She doesn't chase clients - they come to her I Dr Anna Di
The Jo Show · Jo McKee
Audio is streamed directly from the publisher (api.riverside.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Dr. Anna Di watched her immigrant parents work 7 days a week in their gift shop… only to lose everything because nobody knew they existed.
She refused to repeat that story.
Instead, she built Unity Chiropractic Wellness into a premium practice where high-value clients choose her — not because she chases them, but because her marketing makes them want in.
In this episode, Dr. Anna reveals:
→ How she creates Instagram ads that don’t “sell chiropractic” — they make people envision stepping into a luxurious, life-changing experience
→ The “temple” mindset shift that removes the emotional resistance to investing in marketing (and turns your business into an infinite money machine)
→ Why most chiropractors and service providers get their ads and videos completely wrong — and the simple fixes that attract kings instead of bargain hunters
→ The power of making the patient the hero of the story (plus her exact “Arrive as a king, be treated like ____, be remembered as a gentleman” hook)
→ What TV appearances actually deliver (spoiler: not what most people expect)
→ The one quick, free thing every business owner should fix today for instant credibility
If you’re a chiropractor, wellness practitioner, or service business owner who wants to stop trading time for money and start attracting premium clients who value what you do, this conversation will rewire how you think about positioning and advertising.
_________________________________________
CONTACT DR ANNA DI
Founder of UNITY Chiropractic Wellness (NYC)
Instagram → @unitychirowellness
Website & Booking → https://unitycw.com (Insurance accepted)
_________________________________________
CONTACT JO:
The Jo Show is hosted by Jo McKee, founder of McKee Creative — holistic digital marketing for small business. New episodes weekly.
Feedback → give feedback to Jo: [email protected]
Apply to be a guest on The Jo Show → https://mckeecreative.store/the-jo-show-guest-application/
Website: https://mckeecreative.store
Subscribe to The Jo Show → https://www.youtube.com/@the_jo_show
LinkedIn → https://www.linkedin.com/in/mckeecreative/
_________________________________________
TIMESTAMPS
00:00 – The Temple Mindset for Marketing
01:04 – Lessons from her parents’ failed business
05:21 – When & why she started paid Instagram ads
07:40 – Building StoryBrand: Make the patient the hero
10:25 – Common marketing mistakes that repel ideal clients
15:11 – “Arrive as a king…” – Filtering for premium patients from the first second
16:34 – Overcoming the fear of spending on ads
22:04 – Instagram ads for retention & brand authority
26:48 – The real ROI of TV appearances
31:03 – The #1 quick win every business should do
36:49 – What’s next for Unity in 2026
#PremiumClients #InstagramAds #HighTicketBusiness #WellnessPractice #AttractIdealClients #DrAnnaDi