The Graham Cochrane Show

Social media absolutely overwhelms me. If you’ve been following me for some time, you know that I’m mostly hands-off with all things social media. Personally, I’ve found the whole space to be confusing. It’s tough to keep up with what algorithm does what, which platform is hot (and which one has cooled off), and the nuances of how to grow on one platform compared to the other. However, that doesn’t mean that I’m unaware of the power of social media. I have friends who have huge followings, and their business has grown tenfold because of it. That said, I absolutely don’t advise any of my students to shy away from the land of Zuckerberg. What I do advise them to do is to learn how to execute from experts. And when I think of social media experts, the main one that comes to mind is Brock Johnson. Brock has amassed over 600k followers on platforms like Instagram. He’s also helped many other creators learn how to make content that’s engaging and gets people to follow. So if you’ve been wanting to learn how to grow on social media, today’s podcast episode is the answer to your prayers. Because my conversation with Brock will reveal exactly how to grow across platforms in a sustainable way (regardless of what updates the platform makes). In this episode you’ll also learn: How Brock taught middle-aged mothers to master social media. What to do if you think you’re shadowbanned. How frequently you should post. And much, much more. Enjoy!

The Bible has been the most important book in my entrepreneurial journey. If you’ve been following me for a while, you know that I’m a devout Christian. And my faith has a presence in every area of my life, including my business. In fact, my faith is the sole reason why I’m as successful as I am today. The Bible has a lot of wisdom to offer regarding prosperity. However, one of the problems many people have found, including myself, is just how often various verses are misquoted. These errors can cause people to completely miss the beauty of what God is trying to teach us. And when it comes to being successful, if you take one of these misquotes to heart, it can lead you off your path. That’s why I decided to speak on one of the most misquoted Bible verses in today’s episode. After watching it, you’ll discover what the Bible really says about prosperity and hopefully will be inspired to start making more strides in your business. In today’s episode you’ll learn: -What the Bible really says about prosperity. -How misquotes of the Bible happen. -How to apply these lessons from the Bible to become more successful. -And much, much more Enjoy!

A lot of people underestimate what it takes to be in business. This is one of the main things that holds them back. Because the reality is, for you to become successful in any venture, you have to do things you’ve never done. In other words, you have to break free from your comfort zone and become a more capable person. I’ve had to do so many times in the past. And in each phase of my career, I find that this process of shedding one's skin has to be repeated. The problem is, this is much easier said than done (and most people fail to do so entirely). That’s why I brought in Leila Hormozi on today's episode. Leila is the CEO of Acquisition.com and someone who’s had to completely reinvent herself at each stage of her career. Leila has mastered this process of getting out of her comfort zone and it’s one of the biggest contributors to her success. Through her story, you’ll see just how possible it is to achieve your goals if armed with the right mindset. So if you’re looking to finally become the person you’re meant to become, I highly recommend giving this episode a watch. In this episode we cover: -Leila’s recommendation for making great content. -Her view on skills (and why you need more than you think). -Why business owners fail to build teams. -And much, much more. Enjoy!

I could be a lot more successful than I am today. Don’t get me wrong, I’m definitely blessed. I’ve been able to grow multiple businesses to over 7-figures in revenue. Not to mention help many people start the business of their dreams, all while only working a few hours per work. But on this success journey I’ve made many mistakes. Some of which have cost me a lot of time (and money). Every entrepreneur can attest to this. Mistakes are unavoidable. And if you’re in business long enough, you definitely will have your fair share. However, there is a silver lining to me making these mistakes. I now know exactly what I would’ve done differently to make my ascent more smooth. And this knowledge can be passed onto you in order to help you better navigate this entrepreneurial path with fewer hiccups. So if you want to hear exactly what I would do differently if I had to start over from scratch, definitely give this episode a listen. In this episode you’ll learn: -How I got started in online business (I was pretty much forced into it smh). -The exact things I would’ve done differently if I could start from scratch. -How you can learn from my mistakes and shave years off your success timeline. -And much, much more. Enjoy!

So, you want to make money fast? Normally I’m completely opposed to this way of thinking. And that’s because I truly believe that when you build a business that can consistently feed you and your family for years to come, that’s the ideal strategy to follow. That said, sometimes you may not have the luxury to default to a long term strategy. When life happens, you might need to find a way to pay bills quickly without spending a ton of time building a strong foundation that’s required for a robust business. That’s why in today’s podcast, I’ll teach you my best strategy for making money fast. You’ll learn my very simple approach to getting your business up and running and monetizing very quickly. No matter what your background is, you’ll for sure be able to put this lesson into practice. So if you want to learn how to make money fast, today’s lesson is definitely worth sticking around for. In today’s episode you’ll also learn: The way I would make money fast if I absolutely had to. Why starting a service-based business is the best way to make money quickly. How to start getting clients overnight. And much, much more. Enjoy!

Have you ever felt like it’s impossible to have a balanced life as an entrepreneur? If you’re like most business owners, you likely give a ton of time to your business. And while that has provided for you financially, it’s also created a situation where you have neglected other areas of your life. But here’s the thing. Not having the rest of your life in order will definitely take a toll sooner or later. And if you want to avoid living a life of regret, it’s best you figure out how to juggle all of your priorities effectively. I know, easier said than done. That’s why I brought Nicholas Bayerle onto my podcast. Nicholas is one of the rare business owners to have mastered the art of having a balanced life. And it’s something he talks a lot about in his bestselling book “The Modern Day Businessman” and in his mastermind group “The King’s Brotherhood”. Nicholas gives a ton of advice on how you can become what he calls a 4D Businessman in today’s podcast episode. So if you you want to learn how to have a higher quality of life while also taking your business to new heights, make sure to give this episode a listen. In this episode you’ll also learn: -Why Nicholas believe’s all business people are like Joseph from the Bible. -How he finally figured out his purpose after his first business failed. -How he’s able to have a strong family life while running multiple businesses. -And much, much more. Enjoy!

How do you know you have the right business idea? This is something that many entrepreneurs haven’t thought a lot about. In fact, when you ask people this type of question they normally default to answers like “it’s what I’m passionate about”. Let me tell you something, friend. Making a major life decision like starting a business just based on a feeling is the quickest way to falling flat on your face. And it’s likely why so many small businesses fail year after year. But if you’re not supposed to just default to whatever your current obsession is, what are some other signs you’re in the right business? I’m glad you asked. Because that’s exactly what I cover in today’s podcast episode. In this episode I’ll share with you the 5 signs that you’re in the right business. And when you cross reference your business idea with these 5 signs, you’ll be that much closer to not only starting a business you love, but one that will make you prosperous for years to come. And this episode will also cover: How to avoid being trapped in your business. The exact tools I use to automate my business. An exercise that will help you drastically improve your business. And much, much more. Enjoy! -Graham

When’s the last time you actually played? Yes, this is a serious question. I know as business owners we spend so much time being productive and striving to reach our goals that we can forget to actually enjoy ourselves from time to time. Believe it or not, making time to “play” is more important than most realize. It’s been shown to actually help people be more productive and cultivate more life satisfaction (as well as lowering anxiety). That’s why I decided to bring in Charlie Hoehn on today’s podcast. Charlie is a very successful business owner who at one point in his life battled depression and crippling anxiety. That’s when he re-discovered how to play and learned all the benefits associated with it. Now Charlie travels the world and teaches other high achievers how to increase their quality of life by adding more play to it. So if you want to learn how you can start enjoying yourself more, make sure to give this episode a listen. In this episode you’ll learn: -The long list of benefits that come with playing more. -How to actually start playing if you don’t know where to start. -Charlie’s story on how he re-discovered playing and the impact it had on him. Enjoy!

Have you ever wondered how word-class speakers got so good? I certainly used to. And considering that last year I gave my first TedX talk (that you can watch on the TedX YouTube channel), I spent a long time learning the secrets of the best speakers. One of the most important lessons I learned during this time was that the techniques that work well on stage also work for all types of content. Whether you’re writing an email, doing a webinar, or making a TikTok video, these public speaking tips will take your content to the next level. In this podcast episode, I’ll share the top 3 lessons I learned during the preparation period for my TedX Talk. And if you apply these lessons to your own content, no matter what it is, you’ll quickly see that you can make almost any piece of content irresistible. So if you’re ready to learn the presentation secrets of a TedX speaker, make sure to give this episode a listen. In this episode you’ll learn: -Why every piece of content should be a performance. -The mistake most public speakers make. -How to make your content irresistible. -And much, much more. Enjoy!

Have you ever used Facebook ads for your business? If you’ve been in business for a while, you know there was a time when Facebook ads were looked at as the magic solution for getting more customers. Literally everyone wanted to figure out how to run these ads and get in on the gold rush. But now? Things are a bit different. Facebook is nowhere near as magical of a solution as it was during its earlier days. But even with that being the case, Facebook ads are still a great way to get people to your offer. You just have to be a bit more skilled at execution. Which is why I decided to bring today’s guest, Adrienne Richardson, onto the podcast. Adrienne is a Facebook ad expert who’s helped some really big names like x and y run successful campaigns on Facebook. And today, she’s spilling some of her best secrets. So if you want to figure out how a Facebook ad pro uses the platform to print money for her clients, I highly recommend checking this episode out. In this episode you’ll learn: -Why Adrienne hates organic. -How she’s able to get more clients by word of mouth. -Exactly how she thinks through tackling Facebook ads. -And much, much more. Enjoy!

Are AI tools good or bad for solopreneurs? That’s the millionaire dollar question. Everywhere you turn on the internet these days you’ll see people talking about AI. A lot of people seem to see it as a blessing while just as many believe it’s the beginning of the end for their livelihood. But with all of these dramatically different opinions coming from intelligent people, how do you know who to listen to? Will AI help you finally create the business of your dreams, or will it destroy that dream before it’s had a chance to materialize? That’s exactly the question I explore in today’s episode. I’ll share my take on AI and how I belive that most other people talking about tools like ChatGPT are dead wrong (and I’ll back up my opinions with some solid evidence). So if you want to finally have your answer on how AI should fit into your business, I would definitely give this episode a try. And for all of you reading this email thinking that AI wrote it, you’re wrong haha (or are you???) In this episode you’ll also learn: Why I believe the fears around AI or overblown. How I plan to use AI to make my workload easier (and how you can do the same). Why being a human is your greatest gift. And much, much more. Enjoy!

Your brain is A LOT more powerful than you realize. The problem is that most people don’t believe it. Or rather, they fail to understand how to unlock their hidden potential. And the sad thing is, failing to do so leads to many to leave this Earth with their potential unrealized. But for those of us who understand how to properly leverage our genius, the world becomes full of possibilities. We’re able to create the life and do things that few people experience. This alone makes uncovering your hidden genius a worthwhile pursuit. That’s why I decided to bring Polina Pompliano on today’s episode. Polina is the creator of an amazing newsletter called The Profile. In it, she unpacks exactly how the world's most successful people achieve the unimaginable. And in today’s episode, she’ll show you exactly how to unlock your hidden genius. So if you want to learn how to think like your heroes, and unlock your dormant potential, make sure to pay close attention to what Polina shares in this conversation. I’m sure you’ll have a few breakthroughs that will help you tackle your goals like never before. In this episode you’ll also learn: How Polina was able to transform her weaknesses into strengths. How Polina’s new book will help you 10x your results. Why you can make a business out of anything. And much, much more. Enjoy! -Graham

Is your business more suited for the Launch or Evergreen model? If you’ve been in the online business game for as long as I have, you know a thing or two about both approaches. And while some people may lead you to believe that one approach trumps the other, the truth is a lot more complicated. You see, both of these models are great. And both can make you a ton of money. However, both also come with their unique downsides. The trick is to see which downside you can tolerate and which one seems a bit too risky. That's why I decided to make this video to teach you everything I’ve learned about launches and evergreen models so you can make your own decision. I’ve experimented with both over the past 14 years in two different niches, so I definitely have a more in-depth perspective than a lot of people. So if you want to decide once and for all which of these two models is best for your business, make sure to give this episode a watch. I promise you’ll leave it with a bit more clarity. In this episode you’ll learn: -The difference between Launch and Evergreen. -The downside is to both approaches. -What type of person fits both models. -And much, much more. Enjoy! -Graham

Do you have a plan for what to do with your money? If you’re like most people, you’ve probably thought about that question briefly (unless if you’re a personal finance nerd like me). As entrepreneurs, we often spend a ton of time figuring out how to become financially successful, but we don’t put that same effort into financial planning. But if you want to truly master your financial life, then you must put that same degree of effort into setting up a system for your wealth to grow. This is easier said than done. Personal finance advice is a dime a dozen these days and it can be hard to know how to trust with your financial future. That’s why I invited Jim Dew on today’s podcast. Jim is the author of the book “Beyond a Million: The Entrepreneurs Playbook for Expanding Wealth, Freedom and Time”. And in our conversation, Jim shares some of the secrets he’s learned from some of his billionaire clients and how you can make those same strategies work for you (no matter your financial situation). Jim also shares a bit about his story and how he has applied these same practices to his own financial planning strategy. So if you want an easy to follow approach that will protect your money for generations to come, make sure to give this episode a listen! In this episode you’ll also learn: Jim’s secret for avoiding burnout in business. Why being promiscuous with your money is a big problem. The best way you can lower your financial risk.  Enjoy! -Graham

How do you know whether or not you’re on the wrong path? This is a very important question and one that not many people consider before they embark on the road to success. But not taking a second to be thoughtful about the direction you’re heading in can cause you to travel miles in the wrong direction. And ultimately be unfulfilled in life. Believe it or not, you can easily find yourself in this situation if you’re not careful. The world we live in is designed to make you conform instead of encouraging you to find your own path. Parents, friends, and relatives will absolutely try to influence you to take the safe route (even if you have to sacrifice your dreams to do so). That’s why I decided to talk about finding the right path for you on today’s podcast episode. Because I know all too well how hard it is to go against what everyone is telling you to do. When I started my business, I was in this exact situation. And I learned a ton of lessons that can help someone currently going through this save a lot of time and mental anguish. I share a lot about my own personal story in this episode. And I reveal what questions to ask yourself to know whether or not you’re on the right path. This is definitely a must listen for anyone who needs some words of encouragement. In today’s episode you’ll also learn: -Why the world wants you to conform. -How to find the hidden “why” behind your dreams. -What to do if you don’t know what you want. -And much, much more. Enjoy!

If you want to grow your business, the #1 skill you must learn is copywriting. Having the ability to persuade your audience like a pro is truly a game changer. And it’s one area you definitely should be taking seriously if you’re serious about growing your business. Because once you've mastered the art of using words to create desire in your readers, you'll find that you’re able to make money pretty much at will. But considering that a lot of bad information about copywriting has been put out into the world as of late, it can be hard to find a trustworthy source to listen to. That’s why I decided to have copywriting master Neville Medhora on today’s podcast episode. Neville has been the wordsmith behind brands such as AppSumo and his own copywriting training company CopywritingCourse.com. And today he’s going to share his secrets to writing persuasive and attention-grabbing copy every time. Neville doesn’t hold anything back in this episode. So whether you’re looking to improve your own copywriting skills, or you just want to know how to find a good copywriter to write for you, make sure you give this episode a listen. In today’s episode you’ll also learn: -Why Neville believes copywriting is not about writing at all. -How Neville’s Rave company blew up overnight by sending emails. -How to bring out your authentic personality in your writing. -And much, much more. Enjoy! -Graham

Have you ever considered when your pursuit of “more” will end? Whether it's more money, more freedom, or more opportunities, many entrepreneurs find themselves driven by an insatiable ambition. But if you’re not careful, this relentless pursuit of abundance can ultimately lead to your downfall. You see, the problem with constantly chasing after more is that there will always be something else to gain, leaving you stuck on an endless hamster wheel. I don't want that for you. That’s why in today's episode, I delve into the meaning of never having enough and provide actionable steps to help you step off the hamster wheel once and for all. By clearly defining your ultimate goal, you can finally experience the satisfaction of having "enough." I get a bit personal in this episode and share details on my own battle of constantly striving for more (and what I do now to avoid that trap). So make sure you pay close attention to this entire episode so you can avoid the pitfalls of endless ambition. In this episode you’ll also learn: -The sneaky reason why we feel like we never have enough. -How the pursuit of “more” can stop newbie entrepreneurs from getting started. -What it means to have enough. -And much, much more. Hope you enjoy! -Graham

Making the wrong decision on important matters can cost you dearly in life. Let’s be honest, most of us don’t have a framework to help us navigate life’s big decisions. But relying on just your head or your heart when the pressure is on can be a recipe for disaster. However, if you apply the wisdom from today’s episode, you’ll learn how to make these decisions without feeling lost or anxious. In this podcast episode, we're joined by Abby Davisson, the brilliant author of "Money and Love: An Intelligent Roadmap for Life's Biggest Decisions." Abby advocates for a more balanced approach to decision-making by combining logic and emotions. She spills the beans on how to make intentional choices that align with your values, and you'll also learn some cool tips on how to communicate better with your partner to avoid misunderstandings. And that's not all - Abby's 5C Framework for consistent good decision-making is a game-changer! She even shares some personal examples of how she uses it in her own life. So, if you're tired of making rash decisions that you regret later, tune in to this engaging podcast episode with Abby Davisson. In this episode you’ll learn: -How to make big decisions without dealing with regret. -How Abby makes life changing decisions with her husband. -Why being one dimensional in your decision making leads to unwanted outcomes. -Abby’s 5C Framework for consistently making good decisions. -And much, much more! Hope you enjoy! -Graham

One of the biggest myths about entrepreneurs is that we’re all the same. It’s assumed that we all have the same skill set, focus, and even the same motivations. But the problem with this mentality is that it can lead you down the path of copying others to be successful. Doing this can easily end in disaster. Because not knowing what kind of entrepreneur you are robs you of one of the biggest contributors to success – knowledge of self. You see, when you have a clear understanding of what kind of entrepreneur you are, you can tap deeper into your hidden genius (and avoid hard-to-see pitfalls). I’ve come to learn that there are actually 4 different archetypes of entrepreneurs. And they all are drastically different from one another. Once you’re able to find out what type you are, you’ll be armed with immense clarity as to what motivates you and how you should go about reaching your goals. That’s why in today’s episode, I do a deep dive on each of the 4 entrepreneur types and the strengths and weaknesses of each. But in this episode you’ll also learn: How to determine your entrepreneurial type. How to avoid the dark side of each type. If it’s possible to change types. And much more! Hope you enjoy! -Graham

Creating an online course is one of the most powerful things you could do for your business to create passive scalable income. You do the work once, you build an audience and a lead generation machine and then that course can sell automatically to your students day in and day out, which is amazing. It's what set me free financially years ago and I love it. Except for the fact that most courses out there suck. Let’s be honest, they're bland, they're mundane, they're just cobbled together and they're generally not what people paid for and that's not what we want to do. We want to create a powerful experience for them that not only are they happy that they paid for, but really more importantly than their happiness, is that they actually get results. So to talk about this very subject, I brought on my friend Jasmine Jonte to break down how to create a killer course. We’ll break down exactly what makes a good course. What mistakes course creators can make, newbie mistakes and even mistakes that I realized I was making as I was listening to this episode. This is super practical. I think you're going to love Jasmine and enjoy this conversation! In this episode you'll learn: What mistakes most people make when creating an online course Why online courses are so powerful for business growth How Jasmine finally found her success after many years of experimenting with her business Hope you enjoy!- Graham

What business can I start this year? How do I come up with my business idea? Is it possible for me to start a business this year? These are the questions I get all the time and here's the good news. There's never been a better time to create, launch and start a business. It's only getting easier. The tools are getting more accessible. Everything's becoming more democratized because of the internet. This is a whole new world. What I want to do in today's episode is give you three businesses that you can start this year with literally zero dollars. You can start these on the side while you're still working your day job or if you’re busy mom or dad or even you are still full time in school. I'm going to give you three business models and give you real examples of my students so you can see just how crazy and possible this is. We'll get super practical today. Let’s build the business of your dreams! Why you don't need any money to start a business What business models are ultra profitable to start with How to work on your starting your business, even if you literally have NO time to spend Hope you enjoy!- Graham

If you plan on being an entrepreneur for the long haul, you're going to have to pivot at some point in some way. Pivoting doesn't have to be something to be feared. A lot of times there's an identity crisis and maybe you’re thinking, well I was known for this one thing or I had success in this one thing - how could I completely pivot or even evolve slightly into this other thing? There are so many fears related to pivoting and to talk about those fears, I've brought on my friend and former coach Cliff Ravenscraft. Cliff is a master business coach, mentor and speaker and his focus is to help you break free from any beliefs and or behaviors that are holding you back from living the life of your dreams and doing the work you feel most called to do in this world. You're going to hear about how he went from being known as a podcasting coach and podcasting expert to becoming a mindset expert and replaced his income in just 90 days. In this episode we also dove into a lot of the mental scripts, thought patterns, behaviors and mindsets that entrepreneurs get stuck around. Sit back and relax and enjoy my conversation with Cliff Ravenscraft! In this episode you'll learn: Why its so hard to break free from limiting beliefs in entrepreneurship, and how to do so successfully without ever looking back How Cliff replaced his whole income in a new niche, in just 90 days How to deal with and navigate through an identity crisis in your business Hope you enjoy!- Graham

Are you in your business for the right reasons? Do you have overarching principles that guide your every decision and every task you embark on in your business? If not, it's okay. I didn't have those when I started, but it's very easy to be overwhelmed and quickly say yes to everything in your business and then find out that you've built a business unintentionally, that's devouring and stealing everything from you. What I want to do for you today is to give you my four lens framework. These are four lenses through which I look at business and make every business decision and analyze every business task that I'm a part of. My hope is that these lenses will help you not just build a profitable business, but a life giving business as well. So let's dive in and let's optimize your business today. In this episode you'll learn: How I look at life and business to achieve the biggest fulfillment When you should start eliminating something inside your business Why you should optimize your business every single year, to achieve optimal growth Hope you enjoy!- Graham

Today, I want to make a confession, actually a few confessions.I want to do another episode taking you behind the scenes into my journey as a business owner and share a little bit of the realities of my accomplishments in business. If you're not as successful as you want to be be yet, don't worry, you will be. But the problem is once you reach new levels of success, you're going to come up against new problems. And so today, I want to prepare you so that you don't run into the same challenges I did mentally. I want to break down some confessions of being a seven figure business owner. And I really want to talk about what happens when you reach all your goals. What happens when you reach the mountain top, that you never thought you would reach anyway?And what if you’re so focused on climbing it that you never asked yourself, what will I do when I reach the top? I'm going to break down the four levels of ambition that I've walked through and share those with you in hopes that this will be helpful to you as you see yourself scale and you see yourself go through this success journey. So if you're ready, buckle up and here are my confessions of being a seven figure business owner. In this episode you'll learn: What mindset you should have in place, once you've reached all your goals The four levels of ambition and what they mean for your business How my personal journey changed after I accomplished everything I set out to do Hope you enjoy!- Graham

Building a business is actually a lot of fun when you're starting out and you're just doing all the things that you like. But as you continue to grow, there comes a time when you realize there are things in your business that you don't like to do, or don’t need to do yourself in order to take your business to the next level. And yes, we're coming to the dreaded H word: hiring or help. Both are H words and they're both curse words in my book because I am a narcissist (probably 😂), and I am a self-reliant person and I don't trust people easily. But even I know just how important hiring is. And in every inflection point in my business, there's been a critical hire that has helped me not only scale, but have more impact and have more personal fulfillment and enjoyment in my business. So to help you out so that you can grow your business and truly love the work you're doing I brought on my good friend Jordan Raynor, who has had massive success scaling big companies and hiring talent. Jordan is not only a great friend, but he is a leading voice in the faith and work movement.He's written multiple bestselling books, including the Creator in You, Redeeming Your Time, Master of One, and Called to Create. And let me just tell you, Jordan is the real deal. Not only a brilliant thinker and educator, but a brilliant leader and entrepreneur and a brilliant marketer. In this episode, we break down how to make your first hire, who that should be, what to avoid, how to do the interview process, pitfalls and mindsets to get in the way of hiring good people and keeping good talent. So sit back, relax, and enjoy my conversation with Jordan Raynor!In this episode you'll learn: How to make your first hire a huge success Jordan's hiring process for finding the right talent for your business How to scale your business by creating the best team possible Hope you enjoy!- Graham

So at the end of last year, I did something kind of crazy.I killed off a high ticket mastermind product that was printing $180,000 a year in recurring revenue.It was one of my most favorite products. It was giving my students incredible results and I was having fun and obviously making great money doing it - and yet I killed it. In today's episode I'm going to walk you through why I killed that product, and then help you understand what is happening behind the scenes in making that type of decision. This will be a CEO mindset episode, and I've got three important lessons for you to help you make the big decisions in your business and make sure those decisions end up serving you the right way moving forward. Let’s discuss! In this episode you'll learn: How to navigate tough decisions in your business Why money can't be the sole guiding factor in your business How to set up your business for success, even when ending a profitable product Hope you enjoy!- Graham

Your website is your business store front. It says a lot more about you and your brand than you can say for yourself. So therefore it's critical that we get our website right, not perfect, but we get it right. So to help us out today, I brought on the show my good friend Jen Olmstead, who is a brilliant marketer and website designer.Jenn is the lead designer and co-founder of Tonic Site Shop, where she and her team make the world's greatest templates for the modern entrepreneur. And if you've been around the internet, you've probably seen tonics websites and designs for leading entrepreneurs like Jenna Kutcher, Amy Porterfield, Bossbabe, Chris loves Julia and a whole lot more. And in this episode, what we talked about was actually what should we be focusing on when it comes to your website? What should our websites include? And also, maybe more importantly, what doesn't matter when it comes to website building? And finally we broke down how you can present yourself and your online business to the world in the best way possible. In this episode you'll learn: What really should be the purpose of your website The smart hack to write your website copy Why your website headline is TURNING AWAY customers Hope you enjoy!- Graham ________________________________________________ Show notes:The Attract & Repel Guide:https://tonicsiteshop.com/attract-repel-guide

I'm a huge believer of not just building a business that you're proud of, that makes a lot of money and allows you to do the work you believe in, but also a business that allows you to own your time so that you are able to do the things you actually like and also have time to make an impact outside of your business with your family, in your community and doing things that give you life and energy. So when I come across anyone who's preaching that message, I want to scoop up that resource and apply it to my life and business to help me improve that concept even further. And a book that I just read is called ”Buy Back Your Time” by Dan Martell. I was able to get Dan on the show and we had an incredible conversation that you're about to enjoy.  Dan is an entrepreneur, multi eight figure entrepreneur, multiple times angel investor, he's become a highly sought after coach in the SAS industry after exiting three technology companies within a 10 year period. He's also an Ironman athlete, philanthropist, husband, and father of two incredible boys. I really enjoyed this conversation because the book is not only phenomenal, but it's very tangible. I know that after listenting to this, you will walk away with new nuggets of wisdom on time, life and business. So sit back, relax, and enjoy my conversation with Dan Martell! In this episode you'll learn: Why relationships are essential to business and how to build powerful networks How Dan's time and energy audit works and how you can apply it to your business  How to actually calculate when the time is right to hire a team member Hope you enjoy!- Graham

I'm hearing about a lot of uncertainty in the world. It's 2023. Either we are in a recession in the US or we will be one soon.People are tightening up their spending. You’ve seen all the headlines. There’s a lot of uncertainty coming from the public and the government as well. And so as business owners, the question we ask is how do we succeed and thrive in this context? Every year is different. There's some principles that are always true in business but others require fine tuning to fit the current season we’re in. But there’s one foundational truth that always stands its ground no matter the circumstance: uncertainty and business always go together. And so we need to figure out how to create certainty (in the areas we actually have control over) in uncertain times. Looking specifically at 2023, how can you and I, as content creators, coaches and online business owners - thrive this year in the middle of uncertainty? Here are three things that I am certain of will help you thrive and grow your business - even in uncertain times. In this episode you'll learn: Why uncertainty and business always go together How to create certainty in the areas that you can control How to kickstart this new year and create advantage for yourself and your business Hope you enjoy!- Graham

I want you to be successful beyond your wildest dreams. Not just in business, of course, but in life, in your relationships, in your accomplishments, in the things you're passionate about and the impact you wanna see in the world. Nobody wants to be unsuccessful, right? The question is, what is the best way then to become successful at whatever you set out to do? And while there are a lot of strategies we could talk about, and we could even start realistically by defining what success really is - I think there is one word, one strategy, that is the strategy to end all strategies.  There's one key that unlocks every door that we would ever hope to open up that leads to success. And I believe that key is humility. So get ready for an episode that might seem counter intuitive, but I believe this one concept will unlock so much for you and your business as we move into new year. Let’s jump in! In this episode you'll learn: Why we're constantly focusing on the wrong things as business owners What humility really is and how to make it your superpower How humility allowed me to scale my business beyond my wildest dreams Hope you enjoy!- Graham

This is the last episode of the Graham Cochrane Show for the year 2022, and so naturally I’m in a sort of ”end of the year" headspace. What I like to do at the end of the year is look back at the previous year, ask a few important questions, and look ahead to the next year, as most people do. But that kind of endeavour all boils down to which questions you ask. What I want to give you today are a set of five foundational questions to help you reflect on the past year. Five questions to end your year well, and to start your new year in the best way possible. This is a great time to reset your business and think about what you've done and accomplished, where your head's been at and what's coming up next. Depending on how you answer these questions might tell you a little bit less about how this year went and more about what you want to do or should be doing in the year ahead.The whole purpose of these five simple questions is to get you to see what really matters when it comes to your business. You can go through these questions in less than an hour, but I want you to ask them, I want you to answer them, and then I want you to take the right course of action - for yourself and for your business. In this episode you'll learn: Why it's so important to reflect on past events How to figure out how you can move forward in your business What has been holding you back this year, and how to remedy that for the coming year Hope you enjoy!- Graham

If you don't mind, I'll love to ask you a personal question. Are you working to build wealth or are you looking and working to build a life? What is it you're ACTUALLY working on? Anybody can go make money. Anybody can learn how to make a living online. It might take some work, but it's not that complicated, and we talk about it here all the time. But are you building a real life? Are you building true wealth? And wealth, if you think about it, isn't just money. There's something that I call the wealth triangle and it's nothing new, but it's this optimization of the three important currencies that determine how our lives go. The currency of money, the currency of time, and the currency of health. Money, time, and health. You don't wanna build a life around just one of those three things, or you won't have much of a life at all. So what I wanna do in today's episode is break down something very thought provoking around this concept of the wealth triangle and give you a refreshing take on all the work you're doing. As we wrap up this year and move into the new year, now is a great time to pause and ask yourself, am I building wealth, making money, or am I actually building a life that I love? In this episode you'll learn: What steps you need to take to build the life you want to live Why most people only fixate on the money side of things How add longevity and avoid burnout by focusing on the time and health aspects of this framework Hope you enjoy!- Graham

Today I wanna share with you one of the most helpful exercises you could ever do in your business to get super clear on who you're serving, what you're helping them accomplish, how to speak to them in language that it will be vivid and powerful for them to get them to take action - meaning buying your products, join your programs, come to your events - this exercise unlocks ALL of that! I stumbled across this while writing my book, ”How to Get Paid For What You know” and realized this process should be applied to everyone's online business, especially when you’re starting out!It's something that I call the Mentor Map and you’re going to get the step by step outline here today. This will be a great end of the year/ start of the year framework for you to implement that will give you clarity, confidence and move you to make a real impact with your business. Let’s dive in! In this episode you'll learn: How this framework allowed me to make an impact with my first book What you need to create the best customer journey inside your business The big questions most people skip, that will end up hurting their growth later on Hope you enjoy!- Graham

How should you measure success? When you have so many successful people, entrepreneurs, celebrities, actors, politicians who are miserable - what is success really? I have achieved more success than I ever thought would be possible for someone like me. And I still find myself discontent, frustrated, irritated, disappointed, and at worst, miserable. What is wrong with people like me and other ”successful people” that we look up to? Maybe you felt this yourself. Maybe you reached a goal that you thought would satisfy you and it didn't, and you wonder why.Maybe you haven't struggled with this and you're at the very beginning of your journey and you cannot wait to reach some goal of success because you know it's gonna fulfill you. And you're wondering, wait, am I missing something? Is there something I should be looking out for, before I chase my dreams? Today's episode's gonna help you out as we break down why successful people are so miserable so often, and how you can avoid that trap. Let’s dive into a real practical way to look at your success and make sure that you are measuring your success in the right way so that you'll be satisfied, you'll be happy, and you'll be able to continue to do great things in the world. In this episode you'll learn: What the best definition of success actually is How I've struggled with being satisfied with success, and what became the turning point for me Why it is critical to measure your success if you hope to build a business that thrives and survives Hope you enjoy!- Graham

As an online business owner, you're creating content, you're educating, teaching and in a way you're coaching, even if it's through a YouTube video or a podcast or a blog post. Direct, one on one coaching is actually one of the most powerful services or products you could offer your customers online.It's not the most scalable because it's limited to your time, but it's powerful in that the return of investment for your student is immensly high, because what could be more powerful and valuable to give than your undivided attention to that one person? Whatever role coaching has in your online business, you need to know how to coach. And I gotta tell you, coaching is a lot more than just giving advice. There's so much more that goes into powerful life changing coaching, no matter what your niche is. And so what I want to do in today's episode is share with you five specific traits that are so critical to making a deep impact with your clients through your coaching.  In this episode you'll learn: What the real difference is between good advice and life changing coaching How my views on coaching has changed over the years and why I continue to seek coaching myself How to know when you're making an impact with your clients through your coaching Hope you enjoy!- Graham

Starting a business has never been easier or more affordable than it is today. And I should know, I've started and built two seven figure a year businesses with just a laptop and less than $50. Over the last five years in coaching over 3000 clients in their entrepreneurial journey, I've seen firsthand how overwhelmed people can get. There are so many things they feel like they're supposed to do in the early days, weeks, and months and so they get caught up the non-essential things that ultimately doesn’t propel your business forward. And I should know this too, because this was exactly where I was when I started my first business. Your first 30 days of business are really important in the sense that this is where you lay your business foundation and prove to yourself that this is possible. Today I want to help you start your journey off in the right way and make sure you hit the ground running with your business during your 30 first days. In this episode you'll learn: What foundational components you need to have in place for your online business to thrive How to create momentum in your business during your first 30 days How you can avoid the pitfalls and mistakes most business owners make during their first 30 days Hope you enjoy!- Graham

I honestly believe that 80% of what is standing between where your business is today and where you want it to be revenue wise, impact wise and achievement wise - is the way you think.The marketing tactics, the products, the numbers, how the economy's doing, the team that you develop, all of that fancy stuff  likely only accounts for a mere 20% of your results. The biggest thing standing between what you want and where you are is your brain and your mindset. I've been coaching entrepreneurs for years now and there's always a mindset problem. I can basically tell whether they're gonna be successful or not, based off of whether they have a scarcity mindset or an abundance mindset. Now, these words might mean a lot of different things to a lot of different people, today I’m going to unpack it all for you.  By making this one flip, just one little change in your thinking, it’s going to unlock so much potential for you that's gonna allow you to then achieve all the goals that you have for your business. Let’s dive in! In this episode you'll learn: What negative effects you will experience by having a scarcity mindset How easy it is to tap into an abundance mindset and what amazing changes it will bring to your business Why your mindset is the foundation of you business success, and how to nourish and cultivate your mind for business moving forward  Hope you enjoy!- Graham

If you've built your online business the way I teach and you’re building it around content, lead magnets, an email list and you follow up with an email funnel - then you already have a system in place with new people joining your list every single day. If that's the case, why not try to maximize the revenue in that email funnel so that you can increase your income without having to go out and do a bunch of new crazy things?  There's a lot of money being left on the table in people's email funnels. And today I want to share five of the simplest things you can do starting today, to maximize the revenue in your already existing email funnel. Let’s dive in and maximize your funnel revenue! In this episode you'll learn: Why maximizing funnel revenue doesn't need to be a giant project The few things you're probably missing, that lead you to leave money on the table What you absolutely need to have in place for your funnel revenue to reach its peak Hope you enjoy!- Graham

So every year I play this game with myself and my business. I try to cut down on the number of hours that I spend in the business while keeping revenue the same - or better yet, growing it. Now, why do I do this? Am I a crazy person? No. I just want to know that I'm only doing what matters in my business and that I’m doing the work that truly matters, making sure I'm doing fulfilling meaningful work and above else, not wasting my time. Otherwise, why not be at home with my family instead of in the office working on random things? Today I want to give you the recipe. I want to start your journey of working less and earning more. And not only is it possible, it is actually easier than you think. Let me take you back and show you how I've gone from 30 to 40+ hours a week and barely making enough money to survive, to getting it down to around 5 hours a week and doing seven figures, almost multiple seven figures. If you could follow these steps and cut out one day of your work week or shave off 10 hours or 20 hours of your work week while maintaining or growing your revenue, would you be interested? If so, stick around and let’s start the your journey towards working less and earning more! In this episode you'll learn:  The key components to working less and how you can start your journey today  How working less can actually increase revenue by freeing up your time  How I was able to go from a 40 hour work week to working only 5 hours a week Hope you enjoy!- Graham   

When it comes to wealth building, we all have different approaches, different tactics, different strategies, and we're all in different seasons of life with different circumstances. You can get really into the weeds on the how and the what and all of the mechanism. But underneath all of that, I think you’ll find that no matter who you are, where you live, or what you're doing with your money - there are some foundational beliefs about money that are universal, that help shape successful people, who build wealth. And so what I wanna do in today's episode is share with you four of these foundational beliefs about money that I subscribe to, that I truly believe lead to greater wealth. My hope is that in today's episode, you'll latch on to at least one of them as a focus point for you to work towards. Let’s build some wealth! In this episode you'll learn: Why your beliefs about money are critical to building wealth How you can take simple measures to build wealth starting TODAY The no.1 thing that sabotages your wealth building - that we're all are doing! Hope you enjoy!- Graham

Morning routines. You either love 'em or you hate 'em. They have become super trendy over the years and I get asked a lot: Graham, what's your morning routine?Well today, I'm finally going to answer that questions. Up until now, I pretty much skipped over that question, I just haven't been interested in talking about it, partially because I don't think they're a magic bullet straight out the gate. But as a business owner going on his 13th year I've come to realize how critical morning routines are to how your day turns out.Morning routines may not be a magic bullet, but if you're looking to become more intentional, more productive and happy during your day - the morning routines are a great place to start (literally).I have tried everything under the sun when it comes to morning routines, but I think what you're gonna see in today's episode is something that's actually super practical and my hope is that it'll inspire you to figure out what helps you become the best version of yourself day in and day out. In this episode you'll learn: Why I avoided talking about morning routines for a long time How to tap into the power of a great morning routine What my morning routine is and how it has changed the way I run my business Hope you enjoy!- Graham

Subscribers. Followers. Likes. Dislikes - whether we like it or not my friend, whether we admit it or not, these are the numbers. These are the metrics that we clinging to, that we long for to give us credibility as business owners and as content creators. It's how we ascribe credibility subconsciously or consciously to other people. And these are what I would call vanity metrics.These numbers, in my opinion, do not represent credibility and have little to do with the credibility or the success of a person or a business owner. And so in today's episode, we're going to challenge this notion. We're going to challenge these metrics, since the reality is that they have no bearing on whether you are successful or not, and they should not be a marker that you look to for your credibility or success. And then also, they should have no bearing on whether someone else is successful or credible. And so we're going to encourage each other, to stop looking at these vanity metrics, for yourself and for other people to know whether you should follow them or like them or trust what they're saying. I'm gonna walk you through what really matters when it comes to your business success and your credibility.And I'm gonna share an interesting story that I think will tie all this together, and my hope is that you will leave this episode with a little more clarity on what to chase after and what to look for in your business and in others. In this episode you'll learn: Why we're drawn to vanity metrics and how they can harm us psychologically My personal interactions with vanity metrics and how I handle them nowadays 3 crucial things to look for when assessing someones success and credibility (and new's flash, it isn't vanity metrics!) Hope you enjoy!- Graham

I think one of the reasons we get into business in the first place is to have freedom, to be able to own our own schedule, own our time and to have flexibility. But sometimes, things don't really go as planned. There's that age old saying of trading your nine to five for a twenty four seven - which is the opposite of what we're actually after. And I get it, it's the hard reality of being responsible for all of it. A business doesn't turn off, just because you left the office. You can't clock in and clock out. This open door, can definitely become a slippery slope. I think we all want something that we're unfortunately not gonna get by default. We tend to overwork, we tend to just keep going at a pace, that if you're honest with yourself, you cannot keep up with. With the Graham Cochrane show, I'm trying to unpack what's behind all of this so that we can actually live the life we wanna live. In this episode, we're gonna talk about some of the hard things about why we have trouble putting a hard stop on our work. I'm gonna share the struggles Shay and I have had with this, and we're going to identify the four things, the four hidden driving forces, that tend to secretly drive us to hustle, to push, to grind, to not stop when we probably should stop. Let's discuss!In this episode you'll learn: Where the hustle mentality comes from and why it is so dangerous How we've struggled with stopping work in the past, and what led us to find new healthy habits and routines How working less and putting hard stops on work, can actually lead you to do better work and be way more strategic Hope you enjoy!- Graham

So my wife, Shay and I are both business owners and we have two daughters. And combining those two big categories of your life is a constant juggling act. Both categories of our life seem to demand a lot of our tension, time and intentionality. So one of the questions that we get a lot, is how do you balance the two as a couple and as a family? How do you try to both be high performers, have big goals and chase your dreams, and at the same time try to raise a family and have a thriving marriage? The short answer is we don't do it perfectly and we're in counseling, so we're working on this stuff. But what we thought we would do in today's episode is actually share with you, four commitments that we have made to each other and to our family that help us allow our businesses and family to flourish. They're not perfect, but they're things we've really held tightly to and have allowed our two categories to flourish. So in today's episode, we're gonna share those four commitments, and bring you behind the curtain in terms of how we think about family and business. We hope that maybe one or two of these might inspire you or give you some ideas of what you can do, whether you're married or single or have a family, to make sure that both your home life and your business life are flourishing. Let's dive in!In this episode you'll learn: Why family and business needs to coexists and how what kind of mindsets we have developed Our most challenging aspects of running a business while raising a family How we use each others strengths to continue to move forward, even when the going gets tough Hope you enjoy!- Graham

As far as I know, there are only three things that every human being on planet earth has to interact with on a regular basis, or at least at some point in their life.  Number one: other people, number two: your own health and number three: money. Money is one of those pervasive topics that we all have to deal with and especially business owners. And here's the problem. If you are applying everything that I'm teaching here, week in and week out and doing it, you will build wealth. You will make more income. You will have more money to manage, and that won't help you, if you don't know what to do with that money. Now I've covered a lot of the what to do's before, but today I want to cover the five biggest money mistakes that I see business owners making. Let's unpack these mistakes, not to shame you, but to just clean up a little bit of a mess so that you can have a healthier financial base so that you can actually go out and live that life you wanna live and enjoy the money that you have. In this episode you'll learn: What mindset shift you need to make in order to see financial wealth long term Why these 5 mistakes will cripple your wealth growth and always have you working up hill How you can make tiny adjustments to your money management that will set you up for wealth building big time Hope you enjoy!- Graham

►► Grab Jason Feifer's Book - Build For Tomorrow → https://www.grahamcochrane.com/jasonfeifer What do you do when everything in the world seems to be changing at a crazy rapid pace?How do we know that the career we've decided to follow or the business we've built is the right business and it can sustain all the change that's coming down the pike?This is a real problem that we face, especially when you put on the pressure of being a business owner and running your own company, it feels like it is on you to predict what's gonna happen down the pike.And we're all freaking out - but I'm here to help you out. 've brought on an amazing guest this week to break this concept down: Jason Pfeiffer.He's the editor in chief of 'Entrepreneur Magazine', who has a great perspective on this because he gets to interview the best of the best in all areas of life. People who are literally successful at business building, creating and making impact in the world. And I brought him on to discuss his new book that just dropped: Build for tomorrow: An action plan for embracing change, adapting fast and future proofing your career.I love this conversation with Jason as we break down what he calls the four phases of change and much much more!Hope you enjoy!- Graham

So honestly, I don't wanna talk about the recession anymore.It's all over the place and everyone's freaking out. I don't want to freak you out - I want to HELP you out. So today I'm going to do just that, by bringing on a special guest.  When it comes to the recession, I hear all the whispers, all the doubts, all the fears. And where most people talk about holding on to every cent you have - I'm going to go in the complete opposite direction. I'm going to bring on my wife Shay Cochrane, and talk to her in front of you about our recession plan - which centers around giving more away. Shay is a multi six figure business owner in her own right, and know's a ton about this subject as we've navigated through times like these together before - while always keeping a focus on giving (even when we literally had zero to give!). We have these conversations around the dinner table. So what we wanted to do was bring you basically into our dinnertime conversation, as we break down what we're doing in light of the coming economic turmoil and how giving relates to all of that - so that you can build a business focused on giving as well. All the details on why are in this episode. Let's dive in! In this episode you'll learn: Why me and my wife think giving is the best mentality to have during trying economic times What financial strategies we are putting in place in order to give more How we think about giving from a business and spiritual perspective Hope you enjoy!- Graham

Earlier this year when I launched my book “How to Get Paid for What You Know”, I met Stephanie Lee (out of serendipity!) and hired her to help me with my book launch. Stephanie is a media strategist and founder of Clout Monster, where she teaches creators how to get press and use it to grow their authority and business. We’ve been working together since, and she’s been so pivotal in helping me land these media features and explore new areas of growth. So for the first time ever, I’ve invited her on the podcast to chat with me about media, how we approached media strategy for myself, and how media could help your business (yes, even if you’re just starting out and have no idea what you’re doing). Stephanie is one of the rare people who lives in both the world of media and online businesses, and knows exactly what you need to make a huge impact. Here’s what we talk about on the podcast. Why even bother with media? We break down how focusing on media can actually help you grow your biz (and it's not for the reason most people think) A key related business lesson from a tiny ramen shop in Japan  3 ways to come up with a media-worthy story that will catch an editor’s attention You might think, “Oh, I’m not ready for press and being ‘out there!’” Trust me, you're probably more ready than you think. When I first worked with Stephanie, I knew I had to challenge myself to get uncomfortable and push beyond what I already knew. Luckily, Stephanie made it all seem so simple and straightforward, so even if you don’t feel ready NOW, what you’ll learn from her will change the way you look at your business.  I am so excited for you to dig into this episode! Hope you enjoy!- Graham P.S. Also, I recommend checking out Stephanie’s newsletter, where she gives expert tips and insights on getting featured in top-tier media and generally helpful advice that applies to biz and entrepreneurship. I don’t save a lot of emails in my inbox, but I definitely have some of her emails saved because they’re THAT good!   Try out her newsletter!   (If you listen to the end of the episode, she has a special bonus for listeners too.) 

So summer's over and it is time to get back to work, my friend. I always say that September is like January junior. It is a great time to get back and get focused. But maybe you are still suffering from the summer slump, and you’re asking yourself questions like: do I really have to work on my content? Do I really have to put out another piece of content for people that's free? Do I really have to interact with my customers? Do I really have to open my inbox and answer emails?  I feel you, I’ve been there. But friend, if you're asking these questions, it is a major red flag. Not that there's something bad, broken or wrong about you, but it’s a signal that you need to grow in the area of mental toughness. That is what allows you as a business owner to stay in the game long enough to see the rewards that you so desperately want to see. Today I want to walk through five ways to become more mentally tough. And my goal for you real simple: pick one, find one of these areas that you realize, this is what I got to work on this week and I think it'll be game changing for you. Let's dive in! In this episode you'll learn: What mental toughness really is and why it so important for you as a business owner How mental toughness impacted my business in a huge way Five simple and easy ways you can improve your mental toughness TODAY  Hope you enjoy!- Graham