The Jasmine Star Show

“Jasmine, should I start a podcast?”Ahh, a question I’ve gotten countless times since I started The Jasmine Star Show in 2019.And this might come as a surprise (since I’m pro-long-form content)… but the answer isn’t always yes. In fact, depending on your business goals, sometimes it can distract you from your most urgent business needs (meaning it isn’t always the best use of your time/energy/effort.).Now you might be thinking… ‘but how do I know if it’s the right time, and if it is, how do I even get started?’ I got you, friend. In this episode, I’m sharing my framework to help you decide if podcasting is the right move for your business, my step-by-step process on how to get started, and everything I wish I had known before I started my show.Click play to hear all of this and…[00:00:13] Why I started my podcast and the importance of audio-only content[00:01:16] The questions and framework to consider when deciding if podcasting is right for your business.[00:06:16] The lessons I’ve learned while growing my podcast (the ugly parts of podcasting).[00:09:19] Four simple steps when starting your podcast from scratch[00:14:34] The key questions to ask yourself before getting started.[00:21:55] The possibility of monetizing podcasts and using your show as another revenue stream.[00:22:45] My top tips on planning, creating, and scheduling podcast episodes[00:23:39] How to gain a loyal audience that can’t wait for your new episodes to air.[00:29:10] How to determine your content pillars for your podcast.[00:29:10] The best ways to make your podcast stand out from others in the same niche.[00:30:03] Three steps to streamline content creation!Wanna learn my framework for writing your podcast scripts and outlines? I break down all things script-writing in the episode “How to Become a Better Speaker and Communicator”.For full show notes; visit: https://jasminestar.com/podcast/episode379

Can you imagine Beyoncé wanting to be a part of your marketing campaign? (Yes, THAT Beyoncé!)This actually happened to a client of Denise Lamberstson (aka the “Godmother of Influencer Marketing” and founder of the LMS Agency and Constellation Capital). But before Denise started her own influencer agency, she was Madonna’s right-hand woman where she learned what made really GREAT partnerships between celebrities and brands.Today, she uses the knowledge she gained to help brands find their dream influencers, create a powerful brand community, and make good investment decisions.In this episode, Denise so graciously shares with us her top three tips for evaluating equity deals (for businesses of all sizes!). She also lets us in on what has (and hasn't) worked in marketing campaigns, along with her insights on the future of influencer marketing.Click play to hear all of this and…[00:00:14] The business lessons Denise learned from working closely with Madonna[00:04:02] How Denise’s client landed a partnership with Beyoncé.[00:07:28] Why Beyoncé decided to invest in the company instead of doing a traditional marketing campaign.[00:09:17] The importance of finding celebrities (and influencers) who align with the product and company.[00:12:20] How Denise built a foundation for influencer partnerships.[00:19:50] Denise’s top three tips when deciding whether to take an equity deal[00:22:39] The mindset Denise had when she left her job with Madonna and started her own business.[00:25:48] What HASN’T worked well in influencer marketing.[00:28:21] How to determine product market fit in brand partnerships.[00:32:27] Denise’s predictions and insights on the future of influencer marketing[00:35:18] How to create a POWERFUL brand community that keeps your business relevant (like Peloton and Instapot!).For full show notes; visit: https://jasminestar.com/podcast/episode378 Denise Lambertson is an influencer marketing expert, with a focus on startup consumer products, as well as an investor and managing partner of a venture capital firm. As founder of the LMS Agency & Constellation Capital, Denise Lambertson pioneered the pairing of celebrities with venture-backed consumer startups by implementing sweat equity compensation for marketing services and capital investment. Lambertson began her career in the entertainment world as Madonna’s right-hand woman, where she spent six years immersed in the superstar’s multi-hyphenate career. Applauded by Forbes as "changing the influencer marketing platform between celebrities and startups", LMS is the most effective agency for celebrity partnerships, influencer marketing & social media strategy for consumer startups. Constellation Capital is a boutique venture fund that is made up of high-profile investors and has a unique expertise in brand building. Constellation Capital provides a differentiated venture deployment model that effectively de-risks investment decisions.

I REALLY don't want to share this story…But I think it's important that we normalize failures in business. So, here I go…In October of 2022, the Social Curator team and I hosted a week-long social media challenge…and we shut it down within the first 48-72 hours. We knew very quickly it wasn’t going to work. We’ve hosted very successful challenges in the past, but this time we did things differently (without testing it…*sigh*). And as a result, we confused our challenge participants. I was embarrassed, hurt, and extremely upset at myself for not testing it beforehand. (I’m feeling this way now just thinking about it!)It was an expensive lesson to learn… But dang it, I’m so much stronger, smarter, and better for it. But I must say, I’m only better for it because I reflected, took responsibility, and applied the lessons. It’s important to me that you’re able to grow from the failures you experience in business too. In this episode, I’m sharing with you how to recognize four types of business failures AND my four-part framework for turning those failures into lessons.Click play to hear all of this and…[00:01:15] The profound words my mom would say to me as a kid during my “failures”.[00:05:23] How I’ve taught myself to reframe (even my most gut-punching and soul-sucking) failures into lessons.[00:09:02] How to use failures to help push you to think outside the box and come up with new solutions.[00:09:02] How to improve your self-awareness to understand yourself better and build stronger relationships in business.[00:12:53] How failures can help you grow by understanding your strengths and weaknesses.[00:19:50] The four types of failures in business and the lessons to extract from each one.[00:37:50] Why you need to take responsibility for your failures (and not shame or blame others).[00:38:51] The process of dissecting failures to understand the underlying factors and patterns that contributed to them.[00:39:43] How to put the lessons learned into action, adjust strategies, and measure progress.For full show notes; visit: https://jasminestar.com/podcast/episode377

She sold the proposal of her book… and then changed the title.She bought a domain… and then decided not to use it. She spent hours creating her book’s outline… and then she scratched it. And it was the absolute BEST use of her time. Sounds crazy? Lemme explain…When Jen Gottlieb, co-founder of Super Connector Media decided she was going to write her book, Be Seen, she took immediate action. She just started. And because she took fast/messy/imperfect/scary action, she was able to improve, get feedback, and create her best work.In this episode, Jen shares how she pushed past the fears and handled challenges that came her way while building her business, gaining visibility, and living out her fullest potential.Click play to hear all of this and…[00:01:17] The fears and excuses that can prevent you from being seen and sharing your gifts with the world.[00:03:45] The REAL symptoms of fear and how to overcome them.[00:06:17] How Jen overcame fear and imposter syndrome which helped her be a guest on Ed Mylett's podcast.[00:09:33] What a psychic told Jen that facilitated a mindset shift and inspired her to instantly write a book. [00:10:19] How Jen forced herself to be seen on a new level and overcome her fear of being vulnerable.[00:11:57] The messy action Jen took to get started writing her book (and the valuable lessons she learned along the way!).[00:12:27] Why Jen changed the title of her book even though she already sold the proposal.[00:19:44] The #1 tactic Jen uses to confront fear and take action despite being scared.[00:21:14] The results Jen got from joining a mastermind that cost $100,000.[00:29:58] What to do when hitting rock bottom and starting over after losing everything.[00:31:27] How Jen rebuilt her life and started her business.[00:36:06] The challenges Jen faced with her book launch.For full show notes; visit: https://jasminestar.com/podcast/episode376 Jen Gottlieb is a powerhouse entrepreneur, international speaker, host of the I Dare You Podcast, and co-founder of Super Connector Media - an award-winning training, events, and online education company. With a successful five-year stint as a VH1 host and a career as a Broadway actress, Jen has been making waves in the entrepreneurial world by teaching business owners how to build profitable brands and become "The Recognized Expert" in their field. Jen's company, Super Connector Media, was recently listed on the INC 5000 listof fastest-growing private companies in America, and Jen herself was named one of the "Top 50 Speakers in The World" by Real Leaders Magazine.

Have you ever felt stagnant in your business? Like no matter how much you do/give/teach/share things just… don’t move. And even though this is so common in business, it doesn’t make it any less frustrating. Does it, friend?And before anything else, I want you to know that YOU are not the problem.But there are things you can do to jump over your revenue hurdles - which is why I had to bring Dan Martell (someone who’s mentored me) on the show to share his wisdom and strategies on how to break through these barriers. I hope this episode encourages and teaches you how to push through and build the business (and life) you so greatly deserve.Click play to hear all of this and…[00:01:10] The patterns and mindset that hold business owners back from growth[00:02:06] The two revenue milestones that business owners often cap out at and the skills needed to overcome them.[00:03:38] The lessons Dan learned from his two failed businesses and what he changed in order to build a wildly successful company.[00:08:26] How to make your audience problem-aware and NEED your solution[00:14:16] Where to start when working on becoming more disciplined in life and business.[00:16:16] The BIGGEST life lesson Dan has learned that helped him get results[00:16:42] HOW and WHEN you should raise your standards to demand better results in your life and business.[00:24:40] The “1-3-1 rule” Dan uses to build a solution-focused team that solves problems on their own.[00:37:46] How Dan overcame being overworked and stressed (working over 100 hours a week and running on 3-4 hours of sleep a night!).[00:38:46] Dan’s way of gaining leverage in business through “The 4 C’s” and how to use them![00:40:33] The two departments in business you should be reinvesting the most in.For full show notes; visit: https://jasminestar.com/podcast/episode375 Dan Martell is a WSJ best-selling author, entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys.

“Serve, serve, serve.”“Serve before you sell.”“Just give value.”Sound familiar? We hear a lot about WHY we need to give value, but when it comes to the HOW - the only thing really taught is to post educational content (totally fine by the way!) But in a world where information is SO easily accessible, you must lean into the other ways to serve your audience as well. Not sure where to start? I got you, friend.In this episode, I’m giving you four specific strategies so you can serve your audience well and build a community of people who can’t get enough of you. Click play to hear all of this and…[00:01:14] The “Backfire Effect” - how over-delivering information can sometimes backfire.[00:02:15] How to research your ideal client’s habits and preferences to serve them well.[00:08:05] Ways to facilitate mindset shifts in your audience to make them crave more of you.[00:09:11] The importance of building a community just for people seeking similar solutions.[00:11:13] How creating personalized resources can make you unforgettable (and how to do it!).[00:16:03] Ways you can create meaningful relationships with your audience and make them feel significant and valued.[00:19:13] One simple thing that makes your audience feel TRULY connected to you.Wanna take serving your audience a step further? After you listen to this episode, click play on: "How to Create More Meaningful Relationships in Business”For full show notes; visit: https://jasminestar.com/podcast/episode374 Sources: When Corrections Fail: The persistence of political misperceptions, Brendan Nyhan and Jason Reifler, https://cpb-us-e1.wpmucdn.com/sites.dartmouth.edu/dist/5/2293/files/2021/03/nyhan-reifler.pdf

“Jasmine, they're selling for me…”That’s what my brilliant speaker/author/master community builder of a friend replied when I asked her questions about her ad spend, list-building, and marketing tactics.The answer to her wildly successful business wasn’t more marketing… It was that her community was selling for her.You see, when you make people feel like they are contributors to the community, they take ownership and eventually start to introduce the community to new people. And honestly, I’ve never seen anyone create this kind of community culture quite like Lindsey Schwartz. In this episode, Lindsey graciously shares her insights (and her three-part framework for retaining members!) so y'all can build a community that sells for you, too!Click play to hear all of this and…[00:03:06] How Lindsey scaled her business and improved her launch numbers by 50% by leveraging community.[00:04:04] The mistake that most entrepreneurs make when it comes to community building.[00:05:20] The very first step to building a community where your members sell for you.[00:11:13] How a typo on the cover of Lindsey’s first book turned into a great thing.[00:13:51] How Lindsey transitioned a passion project into a successful business (and overcame the challenges and emotions of people pleasing while doing so!)[00:17:19] How to draw the line of “too much giving” when it comes to building a community.[00:20:36] How to plan, structure, and host your in-person event.[00:25:37] The importance of collaborating with other brands and leveraging each other's resources and audiences.[00:28:06] How Lindsey created and marketed her first mastermind with a small audience.[00:33:53] What it means to build a brand with “inviting energy” that makes people feel at home and CRAVE more.[00:34:49] How you can involve your audience and community in decision-making to create a culture of ownership.[00:37:24] How to make a free community PROFITABLE.[00:45:16] The three main factors that have contributed to the consistent growth and success of Lindsey's business.For full show notes; visit: https://jasminestar.com/podcast/episode373

I wasn’t born a determined person… And I definitely wasn’t born a patient person (oldest siblings, stand up.)These are skills I became aware of, practiced, measured, and eventually developed. But some of my favorite skills are the underrated ones… why you ask?You see, the only thing I love more than underrated skills is being underrated.There's something about walking into a room and having people glance at you and then look away to carry on in a different conversation... And then they hear the person they overlooked get announced as the keynote speaker. (Booyah!)In this episode, I'm sharing the four most underrated qualities that I believe make up the best business owners and how you can develop them too. And even though all of these strategies are great on their own, when combined... chef's kiss.Click play to hear all of this and…[00:01:08] One of my all-time favorite underrated moments.[00:03:53] The four most underrated skills to have as an entrepreneur.[00:04:29] A strength that makes you absolutely unstoppable in business (and how to develop it.)[00:07:09] How to make better decisions in business.[00:08:00] The strange (but very effective) thing I do that helps me challenge my thinking and decision-making.[00:10:36] How to practice getting uncomfortable so you can persevere when things get hard.[00:11:30] How I prepared and practiced a collaboration pitch with a rare and HUGE opportunity.[00:14:50] The importance of recognizing patterns in your business and a framework to improve recognizing them.[00:19:44] The leadership skill that can 1.) create a positive team culture, 2.) connect you with clients on a personal level, and 3.) increase sales.[00:25:45] How you can start thinking outside the box to improve innovation and creativity in your business.[00:27:38] How to ask questions that create new possibilities.For full show notes; visit: https://jasminestar.com/podcast/episode372

Lemme tell you one of the best gifts I’ve gotten this year…The opportunity to rediscover who I am and what kind of business I want to have.And this started because of something my team said… “Let us run the operations”. You see, the business had reached a point where we had a strong team in place, and they generously offered to handle the day-to-day, giving me the freedom to focus on casting the vision for Social Curator and deciding our next moves.After making what felt like a “selfish decision” and releasing the things I thought only I could do, I started realizing how powerful the team was and how ready and willing they were to take the ball and run it down the field. I had the opportunity to talk about this process in detail with Jen Kamara on her podcast, The Jennifer Kamara Podcast. In fact, Jen asked me “Who is Jasmine Star, today?” and that led to an entire conversation on rediscovery, taking risks, making “selfish” decisions, and prioritizing both work and family. I loved it - and I hope you do, too. Click play to hear all of this and… [00:02:04] Why I started this new rediscovery journey and how I had to release control and trust my team to handle the operations.[00:03:18] Advice my mentor told me that has made a HUGE impact on my business.[00:07:08] My VERY difficult decision to not move forward with a second cohort of my mastermind. [00:10:35] The mindset shift that helped me rethink what a “selfish decision” really was. [00:16:21] The mindset I developed while being unfunded, uneducated, and unqualified while building each of my businesses.[00:21:08] The importance of trusting energetic cues and my gut to make decisions[00:32:02] How to stop basing decisions on other people's judgments.[00:43:28] How I design and prioritize my time and relationship with JD (my husband and business partner) and Luna while remaining CEO of the business.For full show notes; visit: https://jasminestar.com/podcast/episode371

‘You're not doing enough.’ ‘Couldn’t you have avoided this? I'm sure you could have avoided this.’‘Why couldn't you see this coming six months ago?’I came across these words I journaled last year and cringed. Now that I’m in a place where I’m able to reflect without being so self-critical, I realize that I did do the best I could with what I had and what I knew at the time.The thing is… in business, the unexpected is inevitable. But if I could go back in time, I would have reacted to the unexpected differently.In this episode, I’m sharing the four-part framework of what to do when the unexpected happens that I’ve developed since I wrote those words in my journal. I originally shared it with our Social Curator Community and it struck such a chord, I knew I had to share it with you. Click play to hear my four-part framework of what to do when the unexpected happens and…[00:02:09] The words JD (my husband and business partner) told me 365 days ago that ended up being true, even though I didn’t want to believe them then.[00:05:21] What motivates and inspires me when I’m facing unexpected challenges.[00:06:21] The importance of being kind to yourself when facing setbacks.[00:09:40] How to allow yourself to feel emotions and move through them.[00:10:36] Why you must have a clear vision for your life and business.[00:11:37] The value of being surrounded by like-minded people who are in similar seasons of business as you. If you enjoyed this episode, I'd love to invite you to a free 14-day trial of Social Curator, where thousands of business owners come together for mindset moments like this, group coaching and weekly training, and marketing plans to take your social media to the next level. (PLUS you'll get to meet Dottie, your AI Social Media Manager who creates content for you in just seconds). Learn more >>HERE<<) For full show notes; vist: http://jasminestar.com/podcast/episode370

Have you ever had one of those big lightbulb moments when creating an offer?One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impact for your people?This is exactly what happened on one of my consulting calls with a client when she hashed out the details of her new membership program (including a six-week launch plan!).And lemme tell you, by the end of the call… we were lit. In this episode, I’m sharing the insights of our conversation about starting a new membership, and (surprise!) my thoughts on how to scale an existing membership.Whether you're in the beginning stages of creating a digital offer or ready to take it to the next level, I hope you enjoy this off-the-cuff conversation.Click play to hear all of this and…[00:01:19] The very first step you need to take when creating your membership program.[00:02:19] How to make your membership program stand out in the market.[00:03:38] How to create “exclusivity” in your membership.[00:05:55] The importance of reverse-engineering your revenue goals when you’re in the beginning stages of creating a membership.[00:06:04] The six-week launch plan I created with my client (you can steal our framework!) [00:10:56] How to determine if you need to restructure your current membership (and the results one of my clients got when they did). [00:12:13] The one thing you NEED if you're going to launch your membership successfully.[00:13:30] How to create a masterclass (and how to title it) that makes people want to sign up for your membership ASAP.[00:16:53] How to know if it’s the right time to leverage paid ads for your masterclass.For full show notes; visit: https://jasminestar.com/podcast/episode369a

Do you ever feel like it's difficult to stand out online? If so, I feel you. The online space can feel…well, crowded.But, I often hear entrepreneurs say the reason they aren’t getting the results they WANT and DESERVE is because of the over-saturation in their industry…And I don’t think that’s the case. So, what is?Business owners don’t know how to identify the deepest needs and desires of their ideal clients - the things their ideal client REALLY wants, but might not even know how to express. As a result… Business owners are stuck talking about the same ol’ surface-level problem that everyone else in their industry is talking about. They blend in (rather than stand out), because they don’t know how to dig deeper and find the core problem.But don’t fear, my friend - today I’m sharing my step-by-step process of figuring out exactly what your ideal client really wants and desires and spilling the tea on how to create or revise your offer so it speaks directly to these needs. When you’re done listening, you’ll be well on your way to standing out in your industry and serving the people who need you most. Click play to hear all of this and…[00:01:06] How to identify your ideal client’s core needs and desires[00:07:54] How to identify the places in your industry where your ideal client isn’t being served.[00:08:51] How to create an offer that meets your ideal client’s needs and serves them in a way others aren’t (i.e. - how to create a solution for the “gap” in the market) [00:13:25] How to make improvements to your offer based on research and client feedback.[00:16:18] How to create clear messaging that not only shows the value of your offer, but resonates with your ideal clients[00:19:03] The importance of clearly stating not just WHAT your offer is, but the transformation it provides[00:19:53] How to market your offer when it's brand new and you don't have many testimonials(PS Wanna learn how to sell the transformation of your product or service? Listen to the episode where I teach our FBI sales method, Three Sales Strategies to Increase Your Revenue >>HERE<<!)For full show notes; visit: https://jasminestar.com/podcast/episode369

Have I told you about the time someone tried to copy Social Curator?I’m talkin’ they were stealing our content, resources, Action Plans, the whole nine-yards… AND I even think they called it something like “Socially Curated.”I felt angry. Disheartened. The team and I had poured so much time, energy, and money into making Social Curator something that was truly magical… and someone was COPYING it?! But I couldn’t let those copycats consume my thoughts and energy. Instead, I had to focus on how we were going to move the company forward - and in doing so, I learned some important lessons.I recently had a consulting session with a client (let’s call her Kelly) who was in a very similar situation, and so I shared what I learned with her… and then I realized: I should also share with YOU!So, I grabbed my mic and recorded this honest, unscripted conversation… I hope it serves you well. (You’ll also get some bonus tips on how to format and deliver an engaging keynote presentation - my client asked for this as well and I wanted to let you in on what works well for me.)Click play to hear all of this and…[00:00:34] The two topics I'm sharing with you that a client and I discussed: Formatting keynote presentations and handling industry copycats.[00:02:01] What to include in each section of your presentation.[00:03:57] My secret to inspiring action and building trust with my audience during the presentation.[00:09:10] How to deliver your presentation and increase engagement with your audience.[00:10:07] My thoughts on copycats in business and the lessons I’ve learned on how to handle them.[00:14:23] How to not let copycats affect your mindset and my strategies for preventing them in the first place.For full show notes; visit: https://jasminestar.com/podcast/episode368a

Is it necessary for me to be in that meeting?Is it necessary that I'm in that Slack channel?Is it necessary I’m cc’d on that email?These are some of the questions I’ve been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!)Why? These are questions you learn to ask when you know you’re in the stability phase of a business project. (More on that phase in this episode!).You see, I had to learn to ask different types of questions in distinct phases of my business (or distinct phases of a business project) in order to grow and take effective action.Why am I telling you this? Because I learned that the mindset I needed to embrace and the actions I needed in each phase are totally different (and lead to different results).In other words: my growth was stymied until I learned WHAT phase I was in and WHAT types of questions to ask.In this episode, I’m sharing everything I’ve learned about the different phases of business and I’m breaking down the questions you should ask in each, the mindset you’ll want to embrace, and how to know what actions to take as you move forward.Click play to hear all of this and….[00:02:04] How to know if you’re asking questions in the foundational phase (and the mindset you’ll find helpful in this phase)[00:06:03] How to know if you’re asking questions in the stability phase (and the mindset you’ll find helpful in this phase)[00:09:07] How to know if you’re asking questions in the scale phase (and the mindset you’ll find helpful in this phase)[00:11:10] How to find and connect with complementary businesses to market and grow your businesses together[00:12:11] How to reframe your “I want” questions to create actionable steps that will help you achieve your business goals[00:17:49] How to reframe your dead-end questions into open-ended questions to find the answers and get resultsFor full show notes; visit: https://jasminestar.com/podcast/episode368

“Jasmine, you need to take a break…”JD (my husband and business partner) said these words to me a few weeks ago.I immediately replied, “No. I need to work more. I need to do more.” (Can you relate?)It was while recording this podcast series with my co-host Marcus Murphy, I realized it wasn’t the work that was keeping me from stepping away, it was the pressure of coming back and people asking what I was going to do/accomplish/create/build next.That’s right, the expectations of returning kept me from taking time away to just…be.(Spoiler alert: I ended up taking the break.. AND, I put up parameters and said, “I'm taking a break without expectation and I need to do this for myself.”)In this conversation with Marcus, you'll hear me process the uncomfortableness of taking a break without knowing my next move. You'll also hear us both share candidly about how we got to where we are today, in hopes that our journeys will inspire and encourage you.Click play to hear all of this and…[00:02:02] Marcus’s transition to becoming a CEO of a tech company and developing his company, The Five Percent.[00:06:04] Why Marcus believes in observing the market to build a business[00:09:33] How building your own brand helps you take control of your own circumstances and improve your organization.[00:10:18] How Marcus decided to focus on professional athletes as his niche.[00:17:24] How to create awareness around your brand, build recognition, and engage your audience.[00:18:21] What skyscrapers and athletes have in common - and how to apply it to business[00:22:04] Marcus’s goal of building awareness for his business and how he plans to make this goal a reality.[00:27:23] The value of being “a sherpa” and helping others navigate their own path to success.[00:31:17] The responsibility and significance of being a minority founder in the business world.[00:33:43] My journey and challenges of transitioning from consulting to becoming a CEO.[00:42:50] Why I plan on taking a break and how I’m handling the expectations upon returning.Marcus spent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.For full show notes visit: https://jasminestar.com/podcast/episode367

I’m a little skeptical when someone wants to sell me something.Back in college, I served tables at a steak and rib house and lemme tell you: I could rack up a receipt. Oh, I could not only sell you on the best steak, but I could have you upsize it, add on a loaded baked potato, and convince you that you couldn’t leave without trying the famous banana cream pie, served in a mason jar. I knew exactly what to say, exactly how to convince you that the loaded baked potato would uplevel your entire meal, and exactly how to tell you to use the leftovers the next day so you felt like you were getting at least two meals out of one. I was so good that I was employee of the month for the entire organization of steak and rib houses - not just the place where I worked.But here’s the thing: I was (and still am) a vegetarian. I never once tasted the steak. I just knew exactly how to talk about it.Why am I telling you this? I believe that communicating - whether it be on stages, team meetings, or business negotiations - is one of the very best ways to grow your business. I’ve been honing my skills since my days talking about steak and potatoes, and in this episode, I’m sharing everything that I’ve learned with you (including some of the lessons I’ve learned most recently as I’ve spent more time on stages). Click play to hear all of this and…[00:05:35] Why I'm convinced that honing your speaking skills will help you grow your business (hint: it will help you lead your team, close sales, and more!)[00:12:44] What I do when I feel anxious before speaking[00:16:44] How I choose between using an outline or a script for a presentation (and what the difference is)[00:22:27] How I craft a presentation to fit the needs of the audience and the event host[00:26:17] Six things I incorporate in my speeches to keep engagement high throughout [00:31:24] How I think about structuring and presenting my presentations [00:33:20] When and how I use statistics, expert opinions, and personal stories [00:40:21] The importance of including a call to action (and how to choose one!) For full show notes; visit: https://jasminestar.com/podcast/episode366

He dropped out of college without a clear sense of direction.Then one day, while working in the “dish pit” at a restaurant, he received a call that Usher Raymond wanted to collaborate with him (cue the lyrics to Let It Burn).It was a 7-year journey of financial struggles, latte-making shifts, and uncertainty that ultimately led to exhibitions across the globe – from the USA to Australia, Hong Kong, Finland, London, Berlin, Beirut, and Shanghai.In this episode, Marcus Murphy, my co-host, and I have the privilege of interviewing Jonni Cheatwood about the business of art, the lessons he gained from more than a few mistakes along the way, and his path from college dropout to a successful full-time artist (y’all, Jonni is LEGIT - he has collaborations with businesses like Target and TedX!).Click play to hear all of this and…[00:01:05] Jonni’s upbringing in a home filled with art and his early exposure to art museums.[00:05:00] Jonni’s journey from taking art classes in high school to dedicating his whole life to art and his career.[00:08:59] How Jonni experimented with trying different things to discover personal passions and self-understanding.[00:11:27] How Jonni views failures as learning experiences and navigates how to find his place in the art world.[00:16:18] Jonni’s early experiences with art and the start of his painting career.[00:17:08] How Jonni felt when he made his first sale and the realization that his artwork can be bought and sold.[00:20:53] The role of friends and community in Jonni’s artistic journey [00:24:17] The power of painting in public [00:26:01] The process of starting a painting and the challenges of working with a blank canvas.[00:29:15] The importance of taking breaks and gaining perspective in the creative process.[00:34:54] How Jonni’s painting in a Tumblr competition led to Usher reaching out to collaborate on a project.[00:39:05] The challenges Jonni faced when he moved to LA to pursue his art career and how he eventually got introduced to an artist's residency.[00:44:49] How galleries represent and advocate for artists, and the dynamics of reaching out to galleries.[00:47:18] The importance of persistence in the art world and the ability to say no to opportunities that don't serve the artist's goals.[00:49:49] The importance of seeing the process of creating art and the challenges of sharing it on social media.[00:54:06] The importance of sharing an artist's journey and experiences with the world, and the value of interviews and storytelling in the art community.For complete show notes, visit: https://jasminestar.com/podcast/episode365Jonni Cheatwood is a self-taught artist living and working in Los Angeles, California. He is known for his energetic large-scale paintings that are often characterized by their vibrant colors, bold brushstrokes, and college-like compositions. He often uses found materials in his work such as scraps of fabric and photographs. Jonni's work has been exhibited in solo and group exhibitions in the USA, Australia, Hong Kong, Finland, London, Berlin, Beirut and Shanghai.

Around 2013, I completely tapped out my market. I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel). I was also hosting in-person educational events and creating digital products for other photographers.I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!)So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach vacation whenever I want to! But the only way to do that was to do a business audit. So I buckled down and did it. Click play to hear the six-step audit framework I’ve developed and how you can implement it right away… I promise you’ll be glad you did! [00:02:18] Why auditing your business strategy is important for long-term growth.[00:04:41] The importance of revisiting your goals and aligning them with your vision.[00:06:44] How to stay ahead of the curve and identify market gaps.[00:09:04] Ways you can leverage team skills, strengths, and interests to meet increased demand.[00:10:12] Tips to improving customer satisfaction through customer feedback and data[00:11:20] How to evaluate expenses and make cost-saving decisions by cross-training team members.[00:12:22] Why you need to establish key performance indicators (KPIs) and measure progress towards goals.[00:14:17] How to create your “Business Strategy Audit Document” to keep all of your decisions in one place.[00:14:30] Three ways to measure the performance of your new business strategy.After you listen to this episode, I encourage you to listen to 8 Mindset Shifts to Transform your Relationship with Money.For complete show notes, visit: https://jasminestar.com/podcast/episode364

“I’m having a Bianca on hurdles day.”I’ll text my sister this whenever it feels like nothing in life or business is going as planned.Let me explain.When we were in high school, Bianca, my twin sister, decided she was going to run the 300-meter dash with hurdles. After clearing the first three hurdles with ease, Bianca broke the number one rule from Coach Julia which was looking over at her opponents. Bianca then lost her cadence and fell over hurdles 4-10 in front of hundreds of people, but she got back up and still limped to the finish line with bloody shins.I met her there to tell her how proud of her I was for not quitting… oh, and her response, you ask?She looked at me, stopped crying, and said, “Wait a minute, I could have quit?”She didn’t know that quitting was an option… so she didn’t quit. (Think about that for a moment.)Even though Bianca and I aren’t technically identical, our upbringings were pretty darn close.And one thing that we definitely share is our desire to help others remain resilient. We believe resilience is a choice that we make every single day (sometimes multiple times a day!), and you’d better BELIEVE we have stories to prove it. I invited Bianca to come on this episode to share some of the lessons that we learned growing up together (in fact, we learned so many that she just released a brand new book about them: “Grit Don’t Quit”).Click play to hear all of this and…[00:03:45] The origins of our (Bianca and my) resilience and grit, and how it shaped our lives.[00:08:15] Our experiences running track in high school, including Bianca's resilience while running hurdles where she fell multiple times but didn't quit.[00:13:50] The moment when I realized quitting was an option and the societal privilege of being able to quit.[00:17:17] The five key questions to ask yourself before deciding to quit, including whether the season is done and if you feel released from the situation.[00:20:15] How to remain resilient when wanting to quit and the importance of choosing to persevere in the face of challenges.[00:24:18] The significance of resilience not just for ourselves, but for paving the way for future generations and inspiring others to keep going.[00:28:58] The importance of practicing gratitude and how it can help overcome failure and exhaustion.[00:30:49] The importance of learning from failures and embracing them as opportunities for growth.For complete show notes, visit: http://jasminestar.com/podcast/episode363More about Bianca Olthoff: Bianca is a Bible-teaching, word-slanging “MexiRican” who is passionate about raising up a generation of people passionate about Jesus Christ. As an author, speaker, and podcaster, she knows the power of words and wields them wisely. As a church planter and leader, she is committed to proclaiming the gospel domestically and internationally. Grab a copy of her brand new book, Grit Don’t Quit >>HERE<<.

In this episode of The Jasmine Star Show, there are sensitive topics mentioned related to suicide, mental health struggles, and emotional distress. The content may be triggering for some listeners. If you or someone you know is currently struggling with these feelings, we encourage you to seek support from a mental health professional or call or text the Suicide and Crisis Lifeline by dialing 988 in the United States. Listener discretion is advised and I hope you realize how much that YOU MATTER.Have you ever wondered what exactly makes a great work culture?There’s obviously a few factors, but here’s a big one: helping employees find purpose in their roles. When employees feel a sense of purpose at work and in what they do, they are more engaged, motivated, and fulfilled, leading to increased productivity and overall satisfaction.But how do you do that? In this episode, Marcus Murphy (my co-host for the next few weeks) and I interviewed Matthew Emerzian, founder and CEO of Every Monday Matters, a non-profit organization that has impacted millions of lives by providing tools, training, and resources to help everyone (especially leaders) learn how to help others realize how much they matter.As you listen to this episode, you’ll learn not only HOW to show others they matter, but you’ll also hear Matthew’s powerful story of his mental journey and the self-transformation he experienced by way of serving others. [00:04:27] Matthew’s motivation for building his personal brand after years of working behind the scenes for his nonprofit organization.[00:07:42] The common mistakes of LinkedIn messages.[00:09:57] Matthew’s journey from working in the music industry to becoming a band manager.[00:21:34] How self-transformation leads to social transformation and the impact of influential people in bringing a message of purpose and fulfillment.[00:22:34] How to create a culture that values and supports employees, and the responsibility of individuals to be the change they want to see.[00:24:21] The importance of mental health and well-being in the workplace, and the need for organizations to prioritize the well-being of their employees.[00:29:00] The practical and strategic approach to culture change, starting with understanding pain points and creating a tactical plan.For complete show notes, visit: http://jasminestar.com/podcast/episode362More about Matthew Emerzian: For the past 15 years, Matthew has been on a mission to create a world where everyone embraces how much and why they matter. He is the bestselling author of four books, a highly sought-after keynote speaker, having taken the stage for Zoom, Google, Outreach, HP, Jack in the Box, Chili’s, Genentech, Amgen, and more, and his work has been hailed by Oprah.com, The Today Show, Fast Company, and several other media outlets. He is also the founder and CEO of Every Monday Matters (EMM), a non-profit organization that has impacted millions of lives. After achieving great success in the music industry as the SVP of Robert Kardashian’s music marketing company and working on projects for the biggest artists in the world, including U2, Avril Lavigne, Coldplay, and more, Matt woke up on a Monday morning with a massive panic attack that turned into chronic anxiety and depression. Realizing everything he thought mattered actually didn’t, he set out on a journey to rediscover his life’s purpose and why he matters. Matt realized that mattering is at the heart of everything and developed The Mattering Mindset™— a methodology that has transformed countless lives, organizations, and communities.

Wanna know how to become someone that people WANT to work with?Build meaningful relationships. As a business owner, building and sustaining meaningful relationships will help you build trust and credibility, which can lead to more referrals, collaborations, and customers and clients.You might be thinking, ‘Ok, I’ve heard this before, but HOW… how do I create and build these relationships with people?’Lean in, this episode was made for you. I’m diving deep into four tried and true ways to build and maintain connections. Through intentional listening, being a connector, leading by example, and showing gratitude you can make people feel significant, seen, and validated…and build the type of relationships that make others love working with you. Click play to hear all of this and…[00:04:27] How to intentionally listen to your audience through content and conversations.[00:08:17] How to create a safe space for your team by encouraging open communication and honest and open dialogue.[00:02:21] The importance of seeking feedback from customers and clients for future content and offers.[00:09:25] The importance of openly and safely sharing perspectives in a team meeting to make informed decisions.[00:10:22] Why my team and I share pre-meeting notes and action items in advance and how it improves productivity and ensures everyone has a chance to be heard.[00:11:26] The importance of active listening, maintaining eye contact, nodding, and using appropriate facial expressions and body language to convey engagement.[00:19:17] Ways you can follow up with leads by creating content based on their ideas.[00:20:09] How connecting community members can help them learn and scale their businesses together.[00:21:01] The Law of Reciprocity and how connecting with others can build trust and lead to new relationships.[00:29:41] How to lead by example by demonstrating core values, investing in personal growth, and showing resilience and adaptability.[00:36:18] The importance of following through on promises, addressing issues for all customers, and maintaining trust and reliability.[00:38:15] The importance of answering messages promptly to maintain trust.[00:39:11] The significance of expressing gratitude to community members through sharing their content and sending personalized thank you messages.[00:45:59] How showing gratitude to customers and clients strengthens emotional connections and increases lifetime value. [00:48:54] The importance of publicly acknowledging clients' support and achievements on social media to make them feel valued and appreciated (and tips on how to do it!).For complete show notes, visit: http://jasminestar.com/podcast/episode361Sources:Cision PR Newswire, Motista, https://www.prnewswire.com/news-releases/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html The New York Times, Andrew Gelman, https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html

How do you feel when you hear the term “paid ads”?I’m guessing that you feel one of two ways. Overwhelmed thinking about pouring money into something that may not pay off.Liberated at the thought of marketing passively to the right people.And either way is completely valid! There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience. And the best part? Even if you’ve never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)But Billy doesn’t stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he’s a MASTER at this…he turns down $50,000 speaking opportunities if it doesn’t feel in alignment with them!).Click >>PLAY<< to hear all of this and…[00:01:01] The value of being the same person offline and online.[00:01:47] Different strategies for business and content creation, and the importance of finding what works for each individual.[00:02:25] Billy Gene's strategy of creating a few quality content pieces and running paid ads to reach a larger audience, and the importance of taking action.00:09:07] Our personal experiences with money and the value they place on it in their lives.[00:09:56] The importance of saying no to opportunities that don't align with their vision and how it can impact their personal lives.[00:10:44] Billy’s strategy of creating high-quality content and using paid ads to reach a larger audience and the importance of leveraging and amplifying content through advertising.[00:36:36] How digital marketing allows me to help people change their environment and improve their lives.[00:38:08] My strategy of providing valuable content for free to help people and build trust.[00:40:31] Billy’s success in selling a course for $31 and how it allowed her to reach a larger audience and make a significant impact.For complete show notes, visit: http://jasminestar.com/podcast/episode360To gain access to Billy's free courses, visit: www.billysfreecourses.comBilly Gene is the founder and CEO of Billy Gene Is Marketing LLC. - A top-ranked agency & educational hub for digital advertising and customer acquisition. His personal ads have been seen over 1 Billion times across Facebook, Instagram, and YouTube. Billy has over 175,000 students in 75 countries, has worked with several of the largest franchises across the globe, and has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, SD Business Journal, and the Huffington Post. He has also key-noted or spoken on dozens of the most well-known stages in front of tens of thousands of people, was nominated for the San Diego Ernst & Young Entrepreneur of the Year Award, and ranked in 2019, 2020, & 2021's “Inc. 5000 Fastest-Growing Private Companies in America”.

Have you taken a leap of faith that felt scary at the time, but you just KNEW it was what you needed to do?In this episode, my friend (and podcast co-host for the next few weeks) Marcus Murphy shares his journey from the days when he was broke and in the trenches to leaving his dream executive job to become an entrepreneur.Marcus and I go way back (like, I photographed his wedding) and one thing I love about him is that he is as real and vulnerable as it gets.You’ll hear stories about asking (and getting denied) for a raise at one of his jobs, realizing when he hit a ceiling in his career, and how he decided to keep pursuing his dreams when others thought he “had enough.”.Since Marcus left his executive role in 2020, he has founded six businesses and become a member of the advisory board at Linkedin.Click play to hear all of this and…[00:00:01] The story of my friendship with Marcus Murphy, my podcast co-host for the next few weeks.[00:02:00] The email Marcus sent me over 10 years ago asking me to shoot his wedding and the evolution of our friendship.[00:07:03] Marcus' growth and journey from struggling to successful entrepreneur.[00:09:40] Marcus’ career trajectory when he was working at Yelp and how he started speaking and training.[00:12:43] A pivotal moment for Marcus at Yelp and how it led him to pursue a new job at Infusionsoft[00:14:03] Marcus’ experience at a company with a dream coach and a unique company culture.[00:16:01] How Marcus felt about being asked to do a presentation on the spot during his interview and how he handled it.[00:22:00] Marcus’ experience the first time he met Ryan Deiss at a business event and his immediate desire to work with him.[00:24:25] How Marcus became friends with Ryan Deiss and eventually transitioned to working at Digital Marketer[00:27:16] Marcus’ role at Digital Marketer.[00:29:51] Why Marcus left his dream job as a Digital Marketer and started consulting[00:33:33] Marcus’ process of developing the idea to start a media company[00:34:24] Why Marcus and I are co-hosting this podcast series[00:34:48] The challenges and benefits of being okay with imperfections and how they relate to our personal growth.For complete show notes, visit: http://jasminestar.com/podcast/episode359Marcusspent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO ofThe Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.

Did I ever tell you that I IRONED my money? Yes, as in, I'd iron my dollars because I wanted them crisp and new. Then I would neatly fold them and keep them in a tin can BandAid container in my mom's closet under a pile of laundry that - despite her best efforts - just would never (ever) get folded. To say I was fascinated with money would be an understatement. Money wasn't something we had in my family, so whenever I got it, I hid it. Looking back, I now realize that hiding money made me feel safe.Can you relate?It’s taken a lot of continuous work around money for me to be at the place I am today - a place where I know my numbers, feel empowered to make investment decisions and feel capable of handling unexpected financial hurdles.(And If I can change my mindset around money, that means you can too.)In this episode, I’m highlighting eight mindset shifts that I have made over the years, including rewriting my money story, identifying limiting beliefs, reframing past experiences, and taking ownership of my finances - so that you can do this work too.Because the truth is when you start believing in abundance, recognizing your value, and effectively communicating and marketing your worth - you show up differently. So what do you say? Ready to do this work? If so, press play to hear all of this and…[00:02:00] How to shift your mindset around money by becoming aware of limiting beliefs.[00:04:53] How to recognize and challenge beliefs that hinder business growth and replace them with empowering beliefs.[00:07:43] The importance of creating and writing down a new financial reality.[00:09:33] Why you need to acknowledge and analyze financial data and how I visualize my future success. [00:10:21] How to track and analyze financial data regularly and conduct regular financial audits.[00:12:32] The power of shifting to the mindset of abundance and how money in the hands of small business owners can benefit society. [00:13:27] A conversation I had with Gary Vaynerchuk that inspired me to believe in abundance and the importance of supporting other entrepreneurs.[00:19:32] How to define your differentiating factor and effectively communicate it to stand out in oversaturated industries.[00:23:23] The importance of embracing growth, having trust in investments, and making confident decisions before making large investments in your business.[00:30:14] How to overcome avoidance and take ownership of finances by looking at numbers and taking control of the financial side of your business.For complete show notes, visit: http://jasminestar.com/podcast/episode358

Do you ever want to give up and quit? Crithicca, co-host of the Motiversity podcast, recently asked me this question. My response was instantaneous: “Every single week.”You see, every single week I have my fair share of doubts… the nights of questioning what the heck I’m even doing. But here’s what I’ve learned: the doubt and the challenges don’t go away… we just get more resilient the longer we keep going. It’s like going to the gym, right? The weights don’t get lighter, we just get stronger. When I was asked by Joel (the other co-host of the Motiversity podcast) what I thought led to my success in business, I told him that I believed it was a combination of two main things. First, building trust by years of freely serving my audience, and second, the promise, value, and timing of my offer (Social Curator).But success rarely comes from just one or two things… It also comes from things like learning to overcome the fear of rejection, knowing which questions to ask to get results, and staying disciplined with daily habits in order to maximize productivity.We discussed these things in detail in this episode, so click play to hear all of this and:[00:00:56] My personal story–and how being a daughter of an immigrant, dropping out of law school, and my mother's illness shaped me into who I am today.[00:02:24] Why I decided to become a photographer and how I started my own business.[00:03:30] How I transitioned from being a photographer to becoming a consultant and creating online courses.[00:08:30] The moments that motivated me to pursue my dreams despite feeling unqualified.[00:09:36] The difficulties I faced in launching Social Curator.[00:13:45] My mission to build a profitable business while empowering others and what keeps me going.[00:17:24] The growth of the creator economy and how Social Curator helps people get started with marketing their business on social media.[00:20:41] My personal journey of overcoming doubt and taking small steps toward empowerment in my photography career.[00:26:40] The mindset I had in my 20s and how I wished I had taken more risks and been unattached to the outcome.[00:29:46] The advice I received from a photographer about taking risks and jumping in, even when there is no net.[00:31:36] The importance of falling and getting back up as an entrepreneur and how failure is a normal part of the process.[00:36:32] The significance of identifying and targeting a specific audience for effective marketing and business growth.[00:44:14] How my husband inspires me with his intentional approach to success and his ability to find success in any situation.More about Motiversity: Motiversity is one of the largest motivational media companies in the world and includes 4 of the most popular brands in the personal development industry: Motiversity, Motivation2Study, MotivationHub, and T&H Inspiration. Combined with over 10 million subscribers and 25 million monthly views, they are a fast-growing media company that keeps motivation and creativity at the heart of everything they do. They produce and release original, highly edited, exclusive speeches for speakers, including Marcus Elevation Taylor, Coach Pain, Pete Cohen, Billy Alsbrooks, Walter Bond, and many more. Follow Motiversity on YouTube.For complete show notes, visit: http://jasminestar.com/podcast/episode357

Have you ever completed a big project and thought… I want to capture what I learned so I can make it better next time… but HOW? Enter the Post-Project Assessment Framework. What is that, you ask?This framework is something I use every time I finish a big project - it helps me to capture what I learned and provides me with key takeaways for next time. In this episode, I’ll walk you through HOW to use the Post-Project Framework, and then I’ll turn the tables on myself and use it in real-time to candidly assess the results of my very first mastermind. (Speaking of which - did you hear I opened the doors to my next mastermind? Check out all the details >>HERE<<... doors close Monday, July 31!) Ready? Press play to hear all of this and…[00:00:39] My Post-Project Assessment Framework and the four questions to assess the outcome, wins, lessons, and obstacles of a project.[00:03:58] The mindset of feeling behind in business and how everyone starts at the same point when starting a new project.[00:06:41] Stories from members of my first 2023 mastermind, including one member who built an online course and another who mapped out an entire product suite in six months.[00:25:36] The importance of curating a diverse and complementary group, identifying patterns, and being open to feedback for improvement.[00:27:17] The value of an environment where candid feedback is encouraged and how it helps in personal growth.[00:28:24] Details about the process and timeline for launching the mastermind program, including application deadlines and in-person interviews.[00:29:37] The potential for significant business transformation within a short period of time For complete show notes, visit http://jasminestar.com/podcast/episode356a

Is it me? Am I the problem? Have you ever asked yourself questions like this when experiencing low conversion rates, stagnant sales, or when business was just…tough?In this episode, I share about a time when a launch was feeling disastrous. We spent tens of thousands of dollars on ads…and halfway through the launch, the sales were abysmal. I made a million mistakes. I felt humiliated, and worse, I was panicked. I kept on telling myself that I wasn't ready (or destined) to sell a two-thousand-dollar offer. But during a conversation with my mentor, he helped me remember who I was…a fighter. So, I fought. Every day for the rest of the launch, I went live, sent personalized videos, and sent well over a thousand messages. I didn’t care what it took. For the last three days, I fought.We ended up closing that launch with $355,000 in sales. In this episode, I’m sharing more about how I turned that disaster into a profitable launch and offering a few tangible tips to help you develop belief, gain confidence, leverage persuasion, and sell the transformation of your own products or services. Press play to hear all of this and….[00:01:22] My experience of launching a $2,000 course and the initial disaster I faced.[00:05:03] The importance of belief and confidence in selling, and the three psychological strategies to shift one's approach to selling.[00:09:25] How to use the FBI method to highlight the feature, benefit, and impact of a service for a service-based business.[00:10:36] How to use the FBI method to highlight the feature, benefit, and impact of a product for a product-based business.[00:11:38] The importance of selling the transformation and how it can impact the decision-making process of potential customers.[00:20:41] The importance of clear communication and the impact of body language and tonality in sales.[00:19:40] The more persuasive words in the English language and how they can be used to capture attention and drive sales.[00:26:47] The process of becoming confident in sales through practice and perseverance, and the importance of not letting others' opinions dictate one's confidence.[00:27:54] The importance of showcasing the impact of your offer and leaning into the transformation, rather than just listing features and benefits.[00:30:02] How to believe in your own worth and capabilities, and tell yourself a better story to overcome self-doubt and make sales for your business.For complete show notes, visit http://jasminestar.com/podcast/episode356Sources:Albert Mehrabian, Mehrabian's Communication Model, https://www.mindtools.com/ao9kek8/mehrabians-communication-modelJay Fuchs, 12 Ridiculously Persuasive Words Salespeople Thrive On, https://blog.hubspot.com/sales/crazy-persuasive-words-thatll-immediately-motivate-your-prospects-to-take-action-infographic

Do you ever struggle to find joy in the entrepreneurial journey? In this episode (that originally aired on The CLS Experience with Craig Siegel), we didn’t shy away from the hard stuff. Craig and I discussed perfectionism, taking uncomfortable action, practicing self-forgiveness, and navigating tough conversations, which are all inevitable in the entrepreneurial journey (or any journey worth embarking on).As you may know, in 2020, I became a mother and adopted my baby girl, Luna. One of my biggest regrets was being impatient, not trusting the journey, and not having faith that the perfect baby girl was waiting for me. What was the lesson here?You must trust (and find joy) in the journey in order to stay resilient, knowing that every step forward, no matter how challenging, brings you closer to your success and fulfillment.You can spend your life thinking that something isn’t even a possibility. But the truth is, everything is figureoutable, and it was believing that the impossible was possible that changed my life. How did it change my life, you ask?When I began to believe that anything was possible, I allowed myself to take messy (and sometimes scrappy) action. I spent countless hours on YouTube and Google to get to where I am today in business. (I basically got my MBA from Google University.) But I must say, entrepreneurship is the school of hard knocks. The lessons, successes, and results come from taking ACTION. With action come many mistakes and failures, but a failure is only a failure if you don’t learn from it (this is where forgiveness comes in).Craig and I also discussed how we extend grace as we handle negative conversations on social media and navigate tough conversations in business. Click play to hear all of this and: [00:04:21] The importance of uncomfortable action for personal growth and success[00:13:54] My three-part framework for handling negative comments on the internet[00:26:23] My experience with the adoption process and how it helped me reframe rejection as redirection.[00:41:24] Why lack of qualifications shouldn’t stop you from pursuing your dreams.[00:49:01] My company's induction program and how it includes check-ins at 30, 60, and 90 days to assess the progress and fit of new hires.[00:50:33] How to reframe tough conversations as just regular conversations and the importance of having them.[00:51:18] Exploring the concept of the story we tell ourselves and how it can affect our relationships and communication.More about Craig Siegel: Craig has dedicated himself to personal growth and transformation by revamping his mindset. He now helps others manufacture BIG breakthroughs of their own. His mission is to elevate your state and get you on absolute FIRE for life! On his podcast The CLS Experience, you’ll hear from people who overcame struggles on their journey to achieving massive success in different facets of life. You can connect with Craig on Instagram at @craigsiegel_cls or check out his YouTube channel, Craig Siegel. For complete show notes, visit: http://jasminestar.com/podcast/episode355

Have you ever thought: “I just don’t understand why I’m not where I want to be in business yet.”“Why is it taking so long for me to achieve my goals?”“Everything seems to be so much easier and quicker for others.”If so, I got you. In this episode, you’ll hear three mindset shifts that you can make TODAY that will help you get out of this comparison and lack mindset and into a state of joy, abundance, and gratitude. In fact, when you begin to practice these mindset shifts, you’ll discover an increased inner resilience and a renewed ability to stay focused and take aligned action toward your goals.After you listen to this episode, tag me on stories @jasminestar and share what you are grateful for - I’d love to know!Press play to hear all of this and more about:[00:02:26] My childhood neighbor Lupita Guzman, who found joy in receiving hand-me-down roller skates without comparing her gifts to others.[00:03:35] The negative effects of comparison on social media and my personal experience of comparison during Memorial Day Weekend.[00:08:39] The Gap and the Gain: the mindset shift of moving from the gap (measuring progress against an ideal) to the gain (measuring progress against previous selves) and the psychological benefits of living in the gain.[00:10:38] How to shift from focusing on what we lack to appreciating what we have.[00:11:49] How we increase resilience by practicing gratitude and how gratitude strengthens and improves mental clarity, focus, and self-belief.[00:14:10] How expressing gratitude enhances relationships, improves communication, and attracts what we want in life.For complete show notes, visit: http://jasminestar.com/podcast/episode354Shout out to Dr. Benjamin Hardy and Dan Sullivan for explaining this concept in the book called, The Gap and The Gain.

Do you ever struggle with brain fog? Brain fog can lead to forgetfulness, fatigue, and a lack of productivity, which can be detrimental to entrepreneurs. What causes brain fog, you ask?In this episode, Tanessa Shears, Health Consultant for high-achieving entrepreneurs, explains that brain fog is caused by insulin levels, hormone imbalances, and blood sugar stability, which can all be affected by ineffective or inadequate sleep. And let’s be honest, as entrepreneurs, it’s easy to work late nights and to compromise sleep for extra hustle time or to finally get in some “me time.”How do we improve sleep?Tanessa graciously gives us actionable tips in this episode, including monitoring light intake, considering the timing of meals, and identifying if the activities before bed are promoting restful sleep.Tanessa also suggests strategies that will help you feel energized in the morning and kickstart your circadian rhythm (hint: she suggests taking a cold shower… !!) What is the circadian rhythm? The circadian rhythm is the physical, mental, and behavioral changes that follow a 24-hour cycle. These natural processes respond primarily to light and dark and affect most living things, including animals, plants, and microbes. When you're more aligned with your circadian rhythm, you can identify which parts of the day you’re going to be the most productive and alert and can plan your day for success.Tanessa also helps us identify when we should be scheduling extra rest time and giving ourselves grace for staying in bed longer. If you’re ready to feel better AND get more done, click play to hear more about…[00:02:41] The explanation of brain fog and how it impacts an entrepreneur's productivity and creativity.[00:06:50] How overcoming brain fog led to financial independence for Tanessa and the ability to pursue other passions.[00:09:19] The importance of sleep as the foundation of health and how it affects an entrepreneur's productivity, mood, and overall health.[00:13:24] How circadian rhythm affects the body's 24-hour clock and tips on how to optimize it.[00:07:52] How brain fog can impact an entrepreneur's productivity and creativity. [00:15:33] How monitoring lighting and eating habits can improve sleep quality.[00:20:49] How the belief that less sleep equals more productivity and the need for “me time” can hinder personal and professional breakthroughs.[00:23:53] The importance of identifying activities that give peace, joy, and refreshment and how to incorporate them into daily routines.[00:25:43] Strategies for protecting the sleep you are getting including using light exposure in the morning and getting outside for at least ten minutes.[00:30:11] Two ways to increase body temperature in the morning: moving your body and taking a cold shower, both of which can help you feel more alert, energized, and focused.[00:36:29] The importance of distinguishing between excuses and self-care when it comes to skipping workouts and proactively scheduling rest time to avoid feeling guilty or not good enough.More about Tanessa: Tanessa Shears is an experienced health consultant who specializes in helping high-achieving entrepreneurs completely overhaul their health so they can achieve massive breakthroughs in their personal and professional lives. She rolls up her sleeves and gets elbows deep with her clients as she guides them to work through all of it, piece by piece. For complete show notes, visit: http://jasminestar.com/podcast/episode353

Have you ever been around someone (or a group of people) who made you want to be better?You know, the ones who push you, support you, and never let you slack off? The ones who constantly remind you to get uncomfortable and GROW? I’ve experienced this a few different times this year.One of my most recent experiences was learning how to drive a rally car in Texas.And this is how it went… I was planning on attending a retreat for an incredible mastermind community for CEOs and founders called Hampton. Inside of the Hampton slack chat, where we all communicated, I saw a rally car driving invitation inside…and well, I accepted.I had no idea what a rally car even was (I mean, ya girl had to google it), but I knew I needed to say yes. I said yes because of the people I would meet and the fact that it would be a really uncomfortable experience. When I arrived at the rally car race track, I learned that the rally car was a stickshift, which I did not know how to drive. (What’s a good lesson without a little setback, am I right) So, the instructor had to teach me how to drive a stick before the actual rally car lesson.It was pouring rain, and the windows were completely foggy inside. (You can probably see how difficult this was, right?) And I just kept on reminding myself that I WANTED to be uncomfortable.But I was so embarrassed. I just kept telling the instructor how sorry I was, and even though he was so patient, I am sure he had nightmares about teaching me. But at some point during the lesson, I started listening to his rally car advice differently, and I found myself applying it to business.I think sometimes the best way to learn in your industry is to learn outside of your industry. Would you agree? Press play now to hear more about:[00:00:13] My word of the year, "rebirth," and how it has manifested in different areas of my life.[00:02:12] My experience with Hampton, a community for CEOs and founders [00:06:40] Stepping out of my comfort zone and normalizing failure and adventure for my daughter, Luna.[00:7:10] Why I asked JD if Luna could come to the rally car race with us[00:08:28] Why it’s important to normalize failure and vulnerability in business and what we did during our “F-Up Night” [00:13:51] Three business lessons I learned from rally car racingFor full show notes, visit jasminestar.com/podcast/episode352

Have you heard of a Force Multiplier?A Force Multiplier serves as the behind-the-scenes, right-hand person to the CEO or founder of an organization. This term was coined by Adam Hergenrother (CEO and Founder) and Hallie Warner (Chief of Staff) with Adam Hergenrother Companies, who have been working together for over 12 years. The Founder and the Force Multiplier is a concept that started with a blog that later became a book, then a movement, and now an organization.But Adam didn’t hire Hallie to become a Force Multiplier. He hired her to be a Marketing Assistant, and after about 3 months of working together, he realized that she would become his Executive Assistant (it took 6 or 7 Executive Assistants before finding her!). Now, Hallie serves as the Chief of Staff, and Adam considers her his Business Partner.In this episode, Adam explains the three most important things a Founder must do: cast a vision, provide clarity and direction, and make quality decisions every day.But if the Founder is unclear on what the vision is and struggles to provide clarity and direction to others, making good decisions becomes much more difficult, and too much time is spent making decisions on 80% of the things that don’t matter.I had to pause Adam here: Why 80%? Where did that number come from?He referenced the Pareto Principle (also known as the 80/20 Rule): 80% of X is caused by 20% of Y. (Here is an example: 80% of results come from 20% of actions.)These 80% of decisions can be handed off to someone who has the ability to think like an entrepreneur, while the CEO or founder focuses on the 20% of decisions that move the needle forward.Basically, Force Multipliers and CEOs are like Batman and Robin. And what’s really cool? The CEO/founder isn’t Batman. Intrigued? Wanna know more about Force Multipliers, how to find them, and the hiring process? Gotcha covered! Click play now to hear:[00:01:05] The role of a Chief of Staff as a force multiplier and business partner to the CEO or founder.[00:03:27] How Hallie helped Adam with a morale issue in their organization by taking his thoughts and triangulating with other leaders to come up with a plan.[00:04:51] Adam explains that the three most important things a leader must do are to cast a vision, provide clarity and direction, and make quality decisions every day.[00:09:14] How The Pareto Principle applies to decision-making, and Adam’s advice to leaders to focus on the 20% of decisions that matter instead of getting caught up in the 80% that don’t matter.[00:11:51] How to know if you need a Force Multiplier and (if so) what the hiring process looks like.[00:21:53] How to know when it's time to make the initial hire of a Force Multiplier.[00:24:17] What to do if you don't have the funds to pay for a Force Multiplier and the first steps in crafting a job description to attract the right candidate. For complete show notes, visit: http://jasminestar.com/podcast/episode351Are you a force multiplier or do you know someone who is? I'm hiring! Check out this link or send it to your friends! https://jasminestar.com/projectmanager

Getting out of your comfort zone and choosing to play at a bigger level is a DAILY choice, my friend.But how do you stay accountable to showing up bigger and not shrinking back down when you just feel like hiding under a rock?That’s the exact question that Suzan Czajkowski, one of our members on the inside of Social Curator, shared during a recent group coaching session. In this episode, you’ll hear our coaching session - and lemme tell you, it was POWERFUL. As Suzan courageously shared her struggles and stepped into her power, we talked about several techniques for showing up as our true selves and taking up space in the world. If you’re ready to quit playing small and start stepping into your power, this episode is for you! Click play now to hear more about:[00:02:11] The process of making a declarative statement and verbalizing goals.[00:07:47] The impact that taking up space has on others.[00:08:41] The daily decision of taking up space.[00:09:34] The practical aspects of playing big and taking up space.[00:10:27] The importance of having safe people to help you take up space and show up as your fullest self.Want to connect further with Suzan? You can find her on Instagram.Want to join Social Curator and be a part of a Community that cheers you on and pushes you forward? Click >>HERE<< to learn more!For complete show notes, visit: jasminestar.com/podcast/episode350a

Hold tight, friend - we’re taking a deep dive into my story and the many pivots that I’ve taken in order to be standing here today. As a bootstrapped founder, I’ve learned many lessons, encountered many challenges, and pivoted MANY times. At each turn, I was uneducated, unfunded, unqualified, and unprepared to start a new business, but I did. In my first year of business as a photographer, I earned six figures. Within three years, I got awards for my work and traveled the world with my camera. My career took off, and I began creating content, teaching, and consulting, which generated multiple 7-figure revenue streams. Here’s a peek at my career iterations…2006: Photographer 2010: Content Creator 2012: Consultant 2015: Course Creator 2017: Membership Founder of Social Curator2020: SAAS CEO of Social CuratorWhen we built our own tech stack on the inside of Social Curator in 2020, I had no idea how to run a tech company. I was paralyzed with fear, and the responsibilities intimidated me.I was seriously so nervous about going to the tech meetings that my stomach churned with acid waves. But more than that fear, I loved our team. I was determined to learn as fast as I could, so I invested in coaching, mentors, and communities to figure out how to actually run a software company.Now, Social Curator integrates with all of the major social platforms and helps entrepreneurs plan, create, and schedule their content, saving them so much time and energy. Our upgraded platform debuted earlier this month, and the feedback was incredible. We celebrated by hosting a free masterclass that showed our attendees how to create a month of content in less than two hours with our upgraded platform. (Wanna learn more about Social Curator? Click >>HERE<<)Friend, I hope that hearing these challenges and lessons that I’ve learned over the past several years will help you in some way. Click play now to hear all about: [00:06:37] How I started my photography business [00:08:59] My career iterations, from being a photographer to a course creator and eventually becoming a CEO of a SAAS company[00:10:35] The challenges of building a SAAS business as a non-technical founder [00:14:48] How I scrappily launched Social Curator[00:17:08] Why I decided to hire a CTO to build our own product and development team[00:23:46] The process of rebuilding our tech stack, incorporating new features, and debuting our upgraded platform in May 2023.[00:25:26] My five simple steps to grow a business.For complete show notes, visit: jasminestar.com/podcast/episode350

Did you know that the human brain is literally wired to LOVE and REMEMBER stories, making storytelling one of the most powerful forms of communication?Intrigued?Then you’re gonna love this episode with copywriter and author Laura Belgray, where we chat about her new book, the importance of sharing powerful stories, and creating content when feeling uninspired. Fun fact: Laura is one of the most loved guests I’ve had on the podcast – if you haven’t yet listened to our conversation “How to Get Paid to be You,” - click >>HERE<< to do so! You won’t regret it! But back to this episode… you’ll wanna listen in if you’re curious about Laura's approach to writing and her top tips for how and when to incorporate personal stories into your work (and when not to). She also graciously shares her storytelling techniques and how to authentically integrate personal stories into professional content effectively… this episode is a GOOD one, friend. Click play to hear more about:[00:04:39] Why it’s important to create content even when you’re not feeling inspired and how it can lead to great ideas.[00:08:10] Practical tips for creating content even when you’re uninspired.[00:12:36] How to find the linchpin that connects your personal life to your work.[00:14:33] Laura’s process for finding the takeaway or point of view in stories, even when they start out as just funny anecdotes.[00:15:24] How to reverse-engineer stories to start with a lesson or point [00:19:15] The process of writing stories and how the point of the story may not come until after the story is written. [00:21:18] How revealing personal stories in business can create a connection with your audience.[00:24:09] Incorporating personal stories into writing and making them specific to bring them to life.[00:26:33] Laura’s tips on finding your voice when writing[00:30:20] Why Laura chose to write a memoir-based book instead of a prescriptive book, despite pressure from others[00:32:23] Why it’s important to do what brings you joy, even if it's unconventional.If you’d like to connect further with Laura, visit Talkingshrimp.com. You can also follow Laura on Instagram at @laurabelgray and listen to her previous episode on the Jasmine Star Show >> HERE <<More about Laura:Laura Belgray is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield), she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, sharing your ideas, and happily click your Buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air. Tough Titties, her first book, comes out via Hachette in June 2023.For complete show notes, visit: jasminestar.com/podcast/episode349

Have you ever set an unrealistic timeline to hit a goal or complete a project?Actually, let me rephrase that.Have you ever started a project and set a deadline by which the project should be done - and then at some point realized that deadline was going to be harder to hit than you thought?I’ll be honest: this has happened to me.Multiple times.In fact, in 2020 our team was working tirelessly to prepare for a big promotion. We had set a deadline and, after a few weeks, I realized that it was going to be hard to meet it.I was talking this through late one night with JD and he asked me, “Why can’t you move the deadline?”His question (though annoying in the moment) was brilliant. It helped me realize that I had unknowingly applied a meaning to the deadline - if we hit it, it meant we were a capable team.But that wasn’t at all true. It was just a story I was telling myself.So I started asking myself a different question: could I have the courage to change the deadline without it meaning something about myself and/or my business?If the answer was yes, I needed a framework to know if changing the deadline was in the best interest of our team and our customers. If you’re in need of this framework - I call it the “decision to delay” framework - then click play now to learn:[00:29] How the best business owners think about deadlines[01:22] The decision I faced in 2020 on whether to push back a deadline[03:04] What I learned about the meaning I was applying to deadlines I created[06:10] The decision I faced in February 2023 on whether to push back a deadline[09:19] The “decision to delay” framework that I used with the team in February[12:09] What I was thinking and feeling as a CEO back in February[15:56] What I learned from choosing to delayFor full show notes, visit jasminestar.com/podcast/episode348

Welcome to an episode of the Real World, friend. A show that I was definitely not allowed to watch when I was younger, unlike all of my friends (not bitter at all). All of this to say, a couple of weeks ago, I announced on Instagram something incredible that happened in the business, and it was a moment that made me feel extraordinarily proud and blessed. I signed with a speaking agency and officially became a represented public speaker.In this episode, I’m sharing the full story with you – and it all started at a mastermind where I learned to ask the right kind of questions - the questions that get results. I’m sharing this story NOT to brag… but to provide you with the exact framework for asking questions that I learned so that you can apply it to your own business. Click >>PLAY<< to hear all about:[02:30] How my word for the year is coming into fruition[04:39] How I phrase questions to open up to possibilities [06:34] Why you need to ask specific questions[09:20] The first time JD and I impromptu met Gary Vee before his conference[11:39] What I learned from asking Gary a question [13:19] The epic text my mentor sent me during a recent mastermind when I was struggling to come up with a question[19:50] How my question helped to connect me to Jay Shetty, co-founder of House of 1212 (the agency that now represents me) [25:46] When I knew that Jay Shetty/House of 1212 was the right choice[27:38] The exact framework I now use for asking results-driven questions that you can apply to your own businessFor complete show notes, visit: jasminestar.com/podcast/episode347

Ok, ok, so if you listened to my recent conversation with Rory (Episode 341: How to Discover Your Uniqueness and Gain the Recognition You Deserve), you might have asked yourself: How exactly do I make money after I do the work to build my brand?In other words: how do I use this information to build a profitable business and not just have a shiny brand?If that was your question, then this episode is for you, my friend. Grab a notebook or open a Google doc and get ready to furiously take notes as Rory spills the tea on what to do to use your uniqueness to serve others AND make a profit.Click play now to hear Rory and I talk about:[02:16] Building a Brand and Making Money[03:06] Finding Your Brand DNA[05:44] Creating Trademark-Worthy Frameworks[08:14] Investing in Writing Your Own Story[09:53] Crafting a World-Class Presentation[15:40] Using the Power of the Pause[21:51] Monetizing Personal Brands[24:20] Giving Away Everything for Free (aka Rory’s content strategy)[26:02] Monetization Strategies (you’ll want to write these down)[30:45] The Importance of Referrals[31:30] Generating Leads Online (hint: it’s all about the DMs)[36:25] Selling without Pressure[39:33] The Rule of 10 (or how to create loyal followers)[43:39] Finding uniqueness and creating contentIf you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup and listen to his previous episode on the Jasmine Star Show about building a brand right >>HERE<<.A little bit more about Rory:Rory Vaden, MBA, CSP, CPAE is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time. A recognized expert in business strategy and leadership, insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television, and in several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 4 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 leadership speakers in the world by Inc Magazine and was recently inducted into the professional speaking Hall of Fame. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast.For complete show notes, visit: jasminestar.com/podcast/episode346

Have you ever found yourself in the middle of a pivot?Perhaps you’ve ended (or are moving away) from one aspect of your business (or even your entire business) and you’re moving towards something else - but aren’t fully sure what that something else is.You feel both confident in your decision and uncertain about what’s next … and are looking for a framework on how to navigate this “middle” season.If you’ve been in this place - or perhaps you’re there right now - then this episode with Sam Parr is exactly what you need.Click play right now to hear our conversation about pivoting and business building, including:[04:34] Sam’s definition of the “messy middle” of a pivot[05:55] The 4-way Venn diagram Sam uses to help figure out what’s next and determine product market fit[08:00] Sam’s “research and plot” method to learning from others[13:10] The importance of measuring risk - and how to do it[23:30] How to figure out whether you’re in alignment with a potential life or business partner[30:35] What counting the cost means - and how it makes a difference[38:28] How Sam thinks about negative feedback and uses it to growIf you want to learn more about Sam, you can follow him on Twitter or Instagram at @thesamparr. You can learn more about Hampton at joinhampton.comFor complete show notes, go to jasminestar.com/podcast/episode345

I think this episode should come with a warning: Do not listen unless you want practical tips on how to increase your sales without sounding sales-y.That’s right - this episode is a conversation that I had with Jason Marc Campbell on his Selling with Love podcast and it felt so practical and honest that I asked him if I could share it with you.(Thank you, Jason!)If you want to promote your offer but are struggling to do so in a way that feels both strategic and authentic, you’ll want to click play ASAP and hear our conversation about:[04:59] How to get your first customers to pay you[08:32] Why creating offers that bring your audience along with you is the key to scalable growth[12:35] Why copywriting is one of the most important skills for success in 2023[17:56] The importance of building systems now to create the business you want in the future[21:04] What my word of the year means to me and how I’m putting it into practice[24:59] How focusing on the transformation over the transaction in a sale is the key to building a business people can’t help but rave aboutClick >>HERE<< for full show notes.

This episode is not what you think.Yes, it’s practical - but it’s also real and honest and a little messy.I get vulnerable and I share that I had a realization last year that I had subconsciously stopped sharing an inside look at my business.If I’m honest - I stopped sharing because I felt uncertain with how I was doing things and I felt exposed. I knew I was doing things wrong, but I didn’t know how to do it right. Sharing that felt like too much.But a few things happened in early 2023 that shifted my perspective - and I recommitted to sharing the journey - the good, bad, and ugly - with you.In this episode, I detailed WHAT happened and the biggest takeaway I learned from it all: avoid dead end questions.(Dead end questions are questions that lead you nowhere and get you stuck. They don’t have logical answers and use the past to prevent the future).If you want to know more about this recent shift in my business AND learn how I’ve opened up possibilities by avoiding dead end questions (and how you can do the same), click play. You’ll hear:[01:25] Why I stopped sharing an inside look at my business[02:54] How sharing the journey in the past has helped me build a strong brand[06:00] The conversation I had with JD before a mastermind that shifted my perspective[08;24] The limiting beliefs I struggled with before attending a mastermind in January[08:55] The vision JD and I created for our business and our family[11:00] The mindset shift that has given me confidence to move forward[15:52] Why JD and I decided to travel as a family with Luna this year[16:49] What dead end questions are - and how to avoid them so you can turn your dreams into realityFor full show notes, visit jasminestar.com/podcast/episode343

Have you ever looked at someone’s life on social media and thought “why does showing up look so easy for them… when it’s so dang hard for me?”If so, you’re gonna want to click play on this podcast to hear the conversation that I recently had with Carly Meyers on her Made For More Podcast. We talked about what it truly feels like to show up for our businesses (hint: even when we know it’s the absolute best thing to do, it can feel hard) and how creating strategic content is one of the most important things we can do as CEOs and business owners. Of course, we also chatted about:[02:28] How results are the key to business growth[05:16] What to do when you’re putting in the work and not seeing the results[09:29] The possibility of change[14:16] How to use comparison to our advantage (hint: it has a lot to do with comparing ourselves TO ourselves)[16:22] How I create content each month[21:49] Whether IG or TikTok is better for sales[29:55] The importance of dedication to your craft and your content[30:49] The centrality of staying open and vulnerable to others[32:01] The skills needed to become a leader and not just a business owner[36:19] The importance of vision in planning for the futureIf you need a reminder that the work of building a business is far from easy but that you CAN do it, then click play now… I think you’ll find exactly what you need.

I gotta admit: I was nervous to record this episode. So nervous that I actually delayed recording this for two days. My mouth felt pasty as I talked. But I knew I needed to speak my truth and share with you how to NOT get business.So if you’re ready to learn from my mistakes and save yourself a little time, heartache, pain, and resentment, click play now to hear:- [02:32] What prompted me to record this episode- [04:04] How I felt when I was second shooting a wedding and the photographer asked me to hand out her business cards- [05:41] The very important lesson I learned about reputation and trust- [08:53] My guiding rule when deciding to work with someone (*hint*: how they treat others is likely the way they will treat you)- [13:29] The importance of clearly stating your terms and never apologizing for them- [14:32] Why I believe your work ethic and ability will be the things that set you apartFor full show notes, visit jasminestar.com/podcast/episode341a

When I started my career years ago, I made a promise to God that if I got to where I wanted I would always share as much as I could of the journey it took to get there. I would do this as a give back - a true testament to pave the way for others.This podcast episode is just that - it’s a recording of a session I had with Rory Vaden, Co-Founder of the Brand Builders Group, and the work we’re doing together to define my brand even further.It’s raw, it’s vulnerable, and it’s not all tied up in a cute bow. I cringe when I think about how awkward it is.This episode isn’t just about me though - in fact, it’s quite the opposite. Rory breaks down a very specific framework that anyone can use as they build their business and expand their impact and influence. If you’re ready to get clear on exactly what your uniqueness is so that you can gain the recognition you deserve, grab something to take notes with and click play right now to hear:[01:04] The importance of starting with the end in mind[03:02] Why I’m sharing this conversation with Rory[07:17] Why building a brand is central to building a business[08:37] How to break through the “noise” of others doing what you do (hint: diluted focus leads to diluted results)[11:11] How to figure out the problem you solve for others[35:26] What uniqueness is and how to figure out yours[45:46] Understanding the “cause” and how it relates to the problem you solve[50:38] A summation of the framework Rory uses to help define your brand[57:23] How to get a free call with Rory’s team to dive deep on this framework for yourselfIf you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup and listen to his previous episode on the Jasmine Star Show right >>HERE<<.For complete show notes, visit: jasminestar.com/podcast/episode341

When she said this phrase during our conversation, I scribbled it down as fast as I could. It was truth… with a capital T.I know mindset is trendy and sounds like a “nice to have” in the way that extra guac is always a “nice to have” - but here’s what I’ve learned: it’s a necessity.(So is extra guac… but I digress).In fact, when I started focusing on my mindset several years ago, everything changed in my business and my life. If you’re intrigued by this idea of mindset and want to learn why it’s so powerful and how to get started, then I’d love to invite you to click play and listen to this conversation with Megan Hyatt Miller, CEO of Full Focus. You’ll learn:[02:30] Megan’s story of how she overcame her fear of public speaking by learning to retell the story she had been telling herself about it[07:44] The 3 steps you need to take to stop living a small life and start changing your mindset[10:20] Practical guidance on how to address and move past your limiting beliefs[16:24] How to have access to the kind of actions that will get you the results you want[19:45] How mindset and productivity work together[24:58] What to do when the story you’re telling yourself is holding you back but feels incredibly true[28:11] What to do when something unexpected happens and you get knocked off track[30:58] How to inspire others to work on their mindset[32:24] Swipe copy you can use to encourage others, including your kids and your team.Megan’s new book - Mind Your Mindset - is available wherever books are sold. You can access the free bonuses she mentions at the end of our conversation by going to mindyourmindset.com/jasmine. Full podcast show notes can be found at: jasminestar.com/podcast/episode340

Have you ever found yourself comparing your journey or your results to someone else’s? Have asked yourself questions like: Why hasn’t it happened yet? What am I doing wrong? Why does it feel so hard?If so: you’re not alone. It’s common to use other people’s timelines or results as a measure of what we should do or should have in a certain amount of time.But here’s what I’ve learned about this: I have NO idea how someone got their results. None. And so to compare myself and what I have (or don’t have) is simply a waste of time, energy and focus.Instead of asking “why not me?” I’ve learned to ask different questions - questions like “who must I become to get what I want? What must I learn to get what I want? How must I be patient to get what I want?If you want to know my exact process for getting out of the comparison trap and staying focused on what matters, click play now to hear me share:[00:20] The common questions that we ask when we’re comparing ourselves[02:02] The reality of what we see v. what we don’t see[03:42] The questions that can help us refocus and get results[07:47] The importance of celebrating others[08:29] “What is this all for?” - the question I asked myself a few weeks ago in yoga class and how I answered it[10:36] How to enjoy the process, even when it’s hard[15:16] A summary of the three-step framework I use to move out of comparison quicklyFor full show notes, visit: jasminestar.com/podcast/episode339

Have you ever wanted to have an honest conversation on what it looks like to find contentment as a business owner, especially when others seem to have more and do more? If so, you’re gonna want to click play right now and listen in on the conversation that I recently had with Lindsey Schwartz on the Powerhouse Women podcast.(We also chatted about experiencing and redefining overwhelm, embracing the power of choice, and what friendship looks like for us as introverted business women who care deeply about our families and our businesses… it was one of those conversations you just don’t want to end).For complete show notes for this episode, visit jasminestar.com/podcast/episode338.

Did you know that our brains are more inclined to avoid pain than work towards the thing that we want? In fact - our brains will often do everything they can to “keep us safe” from perceived discomfort or pain.That’s right - as you’re thinking about all the things you wanna do this year and the big ways you want your business to grow, your brain is actually sending out blaring signs like “AVOID THAT. IT MIGHT BE PAINFUL.”In this episode, I walk through the 10 sneaky messages the brain often sends us to keep us stuck - and then I share how we can actually achieve progress by doing the exact opposite of what our brains tell us.Click PLAY now to hear:[0:46] A short story about the time my mentor talked to Gene Kranz without knowing it - and the one lesson he learned[02:36] Why our brains are more inclined to avoid pain than achieve progress[3:13] 10 ways to ensure your business stays stuck in 2023[05:03] What to do if you want to get unstuck[05:49] 10 ways to ensure your business does NOT stay stuck in 2023[08:07] Why we must have the courage to take actionFor complete show notes, visit: jasminestar.com/podcast/episode337

Want to build a wildly successful business? Then you’re gonna want to click play on this episode with Leila Hormozi NOW and be prepared to take notes.(I’m not kidding - this might be one of the most practical episodes you listen to all year).Leila Hormozi is the CEO of Acquisiton.com (a $200 million portfolio company) and in this episode she walks through what she does, how she builds her teams, and what it looks like to embrace the ever-present uncomfortableness of running a business.Intrigued? Click play now to hear:[04:22] What Leila does as CEO of Acquistion.com[10:43] Where business owners get stuck as they build to six figures (and how to move past it)[13:43] Where business owners get stuck as they build to seven figures (and how to move past it)[16:28] How to approach building a team (who do you hire first?)[19:32] The importance of setting expectations about the company culture and work required for a role[30:03] How Leila led her team through COVID, while asking them to work nights and weekends[36:17] How to lead from a place of authenticity[40:39} What led Leila to start creating content[44:48] The mindset shift Leila chose that enables her to handle stress in a more productive way[47:09] Why Leila actively seeks to practice things that make her uncomfortable[49:42] What Leila learned after a piece of content went viral and wasn’t received as she intendedIf you want to learn more and connect with Leila, you can find her on Instagram at @leilanhormozi.For complete show notes, go to jasminestar.com/podcast/episode337

If you’ve listened to the Jasmine Star Show for awhile, you may remember our Crypto Curious series in early 2022 where I - along with my favorite crypto-savvy co host Daniel DiVenere - talked about cryptocurrency, NFTs, web3 and what they could mean for business owners.It’s been a year since our last conversation and things have changed: crypto is currently in a bear market and AI is now the darling of the tech world. I invited Daniel back on the show to have an honest conversation about how we’re thinking about crypto and ways we’ve seen business owners use AI to empower their growth.If you’re curious about AI, crypto, or simply want to be challenged to think in different ways, click play and listen in. You’ll hear us talk about:[00:53] The status of the crypto market[02:09] How much crypto money Daniel lost[03:42] Our current thoughts about the crypto space[07:00] How we see AI being leveraged by businesses right now[10:50] The difference between making AI your business v. incorporating some element of it into your business[12:33] Our experiments with AI so far and how “good” we think it is in providing what we ask for[17:55] What constraints are and how they can be used to grow your business[19:49] Platforms we’ve seen pop up that sell constraints[25:23] How a local business selling donuts could use DALLE-E to get better product photos[27:40] How a business owner could use ChatGPT to write emails