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No guest this week as Carmen and Nic discuss the very question that most business owners and communicators ask us the most. How do I become a media asset? Someone that the media goes to, seeks their opinion and advice. A person that is trusted and professional in their delivery to the media. This is something that many are aspiring to do. The three best pieces of advice that Nic and Carmen share are dissected and expanded upon for all to benefit from. Some will surprise, some will be quite simple, and others are a mindset that will need work. The theme though is very achievable for all who put a little work into it. Come and join Carmen and Nic’s best tips. Come into the Expert Podcast classroom and let’s get to work making you the best media asset you can be. There is homework for listeners to do and we hope that you enjoy this classic banter between the broadcaster and the PR professional.

Manners seem to have been left at the door these days and there are lot of factors that have caused this. Modern technology and communication platforms seem to be fertile grounds for rude and unruly behaviour. One of the earliest messages that I received in business was that it was better to be nice than it was to be mean. Very simple message but one that works to develop a respectful relationship with family, friends, and colleagues. Our chat this week on The Experts is all about etiquette and manners. Something all our politicians should tune in to. Louise Percy of the Percy Institute is a business that trains and teaches you manners and etiquette. Something that isn’t prolific anywhere these days and has become quite novel for those that are looking to stand out. Louise has a fascinating history working in media with some of Australia’s great politicians such as Malcolm Fraser and Paul Keating. This wonderful backstory has both Carmen and I sitting on the edge of our seats listening to what it was like for some of Australia’s best-known politicians when there was no social media or a 24-hour news cycle. There is a big difference between protocols, etiquette, and manners. Our expert Louise Percy breaks down each of these beautifully. In 1992 it started as a finishing school with a My Fair Lady approach to then becoming an Institute of International Protocol. The ability to communicate face to face has become difficult for many and the simple respectful behaviours seem to have been lost. It’s not just what you say, it’s how you say it, it’s your mannerisms, your body language. There is so many non-verbal cues that we are either delivering or not delivering that we need to work on. These are skills that need to be exercised. Etiquette is the choice to show respect. Louise says it all starts at the family dinner table where the skills and communication tools are learned. There seems to be a gap in this practice recently. Louise shares some wonderful tips on how to communicate with younger people and getting them to take an interest, demonstrate empathy and really connect with them. This is a delightful chat of respect, values, interest, intelligence, behaviour, and everything that builds solid relationships. Not just for the corporate and business world because there is a lot of people that are finding themselves in new relationship situations as they get older.

This week on the podcast we talk purpose and what it means to businesses and how it can help them become better at what they do both internally and externally. You will quickly gather that our guest has a lot to offer to small, medium, and big business in understanding what we do and why we do it. It’s a fascinating chat that anyone that is in leadership or owns a business should go through the exercise of discovering more about themselves. Too often we are caught up in our business and not working on our business. Dave Clare is an author, coach, speaker, and trainer in all things purpose. When you listen to Dave riff about the very core things that he is obviously passionate and enthusiastic about you can hear it in his voice (and Canadian accent) that he is an engaging speaker and presenter. His ability to break down complicated thinking or theories that a business owner might have is clearly conveyed back to them in what they can understand but maybe more importantly what their customers “who they choose to serve” can easily understand. The chat has so much value, but this did catch the attention of our co-hosts Carmen and Nic when Dave started talking about SHIT values. An acronym that every business seems to claim as their values, Service, Honesty, Integrity, and Trust. These are the very core for every business and should be taken as a given. It’s the values that are unique to you and your business you need to make sure are published and adhered to from the top down that will make you stand out. The way Dave articulates this is again why all businesses need to get coached regularly through this process. Without doubt this podcast will make you think. The other gold that you should be looking out for is the FLOW. Another great message hit home is that employees are looking for coaches and not bosses. Make sure you learn the number one rule don’t call your employees “staff”, a mistake Nic Hayes is not likely to repeat. Right from the start of this chat we are working on our business which you can play along by asking the same questions with your business. If you can get Dave into your office to look at your purpose and values, be assured the effort and the investment is well worth it.

It wasn’t that long ago that our guest on the Experts Podcast was a face that you will remember as a journalist on the very popular television current affairs program Today Tonight. Her journey has taken her on a new path to work behind the scenes telling other stories but there was one story that she needed to tell. Her own. This very brave woman has documented and recorded her challenges and trials of getting pregnant and starting a family. It is one of the most personal stories that is told that has an incredible response with those that are experiencing similar issues. Cassie Silver is in the studio talking to Carmen and Nic and it doesn’t take long before you start to hear the raw emotion in the storytelling of this former journalist and now content producer for brands via her own production company Silver Lining & Co. There is even the occasional interruption from the very joy that Cassie will describe has her greatest accomplishment, her son Stan. Cassie started a podcast “What to expect when you are injecting?” a focus on infertility, IVF, miscarriage, health, and motherhood. A very raw and authentic podcast of the emotions, the tragedy, the wins, the real issues that a family experiences. It has been so powerful. One of the great messages amongst many that we get to hear from Cassie is her determination to deliver authentic stories that we all can take on board in our own content production. Her podcast is a classic example of that but that has now carried over into her work as a ‘storyteller’ for her clients across a broad section of sectors. The quality of the work improves, and the audience can connect with real storytelling in a very deep and meaningful way. The personal touch is very special, a very human story is so powerful. If you can do this as an expert with your content, then you will be successful. It’s very hard not to get emotional around this topic and the feedback that Cassie has received over her time has made it all that more rewarding. What did start as an exercise of helping her get through the experience by doing a podcast has been a support for people all over the world. The bravery to be so open, so candid about something so private is an inspiration to so many. It is fascinating that Cassie’s job was always to tell other people’s stories, but it was her own that has changed everything.

Danielle Geagea by Media Stable

While in media we can see so much is changing but there is so much that hasn’t. There are elements of communication that will remain the same forever and the very basics are never lost. Sure, the platforms are changing, the audiences have greater choice, and we are experiencing very unusual times. This week we talk to a veteran of media, a producer across radio and television. He has also dabbled in the corporate communications world which really gives this expert a well-rounded approach to communications. Phil Sylvester is the General Manager of Media Stable based in Sydney and his pedigree of media is quite phenomenal. Having worked with some of Australia’s most influential presenters and programs he now controls the east coast region of Media Stable supported by a very capable team of journalists and engagement managers. Phil is a student of ‘earned media’ and ‘content marketing’ in fact Phil was doing it long before a term was coined for it. There is a reason why corporates and big business like to employ media people and journalists. They get communication. From the start of the podcast Phil is filling us with content gold and you can hear the messages come out from this great storyteller. His experience and high energy and love for media is rare these days particularly from the behind-the-scenes space of an agency like Media Stable. Not short of an opinion or a position he certainly has made an incredible mark on the experts that frequent the services of Media Stable. They have benefitted with greater engagement, better pitches, and storytelling. Even crafty communicators and teachers of media Carmen Braidwood and Nic Hayes felt like they got a good old-fashioned communications lesson from Phil. Experience and relationships are everything in media and we get to hear from a master in this podcast. While the trends will continue to change the fundamentals of communication don’t. We must be better in this space and be careful that you don’t get caught up in the glitz and glamour of those pretending that they know media and communications.

Our guest on The Experts is an academic and a successful media commentator. He understood early that it wasn’t good enough to just write for journals and keep the opinion and position on matters strictly to the lecture theatre. It is critical for any expert that they make sure that they are known, are prepared to comment and be available. Three critical characteristics of a successful expert. The very first television appearance for this United States politics expert was with Derryn Hinch on his Sky News show. He nailed it! Associate Professor Aiden Warren from RMIT got his start in media not because of the media team at RMIT. In fact, they had to contact him after he appeared on Melbourne talkback radio station 3AW. The media engagement was setup by his friend at Media Stable and they have been putting him forward to media ever since. Aiden walks through his experiences of engaging media and has many useful tips to help first timers to work with mainstream media. The chat quickly turns to reluctance from academic experts to be more media savvy and get themselves known despite the obvious benefits that come with building your personal brand. Nic recalls a podcast chat with Dr Kathryn Shine of Curtin University and the steppingstone for female academics to put their hand up to represent their field of excellence or expertise. This is one big pep talk for more academics to be more accountable in mainstream media and start sharing their thoughts and opinions in media. There is so much more academics and great theory driven educators can be doing in mainstream media. Following the advice and example of Aiden would be a good start for many in the education sector and don’t rely on the University media team. In the most they are ineffective, out-of-date and have very few valid media connections. It’s your personal brand so you want to be responsible for it.

A chance for Carmen Braidwood and Nic Hayes to properly catch up and have a chat about each other. A deep dive into what each brings to the table when it comes to working with the media. What they bring to the communications cycle and how to prepare, pitch and engage media. Some might say this is a little ‘self-indulgent’ but after listening to the two of them you get to understand a little better where they sit in the media cycle. Carmen is a media professional and without doubt the podcast has picked up to new levels of quality and value for the listener. Her business “Confidence on Camera” is critical in a world where so much content is presented online and in video format. The ability to produce, present, and amplify your messages and opinions through the lens has become so critical for small and medium sized businesses. Nic has worked in media 25 plus years now and predominately behind the scenes in the media intelligence sector, PR, journalism and now running Media Stable a platform where experts and media connect through quality content. A tool that media and businesses have been using over the last decade and getting great results for their personal and business brand. The chance for Carms and Nic to riff without notice is what they will both say is the most fun. You listen to them each week interviewing a fascinating expert or media but what is it that each of them does? What do they enjoy? Where did it all start? It’s a good little insight into the two presenters of The Experts from where they have been, where they are and where they are going.

Trevor Cochrane by Media Stable

In this episode of The Experts Podcast we talk radio, the future of the industry, the competitiveness, the losses, the gains and what it takes to make good radio for an audience. Carmen and Nic get to spend some time with the boss of ABC here in Perth and feel out what makes a good story and good talent. There has been a lot happening at the national broadcaster particularly over the last 12 months and we go straight to the top to find out what has been happening. There were certainly some uncomfortable moments for our guest when we got a little personal and you can see that the station is more than a job, its family. Sarah Knight is our guest this week and she is the Local Manager ABC Radio Perth. A voice you will have heard over the last 33 years maybe in the regions and locally as a broadcaster in her own right. When quizzed which would you prefer broadcasting or managing? It’s a resounding preference to broadcast, “wouldn’t anyone choose that?” Sarah has a very clear understanding of her audience, what changes have come into play in recent times and where the station is heading. Local is at the heart of every decision that is made and that is very clear particularly with the programs and presenters that are in place today. The loss of Russell Woolf last year was brought up and you can hear the pain and raw emotion that Sarah and the ABC family still feel for his passing. It was so unexpected but the way everyone came together it was such a special moment and opportunity for the station to share ‘Rusty’s’ life so publicly. The other great character and ratings giant Eoin Cameron also got a mention because of the effect his passing had on Perth and the ABC family. It’s been something that Sarah wouldn’t want to go through again but hats off to the way the whole station and the audience said goodbye to some radio legends. We did have a few laughs remembering them as characters. The idea that the ABC doesn’t listen or look at the competitors is squashed quickly. Of course, they are looking at their stories and talent. It is a competitive industry, and you would be worried if they weren’t. There is no exact algorithm for what makes the perfect radio story, but Sarah correctly identifies the highest engaged segment for radio is when a linguist expert comes on. Everyone goes crazy for it and that also applies to commercial radio who love a ‘wordsmith’. We don’t always know what makes great radio, but we do know the ABC Radio Perth is in good hands with Sarah steering the ship.

Our two guests this week have been forging ahead with their own podcast and it was wonderful to get their insights into how they include this in their very lives. They are fitness and well-being experts that have bonded like siblings with a view to help and support those in their industry. They aren’t natural broadcasters, but they have built quite a rapport with each other that they sound like they have been doing this for a decade. The host of the C-Word podcast is Carla Thomas and Cal O’Connell, and they sit down with Nic and Carmen to have a chat before they kicked off the start of their podcasting year. You immediately get a sense that these two know each other so well. They both complement each other’s experience, knowledge, and views with an intelligent, witty, and entertaining approach. They are such enthusiastic individuals that you can see why they get so much from each other and the guests they have on their show. They bring them to life by making them the heroes of the podcast like all good broadcasters and hosts do. This is impressive when you consider they have had extraordinarily little media experience. Carla is starting to make an impact with mainstream media, but it isn’t what they have been trained to do. They are a fresh and new voice for new generation that are very health focussed. Finding sponsors, finding time, finding guests, and dare I say it the motivation to deliver a podcast on a regular basis is difficult. Their grit and determination that these two possess is what others should be aspiring for when telling their stories. You will hear that they questioned themselves on the ‘why’ and for what? Nic makes a point with both Carla and Cal that do more podcasts without guests because they are particularly good on their own. You can be sure you will be hearing more from both Carla and Cal.

Apologies for the last 20 seconds at the end ... we got cut off. Nic truly is the worst closer of an interview. Also if you are offended by strong language maybe this podcast isn't for you. The guest on the podcast this week is a livewire, full of energy that has gone from regional radio, Big Brother, commercial breakfast radio, a mum and now is a marketing coach. When you listen, you will love the authentic, real, and personal chat that this media personality has worked through over her time and the obvious shift to a new career path. Now is the time to warn you before you press play on the podcast. Our guest isn’t your usual marketing type, this is certainly one unique individual and there will be quite a bit of swearing going on. Heidi Anderson is one colourful character, and you get the sense she has been set free with her support of women and their ability to confidently market and sell themselves and their business. The language is authentically Heidi and there are no apologies from her when it comes to the way she delivers her messages. Radio as we discover didn’t allow her to be her true self. Management designed a role and persona for her and had to be played out publicly. This was stifling for an individual like Heidi and Carmen felt her pain having gone through the same ordeal. “When you make people feel they want to buy from you. Marketing is the same thing we do in radio.” Everything, that Heidi teaches is a product of her time and experience in media. Sitting down with this remarkable lady and her honest and open battles she has had with confidence, body image and general well-being it is refreshing to hear her story. Her engine that keeps her going has been her life experiences and the realisation that she can be herself now. This is what she is teaching to her clients each day. ‘Memorable as fuck marketing’ is Heidi’s new program and you can find out more on Instagram by following her @_heidianderson. As you know we love the personal stories at the Experts Podcast, and you get one big one here from start to finish. You will laugh, you will cry, and you will find out things about yourself that you didn’t know you can do. We can assure you that this episode of the podcast will stand out in your memories for a while.

There are a lot of experts featured in the media, but few are engaged like our guest this week on the Experts Podcast. The topic of ‘Grey Area Drinking’ is a one that we haven't heard until recently. The growth and uptake of alcohol-free spirits, wine and beer across the globe has been enormous because of consumer demand. The reality around the health issues that alcohol has on our health and wellbeing is currently being amplified widely. Not to mention the hidden issues of it's personal effect on mental health, relationships, work, family, and life. It is a hot topic in the media. Sarah Rusbatch is a speaker, trainer, business owner of Free Sprit Company and a Grey Area drinking coach and expert. She has done a number of big ticket media appearances on radio, television, print and online media since joining Media Stable in 2021. Sarah has a very personal story to share, and it resonates well with audiences. The depth that Sarah can share her story varies depending on the media and the time allocated for the interview/segment. The longer form (e.g. podcasting) in Sarah's case suits better for her messaging because it takes time for the listener, reader, or viewer to reflect and connect with the messages, however in a very short time Sarah has learnt how to adapt it to suit shorter segments on television and FM radio. In this podcast Carmen and Nic get a bit caught up in the topic and find themselves reflecting on their own experiences with alcohol. Sarah is certainly not anti-alcohol or demanding of everyone to become a tee-totaller - her message is simple, you need to assess your relationship with alcohol as it might be contributing to the cause behind issues in your life. Sarah's style of storytelling is comforting and assuring, and paired with her English accent it is always engaging. Many people struggle with alcohol. Sarah let's us know that we're not outcasts, we're not alone and most importantly there are solutions. Not all experts are able to give such a personal account of their expertise the way Sarah tells her story. Real life experience is certainly an advantage when you are communicating. The topic of alcohol resonates widely because it is so culturally ingrained in everything we do, but also because we are also now particularly focussed on our health and wellbeing. You will certainly be hearing more from Sarah in the future.

The life of an influencer isn’t all parties and glamour. It is demanding work. What happens behind the social media posts is a full production of content design, delivery and follow up. We do get caught up in the perfection of the online world but when brands are paying you to deliver a message the stakes are high. However, it doesn’t stop at getting the content out, there's also managing and engaging the audience. Ashleigh Jade is an influencer and an Instagram coach. She has taken her audience and built a business that communicates to her engaged audience of 111K Instagram followers and 1.3M in the Facebook community. Brands and businesses engage Ashleigh to support, endorse or create content around a message or product. There are a lot of people running around calling themselves influencers who are just looking for free products and services, but there are very few that have managed to commoditise it like Ashleigh. When you listen to the passion and energy that Ashleigh has for her network you can see why brands are keen to collaborate with her. The engagement is high, the quality of work is exceptional, and the results keep businesses returning. In the glossy world of social media where everything is perfect and air-brushed it is wonderful to discover a true and authentic character like Ashleigh. Her giving nature has also made her a sought-after coach to others that are looking for help and support in starting their influencer and social media careers. You'll be in incredibly capable hands if you are working with this astute businesswoman.

The pathway of a broadcaster and a media personality can be varied. The most general source of a radio talkback host or someone heading down that path is a journalist from print, TV or online. There might be a few lawyers or even reality TV stars. AFL footballers aren’t generally the source from which broadcasters are derived unless they are reporting on sport, but this former AFL Premiership player has something special about him. He is intelligent, genuinely inquisitive, doesn’t take himself too serious and really is a good bloke. You will get a lot from listening to this podcaster and broadcaster tell his story. Will Schofield is a recently retired West Coast Eagles player with a passion for storytelling. His enthusiasm and energy for media is one that many from his industry wouldn’t really celebrate particularly from an early age or early in your career. Will has a reputation for his honesty and speaking his mind. It’s quite refreshing particularly as the AFL industry generally trains their employees to deliver the standard responses. You won’t see a lot of footballers that would be able to do what he is doing. Will puts it down to his parents’ upbringing, conversing with older brothers, and a work ethic that meant he was working for free when he didn’t need to. One of the interesting discoveries in the podcast is the influence that recently passed ABC broadcaster Russell Woolf had on him. The power of listening to the questions and the interviewees. The skills that he has been able to take from being an elite athlete to broadcasting has been a big influence. Will also believes that because media isn’t something that he has been a big part of until recently that he isn’t restricted by the protocols or the expectations of a traditional broadcaster. This broadcaster won’t be told what he can and can’t say. “Footy and media is the same… the closest feeling I have got to playing football is working in the media.” The podcast that is getting a lot of interest and people listening is Back Chat. Real sports insight into the sporting stars around the globe. Asking the right questions and being able to get behind the scenes and ask the questions that audiences and sports lovers want to know. The Andrew Bogut podcast was a classic example of an interview that started awkward and difficult but then opened to an entertaining and informative chat. Will has a big future in broadcasting and his style will resonate with the audiences of today and tomorrow.

Fran Hughes by Media Stable

This is the podcast you need to get fired up for 2022 and to start thing about doing it completely differently to the way you have been doing things. If you have been trying to get your message across, content out, foot in the door and you have just been getting crickets then this podcast will scratch your itch. We bring one of Australia’s leading branded entertainment and storytelling experts to the podcast to give us some tips on how to communicate better. Mike Drysdale the General Manager of Dear Storyteller is no stranger to The Experts Podcast as he has been on before but the mission for Mike this time was to deliver us some quality tips for those that need help in getting heard. This action packed 30 minutes dive deep into some of the key elements of storytelling and the kind of communications mindset you need to have to be successful in the media space. Listen to the tone of Mike’s voice when he talks, listen to the theatre that he adds to each of his tips and advice. There is so much for experts, leaders of industry and business owners to mirror in the preparation, delivery and follow up of your content and media engagements. The key message that was coming from the podcast is that you have permission to do things differently. “Don’t just be good; Be great”. You will have to listen to the podcast to get the tips for more audience focussed content and methods to achieving this. The conversation just flows strong from start to finish but you do get a chance to come up for air and see if there are some changes you can put into your pitching, storytelling, content, yarns, opinions, and views. One of the best pieces of advice is to achieve the unexpected. Turn up where you are not supposed to be, and you will get results.

Xmas party time - talking to the events experts by Media Stable

The Experts Podcast gets some interesting correspondence but this one just about takes the cake for the being the best yet. It is an amazing unsolicited email pitch to appear on the podcast using the very information and education that she got from the podcast. It is pure magic and works on so many levels as a pitch that we wanted to get Dr Josephine Muir on the podcast to discuss it and find out a little about her product. The only way to explain how good this pitch was to receive is to publish it: Dear Nic, My name is Josephine Muir, CEO and co-founder of a Perth-based start-up called Noisy Guts. I listen to your podcast. As I listen, I often take note of a key take-away lesson or action item that I can implement to scale my small business. I am wondering whether it would be useful to your subscribers if I were to volunteer as a guest on your podcast to demonstrate how I’ve implemented lessons from your podcast’s guests. I can use practical examples of how I’ve taken tips from your podcast and implemented them in my business. For example, here are 5 nuggets of gold that I’ve executed upon: 1. From Jessie Weatherley – give it time, don’t give up too quickly; and don’t expect an immediate ROI 2. From Jessie Weatherley – the work doesn’t end with the media appearance; maximise & leverage your media by re-packaging the content 10 different ways. 3. From Lanna Hill – people trust people, not brands 4. From Nadia Mitsopoulos – find stories that connect with people. 5. From Saskia Loosjes - pitch stories that are interesting to the media’s audience, not to you. And I can explain how we implemented the nugget, what challenges we faced in doing so & what we learned in the process. For example, in the week leading up to the AFL Grand Final, I pitched a story to the media about footy food. This was based on some fantastic stats about the number of meat pies and buckets of chips consumed in the last grand final at the MCG and how Perth was likely to stack up in comparison. I then did an analysis of the gluten-free, vego, vegan and hallal options for people with specific dietary requirements. The result was a 15 min radio interview. We then re-packaged the info for social media which was drip fed throughout the week. This resulted in high website traffic, etc. Let me know if you think this would be of interest to your audience. Kind regards, Josephine It might be considered a little overboard, it could be seen as an ego stroking exercise for the hosts of the podcast. It could even come across as a little eager. It might do all of that, but it had the desired effect that Josephine was looking for and then more. This genuine reach out was well thought-out, diligently researched, and professionally executed. All the lessons that Josephine learned from The Experts Podcast, and this is a direct result of that. To get this kind of feedback from the podcast is exactly why we at Media Stable and Expert Registry do this. Helping and educating those to be better communicators with media is the goal here for businesses big and small.

There are very few brands that have a human voice and a communicator that represent it and deliver the necessary content and responses required. These people are critical for the success of a campaign, or a crisis and they need to be motivated, keen and invested in the organisation that they are representing. Our guest this week in the opinion of the team at The Experts Podcast is leading the charge for one of the most impactful spokespersons. Jane McNamara is the Corporate Affairs and Communication spokesperson for one of our most important utility and infrastructure being the NBN. Imagine living in a world without the internet and wi-fi? You can’t right! Our guest on the podcast fronts up to media all over Australia to answer all the questions of customers when things have gone wrong but also gets to tell some of the great stories that a connected world produces today. A spokesperson is not a rare title as most businesses and brands have one. There is though a vast difference between those that do it well and those that don’t. The reason that Jane has had so much success is that she genuinely cares, is passionate about the brand and it is more than a job. Her former life as a journalist does help her work with media but you can’t fake empathy and sincerity. This is what you get with Jane McNamara in buckets. “Are you conscious how important the role of NBN plays when we are trying to connect with family and friends when governments are trying to keep us apart”. The conversation with Jane is a template for all spokespersons and representatives of brands to work with to become a better communicator. If you can take on a few of the actions and characteristics of Jane in this podcast you will be going places to be the best communicator of a brand. The energy and the knowledge are so important for the media to be able to access but there is so very few that can deliver. Jane certainly does deliver!

Julia Schortinghuis by Media Stable

A look back at the last season of The Experts Podcast. Nic and Lanna discuss what they took away from the last series of guests from the podcast. A lot of takeaways from a really interesting series of experts and media that have given us their time.

Elgar Welch by Media Stable

One of our favourite marketers is our guest today and I don’t mind telling you that she is special. Not just for the skill set she provides to businesses and brands but that she teaches and engages with such passion and energy. Marketing isn’t just a transaction between two businesses. Very quickly you will see that Jess believe the role of marketing and its implementation should be carried by the business. Jessie Weatherley of Jork Consulting is the real deal. A natural communicator and a real breath of fresh air when it comes to marketing. The simple tools and tips that are presented here are very straight-forward, but it is amazing how many of us don’t do it. Get involved in the strategy and goals of your own marketing and take responsibility for your own marketing destiny. There are so many similarities in the approach to marketing as there is to be working with media. Jessie’s advice is to be patient, be persistent and don’t give up. A line that you will hear often when it comes to building your brand in front of the media. Jess is niche in her service offering and industries that she works with but can apply a very general approach to most sectors. Her own media work and appearances already has seen her a natural expert with her breadth of knowledge. One of the other characteristics that is very appealing about Jessie is that she has faith in her ability to help others excel in what for many doesn’t come naturally. Her focus on the accounting, legal and architect sectors which aren’t renowned for their ability to market, promote, tell stories, engage with their prospective audiences is inspiring. You know you are in good hands if Jessie is looking after your marketing needs.

Scott Haywood by Media Stable

In a pandemic world the opportunity to put on events with 550 people in the room are few and far between. The recent State of Social held in Perth brought together digital marketers, communicators, brands, and individuals that have a passion for the latest in everything digital. This event has truly become a must attend and when the borders do open it will be a destination conference on both a national and international level. Meg Coffey is not unknown to The Experts Podcast in fact is the first guest we have asked back on to talk about her amazing event. We wanted to get a feel from here directly what stood out, the highlights, the challenges and what makes this event so special. The chat is raw and honest in only how Meg can deliver it and there is always going to be a few laughs. The chance to talk about the presentations that caught our eye was big on the agenda. Across the two days there was a lot to work and comment on and the team dissects this very carefully. The other big issue that was discussed was the future of events and what they look like as we come out of the pandemic. Perth as a destination for events and breaking away from the traditional venues in Sydney and Melbourne for communications conferences. There is always extra pace and step when Meg is in the room. Putting on such a large convention is obviously very taxing on your time, energy, patience, and I would imagine mental will. Meg is a natural at this now and has got three under her belt. You know that the next one is going to be bigger and better.

If you have listened to the podcast for a while, you will worked out that there is a lot of good people in media. I am not sure that we have even had a difficult interview across our time but this one with our executive producer across radio and television was particularly good. We certainly like characters at The Experts Podcast and he is no exception to the rule. Ryan Rampling or ‘Rhino’ to some has had a very influential career in media behind the scenes as a radio producer, Television Chief of Staff and now Executive Producer on a local television program on Channel 7 Flashpoint. Nic’s last question of the podcast on “why always at the back and never at the front?” really sums up this thinking media professional. It’s in his nature, in his blood to ask questions and be inquisitive. This is what makes the job most enjoyable for him and in fact makes it more than a job. It is his life. The very thing you notice early with Ryan is that he likes to talk, he is very comfortable communicating, and it is this skill while very much in the arsenal of other producers he will go the extra yard to make sure that he has reached that talent, expert or prospective interview know what he is trying to do. He genuinely cares on getting the very best on air and the very best from his talent. There is a lot of good advice for all prospective experts in this podcast to work with not to mention the guidance budding producers and journalists can get from this young media veteran. There is a lot of good stories still to come out of Ryan in future years and not just the ones we mentioned. The media might be changing but good old-fashioned media and communication skills will never go out of style. If you are short on these skills reach out to Ryan as he has bucket loads of it. Follow Ryan on Twitter @RyanRampling

Tony Mac by Media Stable

The guest this week has written a book that certainly grabs your attention quickly. ‘How to be a badass’ is the book that gets our tongues wagging and wanting us to know more about this author and emotional intelligence expert. I think sometimes you take a risk when you put such a confronting title on your book, but you are also taking a risk if you don’t. Nikki Langman is an author, speaker, and a coach to people on how to get the best from themselves. Using her own backstory that came out during the podcast is one of experience, bravery, and determination. The way that it came out was almost accidental and reluctantly, but it is this story that makes her so relevant today and her messages required during this pandemic. When you break down the acronym of the book’s hook word it really explains what it is all about and in times when we are all being challenged there is some great themes here. Brave, Authentic, Direction, Action, Self-Love, and Self-Talk are all that we need now. Therefore, this expert will be in demand as we navigate out of the pandemic times. Emotional Intelligence was just tagline two years ago but now we are understanding the need for it when we are being challenged from so many fronts whether that be at home, at work, social media, and society generally. Those that have practical experience and a story to tell have a very important narrative that certainly does resonate in times like this.

One of the most influential voices on Perth radio belongs to our next guest and it has been a mighty journey for her to get to the Morning Show of the ABC. Starting her career in the early 1990s as a television journalist learned her craft in the bush of Bunbury and Albany and eventually migrated to radio as a part time producer and now has the lead job. A truly considered and thoughtful person and it was a real joy to get her backstory. Nadia Mitsopoulos is the ABC Perth Morning Show presenter and is up and about delivering an educational and entertaining program for her listeners Monday to Friday. “If you have an experience to share, to learn from, or a story to share then that matters”. Nadia and her team of producers work on to find the stories that people care about. We do ask Nadia the hard question very quickly the battle between the ABC and commercial radio. The difference and the competitiveness between the two. Nadia true to form sends that one back without hesitation with what she stands for and not following others. The tips that Nadia delivers to the team is GOLD for all experts to take on board. There is a significant difference in the style of the pitch to the ABC but mostly the same advice applies as it would to every other media. Get straight to the point, target the media, and know the audience. Like every media whether it be radio, television, print or online there is no time to mess around in your storytelling and pitches. You will very quickly hear in the conversation that it is relaxed, fun and natural which is what Nadia delivers to her audience. There is no reference to outrage or shock that many can associate with talk radio and the team could have chatted to Nadia for hours. Unfortunately for The Experts Podcast the memory card failed with one minute to go so we lost the final sign off but there was no way that weren’t going to broadcast this insightful interview. Sincere apologies to everyone the last minute of the show was lost due to a recording error. We contemplated doing it again, but it was one of Nic’s long sign offs so you only missed a little. Thanks for listening and Nic promises to make sure that doesn’t happen again.

There are certain individuals that will just stand out and make an impression on you immediately and our guest on The Experts Podcast is just that type of person. A recent graduate from the Expert Registry program and is now getting ready to make his own mark on media in the field of marketing tells us how he has come to be here. A national marketing manager for one of Australia’s most competitive and known brands. Now runs his own agency that he launched in a pandemic. Matt Doherty has got an impressive resume from respectfully humble beginnings. His very core belief structure and approach to his craft is built on relationships and authenticity. Something that you discover very early in the podcast when he talks abut what drives him and what sets him apart from others. The very hunger to charge up the corporate ladder started from the bottom, and he wasn’t parachuted in midway. Matt got his hands dirty and did the very practical things that others would learn the theory of in a classroom. We get Matt to answer the question that confuses even salespeople and marketers. What is the difference between sales and marketing? The response is one that you will want to note down and carry with you because the clarity between the two is explained brilliantly. We loved that marketing isn’t just for today and tomorrow. Done well it is well beyond that. Matt has a personal brand that he markets effectively through his own platforms which is aligned with his business brand. Well known for his suits and ability to network at events he appears to be everywhere and anywhere worth being. While many marketers could be forgiven for slowing things down during the pandemic Matt sees it as an opportunity. This a podcast worth listening to and guy worth connecting with.

When you want to know the future of traditional media you can go to those that have always consumed it or you can go to those that are looking to be a part of it. You go to the student journalism students that are looking to make a career of it. What makes them tick? Why do they do they want to be a journalist? What draws young people to journalism and media? This week on #TheExpertsPodcast we discussed journalism with student Adam Di Tullio. He is deep into his Postgraduate and spent some time with Media Stable to understand the behind the scenes of a communications company. We were very impressed with Adam’s appetite and desire to get a full understanding of the media cycle. The very honest and really engaging chat with this intelligent young man and his journey in a very demanding course is such an eyeopener into a future journalist and producer. There is so many little tips for those that are looking to engage media by finding out what a students life looks like. The WAAPA course at Edith Cowan University is action-packed, full on and it is the most successful media course in the country with 100% employment rate for the students. There are not many University courses that can claim that. The media today is vibrant, electric, fast-moving and journalists are doing a great deal more than they used to do a decade ago. Listening to Adam you can hear the energy, the enthusiasm and a sparkle that exists that comes from youth but also from an appetite to tell stories. At Media Stable we have always supported the students of today as they will be the journalists of tomorrow. As experts we should have the same attitude as you never know the student you are engaging might be the executive producer that calls you up again from a high rating breakfast radio show very soon.

Nic and Lanna take a moment to review and highlight some of the podcasts from the recent season. These are a few podcasts you might want to have a look at; Janine Chatfield – a real standout for the team. Janine delivers so many wonderful tips for working with FM radio. This media professional delivers for her audience. This podcast even gets talked about by one of the breakfast shows here in Perth. A must listen. Holly Ludeman – Maybe one of the most brave and inspirational campaigns we have been involved with. Holly did not set out to be an expert and voice for her industry, but she did not take a step back when it was asked of her. Gareth Parker – A breath of fresh air and one of the most informative broadcasters on breakfast radio, and we got to speak to him 9 days into his new role. A fun chat... and Lanna is a fangirl. Steve Harris – A big name in the communications, marketing and advertising industry that needs no introduction. He was quite generous with his observations and the future of the industry. The most downloaded of The Experts Podcast to date. Melanie McFarlane – What a down to earth chat about the issue of immigration, visas, workforces, and international borders. Melanie has a very infectious way about her, and the banter was real and informative. An expert that will be busy over the next 18 months. Tania Cecconi – This was such an important chat with the Executive Officer of CEO's for Gender Equity. The timing and the issues in the media have really been deep this year but the conversation cannot end there. Tania has a wonderful approach and attitude to her work. Great listen. Karina Chapman – A big moment for Lanna where she got to interview someone who started by doing the Expert Registry program and is she's now getting regular media. A fantastic expert that has managed to be very broad with her topic across love and friendship. A wonderful expert doing great things. Dr Kathryn Shine – We generally don't have a lot of academics on the show, but we needed to change that. Recently Kathryn did some research on why female experts are less represented in media. It is a topic that is unpacked and both media and experts can afford to listen to this one. Sarah Wells – A finance and money expert that does not make it complicated. A natural relaxed communicator that shares her experience and knowledge which even made Lanna and Nic check their books that night. This is the perfect example of embracing and being calm with media. Julie Adams and Lorna Cook – Our two ladies from Chemo@Home and maybe one of the most important podcasts of the season for Nic. He got emotional and political for Julie and Lorna. Which never really happens. It is a must listen for those looking to get a worthy message out. Finally, we threw in the Media Stable Engagement Team of John Solvander and Emily Morgan. These two are very comfortable behind the scenes and away from the spotlight. Do yourself a favour and have a listen to these two. Thank you for listening and supporting The Experts Podcast. Please leave us a review if you have a moment. You can get in touch by emailing [email protected] or [email protected]

It has never been easier to access credit and money. Debt is cheap now, and that doesn’t mean it's a good thing. There are so many products and services that want our money. Technology is making it so simple to make purchases that you probably don't need. The very simple rule of financial advice is one in one out. What am I prepared to give up having later in life? Very simple but very effective. Our expert this week is money and business expert Sarah Wells. A very easy to listen to episode about a topic that people tend to avoid when it comes to their future with money. When Sarah talks, she makes saving money, debt, budgeting and all the bad habits we have in spending seem easy. Both Lanna and Nic found themselves evaluating their own behaviour throughout the podcast and that is the beauty of Sarah’s approach. She makes you want to think about your money in an engaged and enjoyable way. One of the great findings in the podcast is the similarity between financial consulting and being a successful expert in the media. If you want to be successful with growing wealth or being a known expert, you need to be active, be present and take on responsibilities for your own future. There is no silver bullet for instant or immediate success, and it is those that want it who get it. Sarah has a very natural approach to media, and she mentions that radio is one of her favourite mediums. You will understand why once you have listened to the podcast - she is a natural conversationalist. It does help also that her topic applies to us all. The attitude and determination of this expert is a great role model for those coming through, particularly when it comes to saying YES to a media opportunity. Have the courage to say YES and work out how you are going to do it before you go on air. Follow Sarah’s lead.

Safety in the workplace is a topic that is constant in all media right across the country. There is rarely a day or a week that goes by where we don't hear of a tragic death, an unfortunate accident or a company that is neglectful when it comes to the safety and duty of care for their workers. Safety strategies and measures are in place to protect people in their working environment and in many cases protecting them from themselves. Anton Guinea is a workplace safety leadership expert, and he has a backstory that is at the very heart of his mission to make safety front of mind. When he was just 21, he was faced with a near-death event as an electrician. It is this story that motivates and inspires Anton every day in his work with businesses, to allow and encourage leadership in the field of safety. It is a very different philosophy in that it empowers and enables people to speak up particularly where safety is concerned. Anton is a character who is motivated, passionate and has a level of energy that is infectious. The media loves these traits in an expert's interview, as it brings to life the issue of the day. One of the frustrations noted in Anton's podcast was that safety concerns only seem to be raised after an accident or a death has occurred. Anton sees it as an important responsibility to educate and raise awareness about safety as a priority moving forward. Another safety topic getting enormous attention is bullying and sexual misconduct in the workplace which puts workers at risk psychologically. This kind of behaviour is now being called out with bravery and Anton sees this as an extremely important safety issue for workplaces in the future.

Making a connection and forming a relationship has been challenged lately and it is not just the pandemic that is causing this. Technology has been advancing us in so many areas of our lives and has set us back in forming relationships. Now this doesn't sit well with just personal relationships in the dating scene, but it also it affects our relationships with family, friends, and colleagues. It is a minefield out there and you might need to think a little deeper about how you approach a new relationship. Conscious Connection is a revolution around relationships. Karina Chapman is a champion of conscious connection and trying to help people make a deeper connection and understanding of what you really want. Karina is an author, speaker and trainer in the space of relationships and there is something for everyone in her approach and message. You would be mistaken if you pigeonhole this lady just in the field of love … Conscious Connection covers all relationships. The amount of media Karina has done in a very short period is impressive and the team makes a point that the topic of relationships is highly sort out by media. We are fascinated with human behaviour and why we do the things we do. Particularly when it comes to human interaction and engagement. It is something that is so general but we all experience it. This is a message to all experts that you need to find topics that are general and connect with the majority for your message to be appealing to media. We talk a lot about getting your ‘ducks in row’ when it comes to media at Media Stable and Expert Registry. Karina Chapman has most certainly got them lining up beautifully. As an author her books are coming together, as a speaker and a trainer her messages are starting to come out in media and there is a call to action to take people to a destination to purchase. The most impressive is that Karina continues to be a student of media and her appetite to be the best she can be is voracious. This is the attitude that all speakers, authors, and experts need to be successful.

Conflict exists in every aspect of working, private and daily life. When there are human beings involved there is a high chance of conflict happening in some form. I guess in many ways it is just in our nature to fight. How we do it and the level of conflict varies greatly but also the way we deal with conflict is very subjective. We all have a different way of dealing with it and you might be surprised to hear that conflict is actually good for us. Sarah Blake is a conflict strategist and mediator that works in just about all conflict matters except if it is family related - she stays away from this. Commercial and workplace conflict is Sarah’s forte, and it can be very complex with may people involved. In the pandemic there has been extra cause for more mediators and those that can support people who are having issues. The restrictions and the changes to life and work only amplify the issues and as a result there is a higher demand for conflict mediators. In this podcast we noticed that Sarah has a wonderful voice tone which radiates a level of authority and expertise in her space. Her voice remains consistent in her day to day job and in her media work. It is powerful because as a listener you feel soothed, comfortable, and relaxed. It's important to practice what you preach as a significant demonstration of your authority and how you work. This is a strong lesson to all looking to engage media - you want to be able to give a sense of how you work in any media engagement or comment you make. Sarah's episode is an interesting chat around conflict and while we recognise that things can escalate and get out of control you do sense that conflict isn’t necessarily a bad thing. Conflict is good for media as it is needed for any issue to get traction or to gain momentum. As humans we aren’t going to agree on everything so it is almost inevitable that we will be in conflict. Good thing we have a good mediator in Sarah.

If there is one thing we have learned during the challenging times of the pandemic is that we, as business owners and leaders, need help! We just cannot do it all. Our guest today has built a platform which supports and mentors businesses. Our guest was not born with a silver spoon - he had to work hard for what he wanted to get out of life. He had a very smart look and approach to turning the backstory of his life into a success story. Our guest today is a business leader, author, and developer of businesses Nick Barnsdall. He talks about ‘the advantage of disadvantage’. The platform Nick has created is Navig8Biz which is a support to businesses to build longevity and greater success. We love a great story and we also love it when quality media appearances are achieved and showcased. Hats off to Navig8Biz for their impressive use of their media assets. It is just so important that we share and publicise the media we do, so that our current connections see and our future network can find us. There is a real energy from Nick Barnsdall and the engagement and connection is obvious in this podcast. The storytelling, the experience, the motivation, the messages, the enthusiasm is all there and is told beautifully. You can always tell when you are talking to someone that has a podcast of their own, they are far more comfortable with the medium. You can have a look at the Navig8Biz Media Page here: https://www.navig8biz.com/media/

When you get the opportunity to go behind the scenes, behind the glass of some of the biggest shows and programs in the country there is always a constant factor that defines that program. The producers of the show are in most cases more passionate and connected to its success than the talent behind the microphones. ‘Behind every great show there is even a better producer.’ Our guest is the Executive Producer of ratings winner Mix94.5 Breakfast Pete, Matt and Kymba; Janine Chatfield. This relatively newcomer to breakfast radio is experienced beyond her years and understands what it takes to stay at the top. Janine is a mum, a marathon runner, a former social worker, a former teacher and now getting up early to run a breakfast show. A student of media later in her life who has immediately made her mark on media with this significant role as an EP of such a successful program. Local, Light and Shade is what Janine looks for in a story for her program. Local is such an important element for all media so that an audience can connect with it. The light and shade are the serious and not-so-serious interviews that is going to make for gripping radio. These are the very foundations for quality radio connected with a music station and one that has a younger demographic to that of talk radio. “You don’t have to give me donuts just do a decent pitch and cater to our audience.” One of the most engaging chats we have had with the media; just full of advice, tips, and insights into how the breakfast show comes together. Particularly from a FM music station perspective that is looking for a different pitch and angle. Janine Chatfield is one of the great ones that you want to have on your team, and you really get the feeling she wants you on her team.

Maybe one of the bravest communication campaigns that I have seen and been involved in, is the inspiration behind this #TheExpertsPodcast today. A movement was brought together after an industry was almost brought to its knees through the disgusting footage on 60 Minutes of a LIVE sheep export ship and a very precision PR campaign from activists that wanted to bring down this industry. The Sheep Collective was born, and the leader was a little-known Veterinarian who wanted to tell her side of the story, the other side of the story that wasn’t being told. Holly Ludeman is a vet by trade and an employee of a live sheep distributor but a person who cares for animal welfare first and foremost. We dive deep into the motivation and process of putting together a movement like this. The challenges and the requirements for this campaign to be done properly, meant it needed to be true, authentic, open and respectful. Almost the complete opposite to the campaign that was being conducted on the opposite side by animal activists. The real hero of this campaign was the truth. Something that had been neglected for such a long time. Not just because the media wanted to tell that story, but it was the only side of the story being told. When there's only one way traffic, there's only one story to believe. When Holly and her team at The Livestock Collective came out and told the other side, it has made a real difference for intelligent people to make up their own mind. A great insight into a humble and passionate leader, where Holly kind of fell into the role ‘accidental hero’. What is impressive is the work that the Livestock Collective is doing to educate an industry on how to tell their stories. The recruitment of both young and older people to tell their stories. Part of the job has been done to reverse the negative media, but their biggest job is still ahead of them - giving those on the land a continual voice in the city.

Diversity in its many shapes and sizes is a thread that has been on the Australian consciousness and media landscape all year, and rightfully so. Whilst race and gender diversity has driven the majority of the narrative both locally and overseas, it's opened the door for all sorts of conversations around how society is being represented in the media and popular culture in Australia. The long held status quo is being questioned, and at The Experts podcast we are all for it. Diversity of opinion and robust debate is critical for the media to be able to do its job, and for change to come about in our culture. This week on the podcast we speak to disability advocate, media diversity professional, author and model Lisa Cox. At the age of 24, as a successful executive working her dream job in advertising, Lisa suffered a brain haemorrhage. After spending three weeks in a coma, two months on life support, a dozen operations including heart surgery and the amputation of her leg, all remaining toes and nine finger tips, Lisa had to learn to how to live her life all over again. Lisa was also left with a permanent brain injury, epileptic and 25% blind. Facing what would have seemed like an insurmountable challenge to most of us, Lisa used her love for writing, media and communications into her rehabilitation and is now one of the country's most in demand media commentators, activists and consultants for people living with disabilities. Whilst Lisa is certainly not short on inspirational stories or energy, "inspiration porn" is not her focus. Neither is she interested in presenting another disability stereotype. A quote we discuss in the episode is "you can't be what you can't see", and this applies so well to Lisa's mission in encouraging different, more diverse representations of disability in popular culture. Lisa and Lanna discuss the Australian fashion and modelling industries and the word that still needs to be done in these spaces. Lisa's inclusion as a consultant and speaker for the 2021 Afterpay Australian Fashion Week is a huge step in the right direction. Whilst she's already achieved so much, Lisa has some incredibly exciting projects on the horizon and we can't wait to see what comes next for this superstar.

The experts and media come together on #TheExpertsPodcast but there is a missing piece we talk about but rarely hear from. In this episode we hear from two representatives of the Media Engagement team at Media Stable, John Solvander and Emily Morgan. They are the bridge between experts and media. They provide the advice and support each expert needs to tell their story in the way the media and their audience wants to hear it. The media crave the trust, relationships and understanding on how to pitch a story that our Media Engagement team provide. They want good streams of quality stories and experts. While many experts and spokespersons won’t have access to a media engagement team, after listening to this podcast they might want to rethink that approach. Having someone that can go over your work with fresh eyes and an unbiased approach can make the all difference between your story making it or not. What are the challenges that experts have in a modern media cycle? What can you do to improve your chances of making it in the media? How important is it to have an editor and advisor when it comes to engaging media? What tips do you have to get your story told? These are some of the questions answered in this edition of The Experts Podcast.

When you are looking for the finance news on the ABC television news and Alan Kohler is not there you'll see journalist and former producer Daniel Ziffer. It is not a second prize by any means and Dan will be the first to admit they are incredible shoes to fill. Dan is very well known for being the senior producer over the past eight years for Jon Faine's ABC morning show in Melbourne. One gets the feeling though that our guest this week on The Experts Podcast prefers being in the scenes rather than working behind them. Dan is making his mark with his own unique style and approach which is both informative and memorable. He has recently added author to his resume releasing his book 'A Wunch of Bankers', written whilst covering the Hanes Royal Commission into the banking industry. The Royal Commission into banking would not be the ideal job for many journalists, as the daily coverage can be rather dry and boring, but Dan managed to cover it with flair with a dabble of humour. We quizzed Dan on the difference between the commercial and non-commercial media and he tells us there isn't much difference. Both have a responsibility to their audience, an appetite to be the best and break the stories first. There is also no difference in the way you pitch a story or how you engage the journalist. This podcast is a must listen for all those that have an interest in business and finance reporting. A significant takeaway is the importance of understanding the individuals that make up the media. Dan was a media representative at a #MeetTheMedia event in Melbourne a few years ago, and he was a big hit with attendees, because of his his candid and quite direct advice to those looking to engage media. This podcast will give you an opportunity to get to know the media, and Dan is one such journalist worth knowing.

Both Lanna and Nic wanted to continue the theme of equality and the push to understanding gender diversity. Having discussed diversity in the media it was very important to bring it to a business and a corporate level and get a feel as to how we are going. This is not a man hating or feminist podcast where we smash the male kind. No, it is a very intelligent conversation and one that has been brewing for a while and never has there been a better moment in our history to really do something about it. Tania Cecconi is the executive officer for CEOs for Gender Equality and a woman that has never really identified herself as a feminist. Her experience as an executive in the public sector has set her up beautifully to educate and drive equality in a way that is measured, intelligent and in cooperation with the corporate world. Tania talks about her upbringing from migrant parents being a great staging ground for diversity, acceptance and values that motivates this business leader and changemaker. You could be easily forgiven thinking that this podcast would be full of one-liners like ‘quotas, gender pay gap, glass ceiling’ and the like. One or two might have got mentioned in passing but certainly was not the focus. The discussion concentrates on the mindset of those that see gender improvements in the workforce and those that are looking to make their business more productive and profitable. It is not about quotas it is about good business. It is about maximising your reach and connection to the very decision makers that are making significant transactions. That is women. Interestingly talkback radio was identified as the greatest challenge for Tania when it came to working with media. A medium that she speaks with such authority and does not mince her words. It is quickly noted by the team that she might look to reconsider that as her delivery in the longer form pieces allow for some of these very important discussions to be aired. A wonderful chat that is not only timely but with Tania at the helm will certainly turn to action.

Male v Female experts. When you are an expert in your space your gender should not be an issue when communicating with the media, but there is quite the discrepancy when it comes to male and female representation. There is an abundance of men, but women are few and far between and the research by our guest on this episode of the Experts Podcast is looking to address this issue and how we might turn that around. Dr Kathryn Shine is the Journalism Postgraduate Course Coordinator at Curtin University. Her research is across 30 female academics detailing their experiences and challenges of working with the media. The findings were very consistent with those that Media Stable have documented for both men and women. Some of the big hurdles for women working in media include fear of the media, fear of other colleagues, time restrictions, less inclined to put hand up and a gender bias media. The ultimate challenge though appears to be a lack of relationship with the media. A big portion of this podcast talks about the challenges that women face when dealing with media, mainly confidence. Understanding the media cycle would be highly beneficial for those that have overwhelmingly said they are prepared to do media but cannot get breakthrough or recognition for their expertise. On the other side we look at media and what they can be doing to encourage new sources and what it can add to their audience. There is a high portion of female audience that are disengaged with the news cycle because it does not represent a female view. Here is an opportunity to grow real audience numbers. Media Stable was able to give some interesting statistics on male and female representation on our Media Board and the dominance that female experts are having over men. Dr Kathryn was surprised but also noted when supported with media training and other support it does make a difference to achieve this. There is no doubt that both the media and the experts need to address the numbers.

Trevor Young by Media Stable

Melanie McFarlane by Media Stable

Jill of all trades! Sometimes the expertise and the industry you are working in is not the most newsworthy or immediately angle attractive to media, but there's a way to tackle this. Very similar to our expert in focus this week from a company called Chematek. What do they do? Well, they are involved in high quality oils and lubricants. What does our expert in focus do? Well, lots of things really and that is what makes her a wonderful representative of her brand. Claire Rushe is the General Manager in Australia for Chematek, who are the authorized distributors of high quality of Italian produced Eni lubricants. Claire is an attractive and interesting spokesperson for a relatively new company to Australia. Claire has a history of working at the highest levels in finance and trading, an engineer and is a member of Mensa which does not surprise when you understand how this highly talented person works. The discussion around bitcoin and blockchain technology is very interesting. Claire is able to explain this in such simple terms, where many continue to fail. One of the great takeaways that we took from the podcast was that affirmation that the human representing the organisation is more interesting than the brand. This has been a big driver behind businesses like Expert Registry (media training platform) and Media Stable. The occasions where in an interview you might get to talk about the brand when your message is on point is the bonus.

A little special presentation from the team at The Experts Podcast Nic and Lanna have a look back at the recent #MeetTheMedia event that took place in Perth at the Australian Institute of Management WA. It was the first LIVE event that Media Stable have put on in eighteen months and it was wonderful to get back in front of the experts and media again. There was a lot of takeaways but here is a few that Lanna and Nic took away.

It is highly unusual for Nic to get political and emotional in a podcast that is designed to talk about success in media, but it happened on this occasion. The special guests on The Experts Podcast this week are Lorna Cook and Julie Adams the founders of Chemo@Home and as the name suggests, they provide a service which allows patients to undergo their chemotherapy in the comfort of their home, administered by specialist nurses. A topic very close to Nic’s heart as he lost both of his parents to cancer. The focus of this podcast are Lorna and Julie and their journey including telling their story. It is such an important message to broadcast because the in-home chemo service they provide has an even bigger reason to be promoted within the current political, economic, and pandemic climate. The bureaucracy, stakeholders, state governments, and those in the health system have up until now done everything in their power to stop, rather than to provide and care for the very people they are responsible for. This topic is very popular in the media as it provides all the elements they are looking for in a story. It's personal and human. There is emotion, tragedy, resilience, fight, joy and hope. Chemo@Home has done some terrific media over the years, but their messages need to remain constant for the purposes of educating both patients and the government. Lorna and Julie have adapted to doing many radio interviews while driving in the car to walking out of events to do a piece to camera for the nightly news on television. They feel so very privileged to be there with people when they are at their most vulnerable. It is nice to receive but it is even better to give. There really is a lot to learn from these two ladies when it comes to working with media. They are ready, willing, and motivated to make sure that they take advantage of every opportunity that presents. As a team, Lorna and Julie are two very different people and that has been one of the reasons for their success. They are genuinely the most caring and delightful ladies with a very important message that we at Media Stable are fortunate to be a part of.