The Profitable Property Management Podcast

Today, I’m talking with John Jantsch, the man that literally wrote the book on referral based marketing, in addition to several other books. He’s the founder of Duct Tape Marketing and has lived, breathed and sweated small business marketing for many, many years. Long before digital marketing was trendy, long before social media was an obvious part of the conversation - John Jantsch was in the trenches helping small business owners figure out how to grow without losing their shirts. It’s an honor to have him on the show today to talk about how to build a referral engine for your property management business.

Today, I'm talking with Kai Davis, a business coach who helps freelancers, consultants and entrepreneurs uncover hidden profits in their business without spending more on marketing. I've been following Kai for some time, and I happen to follow a lot of people outside of the property management industry because I think it is the smart thing to do. Following smart people in other industries and then cross-applying those skills is one of the fastest ways to get to the top. In addition to being a highly-regarded coach and author, Kai is also a founder of the public relations agency Double Your Audience and host of the podcast "Make Money Online" and "Get More Clients." We're going to talk to Kai about lessons working with those folks running service-based businesses and how they can apply that to property management. And we're going to dig into some of the strategies that he has used to market his own business.

Today, we have a special episode of the Profitable Property Management Show as we are releasing a live recording of interviews with each of the five keynote speakers from the 2018 PM Grow Summit. So why is this a big deal? Why should you care? Each of the Keynote speakers are significant figures within their own right, within their own domain. In today’s interview, they each are going to talk briefly about one actionable idea that you can implement immediately and give you a taste of what they’ll be talking about in January at the PM Grow Summit. This episode was co-hosted with my partner in crime and cohost of the PM Grow Summit, Alex Osenenko and we hope you enjoy it.

Today, I'm talking with Mike and Dylan O'Neil, the guys behind the property management lead gen agency Geek Real Estate Marketing and the authors of the book, Make It Ring. In this episode, we're going to talk about the overall funnel concept when it comes to sales and marketing. What is the funnel? Why does it matter? And how can you use this concept to grow your PM business? Our chat clocks in at 100 minutes, but you will want to listen to every second of it as Mike and Dylan leave no stone unturned when sharing the exact process they have used to generate over 18,000 leads.

Today, I am talking with Chuck Hattemer, the co-founder and CMO of OneRent, a property management startup that has raised $8,000,000 in funding to deliver a simple and efficient rental experience that everyone can trust, from landlords to renters. They launched just 3 years ago and already have over 1,200 homes under management and have served more than 10,000 renters across 56 cities. In our chat, Chuck holds nothing back as he shares the exact tactics, strategies, funnels, and even scripts, that he and his team have used to rapidly grow their business as well as how they plan to scale.

Today, I'm talking with none other than Ben White, CEO of the property management reporting and communications platform, Apmasphere. Back in the day, Ben practiced law with the folks in mergers and acquisitions and capital raising at the global law firm, Herbert Smith Freehills. From there, he joined the world-renowned Boston Consulting Group as a lead consultant before heading the property management division at Ray White, which manages over 200,000 rental properties across Australia. Yes, two-hundred-thousand properties. Ben has authored many books, hosts a large property management conference in Australia, but most importantly, Ben is a long-term thinker who's trying to see the big picture and see where the puck is headed tomorrow. In this interview, we're going to drill into Ben's concept of 'The Five Channels of Growth' for property managers that he wrote about in his most recent book, Numbers Game. If you’re looking to grow your rent roll but are tired of a “spray and pray” approach to marketing, then this is the episode for you.

Today, I'm talking with a special guest, whose background ranges from building beverage distribution networks in Minsk, to selling property management software, to know running the largest marketing agency in the property management industry. Yes, I'm talking about my good friend and brother from another mother, Alex Osenenko, President and CEO of Fourandhalf. Today, we're going to be talking about how to rethink your pricing strategy to help you stand out in the market, increase your profits, and grow your business. If your current pricing doesn't have much strategy behind it, then this is the episode for you.

Today, I'm talking with Pam Kosanke, the CMO of Renters Warehouse, America's largest and most awarded residential property management company. During her 4 years at the company, Pam has helped propel Renters Warehouse to over 19,000 properties managed nationwide in 42 markets across 25 states. Pretty impressive, huh? In our chat, we cover how Pam has built up the brand and the multi-channel marketing strategy that's helped grow the brand and make it something unique and sustain this aggressive growth at scale.

Today, I’m talking with Amy Harrison, a sales copywriter, consultant, and speaker who teaches businesses how to avoid drab business content and instead write copy customers love to read In our chat, we’re going to dive into how copywriting can help property management entrepreneurs win more clients and boost sales. Amy shares the key issues property managers need to communicate with their copy and lays out exactly how you can do that, even if you aren’t a great writer. Amy is one of my favorite marketers because of the creativity she infuses into what she does, so you’re in for a treat today.

Today, I'm talking with Brad Larsen, host of the Property Management Mastermind Podcast and the owner of RentWerx San Antonio, the fastest growing property management company in San Antonio since 2011. In our chat, we're going to talk about why Brad is known as a monster implementer and how he went from real estate agent to property management empire builder. Brad holds nothing back and shares the exact steps he followed to acquire his first 100 properties and talks in detail about how he scaled by handing off business development to another employee. If closing one new single family home every day of the calendar year sounds like a pipedream, then this is the episode for you.

Today, on The Profitable Property Management Podcast, I‘m talking with Ryan Hanley, the Senior Vice-President of Marketing at TrustedChoice.com and author of “Content Warfare”, a book that will help you find your audience, tell your story and win the battle for attention online. Ryan got his start in the insurance industry where he used content marketing (which others said didn’t work their industry) to generate six-figures in new business premium a month. Since then, Ryan has used those strategies to help other offline businesses get found online and today we’re going to dive into exactly how he does that. If you’re struggling to stand out in the very, very crowded online market, then this is the episode for you.

Today, on The Profitable Property Management Podcast, I am talking with my good friend Ryan Mauldin. Ryan and I have had a relationship for close to a decade now and is a fellow entrepreneur, hustler extraordinaire. The reason we're talking with Ryan is that he has a deep background in branding, design, SEO, SEM, and everything that is required to build a robust online presence. In our chat today, we dive into how property management entrepreneurs can benefit from Ryan’s vast expertise to better use data to build their online brand.

Today, I'm talking with Spencer Sutton, the Director of Marketing for GK Houses, an ambitious and high-growth property management company now based in Birmingham, Chattanooga, and Nashville. In today's chat, we dive into why GK hired a Director of Marketing and what exactly Spencer plans to do to help them reach their goal of 25,000 doors.

This week we are talking to Rich Drake, CEO of the Houston franchise of Renters Warehouse. In the last four years, Rich and his team have built out the largest Renters Warehouse franchise in the nation, in terms of revenue, growth rate, and the number of units. In this interview, we talk about how they market and how they've been leveraging local networking events to help build a lead generating machine.

This week we're talking to a world class entrepreneur out of Detroit, Michigan. His name is Max Nussenbaum and he is the founder of Castle, a new property management startup that’s looking to change the industry. In this interview, Max shares their unique approach to the market and how they’re building the property management company of the future.