The Jasmine Star Show

“17 Ways You Can Screw Up Your Kids”“5 Mistakes That Will Ruin Your Credit Forever“4 Reasons You’ll Never Lose Weight”Have you seen this type of fear-based marketing?It might lead to short-term actions, but it hardly ever leads to long-term loyalty.When I was struggling with my weight, these headlines were everywhere. They’d hook me by playing on my insecurities, but it doesn’t deliver the clarity and support you need to actually improve your situation.The solution: Possibility Marketing.Possibility marketing is about inspiring action by offering hope and tangible solutions. (Instead of scaring people into believing they're doomed.)It wasn't until I found health professionals who focused on education and empowerment that I began to see real change.In this episode, you’ll learn four new strategies to uplevel your marketing efforts, the Three C’s of Marketing, and my Three-Step Possibility Marketing Framework.Click >>PLAY<< to hear all of this and…(00:00:00) The importance of sustainable growth and lasting relationships in marketing(00:02:33) The struggles I’ve faced around my weight and how fear-based marketing impacted my health(00:06:16) My Three-Step Possibility Marketing Framework(00:09:09) The importance of collaborations and a recent experience I had with a peer when pitching one(00:12:34) My checklist for initiating collaborations(00:15:27) What “long-term marketing” really means and how to implement it in a strategy(00:21:00) How to build trust and strengthen relationships with your audience(00:22:47) Strategies for over-delivering value to build credibility with your audience(00:26:14) Your action step to after this episodeFor full show notes visit: jasminestar.com/podcast/episode476Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro GrantHow to Create Sustainable Business Success by Prioritizing Your Health with Dr. Gabrielle Lyon

He’s worked on campaigns for household brands (think: Nike, Apple, and Samsung.)Chase Jarvis, author and photographer, has found success with life and business because of one singular philosophy: never play it safe.There are cells in our brains that are hardwired to keep us comfortable and safe, actively steering us away from risk. It’s a survival mechanism designed to avoid discomfort and uncertainty. But here’s the catch: when you continuously avoid risk, those same cells reinforce patterns of fear and stagnation.This is exactly why I knew I had to bring him on the show. In this episode, Chase shares his journey of breaking the mold, taking creative risks, and how embracing discomfort has been key to his success.Click >>PLAY<< to hear all of this and…(00:00:00) What can happen when you refuse to play it safe in life and business.(00:06:12) The importance of sharing knowledge and building a community.(00:13:19) The crazy (yet, transformative) experience of broadcasting a live wedding and its impact on their careers.(00:17:45) The deeper lessons learned through vulnerability and the importance of stepping out of comfort zones.(18:05) The value of personal experiences in learning from both wins and losses.(18:38) An (unconventional) equation for achieving success.(19:33) The necessity of creativity and overcoming fear to achieve remarkable experiences.(22:16) The struggle to maintain authenticity amidst societal pressures to conform.(23:08) How Chase defines creativity.(23:51) The intertwining of creativity and business.(33:00) The harsh realities of venture capital pressures and investor expectations.(35:48) The challenges of maintaining company culture during rapid growth phases.(00:36:58) Key lessons Chase learned from transitioning between leadership roles in a company.(00:38:04) The importance of stepping outside comfort zones to achieve personal growth.(00:39:51) Personal betrayals Chase’s career and the lessons he learned from them.(00:42:48) The process and challenges Chase faced while writing his book.(00:44:04) The attention you need to achieve personal and professional goals.(00:48:28) The importance of taking action rather than overthinking or remaining passive.For full show notes, visit: jasminestar.com/podcast/episode475

“Curiosity led me to where I am today.”When Ena Hull, TIGER 21 Chair for Newport Beach, said this on the show, I paused. I realized just how underrated curiosity is.Curiosity brings new tests and experiments.Curiosity leads to new ways of thinking.Curiosity opens doors to new possibilities and opportunities.From a young age, Ena observed and studied successful people, asking questions and seeking knowledge. This understanding of how successful people engage, talk, and live shaped her into the successful leader she is today.In this episode, we discuss tips for career transitions, the power of self-advocacy, and how you can reinvent yourself anytime you want.Click play to hear all of this and…(00:00:00) How you CAN reinvent yourself whenever you want to.(00:02:27) How Ena’s curiosity and observational skills shaped her career from a young age.(00:08:11) How Ena started her career at age 20 and what it turned into.(00:12:50) The hard (but smart) decision Ena made during the pandemic.(00:16:29) Why Ena left her CEO position and her tips for transitioning careers.(00:17:43) The importance of relationships and networks in business.(00:19:28) Ena’s decision to invest in her personal growth instead of traditional assets.(00:20:33) The need for budgeting and financial readiness before making significant career changes.(00:21:41) How Ena was introduced to TIGER 21 and how it led to her current role.(00:32:31) Tips on how to get the most out of group coaching and mastermind experiences.(00:35:50) The importance of being bold in asking for what you want.(00:38:25) Three key principles for career transitions.(00:39:17) The importance of knowing whom to ask for assistance in leadership roles.For full show notes, visit jasminestar.com/podcast/episode474Listen to related episodes:Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My FutureReinventing Yourself: Ready for Your Next Chapter?

Imagine this: You’re on a rowboat trying to reach your destination, but everyone on the boat is rowing in all different directions and all at different speeds.THIS is what it feels like when you have a team that doesn’t communicate or collaborate.So what do you do? You set up SYSTEMS that support clear communication, streamline collaboration, and ensure everyone is aligned towards your company’s vision.I know this because the business I have today is a byproduct of systems and processes that were designed for scalability.In this episode, you’ll learn a framework for identifying and addressing communication gaps, ways to leverage technology to streamline processes, and how to empower your team to improve efficiency and motivation.Click play to hear all of this and…(00:00:00) How to bridge gaps and create a safe space for team communication.(00:00:53) How you can create collaboration between departments to enhance efficiency.(00:01:51) Ways my internal departments collaborate to improve client success.(00:02:54) How communication breakdowns lead to inefficiencies and frustration within teams.(00:05:52) How to identify and recognize communication gaps.(00:06:47) A three-step framework to identify and address communication issues.(00:08:26) What it means to “bring it to the team” when you’re trying to find a solution.(00:10:20) Why (and how) you should designate time for team members to voice concerns and ideas.(00:11:04) The tools we use to improve team collaboration.(00:12:49) How systems prevent mistakes in business.(00:13:50) How to ensure that conversations get translated into actionable tasks.(00:14:47) How you can create a culture of openness and a team that isn’t afraid of making mistakes.As mentioned in this episode: you can sign up for my newsletter at jasminestar.com/subscribe.Listen to related episodes:Influencer Marketing & Running MULTIPLE Businesses at Once: What You Need to Know with Dan FleyshmanHow You Can Develop the BEST Traits in LeadershipFive Things My Team and I Do to Stay Productive and Reach Our GoalsFor full show notes, visit jasminestar.com/podcast/episode473

You know what one of the biggest goldmines for market research is?Objections. (Yes, you heard that right.)If you listen closely, objections can reveal opportunities for you to get your clients closer to “YES!”.Now, you might be thinking, “Jasmine, how can objections be a goldmine? Aren't they just hurdles in the way of getting a sale?"And, that's fair. But what if I told you there's a way to flip those objections, use them as information, and turn them into golden opportunities?In today's episode, I'm sharing the top ways to handle the most common sales objections by digging deep into the underlying concerns behind them.Click play to hear all of this and:(00:00:20) How to effectively address the objection of “I just don't have time”(00:02:53) How to help your prospect find creative solutions to their pricing concerns(00:03:50) What I've learned from my own experience about finding solutions to pricing objections(00:07:31) How to effectively address the "I don't know if it's a right fit" objection(00:10:25) How to create ease and excitement when someone is afraid to commit🎧 Listen to the full episode, Do THIS to Close More Sales, >>HERE<<Listen to Related Episodes:How to Create Content That Removes Objections and Increases Your SalesThree Sales Strategies to Increase Your RevenueFor full show notes, visit jasminestar.com/podcast/episode472

“If you want to build a business where you’re selling your intellectual property, becoming a public figure in some capacity is a requirement.”When she said that, I had to pause. She was right. Please believe that quote made its way into my moleskin journal. *(*When I invited Jereshia Hawk, private business mentor, to be on the show, I knew I’d have pages full of notes.)But what I didn't know was how Jereshia scaled her business, which she so graciously shares with us.If you’re in a place where your revenue feels stagnant, you want to scale but you’re not sure what steps to take, and you need a slight kick in the pants, you’re in the right place.In this episode, you’ll learn how to better understand your buyers, adapt to market changes, and leverage past experiences for business success.Click play to hear all of this and…(00:02:58) An inside look at Jereshia’s career.(00:03:21) The importance of building real relationships in sales and entrepreneurship.(00:07:31) How Jereshia created opportunities for herself while working a full-time corporate job.(00:10:32) The key principles behind scaling a business effectively.(00:11:21) How Jereshia’s first $60,000 sales month and its impact on her goals.(00:12:29) What it means to ‘flip the funnel’ to focus on high-ticket offers.(00:15:18) The benefits of selling higher-ticket offers based on her experiences.(16:17) How Jereshia used the transferable skills she learned in corporate when she started coaching.(18:07) The commitment Jereshia made to herself when starting her business and how it helped her get to where she is now.(21:03) The number one non-negotiable thing you must do if you want to become a thought leader.(22:57) How to help clients choose between your offer over similar service providers.(25:28) Jereshia’s (brilliant) process to identify her ideal client.(27:10) How Jereshia transitioned to six figures.(34:18) Jereshia’s strategy of specializing her offers to capitalize on market demand and client spending habits.(39:28) The importance of long-form content when building trust with your audience.(40:13) How you can use free content to pre-qualify leads for higher-ticket offers.For full show notes, visit jasminestar.com/podcast/episode471

How can you create ways (for not only your business) but your community to WIN?When your community wins, you're not just making a difference – you're building a stronger foundation for your business to succeed.And during this discussion, I heard some of the most creative ways to do exactly this.But what I found truly fascinating about today’s guest, Peter Lobanov, the Chief Creative Officer of Pudgy Penguins, is his exploration of the creative side of Web3.(If you’ve been a listener for a while, by now you know that I’m OBSESSED with all things NFTs.)If you want to geek out with ya girl on how creativity, community, and strategic growth blend in the digital age, this episode is for you!!We’re diving into the business of NFTs, the process of rebranding and redefining your company roadmap, and how to build a community that’s aligned with your brand’s values.Click >>PLAY<< to hear all of this and…(00:05:12) The challenges of acquiring a project after it already had initial success(00:11:30) The process of engaging and aligning an existing community with a new vision and leadership(00:15:34) How Peter deals with the skepticism and concerns from the web3 space(00:20:08) What it really takes to overhaul a complex brand(00:22:19) How Pudgy Penguins entered the retail market (in Walmart, no less!)(00:24:05) How to license digital assets from NFT owners(00:26:07) The legal implications Pudgy Penguins navigated in a new market, and the best way to address those complexities(00:31:20) Integrating web3 wallets and gamification into retail products to create a unique physical experience(00:34:11) The social media strategy that garnered 10 million views in one day!(00:39:31) The virality formula: how to create engaging and relatable content(00:49:12) A strategy to target a younger demographicListen to Related Episodes:430: How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk336a: What’s Changing the Landscape for Business Owners: Thoughts on AI, Crypto, and more with Daniel DiVenereFor full show notes, visit jasminestar.com/podcast/episode470Connect With Peter:https://www.pudgypenguins.io

If you're a loyal podcast listener, you probably know that I'm obsessed with all things customer behavior.And if you're new around the block, I NEED to break it to you: I'm a psychology freak.Here’s the thing…understanding human behavior can totally transform your business strategies!That’s why in today’s Shortie Episode, I’m dipping my toe into the fascinating world of neuromarketing strategies.By the time you're done listening, you’ll have a clear understanding of how to influence client actions and decisions more effectively.Click play to hear all of this and:(00:00:00) Understanding the concept of Neuromarketing and how it influences client behavior.(00:03:14) Why you need to start driving small commitments from your audience on social media for better customer customer engagement.(00:04:22) What to focus on in your marketing to help your audience process your message faster (beyond just social media).(00:06:34) Understanding the Law of Reciprocity and how it applies to your marketing strategy.Listen to Related Episodes:Three Sales Strategies to Increase Your RevenueUnderstanding Customer BehaviorFor full show notes, visit jasminestar.com/podcast/episode469

Be honest: Have you ever gotten business advice that sounded, well, like this…To get ahead of 99% of business owners, you must:…”ABC: Always be closing.”…”Eat your competition for breakfast, lunch, and dinner.”…”Never take no for an answer.”I’m not saying the advice is wrong or even bad, but there are better and more enjoyable ways to get ahead (and stay ahead) in business. Spoiler alert: They have nothing to do with aggressive tactics or relentless hustle.Instead, in this episode, I’m sharing the four things I’ve done to get ahead and maintain momentum in business.Click play to hear all of this and…(00:00:00) What I was told to do to get ahead of 99% of business owners vs. what I actually did.(00:09:16) The best thing to focus on when you’re growing your business.(00:13:00) An experience I had in a mastermind group that was a pivotal moment in my growth.(00:14:53) The framework I use in new environments for success.(00:20:25) How successful people behave and their approach to problem-solving.(00:25:47) One of the best ways to find new and innovative solutions for your business.(00:34:35) How I was able to open my eyes to new opportunities and perspectives.(00:39:10) What it takes to scale businesses past 7 figures.(00:41:19) Why high-achieving entrepreneurs get imposter syndrome.(00:43:18) How to add value in rooms when you feel less experienced.For full show notes, visit: jasminestar.com/podcast/episode468Listen to related episodes:How to Build Your Self Trust to Make Better Business DecisionsEmotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItQuarter 2 Review: The Actions I Took to Build My Future

“...well, it's just that your level of confidence...”Woah. I had to pause when my podcast mentor casually said these words on our call. And to be honest: they struck me deeply.Those words made me realize that while I often feel unsure, the version of me you see on the podcast or a stage is the amplified version of me—confident, outgoing, and unafraid.But in everyday life? It’s another story.What I’ve learned is that confidence is not the absence of fear but the decision to face it. True confidence is about showing up despite the doubts, knowing that every step forward gets you one step closer to the life you want to live.In this episode, you’ll learn how I’m targeting a new group of people in my business, the commitment I’m declaring starting now, and a framework for choosing to be 3X confident with ease.Click play to hear all of this and…(00:01:03) What my podcast mentor told me about confidence and how it’s impacted my mindset.(00:02:50) How it really feels showing up as my 3X, most confident self.(00:04:44) Some of the challenges I faced as a woman in business and entrepreneurship.(00:09:47) The commitment I’m making (I’d love for you to make it with me!).(00:11:40) The initial fear of confidence and why you need to push through.(00:15:01) The freedom you get when you do this ONE thing.(00:18:10) Why I share my best ideas for free.(00:21:39) My strategies for attracting a new ideal client.(00:22:37) What it takes to scale from seven to eight figures in business.For full show notes, visit https://jasminestar.com/podcast/episode467

I created my first course in 2016, and hand-to-heaven, it changed my life.But lemme tell you this: there were plenty of questions I wish I knew the answers to before I created the actual content. How should I price it? How can I ensure a good completion rate? How should I distribute it?I want you to feel fully equipped and confident through every step of creating your digital offer.This is exactly why, in this episode, I'm taking you step-by-step through the (unsexy, yet necessary!) conception and planning stages of creating an offer that has the potential to change YOUR life.Click play to hear all of this and:(00:00:34) A Five-Step framework for planning your digital offer(00:00:57) How to structure the customer journey inside your offer(00:01:47) How to optimize student experience in an online course(00:03:39) The best pricing strategies(00:09:29) How to create a realistic timeline for course development and launching(00:11:10) How to optimize your search efforts when finding the right platform to host your course(00:12:06) The three types of goals to set when you’re launching your digital offer🎧 Listen to the full episode, Courses, Subscriptions, and Memberships: How to Create a Profitable Digital Offer, >>HERE<<Listen to Related Episodes:Do THIS to Close More SalesHow to Create an UNFORGETTABLE Customer ExperienceFor full show notes, visit jasminestar.com/podcast/episode466

I’m not ONLY taking you behind-the-scenes in this episode…I’m bringing you inside of my brain.Lemme preface by saying this: I know how I think is different. And because of this, the way I see opportunities and investments helps me maximize my experience and find the hidden potential in every situation.I want to share my thought process with you because when you learn how other people think, you unlock new perspectives, gain insights you never considered, and find breakthrough moments that can change…well, everything.In other words: When we embrace different viewpoints, we can accelerate growth. So, that is exactly what you’ll hear in this episode. I hope it serves you well.Click play to hear all of this and…(00:00) How different viewpoints can evolve the way you think and do things.(00:04:27) A question to help you understand your own thinking patterns.(00:06:59) My experience in Lewis Howes' mastermind program and the key concepts I learned.(00:15:41) How I plan to enhance my own mastermind based on things I’ve learned and witnessed.(00:21:09) What I’ve personally gained from investing in the James Wedmore mastermind.(00:22:09) How I make the most out of masterminds and other investments.(00:26:15) My experience with SaaS Academy and how my team and I maximized the investment.(00:33:40) How my team and I create systems to achieve measurable results rather than just setting goals.Listen to the Episodes Mentioned:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesQuarter 2 Review: The Actions I Took to Build My FutureThis is The Real Reason You’re Not Being Productive with Rory VadenGary Vaynerchuk’s Growth Accelerator Program: My Experience and Key Takeaways (So Far)For full show notes, visit: jasminestar.com/podcast/episode465

Do you remember the “Share a Coke” campaign?It was iconic. (And yet, so simple?!)I mean, they put names on a can and boosted their sales by 2 Billion in just one summer. The lesson? Personalization works. Creativity works. Simple works.And this right here is exactly why, in this episode, you’ll learn innovative marketing strategies and key tips and ideas for creating effective guerrilla marketing campaigns that work.Click play to hear all of this and…(00:00:00) Discusses the importance of team members' diverse experiences in creating effective marketing strategies.(00:02:46) The strategy my team put together and how I was initially hesitant to execute it.(00:04:44) What “Guerrilla Marketing” means and how you can leverage it.(00:07:33) How Spotify’s strategy turned users into brand ambassadors.(00:09:43) How Coca-Cola increased sales by 2 Billion in just one summer.(00:10:41) The campaign Dove put together and why it had such a huge impact.(00:11:52) Four tips for executing effective Guerrilla Marketing strategies.(00:12:42) The importance of understanding your ideal client AND your broader audience.(00:13:48) Why you should leverage your team when creating a marketing strategy.(00:14:46) How your company values beyond just sales.(00:17:31) Why you should involve your audience in your decision-making (and how!)For full show notes, visit jasminestar.com/podcast/episode464Listen to Related Episodes:THIS is How You Better Serve Your Customers and ClientsLetting Your Marketing Work For You with Billy GeneThree Sales Strategies to Increase Your Revenue

Real talk: a strong personal brand can act as a protective moat for your business.Apple? Stronger because of the Steve Jobs brand.Tesla? Better known because of Elon Musk.Spanx? Iconic because of Sara Blakely.Yes. It’s that important.But here’s the deal: even high-achieving entrepreneurs struggle with impostor syndrome. In fact, it can be even more intense.As you gain visibility and achieve success, you might doubt whether you truly earned it, worry that others might see you as just lucky, or fear that your team or clients will lose confidence in you.These doubts can be paralyzing, but pushing through them is so (SO!) necessary to reach your next level.In this episode, you’ll learn why building a personal brand is the best use of your time and a five-step framework for building it.Click play to hear all of this and…(00:00:00) The concept of personal branding and its importance for business success.(00:03:05) Statistics about consumers and personal brands.(00:05:13) How personal brands can act as a protective moat for businesses.(00:08:17) How building a brand leads to optionality and freedom.(00:09:33) The two main obstacles preventing personal brand development.(00:10:26) How impostor syndrome affects even successful entrepreneurs.(00:11:27) What 6, 7, and 8-figure business owners say about building a personal brand.(00:15:45) What I learned from interviewing branding agencies.(00:17:28) The importance of assembling a supportive and flexible video team for branding efforts.(00:23:55) The need for content pillars to build trust and likeability.(00:24:59) My advice on choosing your content frequency and the right platforms for personal branding.(00:26:32) How to allocate time for creating different types of content.(00:28:30) What I’m trying to approve in my business right now (and what’s next).Listen to related episodes:Reinventing Yourself: Ready for Your Next Chapter?Restarting: How to Get Back Up When You’ve Quit (And Be Better Than Before)Three Ways to Remove Comparison and Become UnstoppableFor full show notes, visit:jasminestar.com/podcast/episode463

If you’re in the thick of building, scaling, your pivoting your business or your career: LISTEN UP! (Yes, in all caps!)This episode is for you.Today’s guest is sharing a blueprint on how to grow, pivot, and scale successfully (even if you’re literally starting from scratch.)Nancy Twine is the founder of the natural haircare company Briogeo. She’s also an entrepreneur, investor, and advisor. She made a courageous pivot from a high-powered career on Wall Street to launching a successful beauty brand (at Sephora, no less!)So today, we’re talking about the business of the business.Nancy so graciously opens up about the early days of building Briogeo, the hurdles she faced while changing careers, and the bold go-to-market strategies she deployed when first building her brand.And the best part? Nancy goes DEEP into how she built her business by meeting tons of the right people… one step at a time.Click play to hear all of this and…(00:03:13) How to transition into a new career path (even if your current one is already uber-successful)(00:07:01) Nancy’s approach to social media as an early adopter of influencer marketing(00:15:12) Developing authentic influencer partnerships and why authenticity WINS in brand collaborations(00:17:33) Nancy's journey of bootstrapping her business (and landing a partnership with Sephora early on!)(00:19:31) What to do when you need to take additional funding (even if your business is scaling rapidly)(00:20:23) Why you need to be aligned with investors, not only financially but in values and vision(00:21:42) How to respond to sudden market changes(00:26:29) Nancy's perspective on what it really means to build a legacy and how you can start building it TODAY regardless of where you are in your journey(00:27:01) Why mentorship and listening to other people’s stories opens up your perspective to what’s possible(00:29:10) How to shift your mindset if you’re struggling with comparing your business to someone else’s(00:32:01) Nancy’s three-step process to developing leaders on your team(00:35:36) The importance of resilience and self-wellness for entrepreneurs in the 0 to 1 phaseListen to Related Episodes:372: Four Unique Strengths to Have in Business and How to Develop Them438: When You Should “Break the Rules” in Your Business444: How You Can Develop the BEST Traits in LeadershipFor full show notes, visit jasminestar.com/podcast/episode462Connect With Nancy:Instagram: https://www.instagram.com/nancytwinePodcast: https://nancytwine.com/Website:https://www.instagram.com/makersmindsetpodcast/Dream Makers Founders Grant ($1,000,000):https://nancytwine.com/thegrant/

If you’re a 7-figure business owner ready to create a powerful brand, learn high-level marketing strategies, and build systems that scale alongside a group of talented 7-figure entrepreneurs, you must click >>HERE<< to be added to the waitlist for my upcoming mastermind. You'll be first to hear when we open applications. ************She started off buying my $12 digital downloads ten years ago, then she became a member of Social Curator, and last year she invested in my Mastermind.I’m so glad she did, because believe me when I say, Angie McPherson (Brand Photographer and Coach) always makes back her investments. It’s a mindset. A mindset you can develop too.And you know what you can also learn? How to build long-lasting client relationships (just like me and Angie’s!) that lead to mutual growth and success.In this episode that originally aired on The Angie McPherson Show, you’ll learn the signs that it’s time to pivot, the mindset to have when investing in yourself, and how to build a loyal client base.Click play to hear all of this and…(00:00:00) Business longevity and customer journeys.(00:01:58) Angie’s mindset around investing and how it pays off in her business.(00:03:34) A candid conversation about Angie’s investment in my first mastermind cohort and how she generated the funds to invest.(00:06:24) Strategies to attract loyal clients and turn them into brand evangelists.(00:08:24) My research methods for understanding audience needs.(00:16:27) The importance of having a structured product suite to serve clients effectively.(00:19:53) Advice for when you're hesitant to pivot due to fear of failure or uncertainty.(00:24:30) The importance of nurturing relationships with key supporters and clients.(00:26:47) The importance of being genuine and authentic when connecting with others in business.For full show notes, visit: jasminestar.com/podcast/episode461aListen to Related Episodes:THIS is How You Better Serve Your Customers and ClientsUnderstanding and Increasing Your Customer LTV (Lifetime Value): Five Strategies to Make More Money From the Same CustomersHow to Create an UNFORGETTABLE Customer Experience

Your team is mostly made up of two kinds of people: donkeys and unicorns.Lemme explain: Unicorns are high-achievers who can create and manage systems independently, while donkeys are reliable executors of the tasks within the systems (both are important to your organization).Most teams consist primarily of donkeys, and you know what? That's perfectly okay. The key is to build airtight systems and processes that allow everyone to excel.In this episode, you’ll learn how to tell the difference between A, B, and C players on your team, how to help B players advance in your organization, and my framework for giving performance reviews,Click play to hear all of this and…(00:00:00) How to understand A, B, and C players in your team.(00:01:57) How to categorize the different types of people on your team.(00:02:57) What it means to have a team of “unicorns” and “donkeys”.(00:05:55) Three key traits to recognize A players within a team.(00:07:48) Steve Jobs' “A Player Philosophy”.(00:08:42) How I define A players and prevent them from leaving the organization.(00:10:39) The key differences between A players and B players.(00:11:43) What you need to know about C players.(00:13:38) A personal story of letting a team member go when they weren’t meeting expectations.(00:17:27) Four steps for conducting effective performance reviews.(00:22:13) Why you must create a culture where feedback is accepted and sought out.For full show notes, visit https://jasminestar.com/podcast/episode461Listen to Related Episodes:How You Can Develop the BEST Traits in LeadershipFive Things My Team and I Do to Stay Productive and Reach Our GoalsEmotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItResources:Let’s Hear It for B Players, Harvard business review, Thomas J. DeLong

Ever wondered what it takes to truly achieve greatness in your industry?Spoiler alert: it all starts with ONE IDEA.Today, I'm thrilled to bring back Will Guidara, a visionary whose journey to the top is rooted in the concept of "unreasonable hospitality."What blew my mind was how such a profound concept was birthed through the power of collaboration. Will's story confirmed my passion for fostering a culture of feedback and growth.In this episode, you'll learn exactly how Will empowers his team, creates a feedback-oriented culture, and leads his team to victory.Click play to hear all of this and:(00:00:23) What it means to apply the concept of “Unreasonable Hospitality” to everything you do in business(00:01:26) The top traits of a great leader and the KEY to empower your team(00:06:02) How to create a culture of feedback and growth (yes, feedback and criticism are highly encouraged!)Listen to Related Episodes:How You Can Develop the BEST Traits in LeadershipYou Matter: Mental Health and Business Culture with Matthew EmerzianFive Things My Team and I Do to Stay Productive and Reach Our GoalsConnect With Will on Instagram:https://www.instagram.com/WguidaraFor full show notes, visit jasminestar.com/podcast/episode460

Let’s just keep it real for a moment: Pivoting in business can be scary. Especially when you’ve had previous massive success.And letting that fear reign is EXACTLY what’s keeping many entrepreneurs from getting to their next level.But my guest today is here to show us how she broke through those barriers…by launching a second brand that went completely viral on social media and cultivating a new (and organic!) community!Michelle Cordeiro Grant went from founding (and exiting) the lingerie brand LIVELY to launching GORGIE, a wellness-focused energy drink that’s disrupting the consumer goods market.I got literal goosebumps listening to her approach to market research and brand building…it’s simply GENIUS (and something that you will be able to replicate in your business.)Click play to hear all of this and:(00:02:24) How Michelle (successfully) founded two different companies in two different markets(00:04:54) The benefits of creating a brand-led and community-driven company(00:07:01) The emotional journey of selling a company and figuring out your next step(00:10:27) How to analyze the market to identify gaps that your business can leverage(00:11:54) The process of using social media for market research(00:16:03) The best qualities to look for in mentors and business partners(00:21:06) Why you need to build in public and cultivate a community before launching(00:22:35) How you can host in-person events for your business before your end product is finished(00:32:18) Michelle’s journey of getting GORGIE into Whole Foods (her first choice!)(00:33:42) The differences between DTC, retail, and Amazon strategies(00:35:36) What makes a brand “sticky” (and how to have customers come back for more)(00:38:53) How to implement a successful user-generated content strategy(00:52:24) How to build your business while also prioritizing your familyListen to Related Episodes:Turn Your Dreams into Reality: How to Avoid Dead-End Questions and Create PossibilitiesHow to Get Faster Running Your BusinessFor full show notes, visit jasminestar.com/podcast/episode459

Can you think of one (yes, just one) business decision you’ve been avoiding?Hiring a team member? Rebranding your business? Raising your prices?Well, what if you took the expectation of the outcome away and just let making the decision be the win?Because here’s the deal: Making a decision, any decision, is a sign of progress, growth, and self-trust. It means you’re taking action and moving forward, rather than staying stuck in indecision.And once I learned how to trust myself to make decisions FAST—it all changed in the best way possible. Friend, I want the same for YOU.In this episode, you’ll learn frameworks for building self-trust, how to build a strong inner-foundation, and strategies for making confident decisions.Click play now to hear all of this and…(00:00:00) The importance of self-trust and how it helps you build confident decisions as business owners and leaders.(00:00:53) How I practiced “stacking bricks” to build up my self-trust.(00:04:09) The impact of seeking external validation and the importance of focusing on internal momentum and direction to build self-trust.(00:06:13) Real life examples of self-trust when making difficult decisions.(00:13:54) The Self-Trust triangle framework and how YOU can use it to strengthen your self-trust.(00:15:57) The importance of trusting yourself in decision making and the impact of doubt on making choices.(00:22:33) Why you need to get clear on personal goals and measuring success internally.(00:23:28) The significance of acknowledging and celebrating personal wins.(00:24:30) The process of getting out of your comfort zone, trying new things, and learning from experiences.Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlistRelated Episodes to Listen to:Emotional Intelligence in Leadership: How You Can Develop, Practice, and Improve ItHow You Can Develop the BEST Traits in LeadershipWhat to Do When You Catch Yourself Over-Thinking in Your BusinessFor full show notes, visit: https://jasminestar.com/podcast/episode458

Have you ever wondered how extremely successful business owners develop and evolve their product suite?Well, you’re in luck, in a recent exclusive keynote session from the Increase Your Visibility Intensive, Julie Solomon, Visibility, Brand Strategy, and Brand Deal Coach so graciously shares how she did exactly that.And the best part? She not only shares how she created her product suite, but also how she strategically refined, priced, and sold each offering to align perfectly with her target audience's needs and desires.In this episode, you’ll learn the importance of client transformation, knowing your customer readiness, and having the right mindset for business success. (You’ll also hear how Julie waited to see her customer needs before creating new offers.)Click play to hear all of this and…(00:01:46) The inside scoop on how Julie developed her product suite and the evolution of her offers(00:04:28) Julie shares her mindset and strategy behind creating and refining her first offer, "Pitch It Perfect."(00:06:16) The evolution of Julie’s product suite, the mindset behind the changes, and her decision to wait and understand the customer's next step before creating new offers.(00:09:06) How Julie knew it was time to develop her group coaching and mastermind programs.(00:11:19) How Julie defined the value proposition and differentiation in her programs.(00:13:16) The BRILLIANT way Julie decided to develop her offers.For full show notes, visit https://jasminestar.com/podcast/episode457

Real talk: Influencer marketing is here to stay, there’s no doubt about it.But how do you get started? What do you need to know beforehand? And how do you leverage its power to scale your business (without needing millions in capital?)That's just one of the many (MANY!) reasons I invited Dan Fleyshman, the youngest founder of a publicly traded company and a mastermind in the entrepreneurial world, as a guest on the show.In our conversation, Dan methodically walks us through his diverse portfolio, showing us how he’s been an angel investor for over 43 companies, including investing in brands and apps through influencers. Dan also shares his success story of launching a store chain (IN THE MIDDLE of the pandemic, nonetheless.)In this episode, you’ll learn the nuances of influencer marketing and the strategies that have propelled his ventures to the forefront of their industries.Click play to hear all of this and…(00:00:55) Dan’s extensive investment portfolio and what it took to get there.(00:02:52) How Dan allocates his time and energy while managing different business ventures.(00:03:19) The challenges Dan faced when growing a new business during the pandemic.(00:11:00) Dan’s influencer marketing strategy and how to make your collaboration with influencers a success.(00:15:49) How small businesses can get started with local influencers.(00:18:16) The different types of influencers and how to calculate and negotiate the rates for each type.(00:21:09) How Dan hired a CEO to handle all operations and its impact on business growth.(00:26:24) A behind-the-scenes look into running a public company.(00:31:35) The potential impact of AI influencers in the future of marketing.(00:36:39) Dan’s honest thoughts about the increasing capabilities of AI and what it means for different platforms.(00:38:28) Why we tend to resist change when it comes to new technologies and how to embrace it instead.(00:43:27) The importance of in-person interactions and events in building relationships.(00:48:20) The ripple effects of charitable actions and the importance of inspiring others to replicate similar initiatives.Listen to Related Episodes:378: Marketing Campaigns and Influencer Partnerships: What Small Business Owners Need to Know427: My Personal Insights and Marketing StrategiesFor full show notes, visit jasminestar.com/podcast/episode456

I’ve always said that if I’m the dumbest, poorest, and least experienced person in the room then it’s the right room for me.Well…honey, in Gary Vaynerchuk’s Growth Accelerator Program (Vyve), I was in the perfect room.From watching Gary’s team and Chief of Staff facilitate the entire event to the hearing Gary’s state of the union talking about marketing, the experience was nothing short of transformative.And please believe: I’m sharing it all with YOU.In this episode, you’ll get a front row seat to my experiences, insights, and key takeaways from the Growth Accelerator Program.Click play to hear all of this and…(00:00:00) The transformative invitation I’ve received.(00:05:28) The question JD asked me that prepared me for this huge event.00:07:05) My insane (and slightly terrifying) experience at Rockefeller Plaza.(00:09:44) My #1 goal at lunch with the other members of the growth accelerator.(00:12:08) The questions I asked Gary Vee’s team to help me attract high-level talent, vision cast, and shape future offers.(00:15:07) The emotional connections I felt when visiting Nasdaq (and the conversation I had with my dad about it).(00:22:04) The moment I’ll NEVER forget with Gary Vee.(00:24:50) The questions I asked Gary's Chief of Staff.(00:28:05) 90% of what we focused on day two of the growth accelerator.(00:31:58) The importance of building a strong team and casting a vision as a founder and CEO.(00:34:39) What’s next in the growth accelerator (meetups, dinners, and in-person events) with Gary.(00:37:27) The team dynamics at VaynerMedia and the importance of growth potential and replicating success.For full shownotes visit, https://jasminestar.com/podcast/episode455Are you ready to join a mastermind so you can finally get clarity on what you want AND see results? Join the waitlist >>HERE<< and be the first to know when I start accepting applications for the next cohort of my mastermind. Jasminestar.com/mastermindwaitlist

"You have a choice. You can either get bitter or you can get better. It's up to you."These are the words that became a catalyst for her personal and professional transformation.When Cassandra Worthy, Keynote Speaker and CEO of Change Enthusiasm, was an employee in the aftermath of a $5B acquisition, she almost quit her company. She was frustrated, everything…well, changed.But when she reached out to a mentor, her words changed everything. Cassandra decided to turn her feelings into an opportunity for something BETTER.Enter: Change Enthusiasm. A company that helps organizations master the chemistry of change. Hot dang, y’all…In this episode, you’ll learn the three-step process for navigating change with enthusiasm, Cassandra's approach to marketing and long-term vision, and how to embrace organizational change.Click play to hear all of this and…(00:02:24) How we’re approaching marketing in the future and Cassandra’s methodologies about change.(00:03:55) A behind-the-scenes look at Cassandra’s product suite and business model.(00:06:38) The BEST advice that inspired Cassandra’s book.(00:12:22) The challenges Cassandra faced when dealing with one of the biggest changes she’s been through.(00:15:09) How Cassandra created a positive and inclusive team culture.(00:17:01) The mindset shift that changed the game for Cassandra.(00:18:31) Why you must have trust when facing challenges (and advice on decision-making when navigating change).(00:20:09) The importance of acknowledging emotions and exploring options through a “perspectives wheel”.(00:22:12) The significance of embracing change and finding purpose.(00:30:57) How Cassandra got her start in speaking on stages while still working in corporate.(00:37:23) Cassandra's approach to building a global network.(00:39:14) How Cassandra went about building a certification program, hiring staff, and managing anxiety as her business expanded.(00:43:51) Cassandra's vision of stepping away from the business to focus on her passion for speaking (and how she plans to do it).(00:44:34) An inside look at Cassandra's go-to-market strategies.(00:48:45) The value of transformative content, mindset, and energy in podcast episodes for business growth.For full show notes, visit https://jasminestar.com/podcast/episode454Learn about The Change Growth Accelerator Experience with Cassandra Worthy by clicking >>HERE<<.

There is one content component that can (quite literally) make or break your searchability and discoverability: your titles.Titles are almost always the first impression your audience has of your content. And a well-crafted title can capture attention, entice curiosity, and drive engagement. (Yes, and amen!)The problem is titles often get little to no intentional thought. And without a proper framework to create them, your content doesn’t get the attention it SO much deserves.This is exactly why, in this episode, you’ll learn tips and frameworks for creating effective titles, how to leverage “prime real estate" in your titles, and an inside look on how I personally title my classes/videos/episodes/offers.Click play to hear all of this and…(00:00:00) The importance of effective titling and the impact of clear, compelling, and SEO-driven titles.(00:01:42) The tips and frameworks for creating impactful titles, emphasizing the benefits of content and the use of keywords.(00:09:51) The formula I personally use for titling (examples included!).(00:15:35) How to leverage your “prime real estate” in titles.(00:18:22) The number one most important thing to remember when titling.(00:19:18) How to leverage intrigue, anticipation, and clarity in your titles.(00:20:14) Real life examples: workshop titles with me in real time.For full show notes, visit https://jasminestar.com/podcast/episode453Resources Mentioned in This Episode:Listen to The BEST AI Strategies to Grow Your Business with Chris WinfieldListen to How to Price Your Offer to Increase SalesListen to Business Lessons That Will Make You A Better EntrepreneurCheck out Alex Sanfilippo, my podcast mentor from PodMatchCheck out the research from from Wylie CommunicationsCheck out the research from CoscheduleCheck out the Research from Backlinko

What are you obsessed with right now?For 90% of things in life, being obsessed with someone or something is not a good idea. But then, as it usually happens… the remaining 10% doesn’t apply to business.Or at least it hasn’t been true for my own business journey.In this episode, I’m walking you through my very own framework (one I use often!) to turn obsessions into success.Every person has their own story, but in my experience, being disciplined, focused, and resourceful, is a byproduct of positively leveraging obsession.At the end of the day, we won’t get to change our story if we don’t combine passion and focus. And that’s what I’m teaching you today. I hope it serves you well.Click play to hear all of this and(00:02:38) How I developed my OLD mindset around “obsessions”.(00:04:47) One of the biggest lightbulb moments I’ve had in business.(00:07:02) How I leverage obsession to succeed in life and business.(00:12:14) The four key factors to make anything work.(00:18:12) An inside look into my “Obsession Eras”.(00:38:27) How to choose your obsession and make it work. (framework included).Listen to Related Episodes:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesWhat to Do When the Unexpected Happens5 Five Mindset Shifts For Business GrowthFor full show notes, visit jasminestar.com/podcast/episode452

Lemme deal it to you straight: I had so much resistance to taking on a leadership role in my own business.I know, I know, but you see, I grew up watching my dad get ridiculed in his transition to leadership and I knew dang well I didn’t wanna put myself in that same position.But when I finally decided to step up in leadership, I worked on developing my Emotional Intelligence. As a beautiful byproduct came increased talent retention and mental health in the team. (Hallelujah, right?)In this episode, you’ll learn what Emotional Intelligence is, the Goleman Framework for developing EI, and specific actions to take to measure and improve EI.Click play to hear all of this and…(00:00:00) The importance of emotional intelligence in leadership.(00:00:49) My father's journey, and the challenges he faced stepping into a leader.(00:01:43) Why I was initially reluctant to lead and the challenges I faced when scaling my business and leading a team.(00:02:40) What emotional intelligence means and its importance in business and leadership.(00:03:41) The importance of understanding and managing your own emotions and extending empathy to team members.(00:05:39) Examples of emotionally intelligent leadership and its impact on team dynamics and outcomes.(00:07:34) How I improved my emotional intelligence in team meetings and the impact it had on my leadership.(00:08:32) One of the biggest problems in emotional intelligence in modern leadership.(00:11:40) How you can better support your employees' mental health and well-being.(00:12:44) Daniel Goleman's Framework for Emotional Intelligence (and a journaling prompt for each step in the framework.)(00:17:23) Intrinsic motivation and its impact on employee productivity and retention.(00:19:33) The key areas of empathy and social skills in emotional intelligence and how to improve each one.(00:23:46) Your VERY first step to improving your emotional intelligence.For full show notes, visit https://jasminestar.com/podcast/episode451Resources:State of the Global Workplace Report by Gallup. The Influence of Intrinsic Motivation and Synergistic Extrinsic Motivators on Creativity and InnovationFree EI quiz from Psychology Today (for your action step)

Hot take: The best investment you can make for your business is choosing to train your mind. I spent years eye-rolling this truth and then tried it - and I can’t even begin to explain the game-changer it’s been for me as a business owner.What exactly does “training your mind” look like? Don’t worry - I’m not gonna leave you hanging. In this episode, I explain the four cognitive biases that affect business owners AND how to shift each of them so you can get the success you deserve.Click play to hear all of this and…(00:01:40) Understanding the "Spotlight Effect" and how to stop worrying about what others think(00:02:31) Tackling the "Illusion of Control" and finally learning to let go(00:03:24) Avoiding the "Over-Optimism Trap" by setting realistic expectations(00:12:45) Breaking free from "Confirmation Bias" to keep your perspective openListen to Related Episodes:10 Ways To Avoid Getting Stuck in BusinessWhat to Do When You Catch Yourself Over-Thinking in Your BusinessStuck in Business? Five Mindset Shifts For Business GrowthFor full show notes, visit jasminestar.com/podcast/episode450

Can you believe we’re halfway through 2024?(I’ll pause to let that sink in.)This is a moment to reflect on what’s worked so far and where adjustments may need to be made. I know I might sound a little crazy, but I believe reflection has the power to reshape your perspective and reignite your motivation…and that's EXACTLY what we’re going to do today.In this episode, I’m “bringing back” some powerful insights from two of the most popular guests we’ve had on the Jasmine Star Show this year: Sahil Bloom and Dan Martell.Both Sahil and Dan shared their frameworks for remaining resilient and taking action towards your goals and we’re going to hone in on a few key things they discussed today so we can make the most out of 2024 and finish stronger than we started.Click play to hear all of this and…(00:00:00) How a visit to a McDonald's train in Barstow, CA helped me learn about the power of “halfway” points.(00:06:31) How small, consistent actions can unlock your ability to achieve long-term goals.(00:09:16) How you can reframe the meaning of discipline in your day-to-day life and actually see results.Listen to Related Episodes:Map Out Your Next 3 Months in Less Than 30 MinutesChange Your Life in One Year with Sahil BloomHow to Push Past Your Revenue Ceiling with Dan MartellDownload the workbook so you can start taking action right away at jasminestar.com/productivity.For full show notes, visit jasminestar.com/podcast/episode449

Real talk: Do you ever feel like you’re climbing “Cringe Mountain”?You know, that overwhelming sensation when you’re pushing past your comfort zone, showing up online, and suddenly, it feels like you're under a microscope, with every move scrutinized?If you’re nodding your head in agreement, lean in and hear this… GOOOOOD. This means you’re almost to the peak of the mountain. And lemme tell you, honey, that slope down is much kinder than the ride up. How do I know? I’ve been there. We all have…In fact, in this episode, Chris Do, Personal Branding and Business Coach (and very successful entrepreneur), shares his experiences with his climb.You’ll also hear strategies for tolerance for standing the discomfort in content creation, building community to grow your business, and the four different pricing models.Click play to hear all of this and…(00:02:52) An inside look at Chris’s company and how he serves creative entrepreneurs.(00:04:39) The role free content plays on social media for building an audience and attracting potential customers.(00:06:08) The different levels and variations of offers.(00:10:57) The impact of hiring a coach and implementing effective sales processes on business growth.(00:16:56) The value of brand and community OVER product and revenue.(00:17:06) How anyone can overcome self-doubt and lack of confidence in content creation (just like Chris did!).(00:22:19) An inside look at the marketing structure for Chris's new business.(00:23:56) Chris's approach to creating and sharing free content, and the impact on sales of educational products.(00:27:40) The four different pricing models and when to use each one.(00:37:22) Why you should diversify your pricing for your offers.(00:42:26) The importance of cultivating a warm audience for business growth.For full show notes, visithttps://jasminestar.com/podcast/episode448Access the Free Value-Based Pricing Mini Training:As promised in this episode: I’m giving you a mini-training for FREE when you rate and review on The Jasmine Star Show. Your very FIRST step to determining your offer’s TRUE worth and communicating it with confidence is to click >>HERE<<!

I’m fully convinced that the foundation for long-term success in business is not built through flashy tactics and quick wins.Years of success have taught me that big wins are built over time: brick by brick by brick.In this episode, I’m sharing the “brick building” actions I’ve taken in Q2 of 2024 to set up a strong foundation for future growth. Will all of them work in my favor? I don’t know. But I’m getting vulnerable and sharing them with you in real time so you can see what building a business really looks like.From flying to Nashville for an in-person podcast session with Amy Porterfield to serving as a judge in the UPS Store + Inc Magazine’s Small Business Challenge, and even taking a personal retreat to clear my mind and refocus—this episode is packed with the (messy) actions I’m taking to build a life - and a business - I’m proud of.Click play to hear all of this and…(00:00:57) Behind the scenes of working with Amy Porterfield to co-host a series of podcasts with entrepreneurs from across the country.(00:03:32) How I prepared to interview Gary Vaynerchuk on the podcast(00:06:17) The strategic role that in-person events will have in my business, and how I’m preparing for them now(00:09:05) What I learned from having some time away from distractions and technology… only me, my journal, and some good sushi!(00:14:00) How to find your unique edge when you’re facing competitive situations(00:18:36) Staying flexible even when real life doesn’t match the glamor of social media(00:24:25) My experience as a mentor in the UPS Store + Inc Magazine’s Small Business Challenge(00:27:17) Identifying the season you’re in so you can strategically maximize your time(00:29:10) How I fully stepped into my role as CEO during the recent launch of Social CuratorListen to Related Episode:Quarter One Review: How I’m “Laying Bricks” to Build Relationships and Open Up New OpportunitiesFor full show notes, visit jasminestar.com/podcast/episode447

Have you ever wondered why some products fly off the shelves while others gather dust? Or why some services sell out in minutes and some…well, just don’t seem to move?What's the secret that makes customers say "I need this right NOW!" and reach for their wallets?Enter: The FBI Method. (Don’t worry, it has nothing to do with law enforcement. 😉)What the heck is the FBI Method, you ask? I got you.In this episode, I’m peeling back the curtain on the art of selling by sharing this psychology-based sales messaging framework that WORKS.And the best part? It doesn’t matter what industry you’re in, you’ll be able to apply it to any offer to increase your conversions and sales.Click play to hear all of this and…(00:00:00) How to sell the impact of your offer and why it works like magic.(00:01:05) What the FBI method means and how to use it in YOUR business.(00:02:16) Real-world examples of the FBI method for service-based and product-based businesses.(00:04:35) My own personal example of the FBI Method with Social Curator (the Software as a Service company that I founded).Listen to Related Episodes on Sales:356: Three Psychology-Based Sales Strategies to Increase Your Revenue399: How to Price Your Offer to Increase Sales369: How To Increase Your Sales by Uncovering Your Dream Client’s Needs and DesiresFor full show notes, visit jasminestar.com/podcast/episode446

As a child, he watched his mom wake up at 3:00 AM for her job at Costco……and by his early 20s he became a self-made millionaire. WOW. So, what’s the tea? What happened in between those two periods of time? I got you.Think of this episode as the perfect blend of personal stories, business strategies, and insights into creating diverse and successful marketing strategies.Enter Blake Rocha, a young entrepreneur who accumulated 18 Airbnbs, educates in the short-term rental industry, and purchased a hotel at the fresh age of 26…In this episode you’ll hear Blake’s faceless content creation tactic, short-term rental insights and processes, and the top three reasons people don't get started in real estate.Click play to hear all of this and…(00:00:00) The focus and theme of this episode: wealth expansion, business, and marketing.(00:02:15) What motivated Blake to become a successful entrepreneur.(00:05:55) An inside look into Blake’s brilliant business model.(00:09:24) How Blake found success in organic marketing without ever showing his face.(00:13:10) The process of leasing properties to list on Airbnb and creating content around it.(00:16:28) The demand for education in short-term rentals, leading to the transition into the education side of the business.(00:19:35) The challenges Blake faced building his business as a one-man show.(00:22:30) The top three reasons people don't get started in real estate.(00:29:43) Blake's experience of his Instagram account being hacked and the efforts to restore it.(00:34:26) How Blake unexpectedly purchased a hotel that he dreamed about the night before.(00:38:40) Blake's approach to the future of marketing.(00:40:29) The reason Blake WINS.(00:49:03) Where you can connect with Blake.For full show notes, visitjasminestar.com/podcast/episode445

Business Observation: Sometimes the best leaders had zero intention to become a leader.Lemme explain—better yet—lemme give you an example…When Jackie Robinson joined the Brooklyn Dodgers in 1947, he never set out to become a leader. However, his courage and resilience in breaking the color barrier in baseball made him an iconic figure and a symbol of the Civil Rights Movement showcasing how impactful leadership can emerge from unexpected places and circumstances.Now, courage and resilience are pretty common leadership traits, but I noticed FOUR (more underrated) leadership traits that made me pause and reflect when hearing his story. So, today, I’m sharing them with you!In this episode, you’ll learn how you can develop the best traits in leadership, the three C's of composure, and how to use them to become a better leader.Click play to hear all of this and…(00:00:53) My childhood obsession over a pair of shoes and what it taught me.(00:03:36) A leader who did extraordinary things in his career and made a huge impact.(00:04:44) The importance of blocking out distractions and visualizing success.(00:08:47) How YOU can empower others to confront challenges.(00:13:00) One of the most underrated qualities in leadership that leads to an environment of trust and collaboration.(00:15:25) How to stay calm and focused during turbulent times in business.(00:17:35) My personal experience with a leadership assessment and the discovery of her innate leadership qualities.(00:20:26) The “three c's of composure” framework and how it can help you become a better leader.For full show notes, visitjasminestar.com/podcast/episode444

“Oprah loves your cupcakes.”Imagine hearing THAT on the other end of the line…Candace Nelson, one of the incredible guests that Amy Porterfield curated as a guest for our co-hosting series, received this exact call from Oprah’s producer at Harpo Studios.Shortly after that call, Sprinkles became a worldwide brand with only one little (and new) location in Beverly Hills.But, she’s done many more iconic things—beyond the baked goods—Candace is a business mentor for women and a New York Times Best Selling author. She’s even been a Shark on Shark Tank and a judge on Cupcake Wars and Sugar Rush.In this episode, you’ll learn the most successful pitches on Shark Tank, tips on building your personal brand, and advice for pivoting.Click play to learn all of this and…(00:01:46) An overview of Candace's entrepreneurial journey (from founding Sprinkles Cupcake ATM to being a guest shark on Shark Tank).(00:03:17) Candace's experience of feeling unmoored after selling the majority stake in Sprinkles and her desire to pivot her personal brand and talk about entrepreneurship.(00:04:28) Discussion of Candace's experience of being featured on the Oprah show and the impact it had on her brand's success.(00:06:55) Candace's advice when feeling the need to pivot in business.(00:10:11) Candace's experience as a guest shark on Shark Tank (including how she got the opportunity and her interactions with the other sharks).(00:16:07) The importance of being assertive in business (example of this through a Shark Tank experience).(00:18:20) The two common traits of the most successful pitches on Shark Tank.(00:20:59) What makes the best entrepreneurs (in the context of investing and partnerships).(00:29:22) The key to staying relevant and ahead in business.(00:34:07) The importance of building a supportive community (especially for women entrepreneurs).(00:36:01) A conversation women need to have more of.For full show notes, visithttps://jasminestar.com/podcast/episode443

Have you ever heard a presentation (or speech) that made you feel like you were listening to your favorite throwback—simply because your head was continuously nodding in agreement?If so, I’m gonna guess you felt yourself immersed in the stories the speaker was telling. And guess what? That wasn’t by accident.In this short-n-sweet episode, I’m going to teach you how to do exactly THAT. Get ready to learn the secrets behind crafting a speech that captivates, resonates, and leaves your audience nodding along every step of the way.Click play to hear all of this and…(00:00:50) How to grab your audience's attention from the very beginning.(00:05:20) My advice on organizing the “main content” of your speech or presentation.(00:07:15) The best way to insert facts, statistics, and personal stories (to build credibility and strengthen your main points.)(00:09:18) The importance of smooth transitions (and how to apply them!) to guide listeners from one subject to another and help them digest the information.(00:10:14) My favorite engagement techniques to connect with the audience.For full show notes, visitjasminestar.com/podcast/episode442

Have you ever wondered what made Starbucks such a cultural phenomenon?Hot take: it’s not the coffee.It actually has more to do with their atmosphere… why, you ask?Well, their comfy chairs, spacious layouts, and free Wi-Fi create a warm and inviting ambiance – a "third place” to be exact (what their customers TRULY wanted)…A place to go beyond work and home to relax, socialize, or catch up on emails outside of their typical locations. By tapping into this "why" behind customer behavior, Starbucks became, well… STARBUCKS.Ready to learn how you can tap into the “why” behind your customers’ behaviors so you can build a massively successful business? I knew I liked you.In this episode, you’ll hear frameworks for understanding customer behavior, my top three ways to gather feedback and action steps for optimizing each stage of the customer journey.Click play to hear all of this and…(00:00:00) The importance of understanding customer behavior and making decisions to benefit them.(00:02:05) The basics of customer behavior.(00:05:48) The “Fogg Framework” and how you can use it to serve your customers and clients well.(00:11:52) How you can use data and gather feedback to understand customer behavior.(00:16:27) How you can combine data with feedback to make the BEST business decisions.(00:19:23) The action steps I’m giving you after listening to this episode.For full show notes, visitjasminestar.com/podcast/episode441 After you listen, you may also enjoy this episode, How to Create an UNFORGETTABLE Customer Experience, >>HERE<<.

“Do you come from an immigrant family?”When my English Professor asked me this while critiquing my first college paper… I was shook.I’ve thought about this for years, decades, in fact. But in retrospect, it was a hidden blessing. It led me to discover passions I might have otherwise overlooked. (Ahem, like business!) Most importantly, it led me here, recording this episode for you.So, let me ask you. Have you ever caught yourself overthinking situations in your business?Inspired by wisdom from Jay Shetty, I've created a five-step framework that turns overthinking into an actionable plan that solves problems.Click play to hear all of this and...(00:01:07) My experience receiving criticism from a college professor and its impact on my confidence.(00:02:59) Why I scratched my first Commencement Speech idea and wrote a different concept.(00:05:38) The concept of overthinking and its impact on decision-making in business.(00:06:32) My Five-step Framework to Combat Overthinking.(00:11:00) My actual Commencement Speech and why this was so near and dear to my heart.For full show notes visit, https://jasminestar.com/podcast/episode440

Can you imagine being named the BEST in the globe at what you do?Well, That's exactly what happened to Will Guidara, the former co-owner of 11 Madison Park, and Amy Porterfield, my resident cohost, and I had the pleasure and honor to interview him. When I tell you he did NOT disappoint, y’all, Will graciously shared his philosophy of "unreasonable hospitality" and how it propelled the restaurant to be named the best in the world with us.Now you might be thinking, “Jasmine, sounds great but I don’t own a restaurant.”Trust me when I say that you, me, Amy, and literally any other business owner you can think of are in the business of HOSPITALITY.In this episode, you’ll learn the concept of "unreasonable hospitality" and its application in business, how to create a stellar customer experience, and what it takes to be number one in your industry.Click play to hear all of this and…(00:01:02) The difference between service and hospitality.(00:02:09) Will’s story about reaching the title of “the best restaurant in the world”.(00:08:22) Will’s tips and insights on leadership.(00:18:50) The importance of giving the benefit of the doubt and understanding the cost of leadership.(00:24:32) A story Will told about serving a hot dog at a fancy restaurant and how it led to a breakthrough in hospitality.(00:31:13) How to overcome resistance in leadership and the importance of understanding team capacity and priorities.(00:35:24) The sacrifices Will made in pursuit of excellence and the need for balance in work and life.(00:36:30) The concept of “unreasonable hospitality” and its impact on business leadership and customer experience.(00:37:34) How to create a culture of normalized feedback in a business and its importance in fostering growth and improvement.(00:38:38) The idea of making every experience into a personalized and memorable interaction.(00:41:38) “The Rule of 95 Five” and how you can apply it in your business(00:43:12) The impact of investing in unreasonable hospitality.(00:46:05) Strategies for small businesses to implement and scale unreasonable hospitality in their digital offerings.(00:50:28) Your homework assignment after listening to this episode.For full show notes, visit https://jasminestar.com/podcast/episode439Get a copy of Unreasonable Hospitality >>HERE<<.

You know who knew a thing or two about defying norms?Coco Chanel.In the 20th century in France, women wore corsets and frilly dresses (basically only clothes that were appealing to men.)So, what’d she do? She started designing clothes that were simple, sleek, and stylish with clean lines and timeless elegance.And let me tell you, the whole world took notice but she didn’t stop there…She went on to break even more rules. She chopped off her hair into a short bob, which was unheard of at the time. She rocked menswear-inspired outfits, and she even dared to use jersey fabric in women's fashion. Y’all, Chanel was a gangster.In fact, Chanel famously said, 'In order to be irreplaceable, one must always be different.'So, how can you break (or bend) the rules and stand out in your business? Got you covered.In this episode, you’ll learn my framework for embracing a rule-breaker mindset, how to assess the risks and rewards when breaking a business rule, and how to address common fears and hesitations.Click play to hear all of this and…(00:00:00) My upbringing in a conservative home with strict rules (and how I challenged all of the ones that didn’t make sense to me.)(00:02:53) My healthy rule-breaking framework and why I believe it’s important in business.(00:08:26) How Coco Chanel broke fashion rules and revolutionized the industry.(00:10:30) The Rule Breaker Mindset and four steps to take to achieve it.(00:21:19) How to persevere in the face of challenges when rule-breaking.(00:22:20) How to identify the right rules to break.(00:29:53) Two strategies to inject innovation into your business.For full show notes, visitjasminestar.com/podcast/episode438

You’ve heard me talking about “getting in the room”, right?Well, I gave some advice to a friend recently when she shared her challenge of finding a room that was the right fit for her. And I wanna share it with YOU, too……“Pick a room, any room… Will it be the best room? Will it be the right room? Most likely not, but it's a muscle you build.”I get it. Trust me, I do.It seems counterproductive joining a room without being sure it isn’t a fit. But what if you got so good at making the wrong room the right room? Can you imagine how great you’d be at maximizing when you DID get in the right room?In this episode you’ll learn how much of your revenue you should be investing in educational resources, the mindset to have around making investments, and what to do when an investment doesn’t seem to be paying off.Click play to hear all of this and…(00:01:10) The decision-making process behind my $50,000 investment in Gary Vaynerchuk’s program.(00:04:39) A message from my friend and peer, Brandon Kidd, on reinvesting in education and personal development.(00:06:52) My personal experience of investing in education and coaching and what I always consider before saying yes.(00:16:49) How you can make the absolute most of your investments.(00:21:10) The value of seeking discomfort to grow and challenge limiting beliefs.For full show notes, visit jasminestar.com/podcast/episode437Resources mentioned in this episode:Wealth Building Strategies: How to Budget, Invest, and Raise Your Prices with Brandon Kidd (The Jasmine Star Show)Five Mindset Shifts For Business Growth (The Jasmine Star Show)Letting Your Marketing Work For You with Billy Gene (The Jasmine Star Show)

Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?)Because I have…In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for their money… boy, just wait ‘til you listen.But that’s not all. In this episode, you’ll learn strategies and tips for embracing your purpose, taking risks, and building generational wealth once and for all.Click play to hear all of this and…You’ll learn the best strategies for smaller businesses to compete with larger players in their industries.(00:00:59) How Fawn pioneered her role in the Whiskey industry as a Black woman.(00:01:56) The importance of building a brand and what it means to “own the land for the brand”.(00:05:32) Context behind the history of the African Americans' struggle for ownership and wealth creation.(00:11:26) Fawn’s commitment to sharing her business knowledge, especially for marginalized communities.(00:17:35) The influence and origin story behind Fawn’s Whiskey brand.(00:19:20) The historical significance of African Americans in the making of Tennessee whiskey.(00:20:06) The valuable lesson Fawn learned.(00:20:17) The moment Fawn discovered a photo that led to her starting her business.(00:25:52) How Fawn raised funds and offered advice to women and people of color in business.(00:27:11) The importance of confidence and faith in entrepreneurship.(00:30:52) Fawn’s approach to challenges and embracing abundance, even in difficult times.(00:35:26) How Fawn finds opportunities in all situations.(00:39:10) A framework to overcome conditioning and step into confidence.(00:47:03) How “scarcity marketing” helped her brand when they were out of stock.(00:50:40) Fawn Weaver shares her strategy of expanding into all 50 states, contrary to industry advice, and the importance of earned media and awards in brand building.(00:59:35) How you can pre-order Fawn’s new book, "Love and Whiskey."For full show notes, visit: https://jasminestar.com/podcast/episode436

My mentor, Susan Sierota, introduced me to a concept that took me a hot minute to grasp….But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.”If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.**But one thing this mindset shift taught me is that the path to true profitability is about aligning with our purpose, not just the revenue. It's about making choices that resonate with our core, even if they seem counterintuitive at first glance. (Phew…how’s that for a cliffhanger?)Click play to hear all of this and…(00:01:02) The topic of this podcast and its importance for entrepreneurs in making well-rounded decisions.(00:02:03) Examples of paradoxical pairs in business and how they can coexist.(00:04:12) The benefits of embracing paradoxes and how I was introduced to this concept.(00:12:21) An example of a company that’s thriving in the ambiguity of opposites and paradoxes.(00:17:40) Two strategies (with practical examples) that’ll help you think BIGGER and embrace paradoxes.For full show notes, visit: jasminestar.com/podcast/episode435

Maybe you’ve asked yourself this question……“What is THIS all for?”It's a question that digs at the heart of purpose, pushing you to consider the true meaning behind the endless amount of work.And to this day, I wonder if my grandmother asked herself this question. She moved to East LA to work in a sweatshop, taking three buses to work after dropping off her three kids at school, one with special needs—getting home with just enough time to put dinner on the table and send the kids to bed.Maybe she knew that one day her hard and treacherous work would pave the way for her granddaughter to not only go to college but to come back to deliver a commencement speech.In this (very short) episode, you’ll learn the four qualities that’ll take you SO far in life and business.Click play to hear all of this and…(00:00:00) My personal (and emotional) experiences at Whittier College.(00:02:35) The four qualities that’ll take you far in life and business.(00:06:50) My words to YOU when finding your purpose and making a positive impact on future generations.(00:07:46) The sacrifices my grandmother made for me to live the life I do today.For full show notes, visit https://jasminestar.com/podcast/episode434

Hear me out: What if you set the bar higher than you could ever imagine…What if you allowed yourself to dream so big that it terrified you simply because you knew you’d have to let go of the things (strategies, offers, businesses) that are currently working, to get there?This is what it means to “10x” your goals and when Dr. Benjamin Hardy explained how to do this and why it’s easier than just “2xing” them—my mind was blown.Perhaps one of my favorite moments of the episode was when he said, "Going for an impossible goal forces you to let go of a lot of what you thought was true, and that's the beauty of it—it forces you to let go of outdated models and perspectives." OK, WOW.In this episode, you’ll learn the importance of exploring and pursuing impossible goals and the mindset that will help you develop the strategies to achieve them.Click play to hear all of this and…(00:03:43) How Dr. Benjamin Hardy helps people and organizations achieve impossible goals.(00:05:51) The concept of “10x is Easier than 2x”.(00:06:53) Why we must reframe the past to shape the present and future.(00:08:13) A conversation on how your future self determines who you are in the present.(00:10:51) Factors that stop entrepreneurs from reaching 10x goals.(00:13:22) The BEST way to reframe the past.(00:14:59) What it means to set a high floor for goals and filter out strategies to achieve impossible goals.(00:17:01) The 80/20 principle and its importance when achieving impossible goals.(00:23:14) The purpose of setting big, audacious goals and why it’s a good thing they create a “crisis in the present”.(00:37:42) How to deal with challenges and limiting beliefs when going after impossible goals.(00:38:16) The role risk and resources play in pursuing ambitious goals.(00:40:39) Dr. Benjamin Hardy explains how you can use the future as a tool.(00:50:45) Sneak peek of the upcoming book release of Dr. Benjamin Hardy.(00:53:44) Dr. Benjamin Hardy explains what you need to unlearn and let go of when pursuing impossible goals.(00:55:28) The importance of “psychological flexibility” in creating a new identity.For full show notes, visit jasminestar.com/podcast/episode433

"Will this matter in 10 minutes, 10 months, or 10 years?"Asking myself this simple question has been a game-changer for me and I’ll tell you why…If it doesn’t matter in 10 months or 10 years, I simply don’t care. I don’t care about the reality show everyone’s talking about. I don’t care where we eat dinner. Basically, I’ve trained myself to not care about instant gratification or moments of temporary excitement.This is ONE of the five strategies that can get you out of analysis paralysis (which can actually show up in five different ways.)In this episode, you’ll learn how to choose fearful action, the manifestations of analysis paralysis, and five strategies to overcome analysis paralysis and get into action.Click play to hear all of this and…(00:03:31) The impact perfectionism had on Da Vinci’s progress.(00:04:29) How to identify the five main ways analysis paralysis can show up.(00:08:41) Five strategies to combat analysis paralysis.(00:10:28) The strategy of giving yourself restraints and how it helps you make better decisions.(00:13:36) A technique to overcome procrastination and take immediate action.(00:15:33) How to create a “bias towards action”.(00:18:15) How to prioritize decisions based on their impact in the short and long term.(00:19:16) Using the Pareto Principle, also known as the 80/20 rule, to make better decisions.(00:21:09) A framework for getting to the root cause of business problems and overcoming analysis paralysis.(00:24:16) The different forms of analysis paralysis and the five practical strategies to overcome it.For full show notes, visit https://jasminestar.com/podcast/episode432After listening, check out this episode, Change Your Life in One Year with Sahil Bloom, by clicking >>HERE<<.

Unrehearsed, unrefined, and completely from my heart… THIS is exactly what you can expect during the next six minutes together.You see, I love (like really love) researching, writing, preparing, and creating content for you.But this episode is different, it wasn’t done for the sake of creating content. This is actually a segment of a Q&A inside of Your Biggest Launch Ever. I was asked, “Do you ever get embarrassed creating content in public?”And in short: I do… (just ask my ex-neighbor who caught me on Zoom dancing to Toxic by Britney Spears while creating a Reel) but it’s deeper than that.Click play to hear all of this and…(00:00:01) A GREAT question one of my students in Your Biggest Launch Ever asked me.(00:01:40) My (very) unprepared, heartfelt response to her question.(00:02:47) One specific and embarrassing incident that happened to me while recording and how I handled it.(00:04:39) The importance of not letting feelings of embarrassment stop you from building a business and taking action.For full show notes, visit: https://jasminestar.com/podcast/episode431

Real talk: Are you willing to get your hands dirty with the gritty, often overlooked tasks that lay the groundwork for your future?My resident co-host Amy Porterfield, our guest Gary Vaynerchuk, and I had a conversation about how important this mindset shift really is to become the person you need to be (so you can have the things you want to have and do the things you want to do.)But that’s not all…In this episode, you’ll learn the importance of authenticity in content creation, personal branding, and the strategic use of tools like green screens and targeted ads to engage audiences and drive business growth.Click play to hear all of this and…(00:00:01) The theme of this co-hosting series: Going against the grain in business and marketing.(00:07:15) The necessity of innovation and going against the grain to stay relevant in business.(00:10:04) The significance of being “hands-on” on your social media platforms.(00:15:12) The evolution of social media algorithms and the impact on content visibility.(00:17:22) The shift to interest graph and algorithmic reach on social media platforms.(00:18:29) The unprecedented opportunity to capture attention on social media and the importance of taking action.(00:20:28) A discussion on overcoming insecurities and fear of regret.(00:24:12) Gary Vaynerchuk's journey of betting on himself and the sacrifices he made for long-term success.(00:27:15) Some of the best strategies for business growth.(00:32:01) The impact of creating relevant content and its potential to drive business growth (with practical examples).(00:34:34) Discussion on using general video content to gauge interest before localizing for targeted advertising.(00:36:51) Why Gary loves it when his posts DON’T perform well.(00:37:34) The need for humility, taking risks, and going against the grain in business.(00:47:09) Gary's confidence in his book's potential to revolutionize social media marketing.(00:48:52) Gary’s advice to you about creating content.(00:49:54) Why Gary isn’t heavily marketing his book.For full show notes visit: https://jasminestar.com/podcast/episode430

Have you ever had something, someone, or even just a conversation light a FIRE in you?It's as if every atom in your being is telling you, ‘Hey, there’s something bigger than you that you’re supposed to be a part of now—mmmkay?’Well, as an entrepreneur, the purpose and determination that feeling can bring is pure magic.So, if you're ready to be part of a conversation that's all about growth, strategy, and the beautiful dance between purpose and profit, then you simply can't miss this episode with my dear friend and resident co-host, Amy Porterfield.Click play to hear all of this and…(00:00:01) Introduction to my co-host for the next few weeks, Amy Porterfield, and her process of selecting the most INCREDIBLE guests for the show.(00:01:09) Amy and I’s intention and mission for this co-hosting series.(00:03:01) Why “10X is Easier Than 2X” scares Amy to talk about.(00:04:36) An upcoming guest that “went first” in her industry.(00:05:15) The concept of having hospitality in business.(00:06:16) How Gary Vaynerchuk influenced our business journey (and why we’re SO excited to interview him!).(00:09:12) Amy’s recent experiences and conversations about feminism, equality, and the role of women.(00:11:20) The importance of speaking up for what you believe in.(00:15:14) Our personal thoughts on having courage and challenging societal norms(00:21:29) Amy’s simple framework for showing up for your future self.For full show notes, visit jasminestar.com/podcast/episode429

"What if this doesn't work out?"That one lingering question that drives just about every entrepreneur crazy (like a fly at a barbeque).But what if—instead of letting it buzz around our heads—we reframed our mindset to see it as an opportunity for growth?“OK. Sounds great, Jasmine. But how?” I’m so glad you asked…In this episode, Lewis Howes shares strategies for overcoming fear and self-doubt. But that’s not all, you’ll also learn how to reframe your mindset by focusing on potential success rather than failure and what actionable steps to take toward your goals.Click play to hear all of this and…(00:00:19) The best questions to ask to initiate change and overcome fear.(00:00:23) How to create a fear list, face fears, and overcome self-doubt through actionable steps.(00:02:13) How Lewis overcame the fear of public speaking.(00:04:47) How you can gain confidence through embracing feedback (and how!).(00:06:27) What you can REALLY achieve when you overcome fear.(00:07:24) How you can work on overcoming the fear of criticism.For full show notes, visit: https://jasminestar.com/podcast/episode428