The Fearless Launching Show with Anne Samoilov

You’ve got this launching thing down. You did your first product launch – not a lot of sales, but your list grew, you’re getting rave reviews about your program. You done good. You are excited – a little pumped – and extremely proud of yourself. You feel like finallyyyy “you get it”. But you’re feeling something else too. EXHAUSTED. You keep thinking, “I’m supposed to do this again?” How are you supposed to turn back around and do another one? I mean really? Another one? This year? The emotional rocking that happens during a launch can’t really be understood until you go through it. Putting yourself out there, putting your energy into a launch, being open to that success or failure. It’s draining on so many levels. And – if it’s draining for you – it’s draining for your customers too. But you can avoid launch exhaustion easily. With what I like to call – A PLAN. (shocker, I know!) Keep reading...http://www.annesamoilov.com/planning-a-year-of-launches/

Spend any time on social media, reading blogs, going to webinars, listening to business summits and you’ll hear one thing over and over. You’ve got to outsource to grow. And the idea is fine - it’s true. You need to delegate many things in your business. But there are others who prefer to go it alone as long as they can - until they literally MUST hire people to help them. Is this the wrong approach? I say no...and maybe yes. Today’s episode of the Fearless Launching show, I talk about three different paths you might choose depending on how new you are to business, your budget, your time frame and your experience with launching. Hopefully, by the end you’ll know whether you’ll do it all alone, hire out completely, or take my third preferred option.

I’ve joined forces with one of my business besties Alexis Giostra today…and we’ve been talking lately about the year coming to a close. We know that if you’re like us, you’re thinking about ending the year on a high note, saying thanks to your audience and supporters, and making some more revenue for your business. Now, I know Alexis is the queen of executing ideas…the way she can turn those ideas around is insane! Truth is – I think the reason why it’s so easy for her are the secrets I’m going to share with you today. We are constantly throwing ideas back and forth about sales, marketing, content creation…and it turns out we were both mulling over holiday promotion and launch ideas. So, today’s post is a bit of a crash course in some of the secrets of all those holiday promotions you see. Plus – it answers a question I get all the time – is there ever a bad time to launch? Like the holidays? Read the post and check out the download here: http://www.annesamoilov.com/successful-holiday-launch/

Ever thought of creating or launching a physical product? I have...and it shouldn’t surprise you that about a year ago I was entertaining the idea of launching a planner! After a few months of materials research, I made the decision to stop that process...and said, “nope”....I wasn’t ready to go down the road of manufacturing, choosing paper, testing, finding a printer. Only a few short states away, my friend Briana who had been creating different types of products for years for her spa and massage clients (we’ll get into that in the episode)...was in the process of creating HER own planning system...one that included dreaming as an integral part. She and her husband co-created the Rituals For Living Dreambook + Planner to assist people ready to transform their lives into something free, happy, and successful.

Today's episode shares the story of Trivinia Barber and how she has grown Priority VA into one of the most respect VA "boutique" agency type companies supporting online entrepreneurs. She's done this all while still working in the trenches herself with online business owner Amy Porterfield. You'll hear how she knew she had to grow, when her husband came on board full time, and why she loves being a VA in a successful business while building her own business too! http://www.annesamoilov.com

Zach Spuckler and I start talking about launching without email and spend most of our time talking about the importance of selling through connection. As you listen to today’s insightful interview, you’re not going to hear some fancy schmancy new tactic that you’ve never heard before or a super juicy “I’ve never heard that”...and that’s what makes our conversation so important. We talk about: What Zach started doing at 13 years old that planted the seeds for his current online business His big a-ha while working in direct sales Why he stepped back from his Vegan blog Why his first product was NOT a Facebook Ads product What he reminds people about success and failure on every single #Scope

Who doesn’t like a good story about a wrong turn that changed everything? When you discover things “by accident” in your business, they seem like they were destined to happen, that all your decisions led to that one moment where things broke down and then exploded your business. The truth about “moving the needle” in your business is this. You can move anything unless you’re testing, trying, and acknowledging what works. Launches are great times to try new things.

Listbuilding is one of those things you should be doing no matter if you're launching or not AND if you have an online based business. Yes - reaching new people should be something you’re always doing...now, you can have ongoing list building activities and systems in place. That’s great. Keep those flowing. That’s why my main focus in between launches is to keep reaching out to new people...finding new, effective ways to turn those into list building systems, and use tools like Leadpages to keep the whole thing easy for me! So, if you’re leading up to a launch, want more of the right people to pay attention, and make more sales, today’s episode is for you. Check out the main show notes over at: http://www.annesamoilov.com/build-your-list/

What's your launch style? Do you things the same every single launch? Shake it up? Do you use webinars? If you haven't launched yet, then maybe you don't know! In today's episode I'll share 7 models for you to dig into and pick/choose the elements that are right for you, your specific personality/strengths, and your business. -Make sure to check out the PDF worksheet available on the post notes page at: annesamoilov.com

If you've ever planned a launch, you know how easy it is to get so focused on the project that the rest of your business gets put on the back burner. By adding recurring revenue streams to your business, launching becomes less stressful. You'll establish ongoing streams that support your growth, allow you to launch without having the worry that you're putting all your eggs in one basket. You'll be building a much needed foundation for your business simply by focusing one or two ways of generating ongoing recurring sales. See the full show notes at: annesamoilov.com

Today, we’re continuing this conversation about working with people and why I believe if you have a clear way to communicate, collaborate, and invest in these people is so important. There’s a better chance you’ll have a smooth running team during your launch and keep them long after! And man, it takes forever to find those people, sometimes longer than we expect, right? So, let’s keep people once we find them! In this episode I talk about: Making that first investment in your business and hiring someone to help you How to hire people and why it’s critical to get on board the hiring someone Why even when you’re not creating something for sale, you still need help What to do when you’re onboarding new hires 3 ways to stay on track with your team Tools to help your team collaborate and communicate better together Plus you’ll find out why you can start all of these practices even if you don’t have a team yet...because really the habit, the system, the ritual only becomes easier to share with new people if you’ve got it together. If you’ve been hanging around Periscope and on any of my latest scopes, then some of what I share may sound very familiar to you--since that’s what I’ve been talking about for the past week as I prep for a an all-new class I’m teaching on Training Your Launch Team.

How do you grow your business? We hear about strategies to market your business better, building funnels that convert people into customers… We know that we have to build our list, build the relationship with the people who sign up for our various free resources. But what about team culture? Is it possible that the culture we create just by who we hire and how we work...can that lead to business growth too? Ask companies like Zappos, AirBNB, and WeWork...and they’d likely answer a resounding yes. Our guest on the podcast today is Josh Anderson who’s got experience with big development and sales teams at Microsoft and smaller, scrappier startups in the Seattle area. Read the full show notes here: http://www.annesamoilov.com/grow-your-business-with-team-culture/

If you’ve ever struggled to get your business organized, under control, or hired a VA that you literally couldn’t figure out what/how to delegate to them, this episode is for you! Natasha Vorompiova has helped hundreds of entrepreneurs embrace systems in a practical, customized approach. Her two main tools of choice are Evernote and Asana. These also happen to my favorites too! Read the full show notes at annesamoilov.com/show

In this episode, we speak to Fearless Launching scholarship winner Vanessa Chase about how she applied the simple, back to basics lessons in Fearless Launching to her own launch and managed to triple her launch goals! The one thing she attributes to the success is really something she tells her own students to do, so knowing this, she dove in, did the work, and was able to surpass her modest goals for the launch. Dive into her story and make sure to head over to the full show notes and how to contact her over on the blog: annesamoilov.com

Today's post shares some of the most common battles we fight or challenges you might face as an online entrepreneur. Most of these battles happen on the inside, but can be managed when you let go of the fight, stick to a set of tools instead of constantly switching, and getting the right support! Read the full show notes over here: http://www.annesamoilov.com

Today's SHORT episode talks about breathing new life into a neglected product. If you create online or digital products, when do you bring them back or keep them gone? This is especially relevant right now for me as I have re-discovered and gotten super excited about my White Space Solution ebook. Take a few minutes to listen now! Visit all show notes here: http://www.annesamoilov.com

Whether it’s working out, taking classes, writing, running your business, everyone’s got a slightly different style of working and learning. I know that for the most part I love to work in solitude and then peek my head out when I’m done to get the next step. Some of the best online learning experiences were ones where I had to show up every single day, though… I’m curious now about your audience. How do they like to consume your content? Where do they consume it? Do they want to do it at their own pace, in the dead of night, on the beach? Or do they want the camaraderie of the group, the class, the mastermind? Today’s episode of the Fearless Launching explores this question and shares why it’s important for you to know as you go into your next launch. read more: annesamoilov.com

Going evergreen is something I'm hearing a ton lately from people who are creating new products, new services...the end goal seems to be making something more automated and available all the time. If you've ever wanted to know when to go evergreen with your digital products, listen to this episode! Listen up and read the whole show notes over on: annesamoilov.com

A behind the scenes look at the tools and tech I used to set up my new online shop but also the challenges along the way -- not your normal launch story. Full show notes over at: http://www.annesamoilov.com/behind-the-scenes-setting-up-your-online-shop/

This quick episode shares a behind the scenes look at what happened to my website last week, what I did about it and why you should take proactive steps today to make sure you're protected during your next launch! Full show notes at: annesamoilov.com

So, probably 6 months ago - maybe longer even - I discovered a show called The Profit on CNBC which follows host Marcus Lemonis as he helped struggling business owners turn their businesses around. I found the show by accident and it immediately took over the top spot above Shark Tank and Undercover Boss… notice a theme there? Now, of course, I love watching and learning how businesses grow, but after watching several episodes of this show, I realized why I was learning so much. He was using a framework and repeating it to me every single time. People. Process. Product. Here's what we cover today: 4 questions you can ask yourself to discover your own framework Why a framework could be just what your business/product needs Examples of online business owners and educators who are using powerful and simple frameworks to market, teach, and convert people into customers Template frameworks that will inspire you to create your own Visit: http://www.annesamoilov.com for full show notes and more episodes here: http://www.annesamoilov.com/show

You know me - I love pulling back the curtain, not just after a project or launch is finished, but literally as I’m doing something, testing something. Breaking down the how-to do it is what I do best. So, today, I’m taking you behind the scenes of my own Instagram challenge, but decided I’d also help you create your plan for doing your own challenge. Here’s what we cover: The benefits to your business and your next launch of doing a challenge All the different formats you can use to run your challenges Why you can use a free challenge or event as your practice launch Your before, during and after checklist Ways to keep the whole production as low tech as possible How and when to make an offer during a challenge I go through a LOT in this episode and I think I may have literally sped through it quickly, so I’ve made a quick cheatsheet where I’ve even included a checklist of all the pieces I’ve created for my Instagram challenge. Use it as a starting point for your own online event. Read the full show notes over on http://www.annesamoilov.com

In today’s episode, I’m sharing the exact strategies I’ve used and will use again to make sure my business survives the summer. If you’re a mom, a dad, someone who just loves summer and finds it hard to work this time of year, you’ll love this episode. Here’s what I have to say about it: Why you can create a new consistency anytime you want (summer is great for many reasons) What I consolidate to make it easier to work wherever I am Why creating scheduled work shifts will help you schedule less How to make sure your expectations match your output Why summer revenue really goes down in the summer Full show notes over on annesamoilov.com/show

You own a business. Maybe you have a team. Maybe you don’t. If you’re making money from your business, you’ve got customers. With all the challenges of running an online business the biggest one I can think of where people get in trouble and the reason why your business goes downhill are those related to your leadership skills. So, if you have a business, plan to make money, want to build a community, and perhaps eventually have a team to help you run everything, then you are on the path to becoming a leader. ...Whether you like it or not. That said, many people start businesses without having much practical experience in a leadership role anywhere in their life. We’re thrown into the role of boss without a day behind the wheel ever! So today’s episode covers some of the things you need to consider and be aware of as you set off to start, finish, deliver, launch...and take very intentional action every single day. Read the full show notes over on: http://www.annesamoilov.com

1 year ago, I creatd a free course to promote my program Launch Walkthrough. Here's what happened over the past year plus some things I'm doing right now to update, improve and test the process. This behind the scenes look and conversation will hopefully inspire you to create a sample of your own product. http://www.annesamoilov.com/show

If you’re building an online business, then you’ve likely seen or heard that upgrading to an email marketing provider or system is a must in order start making the big bucks. Who knows why people actually believe that, but there are some really good reasons why you might want to switch to a more customizable marketing system. But before we talk about my switch to Infusionsoft about 2 years ago, I want to make sure you know my stance on upgrading tools... They are often not necessary or critical until they no longer work. I never suggest an upgrade or a tool/system change unless it’s going to revolutionize or fix a part of the business. And I definitely say no to upgrades that require you to move your entire list or marketing funnel right before a launch. So knowing this, you may think my move to Infusionsoft was unnecessary, but the change falls under the “this revolutionized” my workflow and productivity. Plus, I did it at a time when a launch wasn’t imminent. In this episode, you’ll learn: What led to my decision to switch email marketing providers Why Aweber no longer worked for me The main reasons I knew Infusionsoft was right for me Specific reasons and features that have kept me a customer. Complete show notes at annesamoilov.com

Today's episode is my updated perspective on whether you should have a hard launch close date or stay open (offering your product or service indefinitely). You'll learn: Benefits of having a hard close date Benefits of keeping the doors open Why having a mix of products that close or stay open could be the best thing to do for your business. How to know what is right for your audience Which do you prefer? Visit me over at: http://www.annesamoilov.com

Today's episode is all about how Fearless Launching has changed over the past 3 years...and how you might expect to update, grow, and evolve your own products and services. In this episode I cover the 9 main areas where the products and launches have changed over time. You'll see that my first launch of the program really was a minimum viable launch from top to bottom...and that's what I encourage you to do. Check out Fearless Launching now: http://www.fearlesslaunching.com Full show notes are over at: http://www.annesamoilov.com Thanks for listening and leave a comment or review if you enjoyed this episode and are a regular listener of the show! -Anne :)

Today's episode is possibly the shortest ever for the history of The Fearless Launching Show where I share a few things happening and one you're invited to next week! Fearless Launching: http://www.fearlesslaunching.com Conversations That Sell (Free Webinar!) https://annesamoilov.leadpages.net/conversations-that-sell/

In this personal episode, I share some pivotal moments in my life that have led me down the path to becoming a teacher, discovering that I was actually born launching, and embracing that by striving to be an example for other entpreneurs... http://www.annesamoilov.com/show for all the show notes

Today’s episode of the podcast, I’m going to share the 4 things many people are missing from their business and need to get rolling before they are ready to start planning their launch. Some of the topics I cover: 4 things that I always come back to when I’m having an “I don’t know what to focus on moment” in my business Why consistent communication is only part of the equation One system that should be in place the second you put your blog or website live How communication must be happening first before you get Your monthly task list to make sure you're ready to launch whenever you want How to avoid loading your launch workload with a ton of writing How you can borrow other people’s engaged audiences, but you should never depend on that Want a chance to win a scholarship for the next round of Fearless Launching (starting on May 18th)??? Click over to the blog now for more details: http://www.annesamoilov.com/do-this-to-get-ready-to-launch/

Brigitte Lyons is a media strategist with a passion for helping people get their messages out to the world. She created B - a boutique PR agency to work closely with cause based businesses and people who have something big and/or important to share with the world. In this episode we talk about everything from her beginnings in the PR world, how she shifted her business from the group online course model to building her agency and working closely with clients...and she even shares her super simple ways to - find the right places to get "press", how to create content easily, and how far in advance you need to be planning your outreach if you want it to impact your launch.

Today's episode was recorded on my Iphone... I've been on vacation, doing a lot of mobile working...and it just happened this way! So, this week join the on the go episode and find out the Sales Strategies I love and the ones I'll never use (or not anytime soon!). Read the complete show notes over at: http://www.annesamoilov.com

Raise your hand if you wish your email list was bigger? I’m fairly certain almost everyone feels this way at pretty common intervals in their business. Logic tells us that a bigger list is in our favor to generate more sales, more clients, more people - more money. And to some extent this is true. One way to increase revenue is to serve more people. But is email the only way to reach more people? My guest today has been in business a very short time, but she’s been building an audience since 2009. No email list in the traditional sense. Alexis Giostra (a.k.a. MissTrenchcoat) has built a thriving community that tells her every single week what they want in the comments on her YouTube Channel. Not only that, she’s used the platform along with her other social media main squeeze to sell digital products and even launch her recent coaching program using nothing but these two platforms. Sounds intriguing right? If you’ve ever felt like you had no one to launch to or that you just weren’t into email marketing...well, you’ll love my interview with Alexis. Visit the blog now for more information and how to connect with Alexis: http://www.annesamoilov.com/launch-without-sending-email

I’m pretty sure today’s guest and I are sisters separated at birth. She is all about helping people find and embrace their expertise...and figure out how to turn that into a profitable course. But more than that, my guest Jeanine Blackwell seems to be this amazing combination of support, strategy, and tactical execution. See - literally, I keep saying, wait that’s me too! Jeanine’s in the middle of a launch right now and she sat down to talk about figuring out what you should offer whether it’s your first, second, or third time out of the gate. She asks the tough questions that you probably haven’t thought of or taken a step back to think about. Are you avoiding one area of true expertise? What question does your course answer? What’s something your ideal customer will actually pay to solve? We get into a whole bunch of topics including: How to find your best offers? What to do before jumping into the launch? How to stop circling around your expertise and use it to create a course Why we’re all somewhat unconscious of our competence in certain areas What it takes to get your expertise & brilliance into the world How to fight your natural inclination to diminish your gifts How to find clarity and figure out where your sellable expertise lives The only offers that get through the static of all the offers we see online Why you should re-think giving people what they need Why figuring out HOW your audience talks is just half of the equation Some of the big mistakes to creating a course And so much more! Head back to http://www.annesamoilov.com/creating-six-figure-courses/

Look around at businesses online and offline - and it feels like some brands and companies are launching all the time. But while you might see Starbucks, LuckyBrand Jeans and Kate Spade sending multiple “sales” emails every week… how much is too much when it comes to launching? Should you launch all the time? Only every 6 months? Perhaps once a quarter? And what exactly can you launch each time? Today’s episode is a totally new style and feature this podcast recorded in my kitchen while I paced back and forth speaking into my iPhone. I’ll be honest, there was another show in this slot today but I just had to get this question answered because it seems like I’ve been hearing people struggle to understand or figure out how to pace their launches.

In this episode, I share the primary tools I use for every phase of content creation -- whether it's for my blog, this podcast, my new channel on Youtube...coming up with the easiest tool set up is crucial to make sure I can get it all done! We go through the brainstorm/planning phase, actual creation and workflow, and then finally discuss analyzing what's working and what's not. Even if you are new to thinking about your blogging or podcasting as a strategy, this episode shares super simple and some fun tools that really work well together! Check out the show notes for this episode and also check out others you may have missed: http://www.annesamoilov.com/show

Today's interview is with Carrie Green who founded an amazing organization to help women entrepreneurs feel less alone as they build their businesses. The Female Entrepreneur Association is an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love. Carrie shares the story from idea through launching the associations signature product--The Member's Club...she really knows how to rock the perfect combination of knowledge, inspiration, and strategy...and I dare you to walk away without at least one nugget to grow your own business. http://www.annesamoilov.com/show

Are you in the habit of launching fast or at the last minute? Not a great habit, but if you're going to do it, here are three ways to make sure they are possible and profitable.

I sat down with business systems expert Val Geisler to see if we could find a new way to look at systems and maybe make the topic a little more appealing--especially to those of who are artists underneath it all. We get into a whole bunch of topics including: Why even though Val is a huge fan of beautiful things...she lets functional win when necessary. 85% of Val’s decision making surrounds this one thing when choosing a tool in her business What the “5 love languages” has to do with building systems and Val’s business The main reason why you should you focus on your systems before you launch. Val’s everyday system setup - the tools she goes back to again and again. A sweet google mail hack that I should have known but did not! The systems that usually need the most help for the majority of entrepreneurs. Questions you need to keep asking yourself as your business evolves… A surprising huge mistake that many new business owners are making - this one was shocking to me! Thoughts on straddling two email service providers - why you’d do it, what are the challenges, and what are some other reasons you might do it! Her secret to feeling more confident in her business...it’s a person we both know and love. our shared mantra and tweetable...about following blueprints and making systems. For complete show notes and additional episodes, visit: http://www.annesamoilov.com/show

Last week we talked about how the work changes and doesn't change when you launch and relaunch your products and services. So, this week, I wanted to dive into the timeline of a launch. I'm always getting asked, okay what should I do next if I'm launching [insert date]? Listen to this new perspective on the timeline that might have you breathing a sigh of relief. Episode 39 is a great place to go next after you listen to this one...because Marie shares a behind the scenes look at some of their timeline!

Today's episode demystifies what happens behind the scenes on a successful product launch and with a successful business. What changes in the day to day? Do we focus on the foundational pieces of starting a business? What's different and what stays the same as we grow our business? Marie Forleo shares key insights and answers some of the most common questions about business and also highlights some of the key challenges she's faced over the past 6 years of building her B-School program to the popular program it is today.

One of the most frequently asked questions I get is when and how to start telling people about their product launch... How long before a product or service is available do you start leaking it out to people? This episode updates you on my launch leaking strategy...and I think you'll like it because it's au naturale!

Today’s guest on the podcast is Denise Duffield Thomas of LuckyBitch.com. She’s well known for her work helping women entrepreneurs make more Denise and I get into a ton of topics fast…including: What Denise is focused on this year in her business and why it’s nothing NEW Who we both have learned to “cut through the crap” from… Can you get to 6 figures by yourself or do you need a huge team? Her first launch… How she looks at over-delivering when you launch The most common money blocks entrepreneurs face Why launching brings up so much money resistance How to get clear on your launch money goals How she approaches launching and what she’s doing differently this year Click over to the show notes for all the resources we talked about plus how to work with Denise inside her Money Bootcamp program.

They struggled for years and years trying to make the side hustle their main thing work -- to get the chance to finally do what they were passionate about. That story is a common one in some for one or another for many entrepreneurs...even me! That side hustle keeps you ignited because you push, you struggle, you create, whatever it is… but it propels you forward. What happens when you get out of that phase of needing a side hustle - when it becomes a full time hustle? Today's episode covers this topic and more as I explore - why having a side hustle is important to most creative entrepreneurs how starting passion projects can inject your business with renewed energy gives your brain much needed break from your main business pursuit And I also share three people who inspired me to start some side projects myself!

Are you ready to grow your business this year? Do you know what it’s going to take? Do you know what exactly you want to achieve? Wanna know what you’ll have to give up (and take on) in order to get there? You’ll get some insight, strategies and maybe a little inspiration to answer these questions for yourself. Visit annesamoilov.com/show for the full show notes.

If there’s anything I know helps me improve and grow my business, it’s establishing better work habits. There’s only so many weeks I can wait until the last second to record a podcast, publish it, write the notes and get it up there in less than 24 hours. I’ve got a 6 year old and a slightly short attention span. And at the same time - I’ve got big goals. One of those was to make sure that I could commit to having a weekly podcast. Not every other week or every third week. So, that’s what I dive into today in this shorter episode about how I got my podcast process back on track. In this episode I also talk about: The real reason I ended up skipping blogging for 2 months Results of some of my blogging and podcast tests throughout 2014 How I plan to get all my publishing content The simple question you can ask yourself about all that content you’re publishing How I’m making the process even easier for myself What happens when you finally have focus + establish a habit Why I’m always evaluating what’s working and what’s not Okay - let’s do this!

Who is running your business? Can you say that YOU are? Something I discovered this year is how many of my big business and life decisions are directly influenced by a few not so great forces. The biggie is guilt. Yup - Guilt has been my CFO on many occasion. He’s allowed me to stay in jobs too long, in relationships too long, in friendships too long...and spending my energy on the wrong projects in my own business too... And let’s get real - guilt is not a separate entity. It’s me. I’ve been the one to allow the guilt to drive some of my biggest business delays and changes. And specifically I’ve: stayed on people’s email lists because I felt guilty leaving and having them see me leave said yes to projects that put my health and mental well-being in serious danger said yes to jobs with destructive bosses (and even got hives in the process!) avoided letting an employee go because I felt bad didn’t do a number of promotions for my business because I felt guilty making the offer Now, many of these are ancient history - they did NOT all happen this year, last year or even in the past 5 years...but they’ve left marks on me none the less. And only now am I staging the takeover of my own business. If you’ve ever felt a little off after making a decision to work with someone or offer something, then there is something that’s driving the boat…and it might just be guilt. Let’s dive in.

Do a search for creating useful content on google. There’s enough opinion and education on the topic to make your head… wait for it… Explode. And that’s pretty much what my head’s been doing since I first heard this phrase. Create useful content, Anne. Waking me up in the middle of night. Are you being USEFUL enough, Anne? And off and on this whole year I’d look at other people’s content and wonder… How the heck is THIS useful to the world? I started pulling apart every blog post I’d see, challenging it to be useful to me, which is hilarious because as you know there’s a lot of useless but fun info on the internet. And that’s when it hit me...about being useful...and why I wanted to dig in and discuss this moving target of being useful… In this week’s episode, I explore: What does being useful really mean in the context of your online business? Who decides if something is useful or trashable? Why is creating useful content a challenge to most online entrepreneurs? And...what do you need to know about your audience in order to get even close to figuring out what is useful for them on any given day? If you’ve ever wondered whether you’re being useful or not, listen to today’s episode of the Fearless Launching show and then leave me a comment below. Ok let’s dive in! Links To Dive Deeper Into This Topic Launch Toolkit Creating Social Substance (great article at the top of google's list!) Ep. 30 - Planning For Success (planning is all about knowing what your people want and need) Ep. 10 - How To Become A Better Teacher with Jennifer Louden (love Jen’s take on teaching, especially since that’s what all content really does - it teaches!)

Does your business feel good? Do you enjoy most days doing what you do? And how’s that launch making you feel? Be honest. Okay, I’ll go first. Sometimes the answer is no. Not good at all. But does that mean I’m doing something wrong? Not necessarily. Today, I’m going to share some truths about running a business, growing it online, and what you need to be prepared for when you’re launching... There's a little good, a little not so good...but all real things you might (and probably will) experience if you're on this journey too! My hope is that by hearing what your day to day life can be sometimes, you’ll be prepared for those not so great moments... In this episode I talk about: •The one thing that’s going to make it easier to handle the day job if you're building a business on the side. •some of the most common "problems" and challenges you might face even if you're only working on your biz a few hours a week •what you'll discover about yourself - and you might not like what you see! •what to do when you get the "maybe I should get a job" blues •how to avoid the slippery slow of envy and competition watching •surprise wins that you better acknowledge when they happen •amazing shift that happens when you realize you have nothing left to prove to anyone •How do you handle all the ups and downs? •What launches reveal about your business Mentioned In This Episode: FLS 001 : Feeling Trapped? How to become an entrepreneur while you’re working for someone else without losing your mind FLS 029: Why Watching People Grow Is My Personal Business Bonus (and Guilty Pleasure) Leadpages Cupcake Royale Start up Seattle Tony Robbins Nathalie Lussier What You Should Do Right Now You’ve got 2 things you can do right now – both require you to take one more action. If you'd be so kind and have a moment, I would so appreciate you even doing 1 of these...especially if you love the show and want to get featured on a future episode! First thing – Jump over to itunes to rate and review the Fearless Launching show and help other people find it too! Second thing – click here to listen to more episodes over on the show page. [Tweet "You bring value. You DO have something to share. People WILL show up. #rememberthis @annesamoilov"]