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In this episode of #TheExpertsPodcast, we speak with Kathryn Taylor, CEO of EON Foundation—an organisation proving that location is no barrier to powerful storytelling and meaningful media impact. Working across some of the most remote communities in Australia, EON Foundation is transforming the health of First Nations Australians through practical, community-led initiatives. By focusing on growing fresh food, improving nutrition, and empowering local communities to take control of their wellbeing, the results have been both measurable and inspiring. This conversation challenges a long-standing narrative in mainstream media. Too often, coverage of Indigenous Australia is dominated by negative headlines. EON is changing that. With the influence of founder and communications expert Caroline de Mori, the organisation has built a storytelling approach grounded in human connection, hope, and real outcomes—earning strong engagement across multiple media channels. We also explore one of the key challenges facing the foundation: funding. While EON receives support from federal agencies and philanthropic partners, there remains a significant gap at the state level in Western Australia. With more than 40 communities waiting to access the program, the discussion highlights a critical point—prevention-driven health initiatives deliver long-term impact but require upfront investment. This episode is a case study in how not-for-profits, especially those operating outside metropolitan centres can cut through. Through strategic pitching, accessible messaging, and compelling case studies, EON is ensuring its stories are not only told, but heard.

If you work in the communications space or even just have a general interest in the mood and where media is at this moment, then the Medianet Landscape Report is a must read. Amrita Sidhu, Managing Director of Medianet joins us each year to discuss the findings, and while many won't be surprising, the trends and differences each make for a must-read. Nic and Amrita dive into a few of the findings and some the changes year on year. Trust was a big theme particularly when AI and LLMs are involved. Both journalism and the communications industry have different concerns when it comes to the use and consumption of AI content. So much to dive into… Enjoy the podcast. Here is snapshot of the report and its key findings. Press releases are now the most used story source, used by 86% of journalists. This is followed by industry and professional contacts, used by 83% of journalists. 78% of respondents say that receiving AI-generated pitches decreases their trust in PR content, and 48% believe they can almost always tell if a pitch was written by AI. And yes, AI-generated pitches are making it into journalists' inboxes. 66% of journalists believe that PR professionals are important to their success. Especially when it comes to brining genuinely good stories and sources to them. The best way for a PR professional to build trust with a journalist they haven't worked with before is to show evidence that they understand the journalists' interests (60% of respondents). Social media as a source is declining in usage (from 76% in 2022 to 65% in 2025) with the biggest drop happening on X, dropping from 73% in 2019 to just 36% in 2025.

It wasn't that long ago we had this guest on the show for her last book, now, her new one is out in April called Only You; The unexpected gift of being alone. Dr Marny Lishman was only with us sixteen episodes ago with her book Crisis to Contentment and she's back with an absolute page turner. A true lived experience book, remarkably personal and a deep reflection of her own world where being alone was thrusted on her. In a time when the World Health Organisation in 2025 declared loneliness a public health priority this book could not be better timed. Immediately from the start of the conversation, you'll get a very clear understanding of why this book was written. You have permission to be alone, you can relish and own the moment. Society has an expectation that we need to couple up, but you first need to find contentment with yourself. There are so many hurdles, distractions, anchors, and reasons for us to react the way we do to being alone. This book will help change your perspective when it is only you. This is Marny's third book but it's the book she always wanted to bring to print, right from the start. It has taken time for the content to be consumable. It's not just the 50% of those from failed relationships and marriages; it is for everyone feeling lonely in all situations - both women and men. Being alone is not defined by gender, nationality, industry, family, or how much money you earn. It'll affect everyone. "The most important relationship you'll ever have is the one you have with you!" A wonderful read, being released on the 29th of April, available online and at all good bookstores.

The radio industry is highly competitive, and most broadcasters don't get the chance to part ways with their employer on their own accord (ask Kyle Sandilands). Our guest on The Experts podcast moved stations on his own terms and he couldn't be happier. Oliver Peterson was the Drive presenter on 6PR for 10 years before making the move to local rival ABC in the same role. Oli as he is affectionately known in Perth, is the youngest talkback radio host in the country and at the same time a veteran for the timeslot. He talks about his love of radio, his wonderful years spent at his now rival 6PR, and the gratitude he has to be able to do the job he loves. He is living the dream. Switching to ABC Drive wasn't an easy decision, but it was the right move for him both professionally, and for his family. He just loves talking to West Australians on their drive home. There's not a lot of change to the daily approach for the show, but there are small adjustments. No advertisements, he gets to play music, and the program is shorter, which compared to his old gig at 6PR isn't a bad compromise. You can hear how inspired he is, and how much enthusiasm and energy he has in the podcast - he is happy.

#Meet the Media: What Journalists Actually Want The #MeetTheMedia tour is locked in for 2026, with events across Brisbane, Perth, Melbourne, Sydney and Adelaide. But what do journalists really get out of it? In this episode, Nic Hayes speaks with three experienced media professionals who attend the series—not just as journalists, but as participants looking for stories, talent and fresh voices. Joining the conversation: James Willis – Host of Money News Georgia Holland – Consumer Editor, Seven News Luca Gonano – Head of News & Sport, 3AW They explain why #MeetTheMedia matters from the media’s perspective. While many assume the event is purely for attendees pitching their expertise, journalists walk away with something just as valuable: new experts, new story angles, fresh connections and a deeper understanding of the people behind the stories. It’s also one of the rare moments where journalists can step away from the daily news grind to connect with peers, exchange ideas and discover talent they wouldn’t normally encounter. If you’re planning to attend Brisbane, Melbourne or Sydney, this episode is essential listening. It’s a masterclass in storytelling, pitching and understanding what makes a story land with media audiences. Because great storytelling isn’t about selling — it’s about connection, relevance and telling human stories that matter. 🎟 Secure your ticket: https://mediastable.com.au/meet-the-media/

This week on The Experts Podcast, former co-host Carmen Braidwood returns to unpack what may well be the LinkedIn post of the year and a conversation that has struck a nerve across the events industry. The topic? The ongoing practice of event organisers asking speakers, particularly women to appear on stage for free. With International Women’s Day on 10 March, calendars are filling with breakfasts, conferences, panel events and corporate celebrations recognising the progress of women, especially in the workplace. Yet behind the scenes, many experienced female speakers are still being asked to “donate” their expertise. In January, Carmen posted this on LinkedIn: “Hey women speakers: who’s already been asked to speak for free on International Women’s Day? I have. It’s disappointing that highly experienced women are still expected to donate their expertise.” She went on to share how a high-profile company once asked her to act as a media spokesperson in exchange for “the exposure”. An offer she declined. “Yes, there are times when a reduced or waived fee can make sense. But only when there’s a genuine value exchange. Write it into your contract. Make sure your worth is recognised.” Carmen and Nic break this down candidly and call on event organisers to rethink the expectation that professionals should work for free. Recognition without remuneration is not empowerment. The second major discussion centres on the growing importance of media training. Carmen, a sought-after confidence-on-camera trainer, has seen a significant surge in demand. As communication channels multiply and audiences grow larger and more unforgiving, the ability to present clearly, confidently and strategically has become essential. Importantly, Carmen doesn’t separate “traditional” and “social” media. It’s all media. Whether you are speaking to a journalist, recording a video, appearing on a panel or posting online — you are communicating in a public arena. Media training is no longer a nice-to-have professional development exercise. It is a business necessity in an environment where audiences are bigger, faster and less filtered than ever before. This episode challenges outdated industry norms and reinforces a simple message: know your value and be ready to communicate it.

At just 21 years old, Ashlee Harrison set out to do something most people wouldn’t even contemplate, start a mental health charity. Seventeen years later, she is still leading it, and the impact is now being felt across generations of young Australians. Ashlee is the CEO of zero2hero, an organisation she founded after losing her stepfather to suicide. In this candid and insightful conversation, she reflects on the difficult early days, learning how not to run events and fundraising campaigns, and how persistence, structure and a business mindset helped her turn an idea into one of the country’s most respected youth mental health charities. Ashlee speaks openly about the barriers she faced getting the organisation recognised, the frustrations of working within established systems, and the importance of surrounding yourself with the right people including the influence of her mentor, the late Ros Worthington. Named Young Western Australian of the Year in 2016, Ashlee has become a trusted voice in the media on mental health. Her commentary is grounded not in theory, but lived experience, and that authenticity comes through in this discussion. We also explore parenting, social media, technology, and how lifestyle factors such as diet, fitness and connection play a role in wellbeing for young people today. This is an honest, practical and inspiring conversation with a leader who continues to shape how we talk about and support mental health in Australia. You can find out more about zero2hero: https://www.zero2hero.com.au/

For all Australian political followers, this episode of The Experts is for you. There is no doubt that the current political environment is reaching new depths of despair for the opposition and for those who consider themselves conservative voters. There is effectively no opposition; the Coalition has become a “no-alition,” and the rise of One Nation can only mean that the ALP government, led by Albanese, does not really have to do much at all. Nic Hayes speaks with one of Australia’s most astute political commentators, Terry Barnes from Cormorant Advisory, who previously held advisory roles to two Health Ministers under the John Howard government. Terry has never seen his beloved Liberal Party fall tocurrent depths. It appears to be a perfect storm of egos, economic pressures, and social conditions that is fuelling a very public rift in leadership and policy, one that seems to have no quick fix. The rise of One Nation is certainly a beneficiary of this chaos, and both Nic and Terry believe this surge is a bubble waiting to burst. If history is anything to go by, there will be a flaw in Hanson’s popularity, but until the Liberals and Nationals sort themselves out, this rise is likely to continue. At present, the only entity holding the current government to account is the media. Australian politics, and the future of our nation and democracy; requires a strong opposition. No one can put a finger on when that might happen, but it needs to happen soon.

We kick off The Experts podcast in 2026 with some energy to get you motivated and launch the year with a bit of vigour. Communications and body language expert Jordana Borensztajn is as fiery as her hair, with a wit to match and the attitude to back it up! Jordana has worn a lot of different hats and admits to making many mistakes, but she openly shares this so we can all learn from her journey. Her humour, her intelligence, and the fact that she’s always willing to give something a go is inspiring. She is a regular guest on overnight radio programs with uplifting segments to entertain the audiences. She is a rising star across other media platforms as well, and her use of social media is a benchmark for those looking to build an authoritative profile. Jordana has recently authored a book 'The Little Book of Influence - 8 Keys to Transformative Communication’ which I read on a flight from Adelaide to Brisbane and can highly recommend. It's not how to be an influencer 'Kim Kardashian' style but more how to bring presence into your communication. This book is full of practical and easy suggestions you can adopt to be a better communicator. Strap in and enjoy this episode with Jordana.

Phoebe Netto is the founder and Managing Director of Pure Public Relations. Listen on Soundcloud, Spotify of Apple Podcasts. All Australians are hurting after the tragedy in Bondi this week. We are feeling the pain and loss of innocence stolen by an act of terrorism on Sydney's iconic Bondi beach. I read a post this week that Phoebe had bravely shared, asking us all to be mindful of what you're posting, whether representing yourself, your business, or your brand. It's an important reminder that it's not always necessary to post on social media or take a public stance by throwing your opinion into the mix. We're all in shock that such hatred and violence have occurred on Australian soil, so let's pause, take time to listen and be considered in any response you might have the urge to share publicly. We don't need to point fingers at individuals or organisations, when as a result, it has the potential to do more harm than good. Phoebe shares her thoughts on the way our leaders responded, and how journalists have covered the events of Sunday 14th December 2026. Leaders must possess an empathetic and human response in a crisis such as this. We hope you'll put your arms around each other, stop the hate, be kind, be human.

The housing crisis and home affordability has been a hot topic in the media in 2025. There really doesn't seem to be a solution through government initiatives or legislation but one thing is for sure, we all need to be savvier in the way we approach borrowing and investments. Our guest this episode is finance educator Zain Peart. Education is everything and Zain believes that 'influencers' are the greatest threat to a successful relationship with money. Their unregulated advice and jargon is dangerous when consumers are considering their biggest financial transaction. "The media is not belting this up, we are living in a cost of living crisis" Zain Peart Zain has some very clear messages for the market. Simple adjustments in language of 'first homeowner' to ‘first property owner' grants can change the way we think about the great Australian dream of owning your own house. A small change in mindset is required to take the emotion out of purchasing a home or an investment. It makes a difference. Zain’s calm and considered approach is very reassuring and influential. His tips are critical for everyone looking to invest or buy a property. Understanding the market, budgeting and payment options are all elements of an educated purchaser. A great listen for those entering the property market, or just to hear Zain’s calm and credible way of contributing to media.

Kate Toon is an author, speaker, and a marketing/SEO expert who has a wonderful take on life. She loves to write books, so much so that she bought a bookstore! Kate has an amazing energy which I saw firsthand at a recent event put on by Jacqueline Brooker. She’s a natural communicator and a saleswoman at heart. Her take on selling doesn’t make sales feel dirty or difficult. Buyers are there because they want to buy, so it’s your job to give them a reason to buy, to trust you, and a pathway to make the transaction easy. It’s about creating a relationship which we’re all capable of, and most of us have been doing since the dawn of time. Kate shares some great advice and smart business tips, including inside information you need if you want to write, publish, and market a book. It’s valuable intel and her get-to-the-point approach is something many of us can improve on. Everyone needs a little bit of Kate Toon in their life. You’ll walk away from this episode with a clear action plan to make your business shine. It’s possible you’ll even pick up a pen and start writing your own book. Enjoy the podcast.

Dr Nicole Lee is internationally known for her work in alcohol and other drug treatment and research. She is well known for her expertise in Australia's methamphetamine crisis and in the treatment of alcohol and other drug problems. She is a consulting psychologist and a behaviour change expert. She has extensive experience in policy, practice and data trends in alcohol and other drugs. Nicole is the CEO of Hello Sunday Morning, an Australian not-for-profit organisation dedicated to helping people who want to change their relationship with alcohol. Hello Sunday Morning was founded in 2009 by a young man, Chris Raine, who took a year off alcohol and blogged about his experience. He would wake up hangover-free and each post was signed off "Hello Sunday Morning". Many Australian's have a problem with alcohol. Rum was the first alcohol currency in Australia during European settlement over 235 years ago, and it has been instilled in our culture and way of life for generations. Alcohol consumption ccauses so much harm in our community contributing to mental health problems, domestic violence, relationship breakdowns, road fatalities and injuries, amid many more. In recent times we've seen a rebellion to the 'Aussie drinking culture', particularly from young people and women. Hello Sunday Morning have been instrumental in providing information and education to those seeking an alcohol-free life, with extremely impressive outcomes. In this episode, Nicole tells us about the huge numbers flocking to change their behaviour with alcohol, the media's interest in this topic, and the support and assistance that Hello Sunday Morning can provide. Some very timely messages as we approach the 'silly season' for those who want to make an adjustment to their lives.

Our guest on The Experts podcast today is Jonathon Woolfrey, a leading Human Resources expert and commentator, and Managing Partner of HR agency, Talenting. Human Resources is a fascinating topic with great appeal to the media, because just about all of us are affected, being either employees or employers ourselves! Jonathon has done numerous interviews with all forms of media across the country from local and national TV, radio and print. Jonathon talks us through some of his experiences as a media expert. As we all know, workplace topics and working conditions have been high on the agenda for media over the last five years, and one of the questions that fascinates me is "Are we a better workforce this side of covid compared to before it?" I was also interested to ask Jonathon “What makes a great employer?, and what makes a great employee? I think we all have different views on this. We tackle some of the big issues in employment today, and into the future. “What will AI look like when it really takes hold,” to controversial subjects like “The four-day working week”. Jonathon is a fantastic articulate expert who knows exactly what it takes for a story to interest the media.

How do young people engage in the news cycle? Where do they go for information? What content interests them? These are the questions brands, businesses, and governments are asking as they all try to connect with younger audiences. This week on the podcast we speak with someone who has some of those answers. Billi Fitzsimons is the Editor in Chief at The Daily Aus. It’s a newsroom that’s been designed with young people in mind. This independent newsroom boasts over 2 million visits per month and has a particular style which appeals to vibrant and influential young Australians. Billi eloquently tells us how and where it started, and what’s happening there now. At The Daily Aus., news is delivered free of opinion, directly to the consumer via many platforms. Podcasting being one of them, and you’ll hear in Billi’s voice her passion for this format. Her recent interview with Opposition Leader Sussan Ley is a great example of podcasting serving its younger audiences, with the questions not too dissimilar to that of traditional media but asked through a young person’s lens. This young Editor’s desire for storytelling, and appetite for news and content is apparent. The pedigree of media brilliance is not surprising when you discover who Billi’s parentals are (Parentals so Gen X). She shares many hints and tips on how and why brands should front up and connect with younger people. After all, younger people make up a majority voting mass in the community, having overridden the 'baby boomers' last election. Looking forward to watching Billi make her way in the modern media landscape.

Our guest on this episode is Grace Fitzgibbon. She’s an experienced journalist with a nightly segment on Seven’s Sydney 6pm evening news bulletin called ‘Brightside’. It’s a welcomed positive community news story within the news, which goes against the general difficult daily grind of the news. Grace really tells us how it is. If you’ve ever been to a #MeetTheMedia event in Sydney, you will have met her, and most attendees will say she’s incredibly energetic, positive, and funny, with a view on everything. But it hasn’t been all sunshine and lollipops for Grace. Her father is former ALP Defence Minister Joel Fitzgibbon, so she had a pretty good idea of what she was getting into when she chose journalism. What she wasn't ready for, was the passing of her brother Lance Corporal Jack Fitzgibbon on the 7th of March 2024 when he died in a parachuting incident at the Richmond RAAF Base. The tragic accident was subsequently shared by Grace on social media. She is incredibly brave and continues to talk up her big brother. If there’s anyone that can find a silver lining to this heartbreaking time in her life, she will, as she prepares for the impending arrival of her daughter. As a journalist, she’s there to tell stories. Grace not only tells them in a bright, enthusiastic way, but she also shares her own story. There's a lot to learn from Grace and we look forward to having her back on our TV screens when she returns from maternity leave.