The How of Business - How to start, run, grow and exit a small business.

How to use Google tools for small business with Kim Spalding, Google's Global Director of Ads for Small Businesses. She shares insights and tips on all that Google has to offer for online advertisement, so that we can better leverage these tools to help us grow our small businesses. She also shares her experiences and marketing tips from her own small business ventures including owning a winery. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to adapt your small business to the Convenience Economy. If you don't respond to a customer in the way they like, you will lose that customers. If we don't adapt to the convenience economy, someone else will. Greg shares some insights on how we adapt and respond to what our customers want. We also chat about what led to Greg launch Omedym, and to writing his new book, "The Convenience Economy: B2B: Adapt Now or Pay the Price". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

From Idea to Product. How Jonathan Katz developed the idea for a cordless personal blender called the BLENDi. Jonathan shares his entrepreneurial journey and the challenges he encountered as he developed his product. Jonathan came up with the idea for the BLENDi when he decided he didn't want to drink another clumpy protein shake at the gym. He launched BLENDi during his Freshman Year in college in 2016. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

(rerun) How ready are you to start your first small business? Henry Lopez & David Begin discuss what motivated them to transition from successful corporate careers to business ownership, and what it takes to launch your first small business. This is an edited rerun of episode 1 of the podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Business Trademarks and Copyrights to protect your business and intellectual property with attorney Andrea Sager. When do you need a Trademark? What is a Copyright and do you have to register it? These and many more questions answered by Andrea, who's practice focuses on the legal needs of small business owners. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Life To The Max with Entrepreneur Bryan Klein. He shares his challenging life journey and how and why he launched and grew The MAX Challenge. Bryan has been a Martial Arts Master Instructor since 1987. He is the author of "To The Max! – How I Went From Being A Fat, Sick and Tired Mess to Living a Life Filled with Success". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

(rerun) How to develop ideas for a new small business, and to help you grow your small business. How do you come up with new business ideas? Henry Lopez & David Begin also discuss the role of creativity in the ideation process. This is an edited rerun of episode 4 of the podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to have the Tough Conversations that help you grow both personally and your small business with David Wood and Henry Lopez. David shares his personal story and he introduces the Tough Conversations Blueprint and Worksheet. David believes that the tough conversations we avoid, are our doorways to confidence, success, and love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Able to invest the time, money and energy to start your first small business? If you are not able now, then what do you need to do to get there? Starting your first small business requires considerable time, at least some money and credit, and plenty of personal energy and good health. This is the third in a series of episodes on the topic of what it takes to be ready, willing and able to start your first small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Latest PPP and EIDL loan programs information and resources for your small business with Gerri Detweiler. Additional funding for these COVID-19 SBA programs is available starting Monday, April 27, 2020. Gerri Detweiler is a leading, nationally recognized financing and credit expert, with more than 20 years of experience. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Attain the Clarity required for personal and small business success with entrepreneur and coach Dolores Hirschmann. She is an internationally recognized strategist, Clarity coach, TEDx Organizer, Speaker and Author. Her books include "Stand out the TED Way: Be Seen & Grow Your Business" and "18 Minutes of Impact: Move Your Audience to Action the TED Way". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Naming a Small Business, Product or Service with Brad Flowers. Brad is a naming expert and author, and he shares his tips and methodology for naming (starting at 15:32). He also shares the story of his unique journey from his degree in Literature, to managing a bike shop, and launching his own marketing agency. He is the author of "The Naming Book". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Bookkeeping for Small Business with Justine Lackey. Justine shares her entrepreneur journey and how she launched her own firm, and tips and techniques for small business bookkeeping. Justine Lackey is the founder and Chief Wealth Officer of Good Cents Bookkeeping, and she has had the privilege to work with many talented business owners across a wide spectrum of industries. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

SBA and Government Info & Resources for Small Business. The CARES Act provides loans and other programs to help your small business during the coronavirus crises. In particular, the SBA Economic Injury Disaster Loan Program (EIDL) and Loan Advance (Grant), and the Paycheck Protection Program or Payroll Protection Loans (PPLs). Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Ditching Hourly Billing and using Value Pricing for your services, with Jonathan Stark. He shares his entrepreneurial journey, and his thoughts and tips on adopting value pricing and abandoning hourly billing for services. He is the founder Jonathan Stark Consulting, the author of Hourly Billing Is Nuts, the host of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Navigating Business Uncertainty with Drs. Todd and Kim Saxton. They share insights on how small business owners can deal with and mitigate the unforeseen uncertainties that can sink your small business in the future. They are the authors of the book "The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups." Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Coronavirus info and discussion for Small Business Owners with Henry Lopez and David Begin. Basic information to help you deal with the COVID-19 impact on your small business, including some facts, resources, examples and ideas on how to deal with and prepare for the impact of the corona virus pandemic on your small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Show recap - The How of Business Podcast Show Recap with Henry Lopez. Henry commemorates the 300th episode of the podcast including highlights, popular episodes, business book recommendations, free downloads, and other resources for small business owners. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to use Virtual Assistants to build and grow your Small Business with Nathan Hirsch. He shares why he sold his previous business, and tips for using VAs. He built and grew his previous small business with only VAs and no employees. Nate is the co-founder of Outsource School - an education platform teaching entrepreneurs how to crack the code on hiring and scaling with virtual assistants. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

The Gift of Struggle with Bobby Herrera. Bobby shares his early life struggles, and how he channeled his challenges into becoming a better person & leader. He is the author of "The Gift of Struggle". Bobby is one of 13 children from a migrant family, and his early life taught him the value of hard work, rising early, and putting long hours in the field. These values also helped him through his time in the U.S. Army. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Intro to SCORE of Dallas. SCORE helps small business people through mentoring and training. Volunteer Mentors leverage decades of experience in a variety of business disciplines and industries. SCORE's mentoring services are free! The Dallas chapter of SCORE serves 11 counties in the Dallas and North Texas Metroplex and Lubbock, Texas. In this episode Laura Butler and Henry Lopez introduce SCORE and resources offered, including one-on-one mentoring, group workshops and online resources and tools. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Willing to put in the time and effort to start your first small business? If you are not willing to make the sacrifices necessary to launch today, then what do you need to get there? This episode will help you identify how willing you are, so that you can realize your dreams or business ownership and becoming your own boss. This is the second in a series of episodes on being Ready, Willing and Able to start your first small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to become the CEO of Your Small Business with Paul Maskill. Paul shares his experiences, tips & advice to help you work ON and not just IN your small business. He helps ambitious business owners automate their small business so they can finally leverage it to build a life that they love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. This is Melissa's second appearance on the show. Her most recent guide is "Overcoming Your Marketing Roadblocks". Her small business marketing guides focus on helping small business owners achieve greater success with their marketing initiatives. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to use Personal Video Messaging to build relationships and market your small business with Steve Pacinelli. Steve shares his personal experiences with using personal videos, and specific tactics and tips for creating effective video messages. He explains whey using teaching or training style videos that are personalized are the best way to build trust. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Emotionally and Mentally ready to start your first small business? How ready are you today, and if you are not ready now, what do you need to get there? This episode will help you identify how ready you are, including overcoming the fear of failure, so that you can realize your dreams or business ownership and becoming your own boss. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva has authored chapters in two books, and recently released her debut book available on Amazon titled, Congratulations! It's a Brand: The entrepreneur's guide to birthing the brand, identifying the target audience, and increasing visibility. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How Zack Bartell launched his first small business, SoCal Powrlifting, at age 20. Zack shares his journey as a young entrepreneur. Zack played sports in High School, and studied Kinesiology & Exercise Science in college. He shares his early experiences and how his passion for power lifting developed. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Eric Coffie introduces the opportunities with Federal Government Contracts for Small Business. He also shares his entrepreneur journey, and how he currently helps people find and land government contracts. Eric Coffie is an entrepreneur, the founder of Govcon Giants, the author of "Billion Dollar Playbook: 72 Websites for Massive Scaling in the Federal Marketplace", and the host of the Govcon Giants podcast dedicated to showcasing the scalability of growing a business harnessing the power of federal dollars. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Goal Setting, Time Management, & Productivity Hacks to help you succeed. Henry Lopez, and his expert guests, share insights and practical tips on how to set effective goals, manage your time, and become more productive so that you can develop yourself and grow your small business. In this episode, Henry includes highlights from conversations with David Begin, Dawn Shannon, Kris Ward and Chris Bello. Show notes page: https://www.thehowofbusiness.com/288-goal-setting-time-management/ Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Online Marketing Year-End update for small business. What's new and emerging in online marketing for small business owners. Small business marketing expert Adam Kirk is back on the show to share his insights and tips. It's all about valuable content with your audience. Our discussion includes Text Marketing, Social Media, Email, SEO, Search, Online Reviews, and small business Websites. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Patents for Start-Up Businesses with Patent Attorney Russ Krajec. Russ shares his entrepreneur journey and insights on patents for small business owners. Russ Krajec is an author, inventor, angel investor, podcast host, and patent attorney who believes the patent system does not serve startups well. Russ believes that you can find good ideas and curate valuable patent assets, even though 95% of all patents are worthless. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Developing great Team Players for your Small Business with Walt Brown. He is the author of "The Patient Organization" and the textbook for the 7 Question 7 Promise Framework. Walt shares his entrepreneurial story, and how he helps his clients with attracting, engaging, empowering and retaining great team players to build a dream small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Helping women turn roadblocks into building blocks and grow their small businesses. She also shares her personal journey, from her initial career as a political consultant and lobbyist to launching her current business serving the needs of women-owned small businesses. Patty is the author of "Road to Results – Charting the Course for Impactful, Sustainable, Profitable Businesses". Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Improving Time Management skills for Small Business Owners with Kris Ward. She shares her personal story, and tips to help you "Win the Hour, Win the Day". Kris is an entrepreneur, business coach, and the author of "Win the Hour, Win the Day - Time Management for Small Business: A 4-Week Productivity Plan to Go from Overwhelmed to Highly Efficient and Reclaim Your Life." Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

From one-woman home business, keeping her day job, to dedicated warehouse space in less than a year. How Elizabeth Butts launched Sprinkle Pop. She shares her entrepreneur journey, from hobby baking business to side-hustle and then leaving her successful corporate career to grow Sprinkle Pop full-time. Sprinkle Pop makes bespoke sprinkle mixes. They serve baking supply stores, professional cake and cookie decorators, and baked-good enthusiasts – worldwide - with the high-quality, unique, customizable gourmet sprinkle product. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

A Winning Culture in Your Small Business with Ken Bator. How to develop and maintain a winning culture in your small business with Ken Bator, an entrepreneur, author and business coach & consultant. Ken shares his insights and experiences related to the importance of a strong and positive culture to help you grow your small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

The accountability to get things done with Dawn Shannon, who helps her clients turn their to-do lists into Well Done lists - and grow a small business! Dawn Shannon is a Certified Professional Coach, and the founder of Jovi Strategies, who works with visionaries, entrepreneurs and go-getters who struggle to achieve their biggest goals month after month, year after year. Dawn shares her entrepreneur story, and insights on how and why accountability is critical to achieving success in life and business (starting at 14:32). Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How Amy van Meijl launched and grew her Interior Design Business. She shares her entrepreneur story, overcoming significant challenges, and advice on growing a services business. Amy van Meijl is an entrepreneur and the founder of Dutch Touch Interiors, a successful interior design business. She is also a podcaster and her show is called Dare to Begin Small & Mighty. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to Prepare Your Small Business for Sale with Mike Finger. Why your business may not be salable, and what you can do to fix it. Mike Finger is an entrepreneur and an expert on what it takes to build a business you can exit. He also shares his personal entrepreneur journey. Mike also introduces his approach to validating how salable your small business may be: are your financial results desirable, can a buyer duplicate your results, and can you document your financial results. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Starting a clothing business Lab141 - an online platform which offers one clothing style at a time produced in small batches - with Andrea Madho. Andrea shares her entrepreneurial experiences, the inspiration for her current revolutionary garment industry business, and advice for aspiring entrepreneurs. After a successful career on Wall Street public relations, she is now changing the way clothes are made. Andrea is also the host of the Stroke of Genius podcast. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Becoming an entrepreneur: from Service Provider to Entrepreneur with Sylvie McCraken. How to grow from a solo practitioner, trading hours for money, to an entrepreneur with passive income. Sylvie shares her entrepreneurial story, how she started her first small business, and how she currently helps her clients evolve their business such that they can generate income even when they are not actively participating or delivering a service. She focuses on helping her clients develop digital products to develop a passive income stream. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Selling our car wash business with Henry Lopez & David Begin. Henry and David announce and discuss the recent sale of the highly successful exterior-express car wash business, Wild Blue Carwash, with three locations in Colorado. They share highlights of how and why they decided to sell this small business, the emotions associated with the sale, the process they followed, and what's next for each of them. Henry Lopez and David Begin are the hosts of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to buy a successful small business with David Barnett and Henry Lopez. Henry and David share tips and advice on how to buy a profitable existing small business. David explains how to approach buying a business from the perspective and mindset of an investor. Henry and David also discuss building versus buying, how to find the right business for you, and some common mistakes people make when buying a small business. Download the free "6 Stupid Things People Do When Trying to Buy a Small Business" guide, and join us for a free Webinar. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Home Cleaning Franchise Small Business with Ron Holt. Ron shares how he launched and grew "2 Maids & A Mop". He also shares his entrepreneur journey, from successful corporate career to becoming his own boss. He sacrificed for almost seven years to save the money to start his first small business. He overcame early challenges and near failure and persevered to grow his business into a leading home cleaning franchise business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

How to fire an employee in your small business the right way with Henry Lopez. Henry shares a recommended process and approach for firing or terminating a poor performing employee. The process should include a verbal documented warning, one or more written warnings with specific guidance, a possible suspension without pay, and then a firing the employee. Keeping a bad employee too long usually has a detrimental impact on our small business culture. Be sure to get the advice of an employment attorney before applying any of these practices. Henry also offers a free down of a sample Corrective Counseling Form you can use. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Stress-Free Small Business Ownership with Joan Sotkin. Joan is an entrepreneur, coach, speaker, author and podcaster, and Henry Lopez discuss the topic of stress as it related to small business ownership. What are the sources of stress? What are the effects on us physically and emotionally? Joan explains that there is nothing wrong with us that needs fixing, we have just developed bad habit. She explains how to begin to change old habits and develop new healthy habits that help us reduce or eliminate much of the bad stress in our lives. Joan also explains the importance of setting Feeling Goals in addition to our usual business and financial goals. Join us for the Free Webinar on this topic coming soon! Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Launching & growing a Specialty Food Small Business with Dave Hirschkop, founder of Dave's Gourmet - a specialty foods company that makes a wide range of products including Gourmet Pasta Sauce, Hot Sauce, Condiments and Spices. You have probably heard of Dave's Gourmet Insanity Sauce! Dave shares his entrepreneur story, including starting a restaurant and developing the initial hot sauce product. Dave believes you need grit to succeed in business, and keeping things relatively simple to successfully operate and grow a small business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Trade Shows for small business with industry veteran Chris Kappes. Chris is the founder and Chief Operating Officer at Exhibitshub - a technology company transforming the exhibiting experience. He shares his entrepreneurial story, including why he decided to become his own boss, and then provides his insights and tips on how to get the most from a trade show or other event for your small business. If you attend or exhibit at trade shows or other events where you have a both to promote your small business, then this episode is for you! Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Asset Protection for your small business, with attorney Mark Balsom. Mark explains various aspects of an effective comprehensive asset protection plan for your business and your personal assets. Mark and the team at Presser Lay Firm help their clients protect their hard-earned assets from lawyers, malpractice claims, creditors, foreclosure deficiencies, former or current spouses, children, relatives, and greedy lawsuit-obsessed citizens. While many people can make money, few know how to protect it. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)