The Graham Cochrane Show

One of the legends in the online business space, Pat Flynn, says that online courses are dead. This is the end of selling information. It's the end of info marketing as we know it. And he has a pretty convincing case. But I completely disagree. Check out Pat's video here: https://youtu.be/BMndJYa_KbM?si=N4XvUwlAwM4rYRFC

I believe if your relationships are healthy, the rest of your life will be healthy - especially your business! And the reverse is true. If your marriage is falling apart, it's really hard to have the creativity, drive, and passion to win at business. Today I've brought on my friend Kathryn Gordon, Wall Street Journal bestselling co-author of "Relationship Grit" to unpack the secrets to a thriving marriage, what to do when there are two powerful personalities in a relationship, and the power of generosity in relationships.

If I'm being honest, this is an announcement I didn't really want to make, but here we are. I am quitting my 52 book challenge and I wanted to let you know about it for a couple of reasons.

One of the biggest and most popular content creators on planet Earth, Alex Hormozi, has made a major shift in his content strategy, moving away from short form content and highly edited content. And we have to talk about it. What we're gonna do in today's episode is unpack his announcement that he posted a couple of weeks ago about his major shift and where he's taking his content and why it's strategic and why I think you need to pay attention. I'm gonna unpack three lessons when it comes to content marketing that's working today that if you're a business owner, you need to understand.

Success doesn't begin with our actions it begins with our minds. Today I sit down with my friend (and author and business mentor) Mike Zeller. In this deep dive we cover how our identity and beliefs shape our actions and outcomes, why rewiring the subconscious mind is essential for personal growth and success and how visualization and alter egos can help create new neural pathways.

Could it really be that the secret to success is giving? Oh man, you better believe it is. Today, my friend, in the 52 book challenge, I am unpacking my number one most recommended book of all time. That is The Go Giver by Bob Berg and John David Mann. I absolutely adore this book and it's a little book you can read in about an hour. It's a parable. Everyone should read it, no matter if you're in business or not.

Most people who want to grow their business are looking for a strategy or a hack or some kind of system that they could put into place that will take their business to the next level. Very few people stop to think about the fact that their business is actually limited by their mindset and that they actually self-sabotage. To put it bluntly, you are the ceiling to your own business. In today's episode, what I wanna do is share with you five limiting beliefs that are likely holding back your business. You may not be dealing with all five, but I guarantee you, you're dealing with at least one of these. If you can dismantle one or all of these limiting beliefs, you remove the ceiling, and then your business can naturally grow and expand, because you're probably the bottleneck, my friend. Let's discuss.

The wait is officially over. Pre Order Graham's new book Rebel and get $300 worth of instant bonuses: https://www.grahamcochrane.com/rebelbook I am announcing and allowing you to pre -order my brand new book, Rebel: Find Yourself By Not Following The Crowd. In today's special announcement episode, I'm gonna peel back what's inside the book, how you can pre -order the book, including some incredible free bonuses you can get immediately, and why I wrote this book and most importantly, how it's going to help you!

Have you ever had this experience where some days you just feel on top of the world, confident, clear, and you're running hard after the things that matter to you, and then a moment later or the next day, you feel completely discouraged, completely down, and you're doubting everything about your existence? Today's book in the 52 Book Challenge, "The One Truth" by Jon Gordon breaks down why this is happening, what it takes to fix it, and how we can better understand our own mind so that we can actually achieve the things that I feel like we're designed to achieve. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=qVus-Pjlu20tBHEy

What's the secret to writing a book that requires little to no marketing to sell hundreds of thousands of copies and put millions of dollars in your pocket? That's what we're talking about today. Today's book on the 52 Book Challenge is Write Useful Books, A Modern Approach to Designing and Refining Recommendable Non -Fiction by Rob Fitzpatrick. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=jNxCzvLdNZ6n-5KC

Last year I made $30,000 selling a product that didn't exist. And then a few months later I made an additional $100,000 in a period of five days selling the actual product once it came out. Today I wanna unpack how to do just that - to sell your online course before you create it and why, more importantly, would you wanna do such a thing?

I've been sent to give you an urgent message. Please stop paying attention to what your competition is doing. Literally, you need to ignore your competitors because your business's success depends on it.

When I see a book that says "world -class entrepreneurs can achieve more by doing less" as a subtitle, you know I'm all in. Book 15 of the 52 book challenge this year is 10X is Easier Than 2X by Dan Sullivan from Strategic Coach and Dr. Benjamin Hardy. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=o9B2lq1Ve9yDYDZ3

Starting a business is one thing. Scaling it to seven figures of income a year and beyond is an entirely different thing. The world will tell you to push harder, just do more of what you're doing, but eventually you'll tap out. So there's got to be something different to reach those numbers. And the reality is it's not just actions, it starts with different mindsets. And so in today's episode, what I wanna do is unpack seven mindsets that I've curated over the last 14 years. Seven mindset shifts that are important for you to make in order to get over that hump, whether seven figures is the goal or multi -six or eight figures, whatever it is, these are seven growth mindsets that I've stumbled across, fought for, and have slowly figured out. Check out our new Family Goals Podcast https://www.familygoalspodcast.com/ This week, to celebrate the launch, we are giving one lucky winner $2,000 toward a family vacation! To be entered to win, simply help us spread the word about the podcast by completing the following steps: - Subscribe to the show on your preferred platform (Apple, Spotify or YouTube). - Rate the show and leave a review on Apple Podcasts. - Share an episode on social with a link to the show. - Send us an email to [email protected] with screen grabs showing that you completed all 3 entry criteria. All three entry criteria must be completed to qualify. We will randomly draw and announce a $2,000 winner this Friday April 12th!

How you start your day matters because it's the only part of your day that you actually have control over. Think about that. It's the only part of your day you have control over. So why not take control of how you start your mornings? And that's the premise of The Miracle Morning by Hal Elrod. The not so obvious secret guaranteed to transform your life before 8 a .m. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=Sz3CWCqYZp15DOT_

So I just took 60 days off of work. That's right, I've been gone for 60 days and maybe you didn't even notice. That's okay, I still love you. But on this episode, I wanna talk about why I took a two month break, what the heck happened while I was gone, why I haven't been posting these episodes in the last 60 days and the good and the bad and the ugly of what it looks like to take a two month sabbatical. At the end of the episode, I'm also gonna walk you through three simple steps that I think you can use to apply to yourself to create your own sabbatical experience, even if you feel like time is short and you couldn't even get away for longer than a few days.

What is the secret to a great marriage? What does it take to not only stay together, but to grow deeper and deeper in love and have more and more joy and satisfaction and fun and deep friendship in your marriage? That's the question I think every married person should be asking. My second relationship book this year in the 52 Book Challenge is another marriage one. It is The Go -Giver Marriage by John David Mann and his wife, Ana Gabriel Mann. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l_DfpokYWFMEkbLs

Are we missing the point of money? Are we saving too much and not spending enough on the things that matter? That's the premise of this week's book, Die With Zero by Bill Perkins. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=SN8F_Y9kcSehhtW1

Plenty of people will tell you to follow your dreams. Few people will be honest about just how hard it will be. Today I unpack book 11 in the 52 Book Challenge, the legendary book from Paulo Coelho, The Alchemist. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=exghd7eq-Can316V

Can you really change your life in just 5 seconds? That's the premise of Mel Robbins' hit book The 5 Second Rule. Based on the latest brain science and habit forming psychology, this simple rule can help you improve just about every area of your life. Let's unpack my biggest takeaway from the book! The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=NcjZCDApwK0hMJDn

If you're an entrepreneur or a high achiever or an ambitious person, you might struggle with happiness because you're always chasing the next thing. And I know this from experience.This is the story of my life. And so today's book in the 52 book challenge, The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy, we need to unpack this most important issue. This is probably one of the most helpful and honest books I've ever read for entrepreneurs and high achievers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=6sjfSIaV9JOzaIsG

What is prayer? How does it work? Am I doing it wrong? These are questions that many Christians have had and many people of all kinds of faiths have had. And in today's book, in the 52 -book challenge, book eight, we're going to talk about prayer as unpacked in the book If You Will Ask by Oswald Chambers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=UbSEfzp7IzJ11VUX

I think communication is the most powerful skill you can have because this whole world revolves around people. And the better you can communicate with those people, the better your life will be, whether you're a leader, a speaker, a content creator, or you just interact with humans from day to day. Improving your communication can help a ton. So that's why I dedicated an entire category of the eight categories of books to communication. And today's book is the 16 Undeniable Laws of Communication by none other than John C. Maxwell The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=OQ34_OaiuFInS4Os

If you've ever struggled with writer's block or creativity block or just that inner struggle to bring something to life in the world that you want to see (whether a business, a new workout routine, a new relationship that you know you should pursue) this book is for you. Today in our series of the 52 Book Challenge, we are talking about book six of 52, The War of Art by Steven Pressfield The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l0WqrbEMJEESNCsv

In this conversation, Graham Cochrane interviews Justin Roethlingshoefer about the importance of health for entrepreneurs. Justin shares his early interest in health and how it led him to start his company, Own It. They discuss the meaning of 'Own Your Different' and how it applies to client services. Justin also shares his journey of resisting conformity and stepping into a bigger world. They explore the mind-body connection and the importance of taking a holistic approach to health. Finally, they discuss practical steps that entrepreneurs can take to handle stress and improve their overall health. In this conversation, Justin Roethlingshoefer shares insights on health and productivity. He emphasizes the importance of hydration and movement, recommending drinking half your body weight in ounces of water and engaging in deliberate exercise daily. Justin also discusses the significance of intentional preparation, highlighting the need to build baseline habits and identify controllables. He emphasizes the value of taking time for oneself and engaging in activities that bring joy and rejuvenation. Additionally, Justin explores the productivity benefits of self-care, including meditation and breathwork. The conversation concludes with Justin sharing his golden rule: prepare yourself for what's already prepared for you. Takeaways - Health is crucial for entrepreneurs to create a life they want to live and be able to serve others effectively. - Resisting conformity and embracing a bigger world can lead to personal and professional growth. - Taking a holistic approach to health, considering the mental, physical, spiritual, and emotional aspects, is essential for overall well-being. - Practical steps such as prioritizing sleep, nutrition, self-care, and mindset can help entrepreneurs manage stress and improve their health. Drink half your body weight in ounces of water daily for proper hydration. - Engage in deliberate exercise for at least 30 minutes a day. - Build baseline habits and identify controllables to maintain productivity. - Take time for yourself and engage in activities that bring joy and rejuvenation. - Invest in self-care practices like meditation and breathwork for increased productivity. - Prepare yourself for what's already prepared for you. Pre-order Justin's new book "The Power of Ownership" https://thepowerofownershipbook.com/

What separates a healthy marriage from a miserable one? In this book review, Graham Cochrane discusses 'The Four Habits of Joy-Filled Marriages' by Marcus Warner and Chris Coursey. The book explores how brain science can be used to improve marriages and create a stronger emotional, spiritual, and physical connection. Cochrane highlights the concept of joy as the most powerful motivator in life and emphasizes the importance of shrinking the 'joy gap' in a marriage. The book provides four habits to build joy in a marriage, including playing together and listening for emotion. Cochrane concludes by recommending the book as a quick and actionable read for anyone looking to improve their marriage. Takeaways - Joy and joyful attachment are the most powerful motivators in life. - Love is attachment, and the more joy you build into your marriage, the stronger and more connected your love will be. - The 'joy gap' between moments of joy in a marriage can lead to pessimism, distance, and a vicious cycle of negativity. - The four habits to build joy in a marriage are: playing together, listening for emotion, appreciating daily, and nurturing rhythm. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=7wjaNzIhPdwNQmEh

I became a net worth millionaire at age 35. I'm a pretty average guy with pretty average investment knowledge, but I've put it to work and I think that's the good news. In today's episode, what I want to do is share with you the three places you must be investing. I'm going to give you specific details and then open the door wide for you to pick and choose from the sub investments within these three, as you'll see. Once you understand the three places you should be investing your money and the order in which you should invest them, things will continue to snowball for you in the right direction. If you're not already a millionaire, you will be soon. And if you already are, your next million will come faster than imagined. So let's unpack the three places you should invest your money and in which order.

Money and personal finance is usually thought of as a numbers thing, a math thing, no behavior required. In fact, you should keep your emotions out of it and just follow the numbers. That sounds nice, but in reality, if you've had money and dealt with money, you've realized that success with money is predicated more on your behavior, more on your psychology. And so today's book in the 52 book challenge is the Psychology of Money by Morgan Housel. Here is my biggest takeaway. Book 4 of 52 in my 52 Book Challenge. Find out more here: https://youtu.be/h3Fo9P4-su0?si=1t5AbzpX3xWlACQD

In this conversation, Graham Cochrane interviews Amanda Han, a tax advisor and expert on tax advice for business owners and real estate. They discuss Amanda's journey from working for other firms to starting her own business, the challenges and rewards of working with her husband, and the importance of involving children in business and financial education. They also talk about Amanda's collaboration with Brandon Turner and BiggerPockets, the dangers of misleading tax advice on social media, the tax benefits of running your own business, and the advantages of investing in real estate from a tax savings perspective. In this conversation, Amanda Han discusses the benefits of real estate investing, including passive cash flow and tax advantages. She also explains the pros and cons of syndicated real estate and the tax implications of syndicated real estate profits. Amanda emphasizes the importance of diversifying investments and highlights the tax benefits of charitable planning. The conversation concludes with Amanda sharing her golden rule of imparting confidence to her children. Listeners are directed to visit Amanda's website for more tax resources and to connect with her on Instagram. Takeaways - Consider starting your own business to take advantage of tax benefits and build additional sources of income. - Involve your children in your business and financial education to teach them valuable skills and create quality time together. - Be cautious of misleading tax advice on social media and seek advice from qualified professionals. - Explore the tax benefits of running your own business, such as deducting business expenses and investing in retirement accounts. - Consider incorporating real estate into your investment strategy to benefit from tax advantages like depreciation and tax-deferred appreciation. Real estate investing offers passive cash flow and tax benefits. - Syndicated real estate can be a good option for those who don't have time to manage their own properties. - Syndicated real estate provides tax benefits similar to owning a property directly. - Investing in other asset classes, such as stocks or businesses, can help diversify income and reduce risk. - Charitable planning can provide significant tax write-offs and benefits. Imparting confidence in oneself is a valuable piece of advice for success. Visit Amanda Han's website https://www.keystonecpa.com/ for tax resources and connect with her on Instagram @AmandaHanCPA

My golden nugget takeaway from The Ruthless Elimination of Hurry by John Mark Comer. Book 3 of 52 in my 52 Book Challenge. Find out more here: https://youtu.be/h3Fo9P4-su0?si=9tV6UJi9Hobw5dpr

Do you actually even need a weekend? Well, according to one of the most successful and popular business owners and content creators today, Alex Hormozi, weekends are for the mediocre masses. Oh, you knew we had to discuss this. Let's unpack it.

My golden nugget takeaway from Man's Search For Meaning by Viktor Frankl. Book 2 of 52 in my 52 Book Challenge. Find out more here.

If you want to grow your business, you need to be on YouTube. So to help I wanted to bring on one of the all-time YouTube experts to the show to help you unpack it even more. It's my friend Sean Cannell from Think Media who has one of the best YouTube channels out there on online video, both in how to get started and what kind of content to create, and then the tools and the ways to make your videos look and sound good, he's got it all. In this episode - Sean unpacks what you need to consider with YouTube going into 2024, - Why subscribers no longer matter, consumption does - And the most important things you should focus on when getting started on YouTube to get traction Check out the free web class - "The One YouTube Strategy That Generates 122,490+ Views Per Day" http://GrahamCochrane.com/sean Sean's Channels: https://www.youtube.com/@ThinkMediaTV https://www.youtube.com/@UCKegeYEy0lJxpkjWRthaRMw My episode on Sean's Think Media Podcast: https://youtu.be/-TP64C6pWPM?si=2cM-fvNRyE70K6uz

My golden nugget takeaway from The Dip by Seth Godin. Book 1 of 52 in my 52 Book Challenge. Find out more here.

Have you ever heard the phrase, "new year, new you?" This is the year that I'm gonna be the financially smart version of me or the healthy version of me or the kinder husband version of me. Friend, can I just encourage you, this year don't try to find the new you when you don't even know who the real you is. Takeaways - Don't focus on being a 'new you' in the new year, focus on discovering the real you. - Living out of alignment with your true self can lead to frustration and dissatisfaction. - Being the real you brings more satisfaction in life, more success in business, and allows for greater service to others. - To discover the real you, explore your dreams, create a vision for your life, and identify your values. Also, join me this year in my 52 Book Challenge where I'm reading a book a week. Check out my reading list here: https://www.grahamcochrane.com/52books

Can you read a book a week? In today's episode I'm introducing you to the 52 Book Challenge, where I aim to read 52 books in a year. Want to join me? Here is my current reading list (updates coming): https://www.grahamcochrane.com/52books

I’ve always believed generosity was supremely underrated. There’s something about givers that makes them attractive. There’s something about giving that is magnetic. If you’re a giver, people are just drawn to you. Think about it. The most generous person in your world, what do you think about when they come to mind? It’s probably someone you really admire and want to emulate. This isn’t just a great way to live your life. It’s also a great way to build your business. The truth is, being more generous is a great way to get more clients, increase retention and cut through the noise. In an effort to bring a bit more generosity this holiday season, I decided to bring John Ruhlin onto the podcast. John is the author of the book “Giftology”, and he’s an expert on how we can use generosity to maximize what we get out of our business. So if you’re looking for a strategy that will not only put more money in you pocket, but make you feel good in the process, make sure to give this episode a listen. In this episode you’ll learn: -How John gives gifts strategically. -How to deepen relationships with giving. -The best methodology for gift giving. -And much, much more.

The end of the year is right around the corner. Some people will take this time to celebrate and enjoy the holiday festivities. And while enjoying holiday time with your family is a great thing, you also must do other things if you want to start the new year on the right track. One of the most profound things I do every year is a year-end review. It's a time where I get away from all distractions, go to a beautiful place where I'm inspired, and reflect on the past year. This is a great time to lean into gratitude and reflect on the wins of the past year (we all have them, even if this year was tough). This is also a time where you can see what changes you need to make to make sure next year is even better. So if you want to make sure you start 2024 on the right foot, make sure to give this episode a listen. In this episode you'll learn: -How to do an end-year review. -The 3 things to focus on to make 2024 great. -The questions I ask myself to focus my review. -And much, much more. Enjoy!

More people are afraid of public speaking than dying... Did you know that's actually true? It's like most people have this primal fear of getting up in front of people, talking, and things not going well. But the thing is, even if you're terrified of speaking in public, it's one of the best skills you can learn on your entrepreneurial journey. Being able to communicate effectively, whether on stage, online, or in person, impacts your business more than almost any other activity. Those who do this well almost play the business game on easy mode. While people who struggle with this aspect routinely find themselves hitting roadblocks. That's why I decided to bring on Christy Wright for today's episode. Christy is a master public speaker and helps entrepreneurs communicate their message more effectively. So if you want to learn the most important skill of entrepreneurship, make sure to give this episode a watch. In this episode you'll learn: -Christy's secrets for mastering communication. -How to improve you communication on any platform. -The biggest mistakes speakers make. -And much, much more!

Being able to sell is the most important skill in business. If you’re not confident in your ability to persuade people, it’s paramount that you learn to develop the skill fast. Because being sub par at sales is the fastest way to lose people who would otherwise be great customers. However, if you’re someone who does have the ability to persuade. You have a powerful skill that almost allows you to print money. And any product or service you sell will be much easier to move considering you know exactly how to position it to people. I used to struggle with this skill. Earlier in my career when I started my first business, I had no idea what I was doing when it came to selling. That’s why I decided to record this episode. Because in it, I have 3 questions you can ask yourself that will help you sell anything. So if you’re ready to finally get a grip on the sales process, you should definitel give this episode a watch. In this episode you’ll learn: -3 questions you should ask yourself to sell more. -The big mistakes people make when selling. -How to get clear on what problem you solve. -And much, much more. Enjoy!

A lot of people don't really understand generosity. It's looked at as something you do exclusively for others without gaining much benefit yourself. With this understanding of generosity, it's not surprising why many people don't find themselves being generous often. However, when you truly understand the power of generosity, you'll never look at life the same way again. Being generous has profound impacts on both the giver and receiver. And those who behave more generously often live more successful lives. Obviously, I'm big on generosity (I did a whole TedX talk on the subject). But I wanted to dive deep on the science of the subject so I decided to bring Dr. Nicole Roberts on today's episode. Dr. Roberts is the author of the new book "Generosity Wins". Her book covers every aspect of generosity and why if you want to have a satisfying life, it's a trait you need to cultivate. I'm really excited for this episode so make sure you give it a listen and take notes. In today's episode you'll learn: -Why generosity is a superpower. -How to be generous to yourself. -How the benefits of generosity compound over time. -And much, much more. Enjoy!

Most people never reach the level of success they want. There are many reasons for this. A lack of work ethic. Skill deficits. Not having technical know how. The list goes on and on. But in my years of experience building a business, I've found the most common reason why success avoids most people is simply because... They don't know success has levels. 4 levels to be exact. And if you fail to understand the 4 levels of success and what changes you have to make to get to the next level, you'll continue to hit that dreaded glass ceiling. Never knowing why you can't make it past that point. That's why in today's episode, I'm going to go over each level of success and tell you exactly how to make it through each level. After this episode you should be able to identify which level you're at and what you can do today to start making progress toward the next level. So if you're ready to finally reach a level of success you've only dreamed of, definitely make sure to take notes on this episode. Because we're going to dive deep. In today's episode you'll learn: -Why you have to change your approach if you want bigger wins. -Why focusing on tactics will hold you back in the long run. -The price you'll pay for copy and pasting someone else's strategy. -And much, much more. Enjoy!

Building your small business will come with many challenges. And unfortunately, many small business owners crumble under the pressure. Economic conditions, external factors, and market changes are all things that can threaten your business at any time. If you're not prepared to weather these storms, they can ruin your business before it even gets off the ground. It doesn't have to be this way. In fact, many small business owners have built their business in a way that protects them from these types of issues. Some even thrive during trying times. The question is, how can you build a business like the ones that seem to grow even with all odds agains them? That's exactly why I decided to bring Donald Miller onto today's episode. Donald is the author of many popular books like "Building a Storybrand" and his recent book "How to Grow Your Small Business". In today's episode, he shares his 6 steps for building a thriving business in today's time. That's episode is chocked full of value. So if you're a business owner, or plan to start your own business one day, this conversation with Donald will do more for you than getting an MBA. In today's episode you'll learn: - Why Donald decided to write his new book on small business now. - His 6 steps to build a thriving small business. - How Donald applies the 6 steps to his own thriving businesses. -And much, much more. Enjoy!

There are plenty of online courses nowadays. This may lead some people to believe that getting into the online courses space is a bad idea. The assumption being that the space is too saturated to really make a profit. But nothing could be further from the truth. I truly believe that we're still early in the online course wave. And there's plenty of opportunity for people who have something valuable to teach to their audience. That's why in today's episode, I'll unpack my 5 reasons for why I believe online courses are here to stay. So if you're on the fence about whether or not you should launch your own course, you should definitely give this episode a watch. In this episode you'll learn: -Why I believe we're still early in the online course game. -Why free information cannot compete with courses. -What your course needs to be able to sell in today's time. -And much, much more. Enjoy!

We're all going to have to deal with challenging people in our life. Whether it's a business partner, co-worker, or neighbor, these people exist. And if you don't know how to engage with them in a way that leaves you unscathed, you're going to be in for a rough time. No one knows this better than Rebecca Zung. Rebecca is the worlds foremost expert on negotiating with narcissist and she's helped many people see the light with her book "SLAY the bully". I invited Rebecca on today's podcast not only to talk about her process for dealing with narcissist. But also to talk a bit about how she's been able to successfully pivot so many times in her career. So if you want to learn how to deal with difficult people (or want to know how you can model Rebecca and pivot yourself), you should definitely give this episode a listen. In today's episode you'll learn: -Rebecca's entire SLAY process for high-stakes negotiation. -Why Rebecca decided to leave her successful law career and start a YouTube channel -The mindset to adopt to successful pivot in business. -And much, much more. Enjoy!

Too many coaches are afraid to raise their prices. Listen, I get it. Raising your rates can be scary and a guaranteed trigger for imposter syndrome. But failing to charge what you’re really worth will put you in a worse position over time. The truth is, by not raising your coaching prices you’re leaving a lot of money on the table and making it harder to reach your revenue goals. Trust me friend, charging high ticket prices for your coaching offer is not as difficult as you think. I’ve taught many students how to do just that. And if you have a simple process to follow you’ll quickly learn that raising your prices is something you should’ve done ages ago. That’s why in this episode, I explain exactly how to raise your coaching prices the right way. So if you want to learn how you can dramatically increase your income, I highly recommend giving this episode a watch. In this episode you’ll learn: -How to raise your prices (the right way). -Why many coaches fail to raise their prices. -Why now is the perfect time to raise your rates. -And much, much more! Enjoy!

Are you happy in your business? It might be surprising to hear, but many entrepreneurs would answer “no” to the above question. Which can be baffling considering how much time we spend working endlessly to become successful. But once we achieve what we set out to achieve, we can easily be left feeling empty. Trust me friend, this is not an emotion you want to experience. And it’s not even the only negative emotion that can be tied to success. There’s burnout, overwhelm, anxiety, and a long list filled with emotional experiences that even the most successful among us have to contend with. The question is, how do we avoid it? Well, that’s the reason why I invited Cary Jack onto today’s episode. Cary is the host of the “Happy Hustle” podcast where he reminds listeners to enjoy the journey of building their business instead of focusing on the destination. In my conversation with Cary I go deep on just how he’s been able to avoid the above emotions and instead live a life of joy and fulfillment. So if you want to experience the same, I highly recommend giving this episode a listen. In this episode you’ll learn: How Cary avoids burnout (and how you can too). How to use the 10 alignments to get your life back on track. Why Cary thinks being in nature is a hack to experiencing more joy. And much, much more. Enjoy!

There’s a common misconception circulating about solopreneurs... The idea that solopreneurs can go it alone without any assistance or resources is entirely untrue. Take it from me. I've had to shift this perspective for many of my students. While embarking on the solopreneur journey can be an incredible experience, there are certain essentials needed to excel in this game. With a solid foundation as a solopreneur, scaling becomes much more achievable, and you can finally reach those revenue goals you've always aspired to achieve. You might even find yourself working just 5 hours a week, like me (if that's your choice), and crafting a fulfilling life. However, without building this foundation, you'll remain one step away from that breakthrough, unsure of why you haven't reached it yet. That's why I've dedicated today's podcast episode to the three crucial elements every solopreneur requires. Trust me, mastering these three aspects will revolutionize your entrepreneurial journey. So, if you're determined to navigate your solopreneurial path the right way, be sure to tune in to this episode. In today’s episode you’ll learn: -Why having a community is a great way to stay motivated. -How to use digital tools to save you time, energy and money. -My A.C.E formula for supercharging your business. -And much, much more. Enjoy!

There’s a huge problem with most business advice…   It’s something you won’t hear a lot of success gurus talk about. But most business advice nowadays seems to be all the same. Going down YouTube rabbit business rabbit holes may expose you to different personalities, but you’d be hard pressed to find a novel idea among them.    Now this isn’t  necessarily a bad thing. You often hear cliches because there’s truth to them. However, the problem here is that not everyone in business has the same goals or wants the same outcome. So there definitely should be some diversity of thought.    Which is why I brought Codie Sanchez on today’s podcast episode. Codie has an amazing newsletter called “Contrarian Thinking”. And on it she does exactly what the name suggests – teaches you how to think differently from the masses. One way she does this is by exposing just how profitable it is to start what she calls a “boring business”.    Codie owns multiple businesses such as car washes, laundromats, ice dispensers, etc. And by doing this, she’s created a nice living for herself. So if you want to learn how you can leverage boring businesses to create wealth for you and your family, make sure to give this episode a watch.    In this episode you’ll learn:  Why Codie believes a boring business can free you from the rat race. Easy ways for you to make a boring business profitable.  Her exact process for finding these businesses and turning them around quickly.  And much, much more.    Enjoy!

I do the complete opposite of most other business coaches. Many of them focus on hustling. The idea is if you want more money and success, you should sacrifice sleep and passions until you achieve that goal. But I completely reject that idea, and have ever since the beginning of my business. And if you’ve been following me for some time, you know that I do things completely differently. In fact, I only spend 5 hours per week on my business. Yet I’ve still been able to grow it to 7-figures per year. This is a fact that surprises most people. Which is why, when they learn this about me, they are incredibly curious to know how I pull it off. That’s why I decided to focus today’s episode on exactly how I structure my time to get the most productivity out of a few hours per week. This episode will help you figure out how you can reduce your own work hours (without sacrificing productivity). So if you want to learn how you can finally take control of your time and live a life by your design, definitely give this episode a listen. I promise, once you start to view your business through this lens, you won’t want to go back to doing things the usual way. In this episode you’ll learn: -Why I decided to only spend 5 hours a week on my business. -My exact system for taking my time back. -Questions that will help clarify how to get back more of your time. -And much, much more. Enjoy!