The Jasmine Star Show

Have you ever wondered why some entrepreneurs seem to crush it every time while others feel like they’re spinning their wheels? Spoiler alert: It’s not luck—it’s testing.Today, I’m peeling back the curtain and giving you an inside look at how two incredible entrepreneurs tackled their recent Black Friday promotions. And here’s the kicker: they weren’t afraid to try new strategies, even when it meant stepping out of their comfort zones.In this episode, I’m sharing why testing (not guessing) is the real MVP for marketing and conversions, the behind-the-scenes of a product-based business that 10X’d their Amazon sales, and how a service-based entrepreneur doubled her revenue with a last-minute webinar.Plus, I’ll walk you through how to navigate the ups and downs of testing—and why the results are always worth it.Whether you’re scaling a product line or leveling up your service-based offers, these stories will spark ideas, inspire action, and, let’s be real, probably make you say, “I can totally do this.”Are you ready to stop guessing and start testing? Let’s go!Click play to hear all of this and:(00:00:00) Why testing isn’t just a buzzword—it’s the secret sauce to entrepreneurial success(00:02:01) The key difference between a theory and a test (and why it matters for your business)(00:04:52) The essential questions you need to ask before mapping out your next big strategy(00:07:35) Why adding an educational twist to your content could unlock higher conversions(00:09:33) How product-based businesses can test, tweak, and scale smarter(00:10:33) Why Meta ads are a goldmine for customer insights, retargeting, and boosting sales(00:15:26) Managing the mindset game: How to tackle the emotional ups and downs of testing(00:33:30) The ultimate takeaways from Amanda and Abby’s game-changing promotionsListen to Related Episodes:How to Ask Questions that Get ResultsCreating Content, Testimonials, and Your Next Offer | Q&AConnect With Amanda and Abbi:Bloom Owl (Amanda’s Company)Abbi Kirsten Collections (Abbi’s Company)📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode526

Leads. Clients. Sales. Growth. We all want them, but what’s the best way to get them?Turns out, the answer isn’t more hustle—it’s better marketing. And in this episode, I’m breaking down the exact strategy that’s changing how I attract, nurture, and convert leads in 2025.I recently attended a mastermind in Napa hosted by marketing legend Brendon Burchard, and one takeaway hit me hard: The key to marketing isn’t just selling—it’s creating belief, offering a better way, and building a sense of belonging.That’s what we’re diving into today.🔑 Here’s what you’ll learn in this short but powerful episode:✅ The 3B Marketing Framework (Belief, A Better Way, and Belonging)✅ Why changing your environment can change your business growth✅ How to dazzle your leads (and why that’s essential for conversion)✅ How I’m applying this framework to grow my leads in 2025If you’ve been struggling to attract new leads—or feel like your marketing is falling flat—this episode is for you. Let’s transform your marketing and make 2025 your best year yet!🔥 Action Step: After listening, tag me on Instagram @jasminestar and share your biggest takeaway!Click play to hear all of this and:[00:00] The Key to More Leads: It’s Not What You Think[02:18] Why Changing Your Environment Changes Your Business[05:07] The Difference Between a Rest Trip & a Recharge Trip[07:23] The 3B Marketing Framework: Belief, A Better Way, Belonging[10:24] The Power of Challenging Your Audience’s Beliefs[13:20] How to Position Your Offer as the “Better Way”[16:31] Why People Need to Feel Like They Belong (and How That Drives Sales)[18:35] How I’m Implementing the 3B Framework in 2025Listen to Related Episodes:Selling without Feeling Sales-y | Interview on the Selling with Love PodcastLetting Your Marketing Work For You with Billy GeneHow to Build an Irresistible Brand with Brittany Driscoll📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode525

Have you ever thought you were headed in one direction, only to find yourself on a completely different path? That's exactly what happened to me at the Modern Elder Academy (M.E.A.) as part of a leadership accelerator program. I went in expecting a DEEP dive into business, but what I found was something far more profound: a complete shift in the way I see personal growth and transformation.This isn’t your typical “business as usual” episode—it’s my personal reflection into how we grow, transform, and evolve as entrepreneurs and individuals. I’ll be sharing personal stories (including that one time I went on a three-hour hike in high tops) and practical takeaways that you can apply to your business and life today.This episode is my way of keeping a promise I made years ago: to share what I’ve learned so you can avoid some of the mistakes I’ve made and grow your business with clarity and purpose!Click play to hear all of this and:(00:03:01) How a hike through New Mexico ended up not being about nature (at all) but about uncovering deeper connections and unexpected clarity(00:06:01) Biggest takeaways from the M.E.A. experience and how they reshaped the way I approach life and business(00:06:58) Why the questions you’re asking yourself might be the very thing holding you back—or propelling you forward(00:08:00) The power of having a “wisdom book” as the secret weapon you didn’t know you needed(00:10:40) Redefining disappointment and learning to use it as a tool for recalibrating expectations and reality(00:12:33) The concept of liminality—the in-between space where growth and clarity often begin(00:13:37) The anatomy of transformation, starting with the courageous act of letting go(00:17:09) Navigating the messy middle—the hardest yet most transformative part of any big change(00:20:25) The key ingredient for stepping into the next chapter of your life(00:24:20) The difference between a fixed mindset and a growth mindset and why it matters in transitional momentsListen to Related Episodes:How to Ask Questions that Get Results7 Pivots in Business Led to THIS MomentHow to Build Your Self Trust to Make Better Business Decisions📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode524

Have you ever felt like leadership is a lonely road? Keith Ferrazzi is here to prove otherwise.In this episode of The Jasmine Star Show, I’m sitting down with Keith—executive team coach, keynote speaker, bestselling author, and founder of Ferrazzi Greenlight—to uncover the secrets of high-performing teams, radical collaboration, and why leaders should never "eat alone." Oh, and did I mention that this conversation was so powerful that I restructured my team meetings at the start of 2024 because of Keith’s work? Yeah, it’s THAT good.Here’s what we dive into:✔️ Why relationships are the key to long-term success in business✔️ The shift from leadership to "teamship" (and how it changes everything)✔️ How to build a culture of candor, trust, and accountability in your team✔️ The 3 biggest shifts you can make TODAY to improve collaboration✔️ How to connect with the right people—even if they’re outside your current networkKeith’s wisdom has shaped how Fortune 500 teams operate, and today, he’s giving us an inside look at how small business owners and entrepreneurs can apply these strategies, too. Grab a pen (trust me, you’ll need it!) and let’s dig into this game-changing conversation. 🎧Click play to hear all of this and:00:00 - How a single introduction led Jasmine to Keith Ferrazzi04:10 - The story behind Never Eat Alone and the power of building authentic relationships09:30 - What is "teamship" and why is it the future of leadership?13:20 - The three shifts every leader needs to make for better collaboration21:45 - How to create a team culture of candor and accountability30:10 - Jasmine’s personal leadership challenge (and Keith’s advice for fixing it)38:00 - The 5 “packets of generosity” that open doors to powerful relationships42:35 - Final takeaways: How to apply these strategies in your business todayListen to Related Episodes:Building a Growth-Oriented Team with Leila HormoziFour Unique Strengths to Have in Business and How to Develop ThemFive Things My Team and I Do to Stay Productive and Reach Our GoalsKeith Ferrazzi is a leading executive team coach, entrepreneur, and bestselling author known for his work on relationships, leadership, and organizational transformation. His books, including Never Eat Alone and Leading Without Authority, have changed the way businesses and leaders think about collaboration.🔗 Learn more at Ferrazzi Greenlight📖 Check out his latest book📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode523

Want to know the real reason some content gets clicked while others get ignored? It’s all in the TITLE. Whether you’re naming a podcast episode, YouTube video, masterclass, newsletter, or even your next big offer—how you title it makes ALL the difference.In this episode, I’m breaking down the 5 must-know strategies for crafting titles that stop the scroll, attract your dream audience, and ultimately drive sales.These aren’t just ideas—I’ve tested them in my own business, my podcast, and my YouTube channel, and I’m spilling everything so you can use them, too!Click play to hear all of this and:(00:00:38) Why benefit-driven titles attract more clicks(00:01:54) The right way to use keywords without sounding robotic or gimmicky(00:03:40) How to frame your titles positively to inspire action(00:05:23) My go-to title formulas(00:06:10) Real-life before-and-after title makeovers so you can avoid the mistakes I’ve made🎧 Listen to the full episode, Get Your Content Discovered: How to Optimize Your Titles for 2x Intrigue, >>HERE<<Episodes Mentioned:The BEST AI Strategies to Grow Your Business with Chris WinfieldHow to Price Your Offer to Increase SalesBusiness Lessons That Will Make You A Better Entrepreneur📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode522

Have you ever wondered how a single moment of frustration could transform into a lifelong loyalty? In today’s episode, we’re diving into how to turn even the messiest client moments into opportunities to build trust and strengthen relationships.(Yep, even when everything feels like it’s hitting the fan, there’s a way to turn it around!)I’ll share the surprising power of the service recovery paradox, some real-life lessons (like the time I accidentally double-booked a wedding client—yikes!), and practical strategies you can start using today to handle client hiccups with confidence and grace.Whether it’s a missed expectation or a full-blown mistake, how you handle it can make all the difference.Click play to hear all of this and:(00:00:00) The service recovery paradox and its impact on customer satisfaction(00:02:29) The inevitability of client issues and the importance of response(00:03:31) My 4-step framework for assessing client problems and mending relationships(00:04:30) The first step in the framework is all about focusing on understanding the issue(00:04:30) Step two is about evaluating the client relationship to determine if it’s worth salvaging(00:04:30) Step three and the importance of setting clear expectations moving forward(00:05:29) Step four and the power of trusting your gut in deciding whether to continue the client relationship(00:06:24) My personal experience with a challenging client experience and the importance of making amendsListen to Related Episodes:How to Create Team Systems and Operations That Simplify Scaling and GrowthHow to Identify and Lead A, B, and C Players for Business SuccessHow to Become a Better Speaker and CommunicatorHow to Build Long-Lasting Client Relationships in Business📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode521

Ever felt like you're constantly hustling but still not getting the traction you want? Been there, done that, got the t-shirt.In this episode, I join Alex Sanfilippo, founder of PodMatch, for a raw and real conversation about finding clarity in your business, podcast, and content strategy.Too often, we get caught in the hamster wheel of "more." More followers. More downloads. More visibility. But what if true success isn’t about more—but about being clear on who you serve and how you show up?Alex and I break it down in a simple 4-part framework:✔️ Internal Clarity – Knowing what you want and why.✔️ External Clarity – Clearly identifying who you serve.✔️ Projected Clarity – Communicating your message the right way.✔️ Perceived Clarity – Making sure others see you the way you want to be seen.Along the way, we drop hard-earned lessons, real-life struggles (hello, podcast rankings obsession!), and practical steps to simplify your strategy, avoid burnout, and grow with purpose.Whether you're a business owner, podcaster, or content creator, this episode will challenge you to get clear on what really matters—so you can ditch the overwhelm and focus on what actually moves the needle.🎧 Click >>PLAY<< to hear all of this and:[00:00] Behind the scenes: Why this episode is different[01:45] The hustle, the madness, and the lie of online business[07:34] The internal battle: Are we chasing numbers or impact?[10:54] The #1 question that made me rethink my podcast strategy[13:53] How podcast rankings trick us into chasing the wrong thing[18:42] My identity crisis: Who I serve vs. who I want to serve[21:42] The shift that led to multi-six-figure results in 6 months[25:50] The difference between popularity and profitability[30:05] My new tagline for 2025: “Jasmine Star, she 10X’s your business”[35:39] Actionable tips: How to book more podcast interviews (without wasting time)🔗 Connect with Alex:Alex Sanfilippo is the founder of PodMatch, a platform that helps podcast hosts and guests find their perfect match for interviews. He is also the host of Podcasting Made Simple, where he shares strategies for podcast growth, audience building, and leveraging podcasting for business success.Website: PodMatch.comInstagram: @ajsanfilippoPodcast: Podcasting Made Simple📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Let’s get real for a moment—how often do we see marketing that leans on fear, pressure, and scare tactics? It’s all about the “buy now or else” vibes. But what if there’s a better way?In this episode, I’m flipping the script and diving into possibility marketing—an approach that inspires action by showcasing what’s possible for your audience.I’ll share my personal story (including some cringe-worthy moments with cayenne water cleanses—spoiler alert: don’t do it!) and how shifting from fear-based messaging to possibility-driven storytelling can transform the way you connect with your customers.Click play to hear all of this and:(00:00:35) Why inspiring clients is more effective than scaring them into action(00:01:57) My personal struggle with weight and the negative impact of fear-based messaging(00:05:36) My three-step framework for possibility marketing(00:07:44) How to audit your content from your ideal client's perspective to inspire action🎧 Listen to the full episode, Four Secrets to Unstoppable Marketing, >>HERE<<Listen to Related Episodes:How to Attract Higher-Paying Customers Through Your Pricing StrategyHow To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode519

Have you ever thought about the perseverance it takes to keep going, even when the journey feels impossibly tough?Today I’m sharing one of the most reflective episodes yet—a deep dive into the lessons that shaped my 2024 and the people who had the biggest impact on my year.This isn’t just a highlight reel. It’s about grit, growth, and the gold we’re all searching for amidst the dirt.This episode is personal, it’s real, and it’s for anyone who needs a little encouragement to keep digging for the gold in their own life.Click play to hear all of this and:(00:00:50) Why I decided to reflect on the people who significantly impacted my life and business in 2024(00:01:39) Insights from my experience with Gary Vaynerchuk, focusing on perseverance and authenticity(00:06:01) My perspective and commitment to my goals moving forward(00:06:58) Learnings from my mentor, Susan Sierota, who believes in me even when I doubt myself(00:07:47) The 3 coaching styles that made a big difference for me this past year(00:08:30) How Susan's time audits helped optimize my productivity(00:10:58) Meeting Alex and his help in realizing that God was trying to get my attention(00:16:31) The power of looking for gold amidst challenges(00:19:00) The importance of going inward for personal growthListen to Related Episodes:How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary VaynerchukStrategies that Have Transformed My Business with (My Coach) Susan Sierota📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode518

Have you ever wondered how much of your communication happens without saying a word? In today’s episode, I’m chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.This conversation goes beyond body language—it’s about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.If you’ve ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!Click play to hear all of this and:(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales(00:04:27) How to spot key nonverbal signals when hiring the right talent(00:10:44) The secret that separates effective sales calls from the ones that miss the mark(00:13:19) Why authenticity is your superpower for winning more sales(00:16:58) The link between self-worth and selling—and why it’s about more than your pitch(00:21:25) The biggest lessons poker can teach you about strategy and decision-making(00:30:05) Values vs. principles—and why principles might be the better focus for your business(00:44:56) How to make quick hiring decisions when they’re necessary but not ideal(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics(01:02:11) Why detailed responses matter for fostering better communication on your teamListen to Related Episodes:How to Create More Meaningful Relationships in BusinessHow to Become a More Effective Leader [Growth Challenge: Day 3]How to Create Team Systems and Operations That Simplify Scaling and GrowthConnect With Blake Eastman:Instagram: @blake_eastmanWebsiteNewsletter: https://nonverbalgroup.com/newsletterFor full show notes, visit jasminestar.com/podcast/episode517

Have you ever hired someone with all the best intentions, only to realize things aren’t going as planned? Trust me, I’ve been there—and I know how hard it can be to navigate those moments as a leader.In this episode, I’m pulling back the curtain on how I approach those uncomfortable (but necessary!) conversations with team members. I’ll share my four-step framework for crafting effective performance reviews—the exact system I wish I had when I first started building my team.If you’re dealing with underperformance, wondering how to have that talk, or just looking to sharpen your leadership skills, this episode is packed with real-life examples and actionable tips to help you make confident decisions that feel both firm and fair.Click play to hear all of this and:(00:00:26) My experience with hiring and the importance of having clearly defined roles and expectations from the beginning(00:00:56) How to evaluate the first 30 days of a new hire's performance and when to make the decision to implement a performance improvement plan (PIP)(00:02:54) Why you need to have an open conversation regarding performance(00:04:43) How to adapt a performance improvement plan based on personal circumstances(00:08:20) How employees' responses to feedback can indicate their commitment to growth and the organization(00:10:02) Why you need to hold employees accountable to reinforce growth and development expectations🎧 Listen to the full episode, How to Identify and Lead A, B, and C Players for Business Success, >>HERE<<Listen to Related Episodes:Five Things My Team and I Do to Stay Productive and Reach Our GoalsHow to Become a More Effective Leader [Growth Challenge: Day 3]📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode516

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←Content creation can feel overwhelming—like a never-ending to-do list that doesn’t always deliver results. But here’s the truth: when you align your content with a clear strategy and a strong purpose, it becomes your most powerful business tool.In today’s episode, I’m thrilled to introduce you to Tallene and Sirak—two brilliant entrepreneurs who turned their passion for helping the PCOS community into a thriving business. They’ve mastered the art of showing up consistently, overcoming self-doubt, and creating systems that make content feel effortless (and effective).We’re breaking it all down: from the mindset shifts that made the biggest impact to the nitty-gritty of their content strategy. This conversation is packed with actionable tips and insights to help you create content that connects, converts, and grows your business.Click play to hear all of this and:(01:39) Meet Tallene and Sirak—a powerhouse duo in content creation and business(03:13) What does relatable content really mean and how to turn it into a thriving community(05:15) The game-changing power of video content(06:27) Overcoming self-doubt and leaning into authenticity(08:30) How the pandemic reshaped their business and sparked new opportunities(10:21) Making a bold career leap to go all in on the business(14:03) Why batching content is THE ultimate efficiency hack(17:01) Organizing content ideas into buckets to streamline your strategy(19:08) Recording 12 pieces of content in a day? Yes, it’s possible(22:29) How to stay agile as algorithms evolve(29:00) Content that grows your business versus content that grows your brand(30:05) Navigating the highs and lows of creating content with your partner(36:47) Mastering the first three seconds: how to hook your audience instantly(43:30) The ROI of content creation and why it’s always worth the effort(44:38) Connection over followers: what truly drives conversionsListen to Related Episodes:How I REALLY Feel About Creating Content in Public [6 min]How to Create Content That Removes Objections and Increases Your SalesCreating Content, Testimonials, and Your Next Offer | Q&AConnect With Tallene & Sirak:Instagram: @pcos.weightlossWebsite: https://www.pcosweightlos.orgFor full show notes, visit jasminestar.com/podcast/episode515

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←Ever feel like balancing your personal life and business goals is a never-ending tug-of-war? Same. But here’s the thing—it doesn’t have to be.That’s exactly why I recorded this episode—to pull back the curtain on how I map out my year, align my goals, and prioritize what truly matters without losing sight of what I love most.This time, I’m bringing you along on my recent business planning retreat in the breathtaking Park City, Utah. And let me tell you, it wasn’t just about setting big goals—it was about merging personal aspirations with professional dreams in a way that feels authentic and doable.From building snowmen with my family to hashing out bold strategies with my team, I’ll share the lessons, frameworks, and honest conversations that have reshaped how I approach yearly planning as a founder, a leader, and (let’s be real) someone still figuring it all out.Click play to hear all of this and:(00:02:29) How my COO and President bring the perfect mix of systems, strategy, and heart to our business planning sessions(00:05:21) Warren Buffett’s 25-5 rule: the game-changing prioritization method that’s reshaping how we work smarter, not harder(00:06:10) The magic of focusing on just five key initiatives—and how it’s transformed our approach to scaling(00:08:02) Why building your business like a marathoner (not a sprinter) is the secret to long-term success(00:11:31) The inside scoop on our exciting new offer designed for ambitious entrepreneurs ready to take things to the next level(00:13:14) Why redefining core values isn’t just about words—it’s about building an organization you’re proud to lead(00:18:27) A candid and heartfelt team conversation that brought clarity, connection, and big-picture alignment to our goalsListen to Related Episodes:Quarter 3 Review: Laying Bricks for BIG Lead AcquisitionsEavesdrop on a Private Call with Me and My Business MentorFor full show notes, visit jasminestar.com/podcast/episode514

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←In this episode, we’re getting down to business—literally. I’m pulling back the curtain on the secrets to creating a digital offer that doesn’t just sell…but sells BIG.Here’s the deal: Whether you’ve tried selling before and felt discouraged by the results, or you’re dreaming about creating an offer but don’t even know where to start, this episode will give you exactly what you need to move forward with clarity and confidence.Because here’s what I know: Anyone can make money online with just two things: a truly irresistible offer and a proven, repeatable plan to sell it.And the best part? You don’t need special skills or a huge following to make it happen.I’ll show you how to create an offer that’s so good, people can’t wait to hand you their credit card. Then I’ll teach you how to use my Repeatable Revenue Plan to sell it over and over again—predictably, consistently, and with way less stress.Click play to hear all of this and:🎯 What makes an offer irresistible: You already have the knowledge to create something people want. Now I’ll show you how to package it in a way that solves their key problems and feels like a no-brainer purchase.🔁 The Repeatable Revenue Plan: My step-by-step framework that has generated over $23 million in sales (and counting!). You’ll learn how to set it up once and use it again and again for consistent results.💡 What really makes people buy: Why urgency is the ultimate sales secret, and how to use bonuses, discounts, and deadlines to inspire action.For full show notes, visit jasminestar.com/podcast/episode513

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Ever wondered what it's like to build, sell, and then buy back your own company?You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.Click play to hear all of this and:(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.(00:07:24) How backers can supercharge your campaign.(00:08:46) The details of Cathryn's first crowdfunding victory.(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.(00:12:51) The key to setting up your timelines and delivering on customer expectations.(00:13:31) How to know when it’s time hire help.(00:16:03) How Cathryn got invited to Tony Robbins’ event?(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.(00:19:59) How to innovate in a category packed with competition.(00:28:07) Why being a problem-based company trumps being product-focused.(00:28:47) What happens when business partnerships go south.(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.(00:46:20) Why Cathryn decided to take back the reins at BestSelf.(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.Listen to Related Episodes:Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Identify and Lead A, B, and C Players for Business SuccessConnect With Cathryn:Instagram: https://www.instagram.com/cathryn.lavery/Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/For full show notes, visit jasminestar.com/podcast/episode512

Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitalofferThis series has become a listener favorite, and to be honest, it’s one of my favorite episodes to create each quarter! There’s something about pausing to reflect on the wins, the setbacks, and the moments that shaped the journey—it’s like capturing the messy beauty of growth in real-time.Today is no different. This is my fourth "Laying Bricks" episode, and I’m taking you behind the scenes of 2024 to show you exactly how I’m building the foundation for an incredible 2025. We’re talking transparency, hard-earned lessons, and the real (sometimes unglamorous) work that goes into building something BIG.Consider this your open invitation to see the process—the small steps, the bold risks, and the trust it takes to believe that every single brick matters. Let’s get into it!Click play to hear all of this and:(00:01:49) What inviting 20+ seven-figure entrepreneurs into my home taught me about team structure, scaling systems, and embracing the messy, beautiful reality of growth(00:05:49) Three game-changing takeaways from the mastermind that could spark your next bold business move(00:07:53) Systems are the secret sauce. Let’s talk about why clear, scalable processes are the ultimate growth hack for your business(00:10:10) My trip to Jackson Hole for a mastermind with a male-dominated group revealed unexpected lessons and fresh perspectives(00:12:21) Collaboration is a growth multiplier. Here’s how working with others opens doors to resources and opportunities you might not see coming(00:13:21) Why creating content isn’t just a nice-to-have—it’s your superpower for standing out in a crowded market(00:16:17) Mentoring for the Inc. Magazine and UPS Small Business Challenge wasn’t just about helping others—it was about reflecting on my own growth too(00:20:34) How one strategic text message led to a pivotal meeting with Natalie Dawson, proving that courage and intentionality pay off(00:24:43) Watching and learning from industry leaders at the High Level Summit and how it inspired new ideas for scaling and innovation(00:26:29) How stepping onto the stage at Pasadena City College pushed me to think bigger about the future of work and my role in shaping it(00:32:50) Learning from Brendan Burchard’s event in Napa: How marketing, funnels, and long-term strategy play a role in building a thriving business(00:33:45) My strategic content plan for a MASSIVE launch and why starting early makes all the difference (hint: it’s all about breathing room and impact)(00:38:47) The magic of our leadership retreat in Deer Valley and how it brought crystal-clear focus to my 2025 goals(00:42:30) Why blending personal and professional goals for 2025 unlocked clarity, alignment, and excitement for the year ahead(00:44:17) My 2025 mantra: flow. Let’s talk about embracing the unexpected with grace, adaptability, and a whole lot of faithListen to Related Episodes:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesQuarter 2 Review: The Actions I Took to Build My FutureQuarter 3 Review: Laying Bricks for BIG Lead AcquisitionsFor full show notes, visit

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Today, we’re diving into one of my favorite game-changing strategies for launching: collaborations.Lemme share a lesson that took me years to learn: partnering with the right people can take your launch from meh to mind-blowing.In this episode, I’m sharing everything you need to know about collaborations—what makes them powerful, how to find the right partners, and how to ensure it’s a win-win for everyone involved.If you’re launching a course, a membership, a product, or anything that needs attention, collaborations are the fastest way to expand your reach, build credibility, and close more sales.Click play to hear all of this and:(00:02:52) How partnerships can explode your reach, build trust, and make your launches pop(00:03:50) How to decide the goal for your collaboration (it could be visibility, credibility, or sales)(00:04:50) My go-to strategies for using collaborations to amplify visibility and buzz(00:09:41) Creative ways—like bonuses and giveaways—to turn collaborations into conversions(00:14:57) How to choose collaborators whose audience aligns with yours(00:16:01) Ready to reach out? Here’s my go-to approach, whether you’re pitching a stranger or sliding into a friend’s DMs(00:17:58) How to set clear expectations and defined roles to ensure a smooth, seamless collaboration(00:19:03) My process of categorizing potential collaborators to make your outreach is super strategic(00:20:04) My top techniques for staying aligned and making partnerships productive(00:21:07) How to track KPIs to ensure your collaborations are more than just feel-good momentsListen to Related Episodes:He Spent $2 on a Million Dollar Business with Eric SiuNetwork and Collaborate to Scale Your Business Faster with Rebecca MinkoffFor full show notes, visit jasminestar.com/podcast/episode510

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←What does it really take to create seven-figure launches? In this episode, I’m answering some of your biggest questions ALL about sales, diving deep into what it means to test, learn, and grow your revenue.Whether you're launching a digital product, promoting your online store, or pushing a new offer, this episode is your guide to making sales without burning out.Plus, I’m also sharing how my team and I transitioned from small beginnings to leading seven-figure launches, proving that success is built through consistent action and lessons learned!Click play to hear all of this and:(00:00) Why success compounds over time and how to keep learning from every promotional period(00:01) How to test sales strategies to find the best one for YOUR busines(00:02) The importance of testing and retesting to refine your sales process(00:04) Why mindset, not motivation, is the key to pushing through tough sales cycles(00:06) Personalized engagement tips that pay dividends during promotions(00:07) How to plan and execute a successful launch timeline(00:10) Strategies to warm up a “cold” audience before a promotion(00:14) How to align your offers with your audience's journey for consistent sales(00:16) Why you don’t need a big audience to succeed and what makes an offer irresistible(00:18) The three elements of a winning digital offer: demand, ease, and duration(00:24) How gratitude can shift your mindset and fuel your success.For full show notes, visit jasminestar.com/podcast/episode509

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←I’m THRILLED to start off the year with today’s guest.I sat down with Jera Bean—social media strategist, video editing pro, and all-around powerhouse—to talk about her journey of launching her first digital course.This isn’t just a story about creating a product; it’s about redefining what’s possible when you approach business with creativity, resilience, and a willingness to take messy action.If you’ve ever felt overwhelmed by the idea of launching a digital product or doubted whether you could make it work, this episode will give you the permission and inspiration to get started. Jera shares the behind-the-scenes of how she went from ideation to creation, from beta testing to licensing her course to major brands—and even schools in Australia.Here’s the best part: Jera didn’t have it all figured out when she started (spoiler: none of us do!). But through intentional action, strategic pivots, and embracing the learning curve, she turned her digital product into a revenue-generating powerhouse—before she even launched it publicly!Click play to hear all of this and:(00:02:22) The magic of owning your “secret sauce” and why it’s key to standing out in business(00:03:21) How to step outside your comfort zone and tackle new topics with courage.(00:05:13) Jera’s journey of creating her first video editing course(00:05:20) Jera’s shift from group coaching to building a sustainable product suite(00:07:14) The timeline to turning a course concept into a fully developed product(00:14:07) Jera’s pivot from creator to social media coach(00:19:20) The concept of licensing a course and how it can create scalable income(00:25:11) How Jera implemented my launch framework, blending live classes with a stellar email funnel(00:26:04) Jera’s first big launch, the lessons she learned, and the importance of setting realistic goals(00:34:10) How affiliate marketing can help you grow your course revenue even further(00:35:04) How Jera’s licensing strategy is creating multiple revenue streams from a single courseListen to Related Episodes:How to Turn Marketing Setbacks into Future SuccessBuild an Offer Suite that Retains Customers and Increases RevenueHow to Price Your Offer to Increase SalesConnect With Jera Bean:Instagram: @jera.beanWebsite: https://jerabean.comFor full show notes, visit jasminestar.com/podcast/episode508

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←One of the biggest lessons I’ve learned after all these years in business is that trust is the lifeblood of your business, so today I’m diving deep into all things reputation and protecting your brand.And because you know I love a good framework, I’m sharing three proven strategies to rebuild your reputation when things go awry.(Trust me, consistent communication and accountability are your best friends in maintaining strong customer relationships.)I’m excited about helping you ensure your business not only survives but thrives on the solid foundation of trust!Click play to hear all of this and:(00:01:02) The power of loyalty (it goes beyond the one purchase)(00:02:56) What a proactive reputation plan looks like—and why you need one like yesterday(00:03:58) How to monitor your social media presence and the feedback you receive like a pro(00:04:57) Why you need a documented brand strategy to help your team know exactly how to handle challenges before they snowball(00:09:06) Uh-oh, something went wrong? Why owning it fast is the first step to rebuilding your audience’s trust(00:11:59) How to invite your audience into the process to build stronger bonds through transparency(00:13:58) The three trust-rebuilding essentials you need to have in your toolkitListen to Related Episodes:Three Sales Strategies to Increase Your RevenueHow to Build Your Personal Brand as a High-Achieving EntrepreneurFour Strategies to Engage Your Audience Before a Promotional PeriodFor full show notes, visit jasminestar.com/podcast/episode507

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←Have you ever wondered what it truly means to leave a legacy in business? Today’s guest, Richard Ryan, is a powerhouse entrepreneur whose journey spans building businesses, pioneering media strategies, and living a life anchored in intention.Throughout our conversation, Richard and I explore the importance of curiosity, adaptability, and strategic thinking in achieving success.We dive into everything from rally cars and starting from scratch to building a coffee empire and redefining success after an IPO.This episode is packed with lessons about legacy, grit, and why how you show up matters more than what you achieve.Click play to hear all of this and:(00:05:00) How digital marketing’s evolution has changed the game for creators and businesses alike.(00:06:19) Why being a subject matter enthusiast is the secret weapon for positioning yourself as an expert.(00:07:19) The intersection of luck, passion, and preparation—and how it creates opportunity.(00:08:34) Why follow-through matters more than ideas and how building the right team can make all the difference.(00:09:01) A peek behind the curtain of Richard’s joint venture with Verizon Media and Hearst Publications.(00:10:00) How to tailor content to a specific demographic to create a fiercely loyal audience.(00:15:48) The exact media strategy blueprint that turned Black Rifle Coffee into a household name.(00:20:12) Lessons from the Wild West of analytics and early YouTube—how Richard stayed ahead of the curve.(00:24:02) How to use current events to inspire a brand’s visibility and market position.(00:24:51) How to manage your time and focus while juggling multiple projects.(00:25:59) The importance of building a bingeable content library to educate, entertain, and emotionally connect with your audience.(00:30:22) How storytelling creates an emotional bond with your audience.(00:33:23) Richard’s life post-IPO and what it means to transition to a publicly traded company.(00:34:20) Making bold moves, from early Bitcoin investments to financial freedom.(00:35:28) The importance of living modestly despite major success.(00:44:50) The importance of enjoying the process, not just chasing the end result.Listen to Related Episodes:I Learned How to Race a Rally Car: Here’s What It Taught Me About BusinessCreating Content, Testimonials, and Your Next Offer | Q&AHow to Create More Meaningful Relationships in BusinessConnect With Richard Ryan:https://x.com/RichardRyanhttps://www.instagram.com/RichardRyanFor full show notes, visit jasminestar.com/podcast/episode506

Have you been feeling stuck or on the verge of a major breakthrough?Maybe you’re contemplating a shift in your business—or even in life—but need strategies to help you make the leap with confidence.Here’s what I’ve learned: small, intentional pivots can lead to massive transformations.Whether it's reintroducing new topics to your audience, overcoming feelings of “not enoughness,” or navigating the challenges of entering new industries, this episode is for you.In this episode, I’m sharing real-life experiences and tactical steps to help you move forward—no matter what obstacles you’re facing.Click play to hear all of this and…(00:00:00) This episode's theme of business pivots and breakthroughs.(00:04:12) How I deal with the feeling of “'not enoughness.”(00:04:57) How small changes in direction can lead to significant life transformations.(00:07:05) The courage (and hard truths) about pivoting.(00:09:49) My tactical approach to reintroducing new topics to my audience gradually.(00:11:20) The importance of storytelling in content creation during a pivot.(00:12:27) The vision I have for my company.(00:17:07) The importance of strategic thinking and grace in navigating business decisions.(00:17:38) My morning journaling practice and its impact on my mindset.(00:18:23) How living with abundance and scarcity shaped my courage in business.(00:19:55) The challenges and learning experiences of transitioning to a SAAS company.(00:22:27) The importance of having a strong team and my vision for future projects.(00:23:13) My approach to hiring and finding the right talent for my team.(00:26:33) My thoughts on writing job descriptions that attract the right candidates.(00:36:59) How to ensure you make progress in business.(00:37:56) How discipline ultimately leads to personal freedom.(00:49:35) My personal experience as a woman in male-dominated spaces and the importance of representation.(00:52:34) Advice I’d give my daughter about taking risks and living her truest life.For full show notes, visit jasminestar.com/podcast/episode505📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧Connect With Jen:InstagramFacebookWebsiteListen to Related Episodes:How to Deal with Negative CommentsHow to Create More Meaningful Relationships in Business5 Mindset Shifts for Business Growth

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←You’re not going to believe me when I say this…Your past launch (yeah, the one that didn’t go as planned), it's actually one of your greatest assets. It holds the exact lessons you need to refine your strategy and come back stronger than ever.So instead of seeing it as a failure, see it as the foundation for your next, more powerful, and strategic launch. Because, that launch? It’s going to be your best one yet.In this episode, you’ll learn a framework that’ll help you recover from past business experiences and how to rebuild your self-belief and motivation around launching. I hope it serves you well!Click play to hear all of this and…(00:00:00) The importance of learning from each launch to refine your future strategies.(00:01:56) How I felt hosting a live call with no attendees.(00:05:52) Why you should recognize your feelings and analyze what went wrong.(00:06:52) Three areas of your strategy you need to evaluate.(00:07:52) The need to adapt strategies based on insights gained from past launches.(00:08:52) Ways to rebuild confidence and motivation after a setback.(00:09:00) How to set clear goals to refocus and regain excitement for future launches.(00:10:00) My timeline for preparing and executing a successful launch.(00:12:52) Why you should (and how to) visualize a successful launch outcome.For full show notes, visit jasminestar.com/podcast/episode504Listen to Related Episodes:How to Price Your Offer to Increase SalesHow to Create an UNFORGETTABLE Customer ExperienceThe Mindset to Embrace When Creating a New Offer

Wanna know one of the biggest productivity lessons I’ve learned over the years?Not all hours are created equal.This is what I mean: There are certain times of the day when you’re operating at your absolute best—when your focus is sharp, your energy is high, and you can power through tasks with ease. And then there are other times when even the simplest task feels like a slog.The key is to identify those golden hours of productivity and maximize them by scheduling your most important work during that time. It’s not about working more; it’s about working smarter and using your energy when it’s at its peak.Whether you're struggling to stay focused or feeling overwhelmed by daily tasks, this episode has actionable steps to help you regain control of your schedule.Get ready to learn how to identify and automate repetitive tasks to save time, prioritize the important over the urgent, and assess and optimize your time allocation.Click play to hear all of this and…(00:00:00) Jasmine introduces the episode's focus on improving productivity and making more time(00:00:55) The importance of recognizing that not all hours are equal for productivity(00:02:10) How I schedule my day to be most productive(00:04:55) What it means to start multiplying your time and how to do it(00:06:49) The importance of scheduling recurring tasks to maintain efficiency(00:08:42) The tasks I outsource and why(00:13:03) My action item for you to increase your own productivity(00:13:58) What it means to “budget your time” and how to do it(00:15:02) Why I (sometimes) feel resistance when it comes to budgeting and how it relates to time management(00:17:36) How to audit your time to improve productivity(00:18:29) What I realized from doing my own time audits (spoiler alert: I was losing time)(00:19:14) The importance of focusing on the important over the urgent(00:20:11) Three things you need to know about time audits for yourself and/or your team.For full show notes, visit jasminestar.com/podcast/episode503.As Mentioned in This Episode:The Influential Personal Brand PodcastListen to Related Episodes:Quarter 2 Review: The Actions I Took to Build My FutureThis is The Real Reason You’re Not Being Productive with Rory VadenGary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)

Ready to learn how the Social Curator team raised over $550,000 in under an hour without traditional fundraising?I’m sharing the behind-the-scenes story of how me and the team fundraised $555,000 in 60 minutes flat!Originally aired on the Cubicle to CEO podcast with Ellen Yin, this conversation dives into the EXACT strategy, mindset, and execution that made this feat possible.Click play to hear all of this and:(00:01:10) My Cubicle to CEO Story (aka my leap into entrepreneurship)(00:04:31) How pivoting to online products set us up for scalable success(00:06:15) How moving into the tech world changed the game for our company(00:12:29) The secrets to my community-first funding strategy(00:16:09) The behind-the-scenes logic that made this irresistible offer a no-brainer(00:19:59) How we figured out the sweet spot in pricing for this investment opportunity(00:23:21) The psychological magic of FOMO and how we used it to spark action(00:25:53) The nerve-wracking moments before the sale—and the electrifying results that followed00:27:04) The power of connecting 1:1 to build trust and lasting relationships(00:28:30) How to choose the best time to launch your offer(00:34:25) Wondering how to put money to work? I walk through how every dollar was spent(00:38:57) Why staying unattached to outcomes helps you win regardlessListen to Related Episodes:How to Get Faster Running Your BusinessCreating Content, Testimonials, and Your Next Offer | Q&AThe Secret to Building Customer Loyalty and Increasing Revenue [9 min]Connect With Ellen and Cubicle to CEO:Listen to Cubicle to CEOConnect With Ellen on InstagramFollow Cubicle to CEO on Instagram📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode502

You probably know this by now: I’m highly introverted.But in business, there are things I must do despite the fact that they don’t come naturally. Speaking. Creating content. Networking. While, yes, sometimes these things can feel draining, they’re essential to growing our businesses and building relationships.That’s why I was so excited to sit down with Nick Gray, the mastermind behind hosting successful events and making meaningful connections. He’s the author of The 2-Hour Cocktail Party and has built his career around bringing people together—even when it doesn’t feel natural.In this episode, Nick shares tips that can make events and networking less overwhelming, especially for introverts like me.Click PLAY to hear all of this and…(00:00:00) How to host parties and network (even when you’re an introvert.)(00:02:01) The struggles I face with mingling at events and feeling awkward in social settings.(00:04:42) Nick’s advice on leaving events discreetly (AKA The Irish Exit.)(00:05:29) Doing this ONE thing helps introverts feel more comfortable at events and parties.00:08:52) How Nick grew his museum tour business.(00:11:59) How I REALLY felt hosting my team for a Christmas party.(00:14:26) Nick’s brilliant advice about what to prioritize during a party or event.(00:16:11) What the best time to make a connection at a conference is.(00:32:40) Nick’s tips on how to create connections as the host of an event.(00:37:08) The BEST way to make an introduction to someone.(00:40:40) An overview of Nick’s business model and revenue streams.(00:46:09) Nick’s storytelling techniques.(00:48:57) The significance of audience reactions during live events versus online content.(00:50:04) The complexities of sharing personal experiences with online audiences.(00:54:10) Nick’s checklist of essential tasks to complete before hosting an event.For full show notes, visit jasminestar.com/podcast/episode501Listen to Related Episodes:How to Create More Meaningful Relationships in BusinessEmotional Intelligence in Leadership: How You Can Develop, Practice, and Improve It[9 min] Embracing Feedback to Grow Personally and ProfessionallyMentioned in this Episode:Nametags (Nick Recommended)

Are you feeling stretched thin, juggling everything from strategy to day-to-day tasks?Believe it or not, there is a solution. With the right hire to handle day-to-day logistics, you can shift from putting out fires to focusing on the long-term vision and growth of your business. (I can feel your eyes lighting up!)In this episode, we’re discussing how operational support allows entrepreneurs to finally focus on what they do best while positioning their businesses for sustainable growth.Click play to hear all of this and…(00:00:00) How to find an operations specialist to help alleviate overwhelm in your business.(00:04:32) Reasons CEOs need to hire someone to handle operations.(00:05:31) What I learned while interviewing seven-figure entrepreneurs.(00:06:29) How operational support allows CEOs to maintain focus on vision and strategy.(00:07:26) The overwhelm entrepreneurs can face when scaling.(00:08:29) The importance of asking the right questions to identify the ideal operations support.(00:11:14) The significance of hiring a COO and the impact on business growth.(00:12:25) How to create a clear job description for the COO role.(00:15:03) The difference between a Chief of Staff and a COO.(00:16:54) What makes job listings effective.(00:18:55) The traits and responsibilities of an ideal operations specialist or office manager.(00:25:39) How to attract the right operational candidates.For full show notes, visit https://jasminestar.com/podcast/episode500Listen to Related Episodes:Five Things My Team and I Do to Stay Productive and Reach Our GoalsHow to Create Team Systems and Operations That Simplify Scaling and GrowthIs It Ever Ok to Move a Deadline?📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

I don’t know about you, but I can almost hear the New Year bells ringing, and I seriously CANNOT wait.For me, it’s all about the crisp and exciting energy of possibility in the air… which brings me to today’s episode: it's time to talk about how we’re making next year the one where everything changes.In today’s episode, I’m diving into the five mindset shifts I’m bringing with me to make sure we’re not just dreaming big, but actually making it happen.(Pro tip: For the best listening experience, feel free to listen as you set up your mistletoe 😉)Click play to hear all of this and:(00:00:54) How to prioritize the important over the urgent (because let’s be honest—drowning in everyone else’s “urgent” requests is no way to move forward).(00:04:04) Why constraints are actually your superpower when it comes to making quick decisions and fresh ideas.(00:08:10) What it means to shift to a future-first mentality (a.k.a. making decisions today that set you up for a future you can’t wait to live).(00:10:43) The power of celebrating every small win along the way.(00:13:31) Moving beyond the black-and-white and learning to grow in the gray areas.Listen to Related Episodes:How to Build Your Self Trust to Make Better Business DecisionsThree Ways to Remove Comparison and Become Unstoppable8 Mindset Shifts to Transform Your Relationship with MoneyFor full show notes, visit jasminestar.com/podcast/episode499

When she asked me this question, I had to pause… “Think of the tasks you aren't feeling confident about—are you clear?As our businesses grow, it's common to feel stuck—not because we're not making progress, but because we lack clarity on the direction we should be moving in.This right here is exactly why I invited Erin Weed to be a guest on the podcast today.Erin believes that we'll be able to connect the dots (and connect with others) when we take the space to gain CLARITY.So, here’s my gift to you today: a framework to uncover your core motivations and align your actions with your true purpose.This process has transformed my life, and my hope is that after this episode, it starts transforming yours too!Click play to hear all of this and:(00:07:09) How clarity sparks confidence and builds powerful connections.(00:15:29) The 'Resonance-Meter' (aka, your new favorite tool for making aligned choices.)(00:16:44) How to hone in our intuition and make savvy business moves.(00:18:21) The framework to balance hard data with gut feelings for stellar decisions.(00:18:43) Erin’s “head hardcore” formula for crystal-clear decision-making.(00:25:01) The power of clarity in boosting confidence and connections in business.(00:27:56) A heart-to-heart about the personal toll it took when I was chasing the wrong kind of success.(00:29:34) The real cost of living out of alignment with your true self.(00:38:03) Erin’s “Word of the Week” practice (and how it can help us stay motivated).(00:41:32) The science of human vibrations and how they impact our business.(00:43:39) The reveal of my OWN core word.Listen to Related Episodes:Taking Strategic Risk in Business: How to Determine Whether a Decision is the “Right” OneBuilding Confidence with Ease: How I’m Becoming the 3X Version of MyselfFive Mindset Shifts For Business GrowthConnect With Erin Weed online:Instagram: https://www.instagram.com/erinweedFacebook: http://facebook.com/erinweedWebsite: http://erinweed.comFor full show notes, visit jasminestar.com/podcast/episode498

Imagine this...You’re wrapping up the most successful promotional launch you’ve ever had.…Sales? Sky-high.…Your team? Already popping the champagne.…Your goals? Absolutely shattered.But what made this launch so different? You tapped into the power of authentic conversations and built a thriving community, connecting with your audience on a deeper level than ever before.Not sure where to even begin? Got you.In today’s episode, I’m sharing four game-changing strategies to engage your audience before you even start your next launch. Get ready to transform how you connect and convert with your ideal client.Click play to hear all of this and…(00:00:00) The importance of engaging your audience before promotional periods.(00:00:55) How to generate excitement before promotions.(00:05:04) How to make a private community a success before a launch.(00:06:51) How to use challenges and contests to increase engagement and excitement.(00:09:39) Examples of gamification strategies.(00:10:34) How referral programs can expand reach and leverage customer trust.(00:11:33) The benefits of creating a waitlist to gather warm leads for promotions.(00:13:39) Top tips on creating exclusivity and urgency around your waitlist.(00:14:37) The importance of engaging in meaningful conversations with your audience.For full show notes, visit jasminestar.com/podcast/episode497📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

What if your next level of success requires stepping into a version of yourself you haven’t even met yet?This week, we’re celebrating the 500th episode of The Jasmine Star Show with a deep dive into how you can embrace a new identity that aligns with your vision for growth.Here’s the truth: staying in your current identity can hold you back from the transformation you desire. (And honey, you’re meant for that transformation.)That’s exactly why, in this episode, I’m sharing my personal experience of growth, how focusing on your gains (not gaps) can shift your entire outlook, and the emotional resistance we often face when stepping into a new version of ourselves.By the end of this episode, you’ll learn practical steps to redefine your identity and become the person your success is waiting for.Click play to hear all of this and…(00:00:00) How you can win $500 by leaving a review (this week, only!)(00:01:01) My personal story of self-discovery and the importance of stepping away from work addiction.(00:03:38) How to evolve beyond fixed identities and explore diverse roles in life.(00:05:38) The mindset shift that has helped me tremendously in business.(00:06:22) How to identify your emotional challenges when pivoting;(00:08:23) How to handle opposition from others during the reinvention journey and the importance of persistence.(00:09:19) How you can push past self-doubt and focus on strengths for confidence and growth.(00:10:18) Your final action step for this challenge.For full show notes, visit: https://jasminestar.com/podcast/episode496Listen to Related Episodes:How to Turn Sales Objections Into Opportunities [13 min]How to Create More Meaningful Relationships in Business5 Mindset Shifts for Business Growth

Lemme preface by saying this: you don’t need an elaborate, well-thought-out plan for restarting.You just need to restart.But sometimes, having a framework helps, especially when it comes to bouncing back stronger and more focused. It gives you a roadmap to move forward with confidence and consistency. So if you’re ready to reclaim your momentum, let’s dive into the framework that’ll help you do just that!Reminder: leaving a show rating and review (this week only!) will give you the opportunity to win $500!Click play to hear all of this and…(00:00:00) An overview on restarting projects, routines, or mindsets.(00:00:28) Five steps designed to help you restart effectively.(00:00:56) The importance of removing negative feelings to facilitate your own growth.(00:03:11) Three actionable strategies to reclaim identity and reframe quitting as a learning experience.(00:04:57) The importance of reflecting on past failures to extract valuable lessons.(00:06:02) Prompts and techniques for journaling to identify patterns and prevent future derailments.(00:07:01) Guidance on developing a structured “Restart Plan”.(00:08:56) The importance of establishing supportive habits to maintain motivation and consistency in the restart process.(00:09:59) Your action step to take after you listen to this episode.For full show notes, visitjasminestar.com/podcast/episode495

Have you ever wondered what separated great leaders from the well,...the not-so-great leaders?Why is it that some leaders can inspire action while others struggle to gain even a modicum of respect?The difference often lies in their ability to connect deeply with their teams, communicate a compelling vision, and embody the values they promote. How do you learn to develop this leadership style?Enter the Goldman Framework, a five-part leadership model designed to help you cultivate the skills and mindset necessary for impactful leadership. And that’s exactly what you’ll learn in this episode.After you listen, make sure to leave a rating and review (this week only!) for a chance to win $500!Click play to hear all of this and…(00:00:00) Overview of this episode's focus on emotional intelligence and how you can win $500 by leaving a review this week.(00:00:56) The importance of self-awareness and methods to improve it.(00:02:07) The self-regulation techniques that helped me when feeling anxious.(00:05:36) The importance of intrinsic motivation and its impact on productivity and retention.(00:07:44) How to make team meetings more effective and make team members feel more comfortable.(00:09:47) How to continue to develop your emotional intelligence and become a better leader.For full show notes, visit jasminestar.com/podcast/episode494.Listen to related episodes:Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My FutureReinventing Yourself: Ready for Your Next Chapter?

Let’s be real: business is hard.You might feel like you’re hitting roadblock after roadblock, but what if I told you that those failures are the stepping stones to your biggest growth?Every setback is an opportunity for a breakthrough—if you know how to learn from it.In today’s episode, I’m pulling back the curtain on my four-part framework for turning failures into powerful lessons that can fuel your business growth.This isn’t just about bouncing back—it’s about coming back stronger, more resilient, and more equipped to handle whatever comes your way. Ready to turn your failures into wins?Click play to hear all of this and…(00:00:00) Details about the five-day growth challenge and how you can win $500 by leaving a review this week.(00:01:03) How failures build resilience and the necessity of learning from setbacks.(00:01:56) My personal experience with launching an online course and the lessons I learned from failures.(00:05:56) How to improve your self-awareness and humility.(00:08:53) How to improve decision-making and learn from past lessons.(00:10:52) Your action step.For full show notes, visit jasminestar.com/podcast/episode493Listen to Related Episodes:Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItHow to Take Bigger Business Risks with Chase JarvisReinventing Yourself: Ready for Your Next Chapter?

I’m filled with immense gratitude as I type this…This week, we’re celebrating two major milestones: our 500th episode and the fifth anniversary of The Jasmine Star Show!And to say thanks to you (yes, YOU!), the team and I are kicking off a 5-Day Growth Challenge. We’ll be sharing a short episode every day this week filled with strategies to help you overcome challenges, achieve your goals, and unlock your full potential.Bonus: If you leave a review during these five days, you’ll be entered to win $500!In today’s episode (Day 1!), you’ll learn how to navigate ambiguity, make decisions without clear outcomes, and see complexity as an opportunity for growth. Make sure to stay til the end to get your action step!Click play to hear all of this and…(00:00) The five-day growth challenge and celebration of the podcast's 500th episode.(00:00:53) The importance of making decisions amidst uncertainty in business.(00:01:49) The necessity of adapting to ambiguous situations in entrepreneurship.(00:03:33) How to view complexity as an opportunity for growth rather than an obstacle.(00:06:58) How to improve your self-awareness.(00:07:54) My (very) personal experience preparing for a business pitch amidst uncertainty.(00:10:16) My action step for you!For full show notes, visit jasminestar.com/podcast/episode492Listen to Related Episodes:How to Turn Sales Objections Into Opportunities [13 min]How to Create More Meaningful Relationships in Business5 Mindset Shifts for Business Growth

The Jasmine Star Show has hit not one, but TWO major milestones this week!We’re celebrating our 500th episode and the fifth anniversary of our podcast journey. It’s been an incredible ride, and I couldn’t have done it without your unwavering support and love.As a token of appreciation, the team and I are hosting a 5-Day Growth Challenge. Each day this week, we’ll share a short, growth-driven episode with one small action you can take at the end.And the best part? Leave a rating and review this week, and you’ll be entered to win $500!To kick off the challenge, this special episode is all about the new realities that come with personal and professional growth.Click play now to hear all of this and…(00:00:00) How to win $500!(00:01:58) The challenge of letting go of relationships that no longer serve your growth.(00:05:04) How to confront and manage fear as a signal for growth.(00:08:12) My evolving definition of success (beyond external achievements.)(00:11:16) The importance of self-awareness in personal and professional growth.(00:12:23) The pressure to continuously achieve and the importance of celebrating growth.For full show notes, visit: jasminestar.com/podcast/episode491Listen to Related Episodes:Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My FutureReinventing Yourself: Ready for Your Next Chapter?

Have you ever wondered how some businesses seem to effortlessly keep their customers coming back for more?That's exactly what we're diving into today...the secret sauce behind customer lifetime value (LTV) and how YOU can harness its power to grow revenue without having to find new customers.Listen to hear five actionable strategies that will not only increase your LTV but also transform the way you think about customer relationships.Take notes, because this right here is how you turn one-time buyers into lifelong fans.Click play to hear all of this and:(00:00:44) How to boost your bottom line (hint: It starts with prioritizing the customer experience).(00:01:08) How to tailor your message to build loyalty and grow your sales.(00:03:43) The power of a subscription model to keep your customers coming back without chasing them down.(00:04:45) The key to building real trust and having your customers raving about you.(00:05:55) The one tactic to make your offer fun and increase customer engagement.(00:07:42) How to effectively upsell and cross-sell offers.🎧 Listen to the full episode, Understanding and Increasing Your Customer LTV (Lifetime Value): Five Strategies to Make More Money From the Same CustomersListen to Related Episodes:How to Create an Unforgettable ExperienceThree Sales Strategies to Increase Your RevenueHow To Turn Sales Objections Into Opportunities [13 min]Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode490

Have you ever wondered why some products just fly off the shelves while others gather dust?Well, lemme tell you...it’s not just about what you’re selling, but how you’re pricing it.In this episode, I dive deep into five psychological pricing strategies that can boost your sales and attract those higher-paying customers you’ve been dreaming about.My one invitation is to take these insights and turn them into REAL actionable steps, so you can see results. And trust me, you’ll want to.These strategies aren’t just theoretical—they’re practical, proven methods that can transform your business (just as they’ve transformed mine)!Click play to hear all of this and:(00:01:18) The specific number of options you need to provide to make the preferred choice more attractive.(00:03:01) How to increase the perception of affordability by just tweaking a few numbers.(00:07:15) How offering packages can increase perceived value.(00:11:32) Understanding the power of limited-time offers (and using ethical scarcity!).(00:14:17) Why “most loved” or “most popular” products naturally drive more sales.🎧 Listen to the full episode, How to Price Your Offer to Increase Sales: https://podcasts.apple.com/us/podcast/how-to-price-your-offer-to-increase-sales/id1479619320?i=1000645974302Listen to Related Episodes:How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires: https://podcasts.apple.com/us/podcast/how-to-increase-your-sales-by-uncovering-your-dream/id1479619320?i=1000629173885How to Double Your Revenue in 60 Days with a Proven Launch Plan: https://podcasts.apple.com/us/podcast/how-to-double-your-revenue-in-60-days-with-a/id1479619320?i=1000647639063📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode489

If this episode resonated and you want to dive deeper with revenue generation from offers, sign up for the waitlist for Your Biggest Launch Ever and be first to know when doors open!>>>>>>>>>>>>>>They’re asking questions about your other offers…They've reached their initial goals…They’re raving about their experience…These are just a few of the signs that a client (or customer!) is ready for the “next steps” with you.And this is why you must have a strategic offer in place for them. Trust me, you’ll not only retain their business but also deepen your relationship with them, helping them solve bigger problems.In this episode, you’ll learn how to create offers based on testing and data, Enhancing customer experience through a defined client journey, and maximize your lifetime value (LTV) through strategic offers.Click play to hear all of this and…(00:00:00) The concept of a client continuum and its importance for business success.(00:00:43) My first digital offer and how it fit with my others at the time.(00:02:38) Why having a client continuum is crucial for retaining customers and increasing revenue.(00:05:25) The benefits of having a strategic “next step” for your clients.(00:06:27) How a clear path improves customer experience and engagement.(00:06:27) The importance of increasing your LTV (lifetime value) and how to do it.(00:07:25) How a well-defined client continuum can differentiate your business from competitors.(00:08:20) Steps to define your ideal client's journey.(00:09:14) Tips for implementing a client continuum for your business.(00:13:26) Strategies to create easy transitions for clients to upgrade within the continuum.(00:14:21) Signs that indicate when a client is ready for a higher-tier offer.(00:17:20) Your action step to complete after you listen to the episode.Listen to Related Episodes:How to Create an UNFORGETTABLE Customer ExperienceUnderstanding and Increasing Your Customer LTVHow to Build Long-Lasting Relationships in BusinessFor full show notes, visit jasminestar.com/podcast/episode488

What if you could secure your DREAM client with just one compelling pitch?Bookmark this episode because today, I’m breaking down my four-step process to crafting and delivering a pitch that’s not only authentic but also highly effective.And yes, I know that pitching can be nerve-wracking, but it doesn’t have to be. With this approach, we’ll turn those nerves into confidence and land the clients, brand partnerships, or investment opportunities we’ve been dreaming of.Click play to hear all of this and:(00:00:29) Why understanding your audience is everything (and how solid research sets up a winning pitch).(00:03:14) My top tips for crafting a pitch that highlights what makes you unforgettable.(00:07:54) Delivering your presentation with confidence and nailing the delivery.(00:12:32) Timing, touchpoints, and how to make your message truly memorable.🎧 Listen to the full episode on this topic, How to Prepare, Create, and Deliver Your Pitch, >>HERE<<Listen to Related Episodes:Three Sales Strategies to Increase Your RevenueHow to Become a Better Speaker and Communicator📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧For full show notes, visit jasminestar.com/podcast/episode487

I still can’t believe I’m sharing this as a podcast episode…It’s uncomfortable.It’s vulnerable.And it’s VERY real.But most importantly, it’s too good not to share because I know it’ll help you on your own journey.Susan Sierota’s mentorship has been, dare I say, life-changing.Everything from helping me empower my team to run the operations to handling (many) business curve balls.In this episode, you’ll learn how to handle tough situations in entrepreneurship and build confidence in yourself as a leader.Click >>PLAY<< to hear all of this and:(00:00:00) The topic of building a business amidst challenges.(00:01:56) Why I decided to record this raw conversation with my mentor.(00:03:01) How I plan to change the way I create my content.(00:05:03) A struggle I face during important meetings.(00:06:56) The patterns I noticed while journaling.(00:08:52) Amazing advice I got about making important business decisions.(00:11:43) The importance of accepting fears and concerns in the business journey.(00:12:41) The costs associated with business decisions and how to face them.(00:17:35) The importance of being audacious in business and having the willingness to take risks.(00:18:39) The need for entrepreneurs to learn from personal experiences, even if it means facing challenges.Listen to Related Episodes:Quarter 2 Review: The Actions I Took to Build My FutureReinventing Yourself: Ready for Your Next Chapter?Strategies that Have Transformed My Business with (My Coach) Susan Sierota📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode486

Behind every successful entrepreneur is a process for making decisions, managing teams, and overcoming challenges.But how do they develop these strategies?Two key ways: by taking action and learning from others’ experiences.That’s why I created this business Q&A-style episode—to pull back the curtain and share my personal approach to navigating these very challenges.In this episode, you’ll discover methods for simplifying complex topics, strategies for conducting employee performance reviews, and the best ways to connect with your audience online.Click play to hear all of this and…(00:00:51) The importance of asking for testimonials from past clients, regardless of how much time has passed.(00:01:51) My #1 tip for handling performance discussions with employees.(00:05:39) The best way to connect with potential buyers online.(00:11:44) My approach (and unique perspective) to balancing my roles as a mother and entrepreneur.(00:15:29) My strategies for breaking down complex topics into digestible frameworks.(00:18:34) The importance of taking action to climb out of difficult situations.(00:21:33) How to acknowledge being in a difficult place and realizing personal power to change circumstances.(00:22:22) The steps to take when you’re feeling lost.(00:23:15) How to view struggles as opportunities for growth and transformation.For full show notes, visit: jasminestar.com/podcast/episode485📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

What if I told you that business plateaus can be a good thing? Hear me out…A plateau can signal a need for a fresh perspective, a new strategy, or a deeper understanding of your market.It's an opportunity to pause, reflect, and re-evaluate your business goals and systems.Sometimes, the most significant growth happens not during periods of rapid expansion, but during these moments of stillness and introspection.In this episode, you’ll learn how to recognize and address plateaus early, set and hit 10X goals in your business, and stay proactive to avoid future plateaus.Click play to hear all of this and…(00:00:00) What it means to go through a business plateau.(00:00:56) Signs of stagnation in business growth and the need for assessment.(00:01:59) How I overcame a plateau in my business.(00:03:09) The Ten X principle and why it works when setting ambitious goals.(00:04:05) One of the best ways to grow your business.(00:07:51) How to make plateaus launching pads for breakthroughs.Resources Mentioned in This Episode:Scaling Your Business Effectively with Jereshia Hawk: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000669794530How to Reach IMPOSSIBLE Goals with Dr. Benjamin Hardy: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=100065713996710x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode484

The concept of maximizing time is deeply personal for me…I’m convinced that time is our most valuable resource because it’s the one thing we can’t get back.I’m SUPER specific about how I manage my time—especially when it comes to my inbox!I had the pleasure of chatting with Nick Sonnenberg, CEO of Leverage and an operational efficiency consultant. This conversation is a must-listen for anyone looking to streamline their communication (and increase productivity as a result!).Nick has a brilliant framework for getting organized—it’s called the CPR method—and he’s going to break it all down for us.We’ll dive into how systems, tools, and better communication can not only make your business run smoother but also give you the freedom to focus on what really matters.(Spoiler alert: It’s not about hustling harder!)Click play to hear all of this and:(00:01:10) The real deal on why mastering email can revolutionize your business productivity.(00:04:22) Why businesses today are drowning in communication chaos and how you can break free.(00:05:54) The story behind Nick’s first productivity app, Calvin, and what it taught him about business.(00:10:06) How to handle the rollercoaster ride of rapid expansion.(00:12:35) Navigating financial struggles and bouncing back from debt after your business structure falls apart.(00:13:18) The power of staying confident under pressure (your secret weapon for pushing through tough times).(00:14:36) Nick’s secret to reclaiming his time? A serious audit that exposed where time was being wasted.(00:15:00) How to supercharge your productivity using the CPR framework.(00:16:12) How to find focus in business by niching down and outsourcing.(00:17:11) Nick’s email management strategy to reach inbox zero.(00:21:00) How consulting businesses today can pivot for sustainable scaling.(00:34:30) Nick’s recommended tools of the trade for seamless communication and task management (that’s how they stay on top of it all).(00:52:19) How AI is transforming team productivity (get ready for 2025).Listen to Related Episodes:Five Things My Team and I Do to Stay Productive and Reach Our GoalsHow to Create Team Systems and Operations That Simplify Scaling and GrowthIs It Ever Ok to Move a Deadline?Connect with Nick Sonnenberg:LinkedInBook — Come Up For Air📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader 📧For full show notes, visit jasminestar.com/podcast/episode483

Do a gazillion questions come up when you think about expanding your business?…What will my competition be like?…Will my messaging land?…How can I stand out and make a great first impression?If you’re squinting your eyes, wrinkling your nose, and nodding your head yes, GOOD. These questions are exactly what you should be asking. They’re the starting point for navigating business expansion.In this episode, you’ll learn the key elements of a successful go-to-market strategy, the prep work that goes into expanding, and how to create an unforgettable launch event.Click play now to hear all of this, and…(00:00:00) The importance of a well-defined go-to-market strategy for achieving revenue goals.(00:01:07) A personal (and embarrassing) story that happened to me at a speaking event.(00:03:52) The times you would need a go-to-market strategy.(00:04:53) The first phase of market expansion and what it entails.(00:07:53) How you can better understand your competitors and differentiate your offers when entering new markets.(00:12:27) Why you MUST identify growth opportunities in your new market before expanding.(00:15:29) How to adapt your messaging to resonate with the specific pain points of the new audience.(00:16:31) How to reassess your pricing strategies to align with your new market.(00:18:33) Strategies for effectively launching your brand and offerings to the new market.(00:20:32) How you can build trust quicker in your new market.(00:21:43) Ways you can create excitement to encourage initial sales AND future purchases.For full show notes, visit jasminestar.com/podcast/episode482Listen to Related EpisodesHow to Price Your Offer to Increase SalesHow to Create an UNFORGETTABLE Customer ExperienceThe Mindset to Embrace When Creating a New Offer

It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat.I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.Click play to hear all of this and:(00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper.(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).(00:06:02) How Google became a brand people love, without ads. (Yes, really!)(00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere.(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.(00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes).(00:24:46) When to let go of what’s no longer working and pivot—without regret.(00:26:57) Seth’s #1 mantra for success: “This might not work.”Listen to Related Episodes:Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795Connect With Seth Godin:Seth’s new book, This is Strategy: https://geni.us/thisisstrategySeth’s blog: https://seths.blog/Follow Seth on Instagram: https://www.instagram.com/sethgodin📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧For full show notes, visit jasminestar.com/podcast/episode481

Welcome to your Marketing State of the Union address.Yes friend, today, we're diving into what's actually working right now, but more importantly…How to set up your business to WIN in 2025.(Can you tell that I lo(ooo)ve thinking ahead?)Joining me today is none other than Eric Siu, a powerhouse business owner and agency operator. We’re getting into the nitty-gritty of marketing strategies that truly make a difference and shedding light on the real, behind-the-scenes realities of running a successful business.We’re also debunking some of the BIGGEST myths out there (especially the ones business influencers love to spread about hiring CEOs and managing holding companies).Eric’s advice? It’s right up my alley—practical, no-fluff, and incredibly down-to-earth. I have no doubt you're going to love this conversation as much as I did!Click play to hear all of this and:(00:01:29) What’s really happening in marketing right now? Here’s the truth behind the trends.(00:04:07) Why trying to do it all can lead to chaos.(00:05:17) How to know if YOUR best next step is to hire a top operator.(00:06:39) What a holding company truly is and the benefits they bring for business growth.(00:17:54) How to leverage affiliate marketing to maximize your revenue.(00:28:33) Thinking of starting your own agency? Eric’s secrets to getting started on a budget.(00:29:00) Marketing services that are hot right now and where new opportunities lie.(00:29:47) How to avoid burnout and boost profitability as a new agency owner.(00:34:34) The best framework to set standards of excellence for your team.(00:36:07) How to give constructive feedback publicly while keeping it positive and productive.(00:47:11) How agency business models are evolving—what Eric sees on the horizon.(00:48:01) The key to managing business risks while maintaining steady revenue.(00:50:22) What’s next in marketing? Eric’s take on future trends and staying ahead of the game.Listen to Related Episodes:How to Audit Your Current Business Strategy for Sustainable Growth5 Mindset Shifts for Business GrowthFlash Fire Business Q&A: My Personal Insights and Marketing StrategiesResources mentioned:Agency Owners AssociationConnect With Eric Siu:Instagram: https://instagram.com/ericosiuFacebook: https://www.facebook.com/singlegrain/Website: https://singlegrain.comFor full show notes, visit jasminestar.com/podcast/episode480

Ready to learn what’s been working, what hasn’t, and where my focus is as I reflect on the past three months? GOOD.As raw, uncomfortable, and vulnerable as these conversations can be, I record them so you can learn from my experiences—the highs, the lows, and everything in between.In this episode, I’m taking you behind the scenes of my business as I reflect on the bricks I laid in Quarter Three and share key moments from the first two quarters of 2024.If you're interested in how I’m building momentum brick by brick—focusing on my ideal client, refining my offers, and creating strategies to grow my business—this episode is packed with insights, honest reflections, and actionable takeaways to help you do the same. I hope it serves you well.Click play to hear all of this and…(00:00:00) An overview of my "Laying Bricks" series and a reflection on the first two quarters of 2024.(00:02:37) My TOP focus for the third quarter.(00:03:33) The first brick I laid in Q3 and how it helped me identify the needs of my ideal client and gaps in the market.(00:04:30) The three key questions I kept in mind when doing market research.(00:08:12) The importance of having a valuable offer rather than just focusing on messaging.(00:09:06) The second brick I laid in Q3 and how it’s given me access to new opportunities.(00:12:10) The difference between corporate and event-style speaking tracks and what I’m currently pursuing.(00:14:05) The third brick I laid in Q3 and how it’s freeing up my time as a CEO.(00:16:48) The strategies I’m using to build my email list and the importance of segmenting your audience.(00:19:58) The fourth brick I laid in Q4 and how it’s helping me be more productive.(00:21:45) An honest overview of the month of July in my business.(00:24:30) The importance of defining your target audience before the branding process.(00:25:21) A heartfelt moment with JD (my husband and business partner) about professional challenges and growth.(00:28:15) My strategy for inviting seven-figure entrepreneurs to attend Mastermind and why I chose personal outreach.(00:30:46) What I’ve learned from conducting sales calls.(00:34:09) My VeeCon2024 experience and the thing that surprised me the most.(00:42:46) A discussion on achieving balance while pursuing business goals and aspirations.(00:44:33) My honest feelings and thoughts after being surrounded by highly successful people.(00:45:39) The importance of preparing for the level of success you desire.(00:47:53) The transformative experience I had at a mastermind retreat in Santa Fe, New Mexico.(00:49:46) What I hope to accomplish during our leadership retreat with my team.For full show notes, visit: jasminestar.com/podcast/episode479Listen to the Rest of the “Laying Bricks” Series:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New Opportunities: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000653304891Quarter 2 Review: The Actions I Took to Build My Future: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000660886964📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

>> Sign up for my FREE LIVE CLASS: Create a Lead Magnet: Your Step-by-Step Guide to Attract Dream Customers: http://jasminestar.com/leadmagnet << Let’s be real: we all have plenty of emails in our inbox, and getting someone to subscribe these days takes more than just saying “Don’t forget to subscribe to my newsletter!”People are selective with their time and inbox space, so if you want them to hand over their email, you must offer something they truly find valuable.Because even though, yes – inboxes are flooded, your email list is still one of the most powerful tools you have to build relationships and grow your business.In this episode, you’ll learn how to brainstorm and test opt-in (AKA freebie or lead magnet) ideas, my five-step framework for creating lead magnets, and how to effectively market them.Click play to hear all of this and…(00:00:00) The topic of lead generation and the importance of trust in attracting clients.(00:01:00) The definition of lead magnets and why you should have them to build trust.(00:02:01) Why email is the best tool for maintaining contact with potential clients.(00:03:58) My personal recommendation on how often to create lead magnets.(00:04:51) My five-step framework for creating effective lead magnets.(00:05:44) The importance of understanding your offer and identifying who your ideal client is.(00:07:36) Why you must identify what your ideal client truly needs to know before they invest in your offer.(00:10:17) How to make sure your lead magnet is what your ideal client wants.(00:12:04) Tips on effectively marketing your lead magnet to your audience.(00:14:58) Methods for sharing your lead magnet on social media, podcasts, and through ads.For full show notes, visit: jasminestar.com/podcast/episode478Resources Mentioned in This Episode:Download the Lead Magnet Workbook with 10 ideas for your business: http://jasminestar.com/leadmagnetSubscribe to My Weekly Newsletter: https://jasminestar.com/newsletterListen to the Imposter Syndrome Audio Series: http://jasminestar.com/imposterListen to Related Episodes:Four Secrets to Unstoppable Marketing: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000671645761How to Turn Sales Objections Into Opportunities [13 min]: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000670024823Understanding Client Behavior: Neuromarketing Strategies That Work: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320?i=1000668990288Connect with Me:Instagram: https://www.instagram.com/jasminestarYouTube: https://www.youtube.com/@officialjasminestar

Everyone tells you that the secret to happiness and success is… AUTHENTICITY.But…what does it really mean to be authentic?Today’s guest answers this beautifully by sharing a framework to live with intention, purpose, and best yet: keeping FUN at the center of it all.I’m thrilled to welcome Ben Nemtin, speaker, author, and co-creator of The Buried Life.Ben (so graciously) opened up about his journey from being a collegiate athlete struggling with depression to creating a movement focused on helping people realize their dreams.Click play to hear all of this and:(00:00:19) Why fun is the ultimate gauge for success in life and work.(00:06:25) How to handle high-pressure situations and the anxiety and depression that come with them.(00:09:09) The power of tackling your bucket list while helping others and building your legacy.(00:10:42) Ben’s golden framework for overcoming tough times.(00:11:40) The impact of misalignment on your mental health.(00:16:20) How to find sponsors to keep your dream alive, even when money is tight.(00:17:02) How Ben and his team made a bold pivot.(00:18:41) The behind-the-scenes process of selling his show to MTV while keeping creative control.(00:20:15) Spotting early signs of anxiety and understanding what they’re trying to tell you.(00:20:41) How Ben stepped outside his comfort zone by delivering a top-watched TED talk.(00:25:30) Facing mortality head-on—how confronting death can clarify what truly matters.(00:26:51) Why the fear of failure and judgment hold us back from living fully.(00:34:05) How small actions lead to massive momentum over time.(00:35:16) How to build a personal brand that lasts.(00:36:46) The Bucket List Journal—turning dreams into action (seriously, grab yours!).(00:37:35) Scaling speaking engagements and product sales—Ben’s strategy.(00:39:29) The best accountability tools you can use to guarantee lasting impact.(00:40:23) Ben’s approach to sourcing and distributing physical products efficiently.(00:40:54) Turning events into marketing engines—how post-event buzz can drive product demand.(00:41:19) Amazon vs. DTC—why Ben prefers Amazon for sales (and where DTC could win).(00:43:19) Course creation 101—how to integrate signature keynotes into a learning platform.Listen to Related Episodes:How to Deal with Negative CommentsHow to Create More Meaningful Relationships in Business5 Mindset Shifts for Business GrowthConnect With Ben:Instagram: https://instagram.com/bennemtinLinkedIn: https://www.linkedin.com/in/bennemtin/The Bucket List Journal: https://writeyourlist.com/For full show notes, visit jasminestar.com/podcast/episode477