The How of Business - How to start, run, grow and exit a small business.

Experiences and insights from operating her successful Travel Consulting small business and working with her spouse and other family members in a small business. Show Notes Page: https://www.thehowofbusiness.com/533-pam-lopez-travel-consulting/ Pamela Lopez is a small business owner, and her latest business venture is L3 Destination, a custom travel consulting business she started in 2014. Over the past 10 years Pam has successfully helped her travel clients to create custom voyages around the world. From European trips to adventures in Alaska and Antarctica, and Crises to all parts of the world – Pam has helped hundreds of individuals and families realize their travel dreams! Pam started her work career as a flight attendant with American Airlines, and after 14 years with American she took an early retirement package to stay home and raise her daughter Makena. Her first small business experience came when she helped Henry with Old World Salons, a salon suites business we bought, owned for six years, and then sold in 2014. Pam was responsible for the back-office operations, including accounts payable and banking, and managed the front-desk staff. A travel consulting small business specializes in helping clients plan and book their travel experiences, whether for leisure or business. It offers personalized services that may include creating customized itineraries, booking flights and accommodations, arranging tours, and providing travel advice. This small business often focuses on niche markets, such as luxury travel, adventure travel, cruising, or specific destinations, allowing consultants to provide expert knowledge and tailored recommendations. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Is Your Small Business Model Broken? Show Notes Page: https://www.thehowofbusiness.com/532-broken-business-model/ Is your small business model broken? How can you tell, and how do you fix it? And what do I mean by a Business Model? The Business Idea is WHAT you do, and the Business Model is HOW you do it. And how you do it must result in profits and the ability to scale. A strong and healthy business model supports a small business that is consistently profitable and that can scale. How do you know if I have a strong or viable Business Model? Ask yourself these three questions (whether you are starting a business or running an existing business): Are you making a profit? Can you scale? Can you compete? On this episode Henry Lopez helps you determine if you have a solid business model, whether you are starting your first business or already have an established small business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to grow a Medical Practice with Dr. Ramesh Rao. Show Notes Page: https://www.thehowofbusiness.com/531-dr-rao-growing-medical-practice/ Dr. Ramesh Rao shares his immigrant and entrepreneurial journey and his insights and experience with growing a medical practice. Dr. Rao also shares his insights on how he has helped his wife build her successful practice. They now work together to continue growing Prima Medicine. Dr. Rao came to America as a student 33 years ago, with $200 in his pocket, and the US has been his home ever since. He earned a master's degree in Neuroscience from Rutgers university, and subsequently did Postgraduate Medical Training for almost seven years. He is a Physician with board certification in Radiology and in Nuclear Medicine. Until recently, he was a partner at a large radiology practice in the Washington DC Metro area for 21 years. His wife, Dr. Chethana Rao, started her own medical practice 12 years ago. In recent years that practice has grown significantly, and Ramesh's is now focused on helping his wife build Prima Medicine. They are now on the path to building a local network of Primary Care and Urgent Care centers in the Virginia Suburbs of Washington DC. Ramesh played an instrumental role in launching their 1st Urgent Care center in Fairfax, Virginia. Over the past couple of years Prima Medicine has introduced new lines of service, including Concierge Medical Care, and Bariatric Medicine. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to make Complex Decisions in your small business. Show Notes Page: https://www.thehowofbusiness.com/530-complex-decision-making/ Learn more about Complex Decision Making with co-hosts Henry Lopez and David Begin. How do you make those critical or complex decisions that significantly impact the success of your business and your life? Henry and David dive deeper into the topic of Complex Decision Making. They explored everyday Decision Making on episode 526, and on this episode, they share their techniques and recommended method for complex decision making. Small Business Owners must make decisions. Big decisions, small choices; all day, every day! While you can and should delegate most of the day-to-day decisions, as the CEO of your business you remain responsible for the big complex decisions that must be made. And often, there may not be an obvious or "right" answer. Making big decisions can be daunting for small business owners, but following a structured approach can help ensure the best possible outcomes for the bigger decisions. And then over time, you develop the habit and ability to make big decisions more effectively. The 4-step decision making structure we propose includes the Decision Matrix Analysis (also known as the Weighted Decision Matrix or Multi-Criteria Decision Analysis). This tool helps you systematically evaluate and compare different options based on a set of defined criteria, allowing for a more structured and objective decision-making process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to build a Multi-Six Figure Etsy Business with Dylan Jahraus. Show Notes Page: https://www.thehowofbusiness.com/529-dylan-jahraus-etsy-business/ Etsy is the global marketplace for unique and creative goods. Etsy offers 100M+ items for sale, 9M active sellers, 96M+ active buyers, and people buying and selling in nearly every country in the world. Dylan Jahraus is a seasoned e-commerce entrepreneur with 10+ years of experience who transitioned from corporate e-commerce into scaling e-commerce entrepreneurs. Her e-commerce acumen fueled an Etsy venture, propelling her shop to over $1M in profit within 6.5 years. In 2022, Dylan launched the Multi-Six Figure Etsy Blueprint. She fosters a vibrant community of 60,000+ YouTube subscribers and a top Etsy podcast, "Etsy Seller Success with Dylan Jahraus," with 400,000+ downloads. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to become a Home Service Business Millionaire with Tommy Mello. Show Notes Page: https://www.thehowofbusiness.com/528-tommy-mello-home-service-millionaire/ Tommy Mello shares his inspiring entrepreneur journey, how he went from $50,000 in debt to a $30 Million+ business in seven years, and his experiences and insights on home services businesses. Tommy is a highly experienced and successful home services industry entrepreneur. His current service business is about to cross the $220M mark in revenue with over 700 employees in 20 states. But Tommy understands that we all must start somewhere. Overcoming tremendous challenges early in his life gave him the motivation to help other business owners succeed just like he did. And that's the main reason he created the Home Service Expert brand, and he shares so many learning resources like the Home Service Expert podcast, and events like the Freedom Event. Tommy has been published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine, and is the author of the best-seller books "Home Service Millionaire: How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years" and "Elevate: Build a Business Where Everybody Wins." This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas. Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/ From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business. Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing. Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times. Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes. Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin. Show Notes Page: https://www.thehowofbusiness.com/526-decision-making/ As the business owner, you, and perhaps your partners, must make all the important decisions. You can't push it up the ladder to your boss or ask a committee to come up with a consensus opinion. How do we avoid Decision Paralysis and make the big decisions necessary to start, and then continue to run and grow a successful small business? Small business owners must make decisions. Big decisions, along with small choices; all day, every day! To be a successful business owner, you must want to be the decision maker. Get the free download "2 Responsibilities Business Owners Must Embrace" at the show notes page for this episode. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing perfectionism in the small business workplace with Greg Chasson. Show Notes Page: https://www.thehowofbusiness.com/525-greg-chasson-managing-perfectionism/ How do we understand and mitigate the negative impacts of perfectionism, including burnout and staff turnover? How do you increase productivity by overcoming perfectionism in your small business workplace? Greg is the author of "Flawed: Why Perfectionism is a Challenge for Management." Dr. Greg Chasson, PhD, ABPP, is an international keynote speaker, esteemed psychologist, board-certified cognitive-behavioral therapist, researcher, and educator. He's an Associate Professor at the University of Chicago in the Department of Psychiatry and Behavioral Neuroscience, where he's also the Director of Behavioral Interventions of the Obsessive-Compulsive & Related Disorders Clinic. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Top 5 Reasons Small Businesses Fail with host Henry Lopez. Show Notes Page: https://www.thehowofbusiness.com/524-5-reasons-businesses-fail/ Top 5 Reasons Small Businesses Fail – Is your Business Model Broken? This Top 5 Reasons Small Businesses Fail list is based on Henry's experiences as a business owner and business coach and available research and studies. Businesses can fail for any number of reasons, and often for a combination of reasons. Sometimes it may be out of our control but mostly it's due to "operator error". It's because we either have a flawed business model or because we executed poorly. A great Business Idea is not the same as a solid Business Model – can the business operate profitably, and can it scale? On this episode Henry Lopez shares the top five reasons small businesses fail and tips on how to avoid them. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The 80/20 CEO: how to take command of your small business like a corporate CEO with Bill Canady. Show Notes Page: https://www.thehowofbusiness.com/523-bill-canady-80-20-ceo/ Bill shares his inspirational journey, and highlights from his new book "The 80/20 CEO: Take command of your business in 100 Days". He shares his vast experience in business management and how to better take command of your small business like a Chief Executive Officer. Bill Canady has over 30 years of experience as a global business executive in a variety of industries and markets focused on industrial and consumer products and services. As a leader, he concentrates on aligning with key stakeholders to set a clear and compelling vision to rally an organization to drive growth, control costs, and increase profitability. One of the keys to his success is he develops strong leaders and management teams and establishes deep relationships. His experience encompasses global public, private, and sponsor-owned companies. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing Priorities – how to create better plans and make smarter business decisions with guest Harry Max. Show Notes Page: https://www.thehowofbusiness.com/522-harry-max-managing-priorities/ Harry shares his insights and tips on managing priorities and how improving our prioritization skills leads to better planning and smarter decision making. Harry Max is an executive player-coach, consultant, and hands-on product design and development leader with vision and a solid grasp of operations. He is a managing partner at Peak Priorities, LLC. Harry works with senior leaders and their teams to help them realize their visions by zeroing in on pragmatic solutions to complex challenges. Harry Max is the author of the book "Managing Priorities – How to Create Better Plans and Make Smarter Decisions." This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Transforming the laundry industry with Daniel Feliciano, CEO of Clotheslyne. Show Notes Page: https://www.thehowofbusiness.com/521-daniel-feliciano-transforming-laundry/ Daniel shares his inspiring entrepreneur journey and his experience with launching and growing Clotheslyne. Clotheslyne is transforming the laundry industry through a unique, app-based two-sided marketplace. Their mission is to simplify laundry chores by connecting customers with local gig workers for convenient, reliable service. "Your Laundry. Done, folded, delivered." Daniel Feliciano is the CEO of Clotheslyne - Clotheslyne a pioneering gig economy company offering on-demand laundry service in 9 states and growing. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Buy or sell a small business through the BizBuySell Marketplace, with Bob House. Show Notes Page: https://www.thehowofbusiness.com/520-bob-house-biz-buy-sell/ Bob shares his unique perspectives on how you can buy or sell a small business through an online marketplace like BizBuySell.com. Robert A. House is the President of Business for Sale. He joined the company in 2012 and leads CoStar Group's business for sale marketplace websites including BizBuySell.com, BizQuest.com and FindaFranchise.com. These websites represent the largest database of business for sale listings in the country. BizBuySell.com offers the internet's largest business-for-sale marketplace, with approximately 65,000 business for sale listings annually available in the U.S., Canada, and Worldwide. Buyer resources include free valuation, buyer workbooks and business search capabilities. Seller resources include free valuation, business listing tools, and 3 listing categories. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to tap into hidden wisdom by asking the people around you, leading to smarter decisions, more creative solutions, and deeper relationships with guest Jeff Wetzler. Show Notes Page: https://www.thehowofbusiness.com/519-jeff-wetzler-tap-into-wisdom/ Learn how the insights you need, to make smarter decisions, develop more creative solutions, faster improvements, and deeper connections, are hidden in plain sight. The insights we need live in the heads and hearts of people right around you. Yet too often, people don't tell you what you most need to hear. Jeff Wetzler has been on a quarter-century quest to transform learning opportunities. Blending a unique set of leadership experiences in the fields of business and education, he's pursued this quest as a management consultant to the world's top corporations, as a learning facilitator for leaders around the world, as Chief Learning Officer at Teach For America, and most recently, as co-CEO of Transcend, a nationally recognized innovation organization. Jeff is the author of the new book "Ask: Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life." This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to buy an HVAC (Heating, Ventilation, and Air Conditioning) Business with business broker Patrick Lange. Show Notes Page: https://www.thehowofbusiness.com/518-buying-hvac-business/ Patrick Lange is back on the show to share the latest in HVAC business ownership opportunities. He helps people buy and sell heating and air companies. According to the Air Conditioning Contractors of America (ACCA): The U.S. HVAC services market is predicted to grow to $35.8 billion by 2030. This growth is partly fueled by the demand for energy efficiency, and booming construction. Patrick Lange with Business Modification Group specializes in the sale and acquisition of heating and air companies. Patrick has been an entrepreneur his entire life buying, growing, and selling businesses in multiple industries, including owning a residential heating and air company. Patrick is considered an expert in the field of business brokerage, having earned multiple awards for transactions and dollar volume of business sold. Patrick decided several years ago to focus exclusively on heating and air companies after seeing a need for someone with specific knowledge of the industry as well as the ability to market these businesses in an effective manner to help his clients achieve predictable results. Since he made that transition, he has sold more heating and air companies than any other broker. In addition to facilitating the sale of heating and air companies, Patrick also provides valuations for those who are interested in learning the current value of their business in the market as well as strategies to increase the potential selling price.. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/ Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business. Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for small-to-medium sized businesses, franchisees, and recruiters seeking to hire frontline and essential workers. It's powered by Talroo, the multi-award-winning talent matching platform for enterprises designed for sourcing essential and hourly workers. Thad has more than 20 years of experience in the online recruitment and job search industry, is a recognized thought leader in the HR and talent acquisition space, and he genuinely believes that there is no industry that plays a more integral role in the economy. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole. Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/ Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans. You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied to any small business. Jesse Cole, also known as "the guy in the yellow tuxedo" is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters. With the mantra "Fans First. Entertain Always", the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports. The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world. This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business. Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/ Topics discussed on this episode include: What is Objection Handling? Top 3 Common Reasons for Objections. How to use the "FEEL, FELT, FOUND" objection handling method. Other sales objection handling tips and techniques. This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Scaling Tiege Hanley, a direct-to-consumer men's skin care product company, with co-founder Kelley Thornton. Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/ Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site. Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing. With the help of Aaron Marino, a YouTuber with over 6,000,000 followers, and Rob Hoxie, the business has evolved organically, with over 500,000 customers globally and over $100MM in lifetime sales. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms. Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/ This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits. On this episode, Henry Lopez and co-host David Begin discus the importance (and how to) of addressing root cause problems rather than just fixing symptoms - and why this is crucial for the long-term success and sustainability of your small businesses. It's about the difference between just fixing the symptoms, versus identifying and solving the true root cause problems. By focusing on the 5 strategies Henry shares at the start of this episode, small business owners can more effectively solve the underlying issues affecting their businesses, leading to more sustainable growth and success. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business? Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/ Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people. The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues? What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia? Kevin Ervin Kelley, AIA, is an award-winning architect, experience designer, and co-founder of the bi-coastal strategic design firm Shook Kelley. As a lifelong advocate of bringing people together in prosocial settings, Kevin's expertise is in studying how the environment of a place affects our behavior, perception, and decision-making. Since starting the strategic design firm in 1992, he has worked with executive leadership teams for some of the world's most well-known brands, such as Harley-Davidson, Whole Foods, Kraft, JM Smucker, The Cleveland Orchestra, professional sports teams, universities, urban districts, and hundreds of local and regional businesses to stay relevant and profitable in our rapidly changing modern landscape. In addition to being a frequent speaker at retail, food, and other consumer conferences in the U.S. and abroad, Kevin taught courses at Harvard University and his alma mater, the University of N.C. at Charlotte. As technological replacements increasingly decimate the physical world and human interaction, Kevin gives away everything he's learned in the field and the boardroom in his debut book, "Irreplaceable: How to Create Extraordinary Places that Bring People Together". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier. Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/ When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small business? Dan answers those questions and shares how he helps his clients grow their small businesses. Dan DeGolier, a CPA, is passionate about helping entrepreneurs "upward" to help them understand their finances and cash flows, and obtain the capital needed to grow. Working alongside leaders of companies to help them reach their highest potential is the reason he founded Ascent CFO Solutions over 11 years ago. A fractional Chief Financial Officer (CFO) offers small businesses the expertise of a seasoned financial executive without the commitment to a full-time salary, providing cost-effective access to strategic financial planning, system optimizations, and risk management. An outsourced or fractional CFO can support your small business in making informed decisions for growth, improving financial processes, and navigating fundraising efforts. By bringing in unbiased, high-level insights on a part-time or contract basis, a fractional CFO can help small businesses manage complexity, navigate financial crises, and achieve a solid financial foundation, making it an ideal solution for small businesses seeking to enhance their financial strategy without the overhead of a full-time executive position. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

"Brand Films" or videos, how to create and use them to grow your small business, with award-winning filmmaker Maxwell Frost. Show Notes page: https://www.thehowofbusiness.com/512-maxwell-frost-brand-films/ Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute "brand films" with your smart phone, that grows your reach, fills your content calendar, and drives growth. Maxwell is the founder of Brand Film School - he serves business owners, marketers, and content creators. His innovative approach tackles a common challenge: creating content that connects with your audience, without draining resources, that drives growth. Maxwell believes that brand films will also allow your team to do more with less. By creating addictive content that connects with your audience on an emotional level through shared interests, experiences, and desires—in a way no pop-up ad or email campaign ever could. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to connect for sales success with entrepreneur and sales expert John Humphrey. John explains why sales success is directly related to the depth and breadth of our relationships and our desire to help others. Show Notes page: https://www.thehowofbusiness.com/511-john-humphrey-connect-for-sales-success/ Connecting is more than just traditional networking. John Humphrey is a serial entrepreneur with experience in starting businesses ranging from restaurants to software and consulting. John currently serves as Chief Connector of Connect for Life, and is the author of "Connect for Life: Network your Personal Brand and WIN". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Top 7 Small Business Start-Up Mistakes and how to avoid them and launch a successful business, with Henry Lopez. Show Notes page: https://www.thehowofbusiness.com/510-7-startup-mistakes/ How to identify and avoid or minimize some of the most common small business start-up mistakes. Henry shares his top 7 common small business mistakes to avoid, so that you can start and grow a successful and profitable business. Top 7 Small Business Start-Up Mistakes: 7. Poor Research and Planning. 6. Bad Partners and Hiring the Wrong Team. 5. Starting Too Big and not following the MVP or iterative approach. 4. Poor Marketing & Sales. 3. Getting in Your Own Way. 2. Not Starting! Getting overwhelmed and paralyzed. 1. No Money! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Finding your identity is your path to finding personal and small business success. Hosts Henry Lopez and David Begin discuss how to find your multidimensional identity. Show Notes page: https://www.thehowofbusiness.com/509-finding-your-identity/ Is your personal identity predominantly based on being the Small Business Hero or the Successful Serial Entrepreneur? Have you realized how this identity may actually be holding you back? Hampering you from achieving true success in your personal life and your entrepreneurial journey. Henry Lopez and David Begin share their experiences and tips on how to Find Your Identity. A person's identity refers to the way they understand themselves and their position in the world. It encompasses a wide range of elements that contribute to who a person is, including personal characteristics, values, beliefs, experiences, roles, and affiliations. Identity is both internally constructed, reflecting a person's self-conception and self-perception, and externally influenced by societal norms, culture, interactions, and relationships. Letting go of the business owner identity as your only self-concept is a journey that requires time and intentional effort. It's about finding balance and fulfillment in various aspects of life, which ultimately contributes to a more resilient and diversified sense of self. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How Bad Bosses ruin lives and Great Bosses enrich lives and lead the growth of a small business, with guest Debra Corey. Show Notes page: https://www.thehowofbusiness.com/507-debra-corey-bad-bosses/ Debra Corey is back on the show to share insights and highlights from her new book, "Bad Bosses Ruin Lives - The Building Blocks for Being a Great Boss" about how to avoid being a bad boss that can ruin lives and instead learn how to be a great boss that enriches lives of our small business staff and leaders. Debra is a highly experienced and award-winning HR consultant, world-class speaker, and six-time best-selling author who has been named as one of the top 101 global employee engagement influencers. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Legal considerations of buying and selling a small business with Danya Shakfeh, a mergers and acquisitions attorney. Show Notes page: https://www.thehowofbusiness.com/507-danya-shakfeh-legal-considerations-buying-small-business/ Attorney Danya Shakfeh shares insights and general guidelines, from a legal perspective, about buying or selling a small business. We discuss some of the legal considerations that apply when we are buying or selling a small business, and how to hopefully avoid some common mistakes. From a Letter of Intent (LOI) through the small business Purchase Contract, and all the due diligence steps in between, we discuss most of the important legal steps and considerations related to buying or selling a small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Learn the fundamentals of budgeting for small business. How to create an operating expense budget for your small business, with host Henry Lopez. Show Notes page: https://www.thehowofbusiness.com/506-budgeting-fundamentals-small-business/ Why should you create an operating budget, and how to create an annual budget that helps you maximize profitability. Henry shares some best practices and tips and the key steps to create a small business operating budget. Creating an annual budget is a crucial exercise for small business owners, as it provides a financial roadmap for the year ahead. Here are the key steps to follow: 9 Steps to Small Business Budgeting: 1 - Review Previous Year Financial Performance 2 - Define Your Business Goals – including Revenue and Profit 3 - Estimate Fixed Costs 4 - Estimate Variable Costs 5 - Plan for One-Time Expenses 6 - Calculate Working Capital 7 - Assemble the Budget 8 - Review and Adjust 9 - Monitor & Adjust Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Justine shares her experiences and insights from selling her small business, a successful bookkeeping business. Show notes page: https://www.thehowofbusiness.com/505-justine-lackey-selling-her-business/ Justine Lackey is back on the show to share her experiences from selling her successful small business, and how she is currently helping people run and scale their own bookkeeping firms. Justine Lackey founded one of the very first virtual bookkeeping companies in all of America, Good Cents Management. Over fifteen years she grew her firm from a one woman show to a multi-six figure, multi-state firm which she sold in 2023. The freedom of owning her own company allowed Justine to raise her three children while never missing a school play or scrambling to find childcare on a snow day. One of proudest accomplishments though was creating an all-mom team - and giving her employees the freedom to build their job around their lives, and not their lives around their jobs. Today, Justine teaches bookkeepers (especially moms) how to run wildly efficient, highly profitable bookkeeping businesses while staying sane and having fun. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to create an Annual Strategic Plan for your small business, with host Henry Lopez. Why you should create a strategic plan at the start of the new year and how to do so. Show notes page: https://www.thehowofbusiness.com/504-annual-strategic-plan/ Henry shares best practices and tips and walks through the 10 steps to create your strategic plan – giving you a clear strategy and actionable plan to help you achieve continued success with your small business this year. Visit the Show Notes page for this episode to get the free Strategic Action Plan Outline download. Creating an annual strategic plan for your small business involves several high-level steps. Your annual strategic plan is a crucial tool for guiding the direction, priorities, and actions of your business over the course of this coming year. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How Adam Siegel launched Recurate, a tech-enabled resale service that empowers brands and retailers to establish their own integrated resale platforms directly on their e-commerce sites. Show notes page: https://www.thehowofbusiness.com/503-adam-siegel-fashion-resale-business/ From Aerospace Engineering to starting a business in the fashion resale business, Adam shares his fascinating entrepreneur journey. Brands they work with include Steve Madden, Michael Kors, Christy Sports, and many others. Adam shares the details of co-founding and launching this business and their current business model. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Business owners share their Small Business Success Highlights, and host Henry Lopez shares popular resources from The How of Business. Show notes page: https://www.thehowofbusiness.com/502-business-success-highlights-pt2/ On this special episode Henry Lopez (Serial Entrepreneur, Business Coach, and Host of The How of Business podcast) shares some information about The How of Business podcast and popular resources to help you start, run and grow your small business - including top book recommendations and most popular episodes from the past year. He also features a few of his small business coaching clients as they share their small business success highlights – they share some of the challenges they have overcome this past year and insights into how they have grown their small businesses. Business Owners featured on this episode: Thomas Erickson, owner of Clark Distributing Company and Vegefood.com McKay Coombs co-owner of Coombs Landscaping & Hardscapes Natasha Londono, owner of Rumbita Top resources featured include: Trusted Service Partners for Small Business Top Book Recommendations Most Popular Small Business Podcast Episodes of 2023 Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

CPA Matt Chiappetta shares Year-End Tax Considerations for Small Business Owners (starting at 10:00). Show notes page: https://www.thehowofbusiness.com/501-matt-chiappetta-tax-considerations/ Matt is Henry's CPA, and he is excited to have him on the podcast to share his tips and advice on year-end tax planning for small business owners. He also shares his entrepreneur journey and why he decided to open his own business. Matt is the CPA for Solopreneurs and small business owners. Matt Chiappetta helps optimize the financial lives of Solopreneurs by focusing on personal and business tax planning, and all the other little details that encompass their financial life. In his past life, Matt was the CFO of a Registered Investment Advisory firm, and Corporate Controller for a manufacturing business where he assisted with a healthy 8-figure exit for the owners. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Featured business owners share their Small Business Success Highlights, and host Henry Lopez shares popular resources from The How of Business. Show notes page: https://www.thehowofbusiness.com/500-business-success-highlights/ On this special episode Henry Lopez (Serial Entrepreneur, Business Coach, and Host of The How of Business podcast) shares some information about The How of Business podcast and popular resources (including Top Downloads and Trusted Service Partners) to help you start, run and grow your small business. He also features a few of his small business coaching clients as they share their small business success highlights – they share some of the challenges they have overcome this past year and insights on how they have grown their small businesses. Featured businesses include: Eva Stoeger owner of Maui's Finest Gifts Kaiden Routh owner of Routh Sales & Rentals Haley Johnson owner of Whatley Swim Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

From auto garage owner to becoming a hair replacement entrepreneur, Helena Gibson shares her inspiring journey. Show notes page: https://www.thehowofbusiness.com/499-helena-gibson-hair-replacement-entrepreneur/ Helena is a highly successful serial entrepreneur, operating several businesses in the cosmetology and hair loss industry. The global hair care market size was valued at over $91 billion in 2022! And the Hair Loss Treatment Products Market is expected to grow from USD 1.90 billion in 2023 to USD 2.80 billion by 2028. Helena shares her entrepreneur journey, including her experiences in these industries, and how she developed her latest restorative hair care product. Helena is a licensed cosmetologist with over 18 years of experience in the hair loss industry. She is a certified wig and hair replacement specialist and seamless extensions. She also has certifications for men's hair replacement, women's hair augmentation, and medical hair loss. She is a serial entrepreneur, creator of the 7-Figure Salon Academy, founder of Strut Hair Solutions, founder of Unveil Restorative Hair Care, and a single mom. She is the host of The 7-Figure Salon Podcast. And she is the author of "Lead Like a Woman: Tales from the Trenches" and "Secrets to Beautiful Hair". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to price your product or service. Henry Lopez shares the fundamentals of pricing your products or services to operate a profitable small business. Show notes page: https://www.thehowofbusiness.com/498-pricing-fundamentals/ Downloads available on the show notes page: Pricing Fundamentals for Small Business Owners Priceless BizNotes How do you price your product or service to find that balance between what your target market will pay and what you need to charge to make a profit? On this episode of The How of Business podcast for small business owners, Henry Lopez shares his approach to pricing and what he has learned from other experts about pricing for small business products and services. Pricing Markup Calculation - 6 Steps: Calculate Indirect Expenses (Overhead). Calculate Cost of Goods Sold (COGS) or Cost of Sales. Set Target Selling Price. Calculate Break-Even Point. Determine Markup. Adjust Selling Price. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Workers' Compensation Insurance for small business owners with Kevin Ring. Understanding and managing Workers' Compensation Insurance is crucial for small business owners, balancing both employee safety and benefits, and the financial impact on a small business. Show notes page: https://www.thehowofbusiness.com/497-kevin-ring-workers-compensation/ Kevin shares his expert tips and in-depth knowledge on managing Workers' Comp effectively. Kevin is the Lead Workers' Compensation Analyst at the Institute of WorkComp Professionals (IWCP), which trains both insurance agents and employers in how to build a successful workers' comp program. Employers have been taught that because workers' comp is mandatory, and the policy is the same no matter who they work with, that they have no control and should just shop for the lowest price. But nothing could be further from the truth! Kevin has reviewed and analyzed over 1,200 experience mod worksheets with clients and has served as an expert witness in litigation involving the workers' comp premium audit. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

5 Reasons You're Causing Chaos in your small business with Henry Lopez. To avoid or fix a chaotic business environment requires multiple approaches, but perhaps nothing is more important than asking ourselves (and perhaps our partners and leaders) if we are the primary cause of the chaos. Show notes page: https://www.thehowofbusiness.com/496-5-reasons-you-are-causing-chaos/ Reducing chaos and fostering a more organized and efficient environment within a small business can significantly contribute to its success and make it a significantly more enjoyable business to be a part of. We are not referring to good chaos – as there are times when some level of chaos is to be expected. We are talking about the consistently chaotic and disorganized work environment that perhaps has become the norm for your small business. 5 Reasons You're Causing Chaos: 1 – It's Your Identity 2 – You're not great at delegating. 3 – You've created a culture of dependency and chaos. 4 – You don't trust your team. 5 – You are Managing, not Leading Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

The process and benefits of Minority/Women-Owned Business Enterprise (M/WBE) Certification (starting at 11:52) to help grow your small business with Sheena Thomas. Show notes page: https://www.thehowofbusiness.com/495-sheena-thomas-mwbe-certification/ Sheena is a 25-year supplier diversity program and diversity certification program professional. As the first Black woman Executive Director of the only two regional certification agencies in Texas, she was responsible for the certification of over 40,000 combined applicants and was the Supplier Diversity Coordinator for the nation's largest natural gas distributor, Atmos Energy. Minority/Women-Owned Business Enterprise Certification - a designation given to businesses that are primarily owned, managed, and controlled by individuals who are women or belong to a recognized minority group. This certification offers these businesses better access to certain public contracts, training, and financial opportunities. Sheena launched Lengo Strategic Partners in 2016 and helps minority and women owners gain access to corporate and government contracting opportunities by securing their M/WBE certifications. Lengo Strategic Partners also supports corporate clients by developing and enhancing supplier diversity programs. She is a newly published author with her debut collaboration project, "Building Beyond the 9 to 5" a collection of stories from Black women professionals and entrepreneurs. Minority, Women-Owned, Disadvantaged, and Small Business Enterprise Certifications offer entrepreneurs access to local, state, federal and corporate contracting opportunities. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Public Relations for Small Business with Megan Bennett. Megan shares her experiences and tips for using Public Relations to promote and grow a small business. Show notes page: https://www.thehowofbusiness.com/494-megan-bennett-public-relations/ Megan has been on the Light Years Ahead Public Relations team for over 20 years. She started working at Light Years Ahead just a year after college and fell so in love with public relations that she stayed on and helped build the company into what it is today. Her expertise focuses on managing clients, engaging with top national media daily, and securing meaningful media placements. She has spearheaded and implemented countless successful PR campaigns for numerous brands and small businesses. Megan understands what the media wants and what tactics work to obtain the most high-profile placements. When it comes to placing a story or segment for a client, she is relentless with the media, and she doesn't stop until she makes it happen! Public Relations is affordable and makes sense for many small businesses. Megan offers a free consultation to help you determine if they can help you promote your small business through their PR services. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Building vs. Buying a small business - which option may be best for you? David Barnett is back on the show to share his expertise on buying and selling small businesses. Show notes page: https://www.thehowofbusiness.com/493-david-barnett-build-vs-buy/ If you are thinking about investing in a small business, you essentially have two options: build your own business from scratch - including perhaps a franchise business - or buy an existing small business. David Barnett is an expert on the topic of buying and selling small businesses, and he is back on the show to share his knowledge and experience on the topic of Build vs. Buy. David Barnett has been working with small businesses for over 20 years. He's helped them grow, he's helped entrepreneurs buy and sell them, and he's helped people finance them. David is the author of 7 books about small business transactions and local investing. He's the host of a YouTube channel with hundreds of videos about buying, selling, financing, and managing SMEs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to use YouTube Ads to grow your Small Business with Aleric Heck. Aleric shares his inspirational entrepreneurial journey, and an introduction to YouTube advertisement to help you grow your small business (starting at 17:17). Show notes page: https://www.thehowofbusiness.com/492-aleric-heck-youtube-ads/ Aleric is a YouTube Ads Expert and the Founder of AdOutreach. He has been on YouTube for over 12 Years, first growing a YouTube Channel to over 500,000+ Subscribers. Over the last 7 Years, Aleric has taught thousands of entrepreneurs and business owners how to grow and scale their business using laser-targeted YouTube Ads. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Listener Q&A - Small Business Operations: Henry Lopez answers listener's small business questions related to small business operations. Show notes page: https://www.thehowofbusiness.com/491-small-business-operations/ This is a special Listener Small Business Question & Answer episode! We have gathered some of the great questions our listeners have submitted related to the on-going operations of a small business through the Listener Survey, and Henry answers these questions on this episode of the How of Business podcast. This group of questions are about the operations of a business, from what it means to create processes and procedures to hiring and retaining the best staff for your small business. Episode Index: [0:00] - Overview of the Components, Departments or Areas of Small Business Operations. [8:05] - What does it really mean to create Processes and procedures? Does everything have to be written down in a formal format? [21:14] - What are the Duties and Responsibilities of a Small Business CEO? [28:30] - How to hire the best talent? Where do you look and what does a small business offer to keep their talented employees? Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

From selling guavas in a barrio in Santo Domingo as a child, to selling his startup to Mastercard in Silicon Valley, Edrizio De La Cruz shares his inspirational entrepreneur journey. Edrizio is the author of the new book "The Underdog Founder - How to Go from Unseen to Unstoppable". Show notes page: https://www.thehowofbusiness.com/490-edrizio-de-la-cruz-entrepreneurship/ Edrizio is a Silicon Valley entrepreneur and the first Latino Y-Combinator Visiting Partner. He is most known for selling FinTech startup Arcus to MasterCard, in its first Latin America acquisition. In 2013, Edrizio founded Arcus, a payments-as-a-service platform, secured $19M in funding from Y-Combinator, Ignia, SoftBank, and Citi Ventures, and grew the company to 100+ employees and 100+ clients, including Walmart, 7-Eleven, Santander, BBVA, and Rappi, before selling the business in 2021. "Underdog Founder" shares Edrizio De La Cruz's improbable odyssey from selling guavas in a Dominican barrio to co-founding his startup, Arcus, in Silicon Valley. Arcus was recognized by Forbes as one of the most successful startups of 2021 and was later sold to Mastercard. This no-nonsense playbook is for the entrepreneurial dark horse, a memoir and business narrative that presents seven key principles to rise above racism, poverty, imposter syndrome, and every imaginable and unimaginable startup obstacle. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to deliver Customer Service Excellence at your small business, with Micah Solomon. Micah is one of the world's leading experts on customer service. Show notes page: https://www.thehowofbusiness.com/489-micah-solomon-customer-service-excellence/ Micah is a Customer Service expert, and on this episode of The How of Business podcast he shares his vast experience helping companies deliver great customer service. He also shares actionable tips and advice from his latest book, "Can Your Customer Service Do This? Create an Anticipatory Customer Experience that Builds Loyalty Forever". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Turning the Power of Mindset into Action, The Performance Paradox, with entrepreneur Eduardo Briceño. He explains that if all we do is perform at a high level, our performance suffers. To improve, we have to go beyond the known. To grow as a person and a business owner and entrepreneur. Show notes page: https://www.thehowofbusiness.com/488-eduardo-briceno-performance-paradox/ Eduardo shares his experiences and knowledge from his own life and his new book "The Performance Paradox: Turning the Power of Mindset into Action", to help us develop greater purpose, joy, growth, and impact through our small businesses and in our lives. "The Performance Paradox" has been selected as a "must read" by The Next Big Idea Club, curated by Susan Cain, Malcolm Gladwell, Adam Grant, and Dan Pink. Eduardo Briceño is a global keynote speaker and facilitator who guides many of the world's leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder and CEO of Mindset Works, the first company to offer growth mindset development services. His TED Talk, How to Get Better at the Things You Care About, and his prior TEDx Talk, The Power of Belief, have been viewed more than nine million times. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Starting a flooring business with entrepreneur Bryan Park. Bryan shares his entrepreneurial journey, from attending the Air Force Academy to founding Footprints Floors, a nationwide full-service flooring provider. And his experiences and guidance on starting and growing a flooring small business. Show notes page: https://www.thehowofbusiness.com/487-bryan-park-starting-flooring-business/ Bryan Park is the founder and CEO of Footprints Floors, a full-service flooring provider in Colorado and across the nation. Under Bryan's leadership, Footprints Floors has established an exceptional reputation by prioritizing the customer and promoting the best in people, products, and business practices, which has enabled rapid growth in over 160 territories. The flooring industry is a segment of the home improvement industry which generates over $500 billion in annual sales. Offering a range of options from hardwood and laminate to carpet and tile, the flooring industry can be a profitable small business venture for entrepreneurs. With the increasing focus on home aesthetics and comfort, along with the constant need for renovation in both residential and commercial spaces, the flooring industry presents lucrative opportunities for entrepreneurs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Starting a Moving Business with entrepreneur Wade Swikle. How to start a moving company and perhaps consider a moving business franchise. Wade shares his inspirational entrepreneurial story - starting his moving company while in college with just $600 and growing it to a multi-million-dollar business and offering franchise opportunities in the moving industry. This episode is all about starting and growing a moving company. Show notes page: https://www.thehowofbusiness.com/486-wade-swikle-moving-business/ Wade Swikle is the founder and CEO of 2 College Brothers Moving, Storage and Franchising, host of the Grow Your Moving Company Podcast, and co-founder of Moving Titan Retreats. Wade's entrepreneurial adventure began over a decade ago when, as a student at the University of Florida, he embarked on a path to create his own moving company armed with just $600 and a pickup truck. Against all odds, he transformed his humble beginnings into a multi-million-dollar business with multiple locations. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com