The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

<p>How can science and spirituality intersect to transform mental health care through psychedelic-assisted therapy? Why are MDMA and psilocybin producing such rapid, profound changes in psychotherapy?</p> <p>In this Better Mental Wellness episode, Joe Sanok speaks with Dr. Jason Luoma - clinical psychologist, researcher, and ACT trainer - about the latest research on psychedelics, their therapeutic potential, safe clinical applications, and the future of this evolving field.</p> <p>The post <a href="https://practiceofthepractice.com/better-mental-wellness-series-exploring-psychedelic-assisted-therapy-with-researcher-jason-luoma-pop-1174/">Better Mental Wellness Series: Exploring Psychedelic Assisted Therapy with Researcher Jason Luoma | POP 1174</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can you use your unique specialty outside the counseling room to attract new clients and grow your practice? What’s the right balance between marketing and managing growth? How do you successfully pitch your expertise to top publications like Vogue?</p> <p>In this Marketing Month episode of Better Mental Wellness, Joe Sanok speaks with therapist and group practice owner Alyssa Lia Mancao about Instagram growth, creating engaging scripts that resonate with clients, managing sustainable expansion, and crafting standout pitches to major media outlets.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-growing-through-instagram-and-writing-for-vogue-with-alyssa-mancao-pop-1173/">Marketing Month: Growing through Instagram and Writing for Vogue with Alyssa Mancao | POP 1173</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How do you quickly build trust with website visitors? How can you use social proof and well-crafted content to elevate your practice? Why is marketing most effective when you treat it as a conversation?</p> <p>In this Marketing Month episode of Better Mental Wellness, Joe Sanok sits down with brand strategist Davey Jones to discuss optimizing your therapy website, using testimonials and transformation-focused messaging, leveraging content as scalable conversations, and simplifying marketing into authentic, trust-building interactions.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-optimizing-a-website-with-davey-jones-pop-1172/">Marketing Month: Optimizing Your Website with Davey Jones | POP 1172</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Want to rank higher on Google without ads? In this Marketing Month episode, Joe Sanok chats with Alex Membrillo about why your website’s location page is the #1 page that drives visibility, how to optimize it with keywords, insurance info, photos, and testimonials, and why simplicity is the key to effective marketing.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-the-1-page-on-your-website-with-alex-membrillo-pop-1171/">Marketing Month: The #1 Page on Your Website with Alex Membrillo | POP 1171</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Want to grow a sustainable mental health practice without burning out? In this Marketing Month episode, Joe Sanok talks with Lisa R. Savage, LCSW, about building strong community ties, diversifying income streams, preventing therapist burnout, and creating a positive, supportive workplace where clinicians want to stay.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-marketing-like-a-mega-practice-owner-with-lisa-r-savage-lcsw-pop-1170/">Marketing Month: Marketing Like a Mega-Practice Owner with Lisa R. Savage, LCSW | POP 1170</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Discover how storytelling through design can shape your brand’s visual identity and build authentic connections with clients. In this Marketing Month episode, Joe Sanok talks with Samantha Mabe about mastering web conversions, using AI for content creation, boosting SEO, improving UX, and creating visuals that truly resonate.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-from-clicks-to-clients-mastering-website-conversions-with-samantha-mabe-pop-1169/">Marketing Month: From Clicks to Clients: Mastering Website Conversions with Samantha Mabe | POP 1169</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How do you balance sales activation and brand building? Why is differentiation crucial? How can creativity boost brand recall? Marketing expert Gee Ranasinha joins Joe Sanok to discuss long-term marketing strategies, building trust, and creating distinctive brand assets for sustainable business growth.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-finding-the-balance-between-sales-activation-and-brand-building-with-gee-ranasinha-pop-1168/">Marketing Month: Finding the Balance between Sales Activation and Brand Building with Gee Ranasinha | POP 1168</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>What makes workshops and courses successful? How can therapists build connection and community? Which marketing strategies help spread the word? Joe Sanok and Ryan Scanlon explore course creation, the five-phase approach, and practical tips for turning therapy skills into impactful workshops.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-workshops-and-course-creation-with-ryan-scanlon-pop-1167/">Marketing Month: Workshops and Course Creation with Ryan Scanlon | POP 1167</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>What’s the best way for therapists to boost online visibility? How can you use SEO and social proof effectively? Can you ethically ask for reviews to attract clients? Joe Sanok talks with Derek Collins and Omar Ruiz about ethical reviews, responding to negatives, and building trust to grow your private practice.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-can-i-ask-clients-for-online-reviews-with-derek-collins-and-omar-ruiz-pop-1166/">Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Which marketing strategies actually work for therapists? How does “the Rule of 26” double your revenue without adding complexity? Joe Sanok and Michael Buzinski break down the three key KPIs therapists should focus on—traffic, conversion rate, and revenue per client—plus why owning a website, using AI wisely, and doing proper market research are essential for growing a thriving private practice.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-what-is-the-rule-of-26-with-michael-buzinski-pop-1165/">Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Do you want to overcome marketing challenges and confidently grow your private practice? What’s the marketing playbook for mental health practitioners to learn strategies for success? Which tips can you use to stand out in your marketing? Joe Sanok and Adrienne Wilkerson share actionable strategies, AI insights, and agency tips to help you thrive.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-digital-marketing-for-mental-health-with-adrienne-wilkerson-pop-1164/">Marketing Month: Digital Marketing for Mental Health with Adrienne Wilkerson | POP 1164</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can you stand out in a crowded market with personal branding? Which marketing mistakes do therapists make—and how do you avoid them? Can marketing authentically connect you to your ideal clients? Joe Sanok and Donald Thompson share branding insights, website tips, and data-driven strategies for building trust and attracting more clients.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-digital-marketing-with-donald-thompson-pop-1163/">Marketing Month: Digital Marketing with Donald Thompson | POP 1163</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Are you in need of a quick marketing workshop refresher? Want proven techniques to grow and retain clients? Why is diagnosis crucial before launching marketing tactics? Joe Sanok and Gee Ranasinha break down the 3 marketing stages, 6 key planning questions, and steps to craft an effective marketing plan for your private practice.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-how-to-design-a-marketing-plan-with-gee-ranasinha-pop-1162/">Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Want to avoid tax mistakes and keep more of what you earn? In this Even Better Year series finale, Joe Sanok and CPA Mark Kohler reveal overlooked tax write-offs, scams to avoid, smart hiring practices, and proven ways to boost income while protecting profits. Perfect for private practitioners ready to optimize their financial future.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-optimizing-your-tax-situation-with-mark-kohler-cpa-pop-1161/">Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Ready to think differently about your practice and marketing? In this Even Better Year podcast, Joe Sanok talks with innovation expert Rohit Bhargava about Non-Obvious Thinking—a method to sharpen creativity, find hidden insights, and simplify your approach. Learn Rohit’s SIFT framework (Space, Insights, Focus, Twist) to generate original ideas, connect deeply with clients, and stand out with authentic, proactive honesty.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-rohit-bhargava-on-nonobvious-thinking-in-private-practice-pop-1160/">Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can psychedelics ease end-of-life anxiety? What should therapists know about discussing them legally? Can they help us see death as a transition, not an end? In this episode, Joe Sanok talks with Dr. Richard Louis Miller about psychedelic medicine, spiritual connection, and practical tools like abdominal breathing for navigating fear and embracing peace.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-psychedelic-medicine-at-the-end-of-life-with-dr-richard-louis-miller-pop-1159/">Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>When do you know it’s time to shift from counseling to coaching? How can you turn your expertise into a book or podcast? What makes it easier to stay consistent with impactful work? In this episode, Joe Sanok talks with Minaa B. about her move from counseling to coaching, her book Owning Our Struggles, and strategies for creating fun, meaningful content that connects.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-how-to-transition-from-full-time-counseling-to-coaching-corporations-with-minaa-b-pop-1158/">Even Better Year Series: Owning Our Struggles: A Path to Healing – Guidance from Minaa B. | POP 1158</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Can cultural narratives shape how we experience and heal trauma? How does storytelling foster belonging and resilience among Asian Americans? How can therapists ask about trauma without triggering stigma? In this episode, Joe Sanok talks with Soo Jin Lee about Where I Belong, identity, invisibility, and healing within the Asian American community.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-where-i-belong-healing-trauma-and-embracing-asian-american-identity-with-soo-jin-lee-pop-1157/">Even Better Year Series: Where I Belong: Healing Trauma and Embracing Asian American Identity with Soo Jin Lee | POP 1157</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can therapists move beyond jargon to focus on what truly works? What can chocolate teach us about mindfulness and savoring life’s moments? Which habits make clinicians highly effective?</p> <p>In this episode, Joe Sanok talks with Dr. Diane Gehart about her unifying psychotherapy framework, chocolate-infused mindfulness, and practical ways therapists can elevate their practice.</p> <p>The post <a href="https://practiceofthepractice.com/mindfulness-chocolate-and-unified-framework-for-psychotherapy-insights-from-dr-diane-gehart-pop-1156/">Mindfulness, Chocolate, and a Unified Framework for Psychotherapy – Insights from Dr. Diane Gehart | POP 1156</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can clinicians overcome perfectionism when creating evidence-based content? What strategies help repurpose clinical expertise into impactful resources for a wider audience? And how can practice owners grow their business while maintaining balance and sustainability?</p> <p>In this episode, Joe Sanok talks with Rebecca Dekker, Ph.D., founder of Evidence Based Birth, about embracing “done is better than perfect,” transforming clinical knowledge into educational tools, and building a sustainable practice that supports both professional impact and personal well-being.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-the-blueprint-for-growrth-leadership-culture-and-communication-with-rebecca-dekker-ph-d-pop-1155/">Even Better Year Series: Creating Evidence-Based Content for Your Clients with Rebecca Dekker Ph.D. | POP 1155</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How does radical acceptance and forgiveness transform your life? Have societal or family expectations held you back? Can self-forgiveness unlock self-discovery?</p> <p>In this Even Better Year episode, Joe Sanok talks with Dima Ghawi about her journey from Jordan, escaping DV, and finding healing and leadership through self-forgiveness and resilience.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-dima-ghawis-healing-journey-from-jordan-dv-and-into-leadership-pop-1154/">Even Better Year Series: Breaking the Vase – Forgiveness, Healing, and Empowerment; lessons from Diwa Ghawi | POP 1154</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can therapists succeed with court-mandated classes? Can you truly thrive running this type of practice, and what’s the best way to market it?</p> <p>In this Even Better Year episode, Joe Sanok talks with Derek Collins about misconceptions, structuring programs, and marketing strategies for building a profitable court-mandated referral practice.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-secrets-for-building-a-practice-with-court-mandated-referrals-with-derek-collins-pop-1153/">Even Better Year Series: Building a Practice with Court Mandated Referrals – advice from Derek Collins | POP 1153</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Are progress notes taking too much time? Why do therapists dread writing them? Can AI make notes faster and more personalized?</p> <p>In this Even Better Year episode, Joe Sanok talks with Elisabeth Morray and Ted Faneuff about therapist anxiety around documentation, how AI can streamline progress notes, and ways to balance compliance with individualized client care.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-ai-driven-progress-notes-cutting-time-boosting-compliance-with-elisabeth-morray-and-ted-faneuff-pop-1152/">Even Better Year Series: AI-Driven Progress Notes: Cutting Time, Boosting Compliance with Elisabeth Morray and Ted Faneuff | POP 1152</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>TRIGGER WARNING: This episodes contains a discussion of sexual assault How can your approach to sexual health transform the way you connect with clients? What challenges are younger generations facing […]</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-sexual-health-research-with-dr-lori-brotto-sa-trigger-warning-pop-1150/">Even Better Year Series: Is Virtual Reality the Future of Sexual Health Treatment? Insights from Dr. Lori Brotto | POP 1150</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can you grow your practice without losing your purpose—or yourself in the process? In this episode, Joe Sanok talks with Alex Howard about turning personal struggles into a mission-driven business, scaling sustainably, adapting to an online model, leading effectively, and maintaining balance to avoid burnout.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-how-to-rewire-your-mind-and-achieve-peak-performance-the-alex-howard-approach-pop-1149/">Even Better Year Series: How to Rewire Your Mind and Achieve Peak Performance – the Alex Howard Approach | POP 1149</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>