53. Demystifying market research: Essential insights for medical device marketers
The Medical Device Marketing Podcast
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Show Notes
We’re excited to bring you the first episode of Series 2 of our podcast: Demystifying Market Research: Essential Insights for Medical Device Marketers.
In this episode, we’re joined by Guy Pascoe, co-founder of Purdie Pascoe, and Sabera Hyderally, head of the MedTech practice at Purdie Pascoe, to offer their expert insights into:
· The role of market research in medical device marketing.
· Qualitative vs. quantitative research methods.
· Optimising product positioning through targeted research.
· How research can help accelerate market adoption at different stages of the product lifecycle.
To watch the full video head over to our YouTube Channel: https://bit.ly/4eHFqyp