The Podcast Report

Once you’ve sold something to a member of your Podcast audience who knows, likes and trusts you, is that the end? Is there anything else? Paul Colligan, Author Of How To Podcast 2015 explains why you just might want to sell that person something else and a few things to think about as you do so. Big Idea - Keeping A Customer Is Always Easier Than Getting A New One (http://ctt.ec/J04Pq) Links - How To Podcast Book - http://grabthebook.com/The Podcast Report At Patreon - http://ThePodcastReport.com/PatreonSMS2Optin.com - http://sms2optin.comThe Podcast Report Episode #55 - When Should The Podcaster Sell Their Own Stuff? -http://ThePodcastReport.com/55Gimlet Membership - https://gimletmedia.com/join-gimlet/Paul’s Tweet To Gimlet - https://twitter.com/colligan/status/625812197675958272The Martian - http://amzn.to/1LOFtXkPodcast Report Transcripts On Kindle - http://amzn.to/1DK9scoLou Mongello - http://www.loumongello.com/Legal Podcast Music - http://www.legalpodcastmusic.com/

Big Idea - If They Know, Like And Trust You - Why Wouldn’t They Buy Something From You? (tweet this) http://ctt.ec/9f64SOne obvious option for Podcast Monetization must be YOU selling YOUR STUFF directly to YOUR AUDIENCE. In this episode of The Podcast Report, Paul Colligan examines some thoughts and ideas on when you might want to do just that and a few things to think about along the way. Links ; The Book - http://grabthebook.comThe Patreon Experiment - http://patreon.com/paulcolliganThe Global Paradox - http://amzn.to/1ecQeW4Scam Stuff - http://ScamStuff.comCreateSpace - http://CreateSpace.comVistaprint - http://VistaPrint.comKunaki - http://Kunaki.com

Big Idea - Not looking at Podcast numbers IS not taking your Podcast seriously (Tweet This) In prepping for his presentation at Podcast Movement 2015, Paul Colligan has been thinking a lot about “running the numbers” on a Podcast and offers a few thoughts on why you should and why you just might not be running your Podcast numbers. Links The Book http://grabthebook.comThe Patreon Experiment http://patreon.com/paulcolliganPaul At Podcast Movement 2015 - http://schedule.podcastmovement.com/band/paul-colliganComic book Girl 19 - http://www.tubefilter.com/2015/07/01/comic-book-girl-19-vimeo-on-demand-revenue/ Content Marketing Institute - http://contentmarketinginstitute.com/2015/07/how-rodale-content-strategy/

http://ThePodcastReport.com/53 Paul Colligan examines what he believes to be the “most important thing” in Podcasting - the MESSAGE. When you compare the shows you can’t miss with the shows that you’ve subscribed to, Paul bets the difference is - the MESSAGE. Big Idea - The Message Makes The Podcast More Than The Tech Ever Will (http://ctt.ec/Wa3LR)LinksHow To Podcast 2015 - http://grabthebook.com/The Podcast Report At Patreon - http://patreon.com/PaulColliganBack To Work - http://5by5.tv/btwThis Week In Tech - https://twit.tv/shows/this-week-in-tech!0x Talk - http://10xtalk.com/Start Up Podcast - http://gimletmedia.com/show/startup/Online Marketing Made Easy With Amy Porterfield - http://amyporterfield.com/

http://ThePodcastReport.com/52 Paul Colligan has been doing The Podcast Report for a year now and has a few thoughts on this week’s Podcasting News that have very little to do with this week’s Podcasting News. Big Idea - It's no longer an issue of what's possible in Podcasting - it's an issue of what YOU'RE doing with Podcasting. (Tweet This) Links: How To Podcast 2015 The Patreon Experiment iPhone 8 Years Old WTFpod 613

http://ThePodcastReport.com/51 - At the most recent meeting of Joe Polish's Genius Network, I got the chance to present a "10 Minute Talk" on 7 reasons why you DON'T want to be Podcasting. Had a lot of fun with it and I think you'll enjoy ... Big Idea - It's Not Fair To Be On All Those Networks When All Your Competition Has Is A Lousy Looking Web Page - Tweet This Links - The Book - http://GrabTheBook.com Patreon - http://Patreon.com/PaulColligan Genius Network - http://GeniusNetwork.com

http://ThePodcastReport.com/50 The Podcast Report is now 50 episodes and in this episode, Paul Colligan (How To Podcast 2015) shares things learned 50 episodes into this Podcast about Podcasting. What The Audience Expects And What The Numbers Tell You Aren’t Always The Same Thing - Click To Tweet Links The Book The Patreon Experiment DJL's Clammr

http://ThePodcastReport.com/49 The idea of “batching” your Podcast isn’t new - and there are plenty of people doing it but, possibly, you’ve haven’t considered the implications and the opportunities of this Podcast production model. In episode #49 of The Podcast Report, Paul Colligan (author of the #1 Top Selling “How To Podcast 2015”) examines what you need to know and consider in possibly batching your next Podcast.Big Idea - The Right Production Model Might Change Your Podcast Forever (tweet this)http://ctt.ec/6WKaULinks - The Book - grabthebook.comPatreon - patreon.com/paulcolliganInterview With John - http://thepodcastreport.com/30Hyatt’s Episode #100 - http://michaelhyatt.com/100-the-next-100-episodes-and-i-plan-to-change.htmlLast Week’s Evergreen Episode - http://thepodcastreport.com/48Paul’s YouTube Podcast - https://itunes.apple.com/us/podcast/youtube-strategies-making/id847931136?mt=2

http://ThePodcastReport.com/48 Paul Colligan examines 3 things you can do for / with your Podcast that could have an impact 3 - 5 - 10 years into the future. Why produce something that is only good for a week when the impact on your content can be decades long?Big Idea - Evergreen Content Is Almost Always A Better Monetization Strategy (Tweet This)http://ctt.ec/I63_z The Links - The Book - http://www.grabthebook.comPatreon - http://ThePodcastReport.com/PatreonThe Seinfeld Deal - http://variety.com/2015/tv/news/hul...The Tim Ferriss 2009 Piece - http://fourhourworkweek.com/2009/07...Is Spotify Where Our Money Is? http://www.gizmodo.co.uk/2015/05/co...

http://ThePodcastReport.com/47 2 big things in podcasting news this week - Spotify’s introduction into the podcasting space - and Social Media Examiner’s annual report on the social media marketing industry. Paul covers them both in this special episode of The Podcast Report. Big Idea - It’s A Platform, Not A Podcast (Tweet This) http://ctt.ec/4bxba Links - The Book - http://grabthebook.com The Social Media Examiner Report - http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2015/ The Spotify Video - https://www.youtube.com/watch?v=N_tsgbQt42Q Past Episode About Spotify - http://www.thepodcastreport.com/23 Libsyn - use coupon code “Paul” for your first month free - http://www.libsyn.com/ Rob’s Podcast - http://tii.libsyn.com/ Rob’s Email - [email protected]

In closing up his series on Podcast Monetization, Paul Colligan examines the integrated model of Podcast Monetization and how it provides options for a long term perspective on your Podcast. For a transcript and a mind map of today’s episode text “#EP46” to 503-897-1290.Big idea - The True Value Of Your Podcast Is In The Content You Provide, Not The Audience That Listens (Tweet This)http://ctt.ec/0Ja8jLinks - The Book - http://grabthebook.comThe Podcast Report Patreon - https://www.patreon.com/PaulColligan The Direct Model -http://www.thepodcastreport.com/43 The Indirect Model - http://www.thepodcastreport.com/42

http://ThePodcastReport.com/45 Before Paul Colligan gives his full thoughts on Patreon as a monetization option for Podcasters, he thought he'd run a test first. In Episode #45 of The Podcast Report, Paul shares his "Grand Patreon Monetization Experiment" and how you can be part of it if you want to. Regardless of the outcome, we should all learn something exciting. Big Idea - @Colligan of The Podcast Report is trying a @Patreon experiment - take a look. Tweet This (http://ctt.ec/juzId) Links - How To Podcast 2015 - http://grabthebook.com The Patreon Experiment - https://www.patreon.com/paulcolligan#/_=_ The Discussion At The Podcast Community - https://plus.google.com/u/0/communities/102333709604116814839/stream/2ee9b54c-8c1e-4d1a-aa8d-aa912e6ef663

http://ThePodcastReport.com/44 SoundCloud.com and Podcasts.com are making some interesting noise in the world of Podcasting - and lots of Podcasters are talking about it. Do either of the new players matter? Should you consider a move? What matters / what doesn't? Join Paul Colligan, author of the #1 Top Selling "How To Podcast 2015" for an examination of these issues and more. For a transcript and mindmap of today's episode, text "#EP44" to 503-897-1290. Big Idea - All (Podcast) hosts are no more the same than are all cars. - Tweet This http://ctt.ec/2QwfK Links - The Book - http://grabthebook.com The Thread At Google Plus - https://plus.google.com/107254847750371936612/posts/C4D143JWF5t TechCrunch Article - http://techcrunch.com/2015/04/28/soundcloud-opens-its-podcasting-features-to-everyone/

http://ThePodcastReport.com/43 In this series about Podcast Monetization options, Paul Colligan, author of "How To Podcast 2015" examines the Direct Monetization option for Podcasting and offers thoughts and direction on running the numbers for such a venture. For a transcript and mind map of today's episode, text "#ep43" to 503-897-1290. Big Idea - It's Your Audience - Don't Outsource It (Tweet This) Links - How To Podcast 2015 - http://grabthebook.com JLD's Sponsorship Guide - http://www.entrepreneuronfire.com/podcast-sponsorships/ PBS Report - http://valuepbs.org/assets/docs/PBS-Fact-Sheet-Apr2014.pdf Indirect Podcast Monetization Episode - http://ThePodcastREport.com/43 JLD's March 2015 Income Report - http://www.entrepreneuronfire.com/income19/

http://ThePodcastReport.com/42 - Podcast Monetization is a HUGE topic in our space and a popular one with this audience. In this episode of The Podcast Report, Paul Colligan examines the “Indirect” model of Podcast Monetization and offers 7 elements he sees in successful Podcasts with a solid Indirect Monetization Model. To get a transcript and MindMap of this show, text “#EP42” to 503-897-1290. Big Idea - A Podcast Without Direct Monetization Might Be The Most Profitable Podcast Of All (Tweet This)http://ctt.ec/eWqu8 Links - How To Podcast 2015 - grabthebook.com

http://ThePodcastReport.com/41 Paul Colligan shares some thoughts and ideas on what he thinks would make Podcast Movement 2015 (#PM2105) one of the best Podcast events he’s even been to. Big Idea - If You Don’t Know What You Want, You’re Not Going To Get It (Tweet This) http://ctt.ec/4kb1r Links - How To Podcast 2015 - http://www.grabthebook.com Podcast Movement 2015 - http://podcastmovement.com/ What Would You Like To See At Podcast Movement 2015 - https://plus.google.com/107254847750371936612/posts/7YpUH8X6CSq Interview With Gary Leland Re Podcast Movement 2014 - http://ThePodcastReport.com/7

http://ThePodcastRerport.com/40 Is there a "ceiling" in Podcasting? Is the "real" problem with Podcasting that it isn't delivering the audience we hoped for or that too many of us don't realize that we Podcast to serve our audience / not find one. Paul Colligan, author of "How To Podcast 2015" looks at this concept in episode #40 of The Podcast Report. To get a transcript and mind map of today's episode, text "#EP40" to the show hotline of 503-897-1290. Big Idea - Podcast To Serve Your Audience / Not Find One (Tweet This http://ctt.ec/674G5) Links - The Book - http://grabthebook.com Twitter Bombing "Shame List" - https://plus.google.com/+JeffreyPowers/posts/SZYvXV1Dt2u Biggest Need Question - https://plus.google.com/107254847750371936612/posts/3LRPpTXRYDJ Leo's Article - Don't Call It A Podcast : LOL: The Life of Leo Newsweek Article 2008 - http://www.newsweek.com/name-technology-podcast-netcast-webcast-90207 Twit.tv - Leo's Network - Home | TWiT.TV http://twit.tv/ Stumbled Into An Audience? - https://plus.google.com/107254847750371936612/posts/iqoRPARSPQw

http://ThePodcastReport.com/39 - Paul Colligan, author of "How To Podcast 2015," just got back from Social Media Marketing World 2015 and offers 7 lessons her learned from attending the event. Big Idea - Are You Responding to What Podcasting Is - Or What You Hope It Will Become? - Tweet This Links - How To Podcast 2015 - http://GrabTheBook.com Podcasting's Biggest Need - https://plus.google.com/107254847750371936612/posts/3LRPpTXRYDJ Rainmaker.FM - http://www.copyblogger.com/rainmaker-fm/

http://ThePodcastReport.com/38 - Meerkat and Live Video Streaming from our phones has become a hot point recently. The transfer of audio from video content has always been a popular form of audio podcast content creation. Paul Colligan, author of "How To Podcast 2015" (http://GrabTheBook.com) offers some ideas and thoughts on the use of live streaming video as an audio podcast creation option. For a transcript and MindMap of this episode, text "#EP38" to 503-897-1290. Big Idea - Reaching Your Audience Is More Important Than Your Format (Tweet This) http://ctt.ec/35_rP Links How To Podcast 2015 - http://GrabTheBook.com Meerkkat - http://meerkatapp.co Podcasters Roundtable Episode - http://podcastersroundtable.com/pr041-podcasting-predictions-for-2015/ Google Community Audio From Video (Things To Consider) - https://plus.google.com/107254847750371936612/posts/5kV1PyNAfu4 Spreaker - http://www.spreaker.com Walking With Larry (And Ed Dale) - https://itunes.apple.com/us/podcast/ed-dale-podcast/id633800420?mt=2

http://ThePodcastReport.com/37 - The range and options for Podcast creation are considerable. Are you creating the "right" kind of Podcast for your show and/or monetization efforts? For a transcript and MindMap of this episode, text "#EP37" to 503-897-1290. Big Idea - Are You Making The Right Kind Of Podcast? Tweet This - http://ctt.ec/5EzMk Links - How To Podcast 2015 - http://GrabTheBook.com School Of Podcast - http://SchoolOfPodcasting.com Ask The Podcast Coach - http://AskThePodcastCoach.com BossJock - http://BossJockStudio.com Legal Podcast Music - http://LegalPodcastMusic.com

http://ThePodcastReport.com/36 Paul Colligan examines the question "can you monetize ANY Podcast" in Episode #36 of the Podcast Report. Links to sites mentioned and conversation at http://ThePodcastReport.com/36. Text "#EP36" to 503-897-1290 for show transcript and mindmap. Big Idea - Sure, You Can Monetize Any Podcast - But Is The Juice Worth The Squeeze? - Tweet This - http://ctt.ec/CKrgl Links - How To Podcast 2015 - http://GrabTheBook.com The Thread At Google - http://bit.ly/1Bna89E David Jackson's Book - http://amzn.to/1FFOFIG

The power of Podcasting is not in how much it is like old media, but in all the ways Podcasting is DIFFERENT. Paul Colligan, author of the #1 Top Selling “How To Podcast” examines how Podcasting is different in this episode of The Podcast Report. For a transcript and mind map of this episode text “#EP35” to 503-897-1290. Big Idea - Treating Podcasts Like Old Media Is Like Faxing Me Your Email (Tweet This) Links The Book How To Podcast Facebook Site I Started A Thread

How To Podcast 2015 was released today and is available "wherever fine books are sold" (in digital and paper format). Paul learned a few things about Podcasting in the production of the book and shares his top 7 learnings in this Episode of the Podcast Report. To get a transcript and Mindmap of Today's Episode, text "#ep34" to 503-897-1290. Big Idea - Your Podcast Is About Your Voice - Not Your Tech (Tweet This) Links The Book How To Podcast At Facebook The YouTube Video Google Trends Tim Ferriss Interview

Everyone knows that subscribers are key to Podcast growth so, Paul Colligan (author of the #1 top selling "How To Podcast 2015") asks if we are making it "too easy" to listen to our Podcasts. For a transcript and mindmap of this episode, text "#EP33" to 503-897-1290. Big Idea - If They Have No Reason To Subscribe To Your Show, They Won’t (Tweet This) Links The YouTube Stats PewDiePie On YouTube The Jay Abraham Book How To Podcast 2015

Too many think a Podcast has to be popular to be profitable when that, honestly, couldn't be further from the truth. Paul Colligan, 7-time bestselling offer explains why in Episode #32 of The Podcast Report. For a transcript and mindmap of this episode, text "#EP32" to 503-897-1290. Big Idea - A Podcast Doesn’t Have To Popular To Be Profitable (Tweet This) Links - Google Group Conversation Podcast Movement Event How To Podcast Book Cliff's Disney Cruise

Michael Stelzner of Social Media Examiner isn't just satisfied with one successful Podcast. He just launched the Social Media Examiner Show - a daily Podcast. In this interview, Paul Colligan asks why the new show and why he isn't the voice behind it. For a transcript of this episode, text "#EP31" to 503-897-1290. Big Idea - I'm not the voice for a reason ... I'm not scalable. @Mike_Stelzner (Tweet This) Links Social Media Examiner Social Media Marketing Podcast Social Media Examiner Show Social Media Marketing World

In getting ready for the launch of the How To Podcast book, Paul Colligan interviews John Lee Dumas of Entrepreneur On Fire about his content creation process and how he makes media. is it the formula he's created that he owes his success to, or something else? For a transcript of Episode 30, text "#EP30" to 503-897-1290 Big Idea -If you want to be, do - @JohnLeeDumas (tweet this) Links - Entrepreneur On Fire Potterscast How To Podcast Book

Paul Colligan introduces a new possible metric for Podcasting - the DPV - or Downloads Per Visitor. Join him for a quick conversation about why this might be something you want to track. To get the transcript from this episode a mindmap of what Paul was thinking, text "#EP29" to 503-897-1290 Big Idea - Are You Tracking The Right Numbers For Your Podcast? (Tweet This) Links How To Podcast Book The Conversation At Google Plus

You've been reaching out to Paul with questions about why he's doing with his Podcast what he's doing with his Podcast. In the first episode of 2015, he decides to answer most of your questions. To get the transcripts and show notes from this episode, text "#EP28" to 503-897-1290 Big Idea - If You Don’t Know Why You’re Doing What You’re Doing - You Might Want To Stop (Tweet This) Links - How To Podcast Book You In The Book? iHeart Radio Itunes Promotional Link

It's always fun to end the year with a good predictions show and I'll do just that. Big ideas - Podcasting Is About Content - Not Technology / New Platforms Won’t Increase Your Audience - You Will. Links How To Podcast book Get your show mentioned in my book My visit to The Podcaster's Roundtable

When I released How To Podcast on Amazon, it hit #1 in 3 different countries (and it was just a pre-release book). I want your Podcasting story to be in this book and in this special episode of The Podcast Report I explain the why and the how. To get the notes from this episode (with details about how to get into the book), text "#book" to 503-897-1290. Links How To Podcast (Amazon) How To Podcast (Facebook)

Twitter Bombing is a big topic these days. Yes, it's a bad thing, but it's as much a symptom of the problems of this space as it is anything else. We have better options in Podcasting than the download metric and, maybe, we can leverage the pain of Twitter Bombing to point ourselves in a better direction. For a transcript and mindmap of this episode, text "#EP25" to 503-897-1290 Big Idea - Impact - Not Clicks . Sales - Not Downloads. Position - Not Rank. (Tweet This) Links Dave's Video How To Podcast Book Brian Brushwood

This is the question I get asked all too often, and often the question is asked too late. The formula for Podcast Monetization is explained in this episode of The Podcast Report With Paul Colligan. For a transcript and Mind Map of this episode, text "#EP24" to 503-897-1290. Big Idea Market + Message + Money + Media = The Only Formula For Podcast Monetization If Your Podcast Is For "Everybody" - Your Podcast Is For Nobody Links JLD's Latest Revenue Report The Thread On Google Plus Episode #8 On Buying Your Audience

A recent tech rumor says Spotify is examining putting Podcasts into their platform. In Episode #23 of The Podcast Report, Paul Colligan offers a few thoughts on what this might mean and how Podcasters should begin to get ready for their content on an ever-expanding list of distribution options. For a transcript of this episode, text "#EP23" to 503-897-1290. Big Idea -Your Content Everywhere Will Always Be Better Than Your Podcast Everywhere(Tweet This) Links The Tech Crunch Article Dan's Tweet Episode 20

Paul Colligan, a six-time best-selling author of The Business Podcasting Bible, Podcast Strategies, and numerous other podcasting books, presents episode 22 of The Podcast Report. Todays episode includes six podcaster practices that can do more damage than good to your podcast. Show Notes can be found at http:///www.thepodcastreport.com/22

In episode #21 of The Podcast Report, Paul Colligan examines Podcasting's next 10 years (based on an article from Todd Cochrane on the first 10). To get a transcript and mind map of the episode, text "#ep21" to 503-897-1290 Big Idea - Want To See Podcasting’s Future? Look In Your Email Inbox! (Tweet This) Links Todd's ArticleThe Conversation At G+

European music service Deezer recently acquired the streaming content/podcasting service Stitcher. This is great news for the Podcaster, and, at the same time, a call to maybe change a few things. To get the transcript and mind map from this episode, text "#EP20" to 503-897-1290. Show notes/links are available at http//ThePodcastReport.com/20 Big idea - Deezer buying Stitcher is the best news for Podcasters since Apple put Podcasts into iTunes. (Tweet This) Links The Stitcher Announcement The Verge Article The French And Podcasting Marketing Companion Podcast

A considerable amount of Podcast "training" out there speaks to the need to focus on the Podcast Directories for your marketing. Episode #19 examines this trend and asks the question that needs to be asked ... do the Podcast Directories actually matter anymore? Big Idea - Podcast Directories are the marketing equivalent of the phone book. (Tweet This) The Conversation At Google Plus

Nothing is sadder than great Podcast content that thinks it is "just a Podcast." No Podcast is an island and in this episode, Paul Colligan explains why a Podcast should embrace being "more" than a Podcast. Text "#EP18" to 503-897-1290 to get transcripts and a Mind Map from this Episode. Big Idea -No Podcast Is An Island (Tweet This) Links - Publish And Profit The Podcast Report On Kindle YouTube Podcast YouTube On YouTube YouTube On Kindle YouTube On Udemy

September 30 was the first #PodcastDay and Paul Colligan offers 3 things he learned this year that he hopes to take into next year's celebration of all things Podcasting. Big Idea - When we make Podcasting about the tech, we lose the very audience that needs it the most. (Tweet This) To get a transcript of today's Episode, text "#EP17" to 503-897-1290 - the show hotline. Links Article In The Chicago Tribune Conversation In The Podcast Group At Google Plus The Podcast Report At Amazon

Let's admit it - there are some who seem to take great pleasure in making Podcasting as complicated as possible. It isn't complicated, doesn't need to be, and when you get rid of the complications, you'll find a world that's all about making better content, and if you're interested, making more money with your content.

Recorded at last year's Genius Network Annual Event, Paul's 10 Minute Talk (TM) on "Podcast Or Perish - Why The Future Of Content Is Experience" marks this special 15th episode of The Podcast Report. To get a transcript of this Episode (and a link to a video recording of this presentation), text "#EP15" to 503-897-1290. Yes, the Ask Paul Colligan Podcast is no longer, but the phone number mentioned during the presentation will still work. Big Idea: They are going to be listening to Podcast content. Will it be yours? (Click To Tweet) Links: The Podcast Report Transcripts - Volume 1 10X Talks Get your Podcast mentioned in my new Podcast book Podcast Strategies: How To Podcast

Tomorrow, Apple releases iOS 8 and this is a HUGE gift to Podcasters who take advantage of it. Paul Colligan interviews Rob Walch of Libysn, Today in iOS, Podcast 411 and more about the implications of iOS 8 on every Podcast and how you can take advantage of it. To get a transcript of this episode, text "#EP12" 1-503-897-1290 (or call and leave us voice mail at the same line). Links Libsyn (use code "paul" to get one free month) Podertainment (use code "paulcolligan" to get three free months) Today in iOS Podcast 411 Big Idea By the end of October 2014, there will be over a half a billion iOS devices that have the Podcast app installed natively. Will you be ready? @ThePodcastRPT (Click to Tweet)

In this episode, Paul Colligan dives into Apple's recent event and unpacks the crucial lessons for podcasters. From Apple's unexpected streaming hiccup to the game-changing features of the iPhone 6 camera, Paul highlights how these developments impact the podcasting world. He delves into the future of payments with Apple Pay and, most importantly, discusses the significant implications of U2's free album release on iTunes for content creators. Key Takeaways: Overcoming Failure – Apple's live stream issues show that even big setbacks can be overcome; podcasters shouldn't fear mistakes but learn from them. The Rise of Mobile Video – The advanced iPhone 6 camera makes high-quality video accessible; it's time for podcasters to consider integrating video content. Simplifying Monetization – With Apple Pay making payments easier, podcasters can explore new monetization strategies beyond traditional advertising. Power of Free Content Distribution – U2's free album release via iTunes demonstrates the massive potential of free distribution models; podcasters can harness the same platforms to reach wider audiences. Rethinking Revenue Models – Success doesn't solely come from direct sales or ad revenue; offering valuable free content can lead to greater opportunities and income streams. Resources Mentioned: The Podcast Report Episode 13 – thepodcastreport.com/13 The Podcast Reporter by Fred Castaneda – podcastreporter.com Thanks for listening! For more info, check out https://podcastpartnership.com/

Everybody wants to know what the ideal length is for a Podcast. Paul Colligan explains why the answer might not be as easy as you think. For a Mind Map and Transcript of this week's episode, text "#EP12" to 503-897-1290 Big idea Asking if there’s an ideal length for a Podcast is like asking if there is an ideal length for a piece of string. Visit The Podcast Report today

Get the show Transcript and Mind Map by texting "#EP11" to 503-897-1290. Anyone looking to get into Podcasting has to wonder if they are "too late." Paul Colligan examines the reasons why it may be too late, and why it may not be too late to start Podcasting.

Dave Jackson from the School of Podcasting figured out how to get his show on the iHeart Radio App. In Episode 10 of The Podcast Report, he discusses with Paul Colligan how you can get your Podcast in the iHeart Radio App. For a transcript of this episode, text "#ep10" to 503-897-1290.

Podcasting is funny because it is both format and channel. There are benefits to each - but an understanding of the opportunities of both allows the Podcaster to reach more and make more (at the same time). Episode #9 is a short examination of both sides of Podcasting and what they can mean to you. To get the transcript and mindmap from this episode, text "#EP9" to 503-897-1290

In this episode, Paul Colligan talks with Ed Rush about his unconventional approach to rapidly growing a podcast audience through strategic paid advertising. Ed shares how he invested in Facebook and Instagram ads to build a substantial listenership in months instead of years, offering valuable insights for podcasters looking to expand their reach quickly. Key Takeaways: Paid Audience Acquisition – Ed explains how he used targeted Facebook and Instagram ads to attract real, engaged listeners, investing about $10,000 to gain over 20,000 fans on social media. Accelerated Growth Metrics – Discover how his podcast reached over 30,000 downloads per month and hit number one in various iTunes categories by leveraging paid advertising. Targeted Marketing Strategies – The importance of knowing your audience demographics for precise ad targeting, resulting in higher engagement and lower costs per acquisition. Organic Growth from Paid Efforts – How initial investments in advertising spurred organic growth through shares, interactions, and cross-pollination across social media platforms. Monetization and Industry Opportunities – Ed's approach to using real metrics to attract sponsors and collaborate with industry leaders, expanding his influence beyond podcasting. Guest Highlights: Ed Rush – Host of the "World's Greatest Fishing Podcast," former fighter pilot, and entrepreneur. Ed shares his journey of rapidly growing his podcast audience through paid advertising and discusses how this strategy opened doors to television opportunities and industry partnerships. Resources Mentioned: World's Greatest Fishing Podcast – worldsgreatestfishing.com Ed Rush's Facebook Page – facebook.com/WorldsGreatestFishing Gary Halbert's Seminars – thegaryhalbertletter.com The Podcast Report Episode 8 – thepodcastreport.com/8 Call to Action: Enjoyed this episode? Subscribe to The Podcast Report, leave a review, and follow us on social media to stay updated with the latest insights in podcasting. Thanks for listening! For more info, check out https://podcastpartnership.com/

Gary Leland of The Podcast Pickle, Podcast Movement and more chats about the coming Podcast Movement event and general thoughts and ideas about what Podcasters need to make the most of it. Gary is a long standing member of the Podcasting space and it was / is a thrill to have him on the show.