The Solarpreneur

Visit Solciety.co now! Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 1 (00:01):What's going on Solarpreneurs. I am stoked for this episode today because we have someone that, um, has been doing something pretty unreal. We've got a guy that's I got a text a few weeks ago, heard about chance here, that's with us today and you're going to hear all about them. But he said to my knowledge and industry record close 68 freaking deals in a month. Let's go appreciate it, bro. So we're going to hear, um, what was working for him and yeah, just kind of his whole story and what he's been doing to achieve that level of success. Cause I've never heard anything like it before, so a chance welcome to the show. Thanks for comingSpeaker 2 (00:40):On. Yeah, appreciate it. Thanks for having me.Speaker 1 (00:42):Yeah. So I'm stoked to hear just kind of what led up to this. And I I'll be honest. I didn't believe it. At first when I heard I got a text from my buddy Marshall and um, he told me about this guy and I'm like, no, no way, Marshall. I got a guy that I work with that close. I think, uh, yeah, he's closed like 43 in a month. I was just telling you chance. I, I thought that was the record. Like no ways anyone closing more than, than 43, that Marshall texts me. He's like, no chance got 68. I did. I was like, all right, I got to get this show on the guy on the show.Speaker 2 (01:15):Yeah. So a little background about me. Um, again, my name is chance [inaudible] but so ever since like I grew up, I've always had like an entrepreneurial mind, of course. But yeah, when I was 13, I, I mean, I've been doing e-commerce and everything. Solar I've been in the industry for about 15 months. Um, but yeah, literally I came out here, I saw an ad. Um, I actually filed Zane and that's the CEO of better earth. So that's who I work for. But I saw an ad with Zane and I was like, all right, I'm going to apply. So I think that they had like 800 applicants. It was all housing. Um, all expenses paid for, for your first three months. And I dropped out of school about a year and a half in. I never really wanted a piece of paper that millions of people get every single year, but I've flew out here.Speaker 2 (02:02):Uh, I got the job flew out here and I dropped everything to my parents, whether you guys like it or not, I'm going to California. So I'm originally from Wisconsin. But when I was about 13 years old, I had like $150,000. So she was my room. I used to buy and resell tickets, shoes, whatever it may be. You name it? I did it. So any type of get rich quick, and I realize, of course you just got to keep putting the work in. You said drop ship, like crazy. But when I was 17 or 16 years old, I created a company called smile, big clothing. So you guys can all check that out if you want. But yeah. Um, I was going through a little different time with my parents and they actually like got a divorce and everything was hard on me just cause my brothers I'm the youngest of, I have three older brothers, but, um, yeah, so I was going through it a little different time and I've made smile, be clothing, just cause I knew a lot of people are going through bigger struggles than myself.Speaker 2 (02:54):And that's why I dropped out of school. I used to

Visit Solciety.co now!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):What's up Solarpreneurs. Today, we're going to be talking about how to plan your week like a boss, how to plan your week, like a Solarpreneur, how the top solar dog has do it. So we're going to jump in and up. But before we get into the topic, I want to invite you to tune in to next Tuesday's episode, because we have a very special announcement. We've been working on a top secret project. I know you guys are gonna love it. So make sure you tune in to next Tuesday's podcast. So let's jump into the topic today. It's going to be a quicker one, but the reason I am thinking so much about planning lately is because as some of you know, I'm in the Knockstar training, which talked about it before highly recommend, then Pepsi came in, Rick, Curphey those guys over there, they do some great training.Speaker 2 (01:33):So go follow them on Instagram if you're not already, but I am in there a coaching group right now, we have calls every week. And this last call, we had the opportunity to listen to someone that's if you've been endured or for any amount of time, you know, this guy he's like the guy, one of the godfathers of door to door sells his name's. Jeff Mendez walked to get him on the podcast here, but he talked about, um, just some keys that he's had to six his success. But one of the biggest takeaways that I got from that call that he and a lot of other top guys are doing is they are planning like insane amounts. They plan their days, very specific. They know what they're doing every 15 minutes. And again, another thing, um, I went to this conference about a month ago and a lot of the top guys there, a lot of the, you know, business leaders, entrepreneurs, um, they were talking about the same thing that if you don't have clarity in, if you're not planning, if you don't know exactly what you should do every 15 minutes, then you're probably not clear enough on your goals on the directions you want to be taking.Speaker 2 (02:45):And I'm not to that level yet. And maybe you're not either, I don't know. I'm not to the level of clarity where I know what I should be doing every 15 minutes, but hopefully I'm going to get there. And that's the goal. But as I was listening to Jeff Mendez, talk about all this stuff. I realized that man, I plan every once in a while, you know, once probably once, twice a month, I'll go and do some planning, but it's not a consistent thing. And as they listened to him, talk about all this, just like, man, I'm letting my days just basically tell me what to do. I'm reacting to events, every phone call that comes in every customer that hits me up. I'm just reacting. So what if I flip the script on that? What if I made it? So the day reacts to what I tell it to do?Speaker 2 (03:32):And this is what Jeff was talking about, how we need to get to that level, where we tell our days, what did you wear? We are the ones being proactive, not reactive. And so I decided to try it out this last Sunday, Mike, all right, Jeff Mendez talked about it. I'm going to get a little deeper in that planning session. Watch some YouTube videos studied some books I had about the topic. And I want to s

Visit Solciety.co now!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):Today's episode. You're going to hear about the mistake that cost me over 30 grand in commissions and how you might be losing money without even realizing it, all that and much more in today's episode of the Solarpreneur. Let's jump into it. My name's Taylor Armstrong. I'm here to help you close more deals, generate more leads and referrals, and hopefully have a much more enjoyable time in the solar industry. It's a great day today. It's raining outside here in San Diego, California. Hopefully wherever you're at, don't let the rain scare you away. We get some of this winter weather. I'll admit I am a sucker for not for not wanting to, you know, work in the inclement weather. That's why I live in San Diego because let's be honest. San Diego has pretty much the best weather in the 60 to 70 degree range, basically all year round.Speaker 2 (01:36):So if you're sick of knocking in that brutal heat or those winter storms, then come on over, we got a job for you, but in all seriousness, sometimes it is an advantage to knock in those inclement weather conditions. I've got friends that are out in Colorado, friends in Arizona, knocking, knocking in snow, snow storms. And the advantage you have with it is people are usually going to be more sympathetic and let you inside the house. And I was talking with one of my friends in Colorado saying that when they're knocking in the winter, it's so cold outside that people just let them right in half the time. So that's your advantage if it is raining or if it is hurricane weather or whatever, then people are probably going to let you inside either that or tell you you're crazy and not listen to you at all.Speaker 2 (02:26):Right? But with that being said, let's jump into the episode. So before we get into that, I wanted to just remind everyone that I was on the solar objections live stream. If you didn't have a chance to go check that out, go head on over to the solar objection, Facebook group, and obviously join the Solarpreneur Facebook group. We actually posted a copy of it in there, but make sure you're part of both of those Facebook groups. Cause we got some cool stuff going on. You don't want to miss out on them and you can see every play of yours, truly dropping some heat for y'all. So go check it out. Let me know what you think. Let me know if you liked the content we had in there and maybe we'll start doing more stuff like that. So that's once again Solarpreneur Facebook group in the solar objection group with my friend, Solar Joe over there.Speaker 2 (03:20):So today's episode, hopefully that got you a little intrigued. I did lose out on about 30 grand in commissions. And I want to tell you guys some mistakes I made with that, how I could have probably prevented it. Nothing's hunted a hundred percent preventable and just some steps that you should be taking yourself to ensure that you are getting paid, what you're worth. Okay. And so I'm going to preface that with a little story. When I first started out in pest control, as many of you know, started out my first summer in Dallas, Texas, this was back in 2012. So while back I'm one of the old guys

Visit Solciety.co now!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):What's happening. Solarpreneurs. We're back with another episode in this time we have the Brazilian master himself, my man Christian coming on the show. So we got Christian Maru and I thanks for coming on the show with us today, Christian.Speaker 3 (00:56):Oh man. Thanks for having me. I'm I'm super excited actually. It's my very first time speaking in public like this and, uh, I'm super stoked to be, to be here on the show.Speaker 2 (01:08):Yeah, well it's well-deserved because, um, if you haven't seen, if you haven't followed Christian yet, he's been just one of the most consistent like solar sales reps. I've seen, he's consistently hitting big numbers. Um, and we're going to talk about all that today. So he is the number one rep at affluent, right? Is it fluent? Yup. Okay, cool. Making sure I got the name right. And yeah, been doing awesome. And you're soon to start up an office there in Houston. You're telling me here in what 3, 3, 4 months, something like that. You're going to go down there. Yes.Speaker 3 (01:42):Yes. I started, I started with flowing on May 7th and I, after a month and a half, they say, Hey, I feel like you got a lot of potential. There wants to, to expand the company. And they showed me a few places and I chose Houston to be the place to go. Right.Speaker 2 (02:02):Well, my cousins down in Houston, so maybe I'll, uh, he just bought a house down there. So I'd love to get him sold. He's point, he's pulling this, you know, he's moving, he might move in a couple of years, crap. SoSpeaker 3 (02:15):I know how to handle that.Speaker 2 (02:20):I'm his cousin. So I can't like tell him to cut the crap as much, but if I send you to his door, I know you'll get him taken care of.Speaker 3 (02:27):Yeah. I can smell the blood man. I can smell blood from far away.Speaker 2 (02:32):I better watch out. Cause now all my Houston podcast listeners that I heard that are going to be like hitting me up. So put, put a target on his back, but no, that's a awesome man. And so yeah, I mean, again, you've been having a ton of results being super consistent and we're going to get into all that. But do you want to tell us a little bit of your background, Christian? I'm like, I don't know what, how you got started in knocking doors and um, just how you got in the store and everything.Speaker 3 (03:01):Sure. My brother. Um, so on September 1st it tells an 18. That's when I got that's exactly when I got here in this country. So actually tomorrow, I guess it's going to be three years. Hasn't even been three years and just like a lot of international people. And I can relate to a lot of people from my country and from different places and different backgrounds when they get here, they, they get the cleaning jobs. So that's what I was doing. I was cleaning cars, uh, in a dealership. And then we started cleaning offices and Jean, Jean places at night and stuff like that. And it just, you know, I wasn't super happy cause I was working during the day and I was working at night and working multiple jobs and, and I was lik

Visit Solciety.co now!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on Solarpreneurs Taylor Armstrong here with another episode. And as usual, we're here to make you a sell more solar, close, more deals and get more referrals and more leads. So I kind of butchered that in show, but I'm just getting back from a little hunting trip more about that later. So apologize if I'm a little out of it here, got back late last night, trying to get back into the grain of things here and excited to get back into it. Get closing some deals before we jump into the episode today. And of course, I'll tell you more about my, uh, hunting trip for my hunters out there. If you don't care about hunting, then you can skip pass maybe the first minute or two after this. But before we jump into that, I want to invite you to a special live stream I'm doing with my friend, Solar Joe.Speaker 2 (01:36):He was on the podcast, I think about a month ago. So he's a master of objections. He has what I would say. The number one Facebook group for solar pros, um, Solarpreneur, Facebook group. Isn't quite there yet, but, um, someday his group is called solar objections and he does some awesome live streams in there, which he graciously invited me to take part in one. So that's happening tomorrow. Um, at the time, you know, you hear this episode will be tomorrow. Um, but when I say tomorrow, I mean Wednesday, October 20th, 2021, of course. So if you listened to this episode after the fact, I apologize, you're late to the party. So listen to the episode, right? When they come out and come on, turn your notifications on and get this content. You can be fresh on the announcements, but if you want to join that, it's going to be at 4:00 PM Pacific standard time.Speaker 2 (02:34):And I would love to see you on there. Hit me with some questions. I'm going to try to brush up on my objections a little bit. So hopefully I don't look like a complete idiot up there. I know I'm probably not the world's greatest at overcoming objections, but I think I can drop some knowledge in there. Hopefully help some people out. So go join in. If you want to check that out and of course join the Facebook group if you haven't already. So without further ado, jump into the topic for today. Okay. And what I want to talk about is why we need to keep solar super simple and a couple different meanings with simple. When I say simple, Hey, actually my hunting trip that I just got back from kind of ties into this. And I got thinking about it. I got asked an interesting question.Speaker 2 (03:24):Um, couple of days back, I, I always love, you know, interacting with my Solarpreneurs, with my homeys, with, uh, all our listeners here. So definitely feel free to shoot me a message. I try to respond to all of them on a Facebook and Instagram, but I got a question, um, from my friend Carston, he asked if you were to go back and start from the beginning, which skill would you put your focus in to get back to where you are now, the fastest? What would you say are the most important skills that one can develop when just starting out to maximize or maximize their effectiveness? So I thought that was an interesting question. And

Visit Solciety.co now!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):Hey, Hey, Hey, what's going on Solarpreneur? Taylor Armstrong back with another episode and as usual here to help you close more deals, generate more leads and referrals, and hopefully have a much better experience in the solar industry. So before we jump into today's topic, have two little announcements and one's kind of an ask. So number one, we are launching our new Solciety app. It's going to be coming out. Um, it should already be on the Google play store for those weirdos that are still using Androids. You can probably actually go get it already if you want to check it out. And for the normal people, the iPhone users, um, you're going to have to wait a little bit, I guess that's the downside with apple. They're a little more strict when it comes to, uh, you know, approving apps. So anyways, we're going to be dropping an episode soon about what's going on with that, but just wanted to give you a teaser.Speaker 2 (01:41):If you're wanting to get first exclusive access to that, be checking the app store, go to the Solciety.co And you can get first access first dibs on what we're going on, what we got going on with the soul side of the app, but it's gonna feature, you know, top training, exclusive discounts and a whole lot of other things. So definitely go get on that. When you have the chance, then number two, I'm thinking about actually to start charging a price on the podcast. No worry it's not money, but what I mean by that, I've been listening to a lot of, uh, Andy Frisella, his podcast it's called real AF, highly recommended. Um, he talks about right now, you know, mostly just issues that are going on in the U S for all of our, uh, listeners here in the USA. Um, but he starts out almost every one of his podcasts.Speaker 2 (02:37):If you listen to it with an ask and that ask, is it instead of paying them money to listen to it, you go share it with a friend you post on social media. You, uh, I don't know, help promote it somehow. And that's his price for the podcast and he, this guy's, he's got, I think like number one, business podcasts in the world, and I'd go check. But one of the most popular podcasts doesn't advertise on it at all, which he's probably the only top podcast like that, that I listened to, that doesn't have ads on it. He could be making seven figures, easy a year, popping ads on that thing, but that's his. Is it? You just go out and share it with someone. You talk about it. So I'm like, maybe I should start making that ask on my podcast. So we're trying to grow the Solarpreneur movement.Speaker 2 (03:28):So I want to make the same as to you. If you got value from this episode or any of our previous episodes, please go send it to someone, help us spread the word. We're doing all this for free. And to be blunt, I know I could be selling probably an extra deal a week with the time I spend on the podcast, but I choose to spread some value and help my peeps close more deals, because that's what it's about. And it's helped with me. The more I share what I learned. I know I, I get a lot of value from that too, and connecting with other people. So it's not like I don't wan

Visit Solciety.co now ! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on Solarpreneurs. I am super excited for this episode. We have a live episode in the studio. I always love doing it with live guests because I think I get more out of it and more connection with the guests. And I'm super excited because we have our second lady, second girl rep coming on the show. I don't know. I don't know if you guys like get like female girls, lady, whatever. Um, but anyway, it's okay. So we've got Alex Hogan hall on the show here, live in the studio, Alex. Thanks for coming out today and coming on the show. Yeah, of course.Speaker 3 (01:15):Taylor, thanks so much for having me. I'm excited to beSpeaker 2 (01:17):Here. Yeah, it'll be super fun. And she's, uh, hopefully moving our assume, but you're right now you're commuting from Utah working with the team, right? Yes, sir.Speaker 3 (01:25):Yep. Back and forth,Speaker 2 (01:26):California. You're getting sick of that. Uh, that plane ride yet. Are you guys like riding in the plane?Speaker 3 (01:31):Oh my gosh. I feel like everyone at Delta probably has to know me by now. It's the same flight.Speaker 2 (01:38):Uh, is it like you see like the same pilots and like flight attendants and stuff? Or does that change your name?Speaker 3 (01:43):I see the same, like Utah based crew. I feel like every time.Speaker 2 (01:47):Nice. Well, that's cool. And, um, so for those that don't know, Alex, she right now is the, uh, you might have to help me a little bit, but your CMO right at,Speaker 3 (01:57):Yep. I'm a chief marketing officer and chairman of the board for true power.Speaker 2 (02:02):Okay. True power in Alex. She has a ton of experience. We're just talking a little bit before the show and she gave me their own whole, you know, kind of run down of everything. She's done all the experiences she's had and, um, she's done a ton awesome stuff. So, um, Alex, do you want to give us kind of like the rundown for those who don't know you kind of how you got into the industry, how you got into door to door and, um, I guess how you got into the position that you're at now too. Yeah,Speaker 3 (02:25):Sure. Cool. So, um, so I got started in the industry back in 2015. I had just finished up college with a degree in Marine biology and I was just loved the environment of super, you know, pro hippie fixing, fixing climate change. So couldn't find a job in Marine bio. So I applied to this position to knock doors and sell solar. So I was like, look, I can do this for a petition signing or something. It's going to be easy to get paid. Um, so I tried it out. I was one of the first, uh, direct training classes over at Trinity solar out in New Jersey. Um, back in, I think of 2015. And at the time we really didn't have much training in place support systems. It was still very new to the business. Um, so I was one of the first female sales reps. They brought on board.Speaker 3 (03:11):I had to like make my own polos with the logo on it and stuff, um, at the time. So yeah, just start now and I, uh, didn't have any sales background or anything didn't think

Visit Solciety.co now! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's up Solarpreneurs? Taylor Armstrong back with another episode here to make your life as a solar professional, more profitable, easier to do and more enjoyable. So if I can do even a fraction of that, you're welcome. Just kidding, but really that's what we're aiming to do. And hopefully we make it a lot easier for you to close more deals, get more referrals and have success in this awesome industry. But today I want to basically tell a little story, something that happened to me recently, that I think a lot of you, the listeners can learn some lessons from a big mistake I made. So I'm going to go through that story. But first, before I get to that, just wanted to give a shout out to, um, my boys over at, uh, knock star university. If you haven't checked out a knock star, it is a six week program I'm going through right now and they do.Speaker 2 (01:40):It's really cool. They have a competition for six weeks. They put you in a seating round, then they do weekly trainings. So if you're looking for some extra training for you or your team, um, great resources guys have over there, I'm going through it. And also just wanted to throw out a little teaser. We're also working on something super exciting that has to do is training. Uh, can't spill the details yet, but is going to be releasing very soon here. And I'm super stoked when it does to go over more details, but you can't say anything I want to, um, anyway, just a couple of quick shout outs for those that are looking for more trainings, go check out and rockstar. Um, so the story I have what's going on is, um, this is basically just to illustrate to you guys, what can go wrong with an account?Speaker 2 (02:36):The title is episode is called how I made negative $563 on a solar install. And I'm in San Diego. So especially people are familiar with the California market. You're probably thinking like, what, how do you make negative dollars on a account? Like people out here are making a thousand, 2000 at ridiculous amounts. I mean, guys are making 20, 30 grand on single accounts, even I've heard. Hey, so how can someone go to make making ridiculous money to making negative on an account? I couldn't believe it when happen to me. And I don't think I'm the first person that it's happened to. So I want to go through the mistakes I made with this particular account and hopefully help you guys avoid the same mistakes. So here's what happened in this. First of all, this was back about seven months ago, I get an online lead a which if you're not running on lane leads, why not?Speaker 2 (03:40):You should be running online leads. You should be knocking, should be getting leads from all sources. Okay. That's for another episode though, I was running an online leads that I get a lead. It's a solid lead. I go, um, set it up for next day appointment. I go, we're sitting outside. I find out it's actually a home that's hasn't been moved into yet. The dude had been renting it out and he was gonna move in with his family in the next few months is what he told me at the time. Okay. Um, unfortunately it didn't work out exactly how this guy was sayin

Visit www.solciety.co now! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's up Solarpreneurs Taylor Armstrong. Back with another episode here in the studio, hope you're doing well. And as always, we're doing these podcasts to help you close more deals, generate more leads and referrals, and hopefully have a much better time in the solar industry. Hopefully we can achieve that for you. So today we're going to get into an episode. I just got back from an event it's called, uh, driven. Um, if you're following me on social media, maybe saw me post about it by great Amanda. So I'm going to recap a few things from that event. Thought there was a lot of speakers that can apply directly to you. Uh, you know, the solar industry and some good takeaways. I got to someone to give you a little recap on a few takeaways. I got that I, I think will benefit everyone listening to this podcast today.Speaker 2 (01:35):Um, before we get into that, we are, uh, approaching how we in here. It is October at the time of this recording. And just remember with October, you are out there and trick or treating for free money. If you're knocking doors and whatever you're doing, really, if you are sending out online ads, if you're getting leads, remember it's just trick or treating, you know, you're just trick or treating out there. So that's the little tip of this month. Make sure you come across with that trick treating mindset, any door you knock thing. All right, I'm going to get my candy today. I'm going to get my dough today. And that's the mindset you got to have. We've had some incredible guests on just got done actually with a podcast. Um, you're going to hear about as soon don't want to spill the beans on it quite yet, but uh, this dude I think set the industry record for most deals closed in a month.Speaker 2 (02:29):He's he coming up on bat here in a couple of weeks as podcasts will drop. So stay tuned for that, but um, just great takeaways I've gotten and it's to have the extreme confidence that you're going to close. Any deal that you walk up to you with, you're going to book any appointment that you S um, you know, any door you knock, you're going to book an appointment with them. Really that's the big key here is people have that extreme confidence. Hey, Andy, I always think of this job like a sport, cause really it's not that much different. The great people in sports have extreme confidence that they're the best that they're achieving. The greatest things that they're the goats. And guess what the great people in the solar industry, they have that exact same mindset. They think they're the best and that's why they're having an extreme success.Speaker 2 (03:18):So to remember that just fresh on my mind as I get out of this podcast interview. So let's jump into this event, takeaway that I had and the main takeaways I'm going to given you are from Andy Frisella okay. If you haven't listened to my podcast on 75 hard, that was few months ago. Go check that out. And I would invite all of our listeners to go try 75 hard. If you haven't, it's going to get your brain on a different level, as far as thinking and breaking past limitations. So Andy Frisella, if you don'

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on. Solarpreneurs Taylor Armstrong, your host here, and we have the first female guest ever on the Solarpreneur podcast. I'm super excited. So we got a Suli Zinck. Can I say your last name? Right. Zinc. Okay, so, so will you, thanks for coming on the show, I'm so excited to finally have a girl knocker on, so appreciate it. Appreciate you coming on,Speaker 3 (01:07):But I'll be honest. Taylor, yours was one. When I was looking into the solar industry, yours is one of the first ones that I like found. And I was like, oh, he there, there's not like a ton of like episodes, not a ton of people. This is definitely where I'm going to start because it's going to be like, he's going to be methodical and he's going to give you tips. And it's exactly been that since like what, when I started listening to you back in November. SoSpeaker 2 (01:32):Yeah, no, I appreciate that. And I've been following your podcast too, and your story and, um, pretty amazing stuff. So yeah, I will say we've been, yeah, I've, I think I've scheduled a one or two other girls to come on and both of them like fell through, um, um, one of them, one of them like just no showing me and then like one responds. I'm like, all right, maybe I'm not going to chain get girls on if they do this. So maybe I left kind of bad days, my mother, but yeah. But God, we made it work and no, um, you guys are crushing it with your team and I know there's some powerhouse ladies in the industry, so I think it's important. And actually, I remember now that I think back, I remember one of my like lower reviews on the PA I think it was like three stars or something, but, um, one of the reviews was like, Taylor focuses so much on like guys, Neil, he just says, here's the thing guys. And like, he never brings on me in girl.Speaker 3 (02:27):They was like, that is going to be my one full year. And then we like failure by two of us. Go see.Speaker 2 (02:35):So yeah, that's when I realized, like, I, I gotta be, uh, you know, conscious that the ladies listen to the show and not, you know, just suggest everyone by guys and stuff like that. So glad we're making it happen though. Um, but yeah, so slowly, do you want to maybe get into your story a little bit? I know you just did an awesome interview on the, uh, the door knocker podcasts. So we probably won't go quite as in depth as you went on that podcast. So people go listen to that to you, if you want to hear kind of her full in-depth story, which was awesome. But I, yeah. Do you want to give us just a little bit of the background for people who don't know you on the podcast or?Speaker 3 (03:12):Yeah, so I'm Sui, Juliana, Zuli all the weird games. People call me on the doors, whatever floats your boat. But, um, I started in the door to door industry 13 summers ago. This is my 13th summer. Um, I just came in with like the mindset. If I was going to give up, you know, a good jo

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on Solarpreneurs Taylor Armstrong back with another week, another episode, and I hope you are crushing the fall. We are getting into the fall weather, perfect time to knock. And I just got back from an event myself. Um, it was called driven. So I will preface this episode. We got back at, uh, 4:00 AM last night. Um, it was up in LA the event and I'm down in San Diego. So I'm recording this because I'm not gonna miss out on some fire content that we need to drop this week, but I am a little out of it. So if things don't make sense, they, I apologize in advance, but we're going to have a great episode. So let's get right into it. My name's Taylor Armstrong, and I'm here to help you take your solar sales game to another level, by closing more deals, journey, more referrals, and hopefully having a much better time in the solar industry.Speaker 2 (01:39):Hope you're doing well this week, I wanted to do something a little bit different, and that is we're going to focus on our friends, our dear friends, the ladies in the solar industry. I've never done this before. And the reason I'm kind of calling this, the women focus week is because we have, um, one of my friends Suli Zinc she's coming on the next episode, we had an awesome interview with her. She had some just, I thought amazing advice on how to basically better treat women in the solar industry, how to make them feel more included in, you know, in your sales teams, in your organizations, and then just how to help them really, um, sell to their potential. And I mean, it complied to guys too. So if you're a guy listening to this, don't miss out on these episodes because don't get me wrong slowly.Speaker 2 (02:35):She's one of the top sellers in the solar industry. So she knows her stuff, but they're the reason I think this applies a lot to, you know, the guys in the industry is because let's be honest, it is a male dominated industry we're working in, but almost every sales team they're going to have probably a few ladies on the team do. So how can you get them to maximize their potential? And how can you make them feel included in the team? How can you treat them with, um, you know, respect and make sure they're getting their needs taken care of? Because as a guy, I didn't know, I didn't really know how to do this. I'm still trying to figure out how to do this case. We get girls on the team. And I think at times me leading our teams out here in San Diego, I don't think I've done a good enough job at helping the ladies, you know, feel more included in maximize their potential.Speaker 2 (03:30):So I'm going to talk about a few of my mistakes on this episode, and then I'm going to give just a little preview of, um, you know, what I've learned from mistakes I've made and then things coming up on the next episode, because I think next episode with soil, you're going to hear just a, you know, the raw stuff, the things that are helping her a

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):How do you get yourself in a peak mental state, prepared to close any deal and lift yourself up. When you're feeling down, maybe you're having a rough day on the doors. Maybe you got your face kicked in, in that last appointment you stepped into today. That's what we're going to talk about. How do you overcome those feelings and be ready at all times? Hope you're doing well. My name's Taylor Armstrong. We're here to help you close more deals, generate more leads and referrals, and hopefully have a much better time working in the solar industry. Today's episode is going to be pretty freaking awesome. Hopefully you are ready for it. And just what inspired this episode about how to get yourself in the peak mental state, two things. Number one, I'm going to see a Tony Robbins this weekend. He's at an event I'm going to call it funnel hacking live.Speaker 2 (01:39):At least I hope he is. Um, I guess we'll see. Um, by the time you hear this episode, I will be at the event. So come say, what's up if you listen to this and you're a happened to be at the summit as well, it's in Orlando. Um, but the other thing was just following some cool people on Facebook. One of my, uh, Facebook friends, hopefully you can get them on the podcast soon. His name is TJ Nilsson. He's running his company out in Vegas. So shout out to TJ. If you're listening to this, get a lot of value from your posts. Um, so quick side note, go follow as many people as you can in the solar industry. It's great to be able to see what's working for other guys connect, uh, do some networking. So I definitely suggest hopping on Facebook and Instagram as always hit me up, but fall guys like TJ and other people that have been on the podcast because a lot of them are sure, valuable content, valuable stuff on a daily basis.Speaker 2 (02:39):So TJ shared a little post I'll, um, I'll mention a few things from it, but he talks about staying in state and he went through his process of how he stays in state. I know he's had a lot of ups and down in his business and, um, this reminded me a lot of things that he does. I also am doing, um, a few of the things I'm not doing as often as I should have. And it remind me of things that I used to do that maybe I don't do as much currently. So just to highlight a couple of things from his post, sorry, I make sure my mic is plugged in here. Um, but he talks about number one to get in that states. You got to have an anchor here and we'll talk about that, but that's anchoring in a positive feeling essentially, and then stacking it with other, um, um, basically things you can do to trigger yourself in that confidence, trigger yourself in that state that you want to achieve and wants to, um, be able to get to, as you're pulling up to that deal as you're going to knock, maybe you're down.Speaker 2 (03:54):So that's the two ways of doing it and a great book. If you haven't already read, go read the way of the Wolf. Um,

Learn more about https://siro.ai/Sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on. Solarpreneurs Taylor Armstrong here back with another fabulous episode. We've got a great guest here on today. We, um, always love to feature new products. New software we're finding out about here is Solarpreneurs. So I've got one that I'm stoked for you guys to hear about, and he's going to tell us all about it and kind of his background with everything. So we've got Mr. Joe Jordan on the show junkie, Joe. Thanks for coming on with us today.Speaker 3 (01:08):Taylor it's my pleasure. Thank you for having me.Speaker 2 (01:11):Yeah, for sure, man. And, um, I was telling you before we kind of made the connection. I usually just pretty much delete people's messages. They send me, um, if, if I, you know, feel like they're trying to pitch me something and I'm like, oh whatever, but when you, when you messages me, it actually caught my attention. I'm like, wow, I've never heard like a product like this. So this actually might be worth hearing out. And so sure enough, I heard them out and pretty frequent awesome where you guys are doing with the product. So, uh, before we get into it, do you want us to kind of give people, uh, Jen, uh, I guess just a general overview of what your company is and what the product is that you guys do. And then obviously we'll get into a lot more detail here in a little bit.Speaker 3 (01:52):Sure. So Siro is a sales coaching platform for field sales and door to door sales teams. So how zero works reps record all their conversations with customers through CRM and they'll surface to you their most coachable moments from their conversations that day. And at the end of the day in between your own doors at lunch, whatever it might be for you as a sales leader, you can jump into each moment and respond to them with a role play or piece of advice as easily as you might respond to a text message. Okay.Speaker 2 (02:25):Yeah, super awesome. And I had never really, I mean, I'm sure most people listen to this podcast. I think most of us have just recorded ourselves on like voice memos or some type of recording app. But, um, once Joe showed me on all the features, which we'll get into in more depth here in a little bit, um, it just made it so much easier to, you know, get transcriptions that are recording, help your team out. And yeah, just so much more streamlined than trying to do this on a voice recording app and, you know, listen back to it. So, uh, cool. Anyways, that's what the is, that's what the Siro software is. And so before we get into that, Joe, do you want to kind of walk us through your background, just like cells in general and the queen here, um, kind of your background in that whole, in the whole industry?Speaker 3 (03:14):Yeah, I'd love to. So my, my story and sales starts my freshmen summer in college. I got a letter in the mail to sell Cutco knives for vector ma

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's up Solarpreneurs Taylor Armstrong here today. We're going to talk about why recording yourself is a must in today's sells environments. And also we're going to demo an exciting new software that you should be using to record yourselves more on that later. Welcome to the podcast. If you are a newcomer, appreciate you tuning in, and if you are new, we are all about helping you generate more leads, close, more deals, and get more referrals and make it a boss to be in this awesome solar industry. Hope we can accomplish that for you today. Just got back from an appointment and myself, I don't know if this has happened to you guys. I'm sure it has, but confirm with the, uh, with the wife and I'm like, Hey, uh, her name was, I think Mary Jane, I'm like Mary Jane. I'm uh, on my way.Speaker 2 (01:35):Husband's going to be there. Right? Make sure both decision makers are there. She's like, yeah, yeah, come on over Taylor. I show up sure enough. Guess what? Her husband's not home yet. She opens the door, comes outside and he's like, can you just show me what you got? And I'm like, well, I mean, I want to make sure we answer both you and your husband's questions. So she calls up her husband and sure enough, her husband's, you know, like go kick rocks tells me to get out of there. It says not interested. That's like, come on guys. That's the beauty of this industry though. I mean, you'd see it all you deal with all, you can confirm things 20 times and you still get people like that. So tests your patience, but Hey, happens to the best of us. Right? You just got to move on, go to that next door and push hard.Speaker 2 (02:25):So sorry, a little side story there, but just fresh on my mind anyways. So today's topic before we jump into that, just wanted to let you know, shoot me a message. If you guys have any topics, suggestions, if you have things you're struggling with, if you have things you want us to talk about guests, you want us to bring on the show. We're always looking for new people and we're always looking for different topics because I'm going to share, what's working for me. I'm going to share struggles that I'm going through, but really it's about you. We're here to serve our Solarpreneur audience. And we want to know what you guys think. We want to know what you're struggling with and how we can serve you better. So let us know, give us some feedback and again, appreciate all the reviews we got coming in and do.Speaker 2 (03:09):That's how we get more exposure on the show. But more importantly, if you can share this on social media, if you can send it to someone that's struggling, that's really helping us grow as well. So appreciate all the shares, all the tags on social media, you guys are awesome. So today's topic. The reason why I'm talking about this, if you haven't figured out the structure of the podcast yet for right now, it's basically every two episodes I'm coming at you w

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):Speaker 2: (00:43)Why are you thinking like a real estate agent is a must in the solar industry, and what are the things that they're doing that you're probably not in your solar business? All that and much more in today's episode of the Solarpreneur podcast, let's jump into it. My name's Taylor Armstrong. I'm here to help you generate more referrals, get more leads, close, more deals, and hopefully have a much better time in the solar industry. Hope you're doing well. We're entering fall and I'm loving it. It's cooler. What a perfect time to knock doors, right? Cooler outside. People are not sweating their, their pants off. It's uh, just a great time. The only downside is it does start getting darker a little bit earlier here in, uh, California. It's dark by like seven o'clock, which is kind of a bummer. And then once daylight savings, time hits start at like six.Speaker 2 (01:39):So we've done some episodes on that about why you should be knocking in the dark. Really. It's not that big of a deal, right. But great time to be knocking. And so before we jump into the topic today, wanted to just, um, thank those of you that have connected with me on a social media. I put out a post about an unfortunate experience I had on a Instagram. So thank you to all those who responded and helped me with some feedback on it. You can go, uh, follow me on Instagram, if you didn't see that, but had a unfortunate kind of referral experience that I got some great feedback on. So go check that out. Would love to hear your feedback on it. I did post on my story. So maybe by the time you're listening to this probably won't be up anymore. But, um, just the long story short, I got a referral from someone and they sent me just the address of it.Speaker 2 (02:35):And I did end up closing the deal, which was awesome. So I told him, I said, Hey, got the deal. Um, locked down. I'm going to shoot you a little referral bonus. And this person, they requested that I pay him half the commission on the deal. And I'm like, well, you only gave me the address. It wasn't like a, you know, set appointment or anything. He just sent me the address and told me to go check up on him. He had closed them earlier, I guess in the year, then an up canceling. So he said, Hey, if you're around here, see if you see if you can make something happen. And I did. And he expected half the commission. So I asked for some feedback on that. So I kind of a long story, but anyways, the overruling whelming response was that probably doesn't need half the commission, but I will shoot them a referral bonus anyways, great place to connect with people.Speaker 2 (03:27):And then the other thing I wanted to ask, if you know anyone that is crushing it, anyone that is doing something unique in

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):What's going on Solarpreneurs. I am stoked today. We got an exciting episode because we got someone that everyone should know if you've been endorsed it or sells, or just like funny memes, then you definitely know this guy. We've got the master Miemer on the interwebs himself. Mr. Rick Martinez, Rick. Thanks for finally hopping on the show with us. My man. Thank you,Speaker 3 (01:04):Taylor. Appreciate appreciate it, man. It took us a while, but we, uh, we're we're we're finally doing it.Speaker 2 (01:10):Yeah, I know. I was just telling Rick before the show, him and Tony Robbins have been the two hardest guys to get on the podcasts. Haven't quite got Tony Robbins on yet, but, but, But, uh, Rick took a while to cause he's a busy guy and he's all over the place. And we'll talk about that. But, uh, no, we're just in key west Florida hanging out at the knock event and we're planning on to do a show there, but, um, Rick, he was kind of helping out things got busy and kind of make it happen. So like, all right, well got modern technology, just hop on the zoom and finally making it happen. So thanks again, Rick.Speaker 3 (01:52):We appreciate being on man. So let's, let's dive into it, bro. What exactly we're going to share with the people today?Speaker 2 (01:59):Well, we got something exciting. It's always exciting when you have Rick on. So Rick, do you want to, I don't know, maybe introduce how you got into door to door and how you first started making your memes. I guess a little background on him real quick. He runs the main page, no listing bra, which is like, you know, the biggest, I don't know, door to door entertainment page. I would say hands down, it's been entertaining door to door sales reps for years and years now, everyone loves them and he's been successful in pest control, uh, solar. And that's actually how we first met is because we brought both sold for a company called new power here in Southern California back in the day. So, uh, just a little introduction for you, Rick, but yeah. Do you want to, I don't know, go a little more in depth, how you got in the front door to door first and um, started up your meme page, all that good stuff. Yeah.Speaker 3 (02:51):Yeah, of course. So I started in door to door back in 2014. Um, six months after I got home from my LDS mission. Um, my buddy who's like, dude, you do so well at this. You do so well at this, but I just, I was hesitant. So I spent six months working as a painter's assistant at an auto body shop working 40, 50, even 60 hours some weeks. And I finally gave in, went out on the Saturdays, set a deal. And then that later that week it closed. And I was told that I was going to make like $1,400 off of that one deal. And I was like, you're kidding me. And they're like, yeah, I'm like, what the, so the next Saturday I go out and I booked three more. They all closed. And I think like two weeks later I'm like, y

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs Taylor Armstrong. Back with another episode, ISpeaker 2 (00:45):Hope you're doing well today. We're going to dive into why you should be asking your homeowner's thought provoking questions, why you should be getting them to realize the benefits of solar and what type of questions should you be asking your clients or the homeowners that you talk to all that and much more in today's episode, let's jump into it. So, um, it is almost a fall here. Those that have gone home for the summer. Hope you had an awesome summer, but let's be honest. You should be doing solar all year round because it's the greatest industry to be in. There's no better thing you could be doing than helping save the planet, helping homeowners get away from the utility company. That's what we're all about here. And as usual, that's what this podcast is going to train you to do. It's get more deals, get more referrals and get more results as you're out there, starting your solar business or continuing your solar business or whatever step you're at, along the journey.Speaker 2 (01:51):So before we jump into the topic today, um, I wanted to just remind you, go hop in the Solarpreneur Facebook group, if you're not already. And then along with that, we had a solar Joe on what was it a couple of weeks ago? He has, I think probably the, I'll say the best Facebook group. Okay. Solar printer, Facebook group. Isn't quite to the level, but we're going to get it there eventually. Um, but go join both those Facebook groups, his, his solar objections, and then Solarpreneur is the one where we're talking all things along with the podcast. And we are networking with the listeners and as usual, hoping to hear feedback from what you guys thought of the topics of the episodes of the guests we had, we've had on and suggestions for improvement, all that good stuff. But the reason I'm bringing that up is because last week I had a situation where, and I'm still going through this actually, but, um, I'm doing a solar on a couple of townhomes here in California and these hos, I don't know what's going on.Speaker 2 (02:59):It seems like they're getting tougher and tougher out here. Um, the past, I don't know, year or so year or two, I've done few townhomes here and there few places with shared roof spaces. And really hasn't been much of an issue. But last week I've had some just accounts on hold and I'm trying to figure out what to do for him. Um, what happened is that each ways basically came back and said, Hey, unless you guys take out a million dollar insurance policy, you can't have solar added onto these, um, to these units. And what's funny is I talked to several people in both the communities to different communities down here, and no one had to take out a policy, a separate, uh, insurance policy. I'm like, what is going on? So we brought this up to the hos and they're like, oh, we're just, we're requiring it.Speaker 2 (03:51):Now. They bas

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Boom. What's going on Taylor. I'm strong hereSpeaker 2 (00:44):To help you your life easier as a solar sales professional, and close more deals, generate more referrals, and hopefully have a much better time in the solar industry. So today's episode is what to do if you hate knocking, or if you're struggling to get out there and knock. And a quick prep is for that. The reason I am doing this episode is because I'll be blunt. I have struggled to knock as many hours as I want and need to lately. And I think it's a deeper issue. There gets to a point where you need to go and just identify your why, why are you out there? Go seven levels deep. So that's something that I'm going to do. And that's the first thing I would invite you to do. If you are struggling to get out there and knock doors, you're struggling with the motivation, figure out why you're even doing this.Speaker 2 (01:38):Why do you want to make, you know, six, seven figures, whatever your goal is this year, go write it down and go seven layers deep. If you haven't listened to the episode, um, I think it was a couple months back, but it was uh, about how to increase your confidence in sales. Actually, one of our more downloaded episodes, go listen to it though, because I talk about an exercise. It's great for this to just going seven levels, deep on your why and figuring out why you're really motivated to do the things that you're telling yourself you want to do. That's the first step. But before we get into the rest of the tips with that, I wanted to thank our loyal listeners. We've had a lot of great reviews, a lot of people sharing. So I want to think all those that have hopped on and shared the podcast.Speaker 2 (02:33):So wanted to just give those people a shout out and pull up a couple of reviews that people have been leaving lately. So we got to Ruff Munios. He says Taylor does an exceptional job of bringing in people that are experienced and high-performers to help elevate others. Someone looking into solar, like myself, listening and studying these interviews brings me confidence on the jump. Thank you. Thank you, Rafael. I assume you haven't made the jump over to solar yet, so hopefully you do it soon. Um, we got, uh, uh, I'm not going to try to say this, uh, username. You're cute. Okay. I'll try to say it. CUPE we're you WQ, uh, letters on there, but he says, I like how Taylor is constantly working to help the door to door space. I love how freely he gives out pro tips and shares his years of experience.Speaker 2 (03:32):Great interviews with top guests. Love it. And then he gives me five fire emojis. You just made my day QP we're you WQ thank you so much. And let's do one more for fun. We got a T pep says podcasts helped me out a lot here in Pennsylvania. One of the best podcasts about solar really goes in depth about the process of making a solar deal. Appreciate you guys. And that is how we grow the podcast. That's how we help others in th

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):What's going on. Solarpreneurs. We are back with another episode and I'm excited today because we are in the studio with Mr. Dan Dunn. What's going on, Dan? Thanks for coming on the show. You bet.Speaker 3 (00:52):Good. He could to be here. Okay. Well, you'reSpeaker 2 (00:56):Hearing me too. Yeah, it's, it's fun. We're hearing a Newport beach, made the drive up here from San Diego and, um, we're doing some video content too. So excited about that. So Dan, you want to tell us a little bit how you got like in the solar space and your background, where you came from and everything.Speaker 3 (01:14):Sure. Yeah. I should have this down to an elevator pitch by now. Um, I was born in Illinois in the Midwest. I was then transplanted, California. So I clean California is my place of growth, I guess kind of sounds a little cooler. Um, and then, uh, went to yeah, went to college in Utah. I then, uh, and I majored in music in English. We just talked about that before this podcast started. Yeah. Um, yeah. I love music nerd and music nerd. That's right. And actually, uh, the movie pitch. Perfect. I was actually telling, um, this guy to the, to the left ear off, off camera earlier that, uh, my wife and I met through similar circumstances as Anna Kendrick and the guy. I don't remember his name anyway. She was in a female acapella group. I was in vocal point male acapella group kind of came together like jets and sharks and west side story anyway. Um, so yeah, met my wife there been married almost 16 years. Uh, live in Southern California. I love this place. Feels like home will never leave. And, uh, old harness. I started the harness brands in 2017, so we're almost five years old next year. Awesome. Um, and then have a production company in the music space called prosody music. Okay. That's me in a nutshell.Speaker 2 (02:31):That's awesome. I love hearing guys that are like, you know, like music nerds and stuff like that. Cause I was just telling you, I was a music major myself in college, studied drums, percussion. That was the dream I was all about, you know, just graduating and being a music teacher, making my 30, 40 grand a year. And I was like, this is it. I'm going to love it. That's the dream. And then yeah, came out. Yeah. Came out, made that, you know, like in the summer or whatever. And I'm like, it's a little bit longer.Speaker 3 (03:02):Right. I can still picture, Hey, imagine dragons. When they have their live shows, they need some good drummers up there. Right. Have you ever been to one of those?Speaker 2 (03:09):Uh, I haven't been to their show, but I haven't been to, I don't know. Been to all its other concerts. Yeah. Same with maybe they'll listen to this podcast. If they're listening, give me a call and I'll beSpeaker 3 (03:19):In the drummer. We've got a table right here. He can start anyway.Speaker 2 (03:22):Let's do it. B

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solapreneurs Taylor Armstrong back withSpeaker 2 (00:44):Another episode here to help you close more deals, generate more referrals and dominate in the solar industry. Today, we're going to be talking about the two step framework that you can use today to go from one to two closes to four plus monthly. Okay. And the reason I'm seeing one to two to four, plus this is primarily for people that haven't broken through that barrier yet. Hey, that being said, if you are already closing, you know, four or 5, 6, 7, 8, 9, 10 deals, you can implement these things and they are going to help. But the reason I'm saying from one to two to four plus is because this process, I think is the number one thing missing from people that are trying, they start hitting those consistent four plus a month. Okay. And we'll get into that. But before we jump into the topic of today, I wanted to give my boy Surge creator, a shout out.Speaker 2 (01:40):If you don't follow a Surge, he is, uh, helping a lot of guys in the solar industry, crush it on social media on Instagram, Facebook, if you don't, if you haven't heard of this guy, go shoot him a follow, look them up. And he's been actually helping us with some of our content, depending on when you're listening to this, you were probably going to see more video content that we're posting along with episodes. We're going to be posting some of these interviews now on YouTube. Okay. So we'll, um, we'll post a link. Once those things come out, but, uh, go search Solarpreneur. They might on YouTube. They might already be out as we're are recording this episode, but Serge has been helping us get some killer video content with some of our recent interviews. So we'd love to hear what you guys think of that.Speaker 2 (02:28):Do you want more video? Do you guys like the video or are you just audio people personally? I love the podcasts. I listen to podcasts when I'm at the gym, when I'm driving to deals, when I'm driving out to my turf, to my area. So I'm a huge proponent of podcasts, but I know there's a lot of people that prefer the video. So anyways, let me know what you think. I think it's good to have both options, video and audio, but we're going to be posting more and more video. And we're going to try to get some of these, uh, interviews on a YouTube. So let us know if you vibe with that, let's jump into the episode. So the two-step framework to go from one to two to four plus deals in a month. The reason we're talking about this today is because I'm actually coaching.Speaker 2 (03:19):Um, we are doing, we are accepting a coaching clients in our Solciety, inner circle. If you want to find out more about that, go to Solciety.co. There should be an inner circle tab. You can hit that and book a call. If you're interested in some, um, personal coaching and masterminding to take your cells, um, your closes up by 40%, 40 to 50% in a month. Okay. But, um, anyways, the reason I'm talking about

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's going on Solarpreneurs?Speaker 2 (00:45):Secret Hack to book an extra two appointments this week and much more that's what's going to be in today's episode. We're going to jump into it. But before that, just want to give some thanks to all the people that have listened to the show. So pads, um, massive support and appreciate everyone that shared it. Appreciate the comments I receive. Appreciate everyone that is crushing it in solar. And let me know about it. That's what this podcast is all about, and that's what we're here to do with the Solarpreneur movement. And again, that's what we're doing with the podcast is helping you close more deals, generate more referrals, and have a lot more fun, hopefully, as you are out there selling some solar panels. So before we jump into the topic today, wanted to just invite you. If you haven't already checked out Solciety, go check it solciety.co have been getting great feedback from those that are already on it.Speaker 2 (01:47):Um, and if you don't know what that is, go back and listen. I think it was four or five episodes. Um, we did the Solciety breakdown on what it is, what you can expect in the training platform and why you should, you and your team should be on it. Go listen to that. If you haven't already and check out Solciety, it's going to help you close extra deals every month. And really just implement a lot of these things that you're hearing in the podcast. And it's so affordable. You guys, so go get on it. It's the best training platform that I've seen for solar. I've, I've done a lot of different training platforms. I think it's the most convenient because it's an app it's literally right in your pocket. So you can go train at any time at any hour. You don't have to have a log in.Speaker 2 (02:36):You don't have to remember your password. You're clicking on the app, you're logging in and then every month you're getting new content from the best people in solar. So if you're on an already update for this month, we are adding someone that knocks our content. Taylor McCarthy is going to be added on there, here, hopefully in the next couple of days. So you're definitely gonna want to get into that. Let's jump into the episode with all that being said, okay, I want to share with you guys something that I had forgotten about last week that helped me book an extra appointment. Okay. I only got one appointment from it, but, uh that's cause I didn't do it until later in the week. But if you follow what I'm going to tell you, it's going to get you an extra two appointments guaranteed in a week and who doesn't want an extra two solar appointments for the week.Speaker 2 (03:29):That's an extra two opportunities. You have to close up more deals. So here's what it is. Well, before I tell you what it is, um, I'll preface it. I had a rough week last week. I didn't close anything. And that's the first week that I haven't closed anything in probably a couple months, at

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's going on. Solarpreneurs we're here and this very special episode because we're alive at, I guess it's not door to door Fest, but, um, Danny Pessy Taylor McCarthy's knock star event here live in key west Florida, and we have got someone super awesome on the show with us today. We got my man, Alex. Thanks for coming on AlexSpeaker 3 (01:03):Daily. Thanks for having me. I'm super, super grateful to jump on. The first podcast I've ever done is exciting. Something new.Speaker 2 (01:08):I know. And it's well deserved too. You're crushing it. We've had conversations and I'm just super impressed with what Alex has been able to do and Alex Smith, right? Yeah. Okay.Speaker 3 (01:19):Got to make sure that the quarterback yeah. Most injuriesSpeaker 2 (01:22):Though. Okay. Okay. He played for Utah. It's my favorite football team. So it's a good name. He's also from SanSpeaker 3 (01:28):Diego. Yeah. Alex would like the quarterback to every one of my clients, literally every time. Cause they was like, like that's not a real name. I'm like, trust me. I told my parents that made it a little too generic. That's what I got. There you go.Speaker 2 (01:40):Well, this guy, he's the quarterback of solar. You can call him that because he is every time you throw in a solar deal, it's getting installed up there. So he's doing some pretty awesome stuff. So Alex, do you want to start off telling us kind of your background in a door-to-door, how you first got in the industry into solar and all that.Speaker 3 (01:57):So I went to FSU fun school, good times. Good memories met a lot of good people, developed a lot of bad habits. A lot of friends that kind of bring me in the wrong direction. Um, but it was a good time. It was part of growing and, you know, experience. I'm happy I had. So when I graduated from FSU or was about to graduate, I didn't know what I was going to do at all. All my friends already accepted the roles like 50, 60, $70,000 a year jobs. And I thought they were crushing it because I didn't go to any career fairs. I didn't show up to anything. And I was like, man, and then the interviews I did get, I didn't show up because the people that were recruiting me, I was like, I don't want to be like those people. Like I don't, I wasn't trying to say like an arrogant way or think about it go away.Speaker 3 (02:30):But they were trying to bring me in. And I was just like, I don't think they are very happy with where they're at. So I never went to any of the interviews. And so luckily someone I became friends with because he worked at a bar, he just hit me up and told me about the opportunity. And he's was in California, said he made $10,000 his first month. And I was like, that's a heck of a lot better than 50, 60, 70 K a year. And then he dropped the ball. It's going to be door to door. And he just done. And I was like, man, I was a

DOWNLOAD NOW Your FREE Closer Sheet here: https://closer.solarpreneurs.com/Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs! Your secret weapon to closing...Speaker 2 (00:45):You're about to find out what that is and how to use it and how to increase your closing ratio by at least 10%, all that, and more in today's episode, let's jump into it. My name's Taylor Armstrong. I'm here to help you close more deals, generate more referrals and make it more enjoyable to be in this awesome solar industry. Hope you're doing well. My voice sounds a little bit nasally it's because we had a little bit of a crisis. Just got back from an event and the knock star event in key west Florida, and a little weekend getaway after that got back and we noticed something smell and super strange in the house, thought it was the trash went and took the trash out. Then, uh, hit the gym. After that, when I got back, it still smelled even worse, like what is going on here?Speaker 2 (01:39):So I'm like, okay, I go and decide to get a drink from the fridge, open up the fridge. And I noticed there's like these fruit flies all over the place. I'm going to kind of, that's weird. Then I open up the freezer. This is our spare Ridge. We have, uh, in our second bedroom here, open up the freezer and just the nastiest thing I've ever seen. All this meat just gone that ground Turkey, chicken, apparently our fridge and our freezer got shut off. I don't know what happened, but just nastiest smell. You've ever smelled a smell like a dead body in there. And I'm having nightmares about it. I don't know if I need meat for a couple of days, at least. So anyways, long story short, that is why my place smells terrible right now. Got all the windows open. So you can probably hear crickets chirping outside stuff going on, because look, if I close the windows, I'm going to pass out right now.Speaker 2 (02:37):So that's my explanation of why it might be some little nasally or something going on here, but let's jump into it without further ado. I'm going to tell you guys about a secret that I was presented with at this event. And if you haven't followed Taylor McCarthy, Danny, PESI over at knock star, they're doing awesome things. Nominee. I'm going to be sharing a lot of what they shared with us and also just networking with other people there. This is why it's important that you go to events. You don't have to go to every event. Okay? Sometimes I get a little carried away. You go into too many events. I know I've talked about that previously in the podcast, but try to go to, I don't know, an event a quarter or at least a couple of times a year, right? Pick a few events that you can go to to further your craft and network with other people.Speaker 2 (03:31):Okay? Cause that's what it's all about. That's how you're going to make improvements. They say your network is your net worth. And I can def

Ready to capture the hearts of your customers? Get started with SendOutCards by clicking this link https://www.SendOutCards.com/u/starms/sendTune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's going on. Solarprenuer its Taylor Armstrong here with another episode.Speaker 2 (00:45):Hope you're doing well. Hope you're crushing it this week. We're going to dive into a topic today to help you crush it even more. So let's hop into it before I do that. Just want to preface. I am out here in my living room. It's a Saturday four. O'clock here, my kids asleep in the other room. So if you hear a break in the audio, if you hear a kid screaming, that means he woke up. Hopefully he won't. But just wanted to preface that. Let's jump into it though. Saturdays, hopefully you're out crushing hard. Hopefully you were hitting some doors today. I want to talk about why you should be taking pictures with all your customers. You probably heard, I think six, seven episodes ago. I did a podcast on why you should take video testimonials with your customers. That's I think the preference, first of all, try to get video testimonials with your clients.Speaker 2 (01:45):But if you can't do that at the bare minimum, get pictures with them. So we're going to hop into a couple of reasons why you should be taking photos with all your customers. Okay? Number one, if you get pictures with your customers, it is great for posting on social media. If you follow me over on Instagram, Facebook, you've probably seen, I have made an effort to be posting at least a picture or a video testimonial with every one of my customers. And guess what? I've been doing that about three weeks now, and I've already gotten a referral just from doing that three weeks. I don't even have friends here in San Diego. Really? I should say friends that are homeowners, but I got a testimony or I got a referral who was actually someone in Utah, someone that I went to school with, haven't talked to, and I don't know for five years, probably he hits me up.Speaker 2 (02:41):He says, Hey Taylor, I didn't realize you do solar, but I see you posting these videos, these pictures. Can you get me some information out of the blue haven't talked to the guy for five years, hits me up, asked me for some info. So that's why you need to be posting on social media. Just post on your stories, post on your timelines. I'm still learning this. There are guys that are way better than me at this, but bare minimum. Start just posting it on your stories. Go on Instagram, share it. People are going to notice that. And you're going to get referrals just from doing that. So that's the first thing. And the number two, if you can get a picture or a video with your customers, it's going to just keep your quiver full your quiver of stories to use in your closes with your customers.Speaker 2 (03:34):Hey, hopefully, you know, by now you need to be using stories. As you

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:00:41):What's going on. I am excited for this episode. We've got someone that's been a long time coming with us on the show today. I've seen him speak probably three, four times. Now he's been on stages all across America and speaking of America, he loves America. He's got add a flag in the background here. So love that about our guests today. We've got, uh, Ian went on the show, Ian. Thanks for coming on with us.Speaker 3 (00:01:05):Yeah, for sure. Thanks for having me, dude. Appreciate it. Glad we can make it happen. Finally, you chasing me around long enough.Speaker 2 (00:01:11):I know sometimes I got to bug people, but it gets, we're used to that knocking doors. Right. So, Hey, how you doing man persistence? Well, yeah, I know it's an honor to finally have you on. And um, I obviously heard you speak last at the door to door Fest event and I was in Dallas, um, a couple months ago now I think. And uh, so yeah, Ian, you do quite a bit of speaking now, is that right? Speak at a lot of sales conferences and stuff like that?Speaker 3 (00:01:37):Yeah, I mean, I do. I do, uh, you know, anytime, anytime I can, anytime I'm invited. So it's been, it's been cool. I've, I've had the opportunity to speak in it quite a few in the last, uh, in the recent months. So yeah, man, it's been, it's been, it's been a fun time. I love, I love speaking, so I love being able to teach in that environment. So it's been cool.Speaker 2 (00:01:56):Yeah, no, it's been awesome to hear for me. I think I first heard you probably door to door con I don't know, probably like four years ago now, so been a little bit. Um, but yeah, I know you've spoken all over and for, for our listeners that don't know Ian, he is a sales trainer and marketing expert. Um, I mean top door, uh, door to door for like dish satellite for years and years. And now I correct me if I'm wrong, Ian, but now mostly just consulting in them, building up your, uh, Patriot brands in speaking at events, stuff like that, right?Speaker 3 (00:02:31):Yeah. Yeah. So I was, I was with, uh, I was with dish one or now they're known as caliber for my entire career in door to door, um, which I started in 2009 and I ended just barely like maybe, maybe a year ago, almost so, you know, 10 plus years. Um, and, uh, so I, I sold for them for, you know, four or five years, and then I, I trained a little bit. Um, and then there, I just, I realized that what I was doing was, was working on a big scale. And so they actually had me come in and, and run the training program for them. So I built the training, I built the different training programs or different training, um, courses and things like that, that they used throughout the company for leadership and reps. And, uh, and then eventually I also took over all the marketing when we rebranded to caliber.Speaker 3 (00:03:19):So, um, awesome, awesome, awesome time that, you know, that time that

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Boom, shake the room of what is going on. Solarpreneurs, Taylor Armstrong,Speaker 2 (00:46):Ready to light some fire under you and get you crushing the rest of your summer. Hope you're doing well. We are in August. Now, the timing of this recording and crazy how fast the time has gone. You got one month before, basically the end of the summer. So let's go. If you aren't where you are wanting to be. Let's push hard. After this last month, we had a meeting last week where, uh, Jason newbie, the guy I work with, he showed us this video by Gary V up to post it in the show notes, but where he talks about how August is his favorite month for those that don't follow Gary V. He used to work in the wine industry and he talked about how August was basically the month where all these wine, uh, I don't know, whatever you call them, white and people who wait, make the wine.Speaker 2 (01:42):Um, okay. I don't know what the word you can tell. I don't drink wine, but the guys who manufacture the wine, right? He was talking about how they take August basically off because the whole days you think in Thanksgiving, Christmas voles, they're just slammed, slammed with customers and making tons of wine during those months. But August it's kind of their slower month. So Gary V said, he always pushed extremely hard during this month because he knew the rest of his competitors. Guess what? They're all in The Bahamas, they're out snoozing. They were taking a nap. So we should think the same way about August. Go look up that video. If you haven't seen it, push extremely hard and don't let up just because of summer is going. I do have regrets when I sold at pest control. And that is, I would always slow down in August.Speaker 2 (02:32):I knew, okay, I got two more weeks left. I'm going back to school. I'm going to slow down and enjoy the rest of the summer. I'm going to take it easy. But solar, we are a new breed of salespeople and we do not slow down. We speed up. We Zig when other people are zagging. So let's go. That being said, got done with my little, uh, rant on August today. I want to talk about a couple of things you can do to just access that motivation and really turn your bad week into a good week. Got a couple of weeks recently where they started off pretty terrible cancellations appointments, fallen through things out of my control, HOA issues and some tough situations that really got me de-motivated to start the week. And I want to share a few things I've done that have helped me turn those bad weeks into good weeks.Speaker 2 (03:29):So just in general though, before I hop into those, just yet general, you should be working as a team. This is something I talked about. When I went to a Sam Taggart's event, he's a little door to door tour, go back and listen that episode if you haven't already. But he talked about how door to door sells. It should be similar to like riding in a pack of bikes and Peloton, right? You look

Tune in now and don't forget to sign up for www.solciety.co!Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. All right,Speaker 2 (02:01):Welcome back everybody. If you guys are not familiar with me, my name is James Swiderski. I was one of the, uh, original co-hosts and guests of the Solarpreneur podcast. You guys are listening to. I helped Taylor build this up a few years back. Some of you may know me from my sales training program. I used to have called the Solar Spartan system, which is now uploaded for free, or my marketing agencies, Solarpreneur. I've been in the industry for about six years now at this point, I've owned and operated my own solar company, um, marketing as well, sales training, and, uh, Ben really an integral part of every aspect of this industry. And one thing has remained consistent throughout my career within solar. And that is training solar reps. I've trained over a thousand solar reps at this point directly, not just through videos or podcasts like this.Speaker 2 (02:56):I've actually been in the room training, sitting with reps, working with them through their mindset issues, their tactics, going out on the doors with them, listening to their calls and coaching them with over a thousand different reps. And the purpose of this series train to win is to put out some content for you. Business owners specifically, um, this podcast has primarily catered towards reps, right? And yes, we've thrown into marketing strategies and whatnot in here, but there has not been any, any specific content for how to actually train and scale a sales team, which is what I have been doing personally for the better part of six years. I've trained and scaled teams, upwards of eight figures per year. My own sales team. I'm managing over a hundred reps at one point, and I've got a couple of tactics and strategies I want to talk about over the next coming months, um, within this podcast format here.Speaker 2 (03:53):So if you like this type of content, keep tuning in, you're going to see train to win on each podcast episode. And it's going to be primarily for business owners, VPs, directors, anybody who's managing and growing a sales team. Now let's dive into today's topic and my case study and story I want to talk about here. This is stuff that I have really only taught with my personal clients. I'm working with some of the largest solar companies in the country. Um, this is stuff that I have not actually legally been able to share. I know this sounds like marketing hype and whatnot, but this is stuff I have not actually been able to share because of contract rule like obligations and, uh, privacy with clients and whatnot. And I couldn't share the exact case studies and things like that. And quite frankly, it's stuff that I wanted to keep for myself when I was operating a company a few years back, but the table is, have quite literally turned and things are different now.Speaker 2 (04:52):And I could come out and talk about some of these strategies for you to benefit and implement within your company. So the $3.2 million weekend sounds like a

Don't forget to visit the following:https://knockstargivesback.com/give-backhttps://thesolaracademy.com/https://www.solciety.co/ Speaker 2 (00:42):Solarpreneurs. We have another exciting guest today. We're back with another episode. Hope you guys are doing well today. We have someone that's been a long time coming on the show. If you're on Facebook, you had to have heard of him by now. We've got the one, the only Solar Joe. Solar Joe, thanks for coming onSpeaker 3 (00:59):Today, man. Thank you for having me, but I'm actually a good and bad cause. First of all, thank you for having me on the Solarpreneurs podcast. I've been a big fan of yours for years, man. And um, I just being invited on is, is a big honor. So thank you. But I did, I have to follow Jory Sullivan's story. I mean, how was anybody starting that one, then I'm going to do that to me.Speaker 2 (01:23):Well, we might have a few, we'll have a few between that. So don't worry. You're not going to be right after him.Speaker 3 (01:30):Some crazy stuff. That was a good one.Speaker 2 (01:33):Yeah, this is awesome. But no, we're excited to have you on. And um, I just said Solar Joe, cause I don't even, I don't even know how to say your last name. LikeSpeaker 3 (01:42):I'm still trying to figure it out myself, but uh, I think it's something like MousakheelSpeaker 2 (01:47):Mousakheel Okay. That'sSpeaker 3 (01:50):Really the number one reason why having a nickname, solar, Joe, I would go into, I would go into a home and you know, after I leave, I would write my name, Joe Mousakheel and my phone number. And they would save it in their cell phone as Joan was skill and my number. And they would never find me like, who was that guy? What was his name? So I decided to start doing solar Joe, whenever I left. I said, save that in your phone. That's Solar Joe. So when they look it up, they just remember solar started selling it and I come up. So that's literally how I got solar done.Speaker 2 (02:21):Okay. It makes sense. Yeah. No, I figured out, I figured that was part of the reason where's that last, where's that name from even what does thatSpeaker 3 (02:28):My family originally? My, both my parents are from Afghanistan.Speaker 2 (02:33):Oh, okay. Gotcha. That's crazy.Speaker 3 (02:35):So when I was a kid, I would say on propaganda, Stan, everybody, like, where's that place? What Afghanistan? What is that? Now? It's Afghanistan. Everybody knows that it's a different dynamic and I was a kid.Speaker 2 (02:47):That's awesome. Hello name? Can't say I've had, uh, anyone of Afghanistan descent here on the show. So you're the first to say that anymore. Well, cool man. Um, no excited to have you on. And um, yeah, for those that don't, everyone should know Joe at this point, but yeah, he has probably the best, uh, Facebook group for solar. He runs a solar objections group. Um, and they do a lot of like live streams in that, on how to overcome objections and really just some awesome content. So definitely if you're not in that group, I would suggest go and join it today because you're not going to want to miss the fire he has on that.Speaker 3 (03:24):Thank you so much. And I feel like I'm just like the host, right? I'm just like, yeah, let me get the best soul pros in the country to do interview. They give trainings and try to organize it. Yeah. So that the page is clean and it's really like, we're getting good value content as opposed to like recruiting and kind of spanning stuff. So I think prior to making sure it's clean and try to get as much value as possible, but thank you so much for that.Speaker 2 (03:47):Yeah, for sure, man. No, I'm trying to, we, I have Facebook group as well, so we're preneurs, but all I know I don't do as a n

Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs Taylor Armstrong here. Hope you're doing andSpeaker 2 (00:45):Well, hope you are crushing it this summer. Can you believe we are already almost through this summer? So crazy. If you were behind in your goals, make sure you push even harder than you think. Cause I can't believe we're sitting at the end of July. As I record this episode here, I'm like, how did it get to be already more than halfway through the year? We got a bunch of summer reps that I'm working with here and they're going home and like two weeks now, like how did time go so quickly? So let that serve as a wake up call to you. If you were behind on your goals, light some fire under yourself and let's get rolling because summer months they're the best time. And depending on where you're at, it's probably, I guess, unless you're selling in, you know, Australia or other side of the world these summer months, that's when people are getting their high bills, they're running their AC and they're feeling the pain of the electricity.Speaker 2 (01:45):So make sure you use that to your advantage. So today's topic is going to be a little bit different. Yeah. I'm going to tell you right up front, we're going to be talking about Solciety. If you've been listened to the end of the episodes lately, you've likely heard about our program that actually just released, it's called Solciety. I'm going to be dropping you all the details about it, giving you all the scoop, all the information and hopefully getting you fired up to get on the platform. Because in my opinion, it's the best in the industry. You're going to want to be on it for sure. So tune in to the episode, if you want to hear about it, if you hate training, if you hate hearing how to get better. Well, first of all, probably don't even listen to. So we're pretty we're podcasts in general, but if you hate that stuff and you hate investing yourself, then don't listen to this episode because we're going to talk about why I think you should invest in yourself through Solciety.Speaker 2 (02:44):Before we get to that though, just wanted to thank everyone who has shared the episode, who is tagged me on social media, who has given us shout outs here at Solarpreneur. That is the best way that helps us reach more people is just by you guys, me and sharing it on social media, sending it to people who can benefit from the episodes we have. So want to thank you from the bottom of my heart that has helped us grow the podcast and let's launch it even further. And again, let me know if there's anything I can do to help you guys. I love my listeners, love the audience and I always want to be delivering content that is valuable. So if you hate it, let me know if things aren't helping, let me know. And let me know if you have suggestions for guests or for topics that we can discuss here on the show.Speaker 2 (03:39):So with that being said, let's dive right into this. So I'm going to tell you a little bit, the backstory behind Solciety, why we created it, what the goal is with it. And then I'll tell you all the features and why you should be getting in on it. It's a little backstory here. You've probably heard kind of when I got into the industry, it's been about little over five years, 2016. I started in Cor

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:01):Hey, Solarpreneurs. What's up. Taylor here just wanted to give you a quick intro to this episode. It's going to be James Swidersky on, and he's doing a little series on how we're implementing trainings for companies that would like to uplevel their sales trainings. As many of you may know, we launched our new Solciety training app were already getting great results with it. So James is going to talk about a few things that we're able to implement within the app and ways we're getting great results, whether you're on Solciety or not. You can go and implement these things today, but you can also go and book a demo at Solciety.co. So hope you enjoy the episode and we'll see you on the inside.Speaker 2 (00:45):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and I went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 3 (01:25):Solarpreneurs. What is going on? My name is James Swidersky. And for those of you guys who don't know me, go back a few episodes for the intro. I don't want to bore you guys to death. I just want to dive right into the content today here. And I want to talk about how to hold your reps accountable. Now this is going to be primarily forward business owners, VPs directors, managers, on how to hold your reps accountable, get them motivated, and specifically my four step formula on how to do this. Just an absolutely killer formula on how to cut through the BS. Cut through excuses of, oh, I'm working 60 hours a week. I don't know. What's not working. Uh, oh, I swear. I'm putting a numbers. I'm working really hard. It's going to cut through all of that crap and just get straight transparency on the performance of each rep.Speaker 3 (02:10):So you can make critical training and hiring decisions on a regular basis to scale your company. Have you enjoyed that type of content? You know exactly what to do. So let's go ahead and dive right into it. What is the formula to hold reps accountable? First thing I like to do is identify my activities. That reps are supposed to be performing on a daily basis. You'd be very surprised how many companies don't have this clearly communicated within their organization. The best way I used to do this and currently do this with my team at epic as well. Although not solar, it's the same thing. And I learned how to do this in solar is I actually have flat screen monitors up in the office where we are projecting everybody's metrics. It is just a naked organization with metrics and metrics. I see every single as it's scrolling through how many appointments they've set, leads, calls, call time presentations, their close rate, everything transparent.Speaker 3 (03:08):The entire company can see what's going on. The entire company could see what kind of numbers we're doing as an organization. What's our revenue look like, right? What's our deal, uh, install rate. They see everything. Transparency is absolutely key here. Now that's just kind of a bonus, but we want to identify the activities that reps perform. So it's probably going to be a nine times out of 10 door knocking appo

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs!Speaker 2 (00:41):We're back with another exciting episode and we have a special guest on today. Come on from the heat of Las Vegas, the summer heat. We got the man Mikey Lucas on Mikey. Thanks for coming on the show with us today.Speaker 3 (00:56):Yeah, dude. Thank you. Thank you for having me. Yeah,Speaker 2 (00:58):It's my pleasure. And we were lucky enough to have him out in San Diego, hanging out with us live in the studio. He had normally he's in Vegas, but yeah, I don't know how you survive that heat man is a feeling good. The San Diego weather, like it. It's unbelievableSpeaker 3 (01:11):Dude, on the beach like two days ago. And I was like, I miss this.Speaker 2 (01:15):I know, right? Yeah. Tough to leave here. Um, yeah. I don't know how you guys do it knocking in Vegas, butSpeaker 3 (01:22):Stay hydrated.Speaker 2 (01:24):Yeah. Yeah. But, uh, yeah, I got mad respect for you guys out there working in Vegas. I know you've been in this, uh, quite a long time. Mike, you're one of the vets for sure of the industry. Do you want to tell us a little bit how you got into solar and um, how you ended up in Vegas? All that good stuff. Yeah.Speaker 3 (01:39):Yeah. That's why I got recruited, um, by a, a alarm company, um, back in 2013, um, started out in Baltimore and then went to DC and then Fort Lauderdale, Miami, um, I wasn't really sold on the fact of like door to door. I didn't know it was this big of an industry. I had no really clue at that point. Um, they, the guys that recruited me originally and were like, yeah, like you can come out and make like, you know, 60, 70 grand, a hundred grand, whatever in a summer. And I was like, oh, well, the restaurant that I worked at was really slowed in the summer and school was out during the summer. So let me ask my restaurant to see if they'll let me go. And I did. And they were like, yeah, you can, you can leave and come back. And I was like done sweet.Speaker 3 (02:21):I was like, Hey, like, would it make sense for me to let them get more hours? I'm like the rookie at the restaurant, you know, 20 years old, 21 years old. And uh, they're like, yeah, that's totally fine. Like no big deal. Like you're going to go do your thing. And I was like, yeah, I'll come back for busy season for conventions at the restaurants in Vegas, on the strip. And, uh, yeah, went out. Um, absolutely got crushed my first, like three weeks, um, in, uh, in Baltimore walking those massive stairs, but uh, selling alarm systems and it was, you know, it was, there's some good crime out there. So like, you know, people were buying alarm systems, but then I knocked into, uh, two different ladies, uh, in DC at that time, which is just like just, you know, around the corner Baltimore. So, um, I saw, I saw a yard sign out and I was like, you know, our house is powered by the sun or installed for free or whate

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Boom! What's going on. Solarpreneurs Taylor Armstrong here.Speaker 2 (00:47):Hope you're doing well. Hope you're closing deals. Hope you are surviving the heat of the summer. If not come on down to San Diego, we'll take care of you. Summer here is like 80 degrees, 75. So not too bad recently had, um, some people from Vegas down hanging out with us and I'm like, man, how do you guys knock in that summer heat? I don't know how you do it. So for those knocking in the desert heat, you got my respect, but speaking of heat, we're going to be bringing you the heat, the fire today on the podcast. So I hope you are ready. I hope you're buckled up. Let's dive into it before we get into some awesome content though. I wanted to thank those that have gone and left reviews. I appreciate it so much. And I appreciate those that share the podcasts that tag me on Instagram that, uh, send it to friends, send it to people who could benefit from the content we are dropping.Speaker 2 (01:43):That's truly how we're growing the podcast. And that's how people are up leveling themselves in the solar industry. Because the more you share it's good karma, right? When you share good things, good things are going to come back to you. So appreciate that. So why don't I give a couple shout outs, um, on their reviews, we're seeing, um, we got, uh, Sean Zappa. He left early view for us here in July. He says I was struggling with some things. So I searched for a podcast to see if anyone could offer some value. And wow, the guy has made a video about everything I needed highly recommended. I'm so not sure what video you're referring to Sean, but glad we could help you nonetheless, glad you were getting some good nuggets from the podcast. Uh, we got Jacob Lee of OTB productions. He says value, value, value.Speaker 2 (02:35):Been super helpful as a new member in the solar community loved the way that Taylor teaches. Very easy to understand and identify with. Appreciate that Jacob Lee guys love it, keep doing what you're doing. And that's all we ask. We're dropping free content every week. And all we ask is that you share it with people and you know, if you like the content, even if you don't like it, go leave a review and send me the feedback. Okay? Cause we love hearing feedback. Good, good or bad. So let's dive into the podcast today. We're going to be talking about a specific objection that I got actually pretty recently. And that objection is Taylor. What happens for moving soon? Solar doesn't make sense. We're going to be moving soon. So we don't really want to do this. And there's a lot of people have good responses to this objection.Speaker 2 (03:28):I'm going to tell you why I'm doing the show is because I heard a super good response or a super good way of overcoming this that I want to share with y'all. But the way I typically would overcome it before I heard about this cool secret technique is I would just say, look, um, they've done stu

Tune in now and don't forget to sign up for www.solciety.co!Speaker 2 (00:45):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 3 (01:24):What is going on Solarpreneurs. This is James Swiderski back with another train to win, where we are giving you the tools, strategies, techniques that you need to train world-class solar teams. And in this episode, I'm going to be talking about the lessons I've learned the hard way from training over a thousand reps, personally, in the same room with them through my own companies, through my clients and giving you some of these key tactics and mistakes to avoid so that you can build a world-class sales team yourself to scale your company to the moon. And if you like this type of content, stay tuned because I'm going to be coming back for more episodes. Um, right now you're going to be hearing a lot of me over the next couple of weeks, but after that, we'll dial it back to like a monthly visit I'll pop on and Taylor will be the primary guy as always the guys you liked, you liked the most, right?Speaker 3 (02:16):We all want to talk about Taylor. We all know he's the man, the myth, the legend, he's the guy, the head honcho. So I don't want to steal the light from him here. So here we go. Let's go ahead and talk about some lessons I've learned from training reps. And I want to give you my background on this too. So you see where I'm coming from and where some of these methodologies and strategies I've learned have come to pass. And the reality is my method of training reps is pretty different from what's happening, not only just in the solar industry, but any industry altogether. Um, I think that the solar industry is a little behind the times when it comes to training, developing, uh, teams marketing. So one of my core strategies and my, and how I adopt these philosophies and have gotten really great results with clients in the past is actually looking outside of solar, looking in more established industries, like real estate, um, and applying those methodologies to my team.Speaker 3 (03:14):Uh, and some of them are right, but some of them don't, and I'll be very Frank with you. What's working. What's not, um, we're only talking about what has worked well here on the show here. So, uh, how I really got into training here, which is the first important thing I want to talk about, um, is I actually was running daily meetings, right with the first company I ever worked with. This was, uh, five years ago, Evel our solar over in Utah. They are no longer in business, but, um, at the time, uh, we were doing, I would say about eight, 8 million per year, um, about a year into my career. And we were running daily sales meetings came out about 11 guys. And these sales meetings were a couple hours long. They were going really well. And our company was looking for additional sales training, right.Speaker 3 (04:03):My team. Um, and me, my time was running thin as a manager spending so much time with my reps. We didn't have a scalable system. We didn't have a, uh, course or anything like that. So our company w

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):Yo, what's going on. Solarpreneurs. We are back with an amazing episode here and someone that I have been trying to get on the podcast for a little while here. We've got a Jory Sullivan in the house. Jory, Thanks for joining us today.Speaker 3 (00:57):Hey man. I appreciate it. Thanks Taylor, for having me on.Speaker 2 (01:00):Yeah, it's my pleasure. And we're excited to have Jory on, he is the VP of sales for at legacy. One of the VP of sales for legacy he's growing his teams like crazy. They're pushing tons of accounts and just doing some incredible things. Uh, met Jory actually at, uh, the last Knockstar events were hanging out there. Did you come to that? Uh, that, that sauna place, Jory? I can't remember.Speaker 3 (01:25):Yeah, we did. We connected in the sauna,Speaker 2 (01:29):So we were probably sitting naked together in a sauna, maybe. So God, I don't know if I talked to you in there, but got to know some guys on a personal level at that event at the end. Yeah,Speaker 3 (01:39):That was wild. Shout out to Danny Pessy for calling that one out. Yeah. KoreanSpeaker 2 (01:43):Bath house. You guys haven't been there. It's a good place to get to know peopleSpeaker 3 (01:48):If you're ever in Dallas, Texas go to a King Spa. Yeah.Speaker 2 (01:54):Yeah. You will not be disappointed. It was amazing experience. So yeah, it was fun hanging out with the jury there. And then also we realized after the fact that we're actually in North Carolina at the same, same place, same time, but unfortunately we couldn't connect there, but I made the realization later. Um, but yeah, so Jory, I'm excited to have you on here, your story. I know you're growing your teams at time. So first you want to kind of get into how you got into soar and just your background and all that stuff.Speaker 3 (02:23):Yeah. Yeah. Um, I mean, it probably goes even deeper than that. Um, and to, and the door to door sales, right. Uh, um, cause it all led to this like the, where we're at now and it's like, it's like the story, I don't believe in like omens, but like it all just happened, um, for a reason. So basically, um, I, I remember like I was washing dishes the summer before I'd ride my bike at 5:00 AM, three miles to go wash dishes to be treated like crap. And I was the worst employee ever. And so they told me I couldn't, I wasn't good enough to busboy. That's how bad I was. And I remember I worked my guts out some summer for, um, on my, um, in my 16th, uh, summer birthday. And I made like $2,000 and um, I got a small scholarship to go run track, um, many pounds ago and, uh, it's to Iowa.Speaker 3 (03:18):Right. And, uh, I couldn't afford a, a bus or plane tickets couldn't afford a bus ticket, but I could afford an Amtrak ticket. And I was 20 minutes late to the Amtrak. And then, gosh, track. Apple's about 30 minutes late because thr

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:41):What's going on top in the morning to all our Solarpreneurs out there. We are back with another exciting episode and we've got a familiar face on, he's been on a couple episodes previously, and we're going to be starting up sort of a new, um, kind of interview series we're doing so familiar faces James Swiderski. What's up, James. Thanks for comingSpeaker 3 (01:02):By Taylor. Thank you, Matt. Thank you.Speaker 2 (01:05):My pleasure. My pleasure. And so James we're, we're talking off camera just about this new kind of calm set concept of training we're doing, which is sorta like on the company level issues we see. So you were on kind of introduced this, um, I dunno, series we were talking about kind of what the thinking was behind it.Speaker 3 (01:29):Yeah, for sure. So the new series we want to do is called train to win. And more specifically, we want to give company owners and I guess more ambitious reps that are looking to really scale their sales, some tools and strategies on how to actually develop out their sales skills. Um, this is not just specific to solar, as far as, um, people struggling with training in general, it's a epidemic in multiple industries. And, um, for those of you who are not familiar, I am the founder and CEO of a trained in global training company called epic. And what we do is we help multi seven figure companies scale past eight figures with their teams, hire reps, develop systems and processes around that. So what I'm going to do is pop on once in a while, do a solo episode about some of my experience with having trips and over a thousand reps with my company as well. So that'll be for you business owners out there, um, train to win tune in, listen to that for some specific tactics on how to train and scale your sales team. So yeah,Speaker 2 (02:38):It's a stuff that we should all be talking more about for sure. A hundred percent. And the reason I thought it was a good idea is just because there's such a disconnect in the training, in the industry, on the company and the rep level. Um, I remember starting out, I struggled with it a ton of just getting good, getting and finding good training and then actually implementing it because how companies do you know, James? I'm sure you've seen it, where they bought the card on use. They bought these trading platforms and what do they do? They didn't even hop on it. So that's a huge problem. I mean, I don't come me as a boss, thousands and thousands. Um, I mean my, my previous company I was with, we spent, I know a ton of money to get the card on you and yeah. And on it, and then it didn't increase ourselves.Speaker 3 (03:22):So solar either. That's the thing. Uh, um, I would say solar is even a little behind the eight ball on it, but the, the statistic on that actually there's over $1.5 billion a year spent on enterprise training for sales teams. Okay. And this is crazy. This stat was done by e

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):What's up Solarpreneurs Taylor Armstrong here to change your life as a soar sales professional, we are back with another show today, got an exciting topic, and we're going to jump right into it. I hope you enjoyed the previous episode. We have Lenny Gray the master of door to door on. So if you didn't go listen to that, go check it out. He's written two books, amazing episode have gotten great feedback. So thanks again, Lenny, for coming on the show with us in this episode, we're going to do something that I don't think I've actually done before. And that is actually take a topic suggestion from our audience, from our Solarpreneurs. So guys, if you have a topic suggestions, people you want to bring on things you want to talk about things you want to jam on. Hit me up. I'm on Instagram, I'm on Facebook trying to be more active on there.Speaker 2 (01:37):So I'm send me a message. Let me know if you have suggestions, feedback, just anything really appreciate the comments and tips that you guys give me. And it's nice to be able to interact with, with my crew, with my solar peeps. So this tip actually comes from, um, someone that doesn't actually have their name on Instagram and talk to him. So I apologize that I never got to your name on here, but Instagram is WVRRVN. Give them a shout out if you want to go follow them. One of our solar friends and he sends me a message. Um, so it was about three weeks ago. He says, Hey brother, been listening to your podcast over the past few months, getting tons of value, have an idea for a topic, no one discusses too much on overcoming negative online reviews. Is this something you can help the community discuss?Speaker 2 (02:34):Well, my man WVRVN I hope that's not your real name unless you're some kind of droid. Okay. But, um, that's his Instagram handle. That's what we're going to cover today. We're going to jump into it. And it's something that has at times come back to bite me negative reviews. I know a lot of people, especially guys with our bigger companies. Sometimes they struggle with these and it's something that, um, guys have to learn how to overcome. Guys, have to learn how to really turn in a strength. How can we overcome this objection? So I've got three tips. I want to share with you going to be quicker episode. We're going to jump right into it. Share three tips. Things that I do that have helped me and things that I've also heard from guys at larger companies specifically, specifically at Vivint Solar. I know that's a huge company.Speaker 2 (03:27):I have a lot of friends that are managers over there. Um, I guess I should say Sunrun now because they are now Sunrun direct, but they're a large company. Um, had some pretty terrible reviews. I know that I looked him up and one time I was considering going in selling with them and this was something I always came back to is like, how do you guys sell with so many negative reviews? Like I lose deal

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):Ok What's going on Solarpreneurs. We're back with another show and we've got at legend in the door to door industry. He's written multiple books now, and I'm super excited to have him on the show. We've got the one, the only Lenny Gray. So thanks for coming on the show with us today, Lenny. Absolutely. I'm looking forward to it. Thanks Taylor. Yeah, I'm super excited. And we were talking just, um, before the recording here, how I just finished your new book that came out and, um, I had been posting just a little, like, you know, highlights of it on my Instagram every few days. And it's crazy. We've been getting just message after message. What is that book? I've never seen a book like that, but it's sent off probably 50 messages and, um, should have put it in the title. Cause I kinda got sick of sending out the same message. It's the next door to door or door to door a millionaire.Speaker 2 (01:34):But yeah, so people loved it. So congrats on the book. Plenty. It's huge accomplishment right in a book like that. So no, thank you. I appreciate it. So I, uh, it's kinda funny when I wrote the first one, it was really to kind of get out of the door to door sales industry. I was kind of doing some other things and I thought that was kind of my stamp on the industry and it threw me back in, uh, more violently than ever. So I, uh, I jumped back in and again, the first book I wrote was eight years ago. So this is uh, eight years in the making and the second book. And it's definitely, as it says in the title, it kind of takes things to the next level. So a lot more experienced, uh well-versed door to door reps seem to appreciate the second book a lot better even than the first one.Speaker 2 (02:16):Yeah. Yeah. That's how I felt for sure. So yeah, I mean, it's gotta be a ton of work right. In a book like that. I mean, I've thought about random book, but I'm like, man, it seems like so much work. So where you always well, at what point did you decide that you needed to write even a second book? So I, you know, I was an English minor in college, so I figured I'd put that to good use maybe. I don't know, but uh, didn't really have, uh, you know, a desire to write a book necessarily, but boy, I just had so much experience in so many things and it kind of another motivation for me was when I first got into the door to door sales, like late nineties, right. Forever ago, I'm a dinosaur. But when I got into these, uh, into this industry, I mean literally the company I worked for handed me a training manual that was, you know, 10, 15 pages long.Speaker 2 (03:04):And I was like, that's it? And, and I felt so unequipped to go out and knock any doors. And so I, I just felt with that as my background and then also what I heard and what we still hear in the industry unfortunately, is kind of the lie cheat and steal your way to the top. Like I just, I didn't love that at all. And I, and I I'm just so anti that, that I

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Come on. Y'all let's go.Speaker 2 (00:46):Taylor Armstrong here back with another episode, decided to switch up the intro a little bit, um, for those that have done that workout program, insanity, maybe that sounded familiar. Um, I, I do that intro because, um, during 75 Hard, the workouts, I was doing twice a day, decided to do some insanity for old time's sake. So for all my Shaun T fans, my workout friends, hope you like that intro for those that don't know what I'm talking about. Let's jump into some solar knowledge. We're going to be bringing some heat today, talking about the number one way you can train your reps. So this can be specifically talking to managers, team leaders, anyone that's trained to help grow their office, but guess what, if you are a regular sales rep, if you are trained to improve your abilities and learn as quick as possible, then this episode is also for you.Speaker 2 (01:48):So we're going to get into it. But before I jump into that to have a couple exciting announcements that wanted to share with my peeps, with my Solarpreneurs. And so, um, recently our team, we did a merger with, um, those of you that follow sells. Um, legends sells legends in the industry. Jason Newby may have heard of him. He was the top rep at Vivid for years, um, top alarm rep, and he started a solar company here in San Diego. So we did a merger actually with his team. Um, so I was working for a company called Switch to Solar. Now we are all combining we are future home. So if anyone is looking to make a switch and come join the revolution here, but future home and bring that up because Jason, his team, they are dropping a ton of value in things.Speaker 2 (02:47):They share things they post about. So definitely go shoot them a follow Jason Newby. And then, um, their Instagram is Future Home, go follow them. We're going to be posting and we're going to be changing the industry. Um, we're helping the team grow a lot. So that's the first exciting thing. And then the second is, um, just wanting to think or Solarpreneurs all our listeners for checking out the Taylor McCarthy episode on those two episodes today. And I really appreciate all the people that have shared it that have sent it to friends, sent it to people, trying to grow in the industry. Um, it has gotten away more downloads than a lot of other episodes. And matter of fact, he passed up. Um, yeah, he passed up a lot, a lot of past episodes that we had in such a short amount of time, just because of you great people that have been shared it that have been spreading the word, um, he's passed up, Danny Pessy actually, who is, um, you know, the other Knock Star guy, Taylor already passed them up.Speaker 2 (03:52):So I don't know if Danny's going to be happy about that, but we're all about spreading the wisdom, spreading the knowledge and helping each other grow. So go check that out and guys, please continue to share, continue to leave ratings. Be

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:42):What's up. So we're preneurs. Welcome to another episode and I'll be honest. This is the second time I am recording this episode right now. I had some fire money content that I was spitting, and I don't know what happened cause they didn't press record, but I go and replay the recording and dead silence crickets. So I'm back for another one. So hopefully it's even better than the first time I recorded it. Um, but I am currently in lake Powell, Utah right now. So just to preface this, if you heard some waves hitting the shorter that's, what's going on standing on top of the top of a houseboat right now, recording some content for my solar preneur peeps. So I'm dedicated. I want to show you guys that I am committed to helping you improve your lives as solar cells, professionals. So let's jump into it this episode today.Speaker 2 (01:37):I want to talk about gratitude. We've talked, had a lot of guests on that have talked about the importance of gratitude. Earl capuli was one probably about a month ago. He is known as Mr. Gratitude. So go listen to his, if you haven't already. But the reason I'm thinking so much about this is because I went to a conference a couple of weeks ago in Dallas, Texas. Um, you guys probably heard me talk about it was the knock star conference, Danny PESI Tanner McCarthy that had been on the show. They run the knock star movement. They did an awesome event to definitely check out, going to their next one. Bat this event, they brought a guest. His name is John Israel. And if you haven't heard of him, he is known as Mr. Thank you a little bit different than Mr. Gratitude, but Mr. Thank you.Speaker 2 (02:24):And what he did was he wrote, uh, um, five, thank you cards a day for 365 day streets every day. And it took him about an hour and a half a day on average to write these cards. So these weren't just little, you know, little notes. These were full-blown thought out, thank you cards. And he couldn't write them, write them to more than three people. Hey, so we're cutting. Just keep writing. Thank you cards to his wife. He could only do a max limit of three per person throughout the course of a year. Pretty incredible what he did. So he wrote a book on it. He's spoken to all types of, and he's really created a movement and change people's lives in the process. So super inspiring dude. And the reason I got thinking about him so much is because I am on this boat, reading his book, it's called the Mr.Speaker 2 (03:17):Thank you project. And then the book, he just documents the journey, what he did and talks about it. And so the reason I'm thinking about it so much, because I hadn't experienced actually, before I left on this little trip that went hand in hand with some of the things he talks about. So I'll get that, get to that in a second. And actually I shared this experience on Instagram. So if you're not falling already go shoot me a fall at Taylor J Armstrong. And I shar

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one.Speaker 2 (00:43):We are back in the studio today, got back from a trip to Dallas last weekend, actually with the man of the hour who is here with us today, I'm excited to finally get him on the show because we have got the legends and the myths Taylor McCarthy. So thanks for finally coming on the show with us Taylor. Hey bro. I'm really happy to be here. I'm excited. We're going to get this to drop some drops. Some of the heat for everybody right now. Oh yeah. And everybody knows anyone with a name like Taylor, they're going to be bringing the heat. They're going to be bringing the value tips in the solar industry. So Taylor's in the room. Let's go. Good stuff. So, uh, yeah, we just got back from your events, Taylor, the Knockstar, um, the, uh, Knock Fest, I should say, or sorry, a Door to Door Fest, get all these events confused.Speaker 2 (01:35):Um, so it was great events. You guys put a ton of time into it. So tell me, how was it? You, you recovered from the events, you guys put a lot of work into that. Yeah, man, definitely a lot of stress going into that, like being able to prepare that big of an event and you know, wanting to deliver and have it come from a genuine place, you know, um, you know, when we first started north starting university, it was really just a project to say like, Hey, like let's get it back to the next generation. We'll do a six week bootcamp. We'll design a competition around the bootcamp where we can train, hold people accountable and really help them get results. And then it transformed into, you know, us wanting to do this event and, you know, putting together people that really had validity that we're walking the walk and making the plays right now.Speaker 2 (02:20):And you know, it turned out really good. You know, the best part about it was the relationships. I feel like I've formed and you know, just to be able to really give back and hold nothing back because you know, it's something that genuinely bothers me. Like why is there so much mediocrity in our space? Why isn't there everybody's a millionaire, right? Because we get the chance to write our own paycheck. Every single day, we get the ability to tell somebody what we're worth and go improve that on a day-to-day basis. You know, that was one thing that I wanted to deliver for people was to be able to not only give them motivation and teach them things, but to really give them something that they can take, you know, like specific one-liners or, you know, reasons why people say yes or reasons why people say no or understanding what to say when somebody says, I want to think about it.Speaker 2 (03:09):You know, that's why we designed the actual Solar Knock Cards, which has all the common objections and all the nasty words that people have to eliminate from their vocabulary. And then the slicks specifically, you know, to be able to engage people while they're on the doors and to give the door to door sales and in the best

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. Should you even go on vacations as a Solarpreneur?Speaker 2 (00:45):How should you prepare for your vacations and the best things you should be doing during your vacations? You take them. That's what we're going to be covering today. Interesting topic, something I've thought a lot about. So let's get into it. How are you? I'm Taylor Armstrong. We're back with another episode. We are changing lives. We're changing the solar industry. And thanks for being a listener of the show. Appreciate all you guys do to share the love, share the podcast and reach out to others who are needing help. So we're all about in the industry. And that's what I appreciate about seeing guys that I interact with in the industry is most people are super giving, super willing to help out. So pat yourself on the back for that. Okay. Before we jump into the topics today, wanting to give a quick update, if you haven't already heard, we are launching a full on, uh, on, on board training app training platform.Speaker 2 (01:46):It's called Solciety. If you haven't checked it out, he can go check it out as solciety.co. It's launching, uh, July 1st. So depending on when you're listening to this episode may already be out, but if not go check it out. It's going to have some dope features that you're not going to want to miss out on. And I think it's going to change the industry. Okay. And I'm not just saying that cause it's me on there. Guess what? It's not just me on there. Spoiler alert. The reason I'm saying it's going to change the industries because we're getting the best of the best all combined in one place. Okay. I know I can speak for myself. I know I got some awesome stuff to share with you all, but when you add to me with, um, you know, Taylor McCarthy with Jay Pez with, um, a lot of other guests, we have James Swiderski.Speaker 2 (02:35):A lot of other people we have that are going to be featured on the platform. That's where the magic happens. They were trying to bring the best of the best all at your fingertips. So you can literally be sitting on the toilet. You can be learning from the top guys in the industry. So go check it out, get yourself on the waiting list. We are actually currently doing Beta testing with about 20 people. We're getting some great feedback and we're excited to launch it to the public. And we're also also doing some enterprise deals. Yeah. Some stuff I can't talk about, but you're definitely going to want to be on the list and see the full features and everything when it comes out on July 1st. Hey, so, um, yeah. Anyways, check it out. And the reason that I'm bringing this as well as, because we actually have one of the experts, one of our, um, trainers featured on Solciety is on, um, the episode is on the podcast, I should say next episode.Speaker 2 (03:39):So what I meant to say, and that is Taylor McCarthy guys. This guy has some buyer, some money tips, some, some of the best content I've heard for solar g

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs Taylor. I'm sure here to help you change theSpeaker 2 (00:45):World by closing more deals, generating more leads and dominating the solar industry. How are you? I hope you're doing awesome. Hope. You're gearing up for the summer and getting ready to close deals galore. You should be doing already. If you're listening to this podcast, because this is where we drop that knowledge. This is where we get you on the right track to hit your goals and crush your outcomes that you want in the solar industry. It's been nice connecting with people. Um, I've said it before in a few episodes, but hit me up on social media, trying to be a little more active there. Um, so it's Instagram, it's Taylor J Armstrong. Um, Facebook, just Taylor Armstrong go shoot me a fall. Send me a message. I've been enjoying hearing from some of our listeners and just connecting with my solar printer peeps. That's what we're trying to do is create a community and it's been awesome just hearing from people.Speaker 2 (01:44):Um, another thing is we're looking for topics that people could use some help on guests that we, uh, want on the show. So anyone you would like to hear on the show or specific topics, send me a message. We got some great feedback on, um, some potential topics coming up. Um, just last week, someone sent me a message. They're struggling with negative reviews, online, losing deals because of that. Um, so we're going to do an episode soon on that. Anything you can think of, it's much, much appreciated. I'm sharing. What's helping me, I'm sharing, what's helping our team. I'm sharing what I'm hearing. That's helping other teams. But if you guys have specific problems or issues that you're facing, I would love to hear about it. Shoot me a message, shoot me a fall. And let's connect that being said, let's jump into the episode today.Speaker 2 (02:36):I want to talk about why you should treat every objection as only a complaint. Okay? So those that have listened to grant Cardone at all, this might sound somewhat familiar. He talks about this kind of a lot. If you've read the closer survival survival guide, this is actually one of the top 10 reasons that closers fell is they treat objections, um, or they handle objections that are only complaints rather. So what does he mean by that? At first, when I first heard that I was a little bit confused and the reason I'm actually doing this topic today is because I have a few experiences that happened last week. One was where I treated an objection, um, with, uh, with too much legitimacy, I treated, um, the objection more serious than I should've and the other one, whereas I, where I did treat it as a complaint and got two different outcomes, pretty interesting reminded me of why it's important.Speaker 2 (03:41):So that's what I want to share with you. But before we get to that, I want to actually read what uncle G grant Cardone has to say about the topic. So if you ha

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery and you are about to become one. What's up Solarpreneurs. Taylor ArmstrongSpeaker 2 (00:00:42):And we're back here with another episode, and we're doing a little bit different format. If you heard the previous one, we've got a special guests back on the show. So let us know what you think of these kind of debate style topics. Um, so we've got James back on what's up, James? Thanks for coming back on the show with us. Oh yeah. It was a blast a couple of days ago. I do want to say this though. We are going to get better at this format. So we're learning a lot already from the last episode I watched it again last night, I was like, all right, I got to shut up more. I've got to ask Taylor some more interesting questions and not try to jump on everything. Like I like to. So I'm going to try to chill back a little bit. And then one of the things I think we wanted to implement was a kind of more formalized questions, like a real deal debate, where we each get a chance to respond on specific topics.Speaker 2 (00:01:39):I think we both liked it. And one of my favorite debates was the, was the Trump debates. Did you watch back bowls back in 2016? I've studied the crap out of those man. Yeah. That's a masterclass in persuasion, man. That was good stuff. And for me it was just more the entertainment factor. Cause I love Trump just ripping Hillary apart and a corner and nasty women and all that, even though I kind of felt bad. Well, that's why he's a master at it, dude. It's like it's comedy plus insulting. The other party it's like dangerous, but I know, but what I thought was interesting too is Trump. Um, they went back and analyzed this debate in Trump. If you watch him, he uses like very simple language. He's not using sophisticated words. So I was reading study over and over basically the point in very simple language. What was it like? Uh, he always had like demeaning ones, like crooked Hillary. Was that it? Yeah. And then he had lion, Ted remember lion Ted for Ted Cruz. So you would get like they're like, Lion Ted came up like nicknames for him. Like that's all they say it's yeah. Anyway, we're not doing that. We're not gonna take shots at each other, but who knows crooked James right crooked James lion lion.Speaker 2 (00:03:01):So, no, we're probably won't get that hardcore. Um, I'm probably gonna not attack James personally or anything like that, but we we'll try to give our interests shoot for it, dude. This one's going to be spicy though. I think today is a spicy topic because last time both you and I, it wasn't a real debate. I mean, come on. We agreed way too much on the last one. It was like, Hey, get good at offline then do online. If you want to this one though, this is a different, this is a different animal. Yeah. One. I'm curious to hear what you have to say on this one. Because on the last show we did, I pretty much knew what your side of the story was, what your take, but this one I'm a little bit more in the dark. So I'm curious to know what y

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one What's up Solarpreneurs Taylor Armstrong here with another episode.Speaker 2 (00:46):Why should you do whatever it takes in deals and what technologies should you be implementing today? That and much more, what are we talking about in the episode today? So let's jump into it first. I want to say, go, um, follow me on Instagram. If you haven't already, I would love to connect with more you guys. Also on Facebook, trying to be a little bit more active on the social medias ever since we did a couple of social media episodes, a few weeks back, but, um, if you are following me, I did a little demo of a new tool that is seriously a goal of mine. You guys need to be using this, and we've talked about this tool actually on previous episodes, we had the founder come on, uh, Brad Mortenson can go listen to that episode, but the tool was RepCard, which hopefully all you are using by now.Speaker 2 (01:39):But more specifically, what they came out with was a physical card. It RepCard, it's an app. You can go and do the whole customer follow up. You can send your digital business card, but what they came out with is money is a physical card that you can literally just tap people's phones and it pulls up your digital business card, right there, gay, no need to text them. Then open the link, you tap their phone and boom, your card is pulling up right there. What's sweet about it is you can go on there and you can save your contact straight from that digital card. So you can just tap, save his contact. They're going to be in your phone now and it's going to make it ways you're to follow up with people, get referrals. I did old demo demo of it. So I obviously can't show you in the audio here, but, um, it's nice because they can see all your, your views to then go on there, leave your reviews.Speaker 2 (02:36):Um, they can see probably other people in the neighborhood that left reviews, which you should be encouraging them to do. And then with the top of a button, they can also send a referral. They can submit a referral for you. Okay. So I highly suggest that you go get this, um, RepCard hit me up and I can connect you with the guys over at RepCard and then get the physical. I think it's like a hundred bucks. Um, you can get just a card that says RepCard on it, even tap. And I think for an extra a hundred on top of that 200, you can get a, a card with your picture on it, with your company and everything. Okay. So go get one of these things. It is a game changer and I'm already using it. Definitely noticed a difference. Hey, so that's the first, um, thing I wanted to introduce to you guys, and then seconds.Speaker 2 (03:28):Um, as far as technology goes, um, another thing we've talked about is we are launching a full custom training platform. Um, it's called Solciety, and I'm sure we will be doing a full launch episode, but just to kind of give you guys the teaser on it and hopefully get your stoke for it. It is looking super b

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up Solarpreneurs.Speaker 2 (00:43):Back. We're gearing up for the summer. We are today. Memorial day is when I'm recording this episode. You'll probably hear it later, but we are ready for an awesome summer to close enormous amounts of deals and take advantage of these hot temperatures that we're being given right now. So I'm excited. I'm ready to start crushing some summer deals. I hope you are in whether you are a summer sales rep or you're doing it year after year after year, like myself, take advantage of this summer, coming up and use it to really jumpstart your deals. So I'm excited for an episode. And first, before we jump into anything, I need to give a huge thank you to you. My listeners, um, I just, we just got our hundredth review over on iTunes and I am super appreciative. So if you are a long-time listener or you're just hearing these episodes, give yourself a pat on the back right now.Speaker 2 (01:44):I love you guys and appreciate the support that you've given us over the years of we'd done this. Um, it's been a long time. If you look back, we've been doing this podcast since 2018 now, and as I've said before, there's no way I would have kept this going. If it weren't for people sending me comments, leaving reviews, uh, let me know that it's helped them. And then on top of that, just me being a little benefit as well. I'd tell a lot of people that even if guys don't listen to the show, it's helped me learn more. And it's helping me connect with guys who are really doing some awesome things in the industry. So thank you again. Thank you for helping us get to a hundred reviews and yeah, I hope you are taking some good stuff. That's helping you in your cells from the Solarpreneur podcast.Speaker 2 (02:34):So that being said, let's jump into it. Um, I did a little presentation two or three weeks ago. We had an event here in San Diego, which we're actually going to be having more. So I'd love for you to come out to our next one, if you want to find out more, um, yeah, shoot me a message. We actually have, I think a list we can put you on that would notify you for any future events. Um, but it was a good event and we had myself, we had Earl Kapule here in San Diego. Who's been on the show, uh, Brent Attaway our marketing guy. Um, and Jay Pez, another big guy that does events with the soar academy here in San Diego. We all spoke at it. We had a good turnout, probably around 30 people there, um, which we didn't promote it a ton, but it's just good to kind of, um, you know, connect with others network and then hear from some of the top minds in solar.Speaker 2 (03:32):So what I want to talk about today is just, um, what I presented on at this event. And we had some pretty cool slides that we went over and obviously I'm not going to do the whole presentation. It was like an hour, hour and a half presentation that I gave out this event. So I'm not gonna, um, do an hour and a half podcast right now

Tune in now and don't forget to sign up for www.solciety.co! Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up Solarpreneurs.Speaker 2 (00:43):We are back. We are alive from door to door Fest here in Dallas, Texas, and I'm stoked today because not too often, do we get to do a live interview like this. And we have got the man the myth, the legend river Skinner on today. So river, thanks for coming on the show. Excited to have you.Speaker 3 (01:00):Yeah. I'm excited that we do get to do it live because I think you've missed kind of like a element. Yeah,Speaker 2 (01:06):I know. I love it. It's cool. I've never done one from my hotel room, so nice stuff offSpeaker 3 (01:11):View of unmade beds, you know?Speaker 2 (01:15):Yeah. So yeah. Yeah. My dirty clothes are sitting right behind, uh, you know, the mic, the camera here. So don't mind that if we don't get in the S what he smells there, did a few workouts. So if you smell smoky clothes, that's mere river, but I can handle it for 45 minutes. Yeah. But, uh, yeah, I'm excited to be here. So river, we just heard you speak here at door to door Fest and you gave an awesome talk on recruiting. We'll dive into that. And you're here in Texas. So we want to hear all those things our listeners want to know, but yeah. Do you want to kind of share maybe how you got into solar and your story with that? Yeah.Speaker 3 (01:50):Um, I I've always been into sales. I grew up, you know, eight years old. My dad will actually, you know, my dad, my whole life owned produce stands, and he's paying me $3 an hour to work at the produce stands. And he ended up telling him, he's like, Hey, listen, I can pay three bucks an hour. Or if you sell watermelons for me, I'll pay you 50 cents a watermelon. I'm like sweet. So every person that came through the door, I came through the door, but came into the sh into the produce stand I'd, sell them watermelons, make 50 cents a pop. And I was making more off my commission than I was on my hourly pay. I'm like, this is awesome. So, anyway, so I got recruited into door-to-door from one of my dad's other employees named Aaron, Aaron invited me to go satellite with him.Speaker 3 (02:33):And I went and sold satellite with him. Um, that summer, the summer I graduated, um, that following year, no two years later, uh, one of my good friends, um, just was like, dude, why are you not selling solar yet? I'm like, I don't know. Um, so I started recruiting. I got recruited in Utah to sell solar sold solar for a month. I sold eight deals my first month. And, um, back then I, that was like 10 grand or something. And I was like, ecstatic. I was like, oh my gosh, I just made 10 grand in a month. Um, I wasn't making good money previously, um, in door to door. So like, for me, that was like, awesome. And I just fell in love with the product. Uh,Speaker 2 (03:15):That's awesome. I know it's, especially in Utah, it's, uh, I got out of Utah, so scared of selling all the, you know, Mormons and stuff out there

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up SolapreneursSpeaker 2 (00:42):Taylor Armstrong. Here we are back with another great week, another awesome week of content for the podcast. So before we get into the show today, you are going to learn how to recruit more quality reps, how to stop losing reps. And we're going a little, get a little podcast preview for the week. What else do we have coming up here? So before we dive into that, I wanted to have a rather ask a special request. We are at 96 reviews on iTunes, on podcasts. And my goal is I want to get to a hundred reviews. So if you could please do me a favor, we need four more, who are my four players that are, that are going to come in clutch. I need four superstars to go and leave me an awesome review. And then we're done no more reviews after that. I'm just kidding.Speaker 2 (01:36):You can be number one oh one if you want, but I would really appreciate it. If you could go leave a review and let's get to a hundred reviews, let's change some lives and then also share the podcast. If it has helped you so special request, please do me a favor, help me out. Yeah, but besides that, we've got a great week of content here at Solarpreneur. Today, we're going to be talking a little bit about recruiting. Some things you can do to improve on that and actually really kind of the focus of the week because our special guests we have coming on later in the week is River Skinner. You may have seen him. He's big on Instagram. He's got a podcast and we've got them coming up later this week on the show. So I'm stoked to have him. Um, and he actually spoke at door to door Fest in Dallas, that I was at a few weeks back at the time of this recording, he had dropped some serious value on us and shared some ways that we can recruit shared some things that he does, um, have helped him win awards for being top recruiter.Speaker 2 (02:41):Um, recruit a team of, I think he had 75 reps at one point huge teams. So he has some serious secrets he's going to share with us. You don't want to miss out on the next one. So today I'm going to kind of give an update on a few things that happened on the recruiting front here in my office, in San Diego, and then just kind of preview a few things. Give my thoughts on a few things that actually River spoke at the events and hopefully get you excited to go hear what the next episode brings. So let's get into it. Um, this week on the recruiting front, I had sort of a loss good and bad. Um, so the bad news is we lost one of our top dudes to another team, but the good news is he is still on, um, in our office.Speaker 2 (03:30):He's just on the north team. Um, so what happened was, um, he he'd been working with us for awhile. He might listen to this. So hopefully me saying this will get them to come back and join our team again. But he'd been working with us for a while, was doing good, having some successes, we got them trained up. Um, but we have, um, he did live more in the North

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. online teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up for, for me. Where should you go to door to door tour?Speaker 2 (00:45):Should you invest in this event, plus a full re recap of the event? Hey, we're going to get into it. I'm Taylor Armstrong here to help you close more deals, create more income in the solar industry, generate more leads and referrals and hopefully make it easier to be a solar pro in today's changing industry. So I want to talk about before I get into this event, recap and give you my recommendation. If you'll go before I get into that, I need to tell you guys about an app that if you are not using to take notes, you are killing yourself. Okay. This app it's called Notability. Okay. Write that down or download it right now. Um, I think it's cost like 10 bucks or something, but this app literally has been a game changer. In any event, I go to anything I need to take notes in, especially for solar specific things.Speaker 2 (01:48):And here's why the app, what it does. It lets you record, um, the presentations. So you're recording, which I know you can just use like a voice memo or other ways to record these apps, but what's super cool about it and was a game changer. Is it pairs the recording with the actual notes you're taking? So let's say you're at an event and you write down a really cool line. You heard, um, Hey, this person says, um, at a really cool line on how to get inside the home to book an appointment. Then as you write that, it'll pair it with the exact audio from that exact moment, you know, let you just click on that note and you'll get to hear what was happening at that precise moment. That was super cool because I go through, I take all these notes and then a lot of times it's like, I don't know exactly what the context was.Speaker 2 (02:46):Um, or there something that I want to hear, maybe their intonation, how they're saying a specific line and all you do. You click on the note and boom, it's going to take you to that exact moment where they said those things, even here are the, you can hear the line they're using, um, exact words they're using. So for example, this events that I just got done with the door-to-door tour, which I'm gonna talk about here in a second, but Sam Taggart, he had a lot of great lines that you used on, um, his closes on his solar closes and I'm not going to be able to write down word for word what he's saying. A lot of times he's seen these exact lines one time, but with this app, I can go back. I can click on the exact moment and I'm going to hear his word tracks.Speaker 2 (03:34):Now I can go back and review them and I can really get them into my brain and be able to implement them. So for those that are going to this event, or even for those that are just going to solar, I dunno, team meetings or events, um, you know, anything you go to where you are taking notes, get this app and it's going to change your life. Got to give a shout out to, uh, my boy, uh, Matt Romero. He's the one that

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what is going on onSpeaker 2 (00:42):Solarpreneurs. We are back with another show. We're doing something a little bit different, and we have a familiar face on the show. And for those of you watching, we're going to be start doing some video too. So we've got us both in our home studios, but we have today back on the studio, uh, James Swiderski what's up, James? Thanks for coming back on the show. Yeah, man, it feels like home feels like, yeah, you're good house. Thank you. Appreciate it. And so for our solarpreneurs, some of you are probably wondering what the heck is James doing back here? Um, we had him on probably a couple months back. Just kind of told your story, why you ultimately left the podcast and started doing some different things though. Um, for those that are wondering why James is back, I'll just tell you why. Um, so we have been working together.Speaker 2 (01:30):I actually hired James, um, around the time that we had him back on to tell his story of kind of what went down, why he left the podcast. I actually hired James after that. Cause now he is working, um, primarily with coaches, consultants, helping them build their brands and helping them launch courses, things like that. So I thought, well, James he's he's, he knows the solar stuff and he's good at helping coaches and everything. So why don't we figure out a way we can work together? So since then we've been working together, have some excited things, exciting things coming out. Um, he helped me kind of put together the Solciety, which we'll be talking about more it's in a beta testing right now. So for those that are on the wait list, go join the wait list. If you haven't already solciety.co.Speaker 2 (02:15):But after that, I invited him to actually be an instructor in on the course. And obviously you have a ton of insight to have done solar online Legion. So I'm had some valuable stuff to share. So that's why he's back on. We're going to be doing just a little bit content here and there. And I think there's still a lot of value he can add. So yeah. So happy to be here. Yeah. So James, today we're jamming on, um, just, you know, the lead gen, we're talking about a whole lot just over the past couple of days, just online versus offline. And so can you give us like your background? You did the online lead gen. You basically had an agency with for years. So I don't know. You want to give your background in that role. So yeah, I've done. Um, I've done it all for lead gen.Speaker 2 (03:07):So started out as a sales rep, a solar rep, like everybody and did not do online leads. Uh, a lot of people think I just came out of the gate in my solar career, started doing social media, all that good stuff, but, uh, it's completely the other way around for the first three years of my career, I never generated a single lead online. It was all in person, uh, strategies, which we'll talk about, um, whether it's door knocking. I did a little bit of that, bu

Tune in now and don't forget to sign up for www.solciety.co!Speaker 1 (00:03):Welcome to the Solarpreneur podcast, where we teach you to take your solar business to the next level. My name is Taylor Armstrong and went from $50 in my bank account and struggling for groceries to closing 150 deals in a year and cracking the code on why sales reps fail. I teach you to avoid the mistakes I made and bringing the top solar dogs, the industry to let you in on the secrets of generating more leads, falling up like a pro and closing more deals. What is a Solarpreneur you might ask a Solarpreneur is a new breed of solar pro that is willing to do whatever it takes to achieve mastery. And you are about to become one what's up everybody. Should you knock doors?Speaker 2 (00:44):Should you be out grinding every day? How should you be getting your leads? That's what we're going to talk about today on the podcast, but I'm, [inaudible] Taylor. I'm Sean. Back with another episode here to make your life as a Solarpreneur, easier here to help you close more deals here to help you generate more referrals and hopefully make it all around. Easier to be in the solar industry. I hope you like my intro. Trying out a few different intros. Okay. So hope you enjoyed trying to work on my little, uh, drum drum roll intro. There. Maybe we should get an actual drum. I know it doesn't really sound like a drum roll starting off the episode, but let's jump into the episode today. So should you knock doors? What I want to talk about is the importance of knocking doors. Why? I think everyone should be hitting the doors, grinding out there in neighborhoods.Speaker 2 (01:39):If you were already hitting doors everyday grinding in super hard. Maybe this episode isn't for you. Maybe you've got it figured out it's okay. But if you're anything like me and I know a lot of people in this industry, we struggle to get out on the doors. Sometimes we struggle with motivation. Sometimes we wonder why should we knock doors? Why don't we just follow up with people? Try to get referrals, try to do other methods of lead gen. Okay. So I'm going to tell you why. I think it's so important that you get out there on the doors that you make it part of your general routine and get out there multiple times a week. Maybe you have a setter closer model in your company. Maybe you have other ways of generating leads, but I want to tell you right now that if you're not knocking doors, you are selling yourself short on those other lead gen methods.Speaker 2 (02:28):Why? Because being out there on the doors, it's going to make you that much more effective, have a closer, it's gonna make you that much more effective at overcoming objections. It's gonna make you that much more effective at just the mental game. Being out on the door is it's a mental battle out there. And if you learn to master the mental side of things, how much more effective are you going to be as your colon online needs? How much more effective or are you going to be as you're closing deals, as you're in homes, it's going to be a huge difference. Okay. So hopefully I can convince you today that you need to be knocking doors. Even if it's just a couple of times a week, you should be getting out there. You should be grinding. It's going to make you way more successful. Okay.Speaker 2 (03:13):So I want to tell you a little bit about my start in the door to door. And I know I've gone over this a few times. Hey, but what some people don't know is that growing up, I was insanely shy as a kid. And part of it was, I wouldn't talk, I didn't want to express myself. Um, I felt like no one paid attention to me and even, uh, my