The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

<p>What makes workshops and courses successful? How can therapists build connection and community? Which marketing strategies help spread the word? Joe Sanok and Ryan Scanlon explore course creation, the five-phase approach, and practical tips for turning therapy skills into impactful workshops.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-workshops-and-course-creation-with-ryan-scanlon-pop-1167/">Marketing Month: Workshops and Course Creation with Ryan Scanlon | POP 1167</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>What’s the best way for therapists to boost online visibility? How can you use SEO and social proof effectively? Can you ethically ask for reviews to attract clients? Joe Sanok talks with Derek Collins and Omar Ruiz about ethical reviews, responding to negatives, and building trust to grow your private practice.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-can-i-ask-clients-for-online-reviews-with-derek-collins-and-omar-ruiz-pop-1166/">Marketing Month: Can I Ask Clients for Online Reviews? With Derek Collins and Omar Ruiz | POP 1166</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Which marketing strategies actually work for therapists? How does “the Rule of 26” double your revenue without adding complexity? Joe Sanok and Michael Buzinski break down the three key KPIs therapists should focus on—traffic, conversion rate, and revenue per client—plus why owning a website, using AI wisely, and doing proper market research are essential for growing a thriving private practice.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-what-is-the-rule-of-26-with-michael-buzinski-pop-1165/">Marketing Month: How does the Rule of 26 Double Revenue? With Michael Buzinski | POP 1165</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Do you want to overcome marketing challenges and confidently grow your private practice? What’s the marketing playbook for mental health practitioners to learn strategies for success? Which tips can you use to stand out in your marketing? Joe Sanok and Adrienne Wilkerson share actionable strategies, AI insights, and agency tips to help you thrive.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-digital-marketing-for-mental-health-with-adrienne-wilkerson-pop-1164/">Marketing Month: Digital Marketing for Mental Health with Adrienne Wilkerson | POP 1164</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can you stand out in a crowded market with personal branding? Which marketing mistakes do therapists make—and how do you avoid them? Can marketing authentically connect you to your ideal clients? Joe Sanok and Donald Thompson share branding insights, website tips, and data-driven strategies for building trust and attracting more clients.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-digital-marketing-with-donald-thompson-pop-1163/">Marketing Month: Digital Marketing with Donald Thompson | POP 1163</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Are you in need of a quick marketing workshop refresher? Want proven techniques to grow and retain clients? Why is diagnosis crucial before launching marketing tactics? Joe Sanok and Gee Ranasinha break down the 3 marketing stages, 6 key planning questions, and steps to craft an effective marketing plan for your private practice.</p> <p>The post <a href="https://practiceofthepractice.com/marketing-month-how-to-design-a-marketing-plan-with-gee-ranasinha-pop-1162/">Marketing Month: How to Design a Marketing Plan with Gee Ranasinha | POP 1162</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Want to avoid tax mistakes and keep more of what you earn? In this Even Better Year series finale, Joe Sanok and CPA Mark Kohler reveal overlooked tax write-offs, scams to avoid, smart hiring practices, and proven ways to boost income while protecting profits. Perfect for private practitioners ready to optimize their financial future.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-optimizing-your-tax-situation-with-mark-kohler-cpa-pop-1161/">Even Better Year Series: How to Optimise Your Taxes and Pay Less with Mark Kohler, CPA | POP 1161</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Ready to think differently about your practice and marketing? In this Even Better Year podcast, Joe Sanok talks with innovation expert Rohit Bhargava about Non-Obvious Thinking—a method to sharpen creativity, find hidden insights, and simplify your approach. Learn Rohit’s SIFT framework (Space, Insights, Focus, Twist) to generate original ideas, connect deeply with clients, and stand out with authentic, proactive honesty.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-rohit-bhargava-on-nonobvious-thinking-in-private-practice-pop-1160/">Even Better Year Series: Nonobvious Thinking – The Philosophy of Rohit Bhargava | POP 1160</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can psychedelics ease end-of-life anxiety? What should therapists know about discussing them legally? Can they help us see death as a transition, not an end? In this episode, Joe Sanok talks with Dr. Richard Louis Miller about psychedelic medicine, spiritual connection, and practical tools like abdominal breathing for navigating fear and embracing peace.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-psychedelic-medicine-at-the-end-of-life-with-dr-richard-louis-miller-pop-1159/">Even Better Year Series: Psychedelic Medicine at the End of Life with Dr. Richard Louis Miller | POP 1159</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>When do you know it’s time to shift from counseling to coaching? How can you turn your expertise into a book or podcast? What makes it easier to stay consistent with impactful work? In this episode, Joe Sanok talks with Minaa B. about her move from counseling to coaching, her book Owning Our Struggles, and strategies for creating fun, meaningful content that connects.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-how-to-transition-from-full-time-counseling-to-coaching-corporations-with-minaa-b-pop-1158/">Even Better Year Series: Owning Our Struggles: A Path to Healing – Guidance from Minaa B. | POP 1158</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Can cultural narratives shape how we experience and heal trauma? How does storytelling foster belonging and resilience among Asian Americans? How can therapists ask about trauma without triggering stigma? In this episode, Joe Sanok talks with Soo Jin Lee about Where I Belong, identity, invisibility, and healing within the Asian American community.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-where-i-belong-healing-trauma-and-embracing-asian-american-identity-with-soo-jin-lee-pop-1157/">Even Better Year Series: Where I Belong: Healing Trauma and Embracing Asian American Identity with Soo Jin Lee | POP 1157</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can therapists move beyond jargon to focus on what truly works? What can chocolate teach us about mindfulness and savoring life’s moments? Which habits make clinicians highly effective?</p> <p>In this episode, Joe Sanok talks with Dr. Diane Gehart about her unifying psychotherapy framework, chocolate-infused mindfulness, and practical ways therapists can elevate their practice.</p> <p>The post <a href="https://practiceofthepractice.com/mindfulness-chocolate-and-unified-framework-for-psychotherapy-insights-from-dr-diane-gehart-pop-1156/">Mindfulness, Chocolate, and a Unified Framework for Psychotherapy – Insights from Dr. Diane Gehart | POP 1156</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can clinicians overcome perfectionism when creating evidence-based content? What strategies help repurpose clinical expertise into impactful resources for a wider audience? And how can practice owners grow their business while maintaining balance and sustainability?</p> <p>In this episode, Joe Sanok talks with Rebecca Dekker, Ph.D., founder of Evidence Based Birth, about embracing “done is better than perfect,” transforming clinical knowledge into educational tools, and building a sustainable practice that supports both professional impact and personal well-being.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-the-blueprint-for-growrth-leadership-culture-and-communication-with-rebecca-dekker-ph-d-pop-1155/">Even Better Year Series: Creating Evidence-Based Content for Your Clients with Rebecca Dekker Ph.D. | POP 1155</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How does radical acceptance and forgiveness transform your life? Have societal or family expectations held you back? Can self-forgiveness unlock self-discovery?</p> <p>In this Even Better Year episode, Joe Sanok talks with Dima Ghawi about her journey from Jordan, escaping DV, and finding healing and leadership through self-forgiveness and resilience.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-dima-ghawis-healing-journey-from-jordan-dv-and-into-leadership-pop-1154/">Even Better Year Series: Breaking the Vase – Forgiveness, Healing, and Empowerment; lessons from Diwa Ghawi | POP 1154</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can therapists succeed with court-mandated classes? Can you truly thrive running this type of practice, and what’s the best way to market it?</p> <p>In this Even Better Year episode, Joe Sanok talks with Derek Collins about misconceptions, structuring programs, and marketing strategies for building a profitable court-mandated referral practice.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-secrets-for-building-a-practice-with-court-mandated-referrals-with-derek-collins-pop-1153/">Even Better Year Series: Building a Practice with Court Mandated Referrals – advice from Derek Collins | POP 1153</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Are progress notes taking too much time? Why do therapists dread writing them? Can AI make notes faster and more personalized?</p> <p>In this Even Better Year episode, Joe Sanok talks with Elisabeth Morray and Ted Faneuff about therapist anxiety around documentation, how AI can streamline progress notes, and ways to balance compliance with individualized client care.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-ai-driven-progress-notes-cutting-time-boosting-compliance-with-elisabeth-morray-and-ted-faneuff-pop-1152/">Even Better Year Series: AI-Driven Progress Notes: Cutting Time, Boosting Compliance with Elisabeth Morray and Ted Faneuff | POP 1152</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>TRIGGER WARNING: This episodes contains a discussion of sexual assault How can your approach to sexual health transform the way you connect with clients? What challenges are younger generations facing […]</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-sexual-health-research-with-dr-lori-brotto-sa-trigger-warning-pop-1150/">Even Better Year Series: Is Virtual Reality the Future of Sexual Health Treatment? Insights from Dr. Lori Brotto | POP 1150</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can you grow your practice without losing your purpose—or yourself in the process? In this episode, Joe Sanok talks with Alex Howard about turning personal struggles into a mission-driven business, scaling sustainably, adapting to an online model, leading effectively, and maintaining balance to avoid burnout.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-how-to-rewire-your-mind-and-achieve-peak-performance-the-alex-howard-approach-pop-1149/">Even Better Year Series: How to Rewire Your Mind and Achieve Peak Performance – the Alex Howard Approach | POP 1149</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>How can mental health practitioners continue to thrive in a tech-driven world? What is the intersection between curiosity, AI, and leadership in private practices? Why should you work with AI instead of against it?</p> <p>In this episode, Joe Sanok talks with Brian Solis about futurism, digital anthropology, and how AI can help mental health professionals innovate and grow sustainably.</p> <p>The post <a href="https://practiceofthepractice.com/even-better-year-series-mindshift-transform-leadership-drive-innovation-and-reshape-the-future-with-brian-solis-pop-1148/">Even Better Year Series: Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future with Brian Solis | POP 1148</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>What is your best-case practice sales scenario? How can you dedicate yourself to that journey? How does envisioning your best-case sale make the process easier—even before it starts?</p> <p>In Part 7 of her series, Ashley Mielke shares how visualizing your ideal practice sale brings clarity, aligns decisions with your intentions, and sets the stage for a successful transition.</p> <p>The post <a href="https://practiceofthepractice.com/ashley-mielkes-7-part-series-envisioning-your-ideal-practice-sale-pop-1147/">Ashley Mielke’s 7-Part Series: Envisioning Your Ideal Practice Sale | POP 1147</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>Are you feeling a pull to pursue your career beyond the confines of your private practice? Has there been a new professional passion that you want to dive into and […]</p> <p>The post <a href="https://practiceofthepractice.com/ashley-mielkes-7-part-series-jennie-wards-private-practice-sale-pop-1146/">Ashley Mielke’s 7-Part Series: Jennie Ward’s Private Practice Sale | POP 1146</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>What are some emotional and practical tips for preparing your practice for sale? How can you prepare your practice and yourself for selling the business? What can you expect about […]</p> <p>The post <a href="https://practiceofthepractice.com/ashley-mielkes-7-part-series-what-i-wish-i-would-have-known-before-selling-my-group-practice-pop-1145/">Ashley Mielke’s 7-Part Series: What I Wish I Would Have Known Before Selling My Group Practice | POP 1145</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>What is the next step after due diligence has been completed? Which contingencies often need to be settled? When do you inform your team and staff of the changeover? In […]</p> <p>The post <a href="https://practiceofthepractice.com/ashley-mielkes-7-part-series-finalizing-the-sale-transitioning-ownership-pop-1144/">Ashley Mielke’s 7-Part Series: Finalizing the Sale & Transitioning Ownership | POP 1144</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>

<p>What do practice sellers need to know about navigating due diligence? Which negotiation tips do you need on hand when selling your practice? How do you move from an emotional […]</p> <p>The post <a href="https://practiceofthepractice.com/pop-1143/">Ashley Mielke’s 7-Part Series: Negotiations & Diligence in Selling Your Group Practice | POP 1143</a> appeared first on <a href="https://practiceofthepractice.com">How to Start, Grow, and Scale a Private Practice | Practice of the Practice</a>.</p>