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The Good Advice Podcast: Do Business Better with Blake Binns

The Good Advice Podcast: Do Business Better with Blake Binns

504 episodes — Page 1 of 11

#536 - Stop Making this Simple Mistake

May 15, 202621 min

#535 - Being Gaslight by Starbucks Pricing

May 4, 202630 min

#534 - Another day, another scam

Apr 23, 202631 min

#533 - Allbirds Stops Being a Shoe Company

Apr 17, 202623 min

Ep 582#532 - The Best Quality in a New Hire

When you hire, what is the single best quality in an applicant? Or if you are already working, what's likely to get you promoted? We talk about this one important, but rare, quality in a team member. Mentioned in this episode - Optimum Health Insurance. Are you looking for an effective and affordable health insurance plan? Go to https://optimumhealthinsuranceplan.com/ for more info.

Apr 10, 202625 min

Ep 581#531 - Shrewd Scams

It may surprise you to know how clever business owners can be when it comes to chasing that next sale. We talk about "shrewdness" in business, and what transparency really means for your customers. Mentioned in this episode - "The Man in the Glass" poem by Peter Dale Wimbrow Sr. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Mar 30, 202634 min

Ep 580#530 - Chocolatey Food

Would you rather have real chocolate or "chocolatey"? That seems to be the bet that one company is banking on. We talk quality and why it matters so much for every small business. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Mar 17, 202634 min

Ep 579#529 - Burger Eating CEOs

McDonald's and Burger King battle over which CEO can seem more human by taking a bite out of their burgers. We talk passion in business and why it matters. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Mar 6, 202625 min

Ep 578#528 - What This Company Did with Pennies

With the penny being discontinued, one company has made the rounds for a simple move to keep their customer first. We cover how Chick Fil-A is responding to the penny. This episode is sponsored by Best Option Restoration of Northwest Arkansas. Are you looking for the trusted answer when disaster strikes in your home? Whether its water damage, fire damage, or mold, Best Option Restoration are the perfect answer for when you need that immediate response, which is why they have a 24/7 call line. Call (479) 458-8840 or visit https://borestorationofnwarkansas.com/ for more information. Support the Patreon at Patreon.com/GoodAdvice.

Feb 23, 202631 min

Ep 577#527 - AI Attorney Resigns

Everyone uses AI for their work... right? But when AI is wrong, what do you do? How do you even know when it's wrong? We talk about expertise and the use of AI in today's business world, including a certain attorney who resigned after using AI for her case work. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Feb 11, 202632 min

Ep 576#526 - The Vacation You Need with Paul Graham

When burnout hits, what's the play? We talk how vital a good vacation is with the most qualified person to help you take one. Paul Graham joins the show to talk business, entrepreneurship, and most importantly, that vacation you should have taken last year... and still can. Connect with Paul for your next trip at https://wishlist.travel. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Feb 5, 202636 min

Ep 575#525 - The State of Good Advice in 2026

2025 was a banger year for Good Advice. What's 2026 hold? We talk about the past and future of the brand and the core services we're doubling down on, and what new business owners need to think about in today's economy. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Jan 23, 202633 min

Ep 574#524 - The McDonalds AI Commercial

McDonald's has published a new Christmas commercial generated entirely by AI. We talk about it and what it means for future content. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Dec 12, 202519 min

Ep 573#523 - The $2500 Car Part

What can you learn about a business that unabashedly overcharges for their services? And more importantly, what's the difference between a premium offer and robbing a customer blind? I talk about my experience with a local business on today's episode. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Dec 2, 202539 min

Ep 572#522 - Awkward Intentionality

Being intentional in business can take you far... but where's the line between intentional and awkward? We share some of the strangest mistakes we've made in the past 7 years of Good Advice. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Nov 21, 202520 min

Ep 571#521 - The Difference Between Opportunity & Distraction

What's the difference between something being a huge opportunity and a massive distraction against your business? Risk. We talk about risk and effectively weighing risk in today's podcast episode. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Nov 14, 202534 min

Ep 570#520 - Social Media Isn't Real

We all know Social Media isn't the best platform for truth... so why do we spend so much time on it? We talk about how social media isn't real and how the algorithm may be shaping your perspective. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Nov 7, 202519 min

Ep 569#519 - Are We in An AI Bubble?

We talk about the latest on the suspected AI bubble, and what it means for the every day person. This episode is sponsored by Duncan & Stone. Capture the memories that matter with their Anniversary Journal, Childhood Memory Book, and more. Use code GoodAdvice to save 20% on your next order. Go to https://duncanandstone.com. Enjoy the episode? Check out our patreon at https://patreon.com/goodadvice

Oct 31, 202525 min

Ep 568#518 - AROK Sailing School, with Zsolt Gomory

Zsolt Gomory joins the show to talk about his business, AROK Sailing School and Cruises. We talk about his vision for starting the business and what makes his school so special. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Oct 24, 202526 min

Ep 567#517 - Get a Side Hustle

Do you have a side hustle? If not, you might need one. As the economy continues to be a wild place, one thing is for certain -- you have to be in control of your own destiny. Mentioned in this episode - Optimum Health Insurance. Are you tired of spending hundreds of dollars on premiums? There's a good chance Optimum can get you better coverage at a cheaper price. Go to https://optimumhealthinsuranceplan.com/ for more information.

Oct 20, 202525 min

Ep 566#516 - Two Things to Help You Sell More

We talk about two important parts of every sales strategy -- showing up and knowing how to sell. We break it down on today's podcast episode. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Oct 17, 202529 min

Ep 565#515 - SEC Charges Tai Lopez for $112M Ponzi Like Scheme

Tai Lopez is charged by the SEC for operating a $112M Ponzi like scheme. We talk about scams common to gurus and marketers, and what to keep in mind to avoid them. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Oct 8, 202525 min

Ep 564#514 - 7 Years of Good Advice

7 years of Good Advice! We're celebrating our 7th year in business this week as we talk about some of the biggest lessons we've learned over the years. This episode is sponsored by Duncan & Stone. Capture the memories that matter with their Anniversary Journal, Childhood Memory Book, and more. Use code GoodAdvice to save 20% on your next order. Go to https://duncanandstone.com. Enjoy the episode? Check out our patreon at https://patreon.com/goodadvice

Oct 3, 202521 min

Ep 563#513 - Sales Bros Hate This One Sales Objection

Dealing with sales objections can be hard enough... but there's one in particular that a "sales bro" really hates. We talk about it on today's show and how salespeople are missing it. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Sep 22, 202533 min

Ep 562#512 - Is Humility Costing You Sales?

Humility is a great quality in business... but is it costing you your next deal? We talk about how humility can be mistaken as a lack of confidence, and the qualities people are looking for when they're willing to invest in the solution they need. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Aug 29, 202526 min

Ep 561#511 - Just Another Customer

People never want to feel like they're "just another customer" to a business. Yet time and again businesses fail to show their customers that each one individually matters. We talk small (and inexpensive) actions to wow your customers on today's episode. This episode is sponsored by Duncan & Stone. Capture the memories that matter with their Anniversary Journal, Childhood Memory Book, and more. Use code GoodAdvice to save 20% on your next order. Go to https://duncanandstone.com. Enjoy the episode? Check out our patreon at https://patreon.com/goodadvice

Aug 23, 202520 min

Ep 560#510 - Managing Customer Expectations

You can do a great job but still end up with an unhappy customer. The reason is because you have to learn how to manage customer expectations, including understanding what they need to know vs. everything you can tell them. We talk about understanding how to present information to customers and avoiding mistakes in being too transparent. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

Aug 13, 202529 min

Ep 559#509 - A Simple Sales Truth to Accept

There's a simple truth to sales that will change how you view every failed sale. Are you really bad at sales? Or are you misunderstanding this basic fact? We talk sales and how one particular door-to-door salesman got it wrong. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

Jul 31, 202527 min

Ep 558#508 - Now We Have AI Managers

Gallup has said the #1 reason for lost revenue... isn't some failed marketing plan. It's the cost of turnover and how disengaged, unhappy employees are costing you money. And the #1 factor in a high performing employee? It's the Manager. We talk in today's episode how large corporations are turning to AI to manage their people, and how ineffective this is in building a meaningful culture. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Jul 25, 202528 min

Ep 557#507 - Do Vanity Metrics Matter

Follower count. Impressions. Engagement. As these numbers increase, so does your impact. Or does it? We talk about vanity metrics and how easily these numbers affect our attention in business. Today's episode mentions Optimum Health Insurance. Are you looking to get great insurance at a premium you can afford? Contact Optimum Health Insurance at https://optimumhealthinsuranceplan.com/ Enjoy the podcast? Check out our Patreon at Patreon.com/GoodAdvice

Jul 14, 202526 min

Ep 556#506 - Here's How to Hire Great Talent

Want to attract great talent for your business? I mean those employees who put in the extra hours, and who really represent the business well? How do you find these people? As you already know, it's not a pizza party. We talk why having a great hiring process is essential to getting the right people in your business. This episode is sponsored by Best Option Restoration of Northwest Arkansas. Are you looking for the trusted answer when disaster strikes in your home? Whether its water damage, fire damage, or mold, Best Option Restoration are the perfect answer for when you need that immediate response, which is why they have a 24/7 call line. Call (479) 458-8840 or visit https://borestorationofnwarkansas.com/ for more information. Support the Patreon at Patreon.com/GoodAdvice.

Jul 9, 202530 min

Ep 555#505 - The AI Advice Given to 9000 Fired Employees

Microsoft let go 9,000 employees last week, but the worst part of the story came after when a Microsoft executive gave a special kind of advice on how these employees could cope with the job loss. We talk bad habits in management and what great leaders do when things go wrong. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

Jul 7, 202528 min

Ep 554#504 - This Huge Music Band is AI

How can a band that gets a nearly 500,000 listens per month be AI? That's the topic for today's conversation as we examine how AI is finding its place in a large portion of digital content -- from music, to podcasts, to art, and even conversations on social media. What does this mean for the small business owner? We talk about it in today's episode. This episode is sponsored by Duncan & Stone. Capture the memories that matter with their Anniversary Journal, Childhood Memory Book, and more. Use code GoodAdvice to save 20% on your next order. Go to https://duncanandstone.com. Enjoy the episode? Check out our patreon at https://patreon.com/goodadvice

Jul 2, 202522 min

Ep 553#503 - I Bought a Marketing Company

Good Advice now owns a marketing agency. I break down the WPMP acquisition that was official in June and what it means for the future of the brand. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

Jun 30, 202521 min

Ep 552#502 - Insurance Myths with Dan Cheek

Why is insurance so confusing? Misconceptions and myths around insurance is one of the reasons why people often just go with the cheapest price. We talk insurance explained with our local Dan Cheek, who has worked in the insurance world for 35 years and who runs an agency here in Bentonville, Arkansas. Not only do we learn more about how insurance works, this episode explains what it looks like to start and grow a business over the past few decades. Connect with Dan and his agency at: 479-273-1320 Or go to: https://agents.allstate.com/daniel-cheek-bentonville-ar.html This episode is sponsored by Best Option Restoration of Northwest Arkansas. Are you looking for the trusted answer when disaster strikes in your home? Whether its water damage, fire damage, or mold, Best Option Restoration are the perfect answer for when you need that immediate response, which is why they have a 24/7 call line. Call (479) 458-8840 or visit https://borestorationofnwarkansas.com/ for more information.

Jun 6, 202540 min

Ep 551#501 - 500 Days of Podcasting

We're celebrating 500 episodes of the Good Advice Podcast, as we look back on the early days of Good Advice. Today's business is so different from the scrappy agency we put together almost 7 years ago. We talk the process of growing a business in the last several years, including what's new for the Good Advice brand. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

Jun 4, 202531 min

Ep 550#500 - This is the Worst Sales Strategy

What sales strategies are working and which ones aren't? We talk about some of the best... and worst strategies that sales people are using today. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

May 29, 202525 min

Ep 549#499 - When Customers Are Like Family, with Noah Paden

Business so often show appreciation with a pre-printed card in the mail or the occassional "thank you". But what happens when a business makes customer appreciation a core piece of how they do business? We sit down with Noah Paden with Schuber Mitchell Homes to talk how one home builder isn't just building homes for their customers, but also how they are creating customers for life. Learn more about Schuber Mitchell Homes at https://www.schubermitchell.com/ This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

May 24, 202530 min

Ep 548#498 - Why Corporations Ignore Customer Loyalty

Corporations don't usually take the extra steps to appreciate their customers... why? We talk about how corporations typically approach business ROI, and why small business owners can significantly grow their revenue by making customer loyalty part of their strategy. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

May 19, 202528 min

Ep 547#497 - This One Small Gesture Saved a Life

Can you make an impact when you aren't an "influencer" or don't speak on a stage? We talk about one story from a local man who shared about how one small moment of intentionality changed someone's life forever. This story points out how our actions really do matter, and how the good we can do is important, even if the people we affect are few. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

May 17, 202522 min

Ep 546#496 - Abhi Yadav Talks AI Driven Marketing and iCustomer

AI is being used for all sorts of things that don't move the needle for a business. But is there untapped potential in the world of GTM and marketing? We talk with Abhi Yadav who is using AI as a core piece of his business, iCustomer, and how they are using it to better understand and segment their customers. This episode is sponsored by Duncan & Stone. Do you want to capture what matters with your loved ones? Check out their amazing journals and other products at their website: https://www.duncanandstone.com/ If you like the episode, feel free to subscribe or follow the podcast for more content. We also have a Patreon where you can support the podcast at Patreon.com/GoodAdvice.

May 15, 202534 min

Ep 545Listen to Your Customers

So often business owners listen to good customer feedback... while ignoring the rest. We dive into an old episode from 2019 on the show -- and explore why it's so important to listen to your customer feedback, both positive and negative. Mentioned in this episode is Optimum Health Insurance. Need insurance you can trust at a price you can afford? Contact Blair with Optimum today. Go to OptimumHealthInsurancePlan.com Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

May 10, 202525 min

Ep 544#495 - Why I Walked on a $14k Deal

A couple weeks back I walked away on a $14k deal. In today's show, I explain what gave me hesitation around the deal, why I didn't think it was a good fit, and why I recommended to the prospect to spend their money elsewhere instead of signing a contract with Good Advice. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy the show and want to support it? Join our Patreon at Patreon.com/GoodAdvice

May 8, 202525 min

Ep 543The Problem with Annual Reviews

Annual Reviews are seen as one of the go to methods in management... but are they really that effective? We talk today about the problems facing your team members, and how annual reviews are too slow to solve them. This episode mentions Wish List Travel. Enjoy your next vacation with a designed-for-you, once in a lifetime experience. Get away and enjoy some you time. Go to https://nwatravelagent.com/ to book your next vacation today. Enjoy the podcast? Join our patreon at Patreon.com/GoodAdvice.

May 6, 202518 min

Ep 542#494 - 3 Solutions When Times Are Hard

It's challenging times for business owners. What can you be doing to make sure your business is staying healthy? We talk about 3 problems and solutions facing small businesses today. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Enjoy the podcast? Support the show at our Patreon. Patreon.com/GoodAdvice

May 3, 202523 min

Ep 541#493 - Failure and the Story of Dune

It can take a while to be successful with your business... but what if that journey to success takes months? Or even years? We look at the story of Dune, and how author Frank Herbert went through over 20 rejections from publishers before finally finding success. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Interested in supporting the show? Join our Patreon! Go to Patreon.com/GoodAdvice for more information.

Apr 23, 202531 min

Ep 540#492 - Jessica Uranga, with Beautiful Lives

Jessica Uranga joins the podcast to talk what dignity really means, and why Beautiful Lives is such a vital part of the NWA non-profit community. Connect with Jessica on LinkedIn. Learn more about Beautiful Lives Boutique. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers.

Apr 18, 202528 min

Ep 539Great Leaders Pay the Price

What are the perks that come with being the boss? Too often, people aspire to lead without understanding the cost of leadership. We talk about what great leadership looks like and why so many people get it wrong. This episode is sponsored by Best Option Restoration of Northwest Arkansas. Are you looking for the trusted answer when disaster strikes in your home? Whether its water damage, fire damage, or mold, Best Option Restoration are the perfect answer for when you need that immediate response, which is why they have a 24/7 call line. Call (479) 458-8840 or visit https://borestorationofnwarkansas.com/ for more information.

Apr 17, 202536 min

Ep 538#491 - Should You Quit Social Media

Social Media can be a huge boon to your brand, and it can be a great avenue to get more customers... but is it doing more harm than good? We talk about why people have quit using social media platforms, and importantly, we give some encouragement to people who are reading the news and who are worried for the future of their business. This episode is sponsored by Equity Business Solutions. Do you want to make sense of the numbers for your business? From equity, to liabilities and assets, to understanding cash flow... sometimes you need an expert. Go to EquityBusinessSolutionsLLC.com and get value beyond the numbers. Want to support the podcast? Join our patreon at Patreon.com/GoodAdvice.

Apr 10, 202529 min

Ep 537#490 - Let's Talk Tariffs

Never before have tariffs been such a central part of the conversation on what's next for business owners. Let's talk tariffs in today's show, and what it might mean for you, the small business owner. This episode is sponsored by Prime Payments USA. You've worked hard for your money... so why let another business take what's yours? Go to https://www.primepaymentsusa.com/ Enjoy this episode and want to support the show? Check out our patreon at Patreon.com/GoodAdvice, or contact for advertising information at [email protected].

Apr 4, 202534 min