The Jasmine Star Show

Real talk: there is nothing I want more (not even a lifetime supply of tacos y tapatio) than to see you build the business you so truly deserve.That's exactly why, in this episode, I’m answering questions from business owners just like you to help you reach that next level.From validating business offers through beta testing, to sharing strategies for building an email list with a personal touch, I've got you covered.Click play to hear all of this and…(00:01:13) What I personally recommend doing when beta testing and pre-selling your offers.(00:05:04) My BEST strategies for building and engaging an email list.(00:10:18) Signs indicating it's time to move to the next level in business.(00:13:27) A strategy that’ll give you peace of mind and help you be more productive in life and business(00:18:14) The importance of engagement for business conversions.(00:22:00) The process of making data-driven decisions in business.(00:24:24) The specific metrics and topics I consider when making decisions about my podcast's content.(00:27:39) The one most common (and most important) marketing mistake.(00:29:13) My experience and approach to balancing joy and revenue in business.(00:31:35) How to generate revenue from other aspects of the business to support fun and joy in projects.(00:34:10) A GREAT way to gain experience, proximity, and knowledge from others in the industry.For full show notes, visitjasminestar.com/podcast/episode427

If there was one discussion that could transform the way you view criticism and critiques, this is it.Because here’s the deal: feedback is a GIFT.It's a chance to learn, grow, and become the best version of yourself and create the best possible business.Yes. It might be uncomfortable at times. But not nearly as uncomfortable as wasting time, energy, and money doing things that don’t work or could’ve been done better/faster/smarter.This is exactly why, in this episode, you’ll hear strategies for accepting, processing, applying and—better yet—embracing feedback so that you can experience the massive growth and success you so truly deserve.Click play to hear all of this and…(00:00:15) Getting better at this ONE thing can have the biggest impact on growth and relationships.(00:01:18) What it means to notice patterns and challenges in relationships, including handling resentment and misalignment.(00:01:43) The process of recognizing differences and making the decision to end relationships.(00:03:49) Strategies for processing feedback effectively.(00:04:39) The value of negative feedback and how you can start appreciating and acting on constructive criticism.(00:08:31) The process of turning feedback into actionable steps for improvement.For full show notes, visit: https://jasminestar.com/podcast/episode426

Have you ever heard of the “Million Dollar Tool”?It only costs about $2.25, but it saves chain restaurants over a million dollars in product a year. Can you guess what it is?It’s a rubber spatula.Just scraping out that little bit of dressing, sauce, or whatever from one pan to transfer it into the new pan (instead of the trash) saves them SO MUCH MONEY every single year.So, why am I telling you this?This is a testament that being more resourceful in business (almost always) leads to being more profitable in business. The more you can do with less, the more resilient you will become and the bigger your bottom line will be. (yes and amen)This is exactly why in this episode, you’ll learn techniques and strategies to become more resourceful in business and even how to gamify to make it something that you (and your team) enjoy.Click play to hear all of this and…(00:00:01) How being resourceful helped me TREMENDOUSLY with a college exam.(00:04:26) How YOU can adopt a resourceful mindset.(00:09:11) The technique of mind mapping and how you can use it to spark and connect ideas.(00:16:16) One of my favorite resourceful strategies that I still use today.)(00:22:46) A way to gamify resourcefulness and save money in your team.(00:29:37) One of my favorite repurposing stories that’ll blow your mind (about Henry Ford and wood scraps.)(00:31:59) Three daily exercises to level up your resourcefulness skills.For full show notes, visithttps://jasminestar.com/podcast/episode425

Wanna know what really holds entrepreneurs back?… it’s not lack of funds.… it’s not lack of time.… it’s not lack of influence.It’s the story they’re telling themselves around these perceived “limitations”.**But the good, no GREAT, news: You can tweak, change, and rewrite the story however many times you need to.In fact, in this episode, Megan Hyatt Miller, the CEO of Full Focus, shares exactly how to rewrite and believe your new story. (Because let’s be real: if you don’t believe your new story—it won’t work.)Click play to hear all of this and…(00:00:40) How to identify the story you’re telling yourself.(00:02:01) The role the brain plays in interpreting events and the importance of questioning the stories we tell ourselves.(00:02:59) The importance of creating a new, positive story to replace the old, limiting one.(00:05:19) How to reframe our thoughts.(00:08:37) A lie business owners often tell themselves.(00:10:30) Megan’s personal health example to show how changing the story can lead to different actions and results.For full show notes, visit:https://jasminestar.com/podcast/episode424

I have four words for you…GET. IN. THE. ROOM.Doors locked? Go through a window.No windows? Climb to the roof and go through the vents.And once you do get in the room (because if you want to bad enough, you will), remember: you belong there just as much as anyone else does.This is just one of the many, MANY mindset shifts I’ve made over the past couple of decades. And in this episode, you’ll learn my top five mindset shifts that have transformed my business.Click play to hear all of this and…(00:04:49) How I learned to leave room for miracles to happen.(00:14:30) The first challenge I experienced with team trust and how it shaped my mindset in business.(00:16:34) Why I felt SO betrayed and embarrassed while I was at a mastermind I attended.(00:17:38) How I learned to change my negative self-talk.(00:20:10) How my therapist helped me change my self-perception.(00:24:18) An unusual exercise that showed me who my real “opponent” was.(00:25:31) Why I unintentionally pulled back from sharing my life and the impact it had on my relationships.(00:33:31) How I overcame envy, shifted to gratitude, and celebrated others' success.(00:35:34) The unexpected shift that attracted more opportunities to me.(00:39:00) My latest (very large and exciting) investment.For full show notes, visit:https://jasminestar.com/podcast/episode423

Ever wonder what it's like to build a team that's as passionate about growth as you are?These are the kind of people who don't just clock in for a paycheck; they're invested in the journey and ready to make a difference.Lemme tell ya, those team members are out there. It just might take some extra effort to find them.In this episode, Leila opens up about the process of hiring, building, and leading such a passionate team, especially when faced with challenges.Click play to hear all of this and…(00:00:41) How to find employees that are hardwired for growth.(00:03:32) How being transparent online helped Leila find the best candidates who get excited about challenges.(00:06:08) The process of leading a team through tough times, including transparency, setting expectations, and compensating employees.(00:10:32) How to find people who are the right fit for your company.For full show notes, visit:https://jasminestar.com/podcast/episode422

Tell me if you can relate to this…When I get obsessed with something, I start to see a new level of results. But I have to fully immerse myself into that ONE thing and give it my all.You see, being obsessed helps you narrow down your focus and allows you to dedicate more mental energy (and time) to make quicker progress.In this episode I’m spilling the tea on my latest obsession, what I’ve learned and realized in quarter one, and the most creative way I’ve ever pitched myself to be on a podcast. (spoiler alert: the crazy podcast pitch worked!)Click play to hear all of this and…(00:00:16) THIS is how I know I’m about to level up.(00:02:18) The decision (and mindset shift) I made that’ll help grow my podcast.(00:04:21) What the numbers showed me when I analyzed my podcast data.(00:06:12) The experiment I did that helped set me up for future success.(00:08:04) The absolute BEST way to network.(00:13:45) The most interesting thing I learned in Lake Tahoe while spending time with a group of male entrepreneurs.(00:19:06) The most creative way I’ve ever pitched myself to be a guest on a podcast.(00:21:49) The reason I’m glad I attended a mastermind while in the midst of a promotional period (even though I wasn’t sure about it).(00:27:11) The thing everyone wants to avoid even though it helps you grow.(00:29:44) The emotional rollercoaster I went on and how it ended.(00:34:11) How I started finding a balance between work and relaxation.(00:35:16) Why you should reflect on your past experiences and consider them as necessary steps to building.Resources Mentioned:Listen to The Framework You Need When You Pivot with Sam Parr >>HERE<<.Listen to Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio >>HERE<<.For full show notes, visit:https://jasminestar.com/podcast/episode421

Can I be real with you for a moment? I mean, you listen to the podcast so I already know you’re a real one.OK, here I go: I'd rather have someone disappointed, upset, or disliking me for being 100% true to myself, than being a mere carbon copy of who they think I should be.And that’s a special kind of peace that I wish for you, too.In this episode that originally aired on the "I Dare You" podcast with Darrin Johnson, I spill the tea on how I was able to adopt this mindset. You’ll also get a (loving) kick in the pants that’ll inspire you to live a more authentic and purpose-driven life.Click play to hear all of this and…(00:00:01) The path that led me here to this moment.(00:04:13) The exact moment of realization I had about living a purposeful life.(00:08:15) The importance of owning your own decisions.(00:13:20) What you must do to identify your purpose and forge your own path.(00:17:12) Finding inspiration and recognizing envy as signals, taking action to explore and align with one's purpose.(00:19:19) How your purpose can change with actions and experiences.(00:20:09) What I encourage YOU to do to protect your energy (I’m the Queen of this).(00:27:09) What I believe to be a HUGE trust-builder.(00:30:31) My personal approach to creating content.(00:34:15) Jasmine shares her perspective on using social media as a tool for business and time allocation.(00:40:19) What to do when you’re experiencing comparison and how it shows up in these THREE ways.(00:45:07) What I (double-dog) dare you to do.For full show notes, visit: jasminestar.com/podcast/episode420

When it comes to building a *GREAT* team, let’s just say there are some lessons that I learned the not-so-easy way.But that’s ok… because now I’m able to share them with you. (worth it!)Some lessons were as simple and light as implementing mental health days (and scheduling them strategically.)Others, well, let's just say they stung a bit.In this episode, you’ll learn the exact strategies my team and I use to create a more productive, feedback-driven, and mentally healthy team culture. (Psst: I’m even giving you my exact team meeting formula to keep things movin’ and groovin’!)Click play to hear all of this and…(00:01:04) What the whole team and I do (and don’t do) to increase productivity.(00:09:49) How the team and I improve, save time, and reach our goals faster.(00:16:52) Why we implemented monthly mental health days (and the details behind them).(00:17:54) The extra thought that has gone a *long way* for mental health days and holidays.(00:19:40) What every leader must do to foster trust and independence in the team.(00:21:22) The importance of not settling for mediocrity and continuously pushing for improvement.(00:23:06) The risks of complacency and what it can affect in your business.(00:24:09) The number one morale and productivity killer. (Avoid this at all costs!)(00:30:25) Your action step!Sources:- Forbes, *[How To Reduce Unnecessary Meetings At Work](https://www.forbes.com/sites/carolinecastrillon/2023/01/05/how-to-reduce-unnecessary-meetings-at-work/?sh=4d14bc5e4b20)*, Caroline CastrillonFor full show notes, visit: [jasminestar.com/podcast/episode419](http://jasminestar.com/podcast/episode419)

STOP: you’ll need to prepare your hearts for this one…You’re about to experience an inside look with some of the most brilliant minds discussing business, entrepreneurship, and development.How brilliant you ask? Well…Jocelyn Moore: Jay Rockefeller, (the U.S senator) pulled up a seat at the table for her, literally.Chelsea Grayson: American Apparel and True Religion recruited her to be their CEO, and she made them profitable again.Susan Sierota: built and sold a billion-dollar business, and is now my mentor.If you’re ready for a discussion on what it takes to truly make it in business, these women have walked the walk to turn their desires into reality and have some invaluable insights to share.In this episode you’ll hear personal stories of the emotional aspects of entrepreneurship, practical advice on seeking mentors and sponsors, and the answers to some GREAT business questions from my Instagram community.Click play to hear all of this and…(00:00:01) Introductions of the BRILLIANT women in business participating in the roundtable conversation.(00:02:09) How these three women first connected and changed lives (like mine!).(00:03:30) The importance of sponsorship and how it differs from mentorship.(00:07:04) Personal stories of how these women were sponsored and the impact it had on their careers.(00:10:45) What the younger generations need to succeed.(00:13:13) The importance of giving back and supporting other women in their careers.(00:14:38) Advice on choosing a mentor and assessing the return on investment.(00:16:30) Strategies for reaching out to potential mentors and building relationships with them.(00:17:42) The importance of letting relationships with potential mentors develop naturally over time.(00:17:46) A discussion on identifying and leveraging your current network for mentorship.(00:18:53) Debate on paying/charging for mentorship/(00:22:05) The importance of relationships (regardless of the person’s current status or connections).(00:25:52) How to manage expectations and boundaries in relationships.(00:32:29) The right time to launch a product or service.(00:35:46) What you should know BEFORE launching a new offer.(00:45:43) How these women balance personal life and entrepreneurship.(00:50:28) The underlying motivations that drive entrepreneurs.For full show notes, visit:https://jasminestar.com/podcast/episode418

Have you ever wondered how struggling companies turned things around to be successful again?I know I sure have. I always wonder what the bottleneck was…Was it the leadership? The products? The operations? The experience?This is why I was THRILLED to bring on Chelsea Grayson to hear all about her experiences doing this exact thing!Chelsea was sought after and brought in as the CEO of True Religion and American Apparel to make them profitable again.Think: bar rescue, but for renowned retail companies. We love a good transformation, am I right?In this episode, you’ll get an inside look into the rebrand strategies that took place to turn things around for American Apparel and True Religion.Click play to hear all of this and…(00:01:49) Chelsea’s answer to the question, “Can you have it ALL in life?”(00:02:40) Chelsea’s experience as a single mom and the challenges of balancing career and family.(00:06:31) Chelsea’s career progression and the renowned companies she’s been a CEO at.(00:08:19) How she developed the skill of fearlessness in approaching challenging situations at work.(00:09:54) Chelsea’s decision-making process and transition to the role of General Counsel at American Apparel.(00:16:07) Chelsea’s decision to take on a VERY challenging opportunity despite financial limitations.(00:17:52) How Chelsea handles problems step by step.(00:26:10) The details Chelsea implemented in her rebrand strategy at American Apparel that made it profitable again.(00:29:40) The challenges Chelsea faced when revamping the brand at True Religion.(00:38:26) How to get chosen in a career or sector you want to be in.(00:43:38) Chelsea’s personal experience of overcoming a scary situation.(00:46:44) How Chelsea dealt with rejection when she was passed up for a board position.For full show notes, visit:jasminestar.com/podcast/episode417

Ever heard of Satya Nadella, the CEO of Microsoft?Well, let’s just say that back in 2014, Microsoft was well, struggling hard. Their market shares were down, they had a not-so-stellar team culture, and they simply just lacked innovation overall compared to their competitors.When Nadella took over, he knew things had to change. And, so you know what he did? He started with himself, focusing on empathy and humility.He listened to his team and customers and made sure everyone had exactly what they needed to succeed.Under his leadership, Microsoft completely turned things around. They introduced new features and products, like AI and OneDrive. And they made a huge acquisition: LinkedIn, for $26.2 billion. Yep.In this episode, you’ll learn how aiming for your fullest potential serves everyone around you and how to apply my framework, the "three Ps of reaching YOUR fullest potential”, to your business.Click play to hear all of this and…(00:00:01) The truth about reaching your fullest potential.(00:01:05) Maslow's Hierarchy of Needs and how it relates to business and personal growth.(00:03:14) How Satya Nadella made Microsoft profitable again.(00:04:13) Why you should intentionally seek discomfort.(00:06:14) The value of surrounding yourself with a diverse group of people.(00:08:15) What it means to practice intellectual humility.(00:14:44) How your own personal growth can impact the experience and satisfaction of your clients and customers,(00:18:07) How to sell to the highest need in the hierarchy.(00:20:26) The three Ps of reaching your full potential.(00:21:26) My action step for YOU.For full show notes, visit:jasminestar.com/podcast/episode416

¡Es mi cumpleaños, y’all!I think it’s safe to say that the past 12 months have been a potent cocktail of necessary uncomfortability, massive growth, and beautiful challenges. (shaken not stirred)And as I blow out the candles on yet another year, I'm filled with hope, determination, and a deep sense of purpose for the year ahead.But instead of the usual birthday wishes for myself, this episode is all about YOU!In this episode, you'll hear my very transparent and specific goals for the next 12 months—and more importantly—how I plan to help YOU achieve YOURS.Click play to hear all of this and…(00:00:01) My birthday plans and my family's traditions that we still do to this day.(00:08:17) An honest reflection of the past year (the good, the bad, and the ugly!)(00:12:11) How I pushed myself outside of my comfort zone this past year.(00:17:04) What I did this past year to SERVE on a whole new level.(00:19:39) The mindset I carried with me this year in order to GROW.(00:23:06) My TOP three focuses for the next 12 months.(00:24:11) The specific actions I’m taking to achieve my goals.(00:31:41) What I believe to be the most under-utilized marketing component and how you can start doing this ASAP.(00:33:49) An inside look at the investments I plan on making in the next 12 months.(00:35:04) My personal experience with masterminds.(00:35:58) How Gary Vaynerchuk impacted my business mindset.(00:47:11) A HUGE decision I recently made gasp.(00:51:24) The BEST birthday present you could ever give me.As mentioned in this episode:Join my email list >>HERE<< for my weekly newsletters filled with insider business strategy, personal reflections on resilience, and the journey of being a thought leader.For full show notes, visit: jasminestar.com/podcast/episode415a

Ever wondered what it's like to sit on a board?Or, better yet, where to even begin when you're interested in serving on one? Well, wonder no more because Jocelyn Moore is here to share her own personal insights when it comes to all things boards.Jocelyn is a Startup Advisor, and C-Suite Strategist, and check it… she left a role in the U.S. Senate for an unexpected (and pretty-freaking-phenomenal) opportunity with NFL executives.In this episode, you’ll get insider tips on how to secure a board seat and what factors you should consider before accepting boardroom responsibilities.But that's not all. This episode isn't just about the board room; it's about the power of human connection and the potential of genuine relationships.Click play to hear all of this and…(00:01:44) The journey that led to Jocelyn's role as a startup advisor, C-suite strategist, and reputation builder.(00:05:43) What Jocelyn learned working in the Senate.(00:12:22) Jocelyn's (unexpected) opportunity to join the executives at the NFL.(00:17:27) What it means and what it’s like to sit on a board and the role it plays in corporate entities.(00:18:57) What to do if you’re interested in serving on a board.(00:23:25) What you should know BEFORE taking a board seat.(00:25:38) The best (of many) ways to get on a board.(00:28:30) Jocelyn's transition from being a board director to starting her own consulting and real estate businesses.(00:31:48)The importance of inclusive networks and how they can open new doors.(00:33:15) Advice on leveraging existing networks for career growth.(00:43:05) The importance of genuine human connections when networking.For full show notes, visit:jasminestar.com/podcast/episode415

I generated an additional $555,000 in revenue with the advice she gave me for free.That’s when I knew I needed her in my sphere.And her mentorship has been, dare I say, life-changing.Everything from helping me empower my team to run the operations to handling (many) business curve balls.In this episode, you’ll learn how to handle tough situations in entrepreneurship, get more by doing less, and build confidence in yourself as a leader.Click play to hear all of this and…(00:00:15) The back story: how Susan and I’s mentoring relationship began and what it looks like now.(00:02:13) How Susan impacted my business before I ever spent a dime on her.(00:05:15) What Susan said to me (and didn’t say) that made me CRAVE her leadership.(00:09:39) The conversation shifts to the challenges of being a CEO and the paradoxes and opposites involved in building and scaling a business.(00:11:06) The importance of giving yourself credit and recognizing your strengths to build confidence and take action.(00:12:45) The decision Susan helped me make which allowed me to empower my team and expand my business.(00:15:07) One of the hardest things Susan helped walk me through.(00:16:04) How to focus on PLANS instead of problems.(00:17:15) The work that needs to be relinquished and/or resourced to align with your business goals.(00:18:00) How to execute and get better results.(00:22:30) Susan's experience in big companies, startups, and entrepreneurship.(00:27:29) What to consider when applying advice.(00:31:51) How to deal with emotions as a CEO.(00:33:13) The importance of trusting your own judgment as a leader, making tough decisions, and dealing with conflicting advice.(00:35:22) What it means to “earn the right to bigger problems.”(00:40:27) Sneak peek of the upcoming podcast guests.(00:44:53) A recent decision that encouraged me to think bigger.(00:45:51) The process of thinking bigger by doing less.For full show notes, visit:https://jasminestar.com/podcast/episode414

If I’m being honest: I’ve reinvented myself more times than I can count…. and I’m certain I’m not done, yet.You see, every pivot, shift, and transformation led me to this very spot, here with you today.And what I’ve learned about the reinvention process is this: if you find yourself constantly feeling disconnected or thinking about the “next thing” you want to pursue, it's a sign that your current path may not be serving you as it should.Unsure where to even begin the process? Well, my friend, you’re in the right place.In this episode, you’ll learn the four phases of reinventing yourself and what to do in each phase. Oh and spoiler alert: you’ll even take my Reinvention Readiness Quiz at the end (rewind and pause me as much as you need to.)Click play to hear all of this and…(00:00:01) The importance of gaining clarity on YOUR personal desires and goals(00:03:02) My best tips for taking action in the reinvention process.(00:16:33) How to stop comparison in its tracks and realize how far you’ve truly come.(00:17:26) How I deal with uncertainty and doubt(00:18:10) The harsh truth about reinventing yourself(00:20:52) How you’ll most likely feel in the reinvention process.(00:22:16) An example of someone who’s reinvented themselves SO well.(00:23:08) Your Reinvention Readiness Quiz and decision guide.For full show notes, visit:https://jasminestar.com/podcast/episode413

She was denied a business loan again, and again, and again.Until she got her grandma to loan her some cash and she started her digital advertising business right at her kitchen table.Long story short: Kim Perell is now a best-selling author, CEO, and a VERY prominent angel investor. Y’all she sold her last company for $235 million And she does it all with… no, not one… but TWO sets of twins.In this episode, you’ll learn what criteria investors are looking for in companies and founders, the three signs it’s time to pivot your business, and how paying attention to the market can help you make better decisions.Click play to hear all of this and…(00:02:08) The importance of embracing uniqueness and self-belief.(00:09:41) Kim’s pivot with her own digital advertising company.(00:16:03) Three signs (and commonalities) that show when a business needs to pivot or a strategy isn’t working.(00:22:28) The traits Kim looks for in founders who are seeking investment.(00:26:01) Practical advice on how to pitch your ideas (and yourself) to potential investors.(00:31:06) The concept of “earning out” in business sales.(00:33:27) How market conditions led to making big big decisions.(00:35:04) The importance of relationships in business and the power of networking.(00:39:33) Seeking help: Should investees feel nervous or fearful when asking for help from investors?(00:47:50) The financial aspects investors look for when being pitched.(00:49:03) The need for vulnerability in acknowledging the challenges of entrepreneurship and supporting each other through the difficulties.(00:49:35) The unseen hard work behind entrepreneurship.(00:50:29) How to reach success in difficult economic situations.(00:53:43) The role investors play in providing support beyond just financial backing.For full show notes, visit: https://jasminestar.com/podcast/episode412

You won’t believe this…The CEO of Google said that AI is fundamentally more important than fire and electricity. (Excuse me, come again…?)As a SaaS (Software as a Service) Founder who even has an AI feature as part of my service, I learned so much during this conversation with Chris Winfield and Jen Gottlieb.Whether you’re brand new to AI, logged into ChatGPT a few times, or use it in your everyday work — this episode is for you.In this episode, you’ll learn practical tips on utilizing AI tools for tasks such as summarizing email threads, transcribing audio and video, website creation, and of course…copywriting.Click play to hear all of this and…(00:01:30) Chris's “quick-start” approach and how he embraces the theme of starting before you’re ready.(00:02:43) How Chris stands out on a panel and delivers actionable advice.(00:07:40) How Chris helps people connect with the media and build relationships.(00:14:46) How Chris got started with AI and what the evolution of AI has looked like.(00:17:07) The intersection of AI and social selling and how they go hand-in-hand.(00:17:25) The impact of AI on social selling and the success of the AI social challenge.(00:22:01) How to use media to establish credibility and exposure on social media.(00:25:06) The most UNDERUTILIZED AI tools that’ll save you a lot of time and money.(00:27:08) Google Bard vs. ChatGPT: Which one you should use and why.(00:28:21) The importance of crafting effective prompts for AI and the process of using prompts to generate specific content.(00:35:18) How AI will help you “start before you’re ready!”(00:35:51) How to use AI to quickly create a website.(00:36:41) Do THIS to transcribe your video/podcast into 183 languages.(00:38:50) An AI tool that’ll help you create pitch ideas.(00:40:45) How to use social media to establish authority and expertise in a specific field.(00:41:26) An AI tool you can use for analyzing personalities on LinkedIn.(00:46:33) An AI tool to use for summarizing and organizing emails.(00:49:36) Chris’s WHY and how he aims to achieve his life’s purpose.For full show notes, visit: https://jasminestar.com/podcast/episode411

Did you know that a big (BIG!) chunk of sales actually comes from existing customers?How big? Well, I’m so glad you asked.Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers.This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones.This is why your Customer Lifetime Value is so important to figure out and I’m literally giving you the formula to compute it. (It quite possibly may be my favorite math equation to date!)In this episode, you’ll learn my four-step framework for calculating LTV and my five favorite strategies to boost it.Click play to hear all of this and…(00:00:01) How understanding your LTV can grow your business exponentially.(00:03:08) The importance of existing customers.(00:05:14) An equation and clear instructions for calculating customer lifetime value.(00:13:29) Five strategies for increasing your LTV.(00:18:56) The power of under-promising and over-delivering (and how to do it effectively.)(00:20:04) How gamifying your offers or programs (like a reward system) can help keep customers engaged and loyal.(00:22:49) Ways you can increase the average purchase value AND enhance their experience.(00:26:00) Your next step after listening to this episodeSources and resources discussed in this episode:Listen to my podcast episode, How to Create an Unforgettable Experience >>HERE<<.How to Calculate Your Customer Retention Rate, Max Freedman.Customer Data: Designing for Transparency and Trust, Timothy Morey.Step by Step Instructions to calculate your LTV using this equation: A × B × C =**(**Listen to the full episode for further explanation.)Step 1: Calculate your Average Revenue Per User, aka ARPU.Step 2: Determine the average lifespan of your customers.Step 3: Find your Gross Margin Percentage.Step 4: Multiply the variables in the equation.For full show notes, visit:https://jasminestar.com/podcast/episode410

What if you treated your life like a puzzle?Allow me to explain: when you approach a puzzle, you typically start by identifying the corners or edges.Once you have your corners in place, you begin filling in the pieces, one by one. Each piece represents a small step or task that contributes to the larger picture.Well, in life, progress is made by breaking down big goals into manageable tasks and tackling them one at a time. By focusing on completing one piece at a time (and not the whole picture), you gradually build momentum and move closer to your goal.This was one of the many (MANY!) takeaways from recording this episode with my new friend Sahil Bloom, and of course, my temporary co-host Jen Gottlieb.In this episode, you’ll learn how to make small changes that lead to BIG transformations, and what to do if you want to change your whole life… in just one year.Click play to hear all of this and…(00:00:01) Why you must take risks and start before you feel completely prepared.(00:04:14) How Sahil creates small, daily positive impacts.(00:05:59) The concept of changing your life in ONE year.(00:06:52) The concept of making small pivots to reach your goals(00:10:04) What to do when you’re being consistent but still not seeing results.(00:15:19) How to get better at doing hard things (and why it’s important).(00:17:06) How to train yourself to handle stress.(00:18:42) The realization Sahil had that changed his whole life.(00:21:19) How Sahil got started in entrepreneurship.(00:30:12) Why you need to focus on complementarity partnerships instead of compatible ones.(00:32:36) The importance of putting yourself out into the world to create opportunities and find the right business partners.(00:32:55) What it means to expand your “Luck Surface Area” (and how to do it!).(00:33:58) The importance of learning outside of your industry.(00:37:30) How to find out what you’re fully capable of doing.(00:40:38) How to rewire your brain to think differently (in the BEST way!).(00:42:54) The impact of taking immediate action on ideas to solidify learning and understanding.(00:45:14) Strategies for overcoming fear of large tasks.(00:48:15) The power of creating momentum with small wins.(00:48:50) The BEST way to create “winner momentum”.For full show notes, visit:https://jasminestar.com/podcast/episode409

Wanna know the most important move you’ll ever (EVER!) make in business?… The first move.… And then it’s the next move.… And then it’s the one after that.Here’s the thing: I know (I know, I know) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary.And one of my favorite examples of this is Jason Phillips, CEO and founder of the Nutritional Coaching Institute.When he started his business, he didn't wait for the perfect moment or until he felt completely prepared. Instead, he took action. He launched his coaching program, refined it through trial and error, and adapted based on feedback.Spoiler alert: He actually just decided to shut down a $6M revenue stream in his business.In this episode, you’ll learn the beliefs Jason holds to be (extremely) successful, how he overcomes obstacles, and the strategy Jason is using to create his new offer.Click play to hear all of this and…(00:04:25) How to overcome self-doubt and limitations.(00:05:29) Jason’s ONE belief that helps him achieve anything he sets his mind to.(00:08:00) How Jason overcomes obstacles.(00:13:29) Our thoughts on if we’ll ever feel like we have "enough".(00:16:48) How to find the joy in the chase, anticipation, and achievement rather than the end result.(00:22:45) Developing the drive to constantly improve and surpass previous levels of success.(00:29:18) The role selfishness and selflessness play in achieving success.(00:32:24) Jason’s story about his card declining at Starbucks (and how it changed his mindset.)(00:33:50) Jason's decision to offer coaching for free to a national champion weightlifter and the surprising impact on his business.(00:35:24) Jason's perspective on authenticity in marketing and sales, and the value of offering free services.(00:42:48) Jason's decision to close a $6M revenue stream due to feeling out of alignment.(00:45:00) Jason's plan to “build a whisper”—a concept Alex Hormozi writes about in his book.(00:47:31) Jason developing his offer (in real time!) and his strategy behind it.(00:51:41) The mindset of expecting failure and using it as a learning opportunity in business.For full show notes, visit: https://jasminestar.com/podcast/episode408

Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to?And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to.Well, I hate to spoil the enchantment for you, but it’s not effortless.The preparation, the storytelling, the follow-up: It’s all VERY strategic.So, ready to learn how to create a pitch that converts (or just helps you get your way in life?)Ahhh, I know you well, my friend.In this episode, you’ll learn how to prepare, craft, and deliver your pitch in a way that captivates your audience and makes them want to fling cash money at you.Click play to hear all of this and…(00:00:01) The first pitch I ever heard and will NEVER forget.(00:01:18) The different types of pitches in business.(00:02:15) The pitch process I used as a wedding photographer to book clients FAST.(00:04:05) How to keep attention and inspire action during your pitch.(00:06:57) Why you must use a framework when creating your pitch (and how you can apply my framework in your business!)(00:08:42) The three things you MUST know BEFORE you pitch your offer.(00:12:37) How to craft your pitch.(00:16:37) How to elevate your pitch.(00:18:43) The impact of using your tone and body language when pitching.(00:19:46) The BEST thing you can do to become confident when pitching.(00:23:35) How to follow up after your pitch.(00:25:45) Examples of really good follow-ups.(00:27:40) Bonus tips for when you’re following up.(00:30:30) My personal action step for you based on what you learned in this episode.After you listen to this episode, learn the BEST follow-up tips in >>THIS<< episode, The BEST Networking Secrets to Grow Your Business with Jen Gottlieb.As mentioned in this episode, >>HERE<< is a link to the episode, Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio.For full show notes, visit: jasminestar.com/podcast/episode407

Be honest: have you ever felt so closely tied to something…… and then it was just, well, gone? poofIf so, then you know it can feel like your identity is being stripped away from you, forcing you to start over...again.This is what I’ve learned: if something is being taken away from you, it’s because it’s time for you to let go for something bigger (and more aligned with your future). It’s hard to leave situations (willingly) when they’re comfortable, familiar, and certain—so, sometimes you are forced.This is precisely the situation Hala Taha, LinkedIn, and Podcast Expert, found herself in when she was let go from her Hip Hop show on Hot 97, and shortly after, her MTV show was canceled. But, because Hala persevered, she’s built a successful podcast and a profitable agency.In this episode, you’ll learn Hala’s strategies for LinkedIn, business growth, and how she went from a $700-per-month client to a $30,000-per-month client.Click play to learn all this and…(00:01:26) How Hala started with a team of unpaid interns.(00:04:35) The importance of aligning your content to LinkedIn's algorithm to gain popularity and visibility.(00:07:13) Hala’s transition from a side hustle to a full-time agency.(00:09:58) How Hala went from a $700-month client to landing a $30,000-month client.(00:18:23) Overcoming self-doubt after rejection.(00:24:56) Hala’s decision to start the Young and Profiting podcast after feeling the need to have “her own thing”.(00:26:59) The pivot Hala made to a “white glove agency”.(00:28:10) Hala’s strategy when it comes to testing something new and growing.For full show notes, visit:https://jasminestar.com/podcast/episode406

Have you ever wondered how to get into “those” rooms?Become friends with “those” people?Find “those” opportunities?Here’s how: build the room.These types of connections are rarely formed serendipitously. They come from taking intentional ACTION.My brilliant/kind/incredible friend, Jen Gottlieb (The Connection Queen) says it best. She says, “You’re one connection away from getting what you want.” (Phew. Write that on a Post-it and stick it on your mirror. Eh?)In this episode, you’ll learn Jen’s (dare I say, BRILLIANT) six-part framework for building powerful connections that’ll catapult your business forward, and help you reach your next level.Click play to hear all of this and…(00:02:07) The number one thing successful people do BEFORE they become successful(00:04:38) How Jen built a dynamite network of hosting curated dinners to connect with people.(00:09:59) How one connection can help you achieve your goals.(00:11:28) How to network and create connections intentionally.(00:13:08) The BEST way to follow up after networking events.(00:13:57) How to get the most/best shareable content out of your events.(00:18:34) How to create a safe and vulnerable environment that fosters DEEP connection.For full show notes, visit: https://jasminestar.com/podcast/episode405

Do y’all remember when Michael Jordan quit basketball? (Hi, am I showing my age?)Anyway, I’ll never forget that October day in ‘93 (mainly because my dad’s jaw looked like it was glued to the floor). And, it wasn’t just my dad. It was, well… the whole world.Long story short: Michael Jordan returned to basketball, and when he did - boy, he led his team to not one, but THREE consecutive championships.Why am I telling you this? Because if one of the most legendary people in the world, like Michael Jordan, can quit, and restart again with the whole world watching — so can YOU.In this episode, you’ll learn my Five-part Restart Framework to get back on the saddle whether it’s a project, hobby, business, etc. I hope this serves you well.Click play to hear all of this and…(00:01:10) My personal experience of starting and dropping a passion project.(00:07:35) Examples of bouncing back from setbacks and making a successful comeback.(00:10:46) My Restart Framework to help you get back up and become better than ever.(00:10:46) The importance of “Emotional Readiness” and how to become emotionally ready.(00:14:53) How to identify lessons learned from setbacks and quitting.(00:16:59) What to include in your Restart Plan.(00:20:05) Why you need to establish a ritual and routine when forming a habit.(00:21:05) How to develop a contingency plan.(00:25:07) My pep talk to YOU to help you take action and stay committed.(00:26:10) The importance of monitoring progress, evaluating efforts, and making necessary adjustments to the restart plan.For full show notes, visit: https://jasminestar.com/podcast/episode404

Picture this…You’re having lunch with Oprah at her house (yes, you read that right!) and when you leave, you hug each other, and she gives you her phone number, encouraging you to call her sometime…But you don’t.Why on God’s green earth not, you ask?Because you don’t feel worthy enough to be Oprah’s friend and colleague. (Y’all I couldn’t make this scenario up if I tried…)This is exactly what happened to my dear friend Jamie Kern Lima, co-founder of IT Cosmetics (which she sold to L'Oréal for 1.2 BILLION dollars) and author of “Worthy”.In this episode, you’ll learn the difference between self-confidence and self-worth, how low self-worth can disguise itself, and how to raise your self-worth to find more success, happiness, and fulfillment in life and business.Click play to hear all of this and…(00:00:14) What worthiness truly is and and its impact on business, mindset, and personal growth.(00:02:11) The difference between self-worth and self-confidence and the importance of self-worth as the key to success.(00:04:04) How worthiness disguises itself, affecting people even if they believe they are confident and successful.(00:14:51) How low self-worth can keep you stuck and sabotaging opportunities.(00:17:29) Jamie's personal experience of doubting herself out of opportunities.(00:22:20) How to transform your relationship with rejection and failure to avoid doubting yourself out of destiny.For full show notes, visit:https://jasminestar.com/podcast/episode403a

You might know this about me by now, but I believe the best way to learn in your industry is to learn outside of your industry.This way we aren’t just passing down the same old information again, and again. And when we have experiences that teach us lessons and we apply those lessons in business… Well, then we’re cooking with fire.And for me, one of the most pivotal times in my life was being a law student. And even though I dropped out, I truly (truly!) believe that I wouldn’t be the entrepreneur I am today without that experience.So, in this episode, you’ll learn the five BIGGEST lessons I learned in Law School, how they’ve helped me in my business, and most importantly—how YOU can apply them in your business.Click play to hear all of this and…(00:01:10) The importance of understanding the lessons from past experiences.(00:02:14) The value of making courageous decisions.(00:04:05) The five biggest lessons learned from dropping out of law school.(00:05:48) How I apply analytical thinking in business.(00:08:43) A technique I learned to be a better communicator.(00:16:01) How to get your point across (in the best way!).(00:19:36) The story behind why I started waking up at 4:30 AM.(00:24:02) How to shorten the learning curve in business. (What I wish I knew sooner!)(00:27:22) One of the biggest mistakes I’ve made during my career as a photographer (and the lesson it taught me.)(00:29:57) How I’m focusing on big-picture thinking and delegating the details as the business grows.For full show notes, visit:https://jasminestar.com/podcast/episode403

I remember it like it was yesterday…Feeling exhausted. Frustrated. Over-worked. Like a frenzied hamster on its never-ending wheel of doom.There has to be a better way, right? I thought a gazillion times a day.The answer: Precisely.And I’ll share what I've learned with you. (Me? Gatekeep?... NEVER!)In this episode, you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too.So, prepare your hearts because we’re covering everything from creating a high-value masterclass and writing conversion-driven email funnels to using my very own messaging framework and designing a profitable sales page.The doors are now open to my 8-week LIVE course experience packed with million-dollar strategies, revenue-generating guidance, and proven frameworks designed to make your next launch the biggest ever. >>JOIN NOW<<.Click play to hear all of this and…(00:00:14) My (wild) journey of launching and the lessons I learned the hard way.(00:03:34) The definition and purpose of a launch.(00:05:33) The realization that truly changed my career path.(00:07:36) The challenges I faced while running a business (and what I did about it.)(00:10:52) The transition I made from just selling digital resources to building an actual online business.(00:16:51) The difference between being an action taker and an observer and how to know which one you are.(00:19:03) My four-step successful launch framework that has worked for MANY entrepreneurs.(00:22:25) The importance of understanding your target audience, their desires, and struggles to create a successful messaging framework.(00:29:39) My experience with launching a masterclass and the importance of making a promise, showcasing transformation, and not revealing the how.(00:35:10) How to create a sales page that makes people say YES (and gets results!).(00:42:04) What to include in a conversion-driven email funnel before, during, and post-launch to increase attendees (and conversions!).(00:45:28) What it took for me to consistently produce million-dollar launches.(00:52:28) How I want to PERSONALLY help you with your next launch.(00:55:17) How you can plan for the most effective launch week and execute your launch plan.(00:56:12) How to create irresistible launch bonuses that overcome objections.(00:59:21) Details of Your Biggest Launch Ever, my 8-week LIVE course experience(01:03:32) The importance of visibility and what you can do to increase yours.For full show notes, visit:https://jasminestar.com/podcast/episode402

Harsh reality: 44% of sales conversations fail due to unhandled objections.This is almost half. Hot dang.But the good news is that objection handling is a skill that is learned, practiced, and refined over time. (Just like anything else in business, eh?)And because I truly (TRULY!) care about you and your business, I’m sharing all of my objection-handling secrets with you.Tea? Consider it spilled….Because, in this episode, you’ll learn how to handle five of the most common objections business owners face and my favorite strategies to close more sales.Click play to hear all this and…(00:00:01) The importance of handling objections in business.(00:09:36) How handling objections can prevent misunderstandings.(00:13:37) How handling objections builds trust.(00:15:36) The five most common objections and how to handle them.(00:21:32) My personal experience and challenges with money (and my solutions).(00:23:18) Strategies to close your high-ticket offers.(00:27:04) Strategies to address prospects' hesitation to commit, including free trials and phased options.(00:30:43) Using a money-back guarantee or free trial to overcome objections.(00:31:31) Three strategies for getting more yeses.(00:37:27) How to practice handling objections.For full show notes; visit: https://jasminestar.com/podcast/episode401

Did you know that our brains are literally wired to not only LOVE but to remember stories?Cool, huh? This collective love for stories makes storytelling one of the most POWERFUL content (and let’s be real, sales) strategies. It enables us to get our message across in a way that people want to receive it.And that’s magic.But when you tell the right story to the right people, they’re able to envision themselves in your story…And, well, that’s magic with a sprinkle of fairy dust – topped with unicorn sparkles…And it’s called your conversion story.In this episode, my very good friend, Colin Boyd, Selling From Stage Coach and Storytelling Expert, shares exactly how to leverage storytelling in presentations and sales calls to increase your conversion rates.When you listen, you’ll also learn the three elements of a great story, how to infuse teaching with selling, and Colin’s Conversion Story Framework.Click play to hear all of this and…(00:04:33) The pivotal moment in Colin’s coaching business that led to a transformation in his career.(00:07:09) Colin narrates the impact of a successful presentation on his coaching business and career.(00:08:48) The distinction between origin story and conversion story and the importance of the latter in conveying transformation.(00:14:50) How storytelling can help you influence and connect with the audience.(00:16:27) How to choose the right story to tell.(00:19:29) The three elements of a great story for audience engagement.(00:24:56) The impact of speaking on stage and running webinars when establishing authority and leadership.(00:29:04) How to effectively communicate with the audience.(00:32:03) The importance of shifting beliefs and teaching practical (but non-overwhelming) content in presentations.(00:35:50) The process of achieving results without explicitly revealing the offer.(00:38:47) How to teach and sell at the same time to create value and desire in the audience.(00:45:16) The importance of practicing presentations (in front of a mirror or camera) to connect your thoughts with spoken words.(00:52:28) The Conversion Story Formula to craft and share a conversion story within 48 hours.Wanna learn the exact 4 blueprints that I use for my 7-figure launches — and better yet, understand how you can implement them in your own business? Save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan! (Plus, live attendees get access to Your Short Term Revenue Toolkit: my go-to resource for making $$$ fast.)For full show notes, visit:https://jasminestar.com/podcast/episode400

Have you ever wondered what makes someone choose one product over another?Well, it's not just about the price; it's about the perceived value.And as wild as this may seem, the perceived value is oftentimes associated with a higher price.Take it from someone who was in the luxury wedding photography industry…Some people would ask the price not to make sure they can afford it, but to make sure that very few people can.In this episode, you’ll learn my four-step framework for determining your price, how to increase the perceived value of your offer, and psychological strategies to get more sales.Click play to hear all of this.Register >>HERE<< for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan!(00:00:01) The discomfort around money, and beliefs about pricing.(00:02:13) The impact pricing has on your business.(00:04:29) Should you discount your offer?(00:05:37) Strategies to increase the value of your offer.(00:11:00) How pricing shapes the perception of a brand.(00:13:57) How to use psychology in pricing to spark emotions and drive sales.(00:15:52) How to use the “Decoy Effect” in your pricing strategies.(00:17:57) How to know if you should use odd or even numbers in your pricing.(00:20:16) The strategy of bundling and adding bonuses to enhance the value of your offer.(00:21:16) The psychological impact of bundling products and services together to create a perception of value.(00:25:21) The strategy of creating a sense of scarcity and urgency to encourage faster decision-making.(00:32:42) The benefits of offering tiered pricing to increase conversion rates.(00:39:22) How to determine the dollar amount to charge.For full show notes, visit:https://jasminestar.com/podcast/episode399

Can I be really real with you for a moment?Podcasting was starting to feel…well, lonely. As much as I love this creative outlet and especially the opportunity to go deeper with you – I was ready to spice things up.So, I started asking myself, how might I have a podcast host without having to change the nature of my show?This single thought led my team and I to the idea of having a temporary co-host. The co-host coordinates and curates the guests and contribute to conversational questions (which takes a lot of the pressure and responsibility off of me).And y’all this was IT. praise handsJust like that, the fun/excitement/zest was back.In this episode that originally aired on the Earn Your Happy podcast with Lori Harder, we discuss the power of creating meaningful connections, staying in your zone of genius as a CEO, and the importance of aligning with fulfilling projects.Click play to hear all of this and…(00:00:42) Why I started bringing on a co-host for my podcast and the impact it has made.(00:09:03) The importance of delegating and staying in your zone of genius.(00:14:02) My insights on reframing thoughts about money and hiring team members to grow.(00:19:28) The lessons I learned through personal development.(00:23:12) My journey of rediscovering passion, purpose, and the creation of new business ideas.(00:27:25) Why I created my NEWEST offer.(00:29:07) Strategies for women in male-dominated industries and spaces.(00:31:46) How understanding your business’s data and metrics builds confidence.(00:40:33) How to build a strong network through genuinely caring and showing interest in others.(00:41:48) How to name a project/offer with simplicity and clarity.(00:49:04) The power a webinar can have on service AND product-based businesses.Click >>HERE<< to save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan, where you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too.For full show notes, visit:https://jasminestar.com/podcast/episode398

I call it…“The Serena and Venus Williams Effect”.That feeling we get when we see someone claiming victory.We see the oh-so-prestigious-shiny trophy, but we don’t see what it symbolizes..the cold, dark, and silent work to get it.And lemme tell you, every olympic level athlete has one thing in common… they’ve had WAY more failures than championships and they kept going.And that’s what it takes for us as business owners. If you’ve launched a product or service and you didn’t get the results you wanted (no scratch that, DESERVE!) this episode is for you.Click play to hear all about…[00:00:14] The assumption I made about the 6 & 7-figure business owners who attended my mastermind (I was wrong!)[00:02:21] The conversation I had with venture-backed capitalists that led to an aha moment.[00:04:18] Three frameworks for you to NOT self-sabotage your future launch.[00:06:18] How to assess and make improvements for future launches.[00:09:53] The mindset to have around launches and how to learn and move forward from the failed ones.[00:10:40] What it takes to play at an Olympic athlete level in your field.[00:13:43] The embarrassing moment I had when attending my first mastermind (and how I met my amazing friend, Amy Porterfield).[00:18:52] How I stopped trading hours for dollars and created time freedom.[00:20:57] The experience of having to learn and do everything yourself before being able to hire help and delegate tasks.[00:22:45] How making small changes can lead to fast results.[00:23:41] Jasmine emphasizes the need to put in silent, dark, and cold work like an athlete before deserving success and holding the trophy.Register >>HERE<< for my free masterclass, How to create a promotional launch plan to double your revenue in 60 days!For full show notes; visithttps://jasminestar.com/podcast/episode397

I’ll NEVER forget the way they made me feel…We (JD, my business partner and husband, and I) went to Las Vegas with a 24-hour notice to meet our daughter, Luna, for the very first time.Knowing that this is undisputedly the most important **day of our entire lives, we wanted it to be an incredible experience.But the hotel that we originally booked reeked of decades-worth of cigarette smoke and dust-filled curtains…We simply couldn’t stay there… so we called the Four Seasons.AND THANK GOD WE DID…It was quite possibly the most incredible experience I’ve ever, EVER had… I’m talkin’ upgraded suits, fresh flowers, hand-written notes, bottles of prosecco…Y’all, the valet even helped us install Luna’s car seat. Just incredible. And because of this experience, we return (like clockwork) every single year.The lesson: If you want more referrals and repeat buyers, create an unforgettable experience.In this episode, you’ll learn how to create an experience that’ll increase customer loyalty and your competitive edge. I also break down the customer journey, sharing strategies for you to create impactful experiences at each phase.Click play to hear all of this and…(00:00:01) My unforgettable experience of adopting Luna in Las Vegas (and the unexpected challenges.)(00:02:08) The extraordinary care and support provided by the Four Seasons during our stay, leading us to yearly visits.(00:05:54) The importance of creating unforgettable experiences in business and how it can set YOU apart from competitors.(00:07:01) The HUGE impact of creating great experiences.(00:08:00) How you can create an experience at each stage of the customer journey (and strategies for doing so!)(00:08:57) Examples of how a service-based business owner, product-based business owner, and a network marketer can create experiences to capture attention and spark curiosity.(00:15:42) How to create a killer experience in the purchasing stage with seamless onboarding and shopping experiences.(00:17:43) The Importance of creating a good first impression and the customer's initial awareness of your product or service.(00:20:43) How you can provide ongoing support and resources to ensure customers get the best results.Click >>HERE<< to save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan, where you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too.For full show notes, visit:https://jasminestar.com/podcast/episode396

Believe me when I say that I immediately slammed my laptop shut the moment I heard him say $25,000…Several years back, James Wedmore (my now friend and mentor) was about to open cart for one of his masterminds. JD (my husband and business partner) and I were trying to guess the price before he mentioned it. “$5,000?”… “No way, $10,000?”… whatever it was, we knew it wasn’t going to be cheap.So, why did hearing him say that the price was $25,000 make me slam my computer shut?It’s because even considering paying that amount of money made my mind automatically go to feelings of fear, doubt, and uncertainty… emotions that I didn’t want to feel.But here’s the kicker, slamming my computer shut wasn’t a no. It was an objection that he addressed and handled.In this episode, you’ll learn how to address your potential customers' objections to increase sales, create content and bonuses that directly refute their fears and concerns, and understand the specific objections related to your industry.Click play to hear all of this and…(00:01:20) The importance of creating content that addresses objections and fears to increase sales and revenue.(00:02:24) The strategy of offering bonuses that refute objections when potential customers express interest in buying.(00:05:27) What objections ARE (and ARE NOT).(00:07:09) The importance of empathy when helping your potential customers overcome objections, moving them from fear to possibility.(00:08:06) How to address and overcome fear, doubt, and uncertainty in the sales process.(00:15:04) The distinction between universal fears and business-specific fears and how to address them.(00:16:40) How to use market research to know which questions and fears to address.(00:17:35) How to use questions to refute objections.(00:18:33) The importance of understanding and empathizing with customer struggles and fears.(00:19:33) How I addressed concerns about the length of my course.(00:24:55) How to reframe fears into objections to better address them.(00:26:30) The difference between universal and business-specific objections and how to reframe them in sales conversations.(00:28:25) Examples of creating bonuses that address specific objections and fears.(00:31:50) How to turn objections into sales.(00:32:54) Strategies for increasing revenue.For full show notes, visit: https://jasminestar.com/podcast/episode395Join me for a Revenue Bootcamp: your secret weapon, community, and (free!) accelerator for setting a plan on how exactly you’ll double your revenue this year. https://jasminestar.com/revenuebootcamp

Quick question: Do you look at your business as a piggy bank or an ATM?Oof. When my kind/smart/generous friend, Brandon Kidd, asked me this question ya girl had to take a pause…During that pause, a cinematic flashback of fancy dinners, upgraded plane tickets, and unnecessary business purchases flew through my mind.It turns out that making business purchases can be a slippery slope to funding your lifestyle, and we NEED to have more conversations around that.This is exactly why I asked Brandon, wedding photographer and business strategist, to be a guest on the podcast and share some of the magic-ness inside of his brain with you.In this episode, you’ll learn strategies for financial stability, how to make informed financial decisions, ways to invest in growth, and the significance of building wealth that transcends your life and business.Click play to hear all of this and…(00:00:14) How I met Brandon and our shared experiences in life and business.(00:02:18) How to know if you’re treating your business as a piggy bank or an ATM (and how it affects your financial growth.)(00:05:59) The importance of aligning lifestyle choices with your business goals.(00:07:40) How to use business funds wisely to help the business grow and make operations more efficient(00:09:31) How you should think of your ROI when making business decisions and evaluating expenses.(00:13:55) How to determine your pricing in the service-based industry.(00:12:19) How to transform excess cash into wealth.(00:19:00) Why you should analyze your conversion rates.(00:20:15) The airline pricing model and how to apply it to your pricing strategy.(00:25:19) The concept of diversifying revenue streams and managing cash flow.(00:27:43) The importance of knowing your monthly expenses, hitting income targets, and optimizing your costs.(00:31:46) How to deal with recessions (and the power of diversifying your income sources and living below your means.)(00:35:25) Choices that impact wealth and making conscious budget decisions.(00:39:09) Strategies for building wealth (and investing in other income-producing assets.)(00:44:30) How to apply the "MAX" method to measure business growth and determine smart investments.(00:56:30) Short-term sacrifices you can make to create long-term growth.You can dive deeper into your business finances by booking a free 30-minute call minute call with Brandon >>HERE<<. And visit his website, http://Www.brandonkiddcoaching.com to learn more about his coaching offers!For full show notes, visit: https://jasminestar.com/podcast/episode394Want an up-close and personal, behind-the-scenes, look into my next million-dollar-launch? Join ‘Inside Look’ to get exclusive insights, lessons, and updates WHILE I’m launching. >>CLICK HERE<< to join the list!

Real talk: You might believe that something is possible…but do you believe it’s possible for YOU?If not, it’s time to start.And you can do this by collecting and creating evidence proving to your “inner jury” that you’re capable of achieving whatever you want to accomplish.In fact, this is exactly what Heather Hansen, the incredibly talented and brilliant lawyer/advocate/author, explained so beautifully during our discussion (which I’m so EXCITED to share with you.)In this episode, you’ll learn how to advocate for yourself and your business (in a way that helps you get what you want), the importance of understanding your audience, and how to ask “with delight”. We also touch on overcoming the fear of embarrassment and how the realization that not getting what you want can be just as informative as achieving it.Click play to hear all of this and…(00:00:17) Why you need to advocate for your business.(00:02:10) How to use storytelling while advocating for you or your business.(00:03:01) The role your “inner jury” plays in self-advocacy.(00:07:13) How to CREATE evidence to support your self-belief and advocacy efforts.(00:09:55) How to ask for something “with delight” and how it helps you get what you want.(00:10:50) How you can advocate for your ideas in a way that resonates.(00:13:36) The different approaches to advocacy when communicating with a team and prospective clients.(00:15:28) How to advocate for a cold audience and the importance of building belief through content.(00:17:35) How to use content to create evidence and use storytelling to build belief.(00:18:32) The importance of repeating a message in different forms to effectively communicate value and resonate with different people.(00:25:20) How to ask for help when you need it (and before you can get resentful.)(00:27:55) Heather’s framework (that you can use) when negotiating a raise, opportunity, or promotion.(00:35:04) Heather’s journey of advocating for herself and making significant changes in her career and personal life.(00:38:27) The two biggest barriers when advocating for what you want.(00:40:23) The importance of understanding the perspective of the person you are advocating to.Click >>HERE<< to join Revenue Bootcamp where you’ll join me for four live sessions, each focused on setting a clear plan of action for financial growth.For full show notes, visit:https://jasminestar.com/podcast/episode393

Have you ever had a conversation that changed your entire life?That’s exactly what happened the day I met Dr. Gabrielle Lyon…After facing health concerns (that seemed to be solution-less) I was ready to give up. I, Jasmine Star, had accepted my suffering…And when I openly shared my newly-accepted fate with Dr. Gabrielle… y’all she wasn’t having it. The words that came out of her mouth were “OH NO, WE ARE HEALING YOU”And, as you can guess, she delivered.If you don’t already know, Dr. Gabrielle Lyon is a health expert who cares for people who change the world (like elite military operators, Olympic athletes, and entrepreneurs).In this episode, you’ll gain insight into (good and bad) entrepreneur behavioral patterns that affect health and business, the different stress responses, and how to maintain wellness during stressful business periods (like launches).Click play to hear all of this and…[00:02:14] How Dr. Gabrielle changed my life.[00:04:32] Dr. Gabrielle’s journey into entrepreneurship and integrating health and wellness into her work.[00:07:42] The predictable patterns and behaviors of successful entrepreneurs in managing their health and wellness.[00:10:02] The importance of cultivating resistance to burnout and the impact of entrepreneurship on health.[00:15:21] Advice on how to prepare for a big project or launch while maintaining health and wellness.[00:20:54] The different stress responses and their importance for entrepreneurs.[00:27:02] The difference between internal and external drivers of discipline.[00:33:57] How to handle discomfort when making decisions.[00:36:33] My personal experience with Dr. Gabrielle's approach to health (and the impact it had on my life.)[00:43:05] Dr. Gabrielle’s simple framework for making lifestyle changes.For full show notes, visit https://jasminestar.com/podcast/episode392

Y’all, I was FLOORED.$255,000? In one week?It all started in 2016, I realized my income was limited with photography and I needed to diversify my income…So, I created my first digital offer, “Insta 180”. It was an online store for photography resources like educational PDFs, templates, and short video tutorials. It was something I knew was a definite need in the photography industry.And I’ll tell you what, hand to heaven, that digital offer transformed my entire business, no scratch that, it transformed my entire life.You deserve this, too. Freedom, money, sustainable success - I believe a digital offer is what can get you there in the shortest amount of time.In this episode, you’ll learn how to decide on an offer that works for your business, my five-step framework for planning your offer, and how to determine a price point.Click play to hear all of this and…[00:01:13] The SIMPLE digital offer that helped me earn $255,000 in a week.[00:04:56] The benefits of having a digital offer (and how it can complement your current offers!).[00:08:34] Three steps to take when deciding if creating a digital offer aligns with your business goals, ideal client, and resources.[00:16:00] My five-step framework for conceptualizing and planning your digital offer.[00:18:51] How to decide what to price your offer and if you should offer tier pricing.[00:26:12] The importance of creating a realistic timeline for the course creation and launch.[00:26:59] How to research and test different platforms for hosting the course.[00:28:44] The importance of setting conversion, client satisfaction, and revenue goals for your offer.[00:30:25] My five-step framework for breaking down your course content and organizing the course flow.[00:32:22] How to define specific learning objectives and outcomes for each course module.[00:34:12] What you need to know about writing the course content scripts, outlines, or presentations.[00:35:02] The course content execution: recording and editing videos and writing the text-based materials.[00:37:36] How to test to make sure your course is working properly before students join.Ready to take action? I thought so! >>Click here<< for a copy of my free downloadable workbook to gain clarity about creating your digital offer.For full show notes, visit: https://jasminestar.com/podcast/episode391

There’s something we must do when creating a new offer.Rewire our brains to allow us to think differently.Here’s the deal: our brain wants a sense of security and safety and to do what has worked in the past (which is great for survival, but no bueno in business.) It will talk us out of experimenting with new ideas, testing different strategies, and creating something that isn’t yet proven.Ok, so how do you do this?That’s the question Blessing Richardson, one of our members on the inside of Social Curator, asked during a recent group coaching session.In this episode, you’ll hear our coaching session - and lemme tell you, it was NEXT LEVEL. If you’re in the season of creating something new, this short episode is for you!Click play now to hear all of this and…[00:01:59] Why you must shift your mindset when developing a new offer.[00:05:16] The importance of clearly identifying the target audience and understanding their specific needs and willingness to pay.[00:06:21] Why you should create different offers for different segments of your target audience and provide a tailored experience.[00:07:49] How you can guide your decision-making and provide a sense of security.Want to join Social Curator and be a part of a Community that helps you reach your next level in business? Click >>HERE<< for a free trial!For full show notes; visit https://jasminestar.com/podcast/episode390

This is a full-circle moment right here…A podcast host that I listened to religiously (and helped me gain a deeper understanding of fundraising, company evaluation, and investing) is on the show!And lemme tell you - I couldn’t be more THRILLED.Listen y’all, my incredible friend Josh Muccio created a podcast out of sheer BOREDOM. And even though the podcast seemed like a failure at the time, it eventually led to *The Pitch* podcast, which has been downloaded tens of millions of times. (OK, I see you, Josh!)I mean, the show is so good that Spotify bought it. Hot dang!In this episode, Josh shares his very honest story that led to his wildly successful podcast, the challenges and setbacks he faced, and a breakthrough moment that every business owner needs to hear.Click play to hear more about…(00:02:04) How "The Pitch" podcast came to life (inspired by the idea of telling the true story of how deals are done).(00:02:44) How listening to "The Pitch" podcast helped me gain a deeper understanding of fundraising, company evaluation, and investing.(00:04:54) How Josh accidentally built an e-commerce company in college and then sold it.(00:10:48) The pivotal moment that led to over $1 million committed to companies on the show.(00:14:22) The loneliness and isolation Josh experienced while building his podcast.(00:21:37) The story of Spotify buying “The Pitch” in an effort to make a big splash in the podcast industry.(00:24:00) The impact of COVID-19 had on the podcast production of "The Pitch" in creating new episodes.(00:27:26) The HUGE realization Josh had that every business owner should know.(00:30:12) How Josh bought back "The Pitch" from Spotify.(00:37:28) My story of missing out on investing in Lululemon (and how it influenced my decision to invest in The Pitch's fund).(00:50:46) My experience of investing in a company through The Pitch show fund and why I chose to invest in it.For full show notes, visit https://jasminestar.com/podcast/episode389Josh Muccio is a founder turned podcaster turned VC. After exiting his first company in 2015, Josh got bored and started a podcast. That podcast failed of course, but it eventually led to The Pitch, a show that's been downloaded tens of millions of times. Now he's bringing listeners behind the scenes by letting them invest in the startups featured on the show.

It hit me out of nowhere like a drive-by bullet…“Selfish, money-driven women like you who adopt are shameful.”And that was just a small part of a lengthy DM I got after sharing my experience of being the only woman in a group of founders at a mastermind event to my stories. (I share the stories and full DM in this episode.)What I didn’t expect was that the very same experience at the mastermind that I was criticized for, prepared me to handle the DM in a way I wouldn’t have before.In this episode, I’m sharing the lessons I learned from the mastermind hike we took in the Phoenician Desert, my breakthrough moment while feeling uncomfortable and different, and how to access high-level business networks before you have the money to invest.Click play to hear all of this and…[00:01:20] The negative DM I got from my Instagram stories and how it made me feel.[00:07:00] My fear of feeling different and how I’m starting to embrace my differences.[00:09:36] How the Phoenician Desert hike prepared me for the negative DM I received.[00:01:13] How I felt being the only woman in a group of founders at a mastermind event.[00:09:54] The three lessons learned from hiking through the Phoenician desert and how they can be applied to dealing with challenging situations.[00:12:48] Answers to the questions I’ve gotten most about being the only female in the mastermind.[00:15:26] What you need to know to “get in the room”.For full show notes; visithttps://jasminestar.com/podcast/episode388

Do you want to learn how to hire, train, and retain high-performing team members?Then trust me when I tell you that you NEED the wisdom Natalie Dawson is dropping in this episode! She reveals the secret sauce to building a dream team that will skyrocket your business to new heights and breaks down exactly how you can align your team members' goals with your business goals in a way that makes everyone win.Listen now for all this and….[00:01:23] Natalie's background as a co-founder, best-selling author, and podcast host.[00:03:16] How Natalie began leading massive teams at the age of 20.[00:06:24] The most important lessons that Natalie has learned about building teams.[00:06:56] What the employee life cycle is and how to use it to discover where problems may exist in your business[00:09:53] The importance of asking employees about their personal, professional, and financial goals[00:12:03] The three lessons that will transform the way you build a team.[00:13:32] Natalie’s proven 3-part interview process.[00:22:43] How Natalie became a cofounder, met her husband, and began her current business[00:36:04] How to get creative and find ways to get the attention of people you want to collaborate with.[00:39:18]: Why collaboration is the new currency.[00:40:54] What Natalie has learned about working with family (and how to do it well).Natalie graciously offered podcast listeners a free copy of her book - you can get it now at cardoneventures.com/teamwork and follow her on Instagram, TikTok, YouTube and more @nataliedawson.(And don’t forget to tag us both on social media when you listen to this episode - we’d love to know what you found most helpful!)To view the full show notes for this episode visit: jasminestar.com/podcast/episode387

Lemme tell you: it has been A YEAR. I recently took some time to reflect on the lessons I’ve learned over the past 12 months and, as I did, I noted the mindset shifts that I embraced along the way. These shifts were powerful tools in enabling me to move forward and grow, (regardless of how I FELT in any given moment), and I’m excited to share them with you today.Click play to hear about these mindset shifts and…[00:01:08] An overview of the mindset shifts I learned in 2023 and am taking with me into 2024[00:01:46] Mindset Shift #1: Replace the need for motivation with momentum.[00:05:00] Mindset Shift #2: Celebrate continuous improvement. Adopt the belief that small incremental changes lead to bigger changes over time.[00:08:20] Mindset Shift #3: Embrace non-dualistic thinking. Shift your mindset from assuming things must only be a certain way.[00:12:24] Mindset Shift #4: Understand that being present is a choice.[00:15:01] Mindset Shift #5: Embrace an infinite identity. (I share how I learned this mindset shift on my first alone trip ever.)[00:19:14] Mindset Shift #6: Learn the power of “yet.”[00:21:14] Mindset Shift #7: Challenge the story you’re telling yourself.Click play to listen now!

If you’ve struggled with addiction to work and placing your value in the success of your business, this episode is for you.My amazing co-host, Lori Harder, connected me with the magical, mythical creature that is Chalene Johson. In this episode, we're lucky enough to hear Chalene's candid and fascinating entrepreneurship journey. From flipping cars as a teenager to navigating her husband's gambling addiction AND holding the Guinness world record for most fitness classes taught, Chalene's journey has been nothing short of unique.Click play now to hear her story and all this…[00:01:22] Hear Chalene’s story and more about her life’s mantra of “let's figure out a way”.[00:03:01] Chalene shares how she has to break the belief that she is only valuable because she makes money.[00:06:50] The point at which Chalene shifts to therapy and learning was when she had an implosion in her marriage after finding out about her husband's gambling addiction.[00:08:48] Chalene realized that she also had an addition to work.[00:09:50] It was in high school that Chalene realized she was different. At 16 she had her first business flipping cars.[00:14:12] Chalene learned she’s good at seeing patterns and solving problems which would lead to her success in business.[00:17:47] A mentor told Chalene “You’re just working and working, you need to pick just one thing and pick the thing where there is an opportunity”. This was when she realized she wanted to pick the fitness industry.[00:22:10] Chalene shares her business success was by learning to make something unique even in a saturated market.[00:27:14] Chalene shares what she would do differently if she could go back.[00:31:43] The best advice Chalene would give is to hire the best attorney you can find.[00:33:02] In 2005, Chalene had the most famous fitness infomercial.[00:35:29] After the selling of her business, Chalene learned to trust that there were other people that could do what she thought only she could do.[00:37:23] Despite selling her business, Chalene never worried it was the last idea she would have success at. This thought would lead to her next business venture.[00:49:34] Chalene predicts that the next big thing online will be Long Form Video. She believes that our brains want to slow down and have control over our attention.[00:53:05] The way Chalene sees it, the entrepreneurs who will succeed are the ones who invest in others.[00:54:07] Two common theme Chalene sees throughout her life is that she is a problem solver and that she is a teacher at heart.[00:55:48] Chalene shares her advice to young entrepreneurs that you shouldn’t try to do it yourself. “You save yourself so many headaches and so much trial and tribulation by investing in that person who’s done it”.[00:56:59] Chalene shares how to connect with her online. You can listen to her business podcast, Build Your Tribe, or listen to her personal podcast The Chalene Show. You can also check out her Youtube channel, @chalenejohnson, or follow her on Instagram @chalenejohnson.Don’t forget to tag me, Lori, and Chalene when you listen to this episode!To view the full show notes for this episode visit: jasminestar.com/podcast/episode385

Y’all, I’m getting real honest in this episode/audio diary. That’s right - you’re going to hear six real-time voice memos I recorded during my week as a way of documenting the (many) unexpected “flops” that happen in life and business. I hope it encourages you that these moments are VERY normal.Click play to hear all this and…[00:00:40] Why setbacks and challenges are neither good nor bad.[00:02:23] Why I’m normalizing flops/set-backs in business[00:04:37] Audio Diary entry #1: I share a situation where I felt like I didn’t prepare my team the way I wanted.[12:20:00] Audio Diary entry #2: I talk about how I underestimated the time I needed to review content and had pull back even further to look again at my goals.[00:18:36] Audio Diary entry #3: I share about a moment when I needed to request an extension on a few tasks from my team.[00:23:23] Audio Diary entry #4: I talk about dealing with an unexpected change in my work day when we got a last-minute interview for Luna’s preschool[00:29:04] Audio Diary entry #5: I recorded this clip while blowing drying my hair in my pantry because Luna got sick right before I had a speaking event and I had to pivot quickly[00:34:14] Audio Diary entry #6: I share why I’m choosing to work on a weekend, even when I don’t want to.[00:36:26] Review of the lessons I learned this last week from the “flops” I shared with you.To view the full show notes for this episode visit: jasminestar.com/podcast/episode384

Are you ready to let go of the thoughts that are no longer serving you and confidently move towards your full potential in business and life? (yes or yasss?) Grab your favorite beverage and settle in - the wisdom and insights shared on this episode just might change your life.In this episode, Lori Harder (my resident co-host) and I chat with Kathrin Zenkina, aka The Manifestation Babe, and hear her story of how she went from $25,000 in debt and sleeping on her grandma's couch to building a multi-million dollar business that’s in full alignment with who she is and what she believes today.[00:01:36] How Lori unknowingly inspired Kathrin to take a whole summer off to take care of herself.[00:02:20] How Kathrin first became interested in personal development and manifestation[00:03:20] What Kathrin learned in the first 12 months of living like her success was inevitable.[00:06:07] How Kathrin discovered the online business space[00:08:44] What happened when Kathrin went to a Tony Robbins event[00:09:34] The question Kathrin asked herself that changed everything[00:13:26] The importance of “living as though your prayers have already been answered.”[00:14:28] How Kathrin started to build her Manifestation business and what she did to overcome the fear of going live.[00:27:27] Kathrin’s strategy for dealing with those who doubt and those who leave negative comments[00:34:27] How to use the 3rd-person perspective” tool to eliminate limiting beliefs.[00:36:09] How to approach a new idea in business.[00:40:10] How Lori practices manifestation in her business[00:54:48] Key lessons Kathrin learned from her launchesIf you’d like to connect further with Kathrin, you can follow her on instagram at @manifestationbabe or visit her website manifestationbabe.com. You can also listen to her podcast - Manifestation Babe.For complete show notes visit: https://jasminestar.com/podcast/episode383

I might be going out on a limb here…But I’m going to say you’ve evolved since first starting your business. And since evolving, you might have noticed yourself getting pulled back down to who you once were or who people WISH you were. (Because it feels safe and cushy!)But holding yourself back to those previous versions of yourself is playing small which serves… Well, absolutely no one.What DOES serve your people well is playing bigger, living to your fullest potential, and embracing the growth that you've worked so hard to achieve.In this episode, I share four strategies (with frameworks, of course) that will help you up-level and gain influence in your business and life. Click play to hear all of this and…[00:01:19] What I learned being the only female in an all male mastermind.[00:04:13] The role I played in my family and the responsibilities I took on for YEARS.[00:06:57] The importance of figuring out what gives you the most purpose in YOUR business.[00:09:52] How to be who you are NOW and not who you were or who people want you to be.[00:11:05] How to set hard boundaries to protect time and energy.[00:12:03] How I’ve reframed "no" as a strategic decision that empowers you to say yes to other things.[00:21:16] My four-part framework for making GOOD decisions.[00:28:34] The importance of forming and communicating your own opinions.[00:32:39] The importance of being vulnerable and transparent to build trust with your audience.For full show notes; visit: https://jasminestar.com/podcast/episode382

If you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.[00:01:00] About Brittany Driscoll and her career.[00:01:40] Brit and Lori’s first meeting.[00:04:32] Brit’s background from “hot wheels to hot air”[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.[00:11:13] The structure of the relationship Brit had with her co-founders.[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.[00:18:56] The key ingredients to creating a ‘Love Brand’[00:22:40] How to apply Brit's EIC model for your business.[00:26:45] The first major challenge (that she didn’t see coming) that shaped Brit.[00:30:34] What Brit did to keep herself in a place of leadership when faced with her biggest challenge in business.[00:34:29] When everyone else said “this is the end” Brit made sure that it wasn’t.[00:38:44] How to know when to push or take a step back.[00:40:01] Lori and Brit’s relationships with investors.[00:45:55] How Brit and I actually met.[00:51:10] How to connect with Brit and Squeeze.Friends, I can’t wait to visit Squeeze soon and you better believe I will share my experience with you. I don’t call myself an influencer, but an entrepreneur with influence, and I'm ready to hype up Squeeze!Do you want to own a Squeeze? You can head to https://www.squeezemassage.com/franchising or visit their website at https://www.squeezemassage.com/. You can also find Brit on Instagram @britdriscIf you’d like to support the Jasmine Star Show, please leave us a review and tag me and Brit and Lori (@loriharder) on Instagram!If you’re ready to learn how to create a ‘Love Brand’, click PLAY to listen now!For complete show notes visit: https://jasminestar.com/podcast/episode381

I’m thrilled to share the latest episode of the Jasmine Star Show with you! Not only did I have the pleasure of sitting down with my dear friend and fellow entrepreneur, Lori Harder, I also had the privilege of introducing her as my co-host in a series of upcoming episodes. Over the coming weeks, we’ll be dropping new episodes with several other powerhouse female entrepreneurs that I can’t wait for you to hear.Lori and I first met at a mastermind event hosted by Lewis Howes. Lori, with her kindness and brilliance, quickly became a close friend and a source of inspiration for me.She emphasizes the importance of building a network and being in rooms that stretch you. One of the best pieces of advice she gives when you’re nervous about networking and possibly feeling intimidated by the room you’re in is: “It's about how you can serve others, not what you can get from them.” With this mindset shift, you can completely reframe the interactions you’ll have and walk away with so much more.Lori candidly shared her struggles of starting a company from the ground-up during the height of the pandemic. Not only does she walk through her journey to raise over $2 million (having NEVER fund raised prior), she shows us how to embrace doing it messy and not letting lack of experience or knowledge stop you from taking action.Sidenote: you’ll DEFINITELY want to listen in to learn about Lori’s “Freedom Phrases,” which are the BEST way to handle answering questions that you don’t know the answer to!She shares her lowest of low moments along her journey when things seemed to be failing left and right and she had to make “the best worst decision.”She felt immense pressure to not disappoint her investors and was fearful of disappointing them, but knew she couldn’t continue on the same path and had to make BIG changes.If you find yourself in a similar situation to Lori being paralyzed by the fear of disappointing others after they’ve shown belief and support in you, be sure to tune in to this episode for tips and encouragement on moving forward and making hard decisions.Key Moments6:14 - Three questions to help you figure out what’s next for you and your business.10:41 - Tips for networking in a room of people that intimidate you with their knowledge and achievements.13:33 - Lori’s simple hack when you don’t know the answer to questions you’re asked.15:00 - How Lori successfully raised $1 million in a year by specifically targeting women investors and hand-picking strategic guests for her podcast, leading to referrals and further investments.27:57 - Lori’s moment of realization and how she decided to pivot her business.For complete show notes for this episode, visit: jasminestar.com/podcast/episode380