The Predictable Revenue Podcast

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Christopher Fago, Cloud Security Specialist at RedLock, a fast-growing, you guessed it, cloud security company based in Menlo Park. In his burgeoning sales career, Christopher has held just about every sales role there is. But it's his precision at booking meetings that's caught our attention. Throughout the pod, Collin and Christopher discuss a critical aspect of every SDRs day-to-day: ensuring prospects show up to meetings. Highlights include: Chris' wide-ranging sales experience (4:17), some impressive sales stats (10:02), getting prospects to show up to meetings (17:30), Chris's cadence for booking meetings (25:12).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Christopher Fago, Cloud Security Specialist at RedLock, a fast-growing, you guessed it, cloud security company based in Menlo Park. In his burgeoning sales career, Christopher has held just about every sales role there is. But it's his precision at booking meetings that's caught our attention. Throughout the pod, Collin and Christopher discuss a critical aspect of every SDRs day-to-day: ensuring prospects show up to meetings. Highlights include: Chris' wide-ranging sales experience (4:17), some impressive sales stats (10:02), getting prospects to show up to meetings (17:30), Chris's cadence for booking meetings (25:12).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Mike Fiascone, Senior Director of Sales Productivity at a renowned international business software firm, DocuSign. Mike is an accomplished salesman and experienced sales mentor and trainer. We could recite his very impressive resume (Presidents' Club winner 5 out of the past 6 years), but it's his focus on mindfulness that takes centre stage in this chat. Throughout the pod, Collin and Mike discuss tips and tricks to reduce stress in the always-busy, routinely stressful, and consistently surprising world of sales. Highlights include: Mike's formula for creating superhuman sales reps (3:20), choosing your mindset (6:37), how to train ambition (17:28), mindfulness training with an international sales workforce (40:56).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Mike Fiascone, Senior Director of Sales Productivity at a renowned international business software firm, DocuSign. Mike is an accomplished salesman and experienced sales mentor and trainer. We could recite his very impressive resume (Presidents' Club winner 5 out of the past 6 years), but it's his focus on mindfulness that takes centre stage in this chat. Throughout the pod, Collin and Mike discuss tips and tricks to reduce stress in the always-busy, routinely stressful, and consistently surprising world of sales. Highlights include: Mike's formula for creating superhuman sales reps (3:20), choosing your mindset (6:37), how to train ambition (17:28), mindfulness training with an international sales workforce (40:56).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Gabriel Moncayo, Chief Executive Officer and Co-Founder of Always Hired, a San Francisco-based firm offering immersive sales training for those looking to break into tech sales. Senior Sales Executive, Advisor, Head of Sales, Founder, CEO – Gabriel has seen, and led, a few growth teams in his day. Oh, and now he mentors those looking to break into the business. Throughout the pod, Collin and Gabriel take a tour through the world of sales tactics; specifically how to tailor your playbook to each market you sell to. Highlights include: defining different markets (5:19), tailoring tactics (12:03), understanding different decision makers (25:10), and tackling the enterprise (26:28).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Gabriel Moncayo, Chief Executive Officer and Co-Founder of Always Hired, a San Francisco-based firm offering immersive sales training for those looking to break into tech sales. Senior Sales Executive, Advisor, Head of Sales, Founder, CEO – Gabriel has seen, and led, a few growth teams in his day. Oh, and now he mentors those looking to break into the business. Throughout the pod, Collin and Gabriel take a tour through the world of sales tactics; specifically how to tailor your playbook to each market you sell to. Highlights include: defining different markets (5:19), tailoring tactics (12:03), understanding different decision makers (25:10), and tackling the enterprise (26:28).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Brian Gerrard, Director of Sales at fast-growing, Seattle-based sales engagement platform Outreach. Throughout his career, Brian's sold everything (and we mean everything) – mortgages, magazines, social media tools, and sales software. And navigating that varied career landscape has taught him a thing or two about how to pick a job. Throughout the pod, Collin and Brain do a deep dive on that very topic: how to properly evaluate a sales job before you take, or reject, it. Highlights include: Brian's journey into sales (7:04), assessing new sales opportunities (11:57), evaluating product (16:44), evaluating a boss (21:03), evaluating market potential (30:28), and evaluating company vision (38:02).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Brian Gerrard, Director of Sales at fast-growing, Seattle-based sales engagement platform Outreach. Throughout his career, Brian's sold everything (and we mean everything) – mortgages, magazines, social media tools, and sales software. And navigating that varied career landscape has taught him a thing or two about how to pick a job. Throughout the pod, Collin and Brain do a deep dive on that very topic: how to properly evaluate a sales job before you take, or reject, it. Highlights include: Brian's journey into sales (7:04), assessing new sales opportunities (11:57), evaluating product (16:44), evaluating a boss (21:03), evaluating market potential (30:28), and evaluating company vision (38:02).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Morgan J. Ingram, Atlanta-based Director of Sales Execution and Evolution at JBarrows Sales Training. In addition to his work prospecting to (and, ultimately, training) sales team across North America, Morgan also hosts popular YouTube show The SDR Chronicles, and mentors aspiring entrepreneurs as part of the Growth X Academy. Last we checked, there's only 24 hours in a day. Maybe Morgan doesn't need to sleep? Throughout the pod, Collin and Morgan discuss designing – and building – the foundation for a scalable, persona-based prospecting system. This is Prospecting 101, folks. Highlights include: why building the foundational structure for persona-based prospecting is critical (2:21), incorporating input and innovations from other departments and C-level execs into sales messaging (6:51), how to build effective personas (8:21), writing persona-based scripts (16:58), and how to open an effective phone call (21:58).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Morgan J. Ingram, Atlanta-based Director of Sales Execution and Evolution at JBarrows Sales Training. In addition to his work prospecting to (and, ultimately, training) sales team across North America, Morgan also hosts popular YouTube show The SDR Chronicles, and mentors aspiring entrepreneurs as part of the Growth X Academy. Last we checked, there's only 24 hours in a day. Maybe Morgan doesn't need to sleep? Throughout the pod, Collin and Morgan discuss designing – and building – the foundation for a scalable, persona-based prospecting system. This is Prospecting 101, folks. Highlights include: why building the foundational structure for persona-based prospecting is critical (2:21), incorporating input and innovations from other departments and C-level execs into sales messaging (6:51), how to build effective personas (8:21), writing persona-based scripts (16:58), and how to open an effective phone call (21:58).

On this edition of The Predictable Revenue Podcast, co-host host Collin Stewart welcomes Karly Neveu, Director of Inside Sales and Sales Operations at SMARTASSISTANT, an international SaaS company building digital recommendation engines. Karly, a veteran sales leader, has done it all in the industry – SDR, AE, SDR Manager, Global Inside Sales Manager. Not too shabby. But in addition to holding such lofty positions, Karly's early stage tenure at Hootsuite meant she got in on the ground floor of a revolutionary sales tactic: social selling. #trending. Throughout the pod, Collin and Karly investigate that very topic – what social selling means, and some tips and tricks on how it's best applied on a daily basis. Highlights include: growing teams and establishing social selling best practices at Hootsuite (11:41), defining social selling (17:43), the importance of standing out from the crowd (19:06), and illustrating effective social selling tactics (23:17).

On this edition of The Predictable Revenue Podcast, co-host host Collin Stewart welcomes Karly Neveu, Director of Inside Sales and Sales Operations at SMARTASSISTANT, an international SaaS company building digital recommendation engines. Karly, a veteran sales leader, has done it all in the industry – SDR, AE, SDR Manager, Global Inside Sales Manager. Not too shabby. But in addition to holding such lofty positions, Karly's early stage tenure at Hootsuite meant she got in on the ground floor of a revolutionary sales tactic: social selling. #trending. Throughout the pod, Collin and Karly investigate that very topic – what social selling means, and some tips and tricks on how it's best applied on a daily basis. Highlights include: growing teams and establishing social selling best practices at Hootsuite (11:41), defining social selling (17:43), the importance of standing out from the crowd (19:06), and illustrating effective social selling tactics (23:17).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Cole Fox, Portfolio Operations Lead at Bregal Sagemount, a multi-billion private equity firm investing in high-growth SaaS companies (amongst many other market-leading firms). Cole is a veteran sales professional, leader, and now advisor and mentor. He's been an SDR, AE, managed sales teams, been a CEO and co-founder, and written extensively on sales development and sales processes. Throughout the pod, Collin and Cole hack their way around every salesperson's favourite social media platform – LinkedIn – to discuss how to build your brand, prospect lists, and check out who the competition is connected with. Highlights include: how to start using LinkedIn as a brand-building platform (8:58), how to write engaging headlines and descriptions (11:02), perfecting your LinkedIn hustle (17:23), hacks for free LinkedIn users (35:15), and why content creation is key (45:07).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Cole Fox, Portfolio Operations Lead at Bregal Sagemount, a multi-billion private equity firm investing in high-growth SaaS companies (amongst many other market-leading firms). Cole is a veteran sales professional, leader, and now advisor and mentor. He's been an SDR, AE, managed sales teams, been a CEO and co-founder, and written extensively on sales development and sales processes. Throughout the pod, Collin and Cole hack their way around every salesperson's favourite social media platform – LinkedIn – to discuss how to build your brand, prospect lists, and check out who the competition is connected with. Highlights include: how to start using LinkedIn as a brand-building platform (8:58), how to write engaging headlines and descriptions (11:02), perfecting your LinkedIn hustle (17:23), hacks for free LinkedIn users (35:15), and why content creation is key (45:07).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Mike Venable, Sales Manager at Atlanta's Terminus, fast growing (very fast growing!) B2B platform for account-based marketers. Mike is a veteran sales professional (14+ years in the game) with a breadth of experience ranging from SaaS, MarTech, recruitment solutions, digital advertising, print advertising, television advertising and data analytics. Throughout the pod, Collin and Mike do a deep dive on a dominant industry trend, and one of Mike's favourite topics: account-based sales and marketing. If you're working in, and thinking about, the current sales landscape, this topic has surely crossed your path. Highlights include: where to begin when considering account-based sales(4:56), why going account-based will help your business (7:31), Mike's sales journey (9:45), Terminus' SDR playbook (18:31), Terminus' results (30:36).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Mike Venable, Sales Manager at Atlanta's Terminus, fast growing (very fast growing!) B2B platform for account-based marketers. Mike is a veteran sales professional (14+ years in the game) with a breadth of experience ranging from SaaS, MarTech, recruitment solutions, digital advertising, print advertising, television advertising and data analytics. Throughout the pod, Collin and Mike do a deep dive on a dominant industry trend, and one of Mike's favourite topics: account-based sales and marketing. If you're working in, and thinking about, the current sales landscape, this topic has surely crossed your path. Highlights include: where to begin when considering account-based sales(4:56), why going account-based will help your business (7:31), Mike's sales journey (9:45), Terminus' SDR playbook (18:31), Terminus' results (30:36).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Matt Cassel, Account Executive at Chartio, a business intelligence software firm in San Francisco specializing in providing dashboards and analytics. Matt's held various sales roles at Chartio over the years – everything from prospecting to specialized quota-carrying closer. Throughout the pod, Collin and Matt discuss a new topic for The Predictable Revenue Podcast: the technical demo, and how to effectively sell a technical product. Highlights include: keeping the technical demo focused (6:48), avoiding feature-heavy demos (9:32), topics of discovery (15:16), Matt's mistakes (20:24), the all-important Account Executive and Sales Engineer balancing act during the sales cycle (27:41).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Matt Cassel, Account Executive at Chartio, a business intelligence software firm in San Francisco specializing in providing dashboards and analytics. Matt's held various sales roles at Chartio over the years – everything from prospecting to specialized quota-carrying closer. Throughout the pod, Collin and Matt discuss a new topic for The Predictable Revenue Podcast: the technical demo, and how to effectively sell a technical product. Highlights include: keeping the technical demo focused (6:48), avoiding feature-heavy demos (9:32), topics of discovery (15:16), Matt's mistakes (20:24), the all-important Account Executive and Sales Engineer balancing act during the sales cycle (27:41).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Steli Efti, CEO of rapidly growing Silicon Valley-based CRM company, Close.io To call Steli both a serial entrepreneur and sales leader is to do him a disservice on both counts. Steli has founded and led numerous companies, as well published 10 e-books (amongst other resources) on sales. Steli lives and breathes startups and business development. Throughout the pod, Collin and Steli delve deeply into every salesperson's favourite topic: the dreaded, but all-important, follow up. Highlights include: standing out from the noise with your follow ups (3:44), getting over "emotional blockages" (4:54), tweaking your frequency and timing (18:58), the importance of staying funny (26:34), leveraging different communication channels (47:04), and what to do when you hear "no" (47:04).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Steli Efti, CEO of rapidly growing Silicon Valley-based CRM company, Close.io To call Steli both a serial entrepreneur and sales leader is to do him a disservice on both counts. Steli has founded and led numerous companies, as well published 10 e-books (amongst other resources) on sales. Steli lives and breathes startups and business development. Throughout the pod, Collin and Steli delve deeply into every salesperson's favourite topic: the dreaded, but all-important, follow up. Highlights include: standing out from the noise with your follow ups (3:44), getting over "emotional blockages" (4:54), tweaking your frequency and timing (18:58), the importance of staying funny (26:34), leveraging different communication channels (47:04), and what to do when you hear "no" (47:04).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes James Buckley, an Account Executive with Cirrus Insight, a sales workflow tool increasing sales efficiency and acumen by integrating your inbox with your CRM. Although James is currently in an Account Executive role, he's done it all at Cirrus Insight. During his tenure, James has grown from a Client Engagement Specialist, to both a Manager and Director of Business Development. His excellent onboarding manual, written for new Sales Development Reps at Cirrus Insight, was eventually published as a book titled: Tip of The Spear: Blood Sweat and Sales. The man has insight. Throughout the pod, Collin and James discuss, and attempt to improve, a critical piece of the sales cycle - the handoff from SDR to Account Executive. Highlights include: James' book: Tip of The Spear: Blood Sweat and Sales (3:28), the transition point of a discovery call (4:21), roleplaying calls (11:32), the hand off (21:34), and being nimble as an SDR (34:01).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes James Buckley, an Account Executive with Cirrus Insight, a sales workflow tool increasing sales efficiency and acumen by integrating your inbox with your CRM. Although James is currently in an Account Executive role, he's done it all at Cirrus Insight. During his tenure, James has grown from a Client Engagement Specialist, to both a Manager and Director of Business Development. His excellent onboarding manual, written for new Sales Development Reps at Cirrus Insight, was eventually published as a book titled: Tip of The Spear: Blood Sweat and Sales. The man has insight. Throughout the pod, Collin and James discuss, and attempt to improve, a critical piece of the sales cycle - the handoff from SDR to Account Executive. Highlights include: James' book: Tip of The Spear: Blood Sweat and Sales (3:28), the transition point of a discovery call (4:21), roleplaying calls (11:32), the hand off (21:34), and being nimble as an SDR (34:01).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jamie Shanks, CEO of Toronto-based social selling management and consulting firm Sales For Life. Jamie – echoing the very name of his company – has been a lifelong sales professional. He's led successful sales teams, started sales consultancies with international clients, and written a book on sales. Oh, and he's also widely considered a leading expert on Social Selling. Throughout the pod, Collin and Jamie discuss the building blocks of account-based sales: designing an ICP, compiling an account list, and (of course) turning those accounts into meaningful meetings. Highlights include: building an effective sales roadmap (1:35), attacking your account list (6:56), using microsites to connect with, and educate, clients (9:10), building the storytelling journey (13:47), account-based mistakes (25:48).

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jamie Shanks, CEO of Toronto-based social selling management and consulting firm Sales For Life. Jamie – echoing the very name of his company – has been a lifelong sales professional. He's led successful sales teams, started sales consultancies with international clients, and written a book on sales. Oh, and he's also widely considered a leading expert on Social Selling. Throughout the pod, Collin and Jamie discuss the building blocks of account-based sales: designing an ICP, compiling an account list, and (of course) turning those accounts into meaningful meetings. Highlights include: building an effective sales roadmap (1:35), attacking your account list (6:56), using microsites to connect with, and educate, clients (9:10), building the storytelling journey (13:47), account-based mistakes (25:48).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Ryan Reisert, Lead Instructor and Head of Partnership Development at San Francisco-based coaching firm Sales Bootcamp. After years leading sales teams in the Bay Area, Ryan now consults with companies, large and small, on how to accelerate their sales development functions. Oh, and he also wrote a really great (and super timely) book: Outbound Sales, No Fluff: Written by Two Millennials Who Have Actually Sold Something This Decade. Throughout the pod, Collin and Ryan discuss Ryan's prospecting process – from it's ambitious volume goals (that's right, 100+ daily touchpoints!) to it's simple, yet brilliant lead bucketing method. Highlights include: how Ryan answers those who question his volume targets (4:52), why companies should adopt his prospecting method (6:49), focusing on the right activities at the right time (8:20), implementing Ryan's process into the day-to-day of a prospecting team (25:23), a few common mistakes to avoid (42:07).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Ryan Reisert, Lead Instructor and Head of Partnership Development at San Francisco-based coaching firm Sales Bootcamp. After years leading sales teams in the Bay Area, Ryan now consults with companies, large and small, on how to accelerate their sales development functions. Oh, and he also wrote a really great (and super timely) book: Outbound Sales, No Fluff: Written by Two Millennials Who Have Actually Sold Something This Decade. Throughout the pod, Collin and Ryan discuss Ryan's prospecting process – from it's ambitious volume goals (that's right, 100+ daily touchpoints!) to it's simple, yet brilliant lead bucketing method. Highlights include: how Ryan answers those who question his volume targets (4:52), why companies should adopt his prospecting method (6:49), focusing on the right activities at the right time (8:20), implementing Ryan's process into the day-to-day of a prospecting team (25:23), a few common mistakes to avoid (42:07).

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Kelsey Briggs, Engagement Manager at Octiv, an Indianapolis-based company supporting sales teams by revolutionizing tired document workflows. Since joining Octiv more than three years ago, Kelsey has been helping companies from a host of different industries improve their sales proposals...and their bottom lines. Throughout the pod, Collin, Aaron and Kelsey discuss the oft-neglected world of sales proposals. It's a critical piece of every sales process – but what are we doing to improve our proposals? How much time are we giving to this important function? Highlights include: why should we care about improving our proposals (5:06), how prospect's consume proposals (11:08), what to include in a sales proposal (12:38), best day to send proposals (25:37), some common proposal mistakes (29:10)

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Kelsey Briggs, Engagement Manager at Octiv, an Indianapolis-based company supporting sales teams by revolutionizing tired document workflows. Since joining Octiv more than three years ago, Kelsey has been helping companies from a host of different industries improve their sales proposals...and their bottom lines. Throughout the pod, Collin, Aaron and Kelsey discuss the oft-neglected world of sales proposals. It's a critical piece of every sales process – but what are we doing to improve our proposals? How much time are we giving to this important function? Highlights include: why should we care about improving our proposals (5:06), how prospect's consume proposals (11:08), what to include in a sales proposal (12:38), best day to send proposals (25:37), some common proposal mistakes (29:10)

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Joe Bisagna, the New York City-based Regional Sales Manager at Collibra, a leader in the field of data governance.To say Joe is an active member of the New York sales community is an understatement. In addition to his leadership role at Collibra, Joe is the Founder and President of consultancy firm Brass Ring Sales, and the co-general manager of NYC's Enterprise Sales Meetup group.Throughout the pod, Collin and Joe focus on a particular skill set Joe stresses all SDRs should cultivate: business acumen (aka getting to know how your prospects' business operates). Highlights include: Joe's hiring best practices (11:59), how to train SDRS to develop business acumen (15:12), how to evolve business acumen when selling to SMBs (27:26), training mistakes (35:44), and some advice for those looking to add this skill to their SDRs' toolbox (38:58).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Joe Bisagna, the New York City-based Regional Sales Manager at Collibra, a leader in the field of data governance.To say Joe is an active member of the New York sales community is an understatement. In addition to his leadership role at Collibra, Joe is the Founder and President of consultancy firm Brass Ring Sales, and the co-general manager of NYC's Enterprise Sales Meetup group.Throughout the pod, Collin and Joe focus on a particular skill set Joe stresses all SDRs should cultivate: business acumen (aka getting to know how your prospects' business operates). Highlights include: Joe's hiring best practices (11:59), how to train SDRS to develop business acumen (15:12), how to evolve business acumen when selling to SMBs (27:26), training mistakes (35:44), and some advice for those looking to add this skill to their SDRs' toolbox (38:58).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Chris Bryson, the San Francisco-based Head of North American Sales Development at SmartRecruiters. Chris is a growing leader in the field of sales development, having held various leadership positions at SmartRecruiters, and PandaDoc before that. He also sits on an advisory board at LinkedIn, where he provides feedback on the company's sales products (I mean, who hasn't used Sales Navigator?). Throughout the pod, Collin and Chris discuss SmartRecruiters wickedly detailed SDR training process. From onboarding to call coaching to specialized training sessions – this company leaves no stone unturned when developing its SDRs. It's truly inspiring stuff. Highlights include: early challenges at SmartRecruiters (4:22), SmartRecruiters training journey (5:40), topics covered in SmartRecruiters training (13:12), why the company invests so much time in coaching (17:09), and a week in the life of a SmartRecruiters SDR (25:52).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Chris Bryson, the San Francisco-based Head of North American Sales Development at SmartRecruiters. Chris is a growing leader in the field of sales development, having held various leadership positions at SmartRecruiters, and PandaDoc before that. He also sits on an advisory board at LinkedIn, where he provides feedback on the company's sales products (I mean, who hasn't used Sales Navigator?). Throughout the pod, Collin and Chris discuss SmartRecruiters wickedly detailed SDR training process. From onboarding to call coaching to specialized training sessions – this company leaves no stone unturned when developing its SDRs. It's truly inspiring stuff. Highlights include: early challenges at SmartRecruiters (4:22), SmartRecruiters training journey (5:40), topics covered in SmartRecruiters training (13:12), why the company invests so much time in coaching (17:09), and a week in the life of a SmartRecruiters SDR (25:52).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Derek Grant, VP of Commercial Sales at Atlanta-based sales development juggernaut SalesLoft. Derek knows his way around a sales team. Before joining SalesLoft, Derek held high-profile leadership positions at industry-leading firms like Pardot, as well as customer experience focused startup FullStory. Throughout the pod, Collin and Derek discuss SalesLoft's evolution towards account-based sales, as well as how it's marketing and sales teams collaborate to execute on a detailed account-based playbook. Highlights include: a minimum threshold for account-based sales (8:12), why SalesLoft run an account-based playbook (9:26), SalesLoft's account-based segmentation (17:29), a "Hypothesis of Need" (20:57), executing an account-based playbook (27:06), Derek's best and worst plays (33:11).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Derek Grant, VP of Commercial Sales at Atlanta-based sales development juggernaut SalesLoft. Derek knows his way around a sales team. Before joining SalesLoft, Derek held high-profile leadership positions at industry-leading firms like Pardot, as well as customer experience focused startup FullStory. Throughout the pod, Collin and Derek discuss SalesLoft's evolution towards account-based sales, as well as how it's marketing and sales teams collaborate to execute on a detailed account-based playbook. Highlights include: a minimum threshold for account-based sales (8:12), why SalesLoft run an account-based playbook (9:26), SalesLoft's account-based segmentation (17:29), a "Hypothesis of Need" (20:57), executing an account-based playbook (27:06), Derek's best and worst plays (33:11).

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome veteran sales leader and growth strategist Brian Wilson. Simply put, Brian helps sales team grow. From sales and revenue operations, to prospecting, handoffs and Salesforce design, Brian examines sales orgs and establishes the processes to make your team a success. Throughout the pod, Collin, Aaron and Brian take a look at the role of revenue operations on a growing sales team (hint: it's important). Highlights include: defining revenue operations (5:33), Brian's current work with Mobi (7:56), the main metrics Brian tracking (12:39), building trust with a remote sales workforce (20:31), finding, and hiring, the right revenue operations person (21:58), Brian sales evaluation checklist (28:55).

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome veteran sales leader and growth strategist Brian Wilson. Simply put, Brian helps sales team grow. From sales and revenue operations, to prospecting, handoffs and Salesforce design, Brian examines sales orgs and establishes the processes to make your team a success. Throughout the pod, Collin, Aaron and Brian take a look at the role of revenue operations on a growing sales team (hint: it's important). Highlights include: defining revenue operations (5:33), Brian's current work with Mobi (7:56), the main metrics Brian tracking (12:39), building trust with a remote sales workforce (20:31), finding, and hiring, the right revenue operations person (21:58), Brian sales evaluation checklist (28:55).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Tuak Das, CEO of Halifax's LeadSift, a sales intelligence platform that generates qualified leads from public web. Tukan is a veteran developer, entrepreneur, and company founder, with experience leading development teams and numerous startups focused on social media monitoring and lead generation. Throughout the pod, Collin and Tukan step away from building lists, making cold calls and drafting email drips to do a deep dive on Tukan's innovative prospecting method based on trigger events. Highlights include: Tukan's positive response rates using trigger events (3:06), tracking your competitors (13:15), tracking job changes (19:56), tracking event attendees (21:24), tracking RFPs (24:05), tactical tips on finding triggers (27:08).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Tuak Das, CEO of Halifax's LeadSift, a sales intelligence platform that generates qualified leads from public web. Tukan is a veteran developer, entrepreneur, and company founder, with experience leading development teams and numerous startups focused on social media monitoring and lead generation. Throughout the pod, Collin and Tukan step away from building lists, making cold calls and drafting email drips to do a deep dive on Tukan's innovative prospecting method based on trigger events. Highlights include: Tukan's positive response rates using trigger events (3:06), tracking your competitors (13:15), tracking job changes (19:56), tracking event attendees (21:24), tracking RFPs (24:05), tactical tips on finding triggers (27:08).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Sean Banks, Director of Sales Development at Atlanta's QASymphony, a growing international firm providing enterprise-level agile development testing tools to some of the world's most well-known companies. Sean is a seasoned sales development leader, with experience leading enterprise teams at public companies, as well remote SDRs at fast-growing startups. Throughout the pod, Collin and Sean focus on the ever-critical one on one interview. In particular, Collin and Sean chat about how to make these critical meetings more effective, for the both the rep and the manager. Highlights include: why every sales manager should do one-on-ones (16:35), how to make sure you're always adding value to one-on-ones as a sales manager (24:50), how to bolster your one-on-ones during the rest of the week (29:41), and some advice for new sales managers (43:32).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Sean Banks, Director of Sales Development at Atlanta's QASymphony, a growing international firm providing enterprise-level agile development testing tools to some of the world's most well-known companies. Sean is a seasoned sales development leader, with experience leading enterprise teams at public companies, as well remote SDRs at fast-growing startups. Throughout the pod, Collin and Sean focus on the ever-critical one on one interview. In particular, Collin and Sean chat about how to make these critical meetings more effective, for the both the rep and the manager. Highlights include: why every sales manager should do one-on-ones (16:35), how to make sure you're always adding value to one-on-ones as a sales manager (24:50), how to bolster your one-on-ones during the rest of the week (29:41), and some advice for new sales managers (43:32).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes San Francisco's J. Ryan Williams, Founder and Sales Coach at mentorship group Sales Collider, and entrepreneur-in-residence at esteemed venture capital seed fund, 500 Startups. Simply put, J. Ryan builds sales teams. In 5 short years, he's hired more than 200 sales reps, which have, cumulatively, closed more than $150 million in sales. Impressive numbers, to be sure. Throughout the pod, Collin and J. Ryan discuss the different experiments you can run with your sales team, in order to best understand your ICP and the most effective sales process. Highlights include: J. Ryan's professional focus (14:21), his different sales experiments (15:50), how to track / record your experiments (37:17), the importance of 'wild card' experiments (47:20).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes San Francisco's J. Ryan Williams, Founder and Sales Coach at mentorship group Sales Collider, and entrepreneur-in-residence at esteemed venture capital seed fund, 500 Startups. Simply put, J. Ryan builds sales teams. In 5 short years, he's hired more than 200 sales reps, which have, cumulatively, closed more than $150 million in sales. Impressive numbers, to be sure. Throughout the pod, Collin and J. Ryan discuss the different experiments you can run with your sales team, in order to best understand your ICP and the most effective sales process. Highlights include: J. Ryan's professional focus (14:21), his different sales experiments (15:50), how to track / record your experiments (37:17), the importance of 'wild card' experiments (47:20).

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Allen Johnson, Senior Managing Director of Seattle's Lighter Capital, for another live edition of The Predictable Revenue Podcast. Allen is a longtime sales and finance executive, having led large scale sales teams, as well as financial services firms. Throughout the pod, Collin, Aaron and Allen discuss how to best structure a key piece of every well-functioning sales organization: the qualifications process. Highlights include: Lighter Capital's levels of selling (11:47), how Lighter Capital built its sales process (18:17), the art of guiding a conversation (21:33), how Allen provides advice to his team (23:11), and managing the handoff (30:50).

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Allen Johnson, Senior Managing Director of Seattle's Lighter Capital, for another live edition of The Predictable Revenue Podcast. Allen is a longtime sales and finance executive, having led large scale sales teams, as well as financial services firms. Throughout the pod, Collin, Aaron and Allen discuss how to best structure a key piece of every well-functioning sales organization: the qualifications process. Highlights include: Lighter Capital's levels of selling (11:47), how Lighter Capital built its sales process (18:17), the art of guiding a conversation (21:33), how Allen provides advice to his team (23:11), and managing the handoff (30:50).

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Denver-based wordsmith and freelance marketing specialist, Laura Lopuch for Predictable Revenue's first live recorded podcast. Laura is veteran copywriter, turned Email Conversion Engineer specializing in helping SaaS companies and startups grow with persuasive cold emails. Throughout the pod, Collin, Aaron and Laura discuss every sales development practitioner's favourite topic: the art and importance of the persuasive cold email. Highlights include: Laura's overall framework for cold emails that convert (5:29), learning about your prospects (7:50), proving you can help them (19:30), and the importance of the call to action (25:18).

On this edition of The Predictable Revenue Podcast, hosts Collin Stewart and Aaron Ross welcome Denver-based wordsmith and freelance marketing specialist, Laura Lopuch for Predictable Revenue's first live recorded podcast. Laura is veteran copywriter, turned Email Conversion Engineer specializing in helping SaaS companies and startups grow with persuasive cold emails. Throughout the pod, Collin, Aaron and Laura discuss every sales development practitioner's favourite topic: the art and importance of the persuasive cold email. Highlights include: Laura's overall framework for cold emails that convert (5:29), learning about your prospects (7:50), proving you can help them (19:30), and the importance of the call to action (25:18).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Meg Hewitt, Director of Sales at New York's Handshake, a B2B eCommerce platform geared to manufacturers and distribution companies. Meg's done it all in sales: Account Executive, Manager, Director of Sales, to name just three. And she's worked in companies ranging from startups to international enterprise organizations. But it's her practice as a sales coach and mentor that's the subject of her interview for the show. Throughout the pod, Collin and Meg focus on how to harness the powerful forces of mindfulness and emotional intelligence to create both positive personal and professional lives. Highlights include defining mindset and emotional intelligence (5:42), tactical examples (8:50), avoiding distractions/mistakes at work (18:18), and applying these concepts to calls with prospects (36:30).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Meg Hewitt, Director of Sales at New York's Handshake, a B2B eCommerce platform geared to manufacturers and distribution companies. Meg's done it all in sales: Account Executive, Manager, Director of Sales, to name just three. And she's worked in companies ranging from startups to international enterprise organizations. But it's her practice as a sales coach and mentor that's the subject of her interview for the show. Throughout the pod, Collin and Meg focus on how to harness the powerful forces of mindfulness and emotional intelligence to create both positive personal and professional lives. Highlights include defining mindset and emotional intelligence (5:42), tactical examples (8:50), avoiding distractions/mistakes at work (18:18), and applying these concepts to calls with prospects (36:30).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Taft Love, Global Director of Sales Development at SmartRecruiters, a fast-growing international firm re-defining the hiring process. To say Taft is an experienced sales professional would be an understatement - he's been an SDR, account executive, and director of sales development. Oh, and he's also taught English in Korea and been a detective as well. A colourful resume, to be sure. Throughout the pod, Collin and Taft chat about how SmartRecruiters is working to eliminate manual SDR tasks. Highlights include: bridging the gap between fiction and reality (14:43), the ideal day for SDR (16:00), operationalizing an SDRs day (20:34), and establishing effective safeguards(40:58).

On this edition of The Predictable Revenue Podcast, host Collin Stewart welcomes Taft Love, Global Director of Sales Development at SmartRecruiters, a fast-growing international firm re-defining the hiring process. To say Taft is an experienced sales professional would be an understatement - he's been an SDR, account executive, and director of sales development. Oh, and he's also taught English in Korea and been a detective as well. A colourful resume, to be sure. Throughout the pod, Collin and Taft chat about how SmartRecruiters is working to eliminate manual SDR tasks. Highlights include: bridging the gap between fiction and reality (14:43), the ideal day for SDR (16:00), operationalizing an SDRs day (20:34), and establishing effective safeguards(40:58).