Show overview
The Medical Device Marketing Podcast has been publishing since 2022, and across the 3 years since has built a catalogue of 62 episodes. That works out to roughly 30 hours of audio in total. Releases follow a fortnightly cadence, with the show now in its 2nd season.
Episodes typically run twenty to thirty-five minutes — most land between 17 min and 35 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-US-language Business show.
There hasn’t been a new episode in the last ninety days; the most recent episode landed 12 months ago. The busiest year was 2023, with 44 episodes published. Published by Podymos.
From the publisher
Expert insights on what really works in medical device marketing. Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders. Disruptive insights. Real-world strategies. Better marketing.
Latest Episodes
View all 62 episodesS2 Ep 11How MedTech marketing, market access and sales needs to change in 2025
Send a textIn this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos.The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like Hepisode data are changing the game for localised market access, why NHS policy shifts demand a deeper level of customer research, and why mapping the full buyer journey is no longer optional.From understanding your customer's economic incentives to building cross-functional teams that think like a Formula 1 pit crew, this episode offers actionable insight for marketers, commercial leaders, and founders looking to succeed in today's MedTech environment.If you want to get in contact with Justin to discuss if your commercialisation strategy is sales ready, contact him via LinkedIn - https://www.linkedin.com/in/justin-hall1/
S2 Ep 10Why medical device usability testing matters: Expert insights from Professor Clutton-Brock
Send a textIn this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and explain how structured usability studies can dramatically improve a product's adoption and longevity.Finally, for startups and SMEs, Professor Clutton-Brock outlines how his team supports usability studies from early CAD concepts to first-in-human trials. This is all within a uniquely realistic, adaptable, and confidential environment. If you're developing new medical technologies, this episode is important listening to ensure success both pre- and post-market.To discuss usability testing for your device, get in contact with Professor Clutton-Brock's team please visit https://www.hrc-devices.nihr.ac.uk/
S2 Ep 9Medical device registries: What they are & how to use them in marketing
Send a textMedical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore:✔️ What medical device registries are and how they work✔️ The key differences between registries and clinical trials✔️ How registries provide real-world evidence to support marketing and sales✔️ Common challenges and how to overcome them✔️ How registries help build trust with healthcare professionalsIf you're involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy.🎧 Listen now and subscribe for more expert discussions on medical device marketing.
S2 Ep 860. Building a compliant distribution strategy: Essential insights for device marketers
Send a textGetting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.What you’ll learn:- The roles of manufacturers, authorised representatives, importers, and distributors- Why service level agreements (SLAs) matter in medical device supply chains- Key regulatory considerations for marketing compliance and approved claims- The risks of supply shortages and how they impact manufacturers and distributors- The challenges and benefits of launching in the EU, UK, and USIf you work in medical device marketing, sales, or distribution, this episode will help you navigate the complexities of compliance and market access.
S2 Ep 759. What medical device marketers need to know about regulatory affairs
Send a text🔔 Interested in how regulations affect marketing in medical device? 🔔This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.✔️Who are regulatory affairs and what do they do?✔️What's a CDP and a CER?✔️The importance of regulations in post-market surveillance
S2 Ep 658. The power of PR: 1.2 Billion views from 67 pieces of PR coverage
Send a textIn this episode of The Medical Device Marketing Podcast, we're back with Amanda Hayhurst talking about the impressive 1.2 billion views that she managed to collect over 67 pieces of coverage!To find out her story and how she did it listen here or watch the full video on our YouTube channel: LINK
S2 Ep 557. Cutting through the noise: What medical device marketers need to know about PR
Send a textIn this podcast, we sit down with Gloucester Road PR's Amanda Hayhurst and talk about all things PR in the medical device industry. Everything from:🤔 What PR is (and how it differs from social media and paid ads)💭Why PR is still an important tool in today's marketing landscape🆙How to use PR to boost your medical technology and build brand credibilityTune in now and find out how PR can help your medical device marketing.
S2 Ep 456. Effective use of market access to get your technology to patients faster
Send a textIn our latest episode of The Medical Device Marketing Podcast, we spoke to Mike Branagan-Harris and John West about the best ways you can use market access to help speed up your adoption process and get your technology to patients faster.
S2 Ep 355. Understanding market access: Aligning medical devices with healthcare needs
Send a textIn this episode, we tackle market access—a crucial but often misunderstood part of medical device marketing. What exactly is market access, and why does it matter for MedTech products? If you’re a marketer aiming to help your devices reach patients and shorten sales cycles, understanding this process is key.Our guests bring firsthand experience and practical insights. Mike Branagan-Harris, Founder and CEO of Device Access, has spent over a decade helping MedTech companies secure NICE approvals, speeding up patient access to new technologies in the NHS and beyond. Joining him is John West, who recently moved from a 23-year career in the NHS to IGES. John’s background in NHS management gives him unique insights into the inner workings of healthcare services and the challenges of getting devices to the people who need them.Tune in as Mike and John break down what market access really means, why it’s so vital, and how MedTech marketers can make it work for them. If you’re looking to understand how to get your products where they’re needed most, this episode is packed with insights you won’t want to miss.
S2 Ep 254. Implementing market research across the product lifecycle
Send a textUnlock the potential of your medical device with insights from market access experts. In this episode of the Medical Device Marketing Podcast, we dive into a critical conversation about the pivotal role of market access and its direct impact on your product's success.Join us as we speak with Michael Branagan-Harris and John West from Device Access UK Ltd to explore:What market access truly means for MedTech companiesHow it influences patient access and healthcare outcomesIts crucial role in accelerating sales cycles and ensuring commercial successWhether you’re a seasoned marketer or new to the industry, this episode is packed with actionable insights to help you align your strategy with market needs and drive meaningful impact in healthcare. Tune in for a compelling discussion that brings clarity and direction to your market access strategy!Watch the full video on our YouTube Channel:
S2 Ep 153. Demystifying market research: Essential insights for medical device marketers
Send a textWe’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers. In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:· The role of market research in medical device marketing.· Qualitative vs. quantitative research methods.· Optimising product positioning through targeted research.· How research can help accelerate market adoption at different stages of the product lifecycle.To watch the full video head over to our YouTube Channel: https://bit.ly/4eHFqyp
S1 Ep 5252. Do you need different pages on your website?
Send a textLooking to create a more specific website for your audience? Listen to our latest podcast on how you can design your website to become a more targeted journey for your audience.
S1 Ep 5151. What information should you have on your website?
Send a textIs your website really telling your audience what they need to hear? 🎧 👇Or are you falling into the common pitfall of:'I will just include everything. Then my audience can find what they need?'Find out how to avoid this pitfall so your website drives technology awareness and adoption in this podcastCheck out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
S1 Ep 5050. How can video boost your closing rate?
Send a textDid you know that introducing video into your marketing can help boost your closing rate? In our latest podcast, we cover the top ways in which you can use video to draw in those all-important leads. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
S1 Ep 4949. Top 3 things you need to do to optimise your sales force
Send a textHave you been making the most out of your sales force? Are you looking for a way to increase your sales team's efficiency? In our latest podcast, we talk about the top three ways in which you can make sure that your sales team is working smarter, not harder.Learn the best ways to optimise your sales today!Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
S1 Ep 4848. 7 mistakes that you're making on your website
Send a textWorried that your website is not as strong as it could be? Find out what are the top 7 mistakes that you could be making and how you can fix them with our latest podcast.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
S1 Ep 4747. The top mistakes that will kill your messaging
Send a textIn our latest podcast, we talk about the top 5 mistakes that could be harming your messaging and losing you customers. Messaging is the foundation of your marketing so make sure that you get it right.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
S1 Ep 4545. Paid healthcare ads: Worth the investment?
Send a textAre you considering investing in paid ads but you don't know if it's right for the medical device marketing industry?Well, we have the right podcast for you. Join us on our journey where we talk about paid ads and what they mean for the medical device and healthcare sector. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
S1 Ep 4444. Mastering interactive video in the medical device space
Send a textMastering interactive video in the medical device space: Dive into the world of advanced technology and learn how interactive video is revolutionising medical device training and education in our latest podcast episode.Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD
S1 Ep 4343. 2024 marketing predictions: What's next in medical device marketing?
Send a textCheck out our latest podcast episode, of the Medical Device Marketing Podcast. We're unpacking the biggest trends and strategies that are shaping the future of the industry. Tune in for some insightful predictions and tips to stay ahead in the ever-evolving world of medical device marketing. Check out our Learning hub here to read all our articles: https://bit.ly/47xgXHIWatch all our Podcasts on our YouTube channel: https://bit.ly/41RwC3uFollow us on LinkedIn for all the latest updates: https://bit.ly/3RQNxyD