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The How of Business - How to start, run, grow and exit a small business.

The How of Business - How to start, run, grow and exit a small business.

618 episodes — Page 9 of 13

Ep 217217: Conversational Copywriting Nick Usborne

Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your copy writing skills to make your online content more effective for your small business. When his book, "Net Words", was published in 2002, it was one of the very first to address the new profession of writing for the web. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Nov 26, 201856 min

Ep 216216: SEO for Small Business

Search Engine Optimization (SEO) for small business, with Henry Lopez and Adam Kirk. SEO is all about how to get found online, particularly on Google. Henry and Adam share practical and non-technical tips to help you begin to understand SEO and take immediate action to improve your online search results for your website. Our conversation includes the top 5 things you can do to improve your organic search results for your small business website. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Nov 12, 201841 min

Ep 215215: Instagram Marketing with Viv & Tash

Instagram for small business marketing with Viv Conway and Tash Meys, two millennial entrepreneurs and Instagram marketing experts. They share their journey, including starting a business while still in college. We chat about their views as millennial business owners, and how they are helping small business owners use Instagram for marketing. Their current business is Ace The Gram, and they are the hosts of the "Ace the Gram" podcast show. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Nov 12, 201850 min

Ep 214214: Bullseye Marketing with Louis Gudema

Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journey, and then we discuss highlights from his new book, "Bullseye Marketing - How to Grow Your Business Faster." Louis introduces the bullseye approach to marketing - allowing for fast results for small business owners by specifically leveraging inexpensive marketing tools and techniques. He explains the three phases, or rings of the bullseye, that are essential to effective small business marketing. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. https://www.TheHowOfBusiness.com

Nov 5, 201849 min

Ep 213213: Consulting Business with Michael Zipursky

Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consulting business. Michael is the author of 4 different books, and his latest is the Amazon Best Seller "The Elite Consulting Mind". He is also the host his podcast show, "Consulting Success Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 29, 201846 min

Ep 212212: Strategic Marketing Funnels with Michelle Evans

Marketing funnels that work for small business with Michelle Evans, an entrepreneur, marketing expert and podcaster. She helps her small business clients develop their effective Strategic Marketing Funnels, and in this episode, she breaks this down step by step. Michelle also shares how she transitioned from a highly-paid successful corporate marketing career to starting her own marketing consulting business. Michelle has been featured in Mirasee, Huffington Post, Online Marketing Made Easy and 30+ other places over the internet and worked with household names like Microsoft, LinkedIn and others as a well-paid employee and consultant. She is the host of the weekly podcast "The Marketing Funnel Show". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 22, 201852 min

Ep 211211: Powerful Business Owner with Ron Carucci

Using your Power to lead your small business with Ron Carucci. Ron is an entrepreneur and author. Ron shares his journey to starting his own firm, and how we can become Powerful Leaders and small business owners. To grow our small businesses, we need to leverage and actually use our power in a positive way. We can't surrender our power, particularly in the face of abuse of power. Ron is the author of "Rising to Power: The Journey of Exceptional Executives" with his colleague Eric Hansen. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 22, 201853 min

Ep 210210: Secure Websites with Adam Kirk

Google & Chrome blocking your site? Do you have an SSL Certificate for your small business website? Adam Kirk, an entrepreneur and small business marketing expert. Adam shares his interesting background, what led him to launch his business, and then we chat about SSL Certificates - what are they and why do we need one for our website? If your website is not secured with an SSL Certificate, then Google and Chrome will identify your site as potentially unsafe – bottom line is people will not visit your site. Learn how to easily fix this issue. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 15, 201841 min

Ep 209209: 7 Levers for Growth with Pete Williams

7 factors that drive profits in your small business with Pete Williams, an entrepreneur, adviser, marketer and the author of "Cadence - A Tale of Fast Business Growth". Pete shares his unique entrepreneurial journey - from Australia, to working for an athletic shoe retailer in South Florida, and back to Australia to begin his entrepreneurial career. We then chat about some of the key lessons to help small business owners grow their businesses, including focusing on 10% improvements in 7 key business areas. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 15, 201853 min

Ep 208208: From Corporate Consulting to Wellness Coaching with Megan Lyons

From Harvard-educated Management Consultant to Wellness Coaching, Megan Lyons shares her entrepreneurial journey and advice on how to start a small business. Megan is an entrepreneur, coach, speaker, author and the founder of The Lyons' Share Wellness. She shares her career experiences, from her Harvard and Northwestern education to a successful corporate management career. She left her corporate career to start a business related to her true passion - nutrition and wellness. She is the author of "Start Here: 7 Easy, Diet-Free Steps to Achieve Your Ultimate Health and Happiness." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Oct 1, 201854 min

Ep 207207: Tax Update with Diane Gardner

2018 Tax Update for Small Business owners with business tax expert Diane Gardner. Diane is a Certified Tax Coach and an expert at helping small business owners take full advantage of the tax laws. She shares specific examples of how the recent changes to the tax law will impact your small business this year. Diane is the best-selling author of "Stand Apart: The World's Leading Experts Reveal Their Secrets to Help Your Business Stand Out From The Crowd To Achieve Ultimate Success" featuring Dan Kennedy, "10 Most Expensive Tax Mistakes That Cost You Thousands", "Why Didn't My CPA Tell Me That" and "Stop Overpaying Your Taxes". Henry Lopez is the host of this episode of The How of Business show - the popular podcast show for small business owners and entrepreneures – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Sep 24, 201841 min

Ep 206206: Side-Hustle to Full-Time Biz with Gavin Zuchlinski

From Side-Hustle to full-time small business with Gavin Zuchlinski. Gavin is a small business owner and the founder of Acuity Scheduling - an online tool for businesses to automate and manage their appointments, allowing clients to schedule themselves. He shares how the idea for Acuity Scheduling began, and how he grew this from a solution for one person, to a full-time small business. Gavin's story is unique in that he truly enjoyed and felt fulfilled in his corporate position. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Sep 17, 201848 min

Ep 205205: Virtual Small Biz with Carrie McKeegan

Building a virtual small business, and her transition from a corporate career to business ownership with Carrie McKeegan. Carrie is an entrepreneur and the co-founder of a virtual small business which allows her and her family the complete freedom of location. She co-founded her business with her husband, to address the challenges expats face related to filing their US tax returns while living and working abroad. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Sep 10, 201859 min

Ep 204204: Authentic Marketing with George Kao

Authentic approach to online marketing for small business with George Kao. George is an entrepreneur and trusted conscious marketing adviser. George shares his journey from traditional online "predatory" marketer, to his current authentic approach to online marketing and helping people through coaching and affordable online courses. He's the author of the books "Authentic Content Marketing: Build an Engaged Audience for Your Personal Brand through Integrity & Generosity", and "Joyful Productivity: A Solopreneur's Guide to Creativity & Well-Being". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Sep 3, 201858 min

Ep 203203: Middle-Man Biz with John Wilker

Middle-man pallet business with John Wilker. John is a small business owner who has developed a relatively simple yet highly effective and profitable middle-man business model. He was a contractor, but then stumbled upon an unmet need for the brokerage of industrial shipping products like wooden pallets. John has since developed a repeatable system that he teaches others. Special Offer: Learn more about John's Simplest Biz model and receive a discount on his training course when you use the Discount Code: "fastaction1000" Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Aug 27, 201846 min

Ep 202202: Cyber Security with Adam Anderson

Protecting your small business from cybercrime with Adam Anderson. Adam is an entrepreneur, consultant, author, trainer and cyber security expert. He shares his background, from dropping out of college to launching his own business. He also shares extremely valuable tips & advice on how to avoid cyber crime in our small business. Adam's previous books "Small Business Cyber Security" and "Built to Survive" have helped to position him as the leading expert in the field. His new book, "The Monster Within" takes that knowledge to the next level, helping businesses around the world combat cyber crime. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Aug 20, 201852 min

Ep 201201: On-Line Messaging with Nicole Holland

Entrepreneurial journey & On-Line Messaging insights with Nicole Holland. Nicole is an entrepreneur, on-line marketing expert, and recognized authority on podcast guesting. She shares her unique and challenging journey, from dropping out of high school and quitting her correctional officer job, to becoming a popular podcaster. She also shares tips & advice on how to develop effective messaging online for your small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Aug 13, 201858 min

Ep 200200: Fixing vs. Solving Problems

Fixing vs. Solving small business problems, with hosts David Begin and Henry Lopez. Henry & David discuss the topic of fixing versus solving problems that arise every day in our small businesses. Fixing usually deals with just the symptoms of a deeper and larger problem within your small business. The approach of looking for the source problem applies to many aspects of our business, from physical equipment to the people on our teams. Sometimes just fixing something is acceptable, but often we tend to avoid identifying and addressing the root problem because of time and money. Helping your team learn how to solve versus fix is also a challenge. David Begin and Henry Lopez are the hosts of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Aug 6, 201828 min

Ep 199199: 1-Page Marketing Plan with Allan Dib

1-Page Marketing plan for your small business with Allan Dib. Allan is a serial entrepreneur, marketing and technology expert, small business coach, and author. He shares his background and his practical approach to marketing for small business owners with his 1-Page Marketing Plan. Allan is passionate about helping small businesses find new and innovative ways to leverage technology and marketing to facilitate rapid business growth. His book is "The 1-Page Marketing Plan - Get New Customers, Make More Money, and Stand Out From The Crowd". This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jul 30, 201849 min

Ep 198198: Influence & Authority with Josh Elledge

Building Influence & Authority to grow your small business with Josh Elledge. Josh is a serial entrepreneur and an expert on using influence and authority to grow a small business. Josh shares his long journey to success as a small business owner, and tips & advice on how to grow our influence and authority. Josh is a U.S. Navy veteran, a serial entrepreneur, speaker, and he launched UpMyInfluence.com to help turn entrepreneurs into media celebrities - increasing their authority, influence, and revenue. He also started SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 23, 201858 min

Ep 197197: Young Entrepreneur - Marc Guberti

Young Entrepreneurship and Online Marketing for small business with Marc Guberti. Marc is an entrepreneur and online marketing expert. He shares his story of entrepreneurship at an early age, and specific tips for online marketing for small business owners. Marc is an entrepreneur, author, blogger, podcaster, coach, educator and college student! Marc is an accomplished young man who began his entrepreneurial journey when he was a teenager. He is the author of several books, including "27 Ways to Get More Retweets on Twitter" and one of his latest, "Content Marketing Secrets - How to Create, Promote, and Optimize Your Content for Growth and Revenue." Marc is also the host of the Breakthrough Success Podcast, with 182 episodes released and counting (5 episodes per week!). Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 16, 201849 min

Ep 196196: Business Insurance with Doug Groves

Protect your business with Insurance – what do you need to cover yourself and your assets? Doug Groves, is our guest. He is a small business owner and highly experienced commercial insurance professional. He shares how he got into the insurance industry and valuable tips & advice about commercial insurance for small business owners. Is your insurance coverage more attractive than your business assets? Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 9, 201852 min

Ep 195195: Prosperity Mindset with Joan Sotkin

It's never about the money, it's about your mindset. A Prosperity Mindset is the holistic way to grow your small business. Joan Sotkin is our guest. She is an entrepreneur, coach, speaker, author and podcaster. We discuss Joan's insights on developing a Prosperity Mindset to help you grow you small business and make more money! She believes that there is nothing wrong with you, and that what you really need is not more money but instead you need more people in your life. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jul 2, 201845 min

Ep 194194: Remarkable Experience

Remarkable Experience at the Masters, and how to apply lessons learned to our small businesses. David shares his recent experience at the Masters golfing event. David & Henry discuss the experience and how to apply the lessons learned to our small businesses. David Begin and Henry Lopez are the hosts of this episode of The How of Business show – dedicated to helping you start, run and grow your small business.

Jun 25, 201837 min

Ep 193193: Radically Referable with Brian McRae

Being Radically Referable to build & grow your small business with Brian McRae. Brian is a speaker, trainer, and coach who helps individuals uncover their full potential. For almost two decades, Brian has built a successful referral-driven practice in the mortgage industry and is using what he has learned to help others experience success. Passionate about professional growth and personal development, Brian helps professional service providers & small business owners across the country build better businesses through events, workshops, and coaching offerings. In 2011 he founded Mastermind St. Louis, a premier shared learning and networking event that helps small business owners and commissioned sales professionals with green networking strategies, personal leadership, and productivity. He loves sharing what he has learned and is passionate about helping others build their own Radically Referable Small Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 18, 201846 min

Ep 192192: Buying a Business with Carl Allen

Buying vs. Building – why you should buy an existing small business instead of building your own, with Carl Allen. Carl is an entrepreneur, investor, and corporate deal maker. He shares his experiences in the corporate world, transitioning to entrepreneurship, and the reasons to consider buying an existing small business instead of building one. He offers a FREE Online Class: "How to Buy Your First Business Inside of 99 Days, CASH FREE!" – find the link to this free class on the show notes page for this episode at The How of Business podcast website. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 11, 201850 min

Ep 191191: Dream Lifestyle with Jim Palmer

Build your Dream Business and live your Dream Lifestyle. Jim Palmer is a serial entrepreneur, marketing expert, business coach and author. He shares his life experiences leading to entrepreneurship and how he helps his clients achieve a dream lifestyle by building a dream small business. The goal is to earn more for who you are than for what you do. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jun 4, 201846 min

Ep 190190: Protecting Your Work with Christina Scalera

Protecting your work with contracts with Christina Scalera. She is an attorney and small business owner who fully enjoys the freedom of location. She is the founder of The Contract Shop, and on this episode she shares her experiences - from practicing law to starting her own business. The Contract Shop is a contract template store for creative entrepreneurs, wedding professionals, and coaches. Visit the show notes page on our website for this episode to receive a 20% Discount on select Business Contract Templates from The Contract Shop! Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 21, 201859 min

Ep 189189: Straight Talk for Smart Women with Cheryl Leitschuh

Women in Business face particular challenges. Cheryl Leitschuh is our guest and the author of "Straight Talk for Smart Business Women - Critical Tools to Build & Grow Your Business". Cheryl is an entrepreneur, mentor and author. She shares her views, insights, experiences and the challenges women face in small business ownership. Her mission is to help women start, build and grow their own successful enterprise. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com).

May 14, 201847 min

Ep 188188: Business Systems with Marina Darlow

Systems for your small business with Marina Darlow. Marina is an engineer by training, but a small business owner by choice. She has a passion for systems and helping small business owners implement systems to improve and grow their companies. She sees her job as helping impact-driven entrepreneurs and small business owners get 10-20 more productive hours per week, stop leaking money, and prevent stress-fueled breakdowns. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

May 7, 201851 min

Ep 187187: Podcasting for Small Biz with Rob Greenlee

Podcasting to promote & grow your small business with Rob Greenlee. Rob is a podcasting pioneer and he shares his unique journey from a marketing career, to broadcasting and eventually hosting the first podcast show. Rob is the former lead host of WebTalk World Radio Show - recognized as the first nationally syndicated radio program in the world to begin podcasting on Sept 15th, 2004. He is currently VP and Head of Partnerships at VoxNest.com and Spreaker.com

Apr 30, 201846 min

Ep 186186: Screw the 9-to-5 with Josh Stanton

Launching on online business with Josh Stanton. Josh is a serial entrepreneur and co-founder of Screw The Nine To Five - they help unsatisfied entrepreneurs get more out of their life and business through actionable strategies and simple how-to's. He shares his personal journey and how to start an online business or side-hustle. One of his goals is to enjoy a location independent lifestyle. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 23, 201850 min

Ep 185185: Food Trucks with Leo De La Fuente

Launching a Food Truck business with Leo De La Fuente. Leo is an entrepreneur with extensive experience with brand marketing particularly in the consumer beverage industry. He has owned a successful Food Truck business and is currently developing a new beverage business. If you are considering a food truck business, Leo shares a wealth of knowledge and experiences in this episode. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 16, 20181h 0m

Ep 184184: Avoiding Business Blunders with R. Shawn McBride

Avoiding Blunders that can kill your small business with Shawn McBride. Shawn is an attorney, author, speaker and small business owner. Shawn shares his entrepreneurial journey, from attorney and CPA, to starting his own firm and writing several books for small business owners. In this episode we discuss his book "Business Blunders! 10 Dangerous Business Mistakes and How to Protect Your Business So It Can Thrive!" Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 9, 201851 min

Ep 183183: Story Telling Engagement with Jeff Loehr

Storytelling to engage customers and investors to launch and grow your small business with Jeff Loehr. Jeff is a business owner, speaker, consultant and investor, and the founder of Engage - a consulting firm which helps businesses with how to engage their market. Jeff shares his personal journey and insights on for to use effective storytelling to launch and grow a small business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Apr 2, 201845 min

Ep 182182: Killing Sacred Cows with Garrett Gunderson

Killing Financial Sacred Cows with Garrett Gunderson. Garrett is an entrepreneur, best-selling author, and an expert on wealth building strategies for individuals and small business owners. Garrett is Founder and Chief Wealth Architect of Wealth Factory, and New York Times bestselling author of "Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity". He has personally helped countless business owners create efficient wealth strategies that fit their unique strengths. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Mar 26, 201848 min

Ep 181181: Creative Entrepreneurship with Summer Felix-Mulder

Creativity & Entrepreneurship with Summer Felix. Summer is a serial entrepreneur, author, and founder of The Draw Shop. She shares her journey and how to become an entrepreneur while also being a creative person. At her company The Draw Shop, attention-holding whiteboard videos are made for the world's best minds and companies. She is also the host of her own podcast, "The Get Genius Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com) Creativity & Entrepreneurship with Summer Felix. Summer is a serial entrepreneur, author, and founder of The Draw Shop. She shares her journey and how to become an entrepreneur while also being a creative person. At her company The Draw Shop, attention-holding whiteboard videos are made for the world's best minds and companies. She is also the host of her own podcast, "The Get Genius Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 19, 201834 min

Ep 180180: Stand Out & Get Noticed with Jesse Cole

Stand Out & Get Noticed to grow your small business with Jesse Cole. Jesse owner of two college summer baseball league teams, author, and an expert on standing out and getting noticed to grow your small business. Jesse is the owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies (college summer baseball league teams). Jesse and his teams have been featured on MSNBC, CNN, and multiple times on ESPN. Cole is an in-demand speaker and author of the newly released book "Find Your Yellow Tux- How to Be Successful by Standing Out". This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Mar 12, 201847 min

Ep 179179: Badass Your Brand with Pia Silva

Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS". Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC's Your Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Mar 6, 201849 min

Ep 178178: Scrappy Launch with Russ Perry

Scrappy creativity to successfully launch & grow a small business with Russ Perry. Russ is an entrepreneur and author. He shares his life journey, the early business failures, and using a scrappy approach to launching and growing his latest successful business. Russ is the Founder of Design Pickle and author of "The Sober Entrepreneur". He spent eight years building businesses that yielded zero in profit, and now in less than three years he has grown Design Pickle to $500,000 in monthly recurring revenue and 135 team members. Russ's recent success almost never happened though because he had been hiding something: he was an alcoholic, and it almost ruined his marriage, business, and life. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Feb 26, 201843 min

Ep 177177: Buyer Enablement with Deb Calvert

Buyer Enablement to accelerate the sales cycle and grow your small business with Deb Calvert. Deb is an entrepreneur, sales and leadership expert and consultant, and founder of People First Productivity Solutions. Henry and Deb chat about her new book, "Stop Selling & Start Leading: How to Make Extraordinary Sales Happen", and focus on the topic of enabling buyers - so that they can "act" - during the sales process. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 19, 201841 min

Ep 176176: Smart Phone Marketing with Tabitha Carro

Smart Phone Marketing for small business marketing with Tabitha Carro. Tabitha is a former school teacher turned small business owner. She shares her experiences transitioning from her full-time teaching job, to selling teaching aids on the side, and then developing her smart-phone marketing business. She is the founder of the Smartphone Marketing School – teaching business owners how to create marketing content with just a smart phone. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 12, 201855 min

Ep 175175: Make Things Happen with Steve Sims

Make Things Happen to start & grow your small business with Steve Sims. Steve is an entrepreneur, speaker, consultant, podcaster, and an author. He shares his fascinating journey, from bricklayer to his failed attempt at stock brokerage, and the evolution of his luxury concierge service business named Bluefish. Steve's new book is "Bluefishing: The Art of Making Things Happen." Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Feb 5, 20181h 0m

Ep 174174: Hire Right the First Time with Kathy Knowles

Hire Right the First Time to start and grow your small business with Kathy Knowles. Show Notes page: https://www.thehowofbusiness.com/hiring-episodes/epsidoe-174-kathy-knowles/ Kathy is an entrepreneur and founder of Intuitive Strategies, a unique Human Resource Consulting Firm that helps service-based businesses and non-profits build empowering teams and drive home results. She shares her journey, from Interior Design to transitioning into Human Resources, and eventually starting her own small consulting business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 29, 201848 min

Ep 173173: Bad Lease Review with Craig Melby

Review of a bad business commercial lease with Craig Melby. What did we miss with site selection? What should we have negotiated into the lease? Show Notes page: https://www.thehowofbusiness.com/episode-173-craig-melby-2/ Before you sign a commercial lease for your small business, listen to this episode to learn what to avoid with leases. Craig Melby was a small business owner and experienced commercial real estate investor and agent. He specialized in helping other small business owners find and negotiate the best commercial space agreement possible. He was also the host of the LeaseSmart Commercial Real Estate Podcast and the author of "Site Rite: Practical ways to boost profits with the right site and best terms!" Craig was previously a guest on our show back on episode 43. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 22, 201851 min

Ep 172172: Selling a Business with David Barnett

Selling a Small Business with David Barnett. David is an entrepreneur, author of multiple best-selling books, and a small business consultant. In this episode David shares his tips & advice on selling a small business. David's latest book is "How to Sell My Own Business", which became a best seller under Amazon's Entrepreneurship category in its release month. David was previously on our show in episode 99 - in that episode he shares his entrepreneurial journey and advice on buying a small business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 15, 201855 min

Ep 171171: Growing Profits with Roger Beaudoin

Growing Profits in your small business with Roger Beaudoin. Roger is an entrepreneur, restaurateur, consultant and author. He shares his interesting entrepreneurial journey, his initial inspiration for his first highly-successful restaurant, and valuable tips & advice on growing the profits of your small business. He is the founder of the Sales Stars Server Training Program and the author of "Rock Your Restaurant", a game-changing guide to restaurant finances, and creator of The Restaurant Rockstars Academy. He is also the host of the "Restaurant Rockstars Podcast". Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Jan 8, 20181h 2m

Ep 170170: Powerful Presentations with Dustin Mathews

Powerful Presentations to launch and grow your small business, with Dustin Mathews. Dustin is a family man, entrepreneur, speaker, author, and tennis enthusiast. He shares his journey to entrepreneurship and leveraging presentation skills and influential communications to help you start and grow your small business. His latest book is the "NO B.S. Guide to Powerful Presentations: How to Sell ANYTHING with Webinars & Online Media, Speeches & Seminars", which he co-authored with Dan Kennedy. Dustin is the co-founder of Speaking Empire – the disruptive company in the leadership and education space, who's chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their greatness. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 8, 201858 min

Ep 169169: Business Start-Up with Beth Kolko

Business Start-Up with Beth Kolko, an entrepreneur and co-founder and CEO of Shift Labs. Shift Labs is bringing great design to medical devices. They build simple, affordable devices geared for the most rapidly expanding healthcare markets in the world. Beth shares her interesting journey to entrepreneurship, and her experiences with launching Shift Labs. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Jan 3, 201848 min

Ep 168168: More Flow with Camille Preston

Creating More Flow to grow your small business with Dr. Camille Preston. Camille is an entrepreneur, psychologist, author, and an expert in leadership. She shares her personal story, experiences from starting and growing her business, and advice and techniques on creating more flow to grow your small business. She is the author of "Rewired: How to Work Smarter, Live Better, and Be Purposefully productive in an Overwired World". Her latest book is "Create More Flow: Igniting Peak Performance in an Overwired World." This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Dec 18, 201749 min