The Solarpreneur

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's going on Solarpreneurs?Speaker 2 (00:45):Secret Hack to book an extra two appointments this week and much more that's what's going to be in today's episode. We're going to jump into it. But before that, just want to give some thanks to all the people that have listened to the show. So pads, um, massive support and appreciate everyone that shared it. Appreciate the comments I receive. Appreciate everyone that is crushing it in solar. And let me know about it. That's what this podcast is all about, and that's what we're here to do with the Solarpreneur movement. And again, that's what we're doing with the podcast is helping you close more deals, generate more referrals, and have a lot more fun, hopefully, as you are out there selling some solar panels. So before we jump into the topic today, wanted to just invite you. If you haven't already checked out Solciety, go check it solciety.co have been getting great feedback from those that are already on it.Speaker 2 (01:47):Um, and if you don't know what that is, go back and listen. I think it was four or five episodes. Um, we did the Solciety breakdown on what it is, what you can expect in the training platform and why you should, you and your team should be on it. Go listen to that. If you haven't already and check out Solciety, it's going to help you close extra deals every month. And really just implement a lot of these things that you're hearing in the podcast. And it's so affordable. You guys, so go get on it. It's the best training platform that I've seen for solar. I've, I've done a lot of different training platforms. I think it's the most convenient because it's an app it's literally right in your pocket. So you can go train at any time at any hour. You don't have to have a log in.Speaker 2 (02:36):You don't have to remember your password. You're clicking on the app, you're logging in and then every month you're getting new content from the best people in solar. So if you're on an already update for this month, we are adding someone that knocks our content. Taylor McCarthy is going to be added on there, here, hopefully in the next couple of days. So you're definitely gonna want to get into that. Let's jump into the episode with all that being said, okay, I want to share with you guys something that I had forgotten about last week that helped me book an extra appointment. Okay. I only got one appointment from it, but, uh that's cause I didn't do it until later in the week. But if you follow what I'm going to tell you, it's going to get you an extra two appointments guaranteed in a week and who doesn't want an extra two solar appointments for the week.Speaker 2 (03:29):That's an extra two opportunities. You have to close up more deals. So here's what it is. Well, before I tell you what it is, um, I'll preface it. I had a rough week last week. I didn't close anything. And that's the first week that I haven't closed anything in probably a couple months, at

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on. Solarpreneurs we're here and this very special episode because we're alive at, I guess it's not door to door Fest, but, um, Danny Pessy Taylor McCarthy's knock star event here live in key west Florida, and we have got someone super awesome on the show with us today. We got my man, Alex. Thanks for coming on AlexSpeaker 3 (01:03):Daily. Thanks for having me. I'm super, super grateful to jump on. The first podcast I've ever done is exciting. Something new.Speaker 2 (01:08):I know. And it's well deserved too. You're crushing it. We've had conversations and I'm just super impressed with what Alex has been able to do and Alex Smith, right? Yeah. Okay.Speaker 3 (01:19):Got to make sure that the quarterback yeah. Most injuriesSpeaker 2 (01:22):Though. Okay. Okay. He played for Utah. It's my favorite football team. So it's a good name. He's also from SanSpeaker 3 (01:28):Diego. Yeah. Alex would like the quarterback to every one of my clients, literally every time. Cause they was like, like that's not a real name. I'm like, trust me. I told my parents that made it a little too generic. That's what I got. There you go.Speaker 2 (01:40):Well, this guy, he's the quarterback of solar. You can call him that because he is every time you throw in a solar deal, it's getting installed up there. So he's doing some pretty awesome stuff. So Alex, do you want to start off telling us kind of your background in a door-to-door, how you first got in the industry into solar and all that.Speaker 3 (01:57):So I went to FSU fun school, good times. Good memories met a lot of good people, developed a lot of bad habits. A lot of friends that kind of bring me in the wrong direction. Um, but it was a good time. It was part of growing and, you know, experience. I'm happy I had. So when I graduated from FSU or was about to graduate, I didn't know what I was going to do at all. All my friends already accepted the roles like 50, 60, $70,000 a year jobs. And I thought they were crushing it because I didn't go to any career fairs. I didn't show up to anything. And I was like, man, and then the interviews I did get, I didn't show up because the people that were recruiting me, I was like, I don't want to be like those people. Like I don't, I wasn't trying to say like an arrogant way or think about it go away.Speaker 3 (02:30):But they were trying to bring me in. And I was just like, I don't think they are very happy with where they're at. So I never went to any of the interviews. And so luckily someone I became friends with because he worked at a bar, he just hit me up and told me about the opportunity. And he's was in California, said he made $10,000 his first month. And I was like, that's a heck of a lot better than 50, 60, 70 K a year. And then he dropped the ball. It's going to be door to door. And he just done. And I was like, man, I was a

DOWNLOAD NOW Your FREE Closer Sheet here: https://closer.solarpreneurs.com/Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs! Your secret weapon to closing...Speaker 2 (00:45):You're about to find out what that is and how to use it and how to increase your closing ratio by at least 10%, all that, and more in today's episode, let's jump into it. My name's Taylor Armstrong. I'm here to help you close more deals, generate more referrals and make it more enjoyable to be in this awesome solar industry. Hope you're doing well. My voice sounds a little bit nasally it's because we had a little bit of a crisis. Just got back from an event and the knock star event in key west Florida, and a little weekend getaway after that got back and we noticed something smell and super strange in the house, thought it was the trash went and took the trash out. Then, uh, hit the gym. After that, when I got back, it still smelled even worse, like what is going on here?Speaker 2 (01:39):So I'm like, okay, I go and decide to get a drink from the fridge, open up the fridge. And I noticed there's like these fruit flies all over the place. I'm going to kind of, that's weird. Then I open up the freezer. This is our spare Ridge. We have, uh, in our second bedroom here, open up the freezer and just the nastiest thing I've ever seen. All this meat just gone that ground Turkey, chicken, apparently our fridge and our freezer got shut off. I don't know what happened, but just nastiest smell. You've ever smelled a smell like a dead body in there. And I'm having nightmares about it. I don't know if I need meat for a couple of days, at least. So anyways, long story short, that is why my place smells terrible right now. Got all the windows open. So you can probably hear crickets chirping outside stuff going on, because look, if I close the windows, I'm going to pass out right now.Speaker 2 (02:37):So that's my explanation of why it might be some little nasally or something going on here, but let's jump into it without further ado. I'm going to tell you guys about a secret that I was presented with at this event. And if you haven't followed Taylor McCarthy, Danny, PESI over at knock star, they're doing awesome things. Nominee. I'm going to be sharing a lot of what they shared with us and also just networking with other people there. This is why it's important that you go to events. You don't have to go to every event. Okay? Sometimes I get a little carried away. You go into too many events. I know I've talked about that previously in the podcast, but try to go to, I don't know, an event a quarter or at least a couple of times a year, right? Pick a few events that you can go to to further your craft and network with other people.Speaker 2 (03:31):Okay? Cause that's what it's all about. That's how you're going to make improvements. They say your network is your net worth. And I can def

Ready to capture the hearts of your customers? Get started with SendOutCards by clicking this link https://www.SendOutCards.com/u/starms/sendTune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's going on. Solarprenuer its Taylor Armstrong here with another episode.Speaker 2 (00:45):Hope you're doing well. Hope you're crushing it this week. We're going to dive into a topic today to help you crush it even more. So let's hop into it before I do that. Just want to preface. I am out here in my living room. It's a Saturday four. O'clock here, my kids asleep in the other room. So if you hear a break in the audio, if you hear a kid screaming, that means he woke up. Hopefully he won't. But just wanted to preface that. Let's jump into it though. Saturdays, hopefully you're out crushing hard. Hopefully you were hitting some doors today. I want to talk about why you should be taking pictures with all your customers. You probably heard, I think six, seven episodes ago. I did a podcast on why you should take video testimonials with your customers. That's I think the preference, first of all, try to get video testimonials with your clients.Speaker 2 (01:45):But if you can't do that at the bare minimum, get pictures with them. So we're going to hop into a couple of reasons why you should be taking photos with all your customers. Okay? Number one, if you get pictures with your customers, it is great for posting on social media. If you follow me over on Instagram, Facebook, you've probably seen, I have made an effort to be posting at least a picture or a video testimonial with every one of my customers. And guess what? I've been doing that about three weeks now, and I've already gotten a referral just from doing that three weeks. I don't even have friends here in San Diego. Really? I should say friends that are homeowners, but I got a testimony or I got a referral who was actually someone in Utah, someone that I went to school with, haven't talked to, and I don't know for five years, probably he hits me up.Speaker 2 (02:41):He says, Hey Taylor, I didn't realize you do solar, but I see you posting these videos, these pictures. Can you get me some information out of the blue haven't talked to the guy for five years, hits me up, asked me for some info. So that's why you need to be posting on social media. Just post on your stories, post on your timelines. I'm still learning this. There are guys that are way better than me at this, but bare minimum. Start just posting it on your stories. Go on Instagram, share it. People are going to notice that. And you're going to get referrals just from doing that. So that's the first thing. And the number two, if you can get a picture or a video with your customers, it's going to just keep your quiver full your quiver of stories to use in your closes with your customers.Speaker 2 (03:34):Hey, hopefully, you know, by now you need to be using stories. As you

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:00:41):What's going on. I am excited for this episode. We've got someone that's been a long time coming with us on the show today. I've seen him speak probably three, four times. Now he's been on stages all across America and speaking of America, he loves America. He's got add a flag in the background here. So love that about our guests today. We've got, uh, Ian went on the show, Ian. Thanks for coming on with us.Speaker 3 (00:01:05):Yeah, for sure. Thanks for having me, dude. Appreciate it. Glad we can make it happen. Finally, you chasing me around long enough.Speaker 2 (00:01:11):I know sometimes I got to bug people, but it gets, we're used to that knocking doors. Right. So, Hey, how you doing man persistence? Well, yeah, I know it's an honor to finally have you on. And um, I obviously heard you speak last at the door to door Fest event and I was in Dallas, um, a couple months ago now I think. And uh, so yeah, Ian, you do quite a bit of speaking now, is that right? Speak at a lot of sales conferences and stuff like that?Speaker 3 (00:01:37):Yeah, I mean, I do. I do, uh, you know, anytime, anytime I can, anytime I'm invited. So it's been, it's been cool. I've, I've had the opportunity to speak in it quite a few in the last, uh, in the recent months. So yeah, man, it's been, it's been, it's been a fun time. I love, I love speaking, so I love being able to teach in that environment. So it's been cool.Speaker 2 (00:01:56):Yeah, no, it's been awesome to hear for me. I think I first heard you probably door to door con I don't know, probably like four years ago now, so been a little bit. Um, but yeah, I know you've spoken all over and for, for our listeners that don't know Ian, he is a sales trainer and marketing expert. Um, I mean top door, uh, door to door for like dish satellite for years and years. And now I correct me if I'm wrong, Ian, but now mostly just consulting in them, building up your, uh, Patriot brands in speaking at events, stuff like that, right?Speaker 3 (00:02:31):Yeah. Yeah. So I was, I was with, uh, I was with dish one or now they're known as caliber for my entire career in door to door, um, which I started in 2009 and I ended just barely like maybe, maybe a year ago, almost so, you know, 10 plus years. Um, and, uh, so I, I sold for them for, you know, four or five years, and then I, I trained a little bit. Um, and then there, I just, I realized that what I was doing was, was working on a big scale. And so they actually had me come in and, and run the training program for them. So I built the training, I built the different training programs or different training, um, courses and things like that, that they used throughout the company for leadership and reps. And, uh, and then eventually I also took over all the marketing when we rebranded to caliber.Speaker 3 (00:03:19):So, um, awesome, awesome, awesome time that, you know, that time that

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Boom, shake the room of what is going on. Solarpreneurs, Taylor Armstrong,Speaker 2 (00:46):Ready to light some fire under you and get you crushing the rest of your summer. Hope you're doing well. We are in August. Now, the timing of this recording and crazy how fast the time has gone. You got one month before, basically the end of the summer. So let's go. If you aren't where you are wanting to be. Let's push hard. After this last month, we had a meeting last week where, uh, Jason newbie, the guy I work with, he showed us this video by Gary V up to post it in the show notes, but where he talks about how August is his favorite month for those that don't follow Gary V. He used to work in the wine industry and he talked about how August was basically the month where all these wine, uh, I don't know, whatever you call them, white and people who wait, make the wine.Speaker 2 (01:42):Um, okay. I don't know what the word you can tell. I don't drink wine, but the guys who manufacture the wine, right? He was talking about how they take August basically off because the whole days you think in Thanksgiving, Christmas voles, they're just slammed, slammed with customers and making tons of wine during those months. But August it's kind of their slower month. So Gary V said, he always pushed extremely hard during this month because he knew the rest of his competitors. Guess what? They're all in The Bahamas, they're out snoozing. They were taking a nap. So we should think the same way about August. Go look up that video. If you haven't seen it, push extremely hard and don't let up just because of summer is going. I do have regrets when I sold at pest control. And that is, I would always slow down in August.Speaker 2 (02:32):I knew, okay, I got two more weeks left. I'm going back to school. I'm going to slow down and enjoy the rest of the summer. I'm going to take it easy. But solar, we are a new breed of salespeople and we do not slow down. We speed up. We Zig when other people are zagging. So let's go. That being said, got done with my little, uh, rant on August today. I want to talk about a couple of things you can do to just access that motivation and really turn your bad week into a good week. Got a couple of weeks recently where they started off pretty terrible cancellations appointments, fallen through things out of my control, HOA issues and some tough situations that really got me de-motivated to start the week. And I want to share a few things I've done that have helped me turn those bad weeks into good weeks.Speaker 2 (03:29):So just in general though, before I hop into those, just yet general, you should be working as a team. This is something I talked about. When I went to a Sam Taggart's event, he's a little door to door tour, go back and listen that episode if you haven't already. But he talked about how door to door sells. It should be similar to like riding in a pack of bikes and Peloton, right? You look

Tune in now and don't forget to sign up for www.solciety.co!Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. All right,Speaker 2 (02:01):Welcome back everybody. If you guys are not familiar with me, my name is James Swiderski. I was one of the, uh, original co-hosts and guests of the Solarpreneur podcast. You guys are listening to. I helped Taylor build this up a few years back. Some of you may know me from my sales training program. I used to have called the Solar Spartan system, which is now uploaded for free, or my marketing agencies, Solarpreneur. I've been in the industry for about six years now at this point, I've owned and operated my own solar company, um, marketing as well, sales training, and, uh, Ben really an integral part of every aspect of this industry. And one thing has remained consistent throughout my career within solar. And that is training solar reps. I've trained over a thousand solar reps at this point directly, not just through videos or podcasts like this.Speaker 2 (02:56):I've actually been in the room training, sitting with reps, working with them through their mindset issues, their tactics, going out on the doors with them, listening to their calls and coaching them with over a thousand different reps. And the purpose of this series train to win is to put out some content for you. Business owners specifically, um, this podcast has primarily catered towards reps, right? And yes, we've thrown into marketing strategies and whatnot in here, but there has not been any, any specific content for how to actually train and scale a sales team, which is what I have been doing personally for the better part of six years. I've trained and scaled teams, upwards of eight figures per year. My own sales team. I'm managing over a hundred reps at one point, and I've got a couple of tactics and strategies I want to talk about over the next coming months, um, within this podcast format here.Speaker 2 (03:53):So if you like this type of content, keep tuning in, you're going to see train to win on each podcast episode. And it's going to be primarily for business owners, VPs, directors, anybody who's managing and growing a sales team. Now let's dive into today's topic and my case study and story I want to talk about here. This is stuff that I have really only taught with my personal clients. I'm working with some of the largest solar companies in the country. Um, this is stuff that I have not actually legally been able to share. I know this sounds like marketing hype and whatnot, but this is stuff I have not actually been able to share because of contract rule like obligations and, uh, privacy with clients and whatnot. And I couldn't share the exact case studies and things like that. And quite frankly, it's stuff that I wanted to keep for myself when I was operating a company a few years back, but the table is, have quite literally turned and things are different now.Speaker 2 (04:52):And I could come out and talk about some of these strategies for you to benefit and implement within your company. So the $3.2 million weekend sounds like a

Don't forget to visit the following:https://knockstargivesback.com/give-backhttps://thesolaracademy.com/https://www.solciety.co/ Speaker 2 (00:42):Solarpreneurs. We have another exciting guest today. We're back with another episode. Hope you guys are doing well today. We have someone that's been a long time coming on the show. If you're on Facebook, you had to have heard of him by now. We've got the one, the only Solar Joe. Solar Joe, thanks for coming onSpeaker 3 (00:59):Today, man. Thank you for having me, but I'm actually a good and bad cause. First of all, thank you for having me on the Solarpreneurs podcast. I've been a big fan of yours for years, man. And um, I just being invited on is, is a big honor. So thank you. But I did, I have to follow Jory Sullivan's story. I mean, how was anybody starting that one, then I'm going to do that to me.Speaker 2 (01:23):Well, we might have a few, we'll have a few between that. So don't worry. You're not going to be right after him.Speaker 3 (01:30):Some crazy stuff. That was a good one.Speaker 2 (01:33):Yeah, this is awesome. But no, we're excited to have you on. And um, I just said Solar Joe, cause I don't even, I don't even know how to say your last name. LikeSpeaker 3 (01:42):I'm still trying to figure it out myself, but uh, I think it's something like MousakheelSpeaker 2 (01:47):Mousakheel Okay. That'sSpeaker 3 (01:50):Really the number one reason why having a nickname, solar, Joe, I would go into, I would go into a home and you know, after I leave, I would write my name, Joe Mousakheel and my phone number. And they would save it in their cell phone as Joan was skill and my number. And they would never find me like, who was that guy? What was his name? So I decided to start doing solar Joe, whenever I left. I said, save that in your phone. That's Solar Joe. So when they look it up, they just remember solar started selling it and I come up. So that's literally how I got solar done.Speaker 2 (02:21):Okay. It makes sense. Yeah. No, I figured out, I figured that was part of the reason where's that last, where's that name from even what does thatSpeaker 3 (02:28):My family originally? My, both my parents are from Afghanistan.Speaker 2 (02:33):Oh, okay. Gotcha. That's crazy.Speaker 3 (02:35):So when I was a kid, I would say on propaganda, Stan, everybody, like, where's that place? What Afghanistan? What is that? Now? It's Afghanistan. Everybody knows that it's a different dynamic and I was a kid.Speaker 2 (02:47):That's awesome. Hello name? Can't say I've had, uh, anyone of Afghanistan descent here on the show. So you're the first to say that anymore. Well, cool man. Um, no excited to have you on. And um, yeah, for those that don't, everyone should know Joe at this point, but yeah, he has probably the best, uh, Facebook group for solar. He runs a solar objections group. Um, and they do a lot of like live streams in that, on how to overcome objections and really just some awesome content. So definitely if you're not in that group, I would suggest go and join it today because you're not going to want to miss the fire he has on that.Speaker 3 (03:24):Thank you so much. And I feel like I'm just like the host, right? I'm just like, yeah, let me get the best soul pros in the country to do interview. They give trainings and try to organize it. Yeah. So that the page is clean and it's really like, we're getting good value content as opposed to like recruiting and kind of spanning stuff. So I think prior to making sure it's clean and try to get as much value as possible, but thank you so much for that.Speaker 2 (03:47):Yeah, for sure, man. No, I'm trying to, we, I have Facebook group as well, so we're preneurs, but all I know I don't do as a n

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs Taylor Armstrong here. Hope you're doing andSpeaker 2 (00:45):Well, hope you are crushing it this summer. Can you believe we are already almost through this summer? So crazy. If you were behind in your goals, make sure you push even harder than you think. Cause I can't believe we're sitting at the end of July. As I record this episode here, I'm like, how did it get to be already more than halfway through the year? We got a bunch of summer reps that I'm working with here and they're going home and like two weeks now, like how did time go so quickly? So let that serve as a wake up call to you. If you were behind on your goals, light some fire under yourself and let's get rolling because summer months they're the best time. And depending on where you're at, it's probably, I guess, unless you're selling in, you know, Australia or other side of the world these summer months, that's when people are getting their high bills, they're running their AC and they're feeling the pain of the electricity.Speaker 2 (01:45):So make sure you use that to your advantage. So today's topic is going to be a little bit different. Yeah. I'm going to tell you right up front, we're going to be talking about Solciety. If you've been listened to the end of the episodes lately, you've likely heard about our program that actually just released, it's called Solciety. I'm going to be dropping you all the details about it, giving you all the scoop, all the information and hopefully getting you fired up to get on the platform. Because in my opinion, it's the best in the industry. You're going to want to be on it for sure. So tune in to the episode, if you want to hear about it, if you hate training, if you hate hearing how to get better. Well, first of all, probably don't even listen to. So we're pretty we're podcasts in general, but if you hate that stuff and you hate investing yourself, then don't listen to this episode because we're going to talk about why I think you should invest in yourself through Solciety.Speaker 2 (02:44):Before we get to that though, just wanted to thank everyone who has shared the episode, who is tagged me on social media, who has given us shout outs here at Solarpreneur. That is the best way that helps us reach more people is just by you guys, me and sharing it on social media, sending it to people who can benefit from the episodes we have. So want to thank you from the bottom of my heart that has helped us grow the podcast and let's launch it even further. And again, let me know if there's anything I can do to help you guys. I love my listeners, love the audience and I always want to be delivering content that is valuable. So if you hate it, let me know if things aren't helping, let me know. And let me know if you have suggestions for guests or for topics that we can discuss here on the show.Speaker 2 (03:39):So with that being said, let's dive right into this. So I'm going to tell you a little bit, the backstory behind Solciety, why we created it, what the goal is with it. And then I'll tell you all the features and why you should be getting in on it. It's a little backstory here. You've probably heard kind of when I got into the industry, it's been about little over five years, 2016. I started in Cor

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:01):Hey, Solarpreneurs. What's up. Taylor here just wanted to give you a quick intro to this episode. It's going to be James Swidersky on, and he's doing a little series on how we're implementing trainings for companies that would like to uplevel their sales trainings. As many of you may know, we launched our new Solciety training app were already getting great results with it. So James is going to talk about a few things that we're able to implement within the app and ways we're getting great results, whether you're on Solciety or not. You can go and implement these things today, but you can also go and book a demo at Solciety.co. So hope you enjoy the episode and we'll see you on the inside.Speaker 2 (00:45):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 3 (01:25):Solarpreneurs. What is going on? My name is James Swidersky. And for those of you guys who don't know me, go back a few episodes for the intro. I don't want to bore you guys to death. I just want to dive right into the content today here. And I want to talk about how to hold your reps accountable. Now this is going to be primarily forward business owners, VPs directors, managers, on how to hold your reps accountable, get them motivated, and specifically my four step formula on how to do this. Just an absolutely killer formula on how to cut through the BS. Cut through excuses of, oh, I'm working 60 hours a week. I don't know. What's not working. Uh, oh, I swear. I'm putting a numbers. I'm working really hard. It's going to cut through all of that crap and just get straight transparency on the performance of each rep.Speaker 3 (02:10):So you can make critical training and hiring decisions on a regular basis to scale your company. Have you enjoyed that type of content? You know exactly what to do. So let's go ahead and dive right into it. What is the formula to hold reps accountable? First thing I like to do is identify my activities. That reps are supposed to be performing on a daily basis. You'd be very surprised how many companies don't have this clearly communicated within their organization. The best way I used to do this and currently do this with my team at epic as well. Although not solar, it's the same thing. And I learned how to do this in solar is I actually have flat screen monitors up in the office where we are projecting everybody's metrics. It is just a naked organization with metrics and metrics. I see every single as it's scrolling through how many appointments they've set, leads, calls, call time presentations, their close rate, everything transparent.Speaker 3 (03:08):The entire company can see what's going on. The entire company could see what kind of numbers we're doing as an organization. What's our revenue look like, right? What's our deal, uh, install rate. They see everything. Transparency is absolutely key here. Now that's just kind of a bonus, but we want to identify the activities that reps perform. So it's probably going to be a nine times out of 10 door knocking appo

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs!Speaker 2 (00:41):We're back with another exciting episode and we have a special guest on today. Come on from the heat of Las Vegas, the summer heat. We got the man Mikey Lucas on Mikey. Thanks for coming on the show with us today.Speaker 3 (00:56):Yeah, dude. Thank you. Thank you for having me. Yeah,Speaker 2 (00:58):It's my pleasure. And we were lucky enough to have him out in San Diego, hanging out with us live in the studio. He had normally he's in Vegas, but yeah, I don't know how you survive that heat man is a feeling good. The San Diego weather, like it. It's unbelievableSpeaker 3 (01:11):Dude, on the beach like two days ago. And I was like, I miss this.Speaker 2 (01:15):I know, right? Yeah. Tough to leave here. Um, yeah. I don't know how you guys do it knocking in Vegas, butSpeaker 3 (01:22):Stay hydrated.Speaker 2 (01:24):Yeah. Yeah. But, uh, yeah, I got mad respect for you guys out there working in Vegas. I know you've been in this, uh, quite a long time. Mike, you're one of the vets for sure of the industry. Do you want to tell us a little bit how you got into solar and um, how you ended up in Vegas? All that good stuff. Yeah.Speaker 3 (01:39):Yeah. That's why I got recruited, um, by a, a alarm company, um, back in 2013, um, started out in Baltimore and then went to DC and then Fort Lauderdale, Miami, um, I wasn't really sold on the fact of like door to door. I didn't know it was this big of an industry. I had no really clue at that point. Um, they, the guys that recruited me originally and were like, yeah, like you can come out and make like, you know, 60, 70 grand, a hundred grand, whatever in a summer. And I was like, oh, well, the restaurant that I worked at was really slowed in the summer and school was out during the summer. So let me ask my restaurant to see if they'll let me go. And I did. And they were like, yeah, you can, you can leave and come back. And I was like done sweet.Speaker 3 (02:21):I was like, Hey, like, would it make sense for me to let them get more hours? I'm like the rookie at the restaurant, you know, 20 years old, 21 years old. And uh, they're like, yeah, that's totally fine. Like no big deal. Like you're going to go do your thing. And I was like, yeah, I'll come back for busy season for conventions at the restaurants in Vegas, on the strip. And, uh, yeah, went out. Um, absolutely got crushed my first, like three weeks, um, in, uh, in Baltimore walking those massive stairs, but uh, selling alarm systems and it was, you know, it was, there's some good crime out there. So like, you know, people were buying alarm systems, but then I knocked into, uh, two different ladies, uh, in DC at that time, which is just like just, you know, around the corner Baltimore. So, um, I saw, I saw a yard sign out and I was like, you know, our house is powered by the sun or installed for free or whate

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Boom! What's going on. Solarpreneurs Taylor Armstrong here.Speaker 2 (00:47):Hope you're doing well. Hope you're closing deals. Hope you are surviving the heat of the summer. If not come on down to San Diego, we'll take care of you. Summer here is like 80 degrees, 75. So not too bad recently had, um, some people from Vegas down hanging out with us and I'm like, man, how do you guys knock in that summer heat? I don't know how you do it. So for those knocking in the desert heat, you got my respect, but speaking of heat, we're going to be bringing you the heat, the fire today on the podcast. So I hope you are ready. I hope you're buckled up. Let's dive into it before we get into some awesome content though. I wanted to thank those that have gone and left reviews. I appreciate it so much. And I appreciate those that share the podcasts that tag me on Instagram that, uh, send it to friends, send it to people who could benefit from the content we are dropping.Speaker 2 (01:43):That's truly how we're growing the podcast. And that's how people are up leveling themselves in the solar industry. Because the more you share it's good karma, right? When you share good things, good things are going to come back to you. So appreciate that. So why don't I give a couple shout outs, um, on their reviews, we're seeing, um, we got, uh, Sean Zappa. He left early view for us here in July. He says I was struggling with some things. So I searched for a podcast to see if anyone could offer some value. And wow, the guy has made a video about everything I needed highly recommended. I'm so not sure what video you're referring to Sean, but glad we could help you nonetheless, glad you were getting some good nuggets from the podcast. Uh, we got Jacob Lee of OTB productions. He says value, value, value.Speaker 2 (02:35):Been super helpful as a new member in the solar community loved the way that Taylor teaches. Very easy to understand and identify with. Appreciate that Jacob Lee guys love it, keep doing what you're doing. And that's all we ask. We're dropping free content every week. And all we ask is that you share it with people and you know, if you like the content, even if you don't like it, go leave a review and send me the feedback. Okay? Cause we love hearing feedback. Good, good or bad. So let's dive into the podcast today. We're going to be talking about a specific objection that I got actually pretty recently. And that objection is Taylor. What happens for moving soon? Solar doesn't make sense. We're going to be moving soon. So we don't really want to do this. And there's a lot of people have good responses to this objection.Speaker 2 (03:28):I'm going to tell you why I'm doing the show is because I heard a super good response or a super good way of overcoming this that I want to share with y'all. But the way I typically would overcome it before I heard about this cool secret technique is I would just say, look, um, they've done stu

Tune in now and don't forget to sign up for www.solciety.co!Speaker 2 (00:45):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 3 (01:24):What is going on Solarpreneurs. This is James Swiderski back with another train to win, where we are giving you the tools, strategies, techniques that you need to train world-class solar teams. And in this episode, I'm going to be talking about the lessons I've learned the hard way from training over a thousand reps, personally, in the same room with them through my own companies, through my clients and giving you some of these key tactics and mistakes to avoid so that you can build a world-class sales team yourself to scale your company to the moon. And if you like this type of content, stay tuned because I'm going to be coming back for more episodes. Um, right now you're going to be hearing a lot of me over the next couple of weeks, but after that, we'll dial it back to like a monthly visit I'll pop on and Taylor will be the primary guy as always the guys you liked, you liked the most, right?Speaker 3 (02:16):We all want to talk about Taylor. We all know he's the man, the myth, the legend, he's the guy, the head honcho. So I don't want to steal the light from him here. So here we go. Let's go ahead and talk about some lessons I've learned from training reps. And I want to give you my background on this too. So you see where I'm coming from and where some of these methodologies and strategies I've learned have come to pass. And the reality is my method of training reps is pretty different from what's happening, not only just in the solar industry, but any industry altogether. Um, I think that the solar industry is a little behind the times when it comes to training, developing, uh, teams marketing. So one of my core strategies and my, and how I adopt these philosophies and have gotten really great results with clients in the past is actually looking outside of solar, looking in more established industries, like real estate, um, and applying those methodologies to my team.Speaker 3 (03:14):Uh, and some of them are right, but some of them don't, and I'll be very Frank with you. What's working. What's not, um, we're only talking about what has worked well here on the show here. So, uh, how I really got into training here, which is the first important thing I want to talk about, um, is I actually was running daily meetings, right with the first company I ever worked with. This was, uh, five years ago, Evel our solar over in Utah. They are no longer in business, but, um, at the time, uh, we were doing, I would say about eight, 8 million per year, um, about a year into my career. And we were running daily sales meetings came out about 11 guys. And these sales meetings were a couple hours long. They were going really well. And our company was looking for additional sales training, right.Speaker 3 (04:03):My team. Um, and me, my time was running thin as a manager spending so much time with my reps. We didn't have a scalable system. We didn't have a, uh, course or anything like that. So our company w

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):Yo, what's going on. Solarpreneurs. We are back with an amazing episode here and someone that I have been trying to get on the podcast for a little while here. We've got a Jory Sullivan in the house. Jory, Thanks for joining us today.Speaker 3 (00:57):Hey man. I appreciate it. Thanks Taylor, for having me on.Speaker 2 (01:00):Yeah, it's my pleasure. And we're excited to have Jory on, he is the VP of sales for at legacy. One of the VP of sales for legacy he's growing his teams like crazy. They're pushing tons of accounts and just doing some incredible things. Uh, met Jory actually at, uh, the last Knockstar events were hanging out there. Did you come to that? Uh, that, that sauna place, Jory? I can't remember.Speaker 3 (01:25):Yeah, we did. We connected in the sauna,Speaker 2 (01:29):So we were probably sitting naked together in a sauna, maybe. So God, I don't know if I talked to you in there, but got to know some guys on a personal level at that event at the end. Yeah,Speaker 3 (01:39):That was wild. Shout out to Danny Pessy for calling that one out. Yeah. KoreanSpeaker 2 (01:43):Bath house. You guys haven't been there. It's a good place to get to know peopleSpeaker 3 (01:48):If you're ever in Dallas, Texas go to a King Spa. Yeah.Speaker 2 (01:54):Yeah. You will not be disappointed. It was amazing experience. So yeah, it was fun hanging out with the jury there. And then also we realized after the fact that we're actually in North Carolina at the same, same place, same time, but unfortunately we couldn't connect there, but I made the realization later. Um, but yeah, so Jory, I'm excited to have you on here, your story. I know you're growing your teams at time. So first you want to kind of get into how you got into soar and just your background and all that stuff.Speaker 3 (02:23):Yeah. Yeah. Um, I mean, it probably goes even deeper than that. Um, and to, and the door to door sales, right. Uh, um, cause it all led to this like the, where we're at now and it's like, it's like the story, I don't believe in like omens, but like it all just happened, um, for a reason. So basically, um, I, I remember like I was washing dishes the summer before I'd ride my bike at 5:00 AM, three miles to go wash dishes to be treated like crap. And I was the worst employee ever. And so they told me I couldn't, I wasn't good enough to busboy. That's how bad I was. And I remember I worked my guts out some summer for, um, on my, um, in my 16th, uh, summer birthday. And I made like $2,000 and um, I got a small scholarship to go run track, um, many pounds ago and, uh, it's to Iowa.Speaker 3 (03:18):Right. And, uh, I couldn't afford a, a bus or plane tickets couldn't afford a bus ticket, but I could afford an Amtrak ticket. And I was 20 minutes late to the Amtrak. And then, gosh, track. Apple's about 30 minutes late because thr

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):What's going on top in the morning to all our Solarpreneurs out there. We are back with another exciting episode and we've got a familiar face on, he's been on a couple episodes previously, and we're going to be starting up sort of a new, um, kind of interview series we're doing so familiar faces James Swiderski. What's up, James. Thanks for comingSpeaker 3 (01:02):By Taylor. Thank you, Matt. Thank you.Speaker 2 (01:05):My pleasure. My pleasure. And so James we're, we're talking off camera just about this new kind of calm set concept of training we're doing, which is sorta like on the company level issues we see. So you were on kind of introduced this, um, I dunno, series we were talking about kind of what the thinking was behind it.Speaker 3 (01:29):Yeah, for sure. So the new series we want to do is called train to win. And more specifically, we want to give company owners and I guess more ambitious reps that are looking to really scale their sales, some tools and strategies on how to actually develop out their sales skills. Um, this is not just specific to solar, as far as, um, people struggling with training in general, it's a epidemic in multiple industries. And, um, for those of you who are not familiar, I am the founder and CEO of a trained in global training company called epic. And what we do is we help multi seven figure companies scale past eight figures with their teams, hire reps, develop systems and processes around that. So what I'm going to do is pop on once in a while, do a solo episode about some of my experience with having trips and over a thousand reps with my company as well. So that'll be for you business owners out there, um, train to win tune in, listen to that for some specific tactics on how to train and scale your sales team. So yeah,Speaker 2 (02:38):It's a stuff that we should all be talking more about for sure. A hundred percent. And the reason I thought it was a good idea is just because there's such a disconnect in the training, in the industry, on the company and the rep level. Um, I remember starting out, I struggled with it a ton of just getting good, getting and finding good training and then actually implementing it because how companies do you know, James? I'm sure you've seen it, where they bought the card on use. They bought these trading platforms and what do they do? They didn't even hop on it. So that's a huge problem. I mean, I don't come me as a boss, thousands and thousands. Um, I mean my, my previous company I was with, we spent, I know a ton of money to get the card on you and yeah. And on it, and then it didn't increase ourselves.Speaker 3 (03:22):So solar either. That's the thing. Uh, um, I would say solar is even a little behind the eight ball on it, but the, the statistic on that actually there's over $1.5 billion a year spent on enterprise training for sales teams. Okay. And this is crazy. This stat was done by e

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):What's up Solarpreneurs Taylor Armstrong here to change your life as a soar sales professional, we are back with another show today, got an exciting topic, and we're going to jump right into it. I hope you enjoyed the previous episode. We have Lenny Gray the master of door to door on. So if you didn't go listen to that, go check it out. He's written two books, amazing episode have gotten great feedback. So thanks again, Lenny, for coming on the show with us in this episode, we're going to do something that I don't think I've actually done before. And that is actually take a topic suggestion from our audience, from our Solarpreneurs. So guys, if you have a topic suggestions, people you want to bring on things you want to talk about things you want to jam on. Hit me up. I'm on Instagram, I'm on Facebook trying to be more active on there.Speaker 2 (01:37):So I'm send me a message. Let me know if you have suggestions, feedback, just anything really appreciate the comments and tips that you guys give me. And it's nice to be able to interact with, with my crew, with my solar peeps. So this tip actually comes from, um, someone that doesn't actually have their name on Instagram and talk to him. So I apologize that I never got to your name on here, but Instagram is WVRRVN. Give them a shout out if you want to go follow them. One of our solar friends and he sends me a message. Um, so it was about three weeks ago. He says, Hey brother, been listening to your podcast over the past few months, getting tons of value, have an idea for a topic, no one discusses too much on overcoming negative online reviews. Is this something you can help the community discuss?Speaker 2 (02:34):Well, my man WVRVN I hope that's not your real name unless you're some kind of droid. Okay. But, um, that's his Instagram handle. That's what we're going to cover today. We're going to jump into it. And it's something that has at times come back to bite me negative reviews. I know a lot of people, especially guys with our bigger companies. Sometimes they struggle with these and it's something that, um, guys have to learn how to overcome. Guys, have to learn how to really turn in a strength. How can we overcome this objection? So I've got three tips. I want to share with you going to be quicker episode. We're going to jump right into it. Share three tips. Things that I do that have helped me and things that I've also heard from guys at larger companies specifically, specifically at Vivint Solar. I know that's a huge company.Speaker 2 (03:27):I have a lot of friends that are managers over there. Um, I guess I should say Sunrun now because they are now Sunrun direct, but they're a large company. Um, had some pretty terrible reviews. I know that I looked him up and one time I was considering going in selling with them and this was something I always came back to is like, how do you guys sell with so many negative reviews? Like I lose deal

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):Ok What's going on Solarpreneurs. We're back with another show and we've got at legend in the door to door industry. He's written multiple books now, and I'm super excited to have him on the show. We've got the one, the only Lenny Gray. So thanks for coming on the show with us today, Lenny. Absolutely. I'm looking forward to it. Thanks Taylor. Yeah, I'm super excited. And we were talking just, um, before the recording here, how I just finished your new book that came out and, um, I had been posting just a little, like, you know, highlights of it on my Instagram every few days. And it's crazy. We've been getting just message after message. What is that book? I've never seen a book like that, but it's sent off probably 50 messages and, um, should have put it in the title. Cause I kinda got sick of sending out the same message. It's the next door to door or door to door a millionaire.Speaker 2 (01:34):But yeah, so people loved it. So congrats on the book. Plenty. It's huge accomplishment right in a book like that. So no, thank you. I appreciate it. So I, uh, it's kinda funny when I wrote the first one, it was really to kind of get out of the door to door sales industry. I was kind of doing some other things and I thought that was kind of my stamp on the industry and it threw me back in, uh, more violently than ever. So I, uh, I jumped back in and again, the first book I wrote was eight years ago. So this is uh, eight years in the making and the second book. And it's definitely, as it says in the title, it kind of takes things to the next level. So a lot more experienced, uh well-versed door to door reps seem to appreciate the second book a lot better even than the first one.Speaker 2 (02:16):Yeah. Yeah. That's how I felt for sure. So yeah, I mean, it's gotta be a ton of work right. In a book like that. I mean, I've thought about random book, but I'm like, man, it seems like so much work. So where you always well, at what point did you decide that you needed to write even a second book? So I, you know, I was an English minor in college, so I figured I'd put that to good use maybe. I don't know, but uh, didn't really have, uh, you know, a desire to write a book necessarily, but boy, I just had so much experience in so many things and it kind of another motivation for me was when I first got into the door to door sales, like late nineties, right. Forever ago, I'm a dinosaur. But when I got into these, uh, into this industry, I mean literally the company I worked for handed me a training manual that was, you know, 10, 15 pages long.Speaker 2 (03:04):And I was like, that's it? And, and I felt so unequipped to go out and knock any doors. And so I, I just felt with that as my background and then also what I heard and what we still hear in the industry unfortunately, is kind of the lie cheat and steal your way to the top. Like I just, I didn't love that at all. And I, and I I'm just so anti that, that I

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Come on. Y'all let's go.Speaker 2 (00:46):Taylor Armstrong here back with another episode, decided to switch up the intro a little bit, um, for those that have done that workout program, insanity, maybe that sounded familiar. Um, I, I do that intro because, um, during 75 Hard, the workouts, I was doing twice a day, decided to do some insanity for old time's sake. So for all my Shaun T fans, my workout friends, hope you like that intro for those that don't know what I'm talking about. Let's jump into some solar knowledge. We're going to be bringing some heat today, talking about the number one way you can train your reps. So this can be specifically talking to managers, team leaders, anyone that's trained to help grow their office, but guess what, if you are a regular sales rep, if you are trained to improve your abilities and learn as quick as possible, then this episode is also for you.Speaker 2 (01:48):So we're going to get into it. But before I jump into that to have a couple exciting announcements that wanted to share with my peeps, with my Solarpreneurs. And so, um, recently our team, we did a merger with, um, those of you that follow sells. Um, legends sells legends in the industry. Jason Newby may have heard of him. He was the top rep at Vivid for years, um, top alarm rep, and he started a solar company here in San Diego. So we did a merger actually with his team. Um, so I was working for a company called Switch to Solar. Now we are all combining we are future home. So if anyone is looking to make a switch and come join the revolution here, but future home and bring that up because Jason, his team, they are dropping a ton of value in things.Speaker 2 (02:47):They share things they post about. So definitely go shoot them a follow Jason Newby. And then, um, their Instagram is Future Home, go follow them. We're going to be posting and we're going to be changing the industry. Um, we're helping the team grow a lot. So that's the first exciting thing. And then the second is, um, just wanting to think or Solarpreneurs all our listeners for checking out the Taylor McCarthy episode on those two episodes today. And I really appreciate all the people that have shared it that have sent it to friends, sent it to people, trying to grow in the industry. Um, it has gotten away more downloads than a lot of other episodes. And matter of fact, he passed up. Um, yeah, he passed up a lot, a lot of past episodes that we had in such a short amount of time, just because of you great people that have been shared it that have been spreading the word, um, he's passed up, Danny Pessy actually, who is, um, you know, the other Knock Star guy, Taylor already passed them up.Speaker 2 (03:52):So I don't know if Danny's going to be happy about that, but we're all about spreading the wisdom, spreading the knowledge and helping each other grow. So go check that out and guys, please continue to share, continue to leave ratings. Be

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's up. So we're preneurs. Welcome to another episode and I'll be honest. This is the second time I am recording this episode right now. I had some fire money content that I was spitting, and I don't know what happened cause they didn't press record, but I go and replay the recording and dead silence crickets. So I'm back for another one. So hopefully it's even better than the first time I recorded it. Um, but I am currently in lake Powell, Utah right now. So just to preface this, if you heard some waves hitting the shorter that's, what's going on standing on top of the top of a houseboat right now, recording some content for my solar preneur peeps. So I'm dedicated. I want to show you guys that I am committed to helping you improve your lives as solar cells, professionals. So let's jump into it this episode today.Speaker 2 (01:37):I want to talk about gratitude. We've talked, had a lot of guests on that have talked about the importance of gratitude. Earl capuli was one probably about a month ago. He is known as Mr. Gratitude. So go listen to his, if you haven't already. But the reason I'm thinking so much about this is because I went to a conference a couple of weeks ago in Dallas, Texas. Um, you guys probably heard me talk about it was the knock star conference, Danny PESI Tanner McCarthy that had been on the show. They run the knock star movement. They did an awesome event to definitely check out, going to their next one. Bat this event, they brought a guest. His name is John Israel. And if you haven't heard of him, he is known as Mr. Thank you a little bit different than Mr. Gratitude, but Mr. Thank you.Speaker 2 (02:24):And what he did was he wrote, uh, um, five, thank you cards a day for 365 day streets every day. And it took him about an hour and a half a day on average to write these cards. So these weren't just little, you know, little notes. These were full-blown thought out, thank you cards. And he couldn't write them, write them to more than three people. Hey, so we're cutting. Just keep writing. Thank you cards to his wife. He could only do a max limit of three per person throughout the course of a year. Pretty incredible what he did. So he wrote a book on it. He's spoken to all types of, and he's really created a movement and change people's lives in the process. So super inspiring dude. And the reason I got thinking about him so much is because I am on this boat, reading his book, it's called the Mr.Speaker 2 (03:17):Thank you project. And then the book, he just documents the journey, what he did and talks about it. And so the reason I'm thinking about it so much, because I hadn't experienced actually, before I left on this little trip that went hand in hand with some of the things he talks about. So I'll get that, get to that in a second. And actually I shared this experience on Instagram. So if you're not falling already go shoot me a fall at Taylor J Armstrong. And I shar

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):We are back in the studio today, got back from a trip to Dallas last weekend, actually with the man of the hour who is here with us today, I'm excited to finally get him on the show because we have got the legends and the myths Taylor McCarthy. So thanks for finally coming on the show with us Taylor. Hey bro. I'm really happy to be here. I'm excited. We're going to get this to drop some drops. Some of the heat for everybody right now. Oh yeah. And everybody knows anyone with a name like Taylor, they're going to be bringing the heat. They're going to be bringing the value tips in the solar industry. So Taylor's in the room. Let's go. Good stuff. So, uh, yeah, we just got back from your events, Taylor, the Knockstar, um, the, uh, Knock Fest, I should say, or sorry, a Door to Door Fest, get all these events confused.Speaker 2 (01:35):Um, so it was great events. You guys put a ton of time into it. So tell me, how was it? You, you recovered from the events, you guys put a lot of work into that. Yeah, man, definitely a lot of stress going into that, like being able to prepare that big of an event and you know, wanting to deliver and have it come from a genuine place, you know, um, you know, when we first started north starting university, it was really just a project to say like, Hey, like let's get it back to the next generation. We'll do a six week bootcamp. We'll design a competition around the bootcamp where we can train, hold people accountable and really help them get results. And then it transformed into, you know, us wanting to do this event and, you know, putting together people that really had validity that we're walking the walk and making the plays right now.Speaker 2 (02:20):And you know, it turned out really good. You know, the best part about it was the relationships. I feel like I've formed and you know, just to be able to really give back and hold nothing back because you know, it's something that genuinely bothers me. Like why is there so much mediocrity in our space? Why isn't there everybody's a millionaire, right? Because we get the chance to write our own paycheck. Every single day, we get the ability to tell somebody what we're worth and go improve that on a day-to-day basis. You know, that was one thing that I wanted to deliver for people was to be able to not only give them motivation and teach them things, but to really give them something that they can take, you know, like specific one-liners or, you know, reasons why people say yes or reasons why people say no or understanding what to say when somebody says, I want to think about it.Speaker 2 (03:09):You know, that's why we designed the actual Solar Knock Cards, which has all the common objections and all the nasty words that people have to eliminate from their vocabulary. And then the slicks specifically, you know, to be able to engage people while they're on the doors and to give the door to door sales and in the best

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Should you even go on vacations as a Solarpreneur?Speaker 2 (00:45):How should you prepare for your vacations and the best things you should be doing during your vacations? You take them. That's what we're going to be covering today. Interesting topic, something I've thought a lot about. So let's get into it. How are you? I'm Taylor Armstrong. We're back with another episode. We are changing lives. We're changing the solar industry. And thanks for being a listener of the show. Appreciate all you guys do to share the love, share the podcast and reach out to others who are needing help. So we're all about in the industry. And that's what I appreciate about seeing guys that I interact with in the industry is most people are super giving, super willing to help out. So pat yourself on the back for that. Okay. Before we jump into the topics today, wanting to give a quick update, if you haven't already heard, we are launching a full on, uh, on, on board training app training platform.Speaker 2 (01:46):It's called Solciety. If you haven't checked it out, he can go check it out as solciety.co. It's launching, uh, July 1st. So depending on when you're listening to this episode may already be out, but if not go check it out. It's going to have some dope features that you're not going to want to miss out on. And I think it's going to change the industry. Okay. And I'm not just saying that cause it's me on there. Guess what? It's not just me on there. Spoiler alert. The reason I'm saying it's going to change the industries because we're getting the best of the best all combined in one place. Okay. I know I can speak for myself. I know I got some awesome stuff to share with you all, but when you add to me with, um, you know, Taylor McCarthy with Jay Pez with, um, a lot of other guests, we have James Swiderski.Speaker 2 (02:35):A lot of other people we have that are going to be featured on the platform. That's where the magic happens. They were trying to bring the best of the best all at your fingertips. So you can literally be sitting on the toilet. You can be learning from the top guys in the industry. So go check it out, get yourself on the waiting list. We are actually currently doing Beta testing with about 20 people. We're getting some great feedback and we're excited to launch it to the public. And we're also also doing some enterprise deals. Yeah. Some stuff I can't talk about, but you're definitely going to want to be on the list and see the full features and everything when it comes out on July 1st. Hey, so, um, yeah. Anyways, check it out. And the reason that I'm bringing this as well as, because we actually have one of the experts, one of our, um, trainers featured on Solciety is on, um, the episode is on the podcast, I should say next episode.Speaker 2 (03:39):So what I meant to say, and that is Taylor McCarthy guys. This guy has some buyer, some money tips, some, some of the best content I've heard for solar g

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs Taylor. I'm sure here to help you change theSpeaker 2 (00:45):World by closing more deals, generating more leads and dominating the solar industry. How are you? I hope you're doing awesome. Hope. You're gearing up for the summer and getting ready to close deals galore. You should be doing already. If you're listening to this podcast, because this is where we drop that knowledge. This is where we get you on the right track to hit your goals and crush your outcomes that you want in the solar industry. It's been nice connecting with people. Um, I've said it before in a few episodes, but hit me up on social media, trying to be a little more active there. Um, so it's Instagram, it's Taylor J Armstrong. Um, Facebook, just Taylor Armstrong go shoot me a fall. Send me a message. I've been enjoying hearing from some of our listeners and just connecting with my solar printer peeps. That's what we're trying to do is create a community and it's been awesome just hearing from people.Speaker 2 (01:44):Um, another thing is we're looking for topics that people could use some help on guests that we, uh, want on the show. So anyone you would like to hear on the show or specific topics, send me a message. We got some great feedback on, um, some potential topics coming up. Um, just last week, someone sent me a message. They're struggling with negative reviews, online, losing deals because of that. Um, so we're going to do an episode soon on that. Anything you can think of, it's much, much appreciated. I'm sharing. What's helping me, I'm sharing, what's helping our team. I'm sharing what I'm hearing. That's helping other teams. But if you guys have specific problems or issues that you're facing, I would love to hear about it. Shoot me a message, shoot me a fall. And let's connect that being said, let's jump into the episode today.Speaker 2 (02:36):I want to talk about why you should treat every objection as only a complaint. Okay? So those that have listened to grant Cardone at all, this might sound somewhat familiar. He talks about this kind of a lot. If you've read the closer survival survival guide, this is actually one of the top 10 reasons that closers fell is they treat objections, um, or they handle objections that are only complaints rather. So what does he mean by that? At first, when I first heard that I was a little bit confused and the reason I'm actually doing this topic today is because I have a few experiences that happened last week. One was where I treated an objection, um, with, uh, with too much legitimacy, I treated, um, the objection more serious than I should've and the other one, whereas I, where I did treat it as a complaint and got two different outcomes, pretty interesting reminded me of why it's important.Speaker 2 (03:41):So that's what I want to share with you. But before we get to that, I want to actually read what uncle G grant Cardone has to say about the topic. So if you ha

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs. Taylor ArmstrongSpeaker 2 (00:00:42):And we're back here with another episode, and we're doing a little bit different format. If you heard the previous one, we've got a special guests back on the show. So let us know what you think of these kind of debate style topics. Um, so we've got James back on what's up, James? Thanks for coming back on the show with us. Oh yeah. It was a blast a couple of days ago. I do want to say this though. We are going to get better at this format. So we're learning a lot already from the last episode I watched it again last night, I was like, all right, I got to shut up more. I've got to ask Taylor some more interesting questions and not try to jump on everything. Like I like to. So I'm going to try to chill back a little bit. And then one of the things I think we wanted to implement was a kind of more formalized questions, like a real deal debate, where we each get a chance to respond on specific topics.Speaker 2 (00:01:39):I think we both liked it. And one of my favorite debates was the, was the Trump debates. Did you watch back bowls back in 2016? I've studied the crap out of those man. Yeah. That's a masterclass in persuasion, man. That was good stuff. And for me it was just more the entertainment factor. Cause I love Trump just ripping Hillary apart and a corner and nasty women and all that, even though I kind of felt bad. Well, that's why he's a master at it, dude. It's like it's comedy plus insulting. The other party it's like dangerous, but I know, but what I thought was interesting too is Trump. Um, they went back and analyzed this debate in Trump. If you watch him, he uses like very simple language. He's not using sophisticated words. So I was reading study over and over basically the point in very simple language. What was it like? Uh, he always had like demeaning ones, like crooked Hillary. Was that it? Yeah. And then he had lion, Ted remember lion Ted for Ted Cruz. So you would get like they're like, Lion Ted came up like nicknames for him. Like that's all they say it's yeah. Anyway, we're not doing that. We're not gonna take shots at each other, but who knows crooked James right crooked James lion lion.Speaker 2 (00:03:01):So, no, we're probably won't get that hardcore. Um, I'm probably gonna not attack James personally or anything like that, but we we'll try to give our interests shoot for it, dude. This one's going to be spicy though. I think today is a spicy topic because last time both you and I, it wasn't a real debate. I mean, come on. We agreed way too much on the last one. It was like, Hey, get good at offline then do online. If you want to this one though, this is a different, this is a different animal. Yeah. One. I'm curious to hear what you have to say on this one. Because on the last show we did, I pretty much knew what your side of the story was, what your take, but this one I'm a little bit more in the dark. So I'm curious to know what y

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one What's up Solarpreneurs Taylor Armstrong here with another episode.Speaker 2 (00:46):Why should you do whatever it takes in deals and what technologies should you be implementing today? That and much more, what are we talking about in the episode today? So let's jump into it first. I want to say, go, um, follow me on Instagram. If you haven't already, I would love to connect with more you guys. Also on Facebook, trying to be a little bit more active on the social medias ever since we did a couple of social media episodes, a few weeks back, but, um, if you are following me, I did a little demo of a new tool that is seriously a goal of mine. You guys need to be using this, and we've talked about this tool actually on previous episodes, we had the founder come on, uh, Brad Mortenson can go listen to that episode, but the tool was RepCard, which hopefully all you are using by now.Speaker 2 (01:39):But more specifically, what they came out with was a physical card. It RepCard, it's an app. You can go and do the whole customer follow up. You can send your digital business card, but what they came out with is money is a physical card that you can literally just tap people's phones and it pulls up your digital business card, right there, gay, no need to text them. Then open the link, you tap their phone and boom, your card is pulling up right there. What's sweet about it is you can go on there and you can save your contact straight from that digital card. So you can just tap, save his contact. They're going to be in your phone now and it's going to make it ways you're to follow up with people, get referrals. I did old demo demo of it. So I obviously can't show you in the audio here, but, um, it's nice because they can see all your, your views to then go on there, leave your reviews.Speaker 2 (02:36):Um, they can see probably other people in the neighborhood that left reviews, which you should be encouraging them to do. And then with the top of a button, they can also send a referral. They can submit a referral for you. Okay. So I highly suggest that you go get this, um, RepCard hit me up and I can connect you with the guys over at RepCard and then get the physical. I think it's like a hundred bucks. Um, you can get just a card that says RepCard on it, even tap. And I think for an extra a hundred on top of that 200, you can get a, a card with your picture on it, with your company and everything. Okay. So go get one of these things. It is a game changer and I'm already using it. Definitely noticed a difference. Hey, so that's the first, um, thing I wanted to introduce to you guys, and then seconds.Speaker 2 (03:28):Um, as far as technology goes, um, another thing we've talked about is we are launching a full custom training platform. Um, it's called Solciety, and I'm sure we will be doing a full launch episode, but just to kind of give you guys the teaser on it and hopefully get your stoke for it. It is looking super b

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up Solarpreneurs.Speaker 2 (00:43):Back. We're gearing up for the summer. We are today. Memorial day is when I'm recording this episode. You'll probably hear it later, but we are ready for an awesome summer to close enormous amounts of deals and take advantage of these hot temperatures that we're being given right now. So I'm excited. I'm ready to start crushing some summer deals. I hope you are in whether you are a summer sales rep or you're doing it year after year after year, like myself, take advantage of this summer, coming up and use it to really jumpstart your deals. So I'm excited for an episode. And first, before we jump into anything, I need to give a huge thank you to you. My listeners, um, I just, we just got our hundredth review over on iTunes and I am super appreciative. So if you are a long-time listener or you're just hearing these episodes, give yourself a pat on the back right now.Speaker 2 (01:44):I love you guys and appreciate the support that you've given us over the years of we'd done this. Um, it's been a long time. If you look back, we've been doing this podcast since 2018 now, and as I've said before, there's no way I would have kept this going. If it weren't for people sending me comments, leaving reviews, uh, let me know that it's helped them. And then on top of that, just me being a little benefit as well. I'd tell a lot of people that even if guys don't listen to the show, it's helped me learn more. And it's helping me connect with guys who are really doing some awesome things in the industry. So thank you again. Thank you for helping us get to a hundred reviews and yeah, I hope you are taking some good stuff. That's helping you in your cells from the Solarpreneur podcast.Speaker 2 (02:34):So that being said, let's jump into it. Um, I did a little presentation two or three weeks ago. We had an event here in San Diego, which we're actually going to be having more. So I'd love for you to come out to our next one, if you want to find out more, um, yeah, shoot me a message. We actually have, I think a list we can put you on that would notify you for any future events. Um, but it was a good event and we had myself, we had Earl Kapule here in San Diego. Who's been on the show, uh, Brent Attaway our marketing guy. Um, and Jay Pez, another big guy that does events with the soar academy here in San Diego. We all spoke at it. We had a good turnout, probably around 30 people there, um, which we didn't promote it a ton, but it's just good to kind of, um, you know, connect with others network and then hear from some of the top minds in solar.Speaker 2 (03:32):So what I want to talk about today is just, um, what I presented on at this event. And we had some pretty cool slides that we went over and obviously I'm not going to do the whole presentation. It was like an hour, hour and a half presentation that I gave out this event. So I'm not gonna, um, do an hour and a half podcast right now

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up Solarpreneurs.Speaker 2 (00:43):We are back. We are alive from door to door Fest here in Dallas, Texas, and I'm stoked today because not too often, do we get to do a live interview like this. And we have got the man the myth, the legend river Skinner on today. So river, thanks for coming on the show. Excited to have you.Speaker 3 (01:00):Yeah. I'm excited that we do get to do it live because I think you've missed kind of like a element. Yeah,Speaker 2 (01:06):I know. I love it. It's cool. I've never done one from my hotel room, so nice stuff offSpeaker 3 (01:11):View of unmade beds, you know?Speaker 2 (01:15):Yeah. So yeah. Yeah. My dirty clothes are sitting right behind, uh, you know, the mic, the camera here. So don't mind that if we don't get in the S what he smells there, did a few workouts. So if you smell smoky clothes, that's mere river, but I can handle it for 45 minutes. Yeah. But, uh, yeah, I'm excited to be here. So river, we just heard you speak here at door to door Fest and you gave an awesome talk on recruiting. We'll dive into that. And you're here in Texas. So we want to hear all those things our listeners want to know, but yeah. Do you want to kind of share maybe how you got into solar and your story with that? Yeah.Speaker 3 (01:50):Um, I I've always been into sales. I grew up, you know, eight years old. My dad will actually, you know, my dad, my whole life owned produce stands, and he's paying me $3 an hour to work at the produce stands. And he ended up telling him, he's like, Hey, listen, I can pay three bucks an hour. Or if you sell watermelons for me, I'll pay you 50 cents a watermelon. I'm like sweet. So every person that came through the door, I came through the door, but came into the sh into the produce stand I'd, sell them watermelons, make 50 cents a pop. And I was making more off my commission than I was on my hourly pay. I'm like, this is awesome. So, anyway, so I got recruited into door-to-door from one of my dad's other employees named Aaron, Aaron invited me to go satellite with him.Speaker 3 (02:33):And I went and sold satellite with him. Um, that summer, the summer I graduated, um, that following year, no two years later, uh, one of my good friends, um, just was like, dude, why are you not selling solar yet? I'm like, I don't know. Um, so I started recruiting. I got recruited in Utah to sell solar sold solar for a month. I sold eight deals my first month. And, um, back then I, that was like 10 grand or something. And I was like, ecstatic. I was like, oh my gosh, I just made 10 grand in a month. Um, I wasn't making good money previously, um, in door to door. So like, for me, that was like, awesome. And I just fell in love with the product. Uh,Speaker 2 (03:15):That's awesome. I know it's, especially in Utah, it's, uh, I got out of Utah, so scared of selling all the, you know, Mormons and stuff out there

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up SolapreneursSpeaker 2 (00:42):Taylor Armstrong. Here we are back with another great week, another awesome week of content for the podcast. So before we get into the show today, you are going to learn how to recruit more quality reps, how to stop losing reps. And we're going a little, get a little podcast preview for the week. What else do we have coming up here? So before we dive into that, I wanted to have a rather ask a special request. We are at 96 reviews on iTunes, on podcasts. And my goal is I want to get to a hundred reviews. So if you could please do me a favor, we need four more, who are my four players that are, that are going to come in clutch. I need four superstars to go and leave me an awesome review. And then we're done no more reviews after that. I'm just kidding.Speaker 2 (01:36):You can be number one oh one if you want, but I would really appreciate it. If you could go leave a review and let's get to a hundred reviews, let's change some lives and then also share the podcast. If it has helped you so special request, please do me a favor, help me out. Yeah, but besides that, we've got a great week of content here at Solarpreneur. Today, we're going to be talking a little bit about recruiting. Some things you can do to improve on that and actually really kind of the focus of the week because our special guests we have coming on later in the week is River Skinner. You may have seen him. He's big on Instagram. He's got a podcast and we've got them coming up later this week on the show. So I'm stoked to have him. Um, and he actually spoke at door to door Fest in Dallas, that I was at a few weeks back at the time of this recording, he had dropped some serious value on us and shared some ways that we can recruit shared some things that he does, um, have helped him win awards for being top recruiter.Speaker 2 (02:41):Um, recruit a team of, I think he had 75 reps at one point huge teams. So he has some serious secrets he's going to share with us. You don't want to miss out on the next one. So today I'm going to kind of give an update on a few things that happened on the recruiting front here in my office, in San Diego, and then just kind of preview a few things. Give my thoughts on a few things that actually River spoke at the events and hopefully get you excited to go hear what the next episode brings. So let's get into it. Um, this week on the recruiting front, I had sort of a loss good and bad. Um, so the bad news is we lost one of our top dudes to another team, but the good news is he is still on, um, in our office.Speaker 2 (03:30):He's just on the north team. Um, so what happened was, um, he he'd been working with us for awhile. He might listen to this. So hopefully me saying this will get them to come back and join our team again. But he'd been working with us for a while, was doing good, having some successes, we got them trained up. Um, but we have, um, he did live more in the North

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up for, for me. Where should you go to door to door tour?Speaker 2 (00:45):Should you invest in this event, plus a full re recap of the event? Hey, we're going to get into it. I'm Taylor Armstrong here to help you close more deals, create more income in the solar industry, generate more leads and referrals and hopefully make it easier to be a solar pro in today's changing industry. So I want to talk about before I get into this event, recap and give you my recommendation. If you'll go before I get into that, I need to tell you guys about an app that if you are not using to take notes, you are killing yourself. Okay. This app it's called Notability. Okay. Write that down or download it right now. Um, I think it's cost like 10 bucks or something, but this app literally has been a game changer. In any event, I go to anything I need to take notes in, especially for solar specific things.Speaker 2 (01:48):And here's why the app, what it does. It lets you record, um, the presentations. So you're recording, which I know you can just use like a voice memo or other ways to record these apps, but what's super cool about it and was a game changer. Is it pairs the recording with the actual notes you're taking? So let's say you're at an event and you write down a really cool line. You heard, um, Hey, this person says, um, at a really cool line on how to get inside the home to book an appointment. Then as you write that, it'll pair it with the exact audio from that exact moment, you know, let you just click on that note and you'll get to hear what was happening at that precise moment. That was super cool because I go through, I take all these notes and then a lot of times it's like, I don't know exactly what the context was.Speaker 2 (02:46):Um, or there something that I want to hear, maybe their intonation, how they're saying a specific line and all you do. You click on the note and boom, it's going to take you to that exact moment where they said those things, even here are the, you can hear the line they're using, um, exact words they're using. So for example, this events that I just got done with the door-to-door tour, which I'm gonna talk about here in a second, but Sam Taggart, he had a lot of great lines that you used on, um, his closes on his solar closes and I'm not going to be able to write down word for word what he's saying. A lot of times he's seen these exact lines one time, but with this app, I can go back. I can click on the exact moment and I'm going to hear his word tracks.Speaker 2 (03:34):Now I can go back and review them and I can really get them into my brain and be able to implement them. So for those that are going to this event, or even for those that are just going to solar, I dunno, team meetings or events, um, you know, anything you go to where you are taking notes, get this app and it's going to change your life. Got to give a shout out to, uh, my boy, uh, Matt Romero. He's the one that

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what is going on onSpeaker 2 (00:42):Solarpreneurs. We are back with another show. We're doing something a little bit different, and we have a familiar face on the show. And for those of you watching, we're going to be start doing some video too. So we've got us both in our home studios, but we have today back on the studio, uh, James Swiderski what's up, James? Thanks for coming back on the show. Yeah, man, it feels like home feels like, yeah, you're good house. Thank you. Appreciate it. And so for our solarpreneurs, some of you are probably wondering what the heck is James doing back here? Um, we had him on probably a couple months back. Just kind of told your story, why you ultimately left the podcast and started doing some different things though. Um, for those that are wondering why James is back, I'll just tell you why. Um, so we have been working together.Speaker 2 (01:30):I actually hired James, um, around the time that we had him back on to tell his story of kind of what went down, why he left the podcast. I actually hired James after that. Cause now he is working, um, primarily with coaches, consultants, helping them build their brands and helping them launch courses, things like that. So I thought, well, James he's he's, he knows the solar stuff and he's good at helping coaches and everything. So why don't we figure out a way we can work together? So since then we've been working together, have some excited things, exciting things coming out. Um, he helped me kind of put together the Solciety, which we'll be talking about more it's in a beta testing right now. So for those that are on the wait list, go join the wait list. If you haven't already solciety.co.Speaker 2 (02:15):But after that, I invited him to actually be an instructor in on the course. And obviously you have a ton of insight to have done solar online Legion. So I'm had some valuable stuff to share. So that's why he's back on. We're going to be doing just a little bit content here and there. And I think there's still a lot of value he can add. So yeah. So happy to be here. Yeah. So James, today we're jamming on, um, just, you know, the lead gen, we're talking about a whole lot just over the past couple of days, just online versus offline. And so can you give us like your background? You did the online lead gen. You basically had an agency with for years. So I don't know. You want to give your background in that role. So yeah, I've done. Um, I've done it all for lead gen.Speaker 2 (03:07):So started out as a sales rep, a solar rep, like everybody and did not do online leads. Uh, a lot of people think I just came out of the gate in my solar career, started doing social media, all that good stuff, but, uh, it's completely the other way around for the first three years of my career, I never generated a single lead online. It was all in person, uh, strategies, which we'll talk about, um, whether it's door knocking. I did a little bit of that, bu

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up everybody. Should you knock doors?Speaker 2 (00:44):Should you be out grinding every day? How should you be getting your leads? That's what we're going to talk about today on the podcast, but I'm, [inaudible] Taylor. I'm Sean. Back with another episode here to make your life as a Solarpreneur, easier here to help you close more deals here to help you generate more referrals and hopefully make it all around. Easier to be in the solar industry. I hope you like my intro. Trying out a few different intros. Okay. So hope you enjoyed trying to work on my little, uh, drum drum roll intro. There. Maybe we should get an actual drum. I know it doesn't really sound like a drum roll starting off the episode, but let's jump into the episode today. So should you knock doors? What I want to talk about is the importance of knocking doors. Why? I think everyone should be hitting the doors, grinding out there in neighborhoods.Speaker 2 (01:39):If you were already hitting doors everyday grinding in super hard. Maybe this episode isn't for you. Maybe you've got it figured out it's okay. But if you're anything like me and I know a lot of people in this industry, we struggle to get out on the doors. Sometimes we struggle with motivation. Sometimes we wonder why should we knock doors? Why don't we just follow up with people? Try to get referrals, try to do other methods of lead gen. Okay. So I'm going to tell you why. I think it's so important that you get out there on the doors that you make it part of your general routine and get out there multiple times a week. Maybe you have a setter closer model in your company. Maybe you have other ways of generating leads, but I want to tell you right now that if you're not knocking doors, you are selling yourself short on those other lead gen methods.Speaker 2 (02:28):Why? Because being out there on the doors, it's going to make you that much more effective, have a closer, it's gonna make you that much more effective at overcoming objections. It's gonna make you that much more effective at just the mental game. Being out on the door is it's a mental battle out there. And if you learn to master the mental side of things, how much more effective are you going to be as your colon online needs? How much more effective or are you going to be as you're closing deals, as you're in homes, it's going to be a huge difference. Okay. So hopefully I can convince you today that you need to be knocking doors. Even if it's just a couple of times a week, you should be getting out there. You should be grinding. It's going to make you way more successful. Okay.Speaker 2 (03:13):So I want to tell you a little bit about my start in the door to door. And I know I've gone over this a few times. Hey, but what some people don't know is that growing up, I was insanely shy as a kid. And part of it was, I wouldn't talk, I didn't want to express myself. Um, I felt like no one paid attention to me and even, uh, my

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up Solarpreneurs Taylor Armstrong here with another episode.Speaker 2 (00:45):Hope you're doing awesome. And I am here as always trying to make your life better. As a solar sales professional, help you close more deals, help you generate more leads and help you be successful in this awesome industry. Hopefully I can do that. So today I just got back from a little trip, went to a Dallas, Texas was at Door to Door Fest, 2021. That's what we're going to be talking about today is just a little recap of the event. And hopefully everyone here has gone to some events. I consider them something that's vital to your growth. Something that you need to do something that's refreshing. Okay. Then there also is the flip side, I'll admit. Sometimes I get an a on an event spree. I consider myself sort of a personal development junkie at times. And, um, I think it's easy to get caught in that trap, um, of going too many, go into too many events and not applying the stuff you've learned.Speaker 2 (01:50):So there's gotta be a balance, but I think it's good to go to, you know, an event a quarter, at least a couple events a year. These are things that are going to help refresh your mind, help you give you new ideas, help you connect with other people who are crushing it in the industry. And that's what you need as they say, your network determines your net worth. So you never know who you're going to meet. What that one line is that you're going to learn it. That's going to help you take it to the next level. If you haven't been to any events or if you don't know why you should go to events. We actually did a show on this, uh, probably six, seven months ago, little while ago, but it's the called the importance of live events, I believe was the name of the episode.Speaker 2 (02:36):So go search for that. If you haven't already, and that we broke down just specific reasons why you should be attending events. So I'll get off the soap box, but I wanted to give you Solarpreneurs. I recap if you weren't there of what you missed at door-to-door Fest 2021. Okay. So they got to in door-to-door con and now door to door Fest, not to be confused. Okay. This door to door Fest is, um, put on by my friends, Taylor McCarthy and Danny Pessy two guys who are doing great things for the industry, have a lot of respect for them and both top performers in their own. Right. Um, so I highly recommend their program. Knockstar, if you haven't checked that out. And we had Danny Pessy on the podcast, um, a few weeks back, he shared some details about that and drop some value bombs.Speaker 2 (03:27):So go listen to that episode, if you haven't already, but door-to-door Fest, it was a great event. It was their first kind of big event that they put on. I mentioned I went through their Knockstar program, um, just got through with that. So that's a great resource. If you want to go try it. If you're looking for additional training, it's a great resource. And

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs, Taylor Armstrong. Back with another episode,Speaker 2 (00:45):I am stoked today because we have a guest that we have been trying to schedule for a while. Now. He was, he is high level high profile. I've been following him for a long time. And he was one of, I would say the people that got me into kind of online marketing online lead gen taught me a ton about, um, hiring people from our teams. So I got to thank you today. We have a Brock Johnson on the show Brock. Thanks for coming on with us today. Yeah, absolutely. Taylor, thank you so much for having me. I'm happy to finally be here. Yeah, I'm stoked. And, um, Brock I brought one of your, I bought one year, uh, first courses you made on a Snapchat. I don't even know if you remember that it's been awhile since way back, way back, about four or five, maybe even six years ago now.Speaker 2 (01:31):Totally. So that was, um, that was one of the coolest courses. I'm like, wow, this has got a Snapchat guru. Who's teaching guys, delay dance, do all these crazy things on Snapchat. And um, yeah, it's I got a thank you got a ton of value from that course. And thank you. And, uh, yeah, I've been continuing to follow you and your mom, so you guys host a podcast together and um, do you want to tell us just kind of your background Brock, how you got into, um, being like an Instagram expert that you are and kind of how things evolved from your early Snapchat days? Sure, absolutely. So, yeah, I got my start back in like 2016, 2017, uh, teaching. This is gonna sound crazy to say now, but I was actually originally teaching moms how to keep their kids safe on Snapchat. Uh, back in like 2016, 2017, Snapchat was as popular as something like Tik Tok is today.Speaker 2 (02:24):It was wildly popular. Um, and with the whole disappearing messaging thing, there was just like a lot of fear going around related to Snapchat. And so that's where I created. My very first course was teaching parents kind of basically how to use Snapchat and then some tips on like how to keep their kids safe on the app. Um, that very quickly evolved into the course that you said you were a student of, which is like how to market and grow a business using Snapchat because very quickly influencers and business owners and network marketers and direct sellers, they were realizing that, Hey, you could monetize this social media following. People couldSpeaker 3 (03:00):Build on Snapchat, not too long after that. Instagram released Instagram stories and a mass exit is from Snapchat, happened to everyone, left Snapchat for Instagram. And I went with them, um, and I spent the next year or two really honing my skills on Instagram, growing my own following very organically, figuring out like what strategies work, what strategies don't work. Um, and now here we are about three or four years later. Um, and that's what I do full-time. So now full-time I teach people, I teach business owners, network marketers, entrepreneurs, how to organically grow their Instagram, following how to do it the right way with the least amount of time possible and not just, you know,

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's ups, TaylorSpeaker 2 (00:44):Taylor Armstrong. Back with another episode, tripping on my words today, excited to be back for another show. It's just me today. And we're going to be talking about some social media strategies, things you can do, even if you hate social media, I'm going to be honest. I am not a big fan of social media. And if you follow me, it's probably pretty obvious. Cause I have been recently a little bit inactive on social media, but I'm going to tell you why that is where I've been on social media and really kind of prep you for the next episode we got coming out. We've got a social media master on our next show where you're not going to want to miss out. His name is Brock Johnson. He is an Instagram guru, some prepping you for that episode and just jamming on social media for a little bit today.Speaker 2 (01:32):My thoughts where I've been and yeah, just kind of jam on it. See what comes out. So before I do that, I have a special invitation, as you probably know, we are here in San Diego coming at you from San Diego, California. And the invitation I have is we're actually doing a solar event. It's going to be on the 15th of this month. So short notice we're in may here. So if you're listening to this, um, in the future probably already passed, but don't you worry? We're going to have more events soon. Okay. But this event it's the 15th of May, 2021. Okay. And if you go to solar cells, workshop.com, you can register for our events. We have coming up. We're gonna have some awesome speakers. I'm going to be coming at ya. Your boy here, we got Earl Kapule who has been on the podcast. Speaking about gratitude.Speaker 2 (02:26):We got, uh, Brent Attaway marketing genius, and we have, uh, Jay KES, who, um, if you have your bins on social media, he's also done several events. It's pretty big name in the solar game. He does the soar Academy. So we're doing the events on the 15th. Um, so come to it. It's I think it's free. Yeah, pretty sure it's free. There's going to be some giveaways. We're giving away Adidas gift card. Um, we're giving away some coaching sessions and more cool than anything we're giving away access to the Solciety program, little access to that. So come do it. If you can, it's going to be one day only. We're going to hang out. We're going to jam on some solar. There's going to be food free food, which that always got me to any event. So come to it, let me know and let me know if you're coming and we will hook you up.Speaker 2 (03:24):So let's jump into the show today. So social media, um, the reason I have been off social media, I'll tell you right now. I, um, I have sometimes issues with spending way too much time on things, probably like a lot of people out there in the solar game. I think I got some ADD going on. Remember I got back from my, a church mission, did a church mission in Columbia. I came back and we had a mission psychologist and I was just kind of emailing them back and forth. And I don't know what it was, but I forgot maybe to, I dunno, put like a subject line or I forgot to say from Taylor or something and this mission psychologist, he goes, Taylor, I think you might have ADD. You should go get tested. So I went and took this test. They call it the Toba test.Speake

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solopreneurs TaylorSpeaker 2 (00:44):Armstrong, back on the mic here to help you sling some more solar close, some more deals and be the top rep in the solar industry. Maybe second top rep. Cause I'm the top kidding. I'm not the top, but I am very good. So today we are going to dive into an episode. I just got back from a little company retreat up to big bear, California. All my Southern Californians probably know that's the mountain town of California. It's where people go skiing and hanging out. It's really cool about where we are at in San Diego. You can literally drive 20, 30 minutes to the beach and then you can drive like an hour, an hour and a half to the mountains. So great location. If you want to have that advantage, come out and sell some solar San Diego Southern California hit me up. If you're looking for an opportunity, great market out here, and it is expensive, but if you're selling solar, doesn't matter, you're going to be closing deals.Speaker 2 (01:47):You're going to be making top bucks in this great industry. Um, so go back with a great trip. Did some helicopter writing spent some time with our team? Um, so that's the first thing I wanted to see. If you are not doing team building activities, you're missing a huge opportunity to build and strengthen your team. If you miss the, one of the single biggest things you can do is just, um, get to know your team, spend time with them. It's going to help that you don't lose guys. And I've seen guys, um, you know, stay at companies that are paying way less than other company, just because they're doing these things. They're building culture, they're building up their reps and they're billing that good comradery, not to say that you shouldn't get paid, what you're worth, but that's why the culture is so important. And, um, hopefully you listened to Sam Taggart's previous episode, where we talked about culture and things you can do to build the culture in your company.Speaker 2 (02:45):So just a little side, tangent plan trips in your company, hire someone to help you do those things. Right now, we have, um, awesome Jeanette in our company. She's awesome. She helps us plan, things like that, and just kind of helps us be way more organized. So get someone like that. That's helping you do kind of little secretarial things, plan trips, plan events, and get your team hyped. That's what it's all about. Okay. So today I'm going to talk about just a few things that helped me last week. He closed three deals on the week, so decent week. Um, and before I get into that, I will say I'm getting over a little cold. So hopefully I don't sound too much like Squidward right now. I've got a stuffy nose, but doesn't matter going to get out, going to sell some more salt, we're going to close more deals.Speaker 2 (03:34):So here's what helped last week. And this is something that not a lot of people are doing came because it's kind of is annoying to do sometimes. And I'd be surprised. Let me know if you have done this already, but I know I wasn't. So here it is, I'm going to drop it on you, video testimonials. That's what we're talking about today. This thing is super powerful. If you're not getting video testimonials from your customers, you're missing a huge opportunity. I'm g

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up.Speaker 2 (00:44):We're back with another episode, we got familiar face on the show. If you've been a time listener, you have probably heard the episode with the man, the myth, the legend to Sam Taggart. And we're fortunate enough today to have him back on the show. So Sam, thanks for coming back. Once again, he must be doing something right for you to agree to come on the show again. No, I'm, I'm excited to hear, to spread the love, you know? Yeah. Well, you're doing awesome things, man. And, um, I'm just happy that you pull off a door to, to work on steel during COVID. I thought it was going to be canceled, but you were like the only events that I saw even still happens. I'm like, dang, she pulled this off. I better get to it. Yeah, it was, it was, we had to move venues two weeks before like really I was literally pulled out from under us and they're like, Hey, we're not gonna, we're not gonna be able to load your event.Speaker 2 (01:33):I'm like, Oh, what do you want me to do? Call like 600 people and just tell them, Hey, we're moving. Like not doing it. Like, like, what do you want me to do? So I'm like me and me door knock. And Sam, I just go start knocking on venues. I'm like, how about deer? How about here? How about here? And I just started calling. There's not a ton of options in Utah with like to fit that many people and vendors. And it was hard, but, uh, yeah. So, but yeah, kudos. You've pulled it off. I'm just, I was, I was sad that David Goggins didn't want to come anymore, get seatbelt. He got scared of COVID dude. Like he literally was like, Oh, I'm just nervous to travel with Kona. And I was like, you can't hurt me. What dad is doc. They're like, no iron cowboy. And he's doing his hundred Ironman right now in a hundred days. And there's anybody that James Lawrence was like, yeah, David Goggins a. And I was like, anybody can say that you got some balls to shake. I'll shut my mouth. They'll beat my, I thought it was funny that John Maxwell comes and he's like, what? 70, 80 years old? I literally tell John Maxwell. I was like, Hey, I was so shocked that you came David Goggins Belden. And John Maxor goes, Oh, COVID, it's a joke. It's not real.Speaker 2 (02:54):I was like, Oh, it's not even real. That's awesome. I didn't know.Speaker 3 (03:01):But he was so cool. I have so much more respect for Maxwell. Like just how he showed up and like just who he is. I mean, I'm excited. I'm excited for this next year. We're we're vetting some speakers right now. I'm not going to say, but, um, we're open to suggestions too. So if anybody's listening to this, like I'm friends with Mark Cuban, I'd be like, yes. So I am throwing that out to the universe. Um, so connect me if you guys know of any good keynotes, so,Speaker 2 (03:33):Okay, good, good. Oh, cool. Um, so hopefully you should all know who Sam is, but I guess if you don't, I mean, he's the door to door master. He's started door to door expe

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs Taylor Armstrong. Back with another episode hereSpeaker 2 (00:45):To help you dominate the sales industry, close more deals, generate more referrals and leads and see success as a Solarpreneur, as solar professional. So hope you're having an awesome week. Hope you're having a great start to this quarter. Something that I've gotten a lot of great feedback from just a few episodes back we had on Zack Bassett. He talked about these ERC COVID relief funds, and then also just some, um, you know, just some general finance advice, gotten a lot of great feedback on the episode. So if you haven't checked that out already go back should be two episodes back from this current one, you can hear him, but guys, if you don't have your finances in order, we're all making. We should all be making awesome money. Now it's time to handle it, to create that long-term wealth. So go listen to that episode, it got a ton of good feedback and then get that COVID relief fund made some money for businesses.Speaker 2 (01:47):We're all our own business here. So what Solarpreneur being a Solarpreneur is about. So take advantage of these funds and use them to invest. You. Don't just get that nine, 10 grand. And I mean, don't take it to the casino. I guess if you're good at gambling, you can do that, but go invest in something awesome. And let's double that money. So I'm point is go listen to the previous episodes. We've had a lot of awesome guests on, so if you're not taking advantage of these, these are guys that charge normally thousands and thousands to listen to them, hear from them. We're getting the best on the show. So take advantage of these awesome guests we're getting on and then share it with your teams, share it with the people you're trying to help improve. Okay. So speaking of the guests, next episode, we had privileged to have, uh, my friend Sam Taggart back on the show.Speaker 2 (02:40):And, um, I actually did a show with him too. So if you're not already subscribing to his podcasts, go check it out. And that shouldn't be dropping here in the next week or two week or two. The interview he did with me on his show, talked about some strategic door-knocking tips and some cool little hacks to help people out their areas on the doors. And just some other general solar advice, things that have helped things that I've learned from interviewing the best. So go check that out. But in our episode, I just want to give you kind of a little demo of what we talked about. And then just an epiphany I had as I was talking to him is Sam. He's worked with, um, he's helped dozens of solar companies just, you know, double their revenue, um, increase the production of their reps and just have a lot more success than they were having before.Speaker 2 (03:33):So I was asking him, Sam, I'm like, what are you doing? What is it? You change with these companies? How do you help them? Um, go from good to great to go from average to good. What are you doing? So one of the biggest things, and you'll hear it in the next episode, we're gonna, we dig deep into it. But number one, he talks about how these companies, um, figure out their why basically their, um, why do they want to have that product top production? What's the goal with their company? Why

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up. Solarpreneurs Taylor, I'm Sean here with anotherSpeaker 2 (00:45):Episode, helping you conquer the solar industry. One deal at a time, and as always, we're here to help you make it easier to close your deals, easier to get referrals and easier to have success in this great industry. So I am back from Mexico. Have you heard the past, uh, was that a week and a half ago? I was down chewing I'm part of the wire I'm back the first week. I'm back to selling last week. And I will say, um, something that has always been an issue for me is just getting back into that flow of things when I'm gone. I know everyone struggles with it. Um, when I first started in pest control, I remember I took a week. I think it was a little over a week off to go on a cruise with my family. And, um, for those that have done summer sells, you know that if you take a week off in the middle of the summer, when you're only out there for 10 weeks or so, um, I guess more than that, but you know, three and a half, four months taking a week off can just kill your sels.Speaker 2 (01:51):So it's no different in solar. I mean, I'm doing this year around, but you got to get strategic with how you're taking things off and use those things as a motivation to push even harder. What I did that helped me a lot is I use this trip. I knew I had planned. I tried to push as hard as possible and luckily it helped motivate me. It helped me push harder than I would have. So I didn't let it affect myself before, but coming back, um, I'll be honest. It was sort of an issue last week. I struggled heading in as many appointments as I wanted to, um, only gotten I think three or so makes it tough to close if you're not getting in the amount of appointments that you need to. So have a plan. If you are taking time off, have a plan for before, and then after the trip, what are you going to do?Speaker 2 (02:41):How are you going to find that extra motivation to push hard? When you get back? It's a lesson I was reminded of. And now this week I'm ready to grind hard again. So what I wanted to go through this week that I knew it was going to help you Solarpreneurs out, um, have a little story. I was out on the weekend. I was at an appointment with one of our newer reps and some of these newer guys, they turn this, this game of sells and this sort of like a begging thing. How hard can you beg to get the customer to do your bidding? And we're with an older, um, older guy in his home he'd been in there forever. He actually lived with his mom. His mom was like in his nineties, he was in his like sixties. And what happened is they weren't really interested, um, in letting us inside the house, we had to kind of boil airway inside the home to get and do the presentation.Speaker 2 (03:45):And once we got gnome, he's like, man, I never let people inside the house. And then the mom pipes in and says, Hey, we're not signing up for anything. We don't want to do any home improvements. So at that point I knew it was going to be an uphill battle because she was technically the owner of the home, even though she was super old, wasn't really making many decisions for the home at that point. But the mistake we made and I sorta let the newer rep, um, you know, take more control, which I probably shou

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's going on. SoSpeaker 2 (00:43):Solarpreneurs, we are back with another episode. I'm Taylor Armstrong. I'm your host. And I am super excited here today because we have the man that knows all about investing tax strategies. And as my personal financial coach, we have Mr. Zach Bassett on the show. So Zach, thanks for hopping on with us today. Absolutely. Thanks for having me. I appreciate it. Yeah. And I was just telling you off the recording here, I've been hearing you all over the place. Um, I think by now people kind of consider you the go-to financial guy for especially door to door reps. I know you've coached, uh, I don't know, a hundred. How many, how many door to door reps would you say you've coached and helps with taxes by now? Oh God, it's got it's in the thousands. I mean, I've had over 10,000 door to door clients. Um, so really I tried to coach every one of them, but, um, as far as like my new coaching program right now, I'm coaching about, about 310 door to door guys right now.Speaker 2 (01:42):Wow. Okay. Yeah. Incredible, incredible one. Um, so if you haven't heard of Zack, you need to start following them because, um, I think my struggle on mute mine probably speak for most of the door-to-door reps is, um, I think we're notorious for blowing our money super quick and I'm getting ready to get rid of it. I know, uh, Danny Pessy, I was in his coaching program. He was just talking about how he blew his money on trips to Europe, um, spending tens of thousands going on Europe trips and, and he he's making, I know hundreds of thousands, but if guys like Danny can blow their money quick, I can't imagine guys that are making less than that. Um, blown it even quicker.Speaker 2 (02:26):So yeah, some awesome stuff you share. Um, but yeah, what we, what we want to get in today, I guess before we get into the ERC stuff, Zach, how did you, uh, why did you guys decide to focus on like door to door reps and specific and how did you kind of get into that side of helping door to door reps specifically? That's a good question. So, uh, you know, I started out doing this, um, I, I did door to door 15 years ago, so that was pretty young. Um, actually it was a little longer than I lose trackSpeaker 3 (03:00):Of time. I'm getting old, but, um, yeah, I was about 18. Went out, did door to door for Atlas. Um, they did a direct TV and dish network so we could switch people over and it was one of the easier sells of all time and door to door. Um, it actually broke the system because, um, like the tomb brothers, people have heard Mark and Luke tune their legends and door to door, but they sold so many accounts and, and kind of broke this like two too big of conditions. So that company went bankrupt. And, uh, so, but during that summer I noticed like all these people make really good money and nobody knew about an LLC S Corp and that strategy. So I was, I right away kind of thought, well, that's a good area. Maybe I could, um, focus on that next. I wanted to go into accounting.Speaker 3 (03:57):My dad's an accountant. Um, both my brothers are tax accountants. So I thought that might be kind of cool, um, and were competitive. Me and my brothers, you know, we both own all three of us own tax firms and, um, it's a competition, yo

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become , Hey, what's up Solarpreneurs. Taylor Armstrong.Speaker 2 (00:43):Back with another episode here to make your life easier as a soar sales professional, by helping you close more deals, generate more leads and referrals and dominate this industry. So today I have something special for y'all planned, but before I get into that, I want to invite you to share these episodes. If you haven't been listening, we've have some pretty powerful guests on the show. Over the past month, we had a coach Burt on, he was I think, four or five episodes back. We had Danny Pessy on both. These guys all have, you know, people are paying thousands and thousands to get advice from these guys. Um, coach Burt, I first heard him, um, a couple years back at Grant Cardone's 10X con paid about a thousand to go see him speak 10 X con. Um, and then Danny Pessy, um, as I've mentioned a few episodes, I was part of his coaching group, um, which, you know, people are paying thousands for that.Speaker 2 (01:53):These guys are dominating. The industry. Danny has made, uh, you know, millions of dollars in commissions over the years in alarms and sore now. So take advantage of the content. These guys are delivering on the show. Um, if you haven't go shooting them a message, let them know you appreciated them coming on the show. Um, cause they are charging people thousands to be coached, to get advice and guess what they delivered their advice for free to you as a solar printer listener. So we appreciate them on the show and I want to invite you to go share the content you're getting on this with someone who can use it because we are dropping extreme value on the podcast for you. Okay. So today I'm going to share something that helps me close 12 deals over a little less than a month. And um, I mentioned a few episodes back.Speaker 2 (02:54):I was in, uh, Danny Pessy's Knockstar group. They had a little going and guys were closing tons of deals. I closed 12, which was a good month for me, definitely more than I've closed probably in the past year or so. So it was pretty happy with the month I had. Um, and that's all you can do is just get better challenge yourself to get better every month. And that's what I did got 12 deals closed, and I'm going to talk about something that actually helped me. Um, and it wasn't something that they necessarily shared. Actually. They didn't talk about this really at all. I don't think so. There were a lot of things that the Knockstar guys shared that did help. So definitely recommend that, but something they didn't share. That's what we're going to be talking about here on the show. Okay.Speaker 2 (03:48):And I will say this is something I'm kind of prefacing the next episode that we're going to drop later this week because we are going to have a financial expert on his name is Zach Bassett. Um, if you haven't heard of him, he is a financial planner. Um, he's helping guys basically create long-term wealth. We all should be making great money in solar, but if you don't know how to multiply that w uh, that money you're getting can create long-term wealth. That's what we're striving for. Okay. So a little hint about what I'm going to talk about right now. Okay. So I'm going to give some, uh, yeah, some, some heavy content, some sweet tip

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become , Hey, what's up Solarpreneurs.Speaker 2 (00:43):I'm strong here live. I guess you won't be hearing this live, but I am here currently in Puerto Vallarta, Mexico, I'm doing an episode, one of the show up for my peeps for my Solarpreneurs, because I knew, I know you guys are pushing out there. You're fighting to close deals and I'm coming at you with some sales tips, even from Mexico. So I apologize if you hear a little bit of background noise, I'm out here with the monkeys in the, uh, the wildlife here, here on the balcony of our a little resort. So you might hear a few little animals sounds some wind going through the trees, but I hope that inspires you to push hard and close the, well, I guess start this next quarter strong. So you can go out and plan for your next trip. Had this plan since, uh, December.Speaker 2 (01:37):So it's important to give yourself those pushes those abs and those flows. Last month, I had a big push. I was competing in the, uh, Knockstar. Uh, competition had my best month. I'm probably last year close 12 deals. Um, which I know for some of you, that's probably nothing. Some of you that's a lot. So for me, that was my best month in about the last year 12 deals, about four of them or, um, leads. And then eight of them were self generated deals knocking on doors. So, but that'd be a lesson. If you have a big trip planned, use it to motivate you. I knew this trip was coming. So that's part of the reason why I decided to do the Knockstar competition for the previous month, thought what a better time than to push myself close out the quarter strong and get in some extra deals before I go on the little Mexican vacation here.Speaker 2 (02:36):So that leads to the episode up today. I'm actually doing an episode on what I have learned while I'm here in Mexico. Guess what? There are sales, there are sales everywhere. And if you've been to Mexico, you know, these guys, some of the best, most aggressive salespeople in the world are in Mexico. You take one foot out of the airport and you were hounded by these guys. These guys are so most persistent. Um, I would say persistence camera series. You could find, I mean, they're hounding you for everything. They got their kids selling your stuff. You got on the streets. There's Mexican kids coming up and selling your bracelets. There's people selling you, whatever you can think of out here. So I got to hand it to the Mexican people. They fight for what they got and they are not afraid to go out and approach you and sell you whatever they're trying to, to sell that day.Speaker 2 (03:33):Okay. So the reason I'm doing an episode is because we're staying at a resort here in Puerto Vallarta, and if you've been to resorts. You know, that's another big thing that they sell down here is these timeshares. And so my parents, they got this timeshare, this Mexican timeshare, I think they've had at 10 years or so now it's been awesome. We go to Cancun. We go to, um, yeah, this is actually our first time coming down here, but you are part of the UNESCO. They give you like a few locations. You can trade them and swap them out. So we usually come once every couple of years to one of these Mexican locations, great time. But if you've been to a timeshare, you probably know that they're c

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's going on. Solarpreneurs. We are backSpeaker 2 (00:45):With another fantastic episode and I'm super excited today because we have one of the OGs of knocking on the show today. His name is Danny Pessy. Thanks for coming on Danny. What's up guys? How you doing? Oh yeah. So we're excited to have Danny on and if you haven't heard of him, you're probably living under a rock cause this guy is a producing awesome content. He's got 11,000 followers on Instagram. He's all over the place. You've been the door to order Connors or anything like that. You've seen him in all his, uh, his, uh, you know, like mob outfits he's wearing like tiger skins and stuff like that, showing up to events. So you can't miss this guy, but beside the flyer that he brings to the industry, he is definitely a top producer. Um, I mean you've sold thousands and thousands of alarm accounts, Danny, and doing tons of solar now.Speaker 2 (01:40):So, uh, yeah. What was your top summer like 350 alarm counts accounts 456, 456. Ooh, okay. Fire. So you're crushing a man and then now you're doing some solar deals, right? Yeah. So we, uh, so we we've trained, we've pivoted our business, um, from, uh, security to solar. So, you know, for the last, uh, 60 days I've been heavy doing solar and it's been, it's been a fun transition and we've, uh, we've started a setter closer model and a self-gen model. And, uh, we've transitioned our alarm sales reps to solar and we are converting our alarm technicians into solar installations and the company I worked for Titanium, we're transitioning now into being installation company. So we're going to control the whole process. Yeah, it's been, it's been fun. And you know, it's been, it's been mentally, uh, emotionally challenging to shift industries. Cause alarms have been great to me. I never had, I've never had a bad year and it's because of the environment that I grew up in and, you know, working for good. And for so long, I felt myself to a very high standard. And, you know, obviously that is like the standard of top performing reps and you, a lot of, uh,Speaker 3 (03:00):A lot of, uh, you know, what I've been able to accomplish just because of the identity that I held as, you know, a top performing rep. And so with me identifying as that, it was hard to make that transition into solar. And so I've had to do a lot of work to do it. Cause, you know, it's kind of like leaving a girlfriend that's been successful and you know, it's unfortunate, but a lot of people don't realize that like emotional attachments to your business can be devastating to you. And, you know, a perfect example, my uncle, he used to run, um, an art deco decor company and he was crushing it in the nineties and two thousands. And what he would sell was his high ticket item, um, sculpture. So he'd make brass sculptures and, uh, you know, beautiful light fixtures. And there were thousands of thousands of dollars, high-quality brass.Speaker 3 (03:52):And what happened was the marketplace show. It slowly shifted from high ticket, high cost items to Ikea. Cheap would buy it for a couple of years, throw them away when you're done and he never pivoted his business. And then eventually, um, you know, all the money that you've accumulated over the years, uh, kinda went,

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up Solarpreneurs Taylor ArmstrongSpeaker 2 (00:45):Back with another episode here to help you close more deals, generate more leads and more referrals and dominate in the solar industry. Hope you're doing well today. We've got a little bit different episode and I'm going to go through a program that I just completed. Um, actually at the time of this recording, I have two more days left. Okay. But I am planning on completing it, I guess, a Dane a quarter. So that program, if you've been listening to the previous episodes, I brought it up a few times already and it's something that I highly recommend. So I'm going to tell you my experience with it, my hesitations going into it, um, actually thought about doing for doing it for probably over a year now, but finally got around to doing it. So I'm telling my hesitations in experience and what I overall just gained from going through it.Speaker 2 (01:44):Okay. So that program I'm going to talk about is called 75 Hard. And a lot of you have probably heard of it. It is pretty popular and a lot of people post about on Tik TOK, social media, a lot of people have gotten great results with it. Um, you know, sales guys at helps a lot of different benefits, so I'm going to jump into it. Okay. So first of all, I heard about this program from a few friends, her, I guess, coworkers, people that I have sold with for awhile. Um, some of the guys that first got me in the industry actually told me about it. My first buddy that did hit his name is Dallin. He's actually been on the show Dallin Pancheri, probably about 50 episodes ago. You can go back and listen to him, but he told me about this program.Speaker 2 (02:30):He went through it and what it is, if you're not familiar with it is for 75 days straight, you have to follow a checklist of specific items. And if you miss even one thing on this checklist, you go back to day zero. So the things you have to follow is you have to do two workouts a day. They have to be 45 minutes. Each you have to take a progress picture. You have to read 10 pages, you have to drink a gallon of water. You have to follow a specific diet you can't have any cheat meals or alcohol. So that's the program. And honestly sounds, I mean, somewhat simple, probably a lot of you are doing these things already. So I'm thinking of, okay, workout, um, read a few pages, drink some water. It doesn't sound like that. I can be away now, but the key with all this, and I found this out pretty quickly, it's that you have to be ultra consistent.Speaker 2 (03:24):Like I said, if you miss even one thing on there, you're going back to D zero. Right? So that's the key with it. And then the other thing is you can make it as strict or as easy as you want. Okay. I mean, obviously I'm more applying do the workouts and the diets. Okay. Cause he doesn't specify what type of workouts you have to do. He doesn't specify which diet you have to follow. So when I first heard about this program, my friend, Dallin, he did a diet where he didn't eat any sugar for 75 days. Okay. And by no sugar, I mean, he, even if it had a gram of sugar, he's not eating it. His, so you look at most things have sugar in them right. Right. Um, so yeah, I mean any food label, not even a gram of sugar, he's like, no, not e

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bring in the top solar dogs, the industry, to let you in on the secrets of generating more leads, following up like a pro and closing more deals. What is a Solarpreneur you might ask? A Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's up. What's up Solarpreneurs,Speaker 2 (00:44):Taylor Armstrong. Back with another episode here to help you close more deals, generate more referrals and leads and help you dominate in the solar industry. Hope you're doing well. If you didn't listen to the last episode you are missing out. We had the one, the only coach Michael Burt on the show and definitely a high profile guest. If you haven't heard of him, go check them out. He spoke at 10 XCon Grant Cardone's events. He's one of the top coaches, top sales trainers in the world, I would say. So go listen to the episode and share that. Give them a like in, let them know you appreciated him coming on. If you haven't already, um, besides that, what else do we have going on? Um, if you haven't heard the big announcement yet, we have our new learning platform that is opening up, um, to an exclusive group that's happening next week.Speaker 2 (01:40):It might already be out depending on when you're listening to this. By the time we have this recording here at the end of March, we are releasing to the first group of students. Um, the new learning platform, that's solciety.co. If you haven't gone and checked it out, I want to suggest that you hop on this. It's going to change the game and we're not going to dump all the details here yet. That's going to be pretty soon, but just to give you a little teaser, it's going to be something similar to, if you've heard of the masterclass, you maybe have seen ads for that, but masterclass, what they do, they go and find the best of each industry. Um, they, you can get Steph Curry to teach basketball. They get, um, you know, any difference, any of like skill you want to learn. They go and get the best person from there to teach it.Speaker 2 (02:35):So what we're doing with solciety, it's going to be something similar to that and ton, ton of other things I can't go into quite yet, but we're going to get the best of the industry. Bring them all together into one platform and create a community around it. So you're not going to want to miss out. And it is so cheap right now. I can't even believe we're releasing it for so cheap. So go get on. It's definitely going to go up in price. So hop on while you can. That's solciety.co. Um, if you want to go check it out and go get one on the wait list, we're gonna open it up, um, next week. Okay. But so let's jump into the episode today. Hope you're closing lots of deals. It's springtime here in San Diego. It's getting nice and warm outside, nice and toasty.Speaker 2 (03:25):Plenty of doors to knock. Now, people are in a better mood with that warm outside. So I want to tell a story about something that happened to me last week, some mistakes I made and, um, something that actually went really well. And then it's going to be something that you maybe haven't tried. So basically what I did is I was able to turn a customer, the, me to drop the price. I turned this customer into about eight referrals now. Okay. So crazy amount of referrals, but the bad news is, well, not bad, but I did drop the price. So I'm going to tell you what I did. And I'm going to tell you the mistakes I made first with this customer. And then I'm going to tell you how I got these eight referrals. It's not going to happen with

Having a system, processes, and guiding philosophy serve as the essential building blocks to support business and it's growth. When you incorporate them into your solar company's workday routine, these help improve your overall efficiency. But what's missing in this business world is creating targets. Keeping that intensity and persistence can create discipline. To help reach the company goal, we seek help from professional and certified coaches to create a competitive workforce. This sense of competition forces a team to get better.

Transcription:Speaker 1 (00:03):Welcome to the solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong. I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bring in the top solar dogs, the industry, to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a sore anywhere you might ask? A solopreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become what's going on in solarpreneurSpeaker 2 (00:44):Nation Taylor Armstrong. Back with another episode here to help your life easier in your solar sales journey, helping you crush it, helping you get more referrals, generate more leads and dominate. That's what we're all about. So I wanted to give you a couple updates on the things going on around my neck of the woods here in San Diego, just got back from a Mario kart tournament with our sales team, and you'll be sad to know that I came in second place. Did not, um, pull out the win, but we had a hundred dollars go to the winner, had a cool little tournament. So if you're not doing fun, little activities like that, I would highly suggest it. Do that with your teams, get types of, uh, events, activities, go on. We, we do one weekly, but it can be a little much sometimes. So I would suggest maybe every couple of weeks, get your team together through an awesome activity, get some food and, uh, yeah.Speaker 2 (01:45):Do tournaments. People love it, but yeah, came in second place and uh, I grew up on Mario kart. Um, if any of you want to challenge me? I am down anytime I lost a one match cause that freaking blue shell came and hit me at the very end. If you know Mario kart, you know what I'm talking about, but anyways, so that's, what's going on here. We're keeping the activities going we're gearing up. Um, spring is coming quickly to this summer months are flying by and guess what it's already almost done with Q1. So take a step back to look at where are you at in your goals we're already done with the first quarter. We're going into the second quarter pretty quick here. So if you're not crushing it this year, start to analyze where are you at? And that's going to lead us directly into the episode, which is why should you have a coach?Speaker 2 (02:40):Okay. Um, and the reason I'm doing this episode is because next um, episode we have coming up, we have coach Michael Burton coming on. If you haven't heard a coach Burt, he is pretty high profile. Dude. I saw him speak it. Um, actually grant Kurt owns X con and he's coached hundreds and hundreds of sales people probably into the thousands business leaders, entrepreneurs. He has I think a dozen or two books. Anyways. We introduced him in that, in the next episode, but you're not going to want to miss out on that. And it got me really thinking about why is coaching important? Hey, obviously we're going to talk more about that in the next episode do, but just made me start reflecting. Why should we have coaches in when I first started in sales, that was pretty much unheard of. I was like, I was like, no one needs a coach in sales.Speaker 2 (03:36):You got a manager. You need, you don't need a coach. But then as I've talked about in some previous episodes, I actually have hired many coaches and it has been, I would say one of the single most important things to my growth, helping me close more deals, help them keeping me accountable and helping me grow as a sales person and entrepreneur. So start to consider if you've never had a coach, I want you to consider getting one. Okay. And what, what top, you know, business people, entrepreneurs they're investing in themselves. So I think that's the first principle with this.

How do you create more interaction with your homeowners? Door-to-door may seem like a nerve-wracking thing to do . However, when done right, it's a very powerful way to build your business.

How do you maintain a work-life balance in solar sales? Many people struggle balancing their work from their personal life. This isn't surprising in solar sales with the constant rejection, meeting the quota, and being available constantly for leads and potential customers. In this episode, Ashton will share some of his secret weapons on how he balances his life and give important tidbits on how to lead teams efficiently.

How is loving people going to help you in your sales? What's the same principle with this? If you love the people and if you know you have a deep conviction/deep belief in your product then you will have more conviction in what you're doing.

What's this underground training program? Are you using your commute time as learning opportunities, are you really doing whatever it takes to learn every day, to improve, to be reading books, to be going through programs, if you're not doing that and you're not seeing the type of success that you want. You have got to start to look at a question and start to ask yourself why you weren't putting the time to train every day.

Finding the perfect prospect, creating the best connections, and closing deals as quickly as possible is a dream for each solar sales person. The reality is only about 2% of sales will close on first meeting. With this pretty low percentage, you need to continue to make constant follow-ups until they are open to buying. Persistence is the key. In this episode, we listen to Moe Falah on how he became successful in closing deals.