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The Google Ads Podcast

The Google Ads Podcast

505 episodes — Page 9 of 11

Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6

Worried about getting spam leads from your YouTube ads? John is here to show you how to identify them and he then offers tips on what you can do about them. Lead generation is key for any business, but in this age of click farms and fake traffic, it can be tough to figure out which leads are worth pursuing and which ones you should ignore. But with the right tools and knowledge, you can streamline your lead generation process and improve your bottom line. Starting with this video, you'll be able to focus your efforts on quality leads and get the most out of your ad budget as John walks you through the process step-by-step so that you can avoid wasting your time and money on leads that won’t convert.Watch the video now and learn how to protect your business!This is the last part of Lead Generation 101 and if you haven’t watched the previous parts of yet, you can watch them here:https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part ​​60:38 Managing Spam Leads on Your YouTube Ads4:10 Work with the best Google Ads agency in the world4:50 Metrics that indicate spam leads6:03 Best way to measure customer intent7:18 When to shut off your remarketing campaignRelated videos:🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...

Nov 11, 20229 min

The Holy Grail of Marketing Funnels

With the holy grail of marketing funnels, moving potential customers through your sales process is easier than ever! Follow these simple steps and you'll be on your way to increased sales in no time.In this episode, Kasim is going to teach you everything you need to know about how to easily build awareness, move people from awareness to consideration, and then move them from consideration to purchase. The holy grail of marketing funnels may sound complicated but it’s simple and easy to follow- it takes away all the pressure of figuring out how to define an entire funnel.So whether you're just starting out in business or you're looking to improve your current marketing strategy, listen for some helpful tips to help you achieve success.Related videos: 🔻 Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max: https://youtu.be/HddwjMcQtnk👑 Kasim's Super Secret Hiring Process | The Pareto Talent System: https://youtu.be/F9JlKznj81w🥇Unveiling The World's Greatest Customer Onboarding Process: https://youtu.be/UHSDXkgLOb0 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I0:00 Introduction | The Holy Grail of Marketing Funnels0:37 Kasim reveals the foolproof marketing funnel that industry experts follow3:10 The top of the funnel7:52 The middle of the funnel10:56 The bottom of the funnelCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a...

Nov 9, 202212 min

The Future of Paid Traffic with Patrick Gilbert of AdVenture Media Group

Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.Purchase Event & Data Layer Link - https://docs.google.com/document/d/1P...0:00 Intro0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager4:10 Code for checkout page tracking10:25 Are you having trouble with Google Ads?17:25 How to check if your conversion tag is workingRelated Videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

Nov 7, 202234 min

How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager

Learn how to set up a Google Ads eCommerce purchase conversion action for your Shopify store using Google Tag Manager.Setting up your conversion action the right way is important if you want to track the success of your Google Ads campaigns. Plus, it can help make sure your money is well spent.To keep you on the right track, Smruti, one of our amazing Google Ads trainees, walks you through how to create the conversion tag properly. He also guides you on how to configure it to fire on all pages of your Shopify store and check if it’s working.Purchase Event & Data Layer Link - https://docs.google.com/document/d/1P...0:00 Intro0:38 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager4:10 Code for checkout page tracking10:25 Are you having trouble with Google Ads?17:25 How to check if your conversion tag is workingRelated Videos:🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

Nov 5, 202213 min

Google Ads - Difference Between PMax Feed Only and Smart Shopping Campaigns Weekly Google Ads Live Q&A -

Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚Join our channel to get access to perks, including the Live Q&A member chat.For now, you can watch the replay where Kasim and John share the differences between PMax Feed Only campaigns and Smart Shopping campaigns, how to prepare for Black Friday & Cyber Monday, their thoughts on the new PMax update regarding “Automatically created assets”, and so much more!0:00 Weekly LIVE Q&A To Scale Your Business through Google Ads - Oct 72:50 ​If you’re going to do lead gen for real estate investors, would you do PPC (no pmax) or YouTube?7:33 ​Is there some kind of synergy if you were to run PPC and YT ads for the same lead gen?11:21 Differences between PMax Feed Only and Smart Shopping campaigns 14:41 Preparing for Black Friday & Cyber Monday campaigns with Performance Max23:40 Are negative keywords coming to Performance Max campaigns?31:37 Automatically created assets in PMax40:55 Are there any other tools for tracking that should be used or is the Shopify Google API enough? 45:12 Do you have a preference for conversion tracking - adding the codes to the site or importing from an Analytics source?53:43 Click bots and fake traffic cost online advertisers billions of dollars every yearRelated videos:💸 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year: https://youtu.be/G2xZWVEmvko🛒 Ways to Increase Average Order Value (AOV) Part 1: https://youtu.be/EU-ZyipA318This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------- Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...-------------------------------------------------- Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course:...

Nov 3, 202244 min

Top-of-the-Funnel Marketing for Successful Lead Generation Ads | Lead Generation 101 Part 5​​

In the latest installment of Lead Generation 101, John shares the best ad types and strategies for top-of-the-funnel marketing when it comes to lead gen. He also dives deep into the misconceptions advertisers have about the sales funnel for lead gen so you can avoid falling into that rabbit hole and losing quality leads.Watch this video to learn more about:- Why your ad content is more important than your audience- The importance of measuring your ad performance and knowing where your customers are in your sales funnel- Why John uses YouTube ads for top-of-the-funnel marketing- How YouTube ads work for mass marketingIf you haven’t watched the previous parts of Lead Generation 101 you can watch them here:https://www.youtube.com/playlist?list... PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 5​​0:35 Top-of-the-funnel marketing for successful lead gen campaigns4:46 Work with the best Google Ads agency in the world7:28 The importance of measuring your ad performanceCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...

Nov 1, 20229 min

Click Bots and Fake Traffic Cost Online Advertisers $35 Billion a Year

In this eye-opening video, Kasim takes a closer look at how click bots and fake traffic are costing online advertisers billions of dollars every year.Online advertising is big business, and it's only getting bigger. Unfortunately, that also means more and more people are trying to take advantage of the system by creating fake traffic. SearchEngine Journal released a news article about the study by the University of Baltimore. The study results estimated PPC fraud costs businesses $35 billion globally in 2020 alone.With the surge of click bots and fake traffic, Google is essentially selling advertisers poisoned traffic. What’s worse is they’re refusing to acknowledge that there’s a problem. Read the SearchEngine Journal News article here: https://www.searchenginejournal.com/c... Related Video: 🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4 0:00 Introduction 0:37 Click Bots and Fake Traffic Cost Online Advertisers $35 Billion4:15 Is this data reliable though?10:10 90% of the leads in Performance Max campaigns are spam leadsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...

Oct 30, 202210 min

How to Import High-Quality Leads from HubSpot or GHL to Google | Lead Generation 101 Part 4

Are you looking for a way to identify high-quality leads and import them from HubSpot or GHL into your Google Ads account? Watch this video and learn how!In just a few simple steps, you'll be able to start importing your leads like a pro. Plus, John shares the factors to consider when identifying high-quality leads, the importance of choosing and setting up your data attribution model, and how to count your valid conversion actions.If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 40:37 How to Import High-Quality Leads from HubSpot or GHL to Google4:48 John’s added conversion action with quality leads from Salesforce6:58 Job opportunities in the best Google Ads agency in the world11:09 Sales dictate your optimizations, not leads!Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our...

Oct 28, 202212 min

New Google Analytics Feature for PMax - View Conversion Data by Channel -Shopping vs Search

As we all know, PMax campaigns give us limited data to work with- which can be very frustrating when you’re trying to understand where your product is converting. In this video, our amazing Client Manger Mel shows you two ninja reporting methods on how to view your Performance Max conversion data by network (shopping/search), and walks you through a new feature in Analytics!Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #googleadsperformancemax #googleperformancemax

Oct 26, 20226 min

Lead Form Best Practices to Maximize Your Conversions | Lead Generation 101 Part 3

John reveals how he creates effective lead forms to maximize conversions. From using the right fields to asking for the right information, he shares all his lead form best practices so you can get more leads through your door!If you haven’t watched the previous parts of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, and how applying broadomation (broad match + automation) can scale your campaigns, you can watch them here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 30:35 Lead Form Best Practices to Maximize Your Conversions7:57 Work with the best Google Ads agency in the world10:38 What effective lead gen forms can do for you and your business16:14 Why you should use broad match keywords to scale your lead gen adsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS...

Oct 24, 202216 min

Scaling Your Lead Gen Ads With Broadomation Lead Generation 101 Part 2 -

Here’s how John scales lead generation campaigns with broadomation- broad match keywords + automation (smart bidding).In the second part of our series on Lead Generation 101, John shares what broadomation is, how to run it for successful lead gen ads, and the next steps to take and strategies to apply after using broad match with smart bidding.If you haven’t watched Part 1 of Lead Generation 101 where John talks about the common mistakes advertisers make when running lead gen ads, you can watch it here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 20:35 Scaling your lead gen ads with broadomation4:00 How John increased a client’s ROAS 4X with broadomation8:25 Job opportunities at Solutions 813:37 When to switch from exact phrase match to broad matchRelated Videos:🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGs🔎🔎 Bidding Strategies for Broad Match Keywords Part 2: https://youtu.be/Ml-IxTJoEQ4 Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...

Oct 22, 202214 min

Google Ads- Lead Generation 101 Why Your Lead Gen Ads Are Failing and How to Fix Them

Struggling to scale your lead generation? You're not alone. Most businesses face the same challenge when it comes to lead gen. That's why John is here to share his best practices so you can break through and start generating more leads than ever before.In this series, Lead Generation 101, John reveals the important concepts, and tried and tested strategies for effective lead generation campaigns in Google Ads. This way, you can easily improve your lead gen campaigns and see better results from your investment.In the first part of this series, John shares why scalability is difficult in lead generation, the common mistakes advertisers and agencies make when running lead gen, and what you should do instead.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers. Thank you for the overwhelming support you’ve given us! We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Lead Generation 101 Part 10:37 Why your Lead Generation Ads are failing3:25 What you need to have for successful lead generation ads6:40 Do you want to work with the best Google Ads agency on the planet?8:17 The importance of analyzing your sales cycleCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE...

Oct 20, 202210 min

Top-of-the-Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet -

The best Google Ads strategists on the planet are here to reveal their Top-of-the-Funnel marketing tactics to help you build effective campaigns, strengthen your brand awareness, and increase your customer retention.Caden, Onkar, Usama, Susmita, and Efe share their tried and tested strategies for top-of-the-funnel marketing- what campaigns to use, how to target the right audience, how to choose the right audience signals and attribution model, and so much more!Watch this video to learn more about:- Why you should focus on new customer acquisition for top-of-the-funnel marketing- Ways for effective audience segmentation for TOF marketing- Why the best Google Ads strategists recommend data-driven attribution- The bidding strategies and best audience signal to use for TOF marketing- The importance of setting your goals first 0:00 Intro | Top of Funnel Marketing Tactics with the Best Google Ads Strategists on the Planet0:40 Caden’s best practices for top-of-the-funnel marketing4:30 Onkar’s strategy to boost brand awareness8:54 Usama’s Top of Funnel Marketing strategy using YouTube and Display campaigns11:15 Do you want to work with the best Google Ads agency on the planet?15:13 Susmita’s best practices for audience segmentation17:03 Efe’s strategy for running YouTube ads using your existing audience data21:29 Don’t forget to include your unique selling proposition in your marketing campaignsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

Oct 18, 202214 min

Expert eCommerce Website Optimization Tips With Matthew Stafford of BuildGrowScale.com

Scale your eCommerce business with the best website optimization tips from Matthew Stafford of the behind-the-scenes growth partner to some of the most successful eCommerce brands on the planet- Build Grow Scale™.Kasim sits down with Matthew Stafford of Build Grow Scale™ as he shares the same eCommerce website optimization practices he applied to help a business earn half a million dollars in just 48 hours!He also breaks common eCommerce myths that are hurting your sales, shares how to set up your site from the eCommerce business blueprint he has built over the years of helping clients scale, and so much more.Watch this video to learn more about the following:- Fixing your homepage first won’t result in the most profit- Your main menu navigation should be money-making links- How to increase trust and build a relationship with your customers- Search is 10% of your traffic and 30% of your sales- 40% of users don’t scroll so you should apply that knowledge to your site- Bounce rate matters- Why online site catalogs don’t convert- Proceeding to the checkout page right away can lose customersConnect with Build Grow Scale now! https://buildgrowscale.com/Build Grow Scale on YouTube: https://www.youtube.com/c/BuildGrowScaleConnect with Matthew Stafford: [email protected]:00 Intro | Expert eCommerce Site Optimization Tips0:43 Matthew Stafford of BuildGrowScale.com3:17 The importance of being in a community6:16 Your homepage is not built to sell12:05 You need a search bar even if you only have four products15:22 Look at your bounce rate20:20 Site speed is a huge factor when it comes to conversion rate28:12 Why your purchase buttons should be unique34:23 How to work with Build Grow Scale™Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...

Oct 16, 202233 min

YouTube Remarketing Strategy to Scale Your Performance Max Campaign -

John walks you through an advanced remarketing strategy for your YouTube Ads, how you can run YouTube Ads without videos of your own, and so much more.This is the last part of the guide to scaling Performance Max campaigns for eCommerce. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce0:43 YouTube remarketing with feed to channel-engaged users3:58 Pre-fill options and membership duration settings8:33 Build audiences and target them proactively11:06 You can use any public video for your YouTube AdsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here...

Oct 14, 202212 min

Guide to YouTube Targeting with Performance Max

In the fourth part of the guide to scaling Performance Max campaigns for eCommerce, John shares a granular targeting guide for YouTube, how he does audience segmentation on YouTube to discover new audiences and achieve your ROAS goals, and so much more. If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce0:41 Audience segmentation for YouTube6:07 Work with the best Google Ads agency on the planet13:34 Guide to YouTube TargetingDownload Granular’s Guide to YouTube Targeting Infographic here: https://granularmarketing.com/youtube...Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ ------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ ------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a...

Oct 12, 202214 min

The Truth About Performance Max: It’s Not About Who You’re Selling To

Kurt George, our amazing Client Expansion Manager, is here to match modern advertising to traditional marketing techniques to help strengthen your foundation. And he starts by sharing the truth about Performance Max, and how you can use this knowledge to achieve your business goals.In this video, Kurt explains why marketing is not about who you’re supposed to be selling to, but rather, it’s about who could potentially buy from you. He also shares two examples of how businesses were able to boost their profitability thanks to this understanding.0:00 Introduction | The Truth About Performance Max: It’s Not About Who You’re Selling To1:04 The fundamentals of marketing2:21 Taking a step back to prepare the jump forward to Performance Max7:33 How a small shift can scale your businessCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...

Oct 7, 202215 min

Understanding Affinity Audiences Targeting to Scale Your Performance Max Campaign

John breaks down affinity segments, and how you can use this audience targeting type to boost brand awareness and target the right audiences in scaling your Performance Max campaigns. He also shares a low-cost experiment you can run to target audiences already interested in your products. This is the third part of the guide to scaling Performance Max campaigns for eCommerce.If you haven’t watched the previous parts where John shares why YouTube is the best campaign for cold traffic expansion and how to define and structure your in-market audiences, you can watch them here:https://youtube.com/playlist?list=PLp...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:09 About affinity segments audience targeting5:20 Do you want to work with the best Google Ads agency in the world?6:00 Explore your in-market and affinity audiencesCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND...

Oct 5, 20229 min

How to Structure Your Performance Max Feed Only Campaign | PPC Talks

If you’re one of the marketers who scaled with Smart Shopping but aren’t seeing the same results when it switched to Performance Max, Performance Max Feed Only campaigns might be the solution you’ve been looking for. And the best Google Ads strategists are here to reveal their secret strategies on how to structure Performance Max Feed Only campaigns.Performance Max Feed Only campaign is just what it sounds like; it’s a Performance Max campaign with your product feeds alone, without assets and creatives. With this build-out, the campaign's targeting is modified to function like Smart Shopping.Watch Efe, Onkar, and Usama as they discuss:- Factors to consider when creating a Performance Max Feed Only campaign- The importance of checking your product reports in PMax- How to identify the products to include in your PMax Feed Only campaign- Why controlling your budget is now the key to successful campaigns- The minimum number of products you should include for PMax Feed Only0:00 Intro | How to Structure Your Performance Max Feed Only Campaign1:14 Efe’s Performance Max Feed Only campaign strategy 6:35 Onkar’s Performance Max Feed Only campaign strategy 10:05 Usama’s Performance Max Feed Only campaign strategy 13:43 Launching a separate PMax campaign with your underperforming products14:29 Adjusting your budget is now the key to scaling your campaign17:53 Should you leave the products running in your original PMax campaign?23:19 When to incorporate PMax Feed Only campaigns for new accounts25:25 Experiment by splitting your collection types❓❓❓ Got questions? Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google

Oct 3, 202223 min

PMax Update: Google Will Now Choose Your Landing Page AND Write Your Content

The most important part of your ads will now be in Google’s hands when Final URL expansion is on!Starting on October 1, 2022, with Final URL expansion on, Google will now customize your ad descriptions and other assets to improve your campaign performance. Kasim shares his initial thoughts on the Performance Max update, what it could mean for Google Ads advertisers and agency owners, and how you can prepare so this update will not harm your business.0:00 Intro | Performance Max update on Final URL expansion0:35 Improving how your assets are optimized in Performance Max???3:01 What you can do to make sure the update will not harm your PMax campaigns 6:32 The copy is the most important part of your ad9:38 Google doesn’t just pull content from your on-page copyCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter:...

Oct 1, 202211 min

Analyzing Audience Segments | Scaling Performance Max Campaigns for eCommerce Part 2 -

John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more. Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about:- Analyzing Audience Segments to Scale PMax Campaigns- Why YouTube is the best campaign for cold traffic expansion- Understanding how Discovery campaigns work and when to use them - Do Gmail Ads work?- How to define and structure your in-market audiencesPS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:14 Should we only consider GSP (Gmail Sponsored Promotions) after a lot of recent & frequent conversion history?4:17 Are Gmail Ads any good?5:39 Performance Max doubled what YouTube could8:45 New audience type for Performance Max13:52 How to define your in-market audiences16:37 Let's say Person A is actively looking for Product B and he bought, so how long does Google take to remove person A from the in-market segment?Have a specific question for Kasim and John? Catch them LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a...

Sep 29, 202218 min

Scaling Performance Max Campaigns for eCommerce Part 1

If you’re running Performance Max campaigns for eCommerce but your campaigns are not scaling, John is here to help! In this series, he shares why Performance Max works wonders for eCom, and how he uses this knowledge to scale campaigns.In the first part of the guide to scaling Performance Max campaigns for eCommerce, you’ll learn:- Why you should start by identifying what isn’t working in your PMax campaign- How to discover areas of opportunity to scale your PMax campaigns- The specific campaigns that boost PMax for eCommerce- How YouTube campaigns can help scale PMax campaigns for eCom- Why Discovery campaigns can be good for awareness but bad for eCommercePS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Scaling Performance Max Campaigns for eCommerce1:04 First, identify what’s not working in your PMax campaign7:34 Work with the best Google Ads agency in the world9:15 If you already know that DSA is working, what else can you do to scale?13:43 Why John doesn’t like running Display campaigns 15:32 Facebook is inefficient but it’s a powerful machine for brand awarenessCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads...

Sep 27, 202216 min

Engaged-View Conversions - This is HUGE!

John talks about the Google Ads update called Engaged-view conversions, which lets you see who watched your YouTube ads and later converted, even if they didn't click.Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads #youtubeads

Sep 25, 20227 min

Your Most Important Number for Business Growth With Tom and Karen Pierce of KMP Consultants

Kasim sits down with the best mentors for business guidance and consulting, Tom and Karen Pierce of KMP Consultants, to talk about how to improve your business’s efficiency and profitability by focusing on your Most Important Number (MIN). They also talk about the biggest mistakes business owners make and how to correct them.KMP Consultants can help you transform your business and culture by creating alignment, better decision-making, and accountability in your organization. They developed the MIND Methodology which revolutionizes how you think about your business and the work you do to accelerate your growth. It connects strategy to execution and culture and leadership development to financial results.The Most Important Number(MIN) is the cornerstone of the MIND Methodology. It’s the north star that aligns the team’s focus and guides decision-making. Identifying the correct Most Important Number is the essential first step to growing your business with the MIND Methodology.0:00 Intro | Your Most Important Number for Business Growth1:08 Tom and Karen Pierce of KMP Consultants 2:40 Focusing on growth is good but how do you do it the right way?4:07 The Most Important Number (MIN) to scale your business7:02 How to discover your MIN with KMP Consultants12:23 Kasim’s key performance indicator 16:17 How to choose your Most Important Number22:21 Should you consider your company size before identifying your MIN?26:33 One of Kasim’s biggest regrets as a founderFind your Most Important Number for FREE with KMP Consultants: https://kmpconsultants.com/mind-metho...Related video:Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:...

Sep 16, 202227 min

Ways to Increase Average Order Value (AOV) Part 1 -

Understand the factors that affect AOV, how to analyze it effectively, and how to increase it to scale your business.Average Order Value (AOV) is one of the important key performance indicators for eCommerce. A high AOV can lead to increased ROAS and improved LTV—all of which means you can spend more and scale more.In this series, John shares how you can increase your AOV, breaking Google’s algorithm designed to sell your cheapest products only.In this video, John talks about how you can identify the products sold from clicks since Google doesn’t give you that data. This way, you can understand the factors that affect your AOV so you can easily work on increasing it. PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Ways to Increase Average Order Value (AOV)0:37 Google aims to sell whatever sells the fastest, easiest, quickest, and cheapest1:33 Google is not going to tell you the products sold from clicks7:07 Do you want to work with the best Google Ads agency on the planet?7:45 Campaign A may not be performing because its products are being sold on Campaign B11:47 How to identify where the average order value is the highestCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8...

Sep 14, 202214 min

How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3

Here's the last part of the guide on fixing disapproved products and suspensions in Google Merchant Center. And in this video, John shares examples of violations that are not worth your energy because they don’t have any workaround.He also shares his hack on fixing disapprovals and suspensions through Google reps, why extraneous text like Buy, Purchase, or Sale cause disapprovals, and so much more.Watch the previous videos here:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Even abbreviations can cause violation of shopping ads policy3:03 GMC support and the Google rep are different departments4:35 Extraneous text6:06 Reasons why your disapproved products would never be approved11:40 Tool to help avoid disapproved products and suspensions in GMC13:19 Remove the permanently disapproved products in the feedCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to...

Sep 11, 202213 min

How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2 -

In the second part of the guide on fixing disapproved products and suspensions in Google Merchant Center, John shares how you can easily identify the policy-violating keywords on your site despite the little help that GMC offers. He also shares how the restriction on your website locations and making false claims can cause suspensions, the workaround for policy-violating keywords, and so much more!How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Broken checkout experience2:15 False claims6:50 Handling client accounts to fix disapproved products and suspensions in GMC 9:55 Why it’s difficult to create a list of policy-violating keywords12:50 Recreational drug and alcohol sales15:11 Workaround for policy-violating keywordsCatch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you...

Sep 9, 202216 min

How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1 -

In this three-part series, John talks about the vagueness of product disapprovals and account suspensions in Google Merchant Center, and what you can do to fix them.Watch the first part of the Guide on How to Fix Disapproved Products and Suspensions in Google Merchant Center to learn about:- Product data quality violations- Misrepresentation in Google Merchant Center- Policy violations: Broken checkout experience- Common reasons why your products are disapproved- How a sale can cause GMC account suspension (misleading or unrealistic promotions)How to Fix Disapproved Products and Suspensions in Google Merchant Center Guide Series:https://www.youtube.com/playlist?list...PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction | How to Fix Disapproved Products and Suspensions in Google Merchant Center1:01 Policy violation in Google Merchant Center 2:50 Common reasons why your products are disapproved6:04 The people who review GMC policies are not part of Google9:59 Suspensions from misrepresentation due to a drastic saleThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies....

Sep 7, 202210 min

Bidding Strategies for Broad Match Keywords Part 2

ohn ends the bidding strategies for broad match keywords guide by addressing the common issues when dealing with broad match, these include:The effect of having many ad groups when using broad match-Applying broadomation-Why broad match with manual CPC fails-How your attribution model can affect conversion tracking🔎 Bidding Strategies for Broad Match Keywords Part 1: https://youtu.be/1thy5eRyNGsIf you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Introduction1:04 Bidding Strategies for Broad Match Keywords Part 25:22 Does this bidding strategy for broad match work best when used in a small geographical area?6:04 Get your FREE Google Ads action plan6:42 How to reach people who have trouble being online9:46 Is looking at the search terms and keywords relevant for both eCommerce and lead generation?11:39 When to apply broadomation14:37 Does broad match perform well with manual CPC for low volume keywords?This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most...

Sep 5, 202215 min

Bidding Strategies for Broad Match Keywords Part 1

In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads. In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more.If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w 0:00 Introduction1:00 Bidding Strategies for Broad Match Keywords2:39 Negative keywords as match types can be very dangerous7:37 Get your FREE Google Ads action plan11:33 Creating a campaign with only broad terms targeting an audience similar to our website visitors.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here...

Sep 2, 202214 min

How to Use Broad Match Keywords in Google Ads

John reveals how he uses broad match keywords to widen reach, lessen click farm traffic in Performance Max, and get high-quality leads and conversions.Watch this video to learn more about broad match keywords in Google Ads - how they work, the factors and limitations to consider when using it, and the tips and tricks John uses to optimize your campaigns with broad match. Plus, learn about the instances when search terms do not matter and what you should consider instead to scale your campaigns.PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | How to Use Broad Match Keywords in Google Ads0:52 Broad Match is smarter now4:23 Broad Match for lead generation can be very tricky8:15 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists9:28 Search terms don’t matter14:28 Bidding on keywords that target multiple languages18:38 Using broad match keywords to see what works 20:34 The limitations of testing what works with broad match keywords21:39 Broad match will match to your brandThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies...

Aug 31, 202221 min

How John Scaled a Campaign With a $1500 Cost per Lead

In the last installment of How to Measure Success in Google Ads, John shares how he managed to scale a campaign even with a $1,500 cost per lead (CPL), and the recommended attribution tools that can help set your campaigns for success.Here are the first two parts of How to Measure Success in Google Ads:🤯 How to Measure Success in Google Ads: A High ROAS Doesn’t Equate to Success https://youtu.be/gYLCwlZ3Rhk 🧮 How to Calculate Customer Acquisition Cost (CAC): https://youtu.be/fvX2i-pXDos 0:00 Intro | How to Measure Success in Google Ads Part 30:48 How John Scaled a Campaign With a $1500 Cost Per Lead5:27 Do you want to work with the best Google Ads agency on the planet?6:07 Calculating Customer Lifetime Value (LTV) and daily profit with Lifetimely?12:55 Why Northbeam is the best attribution toolThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...

Aug 27, 202212 min

Experiment Results: Should I Rank 1st for My #1 Keyword

In this video, Regina Bellows shows the results of an experiment that was bidding for 100% absolute top of the page impression share for the clients' top-performing keyword.This is a follow-up from this video: 🥇 Should I Rank 1st for My #1 Keyword?: https://youtu.be/n7wD9IN0TIUForgot to mention: Near the end of the video when I show the "SEO Agency" ad group, the reason why it's paused is that we recently decided to move it into its own campaign & give it its own budget. But it was active while the experiment ran.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads

Aug 25, 20229 min

Performance Max Best Practices With Cory Lindholm

Build your Performance Max campaign right with these tried and tested best practices from the LinkedIn Google Ads Guru, Cory Lindholm.Kasim is back with Cory to share why there isn’t a one-size-fits-all approach to Performance Max, the factors to identify and analyze to optimize them, Cory’s hack to cherry-pick high converting keywords, and many more:0:00 Intro | Performance Max Best Practices with Cory Lindholm0:57 Performance Max best practices (for now)5:25 The ingredients to make PMax suit your business goals7:56 The important data points to know before you build your PMax strategy10:40 The factors that determine the number of asset groups you should create14:40 How long will it take for PMax to yield good results?16:49 How to segment your asset groups18:27 The recommended audience signals to use21:44 Initial budget for Performance Max22:17 Don’t create multiple Performance Max campaigns24:10 The bidding strategy that works for Performance MaxCory Lindholm on LinkedIn: https://www.linkedin.com/in/corylindholm🔥 Best Google Ads Tips & Tricks From the LinkedIn Google Ads Guru, Cory Lindholm: https://youtu.be/omw0ejtXDaEThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...

Aug 23, 202226 min

Using Maximize Conversion Value for Performance Max Bidding Strategies Guide Part 6

We’re showing you how our leaders at Solutions 8 exchange ideas in the last part of our Bidding Strategies Guide. Here’s the Q&A portion of our internal Bid Strategies training where John and Kasim answer why we use Maximize conversion value bidding for Performance Max even if it limits scale, the right campaigns for target CPM and max CPV, the hack for stealing your competition’s traffic with GTINs, and many more!0:00 Intro | Using Maximize Conversion Value for Performance Max: Bidding Strategies Guide Part 6 0:51 Why do we use Maximize conversion value for Performance Max even if it limits scale?1:31 If Manual CPC goes away, what should we replace it with?2:16 Is creating a campaign without a goal guidance change or limit the machine learning capabilities?2:44 If conversion-based bidding strategies work better, when would you use target CPM or max CPV?4:29 Does GADS consider on-page behavior from GA?5:26 Other factors to consider when choosing the bidding strategy (apart from the nature of bid strategies)8:23 Is tCPA meant for lead gen and tROAS for eCommerce?10:49 Maximize conversions for Performance Max for lead gen13:14 With the differences between tCPA and tROAS, would it be effective to create two campaigns with the same settings, one with tCPA and one with zero ads?14:17 You have to take EVERYTHING into consideration when choosing a bidding strategy20:09 Maximize conversion bidding is aggressive and exhausts the budget🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1: https://youtu.be/QSsNj1XHJS4Maximize Conversions: https://youtu.be/ahardi5itKA Maximize Conversion Value: https://youtu.be/_sVoyy3xaOk Target Impression Share vs. Manual CPC: https://youtu.be/cYjr2bnvVz4 Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax: https://youtu.be/46FaPeUTZwU PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become...

Aug 21, 202221 min

Maximum CPV vs Target CPM + Bid Strategy to Avoid for PMax - Bidding Strategies Guide Part 5

John talks about the two bidding strategies that aren’t conversion-focused but are good for awareness and placement. He also reveals the bidding strategy to avoid if you want to scale your Performance Max campaigns.In Part 5 of our Bidding Strategies Guide series, John discusses Maximum CPV and Target CPM bidding. He shares how you can access these since they’re not applicable to all campaigns, when and how to use them to save money and target a mass audience, and many more.0:00 Intro | Bidding Strategies Guide Part 50:45 Maximum CPV vs Target CPM2:33 Maximum CPV is an aggressive bidding strategy6:08 Target CPM is less aggressive and can be less expensive11:31 John’s advice on the bidding strategies for Performance Max🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4 Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOkTarget Impression Share vs. Manual CPC: https://youtu.be/cYjr2bnvVz4PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and...

Aug 19, 202214 min

Target Impression Share vs. Manual CPC Bidding Strategies Guide Part 4

John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business.In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including:-The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding-Placement is key but you don’t always have to be number one-The difference between Manual CPC with and without Enhanced CPCPS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Guide Part 40:44 Why Target impression share is John’s least favorite bidding strategy3:13 When to use Target impression share bidding strategy4:30 Manual CPC is great for lead generation6:03 Is it better to use Manual CPC with or without Enhanced CPC?🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA 🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOk This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

Aug 17, 20229 min

Performance Max for Small Budgets

If you're working with a budget under $5K, you might like our sister company, StarterPPC. You still get the same Google Ads dream team to help you boost revenue and grow your business, just without the bells and whistles!StarterPPC: Google Ads management services at a fraction of the cost. https://www.starterppc.com/Performance Max with limited budgets can be hard because the algorithm takes forever to test each asset group. In this episode, Regina Bellows shows recent success in using "shopping ads only" PMax approach with only one, blank asset group to force it to act like a smart shopping campaign.0:00 Intro | Performance Max for Small Budgets0:44 What is StarterPPC?1:50 Performance Max “Light”4:11 Performance Max with asset groups only6:57 Real results and ROAS increases with StarterPPC9:01 How StarterPPC can help scale your business with Performance MaxThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...

Aug 15, 202210 min

Are My YouTube Campaigns Working?!

If Google says your YouTube campaigns aren’t working, don’t stop your ads just yet! Google does a very poor job at identifying if a YouTube campaign is working well over a longer period of time. In this episode, John explains why that’s the case, and shows you the metrics to analyze to make sure your YouTube Ads are working. Plus, he gives tips on how you can reach more people with your YouTube ads.0:00 Intro | Are My YouTube Campaigns Working?!0:41 How Google identifies the performance of YouTube campaigns5:58 Break down your ad groups 9:54 Customer Acquisition Cost (CAC) vs Lifetime Value (LTV)14:17 How to measure your YouTube campaign performance without a third-party attribution toolThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutions8llcLinkedIn: https://www.linkedin.com/organization...#googleads

Aug 13, 202219 min

YouTube & Shopify Integration With Eli Gurock of Magic Beans

Eli Gurock schools us up on the new Shopify and YouTube Shopping integration- what it is, how it works, and what this could mean for business owners and digital marketing.The new integration allows you to upload and sync your Shopify store to YouTube by pinning products next to your videos. Shopify and YouTube announced the integration last July.As described by YouTube:“Creators who link their stores can display their products across their channel and benefit from Shopify’s real-time inventory syncing, so that viewers are never disappointed to find a product out of stock. And, for a more seamless shopping experience, creators in the US can enable onsite checkout so that viewers can complete their purchases without leaving YouTube.”Source: Ready, Set, Shop on YouTubehttps://blog.youtube/news-and-events/...Eli Gurock of Magic Beans, who’s also one of our clients, just set up the integration on his accounts. And he’s here with Kasim to share his initial thoughts on how it can impact digital marketers like himself.0:00 Intro | YouTube & Shopify Integration With Eli Gurock of Magic Beans0:54 YouTube X Shopify Integration4:43 You can add a default catalog for all your YouTube videos7:44 The new YouTube and Shopify integration is cool but does it work?12:00 You shouldn’t always have to pay for traffic17:58 The strong traffic channel Eli is investing in20:26 Is Google’s SERP becoming a trainwreck?25:37 Innovate and try a lot of things because you’ll never know what will make a differenceMagic Beans site: https://www.mbeans.com/Magic Beans YouTube channel: https://www.youtube.com/user/MagicBea...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

Aug 11, 202224 min

Target Impression Share vs. Manual CPC - Bidding Strategies Guide Part 4

John talks about his least favorite bidding strategy and the bidding strategy that’s great for lead generation, placement, and a whole lot of other things that can help scale your business.In Part 3 of our Bidding Strategies Guide series, John discusses Target impression share and Manual CPC bidding. He shares when and how to use them, including:-The lessons and strategies he learned after sacrificing ROAS for placement with Target impression share bidding-Placement is key but you don’t always have to be number one-The difference between Manual CPC with and without Enhanced CPCPS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍0:00 Intro | Target Impression Share vs. Manual CPC: Bidding Strategies Guide Part 40:44 Why Target impression share is John’s least favorite bidding strategy3:13 When to use Target impression share bidding strategy4:30 Manual CPC is great for lead generation6:03 Is it better to use Manual CPC with or without Enhanced CPC?🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA 🎯 Maximize Conversion Value | Bidding Strategies Guide Part 3: https://youtu.be/_sVoyy3xaOk This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading

Aug 9, 202210 min

Maximize Conversion Value - Bidding Strategies Guide Part 3

Part 3 of our Bidding Strategies Guide series is all about Maximize conversion value bidding. John shares why it’s difficult to scale with this bidding strategy, and when and how you should be using it amidst the difficulty.He also talks about the pros and cons of Maximize conversion value bidding, why you should choose it over Maximize conversions bidding, and more: 0:00 Intro | Maximize Conversion Value: Bidding Strategies Guide Part 30:49 Maximize conversion value2:37 Maximize conversion value is not keyword-based but people-based5:15 When not to use Maximize conversion value bidding7:03 Maximize conversion value vs. Maximize conversions8:22 Why Maximize conversion value with a Target ROAS is even more difficult to scale11:34 Applying the law of averages when using Maximize conversion value with Target ROAS🎯 Guide to Google Ads Bidding Strategies:Guide to Google Ads Bidding Strategies Part 1 | Maximize Clicks: https://youtu.be/QSsNj1XHJS4Maximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel

Aug 7, 202214 min

Maximize Conversions - Bidding Strategies Guide Part 2

Part 2 of our Bidding Strategies Guide series is all about Maximize conversions bidding. This includes when and how you can use Maximize conversions to get the most conversions in a short period of time. Plus, John reveals the secret to why Google works and how you can leverage this knowledge!Haven't seen Part 1 of the Guide to Google Ads Bidding Strategies? Watch it here:https://youtu.be/QSsNj1XHJS4With Maximize conversions bidding, you’re going to get the most amount of conversions for the most amount of money. But, it can get very aggressive so there are factors and restrictions you have to consider when this bid strategy.listen to this episode to learn more about:The pros and cons of Maximize conversions bidding-Why Maximize conversions without a Target CPA (target cost-per-action) is a very aggressive bidding strategy-How to make Maximize conversions bidding work for Performance Max does -Why Maximize conversions is not keyword-based but people-based0:00 Intro | Maximize Conversions: Bidding Strategies Guide Part 20:51 About Maximize conversions bidding5:00 The restrictive part of using Maximize Conversions bidding9:57 What happens when you turn off Target CPA (target cost-per-action) PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

Aug 5, 202213 min

Weather-based Campaign Management in Google Ads

The weather is a major factor in the rise and fall in demand for some products and services. Now, there's no need to sweat it out in manually adjusting your bids every time the weather changes!Optimize spend, save time, and increase conversions through the Google Ads weather-based campaign management. Here's an overview of how it works and how you can benefit more from it.Google Ads scripts (Legacy) | Weather-based Campaign Management:https://developers.google.com/google-...Related Videos:The Psychology of Google Ads: https://youtu.be/uCF2rNe4L-Y📝 How Small Word Changes Make a Massive Impact on Your Ad Performance: https://youtu.be/0r9DNBDC1T00:00 Intro | Weather-based Campaign Management in Google Ads0:42 How the weather-based campaign management works4:17 Get your FREE Google Ads action plan at https://sol8.com/4:56 Parameters in the weather-based campaign management6:10 This can get intrusive from a targeting perspective🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter:...

Aug 3, 20229 min

How to Restrict Fraudulent Traffic in Performance Max

The Google Gods have blessed advertisers with a gift in Performance Max that allows restriction of fraudulent traffic. Could this put an end to click farms that target Performance Max campaigns for lead generation? Or is this simply another pipe dream?Kasim shares this tool that works well with other campaigns and where you can find it in your campaign settings. He also shares our strategy to lessen fraudulent conversions.0:00 Intro: How to Restrict Fraudulent Traffic in Performance Max1:19 Where to find the tool in your campaign settings3:16 Performance Max campaign for lead generation is filled with fraudulent traffic 7:00 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists9:26 Will blocking non-essential locations block fraud traffic?10:43 Create "honey pots" in your conversion formRelated Video:🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Friday Google Ads Live Q&A member chat:https://www.youtube.com/channel/UCKuk... 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ --------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter:...

Aug 1, 202213 min

Best Google Ads Tips & Tricks From the LinkedIn Google Ads Guru, Cory Lindholm

Kasim features the LinkedIn Google Ads Guru he's stealing content from- Cory Lindholm! Watch this video where Kasim confesses his guilt while Cory calls us out on what we got wrong with Performance Max. As Google Ads keep rolling out changes in Performance Max, many advertisers just want to call out Google, start a fight and go against the updates. But what do the Google Ads Gurus say about this? We asked one who's been running Google Ads since 2016, Cory Lindholm. And this is what he said - STOP FIGHTING Google Ads, get ahead of the curve by getting on board with PMax and automation. Cory is the LinkedIn Google Ads Guru. He's been a Paid Search Freelancer & Agency Consultant since 2016. He helps companies maximize profits from search engine advertising platforms using advanced spreadsheets, Python, Javascript, SQL, and analytics software to turn business data into digital marketing ROI.Listen to this episode to learn more about his thoughts on the everchanging world of Google Ads, his tips, tricks, and theories to help you grow your business to the next level, and more:Get on board with automation-Why you should cultivate a relationship with Google reps but shouldn't take their advice-Is exact match search prioritized over PMax?-Why you should reach out to other traffic channels-Cory's theory on how Microsoft Ads is stealing market share from Google Ads00:00 Intro | Best Google Ads Tips & Tricks from The LinkedIn Google Ads Guru, Cory Lindholm00:51 About Cory Lindholm04:17 Knowledge gaps at Solutions 807:29 Cory's Google Ads Tips & Tricks for eCommerce08:35 Get on board with PMax!11:46 The campaign to run with Performance Max13:49 Do you want to work with the best Google Ads agency on the planet?14:52 Catching Google's lies19:01 Why we cut out Bing Ads (Microsoft Ads)23:30 Why Cory is the Google Ads Guru on LinkedIn25:11 The only way you can fight against the machinesCory Lindholm on LinkedIn: https://www.linkedin.com/in/corylindholmThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/ -------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

Jul 30, 202226 min

Performance Max - Is It Google’s Scam to Charge Advertisers More?

Missed the Live Q&amp;A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can listen to the replay where Kasim and John discuss if Performance Max is Google's way to make advertisers spend more money. They also share why you're missing half the story if you're measuring PMax by ROAS, why 90% of the digital marketing battle is targeting and 10% is messaging, the recommended bidding strategies and setups for optimizing your PMax campaigns, and many more!00:00 Weekly Live Q&amp;A To Scale Your Business through Google Ads - July 102:02 PMax for lead generation: What to do if you're still getting fraudulent traffic even if you have a long fill form06:07 Running Performance Max for fashion brands09:23 Expansive bidding strategies vs. restrictive bidding strategies13:07 What to do when your competitors are heavily bidding on your brand terms16:35 Do small budget adjustments reset the learning Performance Max campaigns Scaling your PMax campaigns for 18:32 Tips for promoting a business that sells backlinks and does SEO services20:58 Is Performance Max just Google's distraction to make advertisers spend more money?24:01 ​Are bidding strategy names misleading? Do Maximize Conversions work?25:12 Would YoutTube videos work well for fashion brands?28:43 If you change the bidding strategy in PMax, you'll kill the campaign for two weeks29:36 PMax campaigns for eCommerce that don't have a proper category in the Google taxonomy31:22 PMax only charges per click32:16 How to upend cost per funnel steps into the columns in Google Ads34:26 Using CPA for tofu YouTube campaigns35:27 Scaling a Performance Max campaign35:54 Is your conversion rate dropping significantly after running an experiment? This could be the reason why38:13 Will non-typical YT video assets work for PMax campaigns?41:00 Running PMax campaigns with Facebook Ads43:08 Local campaigns vs. Should you transition your Local campaigns to PMax campaigns46:58 Can you do anything if Google is hiding 50% of your clicks in the search terms?50:49 PMax for lead generation: How to separate your asset groups51:33 Should you upgrade your landing page for an ad group?54:57 Building a DSA campaign rather than Standard Shopping with PMaxNorthbeam:https://www.northbeam.io/Related Videos:👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&amp;A: https://youtu.be/oP4JmGyBKCg🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: <a href="https://www.youtube.com/watch?v=UXwdfGOnIeo&amp;t=0s" rel="noopener noreferrer"...

Jul 28, 202244 min

Google Ads Bidding Strategies Guide Part 1: Maximize Clicks

This is the first in our Bidding Strategies Guide series. And it’s not like any other guide you’ve seen before! In this guide, John doesn’t only help you choose the best bidding strategy for your campaign. He also breaks the misconceptions on how Google uses the bidding strategies and why they don’t always work.&nbsp;First in our series is about what bidding strategies are and how it works. Then, John dives into the first bidding strategy on the list, which is also one of our underutilized bidding strategies, Maximize Clicks.&nbsp;Google Ads defines Maximize Clicks as the simplest way to bid for clicks—you set a budget, and Google Ads does the rest.&nbsp;But like anything that Google says, don’t trust its definition and let it “do the rest.” There are things you have to consider and ensure before you use this bidding strategy. Learn what they are and more:&nbsp;-Misconception: Bidding strategies are not necessarily how to set the bid-Pros and cons of Maximize Clicks bidding-Is Maximize Clicks bidding good for Performance Max?-When to use Maximize Clicks-What lead generations have to be cautious about when using Maximize Clicks-Why you shouldn’t use broad match with Maximize Clicks biddingMaximize Conversions | Bidding Strategies Guide Part 2: https://youtu.be/ahardi5itKA &nbsp;PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍&nbsp;0:00 Intro | Guide to Google Ads Bidding Strategies0:45 What are Bidding Strategies?2:31 About the Maximize Clicks bidding6:26 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists7:05 What you should be able to identify when using Maximize Clicks11:53 Points to remember when bidding with Maximize ClicksThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more...

Jul 26, 202212 min

Why Your Google Ads Performance Max Campaigns Fail

Smart Shopping and Local campaigns are upgrading to Performance Max campaigns this year, and if you're just starting your PMax journey, Kasim, Regina, Efe, Onkar, and Usama are here to spare you from failure! In this episode, they share the reasons why their Performance Max campaigns failed in the past, so you won't have to make the same mistakes they did.Watch this video to learn:Why Performance Max for lead generation is difficult and how it can succeedHow SEO and proper keyword research can make a huge difference in optimizing PMaxThe factors to consider when estimating how many asset groups your budget can supportGoogle doesn't only optimize for conversions so you need to check your listing groups frequentlyWhat you can do if you have a product that's monopolizing spend The tools you can use to optimize your PMax campaignWhy you should focus on your ad copy00:00 Why Performance Max Fails 01:45 Performance Max for lead generation is super dangerous05:18 The battle against bot traffic in PMax for lead generation11:05 Not having enough budget for your asset groups can lead to failure13:00 Factors to consider the "enough" budget is for your asset groups18:45 Check your listing groups frequently21:20 What to do if you have a product that's monopolizing spend 26:59 Your PMax campaign failed because you're resetting learning29:59 Tracking user behavior and the efficacy of your funnel 34:13 Optimize your above the fold content to match your value proposition38:00 The rookie mistake we made in the early days of running PMax40:03 Pretty soon, Performance Max will be your only option Related Videos:📜 Free Download: The Performance Max Standard Operating Procedure: https://youtu.be/1I-DYGB9E_c🚼 How to Build a Performance Max Campaign for Brand New Accounts: https://youtu.be/Box9gUhOy-4🗃 How to Break Down Asset Groups in Performance Max | PPC Talks: https://youtu.be/7c74CMnGK74This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! <a href="https://www.youtube.com/watch?v=4Kcf-IHVbAw&amp;t=0s" rel="noopener noreferrer"...

Jul 25, 202230 min

Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP. They also answer the most frequently asked questions about Google Ads Performance Max, and more:The impact of Google Ads having a very low margin of errorHow Michael managed to scale up to 120k with only one asset group in one Performance Max campaignWhy there will be a decline as more people adopt Performance MaxThe importance of privacy policies Why Youtube Ads is the most underutilized ad network that is yet to be untapped into00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads01:34 Should you run Google Ads on your own?06:20 Every marketer is just a failed entrepreneur10:42 Focus on that one thing you're good at and strive to be the best at it17:30 Performance Max has the most intrusive targeting options24:51 Why Google seems like an innocent search engine31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)36:36 Set up one Performance Max campaign with ONE asset group?40:19 Will better videos and creatives for PMax affect conversions?43:13 Bidding strategy and setting up tROAS47:34 Audience signals, creative, and copy50:09 Performance Max optimization and the Google Ads learning period56:26 The insights tab and the importance of understanding when and how to segment58:32 How to scale your Performance Max campaign 1:01:21 The common mistake Kasim and Michael see in the accounts they take over1:03:07 The common misconceptions about Google Ads1:04:12 The easy setting changes Kasim and Michael always spot and dress first1:05:18 The biggest changes in Google Ads in the last 12 months1:05:54 What could kill Google?1:07:20 Making YouTube Ads workMichael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmaxRelated Videos:Part 1: 💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2cWhy Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach):...

Jul 22, 20221h 5m