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The Thoughtful Entrepreneur

The Thoughtful Entrepreneur

2,081 episodes — Page 13 of 42

1883 – Unlocking the Hispanic Market with Hugo Gomez

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Abogados Now, Hugo Gomez. Hugo's journey commenced with the launch of Abogados Now, a platform aimed at Spanish digital marketing for attorneys, designed to connect legal services with the growing Hispanic market in the United States. He then expanded his efforts to Hyundai Now, which serves various sectors, including travel, entertainment, medical, and hospitality. His objective is to connect US businesses with the Hispanic market, which comprises 20% of the country's population. Hugo highlighted the rapidly expanding Hispanic population across the US, particularly in states not traditionally known for significant Hispanic communities. He stressed the importance of understanding this demographic evolution for businesses aiming to remain competitive. Hugo also noted the shift in Hispanic consumer behavior, with high engagement in mobile usage, video streaming, and social media, presenting a fertile ground for digital marketing. In exploring avenues for market expansion, Hugo discussed the potential of partnerships, including white-label partnerships, open partnerships, super-affiliates, and referral and affiliate agreements. His team is proficient in navigating the complexities of the Hispanic market, a high-demand skill. About Hugo Gomez: Hugo E. Gomez stands at the forefront of Abogados NOW, a pioneering national Spanish marketing agency dedicated to helping attorneys reach underrepresented communities. By initiating high-performing, cost-effective digital marketing campaigns in Spanish, Hugo and his team strive to elevate awareness within Spanish-speaking communities, enabling law firms to expand their clientele. This innovative approach bridges a significant gap within the legal industry. It empowers firms to connect with a broader audience that has yet to be largely overlooked. Hugo was driven by a passion for empowering those lacking representation, recognizing a crucial void in the legal sector's approach to Spanish-speaking clients. By leveraging his extensive experience in digital marketing and his profound understanding of the Spanish-speaking demographic, he crafted bespoke marketing strategies tailored for legal professionals. Under his guidance, Abogados NOW transcends traditional marketing boundaries by embodying advocacy for justice and a commitment to cultural sensitivity. The agency's success under Hugo's leadership has established it as the go-to partner for law practices aiming to engage with Spanish-speaking communities, thus fostering accessibility to legal services for those in dire need. Key Points from the Episode: Evolution of the Hispanic marketing world Services provided by Abogados Now and Hyundai Now Rapid growth of the Hispanic population in the US Importance of understanding the demographic shift Hispanic market's digital media consumption Potential partnerships with other marketing agencies Tailoring marketing strategies to local Hispanic markets Focus on medical and financial sectors Influence of historical country of origin on personal finance Competitive edge in targeting Spanish-speaking clients About Abogados Now: Abogados NOW empowers law firms to significantly increase their caseload by authentic marketing to Hispanic communities both locally and statewide. By leveraging deep cultural expertise and implementing bespoke strategies, they ensure that attorneys reach their target demographic more effectively and secure a strong and predictable return on investment (ROI). This focus on genuine engagement and understanding of Hispanic culture stands at the core of their approach, making them a unique partner in the legal marketing landscape. The services provided by Abogados NOW are meticulously tailored to align with the specific business objectives of each law firm. By offering personalized pricing and program recommendations from their comprehensive suite of services, they cater to the diverse needs of legal practices aiming to connect with Hispanic communities. This customization ensures that every law firm can optimize its marketing efforts to achieve the best possible outcomes, reinforcing Abogados NOW's commitment to driving success for its clients through targeted and culturally aware marketing solutions. Tweetable Moments: 03:46 - "If you really want to grow, you can just tap into the Hispanic market to find almost a shortcut to a new audience." Links Mentioned in this Episode: Want to learn more? Check out Abogados Now’s website at https://www.abogadosnow.com/ Check out Abogados Now on LinkedIn at https://www.linkedin.com/company/abogados-now/ Check out Abogados Now on Facebook at https://www.facebook.com/abogadosnow/ Check out Abogados Now on Twitter at https://twitter.com/abogados_now Check out Abogados Now on Instagram at https://www.instagram.com/abogadosnow/ Check out Hugo Gomez on LinkedIn at https://www.linkedin.com/in/bilingualmarketing/ More from UpMyInfluence

Apr 17, 202415 min

1882 – The Secrets to Consistent Sales with Calvin Correli

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Simplero, Calvin Correli. Simplero is a platform designed to streamline the use of multiple tools needed to operate a business. Calvin discussed how coaches, course creators, and members of the info business community often manage up to nine different platforms for their website, email marketing, shopping cart, funnels, and more. Simplero consolidates these services into a single, user-friendly platform, enabling users to focus on client engagement and impact. Calvin emphasized that while other platforms might specialize in marketing or content and community separately, Simplero excels in both, offering marketing flexibility and strong content and community management in a simple interface. He is dedicated to helping entrepreneurs achieve self-awareness and purpose. He notes that business challenges often mirror personal issues. By confronting these personal challenges, entrepreneurs can grow and realize their potential. Key Points from the Episode: How to achieve consistent and predictable sales activity without spam and ads Overview of Simplero and its services for coaches, course creators, and info business owners Differentiation of Simplero from other all-in-one platforms Simplero's suitability for higher ticket engagement and clients Calvin Correli's vision for personal impact in the business owner community Resources available on Calvin Correli's personal website and Instagram Getting started process for investigating Simplero Calvin Correli's book "Show Up and Serve" and its message About Calvin Correli: Calvin Correli is the innovative mind behind Simplero, a comprehensive platform designed specifically for coaches to transform lives on a large scale effectively. As the founder and CEO, his unique journey began at the age of 5, when he first delved into coding, which laid the foundation for his future endeavors. Correli's ability to think in systems and his pursuit to simplify complex processes have been central to his success, enabling him to create a tool that integrates multiple aspects of online coaching business management into one seamless service. Beyond his entrepreneurial achievements, Correli is recognized for his contributions as a speaker, author, investor, and spiritual business coach, focusing on personal and spiritual growth. His expertise in these areas has positioned him as a future special advisor to the President of the United States on conscious nation-building. This role underscores his vision of leveraging technology and spirituality to create impactful societal changes, embodying his commitment to technological innovation and personal development. About Simplero: Simplero addresses a common pain point for small business owners: the struggle of juggling multiple pieces of software to run an online business. This often leads to unnecessary complexity, high costs, and significant time investment, which are particularly challenging for small enterprises. By consolidating marketing, sales, and business management tools into a single, integrated platform, Simplero aims to eliminate these issues, allowing business owners to focus on growth rather than managing technology. With Simplero, entrepreneurs can effortlessly create and manage their websites, email lists, and online products, including courses and memberships. Its all-in-one solution facilitates the automation of business processes, from marketing to sales and customer management. This simplifies the technological demands of running an online business and provides a more streamlined and efficient approach to business management. By offering a comprehensive suite of tools, Simplero empowers small business owners to work more effectively, freeing up time for actual business development or well-deserved breaks. Tweetable Moments: 06:14 - "It's something we've had trouble articulating – we say we have amazing customer service. But it's not just about quick responses; it's about really seeing people, making sure they feel heard, respected, and valued as individuals." Links Mentioned in this Episode: Want to learn more? Check out Simplero’s website at https://simplero.com/ Check out Simplero on LinkedIn at https://www.linkedin.com/company/simplero/ Check out Calvin Correli on LinkedIn at https://www.linkedin.com/in/truecalvin/ Check out Calvin Correli on Facebook at https://www.facebook.com/thecalvincorreli Check out Calvin Correli on Twitter at https://twitter.com/calvincorreli Check out Calvin Correli on Instagram at https://www.instagram.com/calvincorreli More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 16, 202416 min

1881 – Buy-Grow-Sell SaaS Companies with Alex Minicucci

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of RELENTLESS Venture Studio LLC, Alex Minicucci. Alex introduced the concept of Relentless Venture Studio as a partner that provides more than financial support. They offer a comprehensive package that includes financial management, sales process development, and technology oversight. This holistic approach helps entrepreneurs thrive, not just survive. Alex's enthusiasm for SaaS businesses was evident, highlighting their scalability and long-term engagement. He emphasized that beyond the business model, Relentless Venture Studio is defined by the philosophy of building relationships and fostering community-oriented values. Their approach centers on investing in the success of others. Alex also discussed their equity-sharing model, where Relentless Venture Studio takes a minority stake in the companies they support. This arrangement aligns their success with that of the entrepreneurs. Additionally, they utilize an extensive network of partners, service providers, and private equity connections to facilitate growth and potential exit strategies. Key Points from the Episode: Relentless Venture Studio's specialization in buying and selling SaaS companies Alex Cook's background in building and selling software companies Challenges faced by entrepreneurs in building and scaling their businesses Relentless Venture Studio's support in finance management, sales process development, and technology oversight The unique model of offering both capital and sweat equity to partner with entrepreneurs Targeting companies with momentum in the market, typically at around a million in annual recurring revenue (ARR) Passion for SaaS businesses and the scalability and long-term engagement aspects of the model Equity-sharing model and minority stake in the companies they partner with About Alex Minicucci: Alex Minicucci is a notable figure in the tech entrepreneurship scene, originating from San Luis Obispo, California. His journey began with an ambitious leap, leaving his mechanical engineering studies at Cal Poly merely six months in to venture into the technological realm. This daring move proved fruitful as Alex sold his first business within 18 months, embarking on self-employment and successful ventures in the tech industry. His dedication and innovative spirit have not gone unnoticed, as he achieved a position on the INC5000 list, a remarkable feat he accomplished while managing the responsibilities of a full-time single father to two daughters. Beyond his personal business triumphs, Alex has significantly contributed to the broader tech entrepreneurial community. Recognizing the challenges and opportunities in the startup landscape, he authored the SaaS Startup Playbook to guide growth-stage companies towards successful exits. His commitment to fostering entrepreneurial success led to the creation of RELENTLESS Venture Studio. This initiative serves as a centralized resource and advisory hub, offering partnership opportunities and expert advice to aspiring entrepreneurs and established businesses, further cementing his impact on the industry. About RELENTLESS Venture Studio LLC: RELENTLESS Venture Studio, based in San Luis Obispo, California, stands out as a beacon for entrepreneurs and subject-matter experts within the Software as a Service (SaaS) sector. By adopting a hands-on approach, RELENTLESS offers more than just financial investment; it provides comprehensive mentorship and access to essential in-house resources. This support structure is designed to transform promising ventures into successful, scalable businesses, highlighting the studio's commitment to not only fund but fundamentally nurture and guide the growth of its portfolio companies. A personalized approach to acceleration and mentorship is at the core of RELENTLESS Venture Studio's philosophy. Recognizing the diverse nature of entrepreneurial talent and business models, the studio eschews one-size-fits-all solutions in favor of custom-tailored guidance. This strategy ensures that each founder's unique passion, creativity, and vision are effectively harnessed and augmented with strategic leadership, sales, and business management systems. By doing so, RELENTLESS aims to optimize the trajectory of each venture, making a significant and measurable impact on its success and sustainability in the competitive SaaS landscape. Tweetable Moments: 04:37 - "Experience matters, and in tech, time matters. There isn't a lot of time to go through this guess and test, figuring things out. That's why so many of these companies fail." 13:38 - "I realized early on how important it is to find those connections, find those resources, and cultivate those relationships over time. I think it's good business." Links Mentioned in this Episode: Want to learn more? Check out RELENTLESS Venture Studio LLC’s website at https://www.berelentless.com/ Check out RELENTLESS Venture Studio LLC on L

Apr 15, 202417 min

1880 – Shaping the Future of Professional Excellence with Criya’s Deboshree Dutta

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Criya, Deboshree Dutta. Personal branding is essential for professional success. Deb explored this topic in-depth, focusing on the importance of a personal website. She discussed how Criya's AI-driven platform simplifies the creation of a compelling online persona. Deb described Criya as being tailored to meet the specific needs of solopreneurs, consultants, coaches, and others striving to establish their presence in their fields. Criya offers more than just templates; it provides a personalized digital representation of one's professional journey. The conversation also covered the vital role of first impressions in the digital world. Criya enables users to immediately engage potential employers, clients, or investors with a website that showcases their professional quality. Deb stressed that in a competitive market, distinguishing oneself goes beyond daily tasks and highlights the unique value one offers. Key Points from the Episode: Importance of personal branding Significance of having a personal website How Criya uses AI to create personal brand websites Deb Dutta's personal journey and inspiration behind creating Criya Making personal branding accessible for others Challenges faced by professionals transitioning to independent work Differences between Criya and traditional website builders The need for a personal website in today's professional landscape About Deboshree Dutta: Deboshree Dutta, commonly called Deb Dutta, stands at the helm of Criya, an AI tech startup receiving accolades and support from the esteemed Y Combinator and a cohort of top-tier venture capitalists. With over a decade of experience, her journey traverses through pivotal roles at global giants such as PayPal, Microsoft, and Hitachi, underpinned by a Master’s degree in computer science from the prestigious Carnegie Mellon University. Her leadership at Criya is marked by a vision to revolutionize how professionals, executives, and entrepreneurs amplify their Professional Brand using AI technology, enabling the creation of a professional website in mere seconds. Beyond her entrepreneurial endeavors, Deb Dutta is recognized for her influential voice in technology and entrepreneurship, as evidenced by features in Forbes, TechCrunch, and the New York Times. A sought-after keynote speaker and a contributor for Forbes, she leads the Women in Product chapter, dedicating her efforts to mentoring women in product management, entrepreneurship, and fundraising. Her work exemplifies her commitment to innovation and leadership and her dedication to fostering inclusivity and empowerment in the tech industry. About Criya: Criya stands as a beacon in AI-driven innovation, proudly backed by Y Combinator and a coalition of venture capitalists. This cutting-edge startup champions the cause of industry experts, offering them a seamless pathway to sculpt their professional brands with a button click. Through its AI-powered capabilities, Criya enables the creation of dynamic, comprehensive websites that showcase an individual's professional journey in an engaging format and incorporate functionalities like scheduling, video course hosting, and more. This platform is crucial for senior leaders looking to encapsulate their expertise into a compelling, multifaceted online identity. The vision of Criya transcends the conventional boundaries of brand building; it is a harbinger of a new era in professional distinction. With a commitment to fostering a future where every professional's voice is unique, their narrative is acknowledged, and their career trajectory is celebrated as a legacy, Criya is redefining the essence of professional excellence. This platform is not merely about crafting brands; it is about creating a lasting impact, ensuring that every expert's contribution is recognized and their influence magnified in the digital age. Tweetable Moments: 01:44 - "It comes from my own personal journey and how personal branding has been important to my career success. It's kind of become my life's mission to make it accessible for others." Links Mentioned in this Episode: Want to learn more? Check out Criya’s website at https://www.criya.co/ Check out Criya on LinkedIn at https://www.linkedin.com/company/criya/ Check out Criya on Facebook at https://www.facebook.com/criyaco/ Check out Criya on Twitter at https://twitter.com/criyaco?lang=en Check out Criya on Instagram at https://www.instagram.com/criya.co/?hl=en Check out Deboshree Dutta on LinkedIn at https://www.linkedin.com/in/deboshree-dutta/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 14, 202416 min

1879 – Fractional Learning with Jake Stahl

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Jake Stahl Consulting, Jake Stahl. Jake Stahl's role as a fractional chief learning officer provides a strategic advantage for companies that value employee development but lack the resources for a full-time CLO. His method offers access to high-level learning strategies without needing a full-time executive, providing essential flexibility for scaling and adapting in a rapidly changing business landscape. He emphasizes the importance of thorough training and development to ensure a substantial return on workforce investment. Jake points out that inadequate training can result in higher turnover rates, which are costly and disruptive. By prioritizing quality training programs, companies can increase employee engagement, boost performance, and drive business success. Jake highlights the importance of interactive learning experiences in response to the expectations of today's workforce. Employees seek active involvement in their learning beyond passive lectures. Using technology and innovative teaching techniques, he crafts immersive learning environments that engage employees and promote more profound understanding. Key Points from the Episode: Role of a fractional chief learning officer Importance of effective onboarding and training for new employees Investment in proper training and development for high return on investment and reduced turnover Expertise in instructional design and psychology of learning Understanding the learner's perspective and customizing training programs Creating interactive and engaging learning experiences for employees Approach to thought leadership in the learning and development industry Practical advice for businesses to improve training and development processes About Jake Stahl: Jake Stahl stands at the forefront of conversational dynamics, earning widespread acclaim as a fractional Chief Learning Officer. His innovative 'Adaptive Conversational Blueprint' is transforming the landscape of sales, equipping sales professionals with the skills to become relational architects who build deep connections with their prospects. This groundbreaking approach is further enhanced by his development of the 2/10 Rule, which upends conventional views on the flow of conversation by prioritizing rhythm and cadence. With an illustrious career spanning over three decades, Jake has made significant contributions to the field of training and development, sharing his profound knowledge and expertise across six countries and positively impacting the lives of more than 10,000 individuals. Beyond his professional achievements, Jake is a master mason and a devoted father to four children, seamlessly integrating his vast practical experience with his deep insight into human connections. His work not only strives for the art of perfect conversation but also significantly empowers businesses and professionals through mastery in communication. About Jake Stahl Consulting: Jake Stahl Consulting emerges as a revolutionary solution amidst the growing challenges companies face in hiring executives while managing costs effectively. The firm offers a game-changing alternative to traditional training departments that can incur expenses up to 150% of yearly salaries when considering benefits, unemployment insurance, onboarding, and more. By questioning the status quo, Jake Stahl Consulting proposes a transformative approach that enables sales teams to navigate and master the art of conversation without reliance on restrictive scripts, which often obscure rather than solve underlying issues. This consultancy doesn't just offer a new technique; it embarks on an in-depth exploration of the human psyche, applying advanced psychological methods and social psychology research to tailor solutions that deeply resonate with each client's unique requirements. With nearly a century of combined expertise, the staff at Jake Stahl Consulting act as strategic partners, empowering businesses to enhance their sales outcomes significantly. Clients gain access to vast real-life experience and expert advice without the usual burdens of resume vetting or recruiter fees, paving the way for sales strategies that are personal, effective, and deeply rooted in understanding human behavior and decision-making processes. Tweetable Moments: 03:37 - "If you let that person go, you're spending that money again and still dealing with the loss of revenue you already have budgeted." Links Mentioned in this Episode: Want to learn more? Check out Jake Stahl Consulting at https://jakestahlconsulting.com/ Check out Jake Stahl Consulting on LinkedIn at https://www.linkedin.com/company/jake-stahl-consulting/ Check out Jake Stahl on LinkedIn at https://www.linkedin.com/in/jakestahl/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn

Apr 13, 202418 min

1878 – Google Business Profile with Marilyn Jenkins

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of MJ Media Group, LLC, Marilyn Jenkins. Marilyn Jenkins provided insights into the transformative effects of media and branding. With extensive experience, she highlighted the importance of creating a compelling brand narrative that connects with the audience and the impact of strategic media placements on credibility and authority within an industry. Optimizing the Google Business Profile (GBP) was a key point discussed. As the founder of MaximizeYourGBP.com, Jenkins offered practical tips on using GBP effectively to improve online visibility and attract customers. She stressed the need for accurate, up-to-date information, fully utilizing available features, and active engagement with customer reviews. The discussion yielded several valuable lessons for entrepreneurs, including the need for consistency, authenticity, and openness in building influence. Additionally, a strategic media approach can significantly enhance a brand's visibility and facilitate new opportunities, emphasizing the importance of context in media appearances. Key Points from the Episode: Marilyn Jenkins Introduction Google Business Profile (GBP) Overview Importance of Accurate GBP Details Misconceptions about Google Business Profiles Closure The Intersection of Google Rankings and GBP Activity Future Trends in Google Searches and GBPs About Marilyn Jenkins: Marilyn Jenkins is a renowned figure in the digital marketing sphere, bringing over sixteen years of experience to the table as the mastermind behind MJ Media Group, LLC, and Law Marketing Zone. Her expertise primarily focuses on utilizing paid advertising and search engine optimization to enhance Google Business Profiles. This strategy has been pivotal in driving business growth. Her comprehensive approach and deep understanding of digital landscapes have established her as a go-to professional for businesses aiming to leverage online platforms for expansion. Her achievements in the field are underscored by her clients' success stories, many of whom have seen their sales soar past the seven-figure threshold, thanks in part to Jenkins' innovative marketing strategies. Some clients have reported staggering returns on investment, reaching as high as 14 times their initial spend. Jenkins' recent publication, "The Google Business Profile Training Guide," further cements her authority in the industry. The book offers an in-depth look at dominating local search results by optimizing Google Business Profiles, providing businesses with the tools to enhance their online visibility and attract more qualified leads. About MJ Media Group, LLC: MJ Media Group, LLC specializes in harnessing the power of social media marketing to help businesses expand their audience, generate more leads, and maintain a solid online presence. By continuously developing new systems and technologies, they offer innovative solutions that promote growth in both personal and professional spheres. Their strategies not only capitalize on what businesses already know but also emphasize the uniqueness of each brand's story, ensuring they stand out in a crowded marketplace. With a commitment to delivering profitable, results-driven digital marketing, MJ Media Group, LLC understands the importance of internet visibility in today's digital age. They ensure their clients' messages reach the appropriate audience at the optimal time, utilizing a range of tools from Google PPC and Facebook ads to SEO and Google Business Profile optimization. Their highly results-oriented approach aims to convert online traffic into valuable customer opportunities. Since 2017, they have generated millions in digital marketing revenue for their clients, boasting a track record of significantly multiplying returns on advertising investments. Tweetable Moments: 12:18 - "You know, do one today, one tomorrow, just so that you're consistently adding content." Links Mentioned in this Episode: Want to learn more? Check out MJ Media Group, LLC at https://mjmediagroup.co/ Check out Marilyn Jenkins on Facebook at https://www.facebook.com/marilyn.jenkins.1232 Check out Marilyn Jenkins on Instagram at https://www.instagram.com/lawmarketingzone/ Check out Marilyn Jenkins on LinkedIn at https://www.linkedin.com/in/marilynjenkins/ Check out Marilyn Jenkins’ book The Google Business Profile Training Guide at https://maximizeyourgbp.com More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 12, 202415 min

1877 – Business Futurism with Tabitha Scott

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Futurist and Executive Sustainability Officer, Tabitha Scott. The conversation with Tabitha A. Scott, a distinguished business futurist, change advisor, and bestselling author, unfolded her significant contributions to business strategy and personal development. Tabitha's journey spans various sectors: e-payments, banking, finance, and sustainability. Her approach to innovation and transformation is notable for its grounding in natural laws. She argues that understanding these principles enables businesses to advance and address issues like burnout and imbalance. She highlights the necessity of recognizing one's position on the growth curve, both individually and within organizations, to avert burnout and enhance productivity by aligning roles and responsibilities accordingly. Tabitha's consulting work emphasizes tech strategy, diversity, and innovation, highlighting the importance of cognitive diversity in stimulating innovation and increasing team productivity. She advocates for inclusion of diverse perspectives to cultivate a creative and problem-solving culture, crucial for thriving in the contemporary business landscape. Key Points from the Episode: Background and work in innovation and transformation The importance of understanding the laws of nature in driving business forward Correlation between nature and human experiences Tabitha's books "Powering Change: The Hidden Resource to Unleash Potential Productivity and Profits" and "Trust Your Animal Instincts: Recharge Your Life and Ignite Your Power" Tabitha's role as a futurist and her approach to helping organizations navigate growth cycles and innovation Consulting work in tech strategy, diversity, and innovation Emphasis on cognitive diversity and its impact on innovation and productivity About Tabitha Scott: Tabitha Scott is a prominent figure renowned for her innovative approach to business and leadership. As a business futurist and catalyst for positive change, she leverages her expertise to drive sustainable growth and success in organizations. Her global speaker and bestselling author role, coupled with her membership in the Forbes Business Council, underscores her influence and commitment to fostering engagement, innovation, and advanced leadership practices. In 2023, she was highlighted as one of the Top 10 Most Inspiring Women Leaders, a testament to her impactful contributions across industries. Tabitha's professional journey is marked by significant achievements, including leading IT Strategy for a Fortune 400 company during its record growth and holding executive positions at notable firms such as Cole Scott Group, Military Assistance Company, Balfour Beatty Investments, and Lend Lease Americas. Her efforts in creating the world's largest solar-powered community, recognized at the White House, and her extensive publications in prestigious journals showcase her energy, leadership, and sustainability expertise. Beyond her corporate achievements, Tabitha's academic credentials and certifications from esteemed institutions like MIT and the Association of Energy Engineers highlight her dedication to continuous learning and innovation. Tweetable Moments: 04:32 - "We too have to shed our worries, our anxiety, whatever is not resonating with us, whatever's not helping us grow. It's holding us back; get rid of it." Links Mentioned in this Episode: Want to learn more? Check out Tabitha Scott’s website at https://www.tabithaascott.com/ Check out Tabitha Scott on LinkedIn at https://www.linkedin.com/in/tabithaascott/ Check out Tabitha Scott on Facebook at https://www.facebook.com/ScottTabithaA/ Check out Tabitha Scott on Instagram at https://www.instagram.com/tabithascotty/ Check out Tabitha Scott on Twitter at https://twitter.com/ScottTabitha Check out Tabitha Scott’s book “Powering Change” at https://www.amazon.com/Powering-Change-Resource-Potential-Productivity/dp/1735494046 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 11, 202417 min

1876 – Harnessing the Power of Video Production and Sales Funnels with Matt Peet

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Creator of Focused Funnel Builders, Matt Peet. Matt highlighted the importance of video storytelling not only for capturing personal milestones but also as a vital tool for business engagement. He pointed out that through authentic storytelling, businesses can create a deep connection with their audience, fostering loyalty that transcends mere transactions. Matt introduced the transformative impact of artificial intelligence in marketing, focusing on Napoleon, an AI tool by ClickFunnels. This tool is revolutionizing the way headlines and copy are crafted within sales funnels, making the process more efficient and allowing entrepreneurs to concentrate on strategic and creative aspects of their business. He also emphasized the need for a comprehensive approach to business growth, underlining the importance of attracting traffic and converting it effectively. This insight is crucial for entrepreneurs looking to broaden their reach and make a significant impact. Key Points from the Episode: Matt Peet's expertise in video production and sales funnels Matt's journey in video production and working with entrepreneurs and conferences Importance of creating emotional connections through timely video content Role of AI in streamlining the funnel-building process ClickFunnels' AI tool, Napoleon, and its impact on rewriting headlines and copy Misconceptions about easy success in funnel building and caution against lazy marketing tactics Significance of marketing funnels in driving traffic to sales funnels About Matt Peet: Matt Peet is an entrepreneur with a diverse background who seamlessly transitioned from videography to digital marketing, specifically in funnel building, over the past decade. His journey began in high school in 2009, leading him to establish a wedding video business in 2013, which he transitioned to a full-time career after graduating college in 2014. His innovative marketing approach caught John Lee Dumas's attention in 2015, allowing him to expand his portfolio by shooting videos for notable figures over the years. This experience catalyzed his pivot towards leveraging funnels in his wedding video business, generating substantial revenue through this method. In 2020, Peet's career took a significant turn after participating in the One Funnel Away Challenge, which deepened his understanding of digital funnels and their underlying psychology. The first funnel he designed post-challenge generated $20k on its initial launch, marking the beginning of his focused venture into funnel building for entrepreneurs. Recognizing the power of funnels to transform businesses, Peet founded a mastermind group aimed at entrepreneurs seeking to enhance their business growth and personal freedom through effective funnel strategies, showcasing his commitment to sharing his expertise and fostering a community of like-minded individuals. About Focused Funnel Builders: Focused Funnel Builders is a vibrant community designed for digital entrepreneurs who aspire to create both freedom and success professionally. The group emphasizes the importance of utilizing technological tools and resources, such as Clickfunnels and Canva, to make a significant impact online. They aim to demystify the digital tools necessary for online sales and marketing, ensuring that even those with extensive technical knowledge can thrive. By offering educational content on these platforms, they empower members to sell effectively online. In addition to technical training, Focused Funnel Builders strongly emphasizes business development and marketing strategies to escape the relentless promotion cycle and achieve sustainable income. The community discusses various tactics for driving traffic and filling funnels to grow businesses that embody freedom. With a foundation built on mutual support and accountability, the mastermind group is committed to maintaining high standards, encouraging members to step out of their comfort zones, and fostering a network of driven, action-oriented, and compassionate entrepreneurs. Tweetable Moments: 11:27 - "For me, it's all about those connections with humans." Links Mentioned in this Episode: Want to learn more? Check out Focused Funnel Builders at https://www.focusedfunnelbuilders.com/ Check out Matt Peet on LinkedIn at https://www.linkedin.com/in/matthewtpeet/ Check out Matt Peet on Instagram at https://www.instagram.com/themattpeet/ Check out Matt Peet on Facebook at https://www.facebook.com/matthew.peet/ Check out Matt Peet’s One Funnel Away Challenge at https://www.focusedfunnelbuilders.com/ofa More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 10, 202418 min

1875 – Empower your Business with Barry LaBov

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of LABOV, Barry LaBov. Barry, the owner of Labov and Beyond, has established himself in the competitive marketing communications industry. His journey to success involved overcoming numerous challenges and achieving significant milestones, making his story compelling for anyone interested in the field. Barry emphasized the importance of creating messages that not only reach but also resonate with audiences. He highlighted the psychological triggers that drive people to take action and the ways in which brands can form authentic connections with their customers. Barry also outlined the key factors that contribute to a brand's longevity, including consistent messaging and the ability to adapt. He provided practical advice for business owners looking to strengthen their brand's market presence. Barry shared his predictions for future marketing strategies, offering a valuable perspective for those aiming to keep their marketing efforts relevant in the years ahead. Key Points from the Episode: The Thoughtful Entrepreneur Show Labov and Beyond Marketing Communications Marketing strategies and communications Entrepreneurship Business growth Thoughtful approaches to business Insights and advice for entrepreneurs Success stories Tips for effective marketing and communication About Barry LaBov: Barry LaBov is a distinguished figure in the entrepreneurial and marketing sphere, celebrated for his dual achievements as a two-time Ernst & Young Entrepreneur of the Year and an inductee into the Entrepreneur Hall of Fame. His expertise extends beyond accolades, as he is a recognized author, speaker, and brand strategist focusing on channel engagement. As the visionary founder, President, and CEO of LABOV Marketing, Communications and Training, LaBov leads a full-service agency adept at bolstering corporations with dealer/distributor or sales channel networks, serving prestigious national and international clients across diverse sectors such as automotive, recreational products, and premium spirits. In addition to his entrepreneurial endeavors, LaBov is a prolific writer and thought leader in the business community. He has authored or co-authored over a dozen business books and numerous articles on pivotal topics like brand re-engineering, customer loyalty, and employee engagement. His latest work, "The Power of Differentiation," promises to equip leaders with the insights to distinguish their brands and products in competitive markets. LaBov's expertise is regularly sought by major media outlets, including CNBC and Fox Business, where he shares his insights on brand strategy and market differentiation, further solidifying his position as an influential figure in marketing and communication. About LABOV: LABOV Marketing, Communications and Training excel in a unique niche, assisting companies operating through dealer or distributor networks. Recognizing the crucial role of belief and engagement in a brand's success, LABOV is dedicated to training and inspiring its clients' sales networks. This commitment has led LABOV to collaborate with some of the most prestigious names in the automotive, luxury, and B2B manufacturing sectors, significantly elevating their brands, products, and personnel. With a legacy spanning over thirty years, LABOV has amassed extensive experience in launching brands and products, engaging with dealer networks and customers, providing leadership advice, and crafting sales channel strategies, among other services. This entrepreneurial firm starts with a deep understanding of its clients' business needs, formulating strategy and executing solutions to address branding, sales, and training challenges effectively. LABOV's approach is tailored to meet the needs of corporations with multiple locations, serving both business-to-business and consumer-facing entities through dealers, distributors, or representatives. Tweetable Moments: 13:58 - "We discover the magic, and we will help the leaders of companies actually feel more fulfilled in their life because they're fulfilling the lives of their people and customers." Links Mentioned in this Episode: Want to learn more? Check out LABOV at https://www.labov.com/ Check out LABOV on LinkedIn at https://www.linkedin.com/company/labov-&-beyond/ Check out LABOV on Facebook at https://www.facebook.com/LabovMarketing/ Check out LABOV on Instagram at https://www.instagram.com/labovmktg/ Check out LABOV on Twitter at https://Twitter.com/labovandbeyond Check out Barry LaBov on LinkedIn at https://www.linkedin.com/in/barry-labov-6965241/ Check out Barry LaBov’s book at https://www.labov.com/articles/power-of-differentiation/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz he

Apr 9, 202419 min

1874 – Helping 10x business value and cash out tax-free with Marc Adams

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author & CEO of Acquisitions4you, Marc Adams. Marc Adams highlighted the crucial phase of due diligence as a decisive factor in the success or failure of potential buyers. He emphasized the importance of focusing on financial audits, legal compliance, and cultural fit as key areas. Adams also provided insight into various tools and resources that facilitate an informed decision-making process, underscoring their value in the due diligence phase. With his vast experience in the field, Adams has played a pivotal role in demystifying business acquisitions, offering a comprehensive roadmap for successful ventures. Another significant aspect mentioned was the importance of mentorship and guidance throughout the acquisition process. Adams underscored the value of engaging with a mentor experienced in navigating the complexities of acquisitions. Through his initiative, Acquisitions4You, Adams extends his expertise to mentor aspiring entrepreneurs embarking on their acquisition journeys, highlighting the transformative potential of mentorship in achieving success in business acquisitions. Key Points from the Episode: Entrepreneurship Business acquisitions Strategies for business growth Success stories Tips for entrepreneurs Insights on building a successful business The importance of thoughtful entrepreneurship Practical advice for business owners About Marc Adams: Marc Adams is a multifaceted professional dedicated to maximizing business value and financial growth. As an author, Adams has shared his insights in the book "Secrets to 10xing Your Business and Cashing Out Tax-Free," which guides entrepreneurs and business owners seeking to exponentially increase their company's value while navigating the complexities of tax-efficient exits. His expertise is not limited to writing; Adams is also a sought-after speaker, sharing his strategies and experiences on enhancing business performance and achieving tax-free cashouts. Additionally, his role as an investor allows him to directly engage with and support businesses in realizing their potential for growth and profitability. Marc Adam's combination of practical experience, investment acumen, and ability to communicate complex strategies in an accessible manner makes him a pivotal figure for those aiming to achieve significant financial milestones in their entrepreneurial journey. About Acquisitions4you: Acquisitions4you is a distinguished consulting firm specializing in drastically enhancing businesses' profitability and market value, specifically targeting companies with annual revenues between $3 million and $100 million. Their expertise lies in implementing strategies to achieve tenfold increases in business value, culminating in tax-efficient or tax-free exits for owners and stakeholders. The process involves five key strategies: uncovering new revenue streams, promoting cost-saving measures such as outsourcing, facilitating growth through acquisitions using external financing, boosting brand awareness and valuation, and connecting businesses with a ready network of potential acquirers. Acquisitions4you stands out for its results-driven approach, ensuring services lead to tangible business performance and valuation improvements. They offer complementary and cost-based services, investing as equity partners to align their success with the company's growth. Their model emphasizes cost efficiency, substantial tax advantages, and expertise in outsourcing to maximize operational savings. Tweetable Moments: 11:04 - "I didn't write the book because I wanted to make a lot of money, but I did want to do more to help other people help themselves." Links Mentioned in this Episode: Want to learn more? Check out Acquisitions4you at https://acquisitions4you.com/ Check out Acquisitions4you on LinkedIn at https://www.linkedin.com/company/acquisitions4you/ Check out Marc Adams on LinkedIn at https://www.linkedin.com/in/1marcadams/ Check out Marc Adams’ book at https://www.amazon.com/Secrets-10Xing-Your-Business-Tax-Free/dp/B0CRXPBB4T More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 8, 202417 min

1873 – Strategic Workforce Development with Dave Pennington

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Penn Coaching & Consulting, Dave Pennington. Dave Pennington emphasizes the critical role of focusing on individuals within organizations, observing that enabling employees to excel in their roles can catalyze significant growth across the entire company. He argues that leaders, often overwhelmed by their myriad responsibilities, can benefit from delegating tasks and leveraging the unique strengths of their team members. This approach not only mitigates the risk of leader burnout and inefficiency but also fosters a culture of empowerment that drives business success. He advocates tailoring business strategies to the unique needs of each organization, sharing the example of a Canadian printing company bogged down by its owner's heavy involvement. By collaborating with Dr. Pennington to reorganize and strategically staff the company, the owner managed to reduce his workload substantially. This change not only revitalized the owner but also set the company on a path to future growth and increased its potential for sale. Dr. Pennington introduces the metaphor of the ripple effect to describe the impact of leadership development and team building. He compares the process to a pebble thrown into a pond, where the initial impact generates expanding waves. Similarly, positioning the right people in a company can spark exponential growth and success, showcasing the profound influence of effective leadership and a cohesive team structure. Dr. Pennington's dedication to facilitating business growth and development was evident. He provides an opportunity for a no-obligation consultation call, aiming to explore how his coaching services could meet the specific needs of their businesses. His commitment to offering support and inspiration stands as a guiding light for entrepreneurs navigating the challenges of business expansion. Key Points from the Episode: Importance of focusing on people and helping them thrive within their roles Challenges faced by leaders taking on multiple responsibilities Delegating and focusing on individual strengths for business growth Customizing business strategies to fit unique company needs Restructuring and reorganizing for rejuvenation and growth Ripple effect of leadership development and team building Emphasis on providing guidance and encouragement for business growth About Dave Pennington: Dave Pennington is a distinguished figure with a multifaceted career that spans over three decades, embodying roles in pastoral ministry, private education, and the business sector. Adopted at nine months old and raised in Central Florida, Dave's early life was marked by diverse experiences, including playing sports and engaging in various jobs. His academic journey led him to a Christian university in South Carolina, where he earned three degrees: a BA, MA, and PhD, showcasing his dedication to personal and intellectual growth. Dave is celebrated for his strategic thinking, robust administrative and leadership skills, and exemplary time management abilities. A voracious reader, he has been married for over 40 years, is a father to seven children, and a grandfather to seven. He enjoys sports and delving into construction projects, which reflect his dynamic interests and abilities. In his professional capacity, Dave founded Penn Coaching & Consulting eight years ago and serves as its CEO. The company is dedicated to aiding businesses in various sectors—from accounting to tech—by integrating the “Strategic Scaling Framework.” This proprietary methodology focuses on hiring, onboarding, developing, and retaining productive employees. With over 35 years of management experience, Dave's passion for leadership development is evident in his commitment to helping business owners and leaders scale their operations effectively. His approach is hands-on as he leans into his clients' challenges, offering guidance and strategies to navigate the complexities of business growth. About Penn Coaching & Consulting Penn Coaching & Consulting is dedicated to advancing church leadership and organizational growth through bespoke coaching and consulting services. Leveraging individualized coaching sessions and internationally recognized assessment tools, the firm assists leaders in enhancing clarity, strategizing business progression, and improving life quality. Clients see tangible advancements in their ministries by introducing specific weekly action steps coupled with a supportive accountability framework. Central to Penn C&C's approach are three guiding philosophies: fostering a dynamic organizational structure, focusing on future-oriented strategies, and recognizing the critical role of personnel in achieving success. The firm advocates for constructing a team of high-caliber, complementary individuals around the founder to avoid growth bottlenecks and facilitate skillful handling of various bus

Apr 7, 202424 min

1872 – The Power of One-on-One Coaching and Masterminds with Geoff Welch

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Owner of Geoff Welch Consulting, Geoff Welch. Geoff Welch specializes in assisting midlife small business owners, recognizing that while their businesses may appear successful on the surface, the owners often feel overwhelmed by their responsibilities, feeling more like employees than proprietors. Welch advocates for a philosophy where the business should function as an employee, serving the owner's needs and goals rather than dominating their life. He identifies a common cycle among entrepreneurs: starting with passion, they build their businesses from scratch, but as the businesses expand, so do their demands, transforming passion into a burdensome obligation. To counteract this, Welch emphasizes the importance of shifting focus from expansion to systematization. Geoff also addresses the challenges faced by high achievers, who often set lofty standards for themselves, potentially leading to self-criticism. He underscores the value of mentorship and peer support to provide perspective and guidance, helping mitigate the pressures of high expectations. Geoff offers individual phone coaching to support business owners and help them clarify their business goals, develop systems, document processes, and improve delegation skills. Additionally, he is developing a mastermind group to foster a communal learning environment for mutual growth. Key Points from the Episode: Geoff Welch's expertise in working with overwhelmed small business owners The importance of treating a business like an employee and ensuring it serves the owner's needs and goals The typical cycle of how a founder or visionary starts a business and the challenges they face The challenge of high performers and visionaries having high expectations for themselves Geoff's coaching services, including one-on-one phone coaching and a mastermind group Geoff's podcast "Your Business Is Not Your Boss" and its focus on communication challenges between business owners and their teams The difficulties of effectively communicating vision and expectations to a team Geoff's anti-overwhelm playbook and its role in changing one's relationship with their business About Geoff Welch: Geoff Welch is a pivotal figure in the entrepreneurial landscape, known for his dedication to helping profitable small business owners navigate overwhelming challenges. With nearly two decades of experience at the forefront of his business, his expertise is encapsulated in the 5D Framework, a cornerstone of his one-on-one coaching. This innovative approach is designed to help business owners across the United States reclaim control over their enterprises, transforming them into operations that serve rather than consume their lives. Welch's contributions to the small business community have garnered recognition and accolades from local and national organizations, highlighting his impact. His insights have not only been shared on the TEDx stage but have also caught the attention of bestselling author Simon Sinek. Beyond his professional endeavors, Geoff is a passionate Yankee fan, a drummer, and a proud Alaskan, where he enjoys life with his wife, teenage daughter, and a three-legged Boston Terrier, adding a personal touch to his accomplished career. About Geoff Welch Consulting: Geoff Welch Consulting emerged from Geoff's journey through the trials and tribulations of owning a small business. Having taken the reins of Date Line Digital Printing in 2005, Geoff initially saw it as merely securing his job, only to be met with the complex realities of entrepreneurship. This experience, spanning over two decades, became a rich source of learning about leadership, resilience, and innovation, particularly in navigating the overwhelming demands of small business management. His informal interactions with fellow business owners highlighted a common struggle: transitioning from being consumed by one's business to mastering it. Geoff transformed these insights into a consulting service by recognizing a shared need for guidance in systematizing operations, documentation, and delegation. A decade into this endeavor, Geoff Welch Consulting now focuses on empowering business owners to regain control, reduce overwhelm, and make their businesses serve their purposes. Geoff's approach offers solutions and a transformative perspective on owners' relationships with their businesses, promising hope and a new direction. Tweetable Moments: 06:03 - "Your relationship with the pain and suffering of that work totally changes when you know what it's doing for you, when you know what that outcome for you is." Links Mentioned in this Episode: Want to learn more? Check out Geoff Welch Consulting website at https://geoffwelch.com/ Check out Geoff Welch Consulting on LinkedIn at https://www.linkedin.com/company/geoffwelch Check out Geoff Welch on LinkedIn at https://www.linkedin.com/in/geoffwelch/ Check out Geoff Welch on Facebook at

Apr 6, 202418 min

1871 – Ideas that Influence with Daniel Den

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Author Daniel Den. Daniel, a fellow Floridian, developed a methodology he terms the X-Factor Effect, aimed at transforming the approach businesses take to stand out in their markets. This approach emphasizes differentiation beyond mere competition on pricing or engaging in unfair practices. Instead, Daniel advocates for utilizing a variety of distinctions to establish a business as the dominant player in its field. He presented the nine pillars of differentiation, a strategic framework designed to elevate a business to a leading position within its niche. These pillars serve as the basis for creating a unique selling proposition that effectively makes the competition irrelevant. Daniel further introduced the principle of "ideas that influence," aimed at penetrating the saturated market of marketing messages with a distinct and appealing message that resonates with the intended audience. He exemplified this through his initiative, the Big Ideas Box, an interactive book box experience designed to engage potential clients effectively. A critical insight from the discussion was the significance of pinpointing a specific target audience or avatar. By crafting marketing communications that directly address the needs and experiences of this audience, a business can foster trust and distinguish itself from its competitors. This approach prioritizes establishing a personal connection beyond mere transactions. Key Points from the Episode: Differentiation and standing out in a competitive market The nine pillars of differentiation The X-Factor Effect methodology for businesses Overcoming issues such as price wars and unfair competition Tailoring marketing messages to resonate with a specific target audience The "celebrity code" as a pillar of differentiation Creating a first big impression and exceptional customer experience The concept of "ideas that influence" in marketing The interactive book box experience offered through Big Ideas Box Building industry influence and authority over time About Daniel Den: Daniel Den is renowned for his innovative contributions to the marketing and sales industry and has nearly two decades of expertise. As the co-creator of the "X Factor Effect" methodology, he has significantly impacted over 20,000 students and clients, guiding them towards substantial business growth. His philosophy, "Different is the new Better," underscores the importance of distinctiveness in achieving market leadership. Outside of his professional achievements, Den's life is marked by adventure and family. He travelled the globe with his wife and four children for several years, embracing diverse cultures and experiences. Now based in Florida, Den continues to travel, drawing inspiration for his work, including his latest book, "Ideas That Influence," aimed at helping business owners discover groundbreaking marketing strategies. Tweetable Moments: 05:39 - "We're talking about multiple differences that make a difference, multiple differences that help you to stand out in that sea of sameness." Links Mentioned in this Episode: Want to learn more? Check out Ideas That Influence website at https://www.bigideasbox.com/free-box-ideas-that-influence Check out Daniel Den on LinkedIn at https://www.linkedin.com/in/youngcaesar/ Check out Daniel Den on Instagram at https://www.instagram.com/danieldenofficial/ Check out Daniel Den on Facebook at https://www.facebook.com/danieldenofficial/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 5, 202419 min

1870 – Manufacturers’ secrets with Kristiyan Uzunchev of YOUNGCAESAR

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of YoungCaesar, Kristiyan Uzunchev. Kristiyan's entrepreneurial spirit shone through as he recounted his early foray into the world of digital marketing. Hailing from Bulgaria, he quickly realized the potential of his business endeavors, leading him to boldly drop out of college and fully commit to his company, Young Caesar Digital. His focus? To usher industrial manufacturers into the digital age, helping them expand their reach and acquire new customers through modernized sales approaches. Kristiyan highlighted a significant opportunity for manufacturers: the shift to digital marketing. With high-value products and relatively low competition in the digital space, manufacturers who embrace this change can reap substantial rewards. However, the transition isn't without its challenges. Christian stressed the importance of delivering tangible results to these companies, many of which have long relied on traditional sales methods. The manufacturing industry has been somewhat set in its ways, with trade shows and referrals being the norm for sales and marketing. Kristiyan pointed out the limitations of these methods and introduced the concept of outbound marketing as a more effective alternative. He shared his success with cold calling and targeted campaigns, which have proven advantageous in generating qualified leads and reaching a broader audience. YoungCaesar Digital's advertising strategies are tailored to the manufacturing sector, focusing on Google Ads and LinkedIn. Christian discussed the nuances of advertising on these platforms, emphasizing the power of retargeting strategies and the need to target the right audience. He also touched on the unique challenges and opportunities of advertising on LinkedIn. Key Points from the Episode: Challenges and opportunities in working with manufacturing companies Unique approach to acquiring customers through outbound marketing Trends in manufacturing sales and marketing Typical sales and marketing practices in the manufacturing industry Effectiveness of cold calling and outbound marketing in the manufacturing industry Advertising strategies employed by Young Caesar Digital, including Google Ads and LinkedIn About Kristiyan Uzunchev: Kristiyan Uzunchev, better known by his moniker Youngceaser, is a professional in the field of Internet Marketing, with a focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Content Marketing. His expertise is leveraging various digital marketing strategies to enhance online visibility and engagement for businesses and brands. Beyond his professional endeavors, Kristiyan portrays himself as a serene individual who enjoys spending his downtime at tranquil and appealing locations. This contrast between his dynamic professional life and peaceful personal pursuits highlights a balanced approach to his career and leisure activities. Kristiyan’s ability to navigate the fast-paced digital marketing scene while maintaining a calm and collected persona outside of work reflects his multifaceted character and professional dedication. About YoungCaesar: Young Ceasar is a digital growth agency specializing in transforming qualified leads into paying customers, enabling businesses to focus more on innovation rather than sales. This approach facilitates the development of superior products and fosters a strong connection with a dedicated fan base, leading to sustainable long-term growth. By partnering with companies, Young Ceasar plays a crucial role in crafting a seamless journey for potential customers, from initial interest to final purchase, thus ensuring businesses can concentrate on enhancing their offerings and driving innovation. This strategic focus on customer conversion and product improvement positions Young Ceasar as a key player in effectively supporting businesses to achieve their growth objectives. Tweetable Moments: 09:25 - "For me, the most important thing is to make sure that our clients are happy and that we bring them tremendous results." Links Mentioned in this Episode: Want to learn more? Check out YoungCaesar website at https://youngcaesar.digital/ Check out YoungCaesar on LinkedIn at https://www.linkedin.com/company/youngcaesar/ Check out YoungCaesar on Facebook at https://www.facebook.com/youngcaesar123 Check out YoungCaesar on Instagram at https://www.instagram.com/youngcaesar123/ Check out Kristiyan Uzunchev on LinkedIn at https://www.linkedin.com/in/youngcaesar/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 4, 202413 min

1869 – Convert Readers into Clients with Smart Author Media’s Chris Benetti

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Smart Author® Media, Chris Benetti. Chris pointed out that podcasts and books are the best business lead sources. They create deep, meaningful relationships and provide immense value. A book allows you to share your expertise and methodologies in a way that builds trust and credibility, setting you apart from the "fast AI crap" that floods the market. While audio platforms like Audible are gaining popularity among busy entrepreneurs, a significant audience still appreciates the tactile experience of a paperback or the convenience of a Kindle. Understanding these preferences is crucial for tailoring your book marketing strategy. Chris's background in sales funnels has informed his unique approach to book marketing. Rather than bombarding potential clients with messages, he advocates for a more thoughtful, inbound approach. By providing upfront value through a book, you can nurture leads and guide them towards becoming clients. Chris shared examples of authors who have thrived under his guidance, such as Ryan Dyas, Scott Holford, and Joel Airway. These authors didn't just sell books—they converted readers into high-value clients, demonstrating the effectiveness of a well-crafted book marketing campaign. Key Points from the Episode: Impact of books in business Using books as a lead generation tool Importance of deep business relationships Myths around making money from book sales Strategies for leveraging books to attract clients Book marketing and lead generation Ideal clients for Smart Author Media Importance of podcasts and books as lead sources About Chris Benetti: Chris Benetti founded Smart Author Media, a company specializing in book marketing. With extensive expertise in the field, Chris has played a pivotal role in the success of his clients, aiding them in generating more than $20 million in sales through their books and digital products. In 2023 alone, he sold over 19,000 books for his clients. His proven track record showcases his ability to effectively market books, ensuring they reach their intended audiences and achieve significant sales figures. Chris Benetti's approach combines strategic marketing techniques with a deep understanding of the digital marketplace, making him a go-to expert for authors looking to maximize their book's potential and leverage it for broader business success. About Smart Author Media: Smart Media Author is a comprehensive service designed to effectively support authors in marketing their books. It specializes in creating high-quality sales funnels, ads, and email campaign guides, utilizing authors' book creatives and sales copy resources. This service aims to boost book sales by ensuring books reach their target audience through tailored growth strategies. Smart Media Author focuses on converting readers into leads and purchasers for the author's core business, expanding business opportunities. Leveraging a skilled team positions authors as authorities in their niches, enhancing their overall business revenue. Smart Media Author's holistic approach focuses on creation, growth, and profit to help authors and their businesses thrive. Links Mentioned in this Episode: Want to learn more? Check out Smart Author® Media website at https://smartauthormedia.com/ Check out Smart Author® Media on LinkedIn at https://www.linkedin.com/company/smartauthormedia/ Check out Chris Benetti on LinkedIn at https://www.linkedin.com/in/smartauthor/ Check out Chris Benetti on Facebook at https://www.facebook.com/itsbenetti/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Apr 3, 202420 min

1868 – Service Business Strategy with Maiko Sakai of Dreamers & Doers

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Airtight Concepts Inc., Maiko Sakai. Maiko's story is as fascinating as it is inspiring. Born and raised in Japan, she made her way to the United States with a passion for music, working with record labels and even shredding the guitar in a Guns N' Roses cover band. Her transition from the music industry to business consulting was driven by a desire to help creative entrepreneurs navigate the often turbulent waters of business operations. Maiko highlighted a common thread among creative entrepreneurs. While they excel in their craft and client acquisition, they frequently struggle with the operational side of their businesses. This struggle can hinder their ability to scale and grow. Maiko's approach to consulting focuses on decluttering and streamlining business processes, preparing these creative powerhouses for the next level of their entrepreneurial journey. Maiko doesn't believe in one-size-fits-all solutions. Instead, she offers strategies tailored to the specific stage of an entrepreneur's business, whether budding entrepreneurs, in the growth stage, mature stage, or even legacy planning. Her sales programs are designed to address the unique challenges at each stage, from inconsistent client acquisition to cash flow management. Maiko challenged the notion that simply creating great work is enough. Instead, she urged creatives to actively share their ideas, content, and products to gain visibility. Authentic engagement with their audience and sharing the creative process can be powerful tools for building a loyal following. Key Points from the Episode: Maiko Sakai's background and work with creative entrepreneurs Challenges faced by creative entrepreneurs in managing their businesses Strategies for attracting more business using superpowers Leveraging social media and client attraction from a creative perspective The impact of AI on creative entrepreneurs Maiko's approach to working with clients and her tailored programs Signs indicating the need for entrepreneurs to seek assistance Importance of authenticity and human connection in business communications About Maiko Sakai: Maiko Sakai, founder of Airtight Concepts, stands out as a strategic business consultant, assisting visionary entrepreneurs in evolving their businesses into profitable ventures. Dubbing her clients "Grounded Go-Getters," she transforms transactional models into transformational successes through programs like "10 Leads in 10 Weeks Challenge," "Define + Refine Your Profitable Niche," and "Business Optimizer 360." Maiko aims to streamline expertpreneurs' and creative agency owners' paths to scalability within six months, using established frameworks and systems to minimize trial and error. Born in Japan but feeling deeply connected to New York, her passions extend to ethnic cuisine, ultra-contemporary design, and exotic houseplants. Maiko's academic credentials include an MBA from Cornell University, enhancing her expertise in guiding businesses towards operational efficiency and market leadership. About Airtight Concepts Inc.: Airtight Concepts is a dynamic consultancy focusing on back-office optimization and business development for seven-figure businesses in the creative, lifestyle, and entertainment sectors in NYC and beyond. Specializing in guiding overworked founders and owners towards sustainability, scalability, and profitability, the firm offers comprehensive services, including growth advisory, business development, restructuring, and strategic placement of SOPs. The Business Optimizer 360 program is central to its methodology, which provides a thorough assessment and strategic planning to propel businesses forward. By working with Airtight Concepts, business owners gain control, shift focus to impactful activities, alleviate anxiety through increased business intelligence, and refine their leadership skills. Founded in 2003, Airtight Concepts aims to enhance business operations and ensure clients can deliver transformational experiences to their customers without being bogged down by minutiae. The company positions itself as a crucial strategist, complementing the roles of mentors, coaches, and accountability partners and providing the leverage businesses need to outpace competitors. Links Mentioned in this Episode: Want to learn more? Check out Airtight Concepts Inc. website at https://www.maikosakai.com/ Check out Airtight Concepts Inc. on Facebook at https://facebook.com/airtightconceptsnyc Check out Maiko Sakai on LinkedIn at https://www.linkedin.com/in/maikosakai/ Check out Maiko Sakai on Instagram at https://www.instagram.com/maikosakaibiz Check out Maiko Sakai on Twitter at https://twitter.com/maikosakaibiz More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lea

Apr 2, 202417 min

1867 – Human Behavior and Entrepreneurship with Peter Sorgenfrei

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder Coach of Sorgenfrei ApS, Peter Sorgenfrei. Peter Sorgenfrei is a seasoned entrepreneur and coach intimately familiar with the solitary path of a founder. With six companies and clients in seven countries, Peter's extensive experience ranges from a plastic bag manufacturer in Romania to a tech startup in California, where he has been instrumental in guiding CEOs and founders through business complexities. Peter Sorgenfrei specializes in human behavior and the personal challenges that founders encounter. He recognizes the stressful nature of entrepreneurship and offers his services as a psychologist, motivator, and strategic partner, tailoring his approach to meet the unique needs of each founder. Peter has observed common patterns among entrepreneurs, such as imposter syndrome, co-founder relationships, and the management of boards and investors. His coaching is customized to confront these challenges directly, equipping founders with the necessary tools for success. Peter strongly emphasizes founders' mental and emotional well-being, stressing the importance of distinguishing personal identity from professional roles. He offers practical advice for stress management, including exercise, meditation, diet, and sleep, which are crucial for maintaining a healthy mindset and improving business performance. Key Points from the Episode: Sales strategies for agency owners, consultants, coaches, and B2B service providers The role of a founder and CEO in navigating business challenges Specialization in human behavior and personal development for founders and CEOs Common patterns and challenges faced by founders and CEOs Managing mental health and stress in the entrepreneurial role Strategies for managing anxiety and depression in the business world Addressing substance abuse and addiction among CEOs The impact of online content and social media on entrepreneurs About Peter Sorgenfrei: Peter Sorgenfrei is a seasoned coach assisting CEOs and founders with personal and professional development. With over 43,000 followers on LinkedIn and recognition as a LinkedIn Top Voice, Sorgenfrei has established a significant online presence. He also runs a popular weekly newsletter, "Intentional Leadership," with over 10,000 subscribers. Peter's career spans 15 years of founding and leading companies in the US, UK, and Denmark, experiencing both small-scale and sizeable multi-country team leadership. Sorgenfrei's journey includes overcoming a personal crisis, leading him to advocate for the Whole Human Approach. This philosophy emphasizes a balanced life, integrating professional ambitions with mental, physical, and relational well-being. Sorgenfrei's extensive international experience and personal insights equip him to offer valuable advice and strategies to his clients, promoting both professional success and personal harmony. About Sorgenfrei ApS: Sorgenfrei ApS is a personal and professional development consultancy that supports CEOs and founders through professional challenges and personal growth. The service offers comprehensive support, whether clients face tactical dilemmas or strategic decision-making, regardless of their perceived need for guidance. The core mission is to assist leaders in navigating the complexities of running a company while maintaining a balanced, healthy, and fulfilling life. This involves managing the highs and lows of entrepreneurship and addressing internal struggles and interpersonal dynamics. The consultancy's hands-on approach involves regular meetings, written communications, and discussions as needed, emphasizing a commitment to rigorous, serious, and intense engagement. Clients are encouraged to commit fully to their development path, including personalized homework assignments aimed at behavior change and recommendations for reading and listening to foster growth. Sorgenfrei ApS distinguishes itself through radical transparency and constructive candor, guiding clients to find and trust their inner answers rather than providing direct solutions. Tweetable Moments: 03:50 - "There's a disproportionate amount of founders and CEOs who are actually battling anxiety and depression because of the stresses of the role and of the job." 17:34 - "People need to have a life outside of work. They know it, similar to how they know they need to diet and exercise; they just don't do it." Links Mentioned in this Episode: Want to learn more? Check out Sorgenfrei ApS website at https://www.petersorgenfrei.com/#3 Check out Sorgenfrei ApS LinkedIn at https://www.linkedin.com/company/sorgenfrei-aps/ Check out Sorgenfrei ApS Instagram at https://www.instagram.com/sorgenfrei_co/ Check out Peter Sorgenfrei on LinkedIn at https://www.linkedin.com/in/sorgenfrei/ Check out Peter Sorgenfrei on Instagram at https://www.instagram.com/sorgenfrei_co/ More from UpMyInfluence: We are actively booking guests for our The Thou

Apr 1, 202421 min

1866 – Improve your Branding with Brook Bishop of Empire Partners

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Empire Partners, Brook Bishop. Empire Partners is committed to transforming skilled individuals into profitable business owners. Brook Bishop and his team specialize in guiding those who have monetized their message, assisting them in marketing, sales, and fulfillment. Their goal is to amplify these professionals' reach, ensuring they connect with more people and establish themselves as successful entrepreneurs. Bishop emphasized the critical role of effective branding and marketing and the finesse required in sales conversations. Drawing from his experience with Tony Robbins' business mastery program, he shared invaluable insights on training and experience that can elevate a business's acumen. Bishop highlighted two major traps aspiring coaches and consultants often fall into: the desire to serve every potential client and the premature leap into paid advertising. He advised listeners to focus on defining their target audience and to build a solid marketing foundation before investing in paid ads. Bishop delved into finding a niche and establishing a robust referral network. Word-of-mouth referrals and recognition for specific expertise can be game-changers in the coaching and consulting industry. They discussed how specializing in a niche can lead to a stronger market presence and more consistent business. Bishop also provided a glimpse into the structure of Empire Partners, which includes a mastermind program centered on marketing, sales, and fulfillment, alongside a sales training program that helps coaches authentically enroll clients. He emphasized the significance of understanding sales psychology and confronting limiting beliefs that can hinder the sales process. Key Points from the Episode: Challenges faced by coaches and consultants in attracting new business and maintainng sales predictability Importance of branding, effective marketing, and mastering sales conversations Avoiding common pitfalls for aspiring coaches and consultants Significance of building a strong referral network and establishing a clear niche Overview of Empire Partners' mastermind program and sales training program Understanding the psychology of sales and overcoming limiting beliefs About Brook Bishop: Brook Bishop is a seasoned expert in Personal Development with over 20 years of experience, covering Business Consulting, Practice Management, Coaching, and Product Development. Having worked with leading figures like Tony Robbins and renowned companies such as Buffini and Company, Brook has profoundly impacted the Personal Development sector. His global engagement with over 50,000 coaching clients showcases his extensive influence and dedication. Brook's innovative approach extends to his personal life, where he embodies a "Rogue-Maverick" persona, engaging in unconventional fitness, diet routines, and a unique parenting style dubbed "Passionate Parenting" alongside his wife Rain. Together, they focus on teaching their children through experiences, emphasizing diverse cultures, survival skills, and critical thinking. Brook's commitment to giving back is evident through his support for causes like Operation Underground Railroad and local community contributions, particularly in teaching martial arts, where he holds multiple black belts. His life and work reflect innovation, dedication, and a deep commitment to personal and community development. About Empire Partners: Empire Partners is a beacon of support and guidance for coaching businesses seeking to elevate their operations and impact. Specializing in transforming coaching enterprises, Empire introduces fresh perspectives, innovative ideas, and proven strategies tailored to enhance business growth and operational efficiency. With a rich background in collaborating with diverse businesses, the team at Empire is well-equipped with the knowledge and experience necessary to tackle the unique challenges faced by coaches. They offer invaluable insights and best practices, fostering growth and improvement. Empire's commitment extends beyond strategic planning, providing ongoing support and guidance to ensure the successful implementation of strategies and the navigation of any arising challenges. Empire Partners is an indispensable ally for coaching professionals aiming for excellence and sustainability in their ventures by keeping businesses focused on their long-term objectives and ensuring alignment with their goals Tweetable Moments: 06:07 - "Don't be a coach to all people on all things. If you're throwing your net that wide, it's too hard to narrow in that scope." 06:55 - "Don't start with paid ads. This is where I see a lot of people burn out. You've got the plane, you've got fuel on the plane, but you got a really short runway. You're going to keep crashing." Links Mentioned in this Episode: Want to learn more? Check out Empire Partners website at https://www.empirepartner

Mar 31, 202418 min

1865 – Build Authentic Relationships With Top-Tier Clients with Tudor Dumitrescu

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of TANDA Digital, Tudor Dumitrescu. Tudor Dumitrescu and his company, Tanda Digital, are at the forefront of helping businesses scale their relationships, especially in the B2B sector. One of the key takeaways from our conversation was the importance of positioning your business in the market to stand out. Tudor introduced the "input methodology," a proprietary framework developed by Tanda Digital that emphasizes the significance of market positioning. Tudor shares his perspective on qualifying prospects and closing with value. Understanding client needs and aligning offerings to meet those needs ensures mutually beneficial deals and lays the groundwork for enduring business relationships. Tudor also points to the extensive resources on Tanda Digital's website, including the LinkedIn playbook. He outlines the services offered by his company, which cater to businesses that either prefer the work done for them or those who wish to apply the strategies with tools and coaching. Key Points from the Episode: Tanda Digital boosts B2B connections. Engaging and converting B2B leads with Tanda's strategies. Tanda's frameworks: Input Methodology, N Cubed, and Win-Win Deals. The importance of standout positioning in crowded markets. Nurturing leads for credibility and leadership in the industry. About Tudor Dumitrescu: Tudor Dumitrescu is a distinguished Romanian international serial entrepreneur with ventures spanning marketing, artificial intelligence, debt collection, and publishing. Globetrotting and splitting his time between Romania and the UK, Tudor's passion for technology and business is evident in his founding of a leading direct-response marketing agency. Tudor's notable contributions include developing the NPOT Methodology™ and the N³ Agency Growth Model™, tools that have propelled over 1,000 agencies to scale effectively. Over the past three years, he has cultivated an audience of 8,500 agency owners on LinkedIn, demonstrating his influence and expertise. Through TANDA Digital, his current focus is aiding agencies in securing a steady stream of elite clients by leveraging LinkedIn. His system, a blend of authority building, direct outreach, and problem identification, ensures a consistent and predictable pipeline for top-tier client acquisition. About TANDA Digital: TANDA Digital is revolutionizing the digital services sector by empowering businesses to eclipse established competitors through strategic niche authority development, superior market intelligence for identifying and engaging with premium clients, and crafting win-win deals. Leveraging LinkedIn, the world's largest B2B network, TANDA Digital employs its unique N³ Growth Model™, integrating Network Building, Nurturing with Authority Content, and Negotiation strategies to secure high-value contracts. In an industry where new players emerge daily, yet trust remains scarce, TANDA Digital stands out by enabling service providers to gain confidence through niche specialization, use cutting-edge technology for market intelligence, and prioritize delivering value to secure clients. This approach differentiates service providers in a crowded market and establishes a new paradigm for client engagement and retention. TANDA Digital's methodologies are meticulously crafted and tested, ensuring clients receive sustainable, proven strategies for growth, setting them apart from competitors who may rely on transient, untested tactics. Tweetable Moments: 04:12 - "If you don't stand out to the client instantly, then nothing else is going to work." 11:49 - "What content does really well is that it predisposes people to think well of you and to respond positively when you do reach out to them." Links Mentioned in this Episode: Want to learn more? Check out TANDA Digital website at https://tanda.digital/ Check out TANDA Digital LinkedIn at https://www.linkedin.com/company/tandadigital/ Check out Tudor Dumitrescu on LinkedIn at https://www.linkedin.com/in/tudorfd/ Check out Tudor Dumitrescu on Twitter at https://twitter.com/realtudorfd More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 30, 202419 min

1864 – Intelligent Marketing Strategy with William Harris

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with theCEO & Founder of Elumynt, LLC, William Harris. William Harris has highlighted the critical need to shift focus to the bottom line. He pointed out that chasing top-line revenue only sometimes equates to increased profitability and can sometimes have the opposite effect. Element's innovative systems are designed to help businesses optimize their campaigns while closely monitoring EBITDA. William introduced two vital concepts: aggregate EBITDA and unit-level profitability. By analyzing each product's profit margin and customer acquisition cost, Element guides businesses in making decisions that substantially enhance their bottom line. This strategy is not only logical but also crucial for achieving sustainable growth. One may question why not all businesses focus on EBITDA if it is so advantageous. The challenge lies in the difficulty of integrating profit data into advertising platforms. Many businesses and media buyers are more comfortable with straightforward top-line metrics, which can be deceptive. William stressed that a profound comprehension of the business, beyond just the industry, is required to master this complexity. Although unable to divulge specific client information due to confidentiality agreements, William recounted the success of an outdoor apparel brand that revolutionized its advertising approach. By targeting their campaigns on more profitable products, such as their premium coats, the brand saw a marked improvement in profitability. Key Points from the Episode: EBITDA-focused growth optimization for e-commerce Prioritizing bottom-line over top-line growth Enhancing acquisition or exit potential with EBITDA strategies E-commerce challenges and growth via advertising and media buys Tactics for EBITDA-centric campaign optimization Linking media buying to bottom-line profitability Success stories from EBITDA-optimized campaigns How EBITDA optimization boosts acquisition or exit attractiveness EBITDA focus altering marketing team outcomes and views Financial upsides of EBITDA optimization, despite higher costs About William Harris: William Harris is a distinguished figure in digital marketing, particularly known for his expertise in accelerating the revenue and user growth of e-commerce and SaaS businesses. As the founder and CEO of Elumynt, an e-commerce marketing agency, and the head of marketing for Sellbrite, a company specializing in multichannel e-commerce growth and management, Harris has a proven track record of success. William's work has benefited significant brands like Nike, Nickelodeon, and Jack Daniels, demonstrating his capacity to deliver significant results, such as achieving a 5,601% ROAS on Facebook ads and doubling a client's organic search traffic in a month through SEO. Harris contributed to a B2B SaaS blog's audience growth from 20k to over 100k monthly visitors in less than two years. His insights and strategies are also shared through contributions to top publications like Entrepreneur and Fast Company, and he frequently speaks at major industry events. About Elumynt, LLC: Elumynt has established itself as a leading Growth & Marketing Agency, humorously acclaimed as the #1 agency in Minnesota for two consecutive years by the founder's mother. Though shared in jest, this accolade hints at the agency's strong reputation and the high esteem it's held, even among its clients. Specializing in rapid business growth, Elumynt serves a diverse clientele, including venture capital-backed SaaS companies, e-commerce stores, and local small businesses. Their expertise is not confined to any industry, allowing them to apply their growth strategies across various sectors. The agency's ability to work with a broad range of businesses—from tech startups to traditional brick-and-mortar shops—underscores its versatility and effectiveness in driving significant growth and marketing success for its clients. Links Mentioned in this Episode: Want to learn more? Check out Elumynt, LLC website at https://www.elumynt.com/ Check out Elumynt, LLC on LinkedIn at https://www.linkedin.com/company/elumynt/ Check out William Harris on LinkedIn at https://www.linkedin.com/in/wmharris/ Check out William Harris on Instagram at https://www.instagram.com/wmharris101x Check out William Harris on Twitter at https://twitter.com/wmharris101 Check out William Harris on Facebook at https://www.facebook.com/realwilliamharris Check out The Up Arrow Podcast at https://www.youtube.com/@uparrowpodcast https://podcasts.apple.com/us/podcast/up-arrow-podcast/id1686736096 https://open.spotify.com/show/3VOqxnoXRyNNq1nsvL3P24?si=c0e3d91291ed46c0 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all t

Mar 29, 202419 min

1863 – Business Flow and Efficiency with Goaldi Coaching & Consulting’s Traci Bermingham

1863 - Business Flow and Efficiency with Goaldi Coaching & Consulting's Traci Bermingham

Mar 28, 202419 min

1862 – Personality-Driven Sales & Marketing with Usman Sheikh of xiQ, Inc.

1862 - Personality-Driven Sales & Marketing with Usman Sheikh of xiQ, Inc.

Mar 27, 202420 min

1861 – Reducing Friction for Success with Mark Stern

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Custom Box Agency, Mark Stern. Mark Stern and his team at Custom Box Agency have mastered the art of enhancing the customer journey. They believe you can unlock a world of possibilities by genuinely understanding the path you ask your customers to take. From accelerating results to introducing new monetization strategies, the focus is optimizing every step of the experience. Mark shared an intriguing strategy involving a concept called "collection." By creating a series of boxes that customers receive over time, you can encourage continued engagement and create a sense of anticipation. This approach is inspired by the success of initiatives like the Spartan Race, where participants are motivated to complete a series of challenges to collect all parts of a medal Mark mentioned his work with Joey Coleman, author of "Never Lose a Customer Again," highlighting the importance of clarity in the customer journey. By dissecting a client's offerings, Custom Box Agency ensures a clear and compelling pathway for customers, which has led to significant impacts for their clients, particularly in the print-on-demand space. Key Points from the Episode: Importance of understanding the customer journey Custom Box Agency's approach to optimizing the customer journey The role of physical experiences in a digital age Three core objectives for businesses: acquisition, delivery, and retention Components of a custom box experience: welcome note, getting started guide, dedicated journey map, and additional tools for success Eliminating friction points in the customer journey Using custom boxes as activation and retention tools About Mark Stern: Mark Stern is the entrepreneurial mind behind the Custom Box Agency, a pioneering experience design firm dedicated to transforming the customer journey through innovative direct mail solutions. Celebrated in Forbes as a transformative figure in the Next 1,000 Entrepreneurs, Stern's work is symbolic of a new American Dream. Mark's insights into employee retention were highlighted in Joey Coleman's Wall Street Journal Bestseller, Never Lose an Employee Again. Before his entrepreneurial journey, Stern excelled as a strategy consultant at Deloitte Consulting, the globe's premier consulting entity. An alumnus of Duke University, he holds an MBA. Beyond his professional achievements, Stern is a fitness enthusiast, a five-time Spartan Trifecta achiever, and a mentor at South-by-Southwest Start-up events. His passions extend to being a lifelong fan of tacos and BBQ. Stern makes his home in Austin, Texas, where he continues to innovate and inspire. About Custom Box Agency: Custom Box Agency stands out in marketing and customer engagement by masterfully integrating three key elements: Acquisition, Engagement, and Monetization. Unlike typical swag shops that focus solely on customer acquisition or jump directly to monetization, Custom Box Agency emphasizes the critical role of engagement in driving customer success. Their distinctive approach involves a thorough discovery and planning process, ensuring that each custom box not only delights recipients but also aligns with and advances the client's strategic objectives. Clients of Custom Box Agency have reported remarkable outcomes, including sales increases of over 200%, by leveraging the strategically designed tools included in each box. This success is attributed to the agency's ability to create an engaging and meaningful customer experience, providing valuable content and solutions that foster growth. By addressing and resolving potential customer issues preemptively, Custom Box Agency strengthens the client-customer relationship, transforming it in a way that poses the exciting possibility of limitless growth. Tweetable Moments: 02:52 - "The biggest thing that we try to solve for our clients is, do you really understand what it is you're asking your customers to do?" 03:27 - "Swag means stuff without a goal. Our goal here is to give your customers everything they need to be set up for success out of the gate." Links Mentioned in this Episode: Want to learn more? Check out Custom Box Agency website at https://customboxagency.com/ Check out Custom Box Agency on LinkedIn at https://www.linkedin.com/company/custom-box-agency/ Check out Mark Stern on LinkedIn at https://www.linkedin.com/in/marustern/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 26, 202418 min

1860 – Improving Companies’ Results with Lee Benson of Execute to Win

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Execute to Win, Lee Benson. [caption id="attachment_286822" align="aligncenter" width="1920"] Improving Companies’ Results with Lee Benson of Execute to Win[/caption] Lee introduced us to his MIND methodology, an acronym for Most Important Number and Drivers. This approach is a game-changer in how organizations set goals and drive value creation. Traditional goal-setting methods often fail to foster the behaviors necessary for genuine value creation within a company. Lee's methodology bridges this gap by connecting culture directly to value creation. The core of the MIND methodology is the alignment of every team member's efforts towards improving the organization's most important numbers. It's akin to a sports team working in unison to win a game. This focus ensures everyone's energy is directed towards the same end goal, fostering a sense of unity and purpose. Lee's definition of value creation extends beyond the material. He includes emotional energy and spiritual aspects, presenting a holistic view that resonates deeply with CEOs and leaders. As Lee puts it, a CEO's role is continually increasing the organization's value, necessitating intentional methodologies and strategies. Lee shed light on his work with organizations through programs like the "quickstart" initiative, which helps companies implement the MIND methodology swiftly and effectively. He also spoke about "Execute Masterminds," a program designed for CEOs who are determined to accelerate their organization's value. These programs underscore the importance of surgical leadership development, customized to meet each organization's unique needs. Key Points from the Episode: MIND methodology: Most Important Number and Drivers Connecting culture to value creation Traditional goal setting and driving behaviors Holistic definition of value creation CEO's role in increasing organization's value Quickstart program for implementing MIND methodology Execute Masterminds for CEOs About Lee Benson: Lee Benson is a seasoned entrepreneur and business strategist with a remarkable track record of founding seven companies over the last 25 years, achieving exits ranging from millions to nine figures. Beyond his entrepreneurial success, Benson has collaborated with hundreds of leadership teams across various industries and sizes, from small teams of four to large corporations with over 40,000 employees, encompassing for-profit and nonprofit sectors. His primary focus has been on enhancing the rate of value creation, crucial for boosting cash flow, profit, and impact. To address the common issue of overemphasis on process at the expense of outcomes, Benson developed the MIND Methodology (Most Important Number and Drivers Methodology). This innovative business operating framework ensures that teams prioritize actions that improve their Most Important Number, fostering more effective and efficient value creation. About Execute to Win: Execute to Win (ETW) is a company deeply committed to value creation, viewing it as essential for the growth and health of organizations and communities. With a mission to accelerate the pace at which individuals and organizations can contribute meaningfully to the world, ETW emphasizes the importance of creating value in every aspect of its operation. This obsession with value creation permeates the company's culture, finding its way into team meetings, casual conversations, and even festive celebrations. ETW holds the conviction that through fostering value creation, they can play a pivotal role in crafting a better future. They believe that when people and organizations focus on creating value, they enhance products and services and address real-world challenges, generating employment and advancing society. Hence, ETW is dedicated to empowering others to realize their potential and significantly contribute to the world. Links Mentioned in this Episode: Want to learn more? Check out Execute to Win website at https://etw.com/ Check out Execute to Win on LinkedIn at https://www.linkedin.com/company/execute-to-win/ Check out Lee Benson on LinkedIn at https://www.linkedin.com/in/lee-j-benson/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 25, 202419 min

1859 – Embracing Creative Conflict and Leadership with HR Huntsman

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & President of Leader's Edge, HR Huntsman. HR Huntsman's approach to business growth is both strategic and holistic. He understands that for businesses to scale, they need to develop strong leadership and cohesive teams. One of the key insights HR shared was the critical transition leaders must make from being "time tellers" to "clock builders." This metaphor encapsulates the idea that leaders should concentrate on creating systems and infrastructures that function independently of their constant oversight. It's about empowering your team and setting up processes that ensure the business can thrive, even when the leader isn't present. Another fascinating topic we delved into was the concept of creative conflict. HR believes that for a company to grow, it must cultivate an environment where different viewpoints are tolerated and actively encouraged. This culture allows for innovation and problem-solving from various perspectives, leading to more robust and creative solutions. Leadership development and team building are also at the heart of achieving sustainable growth. HR emphasized the importance of nurturing leaders who can carry the vision and drive the company's growth. The current labor market presents unique challenges, and HR did not shy away from addressing these. He stressed the importance of adapting to employee engagement and retention dynamics. In his view, companies should see themselves as training organizations that excel in their fields. This perspective necessitates robust onboarding and training programs that bring employees up to speed, foster their development, and encourage them to stay with the company. Key Points from the Episode: Business growth strategies for small and medium-sized businesses Leadership development and team building Transitioning from "time tellers" to "clock builders" Fostering a culture of creative conflict and diverse perspectives Challenges in the labor market and adapting to changing dynamics Employee engagement and retention Viewing organizations as training companies Effective onboarding and training programs Importance of personal connection and collaboration opportunities About HR Huntsman: HR Huntsman, the founder of Leader's Edge, is a seasoned leader with over 30 years of experience. Driven by his journey of overcoming childhood challenges, he has dedicated himself to investing in and empowering young leaders. Through Leader's Edge, HR imparts valuable life and leadership principles from his successful endeavors, emphasizing the importance of mindset, principles, and disciplines for sustained success. As a prolific speaker, HR has shared his insights in approximately 4000 talks to a diverse audience of around 400,000 people worldwide. His passion for enhancing others' lives remains unwavering, reflecting his commitment to helping individuals and companies thrive. HR's enduring marriage of over thirty years to Gwen and their shared journey of raising two grown children further exemplify his dedication to building lasting connections and making a positive impact. About Leader's Edge: Leader's Edge specializes in unleashing potential and propelling organizations beyond operational challenges. With a team of seasoned organizational strategists and business coaches, Leader's Edge employs its patented Leader's Edge Performance Engine to translate visions into tangible success. This proven process is designed to catapult businesses past stagnation, facilitate scalable growth, and instill the desired time and financial freedom. By attentively listening to each client's story and aspirations, Leader's Edge ensures a personalized approach for a diverse clientele, ranging from CEOs of large corporations to entrepreneurial startups. The firm is dedicated to creating a better future for clients by assisting them in defining their goals and achieving them. Whether navigating the complexities of established enterprises or guiding emerging careers, Leader's Edge is committed to helping clients chart a course toward their aspirations. Tweetable Moments: 13:10 - "At the core of most of this is the ability to have good conversations where people are free to disagree, engage, feel heard, and valued." Links Mentioned in this Episode: Want to learn more? Check out Leader's Edge website at https://getstarted.yourleadersedge.com/ Check out Leader's Edge on LinkedIn at https://www.linkedin.com/company/yourleadersedge/ Check out Leader's Edge on Twitter at https://twitter.com/YourLeadersEdge Check out Leader's Edge on Facebook at https://www.facebook.com/YourLeadersEdge Check out HR Huntsman on LinkedIn at www.linkedin.com/in/hr-huntsman More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free qui

Mar 24, 202423 min

1858 – Create desirable spaces with Matias Daroch of MIK Architecture

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Principal of MIK Architecture, Matias Daroch. Matias Daroch is a name that has become synonymous with luxury and elegance in the architectural realm. His firm, MIK Architecture, has been at the forefront of designing opulent homes that not only exude style but also offer a sanctuary for those who inhabit them. Matias shared his approach to creating these magnificent dwellings, emphasizing the importance of understanding residential developers' and investors' unique needs and desires. He believes that a luxury home is more than just a space; it's an experience that should be tailored to the individual's lifestyle. Matias's commentary on the environment's role in our well-being was a particularly insightful moment in the dialogue. Matias and his team at Mike Architecture consider this in every project, striving to create homes that are not only visually stunning but also foster tranquillity and well-being. He emphasized the significance of elements like natural light, open spaces, and the incorporation of nature in his design philosophy. Matias offered valuable perspectives from the investor community. He observed an increasing valuation of high-end residential properties, particularly in booming markets like Miami. Investors seek homes that deliver luxury and practicality, with state-of-the-art amenities and avant-garde design. Matias also mentioned the necessity of staying abreast of architectural trends to satisfy the sophisticated preferences of these investors. Key Points from the Episode: Discussion between Josh Elledge and Matias Daroch Matias Daroch's work in architecture Designing luxury homes for residential developers and investors in Miami Impact of the environment on well-being Investor community's outlook on the higher-end residential market About Matias Daroch: Matias Daroch is characterized by his simplicity and adaptability, which enable him to navigate various situations easily. His creativity and hardworking nature are foundational to his approach to challenges, constantly seeking new knowledge to devise solutions. Matias is innovative and possesses strong communication skills, making him an effective communicator across different scenarios. His tolerance and leadership abilities further highlight his capacity to manage and lead teams effectively, fostering an environment where everyone feels included and valued. This unique blend of qualities makes him versatile, capable of contributing significantly to any endeavor he undertakes, combining creativity, leadership, and an unending quest for knowledge to overcome obstacles and achieve objectives. About MIK Architecture: MIK Architecture, founded by Chilean architect Matias Daroch in January 2020, emerged from a unique perspective. Initially involved in managing his family's real estate investments in Miami, Matias recognized the advantages of becoming a registered architect to serve these projects better. This realization led him to acquire his architectural registration and establish MIK Architecture, intending to extend services beyond his family's interests to include emerging real estate developers and investors. Specializing in modern and contemporary-style residential architecture, MIK Architecture has made a name for itself in South Florida. The firm is dedicated to designing spaces that not only meet clients' specific needs but also resonate with the market and prospective buyers. Through a deep understanding of both market trends and end-user preferences, MIK Architecture excels in creating spaces that are aesthetically pleasing, highly marketable, and successful. Tweetable Moments: 09:59 - "My personal opinion on that is that you get to live the space when you're mindful of that space." Links Mentioned in this Episode: Want to learn more? Check out MIK Architecture website at https://mikarchitecture.com/ Check out MIK Architecture on LinkedIn at https://www.linkedin.com/company/mikarchitecture/ Check out MIK Architecture on Instagram at https://www.instagram.com/mik.architecture/?hl=en Check out MIK Architecture on Facebook at https://www.facebook.com/mikarchitects/ Check out Matias Daroch on LinkedIn at https://www.linkedin.com/in/matiasdaroch/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 23, 202416 min

1857 – Fostering Innovation Through Collaboration with Corey Park

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Chairman of Academic Technology Ventures, Inc., Corey Park. Corey shared the pivotal moments that led to the creation of this groundbreaking company. ATV is a testament to Corey's unwavering commitment to bridging the gap between academic research and real-world applications. His insights into transforming theoretical knowledge into market-ready solutions were enlightening. Corey emphasized how ATV nurtures partnerships between academia and industry, creating a symbiotic relationship that accelerates the development of new technologies. He provided examples of successful ventures that have emerged from these collaborations, showcasing the potential for significant societal impact. As the chairman of ATV, Corey Park has a unique perspective on leadership. He shared his philosophy on guiding a company at the forefront of technological advancement. We discussed the challenges of staying ahead in a rapidly evolving landscape and how leaders can foster a culture of continuous innovation within their organization. Corey was candid about the obstacles ATV has faced. From securing funding to navigating the complex patenting process, he thoroughly assessed the challenges tech entrepreneurs must overcome. His advice on tackling these issues was practical and motivational, offering a roadmap for aspiring innovators. Key Points from the Episode: The role of Corey Park as the founder and chairman of Academic Technology Ventures The impact of technology on academic ventures The potential benefits and challenges of academic technology ventures The importance of innovation in academic technology The role of entrepreneurship in academic technology ventures The potential for collaboration between academia and technology ventures The future of academic technology ventures The perspectives of the unnamed guest on the topic About Corey Park: Corey Park is a visionary entrepreneur and business strategist with nearly 30 years of experience. As the Founder and Chairman of his ventures, Corey is known for transforming visions into tangible outcomes through strategic business planning and team development. He is uniquely able to identify opportunities and leverage points within organizations, fostering growth and driving significant business advantages. A Notre Dame Mendoza School of Business graduate focusing on Leadership & Management, Corey is also a certified hedge fund professional (CHP) specializing in portfolio analytics and risk management. Throughout his illustrious career, Corey has made substantial contributions as a serial entrepreneur, serving on several boards and being a coveted advisor and mentor in the tech startup and venture capital sectors. His expertise and guidance are highly valued across the business landscape, especially in innovative and technological domains. About Academic Technology Ventures, Inc.: Academic Technology Ventures (ATV) is a pioneering firm that bridges the gap between academic and government lab inventions and the marketplace. Their mission is centered on creating a better world by commercializing disruptive technologies. With a keen eye for potential, ATV sifts through thousands of innovations annually, identifying those with the most substantial intellectual property and market impact potential. The company prides itself on a highly scientific approach to technology selection, ensuring that only the most promising inventions are developed and brought to market. ATV's team consists of highly trained, focused, and experienced leaders in technology commercialization, offering a unique combination of capabilities and resources. This strategic approach propels inventions from concept to commercial success and contributes significantly to advancing global technological progress and societal benefits. Tweetable Moments: 13:18 - "I was part of that 85%, stuck and hard to find an original idea. I didn't know how to get into the blue ocean; I was stuck in the red ocean with all the other small business guys." Links Mentioned in this Episode: Want to learn more? Check out Academic Technology Ventures, Inc. website at https://academictechventures.com/ Check out Academic Technology Ventures, Inc. on LinkedIn at https://www.linkedin.com/company/build-grow-scale/ Check out Corey Park on LinkedIn at https://www.linkedin.com/in/corey-c-park-00419b109?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B5RLbL04qTBCsFI1GhLF6Aw%3D%3D More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 22, 202416 min

1856 – Maximizing Website Potential with Matthew Stafford

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Investor of Build Grow Scale, Matthew Stafford. As the CEO of Build Grow Scale, Matthew and his team are committed to refining the path from a customer's initial website visit to the final purchase or lead submission. Their expertise covers e-commerce, membership programs, lead generation sites, and tech and optimization services. Matthew shared his knowledge on the tactical side of website optimization, emphasizing the pivotal role of Google Analytics. By utilizing website analytics, Stafford has led e-commerce businesses to significant gains in sales and conversions, demonstrating the transformative impact of data-driven optimization. One of the most enlightening parts of the conversation revolved around the common gaps in e-commerce. Stafford highlighted the importance of refining the transaction process, especially the cart and checkout experience. His advice to businesses is to work backward from the checkout, ensuring that this critical juncture is as seamless as possible for customers. Matthew discussed how leveraging webinars and video content can inform and captivate potential clients. This strategy educates and builds rapport with the audience, fostering trust and engagement. Key Points from the Episode: Introduction of the guest, Matthew Stafford, CEO of Build Grow Scale Overview of Build Grow Scale's focus on optimizing the customer journey for e-commerce and lead generation websites Discussion on website optimization and the tactical aspects of the user journey Emphasis on common gaps in e-commerce and the importance of optimizing the transaction process Insights into educating potential customers, particularly in the context of B2B service providers About Matthew Stafford: Matthew Stafford is a versatile entrepreneur with three decades of success in various industries, including construction, e-commerce, and software. As CEO of Build Grow Scale and an equity owner in several e-commerce brands, he has used his expertise to mentor thousands of store owners and help hundreds of brands surpass the million-dollar revenue mark, some even reaching over $10 million. Known for speaking at e-commerce optimization events for seven years, Matthew's achievements include organizing BGS LIVE, North America's largest e-commerce event pre-COVID-19. Despite external successes, he emphasizes the importance of internal satisfaction and self-worth over material achievements. Matthew advocates for a balanced approach to entrepreneurship that values personal growth and fulfillment as much as professional success. He shares insights and experiences on platforms like LinkedIn, aiming to inspire others to find inner peace and joy while pursuing their entrepreneurial goals. About Build Grow Scale: Build Grow Scale (BGS) is an influential community designed for eCommerce entrepreneurs and physical product sellers seeking to elevate their businesses. Unlike many online marketing companies, BGS offers practical, real-world insights and strategies that are actively used in its operations. With a portfolio of successful eCommerce brands across various niches and hands-on experience in product manufacturing and logistics through their private shipping and fulfillment company, BGS offers authenticity and expertise. Their educational resources include online courses, certification programs, private workshops, and the annual Build Grow Scale Live conference. This comprehensive approach ensures members receive theoretical knowledge and actionable advice from seasoned professionals deeply involved in the eCommerce world. BGS's commitment to "doing the stuff" they teach cements their position as a unique and trusted guide in the business education scene. Tweetable Moments: 04:45 - "If your website isn't simple, easy to understand, and easy to navigate, then it's not very good at conversing, and you just don't have the credibility with your clients that you're looking for." 08:02 - "One of the greatest ways we've ever figured out to improve is by asking customers on the thank you page what was the one thing that almost made them not buy. This question reveals the friction points they experienced." 13:44 - "Giving people information without making them jump through hoops just feels nicer. It's like treating someone more like an adult, rather than playing a little game." Links Mentioned in this Episode: Want to learn more? Check out Build Grow Scale website at https://buildgrowscale.com/ Check out Build Grow Scale on LinkedIn at https://www.linkedin.com/company/build-grow-scale/ Check out Build Grow Scale on Twitter at https://twitter.com/BuildGrowScale Check out Build Grow Scale on Facebook at https://www.facebook.com/BuildGrowScaleEcommEducation Check out Build Grow Scale on Instagram at https://www.instagram.com/bgs_ecom_education Check out Matthew Stafford on LinkedIn at https://www.linkedin.com/in/matthewstafforddotcom/ Check out Matthe

Mar 21, 202418 min

1855 – A Unique Approach to Coaching and Consulting with Stan Gibson

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Principal & Owner of Stan Gibson Speaks, Stan Gibson. Stan Gibson is a leadership consultant who has dedicated his life to empowering others. As the founder and CEO of Stan Gibson Speaks, he has carved out a niche for himself in the industry, guiding individuals and organizations towards achieving their full potential. Stan delved into the core principles that underpin effective leadership. One of the most profound takeaways was the importance of authenticity. Stan champions the courage to be oneself, even when it means admitting you don't have all the answers. This level of honesty fosters trust within teams and encourages a culture of continuous learning and growth. Stan also emphasized the value of emotional intelligence in leadership. The ability to understand and manage one's emotions and empathize with others is crucial in today's fast-paced and interconnected world. Leaders who master this skill are better equipped to navigate the complexities of human dynamics, leading to more cohesive and productive teams. What sets Stan apart in his coaching and consulting practice is his tailored approach. He recognizes that each individual and team has unique challenges and aspirations. By working across various industries and organizational sizes, Stan has developed a keen ability to adapt his strategies to meet the specific needs of his clients, ensuring impactful and lasting change. Key Points from the Episode: Introduction of Stan Gibson Insights on leadership and authenticity Embracing uncertainty for personal and professional growth Value of emotional intelligence Approach to coaching and consulting Speaking engagements, both in-person and virtual Impact of presentations on corporate teams and industry events Resources available on Stan Gibson's website Practical advice for enhancing leadership skills About Stan Gibson: Stan Gibson is a seasoned leadership coach with a passion for transforming organizational culture and enhancing team dynamics. With a rich background as a senior executive at two Fortune 500 companies and an entrepreneur, he specializes in people-centric leadership, aiming to elevate C-suite leaders and their teams beyond their expectations. Stan work focuses on improving team connectivity, defining roles, and boosting productivity through purposeful and intentional strategies. Stan, who has been married for 40 years and met his wife in the third grade, is also a compelling keynote speaker. He captivates audiences with topics on advanced leadership, the future workplace, and the economic environment. Stan delves into the science of wellbeing, exploring how leaders can harness energy through sleep, nutrition, exercise, mindfulness, and more, to achieve optimal performance. Stan is also an author and an avid researcher, further contributing to his expertise in fostering leadership and organizational growth. Tweetable Moments: 7:02 - "I think one of the strongest forms of emotional intelligence, is having the courage to say 'I don't know'." 9:09 - "Growth lies in the land of uncertainty, and typically, when we think we've got it all figured out, Josh, is when we're probably further away from the truth." Links Mentioned in this Episode: Want to learn more? Check out Stan Gibson Speaks website at https://www.stangibsonspeaks.com/ Check out Stan Gibson Speaks on LinkedIn at https://www.linkedin.com/company/stangibsonspeaks/ Check out Stan Gibson on LinkedIn at https://www.linkedin.com/in/oxygenplus/ Check out Stan Gibson on Twitter at https://twitter.com/stankgibson Check out Stan Gibson on Facebook at https://www.facebook.com/stankgibson Check out Stan Gibson on Instagram at https://www.instagram.com/stangibson_/?hl=en Check out 7 Habits of Highly Effective People Centric Leaders and Double Down on YOU Wellbeing at https://www.stangibsonspeaks.com/leadership-qualities More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 20, 202417 min

1854 – The Backbone of Business Success with Ashley Chamberlain

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Accountant, Ashley Chamberlain.Ashley Chamberlain is not just an entrepreneur; she's a beacon of clarity in the often murky waters of business finance. Her company's mission is to illuminate the financial path for business owners, helping them understand their cash flow and bottom line and optimizing their tax liabilities.One of Ashley's first gems was the importance of utilizing home office deductions. For many entrepreneurs, the home office is the command center where all the magic happens. Yet, many overlook the potential tax deductions available. Ashley underscored the significance of this deduction, explaining how it can substantially lower your taxable income.Another key point Ashley brought up was tracking mileage for business travel. It's not just about logging miles; it's about understanding the value of each business trip you take. By meticulously tracking your mileage, you can ensure you're not leaving money on the table regarding tax time.Chamberlain and Good Company don't believe in a one-size-fits-all approach. Ashley detailed the different service packages they offer, designed to cater to the unique needs of each business. What struck me was the affordability and flexibility of their services. Ashley and her team are committed to providing value and support to their clients, regardless of their size or industry.Key Points from the Episode:Introduction of Ashley Chamberlain, founder and CEO of Chamberlain and Good CompanyServices provided by Chamberlain and Good CompanyBenefits of using their services: gaining clarity on cash flow, understanding bottom line, and optimizing tax liabilitiesImportance of utilizing home office deductions, tracking business travel mileage, and strategically purchasing vehicles to lower taxable incomeDifferent service packages offered by Chamberlain and Good CompanyEmphasis on affordability and flexibility of their servicesAbout Ashley Chamberlain:Ashley Chamberlain is the visionary founder of Chamberlain And Good Company, a boutique financial services firm tailored to support entrepreneurs at various stages of their business journey. With a keen focus on fostering business growth, Chamberlain's company offers a suite of services, including bookkeeping, tax preparation, and cash flow strategy, to optimize profitability and minimize business liabilities.Ashley innovative approach to financial management emphasizes personalized solutions that meet each client's unique needs, ensuring that entrepreneurs have the tools and insights needed to navigate the complexities of financial planning and execution. Through Chamberlain And Good Company, Ashley Chamberlain has established herself as pivotal in empowering businesses to achieve their financial goals with confidence and clarity.Tweetable Moments:02:40 - "The biggest deduction that I think people underutilize is the use of your home office."Links Mentioned in this Episode:Want to learn more? Check out Ashley Chamberlain on LinkedIn athttps://www.linkedin.com/in/ashley-chamberlain-385029266/Check out Ashley Chamberlain on Facebook athttps://www.facebook.com/chamberlainandgoodcompany/Check out Ashley Chamberlain on Instagram athttps://www.instagram.com/chamberlaingoodco/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 19, 202419 min

1853 – From Micromanagement to Leadership with Valerie Delforge

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of The Delforge Group LTD, Valerie Delforge. Valerie Delforge is just the founder and CEO of The Delforge Group. She's a visionary who has carved a niche in the consulting world, guiding business owners toward exponential growth. Although rooted in the spa and beauty sector, her expertise transcends industries, offering a universal blueprint for entrepreneurial success. Valerie began her career immersed in the beauty industry, climbing the ranks to oversee spa operations for a leading corporation. Her experiences there sparked a realization: she had more to offer. This epiphany led to the birth of her consulting firm, where she now nurtures the growth of businesses, helping owners refine their strategies and mindsets. Valerie's book, "I'd Rather Do It Myself: From Micromanagement to Leadership," serves as a manifesto for entrepreneurs trapped in the cycle of micromanagement. She delved into the heart of this challenge—relinquishing control—and its profound effects on leadership dynamics and team morale. Through her work, Valerie has witnessed firsthand the destructive nature of micromanagement. It erodes trust, stifles creativity, and upsets the delicate work-life balance. She recounted stories of clients who, despite their best intentions, suffocated their teams under the weight of excessive oversight, leading to diminished business performance. Key Points from the Episode: Valerie Delforge's background in the beauty industry and her transition to founding The Delforge Group Challenges entrepreneurs face in letting go of control as their businesses grow Impact of micromanagement on leadership and team dynamics Importance of understanding one's leadership style and its impact on the business Negative consequences of micromanagement on trust, team culture, and work-life balance Examples of clients who struggled with micromanagement and its effects on their businesses Valerie's approach to helping leaders, focusing on soft skills of leadership About Valerie Delforge: Valerie Delforge, an International Business Strategy Consultant since 2013, leverages her extensive experience in the beauty and wellness industry to guide entrepreneurs, owners, and CEOs towards success. With a remarkable career that includes roles at Clinique, Clarins, Urban Retreat, L’Occitane, Bliss Spa, and as Head of Spa Operation for Steiner Europe, Valerie founded The Delforge Group®. This online training hub offers a mix of one-to-one coaching and online training programs focusing on retail training for teams and managers, management to leadership, and reception. Valerie’s mission is to boost her clients’ profitability and cash flow while helping them achieve their dreams. She shares her vast knowledge and passion for coaching to empower businesses to reach new heights. About The Delforge Group LTD: Founded by Valerie Delforge in 2013, The Delforge Group® LTD specializes in bespoke programs designed to set businesses up for success. With a strong foundation in operational management, the company offers comprehensive support for various business needs, including launching new ventures, restructuring existing ones, or reviewing current performance. The inception of The Delforge Group® stemmed from Valerie's recruitment to support a large-scale project, showcasing her expertise and leading the company to flourish. Focused on achieving clients' goals, The Delforge Group® combines Valerie's vast industry experience with personalized strategies, ensuring tailored solutions that drive growth and efficiency for businesses across different stages of their development. Tweetable Moments: 08:04 - "I think the lack of trust becomes a real impact in a team." 10:59 - "We want them to succeed. I want them to be better than me because if you're better than me, you're going to do even more things." Links Mentioned in this Episode: Want to learn more? Check out The Delforge Group LTD website at https://www.thedelforgegroup.co.uk/ Check out The Delforge Group LTD on LinkedIn at https://www.linkedin.com/company/the-delforge-group%C2%AE-ltd/ Check out The Delforge Group LTD on Facebook at https://www.facebook.com/thedelforgegroup Check out The Delforge Group LTD on Instagram at https://www.instagram.com/thedelforgegroup/ Check out Valerie Delforge on LinkedIn at https://www.linkedin.com/in/thedelforgegroup/ Check out Valerie Delforge on Instagram at https://www.instagram.com/stephanamjohnson Check out Valerie Delforge on Twitter at https://www.twitter.com/stephanajohnson More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 18, 202416 min

1852 – The Vital Intersection of Leadership and Self-Care with Stephana Johnson

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Powerhouse Leaders, Stephana Johnson. Stephana opened up about her personal journey, which has marked exposure to high-stress, high-performance environments. She witnessed firsthand the toll such pressure can take on individuals, shaping her belief in the necessity of recovery time and self-care. As leaders, we often push ourselves to the brink. Still, Stephanie's experiences remind us that to sustain the energy and engagement required for impactful leadership, we must prioritize our well-being. Stephana stressed the need for leaders to be acutely aware of potential imbalances within themselves and their teams. Recognizing and addressing these imbalances is crucial to prevent burnout or diminished performance. She highlighted that, as leaders, we are responsible for empowering our teams to maintain optimal engagement and energy levels. Stephana's philosophy and gaining access to more resources, she invites listeners to subscribe to her energy and performance newsletter available on her website, stephaniejohnson.com. This is an opportunity to stay connected with a thought leader who is genuinely invested in the intersection of leadership and self-care. Key Points from the Episode: Importance of self-care for leaders Impact of self-care on leadership and making a positive impact Stephana Johnson's journey and insights on high-stress environments Introduction of "Vita Five" principles: sleep, water, movement, nutrition, and stress management Significance of each principle in maintaining physical and mental well-being Concept of balance and the need for leaders to be aware of potential imbalances Empowering teams to maintain optimal engagement and energy levels About Stephana Johnson: Stephana Johnson is a comprehensive guide for high-level executives, business owners, and public figures navigating critical moments in their personal and professional lives. With over 25 years of experience, she offers confidential, holistic, and intuitive support to foster significant positive transformations. Stephana focuses on root-cause solutions to ensure sustainable results without resorting to superficial fixes. She differentiates herself by providing an all-encompassing approach that addresses overall well-being and performance, steering clear of the fragmented assistance typical of multiple specialists. Her services are geared towards individuals and teams facing the challenges of early burnout and the pressures of high-stakes environments, advocating for a balance that prioritizes self-care and professional achievements. Stephana is committed to her clients’ goals, guaranteeing outcomes that enhance their leadership capabilities and overall success. About Powerhouse Leaders: Powerhouse Leaders, founded by Stephana Johnson, addresses leaders' distinct challenges by providing a transformative solution designed for lasting excellence. This program empowers leaders to unlock their full potential, fostering personal growth and inspiring their teams. Stephana's proven methodologies promote the development of a culture centered around alignment, engagement, and energy, which translates into high-performing teams and outstanding organizational outcomes. Through Powerhouse Leaders, participants are guided to revitalize their approach to leadership, ensuring they are equipped to navigate the demands of their roles effectively and achieve superior results. The focus is creating a sustainable environment where leaders and their teams can thrive together, setting new benchmarks for success in their respective fields. Links Mentioned in this Episode: Want to learn more? Check out Powerhouse Leaders website at https://www.powerhouseleaders.com/ Check out Powerhouse Leaders on Facebook at https://www.facebook.com/powerhouseleaders Check out Stephana Johnson on LinkedIn at https://www.linkedin.com/in/jeremyshapiro/ Check out Stephana Johnson on Instagram at https://www.instagram.com/stephanamjohnson Check out Stephana Johnson on Twitter at https://www.twitter.com/stephanajohnson More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 17, 202420 min

1851 – Power of Collaboration with Jeremy Shapiro

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Facilitator of Bay Area Mastermind, Jeremy Shapiro. Jeremy illuminated the concept of mastermind groups, a term that might be familiar to some but remains a hidden gem to many. These groups are not just about networking but about creating a supportive community of like-minded individuals focused on growth. As Jeremy explained, being part of a mastermind group means accessing valuable insights, advice, and resources that can propel your business forward. Jeremy shared the inner workings of Bay Area Mastermind, which he has meticulously structured to maximize strategic business growth and accountability. The group meets monthly for full-day sessions, where the primary goal is to challenge each member to think bigger and achieve more. This rigorous yet supportive environment has led members to launch new ventures and reach new heights in their existing businesses. One of the most striking points Jeremy made was about the power of cross-pollination of ideas within the group. When entrepreneurs from various industries and backgrounds come together, exchanging ideas can lead to innovative solutions and unexpected opportunities. This collaborative spirit is the heartbeat of Bay Area Mastermind and a testament to the transformative outcomes its members have experienced. Jeremy emphasized that the group is open to members from diverse locations, offering a hybrid approach accommodating in-person and virtual participation. This flexibility ensures that you can be part of this dynamic community no matter where you are. Key Points from the Episodes: Mastermind groups and their benefits for entrepreneurs and business owners Structure and format of Bay Area Mastermind Power of cross-pollination of ideas and transformative outcomes for members Accessibility and hybrid approach of Bay Area Mastermind Application process and criteria for joining the mastermind Value of being part of a mastermind group for personal and professional growth About Jeremy Shapiro: Jeremy B. Shapiro is a seasoned entrepreneur specializing in SaaS, technology, and information marketing. Known for guiding small business owners from solopreneurs to full-fledged business owners, he emphasizes working "on" rather than "in" the business. Since 1998, Shapiro has been instrumental in helping entrepreneurs leverage their core strengths, passion, and expertise to scale their ventures and achieve freedom through masterminded business opportunities to maximize profits. Recognized for masterminding, coaching, and consulting his real estate and business acumen, Shapiro has been featured extensively in the media, including NPR, Fox News, ABC, NBC, and the Boston Globe. Outside his professional endeavors, he eendeavoursveling with travellingy, absorbing diverse cultures, engaging in outdoor activities, and cooking. About Bay Area Mastermind: Bay Area Mastermind empowers business owners seeking to enhance their profitability, streamline their processes, build equity, or reduce their operational involvement. Members gain a competitive advantage through monthly meetings concentrating on individual businesses, fostering idea generation for profitability. The program offers cutting-edge strategies for thriving in challenging economic conditions and provides continuous social support through online group interactions. It facilitates collaboration opportunities among members, paving the way for new business ventures. This supportive environment is geared towards those looking to leverage collective wisdom and innovative approaches to grow their businesses. Links Mentioned in this Episode: Want to learn more? Check out Bay Area Mastermind website at https://bayareamastermind.com/lplong/ Check out Bay Area Mastermind on LinkedIn at https://www.linkedin.com/company/bay-area-mastermind/ Check out Bay Area Mastermind on Facebook at https://facebook.com/BayAreaMastermind/ Check out Bay Area Mastermind on Instagram at https://instagram.com/bayareamastermind/ Check out Bay Area Mastermind Group for qualified founders and entrepreneurs at https://bayareamastermind.com/events/ Check out Jeremy Shapiro on LinkedIn at https://www.linkedin.com/in/jeremyshapiro/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 16, 202421 min

1850 – Stop Internet Crime with Dylan Evans of Simple Salt

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Simple Salt, Dylan Evans. Evans shared alarming statistics from the FBI, indicating a 40% year-over-year increase in internet crime. This trend underscores the inadequacy of traditional security measures and the urgent need for businesses to evolve their cybersecurity strategies. The stakes are particularly high for firms managing sensitive client data, where breaches can lead to devastating consequences beyond financial loss. A reliable password manager is an essential component of a cybersecurity toolkit. Evans recommends a premium option for Mac users and suggests Bitwarden as a budget-friendly alternative. The aim is to eliminate the need to memorize complex passwords, thus enhancing security and convenience. Evans advocates for a philosophical shift in security: doing less by delegating and automating, particularly in high-risk areas like finance and IT. Utilizing fintech companies and fractional CFOs can mitigate security and operational risks. Simple Salt, led by Evans, specializes in serving high-trust professional services firms with much at stake. The company offers innovative, data-driven security solutions that transcend conventional high-cost, high-tech approaches. Their services, including compliance readiness and virtual risk officer support, are available on a flexible month-to-month basis, ensuring ongoing value for clients. Key Points from the Episode: Cybersecurity and best practices for business owners Increasing internet crime and the need for improved security measures Misconceptions about the severity of cybersecurity threats Recommendations for improving security measures, including the use of password managers and two-factor authentication The importance of using a YubiKey for better protection The impact of automation and fintech companies on reducing security and operational risks Simple Salt's focus on high-trust professional services firms and their services for evaluating alternate security strategies Simple Salt's engagement model and services offered About Dylan Evans: Dylan Evans is a cybersecurity expert and the founder of Simple Salt, a company focused on combating internet crime and enhancing business security. Evans challenges traditional security approaches, emphasizing proactive crime prevention over mere defensibility. He asserts that compliance checklists must address the real threats businesses face. Simple Salt aims to demystify internet crime by explaining its practical implications on business health and goals. Evans advocates for simpler, more efficient, and stronger security measures to safeguard against cyber threats. Through Simple Salt, he provides businesses with clear insights into the why and how of internet security, making the complex subject more accessible and actionable for clients. About Simple Salt: Simple Salt advises businesses on security risks to prevent potentially catastrophic events such as financial loss, data exposure, or identity theft. Recognizing the severe impact these incidents can have on businesses, Simple Salt offers practical solutions to fortify security measures. The company focuses on implementing low-cost, high-yield process changes across various business operations, including finance, marketing, IT, and HR. Simple Salt encourages businesses providing trusted services to prioritize client protection. By becoming a Simple Salt partner, these service providers can augment their offerings and contribute to reducing client risk. The emphasis is safeguarding clients' brands, secrets, and finances through easily implementable security measures. Whether protecting against emptied bank accounts or preventing unauthorized access to sensitive information, Simple Salt aims to empower businesses with effective and accessible security solutions. Links Mentioned in this Episode: Want to learn more? Check out Simple Salt website at https://www.simple-salt.com/ Check out Simple Salt on LinkedIn at https://www.linkedin.com/company/simple-salt/ Check out Simple Salt on Twitter at https://twitter.com/simplesaltsec Check out Dylan Evans on LinkedIn at https://www.linkedin.com/in/dylanevans-makesecuritysimple/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 15, 202416 min

1849 – Leadership Development Strategies with Anthony Dicks

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Senior Leadership Consultant of 180 Management Group, Anthony A. Dicks, Jr. Anthony's passion for coaching and transforming organizations is palpable, and he brings knowledge to the table. Anthony's work with 180 Management Group focuses on providing operations management consulting services, particularly to nonprofit clients, where he plays a pivotal role in fostering intentional leadership development. Anthony explained the evolution of leadership characteristics and the critical need for intentional development. They delved into the idea that leadership is not a static trait but a set of skills and qualities that can be cultivated over time. Anthony shared his approach to coaching leaders. He stressed the importance of guiding individuals to discover their solutions rather than providing direct answers. This empowers leaders to implement organizational changes effectively. He also highlighted the necessity of having a trusted support system, whether it's a coach, mentor, or peer group, to navigate the inevitable challenges that arise in leadership. Key Points from the Episode: Anthony Dicks' background as a senior leadership consultant with 180 Management Group Discussion on intentional leadership development and the role of 180 Management Group in providing consulting services Misconceptions about leadership being innate and the need for intentional development The topic of burnout and recognizing signs of fatigue in leadership roles Insights into Anthony's coaching approach and the importance of a trusted support system for leaders Emphasis on guiding leaders to discover their solutions and implementing organizational changes About Anthony A. Dicks, Jr: Anthony A. Dicks, Jr. is a seasoned leader with over two decades of experience dedicated to developing emerging leaders across diverse industries. His commitment to leadership development is evident in his role as the Senior Leadership Consultant for 180 Management Group, where he applies his extensive knowledge and skills to optimize leadership potential. Dicks, Jr. earned a B.S. in Applied Mathematics from North Carolina A&T State University, an MBA from Webster University, and an Executive Certificate in Digital Marketing from Cornell University. His transformative leadership style has garnered praise, with testimonials highlighting his loving and nurturing coaching approach. Douglas Boyce, Chief Software Architect at P.D. Instore, and Cal Thompson, an award-winning St. Louis businessman with over 30 years of experience, attest to Anthony's exceptional coaching value, clarity, and attention to detail. About 180 Management Group: 180 Management Group is an operations consulting firm specializing in operational strategy and design, focusing on non-profit organizations. The firm is dedicated to equipping Senior Leaders with essential resources, tools, and support, addressing needs that may be lacking internally. The primary objective is to assist leaders in constructing efficient organizations, enabling them to navigate at the highest level and successfully fulfill their mission and vision. With a clear emphasis on operational excellence, 180 Management Group seeks to empower leaders by providing the necessary expertise to optimize their organizational structures. The firm's mission is succinct yet impactful: to support and guide leaders in building and managing effective organizations poised for success in achieving their overarching mission and vision. Links Mentioned in this Episode: Want to learn more? Check out 180 Management Group website at https://www.180managementgroup.com/ Check out 180 Management Group on LinkedIn at https://www.linkedin.com/company/180-management-group/ Check out 180 Management Group on Facebook at https://facebook.com/180MG Check out Anthony A. Dicks, Jr on LinkedIn at https://www.linkedin.com/in/aadicksjr/ Check out Anthony A. Dicks Jr Book: Holy Hardship: How Jesus Turns Your Adversity Into An Advantage at https://www.amazon.com/Holy-Hardship-Jesus-Adversity-Advantage/dp/1684264510 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 14, 202422 min

1848 – The Most Effective Marketing Strategies for Coaches with Jennifer Tamborski

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Digital Marketing Strategist & Fractional CMO of Virtual Marketing Experts, Jennifer Tamborski. About ten years ago, Jennifer established a full-service digital marketing agency. She discovered her passion for helping coaches, consultants, and entrepreneurs who were on the brink of scaling but not yet ready to hire an entire agency. This epiphany shifted her business model, turning Virtual Marketing Expert into a more specialized firm focused on assisting business owners to break through revenue plateaus and generate consistent leads and sales. Jennifer discussed the overwhelming amount of marketing advice bombarding new business owners. From TikTok dances to AI bots, the digital marketing sphere is filled with "hack decks" and promises of quick fixes. Jennifer stressed the importance of foundational work. Crafting a clear message and deeply understanding one's ideal client are key. Jennifer also discussed less favorable marketing tactics, such as cold DMing, which she doesn't recommend. She likens it to proposing marriage upon first meeting someone at a bar—unlikely to lead to long-term success and, frankly, exhausting. Instead, Jennifer advocates for attraction marketing, where potential clients come to you, making the process more welcoming and less intrusive. Regarding AI tools like ChatGPT, Jennifer finds them incredibly useful for generating ideas and initiating copywriting tasks. However, she warns against using AI-generated content verbatim. These tools are meant to assist, not replace, human creativity and strategy. They can enhance work but not create a personalized marketing or sales strategy that will endure. Key Points from the Episode: Interview with Jennifer Tamborski, founder of Virtual Marketing Expert Jennifer's background and pivot from a full-service digital marketing agency to focusing on helping coaches, consultants, and entrepreneurs Discussion on the challenges faced by business owners in marketing and scaling their businesses Strategies for effective marketing and attracting clients Dislike cold messaging as a marketing tactic Use of AI tools like ChatGPT in marketing and copywriting About Jennifer Tamborski: Jennifer Tamborski is a seasoned marketing strategist and guide dedicated to helping businesses navigate the complexities of marketing with clarity and purpose. With a mission to transform the often overwhelming marketing world into a clear and tailored path, Jennifer specializes in turning efforts into focused and practical strategies that yield tangible results. Recognizing the challenges of scaling a business in marketing, she prioritizes understanding each client's unique challenges and opportunities. Her approach involves crafting bespoke marketing strategies that resonate with the brand and target audience, eliminating guesswork, and providing personalized solutions. With a commitment to simplifying the marketing process, Jennifer collaborates with clients to develop a roadmap that reaches ideal customers and fosters sustainable growth. About Virtual Marketing Expert: Virtual Marketing Expert is a team that empowers coaches, consultants, and course creators seeking substantial advancements in their businesses. Recognizing the frustration of incremental progress, they cater to individuals eager to make significant strides in their marketing strategies. This dedicated team collaborates with clients at various stages, from conceptualizing ideas still in their minds to executing comprehensive plans. Virtual Marketing Experts excel in providing a structured framework that enables clients to take decisive and consistent actions, propelling their businesses forward. With a commitment to breaking free from small-scale approaches, they focus on fostering substantial growth and guiding clients through each step of the process, ensuring a transformative journey from ideation to execution in the ever-evolving landscape of digital marketing. Links Mentioned in this Episode: Want to learn more? Check out Virtual Marketing Experts website at https://www.virtualmarketingexpert.com/ Check out Virtual Marketing Experts on LinkedIn at https://www.linkedin.com/company/virtual-marketing-experts/ Check out Virtual Marketing Experts on Instagram at https://instagram.com/virtualmarketingexperts Check out Jennifer Tamborski on LinkedIn at https://www.linkedin.com/in/jennifer-tamborski/ Check out Jennifer Tamborski on Facebook at https://www.facebook.com/jennifer.l.tamborski More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 13, 202418 min

1847 – The iRoc Approach to Marketing and Sales with Cori Fonville Foster

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer of Iroc Marketable Business Solutions, Cori Fonville Foster. Cori's expertise lies in helping her clients maximize their potential by leveraging what they already have. During our conversation, she detailed how her company specializes in providing affordable marketing and sales solutions tailored specifically for coaches and consultants. The key takeaway from Cori's approach is the emphasis on utilizing existing resources and networks. This strategy is cost-effective and ensures that clients are making the most of their current assets. One of Cori's first steps with her clients is conducting a thorough audit of their existing resources. This process involves deep diving into the tools and networks they already have and developing strategies to optimize them. By doing so, clients can avoid the trap of constantly seeking new solutions and instead focus on enhancing what's already working for them. Cori shared compelling examples of how she has guided clients to tap into untapped resources. She recounted stories of clients who had significant, yet underutilized, audiences and networks. By understanding the target audience's preferences and behaviors, Cori helps her clients craft a plan that resonates with their market, increasing engagement and sales. Key Points from the Episode: Introducing Cori Bonneville Foster, CEO of iRoc Marketable Business Solutions. Highlighting Cori's expertise in affordable marketing and sales solutions for coaches and consultants. Focusing on leveraging existing networks and resources for achieving marketing and sales objectives. Showcasing examples of Corey's work with clients and the exploration of untapped opportunities. Detailing Cori's journey from healthcare to entrepreneurship. Prioritizing support for businesses within their first five years. Stressing the value of open and honest discussions with clients to ensure alignment on goals and strategies. About Cori Fonville Foster: Cori Fonville Foster, founder of IROC Marketable Business Solutions, shifted from a medical career due to Uveitis to entrepreneurship. She identified a gap in affordable marketing solutions for small businesses and launched her company, initially offering virtual assistant services. This evolved into a full-service marketing and coaching firm, focusing on strategic planning and practical marketing strategies. Despite personal challenges, her resilience and adaptability have allowed her to support small businesses across the U.S. and internationally. Cori's expertise includes business planning, marketing, and empowerment coaching, making her a valuable resource for entrepreneurs seeking to enhance their business performance. Known for her effective communication and insightful coaching, Cori helps clients achieve their business goals and improve their confidence in the business world. About Iroc Marketable Business Solutions: IROC Marketable Business Solutions is a minority, woman-owned agency that provides budget-conscious marketing solutions to foster business growth. The agency specializes in delivering customized marketing and branding strategies to business owners keen on taking their enterprises to the next level. With a team of seasoned marketing experts, IROC Marketable Business Solutions offers comprehensive support in social media management, website development, email marketing, and business coaching, all tailored to meet its clients' unique needs and aspirations. Tweetable Moments: 10:33 - "There is a very simple line between those businesses that will be successful and those that will not, and that does have to do with the idea of being adaptive and being willing to pivot." Links Mentioned in this Episode: Want to learn more? Check out Iroc Marketable Business Solutions website at https://www.irocmarketablebusinesssolutions.com/ Check out Iroc Marketable Business Solutions on Facebook at https://www.facebook.com/IROCMBS Check out Iroc Marketable Business Solutions on Twitter at https://twitter.com/Cori_Iroc88 Check out Iroc Marketable Business Solutions on Instagram at https://www.instagram.com/irocmbs Check out Cori Fonville Foster on LinkedIn at https://www.linkedin.com/in/cori-fonville-foster-72750ba8/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 12, 202418 min

1846 – A New Approach to Business Success with Juan Taveras

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder and CEO of DEI Pro Finder, Juan Taveras. Juan Tavares is a pioneer who recognized the untapped potential of creating a platform that bridges the gap between companies and DEI professionals. DEI Pro Finder is his brainchild, a specialized service connecting organizations with experts who foster inclusive work environments. Juan's journey to the helm of DEI Pro Finder is a testament to his commitment to making the corporate world more reflective of the society it serves. Juan shed light on the myriad challenges companies face when implementing effective DEI strategies. From unconscious bias to a lack of representation at the decision-making table, the road to inclusivity is fraught with obstacles. However, Juan also highlighted the immense opportunities to overcome these challenges. He shared success stories and the positive impact that a robust DEI framework can have on a company's culture and bottom line. Juan emphasized that it's not just about checking boxes or meeting quotas. It's also about creating a space where diverse voices are heard, valued, and leveraged for the betterment of the organization. He explained how DEI Pro Finder helps companies navigate this complex terrain by providing access to top-tier DEI talent. Juan also talked about the importance of leadership buy-in, the power of listening to employees, and the need for ongoing education and training. His experience has shown that when companies commit to DEI, they unlock innovation, drive employee engagement, and enhance their competitive edge. Key Points from the Episode: CEO of DEI Pro Finder, Juan Tavares Discussion on diversity, equity, and inclusion in the workplace Strategies for implementing DEI initiatives Importance of DEI in business Challenges and opportunities in DEI efforts Impact of DEI on company culture and performance Practical tips for fostering diversity and inclusion About Juan Taveras: Juan Taveras is a seasoned Human Resources and Diversity, Equity, and Inclusion (DEI) professional with over 17 years of expertise. His career focuses on developing and promoting inclusive workplace initiatives to enhance psychological safety, organizational alignment, and engagement. Juan is a passionate advocate for diversity advancement, guiding leaders in creating equitable work environments through his nuanced understanding of cultural transformation dynamics. Known for his intuitive and collaborative leadership style, Juan excels in building strong relationships, providing advice, and convening stakeholders to co-create vision and strategy. Beyond his professional role, Juan is a devoted husband and father, residing in Phoenix, AZ. He is also the co-founder and CEO of DEI Pro Finder, a public online directory for DEI consultants. In his leisure time, Juan enjoys family activities, house projects, cooking with a touch of dance, and indulging in romantic comedies with his wife. About DEI Pro Finder: DEI Pro Finder is a vital public directory for Diversity, Equity, and Inclusion (DEI) consultants, aiming to streamline the connection between HR and business leaders and the essential resources required to optimize DEI strategies. Recognizing the complexity of the DEI industry, the platform is on a mission to alleviate the challenges overwhelmed leaders face. By acting as an online hub, DEI Pro Finder facilitates connections with DEI practitioners, offering a centralized source of information and resources. The platform's goal is to empower organizations to maximize the impact and effectiveness of their DEI initiatives, ultimately contributing to enhancing workplace culture. With a commitment to fostering inclusivity, DEI Pro Finder is crucial in navigating and simplifying the intricate landscape of Diversity, Equity, and Inclusion. Links Mentioned in this Episode: Want to learn more? Check out DEI Pro Finder website at https://www.deiprofinder.com/ Check out DEI Pro Finder on LinkedIn at https://www.linkedin.com/company/dei-pro-finder/ Check out Juan Taveras on LinkedIn at https://www.linkedin.com/in/juan-taveras-mba-sphr/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 11, 202420 min

1845 – The Key to Operational Excellence with Ryan Pollyniak

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Cloud Transformation Executive of Western Computer, Ryan Pollyniak. Ryan Pollyniak represents Western Computer, a company that has carved a niche for itself as a Microsoft Dynamics ERP and CRM implementation partner. They specialize in tailoring Microsoft solutions to fit the unique needs of businesses, ensuring that technology serves the company, not the other way around. Ryan emphasized that while Dynamics offers a robust feature set, the real magic happens when it's customized to meet the specific operational requirements of a business. Microsoft has made strides in providing tools that allow this customization without the need for developers, making it more accessible than ever. When asked to explain the role of Western Computer to an eighth-grade class, Ryan broke it down beautifully. He described their work as helping businesses manage inventory, plan for the future, and run more efficiently through accounting, inventory management, and quick decision-making based on insights. Ryan pointed out that the initial hesitation to put data in the cloud has dissipated as companies recognize the advantages of cloud-based cybersecurity. Moreover, integrating AI into ERP systems is a trend reshaping the industry, with use cases for predicting cash flow, optimizing supply chains, and extracting valuable insights from data. Key Points from the Episode: Overview of Western Computer as a Microsoft Dynamics ERP and CRM implementation partner Customization of Microsoft Dynamics 365 to match operational requirements Role of cloud ERP in managing inventory, planning, and gaining insights for decision-making Significant trends in cloud ERP over the past five years and the importance of AI Excitement about the potential of AI technology Engagement and working with clients at Western Computer Differentiation of Western Computer from other solutions providers About Ryan Pollyniak: Ryan Pollyniak is a Microsoft Dynamics 365 specialist focusing on medium to enterprise-sized businesses. With expertise in ERP and CRM strategy, he actively contributes to the Microsoft Dynamics Channel. Ryan distinguishes himself by approaching ERP and CRM projects as a guide, emphasizing simplicity and effectiveness. His signature topics include strategizing cloud upgrades within the Dynamics framework. Ryan is a prolific content creator on platforms like LinkedIn and Western Computer, covering industry-related issues. Notably, he excels in guiding businesses using legacy systems (Dynamics CRM, SL, NAV, GP, and AX) through successful migrations to the cloud. Ryan Pollyniak stands out as a valuable asset for businesses navigating the complexities of the Dynamics ecosystem. About Western Computer: Founded in 1987, Western Computer is a nationwide Microsoft Gold Partner dedicated to empowering individuals and businesses for success. Specializing in Microsoft Dynamics 365 and Power Platform solutions, the company boasts a team of over 180 senior-level experts offering advanced functional and industry expertise across North America. As a certified Cloud Solution Provider (CSP), Western Computer facilitates the seamless transition of large and small companies to the cloud with a practical and systematic approach. Western Computer has established itself as a paragon of excellence with over 30 years of experience in ERP, CRM, and business intelligence. The company continually innovates to enhance the value of customers' technology investments, emphasizing a commitment to meeting the unique needs of specialized industries through powerful solutions and exceptional service. At the heart of Western Computer's culture and mission is the commitment to maximizing value, providing an elite experience for every customer that includes a non-billable, dedicated Customer Success Manager and transparent Service Level Objectives. Links Mentioned in this Episode: Want to learn more? Check out Western Computer website at https://www.westerncomputer.com/ Check out Western Computer on LinkedIn at https://www.linkedin.com/company/western-computer/ Check out Western Computer on Facebook at https://www.facebook.com/Western-Computer-236693736372775/ Check out Western Computer on Twitter at https://twitter.com/WesternComputer Check out Ryan Pollyniak on LinkedIn at https://www.linkedin.com/in/microsoftdynamicssolutions/ Check out Ryan Pollyniak on Instagram at https://www.instagram.com/jon.kidwell/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 10, 202419 min

1844 – The Mission-Driven Approach to Leadership with Jon Kidwell

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder and CEO of Leadwell, Jon Kidwell. Leadwell specializes in training, coaching, and content tailored to mission-driven organizations. These are the companies that look beyond profit margins and strive to make a positive impact on the world. Jon Kidwell's passion for aligning teams, developing leaders, and building winning cultures is inspiring—it's a call to action for all of us in leadership roles. Jon didn't mince words about the consequences of overlooking leadership development. He pointed out the stark reality we've witnessed in recent years: high turnover rates and widespread employee disengagement. Jon stressed the critical need for clarity in an organization's mission, vision, values, and strategy. It's about ensuring that every leader, at every level, knows the key results and priorities that will drive the organization forward. Jon shared a compelling success story from a not-for-profit that saw remarkable growth and retention after partnering with Leadwell. It's a testament to the power of focused training, group coaching, and executive team alignment. The results speak volumes: increased retention, productivity, and financial growth. Key Points from the Episode: Introduction of Jon Kidwell and Lead Well Focus of Lead Well on leadership development for mission-driven organizations Importance of investing in leadership development and its impact on organizations Operational concerns and leadership issues related to delegation and expectations Importance of aligning organizational priorities, mission, vision, values, and strategy Discussion on John Kidwell's book, "Redefine Your Servant Leadership" About Jon Kidwell: Jon Kidwell is a leadership coach with a robust background in guiding mission-driven leaders and organizations. As the founder of Leadwell, he emphasizes aligning teams, developing leadership skills, and fostering winning cultures through executive coaching and custom development programs. His experience includes teaching at Concordia University Irvine's Townsend Institute and over two decades of service in various leadership roles. Jon is also a family man, married with three children, and has made Houston his home for fourteen years. His practical approach to leadership development has impacted over 1,500 leaders directly through his coaching and training events. About Leadwell: Leadwell is dedicated to enhancing the efficacy of mission-driven leaders and their organizations. They offer tailored solutions that blend purpose, people, and performance to achieve significant outcomes. Their approach is grounded in research and ethical principles, delivered by skilled facilitators and coaches with hands-on leadership experience. Leadwell aims to impart knowledge and instill enduring, transformative change, ensuring that the impact of their partnership is both significant and lasting. Links Mentioned in this Episode: Want to learn more? Check out Leadwell website at https://leadwell.com/ Check out Leadwell on LinkedIn at https://www.linkedin.com/company/theleadwellpage/ Check out Leadwell on Facebook at https://www.facebook.com/theleadwellpage Check out Jon Kidwell on LinkedIn at https://www.linkedin.com/in/jonkidwell/ Check out Jon Kidwell on Instagram at https://www.instagram.com/jon.kidwell/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 9, 202418 min

1843 – The Power of Understanding Business Finances with Spencer Sheinin

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of Shift Financial Insights, Spencer Sheinin. Spencer delved into the intricacies of business finances, addressing the complexities that often overwhelm entrepreneurs or leave them feeling embarrassed about their financial records. They discussed how a solid grasp of one's financial status can serve as a springboard for achieving business objectives and significantly impacting their industry. Spencer's method is notably direct and sincere. He's not focused on aggressive selling. He aims to change the world by equipping entrepreneurs with the financial knowledge necessary for prosperity. In their conversation, Spencer recounted an inspiring tale of an entrepreneur who saw their business transform after understanding the top three insights from their financial review. Spencer extended a unique offer exclusively to the podcast's listeners. The first three entrepreneurs to contact him and mention the episode will receive a complimentary one-on-one review of their financial records. This presents an invaluable opportunity to have an expert analyze your finances and discover insights that could be pivotal for your business. Key Points from the Episode: Importance of financial clarity for entrepreneurs Services provided by Shift Financial Insights Unique opportunity for free review of books for first three people Spencer's approach to helping entrepreneurs achieve financial clarity and success Commitment to making a positive impact Emphasis on the potential transformation of businesses through financial understanding Host's encouragement for listeners to engage with the show and community Belief in the positive effects of every person's message About Spencer Sheinin: Spencer is a seasoned entrepreneur and CPA with 25 years of experience. He is the CEO and founder of Shift Financial Insights. Spencer’s mission is to alleviate entrepreneurs' challenges in navigating the complexities of accounting, drawing on his extensive background in diverse industries like manufacturing, construction, and cold storage. Spencer shares his financial expertise as a former instructor for the Chartered Professional Accountants of B.C. and a guest speaker at the University of British Columbia. He authored the #1 bestseller "Entreprenumbers: The Surprisingly Simple Path to Financial Clarity." A 20-year member of the Entrepreneurs Organization, he held significant roles, including Regional Chair for Canada and Past President in Vancouver. Beyond business, Spencer's passion for endurance sports is evident in his completion of marathons, ultra-marathons, cycling events, Ironman, and marathon swims. About Shift Financial Insights: Shift Financial Insights is a dynamic team of professional Accountants committed to handling the essential yet often overlooked financial aspects of business operations. Founded by Spencer Sheinin, an Accountant, CA, advisor, and serial entrepreneur, the company emerged from Spencer's realization that many entrepreneurs need help to articulate their accounting needs, hindering strategic financial planning. Spencer sought to bridge this gap, ensuring entrepreneurs and accountants communicate effectively and providing emerging businesses access to high-level accounting insights without exorbitant fees. The team at Shift is immersed in balance sheets, payroll systems, and business processes, marrying their technical expertise with the ability to communicate effectively. The mission is to empower small businesses with the transformative financial insights typically associated with larger enterprises, leveling the playing field and fostering growth without compromising affordability. Shift Financial Insights takes pride in translating complex numbers into meaningful discussions and contributing to the success of small businesses. Links Mentioned in this Episode: Want to learn more? Check out Shift Financial Insights website at https://shiftfinancial.co/ Check out Shift Financial Insights on LinkedIn at https://www.linkedin.com/company/shiftfinancial.co/ Check out Shift Financial Insights on Instagram at https://www.instagram.com/shiftfinancialinsights/ Check out Spencer Sheinin on LinkedIn at https://www.linkedin.com/in/spencersheinin/ Check out Spencer Sheinin on Facebook at https://www.facebook.com/spencerrsheinin More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 8, 202421 min

1842 – A Dual Approach to Debt and Wealth with Becca Heissel

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Success Strategist of Smashing Numbers, Becca Heissel. Becca opened the conversation with a powerful statement about the role of bookkeeping in business success. She believes understanding your finances is the cornerstone of creating a time and money freedom strategy. It's not just about recording transactions; it's about interpreting the story those numbers tell about your business. As Becca pointed out, many entrepreneurs lack financial literacy, which can lead to missed opportunities and mismanaged resources. Smashing Numbers aims to bridge this gap by equipping business owners with the knowledge and skills to take control of their financial destiny. Becca emphasized the importance of financial reports. These documents are more than just historical records; they're tools for learning from the past, forecasting the future, and managing the present. By analyzing financial reports, entrepreneurs can make informed decisions that align with their personal and professional aspirations. Becca also shed light on the significance of strategic planning. She explained how understanding the cost of living your desired life is crucial in determining how much your business needs to generate. This approach helps business owners set realistic goals and create a roadmap. Becca acknowledged the shame and fear that often accompany money matters. She stressed the importance of cultivating a positive mindset and creating a vision for financial success. It's like setting a destination in your GPS; you need to know where you're going and be prepared to navigate through detours and roadblocks. Key Points from the Episode: Importance of financial literacy for entrepreneurs Role of bookkeeping in saving money and financial planning Strategic planning for personal and professional financial goals Emotional aspect of managing finances and overcoming shame and fear Approach to paying off debt and wealth accumulation Need for regular conversations about finances Empowerment of women in financial management About Becca Heissel: Becca Heissel is a leader dedicated to propelling women entrepreneurs towards financial success. As a certified trainer of Jack Canfield's Success Principles, she spearheads a mission to inspire and empower the 88% of women-owned businesses aiming to surpass the $100,000 revenue milestone. With a staggering 12 million such businesses, Becca brings expertise and passion to the forefront. Her commitment revolves around transforming lives and guiding small business owners toward financial freedom. By combining her training credentials with a focus on breaking barriers, Becca Heissel plays a pivotal role in fostering growth and resilience among women entrepreneurs, contributing significantly to the thriving landscape of female-owned businesses. About Smashing Numbers: Smashing Numbers, led by Becca Heissel, is dedicated to liberating entrepreneurs from financial stress by making a profitable business enjoyable. The focus is on aligning revenue generation with individual lifestyle goals, ensuring entrepreneurs know the cost needed for their desired life. Heissel emphasizes understanding the purpose behind financial goals, stressing that clarity on the "why" facilitates achieving desired outcomes. The approach goes beyond setting monetary targets to encompass goals in seven life areas for the next 12-18 months. The vision of inspiring, empowering, and transforming personal lives underlines the business ethos. Through a holistic perspective, Smashing Numbers aims to guide entrepreneurs toward financial, spiritual, and emotional fulfillment, fostering a comprehensive and sustainable approach to success. Tweetable Moments: 07:39 - "You need to have a coffee date with your finances once a week." 12:07 - "Detours and roadblocks could come up, but you're going to hold that vision of what you want and create the strategic plans to get there." Links Mentioned in this Episode: Want to learn more? Check out Smashing Numbers website at https://www.smashingnumbers.com/ Check out Smashing Numbers on Facebook at https://www.facebook.com/SmashingNumbers Check out Becca Heissel on LinkedIn at https://www.linkedin.com/in/beccaheissel/ Check out Becca Heissel on Instagram at https://www.instagram.com/beckyheissel/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 7, 202416 min

1841 – Power of Ancient Wisdom in Modern Business with Craig Cooke

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Principal Consultant of C-Squared Professional Consulting, Craig Cooke. Craig has been at the helm of a successful digital marketing agency for over two decades, honing his expertise in marketing communications, brand development, and leadership. But what truly sets him apart is his passion for Chinese medical qigong, a practice he's integrating into his consulting work. As he pursues a doctorate in Chinese energy medicine, Craig is on a mission to offer a unique perspective that blends business and holistic well-being. Craig shared how qigong has been a transformative force in his life. Running a company for 26 years is no small feat, and the stress and responsibilities that come with it can be overwhelming. However, through qigong, Craig found the balance and clarity needed to navigate the complexities of business leadership. He even demonstrated a simple yet powerful qigong exercise called "pulling down the heavens," which integrates mind, body, and breath to foster inner harmony. Craig emphasized the importance of personal experience in understanding the true benefits of these practices. It's not just about the theory; it's about feeling the positive impact on one's well-being and performance. Craig's vision extends beyond his current consulting work. Post-exit, he aspires to create and share content that inspires and empowers others to reach their full potential. His book, "Business Kung Fu: Modern Strategy, Ancient Truth," is a testament to this vision. Aimed at entrepreneurs, the book distills lessons and principles from his journey in Chinese kung fu and how they can be applied to the entrepreneurial experience. Key Points from the Episode: Introduction of Craig Cooke and his background Craig's consulting focus areas Craig's passion for Chinese medical qigong and its integration into his consulting work Explanation of the practice of qigong and its benefits Discussion on the value of meditation and qigong Craig's post-exit plans and desire to inspire and empower others Overview of Craig's book "Business Kung Fu" and its relevance to entrepreneurs About Craig Cooke: Craig Cooke is a visionary entrepreneur who pioneered the "digital first" approach, establishing RhythmNet.com with a mere $1,300 and an Apple computer alongside college friends. His strategic insight into internet dynamics predated today's commonplace digital terms. After overcoming numerous challenges, Craig successfully positioned and sold "Rhythm" to a premier digital creative agency in 2019. Serving as CEO for over three years, he completed a remarkable 26-year stint at the company. Craig's leadership at Rhythm® included collaborations with notable brands like American Honda Motors, Beats by Dr. Dre, ZO Skin Health, Irvine Company, The Travel Corporation, Segway, U.S. Bank, FivePoint, Online Trading Academy, Allergan, Abbott Labs, Takeda Pharmaceuticals, and various other B2C and B2B entities. His enduring legacy is marked by navigating Rhythm through evolution, showcasing adaptability and resilience in the ever-evolving digital space. About C-Squared Professional Consulting: C-Squared Professional Consulting stands as a pinnacle in delivering comprehensive business leadership, brand strategy, and marketing communications solutions, particularly emphasizing digital experiences. The consultancy seamlessly integrates expert knowledge with dynamic practices, ensuring clients achieve peak performance while maintaining harmony in both professional and personal spheres. Specializing in fostering optimal collaboration, C-Squared imparts strategic insights and infuses energy into its methodologies. By combining precision in business strategies with a keen understanding of the digital landscape, C-Squared empowers clients to navigate the complexities of modern business environments. The consultancy's commitment to synchronizing professional and personal success underscores its role as a valuable partner for organizations seeking elevated leadership and strategic positioning in today's dynamic market. Links Mentioned in this Episode: Want to learn more? Check out C-Squared Professional Consulting website at https://csquaredpro.io/ Check out Craig Cooke on LinkedIn at https://www.linkedin.com/in/craigcooke/ Check out Craig Cooke on Instagram at https://www.instagram.com/craigcooke/ Check out Craig Cooke on Twitter at https://twitter.com/craigcooke Check out Craig Cooke on Facebook at https://www.facebook.com/chilefarmer/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 6, 202420 min

1840 – The Complete Guide to Efficiency and Productivity with Artem Koren

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CPO & Co-Founder of Sembly, Artem Koren. Artem highlighted the significant time-saving benefits of Sembly. The discussion delved into how this tool is a convenience and a necessity for enhancing outcomes, especially in today's fast-paced business environment. The value it brings to individuals, teams, and organizations is immeasurable, cutting across various industries. Artem shed light on the diverse account options available with Sembly. From personal plans for the solo entrepreneur to enterprise-level solutions for large corporations, there's a plan for every need. He shared examples of enterprise clients in the pharma and construction sectors, detailing their customer journey and the remarkable outcomes they've achieved with Sembly. Artem gave a glimpse into the future direction of Sembly, with a clear focus on enhancing the automation of meeting notes, streamlining task management, and providing contextualized insights that elevate meeting outcomes to new heights. Key Points from the Episode: Introduction of Artem Koren Sembly: AI meeting assistant for Google Meet, Microsoft Teams, Zoom Features: Automatic meeting notes, task identification, app integration Unique aspects: Participating in meetings, personalized meeting notes Time-saving benefits for individuals, teams, organizations Account options: Personal plans to enterprise-level solutions Enterprise clients' outcomes in pharma, construction, etc. About Artem Koren: Artem Koren is a dedicated advocate for leveraging artificial intelligence (AI) to enhance human experiences and foster positive transformations. Currently associated with Sembly AI, Artem plays a pivotal role at the forefront of applied natural language understanding. His work is instrumental in establishing a harmonious collaboration between humans and technology. Artem's passion lies in exploring the potential of AI to enrich various aspects of human life, emphasizing a symbiotic relationship between innovative technology and societal well-being. Through his endeavors, Artem Koren strives to contribute to the evolution of AI, steering it towards applications that bring about positive change and benefit humanity. About Sembly: Sembly is a cutting-edge Software as a Service (SaaS) platform designed to enhance the efficiency of meetings for individuals and teams. The platform employs proprietary AI algorithms to transcribe and analyze meetings, converting spoken content into valuable and actionable insights. By leveraging advanced artificial intelligence, Sembly goes beyond traditional meeting tools, offering a transformative approach to gathering and processing information. The platform's transcription capabilities facilitate easy access to meeting content, while its AI-driven analysis provides users with critical insights, enabling more informed decision-making. Sembly stands out as a powerful tool in streamlining communication and collaboration processes, ultimately contributing to increased productivity and effectiveness within professional environments. Links Mentioned in this Episode: Want to learn more? Check out Sembly website at https://www.sembly.ai/ Check out Sembly on LinkedIn at https://www.linkedin.com/company/semblyai/ Check out Sembly on Twitter at https://twitter.com/sembly_ai Check out Sembly on Instagram at https://www.instagram.com/semblyai/ Check out Sembly on Facebook at https://www.facebook.com/SemblyAI/ Check out Artem Koren on LinkedIn at https://www.linkedin.com/in/akoren/ Check out Artem Koren onTwitter at https://twitter.com/clearlykoren More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 5, 202418 min

1839 – Unlocking Corporate Value with Ken Sanginario

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Corporate Value Metrics, Ken Sanginario. Ken Sanginario shed light on how many business owners focus on the wrong metrics. They believe that profitability alone shows a company's worth. Yet, as Ken pointed out, true value is multifaceted. It includes financial performance. It also includes intangible elements. These include brand reputation, customer satisfaction, and intellectual property. Ken emphasized that a good plan is vital. Without it, businesses are like sailors without a map. Strategic planning is not about setting goals. It's about understanding the market. It's about seeing opportunities for growth and spotting risks. This approach is comprehensive. It ensures all aspects of the company are aligned. They are moving toward a common goal. Ken Sanginario created Corporate Value Metrics. It offers a suite of services. They are designed to help businesses reach their full potential. Their approach is systematic and data-driven, focusing on quantifying and enhancing corporate value. They use their own tools and methods. Corporate Value Metrics helps companies understand their current valuation. They also help them plan for big growth. Key Points from the Episode: Corporate value and value growth Strategies for increasing the value of private companies Common misconceptions about value drivers Importance of strategic planning Services offered by Corporate Value Metrics About Ken Sanginario: Ken Sanginario founded Corporate Value Metric. He is a pro with over 30 years of experience. He has led executives and given strategic advice. His company specializes in helping businesses grow. They do this by doubling or tripling their value in three years. This is true no matter their current situation. Ken is an expert at providing full solutions for private middle-market companies. This includes leading business improvement projects. It also includes managing M&A deals, valuing companies, and getting growth capital. Ken is a popular speaker at national and regional conferences. He also speaks at private business owner events. He has written many articles. They cover topics like growing business value, valuing companies, mergers, and turnarounds. His vast knowledge and practical insights make him valuable. He is a key resource in corporate value enhancement. About Corporate Value Metrics: It was founded in 2008. Corporate Value Metrics, LLC specializes in Value Growth services. They use a holistic approach. It includes consulting and education. They also use their groundbreaking software, the Value Opportunity Profile (VOP). This cloud-based platform was called the most comprehensive in the advisory industry. It integrates the expertise of seasoned business valuators. It also includes M&A due diligence teams and turnaround consultants. The VOP helps advisors understand a client's business . This understanding helps them create a detailed plan to maximize long-term enterprise value. The VOP has a proven and repeatable process. It helps CVM and business advisors assess organizations better. They use it to identify and mitigate risks that affect value. This results in enormous increases in enterprise value, of 70% to 100%. This happens over 2 to 5 years, and provides a scalable and efficient solution. It enhances client growth and profitability potential. Links Mentioned in this Episode: Want to learn more? Check out Corporate Value Metrics website at https://www.corporatevalue.net/ Check out LCorporate Value Metrics on LinkedIn at https://www.linkedin.com/company/corporate-value-metrics-llc/ Check out Corporate Value Metrics on Facebook at https://web.facebook.com/CorporateValueMetrics Check out Ken Sanginario on LinkedIn at https://www.linkedin.com/in/ksanginario/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 4, 202419 min

1838 – Building a Strong Business Foundation with Adam House

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Host of House of Bricks, Adam House. Adam has launched five businesses in different sectors. Each had its own set of challenges and rewards. His experiences have taught him that resilience is the cornerstone of lasting success. For Adam, failure is not a defeat but a vital part of the learning curve. He views every setback as a chance to strengthen the foundation for future projects. Learning from failures is a lesson Adam values . He sees these moments not as obstacles but as signposts leading to improved strategies and robust business models. He believes in leveraging these lessons to ensure that subsequent steps are better informed and have a higher chance of success. As a leader, Adam understands the importance of making quick choices. He must avoid distractions that can ruin focus. He recognizes that leadership is dynamic, requiring agility, strategy, and empathy. The capacity to adapt to new trends and foresee challenges distinguishes exceptional leaders. At House of Bricks, Adam can work with clients. He helps them build a strong base for their businesses. He assists them in becoming exit-ready, which involves detailed planning and execution. Adam guides his clients through this journey. He prepares them to scale and grow when it's best. Key Points from the Episode: Adam House's entrepreneurial impact Lessons from starting five businesses Leadership trends and challenges Working with clients for exit-ready businesses Treating life's experiences as building blocks About Adam House: Adam House Sr. is a seasoned entrepreneur, former professional basketball player, and team co-owner, boasting a remarkable 25-year career. As the founder of multiple successful companies, he brings a wealth of real-world business experience. Adam is recognized for his achievements in starting, growing, operating, and selling businesses across various industries. His professional journey is grounded in values like faith, family, and personal interests, significantly influencing his accomplishments. As a business advisor, Adam is committed to assisting others in navigating the intricacies of daily challenges, from operational management to sales strategies and handling unpredictable situations. Adam's coaching philosophy prioritizes the importance of avoiding shortcuts and focuses on providing blueprints for building a strong business foundation. With a dedication to sharing valuable business principles, Adam is eager to empower others with the knowledge and skills needed to achieve their goals, making him an inspiring figure for aspiring and established entrepreneurs. About House of Bricks:​​ House of Bricks guides businesses through the critical growth phases, drawing on a successful history of launching, scaling, and exiting companies. Recognizing the binary nature of business development—either growing or declining—the firm offers expertise in establishing solid foundations to accelerate growth, gain a competitive edge, optimize resource utilization, and enhance enterprise value. House of Bricks involves providing clients with comprehensive blueprints for building robust foundations and expediting business growth. Founder's personal experiences of starting businesses from scratch underscore the company's mission. Balancing roles as a husband, father, and entrepreneur, the founder strongly emphasizes faith, family, and fitness. House of Bricks operates with a purpose: to unlock clients' full potential and facilitate their individual successes by ensuring a solid foundation, reflecting a commitment to making success achievable for those they collaborate with. Tweetable Moments: 01:22 - "I've built my career through failing over and over again and never giving up, and now I want to inspire and empower other entrepreneurs to do the same." 03:12 - "Every time I ask myself these four words: 'What did I learn?' If you learn from everything, then failure doesn't exist." 14:25 - "Your best feedback is going to come from your customers. If you can get an MVP to market and get a couple of beta customers, that's key." Links Mentioned in this Episode: Want to learn more? Check out House of Bricks website at https://www.adamhousesr.com/ Check out House of Bricks on LinkedIn at https://www.linkedin.com/company/adam-house-sr-executive-coaching-expert/ Check out Adam House on LinkedIn at https://www.linkedin.com/in/adamhousesr/ Check out Adam House on Facebook at https://www.facebook.com/profile.php?id=100088859781549 Check out Adam House on Instagram at https://www.instagram.com/housestronglife/ Check out Adam House on Twitter at https://twitter.com/velocitudeceo More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all

Mar 3, 202420 min

1837 – The Role of a Fractional CO Integrator with Cassie Saquing

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of CHS Consulting Group LLC, Cassie Saquing. Cassie highlighted a fractional CO integrator's transformative impact on a business. For those unfamiliar with the term, a fractional CO integrator is a professional who steps into a company part-time to help reset its trajectory, establish robust systems and processes, and manage finances with an eye toward scaling or preparing for a sale. This role is particularly beneficial for small to mid-sized businesses that need executive-level expertise but may require more resources for a full-time position. Cassie explained companies often reach a point where they need to reevaluate their direction and strategy. This is where a fractional CO integrator steps in, bringing a fresh perspective and the necessary skills to streamline operations and position the business for growth. Cassie emphasized the importance of creating a framework that allows the business to operate smoothly and efficiently. She highlighted the critical role of managing money to keep the business afloat and strategically invest in areas that will lead to scaling or make the company attractive to potential buyers. Cassie shared her insights on how AI can be used to improve productivity, from automating mundane tasks to providing data-driven insights that inform strategic decisions. She talked about the potential of AI to free up time for creative and high-level thinking, allowing businesses to focus on innovation and growth. Key Points from the Episode: Importance of decision-making in business Finding the right integrator for a business Utilizing AI tools to improve productivity Scaling or preparing for a potential sale of a business Understanding the next steps for a business About Cassie Saquing: Cassie Saquing is a seasoned entrepreneur who transformed her passion for childcare into a thriving business. In 2005, she founded a daycare/preschool, elevating it into a multi-million dollar enterprise within two years. Expanding her expertise, Cassie delved into business management coaching in 2018, targeting small to medium-sized businesses and online entrepreneurs. Cassie devised the Profit Stack System, a financial management approach for female business owners. This system, emphasizing simplicity and efficiency, aids in boosting cash flow without the burden of complexity or extensive time commitments. Cassie's journey reflects her system's transformative power, as she and her partner navigated financial challenges before implementing the Profit Stack System in 2015. This approach facilitated consistent salaries, quarterly bonuses, and self-funded projects like playground refurbishments. Cassie's accessible teaching style, rooted in an educator's perspective, ensures that her system remains user-friendly, making financial success attainable for everyone willing to follow her straightforward steps. About CHS Consulting Group LLC: CHS Consulting Group, LLC specializes in empowering businesses with strategic financial solutions. The consultancy's expertise in setting up efficient automated money management systems ensures increased profitability. Their services extend to analyzing and streamlining current operating systems, aiming to minimize stress by implementing one-time setups. CHS Consulting Group provides valuable insights into project validation and viability, enabling informed business decisions. With proprietary profit tools, clients gain a continuous understanding of their financial metrics, enhancing the capacity for well-informed choices. The consultancy aims to empower entrepreneurs to take control of their businesses, shifting from being controlled by operations to actively running their enterprises. CHS Consulting Group, LLC stands out for its commitment to simplifying financial processes, fostering profitability, and facilitating sustainable business growth. Tweetable Moments: 05:23', "If you're the CEO, the founder, the owner of your business, you hit decision load very quickly when you're the one who's the bottleneck." 08:16 - "Visionaries aren't always capable of understanding the context or what it really takes to get things done.” 09:10 - “My role as CO integrator is to allow that space for the visionary to keep staying in that genius zone.” Links Mentioned in this Episode: Want to learn more? Check out CHS Consulting Group LLC website at https://www.cassiesaquing.com/ Check out CHS Consulting Group LLC on LinkedIn at https://www.linkedin.com/company/chs-consulting-group-llc/ Check out Cassie Saquing on LinkedIn at https://www.linkedin.com/in/cassiesaquing/ Check out Cassie Saquing on Facebook at https://www.facebook.com/profitpassionacademy More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz h

Mar 2, 202420 min

1836 – Power of Strategic Storytelling with Cesar Castro

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Speaker of Strategic Storytelling LLC, Cesar Castro. Cesar Castro is a dedicated mentor on a mission to elevate the narrative prowess of business professionals and leaders. During our discussion, Cesar illuminated storytelling's profound influence in effectively conveying messages, ideas, products, and services. He passionately shared how a well-crafted story can resonate deeply with an audience, creating lasting connections and engagement. The crux of Cesar's message lies in the undeniable need for leaders to hone their storytelling skills. It's not just about relaying information; it's about forging a bond with your audience. Cesar underscored the power of storytelling to build relationships and captivate listeners, allowing for a more profound and meaningful exchange. One of the highlights of the conversation was Cesar's introduction of the "COSA" method—a storytelling framework that stands for Context, Obstacle, Solution, and Action. He talked about the importance of setting the scene, presenting challenges, and showcasing vulnerability. Cesar's commitment to empowering leaders is evident in the array of services he provides. From workshops and leadership team training to one-on-one coaching, he's dedicated to refining his clients' communication and storytelling skills. He also offers an online academy, courses, and a podcast for those eager to dive deeper into the art of storytelling. Key Points from the Episode: Importance of storytelling in business Connecting with the audience through storytelling Introduction of the "COSA" method for storytelling Emphasis on vulnerability in storytelling Services offered by Cesar Castro, including workshops, training, and online resources Communication and storytelling as essential skills in everyday life About Cesar Castro: Cesar A. Castro is a seasoned communication expert renowned for his impactful teaching of the four-step Strategic Storytelling method, known as COSA. With a rich background in human behavior, holding degrees in Psychology and Organizational Psychology, he has dedicated over a decade to honing the science and art of communication. Cesar's expertise extends to collaborating with top-tier companies such as PepsiCo, MasterCard, MetLife, Santander, Abbott, and Kia, where he has successfully implemented his COSA methodology. Passionate about the transformative power of storytelling, Cesar has devoted his career to empowering thousands of speakers, entrepreneurs, and business leaders globally. His commitment to understanding human behavior and communication dynamics underscores his mission to amplify the positive impact of compelling narratives worldwide. About Strategic Storytelling LLC: Strategic Storytelling is a transformative communication approach tailored for business leaders and professionals to elevate their communication skills to professional mastery. This specialized service offers educational keynotes, practical workshops, and intensive one-on-one coaching to empower individuals to craft compelling narratives. The core belief driving Strategic Storytelling is that effective leaders are adept communicators and storytellers. By honing these skills, professionals can enhance their ability to convey ideas, inspire teams, and connect with audiences. Strategic Storytelling equips individuals with the tools and techniques necessary to navigate the complex business communication landscape, fostering leadership excellence through compelling storytelling. Tweetable Moments: 03:52 - "We're all storytelling creatures. We connect and engage through our communication, through stories." 07:54 - "Human beings make decisions based on what they feel, not only based on what you're communicating to them rationally." 21:25 - "My mission, the thing that I love the most, is just to get people to become better storytellers because I think that the world is a better place when we have better storytellers." Links Mentioned in this Episode: Want to learn more? Check out Strategic Storytelling LLC website at https://www.cesarcastrov.com/ Check out Strategic Storytelling LLC on LinkedIn at https://www.linkedin.com/company/strategic-storytelling-llc/ Check out Cesar Castro on LinkedIn at https://www.linkedin.com/in/cesarcastrov/ Check out Cesar Castro on Instagram at https://www.instagram.com/cesarcastro.v/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Mar 1, 202423 min

1835 – Profit Maximization with Infinite Profit Consulting’s Marcia Riner

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the EO, Business Growth Strategist & Profit Booster of Infinite Profit, Marcia Riner. Marcia's journey into business consulting is deeply personal. With entrepreneurial parents, she witnessed firsthand the highs and lows of business ownership. Her mother ran a successful mortgage company but failed to sell it for a significant profit due to a lack of exit planning. This experience, combined with Marcia's background as a financial advisor, led her to realize the critical need for business owners to plan for their exit from day one. Marcia emphasizes the day you start your business is when you should start thinking about your exit strategy. It's about more than planning to leave immediately but building a business attractive to potential buyers and investors. Whether it's a family succession, an employee buyout, or a merger, having a clear exit plan can significantly increase the value of your business and ensure you reap the rewards of your hard work. Marcia works with growth-minded business owners who are already in motion. She believes that if you're not growing, you're dying, and her strategies are designed to help businesses scale effectively. She offers one-on-one VIP consulting for tailored strategies and runs mastermind groups for those who prefer a group dynamic. Her approach is hands-on, and she works closely with clients and their teams to implement strategies that lead to tangible results. Key Points from the Episode: Marcia Riner's role as a business growth strategist The importance of planning for the future exit of a business Marsha's background and experience in business consulting and coaching Strategies for increasing revenue, driving growth, and preparing for a future sale Marcia's engagement with clients and the structure of her services Marcia's future plans and goals About Marcia Riner: Marcia Riner is a seasoned business growth strategist, certified financial planner, and expert exit planner, boasting an impressive career spanning over 25 years. Currently serving as the CEO of Infinite Profit Consulting, she has established herself as a trusted advisor in business growth, particularly focusing on future exit potential. In 2017, Marcia founded her consulting and coaching firm, leveraging her extensive experience to assist entrepreneurs in enhancing profitability, driving expansion, and effectively preparing for a future sale with maximum owner-exit benefits. Known for her astute focus on key growth metrics and innovative strategies, Marcia excels in devising tailored solutions for her clients. Her empathetic approach and dedication to their success set her apart, providing entrepreneurs the confidence and knowledge to overcome challenges, unlock new opportunities, and position their companies for sustained growth. Marcia's expertise spans finance, operations, marketing, and sales, making her a valuable asset in today's dynamic business landscape. With a proven track record of driving results, she remains a trusted guide for those seeking to achieve their goals with clarity and confidence. About Infinite Profit: Infinite Profit offers a strategic approach to enhance revenue, profits, and overall company value through its Profit Booster™️ System. This systematic method relies on the vital 20% that generates 80% of revenue, employing a 6-Step Profit Booster™️ Formula. Infinite Profit emphasizes attracting leads and the ideal clients ready to purchase. Subsequently, it focuses on improving lead conversions and retaining existing customers, recognizing the cost-effectiveness of customer retention. The formula also delves into maximizing the average dollar per sale, increasing transaction frequency, and ultimately ensuring more profits. The approach incorporates a proven system of over 50 profit-boosting strategies applicable to any business, ensuring rapid and substantial growth in revenue and profits. Tweetable Moments: 07:00 0 "The day you open your business is the day you should think about how you're going to get out of it.” 18:24 - "That's a legacy, right? It's something we left a footprint on that changes lives and warms my heart to know that my footprint, carbon or not, is going to live forever because I created an entity that can continue without me." Links Mentioned in this Episode: Want to learn more? Check out Infinite Profit website at https://www.infiniteprofitconsulting.com/ Check out Infinite Profit on LinkedIn at https://www.linkedin.com/company/infinite-profit-consulting/ Check out Marcia Riner on LinkedIn at https://www.linkedin.com/in/marciariner/ Check out Marcia Riner on Instagram at https://www.instagram.com/marciariner Check out Marcia Riner on Facebook at https://www.facebook.com/marciariner Check out Marcia Riner’s books at https://www.infiniteprofitconsulting.com/books More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you

Feb 29, 202423 min

1834 – Effective Strategies for CEO Coaching and Self-Awareness with Kris Kluver

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President of Entrepreneurial Advisors, Kristopher Kluver. Kris Kluver has carved a niche in strategic advising, guiding CEOs and entrepreneurs to envision and execute their goals precisely. Kris emphasized the importance of having a clear roadmap and the role of a strategic advisor in helping business leaders navigate the often-tumultuous waters of entrepreneurship. He shared practical examples and tools that have allowed his clients to succeed, highlighting the transformative power of a well-crafted strategy. As a seasoned CEO coach, Kris understands the unique challenges that business leaders face. He shed light on the common pitfalls and how a coach can catalyze personal and professional growth. Kris discussed the value of having an external perspective to challenge your thinking, hold you accountable, and push you beyond your comfort zone. Kris's approach to coaching is not just about business growth but fostering leaders equipped to make impactful decisions. Kris highlighted its significance in every aspect of leadership and personal development. He discussed how self-awareness can lead to better decision-making, improved relationships, and a more satisfying life. Kris shared insights on how to cultivate self-awareness and the impact it can have on your business and personal life. Key Points from the Episode: Interview with Kris Kluver, founder of Entrepreneurial Advisors Work in strategic advising and CEO coaching Discussion of his book "Life on Your Terms: Discovering What's Next" Challenges of work-life balance for business leaders Importance of self-awareness for business leaders About Kristopher Kluver: Kris Kluver is a distinguished facilitator, acclaimed author of "The Aspiring Solopreneur, Your Business Start-Up Bible," and a seasoned entrepreneur with over 30 years of experience. His life's purpose revolves around aiding individuals, leadership teams, and business owners to achieve their dreams. Kluver's commitment to relationship-building is evident through his 100% referral-based business model, emphasizing client success and fostering trust. As the founder of Entrepreneurial Advisors, a strategic advisory firm in the United States and Europe, Kluver guides organizations of all sizes in priority-setting, collaboration, issue resolution, and improved communication. With a holistic approach, he employs simple tools and concepts to help businesses and individuals discover shared visions, master accountability, and form cohesive leadership teams for collective success. Kluver's diverse entrepreneurial background includes ventures in business consulting, real estate, online services, counseling, advertising, and financial services. Harvard Business School-educated in Entrepreneurial Strategy, Kluver is also an Honorary Fellow at York University in the United Kingdom. He and his wife, Reka, also conduct couples retreats focused on strategic planning methodologies to align couples and help them achieve their ideal life. Outside of his professional pursuits, Kluver channels his passionate and adventurous spirit into hobbies such as hiking, adventure travel, ultra-marathons, and global networking. About Entrepreneurial Advisors: Entrepreneurial Advisors (EA) is a dedicated strategy, facilitation, and coaching firm committed to empowering individuals and teams to realize and attain their aspirations. Utilizing proven tools, transparent facilitation, and seasoned collaboration, EA deeply invests in each client, measuring its success by the success achieved by those it serves. The firm engages in a humbling daily experience of working with leaders, playing a pivotal role in channeling each client's passion, drive, and success. The genuine honor lies in contributing to the focus and realization of clients' dreams, making EA a trusted partner in the journey toward personal and professional achievements. Tweetable Moments: 08:56 - "The biggest challenge with that is oddly it comes around for the individual seasoned leader to start giving themselves permission—permission to slow down a little bit and realize that just because somebody can, doesn't mean they should." 04:11 - "We need to define what an ideal, spectacular life looks like first—physical, mental, spiritual, relationships, our partner, our family, our friends, and our resources—time, talent, and treasure. How we're leveraging those, but define what that success looks like first, and then incorporate the business into that." Links Mentioned in this Episode: Want to learn more? Check out Entrepreneurial Advisors website at https://entrepreneurial-advisors.com/ Check out Entrepreneurial Advisors on LinkedIn at https://www.linkedin.com/company/entrepreneurial-advisors/ Check out Kristopher Kluver on LinkedIn at https://www.linkedin.com/in/kriskluver/ Check out Kristopher Kluver’s Course at https://kristopher-kluver.mykajabi.com/offers/CSCWBHRH Check out Kristopher

Feb 28, 202415 min