The Graham Cochrane Show

An email funnel is the backbone of your business. It allows you to add value, sell products automatically and most importantly work less since you don't need to be physically present for your email funnel to do its magic. But what makes an email funnel great? What are the essentials of a great email funnel? Is it something you actually can control or is just a matter of finding the right audience? The answer might come as a surprise to you, because this works in two different ways. I believe there are three essential elements that you must have in place for your email funnel to thrive and push your business forward, both in terms of revenue and brand awareness. So if you're just getting ready to setup your first ever email funnel, then this video is for you. But you can also use this video as a quality checker, to see if your current email funnel has all of these three elements in place. Because if you don't, then you are missing out on report, revenue and relationship. In this epsiode you’ll learn: The three essential email funnel elements that you MUST have in place for your email funnel to perform its very best Why most business owners fail in constructing an email funnel that actually performs and what you can do to avoid that scenario How my email funnel strategy evolved over time and what trends I saw with my audience, that you can pick up on and take advantage of as well Hope you enjoy!

We all have different roads to retirement. Some follow a traditional model and are aiming for retirement at 65, while others have gone about following the F.I.R.E model (Financial Independence Retire Early) and are looking at retirement in their 30's or 40's. Whatever your idea of retirement is and however you plan to get there, I want to challenge our thoughts and ideas about retirement today. These two models both have huge flaws that you need to know about. And ultimately I believe that there is a better way to reap all the rewards of retirement, without being stuck with either of these two models. Today I hope to change your mind about retirement. In this podcast I'm going to intentionally shake things up a bit and challenge ideas that we as a society has held for many years. And then I want to offer you a way better alternative towards retirement and hopefully guide and start you on a new path towards financial freedom and independence. In this podcast you’ll learn: Three major flaws about our traditional model of retirement and why you need to jump off it as soon as possible Why the FIRE movement, demands too much of you and will have you severely decrease your quality of life What the better alternative is towards retirement and how you can start implementing it TODAY. Hope you enjoy! - Graham

Sometimes when people ask me what I do, I go for the quick answer and tell them that I make videos on YouTube. The response to that is usually a surprised expression, followed by this question wrapped in over-the-top excitement: "Oh! So you're a YouTuber?" Today I want to set the record straight. I am not a YouTuber, and I don't think I ever will be. I believe there is a clear distinction between making videos on YouTube to generate leads for your online business, and being a YouTuber. As an online business owner, I don't play by the YouTuber rules. I would even go so far as to say I break some of them on a regular basis. But what I get instead, has literally changed the face of my business... In this video you’ll learn: 3 things that YouTubers constantly do, that I go out of my way to avoid to keep feeding leads into my business Why you shouldn't play by the YouTuber rulebook to keep your business moving forward How I leverage YouTube as a platform and get high quality leads to my business by simple changing the purpose of my videos. Hope you enjoy!

If you been a follower of mine for any length of time, you know that I don't sing the praises of Facebook ads. Ever since this brand started I've tried to get you to jump on content marketing as a strategy for growing and building your audience. In plain words, it is just a better strategy. But now, it seems like there might be an even bigger reason to make the switch (if you still haven't joined the content marketing team yet). Facebook ads are up against some major privacy changes that are likely to hit us soon. Great news for just about everyone, but bad news for the ones who are relying on Facebook ads to run their business. In this podcast you’ll learn: - What privacy changes are happening and what it means for online business owners.- How content marketing outshines Facebook ads in just about every area of marketing.- What you should be doing with your marketing and your business moving into the future. Hope you enjoy!

Is your online course really life-changing? Anyone can make an online course, but real transformation and results do not come that easy. You really have to put in the work and go the extra mile to make sure your course has a lasting impression and continues to add value for many years to come.  The sad fact is that most online business owners don’t care about this and don’t see past the sale. They slap something together, sell the dream and jump around the core subject.  Today I wanted to break down the three most important things you need to be doing, to make sure your online course brings life-changing results to your customers.  In this podcast you’ll learn: - My student interaction formula, that I use for all my online courses to enable life-changing results- Why most online courses fail in bringing transformation and real results to their students- How you can add life-changing transformation to your online courses TODAY, with a simple strategy that’s often overlooked Hope you enjoy!

Should you offer lifetime access for your online courses? Online courses usually sit in one of two camps. Either you offer lifetime access to your courses or you offer limited access. Vanessa Lau, a really talented online business owner, recently did a video on why she no longer offers lifetime access and why she switched to a limited access model. Since I 100% believe in the lifetime access model for all of my courses, I wanted to dive in with a response. In this episode you'll learn: Vanessa's reasons for a limited access model, my comments on the limited access model and why I stand by the lifetime access model and why I believe it's the best decision for your business as well. Hope you enjoy!

This past summer I did something crazy. I only worked on Wednesdays. That's right, I pulled off a one day work week for the past 3 months and today I want to break it all down for you. Specifically I want to share with you WHY I did it and the all important HOW I pulled it off. But maybe even more interesting was the WHAT happened (both good and bad) as a result. In this case study (of myself) I breakdown: - The three most important words that lead to working less - The unavoidable fall out of working so few hours - How my business did financially while only working 7 hours a week during a traditionally sluggish season

Most online business owners mistakenly believe the only way to grow their income is get more traffic to their website or sales page. This leads them to dumping money on Facebook ads and self promoting all day on social media. No thank you. What if I told you there was a way to increase your revenue without needing to add a single ounce of traffic to your site? What if I told you there six ways to do that? What you be interested?! In today's episode I break down 6 powerful levers you can use to increase you income anytime you like - all with the exact same amount of traffic you currently have. Hope you enjoy!

If you are a content creator looking to monetize your audience and create some monthly recurring revenue you might have considered these two platforms: Kajabi and Patreon. Both offer you a way to collect payment, monetize your content, and build a community around you and your online presence. But which is the better fit? Full disclosure: I have used both platforms and made money on both as well. And they are VERY DIFFERENT animals entirely. In today's episode I'm going show you the differences between the two and point you in the right direction. Specifically we cover: -Who Patreon is a great fit for -Who Kajabi is a great fit for -And how to build a paid community or "fan club" using both platforms

If you make video content of any kind (YouTube, social media) you might have felt like your personality isn't charismatic enough for people to notice you or care. You might have felt that other big personalities online hog all the limelight and have become a model for what people expect from video content creators. And where does that leave you if you are a more subdued, quiet type of personality? Today I'm answering that question and more as I show you what it truly takes to grow an audience online with video content, no matter your personality. In this episode I share: -The three E's of content (i.e. what really matters) -An example of massive YouTube growth without a "big" personality -Three strategies for seeming more charismatic on camera

If you've launched your online course and you're wondering whether it's best to open and close access to it throughout the year or keep it for sale all the time in an evergreen email funnel or on your website, then you're asking a good question. Like most things in life there's a sweet spot in between. Today I want to share with you how I approach selling my online courses and memberships in two different businesses and give you a framework to apply to your own products. In this episode I'll reveal: -My "Goldilocks" approach to selling online courses -How to approach selling your first online course -The pros and cons of both the launch model and evergreen model

Email deliverability is huge when it comes email marketing There's nothing I hate more than sending a powerful email to my list of subscribers only to have it end up in their junk folder. How can I expect someone to click on my offer link let alone open the email and even SEE that I'm offering something if that email never lands in their inbox in the first place?! In today's episode I'm going to help you out. There are 4 simple things you can be doing right now to increase your email deliverability and thereby increase your chances of making a sale. Inside I cover: Your ideal open rates for a healthy email list Why open rates only tell half the story My favorite tool for ensuring my emails don't go to spam

Most people assume that the only way to build a business from the ground up is to grind it out with 60, 70, or even 80 hour work weeks. Especially at the beginning. In fact, many think that's how I started my business. Sure these days it only takes me 5 or so hours a week to run it but they assume I was hustling hard in the early days. Not true. The max I've ever put into my business is 32 hours a week. And it's all because of a challenge. Years ago, someone older, and wiser than me presented me with the No Fridays challenge - and it changed my life. Today I want to share that story with you and then help you take the challenge yourself. In this episode I'll reveal: The 3 reasons you MUST take Fridays off How to easily free up 8 hours a week, without needing to hire someone Other creative ways to apply the No Fridays challenge in your business

Email marketing is still the best way to sell your digital products and grow your online business, but when it comes to writing promo emails and sending them to our email list most of us get stressed out. We don't want to feel pushy or "salesy", and yet we still need the emails to work! (i.e. sell) Did you know that you could sum up all promo emails into two categories? The hard sell and the soft sell. But which one is best for your business? That's what I want to discuss in today's episode, including: When exactly in your promo to use hard sell and soft sell emails How to write marketing emails that feel genuine and non pushy A simple "test" to know whether your email is going to be effective or not before you send it.

Most entrepreneurs I know say they don't have enough time to work on the important stuff in their business. But the reality is, that's not how time works. We don't "have" time we "make" time. And the only way to "make" more time is to stop wasting time on things that truly don't move the business forward. Today I want to share with you what I've discovered to be the 5 biggest time wasters that most entrepreneurs struggle with...myself included. After listening, your homework is simple: figure which of these 5 is your #1 time waster and take one step to eliminating it from your daily and weekly rhythm. Let's dive in!

If you've launched your online course and are trying to find out how to turn it into an automated income stream then today's episode is for you. Evergreen online course sales are the backbone of a healthy online business. Why? Two reasons: They create dependable, predictable income They allow you to work less and earn more But HOW you turn an online course into a perennial seller as an evergreen course is critical. Today I want to share with you the three components you need in place to create evergreen income from your course, including: How to time your sales pitch to be most effective What to cover in your email funnel And how to maximize your evergreen course revenue without lifting a finger Evergreen course sales are so foundational to the lifestyle I'm able to live and I bet they will be the same for you if you implement this material!

If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know. But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration. What you end up with is email subject lines like this one: "Better Body Bootcamp Announcement 1" Whaaaaaaa??!! 😱 Yeah, that was an actual subject line I saw (product name has been changed). Would you open that email?! At best it's a "maybe". And that my friend isn't good enough. Today I want to share with you 3 rules for writing email subject lines that actually get people to want to open your emails. In this episode I reveal: The two core types of email subject lines that work every time What tone of subject line that will separate you from every other person promoting in people's inbox How to promote your products without having to "promote" your products Here's to writing better subject lines that actually make people click!

I want to ask you an important question: Why do you work? Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort. Let me put it a different way. If you had made millions of dollars in your business, would you keep working? If yes, then why? That's what I want to share with you today as I unpack the 6 reasons why I still show up to work each week even though I don't have to financially. In this episode I break down: How getting clear on your "why" helps you deal with both adversity and success Why I most certainly will never truly "retire" What specific Bible verses inform my 6 "whys"

Most people are leaving money on the table when they launch their online course. I don't want that to happen to you. I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, and relevancy of your offer. However there are still a few things you can do during launch week that will increase your revenue. I call these launch revenue multipliers, and in today's video I'm going to share with you: Why most people won't buy during your launch (and what you can do about it) How to instantly increase your average order value without making more sales How to identify your super fans during launch week and offer them even more value (so you make more money) Happy Launching!

One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream. But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge affect on your bottom line. The key to making money with memberships is to not only sign up new members but to keep your existing members from cancelling. So in today's episode I want to share with you 5 specific ways you can keep people from cancelling your membership site. In this episode you will learn: Two pricing tricks to keep people around longer How to make your community more "sticky" The biggest thing I learned from the membership master Stu McLaren Enjoy!

The most important thing you could be doing for your online business is growing your email list. But Graham! How can I grow my list faster? I don't have enough people on my email list? Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve more people. Specifically I break down how you can: Know exactly what lead magnet to offer your audience Leverage every piece of content you make so it's growing your business automatically Hijack other people's audiences and email lists to grow your own! Enjoy!

Just because have an online course doesn't mean you're ready to sell. Unless you have a killer sales page, no one is going to buy it! So what I thought I would do today is walk you through a simple process you can follow to write your next sales page in just 60 minutes. This framework won't be overwhelming, confusing, or long. All it takes is one hour! In this episode I walk you through the most important questions you need to answer about your product before you write a single word of sales copy. Questions that will help you: Grab your prospects attention and curiosity instantly Create empathy with your potential customers so they trust you more and want to buy from you Get to the heart of what makes people pull out their credit card and buy - even with a short sales page! I hope you not only enjoy this episode but also take massive action on it by setting aside 60 minutes this week to write your next sales page using this framework! Enjoy!

What would your life look like if you took a year off of social media? How would you feel? Would your business continue to thrive? These were all questions I had 12 months ago when I set off on a one year social media fast. No Instagram, Facebook, Twitter, Tik Tok, Clubhouse. None of it. And now that my 365 day break has come to a close it's time for an update! In this episode I cover these big questions: Did I miss it? Did I feel out of the loop? Did not engaging with people affect my business? What was the best thing about taking the break? Am I going back? Whether or not you join me on a social media fast of your own or if you love these platforms, I hope you find this episode insightful and encouraging!

So you have an online course (or two) and you're wondering whether you'd sell more copies and make more money if you offered a payment plan option. But you have questions, like: How many payments should you offer? What are the downsides to offering a payment plan? When is the best time in the sales process to mention a payment plan? Have no fear! Today I'm going to break down the pros and cons of offering payment plans for your online courses and then give you my personal stance on them so you can decide if payment plans are for you.

As your online business starts growing and you begin making more profit you need to decide what to do with that money to build your wealth. The last thing you want to happen is that you make a lot of money, live it up for a few years, and then have nothing left to show for it in your later years. Business is about more than lifestyle, it's about wealth building and changing your family tree. So today I want to share with you what I think are the 4 best investments you can make with your business profit each month so you can not only make money but keep (and grow) it for the future!

Not everyone running an online business has the same goals. Sure some people want to "escape" their 9-5 and go "full time" with their passive income business. But not everybody. Today I want to share with you the 3 different levels of online business so you can decide which one aligns with your goals and your dreams so you can stop feeling the pressure to model your business off of someone else with an entirely different set of goals.

One of the most common struggles I see online business owners making is with promoting to their email list. They just don't know how or how often to sell. These are some of the questions I get: "What if I bug my list too much?" "What if they unsubscribe?" "What's the right ratio of sales emails to content emails?" Today I'm going to give you the simple back of the envelope answer to the "how often" question so you can feel confident promoting and selling to your list. Plus I'm going to give you a simple tool that you should 100% be using to keep your selling and promoting balanced.

If I could encourage you with anything as you build your online business it would be this: you can break the rules. There is no one "right" way to build an online income stream that serves a ton of people and takes care of you and your family. You have way more freedom thank you think to ignore the gurus (myself included) and chart your own path. To drive this point home, today I'm going to share with you 3 classic online business "rules" or best practices that I intentionally break, explain why I break them, and show you how my business has only skyrocketed in revenue and reach in spite of it all. Here's to the freedom to build your business and life your way!

Pop quiz: Would you like to make more money in your business while working less? The answer should be YES! Well today I want reveal three normal everyday tasks I gave up that not only gave me my time back but actually allowed my business to skyrocket at the same time. And yes they are related! Full disclosure: one of these tasks is super controversial to quit, and another is so sneaky you don't even know you're doing it! Are you ready for permission to quit some stuff and make more money in the process? I thought so!

Membership sites are like the holy grail of passive income businesses. But they are also incredibly misunderstood. From all the students I've coached who have membership sites or want to build a membership site I've come learn there are a few huge myths out there that many online business owners are falling for. Today I want to break down the 3 big ones so you are in the know and can get the most out of your membership. Once you know the truth about what goes into a successful membership site I think you'll have a lot more fun and make a lot more money!

Do you know where your money goes the moment you make it? Do you have a plan for that money before it even hits your account? Are you keeping your money in the right place? If you're like most small business owners you are likely focused on just one side of the money equation - the making of the money. Rarely are we thinking about where to put that money once it's been made. Today I want to share with you the 5 types of bank accounts you should be putting your money in each and every month so that you can avoid tax issues, build wealth, and have peace of mind.

No, you don't need more customers, email subscribers, or money pumped into ads to increase your income. You likely are leaving money on the table with your current offerings. If you have only one tier/option for your product at one price you’re making a mistake. Some people will be glad to spend more with you if you only offered more value. Give people the option to give you more money! And when done right, tiered pricing can easily increase your average order value by 25-50% - all without lifting a finger! Let me show you how.

If you do any kind of email marketing then you likely pay close attention to an important stat called "open rate". And if your list is anything like mine (and everyone else's on planet earth) then you might be a bit disappointed to see that not everyone opens your emails. What the heck?! How could they not care about your awesome emails as much as you?!? I feel your pain. Here's the thing though - unopened emails aren't a waste. In fact there are 3 huge reasons why they are anything BUT a waste. In fact, they can be powerful tools for your business. Let's discuss.

Are you as productive as you'd like to be when working on your business? Or are you scrambling each week trying to get as much done as you can, stuffing as much into each work day as you possibly can? Been there done that. After running an online business for nearly 12 years now, I've tried just about every kind of work schedule you can imagine. Here's what I've learned: time blocking is the key. In that decade plus I've developed 4 simple time blocking strategies I use to stay productive without feeling rushed or stressed.

When it comes to online courses, you might be wondering: How much is too much to charge for your online course? How cheap is too cheap? The short answer is: it depends. I have a simple pricing framework I use to determine what I should be charging for my online courses and today I want to share it with you. Also at the end of this episode I give you a few other things to consider when it comes to online course pricing and finding that sweet spot.

What can a book published in 1926 based on an ancient civilization teach us about how to handle our money, grow our businesses, and see success in our lives today? If it's The Richest Man In Babylon by George S. Clason - it can teach us a lot! Today I'm bringing back the book reviews, starting with one of my favorite little books of all time, The Richest Man In Babylon. In this episode I break down the 3 golden nuggets from the book and how you can apply them to your life and business right now, including: How to build true wealth The secret to goal setting And why some people seem to have more "luck" than others

Do you struggle to know how to sell to your email list when it's time to launch or promote a product? Have you ever stared at a blank email screen completely at a loss for what to say that won't sound too salesy, pushy, or generic? Today I want to help you out by giving you not one, not two, but FIVE email templates you can use to sell your products to your list. These email types work great for online courses, membership sites, or even online coaching.

If you're thinking about launching a membership site this year, that's awesome! Membership sites have been a huge source of income, growth, and fun for me and my business over the years. However HOW you launch and WHEN you launch a membership site is critical to its success. Today I want to break down some practical dos and don'ts of membership site launches so you can not only make as much money as possible but help as many people as possible over a long period of time.

Every year I play a little game. I try and maintain or grow my business while working fewer and fewer hours in it. Working less is a huge part of my business model (so I can live more fully and give myself to those around me) and today I want to share with you how to do it. Specifically I want to share 3 powerful rules you should follow if you want to work less while at the same time increase your income, impact, and enjoyment of your business!

If you build and sell online courses then I have some good news for you. 2021 will likely be a good year for you. If 2020 was any indication, online courses and membership sites are only growing in popularity and demand. There are a few global trends at play here that lead me to believe this will only surge in 2021. Today I break down my prediction for digital course creators like us and the two implications for you and your business!

Every year I get away for two nights and do some focused work ON my business (as opposed to just working IN my business). I look back at the previous year and look ahead to the next, planning out specific elements of my business, schedule, and goals. This year I decided to show you my process so you can get some ideas of how to implement your own year end planning retreat. Keep in mind that you can do this retreat ANY time you like. End of the year, beginning of the year, the middle of the year. It doesn't matter. Also, feel free to adopt some of what I'm doing and tweak it to fit your goals and needs.

Making money in your online business is one thing. Knowing what to DO with it is something entirely different! I've seen so many talented people who learn how to generate a good income online, lose it just as quickly because they make one or all of these 3 critical money mistakes. I don't want that to happen to you. So I'm going to get super practical today as I expose the biggest things to watch out for as you start growing your online business.

In 2015 I was hitting a plateau in my business. I had grown my income further than I could have ever dreamed, but I was at a ceiling. On top of that, I felt alone and burned out. But then I joined my first mastermind group changed all of that for me. I got new insights, was challenged in fresh ways, and was encouraged to dream bigger and try new things. And my business grew!  Instead of looking for new knowledge, I looked for like minded entrepreneurs who were committed to my success and held me accountable. I found these in one off friendships, people I met at conferences, and multiple paid mastermind groups. Today I want to explain to you what a mastermind is (and is not), what it can do for you and your business.

Do you struggle to complete tasks in your business or stay on top of your goals? Have you felt overwhelmed by #AllTheThings and feel like you put in the work but have little income to show for it? If so, then you might be in need of a system that helps you stay productive in your online business. And by system I don't mean paying for some fancy app. I mean having a process for getting stuff done. Personally I use a stupidly simple 4 part process that helps me achieve my business and income goals, while keeping my work hours manageable and free of stress.

Let's be honest, most of the gurus and "experts" in the online business space make you feel yucky inside. Just me?! With so much garbage out there it can be hard to discern what resources are really worth your time and which experts are truly for your success. Today I thought I would make that search a little easier for you. I want to share with you 3 of my favorite online business experts and specifically 6 things I've learned from their collective wisdom. After listening to this episode, do yourself a favor and go check out their content yourself!

I don't know much about the future but one thing is certain - 2021 is going to continue to see some economic challenges world wide. Now, I'm an optimist (and history would back me up on this) so I believe that things will get better. We've been through worse. But it might be rocky for a while. If that is the case, how will your business hold up? Will you make it through the fire so to speak and live to fight another day? Today I want to give you 4 ways to pandemic proof your online business for 2021 so that you can not only survive hard times, but thrive and position yourself for long term success!

What does it take to grow your YouTube channel and get more views? Well, short of taking your clothes off or doing something incredibly shocking, it seems that gaining traction on YouTube is all up to chance. Except it's not. There is a tried and true method for getting more views, watch time, and subscribers on YouTube. In fact there are 3 powerful types of videos that perform really well on YouTube and I'd like to share them with you today.

Do you want to know the secret to wealth and prosperity? Here you go: stop focusing on yourself! Instead focus on influencing others, inspiring change in their lives, and then my friend you can't help but prosper. It really is that simple. And today I want to speak from the heart. No notes. No script. Just what I truly believe will both help you reach your income goals and make the world a better place at the same time!

Tell me if you've ever had one of these thoughts: "Who am I to teach this?" "I’m not an expert." "I don’t have any credentials." Welcome to the club my friend. According to the Journal of Behavioral Science 70% of us struggle with this thing called Imposter Syndrome, no matter how successful we are. Part of being an expert is going to be a battle with your own fears and insecurities. No way around it. However, you can become an expert in your field. In fact it's a relatively straightforward process. So clear in fact that I've outlined it all in an easy to digest and follow 7 step formula. And today I'd like to teach you that formula.