The How of Business - How to start, run, grow and exit a small business.

Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends on any type of selling activities to get people to buy from you, then this episode is for you! Ryan is the author of "Selling Forward: Pandemic Tested Sales Strategies for Success." Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to perform in a state of distraction-free concentration that pushes your cognitive [thinking, reasoning, or remembering] capabilities to their limit. These efforts create new value, improve your skill, and allow you to do deep work to grow your small business. David Begin and Henry Lopez discuss the practice and habit of concentrated time blocks of focused work, which is critical to completing valuable work and yet becoming increasingly rare in our current lives. You may call this Time Blocking, or Time Boxing, although it's not just about time management. You may also refer to it as Focus Time or as Call Newport named it: Deep Work. We will discuss just a few of the key points of the book "Deep Work" by Cal Newport – we encourage you to read this book to learn more about this important topic. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Tips and advice for starting and growing a small business, based on Mike's 23+ years of entrepreneurship experience and co-founding Biggby Coffee. Michael J. McFall is the Co-Founder and Co-CEO of Biggby Coffee - a fast-growing $200-million-dollar coffee franchise with 300+ locations across the Midwest - and the author of "Grind: A No-BS Approach to Take Your Business from Concept to Cash Flow". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Start and grow a side-hustle small business - a business that you start on the side, while you keep your day job - with entrepreneur Nick Loper. Nick is an expert on side-hustles, and he is with me today to share his experiences and advice on starting a successful side-hustle small business. Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host of the award-winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Avoiding the Partnership or Founder Disputes that can ruin your small business with attorney David Siegel. David is a partner at Grellas Shah, LLC - a full-service boutique law firm, with a focus on startups, technology, and venture law, as well as complex business litigation. David is an accomplished startup lawyer and litigator who has extensive experience in handling a broad range of corporate, transactional, and intellectual property matters, including work on multi-million-dollar financings and acquisitions, all in addition to having a deep expertise in handling complex intellectual property, corporate, and commercial litigation matters. If you will have partners in your small business, it's critical that you consider, discuss, and define how you will work together in a legal Partnership or Operating Agreement. It's important to consider all the different possible scenarios that may arise in the future that might impact your small business. You must consult with an attorney to help you create your partnership or operating agreement. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills. From the common misconceptions about sales, to a detailed process for improving your sales efforts, this episode covers the fundamentals of selling for small business owners and entrepreneurs. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to transform your expertise-based small business with attorney Erin Austin. She helps her clients transform an expertise-based or service business – including consultants, coaches, designers, creative services firms, and other B2B professionals – from an unscalable, income-focused business to a scalable and saleable, profit-focused business. Erin is a graduate of Harvard Law School, and a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies to help founders of expertise-based firms build and protect saleable assets so that the business is ready to sell when the founder is ready to exit. Through her Hourly to Exit podcast and her consulting practice, Think Beyond IP, Erin guides businesses on the journey of transforming their unscalable income-generator into a saleable wealth building asset. Her special talent is helping businesses meet their growth goals through the creation of IP-based revenue streams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

The study of human language, linguistics, as it relates to our small business and careers with Daniel Hieber. Daniel shares his knowledge of Linguistics - the study of human language – particularly in the context of small business, including how our first impressions (upon customer or clients) are influenced by our accents. Daniel is a research linguist working to document and revitalize endangered languages, while studying the crosslinguistic patterns we see across the world's languages. He works primarily with the Chitimacha Tribe of Louisiana to help them revitalize their once-dormant language. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Conflict Resolution strategies and tactics for small business owners with attorney Christy Foley. As a business owner we often must deal with conflicts of different types, intensity, and significance. Christy shares some valuable insights on how we may be able to resolve or avoid some of the common conflicts we may face in our small business. Christy L. Foley is an attorney, mediator, and arbitrator who has dedicated her professional career to teaching others about conflict resolution, mediation ethics, and e-mediation techniques. She is licensed to practice law in both New York and Florida. She also manages an entertainment and small business law firm in Central Florida called The Law Office of Christy L. Foley, and is the founder and mediator of E-Mediation Services - which facilitates virtual mediations to help people mediate quickly and conveniently. She also currently serves as a Visiting Lecturer at the University of Central Florida. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

What can we learn from the Hidden Champions - the medium-sized, relatively unknown companies that have quietly, under the radar, become world market leaders in their respective industries - with Hermann Simon. Hermann, the man who coined the term Hidden Champions, and has studied and written about these companies for decades and shares what we can learn from them to help us grow our small businesses. Simon is the author of 40 books, including worldwide bestseller "Hidden Champions", first published by Harvard Business School in 1996. He recently publishing "True Profit!: No Company Ever Went Broke Turning a Profit" and his latest book is "Hidden Champions in the Chinese Century: Ascent and Transformation".

Restaurant entrepreneurship with lifelong restauranteur Stratis Morfogen - how he continued his family legacy and built a restaurant empire of his own. Stratis is a highly successful culinary entrepreneur. He grew up in and around the different restaurant businesses that his Greek immigrant family started as far back as 1910. He shares his personal story and experiences as a highly successful serial restaurant owner. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Bone broth food products maker Bluebird Provisions, with entrepreneur and founder Connor Meakin. Connor shares his entrepreneur journey, how his foot injury led him to discover the health benefits of bone broth, and why and how he started his own bone broth consumer product business. Connor is an elite ultramarathon runner and the founder of North America's fastest growing bone broth brand. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page: https://www.thehowofbusiness.com/r423-overcoming-decision-paralysis/ Decision paralysis keeps entrepreneurs stuck, and learning how to assess risk, limit over analysis, and take action is essential to moving a business forward. Decision paralysis, often called analysis paralysis, can quietly stall a small business or prevent an entrepreneur from ever getting started. In this episode, Henry Lopez and guest co-host David Begin unpack why decision paralysis happens, how it shows up differently in big strategic decisions versus daily operational choices, and why small business owners are especially vulnerable to it. Drawing from real-world experience, Henry and David explain how fear, risk miscalculation, perfectionism, and decision fatigue all contribute to inaction. They explore the difference between intuition and expertise, referencing Malcolm Gladwell's book Blink, and discuss why relying solely on "gut instinct" can be dangerous for new entrepreneurs but powerful for experienced operators. The conversation also covers practical strategies to break through paralysis, including risk mitigation, breaking big decisions into smaller ones, setting go/no-go dates, and using a "pretend decision" technique to reduce pressure and clarify direction. They emphasize the importance of self-awareness, leadership responsibility, and building teams that can make decisions independently. As Henry puts it, "There are no guarantees in business, but there is a cost to not deciding." This episode is a must-listen for anyone feeling stuck, overwhelmed, or hesitant to make the next move in their business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Develop and use Strategic Foresight to help prepare for the future of your small business, with futurist Rebecca Ryan. As an entrepreneur, how can I possibly predict the future and anticipate and prepare for the impact on my small business? Rebecca Ryan explains how, without a magical crystal ball, she helps her clients see what's coming. Rebecca is a noted top 50 professional futurist, economist, best-selling author and entrepreneur. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Better Writing for Better Service experiences for your small business customers with Caity Cronkhite. How can better writing, particularly the technical writing (which can include training content, customer support documents, and even consumer product instructions) that we rely on internally and in communicating and supporting our customers or clients, help us improve the productivity and customer experience of our small business – and as a result our profitability? Caity shares her entrepreneur journey and tips and advice on how better writing means better service. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

The stages of the entrepreneur's lifecycle and journey with Jane Allen. Jane also shares her personal story, from attorney to business owner and now the CEO of the Nashville Entrepreneur Center. The Nashville Entrepreneur Center is a non-profit organization dedicated to connecting entrepreneurs with the resources needed to increase their probability for success at any stage. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Choosing and protecting your Domain Name (website address) for your small business with domain expert Andrew Allemann. Andrew will share his diverse entrepreneurial journey, and his insights and tips on domain names (website addresses, web address, URL, etc.) from a business owner perspective (not too technical!). If you currently have, or need, a website for your small business then this episode is for you! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Hire better to grow your small business with Kurt Wilkin. Kurt also shares his entrepreneur journey, and insights and tips on how to Hire Better to help you launch, run and grow a small business. For the past thirty years he has advised high-growth companies, starting his career with Ernst & Young, and today in his roles as co-founder and visionary of HireBetter and managing partner of Bee Cave Capital. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to manage the risks that can have catastrophic impact on your small business, with Ivy Walker. Ivy is a serial entrepreneur, author, teacher, business coach, and award-winning director and executive producer of documentary films. Her most recent book is "Twelve-Minute Risk Management – Strategies and Tools Small Business Owners Need Right Now to Successfully Navigate Today's Business World". Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Collaborative Creativity and leading High-Performing Teams to launch and grow a small business. Henry Lopez and David Begin discuss the topic of Collaborative Creativity and leading high-performing teams. Collaborative Creativity is the process of working with others to accomplish a shared goal in an innovative way. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Email Marketing to help you grow your small business. Henry Lopez shares tips and best practices for effective email marketing as an integral part of your overall marketing efforts. From how to build your email list, to tips on formatting an effective email message, this episode covers all you need to know to get you started with email marketing and to improve your current email marketing methods. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Jumpseat Leadership for entrepreneurs with Peter Docker. Peter's amazing journey and experiences, and his approach and method of leadership called "Jumpseat Leadership" which is the topic of his latest book "Leading From The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control" which delivers the message that leadership is about lifting people up and giving them the space they need so that, when the time is right, they can take the lead in your small business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Buying or selling an HVAC, or heating and air, small business – what should you consider? Patrick Lange, an HVAC business broker, shares his insights and experiences in the industry and his journey as an entrepreneur. Patrick Lange with Business Modification Group specializes in the sale and acquisition of heating and air companies. Patrick has been an entrepreneur his entire life buying, growing, and selling businesses in multiple industries, including owning a residential heating and air company. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Is your small business sellable, and what you need to have the freedom to sell your small business when and if you choose to, with Mike Finger, a successful small business owner and the founder of Exit Oasis – providing coaching services and resources to help small business owners prepare for the sale of their business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Branding for small business owners with Jennifer Holland, a Certified Brand Strategist. Jennifer shares experiences from her entrepreneurial journey, from artist to successfully brand engagement agency owner, and her insights on developing and maintaining an effective brand for your small business. Jennifer Holland is a Certified Brand Strategist, Business Growth Expert, Professional Speaker, Author and the owner of Holland People+Brands – and integrated brand engagement agency. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Commercial real estate for small business owners with JP Humphrey, a Commercial Real Estate Agent in the Dallas, Texas area. JP shares his career journey and his insights and tips on commercial real estate for small business owners. What should you consider when searching for and signing a lease for commercial space for your small business? Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Selling your product on Amazon successfully with entrepreneur and Amazon expert Steve Pope. Steven shares his entrepreneur journey, how he developed his Amazon expertise, and tips and advice on how to sell a product on Amazon. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Checklist of the primary steps to help you launch your first small business. Henry explains the primary steps involved with starting your first small business and realizing your dreams of entrepreneurship. Includes a Free Download: Small Business Startup Checklist. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Funding options for your small business startup with Henry Lopez. Exploring the fundamentals of small business funding. It costs money to start a business, so where will that money come from? From your personal resources to seeking investors or bank loans, Henry provides an overview of the most common sources of money to start your first business. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Are you making or losing money in your small business and where is all your cash? Advanced Profit & Loss Statement (P&L) concepts and how to monitor the cash in your small business, with serial entrepreneur Henry Lopez. Additional concepts, tips and thoughts on using your financial statements to help you run and grow your small business. Let's go a bit deeper into the Profit & Loss Statement, and the basics of the Cashflow Statement. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Setting personal boundaries for small business owners, with entrepreneur and life coach Angela Wagner. We discuss the challenge, and need, to set and manage boundaries related to our personal lives and our small business – so that we are not consumed by our business and lose sight of what "success" really means. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

The Simplest Biz, a shipping products brokerage business, with entrepreneur John Wilker and special guest Tom Hinson. This small business model provides middle-man services for businesses that ship and receive products: including pallet flipping & brokerage. John has perfected this over 25 years, and he helps others start their own Simplest Biz through his online video course. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business podcast show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Small Business Franchise update with Giuseppe Grammatico - The Franchise Guide. We discuss common franchise myths, evaluating if a franchise is for you, highlights from Henry's current franchise business search, the latest hot trends in franchising, and several free resources for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Updated introduction episode for The How of Business podcast, hosted by Henry Lopez. This podcast is focused on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Weekly episodes offer knowledge, experiences and inspiration for aspiring entrepreneurs and existing small business owners.

How entrepreneur Cyndi Bray invented and marketed Wad-Free - a practical home-laundry product that keeps your bed sheets from wadding up. Cyndi shares her story and how she invented, developed and launched her product, including an appearance on Shark Tank, all during the pandemic! Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Health Tech Business Startup with Co-Founder Erika Tyburski. Erika shares her entrepreneur journey and how she co-founded Sanguina, a health technology company that creates diagnostics and wellness tools for at-home testing. Erika and her business partner are just two of more than 1.62 billion people worldwide who struggle with anemia, the most common blood disorder. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

The How of Business podcast update and summary, including highlights on how to start, run and grow a small business. Henry also summarizes some of his favorite episodes and resources to help you achieve your business ownership dreams. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to start and grow a handyman small business with Dan Perry. Dan shares how and why he transitioned from a mechanical engineering career to starting a handyman business, Handyman Startup, and tip & insights on how to start your own handyman (or woman!) small business. He also has a special offer for you on his proven handyman business training courses and tools. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Start your own podcast show (starting at 17:00) with entrepreneur and podcaster Mark Hayward. We also briefly explore Mark's entrepreneurial journey and what led him to launch his own podcast Mark Hayward and Henry Lopez share their tips and experiences related to starting your own podcast. If you have been planning to start your own podcast show then this episode is for you. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Use your Profit & Loss Statement (P&L) to help you measure and manage a profitable small business. Are you making or losing money in your small business? Understanding how to use your Profit & Loss Statement to answer that question. Henry walks you step-by-step through how to read and interpret your P&L and find a free P&L example download on the show notes page. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to Think Red Flags, a proactive and profitable approach for your small business, with entrepreneur Walter Hill. We also explore Walter's entrepreneurial journey, and his new book "Think Red Flags - A Proactive and Profitable Approach For Your Small Business" – which shares his method to help you avoid costly mistakes from which your business may not recover. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Creating Financial Projections or Proforma to help you start a successful and profitable small business. Financial Projections are perhaps the most important part of a Business Plan. It's the only way to project if your business model has the potential to be profitable, and if the business is worth the investment of your time and money. Download a free Financial Projections spreadsheet from the show notes page. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

How to develop business ideas with serial entrepreneur Norman Crowley. Norman also shares his inspiring entrepreneurial journey. Is the idea the easy part, and execution the harder part? How do you determine if you have a good idea for a small business? "Just begin! The customer will fix your idea very quickly. It's much more about execution than the idea." – Norman Crowley Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing Hourly-Wage Employees - how to effectively manage and lead hourly or minimum wage employees. This can be a challenge for those of us who transition from a corporate or professional environment and are faced with hiring and managing hourly-wage employees. On this episode, David Begin and Henry Lopez - both experienced entrepreneurs - explore this topic, share their own challenge, and some practical tips and advice on how to do it better. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Launching & Growing The Flourish Market retail boutique with Emily Grey- how Emily transitioned from a Wall Street career to owning her own boutique – which she started from a truck and has grown into a 7-figure brick-and-mortar retail and online business. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Overcoming perfectionism to help you grow your small business with Audrey Holst. As a lifelong recovering perfectionist himself, Henry Lopez - host of The How of Business podcast - is fully aware of the challenges of being a business owner and a perfectionist. Audrey Holst focuses on helping small business owners and entrepreneurs to stop micromanaging their lives with perfectionism so they can start living. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs.

Launching Avec, a maker of canned drink mixers with healthy ingredients, with entrepreneur Alex Doman. We also explore Alex's entrepreneurial journey. Alex Doman is the co-founder of AVEC – a maker of canned drink mixers with healthy ingredients including real juice, low or no sugar and natural botanicals. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top rated podcast for small business and entrepreneurs.

Intro to the Entrepreneurial Operating System (EOS) with Kelly Knight, President & Integrator of EOS Worldwide. Whether you are an established small business in need of the infrastructure to support your growth, or you are planning to start your first business, on this episode Kelly and Henry discuss a methodology and platform that has been implemented by tens of thousands of business leaders – the Entrepreneurial Operating System or EOS. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is the podcast for small business and entrepreneurs.

How to create your small business Avatar profile, a personification of your ideal client or customer, with Henry Lopez. Henry is a serial entrepreneur, small business coach, and host of The How of Business podcast. On this episode Henry focuses on helping you create your target Avatar profile, and he explains why it's important to clearly define the one Avatar for your small business. What is an Avatar? It's more than your target market, which can be broad – it's your target persona for your small business. Your ideal client or customer. The personification of the one ideal person who represents your best client or customer.

Launching the Creator Nova Marketplace with Mark Fleming. Mark's entrepreneur journey, the launching of Creator Nova – a marketplace empowering brand influencers to launch their own beauty brands – and how influencers can leverage this platform to tap into the huge market for creator-led beauty brands. Mark is an entrepreneur and co-founder and CEO of Creator Nova - Creator Nova is the marketplace empowering entrepreneurial influencers to launch beauty brands, simply and swiftly. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is the podcast for small business and entrepreneurs.