
Episode 84
#84 - What's Your Hedgehog?
The Good Advice Podcast: Do Business Better with Blake Binns
January 9, 202029m 2s
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Show Notes
No one will buy what you have if they don't know what you do. Jim Collins in Good to Great talks about the need for a company to be obsessed with their Hedgehog -- meaning for all the things you can offer, and all the things you are qualified for, what is the ONE thing that your customers will know you by? This episode is a great starting point for any business owner wanting more sales and more customers for their business.