The Good Advice Podcast: Do Business Better with Blake Binns

Sales is a tough gig. How do you convince someone that what you have to offer is exactly what they need? How do you build a business that is sustainable longterm, with enough customers to fuel the impact you want to make? There's five things you NEVER want to do. Meanwhile, there's one thing that if you do it well, it will transform people into being raving fans of whatever it is you have to offer. Read more at: https://www.linkedin.com/pulse/salespeople-can-we-do-better-heres-5-absolute-worst-sales-blake-binns/

Erin Sanchez returns to talk about content marketing and the magic behind turning one piece of solid value into 30 days of content. She challenges business owners to think beyond motivational quotes and inspirational stories but to really create content that not only engages, but also converts to paying customers. Erin is incredible and we had a great time poking fun at some of the most obnoxious habits on social media. Be sure to follow Erin on her LinkedIn at https://www.linkedin.com/in/erinrsanchez/, and if you'd like to master your content and develop an actionable plan for getting more customers, make sure to join Erin's program on how to Stand Out, at bit.ly/StandOutBookOut.

No one will buy what you have if they don't know what you do. Jim Collins in Good to Great talks about the need for a company to be obsessed with their Hedgehog -- meaning for all the things you can offer, and all the things you are qualified for, what is the ONE thing that your customers will know you by? This episode is a great starting point for any business owner wanting more sales and more customers for their business.