The Podcast Report

What is a Podcast anyway? New products and services are claiming they make "Podcasts" and there's a lot of debate. And confusion. And frustration. And people claiming malice. Or is it stupidity? How do we make sense of this industry? Big Idea – If you don't know what a Podcast is, you might want to consider another medium. (Click To Tweet) Links – Bumpers - http://bumpers.fm/ Hanlon's Razor - https://en.wikipedia.org/wiki/Hanlon%27s_razor Occam's Razor - https://en.wikipedia.org/wiki/Occam%27s_razor How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

How is Podcasting like Tacos? Paul Colligan gets a rare chance to speak to key players in the video industry about multicasting - and how it all fits together. This is the Podcast version of a presentation he'll be giving at VidSummit later this week. To get the full video presentation and the slides from his VidSummit Presentation, click on the button below! Click To Grab The Bonuses !!! Big Idea – Your message is bigger than iTunes (Click To Tweet) Links – VidSummit – http://vidsummit.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

We, as an industry, are giving way too much attention to experience, and not enough attention to expertise. It's not how much anyone has done in this space, it's what results have they seen. When we, as an industry, stop celebrating time over results, we'll grow in some amazing ways. If you are looking for a podcast consultant, look for expertise over experience. If you are looking to become a podcast consultant, promote your expertise over your experience. Big Idea – Don't confuse experience with expertise. Links – Ed Dale's Comment - https://www.facebook.com/eddalefan/posts/10154571351813735 Genius Network Podcast - http://GeniusNetwork.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App VidSummit – http://vidsummit.com

Rumor is Apple is working on a "Spoken Edition" program that some Podcasters are seeing as competition. It isn't competition ... it is anything but that ... It's only going to get better for us Podcasters. Big Ideas – If you think iTunes Spoken Editions are competition, you've missed the gift Apple just gave you (Click To Tweet) Podcasting doesn't end at the smartphone (Click To Tweet) Links – The Techcrunch Article - https://techcrunch.com/2016/09/23/apples-itunes-soon-to-serve-up-spoken-editions-of-publishers-content/ Audible Channels - http://www.audible.com/mt/getchannels $50 Alexa - http://amzn.to/2d1NddA How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App VidSummit – http://vidsummit.com

John Lee Dumas sees more money from products made for his audience than he does ads read to his audience. He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August. Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story. John is more interested in growing his audience than he is growing his sponsorship revenue. Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us. Big Idea – It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet) Links – How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App VidSummit – http://vidsummit.com Midroll - http://Midroll.com John's Show - http://EOFire.com Podcaster Paradise - http://podcasterparadise.com/

In this episode of The Podcast Industry Report, host Paul Colligan kicks off Season 3 by delving into the significant influence of Apple in the podcasting world. Despite the challenges and frustrations podcasters may face with Apple's secretive nature and limited support, Apple remains the 800-pound gorilla in the industry, commanding approximately 80% of podcast listeners. Paul shares seven essential strategies to help podcasters navigate Apple's dominance, optimize their presence on the platform, and ultimately reach more with their message while profiting more from their content. Key Takeaways: • Understand What Really Matters in iTunes – Focus on factors that genuinely impact your podcast's visibility and success on Apple Podcasts, and ignore myths and outdated tactics. • Optimize Your Podcast's Appearance in Apple Podcasts – Ensure your show looks professional and appealing to attract and retain listeners within the Apple ecosystem. • Regularly Monitor Your Podcast on Apple Podcasts – Check your show's listing frequently to catch and resolve any issues promptly. • Maintain Your Associated Email Address – Keep the email linked to your Apple Podcasts account active to ensure continued access and communication. • Adhere to Apple's Rating Guidelines – Properly categorize your podcast's content rating to avoid misclassification or penalties. • Embrace Video Podcasting – Recognize the growing importance of video podcasts and consider incorporating video content, especially with platforms like Apple TV gaining traction. • Consider Forking Your Feed – Explore the option of creating separate podcast feeds for different platforms to tailor content and optimize distribution. Resources Mentioned: • Download the Seven Strategies PDF – thepodcastreport.com/101 • Todd Cochrane's Podcasting Book • Tom Webster's Infinite Dial Report • VidSummit Conference – vidsummit.com • Paul's Books: – How to Podcast 2016 – How to Stream Video Live 2016 – YouTube Strategies 2016 • Libsyn's Approach to Google Play Podcasts If you enjoyed this episode, please subscribe to The Podcast Industry Report on your favorite platform, leave us a review, and share it with fellow podcasters. Follow us on social media for more insights and updates!

Episode 100 of The Podcast Report is a look at the Facts, Fears and Fiction of Podcasting that are shaping our industry perhaps a little more than they should. Episode was originally recorded in front of a live audience at the Portland Podcast Cooperative Meetup, but was recorded for this special event - with a little more commentary for Paul's very dear audience. Riffs - There is still (lots) room in Podcasting (Tweet This) Tommy made #8 in all of iTunes without hitting New & Noteworthy (Tweet This) Leadership in Podcasting is a myth (Tweet This) Links - How To Podcast Training – http://HowToPodcastTraining.com The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book – http://BestYouTubeBook.com How To Stream Video Live Book – http://amzn.to/1SZTQ1e How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Podcast Podcast Cooperative Event (Episode #100) –http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/ Click To Grab The Slides And Video Bonus!!!

Getting to #1 in iTunes isn't that hard. Actually, a lot of things in Podcasting isn't that hard, despite what you're local guru or Podcasting course might tell you. In this episode of The Podcast Report, Paul Colligan examines why some insist on making it hard and how you, the Podcaster can respond. Big Idea If the person making it complicated sells a course or charges by the hour, you might want a second opinion. (Tweet This) There is no honor in a complicated process. (Tweet This) Links Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/ How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Episode 98 - Things That Keep Me Up At Night -http://ThePodcastReport.com/98 Podcast Podcast Cooperative Event (Episode #100) -http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/

Last week Paul Colligan spoke to many of the issues in the Podcasting industry that concern him deeply / keep him up at night. In this episode, Paul examines seven things we all can do in this industry to bring us all to a higher level of excellence. Speak To Different Models Focus On What Matters Preach How Podcasting Differs From Old Media Embrace Competition As A Means To Increase Your Audience Embrace The Monetizers Differentiate Between Your Agenda And The Industry's Agenda Stop The Passive-Aggressive Junior High Digs Big Idea The power of podcasting isn't in doing it the right way, it's in doing it the right way for you. (Tweet This) Links Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/ How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Episode 98 - Things That Keep Me Up At Night -http://ThePodcastReport.com/98 Podcast Podcast Cooperative Event (Episode #100) -http://www.meetup.com/Portland-Podcast-Cooperative/events/232287530/

Last week we examined how we have a discoverability problem. This week I chat about bigger problems in our little place in the world. These are the issues about Podcasting that keep me up at night - and I'd love your thoughts on what we can do to fix them. Big Idea What keeps you up at night about Podcasting? (Tweet This) Is the Podcasting industry presenting the best image for the Podcasting industry? (Tweet This) Links Livecast With Luria - 10 Years Of Video Online - https://www.facebook.com/paulcolliganfan/videos/10154271260856477/ How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App Hotpod - https://hotpodmedia.com/ The 22 Article - https://medium.com/the-ladycast/the-22-most-influential-women-in-podcasting-9bb7fb84dddb#.ehpkhciys An Idiot Thread -https://twitter.com/webby2001/status/732689066991443969?lang=en Episode With Dan re Fireside.io - http://5by5.tv/b2w/277

We need to admit it - Podcasting has a discoverability problem. Paul Colligan examines the problem and makes some suggestions on how to deal with it. He also ponders what role Facebook Live might play in helping others find Podcasts.

There is a LOT of excitement in the Podcast industry / Podcast "space" right now and Paul Colligan suggests in episode #95 that this excitement is what is getting in the way of the true power of Podcasting and the power of the Podcast. In this episode, he offers ways Podcasting is "better" and he is curious what you think about his take on it all. Big Idea The excitement of Podcasting is getting in the way of the power of Podcasting. (Tweet This) Links How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

Recent industry news about Podcast company acquisitions has a number of Podcasters worried about how this news will affect them. The worry is, simply, silly, because the Podcast industry seldom affects the Podcast. Paul Colligan examines how the Stitcher and Scripps news affects Podcasters in this episode of The Podcast Report. Big Ideas When you own your Podcast, it doesn't matter who owns the tech. (Tweet This) The only person that cares about you and your Podcast is you and your audience. (Tweet This) Links Fotomat - Wikipedia - https://en.wikipedia.org/wiki/Fotomat How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

Podcasters LOVE numbers. Downloads and subscribers and growth projections and streams and more have some for some, more important than the actual audience the Podcast was originally created for. The smart Podcaster MUST understand the role of numbers in the Podcasting ecosystem and how the real purpose and center for most episodes should be impact, not downloads - or any other number. In episode #93 of The Podcast Report, Paul Colligan encourages listeners to examine, and take action on, what's really important in their Podcast - and to remember, most of the time, it's not about the numbers everyone else is talking about. Big Ideas Understanding Your Place In The Podcast Ecosystem Is Far More Important Than Understanding The Numbers In The Podcast Ecosystem (Tweet This) Sometimes Podcast Stats Can Do More Damage Than Good (Tweet This) Links How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

Podcasting is full of interview shows and roundtables, but The Podcast Report is (usually) a solo show. Is this by design, or does Paul just have no friends? In this episode of The Podcast Report, Paul Colligan examines the role (and the opportunity) of the solo show and how every Podcaster should examine the model. Get The Podcast Production Models Matrix >>> Big Ideas The best person to deliver the message should deliver the message (click to Tweet) Your message should decide your format and not vice versa (click to Tweet) Links How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com Skype Recorder For Mac - http://www.ecamm.com/mac/callrecorder/ How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e The Ummo App - https://itunes.apple.com/app/ummo/id1102924965?mt=8 Outliers - https://en.wikipedia.org/wiki/Outliers_(book) Thinking Out Loud Podcast - https://itunes.apple.com/podcast/thinking-out-loud-2.0-paul/id1067012354?mt=2 Episode 89 - Live To Streaming Video - http://ThePodcastReport.com/89 Episode 90 - Should The Podcaster Batch Their Episodes? - http://ThePodcastReport.com/90 Episode 91 - Remote Interviews and the Podcaster - http://ThePodcastReport.com/91 How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

Does the technology behind remote interviewing make you nervous? How would your Podcast change if you could interview anyone anywhere in the world. In this 3rd of a 4 part series about Podcast Production Models, Paul Colligan examines both the role of remote interviewing and the Podcaster and the added benefits it brings to your Podcast and content. You don't have to be afraid of remote interviews, but you don't want to let the technology get in the way either. This episode of The Podcast Report explains how you can do both. Get The Podcast Production Models Matrix >>> Big Ideas The connected world can make your podcast better in ways you haven't pondered (click to Tweet) Don't let the tech get in the way of the conversation (click to Tweet) Links How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com Skype Recorder For Mac - http://www.ecamm.com/mac/callrecorder/ How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Episode 81 - Interviews With Jessica Rhodes - http://ThePodcastReport.com/81 Episode 82 - All About Podcast Interviewers - http://ThePodcastReport.com/82 Episode 89 - Live To Streaming Video - http://ThePodcastReport.com/89 Episode 90 - Should The Podcaster Batch Their Episodes? - http://ThePodcastReport.com/90 Episode 92 - Solo Podcasting - http://ThePodcastReport.com/92 (Live 5/25/2016) How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

For many Podcasters, the need to get a new show out every week is overwhelming. There is no reason for the Podcaster to worry about recording a new episode every week with the Podcast production model of batching your episodes. In this episode of The Podcast Report, Paul Colligan examines the possibility of Podcast batching and how you might want to use it in your production process. This is the 2nd of a 4-part series where Paul will examine the production models possible for Podcasters. Get The Podcast Production Models Matrix >>> Big Ideas If You Don't Know Why Your Recording Your Podcast Every Week, You Might Want To Figure It Out Your Weekly Podcast Doesn't Have To Be A Weekly Thing Links How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Grape Radio - http://GrapeRadio.com EOFire.com - http://EOFire.com Episode 89 - Live To Streaming Video - http://ThePodcastReport.com/89 Episode 91 - Remote Interviews And Your Podcast - http://ThePodcastReport.com/91 (Live 5/18/2016) Episode 92 - Solo Podcasting - http://ThePodcastReport.com/92 (Live 5/25/2016) How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

Podcasters can get distracted, easily, by shiny new technologies like Facebook Live, Periscope, Blab, Meerkat, YouTube Live, LiveStream.com and the rest. Is it a good model for Podcasters? Does it make the Podcast obsolete? Paul examines these questions and more in episode #89 of The Podcast Report. This is the first of a 4-part series where Paul will examine the production models possible for Podcasters. Get The Podcast Production Models Matrix >>> Big Ideas New tech doesn't make podcasting obsolete - but it can make it better. (Tweet This) Let's turn on the camera and see what happens is not a viable format. (Tweet This) Links New Media Content Creation Model (From The Archives) - https://www.youtube.com/watch?v=ZHR9wN0Q1is How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com How To Podcast Book – http://GrabTheBook.com YouTube Strategies Book - http://BestYouTubeBook.com How To Stream Video Live Book - http://amzn.to/1SZTQ1e Dan Klass / The Bitterest Pill - http://thebitterestpill.com/ Episode 90 - Batching Your Podcast Files - http://ThePodcastReport.com/90 (Live 5/11/2016) Episode 91 - Remote Interviews And Your Podcast - http://ThePodcastReport.com/91 (Live 5/18/2016) Episode 92 - Solo Podcasting - http://ThePodcastReport.com/92 (Live 5/25/2016) How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

Yesterday, Google emailed everyone who had submitted their Podcast that their Podcast was live in their new system. Not everything is perfect yet but, Google has truly entered the Podcasting game. In this episode of The Podcast Report, Paul Colligan examines that this means and offers a chance for Podcasters to stay up to date with Google's part of this exciting space. Get On The Google Podcasting Update List! Links: The Podcast Report at Google - http://ThePodcastReport.com/Google Podcast Portal At Google - https://play.google.com/music/podcasts/publish How To Podcast 2016 - http://GrabTheBook.com

Internet audio options continue to grow - from big players getting into the Podcasting space to big players producing and distributing content that sounds a lot like Podcasting (but they just won't call it yet). New devices as simple as the Amazon Alexa or as cool as the Tesla Electric Car are providing consumption channels (also not called Podcasting) that, simply, beg the Podcaster to decide what business they are in. This Podcast episode was recorded on Facebook Live - another distribution model not called Podcasting. What business are you in? Links: New York Times Podcast Team Forbes Podcast Network Audible Channels Amazon Alexa TuneIn

Instagram just announced that they've upped their video hosting size from 15 seconds to 1 minute. This change has a potential massive effect on Podcasters who wish to promote their Podcast with social video and in this episode of The Podcast Report, Paul Colligan explains what the changes mean and what the Podcaster might want to do about them. At http://ThePodcastReport.com/86 Paul Colligan shows 4 examples of Podcast promotion on social media platforms provides means to get an additional training video and worksheet on the topic. Claim Your Instagram Marketing Video And PDF Worksheet Big Idea The Changes At Instagram Just Made Marketing Your Podcast Fun Again (Click To Tweet This) Links The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast Training – http://HowToPodcastTraining.com How To Podcast – The Book – http://GrabTheBook.com How To Podcast Training – http://HowToPodcastTraining.com How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

In this episode of The Podcast Report, Paul Colligan explains why downloads might be the WORST POSSIBLE METRIC for your Podcast. More information can be found at http://ThePodcastReport.com/85

When considering a Podcast format (or even changing from / or moving to one), it's important to understand what a simple Podcast format brings to the producer. In this episode, Paul Colligan speaks to the "7 Surprising Benefits Of The Simple Podcast" and offers a few ideas as to why simple might just be best. Maybe a fancy/complicated Podcast isn't the best thing for you ... Click For The 7 Surprising Benefits Worksheet Big Idea: Simplicity Forces Purpose (Click To Tweet This) Links: Why Is The Simple Podcast The Winning Podcast? The Podcast Report With Paul Colligan Episode #83 - http://ThePodcastReport.com/83 How To Podcast Training - http://HowToPodcastTraining.com How To Podcast – The Book – http://GrabTheBook.com How To Podcast Training – http://HowToPodcastTraining.com The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

We've been Podcasting for more than a decade but, for some reason, people seem to want to make Podcasting MORE AND MORE COMPLICATED. Not only does it not need to be hard, but when you make it complicated, you STEAL from your Podcast content and your audience. Paul Colligan examines the Simple Podcast and what it means to you in this episode of The Podcast Report. Click For The Simple Podcast Checklist Big Idea: Every minute you spend on the Podcast tech is a minute you take away from the Podcast content. (Tweet This) Links: How To Podcast - The Book - http://GrabTheBook.com How To Podcast Training - http://HowToPodcastTraining.com The Podcast Interview Wizard – http://ThePodcastInterviewWizard.com How To Podcast App – http://HowToPodcastApp.com/iOS The Podcast Report App – http://ThePodcastReport.com/App

Yes, Paul Colligan (author of the How To Podcast books) has "changed his song" on Podcast interviews and offers in this episode, his thoughts on what is needed for the "Perfect Podcast Interview." Topics covered include: Why interviews can be the FASTEST way to get new Podcast content out. How Podcast interviews can get you attention of some great names - even if they don't promote the episode. What your audience needs / versus what your interviewee wants. A checklist of everything that is needed to do the perfect Podcast interview. And much much more! Click For The Podcast Interview Worksheet The Big Ideas The Properly Executed Interview Is Podcast Perfection Your Podcast Audience Is Your Podcast Business Serve Your Podcast Audience / Not Your Podcast Guest The Links The Podcast Interview Wizard - http://ThePodcastInterviewWizard.com Interview With Jessica Rhodes From Interview Connections - http://ThePodcastReport.com/81 How To Podcast Book - http://GrabTheBook.com How To Podcast App - http://HowToPodcastApp.com/iOS The Podcast Report App - http://ThePodcastReport.com/App

Nobody knows the world and economics of Podcast Interviews more than Jessica Rhodes and we’ve got her for a LIVE BLAB – of which most of the content will become episode #81 of The Podcast Report. If you would like access to the rest of the content / links / etc. mentioned in this episode, please visit http://ThePodcastReport.com/81

iTunes has made some BIG changes to the Podcast submission process. Paul is going LIVE on YouTube to explain what he knows and how you can prepare. He'll answer questions for anyone who can attend. After the live event, he'll prepare a quick report. If you'd like a copy of that report - and the NEW Submission Video once it is released, click the big black button ... Click To Grab PDF Bonus Links Podcasts Connect at iTunes How To Podcast Book How To Podcast App The Podcast Report App

With all of the options and numbers that the Podcaster has to track, a strategic approach to tracking the variables that matter is extremely important. In this LIVE episode of The Podcast Report, Paul Colligan will share the 7 things every podcaster should track - and then answer questions from whatever audience happens to be attending live. The worksheet mentioned in this Episode and the recording of the Blab that remains can be seen at http://ThePodcastReport.com/79 NOTE: As this was a grand Blab experience, I didn't know I had to hit the record button to record the entire thing. As a result, only the last 15 minutes or so of the event was actually recorded (on Blab). Good thing is, the Podcast audio was recorded and you can click to listen below, or as per usual subscribe to the show in all of the familiar places. How To Podcast 2016 - $2.99 Digital Versions - http://GrabTheBook.com

Too many are publishing their Podcast with a "fire, aim, ready" approaching of hoping their show will one day find profitability. This is a lousy strategy - but you already know that. In this episode of The Podcast Report, Paul Colligan examines the 5 Essentials To A Profitable Podcast - regardless of show size or audience. Click To Grab PDF Checklist Links: How To Podcast - The Book - http://GrabTheBook.com How To Podcast - The App - http://isyot.com/howtopodcastapp The Podcast Report App - http://ThePodcastReport.com/app

As suggested by listener Byron Friday, Paul Colligan examines a simple and smart way to deal with Podcast Criticism that might be a little different from what you think and what you've heard. The key is in understanding who your Podcast serves. Big Idea Podcasters who care more about their critics than their audience are serving the wrong people. Links Hug Your Haters - http://www.jaybaer.com/hug-your-haters/ The Facebook Post That Started It All - https://www.facebook.com/paulcolliganfan/photos/a.238211771476.170506.130920846476/10153866321161477 How To Podcast Book - http://GrabTheBook.com How To Podcast App - http://isyot.com/howtopodcastapp The Podcast Report App - http://ThePodcastReport.com/app

There are 4 places that Podcast audiences come from - and 4 places they more certainly do not. Understanding these 8 variables will let you focus your time and attention on growing your Podcast Audience so that you can reach more people and profit more from your audience. Not understanding these 8 variables will cause frustration and result in you spending time spinning your wheels on the annoying. We're not into that here at the Podcast report. Links How To Podcast 2016 - NEW EDITION How To Podcast - The App The Podcast Report App The Michael Stelzner Interview On The Podcast Report Podcast Releases: 1/19/2016 Early Release On The Podcast Report App Grab The FREE Bonus Training http://ThePodcastReport.com/76

In this final episode of Season 1 of The Podcast Report, Paul Colligan shares his Podcasting Predictions for 2016 (and looks at how well he faired with his 2015 predictions). This episode was taken from a Live YouTube Stream. More details, and the video of the stream, can be found online at http://ThePodcastReport.com/75.

As Paul Colligan closes up Season 1 of the Podcast Report, he thought it would be fun to asses all things Podcasting right now and how it’s affecting his Podcast (and what effects you might want it to have on yours). Big Idea - Don’t assume your favorite podcast has a solid monetization plan (Tweet This) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart.com SMS2Optin.com - http://SMS2Optin.com The Startup Episode - https://gimletmedia.com/episode/17-words-about-words-from-our-sponsors/ Podcast Upfronts - http://fortune.com/2015/09/11/serial-podcast-revenue/ The Episode About Serial - http://thepodcastreport.com/72/ The Episode About Google Play - http://thepodcastreport.com/70/

It’s time to bring Season 1 of the Podcast Report to a close. Paul Colligan explains why he’s closing up the season, what’s coming next, and offers a few ideas that you might want to ponder in your own Podcast. Big Idea - The Unexamined Podcast Isn't Worth Recording. (Tweet This) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://Podcastercart.com SMS2Optin.com - http://SMS2Optin.com

The recent announcement that Serial Season 2 will also be available on Pandora brings up some interesting questions and ideas about the role and scope of Podcasting. Paul Colligan examines them in this issue of The Podcast Report. Big Idea - Serial On Pandora Proves That The Reach Of A Podcast Can Be Bigger Than A Podcast (Tweet This)Links - How To Podcast - http://GrabTheBook.comPodcaster Cart - http://PodcasterCart.comHelp My Business - http://HelpMyBusiness.comSerial Press Release - http://press.pandora.com/phoenix.zhtml?c 251764&p ...

Andrew Lock recently hit “New And Notable” at iTunes. The funny thing is, he’s 175 episodes into his Podcast. This story is worth getting to know - but Andrew’s approach to Podcasting is refreshing and also extremely powerful and well worth your listen. Big Idea - Andrew Hit New And Noteworthy At 175 Episodes Into The Game - Tweet ThisLinks - How To Podcast - http://GrabTheBook.comPodcaster Cart - http://PodcasterCart.comHelp My Business - http://helpmybusiness.com/

Now that Google is embracing Podcasting inside of Google Play, there are a lot of Podcasters asking how it will impact Podcasting and, more importantly, what it will do for downloads and subscribers. Paul Colligan, author of the How To Podcast books isn’t bullish on Google and Podcasting, but offers a few important take homes for Podcasters none the less. Big Idea Podcasts In Google Play Is The New Podcasts In Spotify (Tweet This) Links How To Podcast 2015 - http://grabthebook.com/Podcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.com Subscribe On Android - http://SubscribeOnAndroid.com Podcast Portal For Google Play - http://g.co/podcastportal Pandora On Podcasting - https://plus.google.com/107254847750371936612/posts/JPUctgorV4C

The Podcasting industry is fascinating because many people copy (and teach) each others methods - even when some of them are wrong. In this episode of The Podcast Report, Paul Colligan examines 3 big mistakes he see all too often in Podcasting - and what YOU can do about them. Big Idea - The Biggest Podcast Problems Often Have Nothing To Do With The Tech (Tweet This)Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Dave Jackson Episode - http://schoolofpodcasting.com/four-podcasting-tools-reviewed/iRig Mic Cast - Amazon.com: IK Multimedia iRig Mic Cast podcasting mic for smartphones and tablets: Cell Phones & Accessories

Paul recorded this episode of The Podcast Report in front of a LIVE AUDIENCE demonstrating that there really are two skills in Podcasting - The Tech AND The Content. To show how easy the tech is, he used a simple $20 microphone on his phone to record this episode. A more traditional episode next week ... Big Idea The Tech Is The Easy Part - Figuring Out What To Say Is The Hard Part (Tweet This) Links How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://PodcasterCart.com Legal Podcast Music - http://LegalPodastMusic.com I Love Marketing With Tony Robbins - http://ILoveMarketing.com/83 iRic Mic Cast - http://amzn.to/1ZUF5NI Boost Your Sales And Marketing With Lisa Sasevich - https://itunes.apple.com/us/podcast/boost-your-sales-lifestyle/id1043976494?mt=2

How many downloads / subscribers does an iTunes New And Noteworthy position bring you? Paul Colligan, author of multiple Amazon best sellers on Podcasting answers that question with specific numbers from a test in the field - and offers a few ideas about what to do with these numbers. Hint, it’s not how you grow and audience.Big Idea You (Not iTunes) Are The Best Chance At Growing Your Podcast Audience (Tweet This) Links How To Podcast 2015 - http://grabthebook.com/ Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Legal Podcast Music - http://legalpodcastmusic.com/ Google+ Community On N&N -https://plus.google.com/107254847750371936612/posts/emNHso6uZDk

A recent review of my "How To Podcast 2015" book said that the book “tries too hard at times to be a contrarian and gives little reason and/or evidence for many of his more "unique" Podcasting concepts.” There is some truth to this - and some misunderstanding. Yes, I give little reason or evidence for my "unique" Podcasting concepts but i figured this is a book about "How To Podcast" - with the goal of getting them Podcasting, quickly. So, I thought I'd take this episode of The Podcast Report to answer some of the questions brought up in this review - and, as always, ask a few of my own. Big Ideas The Value Of Your Podcast Is Not In How Much Time You Spend Producing It (Tweet This) Activity Is Not Productivity (Tweet This) Links How To Podcast 2015 - http://GrabTheBook.com PodcasterCart - http://PodcasterCart.com SMS2Optin.com - http://SMS2Optin.com The Review At Amazon - http://amzn.to/1PheB4p

Many Podcasters put their audio podcast content at YouTube with nothing more than an image or logo hoping to get a few more listens to their show. Is this a good idea? Can you do more with YouTube? Why do some gurus recommend it? Paul Colligan has authored a series of books on YouTube as well and offers a few choices of what Podcasters can do to leverage YouTube for more listeners - without doing damage to their status with YouTube. Big Idea - YouTube Can Be A Leverage Point For Your Podcast Or A Sinkhole For Your Brand (Tweet This)Links - Podcast Month Giveaway - http://PodcastMonth.comHow To Podcast 2015 - http://GrabTheBook.comPodcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.comLegal Podcast Music - http://LegalPodcastMusic.comThe Podcast Report At Patreon - http://Patreon.com/PaulColliganYouTube’s Press Page - https://www.youtube.com/yt/press/YouTube Strategies 2015 (Paul’s Book) At Amazon - http://amzn.to/1LhW208Tube Buddy - http://PaulColligan.com/TubeBuddy

Ad blocking is a big topic these days - and will be a big topic for some time to come. Although there are no ad blocking apps for Podcasts currently, every Podcast should examine what they can learn from, and do about, this trend. Big Idea Ads They Don't Want To Block Are The Future Of Your Podcast (Tweet This) Links Podcast Month - http://PodcastMonth.com How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Legal Podcast Music - http://LegalPodcastMusic.com The Podcast Report At Patreon - http://Patreon.com/PaulColligan Marco's Bit - http://www.marco.org/2015/09/18/just-doesnt-feel-good Pocketcasts - http://www.shiftyjelly.com/pocketcasts Back To Work Podcast - http://5by5.tv/b2w Flintsones Cigarette Ad - https://www.youtube.com/watch?v=NAExoSozc2c Michael Stelzner Interview - http://thepodcastreport.com/31/

Apple made some big announcements that should cause all Podcasters to sit down and take notice. If the "future" of television really is apps, it's probably the future of Podcasts as well. In a live Periscope stream (playing off of what he examined last episode), Paul Colligan examines a few thoughts on what Apps mean to Podcasters and suggests a few steps they should take. Big Idea - The Future Of Podcasting Can’t Be The Podcast App (Tweet This) Links Podcast Month - http://PodcastMonth.com How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.com SMS2Optin - http://sms2optin.com Legal Podcast Music - http://LegalPodcastMusic.com The Podcast Report At Patreon - http://Patreon.com/PaulColligan Today In Podcasting Returns To Blab - http://blab.im/uvkhrq The Apple TV Keynote - http://www.apple.com/apple-events/september-2015/ More Apps Than TV - http://techcrunch.com/2015/09/10/u-s-consumers-now-spend-more-time-in-apps-than-watching-tv/ What Made Steve Change His Mind - https://www.youtube.com/watch?v=yiPhzSDiuz8 Apps More Than Search - https://www.youtube.com/watch?v=trmKYm_IXxY

Periscope, Meerkat, Blab, etc. are all the rage these days. Some are calling it the “future” of content distribution. Others are calling it a fad. Paul Colligan, author of the #1 top selling “How To Podcast 2015” examines what these programs and can mean, and have to teach, the Podcaster. Big Idea - If You Think Your Audience Is “Moving” To Periscope, Meerkat or Blab - You Don’t Understand The Power Of Podcasting (Tweet This) Links Podcast Month Giveaway - http://PodcastMonth.comHow To Podcast 2015 - http://GrabTheBook.comPodcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.comLegal Podcast Music - http://LegalPodcastMusic.comThe Podcast Report At Patreon - http://Patreon.com/PaulColliganInternational Podcast Day - http://InternationalPodcastDay.comToday In Podcasting Returns To Blab - http://blab.im/uvkhrq New Media Content Creation Model - https://www.youtube.com/watch?v ZHR...Phones That Do YouTube Live NOW - http://www.theverge.com/2015/8/13/9...

In September of 2015, Paul launched “Podcast Month” - in honor of “International Podcast Day” - and in an a attempt to build up the list for The Podcast Report (and to teach other Podcasters a model for building their own lists). In this episode, Paul explains his reasons why and the technology used for such an experiment. Big Idea - The More Reasons To Sign For Your List - The Bigger The List (tweet this) Links - Podcast Month - http://PodcastMonth.com How To Podcast 2015 - http://grabthebook.com/ Podcaster Cart - http://www.PodcasterCart.comLead Pages - http://link.leadpages.net/aff_c?off...Fiverr - http://paulcolligan.com/FiverrSMS2Optin - http://sms2optin.comLegal Podcast Music - http://legalpodcastmusic.com/The Podcast Report At Patreon - http://patreon.com/PaulColliganInternational Podcast Day - http://internationalpodcastday.com/

Paul Colligan shares equally from his heart and his reality why Podcasting is his favorite way to increase his reach. This episode was recorded in front of a live audience in Palm Springs in August of 2015.To get the cheat sheet mentioned, in this episode, text your email address to 503-342-7992.Big Idea - Show me an easier way to expand my reach and I'll stop Podcasting today (Tweet This)Links - How To Podcast 2015 - http://grabthebook.com/Podcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.comLegal Podcast Music - http://legalpodcastmusic.com/The Podcast Report At Patreon - http://patreon.com/PaulColligan

Ever wondered how to get your Podcast audience to do something other than listen? Have you realized that once your audience “does something” - the options for profit increase considerably? In this episode of The Podcast Report, Paul Colligan, author of “How To Podcast 2015” examines how your audience moves from listener to buyer. It’s a lot less complicated than you think … Big Idea - Your Audience Will Do Something Other Than Listen - The Moment You Give Them A Reason To Do So (Tweet This) Links - How To Podcast 2015 - http://GrabTheBook.com Podcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.comLegal Podcast Music - http://legalpodcastmusic.com/The Podcast Report At Patreon - http://patreon.com/PaulColliganThe One Thing Podcast - http://concept1training.com/

There is a lot of hype and hoopla surrounding iTunes New And Notable and in this Episode of The Podcast Report, Paul Colligan tries to get us all focussed on what’s important. Clue: it’s about marketing to your audience. iTunes New And Notable simply doesn’t bring you any more customers than a listing in the white pages will. Big idea -Starting A Podcast To Hit iTunes “New And Notable” Is Like Launching A Business To Get Into The Phone Book (Tweet This)Links The Post That Inspired This Episode -https://plus.google.com/u/0/+DesWalsh/posts/942K9wkeWLe How To Podcast 2015 - http://www.GrabTheBook.comPodcaster Cart - http://www.PodcasterCart.comSMS2Optin - http://sms2optin.comLegal Podcast Music - http://legalpodcastmusic.com/The Podcast Report At Patreon - http://thepodcastreport.com/Patreon Twitter Bombing Isn’t The Problem - http://thepodcastreport.com/25

In this episode, Paul Colligan discusses how the future of podcasting relies on the audience rather than the podcasters themselves. Returning from Podcast Movement 2015, Paul shares his insights on the industry's growth, addresses the pitfalls of jealousy and hypocrisy among podcasters, and emphasizes the importance of focusing on creating valuable content that resonates with listeners. Key Takeaways: The Audience is the True Metric – Audience engagement matters more than downloads or ROI. Let the Market Decide – Bad podcasts naturally fade away; focus on producing quality content that serves your listeners. Avoid Jealousy and Hypocrisy – Negative attitudes harm the podcasting industry; embrace positivity and growth instead. Embrace Authentic Content Creation – Stop complaining and start producing content that genuinely helps and engages your audience. Resources Mentioned: PodcasterCart – podcastercart.com RSS to Opt-in Legal Podcast Music BossJock App Previous Episode on Twitter Bombing – thepodcastreport.com/TwitterBombing Episode 57 Show Notes – thepodcastreport.com/57 Don't miss out on future episodes—subscribe to The Podcast Report, leave a review, and join Paul Colligan on social media to stay connected with the latest insights in podcasting. Thanks for listening! For more info, check out https://podcastpartnership.com/