The Jo Show

Dr. Anna Di watched her immigrant parents work 7 days a week in their gift shop… only to lose everything because nobody knew they existed.She refused to repeat that story.Instead, she built Unity Chiropractic Wellness into a premium practice where high-value clients choose her — not because she chases them, but because her marketing makes them want in.In this episode, Dr. Anna reveals:→ How she creates Instagram ads that don’t “sell chiropractic” — they make people envision stepping into a luxurious, life-changing experience→ The “temple” mindset shift that removes the emotional resistance to investing in marketing (and turns your business into an infinite money machine)→ Why most chiropractors and service providers get their ads and videos completely wrong — and the simple fixes that attract kings instead of bargain hunters→ The power of making the patient the hero of the story (plus her exact “Arrive as a king, be treated like ____, be remembered as a gentleman” hook)→ What TV appearances actually deliver (spoiler: not what most people expect)→ The one quick, free thing every business owner should fix today for instant credibilityIf you’re a chiropractor, wellness practitioner, or service business owner who wants to stop trading time for money and start attracting premium clients who value what you do, this conversation will rewire how you think about positioning and advertising._________________________________________CONTACT DR ANNA DIFounder of UNITY Chiropractic Wellness (NYC)Instagram → @unitychirowellnessWebsite & Booking → https://unitycw.com (Insurance accepted)_________________________________________CONTACT JO:The Jo Show is hosted by Jo McKee, founder of McKee Creative — holistic digital marketing for small business. New episodes weekly.Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/Website: https://mckeecreative.storeSubscribe to The Jo Show → https://www.youtube.com/@the_jo_showLinkedIn → https://www.linkedin.com/in/mckeecreative/_________________________________________TIMESTAMPS00:00 – The Temple Mindset for Marketing01:04 – Lessons from her parents’ failed business05:21 – When & why she started paid Instagram ads07:40 – Building StoryBrand: Make the patient the hero10:25 – Common marketing mistakes that repel ideal clients15:11 – “Arrive as a king…” – Filtering for premium patients from the first second16:34 – Overcoming the fear of spending on ads22:04 – Instagram ads for retention & brand authority26:48 – The real ROI of TV appearances31:03 – The #1 quick win every business should do36:49 – What’s next for Unity in 2026#PremiumClients #InstagramAds #HighTicketBusiness #WellnessPractice #AttractIdealClients #DrAnnaDi

Mo Abouelsoud came up with the idea for a non-invasive brain stimulation company while eating a burrito at Chipotle.Now he's running clinical trials, leading a team across six countries, and shipping a $350 consumer device that enhances focus and cognition — no surgery required.In this episode, Mo and I get into the real mechanics of building a neuroscience company from scratch in your twenties: how he convinced world-class scientists to back him, why he openly names his competitors (and what's wrong with their science), and how the same clinical-grade research behind his Parkinson's and Alzheimer's work powers the consumer product you can buy today.We also talk about the transition from founder hustle to CEO thinking — doing less, systemising more — and why selling is easy when you genuinely believe in what you've built.CHAPTERS00:00 — A Burrito That Started a Brain Science Company00:56 — "This Technology Saved My Life"01:13 — Founder Mode vs CEO Mode02:34 — Running a Team Across Six Countries03:09 — How a 20-Something Convinced World-Class Scientists04:01 — The Neuralink Comparison (Without the Surgery)05:55 — A $350 Consumer Brain Device — Available Now06:49 — Biohackers, CEOs and the Cognitive Edge07:39 — Marketing Medicine and Consumer Tech at the Same Time09:22 — Mohawk Mo Goes to School10:08 — One Marketing Channel — Which One?11:20 — Selling When You Actually Believe in the Product13:51 — Brain Scans Before and After Stimulation14:47 — Why the Fundamentals of Persuasion Never Change15:21 — Making Neurotech Accessible Globally16:46 — Cheap Devices and Nefarious Claims18:30 — Calling Out the Competition by Name19:32 — Rapid Fire: Worst Advice, Chipotle Orders and AI Utopias22:00 — "In Five Years, Brain Stim Will Be as Normal As..."_________________________________________CONTACT MOU The Mind → https://uthemind.comMo on LinkedIn → https://www.linkedin.com/in/mohammed-abouelsoud-6876a6126/_________________________________________CONTACT JO:The Jo Show is hosted by Jo McKee, founder of McKee Creative — holistic digital marketing for small business. New episodes weekly.Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/Website: https://mckeecreative.storeSubscribe to The Jo Show → https://www.youtube.com/@the_jo_show#neuroscience #brainstimulation #neuralink #neurotech #entrepreneurship #thejoshow

One of my clients recently watched me explain the AI systems running behind her marketing. Her response? "I don't understand a word of what you just said, but thank you."Honestly, best review I've ever received.In this episode I'm pulling back the curtain on how I actually run McKee Creative. One strategist, eight AI agents, and a system I built from my home office in the Whitsundays that monitors rankings, writes content, watches ad performance, and keeps everything connected.My clients don't interact with any of it. Most barely know it exists. They just see the results.I'm also being straight about what building this actually took. Months of things breaking, agents confidently getting things wrong, and a lot of muttering at my screen. The gap between using AI casually and having it do real work inside a business is enormous. I think you deserve to know that.If your marketing feels scattered, if you've got five dashboards but no real answers, if your email list is gathering dust and your SEO was done 18 months ago and left to starve, this one's for you._________________________________Subscribe for weekly conversations with entrepreneurs, marketers, and people building something real.The Jo Show is hosted by Jo McKee, founder of McKee Creative — Australia's all-in-one marketing partner for small business owners.🌐 mckeecreative.store_________________________________CONTACT JO:Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/_________________________________TIMESTAMPS00:00 "I don't understand a word of what you just said"01:30 The scattered marketing problem most product businesses know too well02:55 How one person runs all of it (meet the AI team)04:57 The AI credibility problem and why building this was genuinely hard07:00 What working with me actually looks like, made concrete08:30 Joined up marketing and why small businesses never normally get it09:45 Wrap

Michael Yeung went from veterinary surgeon to burning out on a highway at 80 miles per hour. That crash was the wake-up call that changed everything.Now he works with founders across 14 countries — helping them stop being the bottleneck in their business so they can travel, switch off, and scale without burning out.In this episode, you'll learn:Why 2 hours of deep work beats 10 hours of reactive task-switching (the research is compelling)The 'Freedom Flywheel' — a simple operating model that compounds your output over timeWhy most founders think they need more tools, but actually need something else entirelyWhat 'broken systems break good people' really means for delegationThe 6-stage client journey framework you need before you can delegate anythingHow AI-enabled assistants are replacing traditional VAs — and what that means for your businessFree resource — Michael's End-to-End Client Journey Framework:Get Michael Yeung’s Playbook at https://mypolaris.ioConnect with Michael:Website: mypolaris.ioYouTube: https://www.youtube.com/@realmichaelyeungLinkedIn: https://www.linkedin.com/in/michaelyeunghk/— — —About The Jo ShowHonest conversations with business owners who are doing the work. Hosted by Jo McKee, founder of McKee Creative — a digital marketing agency based in the Whitsundays, Queensland.New episodes every Wednesday (AEST). Subscribe so you don't miss one.Subscribe for more: https://www.youtube.com/@the_jo_show______________CONTACT JO:Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/

Full-time engineer. Former professional football player. New dad. And he's building an online business after hours — using AI, affiliate marketing, and systems that work while he sleeps.John Prather joins Jo on The Jo Show to share the exact playbook he uses to run a side hustle in the hours between 5pm and 10pm — without burning out, without quitting his job, and without a huge budget to start.In this episode:• Why "time management" is the wrong goal — and what to do instead• The first thing John built to start generating leads (and why it works even if you have zero audience)• The AI tools he actually uses (and the ones he doesn't bother with)• How to decide what to automate vs. what needs your human touch• The mindset shift that changed everything — and what professional football taught him about rejection in business• The quick-fire round: best AI tool, biggest myth, side hustle advice in 10 secondsJohn's free guide — Plug & Profit:→ https://bit.ly/plugprofitguideContained within this guide you’ll discover why now is the best time to start your automated online business, how to leverage simple digital tools, and the key steps to create a steady income that works for you—no experience needed.Find John:🌐 johnprather1.com (http://johnprather1.com/)📱 @johnprather_1 on all platforms───Subscribe for weekly conversations with entrepreneurs, marketers, and people building something real.The Jo Show is hosted by Jo McKee, founder of McKee Creative — Australia's all-in-one marketing partner for small business owners.🌐 mckeecreative.store───#sidehustle #onlinebusiness #AItools #entrepreneurship #smallbusiness #thejoshow───⏱️ Timestamps0:00 "Schedule your priorities, not your time"0:11 Meet John — engineer, pro footballer, new dad, side hustler0:42 The 5-to-9 rule that changed everything1:38 Stop managing your time. Start managing this instead.2:40 "I don't have time" — what John actually says to that3:37 The one AI tool that runs his business while he sleeps5:09 The exact tools he uses (names, no fluff)6:55 Never used AI for business? Start here.7:39 The lead magnet strategy that fills your list for free11:37 What to automate — and what to never hand to AI13:41 When AI gets it wrong (and how to fix it fast)15:12 The mindset that made all of this possible17:46 Building systems vs. just working harder19:57 The belief about money he had to unlearn22:18 When nothing's working — how John troubleshoots23:49 ⚡️ Quick-fire round26:36 How to find John + free guide

What happens when a 30-year PR veteran walks into a luxury consignment store — and ends up buying the whole business?Beth McRae runs two completely different businesses: The McRae Agency (PR and marketing) and High Society Resale Boutique in Scottsdale, Arizona. She bought the boutique because she was a loyal customer who couldn't bear to see it close down.In this episode, Beth shares how she balances both businesses, why blogs outperform product pages for ad returns, how she turned Instagram and TikTok Lives into weekly community events, and why her team "doesn't even need her" anymore.Whether you're running one business or thinking about starting a second, this conversation will change how you think about marketing, delegation, and following what you love.Subscribe for more: https://www.youtube.com/@the_jo_show______________CONTACT JO:Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/CONNECT WITH BETH:LinkedIn → https://www.linkedin.com/in/beth-mcrae-mba-3914522/The McRae Agency → https://themcraeagency.comHigh Society Resale Boutique → https://highsocietyresale.com📋 CHAPTERS00:00 — "That's how you end up owning a women's clothing store"00:11 — Meet Beth McRae: PR veteran turned boutique owner00:47 — How Beth accidentally bought a boutique03:27 — The transition from customer to owner04:32 — Starting from scratch with no retail experience06:36 — Building the marketing flywheel: blogs, email, social, SEO08:10 — Why blog posts outperform product pages for ad ROAS09:57 — Instagram and TikTok Lives as weekly events12:35 — Building a team that doesn't need you13:51 — Balancing two completely different businesses17:20 — Customer service philosophy and "falling on the sword"19:20 — Luxury consignment meets sustainability21:03 — What Beth would tell her younger self24:35 — The smile philosophy: choosing kindness in business27:29 — Wrap up#luxury consignment #PR agency #women in business #boutique owner #ecommerce marketing #small business podcast #scottsdale arizona # resale boutique #marketing flywheel #blog marketing #instagram live strategy #tiktok live selling #delegation tips #running two businesses #the jo show #jomckee #bethmcrae #sustainable fashion #content marketing

Cassie Dagostino built a rug empire from a Brooklyn apartment during COVID — now she's in Urban Outfitters and nobody found her through Instagram.We get into why social media was a dead end, how SEO actually moves product, and what happens when you stop performing for the algorithm and start building for the customer who's ready to buy.______________CONTACT JO:Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/CONNECT WITH CASSIELinkedIn → https://www.linkedin.com/in/cassiedagostino/Website → https://shop-jubi.com/______________SHOW SPONSORGet done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.storeJo McKee is a marketing strategist and founder of McKee CreativeJo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.______________TIMESTAMPS00:00 I sold my first 8-foot rug00:33 Starting a rug business as a COVID hobby with zero plan02:29 Making rugs in a tiny Brooklyn apartment03:46 The first Etsy sale that changed everything04:18 How did this person find me I can't believe they trust me05:44 Why social media was the wrong move and what worked instead06:50 Finding where your customers actually are not where you assume07:42 I had to learn I was not even my target audience08:38 From handmade hobby to stocked in Urban Outfitters10:36 Is partnering with big retail actually worth it11:47 Should the founder be the face of the brand14:12 What ethical production means when it is not just a label16:07 The hardest moment building Jubi18:55 Managing the mental load of running a product business20:42 Using AI to take the emotion out of difficult customer emails21:42 Advice if you are 3 months in and wondering if it is worth it22:55 Quick fire worst advice the $500 restart and what grandma thinks26:49 Watch next

Brianna Sylver was halfway through writing her first book when her publisher went bankrupt.Most people would've quit.She hired her book coach independently, found a new publisher, and launched Leading Through Free Fall to a Top 5 Amazon spot and a Forbes "essential reads" list.We get into the real mechanics of how she runs a 20-year consulting business serving Fortune 500 companies … and what small business owners can steal from her playbook.We cover:→ How she closes 80-85% of proposals (and the scoping process behind it)→ Why LinkedIn is a 10-year nurture game, not a quick win→ The "bitch fest" that completely rebuilt her team culture→ A simple framework for getting unstuck when everything feels like it's falling apart→ Why resistance in your business is actually a giftIf you're a business owner stuck in the messy middle — exhausted, doubting yourself, wondering whether to keep going — this one's for you.Subscribe for more: https://www.youtube.com/@the_jo_show______________CONTACT JO:Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/CONNECT WITH BRIANNALinkedIn → https://www.linkedin.com/in/briannasylver/Website → https://www.sylverconsulting.comRead the free chapter of Leading Through Free Fall → https://leadingthroughfreefall.com/chapter1Buy “Leading Through Free Fall” on Amazon → https://www.amazon.com/dp/1774585952______________SHOW SPONSORGet done-for-you, profitable marketing systems from Jo's business, McKee Creative → https://mckeecreative.storeJo McKee is a marketing strategist and founder of McKee CreativeJo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.______________TIMESTAMPS00:00 When things get real ...03:24 What's working in marketing, right now.07:01 Business building to suit your unique strengths - being a bit silly can work!09:47 Big-time payoff: why long term perspective matters in client acquisition22:20 The unexpected superpower Brianna brings to every aspect27:39 Building a Thriving Team Culture35:22 Why resistance is a key signal for growth41:48 Getting Unstuck: The (super-effective) Creative Action Pathway45:40 Up next ...

What happens when a marketing strategist and a hypnotherapist walk into a podcast?This episode with Stephanie Rother turned into something I didn't expect — a genuine example of holistic marketing. Not the woo-woo kind. The practical kind where your mindset, energy, and strategy actually have to work together.We cover:→ How to create laser-focused marketing (hint: forget the made-up avatar)→ A LIVE hypnotherapy session to boost energy and creativity (yes, I did it on camera)→ Why you need to get the blinders off if you're serious about growth→ The power of happy accidents in businessIf you're a small business owner who's tired, overwhelmed, or stuck in marketing paralysis — this one's for you.Subscribe for more: https://www.youtube.com/@the_jo_show______________CONTACT JO:Feedback → give feedback to Jo: [email protected] to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/CONNECT WITH STEPHANIELinkedIn → https://www.linkedin.com/in/stephanierother/______________SHOW SPONSORGet done-for-you, profitable marketing systems from McKee Creative → https://mckeecreative.storeJo McKee is a marketing strategist and founder of McKee Creative. Jo works with small business owners and ecommerce brands to bring them solid, compounding revenue growth.