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Jemma O’Hanlon, Accredited Nutritionist and Practicing Dietitian This week Nic discusses what it’s like to have a regular gig on morning tv after working towards that goal for 15 years. Jemma O’Hanlon is a Practising Dietitian and Accredited Nutritionist, and it was her membership with Media Stable that, as she says, gave her the golden ticket to morning TV. Since launching her career, Jemma has understood the power of mainstream media when it comes to building a profile and in this discussion with Nic about how to get the holy grail of a regular breakfast TV spot, they discuss: What Jemma gets paid to do her regular The Morning Show segment. How she has solidified her relationship with TMS and figured out how to make producers lives easier. What advice Shelly Horton gave Jemma in her early media days that has stuck with her. Why she wants to be the Jamie Oliver of nutrition. And how many interviews she recorded in 2024 – a three-digit number! The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.

Tony Mac, Overnights presenter at 3AW and across the 9 Radio Join Nic for a discussion with Tony Mac who has an infectious love and respect for the power of open line, talk back, live radio. Tony’s Overnights program is now broadcast across four markets, out of 3AW Melbourne and every night he does 5.5 hours of live radio. In this discussion with Nic, Tony shares the highs and lows of his career spanning 25 years at Perth’s 6PR and now 3AW. If you don’t already love radio production and the classic stories behind how it’s done, you will after this chat. Find out: What makes companion radio – the 2-5am time slot – really great, including one of the most poignant calls in Tony’s first 12 months in the overnights chair Tony Mac’s biggest bugbear on radio – learn the old school rule for talent and presenter: only ever be address one listener, not a group of listeners The challenge of broadcasting live overnights to multiple markets and how to engage listeners from across Australia How Tony manages the inevitable brain fog after three hours of live radio in the middle of the night And what still exasperates Tony when it comes to misinformation. The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.

James Szabo, Executive Producer, 3AW Drive with Jacqui Felgate Jimmy Szabo has many strings to his bow. Most prominently he is the Executive Producer of Melbourne’s 3AW Drive program, moving over from mornings in December 2024. But Jimmy also emcees weddings, appears on various radio segments across Victoria and produces some of the best comedy coming out of social media about the quirks of Italian and migrant families – he’s made his 97 year old Nonna a star of TikTok. Nic speaks with Jimmy this week and finds out: How social media is an essential element of 3AW Drive and why strategy and a behind the scenes team is integral to success with socials What will change in his production of Drive compares to Mornings What percentage of Jimmy’s pitches as a producer get to air The importance of light and shade in a radio program… “It can’t always be serious.” And the quote from The Godfather that Jimmy Szabo lives by The Experts Podcast is hosted by media professional and commentator, Nic Hayes. The Experts Podcast pulls back the curtain on media and helps you to get a better understanding of how media works. We speak to the country’s leading journalists, hosts, anchors and producers, who are setting the national news agenda as well as some of the most prominent experts who appear in media around the country. The Experts Podcast, powered by Media Stable.

Ben Fordham, 2GB Breakfast host Nic speaks with one of the most powerful voices in Australian media - 2GB Breakfast Show host Ben Fordham. Ben has been at the helm of Sydney’s 2GB Breakfast Show since mid 2020, taking over the mic from veteran broadcaster Alan Jones. Ben first started his radio career at 2UE, and in 1997 won his first Walkley Award. He’s been with the Nine Network since 1999 and has worked on a range of programs including 60 Minutes and Today Show, before returning to his first media love – radio. He was at the helm of 2GB’s Drive Show for a decade before he became Breakfast host and he and his team now set the nation’s news agenda. In this chat, Nic discovers: The text exchange with Anthony Albanese that had Ben breaking one of the biggest political stories of 2024. What drives Ben to break news – it’s the “I know something that you don’t” element. Why differing opinions matter in the voice of middle Australia. How Ben finds his best producers. Why he initially didn’t want to do the breakfast show… “The coward in me said no”. And what Ben’s go-to karaoke song is. The energy and enthusiasm that you get from this chat with Ben is infectious and the cameo role from a former producer is a laugh out loud moment. There are a lot of takeaways from this for both media and experts. Thanks for listening to The Experts Podcast.

We are back but slightly different to what you are used to... Nic Hayes is going SOLO. After 200 episodes of The experts Podcast and over 300 episodes of the Brand Newsroom before that it is time... We say goodbye to Carmen Braidwood an absolute champion of communication and training. Nothing sinister other than we both have our own projects that we are in need of delivering. Carmen is still a close colleague and friend and we do wish her the very best with her work in 2025. OK so let me tell you a little secret. I have for a while been thinking about a solo podcast that I get to interview my media mates and some amazing experts. I still want to get their backstory told, their motivations identified. I want to give you everything that you need to understand what it takes. What it takes to be an effective communicator with media, stakeholders, colleagues, clients and most importantly ... your audience. 2025 we are back with the podcast but over Summer you are going to get a taste of what we are looking to achieve. I so look forward to being in your ears in 2025. Best, Nic

Professor Gary Martin is without doubt the most active op-Ed writer in Australia. He is featured in just about all the major mastheads around the country on a regular basis. In this podcast we get to understand what it takes, the why and the how. Other than the skills, the drive, the discipline you will hear Gary say that this is his form of relief. It is his drug of choice if you like to get what is in his head onto paper. Gary talks about his appetite to continue to learn. He keeps on discovering new ways to express, amplify and engage media over these years. His $2M worth of media generated is an incredible achievement so far this year. He is awarded alumni status at Media Stable and this very humble and leader of industry and business gratefully accepts. Hope you enjoy the podcast. #BeLikeGary

This isn't a let's get stuck into Roxy Jacenko podcast it is more the lessons learned for brands and businesses and what to do in a crisis. During the week Phoebe Netto of Pure Public Relations did a video on LinkedIn calling out the behaviour and even our expectations of failed marketing campaign by one of Australia's best-known PR. It was a shambles form the beginning, and it still has a lot more to play out in both the courts and dare I say it on social media. What can brands learn from this failed stunt? Why is this almost 'modus operandi' of Roxy and how does she just move on from this? The team discuss in this special edition of The Experts Podcast.

The very sad passing of John Blackman this week has brought back the Experts Podcast a little earlier than expected. John Blackman is a name that you can very easily put next to Bert Newton, Ernie Sigley, Darryl Summers as a media legend. The fast wit and comedy genius of the man saw him at the top of his game in the 70s, 80s and 90s. Well known for his contribution on mandatory watching Hey Hey it Saturday he was the glue that kept everything together. The characters that he conjured up, the delivery was quick and swift and the humour was off the charts. This is a chance to get to know John a little better from someone that worked with him and stayed in touch regularly through the good times and not-so-good times. Evan Broadway was a young panel operator when he got to work with John... and stayed in contact with regularly over all these years. Come have a listen to some behind the scenes moments with the media legend that is John Blackman.

There is enough crisis going on in the media. What do you need to do to protect yourself? What will media be wanting from you? What can you do to protect your brand and yourself? Carms and Nic riff ... crisis management with some absolute GOLD advice.

There is nothing more certain than death and taxes, but you can all be sure that there will be a time when we are looking to purchase a property. It is getting increasingly difficult to get into the property market, but our next guest is confident that the emerging generations know what they want, know how to get it, and will not let anything get in their way. Chris Foster-Ramsay or as he is known in media more these days as simply ‘CFR’ is the finance and mortgage broker to the everyman out there. He has a real focus on “Mums and Dads,” and this has made his content, opinions, and view far more relevant to mainstream media. He is on the ground getting finance to those that are the audience of the media he engages. What is inspiring from the podcast is the motivation, the strategic direction, and the effort that CFR puts into every engagement. Having a background in media that stems back to his parents has given him a respect and greater understanding of the media cycle in print and electronic media. There is a dedication that exceeds most and no greater example of this is that he goes into the 3AW studio for a regular overnight gig. There is a characteristic that media wants from an expert or a commentator that CFR delivers in bucket loads. That is the energy and keenness to be a part of the media landscape. The delivery of this kind of content is always received from both media and audience in an appreciative way. You cannot fake that; you need to have it in you. The media engagement is a wonderful way to amplify your authority and the way you do it adds the cherry on top when it comes to establishing reputation.

The 2024 Media Landscape Report delivered by Medianet is a report all communicators, public relations and media professionals need to have a look at. The yearly report is a wealth of knowledge and background information into the media and public relations industry. Amrita Sidhu the Managing Director of Medianet is back talking to us at The Experts to get her takeaways and observations from the report. The focus of the report was Artificial Intelligence. The emergence, the use, the concerns, the effects that AI will have on journalism and the industry. The data does demonstrate a real fear of the unknown here and at the same time some good that can come from it. The report dives into a raft of topics including salaries, social media, the motivations of journalists, the sources of stories and where journalists get their content. There is a reinforcement of the past years to be fast and quick to the point in your pitch. There was also a very strong message coming from the journalists that they wanted the consumers to know that their work is done with integrity and quality was important to them. The report is always fascinating with such a large pool of media personnel engaging this each year across digital, print, radio, TV and 11% of respondents are from the podcasting space. Amrita delivers a very thorough report each year that is relevant to the small business owner as it is to the international public relations firm.

The whole Australian media world is discussing the CEO of Woolworths performance on ABC Four Corners on Monday. It was the classic media training video that will be used for years on what not to do. Everyone has had their say on the topic but Carmen and Nic thought we might break it down a little differently. The real issue with a story like this might send other CEOs and leaders of industry back into the bunker. The reality with this performance and the announcement of the retirement of the CEO is a little too much to take in one week for the media. The connection between the interview on Monday and the plans to leave in September is just too close to see how it can be any other way. It is just not a good look either way from Australia’s biggest retail supermarket and employer. Nic and Carmen walk through the good and the bad of the interview. What CEOs and leaders can learn from the experience and where they might take confidence that they will not be thrusted into the spotlight for a seriously silly and avoidable mistake. Messaging, good advisors, preparation, practice, and a little bit of humility and empathy is going to go far in scenarios like this. Do not let this incident put you off from engaging media. Instead use this as an opportunity to advance yourself, your people and those in the communications of the brand to get some media training. Work on this as it is not natural to have a microphone and camera thrusted in front of you, but it can be managed.

The guest this week was scheduled in for the second half of the year not today. There was no way that this person was going to have enough media in their portfolio to be able talk about their experiences, their feelings, their concerns, and challenges. When you are a workplace expert, and the federal government is pushing through the right to disconnect legislation then you are going to be busy taking media calls. Steve Sharp is a culture curator and as mentioned earlier a workplace expert that has over twenty years’ experience working in BIG corporate. Steve was introduced to Media Stable by his mentor and professional speaker Amanda Stevens and has had some wild media experience in the last month. We had to get him on the podcast to talk us through the emotions, feelings, concerns and worries that Steve has experienced with this quick success. When the government is trying to put legislation through that impacts working Australians you are going to get a reaction, and this has been big. The media is always looking for sound, direct and quality observations from the community and Steve ticked all these boxes. Radio and television came calling from the Media Board and in true Steve fashion he said YES to them all. Steve had to work through issues of imposter syndrome, panic, fear, and to get his message right. The nature of media is that the conversation can take any direction particularly on talkback radio. The ability to stay focused, clear messaging and staying true to your values is more difficult when a microphone and camera thrusted under your nose with a national audience. He did it with flying colours and this is a great listen to those that are considering jumping in or jump out. Steve was also an attendee of Sydney #MeetTheMedia and did very beautifully presenting his expertise and making eye contact with the media. The experience of that event has certainly made it possible for him to get media traction. Understanding the media cycle and what the media is looking for has helped with his delivery of content and execution of an interview.

Carmen and I wanted to kick off the year with one of the best. If you have been listening to the podcast for a while or if this is your first time, we love speaking to producers of radio programs. When you get a chance to speak to the Executive Producer of Australia’s leading talkback station you know it is going to be special. There is even going to be a movement that will drive from this asking the question “Why isn’t Ross Stevenson in the ACRA Radio Hall of Fame?” We are going to start the movement #Ross4HallofFame. Mark Davidson is the Executive Producer of 3AW Breakfast with Ross Stevenson and Russel Howcroft, and he has the pedigree of a media elite. “Scorcher” is his nickname and while Mark wished he had a better story around the origin of the nickname he has been with the station in some form more than others. What is very humbling during this chat with this producer while he sits at the top of the radio game he is continuing to seek and search for greater success. It would be easy to sit on the top and look down but the team that Mark works with are continuing to find new opportunities. A photographer, a producer, a storyteller, and one of the great gatekeepers to an incredibly special program there is so much to learn. There is no denying that we did spend more time discussing Ross Stevenson, but we certainly get an understanding of the program that they are a team. Do not talk politics, do not talk religion, and try to make it a happy place is the model that have made this program a success. The “Rumour File” at 7.05am is still the most listened to 15 minutes of radio in this country and it is not just what Victorians are listening to but so many more across the country. Curiosity is the key behind the success Ross Stevenson and his longevity according to Mark. What is new in the world of the young people that put this program together? They are his inspiration. There is no doubt the on-air chemistry between Ross and Russel has worked for this duo. Mark has been at the station with three different owners, and it is Nine that just lets them get on with the show. A very smart move from Nine as you certainly do not try fix something that is certainly not broke.

The episode where you find out what it takes to be a media asset. A term that is often used by Nic Hayes to get experts and leaders of industry to start thinking like a true asset to media. Be available, be good at it and want to do this. It is the best marketing and brand awareness you can for your business.

This is all about your ability to generate stories on your own. You are a story generator if you know how to do this. If you don't ask WHY? Get busy finding your assets and those that can help you find your audience. Fuel it up. Get the motor running. Your #Storytelling engine.

Which is your preferred social media platform? Do you need to be on them all? Where will you get the most bang for your buck? Nic and Carms walk through the different social platforms and where you should be amplifying your content and messages.

Creating memorable and quality content is the goal for content creators... It is a challenge for so many reasons other than just the skill of being able to develop, write and produce content it is also connecting and engaging audiences. This classroom series with Nic and Carms works through ideas you can implement in making your content memorable.

This is the episode where Nic and Carmen look back at the year of podcast episodes. What caught their eye, their attention and what made a difference. This is a great episode to consume particularly if you are a first timer to #TheExpertsPodcast. Havea safe and merry Christmas, a fantastic New Year and a prosperous 2024. Look out for our summer classroom series in January. Best, Nic and Carms

One of my pet peeves and I do not even know why it irks me so much is the software Calendly that people offer anyone really to book a time in their calendar for you to meet up. It was a post by our guest today that caught my attention and I wanted to break this down further because it is a mistake that so many make when building connections, relationships, and rapport with a client. It is also a great message for those working in the media that you need to build a relationship. Julia Ewert is a sales strategist and negotiator that has her own media profile brewing along nicely with regular appearances in print and on radio. Her most powerful media is her use of LinkedIn which this post on Calendly certainly caught our attention. It is simple as this you are relying on hope that they book in not your reputation or relationship with them. While we understand that there is an element of convenience for both parties using this appointment booking software it should never be the first port of call. Once relationship is established and maturing this will work but to start it is a mistake that so many are making. Julia walks through some of the alternatives and how you can establish a greater connection ahead of that first meet. It is simple and it works. You need to win the ‘hearts and handshakes. A fantastic chat with Julia that started on the topic of Calendly but moved to sales and what businesses can do when it comes to revenue for business. The most critical element of any business and an area that so many do poorly. Julia is a trainer and educator in the art of sales and really talks a lot of sense when it comes to generating income. As an old sales enthusiast I loved the chat and there is some fantastic advice for all businesses at the end of the podcast to help kick off 2024.

If there is one guarantee in media that we can make is that psychologists are great talent and always in demand. As professionals they are master storytellers and able to break down sometimes complex issues into very easy to understand content that media across radio, television and print are seeking. The unusual phenomenon with psychologists and their relationship with media can be very complicated as they tend to be more conscious of the responsibility they have as a mouthpiece of their industry. Dr Donna Stambulich a Perth based psychologist is making an impact in the media across all the platforms with her unique personal approach. Topics such as domestic violence, coercive control, addiction are areas that are under the spotlight, and these are in her wheelhouse of expertise. Her drive to work in the media comes from a desire to reach out to more people to help with an attitude to want to be known. This is a perfect formula for a successful expert in the media. Right through the podcast you will gather from the energy and the passion from Donna that she is on the road to greater success. This is supported by a very clear plan and direction that Donna has with where she wants to be. A regular breakfast TV spot or a column is not going to be far away for this expert and 2024 is likely to be the year for that to happen. The inspiring characteristic of this expert is that she wants to be in the media, she wants to get better, and she wants more. “Zone of Genius” was coined by Carmen that I think all experts need to get in. The nerves, the fear and the in trepidation that comes from engaging media is real and this is great advice to Donna when it comes to working with television. Another fantastic hashtag was also coined during the podcast was #BeLikeDonna in her attitude, willingness, and enthusiasm to play a role in the media. If every commentator, business owner and expert followed a similar path to Donna they will discover what it is to be a ‘media asset’.

We have interviewed a lot of producers of radio on The Experts Podcast, but it is the breakfast producer that we are fascinated by because of the time, the speed, the responsibility to kick off the day with compelling radio is enormous. That pressure while felt by the presenters is felt even more so by those responsible for the show behind the glass, the producers. It is wonderful to get a behind the scenes look at what it takes to get a breakfast radio show together and this Adelaide radio royalty delivers it to us today. Lucy Lokan is the Executive Producer of Fiveaa breakfast program with David Penberthy and Will Goodings. A breakfast program that is designed to educate, inform, and entertain the people of Adelaide when they wake up. Lucy is very organised and diligent when it comes to her routine, and we get an insight into what her day looks like. This kind of information will help all listening to help prospective experts and storyteller what is required to get a story up, or how and when to pitch. Getting an insight into Lucy and the presenters is helping you and helping the presenters. The local aspect of breakfast radio is really hit home by Lucy when asked what makes a good story. The mentioning of suburbs and local identities really hits home with an audience. It might not be their area, but they know where it is. The other success story behind this hit talkback show is a finely tuned and structured program that knows the listeners. The team know each other well, trust each other and genuinely are having fun putting the program together. If you have ever tuned into Fiveaa Facebook Live where the whole program is streamed, you can see the proof there. Lucy fell into broadcasting after completing her law degree, it was by chance that she ended up in sales role at a radio station and then a move over to producing. While Lucy does say she likes the behind-the-scenes role when time comes to fill-in on air Lucy is an outstanding broadcaster. Naturally gifted storyteller herself and understands who the audience and what they want. We the Experts Podcast wouldn’t be too surprised if you see this very talented producer hosting her own show in the future.

Putting the “No” in November was a LinkedIn post that caught my attention earlier this month because the idea and concept seemed quite radical. No onboarding of new clients in the month of November or December for that matter by a digital marketing and social media agency Dark Horse. That’s right they just say no and it isn’t a no for long but if you want to work with them you need to come back next year. We explored the idea on The Experts Podcast. Nicole Jameson is known to the podcast and has been on before. Her energy and attitude is infectious when it comes to delivering on marketing and communications strategies but this concept might be too much for some. No new clients are on boarded for such solid reasons that it will take off. In short the reasons that businesses are too emotional, not prepared to do the work, the agency itself is snowed under are just three of the drivers to say No. What the podcast is able to do for business owners is give them a chance to look inward and work out if it is worth bringing on a new client so late in the year. The agency is busy working with current clients, staff are tired and looking to get to the end of the year. Saying No now but Yes later is going to be a winner for both agency and client. Many will struggle with this concept because the bottom line drives so much of business today but it really shouldn’t be at the detriment of staff and quality of work. Nicole Jameson walks through some of the predictions for 2024 in the digital space and one prediction is going to blow your mind. Also over the summer and Xmas break Nicole gives some hot tips to get “digital fit”. There is so much businesses can do to get themselves ready for a big year ahead. You can even reach out to Nicole to get in line for next year right now. She might say No now but it will be a Yes later.

Michael Duregon by Media Stable

The longest serving media professional that has been attending the Melbourne #MeetTherMedia from its inception is our next guest on #TheExpertsPodcast. In fact, she has is only second to Nic who has hosted every one of the 35 events that have taken place since 2015. The reason our television journalist is always on the cards is because for years she has been voted as the giving and informative journalist to our experts and attendees of this unique and amazing event. Kristy Mayr is a Channel Seven journalist for both news and Weekend Sunrise. You can’t miss her, and she will be a regular that you will identify the minute you see her. Kristy covers the light, moderate and hard stories that is put in front of her and listening to her recall the moment that she was first on the scene for the Rosie Batty story. You can hear the pain and the concern for the mother that has lost her son to domestic violence and murder. Kristy delivers so much great advice through the podcast on what experts can expect for the news. The tips are so straight forward that anyone can apply that to their media. The most appealing characteristic of Kristy is that she is so human in her approach to everything. The perception that media professionals are angry, cynical, and heartless is so further from the truth with Kristy. She is a mum, a wife, a fantastic storyteller and so giving. If you have ever been to #MeetTheMedia Melbourne, you will have met Kristy along with dozens of other fantastic journalists from Victoria. There is a saying when you are on a good thing stick with it and I like to think that with Kristy and you get the feeling she feels the same when it comes to educating, meeting, informing the experts of tomorrow. Nic is fully aware that he is not supposed to have media favourites, but I think you will find that Kristy is up the top somewhere.

What if you are trying to get awareness for an event? Trying to make a day out for the family in the media? Trying to get the third most popular pet in the world a moment in the media. It’s not easily done without the right help and support but when you can pitch a story that is relevant to the media’s audience you will be a hit. Our next guest is the President of the South Australia Budgerigar Association, and he is a breeder, owner, and ‘budgie’ enthusiast. Troy Holmes is a robotics expert by trade, but his hobby and passion is budgerigars. We start off the podcast discussing his negative experience with media a long time ago when it came to a valuation of his business. The experience was aggressive, intrusive, and not particularly nice. This far too common for many businesses and it could have been a major roadblock if Troy wasn’t able to put that aside to promote his upcoming event “Budgie Fest”. Nic and Carmen talk to Troy about his amazing ‘earned media’ success and walk through some of the hits that he got. Everything from getting David Penberthy of Fiveaa Breakfast on the judges’ couch to doing a cross from the Qantas Lounge toilet to Mix 102.3 Ali Clarke Breakfast Show. The media interest was enormous and the major hook for the story was the unique quirkiness and the ‘family friendly’ element. The biggest hook in the end was the natural character of Troy and the way he has engaged with media. It is a great reminder to all experts and business owners that you can attract media and amplify stories if you pitch the story with audiences in mind. The other big asset you have is that the story is family friendly, it is personal, it is a real human story that connects. The website engagement on the Budgerigar Association after the Ali Clarke Show went through the roof. Previous attempts to get people interested saw 52 people tun up to an event. Budgie Fest had over 800 people walk through the doors because of a successful media campaign and Troy’s determination to make this event known.

Nic and Carms look back at the series of #MeetTheMedia in Melbourne and Sydney. Some of the lessons learned and tips for experts and brands on how to effectively engage media.

How to do TV really well by Media Stable

Without any doubt a well put together Opinion Editorial piece in the paper is going to have more impact than most media you could ever produce. An Op-ed as we like to call them are a think piece, that establishes authority, it builds character and strength in your brand and character. It what we read and don’t just glaze over. It can inspire, educate, influence and change behaviour. The very best at it are held in high esteem. You just need to do a few things to make sure you are on that stage and in the running to getting your Op-Ed published. Media Engagement Manager Emily Morgan is one of the professional writers at Media Stable that helps a series of experts get their thoughts, views and opinions together the way the media will publish them. There is a little bit of formula, timing, relevance, original thought- and straight-out opinion when it comes to writing these powerful pieces of content. Nic jokes that there are more of Emily’s words in his pieces than his own, but Emily knows how to craft the piece of writing from good to GOLD. This podcast is full of useful tips to make that piece that you have in you get potentially published. One of the obvious tips is to make sure that you have support and a second eye to go over your work. To ‘kill the darlings’ and to also keep you on track with a piece of content worthy of an Op-Ed. This is most certainly one of the toughest media achievements that any personal and business brand can achieve but it is so possible when it is done right. You will enjoy this chat with this writing expert and what you might be able to do yourself when it comes to writing. There is always risk expressing your opinion in a public way, but I think it is even riskier when you don’t. People are inspired and follow your leadership and beliefs. They are looking for something to connect with you and this is one of the best platforms to do it. Get your writing hat on or grab that bottle of red as Nic might say.

When you want to understand what the future of media looks like you need to go to where they start. You need to go to the nursery where emerging students today are going to be the media of tomorrow. Our guest this week teaches these students to be broadcasters, newsreaders, journalists, announcers and anything that takes their fancy in the media sector. The success rate of this course is through the roof, and we get to sit down with the person that runs the program. Andrea Burns is the course Coordinator of the Graduate Diploma of Broadcasting and herself an award-winning journalist, a speaker, a trainer and media commentator. You will hear Andrea describe this as the job that brings her such great joy. The course has such a rich history of stewardship that Andrea details, but it is her own course now. We get a chance to go through what are the individual’s characteristics of those looking to work in media. It isn’t just for the youth as there a lot of mature students looking to change up their career path. Life experience is valuable for a broadcaster as you can reach into a greater toolkit of options when it comes to working in the media. Some former students are mentioned and where they have come from, their experiences, their challenges and what they have been able to achieve. The key to being a good journalist is to be curious. The two characteristics of a future broadcaster is to demonstrate enthusiasm and potential when applying for the course. Right now, the applications are open for the course, and it is a destination course because of its success rate and the practical experience that you get. When listening to Andrea you can hear the passion and the drive that she has inside her belly to continue the success of this remarkable program.

When our guest posted a video on social media that was irking her in the industry of communications and marketing, we knew we had to get her back on the podcast. In her own words we can plan and construct posts that we hope to get attention, but it is often a personal message, rant almost on practices by others that will get the most attention. The awards Industry is making a lot of money out of naïve and susceptible people who are just looking to compete. What can you do to protect yourself and call out this disturbing trend. Well respected marketer and communications expert Mia Fileman of Campaign Del Mar called out the poor behaviour of the awards that multiple industries are involved in. It is in the same space as a pay to play model that Nic has been very passionate fighting in the ‘fake media’ sites promoting businesses in a perceived earned media space. The same for Awards where you don’t get a look in if you don’t pay for the social media tiles, advertising or support in some way financially. The team aren’t anti-Awards. The Telstra Business Awards and excellence Awards that are promoted by reputable associations are still what all businesses should be aspiring to win. It’s the Awards that there are no disciplines, no quality control, no assessment and in some cases no application that we want to see phased out. Also, the behaviour of those that have paid for the Award to stop pretending and deceiving their audiences that they are Award winners. A full-on chat where we have tried not to name or call out anyone, but you will be the best judge of what a fake award is and what isn’t. We at least give you some good parameters to work through this quite murky behaviour that is preying on the weak and maybe less deserved. All that said there are genuine and amazing Award winners, but potential recipients will have to do their homework to keep their reputation and their budgets in check.

This is the second of two special episodes from Experts Podcast co-host, Carmen Braidwood's key takeaways at the 2023 Women in Media annual conference. If you missed it, the episode immediately before this one breaks down Ita Buttrose’s wake up call - encouraging women who’ve built any kind of career in the media to choose to stay and affect change at executive level, instead of giving up. In this episode, Carmen takes a look at the keynote address from Day 2, delivered by much-loved Australian broadcaster, and author Leigh Sales. Entitled "The Craft of Journalism", Sales' address detailed the lessons learned while interviewing the country's best journalists for her latest book, Storytellers, that we can all use to be better people. Have a listen as Carmen breaks these down with insights just for media assets to takeaway and implement right away.

In this episode, the first of two specials direct from the 2023 Women in Media Conference in Sydney, Experts Podcast co-host, Carmen Braidwood shares her key takeaways from the opening keynote, by WIM patron and media legend, Ita Buttrose. Whether you're an expert hoping to be placed in the media, personal or business brand looking to leverage legacy media to grow, or even a media professional looking for fresh inspiration - these next two episodes are for you. In part 1, Carmen shares Ita's wake up call to women with established media careers, urging them not to leave the industry. Drawing on data gathered in the 2023 Women in Media annual report, which revealed the majority of women in media are dissatisfied with their career progression, Carmen reflects on her own career experience and decision to start a business instead of moving back into fulltime work in broadcasting. When you're done with this special, look out for part two, as Carmen shares the things REAL people can learn from the skills exhibited by the best journalists, from Day 2 keynote presenter, author and broadcaster, Leigh Sales.

#MeetTheMedia by Media Stable

The change of the seasons from Winter to Spring will bring a smile to many as we fast approach Summer but there is another change going on that excites business owners, experts and leaders of industry. The change in the media cycle where AFL and NRL enters finals, and we start to see a close of winter sport. Add the departures of maybe two of the most influential media personnel in 24 hours of Melbourne’s ABC Radio Virginia Trioli and 3AW’s Neil Mitchell. Nic and Carmen love getting together to riff media, communications, storytelling, presenting and broadcasting. The intention for this edition of the Experts Podcast is to fire up business owners and experts to get out there and own their space at this time in the media cycle. The unexpected resignations and announcements from both Virginia and Neil are just a little too much to handle. This episode can be described as a pep talk, a coach’s fire up, a wake-up call. Whatever you want to call it, but the truth is here. The media cycle is shifting towards a new position that works in the favour of the content producer and expert, but it still needs to be delivered well. The media is looking for more, but it won’t just accept anything, and neither should it. The enthusiasm and energy that you will feel from the chat on this podcast is what is needed to engage the media at this time. It is your time to start making an impact on media when there is an opportunity, and the time is now. The best advice is to get to a #MeetTheMedia in October, reach out to a PR or Media Stable to start producing content that works for the audience of the media.

Leadership has been in question for the past two decades. Both political and business leaders have been under the microscope more than what they have ever been but has there really been a big drop in the level of leadership? Have we just changed? Has social media and technology made it impossible for leaders to lead? This week on The Experts Podcast we talk to a leadership coach, mentor, speaker and a former elite sports person that trains future leaders. Craig Johns is up and about with many hats as he traverses through the leadership and the speaker’s world. Craig has a strong coaching and elite sports experience in both field hockey and ironman. He was brought up in an environment where coaching was a big part of his life with family members holding key roles. It was inevitable really that he would head down this pathway. There are some fantastic observations by Craig on what makes a good leader. There certainly has been a shift in leadership and our expectations are very different today. The media and the fact that everyone is walking around with a mobile phone makes all leaders far more accountable all the time. Something that Hawke, Keating, and Howard would never have had to endure and maybe we weren’t as aware of behaviour that would be questionable today. The media tends to want to ask Craig when leadership is poor and rarely looks at positive leadership. “Political leaders are far too focused in combative mode than in collaborative mode.” One of the messages that Craig hits home with is that leaders “need to know when to lead and when to follow.” Which we are seeing more of in our family, business, sporting, political spaces where delegation is key. There are other observations that leaders and aspiring leaders can take on to improve their performance in this podcast as the team dives into other leaders both on a local and a global stage.

Earlier in the year we covered off the 2023 Media Landscape Report that is put together annually by Medianet and in that podcast we only covered the journalist research that gave us intelligence how the media were going. This podcast today is all about the public relation professional, the communicator, the PRO, the flack that is looking after a business and brand that needs to tell their story. The report is fascinating reading with insights that might just reinforce your beliefs and remind you of the challenges that the industry faces both from a personal and business perspective. Amrita Sidhu the Managing Director of Medianet joins Nic on the podcast again to talk through the findings of the report with the focus on the public relations industry. This report covers everything from burnout to exclusives, from relationships to embargoes, from salaries to top story sources. It is an action-packed podcast covering off the key concerns of the communications industry and its desire to reach best practice. The wonderful news for the PR industry is that the media release still plays a very important role in the sources that media uses for their platforms. This rated in number two just behind direct relationships that media uses to source their content. If you have been feeling the pressure, feeling out of sorts, or just looking for some confirmation about some the practices that you have in place as communicators. The talking points in this podcast will scratch your itch as they are what 300 communications professionals have raised as their challenges, concerns and goals. Some of the great lines that were raised in the podcast from the research “quality of pick up is more valued than quantity” hits home as the communications industry has matured and doesn’t just look at volume. Another hot tip for the PR professionals for which many are practicing is that “PRs need to think like journalists” and with 35% of the industry having a start in journalism this is happening all the time. The 2023 State of the Media Report is available to all and is available in the link below and tickets for #MeetTheMedia are on SALE now with links below. To access the 2023 Media Landscape Report and others: Resources | Medianet #MeetTheMedia Melbourne – Tuesday 17 October @ The Park Melbourne – #MeetTheMedia Melbourne Tickets, Tue, Oct 17, 2023 at 8:30 AM | Eventbrite #MeetTheMedia Sydney – Thursday 19 October @ CYCA (Cruising Yacht Club of Australia) – #MeetTheMedia Sydney Tickets, Thu, Oct 19, 2023 at 8:30 AM | Eventbrite

Mental health and wellbeing have been on the media agenda for close to a decade now. The stigma and the society’s acceptance of this as a major health issue has come a long way but there is still more to be done. The statistics suggest that there is another story. Our next guest is doing so much in this space in both the media and in presentations and keynotes for community groups. The fact that he is a farmer, a man from the regions he is giving hope and support to that that traditionally don’t speak up about their mental health. Warren Davies is known as “the Unbreakable Farmer” and while relatively new to media his message resonates with both a metropolitan and regional audience. The kind of media that Warren has managed to produce in a short period is testament to that. His words are from the heart, they are real, they are from someone that traditionally wouldn’t talk on such topics. It’s this true authentic account of his challenges that resonates with the audiences that he addresses. I know we say this a lot on the podcast that you can hear it in the voice the passion, the drive, the determination to deliver a story from our guests but this might take it to new levels. The humility, the genuine character of Warren comes out and this isn’t something that you can practice. He is just being true to himself and his message. This is the reason that Warren is becoming such an in-demand speaker and media commentator. It’s not polished, it’s real. The bravery to get up and tell his story is such welcome news to many that have experienced what he has to say. It’s not just men that benefit, it’s the wives, the children, the whole family is a benefactor of this message. Warren has a particular style that men can understand. He is one of their own and the message isn’t just words. He is a speaker and a great listener which Warren says is a critical skill in this space. He has a message for all audiences that we will be hearing more from in the future.

If there is one thing that you can be assured of in this world is that there are disputes going on everywhere. If a human is involved there is sure to be conflict in some form. The need for mediation and resolution is always going to be in demand. They make such great experts for the media as they are easily able to breakdown often complex situations and explain in lay terms what is going on. Our next guest on the podcast does this very well. Nicole Davidson is a mediator and a negotiation expert that works across many sectors. A lawyer by trade Nicole is passionate about the art of negotiation with a particular passion to see an amicable outcome. The cost and emotional benefits are there but it also comes with less stain on the legal system that Nicole believes isn’t setup for outcomes today. The traditional adversarial model with a determined winner and loser isn’t always the best result. The negotiation style and approach that Nicole applies to her media engagements is one that many can follow her lead. The less planned and scripted interviews are the pieces of media that Nicole enjoys the most and gets better feedback from. It is such a good reminder for all experts that you are capable of thinking on your feet with subject matter that you are familiar with and its not about the Academy Award winning performance or perfect answer. Media loves conflict and disputes because it does carry right and wrong, emotion, passion, beliefs, arguments, tears and joy. It’s these disputes because they do involve humans is what draws us in, and an audience will want to follow. The reason conflict strategists and negotiators are so valuable to media is that they often give the unbiased view and can see all arguments but at the same time come forward with a suggested resolution. It really does make for great media.

The breakfast radio programs all over the country are a hive of activity and they are run by some of the most dedicated and professional media people. The program that is the most popular in Sydney is 2GB Ben Fordham and we have his Executive Producer on the podcast to talk media and pitching on the podcast today. He is so giving with his advice and tips for all experts and business owners that it is mandatory listening. James Willis is the Executive Producer of the ratings giant 2GB Ben Fordham breakfast program and you can hear it in his voice that this is not just a job for him. It is his absolute passion. His commitment and dedication to being the best he can be is inspiring for anyone that is trying to be the best they can be. The culture and expectations are set from the top and you can understand why and how they are at the top of their game. The tips and ideas are flowing right through the podcast from start to finish which went well overtime because it was GOLD. James is a regular at #MeetTheMedia and he appreciates meeting and hearing people’s stories. The resounding message that he wants to share is make yourself known, reach out, make contact as you just never know when you can be the media asset. Meeting at an event like #MeetTheMedia is a great opportunity to make eye contact and build a relationship. While media can be perceived to be a cut-throat industry that has little time for connections and relationships you will not get this from James. He genuinely cares and is trying to be the best he can be for his program, station and most importantly his listeners. The tips in this podcast will make you a better communicator.

Does your content have talkability? Is it going to drive talkback callers to the station and get them engaged in the program is what gets our next guest on The Expert Podcast this week thinking? He is a producer with over a decade experience in a media environment that sees people move on quickly. He is a constant in an ever-changing world of media and has wonderful insights into what it takes to get a story up. Nick Alviani is the Executive Producer for 6PR radio talkback program Perth Live. He is the gatekeeper and the manager of the Oliver Peterson program that keeps the program in order and in check for quality and consistency. You will hear in his voice that he is an avid talker and communicator that is enthusiastic about his job. When we ask Nick about his goals, he describes himself as lazy when it comes to the idea of going from producer to presenter. Which surprised both Carms and Nic. There are some hot tips from this working producer that was prepared from the start of the podcast to share his ideas and tips on how to make it in media. He likes content that is local, time sensitive, what his audience wants, connects, is aligned with their show, is ready to go. The intelligence that Nick can deliver is what all experts and PR professionals need to know. One of the key messages that comes from this podcast is that Nick is particularly militant on the talent being available. He loves the pitch as you could imagine but as the person responsible for the program, he wants the talent available and on time. There is so much that an expert and a PR professional can learn from this producer with experience. It is a great chat with an amusing end when Nic asked him who his preferred presenter was? He answered the question well.

It’s well and truly overdue for us to do a recap. Review of the last dozen or so podcasts that both Nic and Carmen have put together in 2023. This is a chance to look back at what each got from their guests and how listeners today can benefit from going back to have a listen. 2023 has seen some wonderful guests join us and we look back at. From gift-wrapping experts to an architect, from a chatbot professional to the Medianet MD, from a reels expert to media trainers we have seen some magnificent guests come through the studios Ally Polishchuk – Reels expert with a media storytelling mindset Amrita Sidhu – MD of Medianet talks through the 2023 Media Landscape Report Amber Daines – the Sydney media trainer with an edge Olympia Kwitowski – 4BC Presenter and an inquisitive storyteller Viv Anthon – the gift wrapper with true character Victoria Laurie – journalist and Women in Media founder Mike Goldman – Storyteller and Big Brother voice and narrater Amberlea Henriques – The Chatbot Queen Leigh McClusky – SA media legend Richard Miller – Marketing and Entrepreneur Antony DiMase – Architect with an opinion Alison Braun – the weight loss superstar

One of Australia’s best known Biggest Losers West Australian Alison Braun went on the show weighing 121kgs to come off weighing 66kgs. The weight loss was dramatic as was the emotional and mental challenges that came after the show. Alison for the first time 15 years later talks candidly with Nic and Carmen on The Experts Podcast about her experiences coming off the show, her relationships with her family, friends, and the public, that wanted to know her story. A façade of confidence and happiness was put on by the woman who lost her only known identity overnight on a reality TV show because she managed to lose so much weight. Not to mention six months coming off the show she lost her husband to suicide. Inside Alison was frightened, confused, and suffering from an explosive case of imposter syndrome but that was protected by that very perceived confidence and commitment to the narrative that you are thin so you must be happy. Alison isn’t a victim and isn’t looking for sympathy. It has been some time since her regular outings in the media, her strolls down a red carpet. That has all taken a back seat as the years have passed. The key message that any listener will get from this is that you do need to look after yourself if the media and exposure takes on a life of its own. You can hear in Alison’s voice that she does have a story to tell and that her time is coming to tell it. The mental and emotional strain is only recently something Alison can talk more freely about. An insightful chat with a remarkable resilient woman that is finding her voice to tell the true story that is about transformation. A transformation that does come at a cost and some amazing life learnings.

This week we have an architect on the Experts Podcast and it is a massive call out to all in any of the professional services that you need to be getting out there and making yourself known. It is amazing considering that most of what is around us and in our daily lives in some form an architect was responsible for this and yet they are the least represented in the media. There is so much to talk about with the built environment and the sustainability of the industry that is so important because we live in the world they have designed. Antony DiMase is an architect that has such a drive for sustainable building and an interest in urban politics which is why have we built this where we have built it. There is so much to talk about in this space and yet, so few are doing it. Nic challenges Antony on three issues without notice and you can see what a great media asset Antony is in his ability to respond on hot issues that relate to us all. He has an opinion and a view that is very easy to understand that fits with the media’s requirements. You will hear in Antony’s voice that he is considered, and he has a strong well thought out opinion. He has the ability to think on his feet and this is a great example of how other professionals in his field and similar fields could be making their mark if they are prepared to put their thumbprint on their industry. It is so important that the real experts get up and make their position known. “Anyone that does a building project is making a statement about their future, about the communities future… the people that are doing it are entrepreneurs, they are visionary.” A fantastic chat with someone that we were very engaged with and one that you the listener will find enjoyable because it is all about our homes, future homes, and the city that we live in. Antony is a natural media performer that speaks in simple language and is a very good storyteller. A lesson for all experts is that he has taken an industry that he loves so much and communicates it so well.

We are doing things differently this week with no Carmen Braidwood on the show, but we have purposely headed down the South Australian link to the podcast. We have two superstars when it comes to media and branding but more importantly, they are local residents to South Australia. It’s no secret that Nic has moved to South Australia with his family and his goal is to understand South Australians. He has two of the best to work through this. Leigh McClusky is a media giant in South Australia. The former television, radio and print guru is in the media training and public relations space these days. Richard Miller is the consummate marketer and entrepreneur that is doing amazing things in what was once called the ‘City of Churches’ which I don’t think you can call Adelaide anymore. These two are natural broadcasters and communicators and they have been doing what they love for a long time successfully. There is something that is quite particular about doing business in this state. The strength of who you know over what you know is strong. There is a far more than necessary pre-occupation of where you went to school but there is a general consensus that if you are doing something well you also will do well. It’s a thin shell but once you genuinely break through it you are in. The state in general is quite conservative, risk adverse and take their time in decision making. You will know Leigh in South Australia for her excellence in media and communications but what you might not know is that you can employ her to make you, your business, and your communications better. Richard our host for the podcast has a studio available for rent, has a branding platform for businesses to find their true purpose. Also, a communications specialist that has made Adelaide his home. A great chat about being local, what you need to tell a local story and what some of the fun things you might want to address when you are looking to engage South Australians.

The new world of AI and chatbots is seriously getting some energy and traction not just with the big boys in town but it is even more accessible for small to medium organisations. The world of chatbots have developed so much in recent years and aren’t the annoying pop ups that many will remember being a major nuisance. The advancements have been made, the fees and investment in the technology have become more feasible and more importantly the consumer at the other end is getting more comfortable talking to a chatbot. Amberlea Henriques is the founder of Adsocial and has taken the path of marketing that specialises in chatbots and messaging automation. Having started as a marketing company has headed down this niche as there is a larger demand for this technology and software for businesses that are looking for a successful automation marketing campaigns that work. Amber has a deep passion for making automation more personal. We get onto the promotion and marketing of the business that does require you to be more personal and not automated. Media and podcasting Amber seems very comfortable with but there is an element of business development that is holding her back. Live appearances and in-person presentations scares our guest today and the team sees this as one of the keys to future success for this business. This is an area no doubt Carmen will be able to help Amber out with. The future is here and a customised experience in the space of chatbots is not out of reach for businesses from all levels. When it comes to being available for your customers in their time you are going to win with this if t is done well. There is also a very clear message from the podcast that this is just one element of marketing and communication campaign. Humans still like to talk to humans, but the convenience is certainly an attraction to both business and consumer.

We have a powerhouse in the studio today to talk to. The Founder of Women in Media and a current journalist and broadcaster. We have covered female representation in media quite often on the podcast in the past and pleased to report that parity is getting closer. Not quick enough in the mind of our guest and we agree with her. There needs to be greater work in the changing of culture and mind shift when it comes to women working in the media. Victoria Laurie is the Founder of Women in Media which started in 2005 and has just over 6000 members to elevate women in the media industry across all elements from camera women to anchors of key programs. This movement has been doing amazing things over the years that supports women through programs like ‘Relaunch’ to get women back into the media industry. The discussion is interesting and one that both Nic and Carmen believe strongly must be had more often. There are a few moments where Nic while understanding the issues also challenges a few of the realities that might be holding back parity in expert voices in the media and by lines for females. The conversation around audiences, expert positioning, talkback, listenership, and jobs within the media all get tackled without holding back. One of the key call outs from the podcast is the respect to audience and future audiences of media. There is no denying that mainstream media has been bombarded with competition particularly from online and social media platforms that can curate the media of any audience. As discussed previously on this podcast mainstream media needs to stay mainstream and to do that needs to be as broad as possible. Parity for those working in media and being represented as experts will not be far away.

We have an interesting chat on the podcast with a voice that you might know better than you know his face. He was part of reality TV that changed the media landscape of Australia when unknown people would jump into a room and be recorded 24/7. Big Brother was such a phenomenon in its early days you would know our guest as he hosted Big Brother up LATE. Mike Goldman is our guest today and while Big Brother was a long time ago, he is a voiceover artist, an actor, a MC, a storyteller that is very unique in his space. He doesn’t claim to be the best of his craft, but he is certainly one that you can count on. Mike puts his longevity in the media industry as someone that is easy to work with. His adaptability during Covid really is quite inspirational for all communicators to be flexible, enjoy and be yourself. If you are a fan of Family Guy, South Park, or aliens you are going to love this podcast as Mike talks through his voice over experiences and storytelling adventures. There really isn’t anything that this guy can’t do. When he was asked to host a celebrity poker show, the producers assumed he knew how to play, and he had just two weeks to learn before shooting the show. Mike goes to all ends to make it work. There is a lot to learn from Mike for all experts when it comes to working with the media. Respect the opportunity, deliver your best, be ready to adapt to the moment and have some fun. It is an industry that he loves and has seen some highs and lows as you would expect but he is always focused on delivering his best. This is the difference between those that work in media and those that thrive in it.

This week on The Experts we get a chance to speak to a 4BC Weekend presenter who has quite the media pedigree from producer, to MC, Media Trainer, to traffic reporter, to presenter she has many strings to her bow as a communicator and media personality. I got my first chance to work with this professional when she was a producer for 4BC Nights with ‘The Voice’ Walter Williams when I had a weekly segment with his program discussing media. Olympia Kwitowski is a media tragic in that she lives and breathes it. A natural curiosity with people you will hear early on in the podcast that she wants to tell natural and authentic stories. One of her first pieces of advice and it is a good one is that there is no way you are getting hold of the questions early as this will pre-determine the conversation in advance. “No” she says, “we will make it a good chat on air.” Olympia is a seasoned Master of Ceremonies, and her media background has prepared her for success in this space but how she gets these jobs is a reminder for all why we do media. One of those reasons is to be known but the other is to do an excellent job and you will get asked back again and this works for most industries and sectors because we trust what we know and past performance. “No one will tell your story better than you” Olympia Kwitowski This might be the quote of the podcast and one that resonates with both Carmen and me. We are both huge advocates for the businessowner and leadership team to get up and speak, communicate, and inform their audience and do not leave it to others. This message has been heard by the business and NFP sector and it is here to stay. A skill that we all need to work on and be brave to tell.

There are very few experts that can read a room and make every media engagement their own like our next guest on the Experts Podcast. The ability to be flexible, to be in the moment and to think on your feet is critical for experts from all fields when being asked to contribute to the media. We have a real SHOWWOMAN in the studios today and I don’t mean the theatre or circus type I mean someone that has the ability to capture the moment and deliver to an audience. Vivienne Anthon is a Management Consultant, a Facilitator and Gift Wrapping Expert. Yes.. we said Gift Wrapping Expert and this woman owns her space and more. You might remember Viv not long ago being a regular on Channel 10 Studio 10 morning show. Her antics with Denise ‘Ding Dong’ Drysdale were hilarious which even resulted in her being a presenter over the summer period. Viv read the room, respected her role, opened herself up and delivered her true and authentic self. There is such great advice from this consummate professional for all up and coming experts working with the media. The one that resonated home was that it doesn’t matter how you got there take advantage of the moment and own it. Viv isn’t precious about ego or anything like that and knows that not everyone is going to gel with her and that’s OK. Viv’s ability though to touch and reach an audience through the media is a talent that we can all learn from. Even her ability to touch Nic when referring to their first chat before coming onto the Media Stable platform touched both presenters as she recalled the need for joy in the media. News and media can be terribly negative, but it doesn’t have to be always. There is no chance that you can be feeling blue after catching up with Viv. This is a must listen for those who need a little extra encouragement to be themselves, enjoy their media engagements and own the moment.