The Good Advice Podcast: Do Business Better with Blake Binns

What good is social media for your business if it doesn't make you money? In 2016, Starbucks had a problem. A big problem. With Facebook exploding, Starbucks spent millions of dollars in developing their followers for their business -- 40,000,000 at the time. How many of those followers would go on to actually see Starbucks content? Due to Facebook's algorithm, Joe Pullizi of content marketing fame calls it less than 1%. Starbucks thought it had acquired a tribe 40,000,000 strong. Really, it's true audience was a fraction of it. Simply put, build your tribe on your own terms so you can protect your reach and make social media worth it for your business. Otherwise, who controls the access to your customers, really? It may be someone today who won't give you access tomorrow.

Chad Bourquin -- one half of the country duo, Big Time Grain Company -- travels all over performing live with his brother and partner Bret Bourquin. BTGC has performed for groups as large as 800,00. In addition, the two brothers have created the Dream Big Series inspiring all ages to discover their inner rockstar and pursue their dreams. They do this through keynote concerts, video interviews and podcasts. Follow Chad's journey on LinkedIn via: https://www.linkedin.com/in/chadbourquin/

Dave Heimbuch has had a life defined by turning great ideas into successful products. In his latest journey, Dave shares about Hidrent -- a service that helps firefighters find extra work as handymen. From idea to app in just six month's time, Dave's story demonstrates the crucial factors needed for any startup's success. Check out the Hidrent app on the iOS or Android store, and be sure to follow David on LinkedIn at https://www.linkedin.com/in/david-heimbuch-6961671/.

The two worst words a business owner can say is, "We're different." Are you really different? Or are you just like everyone else? Why should a customer buy from you? And what makes you a better option than your competitors? Read more at: https://www.linkedin.com/pulse/stop-calling-yourself-different-blake-binns/

Sales is a tough gig. How do you convince someone that what you have to offer is exactly what they need? How do you build a business that is sustainable longterm, with enough customers to fuel the impact you want to make? There's five things you NEVER want to do. Meanwhile, there's one thing that if you do it well, it will transform people into being raving fans of whatever it is you have to offer. Read more at: https://www.linkedin.com/pulse/salespeople-can-we-do-better-heres-5-absolute-worst-sales-blake-binns/

Erin Sanchez returns to talk about content marketing and the magic behind turning one piece of solid value into 30 days of content. She challenges business owners to think beyond motivational quotes and inspirational stories but to really create content that not only engages, but also converts to paying customers. Erin is incredible and we had a great time poking fun at some of the most obnoxious habits on social media. Be sure to follow Erin on her LinkedIn at https://www.linkedin.com/in/erinrsanchez/, and if you'd like to master your content and develop an actionable plan for getting more customers, make sure to join Erin's program on how to Stand Out, at bit.ly/StandOutBookOut.

No one will buy what you have if they don't know what you do. Jim Collins in Good to Great talks about the need for a company to be obsessed with their Hedgehog -- meaning for all the things you can offer, and all the things you are qualified for, what is the ONE thing that your customers will know you by? This episode is a great starting point for any business owner wanting more sales and more customers for their business.