The Empathy Exercise: How to Read your Dream Clients Mind
The Grow Your Private Practice Show · Jane Travis
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Welcome to this, the second of 3 parts of the mini-series 'How to Attract Your Dream Clients'.
When it comes to marketing your private practice - or any business for that matter - it's crucial to have an understanding of your clients: What are their fears, worries and issues? What are their hopes and dreams?
And importantly, what do they want from therapy?
Because when you know this, you can create marketing materials - your website, social media, blogs etc - that will attract them as clients.
But how do you do that?
Well in this episode I introduce you to The Empathy Exercise, and how it will help you to read your clients mind.
Links to follow
Is CPD impacting your Imposter Syndrome?
How to use CPD for personal, professional and business growth, with guest John Wilson