John Lee Dumas Listened To His Audience Before The Advertisers - The Podcast Industry Report Episode #102
The Podcast Report · Paul Colligan
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Show Notes
John Lee Dumas sees more money from products made for his audience than he does ads read to his audience.
He made more than $81,000 dollars in July of 2016 from podcast sponsor revenue, yet decided to tell Midroll he was going to do things differently starting August.
Sponsor revenue went up in August - and he KILLED THE PREROLL - but that's not the entire story.
John is more interested in growing his audience than he is growing his sponsorship revenue.
Season 3 of The Podcast Industry report is all about leadership. John Lee Dumas is a leader in our industry and has a lot to teach us.
Big Idea –
It's about the listener - not the advertiser - @JohnLeeDumas (Click To Tweet)
Links –
- How To Podcast Book – http://GrabTheBook.com
- YouTube Strategies Book – http://BestYouTubeBook.com
- How To Stream Video Live Book – http://amzn.to/1SZTQ1e
- How To Podcast App – http://HowToPodcastApp.com/iOS
- The Podcast Report App – http://ThePodcastReport.com/App
- VidSummit – http://vidsummit.com
- Midroll - http://Midroll.com
- John's Show - http://EOFire.com
- Podcaster Paradise - http://podcasterparadise.com/