The How of Business - How to start, run, grow and exit a small business.

8 Unbreakable Rules for Small Business Success with Sean Castrina. Sean shares his entrepreneur story and the rules for achieving success with starting and growing your small business. Sean is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is a serial entrepreneur, author, speaker, and podcaster. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Growing an online party supply and stationary small business with Amanda Wittenborn, founder of Amanda Creation. She shares her small business journey, how she launched and grew her creative products business, and how she has successfully adjusted her business during the current COVID-19 pandemic. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Shipping Products Brokerage Business - John Wilker shares the Simplest Biz business model, a client case study example, a special webinar invitation, and a special offer for you. John has developed a simple yet effective business model for providing middle-man services for businesses that ship and receive products. He acquires industrial byproducts like pallets, cardboard boxes, and crates, and sells them to others for a profit. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Coffee Shops – how to start and grow and coffee shop or café small business. Chris shares his tips, advice and experience from his years in the coffee shop business. What should you consider before starting a coffee shop, and what should you be focused on to grow your existing shop? He is the founder of Keys to the Shop – a podcast and training company dedicated to advancing coffee service professionals in their careers and helping shops realize their potential. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How Eddie Uribazo launched a franchise location of Office Evolution in Plantation, Florida. He also shares his entrepreneur story. After serving in the Navy and working for a large corporation for 24 years, he decided it was time to be his own boss. Recently he launched his latest small business venture - an Office Evolutions franchise small business in Plantation, Florida. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

(rerun) How to deliver Remarkable Customer Service at your Small Business. It starts with the business owner & requires dedication and a culture focused on customers. Henry Lopez and David Begin define Remarkable Customer Service on this episode of The How of Business podcast, share tips and techniques for delivering it consistently, and the challenges faced by most small businesses on this topic. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Using Subconscious Buying Triggers in Marketing your Small Business (starting at 16:34) with Leslie Zane. She also shares her entrepreneur story, from her successful career in brand marketing and management to launching her own firm. Leslie Zane is an expert on consumer behaviors, and the President & Founder of Triggers Growth Strategy. She helps her clients change customer behavior at the instinctual level to accelerate share and revenue growth. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Coaching and developing your small business employees (starting at 18:52) with HR specialist Laura Tolhoek. She also shares her entrepreneur journey. Laura is an experienced Human Resources professional and the owner of Essential HR –they work with small businesses to help them implement HR strategies that attract and retain the best talent. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Paycheck Protection Program (PPP) Loan Forgiveness for your small business with Gerri Detweiler. What do you need to do next? Gerri joins us to share the latest information on SBA guidance on how to qualify and what steps to take to be consider for loan forgiveness. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

On-Demand Insurance for Solopreneurs and Small Businesses with Jay Bregman (14:19). Jay also shares his entrepreneur journey. Jay is a serial entrepreneur and the Founder & CEO of Thimble - delivering on-demand insurance by the job, by the hour, day or month. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Use humor to help decision making and better manage and grow our small business – without having to necessarily tell jokes or be a comedian. Dr. Peter McGraw has studied humor extensively – he is the author of two books on the subject including "Shtick to Business: What the Masters of Comedy Can Teach You About Breaking Rules, Being Fearless, and Building a Serious Career". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Pinterest for small business. How to use the Pinterest visual search engine to help grow your small business (starting at 17:08) with Meagan Williamson. She also shares her interesting entrepreneur journey, from school psychologist, to blogger, to full-time Pinterest Strategies. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Business Systems with David Jenyns. David shares his entrepreneur story and his 7-Step process for developing systems. He is also the author of upcoming book "SYSTEMology - Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems", and the host of the Business Systems Simplified Podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Yoga Instructor Angela Wagner started and operated a successful but maturing - after 16 successful years – yoga studio while also raising two kids, dealing with personal health challenges, the COVID-19 crisis, and still managed to pivot her small business to an exclusively online business model. Angela Wagner is an entrepreneur, life coach, yoga instructor, the founder of a highly successful power flow yoga studio, and Angela Wagner Yoga & Wellness. Angela was the first guest on The How of Business podcast, on episode 2, back in early 2016. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How contractors can use (at 16:11) Construction Bridge Loans to manage the cash flow issue related to materials expense with Chris Doyle. Chris Doyle is an entrepreneur and the President and CEO of Billd – specializing in helping contractors buy materials now, and pay their suppliers later. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Identify and Fix This Next in your Small Business with Mike Michalowicz. What to focus on next, and why we need to focus on Profit First. Mike Michalowicz is an entrepreneur, speaker, author and host of The Entrepreneurship Elevated Podcast. He is the author of top-selling and influential books including, "Surge", "Profit First", and "The Pumpkin Plan", and his latest book, "Fix This Next". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Laundromats and small business diversification with Serial Entrepreneur Keith Leimbach. He shares his entrepreneur story, the importance of small business diversification, and how to start a Laundromat business. Keith is the host of the Diversified Income Experiment podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Improve small business communications (17:32) – with our teams, stakeholders, customers – by using visuals instead of just words, with William Warren. William shares his entrepreneur journey, and his expertise and experience with visual communications. Henry is an entrepreneur, illustrator, speaker and writer who has spent his career using visuals to help communicate ideas in an effective and enjoyable way. He is the Founder and CEO of The Sketch Effect. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Customer information & data privacy laws for small business owners with Jodi Daniels. Are you aware and compliant with all of the privacy laws that you are responsible for as small business owners? How do you ensure you are not violating these laws, and equally important, are you building trust with your customers and clients? Jodi introduces the primary areas of privacy compliance we need to adhere to so that we can best serve our customers and protect their privacy. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

SCORE Client Success Story: Chris Walls - how he transitioned from music director & conductor to his expanding band uniform business. Chris shares his interesting and inspirational entrepreneurship journey, how he has adjusted to deal with the COVID-19 crisis, and what he is currently focused on in his small business. Chris is the founder of Directors Assistant - providing uniforms and other products and services for marching bands, orchestras and more. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Men's corrective cosmetics company co-founder Jon Shanahan shares the story of starting and growing Stryx, and his personal entrepreneur journey. Jon is an entrepreneur, a men's fashion expert, and the Co-Founder & Chief Marketing Officer at Stryx. After successful careers in technology and the retail industry, he turned his passion and knowledge of men's fashion into a menswear review website and YouTube channel dedicated to helping guys look better, feel better, and live better called The Kavalier. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Confident Negotiation techniques and tips for small business owners, with attorney Kwame Christian. He introduces the Compassionate Curiosity Framework. Do you struggle with difficult conversations? Have you ever let fear and anxiety prevent you from saying what needed to be said? Have you ever felt as though you don't know what to say? Attorney and negotiation expert Kwame Christian shares insights and tips on how to find confidence in conflict and negotiate anything. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to use Google tools for small business with Kim Spalding, Google's Global Director of Ads for Small Businesses. She shares insights and tips on all that Google has to offer for online advertisement, so that we can better leverage these tools to help us grow our small businesses. She also shares her experiences and marketing tips from her own small business ventures including owning a winery. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to adapt your small business to the Convenience Economy. If you don't respond to a customer in the way they like, you will lose that customers. If we don't adapt to the convenience economy, someone else will. Greg shares some insights on how we adapt and respond to what our customers want. We also chat about what led to Greg launch Omedym, and to writing his new book, "The Convenience Economy: B2B: Adapt Now or Pay the Price". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

From Idea to Product. How Jonathan Katz developed the idea for a cordless personal blender called the BLENDi. Jonathan shares his entrepreneurial journey and the challenges he encountered as he developed his product. Jonathan came up with the idea for the BLENDi when he decided he didn't want to drink another clumpy protein shake at the gym. He launched BLENDi during his Freshman Year in college in 2016. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

(rerun) How ready are you to start your first small business? Henry Lopez & David Begin discuss what motivated them to transition from successful corporate careers to business ownership, and what it takes to launch your first small business. This is an edited rerun of episode 1 of the podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Business Trademarks and Copyrights to protect your business and intellectual property with attorney Andrea Sager. When do you need a Trademark? What is a Copyright and do you have to register it? These and many more questions answered by Andrea, who's practice focuses on the legal needs of small business owners. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Life To The Max with Entrepreneur Bryan Klein. He shares his challenging life journey and how and why he launched and grew The MAX Challenge. Bryan has been a Martial Arts Master Instructor since 1987. He is the author of "To The Max! – How I Went From Being A Fat, Sick and Tired Mess to Living a Life Filled with Success". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

(rerun) How to develop ideas for a new small business, and to help you grow your small business. How do you come up with new business ideas? Henry Lopez & David Begin also discuss the role of creativity in the ideation process. This is an edited rerun of episode 4 of the podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to have the Tough Conversations that help you grow both personally and your small business with David Wood and Henry Lopez. David shares his personal story and he introduces the Tough Conversations Blueprint and Worksheet. David believes that the tough conversations we avoid, are our doorways to confidence, success, and love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Able to invest the time, money and energy to start your first small business? If you are not able now, then what do you need to do to get there? Starting your first small business requires considerable time, at least some money and credit, and plenty of personal energy and good health. This is the third in a series of episodes on the topic of what it takes to be ready, willing and able to start your first small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Latest PPP and EIDL loan programs information and resources for your small business with Gerri Detweiler. Additional funding for these COVID-19 SBA programs is available starting Monday, April 27, 2020. Gerri Detweiler is a leading, nationally recognized financing and credit expert, with more than 20 years of experience. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Attain the Clarity required for personal and small business success with entrepreneur and coach Dolores Hirschmann. She is an internationally recognized strategist, Clarity coach, TEDx Organizer, Speaker and Author. Her books include "Stand out the TED Way: Be Seen & Grow Your Business" and "18 Minutes of Impact: Move Your Audience to Action the TED Way". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Naming a Small Business, Product or Service with Brad Flowers. Brad is a naming expert and author, and he shares his tips and methodology for naming (starting at 15:32). He also shares the story of his unique journey from his degree in Literature, to managing a bike shop, and launching his own marketing agency. He is the author of "The Naming Book". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Bookkeeping for Small Business with Justine Lackey. Justine shares her entrepreneur journey and how she launched her own firm, and tips and techniques for small business bookkeeping. Justine Lackey is the founder and Chief Wealth Officer of Good Cents Bookkeeping, and she has had the privilege to work with many talented business owners across a wide spectrum of industries. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

SBA and Government Info & Resources for Small Business. The CARES Act provides loans and other programs to help your small business during the coronavirus crises. In particular, the SBA Economic Injury Disaster Loan Program (EIDL) and Loan Advance (Grant), and the Paycheck Protection Program or Payroll Protection Loans (PPLs). Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Ditching Hourly Billing and using Value Pricing for your services, with Jonathan Stark. He shares his entrepreneurial journey, and his thoughts and tips on adopting value pricing and abandoning hourly billing for services. He is the founder Jonathan Stark Consulting, the author of Hourly Billing Is Nuts, the host of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Navigating Business Uncertainty with Drs. Todd and Kim Saxton. They share insights on how small business owners can deal with and mitigate the unforeseen uncertainties that can sink your small business in the future. They are the authors of the book "The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups." Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Coronavirus info and discussion for Small Business Owners with Henry Lopez and David Begin. Basic information to help you deal with the COVID-19 impact on your small business, including some facts, resources, examples and ideas on how to deal with and prepare for the impact of the corona virus pandemic on your small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Show recap - The How of Business Podcast Show Recap with Henry Lopez. Henry commemorates the 300th episode of the podcast including highlights, popular episodes, business book recommendations, free downloads, and other resources for small business owners. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to use Virtual Assistants to build and grow your Small Business with Nathan Hirsch. He shares why he sold his previous business, and tips for using VAs. He built and grew his previous small business with only VAs and no employees. Nate is the co-founder of Outsource School - an education platform teaching entrepreneurs how to crack the code on hiring and scaling with virtual assistants. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

The Gift of Struggle with Bobby Herrera. Bobby shares his early life struggles, and how he channeled his challenges into becoming a better person & leader. He is the author of "The Gift of Struggle". Bobby is one of 13 children from a migrant family, and his early life taught him the value of hard work, rising early, and putting long hours in the field. These values also helped him through his time in the U.S. Army. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Intro to SCORE of Dallas. SCORE helps small business people through mentoring and training. Volunteer Mentors leverage decades of experience in a variety of business disciplines and industries. SCORE's mentoring services are free! The Dallas chapter of SCORE serves 11 counties in the Dallas and North Texas Metroplex and Lubbock, Texas. In this episode Laura Butler and Henry Lopez introduce SCORE and resources offered, including one-on-one mentoring, group workshops and online resources and tools. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Willing to put in the time and effort to start your first small business? If you are not willing to make the sacrifices necessary to launch today, then what do you need to get there? This episode will help you identify how willing you are, so that you can realize your dreams or business ownership and becoming your own boss. This is the second in a series of episodes on being Ready, Willing and Able to start your first small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to become the CEO of Your Small Business with Paul Maskill. Paul shares his experiences, tips & advice to help you work ON and not just IN your small business. He helps ambitious business owners automate their small business so they can finally leverage it to build a life that they love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. This is Melissa's second appearance on the show. Her most recent guide is "Overcoming Your Marketing Roadblocks". Her small business marketing guides focus on helping small business owners achieve greater success with their marketing initiatives. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to use Personal Video Messaging to build relationships and market your small business with Steve Pacinelli. Steve shares his personal experiences with using personal videos, and specific tactics and tips for creating effective video messages. He explains whey using teaching or training style videos that are personalized are the best way to build trust. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Emotionally and Mentally ready to start your first small business? How ready are you today, and if you are not ready now, what do you need to get there? This episode will help you identify how ready you are, including overcoming the fear of failure, so that you can realize your dreams or business ownership and becoming your own boss. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva has authored chapters in two books, and recently released her debut book available on Amazon titled, Congratulations! It's a Brand: The entrepreneur's guide to birthing the brand, identifying the target audience, and increasing visibility. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How Zack Bartell launched his first small business, SoCal Powrlifting, at age 20. Zack shares his journey as a young entrepreneur. Zack played sports in High School, and studied Kinesiology & Exercise Science in college. He shares his early experiences and how his passion for power lifting developed. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)