The Grow Your Private Practice Show

How does having a niche impact your practice? I love talking to guests on these podcasts because they share many amazing insights and today is no exception. I have the wonderful Elsie Owen with me.Elsie is relatively new to PP and has had her private practice since qualifying in 2019. Yet since 2020, she has had a consistently full caseload. Wow. She’s since chosen a niche and as a result, started to diversify her income by offering more than just 1-1 therapy. How cool is that?So today Elsie shares her experiences with us And we’re going to be looking at the impact having a niche has had on her practice. I ask her:What made you choose to niche?How did you decide on your nicheHow has having a niche affected your practice - both positives and any things to watch out forYour experience of diversifyingDo you have any plans for the futureI think you'll enjoy this one! About Elsie Owen'I've had my private practice since I qualified in 2019 and in 2020 when I had a consistently full caseload, I started learning about Instagram marketing and exploring additional ways of supporting people. I've since chosen a niche and as a result, started to diversify my income through offering more than just 1-1 therapy. I write a fortnightly newsletter, teach online educational sessions and run a group programme called The Boundaries Course.'Elsies website: https://www.elsieowen.com/Connect with Elsie on Instagram The_peoplepleasing_therapist And if you'd like some more help attracting clients, check out The Grow Your Private Practice membership.

Identifying your therapy niche is one of the things that will have a dramatic impact on the effectiveness of your marketing. But what happens if you have a niche, and over time things change?Maybe your work has developed for you and you want to go in a different direction, open it up to more people or attract clients to a more specific topic. In this episode of Jane Explains, I answer a question from a listener Diana who said:‘My passion is working with all things female. But I also realise that the area(s) I want to niche in also tip over into the male side.  Currently, I specialise in working with baby loss but I would like to encompass infertility and menopause. Any hints or tips on how to merge and also how to market myself? I don't want to be known as "the female therapist" or "all things female" Maybe my niche is too wide but I really enjoy working with them all! Fingers crossed you can help.’ Great question, Diana!  So in this episode, I explore some obvious and less obvious ways to modify your niche. And if you want some help working out the right niche for you, come and join the Grow Your Private Practice membership

It’s my anniversary! Yes, I’ve been working with counsellors and therapists to help grow their practice for 5 years (ok, a bit longer than that, but what’s a few months between friends?). And I’ve come a long way and learned a lot in that time - and am still learning. But there are 5 main things I’ve learned about working with counsellors in that time and I talk about them in this episode. In this episode we explore:The process of learningThat (sadly) there are no quick fixesThe importance of being curiousWhy you need to start with the ABC’sThe pros and cons of changeTo be honest, I’ve learned way, way more than 5 things, and this episode could have ended up being hours long!I’ve had a blast running the Grow Your Private Practice membership. I’d like to thank all the members both past and present for trusting in me, and I’ve really enjoyed hearing about your successes. I hate when members leave, but when its because they are at capacity, then it makes me a very happy person and I realise all the hard work has been worth it. So if you’re fed up of going round in circles, and you’re ready to make real progress, come and join us. CLICK HERE for details and to joinLinks to followEpisode 29, Slow down to speed up: how to increase both your skills and confidenceEpisode 45 4 things I’ve learned in 4 years working with therapists

Are you trapped in a number-crunching nightmare? Then listen up as I pick the brain of accountant Amanda Hines from Axe Valley Accountancy. She demystifies record-keeping and explains about simplifying your private practice accounts.If your business finances are in a bit of a pickle, you're worried about taxes implications or you have a box of receipts that you don't know what to do with, this episode will help you find clarity so you can take action, take control and reduce that stress. We look at:The importance of having a business mindsetHow to keep simple accountsCommon misconceptions around expensesThe difference between a bookkeeper and an accountantWhen to consider investing in help Mandy is so generous in her advice, so I think you’ll get a lot out of this episode. Links to follow:https://www.axevalleyaccountancy.co.uk/Connect with Mandy on LinkedIn

We all get Imposter Syndrome from time to time. Sadly, it's just a normal part of being human. But that doesn't mean you have to let it stop you from being successful. So if you feel this way at times, take comfort in the fact that you're not alone, and that Imposter Syndrome is just a massive liar. It's basically your insecurities messing with you. And you can take steps to not let it hold you back. In this episode, I share a simple trick to overcome Imposter Syndrome to not only PROVE that you're not an imposter, but you really do know far more than you may give yourself credit for. In this episode we explore:Why Imposter Syndrome affects you and your businessMy one simple trick to overcome those feelings of doubtHow doing this easy trick can boost your confidence and combat that imposter syndrome  So if Imposter Syndrome is holding YOU back, take a listen. And if you need some extra support, come and join the Grow Your Private Practice membership, you will be very welcome.Episode 16: A simple way to silence your inner criticAnd check out Yvonne Smith for EFT at Make Your Happiness Real

It’s the next episode of 'Jane Explains' where I answer your questions about growing your private practice. Today’s question is from Janice where she asks:“As you talk about using social media, how would you ensure client confidentiality and anonymity if any client or potential client comments on your posts?”Great question Janice! I’m sure many counsellors have wondered about how to use social media while protecting both themselves and their clients confidentiality In this episode of Jane Explains, I’ll share:The importance of setting your own personal disclosure boundaries How to talk with your client about social mediaUnderstand your responsibility - and that of your clientsDo you have a question you’d like me to answer? If so, just drop me a line at [email protected] and I could answer your question in the next episode of Jane Explains. Links to follow:Grow Your Private Practice MembershipEpisode 63 Personal Disclosure in Marketing: What Therapists Need To Know - Part 1Episode 64 Personal disclosure in marketing: What Therapists Need To Know - Part 2

When you run your own private practice with a to-do list a mile long, how do you know what to focus on to drive your business forward?Well, you have quarterly goals and action plans of course! Wait, what? Ok, don't worry, grab a pen and paper and I'll tell you how to set up quarterly goals and action plans.In this episode, I’m going to show you how to run a Quarterly Action Plan that includes:What numbers you should be tracking and why these are importantHow your Quarterly Action Plan will help to protect yourself from self-sabotage in the futureThe 3 things you need to focus on to reach your Quarterly Goals As I always say, “Inspiration without action is merely entertainment” so settle in with pen, paper and listen to this podcast episode. I promise that you’ll get some ideas to think about what actions you’re going to take that will help to grow your practice.Links to follow: Episode 87: How to turn inspiration into action The Grow Your Private Practice Membership

If you've ever worried that you don't have anything new to say on social media, then this is for you. Because to be honest, it's probably all been said before. But although everybody seems to be talking about the same thing, about the same subjects, about the same issues, they're all sharing things in a slightly different way.In this episode, you’ll discover:How to take a topic and come up with new content ideasHow to take your content idea and translate it into a social postThe one simple thing you already have to ensure that your social media posts are unique to your practiceSo if you’re thinking that there's nothing left to say, well, take a listen to this episode and you’ll learn why my answer to ``hasn't it all been said before?” is absolutely not!Need some extra support to grow your private practice? Then come and join us. Visit the Grow Your Private Practice membership HERE

Are you ready to stop overthinking and start taking action to grow your practice?It can be easy to overcomplicate your decision making and start second-guessing yourself.And the fear of making the wrong choice can leave you in Limbo and stop you from taking action. I’m not sure if this is perfectionism, or a kind of procrastination - probably elements of both - but it’s something that is basically wasting your precious time - time that could be better spent.In this episode, I’ll help you work through your overthinking with:How to sort through your choices and make a decisionWhy it's OK to change your mindAnd learn how to make sure that you’re able to find a way to take action to grow your practiceTake a listen to this episode to learn how to stop overthinking and develop your own decision-making process.  Grab your free copy of 'Attract more therapy clients by helping not selling' HERE Join the Grow Your Private Practice membership HERE

As you’re starting to grow your therapy practice, have you thought about whether you should have a client waitlist? Well in this first ‘Jane Explains’ episode, where I answer questions from listeners, I respond to Jo from Joanna Louise Therapy who asked about having a waiting list. There are certainly pros and cons for considering setting up a waiting list and how it will affect your practice.But having a waiting list isn't quite as straightforward as it could first appear. So take a listen to this episode to talk you through if a client waitlist is the right thing for your practice. In this episode we explore:The Pros of a waitlist and why this means your marketing is working  And the Cons of a waitlist that will directly affect your potential clients   How to set your boundaries to determine how many clients you actually want Actions you can take to keep a steady flow of clients 10 practical steps to take to manage a waiting list that focus on the needs of the clientLinks to follow:Grow Your Private Practice MembershipEpisode 86 6 Ways to feel less alone as a therapistEpisode 87 How to turn inspiration into action

Have you ever wondered if having a website is really worth it? Maybe you’ve heard others talk about how they get all their clients through word of mouth, or via a directory and now you’re unsure?Well, having a website these days is essential for many reasons, some less obvious than others. So today I’m delighted to have Sarah Gershone with me, who is a web designer that works exclusively with therapists from Strong Roots Web Design. And we explore 6 reasons why having a website is a real must.I always learn a lot from Sarah, so if you’re on the fence, take a listen. About SarahSarah is from Strong Roots Web Design and works exclusively with therapists helping them make their website appeal to their ideal clients. And she also produces a podcast called Phych Biz so be sure to check that out too.Sarah produces regular free resources and blogs so be sure to pop over to her website and see what she has that will help you. And the best way to connect with Sarah is via LinkedIn, so go and say hi! Links to followEpisode 60 - 5 commonly held myths about websites that could be holding you back, with Sarah Gershone

Do you feel nervous posting on social media?We're told as therapists that personal disclosure is bad, so it can be really confusing about what's okay to post and what’s not okay. It could be tricky to find your own boundaries while staying ethical. So all of that, coupled with the feeling of pressure on social media to be popular, be perfect, keep up with everybody else, take the best pictures, write the best captions... well, the whole posting on social media thing can be pretty daunting. In this episode we explore: Why do you struggle to post on social media?What the underlying problem can beWhy does creating a simple client avatar help?Take a listen and learn a simple action step to help you stop feeling nervous about posting on social media. And if you need more help with feeling comfortable growing your business online, I’d love to see you join us in the Grow Your Private Practice membership. Links to follow:Episode 67: Why you're struggling to get results on social mediaEp 50: Will social media get you counselling clients?Ep 42: Why your private practice should not be on every social media platform

Have you ever been inspired to do something to grow your practice, but for some reason you didn’t follow through with it?If you’re nodding, then you’re not alone. But if you want success, action is everything. After all, nothing changes if nothing changes.  So if you want to move forward but for some reason, your growth is at a standstill, take a listen as I tell you how to turn inspiration into action. In this episode we explore:The importance of taking action How to get started What’s holding you back Steps you can take to practice taking action Grow Your Private Practice Membership

I love when people ask me questions, and today I’m going to answer a question Jo from www.joannalouisetherapy.com asked me. Jo actually asked a couple of really great questions and I’ll answer the next one in the coming weeks. Jo asked for some advice about how to cope with feeling isolated and a bit lonely when in private practice. And it’s a great question because with confidentiality issues, the 1:1 work we do and often working from home, it can feel pretty isolated. So if you are feeling a bit lonesome, today I’m going to share 6 Ways to feel less alone as a therapist, so you can connect with others.So thank you Jo, and I hope this helps. Episode 24: Managing your diary with time blocking

When you’re just starting out in private practice or struggling with fears around being visible, it can feel like a lonely place. And sometimes it looks like everyone else has it all figured out.I remember seeing people that were just so natural on social media or in front of the camera, and thinking they had some sort of secret that I didn’t, and it would be impossible for me to do. Ever felt that?  Well, today Fifi Mason and I are having a conversation about our own journey into visibility. We share our personal stories about getting comfortable with visibility but in a way that suited us personally.We also share some tips with you - including Fifi’s brilliant ‘What if?’ game.So take a listen - I think you’ll enjoy this one!About Fifi MasonFifi works with introverts to inspire them to get visible on their own terms. She says:‘As an introvert putting yourself out there can feel awkward, icky and most of all exhausting.But if you’re a solo business owner who provides a service based on your knowledge and expertise, then YOU are your business.So as much as you might want to hide, you can’t.Because by avoiding the spotlight you’re limiting the growth and potential of your business.But that doesn’t mean you have to fake being an outgoing extrovert to be successful.You can build a personal brand business by being true to your personality.’So if you identify as being an introvert, be sure to check Fifi out at fifimason.com And grab the free resource she mentioned to explore your comfort level about things to share - basically, to work out your personal disclosure boundaries at https://fifimason.com/comfort-level/ Connect with her on Linkedin Or Instagram Links to followThe Grow Your Private Practice membership Episode 7 Using introvert superpowers to attract more clients

When it comes to your private practice, are you your own best-kept secret? Maybe you’re hiding in the shadows and letting the fear of being seen hold you back?And this is the problem, the fear of visibility can really get in the way of your success. You might even start beating yourself up about not doing the things you know you need to be to grow your practice. Not good, no one needs that.So in this episode, I talk about how to overcome visibility issues and get out of your own way so that you can show up, attract more clients, help more people and make more money. We’re going to look at:Why it’s important to be visibleWhat visibility issues actually areWhere they come fromWhat being more visible actually means - and what it doesn’tAnd I’ll share some simple effective tips too for you to trySo take a listen, and discover how to embrace visibility on YOUR terms. Links to follow:Episode 40: From ‘I can’t write’ to published author, with Zoe ClementsGrow Your Private PracticeFree guide: Attract therapy clients by helping not sellingCome and connect with me:LinkedIn - linkedin.com/in/janetravisInstagram - instagram.com/growyourprivatepractice

The profile picture you share on your directory, your social media and your website is a chance for people - and potential clients - to connect with you. So it’s important to make a great first impression and stand out from the crowd. So here are 10 tips to help make your profile picture stand out, get noticed and be recognised.  Links to follow:Episode 52: How to start your private practice branding on a budget, with Laura Pearman Grow Your Private Practice membership 

The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.In this podcast I explore:The negative impact of using ‘counsellory’ words aka psychobabbleThe importance of connection How to find alternative, more relatable wordsSome examples of how this might look in practiceHow using relatable words within marketing will attract more clients AND bring better resultsWords are powerful, so use them to your advantage.And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership

We all know consistency is important, but what does that look like in practice? Because it may not be quite what you expect. So today the fabulous Sarah Dosanjh had kindly agreed to join me for a conversation about the reality of consistency.What is the gold standard?What is the worst-case scenario?What part does perfectionism play? What is the reality of consistency?What’s right for YOU?We also share lots of tips for you to help work out what's best for you. About SarahSarah Dosanjh is a counsellor and psychotherapist and author of the book I Can't Stop Eating. She is passionate about helping those struggling with binge eating/body image to find peace and freedom around food.She runs CPD events for therapists who want to learn about working with binge eating as well as offering training and a free support community for therapists who want to set up groups in private practice.Links to follow: Episode 24: Managing your diary with time blockingEpisode 26: The truth about consistency (it might not be what you think!)Episode 37: How having a niche diversified my business, with Sarah DosanjhEpisode 38: How to stop comparing yourself to other therapistsEpisode 47: How to stay productive, even on low energy daysEpisode 56: How to achieve more in less timeEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)

Do you use a word of the year? A word of the year is a simple idea. It sets an intention so you know what you’re going to work on, increase or grow in your business or life. It’s a great way to focus on the inspiring, the good, the positive and the possibility of the year ahead.And it’s completely free of course - so there are literally no drawbacks. In this episode, I look at:Why it’s a great thing to doSome ideas for words to chooseI share 55 affirmations for success with youMaking the most of your word of the yearSo, what word will YOU choose for 2022?Link to follow:FREE 55 Affirmations for success

Have you noticed how the dream of Christmas and the reality of Christmas rarely look the same? You know how it is; you’re already busy enough but now have more to do, buy, plan and prep.And coupled with your own ‘stuff’ that can come up around Christmas, like missing those no longer around, loneliness, anxiety, stress, family issues (there are always some family issues that get sparked!). Well, it’s important to take care of YOU over the festive season.So this podcast explores some real counsellor self-care for over ChristmasLinks to follow:Episode 36: How being a people pleaser can affect your private practice - and what to do about it

First impressions matter, so in this episode I have guest Kim Simmons, a VA that works exclusively with therapists, here to share her knowledge about why a smooth onboarding process helps the counselling process. We look at:Why a smooth welcoming process helps the therapeutic relationship How it can help a client continue the counselling processHow it demonstrates that you run a professional serviceAnd Kim shares lots of tips and ideas you can try right now. About Kim SimmonsKim started her business Virtually Irreplaceable in late 2020 after working with therapists in Private Practice as a Virtual Assistant for several years. She has since pivoted the business to helping therapists get online, get their processes in place and their systems set up.And because she has such a lot of experience of working specifically with counsellors she has a great knowledge around therapy specific business, like confidentiality, paperwork etc - basically, she takes away the headaches for you. Links to follow:Connect with Kim on Linkedin HERE And see how she can help you at Virtually Irreplaceable Signable.appWorkflow FreebieOnline Course (Virtually Done)Facebook - facebook.com/VirtuallyIrreplaceableInstagram - instagram.com/virtuallyirreplaceableGrow Your Private Practice Membership

I’ve often seen in counselling groups people say ‘follow me on social media and I’ll follow you back’.But though this can sound like a great idea on the face of it, there are some things to be aware of.So in this episode I invite you to take a closer look with me so you can make up your own mind if this is the right thing for you. So let’s take a look at the good, the bad and the ugly of following other counsellorsLinks to follow:Grow Your Private Practice BookGrow Your Private Practice MembershipHow to get followers by helping instead of selling FREE guide

One of the things I love about running a business is that I can be creative in my marketing. But what if you think you’re not creative? Maybe you don’t know how to allow your creativity to blossom. Or maybe you just struggle to find your own voice and everything you write comes across as a bit starchy or lacking personality?Well, don’t worry, because in this episode I have the fabulous and creative Penney Fox coming to talk about exactly this so you can start to enjoy your marketing. About Penney FoxPenney has been running her own business since 1999 so understands the daily struggle to grow your business while still finding time for a personal life.In 2019, she developed the Create Your Business hybrid subscription box program. This is available either as a physical box if you’re in the US or you can get the online version no matter where you are in the world.  It’s like self-coaching every month, where you’ll get an interactive workbook sent to your inbox or creative tools that show up at your doorstep to help you develop your marketing messages to reach more customers online.AND She just published a book called ‘I just did a thing’ looking at creating change in your business - and life The Create Your Business programs can be found at CreateYourBiz.net and the book I Just Did a Thing can be found on the same site as well as ordered from Amazon HERELinks to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 46: 14 lessons I’ve learnt from growing my businessEpisode 48: How I use creativity to diversify my practice, with Yasmin Shaheen Zaffar

Constantly coming up with ideas for your content can feel impossible, but in this episode, I share my way to brainstorm ideas for blogs and social media and come up with a never-ending supply of ideas.But not just that, how to make the whole thing a pleasurable experience. Because the more you enjoy marketing, the more you’ll do it, and that consistency is what really makes a difference to your practice.Links:Attract more clients by Helping not SellingEpisode 53: Why having a niche is essential in 2021Episode 18: 7 Ways for therapists to find blog post ideas

Ho ho ho, Meeeeerrrrry Christmas! With Christmas fast approaching, in this episode I’m sharing with you something that will save you time, and benefit both your business and you.I’m sharing a free download, my early Christmas gift to you that will boost your social media engagement over the Christmas period, and in this episode I’ll walk you through how to make the most of it. So if you want to save time and get better results on your social media over the festive season, take a listen.Links to followChristmas Engagement CheatsheetEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)Episode 64: Personal disclosure in marketing: what therapists need to know (part 2)Episode 8: What is social media engagement, and why you need to know

If you struggle with perfectionism, it can trip you up in lots of ways. And if you choose to write blogs to grow your practice, it can stop you from publishing what you’ve written so neither you nor your readers get the benefit of your work. So if you have written blogs but not published them and they are languishing in your drafts folder, take a listen as I explore 5 things to watch out for and what to do about them.Links to follow:Episode 17: 10 Reasons why blogging will attract more counselling clientsEpisode 18: 7 Ways for therapists to find blog post ideasEpisode 65: Does Therapy Need A Rebrand?Episode 69: 9 Tips to get more readers on your blogs (a guide for therapists)

When you first start out in private practice it can feel like there is a never-ending list of things to buy and do. But here’s the thing: all you really need is to be qualified, insured and if required in your country, supervised. Everything else can wait until you’ve started getting an income. But so often we can feel compelled to buy certain things because we think it’s what a business needs, and as such it’s easy to overspend.So today we’re going to look at logos and business cards: Do you need them, what to watch out for and how to make the most of them if you already have them. Links to follow:Episode 2: The clients journey into therapyEpisode 21: 5 Things therapists need to know before starting in private practiceEpisode 53: Why having a niche is essential in 2021

Quick question for you:  Are you the sort of person that springs out of bed, enthusiastic and ready to take on the day?No, me neither. So if you’re feeling lethargic and need a helping hand, here are 10 super simple ways to get motivated to work on your private practice - because let's face it, we all need a little help sometimes.Links to follow:For info about the Grow Your Private Practice Membership and to join, click hereTry Brain.fm for ambient musicGrab The Grow Your Private Practice book

We’ve all heard of burnout, and it’s so much more than being tired or exhausted. But how can you recognise it?In this episode I have guest Charlie Hyde talking with me as we share our experiences of burnout along with some practical tips and ideas to protect yourself. About Charlie HydeCharlie is a Consultant recovering from Burnout; her YouTube channel and blog, Today Years Old is the phoenix from the ashes of Burnout. On these, she talks about how you can overcome Burnout, how to get back onto the career bandwagon after Burnout and how you can spot the signs to avoid it in the future. Charlie has also set up her own Fintech business recently, Networthr which aims to help people reclaim control over their finances and make it one less thing to worry about. She’s always open to chat and you can reach her through LinkedIn.Connect with CharlieToday Years Old LinkedIn NetworthrLinks to followEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 47: How to stay productive, even on low energy days

Blogging is a brilliant - and free - way to help people, connect and share your knowledge. But it’s an underutilized marketing strategy. So if you want to start blogging it up your game, here are 9 tips to get more readers on your blogs.Because let’s face it, if you’re going to the effort of writing a blog, you want as many people to see it as possible. Links to follow:Growyourprivatepractice.co.ukEpisode 65: Does Therapy Need A Rebrand?Episode 18: 7 Ways for therapists to find blog post ideasEpisode 17: 10 Reasons why blogging will attract more counselling clients

One of the first things a new therapist does is sign up to an online directory, but is this enough? And what should you do if you don’t get the results you were hoping for?In this episode we look at:Why directories can be a great choiceSome of the downsidesHow being on a directory fits into your marketing strategyWhat to do if your is currently not working for youLinks to follow:Episode 5: 6 Steps to turning an enquiry into a bookingEpisode 13: A deep dive into online directoriesEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia Giblin

You know that posting on social media is both a free and effective way to let people know who you are and who you help.But why does it feel so hard?Well, there are many reasons and it could be different things for different people. So today I’m going to explore 8 reasons why you’re struggling to get results on social media.Links to follow:Episode 8: What is social media engagement, and why you need to knowEpisode 26: The truth about consistency (it might not be what you think!)Episode 42: Why your private practice should NOT be on every social media platform

Did you ever feel a bit awkward about charging your clients to come to therapy? Maybe you give too many concessions or haven’t increased your prices in years? Or maybe ultimately you feel guilty for changing people that need help. Well if any of those sound familiar, this is the episode for you as we’re taking a deep dive into how you feel about charging and I’ll offer you some practical solutions to move forward. In this episode we explore:The reasons we struggle with chargingHow it might show upThe consequences for youThe truth about taking paymentsWhat to do if you feel this wayMoney mindset really is a totally fascinating yet massive subject so I encourage you to do some personal development around this. It will help you personally, yes, but if you feel guilty about charging, it can be transformational for your business. And can you imagine if you didn't feel guilty about charging so everyone paid your going rate? What difference would that make to your life?I really hope you enjoyed this and you start receiving a good income for the valuable, transformational and professional work you do. Links to follow: Episode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 58: Compassion fatigue and burnout: What therapists need to know, with Howard BaumgartenEpisode 55: The hidden impact of money issues in private practice, with Cathy TowersEpisode 2: The clients journey into therapy

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.It’s a win/win situation. So in this episode, I talk about making therapy more accessible to people. And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. No, I mean there is a change in perception of what counselling is, and what counselling does. To give counselling a modern makeover. Because I think therapy needs a rebrand. Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.In this episode we explore:Why do some people have a negative perception of therapyHow offhand comments can impact your confidence and successCounselling and mental healthThe mixed messages we receive and therapists How therapy is portrayed in the media Working together to help the profession as a wholeLinks to followWatch the Therapy Rebrand webinar for free at janetravis.co.uk/webinarFind the Grow Your Private Practice book on AmazonGrab your free copy of ‘Attract More Therapy Clients by Helping Not Selling at janetravis.co.uk/helpingnotselling

In this episode, we look a little closer at what I actually mean when I say personal disclosure, because it may not be what you think. So before you dismiss personal disclosure as something that is bad, take a listen and see how it can help both you and your potential clients while remaining within your ethical boundariesAnd I share a simple tip you can use to work out if something is appropriate to share. This episode is part 2 of a 2 part mini-series where I help you explore personal disclosure within marketing. You can listen to part 1 ‘Personal disclosure in marketing: what therapists need to know (part 1)’ HEREIn this episode we explore:What exactly do I mean by ‘personal disclosure’Why we have anxieties around posting on social media and blogging etcA simple tip to test if something is appropriateHow sharing can be beneficial for your nicheQuestions to help you explore your boundaries your boundariesLinks to followEpisode 63: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  Why? Well, therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. In this episode we explore:A little history of private practice marketingHow the world wide web has changed everythingThe difference between advertising and content marketingWhy personal disclosure worries us so much. The benefits of being relatable. And grab your free guide to attracting more clients by helping not selling here -> www.janetravis.co.uk/attract-more-therapy-clients/And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries. 

Today I’m sharing the last of the Highlights Reel episodes with you and I just know that you’re going to love this episode. So just to remind you,  the highlights reel is all about re-sharing some of the most popular episodes that there has been on the GYPP show podcastI’ve been producing weekly shows now for over a year and the show has become a great resource for therapists, with a wide variety of subjects being discussed, There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. And some truly amazing guests too sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.And this is one of the most popular episodes we had, so I’m sharing it again in case you missed it. In this episode, Kat Love shares the top 4 mistakes that make your therapist website copy ineffectiveAnd just in case you’re not sure what copy is - copy means the words on your website, so what you’ve written. In this episode we cover:How to stop sounding like everyone elseHow to encourage visitors to take the next stepHow to stop being Wikipedia for mental health issues How to write with clarity and warmthKat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. 

How you handle that first contact over the phone is important and is the difference between having a new client appointment in your diary or not. So in this episode, I share some really effective but simple tips to be sure that if you are a good fit for them, they make that appointment.  Here's what you'll learn in this episode:The reality of phone enquiriesThe importance of mindsetHow to increase your confidenceHow to take gentle control of the callSetting expectationsBooking at days/times that are convenient for youHow to refer the client on without them feeling rejectedAnd if you want to feel more confident on these calls, grab the FREE cheatsheet to have by your side

What do clients need when they land on a therapist's website? Well in this Highlights Reel I interview the fabulous Sarah Gershone from strong roots web design and we talk all about this.Sarah Gershone works specifically with counsellors to make beautiful, functional websites. And in this episode, we’ll be busting 5 myths about websites that could be holding you back, namely.People will read my siteIf you build it they will comeA free site will be just fineThe most important thing is to look goodMy website is finishedLinks to follow:Strong Roots DesignDiscover the secrets to a successful website, free video minicourseConnect with Sarah on LinkedIn 

The Grow Your Private Practice Show has been going now for over a year which means it has become a great resource for counsellors and therapists. There have been episodes on so many things, from mindset, social media, organisation, websites, blogging, directories, niching and self-care. And some truly amazing guests too, sharing their knowledge and expertise so it’s worth taking a look over past episodes to see if there’s anything there that will help you.Here’s one of the most popular episodes we had, so I’m sharing it again in case you missed it. In this episode, Fifi Mason, who works with introverted entrepreneurs to be more visible in their business, came to share lots of tips and ideas on how to make the most of your skills as an introvert. We looked atWhat is the definition of an introvert?The difference between shyness and introversion, and why it’s important to knowWhat business challenges do introverts face?How Fifi manages her energyThe challenges of authenticityTips for introverted business ownersHow to reduce overwhelmHow can we overcome these challengesIntrovert superpowersWhy Fifi has blue hair

How are you? I hope you are doing well and looking after yourself, because looking after yourself is often something that we talk about and encourage clients to do - but we’re not so good at doing it ourselves. If that sounds familiar, then you’re going to love this episode as I have a very special guest with me.  Howard Baumgarten is a Counselor with his own practice in Lakewood, Colorado who has vast experience of helping counsellors both grow their practice and take better care of themselves. He’s an author - he wrote Private Practice Essentials A podcaster - check out Psych Biz where he produces shows with friend of the show Sarah Gershone who makes websites for therapists. And he’s a public speaker and wellness trainer too, Covering topics such as Compassion Fatigue, Burnout Prevention, Resilience, Stress Management, and Conflict Resolution.So he wears a lot of different hats. And today we look at stress, compassion fatigue and burnout - what they are, what’s the difference, how to tell if you’re suffering and what you can do to help yourself. And this is such an important topic for everyone, but especially those in the helping professions. I think you’re going to like thisIn this episode we explore:What is the difference between compassion fatigue and burnoutYour relationship with stressWhat are the signs to watch out forWhat you can do to protect yourselfLinks to followEpisode 36: How being a people pleaser can affect your private practice - and what to do about itEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 22: It's time to take your own adviceEpisode 10: 5 commonly held website myths that could be holding you back with Sarah GershoneAbout Howard Baumgarten Howard Baumgarten is a Licensed Professional Counsellor, author, consultant, speaker, wellness and small business-training expert, and owner of a mental health private practice in Lakewood, Colorado.He is the founder of Smart Practice Central, a healthcare business-building platform that values intelligent, ethical, and clinically minded practice development, and provides clinical practice business consultation and training to private practices and healthcare agencies. Howard has lectured throughout the US on the integration of mental health, wellness and business, focusing on practice development, working within managed care systems, the impacts of the Affordable Care Act on mental health care, and work/life balance. He is the author of Private Practice Essentials published in 2017. In 2003, he developed and implemented the first practice building business curriculum in a graduate level-counseling program in the country at the University of Colorado, where he taught this curriculum for twelve years.  Howard routinely consults and trains businesses and organizations across a variety of industries in work/life wellness, including managing stress, building resilience, creating balance, burnout prevention, teamwork, conflict resolution and other topics. He has been quoted for his work with physicians and healthcare professionals around burnout prevention in Medical Economics Journal.  He is the former Director of Network Relations for Westside Behavioral Care, Inc., a clinical group practice he helped build into one of Colorado’s largest outpatient behavioural health practices.  Howard’s work has led him toward a passion for researching and understanding compassion and human resilience, thus creating his practice model of “Integrative Resilience Theory,” an approach to change and growth in which cultivating compassion is a key component. When not counselling, lecturing, teaching, researching, writing, presenting or consulting, you can find Howard hiking on a mountain top, skiing downhill, running on a trail, travelling, and spending time with his friends and family! Listen to his podcast Psych Biz where he produces shows with friend of the show Sarah Gershone who makes websites for therapists. Connect with Howard on LinkedIn HERE 

Did you ever have someone refer to counselling as a ‘chat over a cup of tea’, or ‘just listening to people moaning on’, or even suggesting that you just say ‘how does that make you feel’ over and over’. Frustrating, isn’t it. But the problem is, these messages discount the training and skills required to be a therapist and if we keep hearing them, they can have an effect. So how can you rise above these dismissive comments? Take a listen and I’ll share 3 things you can do to make a change.In this episode I explore:The mixed messages we receiveThe importance of self-care3 things to try to make changeThe importance of peer support

If you hate wasting time - and I bet you do! - then you’re going to love this podcast as I share the most simple yet highly effective way to achieve more in less time.  Because you’re busy, I totally get that. However, if you want to attract more therapy clients, you have to do some marketing activities. But look, it doesn’t have to take hours and hours. In fact, I see many counsellors taking far too long, possibly overthinking and then getting disillusioned by the whole thing. So in this episode, I share with you one of the most simple yet highly effective productivity hacks I know that will help you do far more in less time. I literally use it all the time.Sounds too good to be true? All I can say is give it a go and let me know how you get on. In this episode I share:What is Parkinson’s law and how it affects youWhy counsellors tend to overthinkHow clear goals will save you timeWhy the simple act of setting time boundaries work like magicSo I hope you enjoy my magical way to get more done in less time. 

If you’re a counsellor in private practice, chances are you’ve wrangled with some money issues in your time. And the truth is, this isn’t something you can work on and get rid of because they keep appearing in different ways and under different circumstances.There is no denying it, issues around money mindset issues can hold you back - in more ways than may first appear. So in this episode, I have the fabulous Cathy Towers here for a chat. Cathy is a counsellor and psychotherapist, a speaker and workshop facilitator, a DJ and improv leader - so she wears many hats, But the hat she’s wearing today is that of a money mentor because Cathy has been working with counsellors on this topic for years. So take a listen as we explore the deeper and more complex impact money issues can have both on ourselves, our clients, and our business. In this episode we explore:The traps we can fall into around money and charging clientsThe importance of valuing ourselvesThe impact of free on the counselling relationshipThe hidden costs of being in private practiceAbout Cathy TowersCathy has been running workshops on Your Relationship with Money and Charging for Time for ten years.  She speaks at the BACP regularly and offers consultation on money issues.She also jointly runs workshops on Business Therapy, dealing with the challenges, struggles, and sticky issues for private practice creatively by "putting your relationship with your business on the couch".  After many years of hiding her light, she is now a fierce voice for confidence and communication, with a radio show on Phonic FM called Speaking Out.Connect with Cathy on LinkedIn - just search Cathy TowersCathy's resources:Blog 'That debate about free sessions'Calculator for therapists Jane's blog ‘Should you offer counselling clients a free first session?'Links to followEpisode 36: How being a people pleaser can affect your private practice - and what to do about itEpisode 33: What to do if your client didn’t show up for their second therapy sessionEpisode 32: 5 Easy ways to give back to charity (without reducing your fees or working for free) with Sophia GiblinEpisode 31: Increasing prices the pain-free wayEpisode 23: How to avoid the feast and famine cycle in your private practice

If you want to greatly increase your chances of success in private practice then this podcast episode is the one for you.Because  I share with you my top 10 keys that will lay the foundations for a successful business that works for you and your clients. In this podcast episode we explore the importance of:Starting before you're readyWhy action is the antidote to fearManaging failure Understanding your self sabotageMoney mindsetHow there's always going to be something new to learnThe benefits of having a nicheNetworkingHow you are absolutely good enoughYour business, your rulesSo, if you're waiting for everything to be perfect or feeling scared about telling a group of people what it is you do then sit back and take note.  This podcast will show you that you have it within you to grow a successful business on your terms.Links to followEpisode 53: Why having a niche is essential in 2021Episode 7: Using introvert superpowers to attract more clients, with Fifi Mason

Having a niche is important when you are a counsellor or therapist because it has a positive impact on you, your income and your clients outcomes - including whether they even contact a counsellor in the first place.  It’s a topic I have a lot of experience in and I’ve seen just how beneficial it can be.  and something that affects not just us as business owners, but also our clients.But I know and understand the reasons why we might be fearful of niching down, namely:You worry you will push potential clients away, or End up doing the same type of work over and over againIf you feel like that, well you certainly aren’t alone. But those fears are unfounded and in this episode, I explain why the absolute opposite is true. Come and join me in this podcast episode as we explore:Why in the modern age, niching is essential to get noticedHow to stop the scattergun effect of trying to attract everyoneWhy a targeted approach will attract more potential clientsHow having a niche won’t limit the issues that you work withHow niching helps potential clients take that step into getting the help they needLinks to followRefresh Challenge

Starting in private practice can be expensive, but it really doesn’t have to be. In fact, the good news is there are many, many ways to start your private practice branding on a budget. I ‘bootstrapped’ my business, and so did Laura Pearman, todays guest expert. And in this podcast we look at how to get started without spending a fortune.Laura is a brand strategist and international photographer and she knows a thing or two about how to stand out in the crowd in a busy market, and she shares some absolute gems that I know you’re going to love. AND Laura has offered listeners a very special opportunity to work with her at a 50% reduction, so to take advantage of that very generous offer, the link is belowIn this episode we explore:Why you shouldn’t spend a lot on when you’re starting outHow to make the most professionals services when the time is rightStarting with a MVP (Minimum Viable Product)The importance of a good headshotTop tips for taking a stand out selfieHow to share personal photos on instagram if you don’t like being on cameraHow to choose the right photographer for youAnd as an extra special treat, Laura has exclusively offered you a great opportunity that might interest you.  About Laura PearmanLaura is a brand strategist and international photographer. She lives in Tyne & Wear with The Viking and Suki the Cat, and lives her life as a modern-day vintage pinup.She helps ambitious business owners turn up the volume on their businesses withbrand strategy, creative direction and brand photography.And she is also a passionate feminist.She is the host of #MwahTV on YouTubeAnd you can watch her episode ‘How Much Money Should You Spend on Your Brand? Why You Should NEVER Spend Big on Your First Brand’ HERE Connect with her on Instagram Check out her website at  www.laurapearman.comTo apply & find out more about her special Branding Offer of 50% off, click here

Do you ever feel that you need a certificate for every counselling subject that comes up and that if you don't, you are somehow failing as a counsellor or letting your clients down?If so, take a listen because in this podcast I explore the continuous pull for CPD training.I'll be looking at:How the drive to continuously take CPD has been affected during lockdownWhy it could be problematicHow it can impact on Imposter SyndromeWhat you can do insteadSo if you’re spending every waking minute learning, and are starting to feel confused and overwhelmed then take a listen. (And remember, in the Grow Your Private Practice membership, all the training includes a CPD certificate))Links to follow:Episode 16: How to silence your inner criticEpisode 19: How to use CPD for personal, professional and business growth, with guest John WilsonBlog: Shall I get another qualification before starting in private practice?

Can you get therapy clients from social media? It’s a great question and one I see a lot.So today I’m taking a deep dive into this to talk about how social media helps you attract more counselling clients. I’ll be looking at:The clients journey into therapyThe role social media playsHow you can increase the chances of standing out and connecting with the readerIf you struggle with using social media to attract more clients, then I’ve got your back. In the Grow Your Private Practice membership, you’ll find the Social Media Made Simple course to walk you through the whole thing, as well as lots of resources to make the whole process more straightforward.Just click the button below to find out more and join. Links to follow:The Refresh 5-Day ChallengeEpisode 2: The clients journey into therapyEpisode 8: What is social media engagement, and why you need to know