Non-Invasive Neuralink? This $350 Brain Device Is Already on Sale | Mo Abouelsoud, U The Mind
The Jo Show · Jo McKee
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Show Notes
Mo Abouelsoud came up with the idea for a non-invasive brain stimulation company while eating a burrito at Chipotle.
Now he's running clinical trials, leading a team across six countries, and shipping a $350 consumer device that enhances focus and cognition — no surgery required.
In this episode, Mo and I get into the real mechanics of building a neuroscience company from scratch in your twenties: how he convinced world-class scientists to back him, why he openly names his competitors (and what's wrong with their science), and how the same clinical-grade research behind his Parkinson's and Alzheimer's work powers the consumer product you can buy today.
We also talk about the transition from founder hustle to CEO thinking — doing less, systemising more — and why selling is easy when you genuinely believe in what you've built.
CHAPTERS
00:00 — A Burrito That Started a Brain Science Company
00:56 — "This Technology Saved My Life"
01:13 — Founder Mode vs CEO Mode
02:34 — Running a Team Across Six Countries
03:09 — How a 20-Something Convinced World-Class Scientists
04:01 — The Neuralink Comparison (Without the Surgery)
05:55 — A $350 Consumer Brain Device — Available Now
06:49 — Biohackers, CEOs and the Cognitive Edge
07:39 — Marketing Medicine and Consumer Tech at the Same Time
09:22 — Mohawk Mo Goes to School
10:08 — One Marketing Channel — Which One?
11:20 — Selling When You Actually Believe in the Product
13:51 — Brain Scans Before and After Stimulation
14:47 — Why the Fundamentals of Persuasion Never Change
15:21 — Making Neurotech Accessible Globally
16:46 — Cheap Devices and Nefarious Claims
18:30 — Calling Out the Competition by Name
19:32 — Rapid Fire: Worst Advice, Chipotle Orders and AI Utopias
22:00 — "In Five Years, Brain Stim Will Be as Normal As..."
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CONTACT MO
U The Mind → https://uthemind.com
Mo on LinkedIn → https://www.linkedin.com/in/mohammed-abouelsoud-6876a6126/
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CONTACT JO:
The Jo Show is hosted by Jo McKee, founder of McKee Creative — holistic digital marketing for small business. New episodes weekly.
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#neuroscience #brainstimulation #neuralink #neurotech #entrepreneurship #thejoshow