Episode 82
Unlock the power of words
The Grow Your Private Practice Show · Jane Travis
January 12, 202215m 2s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The words we use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.
In this podcast I explore:
- The negative impact of using ‘counsellory’ words aka psychobabble
- The importance of connection
- How to find alternative, more relatable words
- Some examples of how this might look in practice
- How using relatable words within marketing will attract more clients AND bring better results
Words are powerful, so use them to your advantage.
And if you want to start working on your marketing message, some and join the Grow Your Private Practice membership