellishments like gold foil can add a touch of luxury, and testing and iteration are essential to refine materials before a full rollout. Leveraging data for targeted print campaigns and integrating print with digital strategies can further enhance the impact of print marketing.   About Alysha Burch:   Square Root Creative is the brainchild of Alysha Burch, a 30-year industry veteran. This full-service agency was established in 2002, when Alysha saw the need for a creative house that delivered effective messaging across all marketing mediums. Her vision was to form a group that could think conceptually, act strategically, and design with purpose. 20 years later, the agency remains independent and solely owned, an inspiration for women entrepreneurs worldwide. A native New Yorker, Alysha utilized her connections and resources to build “a rock-star team of talented individuals.” Together this group of innovative thinkers, master storytellers, daring designers, video mavens, and tech sensations rise to any creative challenge-–pushing the boundaries of every project to deliver work that exceeds expectations. While Alysha’s passion, talent, and dedication are the foundation for “the Root,” she’s the first to say that teamwork keeps the agency moving forward. This emphasis on a collective spirit has earned her the affectionate title of “Mama Root” – a nod to the family this fearless leader has built. Prior to opening SRC, Alysha worked at top advertising and marketing agencies on Fortune 500 clients including Nestle, Panasonic, and Hasbro. When not running the Root, she can be found downtown with Mylo, her French bulldog (and the office mascot) looking at street art and discovering emerging designers, jamming to old-school hip-hop during boxing class, or enjoying a late-night meal with friends–– that is, if they will wait for her to get out of the office.   About Square Root Creative:   We are a full-service agency passionate about design and its ability to provoke, inspire and energize. We build strong brands with fresh ideas, engaging creative and the right mix of technology. Our agency is built on integrity, trust and teamwork. We’re independent, giving us the freedom to be innovative and the flexibility to go above-and-beyond expectations. It’s this foundation that allows us to truly connect with our clients and engage with their audiences. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Square Root Creative website at https://squarerootcreative.com/ Check out Square Root Creative on LinkedIn at https://www.linkedin.com/company/square-root-creative Check out Alysha Burch on LinkedIn at https://www.linkedin.com/in/alyshaburch Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Unlocking Success for Non-Profits and Purpose-Driven Businesses   In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Kenny Lange, a coach for non-profits and purpose-driven businesses, and the founder of Kenny Lange Coaching. Their conversation delved into the unique challenges and trends within the non-profit sector, the essence of purpose-driven companies, and practical strategies for organizations to authentically practice their core values. Kenny also highlighted valuable resources available on his website to help organizations assess their health and create a roadmap for their vision and goals. This blog post will break down the key insights and actionable advice shared during the episode. Non-profits face a myriad of challenges that can hinder their ability to achieve their missions. Kenny Lange identifies several key issues: resource constraints, including financial limitations and reliance on volunteers; leadership and governance challenges, such as board dynamics and the need for leadership development; and sustainability and impact concerns, including the complexity of measuring social impact and balancing short-term needs with long-term goals. Understanding these challenges is crucial for non-profits to navigate their unique landscape effectively. Purpose-driven companies prioritize their mission and values alongside profitability. Kenny Lange emphasizes the importance of authenticity in this approach, suggesting organizations clearly define and consistently communicate their core values, embed these values into operations, and maintain transparency and accountability. Practical strategies include conducting a values audit, developing a roadmap for vision and goals, and investing in training and development. Kenny Lange's website offers resources like health assessment tools, strategic planning resources, and leadership development programs to support non-profits and purpose-driven businesses in their journey towards impactful and sustainable success.   About Kenny Lange:   After selling his company that he started in his late 20s to another agency, he served as its second-in-command and helped grow their revenue by almost double in 2 years. During that time, he self-implemented a framework at that other agency and saw its impact was huge! However, he later found the System & Soul Framework and wished he had found it earlier because he would have been able to help those organizations achieve more growth with less pain. Now, as a coach, he helps nonprofits and purpose-driven businesses scale by helping them focus the organization, fuel high-performance teams, and create leaders worth following. He and his wife, Rebekah, have fostered 18 kids and counting and adopted 2 in addition to their 3 biological children. They are on a mission to positively impact 10,000 kids by December 31, 2033, because kids from hard places deserve to be seen, heard, and know someone is coming to help them.   About Kenny Lange Coaching:   Help leaders achieve breakthrough with the System & Soul Framework + The 4 Stages of Psychological Safety. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Kenny Lange Coaching website at https://kennylange.com/ Check out Kenny Lange Coaching on LinkedIn at https://www.linkedin.com/company/kennylangecoaching/ Check out Kenny Lange on LinkedIn at https://www.linkedin.com/in/kennylange/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Importance of Marketing in Podcasting In a recent episode of "The Thoughtful Entrepreneur Show," host Josh Elledge interviewed Lorraine Ball, a seasoned podcast host, marketing strategist, and the founder of "More Than a Few Words." Their discussion explored the nuances of podcast marketing, industry trends, and practical strategies for businesses aiming to boost their marketing efforts. This blog post will distill the key insights and tips shared by Lorraine Ball, offering a comprehensive guide for podcasters and marketers alike. Lorraine emphasized the critical importance of understanding your audience as a foundation for any successful podcast marketing strategy. Conducting audience research through surveys, social media polls, and analytics tools can help gather data on your audience's demographics, interests, and listening habits. Building a strong, recognizable brand for your podcast is also essential. This involves developing a unique value proposition and ensuring consistent branding elements like podcast artwork, intro music, and episode format align with your brand identity. Lorraine discussed leveraging social media and the rise of video content as powerful tools for promoting podcasts. Tailoring content for each social media platform and engaging with your audience through comments, discussions, and interactive content like polls and Q&A sessions can significantly boost your reach. Additionally, incorporating video by recording video versions of episodes and creating short clips for social media can increase engagement. Lorraine also highlighted the importance of SEO for podcasts and email marketing, suggesting keyword research, providing transcriptions, building an email list, and sending regular newsletters to keep your audience engaged. About Lorraine Ball: After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small business owners succeed. As an entrepreneur, author, and professional speaker, she shares what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words. Every conversation is filled with creative ideas, practical tips, and decades of real-world experience.   About More Than A Few Words Podcast: It started as a conversation with friends. When someone would drop by the office, I would pull out my iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born. Over the last fourteen years, there have been conversations with marketing celebrities, professionals and business owners like you. There were some laughs and lots of good information along the way. Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration. And now, there is a book. More than a Few Written Words is extension of those conversations with some of my favorites guests from around the globe, sharing their expertise in a new format. I hope you enjoy reading this essay collection as much as I enjoyed assembling it.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Lorraine Ball at https://morethanafewwords.com/host-lorraine-ball/ Check out Lorraine Ball on LinkedIn at https://www.linkedin.com/in/lorraineball/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Impact of AI on the Software Development Industry In a recent episode of our podcast, we had the pleasure of speaking with Marc Karasu, the Chief Marketing Officer of Vention, a leading software engineering company. The conversation delved into various aspects of Vention's services, the intricacies of hiring a developer, the transformative impact of AI on the industry, and much more. This blog post aims to break down the key insights from the episode, providing actionable advice and thorough explanations to guide our listeners. Vention offers a wide range of software engineering services tailored to meet the unique needs of their clients, including custom software development, mobile app development, web development, and cloud solutions. Their approach is highly client-centric, focusing on understanding the unique requirements of each business and delivering customized solutions that drive growth and efficiency. Marc also shared invaluable tips for hiring the right developer, emphasizing the importance of defining project needs clearly, evaluating both technical skills and cultural fit, and leveraging professional networks and platforms like LinkedIn and GitHub. Artificial Intelligence (AI) is revolutionizing the software development industry, and Marc highlighted several key areas where AI is making a significant impact. AI-powered tools are streamlining various aspects of the development process, such as automated code generation, bug detection, and predictive analytics, thereby enhancing efficiency and quality. Additionally, AI is improving user experience through personalization and natural language processing. Vention’s growth story and their incubator for startups further underscore their commitment to innovation and support for the entrepreneurial ecosystem, making them a valuable partner for businesses and entrepreneurs looking to leverage cutting-edge software solutions.   About Marc Karasu: Marc Karasu, Chief Marketing Officer at Vention, holds more than 20 years of experience as a growth marketer at both B2B and B2C companies - transforming brands, scaling disruptive companies, and shaping dynamic cultures. He specializes in translating customer insights into authentic and compelling messaging and has played a crucial role in the development of Vention’s 2023 rebrand. As CMO, Marc leads Vention’s three marketing divisions — Growth, Design, and Brand. He is integral in defining the department’s collective strategy and associated goals on a global scale. His diverse background in marketing leadership roles with companies such as Yahoo!, Betterment, and Ellevest, coupled with his high EQ shape Marc’s strategic approach to marketing objectives, consistently resulting in the generation of efficient user growth; brand awareness; engagement; and revenue. His early experience also extends to some of the world’s most respected creative agencies such as Chiat/Day and BBH, where he worked hands-on in creative development, media buying, and channel optimization.   About Vention: Vention is a worldwide team of engineers and innovators, who partner with clients to transform entire industries. Our dedication and technical skill sets us apart as a true partner, capable of taking a company's vision from inception, all the way through to IPO, and even define new industry best practices. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Vention website at https://ventionteams.com/ Check out Vention on LinkedIn at https://www.linkedin.com/company/ventionteams/ Check out Marc Karasu on LinkedIn at https://www.linkedin.com/in/marckarasu Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Enhancing Online Presence Through Comprehensive Website Content In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Michael Chagala, the Founder and CEO of Rank Harvest Digital Marketing. The conversation delved into the intricacies of digital marketing, focusing on the evolving landscape of SEO, the role of AI in content creation, and the importance of quality content. This blog post will break down the key insights from their discussion, providing actionable advice for businesses looking to enhance their online presence. Michael Chagala emphasized the importance of staying updated with Google's algorithm changes. These updates can significantly impact search rankings, making it crucial for businesses to adapt their SEO strategies accordingly. He highlighted that quality content is king, with Google's recent updates prioritizing high-quality, relevant content. Additionally, user experience factors such as page load speed, mobile-friendliness, and easy navigation are increasingly important for SEO. Businesses should conduct regular content audits, focus on E-A-T (Expertise, Authoritativeness, Trustworthiness), and leverage analytics tools to monitor performance and identify areas for improvement. AI has revolutionized content creation, but Michael Chagala stressed the importance of humanizing AI-generated content to maintain authenticity and engagement. While AI can generate content quickly, it often lacks the nuance and emotional connection that human writers provide. Businesses should blend AI with a human touch, using AI for specific tasks like product descriptions while maintaining editorial oversight for more complex content. By identifying suitable tasks for AI, maintaining editorial oversight, and continuously experimenting and iterating, businesses can effectively leverage AI in content creation. About Michael Chagala: Michael Chagala is the founder and CEO of Rank Harvest, LLC. Rank Harvest offers premium search engine optimization services to local and national businesses in competitive markets, difficult niche ranking challenges, product launches and repairing damaged SEO. Michael’s career began sweeping the server room floor as an unpaid intern at a software development company, later progressing from software engineer to digital marketing then leadership. Michael was an executive at one of the fastest growing companies in the United States helping bring a small energy company from $20 million annual revenue to nearly $70 as part of a small team of Directors. About Rank Harvest Digital Marketing: Rank Harvest is a premium search engine optimization agency specializing in driving traffic to corporate and enterprise-level brands. We use a modern distributed workforce model without a physical office allowing for low overhead and to hire the top talent around the world. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Rank Harvest Digital Marketing website at https://rankharvest.com/ Check out Rank Harvest Digital Marketing on LinkedIn at https://www.linkedin.com/company/rank-harvest/ Check out Michael Chagala on LinkedIn at https://www.linkedin.com/in/michaelchagala/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Overcoming Burnout and Fueling Success In a recent podcast episode, Julie Bee, a renowned burnout strategist, author, speaker, and coach, shared her expertise on how business owners can overcome burnout and fuel success. Julie, the author of "Burned: How Business Owners Can Overcome Burnout and Fuel Success," primarily works with B2B service providers and has a rich background in accounting and 15 years of experience running businesses. The host, Josh, delved into various aspects of burnout, including its causes, financial stress, time management, self-care routines, and leadership roles in preventing burnout. This blog post will break down each tip Julie shared, offering actionable advice and thorough explanations to guide business owners and leaders. Julie emphasized the importance of identifying the root causes of burnout, such as excessive workload, lack of control, insufficient rewards, and poor work relationships. To address these issues, she advised conducting regular assessments to ensure workloads are manageable, empowering employees by giving them more control over their tasks, recognizing and rewarding their efforts, and fostering a supportive environment with open communication. Financial stress is another significant contributor to burnout, and Julie highlighted the importance of effective financial planning and management. She recommended creating a detailed budget, monitoring cash flow, and using financial forecasting to anticipate future needs. Hiring a financial advisor and utilizing financial software can also help streamline these processes. Effective time management is crucial in preventing burnout, and Julie shared strategies like prioritizing tasks, delegating responsibilities, and setting boundaries between work and personal life. She suggested using time management tools, time blocking, and scheduling regular breaks to maintain energy levels. Additionally, Julie stressed the importance of self-care routines, including physical exercise, mindfulness practices, and healthy eating. Leaders play a crucial role in preventing burnout by promoting work-life balance, providing support, and leading by example. Regular check-ins, offering training on stress management, and fostering a positive work environment are essential strategies for leaders. Julie Bee's insights provide valuable guidance for business owners and leaders looking to overcome burnout and fuel success. For more in-depth strategies and insights, consider reading her book and exploring her coaching services. About Julie Bee: Julie Bee is the business owner burnout strategist, author, and speaker. She’s been dubbed the “small business fixer" by her clients and peers. Her book, Burned: How Business Owners Can Overcome Burnout and FUEL Success, is available for pre-order now, and will drop on June 18, 2024. With over 15 years in the entrepreneurial field, Julie has solidified her reputation as a dynamic consultant, a riveting speaker, and a leader who sheds light on the darker side of business ownership. She has a knack for transforming businesses from the ground up. Whether it's reshaping workplace cultures or empowering leaders, her influence proves game-changing for those who collaborate with her. Having been celebrated by Fast Company and Forbes, her insights are in high demand across the industry. About TJB Media: Successful email marketing programs are built on meeting the expectations of consumers — delivering what they want, when they want, and how they want it — and aligning those expectations with the economic interests of the enterprise. At TJB Media we combine deep expertise in all aspects of email marketing, from ESP consulting, strategy, creative, and client services to platform management, email production, lead generation, and reporting & analytics. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out TJB Media website at https://tjb-media.com/ Check out Julie Bee on LinkedIn at https://www.linkedin.com/in/thejuliebee/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Leadership in High-Stakes Environments In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge conversed with Anthony "AB" Bourke, the founder and CEO of Mach 2 Consulting. AB, a former fighter pilot, keynote speaker, and entrepreneur, shared profound insights on achieving peak performance and leadership skills. Drawing from his military experience, AB provided valuable lessons applicable to both personal and professional development. This blog post delves into the key themes discussed in the episode, offering actionable advice and detailed explanations to guide listeners in their journey toward excellence. AB emphasized that leadership in high-stakes environments, such as the military, requires a unique set of skills that are equally applicable in the business world. Effective leaders must balance humility with confidence, make rapid decisions, and be adaptable to changing circumstances. Teamwork is another critical component of success, with clear communication, a safe environment for feedback, and disciplined execution being essential strategies for building a cohesive team. AB also introduced the practice of briefing and debriefing, integral to military operations and highly beneficial in business settings, ensuring clear objectives, identifying potential challenges, and reviewing performance. Josh inquired about the traits and skills required to excel as a fighter pilot, and AB provided insights that are equally relevant to business leaders. The selection process for fighter pilots is rigorous, ensuring only the best candidates are chosen, and continuous training is essential for maintaining peak performance. AB also discussed current challenges faced by leaders, such as hiring and retaining talent, adapting to a rapidly changing global economy, and integrating artificial intelligence. Through Mach 2 Consulting, AB offers interactive programs and consulting engagements designed to help organizations implement principles of peak performance and leadership, making this episode a compelling resource for aspiring entrepreneurs and business leaders. About Anthony Bourke: Major Anthony “AB” Bourke is a highly experienced F-16 fighter pilot who has flown tactical missions in countries all over the world. He has accumulated more than 2,700 hours of flight time in numerous high-performance aircraft and was one of the first pilots to fly his F-16 over New York City in the homeland defense efforts on September 11th. “AB” has added to his combat experience in the business world. He ascended early in his career to become the top-producing mortgage banker in the Western US for a prominent mortgage bank. From there he helped build a low-tech startup which grew from $500K to $65M in revenue over 3 years. Following these two endeavors, AB combined his love of business with his passion for tactical aviation to build a global training company based on the lessons he learned in the military. As CEO he has shared his message of peak performance to over 50,000 people in 9 different countries. In his latest venture called Mach 2 Consulting, Bourke shares how fighter pilots, and other organizations where performance truly matters, have developed a feedback system to ensure continuous improvement and peak performance. He challenges businesses to employ similar systems in their own organizations, and teaches them how to incorporate these invaluable techniques to achieve their full potential as individuals and as a team. About Mach 2 Consulting: Mach 2 Consulting is an independent consultancy established to deliver specialist business innovation, technical and project management consultancy services for the Aerospace and Defence sector. Providing critical support to meet our customers’ time, costs and quality requirements is our primary focus. Contact our friendly and professional team here or continue to browse our website for further information on how we can help you succeed. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Mach 2 Consulting website at https://mach2consulting.com/ Check out Mach 2 Consulting on LinkedIn at https://www.linkedin.com/company/mach-2-consulting Check out Anthony Bourke on LinkedIn at https://www.linkedin.com/in/anthonybourke/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Strategic Marketing, Financial Management, and Innovation In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge sat down with Danny Nathan, the founder and CEO of Apollo 21, to discuss the intricacies of entrepreneurial success. This episode is packed with valuable insights and actionable advice for entrepreneurs at all stages of their journey. Below, we break down the key themes and tips from their conversation, providing you with a detailed guide to mastering your entrepreneurial endeavors. Danny Nathan emphasizes the importance of a growth mindset. Entrepreneurs must be willing to learn, adapt, and grow continuously. This mindset allows you to see challenges as opportunities rather than obstacles. Actionable advice includes investing time in continuous learning, being open to pivoting your business model based on market feedback, and developing resilience to bounce back from failures. In today’s digital age, having a robust online presence is non-negotiable. Danny Nathan highlights the importance of leveraging digital marketing strategies to reach and engage your target audience. Effective financial management is also critical for the sustainability of your business. Monitoring cash flow and financial health, creating a budget, and using financial management tools are essential practices. Staying ahead of industry trends through market research and customer feedback, and building strategic relationships through networking and partnerships, can open doors to new opportunities and resources. Implement these actionable tips and insights to navigate the entrepreneurial landscape with confidence and achieve your business goals. About Danny Nathan: After 20 years of product and technology experience, Danny has developed a habit of helping companies create new products & services and launch new ventures. In the past, he’s been called a product person, a UX guy, a designer, a strategist, a marketer, a creative (and a few other choice names like “The Cleaner”). Danny has led product build and launch efforts at an international scale, run countless design sprints, and founded multiple companies. He’s applied his expertise to a variety of companies ranging from pre-seed startups to Fortune 100 corporations, including: American Express, Dyson, General Mills, the MoMA, Getty Images, Legendary Pictures, and many more. About Apollo 21: Apollo 21 helps organizations leverage venture driven growth and removes barriers to scale by building technology that solves complex business and operational challenges. We sit at the intersection of a product design studio, a venture studio, and a management consultancy. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Apollo 21 website at https://www.apollo21.io/ Check out Apollo 21 on LinkedIn at https://www.linkedin.com/company/apollo21io/ Check out Danny Nathan on LinkedIn at https://www.linkedin.com/in/amongmany/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

The Importance of Self-Awareness in Leadership In a recent episode of "The Thoughtful Entrepreneur Show," host Josh engaged in a compelling conversation with Kirsten Yurich, an executive mentor and vintage chair, to explore the nuances of effective leadership. Kirsten shared her extensive knowledge on leadership dynamics, the critical role of self-awareness, and the evolving trends in the corporate world. This blog post will distill the key takeaways from their discussion, providing actionable advice and deep insights for both current and aspiring leaders. Kirsten underscored that self-awareness is fundamental to effective leadership. Leaders who are attuned to their strengths, weaknesses, and emotional triggers are better positioned to manage their teams and make sound decisions. She offered practical tips such as regular self-reflection, seeking feedback, and investing in emotional intelligence training to enhance self-awareness. These strategies help leaders understand and manage their emotions and those of their team members, fostering a more cohesive and productive work environment. A positive work environment is essential for employee satisfaction and productivity, and Kirsten highlighted the leader's role in shaping workplace culture. She emphasized leading by example, fostering open communication, and recognizing team members' efforts. By demonstrating respect, approachability, and a positive attitude, leaders can cultivate a supportive and engaging work atmosphere. Regular team meetings, one-on-one check-ins, and various forms of recognition can further reinforce a positive culture, driving both individual and organizational success. About Kirsten Yurich: A former CEO and dynamic executive with successful track record of developing leaders, delivering results, and bringing together individuals, teams, and stakeholders to create high-performing cultures that perform past mission. With a clinical background and advanced training I create safe and challenging environments for people to transform into their best selves in life and work. Maximizing their talents so their families and companies are successful. I practice my own personal values of candor, integrity, humanity, and presence on a daily basis in order to be worthy of my clients. About Vistage: Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize business leaders. We offer the most effective approach to achieve better results, grow your company faster and maximize your impact as a leader. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Vistage website at https://www.vistage.com/ Check out Kirsten Yurich website at http://kirstenyurich.com/ Check out Kirsten Yurich on LinkedIn at https://www.linkedin.com/in/kirsten-yurich/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Unleashing Your Coaching Business Potential In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a rich conversation with Zammy Mustaq, a distinguished marketing and sales mentor and strategist for coaches. The episode brimmed with valuable insights and actionable advice aimed at enhancing marketing and sales strategies. This blog post will explore the key themes discussed, offering a comprehensive guide to mastering these crucial business areas. A deep understanding of your ideal client is foundational to effective marketing and sales. Sammy emphasized the importance of truly grasping your client's pain points, desires, and motivations. To achieve this, create detailed client avatars, conduct thorough market research, and use empathy mapping to visualize your clients' experiences and emotions. These steps will help tailor your messaging more effectively, ensuring it resonates with your target audience. Crafting a compelling value proposition is essential for capturing your ideal clients' attention and standing out from the competition. Focus on the benefits your clients will experience, use clear and concise language, and continuously refine your value proposition based on feedback. Additionally, building trust and credibility is crucial for converting prospects into clients. Leverage testimonials and case studies, provide value upfront through free resources, and maintain consistency in your messaging and branding to establish a reliable and trustworthy image. About Zammy Mustaq: I help coaches, therapists & practitioners scale their business through client attraction and heart-centred sales. After spending 5 years at Canada's largest bank, navigating the world of Sales & Marketing and hosting International Business Retreats, I uncovered a universal truth: You can have the most EPIC services, but without an online spotlight, you're the world's best-kept secret. That’s why I’m so passionate about helping business owners increase their visibility online to create massive income & impact while building a freedom based lifestyle. About Zammy Mustaq Consulting: One of the most sought after Marketing & Sales Strategists in the online coaching space. She is known for helping business owners double their income in less than 90 days. She helps her clients master the art of predictable heartcentred marketing & sales so they never have to worry where their next client is coming from. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Zammy Mustaq Consulting website at https://www.zammymustaq.com/ Check out Zammy Mustaq on Facebook at https://www.facebook.com/zammy.mustaq Check out Zammy Mustaq on Instagram at https://www.instagram.com/zammymustaq/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Understanding the Importance of Financial Management In a recent episode of "The Thoughtful Entrepreneur Show," host Josh sat down with Tom Griffiths, the founder and CEO of Synergy CFO Solutions, to delve into the critical role of financial management in small businesses. Tom's expertise in helping business owners understand their numbers, improve profits, and manage cash flow is invaluable for anyone looking to achieve long-term business success. This blog post will break down the key insights from their conversation, offering actionable advice and detailed explanations to guide you in optimizing your financial performance. Many business owners gauge their success by looking at their bank account balances or growth metrics. However, Tom Griffiths emphasizes that these indicators can be misleading. A healthy bank balance does not necessarily mean a business is profitable or has a stable cash flow. Tom suggests that businesses generating $1 to $4 million in revenue are typically ready for the level of financial guidance a fractional CFO can provide. This is the stage where financial complexity increases, and professional expertise becomes crucial. Evaluate your current financial management practices and identify gaps. If you find that financial tasks are becoming overwhelming or you're not making informed decisions, it might be time to bring in a fractional CFO. Synergy CFO Solutions offers a range of free resources on their website, including a cash flow forecast, webinars, and a report on the 16 drivers of revenue, profit, and cash flow. These resources are designed to help business owners gain clarity on their financial situation and make informed decisions. Take advantage of the free cash flow forecast tool to get a better understanding of your cash flow situation. Participate in webinars to learn from experts and gain new insights into financial management. For more insights and to access these valuable resources, visit [Synergy CFO Solutions](https://www.synergycfosolutions.com). About Tom Griffiths: He founded Synergy CFO Solutions because he realized how many small business owners need a financial guide to help them have a growing, successful business. Due to his financial background following the first eight years of his career in banking, he can look at a business and spot the underlying reasons why a business is not profitable and has poor cash flow. He understand both sides of a business (the financial side and the business ownership side). More importantly, he know how to fix it so that the business can grow and become more profitable. About Synergy CFO Solutions: Helps small business owners have a growing and more profitable business so they can achieve their personal and professional goals. The goal is simple: to help clients go from feeling overwhelmed, stressed about the finances, wondering "where did all the money go", to feeling confident, knowing that they're running their business like a CEO, with the numbers driving sound decision making. Done through a unique yet simple process, taking on the role of ‘financial guide’, meeting the business owner on a regular basis. The process identifies the key drivers of the business, which are then used to help make decisions to grow profit and cash flow, in turn allowing the owner to achieve their goals. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Synergy CFO Solutions website at https://synergycfosolutions.co/ Check out Synergy CFO Solutions on LinkedIn at https://uk.linkedin.com/company/synergycfosolutions Check out Tom Griffiths on LinkedIn at https://uk.linkedin.com/in/tomgriffiths8 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Unleashing Potential: Transforming Mid-Career Stagnation into Success In a recent episode of Josh's podcast, he sat down with Anna Urnova, a career coach helping mid-career men pivot to thrive. Anna, who has worked with executives and leaders at top companies like PwC, Siemens, Visa, and Unilever, shared her expertise on how professionals can navigate the often challenging mid-career phase. This blog post delves into the key themes and actionable advice from their conversation, providing a comprehensive guide for mid-career professionals looking to make a meaningful change. Anna explains that many of her clients, typically men aged 35 to 55, experience a sense of stagnation and lack of motivation, often referred to as the mid-career plateau. This period can be characterized by feeling stuck, a lack of energy, and a desire for change. One of the central themes Anna emphasizes is the importance of aligning one's work with their purpose. She argues that this alignment can be a powerful remedy for burnout and lack of energy, as professionals who find work that resonates with their core values and passions are more likely to feel invigorated and motivated. Anna's approach to helping mid-career professionals pivot involves a structured system that she outlines in her free masterclass, "Do What You Love: 5-Step Formula." The steps include gaining clarity about one's strengths, values, and passions, exploring new career possibilities, repurposing existing skills, creating a strategic plan, and executing with adaptability. By following these steps, mid-career professionals can find renewed purpose and energy in their careers. For more detailed guidance, consider exploring Anna's free masterclass and take advantage of her free calls to discuss how the system can be applied to your individual situation. About Anna Urnova: An award-winning Career Coach dedicates herself to helping professional mid-career men break free from feeling stuck, stagnant, undervalued, and burned out in soul-sucking jobs. Her mission is to guide them toward discovering their purpose and successfully pivoting to thrive without having to start over or return to school, even if they've attempted and failed before. Running her online coaching business marks her third career endeavor. Previously, she served as a high-profile executive coach, collaborating with esteemed institutions like INSEAD, The London School of Economics, ESMT Berlin, and the Centre for Creative Leadership. Prior to that, she accumulated over 15 years of corporate HR experience with Fortune 500 companies. Her coaching successes have earned awards and recognition, with her groundbreaking research on family patterns affecting careers frequently cited in publications like Harvard Business Review, Quartz at Work, and many other global business periodicals. She holds an MSc Degree from the London School of Economics (1996), a Diploma in Clinical Organizational Psychology (2008), and an Executive Master’s Degree in Consulting and Coaching for Change from INSEAD (2014). Currently residing in Berlin, Germany, she works globally while cherishing time spent with her family. About Anna Urnova Coaching: Our company specializes in facilitating transformative career changes for our clients. We have a proven track record of helping individuals achieve significant milestones in their professional lives, such as: Securing a larger role and a 50% salary increase after experiencing redundancy twice within the same industry. Attaining a coveted promotion to the C-suite level. Relocating to work in a new country, fulfilling a long-held dream. Leveraging sabbaticals or parental leave to reinvent and propel their careers to new heights. Successfully launching a start-up from scratch, even after years of previous attempts and failures. Transitioning from a traditional 9-to-5 job to running a thriving consulting practice, while enjoying freedom and global travel with family. Transforming a struggling side-hustle into a multimillion-dollar business venture. Undertaking a comprehensive mid-career overhaul when the current path reaches a conclusion, a dead end, or loses its meaning. Through personalized coaching and strategic guidance, we empower our clients to navigate these pivotal career transitions with confidence and success. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Anna Urnova Coaching website at https://annaurnova.com/ Check out Anna Urnova on LinkedIn at https://www.linkedin.com/in/anna-urnova-executive-coach/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to le

Mastering the Art of Public Relations: Understanding the Essence of a Compelling Story   In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge interviewed Megan Bennett, CEO of Light Years Ahead, to explore the nuances of public relations (PR) and the art of crafting and pitching compelling stories to the media. Megan shared invaluable insights from her extensive PR experience, offering actionable advice on elevating a brand's visibility and authenticity. This blog post distills the key takeaways from their conversation, providing a comprehensive guide for anyone looking to master PR. One of the primary challenges in PR is transforming a seemingly mundane product into a newsworthy story. Megan emphasized the importance of finding a unique angle or hook that sets a brand apart. This involves deep diving into the founder’s background to uncover compelling narratives and highlighting unique selling points like innovative ingredients or social causes. Megan shared a success story of Kansas City Cattle Company, a Wagyu beef brand founded by a combat veteran, whose compelling narrative and superior product quality led to significant media coverage and increased sales. Megan stressed that mass-distributed press releases are often ineffective. Instead, personalized pitches tailored to specific media outlets and journalists are far more impactful. Key elements of a successful pitch include compelling subject lines, engaging first paragraphs, and high-quality visuals. Persistence is crucial in PR, and Megan highlighted the importance of following up multiple times and being prepared to tweak the pitch if it’s not resonating. Authenticity over paid coverage and continuous engagement with media contacts are essential for building lasting relationships and achieving successful PR outcomes. About Megan Bennett:   Megan has been on the LYA team for over 20 years. She started working at LYA just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands. She is proud of the positive, lasting relationships she cultivates with the media on an ongoing basis. Megan's forté lies in her outgoing and engaging personality, which has solidified extremely strong relationships with top consumer print, online, and broadcast media contacts. She understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn't stop until she makes it happen. Megan lives outside of Kansas City. She is married and has two daughters. She holds a Bachelor of Science Degree in Communications from Skidmore College.   About Light Years Ahead PR:   We are a cutting-edge public relations agency dedicated to propelling your brand beyond the competition and into the stratosphere of success. With a team of skilled strategists, creative visionaries, and media mavens, we craft personalized PR solutions that ignite your brand's brilliance. Proudly providing high-level PR services across the nation since 1995. At Light Years Ahead PR, we understand that every client is unique, and that's why we tailor our services to align perfectly with your specific goals and aspirations. Whether you're a startup seeking to establish a powerful presence or an established brand aiming to reach new heights, we've got the expertise to make it happen.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Light Years Ahead PR website at https://www.lightyearsahead.com/ Check out Light Years Ahead PR on LinkedIn at https://www.linkedin.com/company/light-years-ahead/ Check out Megan Bennett on LinkedIn at https://www.linkedin.com/in/megan-bennett-6a1b8317/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.https://www.lightyearsahead.com/  

The Future of Restaurant Technology In a recent episode of "The Thoughtful Entrepreneur Show," hosted by Josh Elledge, the CEO of PAR Technology Corporation, Savneet Singh. He shared valuable insights into the evolving landscape of technology in the restaurant industry. ParTech, a leading provider of software, hardware, and services to fast-growing or large restaurant chains, is at the forefront of this transformation. This episode delves into the key themes discussed in the episode, offering actionable advice and expert insights for restaurant owners, CIOs, and marketing officers looking to leverage technology to enhance the consumer experience. ParTech specializes in providing comprehensive technology solutions tailored for restaurant chains. Their offerings include streamlined and efficient Point of Sale (POS) systems, customized loyalty programs designed to increase customer retention and engagement, and robust online ordering platforms that cater to the growing demand for digital convenience. Savneet emphasized the critical role of technology in bridging the gap between consumers and the brands they love, highlighting how advanced technological solutions can enhance customer engagement, improve operational efficiency, and enable restaurants to quickly adapt to changing consumer behaviors and preferences. The conversation also touched on the future of self-checkout and the increasing role of mobile phones, emphasizing their convenience, speed, and ability to provide personalized recommendations and offers. Additionally, the potential advancements and challenges in the use of AI and robotics in the restaurant industry were discussed, noting how automation of routine tasks can enhance accuracy and efficiency, despite the challenges in implementation. About Savneet Singh: Savneet Singh is an award-winning software / SaaS CEO with deep expertise across the retail, fintech and payments industries. Savneet is currently CEO of PAR Technology Corporation, a provider of point of sale software to the retail industry. Under his tenure, the Company has transformed from a distressed provider of hardware to a fast-growing SaaS business. This work has included two significant capital raises, two large acquisitions and a dramatic change in workplace culture. Prior to PAR, Savneet has extensive experience as both an investor and Board Member, having served on a number of both public and private Boards, including a listed SPAC. About PAR Technology Corporation: PAR Technology Corporation develops and markets products that assist hospitality operators around the world to better manage money, materials, people and the guest experience. PAR has provided solutions, including software, hardware and services to the world’s largest restaurant chains and their franchisees for 40 years. Today our extensive offering includes technology applications for the full spectrum of hospitality and restaurant operations, from independent table service restaurants to international QSR chains and five-star destination resorts, all backed by PAR’s global service network. The Company has nearly 100,000 installations in 110 countries worldwide. PAR is also a leader in providing computer-based system design and engineering services to the Department of Defense and Federal Government Agencies. Links Mentioned in this Episode: Want to learn more? Check out PAR Technology Corporation website at https://partech.com/ Check out PAR Technology Corporation on LinkedIn at https://www.linkedin.com/company/partechnology Check out Savneet Singh on LinkedIn at https://www.linkedin.com/in/savneetsingh/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Navigating Leadership and Culture Transformation in the Post-Pandemic Era In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged with Jahmad Canley, CEO of Potential Unleashed Consulting, to explore the shifting dynamics of leadership and organizational culture in the post-pandemic era. Potential Unleashed collaborates with a diverse clientele, including Fortune 500 companies, nonprofits, educational institutions, and athletic teams, to drive leadership development and culture transformation. Their discussion highlighted the emerging trends, challenges, and strategies for fostering adaptive, inclusive, and high-performing work environments in today's evolving landscape. One significant trend Jahmad pointed out is the balance between in-office and remote work, which has become a pivotal aspect of organizational culture post-pandemic. Companies are now tasked with creating environments that support both remote and in-office employees. Actionable strategies include developing flexible work policies, investing in technology for seamless communication, and scheduling regular check-ins to maintain team cohesion. Additionally, Jahmad emphasized the importance of creating adaptive cultures that can evolve with new challenges while retaining their core strengths. This involves continuous feedback loops, leadership training, and celebrating organizational successes to reinforce positive behaviors and morale. Jahmad also discussed the impact of remote work on diversity and inclusion, noting that it can remove geographical barriers and create a more diverse workforce. However, leaders must be equitable and considerate of individual situations to foster an inclusive environment. Actionable tips include developing inclusive policies, providing diversity training, and encouraging employee resource groups. Creating a culture of belonging through proactive DEI assessments, coaching, and inclusive practices is crucial for fostering a high-performing and inclusive work environment. Jamal's insights underscore the importance of proactive assessment and support for leaders to navigate the post-pandemic landscape successfully. About Jahmad Canley: Jahmad Canley has an endless dedication to empowerment and education for all people. He is internationally known as a top level culture transformation consultant, peak performance coach, author and masterful story teller. Jahmad focuses on helping people and organizations accomplish their goals and fulfill their potential in their personal, professional, and organizational lives. His passion for helping others unleash their potential has provided him the privilege of working with top organizations such as Microsoft, Amazon, Western Union, LA Phil Harmonic Symphony, USA Swimming and many more. About Potential Unleashed Consulting: Potential Unleashed is a business coaching company specializing in providing solutions to companies, teams, and individuals of every description through improved performance and increased human effectiveness. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Potential Unleashed Consulting website at https://potential-unleashed.com/ Check out Potential Unleashed Consulting on LinkedIn at https://www.linkedin.com/company/potential-unleashed-consulting Check out Jahmad Canley on LinkedIn at https://www.linkedin.com/in/jahmad-canley-he-him-his-b70ba9a Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mastering Digital Marketing: Understanding Your Audience and Crafting Compelling Content In a recent episode of The Thoughtful Entrepreneur Show, host Josh Elledge engaged in a deep dive into digital marketing with Kris Britton, the founder of KAYBE Mega Marketing. This episode is packed with valuable insights for anyone aiming to enhance their marketing strategies. Below, we summarize the key takeaways and actionable advice shared by Kris Britton, offering a detailed guide to mastering digital marketing. Kris emphasizes the importance of understanding your target audience through detailed buyer personas and market research. Creating comprehensive profiles of your ideal customers and utilizing tools like surveys and social media listening can help tailor your marketing messages effectively. Additionally, Kris highlights the significance of crafting compelling content through storytelling, value-driven posts, and SEO optimization. Engaging narratives and educational content can significantly boost your brand’s connection with its audience. Social media platforms are crucial for audience engagement, and Kris advises selecting the right platforms, maintaining a consistent posting schedule, and actively engaging with followers. Paid advertising, with targeted ads, A/B testing, and retargeting, can amplify your reach and conversions. Finally, building strong relationships through personalized email marketing, customer feedback, and community building is essential for long-term success. By following these strategies, you can elevate your digital marketing efforts and achieve remarkable results. For more expert advice, tune into The Thoughtful Entrepreneur Show.   About Kris Britton: Kris Britton is the CEO and founder of international ‘mega-marketing’ company, KAYBE. A serial entrepreneur, with more than 10 years’ experience in digital marketing, Kris heads up an ever-growing team of experts who help hundreds of brands around the world drive revenue through innovative marketing strategies.   About KAYBE: KAYBE are an award-winning marketing agency, with clients across Europe, the USA and Australia. We deliver comprehensive marketing strategies and activities, designed to deliver true, tangible growth for a wide range of businesses, from small side hustles through to blue chip enterprises. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out KAYBE website at https://marketing.kaybe.co.uk/ Check out KAYBE on LinkedIn at https://www.linkedin.com/company/homeofkaybe/ Check out Kris Britton on LinkedIn at https://www.linkedin.com/in/krisbritton/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

Unveiling the Legal Landscape of Entrepreneurship In this episode of The Thoughtful Entrepreneur Show, host Josh Elledge speaks with Seth Kugler, a legal expert from the renowned law firm Grellas Shah LLP. They explore the intimidating legal challenges entrepreneurs face and offer guidance for navigating these complexities with confidence. Seth's experience provides listeners with a unique perspective on the legalities of starting and running a business. Seth delves into the critical importance of protecting intellectual property, understanding contracts, and ensuring compliance with industry regulations. He shares strategies for safeguarding ideas and services, highlights what to look for in contracts, and discusses how to avoid common pitfalls. Seth also emphasizes the necessity of staying current with legal requirements to prevent costly penalties and ensure the longevity of a business. The conversation with Seth Kugler leaves entrepreneurs with valuable lessons: prioritize IP protection, carefully negotiate contracts, and maintain compliance with laws. His insights demystify legal concepts and empower entrepreneurs to approach legal matters with greater assurance. The legal side of entrepreneurship, while complex, can be navigated successfully with the right guidance and resources.   About Seth Kugler: Seth Kugler is an experienced business litigator in the tech space with focuses on corporate governance and fiduciary duties, unfair competition and the developing law surrounding the business of artificial intelligence.   About Grellas Shah LLP: Grellas Shah is a founder-focused law firm, dedicated to providing legal services to emerging ventures and other early stage and middle-market businesses, as well as founders, entrepreneurs, executives, directors, officers, key employees, and others associated with such business clients. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Grellas Shah LLP website at https://grellas.com/ Check out Grellas Shah LLP on LinkedIn at https://www.linkedin.com/company/grellas-shah-llp Check out Seth Kugler on LinkedIn at https://www.linkedin.com/in/seth-kugler-2218747   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence:   We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Embracing Excellence: The Path to Transformative Leadership and Organizational Success I recently had the pleasure of speaking with Hugh Blane, the founder and president of Claris Consulting, on The Thoughtful Entrepreneur Show. We explored the crucial roles that passion, innovation, and growth play in meeting strategic goals in the business realm, particularly in the wake of the pandemic. Blane, with his extensive experience advising top organizations like Microsoft and Starbucks, highlighted the importance of aligning strategy, execution, talent, and mindset to set a high bar for excellence and commitment in both personal and professional pursuits. He also stressed the transformative power of love in leadership—not romantic love, but a deep care for our work and those we lead. In our dynamic business environment, leaders must be adaptable and attentive to the needs of their teams and clients. Blane passionately argued for the abandonment of obsolete practices and redefined leadership as a source of inspiration and a path to greatness for others. His upcoming book, "Lead Boldly: How to Coach Others to Greatness," is set to offer a blueprint for leadership transformation, targeting senior leaders and middle managers to reshape not just individual leaders but entire organizations. The book promises to catalyze learning and create a space where leaders and their teams can excel. To conclude our conversation, I pointed our listeners to the resources and self-assessment tools available on the Claris Consulting website, which can help refine strategic priorities. Blane invited anyone seeking further insight or assistance to reach out to Claris Consulting for their expertise. His insights are a treasure for those aiming to enhance their leadership capabilities and organizational success. Embracing a mindset of passion, innovation, and growth, and aligning our strategies to these values, is essential for transformative leadership. I urge you to ponder your leadership path and how you can apply these principles to become a revered leader. The journey to greatness starts with you. About Hugh Blane: Hugh Blane is a renowned leadership, athletic, and financial coach with over forty years of coaching experience. Hugh, the founder and principal of Claris Consulting, has coached successful CEOs to transform their leadership, which transforms their culture and results. As a coach, Hugh has generated over $75 million of client and enterprise value over the last ten years, and clients include Sony Pictures, Starbucks, Costco, Stanford University, Nordstrom, REI Co-op, and Wells Fargo. About Claris Consulting: We help executives, entrepreneurs, and investors accelerate business value by transforming human potential into inspired performance. About Lead Boldly: How to Coach Others to Greatness: This book has the potential to transform leadership and the results leaders achieve in unprecedented ways. Specifically, this book makes the case that there is a vast level of untapped potential in every nook and cranny of our personal and professional lives. Many leaders have employees on their teams or organizations who have great potential but do not perform at their peak abilities. When a reader internalizes the content of Lead Boldly with courage, humility, and discipline, they will coach themselves and others to deeply love the work they do, learn daily how to master their talent and mindset and lead boldly in a world of lukewarm and milquetoast ideas and aspirations. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode:   Want to learn more? Check out Claris Consulting website at https://clarisconsulting.net/ Check out Hugh Blane on LinkedIn at https://www.linkedin.com/in/hughblane/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Harnessing Intuition for Entrepreneurial Success In a riveting episode of The Thoughtful Entrepreneur Show, I had the opportunity to converse with Simone Wright, a leading expert on intuition and its role in entrepreneurship. Simone, who has always been attuned to her intuitive intelligence, shared valuable insights from her book "First Intelligence: Using the Science and Spirit of Intuition," highlighting how intuition can be a powerful asset in business. She emphasized the concept of intuition as a muscle that can be developed, and the necessity of being in a state of flow to enhance leadership skills. Simone Wright's perspective on creating mental space to foster flow was particularly impactful. She suggested that engaging in activities that relax the mind, such as walking or meditating, can unlock our intuitive insights. Moreover, she drew a parallel between the intuitive and innovative mind, suggesting that innovation stems from giving our intuition the space to process information. Our discussion also explored the intuitive abilities of animals and their natural disaster awareness, underscoring the widespread presence of intuitive intelligence. Wrapping up our enlightening discussion, Simone Wright offered guidance for entrepreneurs looking to strengthen their intuitive fitness, sharing a success story of a client who achieved remarkable business growth by tapping into their intuitive potential. For those seeking to delve deeper, Simone recommends her master class and book on entrepreneurial intuition, along with one-on-one coaching. As we concluded, I encouraged listeners to explore Simone's resources for further inspiration and to subscribe to our show for ongoing motivation in their entrepreneurial endeavors. About Simone Wright: Simone Wright is an internationally respected authority on Intuition, Evolutionary Creativity and Entrepreneurship. She started her first business at the age of 9 and has used her understanding of Intuition, Creativity and entrepreneurial focus to build a globally respected coaching and education business – and to become an internationally collected artist, who has become the highest selling artist of her kind in the world. Simone developed her Intuition ‘street cred’ by using her skills to successfully assist law enforcement in missing children’s cases and other criminal investigations. Her groundbreaking Intuition training program, and book, First Intelligence, have helped people from all walks of life (including established and emerging entrepreneurs, multi-million-dollar CEO’s and every level in between) develop profound Intuitive clarity, and Vision to help them expand their businesses in ways that are in alignment with the individual, not the crowd. She helps people SET the trends in their life and in business … not follow them. She has appeared in over 100 media outlets and been featured on The Oprah Winfrey Show. About First Intelligence (Book): First Intelligence is a multifaceted language that communicates with and through us in a number of sophisticated yet elegant ways. The third P in the Peace/Perception/Precision triad ~ Precision ~ plays the strongest role in how we begin to effectively and consistently recognize the voice of our higher wisdom. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Simone Wright's website at https://simonewright.com/ Check out First Intelligence Book website at https://simonewright.com/programs/first-intelligence-the-book/ Check out Simone Wright on YouTube at https://www.youtube.com/user/simonewright1 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Embracing the Marketing Revolution: Using an AI-powered business growth tool Welcome to another insightful entry on my blog, where I, Josh Elledge, bring you the latest from The Thoughtful Entrepreneur Show. In a recent episode, we had the honor of hosting Menekse Stewart, the mastermind behind Marketing Magic, and I'm eager to share the valuable insights gleaned from our conversation. Menekse story is a beacon of inspiration, showcasing her dedication to redefining marketing strategies with her innovative company. Throughout our talk, she highlighted the critical need for businesses to evolve with the digital era, utilizing new tools and technologies to stay competitive. Delving into the core of Menekse's marketing philosophy, we uncovered the foundational pillars that underpin her successful approach. She emphasized the significance of audience understanding, the art of storytelling, and the crafting of a resonant brand identity. Menekse deep dive into these principles provided a wealth of knowledge for entrepreneurs and marketers. Furthermore, she generously offered actionable strategies that businesses of any size can immediately apply to spur growth and success, drawing from her extensive experience and impressive track record. As our episode neared its end, Menekse and I tackled the challenges inherent in marketing, discussing strategies to surmount common obstacles such as budget limitations and fierce competition. Menekse's forward-looking insights into the future of marketing and emerging industry trends equipped listeners with guidance to future-proof their marketing strategies. To summarize the key takeaways: adaptability to change, deep audience insights, the power of storytelling, a blend of traditional and innovative tactics, and anticipation of future trends are essential for marketing success. I hope these lessons from Menekse Stewart will inspire and guide you as much as they have me. Remember to catch more episodes of The Thoughtful Entrepreneur Show for continued inspiration and guidance. Keep marketing thoughtfully and magically until our next thought-provoking session! About Menekse Stewart: Menekse Stewart is an award-winning AI & marketing specialist, and the creator of Marketing Magic, an AI-powered business growth tool that helps thousands of small business owners save 40+ hours a month. About Marketing Magic: Marketing Magic is an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists. Craft ready-to-use sales and marketing assets that use your brand’s tone of voice in minutes, with over 62 tools that will help you create things Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Marketing Magic website at https://marketingmagic.app/trial-sign-up Check out Menekse Stewart on Instagram at https://www.instagram.com/menekse.stewart/ Check out Menekse Stewart on LinkedIn at https://www.linkedin.com/in/meneksestewart/ Check out Menekse Stewart on YouTube at https://www.youtube.com/channel/UCmX2qzZ3u1R6gqB-NC0NDkg Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Real Estate Syndication: A Golden Opportunity for Diversifying Your Portfolio In my role as the host of "The Thoughtful Entrepreneur," I had the opportunity to delve into the world of real estate syndication with Emma Powell, the driving force behind Rise Capital Investments and High Rise Group. Emma's journey began with a single-handed effort to syndicate commercial real estate deals, which quickly grew into a collective of investors forming Rise Capital Investments, while High Rise Group concentrated on investor marketing. Her insights are particularly valuable for business owners and leaders looking to add passive income through stable, risk-adjusted real estate investments, offering an alternative to the stock market's fluctuations. Emma Powell highlights the potential for real estate syndication to deliver returns between 10% to 30%, emphasizing the need to outperform the stock market and the importance of being prepared for the associated risks, such as undercapitalization. Her expertise extends to the art of attracting investment through well-crafted pitch decks, leveraging her background in graphic and information design. Emma believes in building trust through personal connections and recommends taking proactive steps, such as signing up for email lists and booking calls to explore investment opportunities more deeply. To conclude, Emma Powell's insights into real estate syndication serve as a guide for those aiming to diversify their portfolios and secure their financial futures. She underscores the importance of personalized engagement and the courage to take the first step towards investing. As a gesture of gratitude for her contributions, I invite listeners to access a free video on creating high-ticket sales appointments and encourage them to subscribe to "The Thoughtful Entrepreneur" for ongoing inspiration and empowerment in the world of business and investment. About Emma Powell: Emma Powell is a seasoned commercial real estate investor specializing in multifamily properties. With a strong belief in the importance of knowledge and risk mitigation in investments, Emma has dedicated their career to mastering the art of passive real estate investing. Leveraging various financial tools, such as self-directed IRAs, 401(k)s, 1031 exchanges, dividend-paying whole life insurance, HELOCs, and discretionary income, Emma has successfully built a diverse portfolio while enjoying passive cash flow, tax advantages, and substantial returns. About Rise Capital Investments: Rise Capital Investments is a pioneering, primarily women-owned investment firm specializing in real estate investments, with a primary focus on delivering exceptional returns for our clients. Our firm is committed to empowering individuals and businesses to achieve their financial goals by providing access to unique debt and equity investment opportunities in the real estate sector. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Rise Capital Investments website at https://risecapitalinvestments.co/home Check out Rise Capital Investments on LinkedIn at https://www.linkedin.com/company/rise-capital-investments/ Check out Emma Powell on LinkedIn at https://www.linkedin.com/in/emmapowell28/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO and Founder of TRANSDEFY, Leenna Jayachaandran. Leenna Jayachaandran, the CEO and founder of the innovative company TransDefy, shared insights into sales performance improvement, the critical role of perspective in sales, and the dynamic shifts in B2B sales. This blog post highlights the valuable advice Leenna provided, which could transform sales strategies for organizations. TransDefy is not just another sales consultancy. Under Leenna's leadership, the company excels at transforming sales teams into high-performing units. Their approach transcends traditional training methods by instilling a deeper understanding of the sales process and its psychology, enabling sales teams to adapt to various scenarios and customer needs. Leenna emphasized how salespeople view their roles and how client interactions can significantly impact their success. Salespeople who see themselves as problem-solvers and partners with their clients rather than just vendors are more likely to build trust and long-term relationships. This shift in perspective leads to more meaningful engagements and better sales outcomes. Leenna also discussed the challenges sales teams face in the current environment, noting that resistance to change within sales organizations is a significant hurdle. However, she highlighted that these challenges present opportunities for growth and innovation. By embracing new technologies and methodologies, sales teams can differentiate themselves and deliver exceptional value to their clients. Key Points from the Episode: TransDefy's work in sales performance improvement The importance of perspective in sales Changing dynamics of B2B sales Challenges and opportunities in the sales environment Recommendations for organizations to upskill their sales teams About Leenna Jayachaandran: Leenna Jayachaandran is a distinguished CEO at TRANSDEFY and a consummate sales and transformation leader with deep-seated expertise in strategic planning and client relations across top-tier Fortune 500 companies like Microsoft, IBM, and Dell. With over 25 years of experience in sales leadership, career coaching, and mentoring, Leenna has driven substantial revenue growth and enhanced service excellence. Her approach combines a rigorous methodological discipline, including Miller Heiman’s Strategic Selling, and a keen focus on building robust global teams, consistently leading to strong ROI and improved bottom lines for her clients. Leenna’s recognition as a leading Sales Consultant and a member of CHRO Asia’s “100 Best Global Coaches” underscores her ability to exceed client expectations and foster competitive success in fast-paced environments. Her awards in “Execution Excellence” and “Excellence in increasing the Market share” are testaments to her proficiency in turning around sales strategies and winning back crucial accounts. Beyond her professional accomplishments, Leenna is passionate about painting and reading leadership books, activities that enhance her creative and strategic thinking. About TRANSDEFY: TRANSDEFY is dedicated to redefining the sales landscape by focusing on boosting numbers and transforming the entire sales ecosystem. With deep insights into the complexities of the sales process, TRANSDEFY provides a tailored suite of solutions to optimize performance, enhance sales skills, and foster a culture of sales excellence. Their holistic approach ensures that every aspect of an organization’s sales operations is addressed, from skills training to strategic planning, providing a comprehensive enhancement of sales capabilities. The company prides itself on its client-centric methodology, which involves a three-step process of close collaboration with clients to understand their unique challenges and goals. This leads to customized solutions that directly align with each client’s business objectives. TRANSDEFY’s offerings include B2B sales assessments, training, consulting, and recruitment, all designed to equip businesses with the tools needed for sustainable success in the dynamic market landscape. They also integrate methodologies from the Miller Heiman Group™ to provide a structured, repeatable process that adapts seamlessly to current business opportunities. Tweetable Moments: 13:38 - "Perspective really helps you build that trust with your customers. It drives you to be more customer-centric, which is what your customers perceive as valuable." Links Mentioned in this Episode: Want to learn more? Check out TRANSDEFY’s website at https://transdefy.com/ Check out TRANSDEFY on LinkedIn at https://www.linkedin.com/company/transdefy-fzc/ Check out TRANSDEFY on Facebook at https://www.facebook.com/transdefy Check out TRANSDEFY on Instagram at https://www.instagram.com/transdefy/ Check out TRANSDEFY on Youtube at https://www.youtube.com/channel/UCBkIvDHXOAI5yFBad4b4R5g Check out Leenna Jayachaandran on LinkedIn at https://www.linkedin

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Owner of Zelen Communications, Terry Zelen. Terry Zelen, President of Zelen Communications, explores the intersection of technology and marketing. With over three decades of experience, Zelen Communications has established itself as a leader in the digital space. Zelen Communications has pioneered leveraging technology to drive marketing success, excelling in website development, online marketing tools, and artificial intelligence (AI). Serving a diverse client base, including startups and Fortune 500 companies, they have impacted various industries, such as restaurants, medical, builder development, and education. Terry Zelen highlighted the role of AI in Zelen Communications' strategy. AI is integrated into their ideation, analytics, and concepting processes. However, quality control is crucial to ensure AI-generated content aligns with a brand's standards and voice. This balance between innovation and oversight distinguishes their agency. Terry provided insights into the evolving landscape of branding and marketing, emphasizing the importance of maintaining brand integrity amid AI's growing influence. Zelen Communications' recent rebranding initiative reflects its commitment to evolving while staying true to its core values. Key Points from the Episode: Zelen Communications' expertise in technology and website development Use of AI in various aspects of their work Services offered by Zelen Communications, including custom website development and e-commerce solutions Insights into current trends in branding and marketing The agency's recent rebranding efforts Importance of maintaining brand integrity in the age of AI-generated content Commitment to community involvement and giving back Encouragement for potential clients to explore the agency's website and social media accounts Emphasis on providing in-depth reporting and tracking for marketing efforts Overall dedication to client satisfaction and transparency About Terry Zelen: Terry Zelen, with over 35 years of marketing expertise across diverse industries, leads as the President and Creative Director at Zelen Communications, Inc., based in Tampa, FL. At Zelen Communications, he manages a team of strategic professionals dedicated to ensuring the highest quality in their creative and marketing efforts for their clientele. A true marketing trailblazer, Terry thrives on embracing cutting-edge technology, earning his reputation as an innovative thinker who seamlessly merges creativity with strategy. His firm specializes in real estate, medical, and restaurant marketing both locally and nationally, with clients including Outback Steakhouse, Sykes Global Communication, and HCA Hospital. Beyond his professional endeavors, Terry is active in the community, participating in various organizations and serving on several boards. About Zelen Communications: Zelen Communications is a forward-thinking marketing agency specializing in web design, creative services, SEO/digital marketing, and AI integration. They are dedicated to building true partnerships and tailored solutions to meet each business's unique needs, emphasizing client success as their own. Zelen Communications prides itself on putting clients first and focusing on how they can assist in achieving goals and growing businesses. Their services include traditional and digital advertising, custom website design, AI integration, SEO, social media, branding, photography, video production, and public relations. They have particular expertise in marketing for real estate developers, homebuilders, hospitality, healthcare, and education. Their innovative approach and commitment to leveraging the latest technology ensure that clients stay ahead in today's competitive market. Tweetable Moments: 11:06 - "Just because it's cheap doesn't mean it's good, right? AI language will improve in time, but the base AI language is very distinct, and experienced people know exactly what you're doing." Links Mentioned in this Episode: Want to learn more? Check out Zelen Communications’ website at https://zelencommunications.com/ Check out Zelen Communications on LinkedIn at https://www.linkedin.com/company/zelen-communications-inc-/ Check out Zelen Communications on Facebook at https://www.facebook.com/Zelen-Communications-Inc-73282533883/ Check out Zelen Communications on Instagram at https://www.instagram.com/zelencommunications/ Check out Terry Zelen on LinkedIn at https://www.linkedin.com/in/terry-zelen/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Co-Founder of eBusiness Institute, Matt Raad.   Matt Raad, a leading authority on buying and selling online businesses, provides insights into the complexities and opportunities of digital entrepreneurship. Matt Raad is a seasoned expert in online business transactions. His extensive knowledge of the digital marketplace has guided many to achieve financial success through strategic acquisitions. Matt highlighted the significant potential for wealth generation in online business acquisitions. He emphasized that the digital age has made entrepreneurship more accessible, enabling individuals to own and operate businesses without the traditional constraints of brick-and-mortar establishments. According to Matt, acquiring an online business with the right approach can be transformative for aspiring entrepreneurs. For those interested in digital investment, Matt prioritized education and mentorship to build a solid foundation of knowledge. He also recommended starting small to facilitate hands-on learning with manageable risks. Key Points from the Episode: Process of buying and selling online businesses Potential for generating wealth through online business acquisitions Strategies and opportunities in the online business acquisition field Expertise and insights from Matt Raad Identifying, renovating, and selling online businesses Opportunities and challenges in the online business acquisition industry Importance of due diligence Advice for those interested in getting started in online business acquisition About Matt Raad: Matt Raad is a business and website investor, angel investor, and a leading educator in digital investments. Alongside his wife, Liz Raad, Matt is recognized as an Australian expert in buying, renovating, and selling profitable websites and businesses. They have successfully trained thousands across Australia in digital marketing and online business success and are sought-after public speakers. Matt and Liz Raad began their careers buying and selling traditional offline businesses but shifted their focus to online businesses' high returns and growth potential. They now own a portfolio of websites and advise clients on buying and building website portfolios valued at up to $20 million. Through their eBusiness Institute, they help people gain digital skills. They offer practical courses on digital marketing and website investment strategies, ensuring their students can secure their futures in the digital age. About eBusiness Institute: The eBusiness Institute is a private digital education company dedicated to helping Australians and international students upskill or retrain with high-demand digital-focused skills. They offer comprehensive digital marketing training courses, certifications, and micro-credentials tailored for various skill levels, including complete beginners. Founded by successful online entrepreneurs Matt and Liz Raad, the eBusiness Institute provides practical and profitable digital marketing skills. Their mission is to equip students with skills that enable them to generate income from anywhere, ensuring they are well-prepared for the evolving digital landscape. By focusing on real-world applications and industry-relevant training, the eBusiness Institute aims to create a workforce adept at navigating and succeeding in the digital economy. Tweetable Moments: 04:24 - "We live on a beautiful property, and next thing you know, we're effectively exporting to America with no geographical barriers. It's the ultimate location freedom business." Links Mentioned in this Episode: Want to learn more? Check out eBusiness Institute’s website at https://www.ebusinessinstitute.com.au/ Check out eBusiness Institute on LinkedIn at https://www.linkedin.com/company/ebusiness-institute-australia/ Check out Matt Raad on LinkedIn at https://www.linkedin.com/in/matt-raad/ Check out Matt Raad’s website at https://www.mattandlizraad.com/ Check out Matt Raad on Facebook at https://www.facebook.com/MattandLizRaad Check out Matt Raad on Youtube at ​​https://www.youtube.com/@digitalinvestorshow More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of ProcureAbility, Conrad Snover.Conrad Snover, the CEO of ProcureAbility, discussed the pivotal role of procurement in business success and how ProcureAbility is revolutionizing this function. It assists organizations in acquiring essential services and materials, handling technology upgrades and process improvements, enhancing supplier performance, and optimizing logistics. Conrad highlighted ProcureAbility's journey from a consulting firm to a comprehensive procurement services provider, emphasizing their adaptability and customized solutions for clients. This flexibility helps businesses streamline their procurement processes.He also discussed the evolving dynamics between suppliers and customers, noting that suppliers now need to provide value-added services and foster collaborative relationships to meet the changing needs of their customers and achieve shared success.Key Points from the Episode:Overview of ProcureAbility's work in assisting companies with procurement needsChallenges of procurement, including underfunding, lack of training, and underutilizationImportance of efficient procurement practices in saving money for large companiesEvolving role of suppliers in providing value-added services to customersInsights from Conrad's experience as a professional cyclist and their relevance to business mindsetProcureAbility's evolution from a consulting firm to a comprehensive procurement services providerEmphasis on the importance of collaborative relationships between suppliers and customersNeed for procurement organizations to upgrade skills, platforms, and processesAbout Conrad Snover:Conrad Snover, CEO of ProcureAbility, has over 25 years of experience in strategic procurement and supply chain management. He excels in client success, employee engagement, and product innovation. He has launched and managed numerous programs focusing on strategy design, procurement transformation, category management, strategic sourcing, supplier development, and organizational sustainability.Conrad has consulted for Fortune 1000 companies across various industries, including oil and gas, utilities, technology, banking and insurance, hospitality, and healthcare. He serves on the Board of Directors for the Utility Supply Management Alliance (USMA) and the Utility Purchasing Management Group (UPMG). He is a sought-after presenter at national supply chain conferences. Conrad holds a bachelor's degree in business from the University of Washington. In his free time, he enjoys adventuring outdoors with his family and is a retired sponsored athlete and aspiring ski mountaineer.About ProcureAbility:ProcureAbility is a leading provider of procurement services, offering a comprehensive suite of solutions that include advisory, managed services, digital, staffing, and recruiting. ProcureAbility has focused exclusively on procurement organizations’ success for over 25 years, helping clients transform their operations and drive growth.Combining leading methodologies, analytics, market intelligence, and industry benchmarks, ProcureAbility employs a uniquely flexible and customizable service delivery model. Trusted by global organizations of all sizes, ProcureAbility excels in elevating procurement functions and enabling clients to reimagine what’s possible.Tweetable Moments:14:49 - "The most powerful lesson for me is to focus on being in the now, to be present and not overly concerned with what happened yesterday or what might happen tomorrow."Links Mentioned in this Episode:Want to learn more? Check out ProcureAbility’s website athttps://procureability.com/Check out ProcureAbility on LinkedIn athttps://www.linkedin.com/company/procureability/Check out ProcureAbility on Youtube athttps://www.youtube.com/channel/UCsgUIE2RZU0KPJnMtPXuWJACheck out Conrad Snover on LinkedIn athttps://www.linkedin.com/in/csnover/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with a High Achievement Coach, Founder and CEO of Leap To Your Success, Jaclyn Strominger. Jaclyn Strominger, founder and CEO of Leap to Your Success, is a renowned high-performance, high-achievement coach. Her approach focuses on achieving the 1% edge necessary for transformative change in life and business. Jaclyn advises entrepreneurs to list their goals, envision their future, and prioritize activities aligning with them. She emphasizes time management and recommends using timers and time-tracking tools to maintain focus and consistency. Using her Leap Framework (Leveling up, Energy, Action, Propel, and Performance), Jaclyn redefined his mission and values, restored his energy, and created a clear weekly action plan and a 30-60-90 day strategic roadmap. Jaclyn created the Unstoppable Achievers Journal, an interactive digital resource for crafting mission statements and refining goals for those seeking further development. She also offers a complimentary strategy session to support personal and professional growth. Key Points from the Episode: Jaclyn Strominger’s work as a high performance, high achievement coach Examples of how she helps clients achieve their fullest potential in their lives and businesses Importance of achieving the 1% edge and leveling up The Leap Framework for business improvement Advice for overwhelmed or exhausted business owners Importance of time management and prioritizing activities Resource for listeners: the Unstoppable Achievers Journal Practical advice for improving productivity and focus Guidance for achieving personal and professional goals Complimentary strategy session with Jaclyn About Jaclyn Strominger: Jaclyn Strominger is a High Achiever Success Coach specializing in elevating ambitious individuals to achieve peak performance in both business and personal realms. She excels in helping high achievers break through their limitations and make significant advancements, creating an environment rich in confidence and excellence. Jaclyn’s approach is not just about mentoring—it’s about sparking profound transformations in professionals poised to lead and innovate within their sectors. Starting her career over three decades ago in magazine publishing, Jaclyn observed that many skilled individuals needed clearer direction. This insight led her to embrace entrepreneurship in 2013, focusing on empowering professionals to thrive using a comprehensive approach that bolsters inner resilience and external assurance. Her coaching services are designed to assist high achievers in making strategic advances in their careers and personal lives, offering crucial support and accountability through their challenges and successes. Her clients’ surpassing their objectives is a testament to her coaching methodology’s efficacy and core values. About Leap To Your Success: Leap To Your Success offers targeted coaching services for individuals aiming to elevate their careers and improve their business performance. It addresses common challenges like misalignment with core values, lack of confidence, and inadequate planning, providing strategic guidance and accountability. The program is structured to help clients realign their personal and professional goals, promoting substantial growth through practical advice and support. The services include personalized coaching tailored to various needs, from personal development to navigating significant career or business changes. Leap To Your Success is committed to helping clients reach and surpass their goals, ensuring they become more confident and effective industry leaders. The focus is on delivering results through proven strategies that foster long-term success. Tweetable Moments: 09:45 - "I took a three by five card and I put my goals on that card. I would paperclip it to my day every morning, and it was the thing that I looked at every single day. It got me energized, it got me moving towards what I wanted to be doing, and got me refocused. That excitement came back because I wasn't doing the busy work, and I was in my business. I wasn't just in it; I was running the business, and the business wasn't running me." Links Mentioned in this Episode: Want to learn more? Check out The Leap To Your Success’ website at https://www.leaptoyoursuccess.com/ Check out Leap To Your Success on LinkedIn at https://www.linkedin.com/company/leap-to-your-success/ Check out Jaclyn Strominger on LinkedIn at https://www.linkedin.com/in/jstrominger/ Check out Jaclyn Strominger on Facebook at https://www.facebook.com/JaclynStrominger Check out Jaclyn Strominger on Instagram at https://www.instagram.com/jaclyn.strominger/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of The Intention Collective, Zach Montroy. Zach Montroy, the driving force behind The Intention Collective, is dedicated to cultivating healthy small business environments. His approach to helping small businesses grow and scale effectively starts with establishing a clear vision. He champions using 90-day sprints, a targeted method that enables teams to achieve their goals with clarity and purpose. Zach observes key trends transforming workplace culture and leadership, such as a move towards greater transparency, a desire for meaningful work engagement, and the critical role of integrity and accountability. He envisions the modern workplace as a space that promotes compassion, empathy, challenge, and connection. According to Zach, another fundamental aspect of a successful team is creating an environment that encourages open communication and problem-solving. This openness boosts productivity and fosters a sense of belonging and mutual respect among team members. Key Points from the Episode: The goal of The Intention Collective Trends in workplace culture and organizational leadership Importance of transparency, meaning, and engagement in work Integrity and accountability in the workplace Practical advice for SMB founders and leaders Creating a healthy work environment through clarity and expectations The work of The Intention Collective in helping small and medium-sized businesses Free guides and resources offered by The Intention Collective Invitation for business owners and leaders to reach out for a discovery call Valuable insights into creating a healthy workplace culture and empowering teams About Zach Montroy: Zach Montroy, Founder & CEO of The Intention Collective, has honed his expertise over two decades in executive roles, learning from industry leaders and applying his insights to assist entrepreneurs in overcoming stagnation and scaling their ventures. His approach integrates culture and strategy where people management, organizational transformation, and strategic planning work in unison. This methodology ensures that all aspects of a business are aligned, enhancing overall execution. Zach's extensive qualifications include certifications as a Dare to Lead Practitioner, StratOp Facilitator, and Leadership Coaching Specialist from the ICF, among others, in Emotional Intelligence, Motivational Code, and various personality assessment tools. His educational background is equally impressive, as he holds an MBA in strategic management and leadership, with further studies at Harvard in Industrial Psychology and Change Management. A member of the Forbes HR Council and the HBR Advisory Council, Zach is dedicated to providing lasting value by helping leaders tap into their unique capabilities. He resides in Franklin, TN, with his family, actively contributing to the community and professional forums. About Intention Collective: The Intention Collective is dedicated to breaking the typical growth plateau many entrepreneurs face by offering strategic planning, workshops, and leadership coaching tailored for sustainable growth. Unlike other consultancies, The Intention Collective takes a hands-on approach, focusing on deep involvement rather than brief, superficial engagements. This commitment to “train and stay” ensures that clients receive continuous support, enabling them and their teams to evolve and implement strategies effectively. This is crucial for scaling their businesses beyond current limitations. The Intention Collective emphasizes a ‘People First Approach.’ They provide a suite of proven tools and resources to address unique leadership challenges, ensuring that each solution is tailor-made for the client’s needs. Their coaching style is distinctively immersive, as they engage directly in the trenches with clients, acting more as active participants than mere advisors. This method fosters a conducive environment for real growth and learning, pushing conventional boundaries on team health and business scalability. Tweetable Moments: 02:26 - "I think one of the trends that we continue to see is this growing level of transparency in the workplace, which can be a really good thing and a really challenging and hard thing all at the same time." 05:29 - "The interesting thing about authenticity, and closely related, is vulnerability. Showing up and saying, 'I'm here to get this right, not to be right,' can lean into emotional exposure, risk, and uncertainty." Links Mentioned in this Episode: Want to learn more? Check out The Intention Collective’s website at https://intentioncollective.co/ Check out The Intention Collective on LinkedIn at https://www.linkedin.com/company/intention-collective/ Check out Zach Montroy on LinkedIn at https://www.linkedin.com/in/zacharymontroy/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with a Host, Author, Empowerment Strategist, and Founder of The Empowering Minds Network, JJ Flizanes. JJ Flizanes, the host of "Spirit, Purpose, and Energy" and the founder of the Empowering Minds Network, focuses on her impact as an empowerment strategist and the workings of her podcast network. JJ's podcasting journey began as a market test to understand her audience's needs. This led her to connect with truth seekers, aiming to improve their lives. Her podcast, "Spirit, Purpose, and Energy," became a resource for those seeking deeper truths and holistic life improvement. As an empowerment strategist, JJ assists individuals in addressing both emotional and strategic aspects for personal and professional growth. Her coaching emphasizes understanding core wounds and rewiring patterns essential for success in business and relationships. JJ's podcast network promotes engagement and growth. She offers classes on talk therapy, the impact of emotions on healing, and strategies for monetizing podcasts. The network also provides opportunities for mastermind participation, live events, and VIP days, emphasizing trust and resonance with the audience before business coaching or network involvement. Key Points from the Episode: JJ's impact in the world and her work as an empowerment strategist JJ's journey in podcasting and her target audience JJ's approach to business coaching Information about JJ's podcast network and engagement opportunities Repurposing content across different podcast brands within JJ's network The significance of branding and aesthetics in attracting the audience JJ's role as an empowerment strategist and the founder of the Empowering Minds Network About JJ Flizanes: JJ Flizanes is renowned as an empowerment strategist and the dynamic host of the Spirit, Purpose & Energy podcast, a nominee for the People's Choice Awards. Her work primarily targets conscious, spiritual truth-seekers, aiming to eliminate emotional barriers that hinder their success. By identifying and addressing sabotaging patterns, JJ facilitates a transformation of struggles into joy, effectively guiding her clients toward emotional wellness. Her approach includes various clarifying exercises tailored to each individual, allowing her to develop personalized roadmaps for emotional healing. JJ is deeply passionate about equipping people with the necessary knowledge and awareness to realize their dream lives. Her strategies are designed to teach and empower her clients to enact significant life changes. About The Empowering Minds Network: JJ Flizanes is the driving force behind The Empowering Minds Network, a podcast network which connects and inspires conscious, spiritual truth seekers. Her platform is dedicated to helping individuals identify and overcome emotional blocks that hinder their success, transforming struggle into joy. With a passion for empowering people, JJ provides content that equips listeners with the knowledge and awareness needed to live the life of their dreams. Through her podcast, she fosters a supportive community focused on personal growth and spiritual enlightenment. With a passion for empowering people, JJ provides content that equips listeners with the knowledge and awareness needed to live the life of their dreams. Through her podcast, she fosters a supportive community focused on personal growth and spiritual enlightenment. Empowerment Strategy: As an Empowerment Strategist, JJ Flizanes focuses on assisting conscious and spiritually attuned individuals, aiming to dismantle the emotional barriers that obstruct their success across health, business, and personal life spheres. She specializes in identifying self-sabotaging behaviors and transforming these struggles into experiences of joy and achievement. Her method is particularly effective for those who feel blocked and seek a deeper understanding of their obstacles. JJ employs a series of detailed and clarifying exercises designed to illuminate each client's unique challenges and needs. This personalized approach enables her to craft specific roadmaps for emotional healing tailored to individual circumstances. Her passion lies in empowering her clients with the knowledge and tools necessary to live out their ideal lives, instilling a sense of possibility and confidence in their transformations. Tweetable Moments: 02:59 - "It took me about 350 episodes and 18 months to realize that separating my content into six new shows instead of one big show was the key to success." Links Mentioned in this Episode: Want to learn more? Check out JJ Flizanes’ website at https://jjflizanes.com/ Check out The Empowering Minds Network at https://jjflizanes.com/podcasts/ Check out JJ Flizanes on LinkedIn at https://www.linkedin.com/in/jj-flizanes/ Check out JJ Flizanes on Facebook at https://web.facebook.com/jflizanes/?ref=hl&_rdc=1&_rdr Check out JJ Flizanes on Instagram at https://

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and President of Interview Connections,Jessica Rhodes. Jessica Rhodes, the founder of Interview Connections, a leading podcast booking agency, recently shared her insights on the transformative power of podcast guesting as a marketing strategy. Jessica emphasized that successful podcast guesting hinges on authentic connections with hosts, which can open doors to future collaborations and opportunities. Jessica also covered the importance of repurposing interview content. She suggested that transforming a single podcast appearance into various forms of content, such as blog posts, social media snippets, or YouTube videos, can significantly enhance visibility and audience engagement across multiple platforms. Interview Connections operates by representing entrepreneurs and business owners, assisting them in monetizing their interviews and converting listeners into leads. The agency offers a tailored approach, including creating a guest expert media kit and strategically selecting podcasts that align with the client's objectives. Additional support is provided through group coaching calls and interview audits to ensure sustained engagement and success. Jessica also addressed a common misconception about the importance of audience size in podcast guesting. They highlighted the advantages of focusing on quality over quantity, advocating for appearances on niche podcasts that target ideal customers to foster more profound impacts and higher conversion rates. Key Points from the Episode: Impact of podcast guesting as a marketing strategy Value of relationships and networking in podcast guesting Repurposing interview content for increased visibility and engagement Importance of targeting specific audiences through podcast guesting Democratization of voices in podcasting Role of Interview Connections in representing entrepreneurs and business owners Strategies for monetizing interviews and converting listeners into leads Misconception of focusing solely on audience size Importance of diversity in the podcasting industry Support provided to clients by Interview Connections About Jessica Rhodes: Jessica Rhodes is the visionary founder of Interview Connections, the world’s pioneering podcast booking agency established in 2013. At a time when the concept was novel, Jessica’s agency broke new ground by being the first dedicated service of its kind. Under her leadership, Interview Connections has achieved remarkable success, booking over 30,000 podcast interviews for more than 800 clients, significantly enhancing their online presence and business growth. Her innovative approach to marketing and commitment to creating authentic connections have been pivotal in transforming the digital landscape for entrepreneurs. Beyond her professional achievements, Jessica has diverse personal interests that ground her in community and wellness. She actively participates in health practices such as using a sauna and cold plunge and enjoys managing her backyard chickens. Despite her initial hesitance, Jessica has also embraced the role of team mom for her daughter’s all-star cheer team. Her multifaceted life reflects her dedication to her career, her personal life, and community involvement in Rhode Island. About Interview Connections: Interview Connections, co-owned by Jessica Rhodes and Margy Feldhuhn, is a trailblazer in the podcasting industry. It is credited with being the first-ever podcast booking agency. Since its inception in 2013, the agency has transformed how entrepreneurs gain visibility and leverage strategic connections to advance their businesses. Recognized by Corporate Vision Magazine as the Best Specialty Podcast Booking Agency of 2021, Jessica and Margy have demonstrated exceptional leadership, guiding their team in providing impactful publicity solutions that have reshaped the landscape for service-based entrepreneurs. The ethos of Interview Connections is rooted in innovation and a commitment to excellence, focusing on aligning client appearances to specific business objectives rather than convenience. This approach ensures that each podcast interview is a strategic tool for business growth. The company employs over 25 full-time local staff and offers business mentorship, emphasizing their investment in client success and community development. Through dedicated service and strategic insights, Interview Connections has cemented its role as a pivotal player in enhancing entrepreneurial success through podcasting. Tweetable Moments: 2:39 - "We represent entrepreneurs and business owners who often feel like the best kept secret." Links Mentioned in this Episode: Want to learn more? Check out Interview Connections’ website at https://interviewconnections.com/ Check out Interview Connections on LinkedIn at https://www.linkedin.com/company/interviewconnections/ Check out Jessica Rhodes on LinkedIn at https://www.linkedin.com/in/

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Corporate Advisor, Co-Author, and Senior Partner of Brunswick Group, Lucy Parker. Lucy Parker, a pioneer in social value and sustainable business practices, co-authored "The Activist Leader: A New Mindset for Doing Business." She explores the complex relationship between corporate leadership and social activism, highlighting how contemporary leaders can manage businesses conscientiously. Lucy focused on the significant changes in business operations in response to societal challenges. She underscored the need for leaders to understand their company's influence on the world and actively ensure this impact is positive and significant. As the founder of the Brunswick Group's social value initiatives, Lucy provided insights into how companies can incorporate sustainable practices into their main strategies. She cited examples of organizations that have effectively leveraged social value to bolster their brand and contribute positively to society. Key Points from the Episode: Social value and sustainable business The Activist Leader: A New Mindset for Doing Business (book) The role of activism in leadership and business Strategies for integrating social value into business practices The impact of sustainable business on society and the environment About Lucy Parker: Lucy Parker is a distinguished corporate advisor and coach renowned for her leadership at the Brunswick Group, where she co-founded the firm’s practice on social value and sustainable business. Her work predominantly focuses on guiding global companies through complex societal challenges, particularly environmental, social, and governance (ESG) issues. With over two decades of experience across diverse sectors such as pharmaceuticals, engineering, retail, and telecoms, Lucy has been pivotal in shaping corporate strategies that address critical societal impacts. She regularly writes on the role of business in society and has co-authored two influential books with Jon Miller, Everybody’s Business, and The Activist Leader. Before her tenure in corporate advisory, Lucy’s career began in journalism as a documentary maker at the BBC, where she produced content on social issues. Transitioning to a business context, she has effectively utilized her storytelling skills to enhance corporate communication with various stakeholders, including investors, employees, and governments. From 2008 to 2010, Lucy chaired the UK Prime Minister’s Taskforce for Talent and Enterprise under Gordon Brown, emphasizing the strategic importance of high-value skills for maintaining a competitive edge in the global economy. About Brunswick Group: Brunswick Group is a global advisory firm specializing in critical business issues, helping companies build and maintain trusted relationships with all their stakeholders. Known for its robust background in financial communications, Brunswick understands the intricate dynamics of how businesses operate. The firm emphasizes the importance of integrity, reflected in its commitment to diligence, openness, and accuracy in all dealings. This approach is essential not just for managing perceptions but for the effective overall functioning of a business. Operating as a unified firm worldwide, Brunswick boasts a diverse team of highly skilled professionals from various backgrounds, ensuring high-caliber and experienced consultancy. No matter the complexity of the task or its geographic location, Brunswick is adept at assembling the right experts from across its network to address each client's specific needs. The firm’s overarching goal is to assist the world’s leading value-creating organizations play a more successful and constructive role in society. Tweetable Moments: 02:15 - "If you're running a business today or you have a leadership role in a business today, you need to be looking at these issues very seriously and stepping into them on your own momentum. You own the change that needs to happen; don't have it forced out of you." Links Mentioned in this Episode: Want to learn more? Check out Brunswick Group’s website at https://www.brunswickgroup.com/ Check out Brunswick Group on LinkedIn at https://www.linkedin.com/company/brunswick-group/ Check out Brunswick Group on Facebook at https://www.facebook.com/brunswickgroupllp Check out Brunswick Group on Twitter at https://twitter.com/BrunswickGroup Check out these two books Lucy Parker co-authored: “Everybody's Business” https://www.amazon.co.uk/Everybodys-Business-Jon-Miller/dp/1849546088 “The Activist Leader” https://www.theactivistleader.online/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Franchise Consultant, Author and Founder of Your Franchise Fast Pass, Liz Leonard. Liz Leonard presents a realistic perspective and deep expertise to those interested in franchise ownership. She shares insights and lessons from her conversation with a journalist, offering potential game-changers for aspiring franchisees. Liz's journey from education to franchise industry ownership is intriguing and informative. Her background in education uniquely prepared her for the complexities of business and franchise management. Liz discussed her experiences with franchise ownership, which sharpened her business skills and fueled her desire to mentor others navigating the intricate process of owning a franchise. A significant focus of the conversation was Liz's book, "Your Franchise Fast Pass”. More than a mere publication, this book provides a comprehensive guide for prospective entrepreneurs to identify their ideal franchise venture. Liz emphasized the critical importance of detailed research and careful evaluation of franchise opportunities, underlining that such decisions should always be made with time. Her book is essential for those prepared to begin their franchising journey. Key Points from the Episode: Liz Leonard's background in the franchise industry Insights into the franchise industry and trends Liz's approach to helping individuals explore franchise ownership Liz's transition from education to the franchise world The content and purpose of Liz's book, "Your Franchise Fast Pass" Importance of thorough investigation and evaluation in franchise opportunities Liz's engagement process and the support she provides Real-life stories of successful and unsuccessful franchise ownership Benefits of franchising, including risk mitigation and leveraging proven track records Valuable information for anyone considering franchise ownership About Liz Leonard: Liz Leonard is a recognized expert in the franchising industry, having established herself as a Franchise Advisor after a successful stint in corporate America. She authored "Your Franchise Fast Pass: Your Guide to Finding Your Ideal Business," drawing from her experiences in founding, operating, and selling her own business before venturing into franchise ownership. Since 2014, Liz has been guiding aspiring entrepreneurs through the complexities of finding and acquiring franchises that align with their personal goals and lifestyles. Her commitment extends beyond mere business matching; Liz is focused on enabling individuals to build wealth and attain entrepreneurial success through tailored franchise opportunities. As a speaker, she shares her insights and strategies, influencing a broad audience that includes industry novices and seasoned entrepreneurs. Liz's approach is informed by her journey and achievements in the franchise world, making her a pivotal figure for those looking to navigate the path of entrepreneurship through franchising. About Your Franchise Fast Pass: "Your Franchise Fast Pass" is a comprehensive guide designed to simplify the complex world of franchising for aspiring entrepreneurs. Authored by seasoned Franchise Advisor Liz Leonard, this step-by-step guide offers a structured approach to finding and securing the ideal franchise opportunity. It is a crucial resource, providing free expert guidance, effective franchise matchmaking, and a unique FranchisEEE Education Portal. The book is tailored to help readers understand their options and navigate the often intimidating landscape of franchise investment and management. Under Liz Leonard's expert direction, "Your Franchise Fast Pass" emphasizes education and empowerment in the franchise selection process. It provides diverse franchise options and assistance with franchise funding, ensuring entrepreneurs are well-equipped to make decisions that align with their personal and financial goals. Liz's extensive experience and individual success in the field add invaluable credibility and depth to the guidance offered, making this book an essential tool for anyone looking to enter the franchise industry and achieve entrepreneurial success. Tweetable Moments: 13:30 - "Motivations drive success, and that's really what their stories are about." Links Mentioned in this Episode: Want to learn more? Check out Your Franchise Fast Pass’ website at https://www.franchisefastpassbook.com/ Check out Your Franchise Fast Pass on LinkedIn at https://www.linkedin.com/company/your-franchise-fast-pass/ Check out Your Franchise Fast Pass on Facebook at https://www.facebook.com/yourfranchisefastpass Check out Your Franchise Fast Pass on Twitter at https://twitter.com/franchisefast Check out Your Franchise Fast Pass on Instagram at https://www.instagram.com/franchisefastpass/ Check out Liz Leonard’s website at https://lizleonardfranchiseadvisor.com/ Check out Liz Leonard on LinkedIn at https://www.linkedin.com/in/lizaleonard/ Check out Liz

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of ENTRE Institute, Jeff Lerner. Jeff is the founder and CEO of Entre Institute, an author, musician, podcaster, husband, and father. His early experiences performing in affluent homes inspired his pursuit of entrepreneurship, drawing parallels between jazz improvisation and business innovation. Jeff openly shares his struggles during the 2008 recession, which left him deeply indebted, but these challenges paved the way for his recovery. He found success in the internet economy through online marketing and lead generation, leading to the creation of a digital agency that he later sold, allowing him to retire at 39. Jeff emphasizes the importance of freedom and creativity, which motivated him to start the Entre Institute. This educational platform focuses on reshaping the mindsets and skills of aspiring entrepreneurs. Key Points from the Episode: Jeff Lerner's personal journey and experiences as an entrepreneur and leader Jeff's unconventional path to success and his transition into the online marketing and lead generation industry The establishment of Entre Institute, an entrepreneurial education platform Key skills essential for entrepreneurial success, including technical, organizational, and human skills Introduction to love-based leadership and nonviolent communication as transformative concepts in work environments Resources available for aspiring entrepreneurs and business leaders, including Jeff's book and the Entre Institute's YouTube channel About Jeff Lerner: Jeff Lerner's journey from a struggling jazz musician to a distinguished entrepreneur with over $100 million in online sales exemplifies a dramatic transformation driven by his "3 Ps of Success" (Physical, Personal, & Professional). His tale has amassed a considerable social media following and motivated millions to take charge of their futures. In 2019, he founded the ENTRE Institute, an innovative educational platform dedicated to entrepreneurship, which has since instructed over 150,000 students and earned a place on the INC 5000 list under his leadership. Beyond education, Jeff has continuously expanded his entrepreneurial pursuits to address specific needs within his community. In 2021, he launched Entresoft, a popular small business software suite, to alleviate significant pain points for his students. Simultaneously, Jeff contributes to various initiatives, including hosting a top 100 business podcast and actively growing his YouTube channel. Despite his business commitments, Jeff remains a devoted husband and father, ensuring he spends quality time with his four children and continuing his passion for playing the piano daily. About ENTRE Institute: ENTRE Institute positions itself as a pioneering platform, uniquely blending entrepreneurship education with life design since its inception in 2019. The institute differentiates itself with its holistic approach, offering an all-in-one solution for entrepreneurs keen on building successful ventures. This encompasses a comprehensive suite of services, including education, coaching, community engagement, software, and live events—all designed to help entrepreneurs achieve their business goals. At the core of ENTRE's educational philosophy is the provision of "Transformational Education" delivered by successful entrepreneurs. This method ensures that learning is transactional and transformative, aiming to change students' personal and professional lives profoundly. ENTRE emphasizes a well-rounded development strategy focusing on physical, personal, and professional growth, ensuring that entrepreneurs achieve success and fulfillment. This approach is supported by a strong community, ENTRE Nation, fostering connections that contribute to immediate success and lasting legacies. Tweetable Moments: 02:18 - "I always felt disconnected, and I view that as a huge blessing because it led me to ask questions most people never even consider." 14:24 - "Until work is a loving environment, we're not going to be fully loving people." Links Mentioned in this Episode: Want to learn more? Check out ENTRE Institute’s website at https://entreinstitute.com/ Check out ENTRE Institute on LinkedIn at https://www.linkedin.com/company/entre-institute/ Check out ENTRE Institute on Facebook at https://www.facebook.com/EntreInstitute Check out ENTRE Institute on Instagram at https://www.instagram.com/entreinstitute/ Check out Jeff Lerner’s website at https://jefflernerofficial.com/meet-jeff/ Check out Jeff Lerner on LinkedIn at https://www.linkedin.com/in/jefflernerofficial/ Check out Jeff Lerner on Facebook at https://www.facebook.com/jefflernerofficial Check out Jeff Lerner on Twitter at https://twitter.com/thejefflerner Check out Jeff Lerner on Instagram at https://www.instagram.com/jefflernerofficial/ Check out Jeff Lerner on Youtube at https://www.youtube.com/c/JeffLernerofficial Check out Jeff Lerner’s book “U

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and CEO of Fast Slow Motion, John Burdett. John Burdett discussed the transformative power of Customer Relationship Management (CRM) platforms and how businesses can leverage these tools to scale and thrive. Fast Slow Motion specializes in helping companies grow by maximizing the capabilities of CRM platforms like Salesforce and HubSpot. Fast Slow Motion offers key services such as standardizing business processes within CRM platforms. By centralizing all data, businesses can achieve consistency and efficiency across their organization, allowing for more streamlined operations and better decision-making based on accurate and comprehensive data. John also highlighted the role of empathy in sales. CRM platforms can qualify potential clients, ensuring a good fit for the service provider and the client. John emphasized the importance of systems and processes enabling businesses to help the right clients and build meaningful relationships based on a deep understanding of their needs. Key Points from the Episode: Importance of fully utilizing CRM platforms for business growth Standardizing business processes within CRM platforms Implementing structured sales stages and cadences Role of empathy in sales and using CRM platforms to qualify potential clients Evolving landscape of CRM platforms and integration of AI into sales processes Mission and engagement approach of Fast Slow Motion in helping small businesses grow using technology Commitment to adding value and making a positive impact on clients' businesses Invitation to visit Fast Slow Motion website to learn more about their services Insights into the potential of AI in enhancing sales processes Emphasis on helping businesses that are ready to be helped and adding value to their growth journey About John Burdett:. John Burdett is an accomplished entrepreneur and the visionary founder of Fast Slow Motion, a company celebrated for its significant impact on the tech industry and noted for being listed among the Inc. 5000 fastest-growing private companies in America for five consecutive years. With a robust background in computer science and a knack for building technology businesses, John's expertise lies in creating scalable systems that help companies thrive. His journey, marked by a blend of athletic discipline and technological acumen, underscores his commitment to detailed, intentional execution and leadership. John has directly contributed to scaling nearly a thousand businesses, showcasing his broad impact across various sectors. He is exceptionally skilled in utilizing Salesforce to enhance business operations, emphasizing organizational design, enterprise software development, and technology consulting. John is also committed to mentoring and coaching, underpinned by his values of integrity, hard work, and a healthy lifestyle, making him a beacon for aspiring entrepreneurs worldwide. About Fast Slow Motion: Fast Slow Motion is renowned for its expertise in optimizing business operations and leveraging advanced CRM and marketing automation platforms like Salesforce and HubSpot. Since its inception, the company has managed over 1,900 projects for nearly 1,000 clients, demonstrating a strong capability in tailoring scalable processes for diverse industries. This adaptability is further exemplified by their effective remote workforce model, implemented since 2014, which ensures efficiency and continuous service delivery regardless of geographical boundaries. The team at Fast Slow Motion brings a wealth of experience from their backgrounds in Fortune 500 companies, focusing this deep expertise on aiding small to medium-sized businesses. They specialize in custom technology integrations that streamline operations and facilitate growth, allowing companies to concentrate on core business activities rather than managing technology. Their comprehensive service includes advising on CRM capabilities, implementing essential add-ons, and providing training and mentorship, making them a crucial partner for businesses aiming to establish a robust foundation for sustained success. Tweetable Moments: 08:35 - "Capturing both the qualitative and the quantitative information throughout the sales process allows you to be smarter and more empathetic with the person you're selling to." Links Mentioned in this Episode: Want to learn more? Check outFast Slow Motion’s website at https://www.fastslowmotion.com/ Check out Fast Slow Motion on LinkedIn at https://www.linkedin.com/company/fast-slow-motion/ Check out Fast Slow Motion on Facebook at https://www.facebook.com/fastslo Check out Fast Slow Motion on Twitter at https://twitter.com/fastslowmotion Check out Fast Slow Motion on Instagram at https://www.instagram.com/fastslowmotionconsultants/ Check out Fast Slow Motion on Youtube at https://www.youtube.com/channel/UC-f1RnX3vU97PuVjUDc2RLA Check out John Burdett on LinkedIn at https:/

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Business & Leadership Success Coach of Effortless, Erin Andrea Craske. Erin Andrea Craske, a renowned business and leadership success coach, emphasized the critical intersection of purpose and business. She stressed that understanding one's 'why' is essential for building a financially successful company that contributes positively to society. Erin detailed a process for discovering and integrating purpose into business models, aligning operations and strategies with a greater mission. Leadership was another key theme. Erin provided strategies for cultivating leadership skills that resonate with teams and foster innovation and growth. She highlighted the importance of empathy, clear communication, and the ability to inspire others. These elements, she argued, are crucial for effective leadership and a dynamic, engaged workforce. Key Points from the Episode: Business and leadership success coaching Transitioning from purpose to profit Strategies for achieving business success Overcoming challenges in entrepreneurship The importance of mindset in business Building a purpose-driven business Navigating the entrepreneurial journey Finding fulfillment and success in business Personal development and growth in leadership Creating a positive impact through business About Erin Andrea Craske: Erin Andrea Craske is a highly acclaimed strategist with an extensive 20-year career leading her to the Global Head of Consumer Brands role. She is an ICF-certified business and leadership success coach with 16 years of leadership experience. Erin specializes in strategic development, profitability, leadership, and communication, focusing on empowering businesses and prioritizing social good. She has managed 42 brands across 18 product categories in various sectors, including FMCG, B2C, B2B, and P2P, working in over 40 countries with significant budget responsibilities. Erin combines transactional and transformational coaching techniques with NLP, mindfulness, art, and psychology in her transformational coaching practice. Her integration of philosophical wisdom, education, and business advisory services enhances this approach to create a lasting impact. Through her work, Erin seeks to help ethical leaders of positive-impact-driven businesses succeed financially and amplify their positive influence in the world. Her methods are designed to refine clients’ business and leadership skills, elevate their mindsets, and help them master their states of mind, ultimately enabling them to spread goodness through their products, teams, and communities. About Effortless: Effortless is a transformative coaching practice designed to empower ethical business leaders to grow profitable businesses with less effort. It helps them be their best selves, achieve success on their terms, and discover freedom and meaning in their personal and professional lives. The practice is rooted in over two decades of business strategy experience and life-altering insights. It specifically caters to ethical and purpose-driven leaders, guiding them from feelings of struggle, frustration, and overwhelm to states of effortless life, leadership, and business growth. Based in the United Kingdom, Effortless extends its reach to English-speaking business leaders across Europe and North America. The founder, leveraging her substantial expertise, fosters a purposeful, genuine, and human-centered enterprise built on trust, respect, empathy, care, and integrity. The practice offers comprehensive transformational programs covering business growth, leadership, and life coaching, as well as business advisory, mentoring services, public speaking engagements, and educational initiatives, all designed to produce a positive ripple effect through clients' products, teams, customers, communities, and the environment. Tweetable Moments: 05:47 - "Improving your processes and contribution on a daily basis leads to holistic business improvement. When things get better daily, it's inevitable that it will become profitable." Links Mentioned in this Episode: Want to learn more? Check out Effortless’ website at https://www.erinandreacraske.com/ Check out Effortless on LinkedIn at https://www.linkedin.com/company/makeiteffortless/ Check out Erin Andrea Craske on LinkedIn at https://www.linkedin.com/in/erinandreacraske/ Check out Erin Andrea Craske on Instagram at https://www.instagram.com/erinandreacraske/ Check out Erin Andrea Craske on Youtube at https://www.youtube.com/@erinandreacraske Check out Erin Andrea Craske’s book “From Purpose To Profit“ at https://www.amazon.com/Purpose-Profit-self-selling-effortless-profitability/dp/1805170872 Check out Erin Andrea Craske’s gifts for the listeners at https://linktr.ee/eacraske The gifts include: - A gift of two full coaching sessions to the listeners - A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Urtasker, Omer Riaz. Omer Riaz, the CEO and co-founder of Urtasker, leads an innovative company that is making significant strides in outsourcing business processes. His entrepreneurial journey, from the inception of Urtasker to its rise as a leading service provider, is marked by challenges and triumphs, offering practical lessons for aspiring entrepreneurs. Omer highlighted the importance of having a clear vision and the determination to see it through during the early days of Urtasker. His insights into the initial stages of business development are valuable for anyone looking to start their venture. He also discussed the obstacles, including financial constraints and market competition, and the strategies to overcome them. Omer emphasized the role of innovation in driving business growth, explaining how Urtasker continuously evolves its services and adapts to changing market needs. Key Points from the Episode: The Journey to the Top: Omar Riaz's Story Building a Company from the Ground Up Overcoming Obstacles The Role of Innovation in Business Growth Embracing Change and New Technologies The Power of Effective Leadership Fostering a Positive Company Culture About Omer Riaz: Omer Riaz is an established authority in e-commerce and Amazon marketing, known for his robust strategies that propel brands to maximize their online potential. With over a decade of experience as a technology solution architect, he has driven significant improvements in business processes for Fortune 500 companies. Omer's deep dive into e-commerce started as an Amazon seller, where he successfully launched profitable private-label products in beauty and personal care, laying the groundwork for his later ventures. To address the challenges businesses face in outsourcing their marketing, Omer founded Urtasker, an e-commerce marketing agency. This agency leverages a global team of about 175 experts across three international offices, specializing in optimizing brand performance on significant platforms like Amazon, eBay, and Walmart. In 2022, he launched Scale Brand, which focuses on acquiring and enhancing beauty brands. Under his leadership, Scale Brand has already marked a notable success by tripling the growth of Controlled Chaos on Amazon. Omer continues to influence the e-commerce sector by actively participating in industry events, significant publications, and public speaking engagements. About Urtasker: Urtasker is a prominent e-commerce agency established in 2015, dedicated to empowering Amazon brands to flourish in the dynamic online marketplace. The company prides itself on its specialized team of over 200 experts who employ a performance-driven methodology to ensure tailored, effective solutions for Amazon sellers. This approach has positioned Urtasker as a leader in providing innovative and strategic support designed to boost client success and adapt seamlessly to the evolving demands of e-commerce. Urtasker is built around long-term partnerships rather than short-term engagements, emphasizing a commitment to mutual growth and success with their clients, whom they view as partners. This philosophy is encapsulated in their core tenets: “One Team, One Vision” and “Whatever it Takes.” These principles reflect Urtasker’s dedication to unity across its global offices and its determination to leverage its substantial industry experience and cultural values to achieve outstanding outcomes for itself and its partners. Tweetable Moments: 10:18 - "Find something you're passionate about, something that doesn't feel like work but more like a hobby, and explore untapped categories in e-commerce." Links Mentioned in this Episode: Want to learn more? Check out Urtasker’s website at https://www.urtasker.com/ Check out Urtasker on LinkedIn at https://www.linkedin.com/company/urtasker/ Check out Urtasker on Facebook at https://www.facebook.com/urtasker Check out Urtasker on Instagram at https://www.instagram.com/urtasker Check out Urtasker on Youtube at https://www.youtube.com/channel/UClsC6cpDm_Tb9wiJwH6piww Check out Omer Riaz on LinkedIn at https://www.linkedin.com/in/omer-riaz-60a162119/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of Hypernomics, Doug Howarth. Doug Howarth delved into the world of Hypernomics, revolutionizing how markets are understood and interacted with. He explained Hypernomics as the study of markets through a multidimensional lens. Hypernomics offers a fresh perspective on pricing strategies, emphasizing the importance of aligning prices with market perceptions and dynamics rather than relying solely on personal opinions. This approach is particularly relevant for consultancy services, where understanding the client's value perception is crucial. Doug's insights extend to B2B audiences, highlighting Hypernomics' role in revenue generation and market positioning. By grasping market dynamics, businesses can optimize their product offerings and pricing strategies to meet demand better. Key Points from the Episode: Explanation of the concept of Hypernomics Anecdote about observing an ant leading to the discovery of surveillance in ants and its relation to Hypernomics Application of Hypernomics in real estate, restaurants, cars, airplanes, and software markets Example of applying Hypernomics to help a restaurant increase revenue through seating arrangement analysis Challenge to the traditional supply and demand model Application of Hypernomics to the stock market Implications of Hypernomics for pricing strategies Broader applications of Hypernomics Practical applications of Hypernomics, including consulting services for companies such as NASA, Lockheed Martin, and Virgin Galactic About Doug Howarth: Doug Howarth is an innovative figure in economics, having pioneered the concept of Hypernomics, also known as Multidimensional Economics (ME). He founded Hypernomics Inc. to advance this discipline, developing groundbreaking tools such as the MEE4DTM software—the world’s first 4D analytics platform, for which he holds a US patent of 10,402,838. His professional experience includes significant roles like the F-117A Manufacturing Program Manager at Lockheed Martin Skunk Works and leadership in their Parametric Analysis Group. Doug has collaborated with significant aerospace and technology firms such as NASA, Lockheed Martin, Raytheon Technologies, Northrop Grumman, and Virgin Galactic. An accomplished academic and researcher, Doug has authored 14 peer-reviewed papers published through respected institutions across four continents, including the American Institute of Aeronautics and Astronautics (AIAA), International Cost Estimating Analysts Association (ICEAA), and the Institute of Electrical and Electronics Engineers (IEEE). He has a Bachelor of Arts in Economics from Washington State University. About Hypernomics: Hypernomics is an innovative economic field developed around the concept of multidimensional market analysis. It fundamentally challenges traditional economic theories like the Law of Supply and Demand. It proposes the Law of Value and Demand, suggesting that markets operate within four or more mathematical dimensions rather than merely responding to physical or observable factors. This revolutionary perspective offers a new way of understanding how market dynamics form and fluctuate, much like the shift from Ptolemaic to Copernican cosmology transformed the understanding of the cosmos. The practical applications of Hypernomics are vast, from assessing the viability of new products in the market to determining appropriate pricing strategies against known market competition. Hypernomics allows businesses to discover sustainable market spaces and predict consumer behavior more accurately. The field is supported by patented analytical software and backed by experts providing project analysis consulting and in-person and online training courses. This multidisciplinary approach combines over 150 years of experience from business executives, aerospace engineers, and forecasting specialists, ensuring that every project is handled with a depth of knowledge and innovative perspective. Tweetable Moments: 12:22 - "It's not based on what you think; it's based on what the market thinks." Links Mentioned in this Episode: Want to learn more? Check out Hypernomics’ website at https://hypernomics.com/ Check out Hypernomics on LinkedIn at https://www.linkedin.com/company/hypernomics/ Check out Doug Howarth on LinkedIn at https://www.linkedin.com/in/doughowarth/ Check out Doug Howarth on Facebook at https://www.facebook.com/dougkhowarth Check out Doug Howarth on Twitter at https://twitter.com/dougkhowarth More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the COO of Zero Bounce, Brian Minick. Brian Minick, the Chief Operating Officer for ZeroBounce, shared valuable insights and best practices shaping the future of email marketing. ZeroBounce, a SaaS platform, has become essential for email marketers and data collectors. Its core service is email validation and verification, ensuring contacts are valid and deliverable, a necessity in the altered data quality standards post-pandemic. Email marketing is cost-effective with a high ROI, making a solid sending reputation crucial for success. Brian emphasized the importance of a sender's reputation in determining whether emails reach the inbox, get trapped in the spam folder, or are blocked entirely. He also discussed the evolution of the inbox, emphasizing that quality trumps quantity in email marketing. Brian highlighted the impact of email hygiene on sending reputation, a concept championed by ZeroBounce through their services, including blacklist monitoring, inbox monitoring, and email warmup. ZeroBounce also offers a free version for individuals to test their services, underscoring the universal need for data cleanliness and hygiene. Key Points from the Episode: Explanation of ZeroBounce's services and focus on email validation and verification Importance of data quality and sending reputation in email marketing Evolution of the inbox and impact of email hygiene on sending reputation ZeroBounce's services Best practices for email marketing ZeroBounce's clients, including big brands like Amazon, Samsung, Netflix, Disney, and HubSpot Promotion of ZeroBounce's free account and resources Josh's promotion of his program and free video class on creating high ticket sales appointments Emphasis on the value of positivity and inspiration in daily content About Brian Minick: Brian Minick is the Chief Operating Officer at ZeroBounce, a leading platform in email validation and finding. With over 15 years of experience in the marketing and tech industries, he is recognized as an email marketing thought leader. Brian is responsible for managing day-to-day operations and ensuring that clients maximize ZeroBounce's services. Under Brian's strategic guidance, ZeroBounce has achieved significant recognition, including multiple Inc. 5000 honors, highlighting its rapid growth and impact in the email marketing sector. The platform supports many customers, from individual entrepreneurs to major corporations such as Amazon, Netflix, and Disney. It enhances email marketing effectiveness by ensuring emails reach intended recipients, boosting sales and engagement rates. About Zero Bounce: ZeroBounce is an acclaimed email validation and deliverability platform designed to optimize the accuracy of email data. ZeroBounce helps senders reach their intended audiences directly in their inboxes by ensuring that email lists are up-to-date. The platform is vital for businesses that maintain clean email lists, enhancing overall communication efficacy. ZeroBounce has proven its value by validating over 24 billion emails to date. Serving a diverse client base of more than 300,000 customers, the platform supports a wide array of businesses, from small firms to large enterprises. ZeroBounce provides its users with the confidence to press "Send," knowing their emails are far more likely to connect with real people, thus increasing the potential for conversions and customer engagement. Tweetable Moments: 05:4 - "It is not a numbers game, it's a quality game. You really want to make sure that the contacts you have on your list are good, deliverable contacts who will open your mail, click your mail, and engage with it." Links Mentioned in this Episode: Want to learn more? Check out Zero Bounce’s website at https://www.zerobounce.net/ Check out Zero Bounce on LinkedIn at https://www.linkedin.com/company/zerobounce-net/ Check out Zero Bounce on Facebook at https://www.facebook.com/zerobounce/ Check out Zero Bounce on Twitter at https://twitter.com/zerobounce1 Check out Zero Bounce on Instagram at https://www.instagram.com/zerobounce/ Check out Zero Bounce on Youtube at https://www.youtube.com/channel/UCgtYUvzaIabFdEXAKxDVjYg Check out Brian Minick on LinkedIn at https://www.linkedin.com/in/brian-minick/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Mosaic Media Films, Mark Wonderlin. Mark Wonderlin, founder and CEO of Mosaic Media Films, delves into the transformative power of video in communication and marketing. He shares insights and practical advice on leveraging video as a vital component of any communication strategy. Mark emphasized that video is not merely a tool but a critical element, combining visual and auditory stimuli to create an engaging experience that traditional media cannot match. Mosaic Media Films specializes in producing branded video content that resonates with viewers on a personal level. Mark discussed their focus on crafting narratives that tell compelling stories through brand story videos, business promos, and customer case studies, each designed to integrate seamlessly into a client's marketing funnel and directly address their audience. Mark also covered the technical aspects of improving video content quality. He detailed the key components that contribute to a video's success, emphasizing that it's not only about high-quality visuals and captivating animation but also about how these elements are integrated to tell a story effectively. Key Points from the Episode: Power of video in communication and marketing Elements of great video content Tips for improving video quality Importance of video in capturing attention Mosaic Media Films' specialization in branded video content Creating brand story videos, business promos, and customer case study stories Elements of great video: animation, visuals, storytelling Tips for recording webinars or classes Ideal clients for Mosaic Media Films Cost of video production and resources available on their website About Mark Wonderlin: Mark Wonderlin is the CEO and Founder of Mosaic Media Films, a company dedicated to transforming how businesses communicate their value through professional video content. Mark has applied his artistic talent and marketing expertise to produce engaging videos that convert viewers into buyers. His approach is not just about visual appeal; it’s about making sure that each video clearly explains what a business does, helping them reach a wider audience effectively. A unique aspect of Mark’s leadership is his philosophy, often referred to as “Markisms,” which deeply influences his team’s creative process. One significant “markism” is the immersive approach to storytelling. Mark insists that to create a compelling story, one must empathetically connect with the subject, understanding their thoughts, feelings, and pains as if they were their own. This empathetic approach aims to resonate deeply with the audience, making each project not just a presentation but a meaningful experience that positively impacts viewers. About Mosaic Media Films: Mosaic Media Films stands out in the competitive landscape of video production by focusing on the power of storytelling to convert viewers into loyal customers. Based in Austin, the company skillfully blends the art of video production with marketing acumen to create visually stunning and strategically effective videos. Their work is not just about aesthetics; it’s about crafting content that builds connections and drives sales conversions by resonating deeply with viewers and directly addressing their needs and challenges. As the highest-rated video production company in Austin, Mosaic Media Films prides itself on delivering quality, speed, and competitive pricing all at once. With a reputation for three times as many five-star Google reviews as its nearest competitors, the company ensures a positive and memorable client experience from start to finish. Unlike typical production companies that may simply deliver a video, Mosaic Media Films collaborates closely with clients from the initial concept, integrating videos with existing marketing strategies to maximize impact and ensure effective online engagement. Tweetable Moments: 01:28 - "One of the biggest reasons I'm such a fan of video is that it's a hugely powerful tool of communication. It captivates from a visual and audio perspective and really connects with people more than traditional images and text can." 02:25 - "The goal of everything we do is connecting with the client and showcasing what the client does uniquely different from their competition, elevating that brand." Links Mentioned in this Episode: Want to learn more? Check out Mosaic Media Films’ website at https://mosaicmediafilms.com/ Check out Mosaic Media Films on LinkedIn at https://www.linkedin.com/company/mosaic-media-films/ Check out Mosaic Media Films on Facebook at https://www.facebook.com/mosaicmediafilms Check out Mosaic Media Films on Twitter at https://twitter.com/MosaicMediaFilm Check out Mosaic Media Films on Instagram at https://www.instagram.com/mosaicmediafilmstx/ Check out Mosaic Media Films on Youtube at https://www.youtube.com/channel/UCWdmvgbxCUjYGQqtFZ93flw Check out Mark Wonderli

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Next Level Coaching, Kyle Mealy. Kyle Mealy, CEO of Next Level, discussed the transformative role of a fractional Chief Revenue Officer (CRO) in the B2B and small business sectors. Kyle specializes in blending marketing and sales with a profit-oriented approach. He focuses on enhancing margins and collaborates closely with CFOs to ensure profitability. His primary attention is on companies that rely on monthly recurring revenue or high-ticket projects, especially within the professional services sector, which often involves technical or complex products. Kyle observed that companies generating under $10 million in revenue usually cannot afford a full-time marketing or sales executive. Using his extensive experience, he developed a proven formula for driving new revenue for these businesses. Kyle highlighted the underutilized potential of LinkedIn and SEO for generating targeted B2B traffic. He also introduced the concept of a revenue strategy statement, a guiding principle that aligns all sales and marketing decisions with the company’s specific revenue objectives and unique market stance. Key Points from the Episode: Kyle's role as a fractional chief revenue officer (CRO) Specialization in working with companies in the monthly recurring revenue or high-ticket project space Differences between B2B and B2C marketing Effective tactics for B2B marketing, including LinkedIn and SEO Revenue strategy statement and its importance Kyle's role as a change agent within organizations Signs indicating the readiness for a fractional leader Cost-effective option for small businesses Case study and upcoming book by Kyle Mealey About Kyle Mealy: Kyle Mealy is a distinguished leader, educator, and motivational speaker who thrives on harnessing the latent potential within entrepreneurial ventures and their leadership. He excels in transforming businesses and individuals, facilitating breakthroughs to elevate them to their next level of success. His dynamic approach and energetic focus consistently yield significant improvements in performance and growth for the businesses he engages with. His approachable teaching style and adept public speaking skills enable him to captivate large audiences, making complex concepts feel intimate and relatable. Kyle's passion is evident in his impactful delivery and the practical content he shares, derived from his extensive experience in coaching and executive leadership. Under his guidance, entrepreneurs he has coached have seen their profits soar up to tenfold, with businesses averaging a 35% annual increase in top-line revenue growth. His methods inspire and deliver tangible results, making him a sought-after figure in business development. About Next Level Coaching: Next Level Coaching offers transformative business solutions through its Fractional Chief Revenue Officer (CRO) service, tailored specifically for small businesses with revenues between $1 million and $10 million. This service is designed to overcome plateaus in profit and growth, particularly in client service and recurring revenue models. By deploying the Next Level Revenue Model, the team at Next Level Coaching helps businesses implement scalable systems for marketing and sales, driven by data-informed decision-making and a focus on profitable revenue growth. Under Kyle Mealy's guidance, Next Level Coaching guarantees not just improvement but a doubling of top-line revenue within three years or less. The approach focuses on increasing the predictability and valuation of client businesses. For companies experiencing growth without corresponding profit increases, Next Level Coaching emphasizes the need to scale operations profitably. Their strategy, backed by proven success rates, encourages leaders to adopt courageous and innovative approaches to achieve substantial financial outcomes. Tweetable Moments: 13:52 - "We're going to focus on one thing we're only going to focus on it because it's what we're the best at, and that's how we've added almost a million to the bottom line in six months." Links Mentioned in this Episode: Want to learn more? Check out Next Level Coaching’s website at https://www.readyforthenextlevel.com/ Check out Next Level Coaching on LinkedIn at https://www.linkedin.com/company/next-level-buisness-growth-coach/ Check out Kyle Mealy on LinkedIn at https://www.linkedin.com/in/kyle-mealy/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Hour Of Champions LLC, Steve Werner. Steve Werner is the innovative force behind Hour of Champions, an initiative crafted to support high achievers in overcoming barriers and reinventing themselves. With a commitment to holistic development, Steve's approach integrates the physical, mental, and spiritual aspects of transformation, promoting a significant shift in personal paradigms to access levels of previously unattainable success. Hour of Champions transcends the typical program format, representing a broader philosophy that underscores the critical importance of self-investment. Steve is particularly vocal about the necessity of self-care and ongoing personal development, especially for seasoned professionals who may have reached a career plateau. His methods are carefully designed to enable individuals to capitalize on their accumulated wisdom and experiences, turning these into valuable economic assets. Steve discussed the concept of viewing challenges not as insurmountable obstacles but as opportunities for substantial personal growth and reinvention. Hour of Champions is a platform where he shares numerous stories of individuals who, by embracing significant changes and confronting their limitations, have realized success far beyond what they had imagined possible. This perspective shift is fundamental to the program, encouraging participants to see potential where they once saw barriers and fostering an environment of continuous personal and professional transformation. Key Points from the Episode: Helping high achievers break through to the next level of success Shifting paradigms and personal development Physical, mental, and spiritual growth Monetizing wisdom, especially for those at later stages of their careers Embracing challenges and making major changes Inviting listeners to connect through website and Facebook community About Steve Werner: Steve Werner, a seasoned former independent commodities trader at the Chicago Board of Trade, leveraged his experience in disciplined decision-making to launch a successful real estate finance and entrepreneurship career. After his trading career, he established Smith Rothchild Financial in Chicago, significantly impacting the local real estate market by facilitating over $500 million in funding, significantly contributing to affordable housing development. Additionally, he co-founded D.A.W.G.S., specializing in security solutions for vacant properties. Steve founded Hour of Champions Coaching, focusing on personal and professional development. Through his coaching, Steve excels in helping individuals uncover their inner physical and spiritual strengths, encouraging them to stay active, motivated, and resilient in the face of challenges. Hour of Champions Coaching promotes a philosophy that emphasizes self-belief and perseverance, aiming to empower clients to lead and inspire others regardless of age and find deep satisfaction in continuous personal achievement. This coaching service is positioned as a crucial investment in personal growth, helping clients discover and harness strengths they never knew they possessed. About Hour of Champions Coaching: Hour of Champions Coaching offers transformative coaching services designed to empower individuals in the latter stages of their careers to capitalize on their accumulated wisdom and experience. This program encourages participants to recognize and harness their inherent talents and skills as tools for success, ensuring they enter the second act of their careers with confidence and a clear vision. The coaching emphasizes belief in one's abilities to overcome life's challenges and uncover hidden strengths that can drive personal and professional growth. Tailored specifically for seasoned professionals such as former or current CEOs, Business Owners, and Managing Directors, Hour of Champions focuses on elevating the unique capabilities that only come with extensive experience. The program equips these high-level leaders with the mindset and strategies necessary to excel in today's competitive job market. Participants are trained to leverage their real-life experiences to stand out, fostering resilience and a strategic advantage that transforms obstacles into opportunities for success. Tweetable Moments: 01:27 - "I'm living proof that if you keep pushing through the glass, it breaks, but it takes perseverance, and I love helping people to get to new heights." 07:14 - "The beautiful thing about life is we don't get to see the script, so we don't know how it plays out, right? Maybe life is just set up for you to take on new challenges instead of thinking of a challenge as a roadblock." Links Mentioned in this Episode: Want to learn more? Check out Hour of Champion’s website at https://hourofchampions.com/ Check out Hour of Champions on LinkedIn at https://www.linkedin.com/company/live-to-win-coaching/ Check out Hour of

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Interleap, Leslie Galloway. Leslie’s journey as the founder and CEO of Interleap Group mirrors the experiences of many in the startup and business development sectors. The formation of Interleap Group represented a significant shift, focusing on addressing real-world issues with innovative solutions. Leslie covered the necessity of maintaining agility in a swiftly evolving market and Interleap’s methods for staying competitive. Leslie’s approach to business growth combines systematic planning with creativity, a blend entrepreneurs often seek. She delved into the essential function of effective leadership in expanding a business. Leslie provided examples of how to cultivate a culture of innovation and accountability within a team. Leslie also recounted the company’s origins, highlighting the achievements and the obstacles encountered that have defined its path. The discussion included strategies to navigate these obstacles and the mindset required to adapt to change. Leslie’s resilience and adaptability stand as lessons for all entrepreneurs. Key Points from the Episode: Strategies for successful entrepreneurship Importance of thoughtful and intentional business practices Navigating challenges and obstacles in business Building a successful business from the ground up Leveraging technology and innovation for business growth About Leslie Galloway: Leslie Galloway is the visionary Founder and CEO of Interleap, a company she started to revolutionize how leaders approach the development of their teams and staff. With a profound belief in the power of influential people strategy to balance workplace dynamics and enhance profitability, Leslie's inspiration stemmed from observing successful leaders who prioritized interpersonal skills in business. Her professional journey includes a comprehensive background in leadership roles within the branding industry and partnership at Capacity7, where she honed her expertise in organizational design and leadership programs. Holding a B.A. in Psychology from the University of North Carolina, a CCIM Coaching designation and various certifications in personality and behavioral assessments, Leslie has built a reputation for turning around projects and boosting team dynamics. Her unique approach combines leadership experience with emotional intelligence, enabling her to effectively foster trust, navigate challenging conversations, and drive leadership transformation. Leslie is deeply committed to personal growth and community service, leading educational sessions for women and serving as a Starting Point Leader at Buckhead Church. Leslie enjoys tennis, workouts, and walks with friends and family, residing in Brookhaven with her husband, Woody, their daughter, Grace, and their golden retriever, Winnie. About Interleap: Interleap is a transformative platform for leaders and teams, focusing on personal development and organizational growth through strategic coaching and collaboration. The company provides a unique framework designed to guide leaders on their journeys, offering tools and support to navigate the complexities of modern leadership roles. As the nature of the workplace evolves, Interleap emphasizes the necessity of clarity, guidance, and collaboration to achieve desired outcomes, ensuring leaders are not isolated but supported throughout their careers. Their philosophy emphasizes that effective leadership is founded on strong, healthy relationships, which are more crucial than traditional business strategies. This approach challenges and changes traditional leadership paradigms by empowering leaders to step out of their comfort zones, embrace risk, and ultimately gain influence and achieve breakthrough results. Through personalized coaching sessions, group workshops, and targeted interventions, Interleap is dedicated to crafting leaders who are not just managers but true pioneers in their fields. Tweetable Moments: 02:44 - "There's friction, there's 'I'm not fulfilled'... what are the things that work really well for me as a leader? And what are those blind spots that keep getting in my way?" Links Mentioned in this Episode: Want to learn more? Check out Interleap at https://interleapgroup.com/ Check out Interleap on LinkedIn at https://www.linkedin.com/company/interleapgroup/ Check out Leslie Galloway on LinkedIn at https://www.linkedin.com/in/lesliewgalloway/ Check out Leslie Galloway on Facebook at https://www.facebook.com/leslie.wrightgalloway More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Psychotherapist and Coach for solo and small business owners, Steve McCready. Steve McCready is a former psychotherapist and marriage and family therapist who has transitioned to coaching, leveraging his extensive background in mental health. Through his website, stevemccready.com, he offers guidance to individuals navigating the challenges of entrepreneurship. His coaching emphasizes mental wellness, recognizing the high stress and potential for burnout in the entrepreneurial journey. Steve provides practical strategies for managing stress, preventing burnout, and maintaining a positive mental environment, focusing on helping entrepreneurs thrive amidst the challenges. Key Points from the Episode: Steve McCready's transition from psychotherapy to coaching Insights and expertise on coaching and mental wellness for entrepreneurs The impact of mental wellness on entrepreneurship Strategies for entrepreneurs to maintain mental wellness The role of coaching in supporting entrepreneurs The challenges and opportunities in coaching for entrepreneurs The importance of mental wellness for business success About Steve McCready: Steve McCready leverages his extensive background in psychotherapy and his profound understanding of the human brain to offer specialized coaching for small business owners. With over two decades of experience helping individuals learn, grow, and enhance their performance, he focuses on empowering entrepreneurs to use their businesses as tools for positive impact. His approach is tailored to boost their focus, productivity, and confidence, enabling them to become exemplary leaders in their respective fields. Steve aims to transform business owners into exceptional performers, adept at overcoming mental and emotional hurdles that may impede their success. He provides insightful guidance to help them navigate challenges, avoid common pitfalls, and achieve their ambitious goals. Steve's method is particularly effective for those looking to make significant changes or undertake major projects they've previously struggled to accomplish. His support helps clients break through personal barriers and realize their full potential, making what once seemed unattainable a tangible reality. Coaching Services: Steve McCready leverages his extensive background in psychotherapy and his profound understanding of the human brain to offer specialized coaching for small business owners. With over two decades of experience helping individuals learn, grow, and enhance their performance, he focuses on empowering entrepreneurs to use their businesses as tools for positive impact. His approach is tailored to boost their focus, productivity, and confidence, enabling them to become exemplary leaders in their respective fields. Steve aims to transform business owners into exceptional performers, adept at overcoming mental and emotional hurdles that may impede their success. He provides insightful guidance to help them navigate challenges, avoid common pitfalls, and achieve their ambitious goals. Steve's method is particularly effective for those looking to make significant changes or undertake major projects they've previously struggled to accomplish. His support helps clients break through personal barriers and realize their full potential, making what once seemed unattainable a tangible reality. Tweetable Moments: 02:20 - "I know I can help other people become more empowered and bigger, stronger, better versions of themselves, and that's how I'm trying to do my part to help things move forward in the world." Links Mentioned in this Episode: Want to learn more? Check out Steve McCready’s website at https://stevemccready.com/ Check out Steve McCready on LinkedIn at https://www.linkedin.com/in/stevemccready/ Check out Steve McCready on Instagram at https://instagram.com/stevebmccready Check out and sign up for Steve McCready’s free daily mail at https://steve-mccready.ck.page/a03fec284c More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the COO of Duct Tape Marketing, Sara Nay. Sara's expertise in marketing strategies for small businesses is unparalleled, offering valuable insights crucial for entrepreneurs. She emphasizes the importance of establishing a solid marketing strategy before implementing any tactics. Small businesses often need a clear plan to dive into marketing, resulting in wasted resources and poor outcomes. Sara advises laying a solid strategic foundation to guide marketing tactics and align them with business goals. Sara highlights the evolving nature of marketing, especially with the integration of artificial intelligence (AI) tools. These tools are transforming productivity and content creation. She underscores the importance of research and planning in developing thought leadership content and leveraging AI to repurpose this content across various platforms, maximizing reach and engagement. Sara stresses the significance of continuous lead generation for sustained business growth. Without a consistent flow of quality leads, even the best marketing strategies can falter. She recommends creating a system that consistently attracts and nurtures potential customers, turning them into loyal brand advocates. Key Points from the Episode: Services offered by Duct Tape Marketing Importance of strategy before tactics in marketing Evolving landscape of marketing with AI integration Advantages of working with a fractional CMO certified through Duct Tape Marketing Potential pitfalls for small businesses in marketing without a clear plan Continuous focus on lead generation for sustained business growth Incorporation of AI tools to enhance productivity and content creation Two sides of Duct Tape Marketing's business: catering to small businesses and marketing professionals Valuable resources available on the Duct Tape Marketing website for business owners and marketing professionals About Sara Nay: Sara Nay serves as the Chief Operating Officer at Duct Tape Marketing, where she has been instrumental since starting as an intern in December 2010. Over her 13+ years in the small business arena, Sara has held multiple roles within the company, progressing from community manager to account manager, consultant, salesperson, and now to operations. This breadth of experience underpins her expertise in systematically enhancing marketing and operational processes, ensuring that small business owners gain clarity and control to foster growth. Sara co-founded Spark Lab Consulting in 2021 to address operational challenges faced by small businesses after initial marketing successes. The consultancy aims to streamline operations and scalability, complementing the marketing solutions provided by Duct Tape Marketing. Outside of her career, Sara is deeply committed to an active outdoor lifestyle in Boise, Idaho, where she enjoys skiing, biking, and hiking with her husband and two daughters. Her leadership and strategic acumen are further evidenced by her top strengths: Achiever, Focus, Individualization, Strategic, and Futuristic. About Duct Tape Marketing: Duct Tape Marketing specializes in serving small to medium-sized businesses and marketing agencies by offering a unique marketing system known as the Fractional CMO+ system. This system fosters growth through streamlined marketing operations and emphasizes sustainable, strategic marketing solutions that prevent businesses from falling into the trap of short-lived tactics. With over 30 years of experience, Duct Tape Marketing has proven its approach by implementing its strategies in thousands of businesses worldwide, helping clients significantly boost their revenue and profits. The agency focuses on establishing lasting relationships with its clients by providing practical, educational support to simplify marketing efforts and enhance efficiency. Duct Tape Marketing acts as a dependable partner for business owners and agency leaders by positioning a ‘Strategy First’ approach at the forefront of its services. This approach enables clients to focus on their core business aspects while leaving the complexities of effective marketing to seasoned experts. This commitment to integrity, knowledge, and genuine connections underpins Duct Tape Marketing’s mission to transform the small business marketing landscape. Tweetable Moments: 04:25 - "Marketing works if you do it strategically." 11:12 - "We're approaching the development in AI with how can you be more productive with your team and time." Links Mentioned in this Episode: Want to learn more? Check out Duct Tape Marketing at https://ducttapemarketing.com/ Check out Duct Tape Marketing on LinkedIn at https://www.linkedin.com/company/duct-tape-marketing/ Check out Duct Tape Marketing on Facebook at https://www.facebook.com/ducttapemarketing Check out Duct Tape Marketing on Twitter at https://twitter.com/ducttape Check out Duct Tape Marketing on Instagram at https://www.inst

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of 100 Degrees Consulting, Stephanie Skryzowski. Stephanie Skryzowski, Chief Financial Officer for nonprofits and founder and CEO of 100 Degrees Consulting, specializes in leveraging financial strategy to amplify impact in the nonprofit sector. Her mission is to help nonprofit organizations harness their financial data to make informed decisions that grow their bottom line and impact. 100 Degrees Consulting specializes in the nonprofit sector, with a dedicated team of 15 full-time employees. Their remote presence across the United States and beyond allows them to serve a diverse range of organizations with a personal touch. Through Stephanie's CFO financial strategy and bookkeeping services, she confidently empowers nonprofits to navigate their financial landscapes. While her expertise is tailored to nonprofits, the financial principles she discusses—covering cash flow management, forecasting, and budgeting—are universally applicable to charitable and for-profit organizations. Her deep understanding of the nonprofit sector, including accounting and tax nuances, makes her a valuable resource for optimizing financial operations. Key Points from the Episode: Stephanie Skryzowski's work with nonprofit organizations The universal principles of financial strategy applicable to both nonprofits and for-profit organizations Unique accounting nuances for nonprofits Trends in nonprofit space, including transformational gifts and their financial management Strategic use of windfall cash in nonprofits and small businesses Increasing revenue in nonprofits through earned income streams 100 Degrees Consulting's team and expertise in serving nonprofits Trend of fractional CFOs in small businesses and the shortage of nonprofit CFOs About Stephanie Skryzowski: Stephanie Skryzowski is a dedicated Chief Financial Officer renowned for her global commitment to enhancing nonprofit organizations. Through her company, 100 Degrees Consulting, she offers CFO strategy and bookkeeping services to numerous nonprofits worldwide, aiming to boost their operational success and financial stability. Stephanie holds a Master’s degree in Public Administration focusing on nonprofit finance from New York University, equipping her with the expertise to lead organizations towards prosperous futures. Stephanie actively contributes to the nonprofit community by sharing her knowledge through speaking engagements and educational content. She has been a featured speaker at prestigious events such as Blackbaud, Grants Professionals Association, and ROI: The Millionaire’s Summit. Stephanie also hosts a podcast, “The Prosperous Nonprofit,” and offers an online course, “Master Your Nonprofit Numbers,” which guides nonprofit leaders in achieving financial health and sustainable growth. Her free time is often spent enjoying lake activities with her husband and two daughters. About 100 Degrees Consulting: 100 Degrees Consulting is a specialized firm that empowers nonprofit leaders to harness the power of their financial data to expand their influence and resources. The organization provides fractional CFO and bookkeeping services tailored to enhance financial understanding and management. Focusing on key areas such as budgeting, cash flow forecasting, financial reporting, analysis, and leadership coaching, 100 Degrees Consulting is committed to helping leaders make informed decisions that foster long-term sustainability and growth. The belief that enduring change requires financial sustainability is central to 100 Degrees Consulting's mission. By partnering with nonprofits, the firm helps clarify financial complexities, instilling confidence and organizational efficiency. This support allows nonprofits to focus more on their missions rather than on financial uncertainties. The ultimate goal is to equip these organizations with the tools needed to ensure their viability over the long haul, transforming strategic plans into tangible successes through precise financial projections. Tweetable Moments: 10:04 - "I think the common thread between all of our employees, which I absolutely love about our team, is that everybody really cares. We care about all of our clients, we care about their missions, and we love just being a tiny little part of the impact that these organizations are having on the world." Links Mentioned in this Episode: Want to learn more? Check out 100 Degrees Consulting at https://100degreesconsulting.com/ Check out 100 Degrees Consulting on LinkedIn at https://www.linkedin.com/company/100-degrees-consulting/ Check out 100 Degrees Consulting on Instagram at https://www.instagram.com/100degreesconsulting/ Check out Stephanie Skryzowski on LinkedIn at https://www.linkedin.com/in/stephanieskryzowski/ Check out Stephanie Skryzowski on Instagram at https://www.instagram.com/stephanie.skry/ Check out Stephanie Skryzowski’s free cash flow template at ht

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and Business Coach of PRIME Consulting, Matthew Sanjari. Matthew Sanjari is a seasoned business coach, optimization consultant, and founder of Prime Consulting. He specializes in helping entrepreneurs overcome obstacles and scale their businesses effectively. He works closely with business owners, entrepreneurs, and high-level leaders to address their challenges, often stemming from overreliance on the owner's constant involvement. Matthew's ideal clients are established business owners overwhelmed with operational tasks. He helps them create businesses that can operate independently, freeing them to concentrate on growth and strategy. His mission is to guide them in shifting focus to revenue-generating activities, leadership, and team development. He frequently addresses concerns around budget constraints for replacing the owner's role with employees by demonstrating how margin can be created through automation, delegation, or eliminating inefficiencies. He emphasizes the importance of aligning the owner's time with their strengths and the business vision. Key Points from the Episode: Overview of Matthew Sanjari’s work as a business coach and strategic consultant Identifying reliance on the business owner and transforming it into a sustainable and predictable business Ideal clients for Matthew's services and the impact he aims to make with them Addressing objections from clients, particularly related to budget constraints Guiding clients through the process of transformation and delegation The role of technology and automation in freeing up time and increasing efficiency A case study or success story from Matthew's work with a client Addressing the fear of delegating tasks and responsibilities About Matthew Sanjari: Matthew Sanjari has turned his formidable challenges into a foundation for a thriving entrepreneurship and business consulting career. After a severe accident that significantly impacted his life and career, Matthew spent much of the next decade battling through chronic pain, depression, and disability. His resilience has culminated in his role as a serial entrepreneur and an influential figure in the business world. He founded PRIME Consulting, where he utilizes his extensive experience in business ownership and public speaking to guide and uplift other entrepreneurs and business leaders. Matthew's approach in consulting is holistic, combining operational strategy with personal development to help clients transition from daily operations to executive roles. His methods have proven successful, with numerous brands exceeding their perceived limits under his mentorship. He has a commendable track record in business, including negotiating a successful exit from a marketing consulting agency in 2022. He now consults for diverse clients across Canada, the US, and Europe, helping them enhance their organizational culture, clarify their strategy, and achieve sustainable growth and profitability. His philosophy is simple yet powerful: "Build people, build business." About PRIME Consulting: PRIME Consulting emerged from a rich background of entrepreneurial experiences, including successful business ventures and an insightful exit. This boutique consulting firm was established to tackle common challenges businesses face: overcoming growth plateaus, escaping survival mode, and optimizing operations for peak efficiency and expansion. PRIME Consulting's dual approach serves businesses and entrepreneurs by coaching them towards profound self-awareness and strategic clarity, fostering a drive rooted in desire rather than necessity, and actively engaging within enterprises to implement and materialize these strategic changes. The firm's methodology is distinctive, focusing on conceptual consulting and the hands-on optimization and actualization of business improvements. PRIME Consulting tailors its services to diverse businesses, ranging from fledgling startups to established enterprises with a substantial workforce. The goal is to transform latent business potential into tangible performance enhancements, encouraging clients to shift from merely working in their business to strategically working on their business, thereby achieving more excellent results and growth. Tweetable Moments: 06:30 - "It's taken 100% of your effort to get 100% of the result. If we can move you to a place where it takes 20% of your effort to get 70% of the result, we just created 50% of the margin." Links Mentioned in this Episode: Want to learn more? Check out PRIME Consulting at https://consultingbyprime.com/ Check out PRIME Consulting on LinkedIn at https://www.linkedin.com/company/consultingbyprime/ Check out PRIME Consulting on Facebook at https://www.facebook.com/consultingbyprime Check out PRIME Consulting on Twitter at https://twitter.com/consultbyprime Check out PRIME Consulting on Instagram at https://www.instagram.com/consultingby

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & President of Smart Advantage Inc.,Jaynie Smith. Jaynie Smith, CEO of Smart Advantage and author of Creating Competitive Advantage, shared her expertise on gaining a competitive edge in today's crowded marketplace. She emphasized that differentiation is not merely about being different but strategically different in ways that matter to customers. Jaynie's approach, foundational to Smart Advantage, focuses on identifying what a company does better than anyone else. It's about having a clear, measurable value proposition that resonates with the target audience. Through anecdotes and examples, Jaynie illustrated how businesses often overlook their inherent strengths and fail to communicate them effectively. Her insights provided a clear path for identifying and leveraging these unique attributes. Key Points from the Episode: Importance of creating competitive advantage Strategies for differentiating a business in the market Leveraging unique selling propositions The role of customer value in competitive advantage Identifying and communicating a company's competitive advantage Case studies and examples of successful competitive advantage implementation The impact of competitive advantage on business growth and success The relationship between competitive advantage and customer loyalty The connection between competitive advantage and profitability The future of competitive advantage in the business landscape About Jaynie Smith Jaynie L. Smith is a distinguished business consultant and CEO of Smart Advantage, Inc. This consultancy firm focuses on enhancing its clients' sales, marketing, and management strategies, which include mid-sized to Fortune 100 companies. Internationally recognized for her expertise, Jaynie leverages her knowledge to help companies identify and articulate their competitive advantages, thereby boosting their financial performance. Her role as a consultant extends globally, demonstrating her wide-reaching influence in the corporate world. In addition to her consultancy work, Jaynie Smith is a prolific author and influential speaker. Her book, Creating Competitive Advantage, is particularly noteworthy, having achieved significant success with its 19th printing and securing a place in the top 1% of books sold on Amazon.com. She also authored Relevant Selling. Her thought leadership has earned her features in top publications like The New York Times and Entrepreneur, and she has made numerous appearances on television networks such as ABC and MSNBC. Her contributions to the business community are further highlighted by hosting the radio show Mind Your Biz Today, where she engaged with CEOs and business leaders to discuss key industry insights. About Smart Advantage Inc.: Smart Advantage, Inc. is a strategic consultancy firm that helps organizations stand out by improving their differentiation strategies. Founded by Jaynie L. Smith, the company has expanded significantly since publishing Smith’s book, Creating Competitive Advantage. This book details the benefits organizations experience when effectively distinguishing themselves from buyers by focusing their messaging and operational efforts on their competitive strengths. Over the years, Smart Advantage has assembled a team of presenters, consultants, and market research experts dedicated to this mission. Smart Advantage’s unique methodology assists businesses across various industries in identifying potential differentiators, understanding buyer values, aligning organizational efforts with those values, and communicating attributes that buyers prioritize. The firm’s approach is designed to be universally applicable, assisting any organization competing for customers who may not always win. The results of partnering with Smart Advantage are compelling: most of their clients report increased sales or margins, new operational measurements, and improved operational performance. These successes underscore Smart Advantage’s commitment to enhancing its organization’s' present and future positioning. Tweetable Moments: 02:14 - "If you do not differentiate yourself in today's world, you are painting yourself into a commodity corner, and you will have price as the tiebreaker." Links Mentioned in this Episode: Want to learn more? Check out Smart Advantage Inc. at https://smartadvantage.com/ Check out Smart Advantage Inc. on LinkedIn at https://www.linkedin.com/company/smart-advantage-inc./ Check out Jaynie Smith on LinkedIn at https://www.linkedin.com/in/jayniesmith/ Check out Jaynie Smith’s books Creating Competitive Advantage and Relevant Selling at https://smartadvantage.com/books/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Founder of Soloquent Inc.,Greg Nutter. Greg Nutter, a seasoned management consultant and the founder of Soloquent, is also the author of “P3 Selling: The Essentials of B2B Sales Success.” The discussion explored the complexities of B2B sales, common mistakes to avoid, and practical strategies for elevating a business. Greg’s expertise is in helping small and medium-sized enterprises (SMEs) enhance their revenue performance. He works closely with owners and business leaders, who often need more sales expertise, to improve their sales capabilities and expand their businesses. His approach is hands-on and customized to address each company’s specific challenges. Greg pointed out a standard error in B2B sales: the tendency to prioritize a sales-centric approach over a buyer-centric one. Many sellers erroneously concentrate on product features and completing the sale instead of solving the client’s problems and seizing opportunities. He stressed the importance of understanding the client’s needs before making a product pitch. His book, “P3 Selling: The Essentials of B2B Sales Success,” is well-regarded for its practical insights into the B2B sales process. Greg’s consulting experience includes working with industry giants like Microsoft, SAP, and Michelin, as well as smaller, specialized firms. His extensive expertise demonstrates that practical B2B selling skills are crucial, regardless of one’s role in influencing decisions. Key Points from the Episode: Overview of P3 selling methodology Fundamentals of P3 selling Common mistakes in B2B sales Greg's consulting experience and clients Consulting approach and services offered by Soloquent Recommendations for business owners and entrepreneurs About Greg Nutter: Greg Nutter is the president and founder of Soloquent, Inc., specializing in assisting business owners and senior sales executives with revenue growth challenges. His company provides targeted solutions that enhance sales performance through strategic consulting and innovative sales training methods. He is also the acclaimed author of "P3 Selling: The Essentials of B2B Sales Success" a comprehensive B2B sales and sales management guide designed to help sales professionals excel in today's complex selling environment. With over thirty-five years of experience, Greg has coached over 1,000 sales professionals. His expertise is frequently sought for executive briefings, workshops, and global keynote speeches. His approach is centered on practical, real-world applications of sales theories to drive performance improvement across various industries and markets. This experience has enabled him to contribute significantly to the sales strategies of numerous multinational corporations. About Soloquent Inc.: Soloquent Inc. is a management consulting firm dedicated to helping CEOs and business owners tackle challenges associated with revenue growth. The firm primarily serves small to mid-sized companies engaged in consultative selling through direct, indirect, or multi-channel sales approaches. Soloquent addresses common issues such as anemic growth, market expansion struggles, high staff turnover, and ineffective sales and marketing investment returns. The company distinguishes itself through a diverse team of highly skilled consultants who bring a wealth of experience from large corporations and start-ups. Soloquent's comprehensive services include situational analysis, refinement of sales strategies, and development of sales tools and processes. The firm offers hands-on execution support to implement strategic plans effectively. This holistic approach allows Soloquent to deliver tailored solutions that enhance organizations' sales performance and overall efficiency across various sectors, including manufacturing, technology, and services. Tweetable Moments: 08:01 - "Prospecting is not selling; it's marketing." Links Mentioned in this Episode: Want to learn more? Check out Soloquent Inc. at https://soloquent.com/ Check out Soloquent Inc. on LinkedIn at https://www.linkedin.com/company/soloquent-inc./ Check out Greg Nutter on LinkedIn at https://www.linkedin.com/in/greg-nutter/ Check out Greg Nutter’s book, “P3 Selling: The Essentials of B2B Sales Success” at https://www.amazon.com/P3-Selling-Essentials-Sales-Success/dp/154452997X More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.