The Grow Your Private Practice Show

If a new client leaves a kiss (X) on the end of their message, should you respond in kind? Or is that unprofessional? And if you don't, might they feel awkward or rejected in some way?So how DO you navigate a kiss on correspondence? Take a listen to this months Jane Explains episode where I answer this listener's question. I explore:Why do people leave a kiss on correspondence Whether you are overthinkingWhat should you do if it happens Do you have a question you’d like me to answer for you?Don't waste time trying to work things out on your own, contact me with your question and I might answer you on a podcast. Just email me at [email protected] or send a DM on my socials - you can find me on LinkedIn or InstagramAnd I'm always happy to receive a X at the end 😚A reminder If you are a Grow Your Private Practice member, you’re never on your own. There are 3 ways to get help:The Facebook community is there 24/7 to get support from myself and other membersPick My Brain - monthly live event to help make your life easierPower Hour (exclusive for members at an extra charge) - whenever you want or need it to take a deep dive into an aspect of growing your practice.It will reduce stress and save hours of pondering - and procrastination!Not a member yet? If you’re ready to take your practice to the next step, check out the membership below and get started now.Visit Grow Your Private PracticeSo all that's left to say is have a fabulous rest of the day, and a big ole kiss to you XXX

Ok, confession time: My name is Jane, and I swear a lot. It’s true, I love a good profanity! But when it comes to marketing, does it help to connect with the right people or is it simply unprofessional for a therapist?It’s an interesting subject and it might just surprise you. In this episode we explore:🤬 Your attitude to swearing🤬 Should you swear in your marketing🤬 The pros and cons 🤬 Tips for casual communication without swearingI’d be really interested in learning your views on this, so please let me know. You can find me on Instagtam at @GrowYourPrivatePractice or Linkedin HERE Links to follow'Let's change the public perception of counselling' webinarEpisode 3: Drop the psychobabble, get more clients

How do you feel about marketing your practice? Do leap out of bed, grab the notebook you called ‘ideas’ and allow your creativity to come out to play?Or does the thought of ‘selling’ yourself make you break out in a cold sweat?Ok, they might be a little extreme, but if you identify more with 2 than 1, then we need to talk!Because I’m going to talk about how you can attract more clients, but not by clever sales tactics, just by helping more people. How does that sound. Too good to be true?Well it's not, I and many businesses do it and it’s called content marketing. So take a listen as I explain what it is and why it's so good for therapists.Do you write blogs? Links to follow:To get your FREE guide to attract more therapy clients by helping instead of selling, click here www.janetravis.co.uk/helpMy previous blog, Self-Care for People Pleasers If you're ready to take the next step to grow your practice, join the Grow Your Private Practice membership HERE and get started today

If I had a pound for every time someone asks how to get therapy clients, I’d be a very happy lady!Because it's first question people ask when they start in private practice.It's understandable, and it seems like a simple question - but it’s not quite as straightforward as it might seem.So today we’re going to take a look at how to get therapy clients.And if you're looking for how to attract clients but you worry about having to be salesy, grab my free guide 'How to attract more therapy clients by helping not selling'

No one likes people seeing our mistakes. It’s embarrassing, right?And although you KNOW that making mistakes is an important part of the learning process, you would still prefer not to do it in public. So here’s what happened when I managed to make an embarrassing mistake in public a couple of weeks ago.  Yup, I published the unedited version of this show, complete with mistakes and swearing - a real head/desk moment....though it’s quite funny, so I hope it makes you laugh!This mistake reminded me of something that happened with Grow Your Private Practice member Tracy Clark, which subsequently changed her business. Did you hear my unedited podcast a whole ago? Did it make you laugh?I'd like to say a massive thank you to Tracy Clark for coming and sharing her powerful story.And if you'd like a group of cheerleaders on your side, join the Grow Your Private Practice membership

Did you know that maintaining clear boundaries can also help to grow your practice? It’s true. But unfortunately, when it comes to setting boundaries in private practice, there is no one hard and fast right answer. Not only that, your boundaries can change over time. No wonder we struggle to set and enforce boundaries! So today I am absolutely delighted to have Caz Binstead here as my guest expert. Caz is a respected counsellor, supervisor and advocate for therapists, and today she shares some amazing insights on making and maintaining boundaries within your private practice in order to best serve your clients, yourself and your business. We look at:What makes us struggle with setting and enforcing boundaries?The benefits of choosing a supervisor that has experience in running a private practiceHow boundaries can reduce the likelihood of complaintsConsiderations around your cancellation policyThe importance of understanding the rationale behind your policy. I think you’ll like this one. About Caz Binstead Caz Binstead is well known in the therapy scene here in the UK, and if you haven't come across her before, here’s a little something about her:Caz is an experienced therapist and supervisor, working full-time in private practice. She specialises in the growth and maintenance of ethical and thriving practices. Caz was instrumental in the design and development of the Private Practice Toolkit at the BACP, and sat on the private practice division as executive lead on the project for 4 years. She has provided consultation, training, copywriting services, and written guidance to hundreds of students and therapists preparing to set up and work in private practice. As Co-lead for the platform #TherapistsConnect, she also created their two-day conference, ’Private Practice 2021: Surviving and Thriving in Uncertain Times’. She has hosted and held workshops on private practice at two BACP student conferences (2019 & 2021), and most recently, presented at International Supervision week. Connect with CazGo and say hi - and tell her you heard her on The Grow Your Private Practice Show podcast.Website: www.cazbinstead.com Twitter: https://twitter.com/cazbinnyInstagram: https://www.instagram.com/night_owl_counsellor/ 

With so many counsellors in your area, how can you make it easier for therapy clients to choose you?And how can you stand out while staying firmly within your personal disclosure boundaries?So let’s explore how to start forming this therapeutic relationship through your marketing while staying firmly within your personal disclosure and ethical boundaries. In all modalities, the therapeutic relationship is vital and likely to increase the chance of a good therapeutic outcome. But there is an inconsistency between being a blank slate in the counselling room while simultaneously also cultivating a thriving therapeutic relationship.How can clients choose the right therapist for them when we are told to not share anything about ourselves?And how can you attract clients that are a good fit for you while staying firmly within personal disclosure boundaries?In this episode, I share how to make it easier for clients to choose you and how helping clients make the right choice is good for them, good for your business and good for the counselling profession. 

Using hashtags on social media is free, easy to do and an effective way to get your posts in front of people with an interest in that subject. So it makes sense to invest a little time into learning how to use them.  So if hashtags mystify you, take a listen to this Jane Explains episode where I answer a listeners question about how to find and use hashtags.  I’ll share with you what are they, how to find them and how to use them to grow your followers and attract more clients. So see what practical steps you can take to make hashtags work for you. Grab the 100th episode gift bundle here janetravis.co.uk/OMG100

As a therapist, how do you feel about money? Do you feel confident, enforcing your cancellation policy and increasing your fees without stress? Or does the thought of doing those things make you feel anxious and tense? Well, my guest today is Lindsay Bryan-Podvin, a therapist that works with money anxiety, and in this episode, she shares how to cope with financial anxiety. We all need money in order to live, and most of us would like more - maybe a little bit more, maybe a lot more. But despite money being an inanimate object, just some paper and coins it can cause a whole lot of problems for us both as individuals and as private practice owners. So if you procrastinate around money conversations with your clients or you haven’t increased your fees for years, take a listen to this episode because Lindsay Bryan-Podvin can help. Lindsay is the author of ‘The Financial Anxiety Solution: A Step-by-Step Workbook to Stop Worrying about Money, Take Control of Your Finances, and Live a Happier Life’ and also produces the Mind Money Balance podcast. She has tons of experience helping people get more comfortable and confident around money, and as a financial therapist helps people learn more about their emotional relationship with money. In this episode we talk about:What is financial anxiety?How do you identify itHow to dial down your own financial worriesThink you’ll enjoy this one! About Lindsay Bryan-PodvinLindsay describes herself as: “I'm a biracial (Filipina-white) female social worker-turned-financial therapist, author, and speaker.”She says “I talk about money in a way that doesn’t make you feel gross.” She believes that personal finance and mental health are inherently intersected with politics, race, and gender. “My goal is to cultivate a shame-free space to engage with money. I want all of my clients to feel powerful and abundant in their relationship with money and to feel comfortable bringing their whole selves into therapy and coaching”. She’s the author of The Financial Anxiety Solution, which is a self-paced workbook to help you stop stressing about money by applying therapy techniques to your relationship with money. She produces the Mind Money Balance podcast too, where she explores all manner of things to do with financial anxiety for therapists. And learn more about your relationship with money by taking her Financial Archetype Quiz Connect with Lindsay Go and say hi - and tell her you heard her on The Grow Your Private Practice Show podcast! Instagram @mindmoneybalance Website: MindMoneyBalance The Book ‘The financial anxiety solution’ The Mind Money Balance Podcast The Financial Archetype Quiz And remember to grab your 1ooth episode gift bundle of 9 free resources HERE

Did you know I run a membership for counsellors and therapists called Grow Your Private Practice? Yes, and it includes training, workshops, resources, events - well, lots to help you attract more clients. But it’s so much more than a place to access training.It’s a place that reduces your stress by showing you how to achieve success by getting focused. To connect with peers, get support and have your questions answered. It's a lifeline.So if you’re trying to build your business, do you really need the Grow Your Private Practice membership?You probably have questions like:How much is it?What exactly is included?How much time will I need?What happens if I join and realise it's not for me?So take a listen and see if it's right for you. Visit Grow Your Private Practice HERE

No one can afford therapy now. Well, it seems that’s what everyone is saying - the news, current affairs programs, magazine type programs etc. Everyone is talking about it - the price of energy, fuel for the car, how much a supermarket shop has increased.There's no getting away from it. And it’s said to be causing a mental health epidemic. So what is the impact of the cost of living crisis on your clients, your practice and you? And more importantly, how can you manage it?In this episode, I explore ideas to help you to carry on attracting clients and getting paid while also looking after yourself. I talk about:How to help people that can't afford therapyWorking fortnightly instead of weeklyRecognising what's your responsibility and what's not Some practical ways to help both clients and yourself. So take a listenLinks to followGrab the 100th episode gift www.janetravis.co.uk/OMG100Episode 32 5 Easy ways to give back to charity without working for free or a reduced fee, with Sophia Giblin Setting up groups in private practice, with Tamara Howell and Sarah Dosanjh Book recommendation: Time-limited therapy in a general practice setting: how to help within 6 sessions by Glyn Hudson Allez

In this, my 100th episode of The Grow Your Private Practice Show, I talk about the pros and cons of podcasting to help you decide whether it could be a good choice for you.And as a gift for you on the 100th episode, I’ve put together 9 FREE resources I’ve previously shared as part of the podcast so you can access them all together. You’ll get:6 Steps to turning an enquiry into a bookingWhat to include on your FAQ page5 Easy ways to give back to charity (without working for free or reducing your fees)Which social media platform is right for you54 Specific ways to attract your ideal clients55 Affirmations for success2 Simple ways to find your mojoWhat is your why?101 titles for your blogSo be sure to grab them - go to www.janetravis.co.uk/omg100And a thank you to all my amazing guests that have shared their wisdom so freely, and a massive thank you to you for listening. Thank you thank you, it means so much xLinks for the show:Phil King, my editor www.mypodcastassistant.com Teresa Heath Waring https://teresaheathwareing.com 

How does having a niche impact your practice? I love talking to guests on these podcasts because they share many amazing insights and today is no exception. I have the wonderful Elsie Owen with me.Elsie is relatively new to PP and has had her private practice since qualifying in 2019. Yet since 2020, she has had a consistently full caseload. Wow. She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy. How cool is that?So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice. I ask her:What made you choose to niche?How did you decide on your nicheHow has having a niche affected your practice - both positives and any things to watch out forYour experience of diversifyingDo you have any plans for the futureI think you'll enjoy this one! About Elsie Owen'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people. I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'Elsies website: https://www.elsieowen.com/Connect with Elsie on Instagram The_peoplepleasing_therapist And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.

Identifying your therapy niche is one of the things that will have a dramatic impact on the effectiveness of your marketing. But what happens if you have a niche, and over time things change?Maybe your work has developed for you and you want to go in a different direction, open it up to more people or attract clients to a more specific topic. In this episode of Jane Explains, I answer a question from a listener Diana who said:‘My passion is working with all things female. But I also realise that the area(s) I want to niche in also tip over into the male side.  Currently, I specialise in working with baby loss but I would like to encompass infertility and menopause. Any hints or tips on how to merge and also how to market myself? I don't want to be known as "the female therapist" or "all things female" Maybe my niche is too wide but I really enjoy working with them all! Fingers crossed you can help.’ Great question, Diana!  So in this episode, I explore some obvious and less obvious ways to modify your niche. And if you want some help working out the right niche for you, come and join the Grow Your Private Practice membership

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 5 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning. But there are 5 main things I’ve learned about working with counsellors in that time and I talk about them in this episode. In this episode we explore:The process of learningThat (sadly) there are no quick fixesThe importance of being curiousWhy you need to start with the ABC’sThe pros and cons of changeTo be honest, I’ve learned way, way more than 5 things, and this episode could have ended up being hours long!I’ve had a blast running the Grow Your Private Practice membership. I’d like to thank all the members both past and present for trusting in me, and I’ve really enjoyed hearing about your successes. I hate when members leave, but when its because they are at capacity, then it makes me a very happy person and I realise all the hard work has been worth it. So if you’re fed up of going round in circles, and you’re ready to make real progress, come and join us. CLICK HERE for details and to joinLinks to followEpisode 29, Slow down to speed up: how to increase both your skills and confidenceEpisode 45 4 things I’ve learned in 4 years working with therapists

Are you trapped in a number-crunching nightmare? Then listen up as I pick the brain of accountant Amanda Hines from Axe Valley Accountancy. She demystifies record-keeping and explains about simplifying your private practice accounts.If your business finances are in a bit of a pickle, you're worried about taxes implications or you have a box of receipts that you don't know what to do with, this episode will help you find clarity so you can take action, take control and reduce that stress. We look at:The importance of having a business mindsetHow to keep simple accountsCommon misconceptions around expensesThe difference between a bookkeeper and an accountantWhen to consider investing in help Mandy is so generous in her advice, so I think you’ll get a lot out of this episode. Links to follow:https://www.axevalleyaccountancy.co.uk/Connect with Mandy on LinkedIn

We all get Imposter Syndrome from time to time. Sadly, it's just a normal part of being human. But that doesn't mean you have to let it stop you from being successful. So if you feel this way at times, take comfort in the fact that you're not alone, and that Imposter Syndrome is just a massive liar. It's basically your insecurities messing with you. And you can take steps to not let it hold you back. In this episode, I share a simple trick to overcome Imposter Syndrome to not only PROVE that you're not an imposter, but you really do know far more than you may give yourself credit for. In this episode we explore:Why Imposter Syndrome affects you and your businessMy one simple trick to overcome those feelings of doubtHow doing this easy trick can boost your confidence and combat that imposter syndrome  So if Imposter Syndrome is holding YOU back, take a listen. And if you need some extra support, come and join the Grow Your Private Practice membership, you will be very welcome.Episode 16: A simple way to silence your inner criticAnd check out Yvonne Smith for EFT at Make Your Happiness Real

It’s the next episode of 'Jane Explains' where I answer your questions about growing your private practice. Today’s question is from Janice where she asks:“As you talk about using social media, how would you ensure client confidentiality and anonymity if any client or potential client comments on your posts?”Great question Janice! I’m sure many counsellors have wondered about how to use social media while protecting both themselves and their clients confidentiality In this episode of Jane Explains, I’ll share:The importance of setting your own personal disclosure boundaries How to talk with your client about social mediaUnderstand your responsibility - and that of your clientsDo you have a question you’d like me to answer? If so, just drop me a line at [email protected] and I could answer your question in the next episode of Jane Explains. Links to follow:Grow Your Private Practice MembershipEpisode 63 Personal Disclosure in Marketing: What Therapists Need To Know - Part 1Episode 64 Personal disclosure in marketing: What Therapists Need To Know - Part 2

When you run your own private practice with a to-do list a mile long, how do you know what to focus on to drive your business forward?Well, you have quarterly goals and action plans of course! Wait, what? Ok, don't worry, grab a pen and paper and I'll tell you how to set up quarterly goals and action plans.In this episode, I’m going to show you how to run a Quarterly Action Plan that includes:What numbers you should be tracking and why these are importantHow your Quarterly Action Plan will help to protect yourself from self-sabotage in the futureThe 3 things you need to focus on to reach your Quarterly Goals As I always say, “Inspiration without action is merely entertainment” so settle in with pen, paper and listen to this podcast episode. I promise that you’ll get some ideas to think about what actions you’re going to take that will help to grow your practice.Links to follow: Episode 87: How to turn inspiration into action The Grow Your Private Practice Membership

If you've ever worried that you don't have anything new to say on social media, then this is for you. Because to be honest, it's probably all been said before. But although everybody seems to be talking about the same thing, about the same subjects, about the same issues, they're all sharing things in a slightly different way.In this episode, you’ll discover:How to take a topic and come up with new content ideasHow to take your content idea and translate it into a social postThe one simple thing you already have to ensure that your social media posts are unique to your practiceSo if you’re thinking that there's nothing left to say, well, take a listen to this episode and you’ll learn why my answer to ``hasn't it all been said before?” is absolutely not!Need some extra support to grow your private practice? Then come and join us. Visit the Grow Your Private Practice membership HERE

Are you ready to stop overthinking and start taking action to grow your practice?It can be easy to overcomplicate your decision making and start second-guessing yourself.And the fear of making the wrong choice can leave you in Limbo and stop you from taking action. I’m not sure if this is perfectionism, or a kind of procrastination - probably elements of both - but it’s something that is basically wasting your precious time - time that could be better spent.In this episode, I’ll help you work through your overthinking with:How to sort through your choices and make a decisionWhy it's OK to change your mindAnd learn how to make sure that you’re able to find a way to take action to grow your practiceTake a listen to this episode to learn how to stop overthinking and develop your own decision-making process.  Grab your free copy of 'Attract more therapy clients by helping not selling' HERE Join the Grow Your Private Practice membership HERE

As you’re starting to grow your therapy practice, have you thought about whether you should have a client waitlist? Well in this first ‘Jane Explains’ episode, where I answer questions from listeners, I respond to Jo from Joanna Louise Therapy who asked about having a waiting list. There are certainly pros and cons for considering setting up a waiting list and how it will affect your practice.But having a waiting list isn't quite as straightforward as it could first appear. So take a listen to this episode to talk you through if a client waitlist is the right thing for your practice. In this episode we explore:The Pros of a waitlist and why this means your marketing is working  And the Cons of a waitlist that will directly affect your potential clients   How to set your boundaries to determine how many clients you actually want Actions you can take to keep a steady flow of clients 10 practical steps to take to manage a waiting list that focus on the needs of the clientLinks to follow:Grow Your Private Practice MembershipEpisode 86 6 Ways to feel less alone as a therapistEpisode 87 How to turn inspiration into action

Have you ever wondered if having a website is really worth it? Maybe you’ve heard others talk about how they get all their clients through word of mouth, or via a directory and now you’re unsure?Well, having a website these days is essential for many reasons, some less obvious than others. So today I’m delighted to have Sarah Gershone with me, who is a web designer that works exclusively with therapists from Strong Roots Web Design. And we explore 6 reasons why having a website is a real must.I always learn a lot from Sarah, so if you’re on the fence, take a listen. About SarahSarah is from Strong Roots Web Design and works exclusively with therapists helping them make their website appeal to their ideal clients. And she also produces a podcast called Phych Biz so be sure to check that out too.Sarah produces regular free resources and blogs so be sure to pop over to her website and see what she has that will help you. And the best way to connect with Sarah is via LinkedIn, so go and say hi! Links to followEpisode 60 - 5 commonly held myths about websites that could be holding you back, with Sarah Gershone

Do you feel nervous posting on social media?We're told as therapists that personal disclosure is bad, so it can be really confusing about what's okay to post and what’s not okay. It could be tricky to find your own boundaries while staying ethical. So all of that, coupled with the feeling of pressure on social media to be popular, be perfect, keep up with everybody else, take the best pictures, write the best captions... well, the whole posting on social media thing can be pretty daunting. In this episode we explore: Why do you struggle to post on social media?What the underlying problem can beWhy does creating a simple client avatar help?Take a listen and learn a simple action step to help you stop feeling nervous about posting on social media. And if you need more help with feeling comfortable growing your business online, I’d love to see you join us in the Grow Your Private Practice membership. Links to follow:Episode 67: Why you're struggling to get results on social mediaEp 50: Will social media get you counselling clients?Ep 42: Why your private practice should not be on every social media platform

Have you ever been inspired to do something to grow your practice, but for some reason you didn’t follow through with it?If you’re nodding, then you’re not alone. But if you want success, action is everything. After all, nothing changes if nothing changes.  So if you want to move forward but for some reason, your growth is at a standstill, take a listen as I tell you how to turn inspiration into action. In this episode we explore:The importance of taking action How to get started What’s holding you back Steps you can take to practice taking action Grow Your Private Practice Membership

I love when people ask me questions, and today I’m going to answer a question Jo from www.joannalouisetherapy.com asked me. Jo actually asked a couple of really great questions and I’ll answer the next one in the coming weeks. Jo asked for some advice about how to cope with feeling isolated and a bit lonely when in private practice. And it’s a great question because with confidentiality issues, the 1:1 work we do and often working from home, it can feel pretty isolated. So if you are feeling a bit lonesome, today I’m going to share 6 Ways to feel less alone as a therapist, so you can connect with others.So thank you Jo, and I hope this helps. Episode 24: Managing your diary with time blocking

When you’re just starting out in private practice or struggling with fears around being visible, it can feel like a lonely place. And sometimes it looks like everyone else has it all figured out.I remember seeing people that were just so natural on social media or in front of the camera, and thinking they had some sort of secret that I didn’t, and it would be impossible for me to do. Ever felt that?  Well, today Fifi Mason and I are having a conversation about our own journey into visibility. We share our personal stories about getting comfortable with visibility but in a way that suited us personally.We also share some tips with you - including Fifi’s brilliant ‘What if?’ game.So take a listen - I think you’ll enjoy this one!About Fifi MasonFifi works with introverts to inspire them to get visible on their own terms. She says:‘As an introvert putting yourself out there can feel awkward, icky and most of all exhausting.But if you’re a solo business owner who provides a service based on your knowledge and expertise, then YOU are your business.So as much as you might want to hide, you can’t.Because by avoiding the spotlight you’re limiting the growth and potential of your business.But that doesn’t mean you have to fake being an outgoing extrovert to be successful.You can build a personal brand business by being true to your personality.’So if you identify as being an introvert, be sure to check Fifi out at fifimason.com And grab the free resource she mentioned to explore your comfort level about things to share - basically, to work out your personal disclosure boundaries at https://fifimason.com/comfort-level/ Connect with her on Linkedin Or Instagram Links to followThe Grow Your Private Practice membership Episode 7 Using introvert superpowers to attract more clients

When it comes to your private practice, are you your own best-kept secret? Maybe you’re hiding in the shadows and letting the fear of being seen hold you back?And this is the problem, the fear of visibility can really get in the way of your success. You might even start beating yourself up about not doing the things you know you need to be to grow your practice. Not good, no one needs that.So in this episode, I talk about how to overcome visibility issues and get out of your own way so that you can show up, attract more clients, help more people and make more money. We’re going to look at:Why it’s important to be visibleWhat visibility issues actually areWhere they come fromWhat being more visible actually means - and what it doesn’tAnd I’ll share some simple effective tips too for you to trySo take a listen, and discover how to embrace visibility on YOUR terms. Links to follow:Episode 40: From ‘I can’t write’ to published author, with Zoe ClementsGrow Your Private PracticeFree guide: Attract therapy clients by helping not sellingCome and connect with me:LinkedIn - linkedin.com/in/janetravisInstagram - instagram.com/growyourprivatepractice

The profile picture you share on your directory, your social media and your website is a chance for people - and potential clients - to connect with you. So it’s important to make a great first impression and stand out from the crowd. So here are 10 tips to help make your profile picture stand out, get noticed and be recognised.  Links to follow:Episode 52: How to start your private practice branding on a budget, with Laura Pearman Grow Your Private Practice membership 

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.In this podcast I explore:The negative impact of using ‘counsellory’ words aka psychobabbleThe importance of connection How to find alternative, more relatable wordsSome examples of how this might look in practiceHow using relatable words within marketing will attract more clients AND bring better resultsWords are powerful, so use them to your advantage.And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership

We all know consistency is important, but what does that look like in practice? Because it may not be quite what you expect. So today the fabulous Sarah Dosanjh had kindly agreed to join me for a conversation about the reality of consistency.What is the gold standard?What is the worst-case scenario?What part does perfectionism play? What is the reality of consistency?What’s right for YOU?We also share lots of tips for you to help work out what's best for you. About SarahSarah Dosanjh is a counsellor and psychotherapist and author of the book I Can't Stop Eating. She is passionate about helping those struggling with binge eating/body image to find peace and freedom around food.She runs CPD events for therapists who want to learn about working with binge eating as well as offering training and a free support community for therapists who want to set up groups in private practice.Links to follow: Episode 24: Managing your diary with time blockingEpisode 26: The truth about consistency (it might not be what you think!)Episode 37: How having a niche diversified my business, with Sarah DosanjhEpisode 38: How to stop comparing yourself to other therapistsEpisode 47: How to stay productive, even on low energy daysEpisode 56: How to achieve more in less timeEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)

Do you use a word of the year? A word of the year is a simple idea. It sets an intention so you know what you’re going to work on, increase or grow in your business or life. It’s a great way to focus on the inspiring, the good, the positive and the possibility of the year ahead.And it’s completely free of course - so there are literally no drawbacks. In this episode, I look at:Why it’s a great thing to doSome ideas for words to chooseI share 55 affirmations for success with youMaking the most of your word of the yearSo, what word will YOU choose for 2022?Link to follow:FREE 55 Affirmations for success

Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same? You know how it is; you’re already busy enough but now have more to do, buy, plan and prep.And coupled with your own ‘stuff’ that can come up around Christmas, like missing those no longer around, loneliness, anxiety, stress, family issues (there are always some family issues that get sparked!). Well, it’s important to take care of YOU over the festive season.So this podcast explores some real counsellor self-care for over ChristmasLinks to follow:Episode 36: How being a people pleaser can affect your private practice - and what to do about it

First impressions matter, so in this episode I have guest Kim Simmons, a VA that works exclusively with therapists, here to share her knowledge about why a smooth onboarding process helps the counselling process. We look at:Why a smooth welcoming process helps the therapeutic relationship How it can help a client continue the counselling processHow it demonstrates that you run a professional serviceAnd Kim shares lots of tips and ideas you can try right now. About Kim SimmonsKim started her business Virtually Irreplaceable in late 2020 after working with therapists in Private Practice as a Virtual Assistant for several years. She has since pivoted the business to helping therapists get online, get their processes in place and their systems set up.And because she has such a lot of experience of working specifically with counsellors she has a great knowledge around therapy specific business, like confidentiality, paperwork etc - basically, she takes away the headaches for you. Links to follow:Connect with Kim on Linkedin HERE And see how she can help you at Virtually Irreplaceable Signable.appWorkflow FreebieOnline Course (Virtually Done)Facebook - facebook.com/VirtuallyIrreplaceableInstagram - instagram.com/virtuallyirreplaceableGrow Your Private Practice Membership

I’ve often seen in counselling groups people say ‘follow me on social media and I’ll follow you back’.But though this can sound like a great idea on the face of it, there are some things to be aware of.So in this episode I invite you to take a closer look with me so you can make up your own mind if this is the right thing for you. So let’s take a look at the good, the bad and the ugly of following other counsellorsLinks to follow:Grow Your Private Practice BookGrow Your Private Practice MembershipHow to get followers by helping instead of selling FREE guide

One of the things I love about running a business is that I can be creative in my marketing. But what if you think you’re not creative? Maybe you don’t know how to allow your creativity to blossom. Or maybe you just struggle to find your own voice and everything you write comes across as a bit starchy or lacking personality?Well, don’t worry, because in this episode I have the fabulous and creative Penney Fox coming to talk about exactly this so you can start to enjoy your marketing. About Penney FoxPenney has been running her own business since 1999 so understands the daily struggle to grow your business while still finding time for a personal life.In 2019, she developed the Create Your Business hybrid subscription box program. This is available either as a physical box if you’re in the US or you can get the online version no matter where you are in the world.  It’s like self-coaching every month, where you’ll get an interactive workbook sent to your inbox or creative tools that show up at your doorstep to help you develop your marketing messages to reach more customers online.AND She just published a book called ‘I just did a thing’ looking at creating change in your business - and life The Create Your Business programs can be found at CreateYourBiz.net and the book I Just Did a Thing can be found on the same site as well as ordered from Amazon HERELinks to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 46: 14 lessons I’ve learnt from growing my businessEpisode 48: How I use creativity to diversify my practice, with Yasmin Shaheen Zaffar

Constantly coming up with ideas for your content can feel impossible, but in this episode, I share my way to brainstorm ideas for blogs and social media and come up with a never-ending supply of ideas.But not just that, how to make the whole thing a pleasurable experience. Because the more you enjoy marketing, the more you’ll do it, and that consistency is what really makes a difference to your practice.Links:Attract more clients by Helping not SellingEpisode 53: Why having a niche is essential in 2021Episode 18: 7 Ways for therapists to find blog post ideas

Ho ho ho, Meeeeerrrrry Christmas! With Christmas fast approaching, in this episode I’m sharing with you something that will save you time, and benefit both your business and you.I’m sharing a free download, my early Christmas gift to you that will boost your social media engagement over the Christmas period, and in this episode I’ll walk you through how to make the most of it. So if you want to save time and get better results on your social media over the festive season, take a listen.Links to followChristmas Engagement CheatsheetEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)Episode 8: What is social media engagement, and why you need to know

If you struggle with perfectionism, it can trip you up in lots of ways. And if you choose to write blogs to grow your practice, it can stop you from publishing what you’ve written so neither you nor your readers get the benefit of your work. So if you have written blogs but not published them and they are languishing in your drafts folder, take a listen as I explore 5 things to watch out for and what to do about them.Links to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 65: Does Therapy Need A Rebrand?Episode 69: 9 Tips to get more readers on your blogs (a guide for therapists)

When you first start out in private practice it can feel like there is a never-ending list of things to buy and do. But here’s the thing: all you really need is to be qualified, insured and if required in your country, supervised. Everything else can wait until you’ve started getting an income. But so often we can feel compelled to buy certain things because we think it’s what a business needs, and as such it’s easy to overspend.So today we’re going to look at logos and business cards: Do you need them, what to watch out for and how to make the most of them if you already have them. Links to follow:Episode 2: The clients journey into therapyEpisode 21: 5 Things therapists need to know before starting in private practiceEpisode 53: Why having a niche is essential in 2021

Quick question for you:  Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day?No, me neither. So if you’re feeling lethargic and need a helping hand, here are 10 super simple ways to get motivated to work on your private practice - because let's face it, we all need a little help sometimes.Links to follow:For info about the Grow Your Private Practice Membership and to join, click hereTry Brain.fm for ambient musicGrab The Grow Your Private Practice book

We’ve all heard of burnout, and it’s so much more than being tired or exhausted. But how can you recognise it?In this episode I have guest Charlie Hyde talking with me as we share our experiences of burnout along with some practical tips and ideas to protect yourself. About Charlie HydeCharlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the phoenix from the ashes of Burnout. On these, she talks about how you can overcome Burnout, how to get back onto the career bandwagon after Burnout and how you can spot the signs to avoid it in the future. Charlie has also set up her own Fintech business recently, Networthr which aims to help people reclaim control over their finances and make it one less thing to worry about. She’s always open to chat and you can reach her through LinkedIn.Connect with CharlieToday Years Old LinkedIn NetworthrLinks to followEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 47: How to stay productive, even on low energy days

Blogging is a brilliant - and free - way to help people, connect and share your knowledge. But it’s an underutilized marketing strategy. So if you want to start blogging it up your game, here are 9 tips to get more readers on your blogs.Because let’s face it, if you’re going to the effort of writing a blog, you want as many people to see it as possible. Links to follow:Growyourprivatepractice.co.ukEpisode 65: Does Therapy Need A Rebrand?Episode 18: 7 Ways for therapists to find blog post ideasEpisode 17: 10 Reasons why blogging will attract more counselling clients

One of the first things a new therapist does is sign up to an online directory, but is this enough? And what should you do if you don’t get the results you were hoping for?In this episode we look at:Why directories can be a great choiceSome of the downsidesHow being on a directory fits into your marketing strategyWhat to do if your is currently not working for youLinks to follow:Episode 5: 6 Steps to turning an enquiry into a bookingEpisode 13: A deep dive into online directoriesEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

You know that posting on social media is both a free and effective way to let people know who you are and who you help.But why does it feel so hard?Well, there are many reasons and it could be different things for different people. So today I’m going to explore 8 reasons why you’re struggling to get results on social media.Links to follow:Episode 8: What is social media engagement, and why you need to knowEpisode 26: The truth about consistency (it might not be what you think!)Episode 42: Why your private practice should NOT be on every social media platform

Did you ever feel a bit awkward about charging your clients to come to therapy? Maybe you give too many concessions or haven’t increased your prices in years? Or maybe ultimately you feel guilty for changing people that need help. Well if any of those sound familiar, this is the episode for you as we’re taking a deep dive into how you feel about charging and I’ll offer you some practical solutions to move forward. In this episode we explore:The reasons we struggle with chargingHow it might show upThe consequences for youThe truth about taking paymentsWhat to do if you feel this wayMoney mindset really is a totally fascinating yet massive subject so I encourage you to do some personal development around this. It will help you personally, yes, but if you feel guilty about charging, it can be transformational for your business. And can you imagine if you didn't feel guilty about charging so everyone paid your going rate? What difference would that make to your life?I really hope you enjoyed this and you start receiving a good income for the valuable, transformational and professional work you do. Links to follow: Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 55: The hidden impact of money issues in private practice, with Cathy TowersEpisode 2: The clients journey into therapy

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.It’s a win/win situation. So in this episode, I talk about making therapy more accessible to people. And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. No, I mean there is a change in perception of what counselling is, and what counselling does. To give counselling a modern makeover. Because I think therapy needs a rebrand. Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.In this episode we explore:Why do some people have a negative perception of therapyHow offhand comments can impact your confidence and successCounselling and mental healthThe mixed messages we receive and therapists How therapy is portrayed in the media Working together to help the profession as a wholeLinks to followWatch the Therapy Rebrand webinar for free at janetravis.co.uk/webinarFind the Grow Your Private Practice book on AmazonGrab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling

In this episode, we look a little closer at what I actually mean when I say personal disclosure, because it may not be what you think. So before you dismiss personal disclosure as something that is bad, take a listen and see how it can help both you and your potential clients while remaining within your ethical boundariesAnd I share a simple tip you can use to work out if something is appropriate to share. This episode is part 2 of a 2 part mini-series where I help you explore personal disclosure within marketing. You can listen to part 1 ‘Personal disclosure in marketing: what therapists need to know (part 1)’ HEREIn this episode we explore:What exactly do I mean by ‘personal disclosure’Why we have anxieties around posting on social media and blogging etcA simple tip to test if something is appropriateHow sharing can be beneficial for your nicheQuestions to help you explore your boundaries your boundariesLinks to followEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. In this episode we explore:A little history of private practice marketingHow the world wide web has changed everythingThe difference between advertising and content marketingWhy personal disclosure worries us so much. The benefits of being relatable. And grab your free guide to attracting more clients by helping not selling here -> www.janetravis.co.uk/attract-more-therapy-clients/And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries. 

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode. So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcastI’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it. In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffectiveAnd just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written. In this episode we cover:How to stop sounding like everyone elseHow to encourage visitors to take the next stepHow to stop being Wikipedia for mental health issues How to write with clarity and warmthKat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them.