The Fearless Launching Show with Anne Samoilov

Boundaries give you and your people structure...and space. Set the expectations and you’ll avoid feeling trapped, feeling tired, drained, resentful. Now, I have always prided myself on being close to the people I work with. I’ve been told time and again not to be friends with everyone...and I definitely am not close confidants with people, but I always meet people who I love on a personal level too! But as I mentioned in a previous bonus, that’s something that weighed me down as things got harder and harder to manage in my personal life. I’ve always maintained that people want this high touch...and I like to be the one to give it. But I realized that not having boundaries means parts of my business, things I want to create, to improve, are sidelined... So, here's how to set those boundaries and set them right now! We cover the topic of boundaries and setting expectations with your clients/customers inside my upcoming program, The Message Lab. Get on the waitlist here: https://annesamoilov.com/messagelabwait

Today's episode discusses growing a business, launching, serving your audience and so much more all while you are dealing with major crisis or change in your life. We're not just talking about moving, selling your house, having a baby, or even getting married...we're talking about situations you may not share with the rest of the world...how to use the pain you might be experiencing to fuel your work... This real, raw, completed bare bones episode shares my own work in progress transformation...and aims to show you have the capacity to grow your business. And yes it is possible to launch even during some of your darkest days. I've been there. I get what that feels like and I'm here to encourage you! If you'd like to dig into the topic of communication, specifically all the content, messages, and communication to send out during your next launch - sign up for The Message Lab waitlist. Click here to join the early notification list And reach out! Let me know how this resonates with you...

Launching requires confidence. Confidence in yourself, your products, the results you deliver...and even confidence that you can help people! People have different reactions to the fear of launching. You might not be able to squash those fears entirely, but there are 4 things you can do, skills you can build to allow you to actually launch (even if you’ve never done it before). This week’s guest is Amy Latta, The Confidence Coach. She has some real, down to earth advice you can put in motion TODAY. For full show notes, head on over to https://annesamoilov.com/228. Rate and review our show

How do you feel about your business every single day? Do you experience joy on a daily basis? Do you find joy even doing the day to day work in your business? Today’s episode is an interview with a coach who helps people find their joy. Perfect right? Now, you might think - how does this apply to my launches, my business...but let me tell you, finding your joy in the day to day is the critical difference between that feeling of success and the feeling like you’re not there yet. So - if you’re ready to bring a little more joy into your business then keep listening! For full show notes, head on over to https://annesamoilov.com/227.

How important is writing effective marketing and launch copy to your launch results? If you’ve ever had trouble writing copy, creating a sales page, writing the emails, or simply figure out WHAT TO SAY…today’s episode is for you. Writing marketing copy can be one of the most challenging parts of the entire launch process. Why? Because it’s not something you just master and then you’re good to go. It’s a practice you need to keep doing, keep getting better at, keep honing...all through your business. That’s why many seasoned entrepreneurs and business owners hire expert copywriters to help them write their sales pages, their emails, and even their social media messages. Today’s episode is a recent Facebook Live conversation with one of the smartest sales and launch copywriters I know! Christine Blubaugh is also a second-time co-host on the podcast. When I find amazing people, I always try to keep working, collaborating with them….so I had to bring her back! For full show notes, head on over to https://annesamoilov.com/226

Some of the best ideas are born from person traditions… things you never imagine will be a business. That’s what happened with 32-year-old Sashee Chandran and her multi-million dollar tea startup.

If I were to ask you what “stage” of business you’re in...are you in the discovery or creation stage? Are you in the “launch your business” stage? Or are you in the building phase? My guest today has some ways for you to figure out where you are… Michelle Ward, best known as the “When I Grow Up Coach” is joining the podcast today to talk about these stages and what we can learn even if we think we’re in the building phase! Let's get started! For full show notes, head on over to https://annesamoilov.com/224

Are you ready to break some rules in your business? Our guest has some urgent information to share with you. His latest book is one that he has called urgent, mostly because it contains information that could be outdated in just a year or two...but right not it’s powerful, detailed, and he’s ready to challenge what you know to be true about building your business. Today, we’re speaking to author Nathan Latka about his latest book, “How To Be A Capitalist Without Any Capital.” Now, I listened to this book, I read the book too…why? I consumed it in both ways because there’s a lot of refreshing perspectives that I just couldn’t leave to one format… Nathan challenges what lots of online teachers and strategists are encouraging all of us to do... Whether you agree with him or not, you’ll be left asking a lot of questions and coming to your own conclusions instead of simply nodding your head and continuing to accept everything you hear. Let’s dive in. For full show notes and a transcript, head on over to https://annesamoilov.com/223

If you’re eager to launch your business, you might be thinking about all the things you’ll create, what your products will be, how you’ll serve your audience, your coaching packages… fonts, don’t forget about fonts... But that’s not all. Business means you’ve got something to offer to people for sale after all, right? Today we’re going to hit the pause button and do a little rewind (possibly). But before you go down the path of creating your products first, consider what business you’re building. For full show notes, head on over to https://annesamoilov.com/222.

Thinking of creating a product-based business? Looking to add a physical product to your current digital offers? If you’re not sure how to get started...today’s episode will show you what it takes even if you aren’t a designer, have never created a product before, or if you’re looking to add a product to your current digital line up. We’re talking to Kristi Soomer founder of Encircled, an ethical clothing line based in Canada. Before we dive into the conversation, ask yourself these questions: -Do you have an idea for a product? -What do you do first when creating a physical product steps? -Do you need a website or blog? -What’s the best way to get your product in front of people before you launch it? -How do you design your product? If you’ve been curious like I have been about creating a physical product business, this episode is for you! Kristi answers some of these questions while sharing her surprising story! For full show notes, head on over to https://annesamoilov.com/221

Tell me if this sounds familiar. You get an amazing idea for a product, course or something else you want to create and launch to the world. You start brainstorming all the amazing things … it literally comes pouring out of you. Maybe right along with this brainstorm, you start talking to friends about it...because you are literally THAT excited. Have you ever been so excited about your idea and then found out that it had already been done? Or maybe you knew that it was already done many times over, so you’ve spent years telling yourself, “Don’t you dare create that!” or “Don’t waste your time!” Heck, I’ve had that same idea with my signature program Fearless Launching? How many people are teaching about launching, launch strategy, or some type of launching or even something related to launching? Let’s just say A LOT. If you have experience this or are experiencing it right now, today’s episode is for you. You might just get you some simple tools to getting through those thoughts and creating something EVEN WHEN it’s being done by many other people. For full show notes, head on over to https://annesamoilov.com/220.

Are you going to launch soon? Or are you launching right now? Then, you know that there are a variety of tasks, moving technical pieces, and jobs that need to get done to make that launch happen. Am I right? Landing pages, sales page, video script, webinar slides, writing your email, scheduling social media, coming up with the overall strategy and plan… We’re being called on a daily basis to be copywriters, graphic designers, business strategists, paid traffic experts, CEOs, bookkeepers, and so much more in our business! It’s no wonder why it often takes a whole lot of patience, time, and humility to get our products, services, and big ideas launched to the world. So today, I’m going to talk about 4 of those roles you’ll playing during your launch, whether you’re working alone or with a team. These are roles that you will need to assume if you are working alone--and most of us do start completely solo. If you’re curious about the 4 people you need to become during a launch, this week’s episode is for you! For full show notes, head on over to annesamoilov.com/219.

If you’re launching soon, do you have your coming soon or waiting list page up? If you do, but aren’t getting anyone signing up to be on your interest list, no worries...today’s episode is for you. One of the first places experience you and your business (and the thing you’re launching) is on your waitlist. As soon as you set an exact or rough launch date, your waitlist is the perfect place to send people who might be interested in your product. I know this sounds simple. We’ve all seen the “coming soon” pages. We’ve seen the “enrollment is closed” pages...and we know that this page can be an important way to make sure people raise their hands, show their interest… So today, we’re going to talk about 6 SUPER SIMPLE WAYS to get people to sign up for your waitlist. You can (and should) start add these to your to do list TODAY! For full show notes, head on over to annesamoilov.com/218.

Do you ever feel stuck in a rut in your business? Day after day, week after week, you do the same things… never really trying anything new? You’ve got your podcast and your webinars and your blog posts and your social. And not to say what you’ve got happening doesn’t work, but do you ever wonder if it could be better? If you do wonder that, do you keep looking for that thing that will change, improve, or help you grow? What about doing something slightly different--that doesn’t require you to change everything or hire anyone. The best thing you can do is test something. Actually, start testing many things!! That’s what we’re talking about today - why running tests is so important for your business. So, if you’re ready to shake things up, today’s episode is for you. For full show notes, head on over to annesamoilov.com/217.

What products do you want to create in your business? If you’re not sure, today’s episode will give you some insights to help you decide. Over the years, I’ve created many different types of offerings...some online courses, offline events, ebooks, coaching, memberships...and soon I’ll be diving into physical products. For each type of offer there are ups and downs, challenges, and things to know before you invest a ton of time or energy. When I took a look back at the various things I’ve offered (and how I’ve offered those things), I realized there were so many nuggets to share! There’s something here for everyone. While you’re listening, remember that there’s NO ONE WAY to do it! While you listen, ask yourself, what is right for you and your business. For full show notes, head on over to annesamoilov.com/216.

How is your business going to look 5 years from now? Even if you’re crystal clear on what you are creating, the people you want to help and the products you just KNOW you want to sell… There’s a good chance things will change in ways you might not expect or anticipate. And that’s what we’re talking about today on the podcast. Today’s guest and co-host has been in the Fearless Launching community since DAY 1. She’s also someone who I’ve watched grow, evolve, re-invent herself...all while staying very clear on the vision for her business. (and she’s seen all of my changes too!) Catherine Just is a fine artist, photographer but more than that she’s someone who shows people how to welcome in huge transformation in their lives. If you have been feeling stuck on what to launch first, overthinking getting something out to the world, or just can’t seem to get out of your own way to complete ANYTHING… this interview and conversation is for you. For full show notes, head on over to annesamoilov.com/215.

Do you have a morning routine? If you said yes, I’m curious exactly what you do. If you’re anything like me, you’ve probably spent years, reaching for your phone, stumbling through the dark, mindlessly scrolling even before making coffee. Whether that’s your email, social media, or your daily sales report...none of the above is a good way to start the day. Those first critical moments in the morning are so important to your mental stamina, your mindset, the way you feel going through your day… So, if you’re ready to harness the power of those half-dark moments (like I did), start feeling less anxious throughout the day, feel more energetic and just “on it” all day, today’s episode is for you. We’re talking morning routines, but so much more… For full show notes, head on over to annesamoilov.com/214.

Do you have an idea for a product, course, book or business? If you’re in the dreaming phase where you’re considering all the options of how to get your idea into the world, today’s episode is for you. I’m diving into the topic of product development (and improvement) with a woman I’ve worked with over the past few years...she’s a brilliant designer, but also pretty much is the only person I go to for tech questions. Michelle Martello is my guest on the podcast today - but more than that, she’s my co-host as we dive into the topic of course creation, product development, what it really takes to create a first time product, how to launch, and so much more. Whether you’re just getting started with your first product or you’re looking to improve an existing one, this conversation will spark some inspiration and ideas. For full show notes, head on over to annesamoilov.com/213.

How much does it cost to launch? How much money do we REALLY need to get our online products, courses, and coaching programs into the hands of our ideal customers? This is a question I received recently on a webinar…and just knew I wanted to share my answer with you here too! If you’re getting ready to figure out how to launch your first product, course or coaching program, you might be wondering this… If you’re developing a physical product you plan to launch online, please know there’s likely an additional process with its own set of costs associated with create a product. Today - we’re going to focus on what you’re promoting, marketing, and launching online. For full show notes, head on over to annesamoilov.com/212.

Have you ever received feedback about your business or launch and weren’t sure exactly what to do with it? Maybe you felt overwhelmed, or confused, or hurt...or ANGRY! I think we’d all agree that feedback is important. But it can also be tough to deal with, tough to know the good from the bad… Today we’re going to share my strategies for handling it all...including the process I force myself to follow every single time I get a download of information from anyone or anywhere. Because, even if we know that feedback is important for our business, helps us grow and gives us new perspective on what we’re doing...it can often lead us to not taking any action. No action equals no growth. So, if you’ve got a launch coming up or are at a crossroads in your business or will likely be asking for advice from someone about either, this episode is for you. For full show notes, head on over to annesamoilov.com/211.

This is it. The year. Your breakout year. Your time. Whether you say this to yourself every year or every day... It’s time to take action now. And I don’t mean planning your next launch or scheduling a webinar or ANYTHING LIKE THAT. Those are one-time things. Before you do ANY OF THAT, focus on how you show up every day for your audience… Use this time of year to face, kickstart, and really make some changes. If you’re ready to start building your platform, your brand, and be more visible, expand your audience...then I challenge you to make 4 simple promises to yourself (and your business). For full show notes, head on over to annesamoilov.com/210.

I want to talk about something I often avoid…because to be honest, I have an aversion to people who promise profit or revenue or any type of specific results. If you’re listening and part of this community, I’m definitely here to make sure you prepare yourself and your business for launches — because preparation definitely leads to more profits. That is proven. I’ve seen it time and again with the students in Fearless Launching and I’ve also supported my clients to be totally prepared for their launches. So here’s what we’re going to cover in today’s episode: First, I’m going to talk about the other drivers that will help you have more profitable launches… Next we’ll talk about the elements of launches that can cause drops in profit or LESS revenue overall How to make your launch budget - bid vs. actual The importance of launch list and what it has to do with your profit For full show notes, head on over to AnneSamoilov.com/209.

Are you spending time reviewing what happened this in your business? If the thought of going through all the numbers and creating a spreadsheet of data makes your skin crawl, this episode may be just enough! I’ve got a simple process to share with you to review your launches, your overall business, and it’ll show you immediately what you need to focus on into the new year. For full show notes, head on over to AnneSamoilov.com/208.

How much time do you give yourself to prepare your launch? When do you start thinking about the dates, deadlines, videos, webinars? When do you start communicating with your audience to: Make sure your offer is something they want (and want from you) Connect with them and make sure you offer is something they are indeed struggling with There are so many layers and moving pieces to an online product launch--especially ones that involve even one simple launch strategy--like say a 5-day challenge. But for some reason, it might be still hard to tell when you should start mapping everything out! So, today's episode answers this question...by giving you 9 questions that you can ask yourself to help decide if you're ready to launch. The only thing I'm giving away about these questions... If you can say 'yes' to even just one, then spoiler alert, then you should get started right now! For full show notes and to view the Facebook Live, head on over to AnneSamoilov.com/207.

Launching your course or coaching program soon? How do you choose the right launch strategy? How do you know what will get your offer in front of the right people? You might be asking yourself one of these questions at some point as you start to plan out your next or first product launch. So really - is there a best launch strategy? A best type of pre-launch content? If you’re spending months stressing over our what your pre-launch content should be, today’s episode is for you. So today we’re going to dive into the topic and help you figure out - how to choose the best one for your launch! Ready? For full show notes, head on over to annesamoilov.com/206.

Be honest - do you ever feel like something is holding you back in your business? No matter what your definition of success is - if you haven’t reached that - you might wonder when it’s going to happen for you. And I think we can all get that… Have you ever experienced that moment in your business when you look in the mirror and ask, “What am I doing wrong? What can I do better? Why isn’t this working???” If so, today’s episode might be just what you need to hear. Today, I’m sharing 3 things that could have easily derailed me multiple times...and why they ultimately didn’t and won’t ever. For full show notes, head on over to annesamoilov.com/205.

Have you ever felt like you were stuck in a repeating loop? Like you just didn’t know what to do next? Maybe you’re overwhelmed? Maybe you’re just confused? And if you could figure out what the problem was - you could take at least one step in the right direction… Well, this often happens when we’re doing something new in our business... When you’re creating an online course, a coaching program, maybe a new service you want to offer, or you’re developing any other type of product -- being stuck costs you time, money eventually, and a lot of frustration! But there is a way out--even if it doesn’t look like it! This is just a loop - and we can find the exit ramp together. In today’s episode, we’ll explore some common launch loops people get stuck in and then how to exit ALL OF THEM. For full show notes, head on over to AnneSamoilov.com/204.

You’ve got a course, a coaching program, maybe a waitlist for both, you’ve been working day/night to create the content, to connect… And you know you want to launch it -- soon. So, you give yourself a pop quiz. “Am I ready to launch?” Sometimes it’s hard to answer this, right? There are so many pieces to juggle, create and do before you launch anything! What if you had a simple way to know FOR SURE that it was time to put those launch dates in your planner--ones you’d feel confident you could deliver on? Well, today’s episode shares 3 simple specific questions to ask right now. If you ARE working to get ready for a launch, today’s episode will give you the clarity you need. For full show notes, head on over to Annesamoilov.com/203

Does this sound familiar? If you’re an online entrepreneur, you’re likely thinking about growing your email list, getting more traffic, building your platform, finding the right social media strategy… And all of these have one thing in common. You’re just looking to reach and connect with more real people. It’s so easy to forget that last part - the real people. And in our quest for automation, we even forget that there’s a more direct, often more powerful way to “engage” and “interact” with our ideal customers and potential partners. In PERSON. Today’s guest is a short and documentary filmmaker who is building her audience and community by going back these basics… So, if you’re struggling to build your audience or automate all the things...how about you take a break from that and get a much needed reminder (like I did) of how important it is to BE with your peeps. For full show notes, head on over to annesamoilov.com/202.

Has this ever happened to you? You finally set the date you’re going to unveil your product, your course, maybe your first online program to the world. Feeling so ready do this. But then the date comes and goes… so you push it back for real. And then you keep pushing back the date. Not just once. But twice. Maybe three times. Now, there could be a real unavoidable reason for this and there often is, but it’s also possible something deeper is going on. For full show notes + more, head on over to annesamoilov.com/201.

I’m curious about something... Actually a few things... Are you a planner? Do you plan things out, check off the boxes, and never miss a step? Do you like to map out broad strokes without a ton of detail? Do you find yourself taking action on something every single day? Are there days/weeks/months in between your action (especially as it relates to what you want to launch)? Do you often postpone your launches? Have you never launched because you weren’t sure what to do first? So, you don’t actually have to tell me the answers to these questions (unless you want to), do it for yourself. Today’s 200th episode is one that dives in deep to how you can get better at not just planning (your launches, your life, your business), but how to get better at following, DOING, and completing the plan. For full show notes, head on over to annesamoilov.com/200.

It sounds like the dream scenario. You build a small service based business, get so busy that your business is bursting at the seams…within a year you're at the six figure mark…and then within three years a simple shift in what you offer to your clients lands you with a seven figure business… Sounds amazing, right? Today's guest talks about her journey from starting an online business to now being a sought after Facebook Ads agency (but really, she does so much more). You're going to love getting to know Emily Hirsh. Not only is her story full of lessons to consider as you grow your business, but she also drops some knowledge about running effective Facebook Ads campaigns. Are you ready? For full show notes, head on over to annesamoilov.com/199.

Have you ever thought of creating a subscription box business? Whether you’re an online business owner, a course creator, a physical business owner - offering a subscription box is a great way to add a high touch offering and one that brings in recurring revenue. Today’s guest has built her own stationary and card subscription-based business from scratch. She runs it mostly on her own. She curates the contents of each box, assembles all the boxes, ships everything too! Has two different types of boxes people can order and creates a beautiful experience no matter which one you choose! So, if you’re interested in starting a new business, looking for a way to add a new type of offering to whatever you’re already doing, listen to my conversation with Danielle Nelson of Pretty By Post. For full show notes, head on over to annesamoilov.com/198

Would you believe that self-awareness is your biggest (and often hidden) business super power? How well do you know yourself? I don’t mean your likes, dislikes, dreams or your life story, but really do you know what makes you tick? Today’s guest went on a journey to really figure out what made her tick in her business, how to avoid duplicating past negative workplace practices she’d experienced...and it led her to the Enneagram. If you love personality tests of any kind, know your Myers Briggs type, your Strengthsfinder themes, then you’ll love today’s conversation with Kelsey Chapman. For full show notes, head on over to annesamoilov.com/197.

Let’s get real. Sometimes it’s hard to know if you’re making progress on your business. You show up week after week - publish the podcast, write the newsletter, host the webinar. And even when you see more people paying attention, more likes, more people opt-in...it can feel a bit unclear. Are you going in the right direction? Are you saying and doing the right things? Over the years I’ve seen many people beat themselves up for not being where they should be or being behind, I knew it was time to stop and share the story of a woman I’ve watched grow over the past several years. When we dissected her journey, the things she’s accomplished, we could see plain as day how progress was happening all along - even in the “not big enough” moments that could have escaped her -- if she hadn’t been paying attention. For full show notes, head on over to annesamoilov.com/196

The last time our guest was on the show, I received more emails than I expected... I think people really connected with the idea of clutter and how it affects our daily life. JoAnn Krall teaches entrepreneurs and regular ‘ole peeps who are doing various things in the world, how to organize their homes, businesses, and life. But today we’re talking about a problem that is near and dear to the hearts of anyone building a business online. Information overload--in the form of paper or digital clutter. How many of us can relate to the first days/months of learning how to start a blog, set up your Facebook Page, set up your business...and all those pdf downloads. Check your downloads folder on your computer now - and come clean with me. How full is it and what’s in there? For full show notes, head on over to annesamoilov.com/195.

Today I wanted to rant a bit about a question I think hits the core of why most people get stuck on launching… They aren’t clear on what comes first. Is it the product? Is it the people? Or is it the process? Today’s episode is going to be short - I think. We’re going to talk about a topic I think we all need to be reminded of… a question really… What comes first - the product, the people or the process? Or rather, what comes first the what, the who, or the how we’re going to do it? First - I’ll rant a bit on the answer. Then, I’ll go over what to do no matter which one you’ve “got”. For full show notes, head on over to annesamoilov.com/194

What is it email segmentation? Why should you use it? How to get started using it on your next launch? That’s what we’re talking about on today’s episode of the podcast. If you have an online business, or you’ve spent any time in the online world at all, then you’ve likely heard about the power of email marketing…you may have even heard of email segmentation. And here’s why it’s so important… Segmenting your email list is the best way to personalize the experience for each person in your audience. But this isn’t just a launch strategy... For full show notes, head on over to annesamoilov.com/193.

In this week’s episode we’re talking to Cara Alwill Leyba. Cary is a master life coach, social media influencer, author, blogger, and podcaster...Her most recent book titled “Like She Owns The Place” dives into the topic of Confidence and why it’s the biggest gift you can give to yourself. For full show notes, head on over to annesamoilov.com/192.

Quick question for you… Did you know that some of the most powerful launch strategies are ones you can pull off even if you are launching for the very first time? Today’s episode dives into two strategies you can use that - don’t require a ton of technical knowledge or built in audience...AND can be built out as your business grows! These strategies can be used together or separately to help you - build your audience, gain attention leading up to your launch, help you spread the word about what you’re launching, and then convert people into buyers. Let’s dive in. See full show notes at annesamoilov.com/191

It doesn't surprise me... Depending on your business - you want more clients, or a better launch, or a more streamlined business. Here's the thing. You know all those things we learn and promptly ignore about business, when we’re getting started? Like being specific, talking to one person, giving yourself time, understanding who your audience is and creating what they want? They work and today’s guest has learned all of this and so much more of the past few years AND she's willing to share the journey with us today! Meghan of CraftingCreative.com is someone I’ve had the honor to work with over the past year inside one of my programs The Message Lab. I begged her to come on the podcast for a few reasons...The most important being that she’s got some solid advice on how to make your website speak loud and clear for you...Plus, she’s willing to share her own story and exactly what she’s done to make her own website do its job much better - and help her reach more of the right people and get more clients without doing tons of clarity sessions or consulting calls. So, if you’re focusing on getting more people to your site, sign up for your mailing list or buy more products or work with you - you’ll definitely want to tune in today! For full show notes, head on over to https://annesamoilov.com/190.

Are you an artist or creative entrepreneur? If you’ve ever felt overwhelmed, overworked, no time to create art, or do that thing your passionate about - it could be as simple as creating a few key systems in your business. Now on the surface, the word systems might make your eyes glaze over. Systems definitely don’t immediately bring to mind creativity or flow… But this week, my guest shares how she’s gained more time in her studio, painting, creating jewelry, coming up with new ideas… and it’s all because she found ways to create systems in her business. Not a ton...just a few key ones that get the busy work of business off her plate quickly. So, if whether you’d like more time in the studio creating art -- or maybe even just more time to yourself doing another activity, today’s episode is for you… For more, head on over to annesamoilov.com/189.

We often hear from people that we need to be consistently publishing content to our community in order to build trust. But how much is enough? Can we be consistent in some areas and then a little bit more fluid in others? What happens when we go off the grid EVERYWHERE? Are we damaging our businesses and brands by not being consistent? That’s what we’re talking about on today’s episode. For full show notes, head on over to annesamoilov.com/188.

I’m not going to lie. I love analogies and puns. That’s why this week, I’m taking you into my brain to look at something I’m calling the “Layer Cake Launch Strategy”... I think we’d all agree that launches have become multi-layered and often include one main launch strategy, surrounded by other LAYERS of social marketing. In today’s episode here’s what we cover: What’s the most important thing to figure out where right now about your business before you launch Why committing to a small number of social marketing activities leading up to your launch can dramatically increase the success of you any launch--your business, a new product, a rebranded blog, a coaching service or program. Why the long game and where you want to go should be your main concern… How to get started creating your first layers now so you can find out what works My favorite social platform and why I think it’s the best no matter what you end up using for your launches. The final element to each layer you need to create before adding another one! How long you should give yourself to test the effectiveness of a layer before moving on to the next tool, social platform or channel. Show notes and full post here: https://annesamoilov.com/187

If you struggle staying focused or knowing what your priorities should be (as it relates to growing your business) - today I’m going to share why I set monthly themes AND why you should do the same. Setting themes whether they are weekly, daily or even a monthly theme is great ways to regain that focus, feel less overwhelm, and wake up each day knowing exactly what to work on… Let’s dive in. For full show notes, head on over to annesamoilov.com/186.

Communication challenges are something we all face in business from time to time, especially if we offer products & services to our audience.The problem is simple.We believe we’re not saying the right things to the right people at the right time or in the right way.It always comes back to that!In today’s episode, we’re going to walk through the 5 most common launch communication challenges, why they are happening and a few ways to lean in and handle them!You’ll want to pay close attention to each challenge - once you identify where you struggle the most, you’ll be able to make some easy corrections and changes…See the full show notes here: http://www.annesamoilov.com/185Join the brand new beta of The Message Lab: https://annesamoilov.com/tml-special-offer/ 

What’s the most challenging part of putting a launch together? For me, it’s the sales page. I love getting to know my audience, talking to each person one on one, really digging into what’s challenging each person. I LOVE connecting with people. And yet - when I sit down to write the sales page for my online courses, I often freeze. The blank page stares back at me literally challenging me to sound like a weirdo and show my true colors to the world. Now, even though I have years of knowing my message and going through the process of writing sales page, this is the one thing that comes up every time I’m about to launch. So - I’m bringing in the expert, because many of you have also reached out to me asking how a non-copywriter can create powerful sales messages. Today’s guest is Christine Blubaugh - a sales copywriter who works with creative entrepreneurs, coaches, and course creators. See the full show notes here: http://www.annesamoilov.com/184

Are you on online course or digital product creator? If so, then listen up. We all know that people aren’t finishing online courses. They are buying and buying and buying, but rarely getting through your content. So, if you’ve ever wondered why people shell out their hard earned cash, seem really gung ho, but then either disappear after a few weeks of being hot & heavy in your Facebook group, you gotta listen to today’s episode. Now there’s a lot of reasons this could be happening. And today we’re going to dive into this epidemic and come up with talk about the things you have control over and the things you don’t! See more show notes at annesamoilov.com/183.

You are so ready for this. The dates are on the calendar. Team has been hired. Pages are being designed and developed. Everything is moving forward - and you feel great. Confident that you’ve thought of everything to make next launch a success. You planned it out. Took the time. Talked to your ideal customers. One of the best things you can do for yourself right now is to ask - Have I missed anything? Do I have all the information I need? After years of working on launches of all sizes, I’ve seen steps get missed that impact the entire launch. These aren’t necessarily mistakes, but they do effect how smoothly things are running...and are often discovered after the doors are open--when things are a little harder to fix. Today we’re talking about 5 key steps that are so easy to miss because we don’t see them as steps in the launch planning process. See more show notes at annesamoilov.com/182

A few years ago I shared how I like to do two big reviews of my business. One mid-year business review and one at the end of the year. Whether you’re just getting started in your business or you’ve been up and running for years, this one of those times when you get to reflect, pause and then make decisions about the next 3-6 months. They can be invaluable to your growth. The more aware you are of what’s working, what’s not, what you said you were going to do vs. what you didn’t do...and what you ended up bringing How has this year been going for you? Are you happy with your progress so far? And is your business growing? Let’s dig in and find out together: annesamoilov.com/181