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The Medical Device Marketing Podcast

The Medical Device Marketing Podcast

62 episodes — Page 1 of 2

S2 Ep 11How MedTech marketing, market access and sales needs to change in 2025

Send a textIn this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos.The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like Hepisode data are changing the game for localised market access, why NHS policy shifts demand a deeper level of customer research, and why mapping the full buyer journey is no longer optional.From understanding your customer's economic incentives to building cross-functional teams that think like a Formula 1 pit crew, this episode offers actionable insight for marketers, commercial leaders, and founders looking to succeed in today's MedTech environment.If you want to get in contact with Justin to discuss if your commercialisation strategy is sales ready, contact him via LinkedIn - https://www.linkedin.com/in/justin-hall1/

May 30, 202537 min

S2 Ep 10Why medical device usability testing matters: Expert insights from Professor Clutton-Brock

Send a textIn this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and explain how structured usability studies can dramatically improve a product's adoption and longevity.Finally, for startups and SMEs, Professor Clutton-Brock outlines how his team supports usability studies from early CAD concepts to first-in-human trials. This is all within a uniquely realistic, adaptable, and confidential environment. If you're developing new medical technologies, this episode is important listening to ensure success both pre- and post-market.To discuss usability testing for your device, get in contact with Professor Clutton-Brock's team please visit https://www.hrc-devices.nihr.ac.uk/

May 9, 202542 min

S2 Ep 9Medical device registries: What they are & how to use them in marketing

Send a textMedical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore:✔️ What medical device registries are and how they work✔️ The key differences between registries and clinical trials✔️ How registries provide real-world evidence to support marketing and sales✔️ Common challenges and how to overcome them✔️ How registries help build trust with healthcare professionalsIf you're involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy.🎧 Listen now and subscribe for more expert discussions on medical device marketing.

Feb 28, 202553 min

S2 Ep 860. Building a compliant distribution strategy: Essential insights for device marketers

Send a textGetting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.What you’ll learn:- The roles of manufacturers, authorised representatives, importers, and distributors- Why service level agreements (SLAs) matter in medical device supply chains- Key regulatory considerations for marketing compliance and approved claims- The risks of supply shortages and how they impact manufacturers and distributors- The challenges and benefits of launching in the EU, UK, and USIf you work in medical device marketing, sales, or distribution, this episode will help you navigate the complexities of compliance and market access.

Feb 14, 20251h 0m

S2 Ep 759. What medical device marketers need to know about regulatory affairs

Send a text🔔 Interested in how regulations affect marketing in medical device? 🔔This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.✔️Who are regulatory affairs and what do they do?✔️What's a CDP and a CER?✔️The importance of regulations in post-market surveillance

Jan 31, 20251h 11m

S2 Ep 658. The power of PR: 1.2 Billion views from 67 pieces of PR coverage

Send a textIn this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK

Jan 15, 202548 min

S2 Ep 557. Cutting through the noise: What medical device marketers need to know about PR

Send a textIn this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:🤔 What PR is (and how it differs from social media and paid ads)💭Why PR is still an important tool in today's marketing landscape🆙How to use PR to boost your medical technology and build brand credibilityTune in now and find out how PR can help your medical device marketing.

Dec 11, 202443 min

S2 Ep 456. Effective use of market access to get your technology to patients faster

Send a textIn our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster.

Nov 27, 202441 min

S2 Ep 355. Understanding market access: Aligning medical devices with healthcare needs

Send a textIn this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key.Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure NICE approvals, speeding up patient access to new technologies in the NHS and beyond. Joining him is John West, who recently moved from a 23-year career in the NHS to IGES. John’s background in NHS management gives him unique insights into the inner workings of healthcare services and the challenges of getting devices to the people who need them.Tune in as Mike and John break down what market access really means, why it’s so vital, and how MedTech marketers can make it work for them. If you’re looking to understand how to get your products where they’re needed most, this episode is packed with insights you won’t want to miss.

Nov 13, 20241h 5m

S2 Ep 254. Implementing market research across the product lifecycle

Send a textUnlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product's success.Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:What market access truly means for MedTech companiesHow it influences patient access and healthcare outcomesIts crucial role in accelerating sales cycles and ensuring commercial successWhether you’re a seasoned marketer or new to the industry, this episode is packed with actionable insights to help you align your strategy with market needs and drive meaningful impact in healthcare. Tune in for a compelling discussion that brings clarity and direction to your market access strategy!Watch the full video on our YouTube Channel:

Oct 30, 202437 min

S2 Ep 153. Demystifying market research: Essential insights for medical device marketers

Send a textWe’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers. In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:· The role of market research in medical device marketing.· Qualitative vs. quantitative research methods.· Optimising product positioning through targeted research.· How research can help accelerate market adoption at different stages of the product lifecycle.To watch the full video head over to our YouTube Channel: https://bit.ly/4eHFqyp

Oct 16, 202432 min

S1 Ep 5252. Do you need different pages on your website?

Send a textLooking to create a more specific website for your audience? Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience.

Mar 14, 202415 min

S1 Ep 5151. What information should you have on your website?

Send a textIs your website really telling your audience what they need to hear? 🎧 👇​Or are you falling into the common pitfall of:​'I will just include everything. Then my audience can find what they need?'​Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcast​Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Feb 28, 202430 min

S1 Ep 5050. How can video boost your closing rate?

Send a textDid you know that introducing video into your marketing can help boost your closing rate? ​In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. ​Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Feb 14, 202418 min

S1 Ep 4949. Top 3 things you need to do to optimise your sales force

Send a textHave you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency? In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is working smarter, not harder.Learn the best ways to optimise your sales today!Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Jan 31, 202412 min

S1 Ep 4848. 7 mistakes that you're making on your website

Send a textWorried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Jan 17, 202430 min

S1 Ep 4747. The top mistakes that will kill your messaging

Send a textIn our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Jan 10, 202423 min

S1 Ep 4545. Paid healthcare ads: Worth the investment?

Send a textAre you considering investing in paid ads but you don't know if it's right for the medical device marketing industry?Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the medical device and healthcare sector. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Dec 13, 202316 min

S1 Ep 4444. Mastering interactive video in the medical device space

Send a textMastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Dec 6, 202316 min

S1 Ep 4343. 2024 marketing predictions: What's next in medical device marketing?

Send a textCheck out our latest podcast episode, of the Medical Device Marketing Podcast. We're unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Nov 30, 202315 min

S1 Ep 4242. Finding the perfect fit: Selecting a marketing agency

Send a textChoosing a new marketing agency? Are you unsure of the types of questions you should ask to ensure they're the right fit for you?In our latest podcast, we talk about the top things you should think about when making this important decision. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Nov 22, 202316 min

S1 Ep 4141. Why in-house marketing is the right move for medical device companies?

Send a textShould you to bring your content marketing in-house? Although we're an agency we believe you should as the benefits of doing this significantly out way the negatives, when done right. Claudia, Jenna and Hannah discussed how taking your content marketing in-house can:-Shorten your sales cycle-Increase closing rates,-Drive online traffic. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Nov 15, 202323 min

S1 Ep 4040. What are the quickest ways of boosting your ROI in marketing?

Send a textLooking for some quick-win marketing tactics? Curious about which marketing activities yield the quickest ROI? Listen our recent podcast episode as Gamze and Claudia delve into strategies that promise swift and effective returns. Their expert insights are not to be missed. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD

Nov 1, 202320 min

S1 Ep 3838. Why are people unsubscribing from my emails?

Send a textCheck out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Oct 25, 202315 min

S1 Ep 3939. What you can and can't show in medical device marketing?

Send a textCheck out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Oct 18, 202317 min

S1 Ep 3737. How does "They Ask, You Answer" support your sales team?

Send a textAre you looking for ways to supercharge your sales team?Your sales team are one of the most important part of your business so why not give them the best support possible with "They Ask, You Answer" content strategy?In our latest podcast we asked Jenna and Claudia, a certified coach, how this content strategy can take your sales team to the next level.Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Oct 11, 202315 min

S1 Ep 3636. Can AI Write articles for me?

Send a textThe age of AI has arrived and looks like it's here to stay.​​In our latest podcast we asked Claudia and Hannah if AI could really write website articles for us and if so, how could we do it?Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Oct 4, 202319 min

S1 Ep 3535. How to get started with "They Ask, You Answer"?

Send a textYou asked, We answered! ​Getting started with They Ask You Answer can be a mammoth task which is why we asked Jenna and certified coach Claudia to give us a run down on everything you need to know to get started. From company workshops to planning let this podcast guide you on your They Ask, You Answer journey!If podcasts aren’t for you, don’t fret because we have an article you can check on our learning hub https://bit.ly/3EJ5NnqCheck out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Sep 27, 202312 min

S1 Ep 3434. Everything you need to know about SEO in 15 minutes

Send a textAre you a little lost when it comes to SEO?​In our latest podcast, we spoke to Becca and our SEO expert Jenna to give you a quick rundown of all you need to know about how SEO works and how you can make it work for you. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Sep 20, 202314 min

S1 Ep 3333. How to maximise your event presence?

Send a text Whether healthcare events are really worth the investment? The answer isn't as straightforward as you might think.​In our latest episode of The Medical Device Marketing Podcast, Claudia and Becca break it down: "Events are only worth it if you do them right."​If you've been on the fence about the value of healthcare events, this episode is a must-listen. It offers a nuanced perspective that could very well change how you approach your next event.​​Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Sep 12, 202313 min

S1 Ep 3232. Are events worth it?

Send a textIn our latest podcast, we spoke to Claudia and our resident event expert Becca, to talk you through all the best ways in which you can maximise your presence at healthcare and medical device events. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Sep 6, 202318 min

S1 Ep 3131. Is email marketing actually effective?

Send a textConsidering adding email to your marketing mix?​Dive into our latest episode of The Medical Device Podcast where Claudia sat down with Oscar to cover everything email. They shed light on the power of email campaigns and their effectiveness. ​Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Aug 30, 202326 min

S1 Ep 3030. What is They Ask, You Answer?

Send a textWe've mentioned They Ask, You Answer a few times now, but what is all the fuss actually about? ​In the newest instalment of The Medical Device Marketing Podcast, Claudia, a recently qualified They Ask, You Answer coach, discusses the business philosophy with Content Marketing Manager, Jenna. ​In this clip from the episode, Claudia gives a quick overview of the benefits of implementing They Ask, You Answer, but it's only a taster of what's possible. ​​We also published an article, which covers the topic in detail: https://bit.ly/3qxqIXc​Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Aug 22, 202318 min

S1 Ep 2929. Harnessing the power of YouTube to grow your business

Send a textIs your company currently capitalising on the power of video and YouTube? ​We recently reported that video has been voted the most effective media format for the fourth year in a row, and since YouTube is the original home of video content, we thought it was a great time to sit down and chat to our resident YouTube star and expert, Gamze. ​In this week's episode of the medical device marketing podcast, Becca and Gamze discussed all things YouTube, from what makes it special to how to get the most out of it. Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Aug 16, 202317 min

S1 Ep 2828. A chat about content marketing

Send a textContent marketing is the fastest growing area of marketing, with content skills becoming more and more in demand. ​In our latest podcast, Claudia spoke to our Content Manager, Jenna, to get the low down on all the latest trends and to discuss how content marketing can change your business for the better by bringing in qualified leads and driving up revenue.​Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Aug 9, 202316 min

S1 Ep 2727. Creating customer centric content

Send a textIs your content delivering leads and contributing to revenue? Is your audience driven to action by your content?If not, it may be that your content isn't resonating because you haven't approached it with a customer-centric mindset.In our newest podcast, Claudia and Becca discuss the merits of customer-centric content, and how you can do it yourself. It’s really all about listening to what your customers are asking!Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Aug 2, 202316 min

S1 Ep 2626. How effective is email automation?

Send a textEmail automation is a seriously underrated marketing area, so we asked Becca and our resident email expert Oscar to tell us more about it.In our latest Podcast, they talk about what is email automation and how it can be used to elevate your brand and support your relationships with customers. Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Jul 26, 202327 min

S1 Ep 2525. An honest review of Vimeo Enterprise

Send a textHave you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? In our latest podcast, Becca and Gamze discussed all that Vimeo Enterprise has to offer, as well as its pros and cons. With the information you need to decide whether to invest, from interactive videos to live events and pricing, they cover it all. Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Jul 19, 202315 min

S1 Ep 2424. Should you have a chatbot on your website?

Send a textAre you trying to more effectively engage your website users? Have you considered installing a chatbot? ​In our latest podcast, Claudia and Hannah discuss their thoughts on chatbots and how they may end up changing the way that we use websites forever. ​Don't miss out, get the lowdown on chatbots now. Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Jul 12, 202318 min

S1 Ep 2323. Our experience with AI tools for medical device marketing so far

Send a textThe AI revolution is here, and it doesn't seem to be going anywhere anytime soon!​Whether you're looking to save time on your admin tasks or thinking that there must be a better way to do things, there's probably an AI tool for you. ​They aren't infallible though, as Hannah and Becca discussed on this week's episode of The Medical Device Marketing Podcast. They also shared the AI tools they would most recommend. Check out the article on our Learning Hub to get up to speed with some of the best AI tools out there: https://bit.ly/46uhw65​Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Jul 3, 202328 min

S1 Ep 2222. Why is consistency so important?

Send a textAre you wondering why your marketing and branding is not resonating with your audience and you don't know why?​​Good marketing is made up of many things but great marketing is defined by consistency. In our latest Podcast, we spoke to Claudia and Hannah about what consistency means in marketing and how you can do it too!Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Jun 22, 202315 min

S1 Ep 2121. Video vs animation? Which one is better for medical marketing?

Send a textAre you considering introducing videos into your marketing efforts, but aren’t sure whether you need a video or animation? Maybe you’re not sure which medium will best help you to convey your message?This can be a particularly difficult decision in the medical device industry where a lot of complex scientific information is involved. Don’t worry, we’re here to help! In our latest podcast Becca and Oscar talk us through the world of video and animation to help you figure out which one is best for your marketing!Looking for the checklist? Head over to our article to take the test and find out if video or animation is better for you? https://bit.ly/45KPfb7 Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Jun 13, 202326 min

S1 Ep 2120. How you can prepare for a successful Medical Device product launch

Send a textAre you wondering what goes into creating a successful Medical Device launch? Or maybe which marketing channels to use? Launching a new Medical Device might be one of the most nerve-wracking times for a Medical Device manufacturer. A wildly successful launch could set your product on the right path, whereas a launch that hardly generates any interest can mean hard work for marketing teams trying to drum up interest. We’ve worked on many launches over the years and often find that a multichannel approach that covers multiple digital (online) and traditional (sales team) channels is the key to success, so Hannah and Claudia sat down to discuss what they know. Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

May 31, 202339 min

S1 Ep 1919. Repurposing to make the most out of your content

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Send a textHave you been considering investing in Vimeo Enterprise? Are you looking for a tool to help make your videos more interactive? ​​In our newest podcast, Becca and Gamze discuss all that Vimeo Enterprise has to offer, as well as its pros and cons. ​​They cover the information you need to make an informed decision on whether to invest, from the merits of interactive video through to justifying the price point. ​Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

May 24, 202335 min

S1 Ep 1818. Do you really need a Medical Device website?

Send a textAre you considering an upgrade to your Medical Device website, but aren’t sure if the time and effort is worth it? Maybe you're worried that your effort will be wasted if your website doesn't perform as expected?In our latest podcast, Becca and Jenna talk through what Medical Device websites can do for you and what you need to consider to ensure that they're a success.Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

May 17, 202324 min

S1 Ep 1717. Why is my website not delivering leads?

Send a textAre you stuck wondering why your website is struggling to bring in leads? If you are, then we have the podcast for you! We know it can be frustrating when your website isn’t reaching isn't full potential, so Claudia and Becca are here to discuss why your website may not be converting and what you can do about it.

May 3, 202330 min

S1 Ep 1616. Preparing for a professional videography day

Send a textDo you have a video filming day coming up at your company? Are you looking for tips on how to pull it off? In our latest podcast, Claudia and Becca talk about their experiences with videography and how they make sure that you get the most out of your filming day. From common mistakes to secret industry tips, never be unprepared for your videography days again with this podcast. If this wasn't enough check out our article on our website so you never miss a trick. https://www.podymos.com/how-to-prepare-for-a-videography-day/ Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Apr 26, 202334 min

S1 Ep 1415. How sales and marketing can work together for ultimate revenue growth

Send a textIs your sales process taking too long? Are you finding that you're answering the same customer questions time and time again? Having sales and marketing teams work more closely could help you to win over more customers in a shorter amount of time. ​Today, 80% of the buyer's decision journey is done via your digital channels, before they even reach out to you. When sales and marketing work together, they can ensure that the right content is being made to positively influence that decision. ​Listen to our newest episode of The Medical Device Marketing Podcast to hear Becca and Claudia discussing this topic and giving their tips of how teams can successfully work together so that everyone wins. Stay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Apr 12, 202321 min

14. How to draw more traffic to your website

Send a textAre you frustrated by a lack of traffic to your website? Do you feel as though your website isn't helping you to achieve your goals? ​In our latest podcast, Content Marketing Manager Jenna and Account Director Becca sat down to discuss their top tips on driving traffic to your website in a way that helps you to achieve your business goals. ​​Listen to or watch the podcast now, to learn how to make changes with impressive results.

Mar 31, 202326 min

S1 Ep 1313. How to increase social media interaction

Send a textStay ahead of the curve and tune into insightful conversations tailored to medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/46lyvqnWatch all our Podcasts on our YouTube channel: https://bit.ly/3Rubux9Follow us on LinkedIn for all the latest updates: https://bit.ly/3rqsR7h

Mar 22, 202335 min