
The How of Business - How to start, run, grow and exit a small business.
618 episodes — Page 4 of 13
Ep 463463 – Entrepreneurship for Creatives with Walid Azami
How Walid Azami overcame the challenges of being a refuge to start and grow his photography business. Walid shares his experiences as a professional photographer – including overcoming the challenges of being an immigrant to build his successful creative business. If you are a creative artist, like a photographer, videography, makeup artist, hair stylist, or any other type of creative content creator – any business where you are turning your creative passion into a small business – then this episode is for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Ep 462462 – Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland
Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland - their entrepreneurship journey and how and why they work as business partners (starting at 23:30). Pat and Matt share their entrepreneurial experiences and how they built and grew their business, SPI. Matt had a successful corporate career, and Pat was building his career as an architect before starting their first small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Ep 461461 – Improve Attention to Detail with Chris Denny
Improve Attention to Detail with Chris Denny, to help you start, run and grow your small business. Chris shares insights on how to develop attention to detail, for yourself and your team, to help you achieve success as a small business owner. Chris Denny is an entrepreneur, trainer, author, consultant, and small business owner. When he is not running a business or spending time with his family (mostly hiking or snowboarding), he is researching attention to detail or helping organizations develop attention to detail and accuracy. Chris has an MBA with a focus on operations from the University of Houston. His undergraduate degree is in Business Administration with a specialty in Human Resources from Texas A&M University. Chris is the author of "Improve Attention To Detail: A straightforward system to develop attention to detail in yourself, employees, and across an organization". The book is based on the research, surveys, interviews, and experience he brings to his live workshops and online courses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 460460 – Conquer the Chaos with Clate Mask
How to conquer the chaos of small business with entrepreneur Clate Mask. Clate is the co-founder and CEO of Keap (formerly Infusionsoft), a sales and marketing automation software for small businesses. He is a national speaker on entrepreneurship and small business success, and co-author of the New York Times bestseller "Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 459459 – Swingers Crazy Golf with Matt Grech-Smith
Launching and growing Swingers Crazy Golf with entrepreneur Matt Grech-Smith. Matt is the co-founder and co-CEO of Swingers - the crazy golf club, which has reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere. Matt shares his entrepreneur journey, and how he started and is growing Swingers with locations currently in London, New York City and Washington DC. "Crazy golf is like mini golf, but way more fun! We have reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere." Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 458458 – Experiential Intelligence with Soren Kaplan
How a combination of mindset, abilities, and know-how gathered from life experience can empower you to achieve your goals and build your successful small business with Soren Kaplan. Soren Kaplan, PhD, is an award-winning author, an affiliate at the Center for Effective Organizations at the University of Southern California, a former corporate executive, founder of three Silicon Valley startups, and a columnist for Inc. magazine. Soren is the author of "Experiential Intelligence: Harness the Power of Experience for Personal and Business Breakthroughs". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 457457 – Attention-to-Detail Skills
How and why you and your team should develop your attention-to-detail skills with host Henry Lopez. Henry, Serial Entrepreneur and host of The How of Business podcast, shares his thoughts, opinions and experiences related to improving your "Attention to Detail" skills, and helping your team improve their attention to detail as well. Strong attention to detail is critical to becoming a successful small business owner and operating a successful company. In your small business, it can improve productivity, help to catch mistakes, and lead to higher quality work. It will also help you notice things that you might have otherwise missed and make better decisions and identify new opportunities. In addition to developing this skill, you must develop and implement the systems and culture that ensure and value attention to detail for the things that matter. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 456456 - SBA Loans with Ray Drew
SBA 7a Small Business Loans with Ray Drew, Managing Business Development Officer at Fund-Ex, one of the top SBA lenders in the country. Ray shares his knowledge of SBA lending, specifically the SBA 7(a) loan program, for small business owners and entrepreneurs. Ray has dedicated his entire professional career to helping small business owners navigate the intricacies of SBA borrowing. His job is to structure a customized loan solution that meets the unique needs of the business and guide the entrepreneur through the process. If you are considering starting, buying, or expanding a small business and require external funding then an SBA backed loan may be a great option for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 455455 - Starting Make Bake with Kristina Schlegel
Starting Make Bake with entrepreneur Kristina Schlegel. Kristina shares her entrepreneurial journey and her experiences launching Make Bake a CPG baking & food craft brand. Kristina is the founder of Make Bake, and creator of Stickies –The Stickers You Can Eat! "Our patent-pending edible decorating stickers for baking and food crafts are changing the baking game. On-trend designs moms love, fun kids won't forget." Kristina is a creative product & marketing strategist with a 20+ year track record of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 454454 – 2023 Small Business Kick-Off
Tips and thoughts for success, for both aspiring business owners and exiting small business owners, as we get the new year started. Review of the previous year, goal setting, tips & thoughts on starting a new business and growing your existing small business, suggested episodes, recommended books, and inspiration ideas to help your success in 2023! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 453453 – Employee Recognition with Debra Corey
How effective employee recognition helps you develop your team and your small business (starting at 8:35) with Debra Corey. Debra is an award-winning HR Leader and author who shares her experiences and advice on how to improve employee recognition which results in improved employee retention. She introduces the 4 Golden Rules of Employee Recognition, to help you effectively recognize your employees and develop a positive culture for your small business. Debra is the author of several books on the topic of employee recognition and retention for small business, including: "Appreciate it! The Playbook for Employee Recognition", "See it. Say it. Appreciate it! – The Manager's Guide to Employee Recognition", and "Built It: The Rebel Playbook for Employee Engagement". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 452452 – Product Development with Henrik Johansson
How to conduct product development with Henrik Johansson, co-founder and CEO of Gembah, a product development platform and marketplace. Gembah's platform connects you with leading Product Designers, Manufacturers, and Supply Chain Experts from across the globe to streamline and simplify how you get your products made. From design to sourcing, Gembah guides you through everything your small business needs to scale product development. User of Gembah's platform includes Amazon Sellers and other e-commerce brands. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 451451 – Latest in Franchising with Giuseppe Grammatico
The latest in franchising with franchise consultant Giuseppe Grammatico. Latest trends in franchising, Henry's franchise evaluation approach, Giuseppe's 4-Step Franchise Freedom Process, and several free resources for you! Giuseppe is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership. He is the author of "Franchise Freedom – A New Manifesto for Your Financial and Time Freedom", and the host of The Franchise Freedom Podcast. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 450450 – Text Lead Capture with Aaron Weiche
How to use text message marketing to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron is the cofounder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple companies and digital marketing agencies over the past 20 years. Business communication is evolving fast and, according to Leadferno, over 89% of consumers want to 2-way message with your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 449449 - Employee Retention with Matt Tenney
Employee retention for small business owners with Matt Tenney. Matt shares his experiences and insights from his journey to becoming a leader and helping others become small business leaders, and how leadership can help you retain the best employees for your small business. Matt is the author of the highly acclaimed book "Serve To Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom.". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 448448 - 7 Deadly Sins of Speaking with Julian Treasure
7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with customers and employees, enhancing both leadership and business outcomes. This discussion is inspired by Julian's TED Talk on "How to speak so that people want to listen." Julian Treasure is a sound and communication expert, author, and international keynote speaker. His five TED talks have been viewed more than 130 million times, and one of them is the sixth most viewed of all time. He has been widely featured as a sound and communication expert in the world's media, including TIME Magazine, The Economist, The Times, and many international TV and radio stations and podcasts. He has been honored with both Toastmasters International's Golden Gavel Award and the International Listening Associations' Special Recognition award. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 447447 - Sweet Success with Candace Nelson
Achieve sweet success in small business with entrepreneur Candace Nelson, founder of Sprinkles cupcakes. Candace shares highlights of her exciting entrepreneurial journey, including founding Sprinkles cupcakes, and valuable insight into what it takes to achieve sweet success as a small business owner. Candace is a Serial Entrepreneur, New York Times Bestselling Author, Wall Street Journal Contributor, Angel Investor, TV Personality, Executive Producer and Mom. Candace worked in investment banking and then at an internet startup before shifting gears to follow her passion and attend pastry school. In 2005, she opened the doors to Sprinkles, the world's first cupcake bakery. Despite the early naysayers, her tiny bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon. In 2012 Sprinkles introduced its Cupcake ATM, a cutting-edge contactless cupcake delivery system. Today, Sprinkles has sold over 200 million cupcakes and has over 20 stores, 30 Cupcake ATMs and 1000 employees. In 2017 Candace co-founded Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias, leading the third wave of pizza in the US. Pizzana cemented Los Angeles as a pizza destination and revolutionized pizza takeout with its innovative heat and slice at home method. Pizzana also ships its frozen pizza nationwide. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 446446 - 5 SEO Tips with Adam Kirk
5 Search Engine Optimixation tips (non-technical) for small business owners, to help your small business get found online. Adam Kirk, founder of Oostas, shares five actionable tips for business owners to improve your organic search engine (including Google and Bing) results. Search Engine Optimization (SEO) in a competitive market usually requires tools and expertise that the average small business owner doesn't have. Many of the free tools and resources shared on this episode, however, can be used by business owners to gain significant positive search ranking results. Hence, the five SEO tips for small business owners shared by Adam on this episode of The How of Business podcast. SPECIAL OFFER: Adam and Oostas offers The How of Business listeners a discount on websites and SEO optimization services. See the show notes page for this episode for details at TheHowOfBusiness.com.
Ep 445445 - Variable Compensation Plans
How to create and use Variable Compensation Plans, which include a base wage and a variable performance-based commission or bonus, to motivate and reward employees and help you grow your small business. Get the FREE DOWNLOAD: Sample Variable Compensation Plan, on the show notes pages for this episode on our website. Variable Compensation Plans can be used for specific employees, like Sales or leadership positions, to motivate and reward exceptional individual and team performance. A Variable Compensation Plan includes a base wage component and a variable commission or bonus component as well. Use this type of compensation plan to motivate and reward performance, and to attract and retain the best talent for your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 444444 - Entrepreneurship for Military Veterans with Bernie Stone
Challenges and opportunities of Entrepreneurship for Military Veterans - a discussion with entrepreneur and combat veteran Bernie Stone. What are the particular challenges and opportunities for military veterans if they want to transition to entrepreneurship? How does Bunker Labs help military veterans and military spouses start and grow successful small businesses and startups? Bernie shares his experiences, tips and insights based on his transition from a military career to business ownership. A retired Army Officer and Afghanistan Combat Veteran, Bernie served overseas for fifteen years and served in five U.S. Embassies as a Diplomat. Through various organizations he helps others launch and grow successful businesses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 443443 - Financial Fitness with Tracey Bissett
How to achieve financial fitness for small business owners and entrepreneurs with Tracey Bissett, founder of Bissett Financial Fitness. Tracey shares her entrepreneur journey and why small businesses that plan for the future, especially when it comes to cash flow, perform better than those that don't. Small business owners who are leading, planning and being proactive will thrive no matter the economic environment. From your Financial Statements to when to delegate or outsource your accounting functions, Tracey shares her tips and advice to help you operate and grow a profitable small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 442442 - Six Small Business Startup Myths
Six common Small Business Startup Myths discussed and debunked by Henry Lopez and David Begin. These 6 myths can hold you back or mislead you as to the real challenges and opportunities related to starting your first small business. Serial entrepreneurs Henry and David share their insights, experiences and tips to help you demystify common myths and misconceptions about business startups. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.
Ep 441441 - Press Release Publicity with Mickie Kennedy
Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy. He shares his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press releases to get the publicity you need to launch and grow your small business. Mickie founded eReleases to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 440440 - Small Business Ownership Readiness Assessment
Determine how ready you are to start your first small business with this Small Business Ownership Readiness Assessment. Henry Lopez shares his thoughts and experiences, and the free Business Ownership Readiness Assessment tool, to help you determine if you are ready to launch your first small business. And it's not a matter of IF you will start your first business, but when. If you are considering starting your first business, and you want to learn more about what is required to greatly improve your probability of success, and you want to determine how ready you are to start your business, then this episode is for you. Henry shares the 8 categories of readiness, including the personality traits required success as an entrepreneur. Before you start your first business, complete the Small Business Ownership Readiness Assessment – it's your roadmap to small business success! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 439439: Cash Flow Management
Managing your small business Cash Flow. How do you calculate how much cash you will have and need at a future point in time, and why is this important to help you operate a profitable small business? Do you know why your P&L does not reflect how much cash you actually have in the bank? Get the free download "Cash Flow Worksheet" and "Top 10 Cash Flow Tips" on the show notes page for this episode at the TheHowOfBusiness.com. Learn how to manage and forecast your cash flow needs so that you can grow a profitable small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 438438: Elevate Your Brand with Jennifer Holland
How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value of your small business brand, to help you sell more and to attract the best people, this episode is for you! Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – an integrated brand engagement agency. Learn about the three secrets to elevating your brand and how it can help you attract and retain great team members, and get the free download "3 Brand Secrets for Success" on the show notes page for this episode at the TheHowOfBusiness.com. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 437437: Hire Higher with Andrea Hoffer
Attract, interview, and grow your small business dream team with entrepreneur Andrea Hoffer. Andrea shares her experiences and expertise on the topic of Hiring. She shares her proven strategies and a proactive approach to hiring, so you can hire the best people possible for your small business. She started her career in higher education and shares the story of her early career and transition to owning her first franchise business. Andrea knows that great small businesses are built on strong teams. That's why she founded AHA! Recruiting Experts, a company dedicated to helping small business owners attract and retain the best people for their companies so they can focus solely on what really matters - growing their small business. Andrea is a businesswoman with over three decades of experience. She's managed hundreds of employees and knows first-hand the everyday challenges of motivating a team, exceeding customer expectations, and meeting business and revenue goals. As a small business owner, she struggled with high turnover and lack of good candidates. After some research into hiring best practices from around the world - including a lot of trial and error - she perfected a hiring process that gets results. Andrea is the host of the "Home Run Hiring" podcast, and the author of "Hire Higher – how to attract, interview, and grow your dream". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 436436: Small Business Culture
How to develop and maintain a successful culture, and how can it help us grow a small business. What are the benefits of developing a great culture in our small businesses, and how do we establish and nurture our company culture? Host Henry Lopez is joined by David Begin and Matt Brunk to discuss how to establish and maintain a great culture in our small business. They also introduce the 5 Elements of great Culture. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 435435: Sales Strategies with Ryan Dohrn
Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends on any type of selling activities to get people to buy from you, then this episode is for you! Ryan is the author of "Selling Forward: Pandemic Tested Sales Strategies for Success." Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 434434: Deep Work to Grow Your Small Business
How to perform in a state of distraction-free concentration that pushes your cognitive [thinking, reasoning, or remembering] capabilities to their limit. These efforts create new value, improve your skill, and allow you to do deep work to grow your small business. David Begin and Henry Lopez discuss the practice and habit of concentrated time blocks of focused work, which is critical to completing valuable work and yet becoming increasingly rare in our current lives. You may call this Time Blocking, or Time Boxing, although it's not just about time management. You may also refer to it as Focus Time or as Call Newport named it: Deep Work. We will discuss just a few of the key points of the book "Deep Work" by Cal Newport – we encourage you to read this book to learn more about this important topic. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 433433: Entrepreneurship Journey with Mike McFall
Tips and advice for starting and growing a small business, based on Mike's 23+ years of entrepreneurship experience and co-founding Biggby Coffee. Michael J. McFall is the Co-Founder and Co-CEO of Biggby Coffee - a fast-growing $200-million-dollar coffee franchise with 300+ locations across the Midwest - and the author of "Grind: A No-BS Approach to Take Your Business from Concept to Cash Flow". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 432432: Side-Hustle Small Business with Nick Loper
Start and grow a side-hustle small business - a business that you start on the side, while you keep your day job - with entrepreneur Nick Loper. Nick is an expert on side-hustles, and he is with me today to share his experiences and advice on starting a successful side-hustle small business. Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 431431: Avoiding Partnership Disputes with David Siegel
Avoiding the Partnership or Founder Disputes that can ruin your small business with attorney David Siegel. David is a partner at Grellas Shah, LLC - a full-service boutique law firm, with a focus on startups, technology, and venture law, as well as complex business litigation. David is an accomplished startup lawyer and litigator who has extensive experience in handling a broad range of corporate, transactional, and intellectual property matters, including work on multi-million-dollar financings and acquisitions, all in addition to having a deep expertise in handling complex intellectual property, corporate, and commercial litigation matters. If you will have partners in your small business, it's critical that you consider, discuss, and define how you will work together in a legal Partnership or Operating Agreement. It's important to consider all the different possible scenarios that may arise in the future that might impact your small business. You must consult with an attorney to help you create your partnership or operating agreement. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 430430: Sales Fundamentals for Small Business Owners
The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills. From the common misconceptions about sales, to a detailed process for improving your sales efforts, this episode covers the fundamentals of selling for small business owners and entrepreneurs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 429429: Transform Your Expertise-Based Business with Erin Austin
How to transform your expertise-based small business with attorney Erin Austin. She helps her clients transform an expertise-based or service business – including consultants, coaches, designers, creative services firms, and other B2B professionals – from an unscalable, income-focused business to a scalable and saleable, profit-focused business. Erin is a graduate of Harvard Law School, and a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies to help founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides businesses on the journey of transforming their unscalable income-generator into a saleable wealth building asset. Her special talent is helping businesses meet their growth goals through the creation of IP-based revenue streams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 428428: Linguistics for Small Business with Daniel Hieber
The study of human language, linguistics, as it relates to our small business and careers with Daniel Hieber. Daniel shares his knowledge of Linguistics - the study of human language – particularly in the context of small business, including how our first impressions (upon customer or clients) are influenced by our accents. Daniel is a research linguist working to document and revitalize endangered languages, while studying the crosslinguistic patterns we see across the world's languages. He works primarily with the Chitimacha Tribe of Louisiana to help them revitalize their once-dormant language. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 427427: Conflict Resolution with Christy Foley
Conflict Resolution strategies and tactics for small business owners with attorney Christy Foley. As a business owner we often must deal with conflicts of different types, intensity, and significance. Christy shares some valuable insights on how we may be able to resolve or avoid some of the common conflicts we may face in our small business. Christy L. Foley is an attorney, mediator, and arbitrator who has dedicated her professional career to teaching others about conflict resolution, mediation ethics, and e-mediation techniques. She is licensed to practice law in both New York and Florida. She also manages an entertainment and small business law firm in Central Florida called The Law Office of Christy L. Foley, and is the founder and mediator of E-Mediation Services - which facilitates virtual mediations to help people mediate quickly and conveniently. She also currently serves as a Visiting Lecturer at the University of Central Florida. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 426426: Hidden Champions with Hermann Simon
What can we learn from the Hidden Champions - the medium-sized, relatively unknown companies that have quietly, under the radar, become world market leaders in their respective industries - with Hermann Simon. Hermann, the man who coined the term Hidden Champions, and has studied and written about these companies for decades and shares what we can learn from them to help us grow our small businesses. Simon is the author of 40 books, including worldwide bestseller "Hidden Champions", first published by Harvard Business School in 1996. He recently publishing "True Profit!: No Company Ever Went Broke Turning a Profit" and his latest book is "Hidden Champions in the Chinese Century: Ascent and Transformation".
Ep 425425: Culinary Entrepreneurship with Stratis Morfogen
Restaurant entrepreneurship with lifelong restauranteur Stratis Morfogen - how he continued his family legacy and built a restaurant empire of his own. Stratis is a highly successful culinary entrepreneur. He grew up in and around the different restaurant businesses that his Greek immigrant family started as far back as 1910. He shares his personal story and experiences as a highly successful serial restaurant owner. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 424424: Launching Bluebird Provisions with Connor Meakin
Bone broth food products maker Bluebird Provisions, with entrepreneur and founder Connor Meakin. Connor shares his entrepreneur journey, how his foot injury led him to discover the health benefits of bone broth, and why and how he started his own bone broth consumer product business. Connor is an elite ultramarathon runner and the founder of North America's fastest growing bone broth brand. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 423423: Overcoming Decision Paralysis
How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/ Decision paralysis keeps entrepreneurs stuck, and learning how to assess risk, limit over analysis, and take action is essential to moving a business forward. Decision paralysis, often called analysis paralysis, can quietly stall a small business or prevent an entrepreneur from ever getting started. In this episode, Henry Lopez and guest co-host David Begin unpack why decision paralysis happens, how it shows up differently in big strategic decisions versus daily operational choices, and why small business owners are especially vulnerable to it. Drawing from real-world experience, Henry and David explain how fear, risk miscalculation, perfectionism, and decision fatigue all contribute to inaction. They explore the difference between intuition and expertise, referencing Malcolm Gladwell's book Blink, and discuss why relying solely on "gut instinct" can be dangerous for new entrepreneurs but powerful for experienced operators. The conversation also covers practical strategies to break through paralysis, including risk mitigation, breaking big decisions into smaller ones, setting go/no-go dates, and using a "pretend decision" technique to reduce pressure and clarify direction. They emphasize the importance of self-awareness, leadership responsibility, and building teams that can make decisions independently. As Henry puts it, "There are no guarantees in business, but there is a cost to not deciding." This episode is a must-listen for anyone feeling stuck, overwhelmed, or hesitant to make the next move in their business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Ep 422422: Strategic Foresight with Rebecca Ryan
Develop and use Strategic Foresight to help prepare for the future of your small business, with futurist Rebecca Ryan. As an entrepreneur, how can I possibly predict the future and anticipate and prepare for the impact on my small business? Rebecca Ryan explains how, without a magical crystal ball, she helps her clients see what's coming. Rebecca is a noted top 50 professional futurist, economist, best-selling author and entrepreneur. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 421421: Better Writing Better Service with Caity Cronkhite
Better Writing for Better Service experiences for your small business customers with Caity Cronkhite. How can better writing, particularly the technical writing (which can include training content, customer support documents, and even consumer product instructions) that we rely on internally and in communicating and supporting our customers or clients, help us improve the productivity and customer experience of our small business – and as a result our profitability? Caity shares her entrepreneur journey and tips and advice on how better writing means better service. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 420420: Entrepreneur's Lifecycle with Jane Allen
The stages of the entrepreneur's lifecycle and journey with Jane Allen. Jane also shares her personal story, from attorney to business owner and now the CEO of the Nashville Entrepreneur Center. The Nashville Entrepreneur Center is a non-profit organization dedicated to connecting entrepreneurs with the resources needed to increase their probability for success at any stage. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 419419: Domain Names with Andrew Allemann
Choosing and protecting your Domain Name (website address) for your small business with domain expert Andrew Allemann. Andrew will share his diverse entrepreneurial journey, and his insights and tips on domain names (website addresses, web address, URL, etc.) from a business owner perspective (not too technical!). If you currently have, or need, a website for your small business then this episode is for you! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 418418: Hire Better with Kurt Wilkin
Hire better to grow your small business with Kurt Wilkin. Kurt also shares his entrepreneur journey, and insights and tips on how to Hire Better to help you launch, run and grow a small business. For the past thirty years he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as co-founder and visionary of HireBetter and managing partner of Bee Cave Capital. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 417417: Risk Management with Ivy Walker
How to manage the risks that can have catastrophic impact on your small business, with Ivy Walker. Ivy is a serial entrepreneur, author, teacher, business coach, and award-winning director and executive producer of documentary films. Her most recent book is "Twelve-Minute Risk Management – Strategies and Tools Small Business Owners Need Right Now to Successfully Navigate Today's Business World". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 416416: Collaborative Creativity and Leading High-Performing Teams
Collaborative Creativity and leading High-Performing Teams to launch and grow a small business. Henry Lopez and David Begin discuss the topic of Collaborative Creativity and leading high-performing teams. Collaborative Creativity is the process of working with others to accomplish a shared goal in an innovative way. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 415415: Email Marketing
Email Marketing to help you grow your small business. Henry Lopez shares tips and best practices for effective email marketing as an integral part of your overall marketing efforts. From how to build your email list, to tips on formatting an effective email message, this episode covers all you need to know to get you started with email marketing and to improve your current email marketing methods. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.
Ep 414414: Jumpseat Leadership for Entrepreneurs with Peter Docker
Jumpseat Leadership for entrepreneurs with Peter Docker. Peter's amazing journey and experiences, and his approach and method of leadership called "Jumpseat Leadership" which is the topic of his latest book "Leading From The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control" which delivers the message that leadership is about lifting people up and giving them the space they need so that, when the time is right, they can take the lead in your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.