The Grow Your Private Practice Show

This is the third of a 4-part mini-series where we explore running a private practice when affected by autism, ADHD, dyslexia or a combination of those things. This week I am talking with Tracy Clark about running a practice with dyslexia.I’ve known Tracy for some time: she used to be a member of the Grow Your Private Practice membership, and I couldn't be happier to have her as a guest in the Neurodivergent Voices in Therapy series.Tracy is a neurodivergent counsellor who supports and works alongside neurodiverse young people, adults and couples. Today we talk about:The impact of a dyslexia diagnosisThe benefits of self-disclosureDyslexia and running a businessThe importance of trusting your intuition and trusting the processThe need for robust self-carePositives of dyslexia in the therapy roomAbout Tracy ClarkTracy says:"I am a neurodivergent counsellor who supports and works alongside neurodiverse young people, adults and couples. Within my working week I can be found working 2 days a week in a charity in the central belt of Scotland and the rest of the week in my private practice. I am also a supervisor of trainee counsellors as well as qualified counsellors. My interest in working alongside neurodivergent individuals comes from both a personal perspective as well as a professional capacity, also as a supervisor being able to support other counsellors.I have also delivered workshops in this area, as well as being invited to chat with the lovely Jane Travis now twice on this topic, which is very close to my heart. More awareness, more conversations means embracing the amazing uniqueness of human beings. For some downtime and self-care I also offer doodle workshops check out the links for more information, as well as workshops with CTUK (Counsellors Together UK) or Onlinevents."LinksConnect with Tracy on LinkedInWebsiteHow making a typo changed Tracys businessHow can I help you? Here are my free and paid resources

Welcome to this, the second of my 4 part mini-series, Neurodivergent Voices In Therapy.In this series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners. We explore what it’s like to run a practice when you have autism, ADHD, dyslexia or a combination of those things. So if you are neurodivergent, or know people that are, this is for you.________________I'm delighted to say that this week I have Eve Menezes Cunningham with me.I’ve known Eve for some time, she was also in the Grow Your Private Practice membership, and I can tell you she is one of the kindest people you will ever have the good fortune to meet.And I am delighted to have her as a guest in the Neurodivergent Voices in Therapy series.Eve specialises in all things self-care (she describes it as ‘ Self-care for connecting with and taking better care of your highest, wisest, truest, wildest, most joyful, brilliant and miraculous Self - how cool is that?!)I could talk with Eve for hours, because we are quite different in our outlook - Eve is a very spiritual person, and I’m not spiritual at all, so I always learn so much a lot from her.She is an author, therapist, supervisor, master NLP practitioner, advanced EFT practitioner, experienced yoga teacher, and more (read 'About Eve below).Self-care and ADHDIn this podcast, we chat about:Self-care and people-pleasing within the therapist communityThe benefits of self-knowledge‘Addictive personality’ Vs impulse controlThe importance of restThe benefits of Yoga Nidra...and more. About Eve Menezes CunninghamEve is a very busy person! She is the author of 365 Ways to Feel Better: Self-care Ideas for Embodied Wellbeing.  She also runs Feel Better Every Day (aka selfcarecoaching.net).Integrating a wide range of therapies, coaching and supervision, she specialises in all things self care especially around trauma, anxiety, stress, sleep issues and finding more purpose, meaning and joy.Eve offers free resources via selfcarecoaching.net and runs the Extra Embodied (Wellbeing with Eve) online membership (evemc.substack.com) with exclusive content live coaching calls each week helping people integrate self care practices into their daily lives.Eve’s work incorporates traditional talk therapy and coaching as well as somatic (body based) and energy approaches for a holistic approach.She is a British Association for Counselling and Psychotherapy (BACP) Senior Accredited Supervisor and Past Chair of BACP Coaching, an Irish Association of Counselling and Psychotherapy (IACP) Accredited supervisor and counsellor, EFT International Accredited Mentor and Advanced EFT Practitioner, a Yoga Professionals UK Experienced Yoga Teacher and NLP Master Practitioner.She has been on the editorial team for Rapport, ANLP’s NLP journal, since 2007. Eve’s work been featured in titles including Psychologies, Therapy Today, Coaching Today, the FT, Guardian, Evening Standard, Metro, Telegraph and Daily Mail.A member of IACP's editorial committee, she edited the Summer 2022 edition of the Irish Journal of Counselling and Psychotherapy.Based in Westport, on the west coast of Ireland, Eve works online and by telephone with clients and supervisees across the UK and Ireland with some nature based outdoor sessions in Westport.So go and say hi to her!

Welcome to this, the first of my 4 part mini-series, Neurodivergent Voices in TherapyIn this mini-series, I had the pleasure of speaking with 4 amazing therapists about how their neurodivergence impacts them as private practitioners. We explore what it’s like to run a practice when you are affected by autism, ADHD, dyslexia or a combination of those things. In the first of this mini-series, I’m delighted to have Chris Oxborrow with me, and we talk about some of her experiences of running a practice with ADHD.We look at how to manage some challenges being neurodivergent may bring, and also what positive aspects they have.We explore:What even IS neurodivergenceGetting a diagnosisWhat is ADHD Tax?Fault Vs repairMasking: internally and externallyThe need to practice self-compassionAbout Chris OxborrowChris describes herself as a neurodivergent Psychotherapist who specialises in working predominantly with high-achieving personalities, but also with neurodivergent clients and those navigating menopause (sometimes all 3!). She supports clients to discover their authentic sense of themselves and how their needs can be met with more compassion and self-acceptance. From Jan 2024 she will also be working as a Menopause and HRT Educator, supporting clients to discover how they want to manage their menopausal experience and how to access appropriate HRT-related health care.Check out Chris's website Beyond Counselling and you can contact her at [email protected]

If you are a counsellor or therapist, how long will it take to grow your practice?Answering a question from Neil, we I explore how complex this question is, and share some tips. Links:Podcast episodes mentioned:Ep 154 Counsellor or Clone: Breaking Through the Monotony of Online DirectoriesEp 156: How to stop comparing yourself with other therapistsAnd some podcasts to help with time management:Ep 24 Managing Your Diary With Time BlockingEp 56 How to achieve more in less time Ep 114 How to Make the Most of your Time and Get Things DoneAnd for more on how I can help you grow your practice janetravis.co.uk/starthere

Ever heard of the term "post and ghost"? If you're scratching your head or even if you're guilty of doing it (we've all been there 😉), my latest podcast episode is a MUST-LISTEN!I sat down with Instagram expert Sally Birks @socialbysally who shed light on the implications of hitting 'post' and then disappearing. We explored:1️⃣ Why consistent engagement is KEY to growing your private practice.2️⃣ What happens when you don’t respond to comments.3️⃣ How to get started, and what to post4️⃣ Simple strategies to stay present and connect authentically.If you're serious about making the most of your online presence but are unsure how to get started, this episode is golden.

It's human nature to compare ourselves with others. But this can have a detrimental effect on you, your confidence and your self-esteem.And as a practice owner, this can also impact the success of your business. So what can you do if comparisons are knocking your confidence? How can you stop comparing yourself to other therapists?In this podcast I share:Why most comparisons aren't helpfulA situation when they areAnd a practical exercise for you to boost your self-esteemSo take a look at why it's not usually helpful, and how to stop comparing yourself to other therapists Links:Check out my free and paid resources here janetravis.co.uk/starthere

Question - do you follow a system when you receive an email enquiry from someone that you can't work with for some reason? Maybe you're at capacity, or their issue is outside your competence, or something else.To be honest, I think probably most people don't, but you could be missing a trick. By having a system, it reduces stress, saves time and serves that client better.So today, I explore what to do when you can't say yes to enquiries so you can make the process easier for you, and more professional and helpful for the client. LinksTo access my free and paid resources, CLICK HERE

Online directories can be a great way of attracting more therapy clients, but how can you stand out among all the other counsellors on there?In this episode, I share some ideas about how to inject your personality into your bio, so it's easier for your dream clients to reach you. All without any worries about personal disclosureLinksGrow Your Private Practice membershipFree resources

The pros and cons of a free first session are debated regularly amongst therapists, but the truth is, there simply isn’t a definitive right or wrong answer. Quite literally, it's your business and up to you how you choose to run it. But that’s not very useful when you’re trying to work out what to do! So let’s take a look at some of the pros and cons involved to help you make your choice about whether to offer therapy clients a free first sessionLinks:7 Steps to turning an enquiry into a bookingCLICK HERE to see all my free and paid resources

There are two times in the year that have that 'new start' vibe: January and September, and both are excellent moments for a ‘stocktake’ of your private practice. So today, I’m doing a September reset and sharing with 6 ways to refresh your private practice so you start the last quarter with a bang. 

Welcome to this, the last of this series of 'Highlight Reels', where I shared 4 of the most popular podcasts of the last 12 months. And today, we look at mindset, because if you're a therapist and you want a successful private practice, then your mindset is vital.But what do I even mean by mindset? Why is it so important? And how can you go about improving yours?In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for reflection and tips for improving yours.And check out some of my other podcasts about mindset below. Links to followNOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.So I recommend browsing through my previous podcasts to see the mindset episodes. And for more resources, both free and paid, click here -> janetravis.co.uk/starthere

The fear of failure is clear and obvious, but the fear of success is confusing. I mean, you WANT to be successful, right?The fear of success is sneaky. Without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back. How frustrating is that?So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membershipIf you need help growing your private practice, check out my free and paid resources here Episode 112 Why Your Mindset is Vital if you Want a Successful Practice

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients.But it's not just about attracting more clients, it's also about YOU and how to build your business to suit your own needs. And part of that is managing mindset issues and practising robust self-care, something that can end up too far down the to-do list. So today, I'm sharing one of the most popular episodes with you, an open letter to therapists with mental health issues.So this is for you if you struggle with your own mental health issues.As a therapist, you know how difficult life can be and how prevalent mental health issues are.But in the recent past, on top of these existing issues, we've all had to process some frankly major world issues - the pandemic, war, climate chaos, financial insecurity... a whole lot of unpredictability and fear.That's a lot to cope with. And as a therapist, you aren't immune to it. So how can you cope as a therapist running a private practice when struggling with your own mental health issues? LinksIf you need help growing your private practice, check out my free and paid resources here

The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients. So today, I'm sharing one of the most popular episodes with you, all about how to enjoy the marketing process. So this is for you if marketing feels like a chore you keep putting off, like it's something you are forced to do to attract clients, but you wish you didn't have to.Maybe you HATE the thought of having to ‘sell’ yourself, or the thought of being visible brings you out in a rash?Well if that sounds familiar, this episode is for you because it doesn’t have to be that way. Forcing yourself to do something you hate is NOT the way to do something well. It's possible to enjoy your marketing, and when you enjoy your marketing, you do it more, get better at it and as a result, it’s more effective. Which means more clients, better outcomes and increased income. So you not only enjoy your marketing but naturally get the results you want.  Don’t believe me - then listen up, and I'll show you how. LinksJoin the Grow Your Private Practice membership growyourprivatepractice.co.ukNot sure who your dream clients are and how to attract them? Check out this 3 part mini-series 'How to attract your dream clients' 2 podcasts with Fifi Mason about marketing as an introvert Visibility: Shifting the focus and Using introvert superpowers to attract more clientsFREE Guide: Attract more clients by helping instead of sellingCheck out my resources to help therapists to attract more clients HERE

This is the 3rd part of a 3 part mini-series called How To Attract Your Dream Clients.Part 1: Build Your Dream Practice looks at how the first and most important thing to consider when you want to attract dream clients and that is YOU - what is your dream? what do YOU want? What drives you? Where does your passion lie? Part 2: The Empathy Exercise: How to Read your Dream Clients Mind introduces you to the empathy exercise, a deceptively exercise I devised in order to read the minds of your dream clients and work out how they feel, what are their fears and worries? What keeps them up at night? And what their hopes and dreams are - what are they aiming for?So here we are at part 3 and I share with you practical ways to use The Empathy Exercise in order to stand out and attract those clients. Discover how The Empathy Exercise can work wonders for your private practice by creating compelling copy for your website, directory, blog, and social media.

Welcome to this, the second of 3 parts of the mini-series 'How to Attract Your Dream Clients'.When it comes to marketing your private practice - or any business for that matter - it's crucial to have an understanding of your clients: What are their fears, worries and issues? What are their hopes and dreams?And importantly, what do they want from therapy?Because when you know this, you can create marketing materials - your website, social media, blogs etc - that will attract them as clients. But how do you do that?Well in this episode I introduce you to The Empathy Exercise, and how it will help you to read your clients mind. Links to followIs CPD impacting your Imposter Syndrome?How to use CPD for personal, professional and business growth, with guest John Wilson

Welcome to this, the first of a 3 part mini-series all about how to attract your dream clients.And to get started, it might surprise you that when it comes to attracting your dream clients, it all starts with YOU. What do YOU want? What are your desires, needs, interests, and passions? Because you are building a business, and the beauty of that is you can turn this into your dream business, where you work with your dream clients, and work in the ways you believe, you work the hours that suit you, and you run it how YOU choose.This can take some getting used to if you aren't used to it, especially if you’re used to having a boss telling you what to do. But growing your practice into something that suits you is what makes all the work worth it. It's fulfilling and will make you feel content and satisfied. It’s life-changing.So let’s explore you. LinksFor free resources and other goodies, go to janetravis.co.uk/start-hereCheck out and join the Grow Your Private Practice membership

Remember those New Year Resolutions from January? How are they going for you?Well in this episode, we’re going to have a super simple 6-month review to help you see where you are now, where you want to be in 6 months' time, and how to make that happen.LinksHow to navigate a crisis in your private practiceGrab your free resources here Join the Grow Your Private Practice membership

It doesn’t matter what business you’re in - accountant, web designer, window cleaner - there will always be clients that let us down, or despite doing all you could, things don't happen the way you thought.And what makes it worse is the crappy stuff tends to come in clusters. Navigating slow periods in your private practice?In this episode, I share 7 things to do in a quiet spellLinksHow to Avoid the Feast and Famine in Your Private PracticeThe Grow Your Private Practice Membership The Grow Your Private Practice Book

Ever wondered how to set the right price for your therapy services? In this episode, we delve into this intriguing topic that often puzzles therapists. So join me and explore putting a price on therapy and look at why your fees matter in ways you may not have already thought of, including the importance of avoiding the 'budget therapist' label, and learned about Goldilocks pricing.Links to followDiscover my FREE resources at janetravis.co.uk/start-hereGet The Grow Your Private Practice Book Join the membership growyourprivatepractice.co.ukEp 66 Do you feel guilty charging for therapy?  https://www.janetravis.co.uk/do-you-feel-guilty-about-charging-for-therapy/Ep 55: The hidden impact of money issues in private practice, with Cathy Towers  https://www.janetravis.co.uk/the-hidden-impact-of-money-issues-in-private-practice-with-cathy-towers/Ep 135 Thriving, Not Just Surviving: Navigating the Cost of Living Crisis in Private Practice, with Miranda Palmer  https://www.janetravis.co.uk/navigating-the-cost-of-living-crisis-in-private-practice-with-miranda-palmer/ Ep 137 The Value of Therapy: How Words Impact Your Attitude Towards Charging Clients [With Examples]  https://www.janetravis.co.uk/charging-clients/

I thoroughly enjoyed training to be a therapist, and couldn't wait to start a practice of my own. But once I became qualified, I realised how uncomfortable it felt to do the marketing necessary to attract clients. How could I promote myself whilst staying within personal disclosure boundaries?How could I be visible without it compromising my client work?And now that my business is all about helping other therapists to grow their practice, I am aware of them going through exactly the same difficulties.So today, I chat with Lindsey Bryan-Podvin about these conflicts that arise and we talk about how therapy training can hold you back as a private practitioner - and what you can do to market yourself effectively while not crossing any ethical boundaries. In this episode, we cover:How our training as therapists makes it difficult to trust ourselves How our training makes it hard to feel comfortable marketing ourselvesTips to cultivate self-trust in and out of the therapy roomHow a niche (and my seedling niche) can help attract the kind of clients and issues that you feel passionately aboutWhat you can do to market yourself effectively while not crossing any ethical boundaries.How to be visible without compromising your client workThe importance of the Therapeutic AllianceI hope this opens up an area to explore, because the more comfortable you are with marketing, the more successful that marketing will be. About Lindsay Bryan-PodvinLindsay Bryan-Podvin (she/her) is a biracial financial therapist and wellness expert, speaker, and author of the book "The Financial Anxiety Solution." She’s a practising LMSW since 2012, and she uses a shame-free approach to help people get their minds and money in balance by focusing on the intersection of money and mental health. While financial literacy is important, she champions the belief that money is rooted in emotions and impacted by the systems around us. She has a degree in sociology and a Master’s in Social Work with certificates in Financial Social Work and Financial Therapy. She lives with her partner and their dog on the occupied land of the Anishinaabe also known as Michigan.So go say hi to her on Instagram HERELinks:Listen to our previous podcast episode 103 How to cope with financial anxiety, with Lindsay Bryan-Podvin  Episode 37: How having a niche diversified my business, with guest expert Sarah DosanjhAnd if you need some extra help attracting clients and marketing your practice, check out the Grow Your Private Practice membership and see how it will help you.

If you're a therapist in private practice, your website is an important tool to help attract the right clients to you.So if you are ready for your first website, or you already have a website and now realise it's not quite what you need, this is for you. In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website.We discuss, amongst other things:The importance of owning your own websiteDealing with web designersThe necessity for regular updatesKeeping it simpleThe importance of content marketing for therapists (blogs, videos and podcasts)Mobile responsivenessChanging web platformsDropping the perfectionismThe importance of SEOWhat if I break my website!?How much will it cost?Google AnalyticsWhat pages do you need on your website?Links to followYou'll find Theo Ruby HERETheo’s Digital Marketing GlossaryMy podcast ‘Demystifying Marketing Terms’‘From I can’t write to published author’ with Zoe Clements6 reasons you must have a website with Sarah Gershone5 commonly held website myths that could be holding you back, with Sarah GershoneAnd 4 mistakes that make your website copy ineffective, with Kat Love  Your Website Blueprint is part of the Grow Your Private Practice membership

Starting in private practice can feel hugely exciting. After all, you've probably been working up to this point for many years. All that training, learning, reading and soul searching has led to this point. And now here you are, ready to take action.But somehow the excitement has transformed and now you feel overwhelmed, intimidated and apprehensive. That tingle of excitement has morphed into more of a 'did I accidentally sit on a bed of stinging nettles' sensation. This isn't what you ordered! So if any of that sounds familiar, here is my open letter to new counsellors and therapists...LinksAdvice from counsellors for therapists starting in private practice

Tell me, how do you feel when a potential new client contacts you?Do you feel in control and confident?OR maybe you lack confidence and don’t really know how to handle it?Well if you identify more with the second scenario, this episode if for you, because today we’re going to talk about taking initial phone calls from potential clients to increase the chance that they make an appointment and become your client.So here are 7 steps to turning an enquiry into a booking so you know EXACTLY what to say. Links:Voicemail For Therapists: 6 ways to improve your message and hang on to that clientWatch the Therapy Rebrand webinar8 Ways to Make the Most of Your Time and Get More DoneWhy smooth on boarding helps the therapy process, with Kim SimmonsGrow Your Private Practice membership

If you’ve ever considered podcasting to attract more clients but don’t really know where to start, then this episode is for you, because I have the fabulous Philip Brett King with me to discuss the benefits of podcasting and whether it is right for you. Because podcasting is massive.And since the pandemic, 40% more people listen - so that’s around 19.1 million in the UK, and globally a massive 464.7 million. That’s mindblowing! I started my own podcast on 8th July 2020 and this is episode 137 - with the majority being weekly until January this year when unfortunately my dad became ill and died, so I've reduced it to fortnightly for a while.And I’ve seen how it’s benefited my business in many ways. Not only that, it’s fun to do! I’ve interviewed some amazing guests, including todays guest Phil from My Podcast Assistant, who is my podcast editor. So if you’ve ever considered starting a podcast and like the thought of helping people whilst also growing your business - and increasing your income, then this is your lucky day. We chat about:The benefits of podcastingHow to choose your topicWhat format to useA brief talk about tech So if you’ve been toying with the idea, you’re going to love thisAbout Philip Brett KingPhil says:“My goal is to help people sound amazing online!25 years ago I was singing and fronting a Rock band, playing gigs in some of London's best live venues. But eventually wound up marketing for associated newspapers and having to hang up my bass guitar and microphone... and trying to fit into society.However, life threw me a curveball in 2016 and I found the crazy underworld of voiceover and started growing a side hustle as a Voice Actor.Two years later an ultimatum from my job pushed me to hand in my resignation and go headfirst into becoming a full-time freelance voice actor; recording my voice for top brands around the world..and I haven't looked back!But it didn't stop there. 2019 brought the pandemic and podcasting really started to take off. Also, everyone started working online using Zoom, but they didn't sound too good.So I started my brand My Podcast Assistant utilising my years of experience as a musician and voice actor to help others create great-sounding podcasts and to sound amazing online.”Check Phil out at My Podcast Assistant   Say Hi on Instagram HERE Grab his free resources and take the ‘Podcast Equipment Quiz’ HERE And grab one of my own freebies HERE

How do you feel about charging your therapy clients, raising fees or even enforcing boundaries about payment for missed sessions?I think for many therapists, dealing with the money side of having clients can feel tricky - and I know it was for me. So if that sounds familiar to you, listen up because in this episode I’m going to share a ridiculously simple change that transformed how I feel about charging clients.Check out my FREE resources HEREIf you found this episode helpful, remember to subscribe and leave a review. A cheeky 5 stars would be amazing, thank you

Is the cost of living crisis making you feel insecure in your private practice? Maybe you worry no one will be able to afford therapy? Or clients are asking to come less frequently?Perhaps you need to increase your fee in order to manage your own rising expenses, but worry about putting people off?If so, you are not alone. However, today I have the amazing Miranda Palmer with me talking about thriving, not just surviving: navigating the cost of living crisis in private practice. We discuss:The importance of fully recognising and valuing what you doLooking at the bigger picture within your practice so you grow and maintain a business to meet your needsManaging feelings of guiltKeeping yourself emotionally well to avoid burnoutThe benefits for you personally and professionally of self-development workAnd a reminder that after the last few years, the reality is that there are more people today that need mental healthcare than ever before.About Miranda PalmerMiranda Palmer, LMFT, loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes.Miranda and her business partner Kelly Higdon, also a licenced therapist founded ZynnyMe, to empower private practice owners to serve at their highest and best, improve clinical outcomes through business planning, and to break the statistic that mental health clinicians are the worst paid Masters’ degree.  Kelly and Miranda provide coaching and training through their Private Practice Community, the Business School Bootcamp for Therapists, and educational webinars, and have helped thousands of clinicians from around the world. LINKS TO FOLLOWLearn more about Business School for Therapists: news.zynnyme.com/business-school/Website: zynnyme.comBlog: zynnyme.com/blogFacebook: facebook.com/kellyandmirandaInstagram: instagram.com/zynnyme/LinkedIn: linkedin.com/company/2456942/Check out more episodes of the Starting a Counseling Practice Success Stories podcast on these platforms:Apple PodcastsGoogle PodcastsSpotifyBook: Therapist Burnout: Your Guide to Recovery and a Joyful, Sustainable Private Practice

Do you know what your clients want from therapy?Maybe that sounds like a strange question, but it's important to consider because if you don’t truly understand what their needs are, how will you know what to say in your marketing to attract them?So let's explore this fundamental marketing principle of features vs benefits and discover what's the difference, and why you need to know.And if you need help understanding what to say on your website and other marketing, come and join the Grow Your Private Practice membership, and remove the guesswork. www.growyourprivatepractice.co.uk

In last week's episode, I talked about why my word of the year for the Grow Your Private Practice membership is EASE If you haven't had a chance to listen, basically, I invited you to explore how you can enjoy your marketing, and make the process easier for you. But I realised there's something in my own business that goes against this, so I’ve decided to make a change. So what changes have I made and why?And how can you simplify your own businesses too?LinksThe membership Grow Your Private PracticePodcast episodes mentioned:Episode 58 'Directories, the good, the bad and the ugly'Episode 5 '6 steps to turning an enquiry into a booking'Episode 22 'Demystifying the fear of success and 7 ways to stop getting in your own way'Episode 112 'Why your mindset is vital if you want a successful practice'Episode 116 'What content can therapists create to attract more clients,' with the authors of Content Fortress Martin and Lyndsay Episode 89 '6 reasons why you MUST have a website', with Sarah Gershone Episode 42 'Why your private practice shouldn't be on every social media platform' My editor Phil, from My Podcast Assistant

Does marketing your private practice feel like a chore you keep putting off? Like it's something you are forced to do to attract clients, but you wish you didn't have to?Maybe you HATE the thought of having to ‘sell’ yourself, or the thought of being visible brings you out in a rash?Well if that sounds familiar, this episode is for you because it doesn’t have to be that way. Forcing yourself to do something you hate is NOT the way to do something well. It's possible to enjoy your marketing, and when you enjoy your marketing, you do it more, get better at it and as a result, it’s more effective. Which means more clients, better outcomes and increased income. So you not only enjoy your marketing but naturally get the results you want.  Don’t believe me - then listen up, and I'll show you how. LinksJoin the Grow Your Private Practice membership growyourprivatepractice.co.ukNot sure who your dream clients are and how to attract them? Check out this 3 part mini-series 'How to attract your dream clients' 2 podcasts with Fifi Mason about marketing as an introvert Visibility: Shifting the focus and Using introvert superpowers to attract more clientsFREE Guide: Attract more clients by helping instead of sellingCheck out my resources to help therapists to attract more clients HERE

What happens when you hit a crisis in your business? Well, I've just experienced this personally and today I want to share what I've learned.We are going to look at this from the perspective of both having a client in crisis and you having a personal situation. And there's a trigger warning as I’ll talk briefly about bereavement today. Before I start, I want to let you know I’m not coming at this subject from the point of view of a supervisor offering advice, more from the human perspective.______________If you’ve been thinking about joining the membership but didn't know about the price increase so missed out, I have some good news for you…I'm delaying the price increase for the membership.Join before 8pm UK time on 31st January 2023, you can join at the previous low monthly fee of £35. The price will increase again on 1st February to £45 a month - which still represents great value, but if you want to grow your practice this year, it makes sense to join now. And you can save even more by taking an annual membership as you will get 2 months free. So why join the membership? Because you will get focus, direction and support. I will help you cut through the noise so you can focus on the things that will really make a difference so you attract more clients more easily.The membership will reduce the confusion and overwhelm so you can take the steps needed to move your practice forward.So if you want to grow your practice but are unsure what exactly to do, come and join us. And remember, if you join and realise it’s not right for you within 14 days, just let me know and I will refund you, no problem. So theres no risk. Check it out and join at Grow Your Private Practice

I can't lie - I really HATE most New Year resolutions. I think they are too punishing! So often they talk about ‘New Year, New You’, which I fundamentally disagree with I don't believe anyone needs to become a whole new you, as you are already pretty cool as you are. However, I like the SPIRIT of New Year's resolutions. I’m a big fan of personal development. There are always things in our lives that we can learn or improve to enrich ourselves or your therapy practice. Ways to make it work better for both you and for your clients.So with this in mind, here are 5 empowering new year resolutions for therapists that are both realistic and will help you (and your practice) grow. Links:The Grow Your Private Practice MembershipEpisode 95, The simple trick to overcome imposter syndrome Episode 24, Managing your diary with time blocking https://www.janetravis.co.uk/managing-your-diary-with-time-blocking/

Well, it's almost Christmas, so what would you put in a letter to Santa?Here's my letter, and as I've been (mainly) good this year, I have my fingers crossed he will grant my wish because my wish is to do with you, a wonderful therapist.Take a listen - what would you add?Links:Join the Grow Your Private Practice membership before 8pm 3rd January 2023 to beat the price increase. Click here --> Grow Your Private Practice

If you’re a regular listener, or if you have the Grow Your Private Practice book, you’ll know that I run the Grow Your Private Practice membership. In the membership, I provide training and workshops to help you grow your practice and attract more clients more easily. So you might have wondered if the membership is a good choice for you - what it includes, what to expect and how will it help YOUSo today, I’m going to share with you 5 reasons why the Grow Your Private Practice membership is NOT right for you so you can make an informed choice about whether to join.Links to followJoin the membership growyourprivatepractice.co.ukEpisode 116 What content can therapists create to attract more clients?

3 years ago, on 5th December 2019, I published the Grow Your Private Practice book.However, I struggle with seriously bad imposter syndrome. I never produce anything without that mean, evil voice sneering at me and saying no one would want to listen to me and that I’m not good enough in a hundred different ways. It’s exhausting.So how did I overcome imposter syndrome and publish a book, and how can YOU stop imposter syndrome from holding you back? I’ll tell you.LinksMy book coach Dale DarleyEpisode 1: Action is the antidote to fearBuy the Grow Your Private Practice book

You're a therapist, so you know how prevalent mental health issues are.But on top of existing issues has been the pandemic, war, climate chaos, financial insecurity... and a whole lot of unpredictability and fear.That's a lot to cope with.So how can you cope as a therapist running a private practice when struggling with your own mental health issues? If you are struggling, you are most definitely not alone. Here is an open letter to therapists with mental health issues.

If you're a therapist, does social media ever seem a bit complicated to you? Maybe you just don't know what to say, or it takes ages to write a post? If that sounds like you, then you're going to LOVE this! Because I'm going to share a quick social media post that will help you to connect with followers. So take a look at this simple to produce and effective introduction post that you can use today.Links to followFREE download: 37 social media 'hooks' to stop the scrollThe Grow Your Private Practice membership

Are you ready to try something new?Did that attract your attention? Well, that’s because I started this podcast with a hook - something to attract your attention and encourage you to read on. Because social media is a brilliant - and free -  way to attract clients, but people need to SEE what you write in order for it to make an impact and grow your practice. And here’s the thing: It’s a busy world out there. People are busy. And people are lazy too. So if your want people to read what you’ve written on social media - or video, or blogs or anything for that matter then you have to get their attention, and you have to get it quickly. You have to ‘stop the scroll’So take a listen, and see for yourself how easy it can be. FREE GuideAnd if you want to get started today, you can grab my FREE download '37 social media 'hooks' to stop the scroll'.

Do you write blog posts but find they don't get read?Frustrating, right? But the internet is a very busy place, and people on the internet are a bit - well, lazy! It’s not enough to just write a blog - it needs to entice readers in and spark curiosity. If it isn't attractive and easy to read, people will click away.So if you want your blog to get more readers, take a listen as I share 8 fool-proof formatting tips to get more people to read your blog post.And if you want to learn how to blog, or up your blogging game, join us in the Grow Your Private Practice membership.

Is it time to stop holding yourself back?Unlike the fear of failure, which is clear and obvious, the fear of success is confusing. I mean, you WANT to be successful, right?But the fear of success is sneaky, and without you even being aware it's there, it causes you to self-sabotage and put a spoke in the wheel of your success and hold you back. How frustrating is that?So today I'll be demystifying the fear of success, and sharing 7 ways to stop getting in your own way. Links To FollowThe Grow Your Private Practice membershipFREE guide: Your Clients Journey Into Therapy Episode 112 Why Your Mindset is Vital if you Want a Successful Practice

Your voicemail message makes the difference between someone becoming a client, or calling the next person on their list.So make this process as easy and welcoming for people as possible. Here are 6 ways to improve your message and hang on to that client.Links to follow:Ep 78 ‘Why smooth onboarding helps the therapy process, with Kim Simmons'Minds crisis pageGrow Your Private PracticeThe Grow Your Private Practice book

Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day?No, me neither. So if you are feeling unmotivated and lethargic, check out this short Highlights Reel series sharing the most popular podcasts I've produced about self-care.In this, the last of the series I share 10 simple ways to get motivated to your private practice - because let's face it, we all need a little help sometimes.And if you need some extra help, come and join us in the Grow Your Private Practice membership and let's make a real difference

Being a therapist is a wonderful thing. I was a counsellor for 14 years and I loved it. But boy, it’s hard work. Listening to what clients are saying, watching for what they aren't saying, noticing body language and silences, and bearing witness to pain and cruelty they have experienced. It’s hard work at the best of times, but we’ve just been through a devastating few years. As a therapist, you are there for your clients and holding space for them, AND dealing with everything that’s happening in your own life. So yes, there has been a relentless amount of change and stress we’re all experiencing.This episode is a must listen, because I have a guest expert that is not only a therapist and author, he gives talks about compassion fatigue and burnout. Howard Baumgarten is a Therapist with his own practice in Lakewood, Colorado and who has vast experience of helping counsellors both grow their practice and take better care of themselves. He’s an author - he wrote Private Practice Essentials A podcaster - check out Psych Biz where he produces shows with friend of the show Sarah Gershone. And he’s a public speaker and wellness trainer too covering topics such as Compassion Fatigue, Burnout Prevention, Resilience, Stress Management, and Conflict Resolution.So he wears a lot of different hats. In this podcast he talks about:The addictive nature of doing moreMoving into the process of self-careThe difference between burnout and compassion fatigueHe says ‘Untreated compassion fatigue will almost certainly lead to burnout. And prolonged burnout can lead to depression'. This is serious stuff.Take a listen, and look after yourself.About Howard Baumgarten Howard Baumgarten is a Licensed Professional Counselor, author, consultant, speaker, wellness and small business-training expert, and owner of a mental health private practice in Lakewood, Colorado.He is the founder of Smart Practice Central, a healthcare business-building platform that values intelligent, ethical, and clinically minded practice development, and provides clinical practice business consultation and training to private practices and healthcare agencies. Howard has lectured throughout the US on the integration of mental health, wellness and business, focusing on practice development, working within managed care systems, the impacts of the Affordable Care Act on mental health care, and work/life balance. He is the author of Private Practice Essentials published in 2017. In 2003, he developed and implemented the first practice building business curriculum in a graduate level-counselling program in the country at the University of Colorado, where he taught this curriculum for twelve years. Howard routinely consults and trains businesses and organizations across a variety of industries in work/life wellness, including managing stress, building resilience, creating balance, burnout prevention, teamwork, conflict resolution and other topics. He has been quoted for his work with physicians and healthcare professionals around burnout prevention in Medical Economics Journal. He is the former Director of Network Relations for Westside Behavioral Care, Inc., a clinical group practice he helped build into one of Colorado’s largest outpatient behavioral health practices. Howard’s work has led him toward a passion for researching and understanding compassion and human resilience, thus creating his practice model of “Integrative Resilience Theory,” an approach to change and growth in which cultivating compassion is a key component. When not counselling, lecturing, teaching, researching, writing, presenting or consulting, you can find Howard hiking on a mountain top, skiing downhill, running on a trail, travelling, and spending time with his friends and family. Listen to his podcast Psych Biz where he produces shows with friend of the show Sarah Gershone. Connect with Howard on LinkedIn HERE

Let me ask you - how are you? I mean how are you really? Because we’ve all been through a rough few years, and as a therapist as well as having your own stuff to deal with, you also hold space for your clients. And let’s not mince words, because as much as you love your job, this can be a heavy weight to bear. There has been a relentless amount of change and stress we’re all experiencing. So I wanted to share some resources to help you. So I’m sharing 4 of the most popular self-care podcasts I’ve published. Last week in episode 117, I shared how to stay productive, even on low energy days - so if you are anything like me and have high energy days and get loads done, and also low energy days where it feels like you’re walking through treacle, take a listen. It is also available in blog form if you prefer reading, so just go to janetravis. co.uk/117This week, I’m re-sharing a hugely popular podcast with guest Charlie Hyde. We discuss how burnout is something that can creep up on you, so it's important to know what some of the signs are so you can protect yourself.And we share our own experiences of burnout along with some practical tips and ideas to protect ourselves. We discuss choices, how to recognise our needs and give ourselves permission to do whatever it is that’s needed, without guilt. So if you feel exhausted, take a listen About Charlie HydeCharlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the phoenix from the ashes of Burnout. On these, she talks about how you can overcome Burnout, how to get back onto the career bandwagon after Burnout and how you can spot the signs to avoid it in the future. She’s always open to chat and you can reach her through LinkedIn.Connect with CharlieToday Years OldMy interview with Charlie on stress awareness dayLinkedIn

I’m recording this mid-September 2022 and boy, it’s been a tricky couple of years - worldwide, but here in the UK, we were going through Brexit when covid hit, we have a war in Europe, climate change seems to be really coming home to roost.The cost of living crisis and eye-watering energy price increases have impacted all but a minority.Politically - well, where do I even start! National and international politics have been (and still are) - let’s say ‘unsettled’. In the UK, we’ve been rocked by Scandals in government that lead to a change of leader and 2 days after she takes the job, the queen dies.I liked the queen, but no matter what your views are on the monarchy, this represents a big change when, to be honest, I suspect many of us are just wanting to just relax into something comforting and familiar. So many things have happened, so many significant changes. And you will have your own story too, as we all do. Highlights ReelSo I’ve put together 4 of the most popular podcasts I’ve produced to do with self-care to help you at this time. A couple from me and a couple from guests, so there should be something that will be interesting for you.And in this first one, I share with you a podcast that’s practical, sharing how to stay productive, even on low-energy days. So if you have days when everything just feels too much like hard work, take a listen. It could revolutionise the way you work. Here's how to stay productive, even on low-energy daysLinks to follow:Naomi Dunfords original blog How to stay amazingly productive even on low energy daysEpisode 12, Your business, your rulesGrow Your Private Practice Membership

If you’re going to invest your time into writing a blog (or producing other content) then you want to make sure you get results. And the result you ultimately want is regular client enquiries so you can sustain a consistent client base and ditch the’ feast and famine’ stress in your business.Sounds good. But how do you know what that is? What blogs can you produce to attract clients?Though actually, it’s more than that. The question really is ‘How can you attract the right clients for you?’.Because you don’t want just any client. Can you imagine if all the clients you attracted had an issue that you just didn’t like working with? No, you want to enjoy the work you do, feel fulfilled, work with issues you feel passionately about and use the modalities you love. You want clients that are a good fit for you because that means your clients are more likely to really engage with the process and ultimately get the transformation they want in order to move on with their lives. It’s a win/win situationAnd the way to do that is through the content you produce. In this episode, I have 2 of the best blogging experts around - Martin Huntbach and Lyndsay Cambridge, co-authors of Content Fortress. The tagline on the book is ‘A simple content strategy to help you attract customers you’ll love to work with’. And I have to say, I have enjoyed blogging for years, but I picked up some real gems from this call. So if you already write or are thinking about starting, this episode is for you. We talk about What to focus on when you’re just getting started blogging, What content won’t work well for therapists, How blogging regularly will boost your practiceAnd how it will elevate you in a crowded marketWho are Martin and Lyndsay?They are authors of the best-selling book Content Fortress and directors of Jammy Digital - an award-winning agency that helps entrepreneurs get more sales from their websites. While running their web design agency, Martin and Lyndsay discovered how to use content to get more leads and sales. But having experienced just how difficult it is to balance running a business and family life, Martin and Lyndsay learnt how to use content to attract higher-paying, better clients who were eager to work with them. They now dedicate their time to helping other business owners do the same.Episodes about bogging:Episode 75: How to brainstorm ideas for blogs and social mediqEpisode 73: Letting go of perfectionism when bloggingEpisode 69: 9 Tips to get more readers on your blogsEpisode 17: 10 reasons why blogging will attract more counselling clients

I've made the controversial decision to freeze the price of the Grow Your Private Practice membership. But:Why have I made this decision? Why is it controversial? And what should you consider about your fees?In this episode, I explore whether you should increase, reduce or freeze your prices during the financial crisis. And I share why I decided to freeze the membership fee. So if you're unsure what your pricing policy should be at this time, take a listen. Links To Follow:Join the membership growyourprivatepractice.co.ukEp 114: Help! I don't have time to do my marketing Ep 70: 'Therapist burnout and how to spot it and take action’ with Charlie HydeEp 58: Compassion fatigue and burnout: what therapists need to know' with Howard BaumgartenEp 32: 5 easy ways to give back to charity (without reducing your fees or working for free)' with Sophia GiblinEp 31: 'Increasing prices the pain-free way'Ep 101: The cost of living crisis: Its impact on your clients, your business and you

If you're busy and are struggling to find time for marketing, here are 8 tips for being more productive and growing your private practice when you're short on time.In this 'Jane Explains' episode, I answer Gail's question about what to do when you have other commitments in your life and are short of time to devote to marketing. Links:Episode 24: Managing your diary with time blockingEpisode 56: How to achieve more in less timeEpisode 42: Why your private practice should not be on every social media platformBrain FMJoin the Grow Your Private Practice membership

Do you know your client's journey into therapy?Over the last 20 years, there has been a huge change in the way people buy things. It used to be that people saw an advert and bought the thing, but with the advent of the internet, the buying process has become much more sophisticated. So what is the process for your potential clients? And why is it so important for you to know?In this episode, I look at how the buying process has changed and the difficulties people can have choosing a therapist. I share the 4 stages of the client's journey into therapy and some inspiration to help you produce useful content.And I share a FREE resource - The Clients Journey Into Therapy Let's take a look at the client's journey into therapy and how you can use this to help them choose you.NOTE: Many of my podcasts are also available as blogs, so if you prefer reading, go to janetravis.co.uk/blog

If you're a therapist and you want a successful private practice, then your mindset is vital.But what do I even mean by mindset? Why is it so important? And how can you go about improving yours?In this episode, I explore why your mindset is vital if you want a successful practice. I also share some questions for reflection and tips for improving yours.And check out some of my other podcasts about mindset below. Links to followNOTE I said in the podcast I'd share links to my podcasts on mindset, but I hadn't realised there were so many! I've recorded 112 episodes and probably 30% are to do with mindset in some way because it's so important.So I recommend browsing through my previous podcasts to see the mindset episodes. And grab my free guide 'How to attract therapy clients by helping now selling'