The How of Business - How to start, run, grow and exit a small business.

Franchise Side Hustle with The Franchise Guide, Giuseppe Grammatico, and host Henry Lopez. They discuss and share how you can create a safety-net for your job by investing in a side hustle franchise small business. Show note page: https://www.thehowofbusiness.com/485-giuseppe-grammatico-franchise-side-hustle/ How can you keep your job and own a small franchise small business on the side? Whether you are concerned about potentially losing your job, or not having enough saved to retire, learn more about how other corporate employees at all levels are investing in a side-hustle franchise business. Giuseppe Grammatico is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership, many for the first time. He is the author of "Franchise Freedom – A New Manifesto for Your Financial and Time Freedom", and the host of The Franchise Freedom Podcast. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Artificial Intelligence (AI) and ChatGPT Introduction and Fundamentals for Small Business Owners. Henry Lopez, host of The How of Business podcast, has recently been focusing on AI from a business owner's perspective – learning how it's currently being used and what the future applications may be. AI will continue to change how we do business. Show notes page: https://www.thehowofbusiness.com/484-ai-chatgpt-introduction/ Whether on purpose or not, you are like already using AI to help you run your small business. As a small business owner, you don't need to know all the technical details of how AI and ChatGPT or Google Bard works, you just need to know how to leverage AI to help you stay competitive and grow your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Henry Lopez answers listener's small business questions. We have gathered some of the great questions our listeners have submitted through the podcast Listener Survey, and Henry answers these questions on this episode of the How of Business podcast. The questions: [1:35] - How to estimate overhead cost and operation cost when starting a business with no prior experience. [7:07] - How do you know when and how to prepare for hiring your first assistant/virtual assistant/employee to support a solopreneur? [12:25] - How does a startup craft a 3-year P&L that doesn't lead to over estimating sales? [17:00] - Paths to acquiring small businesses that are not for sale. How to approach an owner and ways to get them to consider your interest in buying their business seriously? [21:50] - Tips and tricks for staying focused on the most important tasks? Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Artificial Intelligence (AI) for Small Business (starting at 17:18) with serial entrepreneur and AI expert Kevin Surace. Kevin shares his knowledge and experience with Artificial Intelligence and the current and potential future impact of AI on small business. He will also share highlights from his fascinating and incredibly varied background and entrepreneur journey. Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, and TV personality. Kevin has been featured by various periodicals and TV networks, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. Small business owners have an opportunity to embrace and leverage the power of AI (Artificial Intelligence) throughout their small businesses to help increase productivity and create a competitive advantage. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Growing a small business, from chaos to calm, with entrepreneur Mike McFall. Mike is back on the show to share insights from his experiences as a successful entrepreneur on how to grow a small business, from common chaos to a calm business that is sustainable long-term. How to evolve from a bootstrapping entrepreneur, to leader and then to irrelevant. Mike McFall is the co-founder and co-CEO of BIGGBY® COFFEE, one of the fastest-growing coffee franchises in the United States. Despite not having an MBA or being a workaholic, McFall has built his career through hard work and real-world experience. McFall is the author of "Grind" and his new book "Grow: Take Your Business from Chaos to Calm", the first two books in a three-book series, which offer practical advice for entrepreneurs looking to turn their small business concepts into successful ventures. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to create your small business LLC or Corporation with host Henry Lopez. What is a legal business entity, why do you need one and how do you create it? Creating and operating your small business under a legal entity, like an LLC or Corporation, can provide you with the best liability protection and tax advantage. On this episode Henry shares information about what is a legal entity, why you need one, and how to create and maintain your small business entity. Visit the show notes page for this episode to download the free Entity Creation Checklist. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Amy explains how to build a consulting business (starting at 15:54). Amy Rasdal also shares her interesting entrepreneur journey - she transitioned from a successful corporate career to starting and growing her consulting small business. Amy Rasdal traded her corporate job for consulting 15 years ago and now makes more money than most executives. The advantages are freedom, flexibility, control, interesting work and excellent pay. She has been running her own multiple 6-figure consulting business for more than 15 years. As the founder of Billable at the Beach®, Amy has helped hundreds of people start their own successful consulting businesses through speaking, workshops and various programs over the past 10 years. She is the author of "Land a Consulting Project NOW! - Build a life of freedom, flexibility, and inspiring work running your own 6-figure business" a #1 Amazon Best Seller in Business Consulting. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Travis Steffen shares highlights from his entrepreneurial journey, his experiences and opinions of the cannabis industry, and tips and insights on growing a business. Travis Steffen is a serial entrepreneur with 8 successful exits to date. He's an Inc 500 CEO, a growth mentor in most of Silicon Valley's top accelerator programs, a published author, and a doctoral candidate in marketing with a specialization in AI (Artificial Intelligence). Travis Steffen was the CEO of GrowFlow, a B2B SaaS serving licensed cannabis businesses. GrowFlow is the market leading seed to sale platform in cannabis by nearly every metric and was the fastest growing retail POS product in cannabis in 2020 and 2021. He is currently the CEO of GrowthTeam - GrowthTeam provides top 1% education, resources, shortcuts, and hands-on help to double the growth rates for subscription-based businesses - guaranteed. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The Self-Storage Business with entrepreneur Scott Krone - shares his expertise and tips on investing in self-storage businesses. Self storage, or self-service storage, is an industry that rents storage space (such as rooms, lockers, containers, and/or outdoor space), also known as "storage units," to tenants, usually on a short-term basis (often month-to-month). Scott Krone is a business owner, real estate investor. He is the founder of One Stop Self-Storage, and the founder of Coda Management. Coda Management Group facilitates commercial and real estate investments. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Employee Performance Management for small business owners with Henry Lopez and David Begin. David and Henry share their thoughts, opinions, experiences, and tools to help you with Employee Performance Management for your small business. Why is Employee Performance Management important for small business owners? Small businesses often operate with limited resources, which makes employee performance management crucial to their success. By ensuring that staff members understand their responsibilities and have the necessary skills and support to perform their jobs well, small businesses can drive productivity and increase profitability. This episode explores the importance of clearly defining expectations and standards, providing early feedback and performance evaluation, recognizing outstanding performance, promoting employee engagement in customer service and investing in employee training. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to develop an Experience Mindset, which considers both the customer and the employee experience, to grow our business with Tiffani Bova. The fastest way to get customers to love your brand is to get employees to love their jobs. Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, and the Wall Street Journal bestselling author of "Growth IQ". Her new book is "THE EXPERIENCE MINDSET: Changing the Way You Think About Growth". Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. As a Research Fellow at Gartner, her cutting-edge insights helped Microsoft, Cisco, Salesforce, Hewlett-Packard, IBM, Oracle, SAP, AT&T, Dell, Amazon-AWS, and other prominent companies expand their market share and grow their revenues. She has been named one of the Top 50 business thinkers in the world by Thinkers50 twice. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Think like a CFO (Chief Financial Officer) to understand and use your financials to grow your small business (starting at 9:00) with Danielle Hendon. Regardless of the size of your small business, managing your financials is critical to the profitability, not to mention the survival, of your small business. As you continue growing your business, it becomes even more important to learn how to financially prepare for and manage that growth. Danielle shares valuable tips and advice on how to manage your business like a CFO (Chief Financial Officer), and perhaps consider that it may be time to add a CFO to your virtual team. Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for small business owners, Danielle brings the benefit of "big business" financial analysis to entrepreneurs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Closing Intelligence to help you increase sales close rates (starting at 17:56) with entrepreneur Oscar Subirats. Oscar shares his inspiring entrepreneur journey and how to improve your ability to close sales opportunities and get to yes so you can grow your small business. To succeed in sales, small business, and life, you must face human nature, real people, and overcome their many obstacles and objections. People with a Closing Intelligence mindset impact and change lives, including their own. They can get employees, clients, prospective buyers, and others in general, to say "Yes." Oscar is with me today to share his knowledge of sales, and specifically his understanding of how to get people to say yes, for the right reasons. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Build an unstoppable creative business. The Conquering Creative with William Warren. William is the Founder and CEO of The Sketch Effect, a Visual Communication company, and the author "The Conquering Creative – 9 Shifts to Build an Unstoppable Creative Business." Are you a creative? Do you love to illustrate, animate, paint, draw, take photos, shoot videos, edit footage, design, build brands, make comics, render in 3-D, do motion media, sketch storyboards, make character art, sculpt, create concepts, make music, and more? Are you challenged with all the "business stuff"? Then this podcast episode is for you! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Risk Management for Small Business with John Morlan, an insurance and risk management industry expert with over 20 years of experience. John shares his experiences with helping small businesses reduce their risks, creating safer and more productive work environments, and potentially reducing the ever-rising cost of business insurance. He started his risk control career with ISO (Insurance Service Office). After five years at ISO, he consulted independently for another seven years. During that time, he provided safety consulting services for some of the largest insurers in the country. Next, he worked one-on-one with businesses to develop and implement safety and risk control programs. The result was a 50-80% reduction in their insurance premiums, saving them millions. Most recently, he launched Smarter Risk, which has developed a self-serve app that automates the development of these programs. This solution helps small businesses adopt risk control programs that drive down claims, enabling organizations to qualify for the best rates and allowing insurers to offer premium pricing. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Peter shares his entrepreneur journey, dealing with an autism diagnosis later in life and launching his small business. Peter Mann is the CEO & Founder of Oransi, a leading air purification company known for its efficient, intuitive, and reliable products for consumers, schools, organizations, and businesses. In 2021, Oransi merged with Aviemore Technologies and is now a motor technology company with a clean energy mission. Oransi's new manufacturing facility in Radford, Virginia is making products in the USA with advanced motor technologies. Previously, Peter was the Founder & CEO of the Austin, Texas-based Alen Corp., an air purification company he built, and after 7 years had a successful business exit. He went to college on a Navy ROTC scholarship and then served 4 years, including a tour in the Red Sea during the First Gulf War. He was a communications officer and then a gunnery officer on the USS McCandless. Peter autism diagnosis came in his 50s and he now advocates for autism awareness in the workplace. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to shortcut your startup with Courtney Reum, co-author of the national bestseller "Shortcut Your Startup". Courtney shares practical advice for entrepreneurs looking to bring their ideas to market quickly and effectively. Courtney Reum is the co-author of the national bestseller "Shortcut Your Startup: Speed up Success with Unconventional Advice from the Trenches," which offers practical advice for entrepreneurs looking to bring their ideas to market quickly and effectively. He is also the Co-Founder of M13, a leading venture capital firm. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Transform your personal qualities for success in small business with Charles McCarrick. How can you transform your personal qualities to help you achieve success? Charles shares insights and stories from his new book, "Lessons My Brothers Taught Me". Charles D. McCarrick is an entrepreneur, inventor, and lead visionary and founder of Micro-Ant. With more than 10 patents to his name, he pioneers and supplies unique equipment to the communications industry. Charles believes the four principles essential for all success may be expressed as follows: Salability + Sensibility + Sustainability + Scalability = Success. This is a process he calls the 4S Transform, and he provides an introduction on this episode. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Employee background checks with Travis Reiter, to help you screen and hire the right employees for your small business (starting at 14:40). This episode is all about Employee Background Checks. What are they exactly, and when and how should you use them to help you make better hiring decisions. Travis is the co-owner and operator of Perfect Fit Background Checks, an employment screening company based out of Austin, Texas. [DISCLAIMER: You should seek your own legal counsel before implementing any of the practices or actions discussed on this episode.] Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Understanding the variety of Marketing Media for Small Business with Mary Ann Pruitt. Small Business Owners need to understand and invest in the right mix of marketing media to promote a small business successfully. Mary Ann shares her insights and experiences with marketing media to help us promote and grow a small business. She is the CEO and President of Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to prepare for a successful small business partnership including the Business Partnership Checklist. Henry Lopez, serial entrepreneur, and host of The How of Business podcast, shares his experiences and tips for a successful partnership. This episode is about preparing for a successful Small Business Partnership. If you are considering going into a business partnership, where you and one or more people are going to own and be involved in your business, then this episode is for you. Business Partnerships can be extremely powerful and successful, but they can also create problems you may not even be thinking about right now. Problems, issues, and misunderstandings that can ruin your business! The key to potentially avoiding any issues with your business partnership is to discuss all the possible scenarios and situations upfront, and then executing a comprehensive legal agreement that spells out the terms of the partnership. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How the Anxious Achiever can turn their biggest fears into Superpowers to help start and grow a small business with Morra Aarons-Mele. Morra shares how she has helped herself and others to turn their biggest fears into life-changing leadership. For anyone who worries that anxiety or other mental health challenges stands between them and the success they deserve, Morra will share highlights from her upcoming book "The Anxious Achiever - Turn your Biggest fears Into your Leadership Superpower" which features powerful stories, practical tools, exercises, and strategies that empower leaders and other high achievers, including business owners and entrepreneurs, to transform an apparent weakness into a critical strength. Morra Aarons-Mele is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How Walid Azami overcame the challenges of being a refuge to start and grow his photography business. Walid shares his experiences as a professional photographer – including overcoming the challenges of being an immigrant to build his successful creative business. If you are a creative artist, like a photographer, videography, makeup artist, hair stylist, or any other type of creative content creator – any business where you are turning your creative passion into a small business – then this episode is for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Entrepreneurship & Partnerships with Pat Flynn & Matt Gartland - their entrepreneurship journey and how and why they work as business partners (starting at 23:30). Pat and Matt share their entrepreneurial experiences and how they built and grew their business, SPI. Matt had a successful corporate career, and Pat was building his career as an architect before starting their first small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Improve Attention to Detail with Chris Denny, to help you start, run and grow your small business. Chris shares insights on how to develop attention to detail, for yourself and your team, to help you achieve success as a small business owner. Chris Denny is an entrepreneur, trainer, author, consultant, and small business owner. When he is not running a business or spending time with his family (mostly hiking or snowboarding), he is researching attention to detail or helping organizations develop attention to detail and accuracy. Chris has an MBA with a focus on operations from the University of Houston. His undergraduate degree is in Business Administration with a specialty in Human Resources from Texas A&M University. Chris is the author of "Improve Attention To Detail: A straightforward system to develop attention to detail in yourself, employees, and across an organization". The book is based on the research, surveys, interviews, and experience he brings to his live workshops and online courses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How to conquer the chaos of small business with entrepreneur Clate Mask. Clate is the co-founder and CEO of Keap (formerly Infusionsoft), a sales and marketing automation software for small businesses. He is a national speaker on entrepreneurship and small business success, and co-author of the New York Times bestseller "Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Launching and growing Swingers Crazy Golf with entrepreneur Matt Grech-Smith. Matt is the co-founder and co-CEO of Swingers - the crazy golf club, which has reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere. Matt shares his entrepreneur journey, and how he started and is growing Swingers with locations currently in London, New York City and Washington DC. "Crazy golf is like mini golf, but way more fun! We have reinvented mini golf for an adult audience by adding gourmet street food, cocktails and a party atmosphere." Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How a combination of mindset, abilities, and know-how gathered from life experience can empower you to achieve your goals and build your successful small business with Soren Kaplan. Soren Kaplan, PhD, is an award-winning author, an affiliate at the Center for Effective Organizations at the University of Southern California, a former corporate executive, founder of three Silicon Valley startups, and a columnist for Inc. magazine. Soren is the author of "Experiential Intelligence: Harness the Power of Experience for Personal and Business Breakthroughs". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How and why you and your team should develop your attention-to-detail skills with host Henry Lopez. Henry, Serial Entrepreneur and host of The How of Business podcast, shares his thoughts, opinions and experiences related to improving your "Attention to Detail" skills, and helping your team improve their attention to detail as well. Strong attention to detail is critical to becoming a successful small business owner and operating a successful company. In your small business, it can improve productivity, help to catch mistakes, and lead to higher quality work. It will also help you notice things that you might have otherwise missed and make better decisions and identify new opportunities. In addition to developing this skill, you must develop and implement the systems and culture that ensure and value attention to detail for the things that matter. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

SBA 7a Small Business Loans with Ray Drew, Managing Business Development Officer at Fund-Ex, one of the top SBA lenders in the country. Ray shares his knowledge of SBA lending, specifically the SBA 7(a) loan program, for small business owners and entrepreneurs. Ray has dedicated his entire professional career to helping small business owners navigate the intricacies of SBA borrowing. His job is to structure a customized loan solution that meets the unique needs of the business and guide the entrepreneur through the process. If you are considering starting, buying, or expanding a small business and require external funding then an SBA backed loan may be a great option for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Starting Make Bake with entrepreneur Kristina Schlegel. Kristina shares her entrepreneurial journey and her experiences launching Make Bake a CPG baking & food craft brand. Kristina is the founder of Make Bake, and creator of Stickies –The Stickers You Can Eat! "Our patent-pending edible decorating stickers for baking and food crafts are changing the baking game. On-trend designs moms love, fun kids won't forget." Kristina is a creative product & marketing strategist with a 20+ year track record of creating category-defining products and customer experiences that deliver strategic, measurable growth for businesses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Tips and thoughts for success, for both aspiring business owners and exiting small business owners, as we get the new year started. Review of the previous year, goal setting, tips & thoughts on starting a new business and growing your existing small business, suggested episodes, recommended books, and inspiration ideas to help your success in 2023! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How effective employee recognition helps you develop your team and your small business (starting at 8:35) with Debra Corey. Debra is an award-winning HR Leader and author who shares her experiences and advice on how to improve employee recognition which results in improved employee retention. She introduces the 4 Golden Rules of Employee Recognition, to help you effectively recognize your employees and develop a positive culture for your small business. Debra is the author of several books on the topic of employee recognition and retention for small business, including: "Appreciate it! The Playbook for Employee Recognition", "See it. Say it. Appreciate it! – The Manager's Guide to Employee Recognition", and "Built It: The Rebel Playbook for Employee Engagement". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How to conduct product development with Henrik Johansson, co-founder and CEO of Gembah, a product development platform and marketplace. Gembah's platform connects you with leading Product Designers, Manufacturers, and Supply Chain Experts from across the globe to streamline and simplify how you get your products made. From design to sourcing, Gembah guides you through everything your small business needs to scale product development. User of Gembah's platform includes Amazon Sellers and other e-commerce brands. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

The latest in franchising with franchise consultant Giuseppe Grammatico. Latest trends in franchising, Henry's franchise evaluation approach, Giuseppe's 4-Step Franchise Freedom Process, and several free resources for you! Giuseppe is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business ownership. He is the author of "Franchise Freedom – A New Manifesto for Your Financial and Time Freedom", and the host of The Franchise Freedom Podcast. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How to use text message marketing to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron is the cofounder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple companies and digital marketing agencies over the past 20 years. Business communication is evolving fast and, according to Leadferno, over 89% of consumers want to 2-way message with your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Employee retention for small business owners with Matt Tenney. Matt shares his experiences and insights from his journey to becoming a leader and helping others become small business leaders, and how leadership can help you retain the best employees for your small business. Matt is the author of the highly acclaimed book "Serve To Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom.". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with customers and employees, enhancing both leadership and business outcomes. This discussion is inspired by Julian's TED Talk on "How to speak so that people want to listen." Julian Treasure is a sound and communication expert, author, and international keynote speaker. His five TED talks have been viewed more than 130 million times, and one of them is the sixth most viewed of all time. He has been widely featured as a sound and communication expert in the world's media, including TIME Magazine, The Economist, The Times, and many international TV and radio stations and podcasts. He has been honored with both Toastmasters International's Golden Gavel Award and the International Listening Associations' Special Recognition award. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Achieve sweet success in small business with entrepreneur Candace Nelson, founder of Sprinkles cupcakes. Candace shares highlights of her exciting entrepreneurial journey, including founding Sprinkles cupcakes, and valuable insight into what it takes to achieve sweet success as a small business owner. Candace is a Serial Entrepreneur, New York Times Bestselling Author, Wall Street Journal Contributor, Angel Investor, TV Personality, Executive Producer and Mom. Candace worked in investment banking and then at an internet startup before shifting gears to follow her passion and attend pastry school. In 2005, she opened the doors to Sprinkles, the world's first cupcake bakery. Despite the early naysayers, her tiny bakery in Beverly Hills disrupted the legacy bakery industry and ignited a worldwide cupcake phenomenon. In 2012 Sprinkles introduced its Cupcake ATM, a cutting-edge contactless cupcake delivery system. Today, Sprinkles has sold over 200 million cupcakes and has over 20 stores, 30 Cupcake ATMs and 1000 employees. In 2017 Candace co-founded Pizzana, a fast-growing chain of award-winning Neo-Neapolitan pizzerias, leading the third wave of pizza in the US. Pizzana cemented Los Angeles as a pizza destination and revolutionized pizza takeout with its innovative heat and slice at home method. Pizzana also ships its frozen pizza nationwide. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

5 Search Engine Optimixation tips (non-technical) for small business owners, to help your small business get found online. Adam Kirk, founder of Oostas, shares five actionable tips for business owners to improve your organic search engine (including Google and Bing) results. Search Engine Optimization (SEO) in a competitive market usually requires tools and expertise that the average small business owner doesn't have. Many of the free tools and resources shared on this episode, however, can be used by business owners to gain significant positive search ranking results. Hence, the five SEO tips for small business owners shared by Adam on this episode of The How of Business podcast. SPECIAL OFFER: Adam and Oostas offers The How of Business listeners a discount on websites and SEO optimization services. See the show notes page for this episode for details at TheHowOfBusiness.com.

How to create and use Variable Compensation Plans, which include a base wage and a variable performance-based commission or bonus, to motivate and reward employees and help you grow your small business. Get the FREE DOWNLOAD: Sample Variable Compensation Plan, on the show notes pages for this episode on our website. Variable Compensation Plans can be used for specific employees, like Sales or leadership positions, to motivate and reward exceptional individual and team performance. A Variable Compensation Plan includes a base wage component and a variable commission or bonus component as well. Use this type of compensation plan to motivate and reward performance, and to attract and retain the best talent for your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Challenges and opportunities of Entrepreneurship for Military Veterans - a discussion with entrepreneur and combat veteran Bernie Stone. What are the particular challenges and opportunities for military veterans if they want to transition to entrepreneurship? How does Bunker Labs help military veterans and military spouses start and grow successful small businesses and startups? Bernie shares his experiences, tips and insights based on his transition from a military career to business ownership. A retired Army Officer and Afghanistan Combat Veteran, Bernie served overseas for fifteen years and served in five U.S. Embassies as a Diplomat. Through various organizations he helps others launch and grow successful businesses. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How to achieve financial fitness for small business owners and entrepreneurs with Tracey Bissett, founder of Bissett Financial Fitness. Tracey shares her entrepreneur journey and why small businesses that plan for the future, especially when it comes to cash flow, perform better than those that don't. Small business owners who are leading, planning and being proactive will thrive no matter the economic environment. From your Financial Statements to when to delegate or outsource your accounting functions, Tracey shares her tips and advice to help you operate and grow a profitable small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Six common Small Business Startup Myths discussed and debunked by Henry Lopez and David Begin. These 6 myths can hold you back or mislead you as to the real challenges and opportunities related to starting your first small business. Serial entrepreneurs Henry and David share their insights, experiences and tips to help you demystify common myths and misconceptions about business startups. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy. He shares his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press releases to get the publicity you need to launch and grow your small business. Mickie founded eReleases to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Determine how ready you are to start your first small business with this Small Business Ownership Readiness Assessment. Henry Lopez shares his thoughts and experiences, and the free Business Ownership Readiness Assessment tool, to help you determine if you are ready to launch your first small business. And it's not a matter of IF you will start your first business, but when. If you are considering starting your first business, and you want to learn more about what is required to greatly improve your probability of success, and you want to determine how ready you are to start your business, then this episode is for you. Henry shares the 8 categories of readiness, including the personality traits required success as an entrepreneur. Before you start your first business, complete the Small Business Ownership Readiness Assessment – it's your roadmap to small business success! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Managing your small business Cash Flow. How do you calculate how much cash you will have and need at a future point in time, and why is this important to help you operate a profitable small business? Do you know why your P&L does not reflect how much cash you actually have in the bank? Get the free download "Cash Flow Worksheet" and "Top 10 Cash Flow Tips" on the show notes page for this episode at the TheHowOfBusiness.com. Learn how to manage and forecast your cash flow needs so that you can grow a profitable small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value of your small business brand, to help you sell more and to attract the best people, this episode is for you! Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – an integrated brand engagement agency. Learn about the three secrets to elevating your brand and how it can help you attract and retain great team members, and get the free download "3 Brand Secrets for Success" on the show notes page for this episode at the TheHowOfBusiness.com. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Attract, interview, and grow your small business dream team with entrepreneur Andrea Hoffer. Andrea shares her experiences and expertise on the topic of Hiring. She shares her proven strategies and a proactive approach to hiring, so you can hire the best people possible for your small business. She started her career in higher education and shares the story of her early career and transition to owning her first franchise business. Andrea knows that great small businesses are built on strong teams. That's why she founded AHA! Recruiting Experts, a company dedicated to helping small business owners attract and retain the best people for their companies so they can focus solely on what really matters - growing their small business. Andrea is a businesswoman with over three decades of experience. She's managed hundreds of employees and knows first-hand the everyday challenges of motivating a team, exceeding customer expectations, and meeting business and revenue goals. As a small business owner, she struggled with high turnover and lack of good candidates. After some research into hiring best practices from around the world - including a lot of trial and error - she perfected a hiring process that gets results. Andrea is the host of the "Home Run Hiring" podcast, and the author of "Hire Higher – how to attract, interview, and grow your dream". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to develop and maintain a successful culture, and how can it help us grow a small business. What are the benefits of developing a great culture in our small businesses, and how do we establish and nurture our company culture? Host Henry Lopez is joined by David Begin and Matt Brunk to discuss how to establish and maintain a great culture in our small business. They also introduce the 5 Elements of great Culture. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.