Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!

July 22, 20221h 5m

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Show Notes

Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.

In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP.

They also answer the most frequently asked questions about Google Ads Performance Max, and more:

The impact of Google Ads having a very low margin of error

How Michael managed to scale up to 120k with only one asset group in one Performance Max campaign

Why there will be a decline as more people adopt Performance Max

The importance of privacy policies

Why Youtube Ads is the most underutilized ad network that is yet to be untapped into

00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads

01:34 Should you run Google Ads on your own?

06:20 Every marketer is just a failed entrepreneur

10:42 Focus on that one thing you're good at and strive to be the best at it

17:30 Performance Max has the most intrusive targeting options

24:51 Why Google seems like an innocent search engine

31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)

36:36 Set up one Performance Max campaign with ONE asset group?

40:19 Will better videos and creatives for PMax affect conversions?

43:13 Bidding strategy and setting up tROAS

47:34 Audience signals, creative, and copy

50:09 Performance Max optimization and the Google Ads learning period

56:26 The insights tab and the importance of understanding when and how to segment

58:32 How to scale your Performance Max campaign

1:01:21 The common mistake Kasim and Michael see in the accounts they take over

1:03:07 The common misconceptions about Google Ads

1:04:12 The easy setting changes Kasim and Michael always spot and dress first

1:05:18 The biggest changes in Google Ads in the last 12 months

1:05:54 What could kill Google?

1:07:20 Making YouTube Ads work

Michael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...

Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmax