The Google Ads Podcast

More economists are becoming convinced that a recession is likely to hit in 2023. But will Google continue to be as resilient to recessions as it was during the Great Recession of 2008 and the Pandemic Recession of 2020?

With Performance Max, you’re not just dealing with one but seven networks: YouTube, Display, Search, Apps, Discover, Gmail, and Maps. So what do you do if you want to focus your spend on networks where you're sure to get more conversions? In this video, our Google Ads strategists, Usama, Efe, and Onkar, share how you can steer your Performance Max campaigns to your preferred networks. This way, you can spend on the networks that convert or try experimenting to see which networks your target audiences are mostly on. They also share their thoughts on replacing your Smart Shopping campaigns with Performance Max retail campaigns, and how you can calculate how much your Performance Max campaign is spending on YouTube.00:00 How to steer Performance Max to the network you want 01:30 Performance Max steals from other campaigns, but you can use this knowledge to your advantage6:37 What you can do if your PMax ads are pushed to the wrong network10:23 Smart Shopping campaigns to Performance Max retail campaigns12:08 How to calculate how much your Performance Max campaign is spending on YouTubeThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene......

John shares how you can measure your SKU performance in Google Ads without the help of data-tracking software. This way, you can scale your campaigns with data-driven decisions just by using your Google Analytics and Google Ads accounts.He also shares why you shouldn't make your ROAS the ultimate key performance indicator. As well as the important factors you should consider when you're measuring success in your Google Ads campaigns.00:00 How to measure SKU Performance in Google Ads00:40 Understanding how your target audience converts07:52 Important factors to consider when measuring your success in Google Ads13:04 Why you shouldn't base your profitability on your ROASNorthbeam:https://www.northbeam.io/Related Videos:Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8 This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to...

Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads. Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way. And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience. 2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.) 3. Build creative around as niche a target as possible (where budget allows) 4. Check creative against Google compliance requirements 5. Your creative should attract the right audience and repel the wrong audience0:00 The 5 Golden Rules for building creative for Google Ads3:32 Campaign creative pre-requisites4:07 Difference between Lifestyle images and Product & Use images5:29 Review videos7:07 Product & Use videos9:33 What the first six seconds of your video should contain 11:38 Maintain Ad Scent17:47 Check creative against Google compliance requirements 19:03 Build creative around what has worked for your competitors consistently23:41 Using Facebook Ads Library for your creative26:00 Your creative should be based on your USP29:20 Build creative around as niche a target as possible (where budget allows)33:49 Your creative should attract the right audience and repel the wrong audience37:02 ConclusionThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads...

Kasim talks about one of the most important things he did in his professional career- becoming a DigitalMarketer Certified Partner. Together with Mark de Grasse, President/General Manager at DigitalMarketer, they share how the DigitalMarketer Certified Partner Program can help you build the marketing career of your dreams.The DigitalMarketer Certified Partner Program is like a cheat code to having a successful digital marketing agency. It takes away the guesswork and saves you time and resources by giving you the exact tools you need to attract more of your ideal clients.More importantly, Certified Partners are a community (not a competition) that support one another and leverage the skills of each other for business growth.Listen to this episode to learn more about why you should become a DigitalMarketer Certified Partner. 00:00 The DigitalMarketer Certified Partner Program00:44 How Mark de Grasse is way ahead of all of us in the world of digital marketing05:16 Being a thought leader and distilling information07:23 Kasim's experience in the Digital Marketer Certified Partner Program09:52 All about the DigitalMarketer Certified Partner Program13:26 The riches are in the niches15:24 Certified Partners are a community (not a competition) that support one another towards growth16:27 What to expect when you sign up as a DigitalMarketer Certified Partner19:31 DigitalMarketer Certified Partner Program pricing21:26 Where to sign up as a DigitalMarketer Certified Partner Ready to become a Certified Partner? Enroll here: https://www.digitalmarketer.com/partn...Learn more about the DigitalMarketer Certified Partner Program here: https://www.digitalmarketer.com/partn...Related Videos:📊 The Most Profitable Agency Niche (With Shaun Clark, CEO of Gohighlevel.com): https://youtu.be/p7TkLAwrXSc💣 Value Bomb: Every Google Ads Thought Leader in One Place: https://youtu.be/90MChv5TSHs🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance

If you set up your asset groups the right way and get granular with your audience signals, it can give you greater control and insight into your campaign performance. This can result in more engagement, and it may even double your ROAS and conversion rate (like it has for our PMax campaigns).In this episode, Usama and Efe share how they break down asset groups for effective Performance Max campaigns. This includes how many asset groups to create, the audience signals they recommend, the best practices and pre-requisites during the build-out, and many more.A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim, John, and our Google Ads strategists directly in our Weekly Live Q&A Session.Catch them live every Friday on YouTube and LinkedIn at 1 PM PST.00:00 How to Break Down Asset Groups in Performance Max 01:11 Factors to consider when breaking down your PMax asset groups02:34 Target ALL Visitors and create a custom segment for your competition03:56 In-marketing and affinity audience targeting in Performance Max05:08 Upload your customer list05:26 Search intent- target users based on their search activity 09:26 Considering your budget when breaking down your asset groups11:01 You have to sit back and relax after building your PMax campaignRelated Videos:🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w ✌️ How Many Asset Groups Can I Have In a Performance Max Campaign? (Sorry We Lied to You...): https://youtu.be/Je48FIIHL5k🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8PPC Talks playlist: https://youtube.com/playlist?list=PLp...This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need...

After running 50+ Performance Max Campaigns and not having a single client campaign that didn’t at least keep pace with, or improve, their previous account performance— we've built the Performance Max Standard Operating Procedure. And Kasim is sharing it with all of you!While there is no “golden rule” with Performance Max, there are some best practices that are important to know. The Performance Max SOP was created from the consolidated best practices of our Google Ads strategists and specialists. The SOP includes how we build asset groups, the recommended PMax campaign settings, and the steps to take after analyzing your ROAS and budget goals.While not everything in the PMax SOP might be applicable to you and your business, we hope this could still shed some light and help you along your Google Ads journey.0:00 The Performance Max Standard Operating Procedure1:56 How to build your asset groups5:19 Always turn final URL expansion on6:18 Start with Maximize Conversion Value without tROAS7:52 Include all your products8:45 Sit back and let Performance Max learn, don't touch it!11:37 How to estimate the money you'll spend on your PMax campaign13:02 Not meeting your ROAS goals? Here's what to do14:45 Meeting your ROAS goals but not your budget?17:54 Meeting your ROAS and budget? Yey! But now what?20:02 How you should increase your budgetGet your FREE copy of the Performance Max Standard Operating Procedure here: https://sol8.com/pmax-sopRelated Videos:✋ Less Is More: Why You Should STOP Touching Your Google Ads Account: https://youtu.be/UXwdfGOnIeo🎢 PPC Talks: How to Scale a Performance Max Campaign: https://youtu.be/-_S4SOTRzX8🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🥷 Hacking Google Ads Performance Max:https://youtu.be/AlMRXaVTJ-Q 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&amp;t=0s" rel="noopener noreferrer"...

Missed the Live Q&amp;A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Efe, and Usama share the possible reasons why your Performance Max campaigns aren't working and the workarounds, the third-party tracking app we recommend, and many more solutions to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max02:51 How to create two feeds (1 for Standard, 1 for PMax) for the same products so they don't cannibalize each other04:57 Why Performance Max campaigns need time to work06:55 Seasonality with Performance Max campaigns08:14 If PMax doesn't perform, what other options do you have?12:25 Factors to check if your PMax campaign isn't working15:31 Creating a Search campaign alongside PMax for eCommerce17:22 The best way to be proficient in Google Ads and where to start21:17 Recommended campaigns to run alongside PMax for eCommerce24:21 Does adding asset groups in PMax reset the learning phase?26:30 How many asset groups per dollar spend?30:47 Is it possible to see how Google is spending by medium (search, shopping, video, etc.) within a PMax campaign?32:41 Why digital marketing can be difficult for a clothing brand and what you can do to improve your marketing strategy36:57 The best way to increase LTV and why building a brand is building a relationship39:46 Always turn on final URL expansion with Performance Max41:48 How to structure dynamic remarketing and should you run it with PMax?44:12 Smart Shopping will transition to Performance Max between July to September, here's what you shouldn't do49:41 Does Google underreport conversions generated from Display and YouTube campaigns when they aren't last click?51:59 When to increase your PMax budget52:33 Google is maximizing the value of their own inventory and the inventory is you56:39 What to do if there's an extreme gap between your tracked conversions and actual conversionsMentioned links:God Tier Ads:https://www.godtierads.com/Store Growers (Google Ads for eCommerce):https://www.storegrowers.com/ Northbeam:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa2lJb0dFdGRLNm10MFd5SVpMUkZSZWx4aVdoQXxBQ3Jtc0tud0dYQmVyc3hJbk5HeVR3WW9nZkFfWll1RUF1WmhmOTd1dzlVTnhrOERMZ09Oc0EyX2F5QUpFWXhMU1pvQ1JmZ2dPZFJPTGhaM3FWaDJHOEI3UzZlenBkcGo1d09oQ004blMtOXFzLV9YLVFlZUJtaw&amp;q=https%3A%2F%2Fwww.northbeam.io%2F&amp;v=OwxezlgoHW8" rel="noopener noreferrer"...

Efe answers the frequently asked questions about Performance Max image assets. He talks about the image requirements, minimum specifications, and gives examples and best practices for creating and managing your image assets for optimized Performance Max campaigns.This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/Related Blog:Introduction to Performance Max Asset Groups: https://sol8.com/performance-max-asse...Related Videos:🤯 Introduction to Performance Max Asset Groups: https://youtu.be/7ohLv4YvV1w ▶️ How to Optimize Video Ads for Google Ads Performance Max Campaigns: https://youtu.be/X9T7RFd9Bo0 💯 Performance Max Campaigns - Insights Tab Fully Explained! https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups: https://youtu.be/q817sWIQVoE 🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

You read the title right! Facebook Ads is in Google Ads, specifically under Reporting. Does this mean Facebook will be another display path for Google Ads? Here's what we know so far and what to watch out for if you're an advertiser or a Google Ads agency.It seems like this isn't the first time Facebook partnered with Google. Back in 2013, Facebook and Google combined Facebook Exchange, Facebook's retargeting platform, with Google Doubleclick. Then in 2018, Facebook partnered up with Google for the Open Bidding project.Listen to this episode as Kasim shares his predictions on the current partnership's potential effects on advertisers and agencies.Article on Facebook-Google partnership back in 2013:https://www.bigfootprintdigital.com/b...Related Videos:🚷 Using Performance Max to Minimize the Crossover Between Your Facebook Ads &amp; Google Ads: https://youtu.be/qJpkB3doNc0What the Facebook/IOS Update Means For Google Ads: https://youtu.be/2hGFpkfZcyMDid iOS14 Kill Your Facebook Ads? Here's What You Should Be Doing Now: https://youtu.be/VZvVkJXajGwFacebook Ads &amp; iOS14 issue FIXED! https://youtu.be/TETr8siYHisFacebook Just Said, Officially, That I’ve Been Right This Entire Time! (iOS 14 Facebook Hack Update): https://youtu.be/esB3P6FdMhAYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): https://youtu.be/PtnGDLhuLqoThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp... 🧐 Do You Have What It...

Missed the Live Q&amp;A Session? Catch Kasim, John, and our Google Ads Strategists every Friday at 1 PM PST LIVE on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim, Usama, Efe, and Onkar help our channel members optimize their Performance Max campaigns.00:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max03:22 Customer list upload issue in Google Ads Performance Max04:52 How to fix conversion tracking for PMax eCommerce so it only shows purchase value07:29 How to prevent duplicate conversion tracking10:20 Analyzing your listing groups metrics13:32 PMax spends 80% of the budget in an hour? Here's what to do18:17 Is $1 M a reasonable spend for PMax with low ROAS?20:33 What to do for eCommerce if you don't have enough budget to run PMax24:12 Transitioning from Smart Shopping to Performance Max 25:49 The remarketing problem with PMax and our fix29:16 Retargeting tips30:57 When to turn off Final URL expansion with PMax34:34 When to build more asset groups36:32 The video creation tool under your Asset Library42:05 Can you force PMax campaigns to be based primarily on google shopping?44:13 Kasim's secret to managing a massive team46:38 Conversion value vs Conv. value (by conv. time) and how to calculate ROAS real time 49:55 Any change in your PMax campaign restarts learning52:58 Migrating Etsy bestsellers to a PMax campaign54:47 ​When to stop PMax even before the 45-day initial learning phase 56:19 What to check when the conv. value between Analytics and Ads has huge discrepancies from 20-300% depending on the country🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead...

Kasim shares another hidden gem in Performance Max reports! Here's the step-by-step guide to seeing Performance Max conversion data on every landing page.He also shares why the landing page performance reports should be applied with caution, the recommended areas to apply the reports, and how often you should be generating them. Related Videos:🕵️ You Can Now See Your Performance Max Campaign Placements! https://youtu.be/nm-6XCAu_W4👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&amp;A: https://youtu.be/oP4JmGyBKCg🛑 What You SHOULDN’T Do Once Your Smart Shopping Campaigns Transition to Performance Max This July: https://youtu.be/NU8bW2DdyYQ⏳ Smart Shopping to Performance Max Quick Tips From a NEW Google Ads Thought Leader: https://youtu.be/we9T_mGeMLAThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it.A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page.You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC).In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following:00:00 Intro: Should I rank 1st for my #1 keyword?02:25 The metric that truly matters05:43 How to create an experiment to check if it will be profitable to rank on top of the page06:57 The factors to consider when running the experimentRelated Videos:🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZYUsing Google's New Search Console Insights For Keyword Insights In Google Ads: https://youtu.be/CYFPDhFP5IsHow to Use Amazon Keywords to Build a Google Ads Campaign: https://youtu.be/IDtXQy6fpgMAre We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3EThis ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track.Google's definition of the two conversion actions:Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding.Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal.Read more about primary and secondary conversion actions here:https://support.google.com/google-ads...We just released our Performance Max Ultimate Guide blog that gives you everything you need to know about how to set up, build, and optimize your Google Ads Performance Max campaigns!Read the Performance Max Ultimate Guide here: https://sol8.com/performance-max-the-... 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

Kasim explains why it can be difficult to manage budgets inside of Google Ads and how this knowledge can help you pace your budget according to your expectations. He shares how Google calculates your monthly budget with the daily spend you input, what happens when you make a budget change (why it could be the cause of exceeding your monthly budget), and so much more.Related Videos:How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfawHow to Calculate ROAS in Google Ads (And Why It’s Important) https://youtu.be/CWAtMr_ujYE🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbnVWRlRnRlZybDAzcEItZW5hamk3NWw0UW12QXxBQ3Jtc0tsU05ZalF1REZmVGNSWDBQYkJ0N1pSU0tvWndZRzgtcHpsUXlHejNfTXVueE9PMktNbkYyT25uZVNHRXBkbmZzNHBBWEJyVTdkZTFpVDRPa2gxQWwzd1RUNUVXeWhSYzdDXzk3dEZNaFJoRUMwMXFibw&amp;q=https%3A%2F%2Fsol8.com%2Fgoogle-ads-for-youtube%2F&amp;v=Kx7ICoLiZ7o"...

Kasim sits down with Regina and Caden as they share everything they learned in client management that helped them become effective client managers (and hopefully, it can help you, too). This includes the biggest mistakes they made as client managers, why it's a lose-lose situation if the client drives the strategy, and so much more!0:00 What we've learned about effective client management02:21 Know your client well – you're their ambassador!07:16 Why the initial month is crucial in effective client management and using metaphors to help clients easily understand the process12:21 You have to step up, earn your client's trust and drive13:00 What not giving client updates in a timely manner taught us14:20 Always underpromise but overperform16:45 Match your client's energy19:45 Don't sell a service you don't know what to do Related Videos:❌ ✅ Making Mistakes Work for You With Steve Liberati of Steve's Paleo Goods: https://youtu.be/BXPF-zlUT_I 💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/💯 The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...

Regina explains why your CPA increases and your ROAS decreases when you increase your budget. She also shares when you should take action and what actions you can take.Scaling your campaigns by increasing your spend isn’t all about growth. Like all things that are growing, growing pains are inevitable.While growth pains can’t be avoided while scaling your campaigns, Regina helps you understand why this is happening, why it’s doing more good than bad for you and your business, and the steps you can take so you can easily transition into scaling your campaigns.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:<a...

In this episode, Kasim recaps the highlights from Google Marketing Live 2022. He shares the updates he looks forward to and how these can affect advertisers and agencies.00:00 The key takeaways from Google's Marketing Live Keynote 202202:52 Asset library03:51 Attribution insights05:31 Privacy and measurement09:06 Intuitive shopping11:52 See competitor’s stronger offersWatch the Google Marketing Live 2022 here: https://youtu.be/Cq6aek2MCfI 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:<a...

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your Google Ads Performance Max campaigns.Find or create placement reports for your Performance Max campaigns:https://bit.ly/39J0uYURelated Videos:😱 PROOF That Google Is Withholding Essential Data From Certain Users: https://youtu.be/l9ZGKSU25-Y🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data: https://youtu.be/aG9QNQdgRhs🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...

With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns to start working, and what you should and shouldn't do before the learning phase.The 90-day guideline meant that we would typically have enough data to know whether or not the campaign would work long term. While there are inconsistencies with Google's statements on how long it takes for PMax campaigns to work, Kasim shares the official slides from Google with the information, backed up by our experience in running and studying numerous PMax campaigns.Hopefully, this episode will help you set expectations when running new Performance Max campaigns and will reduce losses from making edits on your campaign prematurely even before the learning phase is completed. 00:00 How long will Performance Max take to start working?00:52 Because of Performance Max, now there’s no timeline!02:18 Google wants 4-6 weeks for learning05:32 What Google Ads Help says right now on the learning process07:15 A failed PMax campaign experience10:32 Performance Max is hard for R&amp;D businesses🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbi1xT1pDaDhqdmNTYjJFdTFvTG8wOVpPRW1rZ3xBQ3Jtc0trZVBnM2h5WkhLeEdlanZyNHIybzRCdTVBX0ZsVldlNEhSeHp4NUZsVkR3QlJmblZabHpWczc1cUF0b2lRdzBROXgzb2ZINUZ0czZlSjZpdlZGSVlRTnVLZHptUlhIdDNlekpETnVKaUVvTklFQ2hDQQ&amp;q=https%3A%2F%2Fsol8.com%2Fgoogle-ads-for-ecomm.&amp;v=yOYxV7KTit0" rel="noopener noreferrer"...

In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many more!A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim and John directly in our Weekly Live Q&amp;A Session.Catch them live every Friday at 1 PM PST.Watch Kasim and John reveal how you can use the Stair-Step Method to scale your Performance Max campaign in last week's 1-hour session, here: https://youtu.be/oP4JmGyBKCg 00:00 How to Scale a Performance Max Campaign with the best Google Ads strategists01:12 When to increase your Performance Max budget to scale your campaign03:15 Supplementary campaigns to run with Performance Max campaigns06:49 The importance of website optimization when scaling your PMax campaigns08:19 Other factors to consider when creating asset groups and audience signals10:38 Use your Performance Max insights tab data to find more of the right audiencesRelated Videos:💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc 🥷 Hacking Google Ads Performance Max:https://youtu.be/AlMRXaVTJ-Q 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs ❗️ Important Performance Max Update – Focusing on New Customers Only:https://youtu.be/Vv_-oO7Bbnk 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! <a href="https://www.youtube.com/watch?v=4Kcf-IHVbAw&amp;t=0s" rel="noopener...

Missed the Live Q&amp;A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.00:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max01:29 Would you start running Performance Max directly on new accounts?04:00 Prerequisites for launching effective Performance Max campaigns11:27 PMax ad spend for campaigns replacing Smart Shopping13:07 Long sales page vs Shopify product page16:03 Can you pull your Performance Max listing groups metrics?17:15 Advantages and disadvantages of having one product per asset group20:22 Does Performance Max take from Smart Shopping?23:11 Factors to consider when running PMax for lead generation26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?30:56 What to do if Performance Max is crushing on YouTube but failing on Search31:34 Should you have a brand campaign?34:52 Why your DSA campaign with PMax isn't getting impressions35:38 Google Analytics vs GA438:00 Adding secondary conversion events for clicking/viewing various page elements41:21 Recommended product segmenting in PMax for an eCom fashion brand 44:16 When to cut back spend for an underperforming PMax campaign45:23 When to turn on Final URL expansion in Performance Max47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation48:55 How to introduce sales assets (events) in Performance Max50:50 Workarounds on PMax subdividing products to 100052:33 Will running a DSA campaign with tCPA help Performance Max?54:15 the best way to use the top performing audience segments insights55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?59:05 The best performing audience signals🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

Selling PPC isn't hard! You just need to know two things...🔔 SUBSCRIBE for more videos:https://www.youtube.com/channel/UCKuk...--------------------------------------------------Related Videos:Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr... 6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...Google Ads Playlist:https://www.youtube.com/watch?v=H35uj...--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.If you're looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place! Don't forget to Subscribe!WOULD LIKE TO WORK WITH US?Visit our website to get to know us better and sign up for Free Action Plan - https://bit.ly/sol8-home⬇️ You can find us here ⬇️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook: https://www.facebook.com/solutionseightLinkedIn: <a...

Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns.In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more!Related Videos:🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU 🤐 Did Google Just Lie to Us About How Audience Signals Are Used in Performance Max? https://youtu.be/DMFevQA4P8M🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:<a...

We've seen Google prioritize some accounts when rolling out new features, that's normal. But this is the first time we've seen Google giving different rights to different users in the same account. Could this mean Google gives preferential treatment to specific users or agencies? Where does that leave advertisers who run their own ads? Listen to this episode to learn more.🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer...

New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals.In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns. This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more. 00:00 PPC Talks about Performance Max campaigns01:23 What is Google Ads Performance Max and how did it change the advertising game?03:46 The best practices in setting up a Google Ads Performance Max campaign08:20 How PMax behaves on its own and with other campaigns12:31 PMax features were hoping for in future updates15:09 Is PMax the end of Google Ads agencies?🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Related videos:🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns." If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.searchenginejournal.com/p...Neil Patel's blog on Performance Max:https://neilpatel.com/blog/performanc...🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

If you're using GPT-3 and other content generators, this might be the time to revisit Google's Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google's partner sites.In an episode of the Google Search Central SEO office-hours hangout, John Mueller, Google's Search Advocate, took a stance against AI-generated content. John said that content from GPT-3 and other content generators are still considered AI-generated content and would still be classified as spam. And all the information has been laid out in the Webmaster guidelines from the beginning.As per the Google Search Central, AI-generated content include, but are not limited to:- Text that makes no sense to the reader but which may contain search keywords.- Text translated by an automated tool without human review or curation before publishing.- Text generated through automated processes, such as Markov chains.- Text generated using automated synonymizing or obfuscation techniques.- Text generated from scraping Atom/RSS feeds or search results.- Stitching or combining content from different web pages without adding sufficient value.Google says it classifies AI-generated content as ‘spam’: https://thenextweb.com/news/google-sa...Google SEO office-hours from April 1, 2022: https://youtu.be/Yx997SsiYlwWebmaster guidelines: https://developers.google.com/search/...Google's definition of automatically generated content:https://developers.google.com/search/...Jasper - AI writing assistant pricing:https://www.jasper.ai/pricing🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 <a href="https://www.youtube.com/watch?v=_mOv9_qrtpg&amp;t=0s" rel="noopener noreferrer"...

Here's the replay from this week's Live Q&amp;A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...For now, you can watch the replay where they share how to steer your PMax campaign back in the right direction without starting from zero, how PMax is driving massive amounts of profitability for Google, and many more! Weekly Live Q&amp;A to scale your business with Google Ads Performance MaxThe recommended time for having tCPA/tROAS off before getting back when scaling The impacts of Performance Max on Google How to optimize Performance Max using Google Analytics Bidding for customers in Performance Max How your attribution model affects PMax Is Customer Match a good thing for PMax?Update on the Performance Max learning phase: it's not 90 days anymore!Enhanced conversions for lead generation campaignsTurning off asset groups with 3000 impressions but no clicksSolutions 8 private community update! Discover how Save IT In Ukraine can help you with your business today: https://saveit.in.ua/Performance Max for eCommerceHow to steer your PMax campaign back in the right direction without starting from zeroScaling your PMax campaigns with the best practices for asset groups, audience signals, listing groups, etc.Watch out for John's video about why you want brand inside PMax🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa0dIOVFzZEhGX2ZtdXB6ZE9ycVZRb1NqcHZFZ3xBQ3Jtc0trSGRfNk9TTGh3bkQyaHAxUktZbFptWGZaTkdQcWFZeGQ0d0liY0xtMDA5UmlMOUY3a0Q3RFVLNmNkMjgzcmhkSUhEYXlpQkZPNHN3aXBKTzFIN0tJS0ZrRnN5WmJjWmVfc3B0b0RhbFJzSDRpMmFySQ&amp;q=https%3A%2F%2Fsol8.com%2Fapply%2F&amp;v=udOZUOKWxCQ" rel="noopener noreferrer"...

Why should I run a Brand campaign when I'm meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn't that eliminate the need for brand campaigns? Aren't brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max. After thorough data gathering and analysis, John presents three accounts in different industries to show how bidding on your brand while running PMax campaigns can help build brand awareness and increase new customer revenue, and so much more!The Importance of running Brand campaigns with Performance Max campaignsWhy should I pay for people who are already searching for my brand?Performance Max campaign increases brand awarenessGaining $25,000 conversion value and 6,000% ROAS in brand with PMaxPMax campaigns include your brand so why will you still run a proactive brand campaign?What happens when you're not running a brand campaign with PMax?But wait! Bidding on my brand name will just increase cost, right? How much are you willing to pay to impress on the right audience?If I bid on my brand, will it hurt my SEO?If I'm a small business owner, should I ignore brand and focus on new customer acquisition? How the attribution model affects your brand conversionsRelated Videos:Why You Absolutely MUST Run A Brand Campaign in Google Ads: https://youtu.be/SMH0z387w48 Help! My Competitor Is Bidding on My Brand Name in Google Ads: https://youtu.be/S69ZReN1b48Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: https://youtu.be/VnTzcTGJHcc🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

Kasim brings in our brilliant CTO, Ivan Bunin, to share how you can get cost-effective and expert IT services while helping Ukrainian professionals and their families get back to their normal life.For many Ukrainians, there are no jobs due to the Ukrainian-Russian war, and the country's economy is suffering a severe downturn.Ivan and his friends, who themselves are also experiencing the hardships brought by the war, built&nbsp;Save IT In Ukraine.Save IT In Ukraine&nbsp;is an initiative to support Ukrainian IT specialists affected by the Ukrainian-Russian war by providing employment opportunities.&nbsp;With over ten expert developers and a waitlist of talented specialists, Save IT In Ukraine is ready to provide services such as web development, blockchain projects, mobile apps, custom build software, and much more.Why hire them? Not only will you get cost-effective and expert services — but for every new project, you are also helping Ukrainian professionals and their families get back to their normal life.Discover how Save IT In Ukraine can help you with your business today:https://saveit.in.ua/🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...

The Google Gods have blessed advertisers with a gift in Performance Max campaigns that allows you to optimize for conversions from new customers only. It's the new customer acquisition goal in PMax and Kasim shows you where you can find it, the recommended settings, and what to watch out for in choosing modes.Google support article about the new customer acquisition goal: https://support.google.com/google-ads...Related YouTube Videos:🤐 Google Confirms! New Performance Max Features to Watch Out For! Weekly Live Q&amp;A: https://youtu.be/TUAwleH81Tk🏋️ How to Optimize Google Ads Performance Max for Lead Generation - Weekly Live Q&amp;A https://youtu.be/u52OrEgrU7g 🧗 Performance Max Best Practices to Get Ahead of Your Competition NOW - Google Ads Live Q&amp;A https://youtu.be/YTapfK2GXl4💣 Performance Max Secret Strategies Revealed: Weekly Live Q&amp;A to Scale Your Business With Google Ads https://youtu.be/90VfroBREXQ🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

"The most important thing when it comes to sales isn't copywriting or advertising - is that you don't make it harder for people to buy from you. Have frictionless steps for them to convert themselves into customers. This episode is going to show you an example of sales friction in action and teach you some ways to avoid this and increase your sales.Sales friction is a fancy term for making it too hard for your customer to buy from you. It's one of the easiest ways to lose sales. Don't want to lose sales? Make it easier for people to buy!Related YouTube Videos:🧐 CRO Masterclass With Alisha Conlin-Hurd, Co-founder of Persuasion Experience: https://youtu.be/Ik7Gy8uZAbU🛒 The Importance of Conversion Rate Optimization (CRO) For eCommerce: https://youtu.be/UVFUWVI_8p0Collin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More! https://youtu.be/SOnETPodkMA🔻 Funnels Aren’t Dead! How to Modify Your Funnel for Performance Max:https://youtu.be/HddwjMcQtnk💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2c🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks, including the Live Q&amp;A member chat:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: https://bit.ly/sol8-home ⬇️️ You can find us here ⬇️️:Website: https://bit.ly/sol8-homeTwitter: https://twitter.com/solutions_8Facebook:...

Do you want to learn about how you can grow your eCommerce brand and reach new heights? In this episode, Kasim interviews Chase Clymer, the co-founder of Electric Eye, about the challenges faced by eCommerce stores, especially those just getting started in their journey. Chase also shares his top tips for finding success in eCommerce and how to better prepare your online business for the future.Chase knows what it takes to run an eCommerce store. He’s been at it since 2016 and he now specializes in helping eCommerce brands increase their sales with his agency, Electric Eye. He is also the host of the Honest Ecommerce podcast. It's a podcast committed to helping online store owners grow their business through honest advice. From building Shopify stores to managing client relations and growing a team, he is a true eCommerce expert. More about Chase Clymer and his work:Chase Clymer:https://www.chaseclymer.com/Electric Eye:https://electriceye.io/Honest Ecommerce:https://honestecommerce.co/The tools Kasim and Chase recommend:Billo for custom-made eCom videos:https://billo.app/?ref=regnhiNorthbeam:https://www.northbeam.io/Triple Whale: https://trytriplewhale.com/*Use the code ELECTRICEYE to get a discountHighLevel:<a...

In this episode, Regina Bellows, one of our incredible Client Managers, offers a few tips on how to minimize the amount of Facebook leads targeted with your Google Ads campaigns. This includes tapping into the future that is Performance Max.If you're running Facebook Ads and Google Ads, you'll expect that two marketing platforms will be a great way to target more leads for your business. I mean two is better than one, right? But there's an unwanted initial result of running both - Google Ads will target your Facebook leads as well. While there is no way to avoid this completely, Regina shares tips on how to make sure that it is minimized.Related YouTube Videos:What the Facebook/IOS Update Means For Google Ads: https://youtu.be/2hGFpkfZcyMFacebook Ads &amp; iOS14 issue FIXED! https://youtu.be/TETr8siYHisFacebook Just Said, Officially, That I’ve Been Right This Entire Time! (iOS 14 Facebook Hack Update) https://youtu.be/esB3P6FdMhAYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach) https://youtu.be/PtnGDLhuLqo🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...

Missed the Live Q&amp;A Session? Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚 For now, you can hear the recording where they share how to optimize Google Ads PMax for lead generation and increased sales in eCommerce. They also reveal a Solutions 8 trade secret to getting 500% ROAS by controlling PMax, and so much more!0:00 Weekly Live Q&amp;A to scale your business with Google Ads Performance Max and other campaign types1:50 Performance Max for lead generation, how audience signals and asset groups work9:19 Bidding strategy: Max conversion value vs Target ROAS (with data from Google)15:27 Why Google Ads Performance Max is better than Smart Shopping campaigns19:11 What to focus on to increase eCommerce sales and leads21:39 PMax campaign vs high-performing search campaign24:25 Are we getting negative keywords for PMax?28:11 What to do if PMax stops working after adjusting your TROAS34:24 Solutions 8 trade secret for getting 500% ROAS with less ad spend in PMax41:07 PMax issue: getting repeat leads and conversions47:17 Local campaigns are turning into Performance Max campaigns53:39 How to transition your Smart Shopping campaigns to Performance Max🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:<a...

Do you own an agency and you're not sure what niche to go into? Or you’re just starting out and need some direction? In this episode, Kasim sits down with Shaun Clark, CEO of HighLevel, to help shed some light on your path. They talk about the best niche, avoiding market saturation, how including software in your services can aid in business continuity, and so much more. Shaun Clark is the CEO of HighLevel, a Full Suite Platform for Agencies. So, it's an understatement to say that Shaun is an expert in working with agencies.HighLevel is designed to help agencies like yours achieve success. It's the first-ever all-in-one platform with the tools, support, and resources you need to solve your agency problems in one place.We believe in it's power to help agencies rise that's why we're an affliate!You can check out HighLevel with our affliate link: https://www.gohighlevel.com/main-page...Related YouTube Videos:Looking to the Future with Shaun Clark of GoHighLevel.comhttps://youtu.be/VwAe6zvfkhY ⚙️ Improving Agency Operations With Dan Beard:https://youtu.be/wKGg6KGwmxMWhat Working With 10,000+ Agencies Taught GoHighLevel Team About How to Productize Agency Offerings:https://youtu.be/9YmpQB77HZo👑 Kasim's Super Secret Hiring Process | The Pareto Talent System:https://youtu.be/F9JlKznj81w💪 The Ideal Team Structure for Google Ads Management:https://youtu.be/d3COKxxHt3I🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Want to learn more about Google Ads Performance Max?https://youtube.com/playlist?list=PLp...🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

Google’s ads product liaison, Ginny Marvin, recently explained how audience signals are used in Performance Max. While it’s great to see Google Ads supporting advertisers directly, we have an issue with the statement: it’s not entirely true. Every time Google gives out information and "best" practices, filter them accordingly. It's still You vs Google, and Kasim proves it in this episode.References:Google shares deeper insight into audience signals in Performance Max campaigns by Greg Finn of Search Engine Land:https://searchengineland.com/google-s...Tweet on Performance Max Audience Signal: https://twitter.com/adsliaison/status...Google's ads product liaison, Ginny Marvin, on Twitter: https://twitter.com/adsliaisonRelated Videos:💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2c 🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZYEpic Value Bomb! Every Single Audience in Google Ads:https://youtu.be/44P7YSSfc8Y🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:<a href="https://www.youtube.com/watch?v=9TziUBrF_hs&amp;t=0s"...

"Our awesome founder &amp; CEO is this year's War Room Wicked Smaht Winner! 🙌 And in this episode, he reveals his award-winning strategy on how to steal your competitors' most valuable YouTube traffic. This way, you can easily increase views, and attract leads who are already interested in what you have.If somebody is watching your competitor's YouTube videos, it means they're also interested in your products or services.So why not steal those viewers/prospects from your competitors?Then all that's left is for you to do is deliver value, build trust, then convert them into customers!After all, Google allows you to advertise on anyone's YouTube videos, including that of your competitors. Kasim used this to his advantage to get more views and leads, and now you can, too!War Room: https://www.warroommastermind.com/ YouTube Will Now Show Ads On All Videos Even If Creators Don’t Want Them: https://bit.ly/38RaAq8 Related Videos:The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala:https://youtu.be/Bd7g_pnAUtkYouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach) : https://youtu.be/PtnGDLhuLqoHow to Use the Google Ads Reach Planner to Build a YouTube Marketing Strategy: https://youtu.be/mXqDTOCJ5XQHow to Run a Lead Generation Campaign in YouTube Using Google Ads:https://youtu.be/5jKkYEpmixYHow to Remarket eCommerce Visitors With YouTube Ads:https://youtu.be/3Q5M5bi9LUI🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...--------------------------------------------------👉 Want to become a Google Ads expert? We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/--------------------------------------------------Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.--------------------------------------------------👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE...

Listen to the replay to this week's YouTube Livestream Q&amp;A to scale your business with Google Ads. Kasim and John share how to optimize Performance Max campaigns with the best practices in building asset groups, audience targeting, media creation, etc. This way, you'll be able to get ahead of your competition NOW, especially since PMax is replacing Smart Shopping and Local campaigns in about two months.Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...0:00 Weekly Live Q&amp;A to Scale Your Business With Google Ads2:00 The best way to create and manage Asset Groups in Performance Max campaigns 9:11 Choosing audiences for asset groups15:29 Negative keywords in Performance Max campaigns17:38 Launching a PMax campaign with your new Shopify site21:25 Why we don't recommend relying on Google to create your videos for PMax 26:04 Fix for keyword-based ads that aren't showing due to low ad rank29:35 What to do to get high-quality leads 39:26 How to scale your PMax campaign with less than 150% ROAS41:13 Maximize conversions vs. maximize conversion value43:55 Can you check where the PMax ads are showing up?46:53 When to run YouTube display campaigns50:44 PMax limitations and the workarounds55:05 How to get ahead of your competition NOW with PMax campaignsMissed the Live Q&amp;A Session? Catch Kasim and John every Friday on YouTube at 1 PM PST as they answer everything you want to know about Google Ads - strategies, secrets, guides, and so much more! See you next week! 💚🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

Today's guest in The Daily Google News is the Founder of The Digital Custodian, Dan Beard. He has over 25 years of experience to help organizations break through to the next level. In this video, he shares his expertise on how agencies can scale their business by improving their operations through standardization, system building, team motivation, and so much more!Dan's Website - The Digital Custodian: https://www.thedigitalcustodian.com/Dan's LinkedIn: https://www.linkedin.com/in/dan-beard...Kelly Clements - Dan's Life Coach: https://theentreprenewer.com/Mentioned Videos &amp; Channel:The puzzle of motivation by Dan Pink: https://youtu.be/rrkrvAUbU9Y Fastcap: https://www.youtube.com/c/FastcapLLC 💎 How to Master Measurement in 3 Steps and Why It’s Crucial for Entrepreneurs (With Chris Mercer): https://youtu.be/Q4FsRKxUtIQ 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

With Performance Max, Google Ads has shifted the paradigm to goal-based campaigns. While it made campaign management easier, it also changed how you need to approach funnel marketing to get the most out of your PMax campaigns. Listen to this episode as Kasim explains how you can optimize your PMax campaigns by modifying your funnel marketing strategies.A full-funnel approach to marketing has been difficult in Google Ads since the platform typically focuses on the bottom of the funnel.Now with Performance Max campaigns, Google Ads can be used throughout the entire marketing funnel - starting from brand awareness. But, this doesn’t mean you should put all your funnel marketing strategies to bed. Rather, you’ll just need to modify them for Performance Max optimization.Related Videos:❗️ Important Performance Max Update – Focusing on New Customers Onlyhttps://youtu.be/Vv_-oO7Bbnk 🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:https://youtu.be/aG9QNQdgRhs🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-QCollin Schmelebeck on Starting a PPC Agency, Using Google Ads for the Entire Funnel, and More!https://youtu.be/SOnETPodkMAThe Bottom-Up Funnel by Solutions 8: https://youtu.be/PJVL2Fq7x0k🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:<a...

Catch this recording of our Weekly LIVE Q&amp;A To Scale Your Business through Google Ads ! Catch Kasim and John every Friday at 1 PM PST on the Solutions 8 YouTube channel as they answer everything you want to know about Google Ads - strategies, secrets, guides, and so much more!🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU 🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw 🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm... 🧲 The only guide you’ll ever need for Google Ads for YouTube:https://sol8.com/google-ads-for-youtube/ Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqay1HWnFTWFB1cUloQ29GRXMtMi1MNEdpRERqZ3xBQ3Jtc0tueUtYRlM4WDZpRWcwSW1FbFU2RjJRbzRsV1owLXQwT3VmR3FiZE5OTU1FVHVoS19TYTFIVUVwSkRVeGFJbUxYQVNVQ3FvRVRFazdURllVXzlUdTZTcElMZFY2NWhhMUEzbEZQTWJlQjVhLU5ReGpRVQ&amp;q=https%3A%2F%2Fsol8.com%2Fpitch%2F" rel="noopener noreferrer"...

Love Performance Max but hate how it's stealing from other campaigns? Kasim reveals a hack one of our amazing Google Ads Strategists, Usama, came up with that solves this problem. It allows you to get the best results from Performance Max without it stealing traffic from your Display and Discovery campaigns. This PMax hack can also help you maximize the opportunities in your Search and Shopping campaigns.Related Videos:🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target:https://youtu.be/Y427NI4MwZY💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY&nbsp;&nbsp;🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE&nbsp;🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w&nbsp;&nbsp;💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc&nbsp;&nbsp;❗️ Important Performance Max Update – Focusing on New Customers Onlyhttps://youtu.be/Vv_-oO7Bbnk&nbsp;🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntU🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hsApply here: https://sol8.com/apply/&nbsp;&nbsp;💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene...🛒 Everything you need to know about Google Ads for eCommerce:<a...

If you're interested in becoming part of our team and learning from the smartest Google Ads strategist in the world, apply here: https://sol8.com/apply/&nbsp;When applying, don’t forget to indicate in the notes that you're applying as John Moran's assistant.Do you have what it takes to be the right hand of one of the best minds on the planet? We're looking for the most accountable human in the world who knows Google Ads to be the assistant of Solutions 8 Chief Strategist, John Moran.&nbsp;We're looking for someone:Knowledgeable about Google Ads - You don't need to be a Google Ads expert. You just have to be comfortable with the dashboard enough to be able to keep up with John's instructions.Accountable - You need to be able to take responsibility for your actions and take ownership of your tasks. We need someone who never needs to be followed up and will always be three steps ahead of John.Comfortable working from home - You're going to be in every meeting and every call but in the comfort of your own home.&nbsp;Available during US hours - Specifically, John Moran's hours. He is in Phoenix, Arizona, and he will need the bulk of your support during client calls and meetings.So, if you're ready to learn from one of the best and most respected leaders in the digital marketing space, push yourself beyond your comfort zone, and grow at the fastest pace you could imagine, apply now!🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs&nbsp;&nbsp;Apply here: https://sol8.com/apply/&nbsp;&nbsp;Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/...

Whether you’re just getting started with eCommerce or have been selling online for years, the importance of Conversion Rate Optimization (CRO) cannot be overstated. If you’re not doing everything you can to drive more sales to your online store, what are you waiting for? In this episode, Kasim brings in one of our amazing Client Managers, Glen Wilson, to emphasize why you shouldn't spend a cent on advertising if you haven't optimized your site for CRO yet, and what you can do to start.CRO refers to the process of increasing the percentage of visitors who complete a desired action on your site — whether that's making a purchase, subscribing to a newsletter, or downloading an app. The more conversions you have, the better your site is performing.Listen to this episode to learn about the importance of Conversion Rate Optimization (CRO) and how you can start optimizing your site right now for conversions and sales. 🚀 Skyrocket Your Sales With the Most Comprehensive Conversion-Focused E-commerce Checklist: https://youtu.be/87uhTLs12yM More about the creator of the E-commerce Checklist, Jaka Šmid:https://conversion.design/To buy:https://conversiondesign.gumroad.com/...25% off using this code: 25OFFSOLUTIONS8Mentioned Videos:💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ 🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpg https://youtu.be/syadgcDVntU Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk... 🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: <a...

Meet the BEST Google Ads Strategists of the best Google Ads Agency! Kasim sits down with Caden, Efe, Usama, and Onkar to discuss the most important part of building a Performance Max campaign — Audience Signals.While the ability to reach a massive audience is a huge benefit of Performance Max campaigns, it can also be overwhelming to start.That's why Kasim brings in our very own Google Ads Strategists to share their insights and techniques in building Performance Max audience signals. Listen to this to learn how they structure their Performance Max campaigns to reach the right audience, and more:🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntUPerformance Max Campaign Guide Videos (On-going series):🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF24 💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY 🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE 🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w 💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc ❗️ Important Performance Max Update – Focusing on New Customers Onlyhttps://youtu.be/Vv_-oO7BbnkJoin this channel to get access to perks:https://www.youtube.com/channel/UCKuk...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene... 🛒 Everything you need to know about Google...

Everyone knows that branding is important for a business, but what exactly does it mean? And how can you do it when you’re busy running a business? Kasim brings in Henry Kaminski, Jr., The Brand Doctor, to help you build a brand that can withstand the ever-changing eCommerce space and how you can get started if you have no idea what to do. Henry Kaminski, Jr. is the Founder and CEO of Unique Designz. With 13+ years of helping clients reach their target market and establish meaningful connections, no wonder he's The Brand Doctor.It's so important for people to understand that branding isn't just your logo. There are so many different elements to it and especially in this day and age with social media and everything being so interactive. For advertisers, with Google Ads Performance Max rolled out and deciding what page to route your customers to, you want to make sure everything you're doing complements your brand and will lead to conversions and sales.How to build a brandCreating content and how well you should know your audience Performance Max just made branding more important now than everWhere to begin in building your brandMore about Henry Kaminski Jr.Unique Designz:https://uniquedesignz.net/Henry Kaminski Jr. on LinkedIn: https://www.linkedin.com/in/henry-kam... 🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8 https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntUJoin this channel to get access to perks:https://www.youtube.com/channel/UCKuk...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs Apply here: https://sol8.com/apply/ 💯The Ultimate Guide to Google Ads for Lead Generation:<a...

Google Ads Performance Max points advertisers in the right direction. This can help you target the right audiences for high-performing campaigns! Also, Performance Max now allows you to focus on new customer acquisition!🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8&nbsp;https://youtu.be/_mOv9_qrtpghttps://youtu.be/syadgcDVntUPerformance Max Campaign Guide Videos (On-going series):🔥 Introducing Google Ads Performance Max | A Broad Overview:https://youtu.be/xuS7lFSaF24&nbsp;💯 Performance Max Campaigns - Insights Tab Fully Explained!https://youtu.be/S0M1CQ8y5oY&nbsp;🤔 Understanding Performance Max Listing Groups:https://youtu.be/q817sWIQVoE&nbsp;🤯 Introduction to Performance Max Asset Groups:https://youtu.be/7ohLv4YvV1w&nbsp;💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!https://youtu.be/UGa79blLUEc&nbsp;Join this channel to get access to perks:https://www.youtube.com/channel/UCKuk...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hs&nbsp;Apply here: https://sol8.com/apply/&nbsp;&nbsp;&nbsp;💯The Ultimate Guide to Google Ads for Lead Generation:https://sol8.com/google-ads-lead-gene...🛒 Everything you need to know about Google Ads for eCommerce:https://sol8.com/google-ads-for-ecomm...👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: <a...

Kasim, our fearless Founder &amp; CEO, is giving away the thing he's most proud of! He reveals his super-secret hiring process. Listen to this episode to learn how to attract, filter, and hire the BEST remote talent in the world QUICKLY and SCALABLY.The hiring process, the Pareto Talent System, is forged from 15 years of trial and error. And to date, it takes about 245 applicants for every specialist hired, which puts Solutions 8 specialists in the top 0.35% of the available talent pool.Learn how Kasim expanded Solutions 8 to a community of the best people around the globe, and so much more:Key TopicsThe Pareto Talent System: best practices to attract the best peopleThe Solutions 8 Job Listing Template to filter out submissions quicklyDon't hire for 50 roles, don't bundle resources!Be clear on who your ideal candidate isHire according to your valuesKasim's secret sauce to hiring the best peopleWhere to post your Job ListingThe hiring process forged from 15 years of trial and errorOur Job Interview Invitation templateThe most important part of your business: your peopleA Copy of The Pareto Talent System:https://docs.google.com/document/d/1Y...🔎 Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:https://youtu.be/9TziUBrF_hsApply here: https://sol8.com/apply/Unveiling The World's Greatest Customer Onboarding Process:https://youtu.be/UHSDXkgLOb0👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/--------------------------------------------------👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/ --------------------------------------------------Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: <a...