The Email Marketing Show

In today's episode, we do something a little bit different and share a success story from one of the members of The League - Gisele St. Hilaire. Gisele is a certified FeldenkraisⓇ practitioner and Assistant Trainer and the founder of Sunyata Movement Studio Inc. In other words, she helps people overcome pain and injury! Isn't that awesome? But what's even more awesome is that Gisele has been using email marketing to build a profitable business. And in today's chat, she tells us exactly how!We talk about how Gisele was using email marketing before joining our membership, what amazing results she's been getting since, how much she spends weekly on her email marketing, and more of this kind of incredible stuff.Ready to see what you could do, too?SOME EPISODE HIGHLIGHTS: (2:59) How Gisele used email marketing before joining The League.(5:35) Gisele's biggest barrier to email marketing. (8:10) A look into Gisele's systems and automations.(9:09) How Gisele cleaned up her list.(12:48) How Gisele increased Earnings Per Subscriber Per Month (EPSPM). (14:45) How email marketing has changed for Gisele's business since she joined The League.(18:20) The activity that had the most impact on Gisele's email marketing.(19:37) What's next when it comes to Gisele's email marketing?(20:42) How much time does email marketing really take? (23:46) Subject line of the week.How Gisele used email marketing before joining The LeagueGisele explained that most of her work used to be hands-on with clients. She offers a service called Functional Integration, which happens face-to-face. But she teaches Awareness Through Movement classes, where she verbally guides people through lessons. When her clients started asking her for the chance to re-watch her sessions again and again through a recording, she saw an opportunity to package her workshops into online products.So how does email marketing fit in? Gisele had given it a go a few years ago. But, to her own admission, she wasn't leveraging her list as much as she could have been. Her biggest barrier was the fact she'd email her list only when she had something to sell. So she wasn't emailing very often, and when she was, she was asking for a sale.Before joining our membership, Gisele had a trickle of new people regularly joining her list. She had a freebie in the shape of a lead magnet, and that had helped her build a list of about 1,000 subscribers. She'd email them 3-5 times in the lead up to a sale and then go quiet for about 3 months. In other words, her email marketing was driven by the things she wanted to sell at the time, rather than on where her subscribers were in their journey with her or what problem they were trying to fix. But Gisele wasn't sure how to meet them where they were. And, like many other business owners who are new to email marketing, she was afraid to email her list more often.Sound familiar?A look into Gisele's systems and automationWe asked Gisele a bit more about her systems, and she told us she's using ConvertKit as her email marketing platform. At the start, she was just broadcasting. But over time she got more sophisticated and started embracing automation to create an onboarding sequence and then a welcome sequence. And because she sells a handful of small products as well as providing free content, those sequences consist of 2-4 emails.And that's when things start to get interesting...How Gisele cleaned up her listYou see, one of the first things we encourage our members to do is to give their list a bit of a clean-up. We help our members do that through a specific campaign, which Gisele eventually used, but she also did something pretty amazing to clean up her list.And here it goes...Gisele decided to email her subscribers to let them know she'd be emailing them 3 times a week going forward. Why 3 times a week? Because she was scared of completely obliterating her list had she started sending out emails more frequently. But also, 3 times a week felt like something she could be consistent with in the long run.So in those initial emails, Gisele gave people the option to opt-out. But she also explained, very transparently, what people could do with her emails. They could read and delete or they could store and get back to them whenever they wanted. In the space of about 3-4 months, about 300 people unsubscribed.But something else also happened. A lot of people actually started to reply back to her, i.e. engage with her emails! So after she gave the option for people to leave if they wanted to, she ran our Cold Subscriber Campaign, and that's where she found the cold subscribers who hadn't engaged for three months and actively removed those people from her list. By that point, that only cut her list by a further 30-40 subscribers.So over time and by emailing more often, Gisele gave the opportunity to those less-interested subscribers to leave quietly through the back door. Her list shrunk by about 300 people, but it also became more engaged.And that's

We have reached 100 episodes of The Email Marketing Show! Whoop! To celebrate we (Rob and Kennedy) have recorded a very special behind-the-scenes episode - a week in the life here at Email Marketing Heroes. We talk about what we do on Sundays (Kennedy), Mondays, and Wednesdays, how we build our campaigns, how we write our daily emails... and how Kennedy puts his underpants on in the morning. You really don't want to miss this one... SOME EPISODE HIGHLIGHTS: (3:15) The team at Email Marketing Heroes. (7:06) Should you make time for email marketing?(9:20) A Sunday in the life of Email Marketing Heroes. (11:08) A Monday in the life of Email Marketing Heroes.(18:15) Email Marketing Wednesday!!!(20:54) What about our daily emails?(25:58) Batching, batching, batching.(31:42) Email marketing is the one activity that will grow your business!(35:15) Did Rob and Kennedy really record this whole episode naked? (36:40) Subject line of the week. The team at Email Marketing HeroesIf you're new to the show, welcome. We are Rob and Kennedy, we run The Email Marketing Show and an awesome membership called The League of Email Marketing Heroes. Rob and Kennedy (and some of our staff) are based in the North East of England and have a remote team with members from all over the world, including India and Columbia. We are currently making mid-6 figures a year and might even be able to hit a million soon. But we don't say this to brag (honestly!) For us, how much we make is a measurement of how many people we can spread the word to about this really good email marketing stuff!Should you make time for email marketing?  As we take you behind the scenes of our working week, you'll see just how much time we spend on email marketing. And you might think: "Of course you guys spend time on email marketing. You teach the stuff!" And you'd be right in thinking that.But the real reason why we spend a lot of time on email marketing is because our business would dry up if we didn't. You see, 90% of our sales come from email marketing, so we couldn't afford not to do it. It's not a question of having time for us - in fact, we don't have time not to do it.And in our opinion, neither do you! As Rob always says, if you're not spending time on email marketing, what else are you spending it on? Are we all inventing stuff that we could be doing in order to feel like we're being productive and getting loads done? Does what you do every day really move the needle in your business? Our tip is to focus on the activities that make you sales - and that's always going to be email. With email, you can make sales now but also setting up sales for the future. And that's how your business is going to grow. So focus on building systems in your business that will make you sales both now and in the future.And with that out of the way, let's look into our week...A Sunday in the life of Email Marketing HeroesBelieve it or not, our working week starts on a Sunday, which is when Kennedy will spend a couple of hours looking at our social media channels, including our Instagram, the Email Marketing Show Community for Course Creators Facebook Group, and our Facebook page and, in one sitting, plan the content we are going to be sharing. Kennedy will typically record around 6 videos and create a whole bunch of graphics or brief them to our awesome designer Parul. And the reason why he chooses to do it on a Sunday is that during the week we are focused on supporting our staff on Slack. On a Sunday, the team is off, so Kennedy can get in his creative zone. Plus, he finds that weekends are the best times to come up with new ideas!A Monday in the life of Email Marketing HeroesMonday marks the official start of the week here at Email Marketing Heroes. Our staff check in every morning and check out every single evening, depending on what time zone they are in the world and how many hours they work. If we have something specific or an idea we want to discuss, we (Rob and Kennedy) typically get together for a call on a Monday to talk strategy. The cool thing is - we're completely flexible with this. We value flexibility and freedom to be able to do the things we want when we want and wherever we want. But if we need a call, we'll make that happen. Otherwise, we'll just keep an eye on whatever is coming around the corner to avoid anything ever becoming urgent or critical.A Wednesday in the life of Email Marketing HeroesHang on a sec. What about Tuesday? Well, we actually don't do much work in this business on a Tuesday - or a Thursday or Friday for that matter! We can make exceptions, of course, so if there's a meeting we've been trying to make happen that can only take place on one of those days, we'll go ahead with it. But we have our own take on meetings - we'll only book one if there's a specific purpose to it. Wednesday on the other hand is a very important day... because it's Email Marketing Wednesday!!! And that's when

Is email marketing dead? We hear this quite a bit. And it's understandable. People might be thinking email marketing dead, dying, or at least limping. We've got all these social media platforms, Messenger marketing, SMS, push notifications in apps all fighting for attention. So where does email fit it? Well, let's find out - shall we?SOME EPISODE HIGHLIGHTS: (2:55) People don't open emails because most emails are shit. (4:26) It's not about the words you use in your emails - it's about the intention behind them.(6:02) Why you should switch the focus of your emails. (11:15) Email marketing and algorithms.(13:13) Social media cannot replace email! (16:53) Value-led email marketing isn't dead! (17:43) Email is just another content channel. (20:04) Nothing can replace the emotional impact and relationship building you can achieve via email. (21:42) The faster you can master email marketing, the faster you can supercharge your business. (23:10) Subject line of the week. People don't open emails because most emails are shitThat's right. Let's not beat around the bush. It's the truth, and you know it. Most emails are shit.As a consumer, you may have signed up to someone's list only to receive their emails once in a while. And then when you do get them, they're all about selling you something. So there's no reason for you to actually open those emails - not if you're not interested in buying that product or service anyway. And not if you're not interested right now. And while we're on the topic, let's be clear about something. You don't have to be an amazing writer to be able to create emails that aren't shit. It's not about how your emails are written. It's about the purpose, the use, and the intent behind the emails you send. If you send an email every day that is a variation of, "Here's why you should buy this thing," you can't expect great results. Because there's no intent behind your emails other than asking people to buy from you. It's not about the words - it's about the intention behind themYou see, we strongly believe that your emails should never be transactional - not even your transaction emails! But the words don't matter - it's the intention behind your emails that matters. Let's bring this to life with an example from a brick-and-mortar shop. You know when you walk into a shop and find yourself looking around, browsing the shelves, and someone comes up to you and asks, "Can I help you?" They're not using the actual words, but they're trying to sell you something. More often than not, you'll say, "No, thanks" just for someone else in a different part of the store to approach you again! Now, let's look at someone who doesn't do that. Apple. Whether you're an Apple fan or not, you can't deny that the shopping experience is different there. What Apple figured out (and that's something most brands haven't!) is that creating an enjoyable environment where customers can spend some time engaging with their gadgets without anyone bothering them makes people want to do just that - go in, check out their cool stuff, and buy it! And that happens without anyone hovering by your side asking if they can help! This is a great way to think about your email marketing too. People don't open your emails to read a variation of, "Hey, can I sell you something?" They open your emails to check out the cool stuff that's inside. And that's the value that's packed in your emails. If there's no value in your emails, there's no reason for your subscribers to open them! The old way of doing email marketing has been dead for years. But value-led email marketing is your biggest opportunity to stand out in people's inboxes. Switch the focus of your emailsWait. Does this mean you can't sell stuff in your emails?Of course not!You can sell stuff in 100% of your emails! But that can't be the only purpose of them. There has to be an offer in there for people who want to take what you said and do something more with it. Your email has to have value.And we're lucky that our customers and subscribers tell us this all the time! We have people who take the time out of their day to tell us how happy they are that our emails land in their (and we quote) 'crowded inbox'!How cool would that be for your business if you were to send out emails that your customers and subscribers want to talk about publicly? Compliment on social media?Awesome, right? Well, it happens to us. And not because we're not selling in our emails. But simply because we switched the focus and the highlight of our content. Let's talk about email marketing and algorithmsWe all know that social media platforms use algorithms. We don't need to understand how they work, technically. But in a nutshell, all social media platforms use algorithms to decide what content and features they want to promote and prioritise. So when Facebook wanted to promote Facebook lives, we'd all get notifications as soon as someone we vaguely follo

Do you want to learn how to turn some super simple data into amazing insights and even better outcomes? Today's episode teaches you everything you need to know about measuring marketing with Chris Mercer. If just hearing the mention of Google Analytics makes you break up in hives, this episode is for you. Because you might not see yourself as a number person, but you can still absolutely gather data that will help you make better decisions in your business.Ready for all the juicy stuff?SOME EPISODE HIGHLIGHTS: (2:44) Does Chris Mercer really want to open a guitar shop when he retires?(4:51) Measuring marketing - why every business should start doing it.(5:50) What you should be tracking when it comes to email marketing.(6:41) Why digital marketers should start using Google Analytics.(7:21) How you can start using Google Analytics (even if you're not a number person!)(13:00) Why you should start using UTM parameters right now.(16:29) Recommended tools to build UTMs. (18:10) How time-consuming is measuring marketing?(22:21) How big does your email list need to be for you to start measuring marketing? (25:53) Subject line of the week with Chris Mercer.Measuring marketing - why every business should start doing itAre you one of those people who run their business on a wing and a prayer, hoping it will all work out? Are you trying (and struggling) to figure it all out as you go?We know that a lot of people use email marketing because it's a fantastic channel. But do you tap into the functionality offered by your email provider and measure the results of your email marketing campaigns? A lot of people don't.And that's not just in terms of sales but also in terms of the customer journey and how you're moving people through a conversation that eventually leads your subscribers to buy your products. If you don't do this - like many others - it's probably because you don't know you should and you don't know you can.And that's about to change. Because if you're a business owner, you absolutely can and should measure your customer journey.What should you be tracking when it comes to email marketing?The top two pieces of information every business should be measuring, Mercer says, are open rates and click-through rates. Open rates matter because they tell you how interesting your email might be for your marketplace. While click-through rates tell you how efficient your emails are at getting people to take the next step you want them to take.But once you've got your subscribers off their email app and onto your web page, the data from your email provider isn't enough anymore. You need tools like Google Analytics to help you tell another part of the story. What happens now that your subscriber is on your website?So let's say you had 100 people who opened your email. Ten of them clicked through the link, but only one bought from you. What happened to the other nine? Google Analytics can provide the information you need to close that gap.Should digital marketers start using Google Analytics? A lot of people think of Google Analytics as something confusing and overwhelming they can't make any sense of. So the first thing that needs to happen is a mindset change - you need to shift the way you look at it.Mercer explained this with an easy example. Let's imagine you've walked into a shoe shop. The sales assistant will walk up to you, ask you questions, direct you to the right product for your needs, and possibly even try and upsell you. That's a completely natural conversation that would be happening in this scenario and interaction.Let's now move back to the online world. The way that your customers interact with your web pages is the equivalent of the conversation that would take place in a physical store with an actual person. But unless you intentionally try and check what happens in that interaction (with a tool like Google Analytics) you have no idea of what would take place in that conversation.The greatest mindset shift is to realise that that you may be selling online, but that conversation is still there. Measuring marketing is how digital marketers listen to the interaction between their customers and their website. And you should absolutely do this because you'd never ignore a customer in the brick-and-mortar world, would you?How to make sense of Google AnalyticsOnce you set up Google Analytics, you get access to a lot of data. But this information is not stitched together - it's not in any organised shape or form. It's the equivalent of you picking up a storybook where a bunch of pages has been ripped up. You can totally still read the book because the fact it's missing pages doesn't mean you've suddenly lost the ability to read! But it won't make much sense as a story.The same happens with Google Analytics. Setting it up gives you access to lots of data, but that information isn't joined together and utilised properly. Investing the time to do it (i.e. embracing measuring marketing) allows you to respon

There's nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We've been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in your audience will actually go out of their way to pay you money for the course you put together. Ready to find out how to do this thing? SOME EPISODE HIGHLIGHTS: (5:06) Why you need to create a course about something you're passionate about. (7:44) Why you need to have an audience before you start selling a course. (9:55) Why you need to pay attention to the questions your audience asks you.(11:48) The difference between "problem aware" courses and "solution aware" courses. (15:15) Why you should always tell your audience about the price of your online course.(18:02) Why you need to get people involved into the creation of your course. (19:48) Why you need to ask questions and run surveys.(23:57) Why you're NOT your target market. (26:12) Why the value isn't in the quantity. (28:36) Subject line of the week. Why you need to create a course about something you're passionate about (but also think about profitability!)So you've created this online course and put it on the internet. You think everyone in your audience has seen it because of course people see 100% of our content online, don't they? (Or do they?!)But no one bought it. Why? Well, maybe you've created a course that nobody wants. Or maybe you just don't know how to get people interested in buying it. And you know what? We don't want this for you. We want you to be able to create and sell courses online like a pro. So how exactly are you going to do that? We all love sharing stuff we're passionate about, don't we? That's why we get excited about the stuff we teach. But just because we're passionate about the topic of a course we created, it doesn't mean we're going to easily sell that thing. The process of creating the course takes a lot of time and effort. But the key is to construct an offer and a sales process that will make people buy your course.Your passion will help you through all the hard work you need to do to bring your course into the world. But make sure you also strike the right balance between what you're passionate about and what's profitable. Why you need to have an audience before you create and sell courses onlineIt's really hard to create a course and sell it at scale if you don't already have some people who might be interested in buying it. Ideally, you want some kind of audience already in place that will pay attention to what you sell. So build an audience first. You can start on social media, but make sure you then move them onto your email list.And if you're worried about not having a product to sell to your list just yet, you can be an affiliate for someone else. Or you can simply point your subscribers to your flagship content. This could be your podcast, your blog posts, your YouTube channel, or the content in your Facebook group - whatever it might be. But first things first, build a list of people who are your perfect customers. Why you need to pay attention to the questions your audience asks youOnce you've got an audience, you need to pay attention to the questions they ask you. Because those will give you insight into the minds of your customers and fuel the content of your online course. And that's much better (in our opinion) than focusing on customer avatars! Because it's less about the car your people drive, the newspaper they read, or the cereal they eat in the morning, than it is about their mindset. What matters is where your customers are at. Are they ready to buy this thing you're selling?So pay attention to the trends amongst the people who become your best customers. Those are the ones who buy your products and give you the least hassle. Focus on their mindset and the belief they hold. And then start crafting your courses to serve those particular kinds of markets. Create and sell courses online for people who are "problem aware" vs "solution aware" Another decision you need to make when you want to create and sell courses online is whether your course will address the problem that your ideal clients have or the solution that you offer. Some of your customers will be more "problem aware" while others will be "solution aware". Here's the difference with an example. Some of the members in our membership, The League, want to sell more courses online, for example. That's a problem they have - they have a thing they want to sell and want to find a way to sell more of it. These people are "problem aware". But we also help people who have figured out that the best way to sell more of their stuff is through email marketing. These members are "solution aware".In the same way, you'll have people in your audience who are "problem aware" and others who are "solution

We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they're doing to go and read your email and yours only? If only, right? Well, it's possible. And today we find out how to amplify email campaigns - Clate Mask style. So, are you ready to have your mind completely blown by what Clate, CEO and co-founder of the amazing software company Keap has to share with us? Then listen on or read on (whatever takes your fancy)!SOME EPISODE HIGHLIGHTS: (2:45) Is there really another Clate Mask at Keap?(4:57) Why omnichannel marketing works.(7:26) Can solopreneurs embrace omnichannel marketing?(8:50) How to use a specific channel to amplify your email campaigns.(11:19) How a simple text message can prompt your subscribers to check your emails.(12:03) How creating an 'environment of zero competition' increases your open rates.(15:30) The powerful pshychology behind sending a text message to your subscribers. (17:45) How to get your subscribers' mobile number. (20:57) Subject line of the week with Clate Mask. (23:36) Bonus! Why Infusionsoft is now called Keap.Why omnichannel marketing worksIt's been called 'integrated marketing' or 'multi-channel marketing'. Today we're referring to it as 'omnichannel marketing', and it's something that Clate Mask's company Keap has been a pioneer of. But whatever you want to call it, it's this idea of having multiple touchpoints with your audience - to surround people with your messages.Back when Clate Mask started Keap (then called Infusionsoft), the mediums were email, phone call, direct mail, and even fax - would you believe it?! Keap is what enables businesses across the world to communicate with customers in multiple ways.And you know what happens to businesses that choose this omnichannel approach to get in touch with their customers? Their open rates increase. Multi-channel marketing is simply more effective, but as a business owner, you have to be disciplined. In Clate's words, "you can't be lazy". You've got to be serious about it and keen to orchestrate your messages and your campaigns. As we always say, just because someone is on your email list, it doesn't mean they see everything you send out - people are busy, and inboxes are cluttered. But the good news is that (as long as you're active there) they also see your business on social media, they might listen to your podcast if you have one, or interact with you in your Facebook group. If you embrace the approach of surrounding your customers in the market and then apply it to structured email campaigns with specific goals of moving prospects to customers and existing customers to repeat customers, this method becomes really powerful.Does omnichannel marketing work for solopreneurs? The short answer is YES!It's easy to think that if you want to message your customers in many different ways, you need a big machine. And only big businesses have big operations, right? Well, not quite. Because Clate has seen a lot of marketers use omnichannel marketing to their advantage as one-person companies or solopreneurs. So the good news is that you can, too!But what you do need to have, Clate says, is an understanding of how effective this approach can be. Otherwise, you'll fall into the trap of thinking the work is repetitive and just a duplication of what you've already been doing. The most common mistake we make as business owners is to think that we've told our subscribers something once, and everybody got the message. It just doesn't work that way. And savvy marketers know otherwise. Of course, bigger companies have bigger resources and are more likely to adopt a multi-channel approach for their marketing, but nothing stops you from embracing this if you're a solopreneur.How to use a particular channel to amplify email campaigns (Clate Mask style)So let's say you have a new offer. Or you're launching a course or a membership. You've got something to promote, and you've decided to put some real effort behind your next email marketing campaign. How do you go about it?Here's the simple answer. Combine text and emails. Keap has recently introduced text messaging (both in broadcast form or by one-to-one), and they've seen how effective it is to use text messages as a separate step in email marketing campaigns. Know how? By following up one of your emails with a quick text message that says, "Hey, just wanted to let you know that I dropped an email in your inbox with some really important stuff. You want to make sure you get that, so check it out right away." The key is to keep it short and use a personal, conversational tone because that's what people are used to and expect when we receive text messages, right?How a simple text message can prompt your subscribers to check your emailsThe simple step of following your email with a text message amplifies and heightens the importance of the email you just sent. Because, Clate explains, it's not about using the text m

Who should NOT join our community - The League of email marketing heroes? Because (news flash) The League isn't for everyone. Ready to find out who The League is perfect for and who isn't a good fit for our membership?  Let's go!SOME EPISODE HIGHLIGHTS: (4:26) What types of businesses can join The League? (5:22) The League isn't for you if you're not ready to work on your email marketing.(10:18) The League isn't for you if you don't have a good product. (11:36) The difference between a product and an offer (and why you need both).(14:16) The League isn't for you unless you're prepared to be a student of email marketing for life. (16:14) The League isn't for you unless you're ready to work hard and make stuff work. (19:02) The League isn't for you if you're not making any sales yet.(20:07) The League isn't for you if you don't think email marketing is a key strategy in your business.(21:58) The League isn't for you if you're still obsessing about growing your email list. (26:44) Subject line of the week. What types of businesses can join The League of email marketing heroes?First thing first, you might be pleased to find out that the type of business you run has nothing to do with whether you're right for The League or not. It doesn't matter whether you're a B2C or a B2B business. It doesn't matter what you sell or who you sell it to. We've got members in all sorts of areas - some who sell courses online or run coaching businesses, all the way through photographers, and people who sell bonsai tree goodies.What you sell doesn't matter. Nothing that you sell can rule you out from being the perfect fit for The League.But other things can... The League isn't for you if you're not ready to work on your email marketingIf you're not ready to invest time and effort to focus on making email marketing work for your business, then The League isn't for you. Because email marketing isn't a quick fix.That's why we make The League a monthly commitment. So we can give you strategies you can start using as soon as you join to make email marketing into something of value for your business.To get the best results out of email marketing, we recommend you look at your business and ask yourself where you want to be in 12, 18, 24 months from now and understand how to use email to get you there. If you come in with the mindset that email marketing is going to solve everything really quickly, then The League isn't going to work for you. Truth is - there aren't many things in business that you can do once and will work forever. You need to master a skill and do it continuously and consistently. The other reason why we make The League a regular commitment is because when that monthly amount leaves your account, it acts as a little nudge - a reminder to re-focus on your email marketing. Because it's way too easy to get off track. We're all busy, right? But that monthly bill reminds you to focus and pay attention to your email marketing. The League isn't for you if you don't have a good product We can help you make more sales, but we can't do that unless you already have a good product and a good offer. If you don't yet, then focus on that first, and then come and join The League, so we can help you sell more of the thing. We work our magic on the promotion - the marketing and the psychology of selling products that already exist. And this could be your own product or something you're selling for a commission or as an affiliate or partner.The difference between a product and an offerSo we talked about a product and an offer as two separate things. Want to know a bit about the difference?The product is the thing you're selling - your deliverable. The offer is everything that wraps around your product. It's how it's presented, how much it is, how people pay for it, the positioning of it, the unboxing experience, the bonuses you get with it, etc. It's all the stuff that sits around your product. Your offer is the premise and context with which you take your product and offer it to the market. There are really good products that aren't selling because businesses don't have a good offer for them. And if your product or your offer isn't right, then no amount of using email to lead qualified prospects to your sales pages will help you sell. Email marketing alone cannot fix that. If the thing you sell (the product) or the circumstances people get (the offer) aren't good, then you're going to struggle with any method of driving traffic. So if you have a great product but it's not selling, play around with your offer. Think of different ways of prsenting the product. The League isn't for you unless you're prepared to be a student of email marketing for lifeYou've got to be in for the long haul. Because email marketing is the way you directly communicate with your subscribers. They open your email on their laptops or their phones and read your mind through your words. They understand how you think, why

You're doing a launch. The pressure is on. You've got it all planned out. You know what you're doing. Your subscribers are getting email reminders daily - hourly even. But then the launch is over. And... silence. What now? What do you send your subscribers now? Today, our awesome guest Marley Jaxx helps us add an unusual (but extremely clever) step to our checklist for product launch.It's one you haven't thought about...It's one you don't want to miss out on...So are you ready to find out what to do after the cart closes?Let's go and find out with Marley.SOME EPISODE HIGHLIGHTS: (2:48) Did Marley once really load money to a Shark from TV shows Shark Tank?(4:20) What happens when you launch a new product?(6:01) The first reason why people don't buy from you.(6:38) The second reason why people don't buy from you.(7:22) A look into Marley's post-launch email sequence.(10:55) How to add a high-ticket item to your funnel.(12:06) How to price your high-ticket items. (14:01) Handling follow-up conversations with your subscribers.(16:27) Time-bound urgency vs scarcity. (17:44) Subject line of the week with Marley Jaxx.What happens when you launch a new productMarley Jaxx is really prolific at creating and launching new programmes, so we were quite chuffed when we managed to twist her arm and get her to talk to us about what to do in those eerie, terrifying moments and hours after you close the cart after a big launch - be it a membership, a coaching programme, a new product... anything you sell.So you've closed the cart. What's next on your checklist for product launch? What exactly are you supposed to say to your subscribers now?Marley likes to think of the value ladder in her business like a "Choose Your Own Adventure" course. So let's say you're doing a launch, and it closes on Friday night at midnight. Leading up to it, you're sending out all these countdown emails, encouraging people to buy, adding bonuses and scarcity and urgency. The worst thing you can do after the cart closes is to ghost them, right?So the next day Marley sends an email out to anyone who didn't buy...The first reason why people don't buy from youNow, in this email, Marley covers the two reasons why people didn't buy the product she just launched.The first reason is that they weren't ready. Financially or emotionally, they just weren't ready to take the leap and buy. Maybe they need a bit more time with your business. Maybe they want a little bit more support before they make a decision. And that's fair. So what Marley does is to offer another programme or point them to a different low-ticket item she's selling. And if that's not right, then she invites them to take one of her challenges again to help them get some quick results and fix the problem they're experiencing. Clever, right?But the best part is this...The second reason why people don't buy from you (and that's unexpected!)The second reason why people might not buy from you is that they want more help! Maybe they want a done-for-you solution or one-to-one coaching. So this is where Marley tells people about her high-ticket items - like spots on a specific programme, for example. And if people want more information, they're sent over to an application page where they can pop their details in to book a call.Isn't that mind-blowing?! And just so much better than sending them a hint or a handy tip a few days later and then ghosting that subscriber until you're ready to promote your next launch?You've got to admit - pointing them to something that's less commitment is one thing. But would you have thought about offering your subscribers something more expensive?Probably not, right?It's genius.And it makes perfect sense. Because people are either going to spend more money than time or more time than money on something - depending on where they are in their journey. Sometimes, when people want results faster, they're prepared to invest in done-for-you solutions and spend more to get it done.The post-launch email sequenceWe asked Marley how she spaces out her emails and how she structures her post-launch sequence, and she explained emails are sent out over a period of 3 days. These are upsell emails that invite people to check out her higher-ticket item. After 3 days of promoting the high-ticket offer, people are re-directed to the original challenge or a different low-ticket product.How to add a high-ticket item to your funnelSo what happens if you don't have a higher-ticket item in your funnel already? How difficult is it to create one?According to Marley, most business owners already have a high-ticket item available they can sell. Perhaps you made a course - now you can add a weekly coaching call or a Q&A session. Or maybe some templates. And you could even double or treble the price. Because if you're selling something that will teach people how to make $100k, for example, it's reasonable they will be prepared to pay a good amount for that.But let's delve into price a bit more...H

Will iOS 15 change email marketing? Is it all doom and gloom for people like us who rely on making sales from sending emails to our subscribers? In today's episode, we talk about the latest Apple update - iOS 15 - and a new product called iCloud Plus that comes with that release. We walk you through the changes, what they mean for you as an email marketer, and share exactly what you need to do to protect yourself. The good news is... as long as you follow our tips, it's not doom and gloom at all! Want to find out how to get ready for these changes?   Let's go!SOME EPISODE HIGHLIGHTS: (2:48) Why Apple iOS 15 is tackling users' privacy. (5:04) iOS 14 and its impact on Facebook advertising (and Kennedy's feed).(6:42) What is Apple iOS 15 and how does it affect you? (8:30) Why you shouldn't rely on open rate reporting.(10:50) Why your click-through rate matters more than your open rate.(12:55) Why you should look at your Earning Per Subscriber Per Month (EPSPM)(14:23) What is iCloud Plus? (17:12) How does iCloud Plus impact email marketers?(18:26) Why you need to start paying attention to your engagement rate. (19:32) Subject line of the week. What is Apple iOS 15 and how does it affect you? iOS 15 is the latest Apple update, and it's big on privacy. It follows iOS 14, which changed how businesses run Facebook ads. And probably not in the best way, considering Kennedy receives all sorts of ads that aren't at all targeted. (Thoroughly recommend you listen to the episode to find out more about boyfriends and eye patches).So when the much-anticipated iOS 15 comes into play, open rate tracking is going to be proactively blocked. Now, open rate tracking works through a tiny 1x1 pixel (an invisible transparent picture) that sits in our emails. And when that pixel loads on someone's device, the email is considered open. This is how email service providers track open rates. However, with iOS 15, it's no longer going to be possible to track open rates. Either emails are going to be shown as being automatically opened or not opened at all. So it's going to be impossible for us to know whether people using Apple Mail app have opened our emails.Not great. But there's good news about this - open rate reporting was never reliable in the first place! Why you shouldn't rely on open rate reportingThe thing is, most Android mail apps already block the ability for email marketing platforms to track open rates, and some people automatically open emails without reading them. So your open rate has always been under-reported. Truth is - your open rates are probably slightly higher than what your email marketing platform is telling you. So please stop making decisions based on your open rate!There's something else you should be paying attention to instead. And that's your click-through rate. Why your click-through rate matters more than your open rateClick-through rates are going to be a lot harder for most platforms to block, and the reality is that it's much easier and more accurate for any email marketing platform to measure click rates. And it always has been. But the other reason why we, as email marketers, should be looking at click-through rates is that it's linked to something else - engagement. Think about it. When someone opens one of your emails, scrolls through it, and then deletes it, that email is marked as read. Right now, your email marketing platform classes that email as open. But is that subscriber really engaged? Probably not. But when it comes to click-through rates, things are very different. If whatever you said in your email was so compelling, so interesting, and so on-point that it made that subscriber want to click on a link you included in your email, then you know they're engaged. So instead of looking at open rates, train your subscribers to click. Because if you're not, then you're training them out of clicking. Your job as an email marketer is to build the behaviours that get people to click. Why you should look at your Earning Per Subscriber Per Month (EPSPM)Another metric we suggest you look at is what we call EPSPM - Earning Per Subscriber Per Month. To calculate this, you simply look at how much money you've made from your email marketing in a month and divide it by the number of subscribers on your list in that month (it could be the number at the beginning, in the middle, or the end - whatever you choose, just make it consistent). So for example, if you made $1,000 this month and you have 1,000 subscribers on your list, each subscriber is currently earning you $1 per month. Why is that good? Because it's trackable and comparable over time. It works when you have 100 subscribers and when you have 1 million people on your list. But if you look at open rates (or even click-through rates), as your list increases, these metrics will inevitably go down. Looking at how much money you're making per subscriber tells you how efficient and

Testimonials. How to write them? How to ask for them in the first place? Do testimonials and email marketing go together? Is there even a way to automate the whole thing?!You see - we're rubbish at asking for testimonials. It makes us feel grubby. So we don't do it enough. But we should, and we've finally convinced the awesome Monica Snyder, CEO and Founder of Birdsong.co to come and share her secrets with us.You're going to want to take some notes here because Monica gives us the exact questions you need to ask your customers to collect testimonials on autopilot so you can make more sales in your business.Ready?SOME EPISODE HIGHLIGHTS: (2:59) Did Monica throw up in a helicopter or did Kennedy make that up?(5:09) Why do testimonials even matter?(5:54) When should we ask for testimonials?(8:10) What are the triggers for requesting testimonials?(9:49) How to ask for a testimonial as part of an automated email sequence.(11:39) How to ask your customers for permission to share their story.(13:37) How to deal with negative feedback and turn your customers into raving fans. (15:48) The 7 questions you should ask to get awesome testimonials.(17:57) So they gave you a testimonial. What's next? (20:08) Subject line of the week with Monica Snyder.Why do testimonials even matter?We all know testimonials are important. They are social proof. Most of us think we can rock up, create a product, put it on sale, have a bunch of people buying it, and then come back and rave about how awesome you are. But by now you probably know it just doesn't work like that. Truth is, people are more likely to say something about your product if they're unhappy and want to complain. They rarely come forward with the good, juicy stuff. Unless you ask them.But, as Monica says, it's our job as course creators to collect social proof. And testimonials are the strongest proof. So we've got to find ways to engineer a process that will give us awesome testimonials from our raving customers.When should we ask for testimonials? So let's say you've created a course. When's a good time to ask for a testimonial? At the end, right?Wrong.Because let's face it - sadly, a lot of people don't even make it to the end of the course!But Monica has another way. A much better way!And it's this. You've got to engineer some sort of win early on in the course. It doesn't have to be the final big hurray - it could just be a moment of clarity or a small win. As soon as people get that dopamine hit when they get their first result from your course, that's when they're happy to leave you a great testimonial. So make sure you build some sort of accomplishment early on in your course, celebrate it, and then ask for the testimonial.But how do we do it?Ask your customers to give you feedbackInteresting thing is, Monica doesn't actually call them testimonials. She asks her customers for feedback. Once her customers experience their first win, she sends an email out as part of her welcoming sequence to explain how to use the course to ask them to leave feedback.People get then taken to a landing page with a smiley face and a sad face, just like at the airport! If they click on the happy face, they're invited to share their story. If they click on the sad face, there's where they have a chance to leave their feedback. And Monica has a chance to take that on board and fix it. Simple, right? How to ask your customers if you can share their storyBut what happens when it's time for Monica to re-write and craft those answers into a testimonial that she can share? How does she ask for permission to share it? Does that take long? Can that be automated?Hell, yeah!So the clever way Monica does this is by asking her customers - in the same email where she asks for the feedback - to provide a link to their business or a headshot and logo to go out with the testimonial. So they don't just give her their permission - they actually get a bit of self-promotion out of it!Isn't this just pure gold?!How to deal with negative feedbackOkay, smiley faces and happy stories are what we're after here. But what about negative feedback? What if someone clicks on that sad face? Is everything lost?No way José.In fact, Monica says, bad feedback can also turn into a testimonial if you handle it well. Negative feedback is where you have the opportunity to turn an unsatisfied customer into a raving fan. And you can do that by simply taking the feedback on board and dealing with it.Sometimes it's just a matter of putting your hands up and admitting you missed the mark. Sometimes it's a matter of going ahead with a small fix. And sometimes it's a matter of working out how you can solve the problem that your customer had before they joined your course. Because if they're unhappy with it, then they still have that original problem that made them buy from you, right?So when you focus on fixing your customers' problems, you can turn negative feedback into raving, lifelong fans. The 7 questions to

Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular time... Deals like these are all around us - they come in all shapes and sizes. But what do you do when someone gets in touch to say they've missed the deal and asks you to honour it? The only right answer here is NO!Want to know why? And want to know how to say no without damaging your relationship with your customers? Let's get stuck in then! SOME EPISODE HIGHLIGHTS: (3:33) Extending an offer that's expired is illegal!(7:28) How hounouring an expired offer can lead your customers to start doubting you. (8:10) If you lose your customers' trust, they won't buy from you again. (10:00) What happened when we asked a company to honour an expired deal.(12:00) When you should still honour an expired deal. (13:59) When it's okay to offer your customers something different. (15:51) How honouring your expired offers impacts your relationship with your affiliates.(18:40) How to say no to expired offers while maintaining and strenghtening relationships.(20:10) How saying no helps you 'train' your customers for future sales. (22:15) Subject line of the week. Extending expired limited-time offers is illegalIf a deal ended on Friday night at 10 pm, then it ended on Friday night at 10 pm. You can't and shouldn't extend it.  Why?Well, first of all, it's not legal to state the terms of limited-time offers and then extend  your deal beyond those terms. Similarly, if you say a certain deal is going to be available for the first 100 people who buy it (that's a scarcity-bound deal), then you can't sell it to more than 100 people.It's as simple as that. Because the minute you start to change the terms, it becomes false and misleading advertising. Not. Legal.If you lose your customers' trust, they won't buy from you again!When you're using time-bound or scarcity-bound urgency to promote and sell your limited-time offers, it comes at the cost of saying no to anyone who asks for that deal once it's over. We talked about the fact that honouring an expired offer isn't legal. But it's not ethical either. Plus, saying no helps you 'train' your customers when it comes to future sales. Because the minute you change your mind and honour an offer that's expired, they're going to start wondering (subconsciously if not consciously) whether they should believe you or not. And next time you say that a limited-time offer or a deal will expire on a certain date, they might not believe you! They won't trust that what you say is true. And what happens when the trust is gone? None of us can make any sales.As business owners, we all have to build trust with our prospective customers. If people don't trust us - and don't believe they can get the results we're promising - they won't buy from us! We become dishonourable to the sale.So the minute we say yes to a limited-time offer that's already expired, we damage our future sales. Because people will stop trusting us.Think about it. They won't even bother rushing to get the deal before it expires. Because they know they can just drop you an email at any time and get it anyway. And when that happens, you have completely slaughtered your ability to ever use urgency with that customer. And you don't want to lose the ability to use urgency with your customers. That time when we asked a company to honour an expired deal...We have an example of this as customers. A while ago, we found out about this piece of software. They were running a great offer where they were selling their product at a discounted price. We didn't find out until after the deal had expired, but we still got in touch and asked to get the offer anyway. If you don't ask you don't get, right?And as consumers, of course you'd want to ask. That goes without saying! Know what? The company said yes. Hurray for us! So we got their product at a discounted rate, and the company got an extra sale they wouldn't have otherwise got. They were probably patting themselves on the back, but we, as their customers, have so little trust for them as a brand now that the next time they run a deal, we're not going to be in any hurry to go and grab it. Can you see how that doesn't work out in your interest in the end? When you should honour an expired dealSo, you don't honour an expired deal. That's the rule. But every rule has an exception, right? There are cases when you should honour an expired deal. And that's when you can see that your customer genuinely tried to get your offer but couldn't, because of circumstances outside their control. Obviously you don't just take their word for it. You go and check. You might be able to see that they tried to pay, but their card failed twice. Or that there was a problem with their bank. Or your website was down. Whatever.If they couldn't get the deal because of c

Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and producing scalable profits through Facebook groups marketing.And today she shares her best tips on using a Facebook group to build your email list, so you can turn leads into buyers and make more sales in your business. We were scribbling down notes like mad, and you'll want to do that too - guaranteed!SOME EPISODE HIGHLIGHTS: (2:27) Did Christina end up staying in the Caribbean for a month?(4:42) Do Facebook groups and email marketing work together?(5:50) What comes first - your Facebook group or your email list?(7:10) How do you sell in a Facebook group?(8:55) How do you generate 'purposeful engagement' in your Facebook group?(12:33) How long does it take to plan and create content for your Facebook group?(14:05) The type of content you can share in your Facebook group between launches. (16:11) What selling techniques work inside Facebook groups?(18:04) How do you sell evergreen products like memberships? (22:17) Subject line of the week with Christina Jandali.Do Facebook groups and email marketing work together?According to Christina, absolutely YES!As we all know, while we can leverage social media, we don't own those platforms. But email marketing is different. It's an asset we own, which is why it's important to market people in more than one location and use your Facebook group in conjunction with your email marketing.Facebook groups are awesome for creating deeper connections with your audience, so how do we use them as a tool for business growth?What comes first - your Facebook group or your email list? Should we populate our Facebook groups at the back of our email lists or start a Facebook group first to grow our email list? Chicken and egg situation, right?Well, they both work together, Christina says. And it all depends on where your primary source of traffic is. If you're using paid advertising, then you definitely want people to join your email list first. But if your traffic comes from somewhere else - like your podcast, for example - it's much easier for your audience to join your Facebook group. Because it doesn't take much effort for people at all.Plus, the more people join your Facebook group, the more Facebook introduces your group to more people, which can help you grow that audience even further. And once they're in there, you have plenty of opportunities to turn followers into email subscribers.But you always need to think about the two working together as two different entry points into your business. Your Facebook group should grow your email list, and your email list should grow your Facebook group.You can also create FOMO by telling people in your Facebook group what's happening in your email list and vice versa. It creates curiosity, so if you do this in your email list, you can get your subscribers to join your Facebook group. Generate FOMO in your Facebook group about your email list, and you'll get more people to subscribe. Genius!How do you sell in your Facebook group?Christina likes to think about using a Facebook group as a way to run campaigns. (Oh, and don't we love the sound of that?!)So when thinking about bringing people into your Facebook group, you need to come up with content that will lead to your offers. Use your content to attract, engage, and convert. Because the content in your Facebook group must evoke desire and demand for your paid offer.You don't want freebie seekers - you want leads that you can convert into buyers. So everything you do in your group needs to move people down that line of evoking desire and demand for your paid product or service.Makes sense, right?How do you generate the right type of engagement in your Facebook group?  So now that we've established that you don't just want anyone in your group - you want people who are interested in your paid offering - what can you do to nurture and deepen relationships with them?The key, Christina explains, is to stop focusing on 'mindless engagement'. You know, the type that comes from posts that ask people whether they're a tea or a coffee drinker. Or whether they prefer cats or dogs. If the answer to that question doesn't lead anywhere, don't ask it!What you want instead is 'purposeful engagement'. You want to ask questions that help you get in the minds of your ideal clients and move people towards your paid offers.So let's say you're planning a training session. You could start posting in your group and asking how people feel about that particular topic. What are people getting stuck with? What are their challenges? Allow people to share their frustrations and experiences - create the conversation around the topic, so you can use it later on.Because when you invite your audience to share their experience, you then have all this language (this copy) that you can use in your live streams, your emails, and whatever other type of co

You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy? Well, wouldn't we all love the know?!So let's get into it. SOME EPISODE HIGHLIGHTS: (2:45) Why you can't just email your subscribers when you need something from them.(4:33) Why you should look at your email marketing from your subscribers' perspective.(5:30) Why you don't want to start bombarding your subscribers out of the blue.(8:48) Why you need to hold your hands up and come clean with your subscribers.(9:32) How to remind your subscribers of who you are and what you sell.(10:12) How to build expectations for what's to come.(13:00) Why you should give your subscribers permission to opt out.(14:30) How to decide on a frequency and stick with it.(16:05) Why the best time to reactivate your email list is now. (17:32) Subject line of the week.Is it time to reactivate your email list? So you've done what a lot of people do.You've neglected your list.The question is... how do you go back in their good books now? And what are some of the dangers of just emailing them out of the blue? Thing is, you can't just email your subscribers when you need something from them - when you have something to sell. It doesn't work like that. If you don't give your subscribers value on a regular basis, they won't be there when you need them. The dangers of emailing your list after a long timeIf you've abandoned your subscribers, fear not! There are ways to reactivate your list. You just need to do it carefully and with a bit of thought. And the first thing we suggest you do, like our friend Kath Pay suggests, is to look at your list from your subscribers' perspective.The first thing you don't want to do, in fact, is to suddenly start bombarding your subscribers. Because when you leave your email list for too long, your subscribers forget who you are. And if they can't remember you, you're the random guy or gal who's emailing them out of the blue because you want something. Not. Cool. So put yourself in the shoes of your subscribers (who, by this point, don't remember you or your business) and think about how you randomly emailing them will look like. They might be upset and frustrated and unsubscribe, right? Clearly, your relationship with that person isn't positive by this point, and you can't sell to someone you don't have a positive relationship with. This definitely affects your reputation as an email marketer.But there's more. It also impacts your deliverability rate. Because if you have a bunch of people who suddenly unsubscribe and report your email as spam on the same day and within hours of each other, then you might have a bit of a problem. So what's the solution? How to reactivate an email list Hold your hands up. Come clean and be honest with your list. Tell them you haven't emailed them for a long time, and that you know that's not very good of you. What you want to do now is to slowly start to re-engage them and bring them back in. Remind them of who you are and what you sell So get in touch and remind them of who you are and of what brought them onto your list in the first place. Did they sign up for a lead magnet? Did they buy something from you? Make sure you mention the product - people are more likely to remember the name of the product or what it did than your name. So remind them of who you are and what you sell. Manage expectationsThe other thing you need to do is to build expectations for what's to come next. Tell people what they can expect from now on and why this is going to benefit them. What will you include in your emails? What value do they offer to your subscribers? People don't care about your emails - they care about what they're going to get out of them. So tell them how often you're going to be emailing them and remind them of the benefits that your emails deliver to them. Inside The League, we share the Terrible Friend Campaign with our members. That teaches you how to seed a piece of content that's to come inside your email, so you can start to build an email campaign that isn't just about re-engagement and re-building and nurturing a relationship. You can weave in your product as well if you do it in the right way and embrace value-driven email marketing.  Give them permission to unsubscribeThat's right. You read that right. Because it's important is to give them a way out. Tell them what's coming next and, in the same breath, give them a chance to opt out. Spammy, bad people don't do that. So that sets you apart as a good guy. A good guy who made a mistake. Because let's face it - it's your fault. You're the one who didn't show up and maintain that relationship with your subscribers.And of course, by tell

Dave Rotheroe generated half a million dollars by mailing people grilled cheese sandwiches in the post. He's now the founder and CEO of Grip Advertising, and today he talks to us about how to build your list with viral ads.We talk about how to be creative, how to split test, and how to make ads that will go viral. You really want to find out what Dave has to say... honestly!SOME EPISODE HIGHLIGHTS: (3:00) Did Dave really tour the world as a punk rock violinist? (And how awesome is that?!)(4:40) Dave's secret sauce to advertising (yes, he cracked by mailing cheese sandwiches!)(6:46) Ads and creativity (and where people get it a bit wrong).(8:52) How to go about being more creative in your ads.(11:34) The imprtance of split testing in your ads (and how to do it).(13:45) How to go about starting a list building ads campaign.(15:48) The 3 different angles you need when creating your ads. (17:34) How to sell free lead magnets through ads.(19:13) How to sell paid lead magnets through ads. (21:36) Subject line of the week with Dave Rotheroe.What's the secret sauce to viral ads?When Dave started a grilled sandwich subscription box, it went globally viral within a week. But Dave knew that virality moves on, just like trends. So he figured the only way to make his business sustainable was to start running ads behind it.But the key thing is... Dave used ads to amplify what was already working - something that had already gone viral on its own accord. And, in his own words, he became obsessed with trying to figure out how stuff goes viral and what makes people share and then applying it to various fields and industries through the awesome work he does.Is creativity important in ads?Creativity is one of those things that's really hard to teach, Dave says. Talking about strategies and best practices is much easier. But at the core of it all, you want to create ads that people want to watch and engage with. Having ads that are built around a funnel - that are targeted specifically to a cold audience and take them through to the consideration phase - is awesome. But if you can come up with a piece of creative ad that strikes a chord with your ideal customer base, then you can see improvements of 10-20x - much more than you could ever achieve with strategies and best practices. So here are some principles that Dave uses when coming up with ads. And we've seen this in action when we started working with Dave - his work massively elevated our campaigns!The principle Dave swears by is to use metaphors to describe what you do and to use characters that people know. This helps you create a bridge between what you do (and something that your audience isn't potentially familiar with) and what they know. So the idea is to create a Trojan Horse where your product is woven throughout a storyline that people can watch. This way it doesn't feel like an ad. It's something people watch, and they feel entertained and endeared by you. And while you're presenting them with a really entertaining ad, you're actually teaching them about who you are and what you do.How cool is that?! Dave's an actual genius!Split testing your adsSo now that you know how to create ads that people want to see in their social media feed, let's talk about split testing. An interesting fact Dave shared is that according to Facebook, 1% of the most successful 1% advertisers on the platform split test their creatives 11 times more than the average advertiser. That's a lot!For example, Dave did some split testing on one of our ads. He used the same video with exactly the same copy, but with different thumbnails. And he found that one outperformed the others by 3x! In other words, the ads were identical (except for the thumbnail), but one was 3 times more profitable and got a higher click-through rate than the others!This shows that you have to find the traction point first. Find an ad that works first and then split test on that. There's no point in split testing an ad that doesn't work!Another thing that's always worth split testing, Dave says, is the hook of your video, i.e. the first 3-5 seconds of it, as that can make a really big difference in how your ads perform.How to use ads for list buildingSo you've decided to use ads to build your list. How do you go about that? Dave suggests you start with a small budget of approximately $20-30 a day. Then you want to create one core ad to encourage people to opt-in for your lead magnet. Then you split test 2 or 3 different hooks and 2 or 3 different graphic headlines. You want your headline to be around 3 to 5 words but no more than 8-10 words - it's just to capture people's attention. And then you test and see what works best! (Nice little bit of rhyming there!)Dave also talked about the different angles he uses with his headlines, the key ones covering the "away from pain" and "towards pleasure" angles. This matters because when it comes to social media advertising, you've got to think about the purpose. Your job in cre

We all want to do better at email marketing, don't we? But how? Well, the good news is that we all learn skills along the way - in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing efforts. So today we look at the 8 unexpected skills to improve your email marketing. Ready for it? SOME EPISODE HIGHLIGHTS: (2:07) Honestly, will #EmailMarketingWednesday ever catch on?!(3:20) Why you need to study awesome storytelling.(6:27) How to master offer creation.(9:18) Why you need to structure your emails in campaigns.(12:19) The reason why you need to learn how to write really compelling subject lines.(14:11) Do you know what your audience's hot buttons are?(16:42) Why you need to write as you talk (just like we do).(18:32) The reason why you need to edit your emails.(19:12) How to understand what strategies work in email marketing (and how to model them in your business). (22:36) Subject line of the week.So what are the 8 unexpected skills you need to improve your email marketing? When it comes to awesome email marketing, we think these are the 8 skills you're going to need to master: Storytelling.Offer creation.Creating email campaigns.Writing compelling subject lines.Understanding your audience's 'hot buttons'. Writing as you talk. Editing your emails. Understanding and modeling what others do consistently well. So let's break these down and dig a little deeper into each of these awesome skills. 1. Storytelling in email marketingStorytelling captures and keeps people's attention. It gets people to emotionally engage and has the power to transform people - it gets them to feel, think, and act differently. When all is said at done, at the end of a story, you've taken someone on a journey. A transformative journey. We think that, unfortunately, a lot of email marketing suffers from not going anywhere. But email marketing, just like storytelling, should move people from one place to another.Instinctively, we all like stories. We like telling them and we like hearing them, so how can we weave them into our email marketing? Our tip is to spend time studying good storytelling (from movies, books, TV series, video games etc.). Start to notice what hooks us in, what keeps us engaged, and what makes us binge-watch/read/play. And once you cracked all that, you can use that in your own email marketing and make your subscribers want more and more. Sounds like fun, right?2. Mastering offer creationThe second skill you're going to need to elevate your email marketing is offer creation. At the end of the day, the reason for emailing your subscribers is that you want to sell something - whatever that might be. But what if the thing you sell isn't particularly attractive or appealing to your audience? We think it's really important to study the psychology behind a good offer. What makes something an offer that your audience is going to want to snap your hand off for?You see, your offer is a combination of what you're selling, what it does for your customers, the way it's packaged and delivered, the price, and the angle you use to offer it. All these things make your offer. So it needs to be captivating. It needs to stand out, it needs to be unique, and it needs to tell your customers how it's different from anything they might have tried in the past.So spend some time and attention into figuring out how to create and frame an offer that people really want to buy from you. 3. Creating email campaignsThe third skill you need for your email marketing is the ability to create email campaigns. You want to have a reason to email your subscribers more than once. There's no point in emailing your list every day or every week if you're going to repeat the same thing over and over! It's boring, and it gives people no reason to open your emails.The thing is, those who buy from you on day one won't see your other emails. But the majority of your customers won't buy on day one - that's just how things are. So what are you going to give them on days two, three, four, etc. to help them make a decision to buy from you? You need to build your sale's argument, help them overcome objections, and give them more and more reasons to buy. That's why you need a structure. You need to put your emails into sequences (or campaigns) and say something fresh and interesting every time you send out a new email. We are obsessed with creating innovative email campaign structures that keep people interested. So have a think - what are the different ways you can grab your audience's attention? What content will you create for your email sequence that, email on email, goes above and beyond what you delivered in your previous email?4. Writing compelling subject linesSubject lines help you get your emails opened, so it's really important to write stuff that grabs people's attention and invokes curiosity

Should you use comedy and jokes in your marketing? Should all brands be funny? Is that the right thing to do? We asked Adam Hunt, who helps brands and businesses do exactly that - be funny. So let's hear it from the man himself - how do you use humour in your marketing?SOME EPISODE HIGHLIGHTS: (2:15) Does Kennedy really know what a Vespa is?(3:50) Should all brands try and be funny?(4:50) How to find the humour that's right for your brand.(7:00) Why you need to start from the truths that matter to your audience in the context of what you do.(10:06) How to sprinkle humour on top of your message.(12:15) Adam's easy process to find humour in things (and write jokes from them).(15:40) How to be a bigger and bolder version of you. (18:08) Why you shouldn't let the jokes get in the way of the message.(20:40) How to use humour for all the right reasons. (22:34) Subject line of the week with Adam Hunt.How can you find humour that's right for your brand? Should all brands try and be funny? Well, according to Adam, they should be funny in the right way. And what that means is that the right kind of humour for your business comes from brand essence and everything you stand for. Comedy done the right way is relatable content that happens to be funny.But how do we find the type of humour that's right for us?Adam explained that a joke is made of two things that shouldn't fit together but do, thanks to a cleverly placed twist. And the key to the twist is that it needs to be a truth that you're using to bridge the gap between those two things.When you're trying to make jokes that appeal to a specific audience, you need to go after their truth. In other words, what could you say to your audience that will make them go, "That is so true!"Use humour in your marketing by starting from your audience's truthsJokes are clever comparisons. And if you make the right comparison, you'll get the right reaction.So your first job here is to work out what matters to your audience in the context of what you do and how and why that helps them and their world.Adam and his team use a tool call Relatability Matrix, which is a grid that contains a brand's USP and values to start with. But it also looks at key ideas from sales pages and other types of content and at relatable truths for that brand's audience that can be combined with other elements on the grid.We can do this too! Adam's tip is to start by working out what you need to say to your audience in order to achieve your objectives. Then, you can come up with ways to express that in such a way that will move people to the right kind of action.If you tell jokes for the sake of it - if you use humour in your marketing in a way that doesn't serve your brand's purpose - then you're just being funny for the sake of vanity or engagement. And you could actually get the opposite effect of putting people off.How to find humour in things (and write your own jokes)The first step is to find a clever comparison. So start by making a list of relatable truths that you know your audience is going to agree with.Then make another list. It could be things that are going on in the world, or things that are relevant to your business - it doesn't matter what this is.The third step is to go through both lists together and try and connect two of the things you've got on them.You're not trying to be funny here - you're just trying to come up with some basic parallels, similarities, or differences. Once you've done this freewriting exercise, you'll end up with ideas that you can then develop and polish. Add your clever twist in the right place, and you've got your joke.Simple, right?Using humour in your marketing means being a bigger and bolder version of youJokes can be used to reinforce someone's awareness of the pain points they're dealing with. You can use jokes to help your audience focus on their struggles and make them bigger. You want to use jokes sparingly though - to encourage your subscribers to open your emails, for example. But don't overdo it.You don't need to put Michael McIntyre in someone's inbox because that's not you. Just put a bigger and bolder you in their inbox. You do that by starting with the messaging that matters and then layer additional thoughts on top. Come up with a way to explain why something is bigger and bolder with a comparison that can feel like a joke.But don't let the jokes get in the way of your copy. You want people to read, then read some more, and read some more until they're ready to buy. That's your goal. There is such a thing as a joke too many. And you don't want to trivialise your message. Never let a joke get in the way of your message. Instead, let the jokes support the message. The key is to use humour in your marketing for the right reasons. Make the right jokes with the right angle, using the brand's ingredients that speak to your audience, and you'll get something that works for you.Make jokes about the things that unite your audience.Find the

This week we're telling you all about how to make money from your email list. So if you have a small list (or you think you have a small list), don't despair! We're going to tell you exactly what you can do to make money from that. Because guess what?We were rubbish at growing our list. Most things that email marketing gurus out there teach didn't work for us. But we figured it out, and we continue to make 6 figures from our lists, so buckle up and read (or listen) on. SOME EPISODE HIGHLIGHTS: (2:30) So how about this #EmailMarketingWednesday that Kennedy loves so much?(3:33) Is your list really small?(4:29) The things that really matter with your email list (and it's not size!)(5:57) Why there's no point in building a ginormous list with the wrong people on it.(6:55) Why a small list isn't actually such a bad thing after all.(7:58) How we did a rubbish job of growing our own email list (and how we got really good at making money from it).(10:14) Why you should email your subscribers more often.(12:28) Why you should create email campaigns that are designed to sell.(14:59) Why you should regularly clean your list. (17:25) Subject line of the week.Is there such thing as a 'small email list'?We see this all the time. People with lists of 20,000 subscribers who think they've got a small list. And equally, people who only have a few hundred or a few thousand subscribers and worry that their lists are too small to make any money from them. Want the honest truth? It's not the size of your list that matters. It's what you do with it. So the great news is that if you have a small list with only a few hundred people on it, you can still get a really great income from that.Because it's all about the relationship you have with your subscribers.See, we genuinely have no idea how many people are on our list. We don't check that number. And that's because it doesn't do anything for us. You can't pay the bills with email subscribers!The numbers we care about are the ones in our bank balance. We look at how our campaigns perform - how much we make from every subscriber. Because that's what matters!Should you spend time and money growing your list?We come across lots of people who don't have a list or who panic about the size of their email list. And typically these people think they'll need to spend a lot of time, money, and energy building and growing their list.But what they should be doing instead is to first test that they have the right type of people on their email list. You want subscribers you can sell to - people who want the offers you have. People who will buy from you.The truth is that you can build a profitable business with a few hundred or a few thousand subscribers on your email list. But if you waste time building a massive list without first checking that the people you have on your list are the right people for your business, then growing that list might not be profitable at all! The advantages of having a small listWe get that people are nervous when starting out. But then again, isn't it easier to test the waters and try out ideas when you have a smaller list? If you get it a little wrong, you're doing it in front of a smaller audience at least!Having a small list allows you to dial it in and then grow. But focusing on growth without doing any testing isn't the answer!So one thing you can do while your list is really small is to figure out how much each subscriber is worth to you. Because a lot of people don't know that. And that's a key piece of information to help you decide how much to invest in ads or lots of other things in your business. See, when we started out, we didn't have a lot of money to invest in advertising, and we were a bit rubbish at growing our list. We paid for courses and tried to learn from all the email marketing gurus out there, but their methods didn't work for us. So we had to learn from the trenches. And the thing we quickly figured out was how to make the most from what we had. And here's how we did it (and how you can do it too).Email your subscribers more oftenThe first thing you have to do to make the maximum amount of money from your list is to email people more often. That's right. Because that's what allows you to help as many people as possible and deliver as much value as possible. Now, a lot of people tell us they can't possibly email more often because their subscribers are going to hate them and unsubscribe. But...Say you've got a list of 1,000 people and 25% of them see your emails. That's 250 people who've seen one email you sent. If you stop there, that's potentially 250 people who've seen your email this week or this month. But what if you email again tomorrow? Because if you hit a 25% open rate again, that's another 250 people seeing your stuff. And, granted, some of them (shall we say 10%?) will the same people - your super loyal fans. But a lot of people (15%?) will be new. So potentially, th

Struggling to get results with your email marketing? Tried all the tactics but not getting the sales you want? Then let's hear about holistic email marketing - Kath Pay is here to share all her best-kept secrets...And you'll want to hear them all!SOME EPISODE HIGHLIGHTS: (2:30) Two lies a truth. Did Kath really get sunburnt from falling asleep in the garden?(4:05) What is customer centricity?(7:14) Why focus on the customer journey?(9:00) How email impacts sales on other channels.(13:04) Why you should name things for what they are!(14:40) How being customer-centric changes how you write your content.(15:40) Why you always need to convert facts into benefits.(17:30) The reason behind the names of our email campaigns.(19:00) How to create an email marketing strategy for your business. (22:25) Subject line of the week with Kath Pay.What is customer-centricity? Kath Pay has 23 years of experience in email marketing and is the author of the fantastic book, "Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers." In this mega interesting interview, Kath told us all about customer-centric email marketing. The phrase might sound scary, but all it means is having the customer at the heart of your email programme. Your customer has to be top of mind at all times!When doing email marketing, however, a lot of businesses tend to become very brand-centric - we focus on what we want to say to our customers and on what we want them to do. But according to Kath, we should be flipping things around.Start from the customer. Why are they on your list? What did we promise them when they signed up? What is going to be meaningful to them?As a brand, we have an objective, and that's generally to sell. But our subscribers have one too - they have a reason for being on your list. So how can you deliver on your promise and help them achieve that objective?This thing about goals is like a double-sided coin. On the one side, you have your business goal. On the other side, you have your subscribers' goals. So instead of approaching email marketing with your own agenda and focusing on selling and pushing, walk to the other side of the coin. Grab your customers by the figurative hands and work out how you're going to help them achieve their objective. And by default, you'll achieve yours too.Awesome, right?Why do you need a holistic approach to email marketing?When we run our businesses we tend to focus on the various channels (organic search, PPC, social media, etc.). Then we try and get the channels to talk to each other and connect. But really, the angle we should be considering instead is how to help our customers throughout their journey.Ask yourself - what channels are going to be best at what particular points? Having a holistic approach to email marketing means focusing on the customer journey, not the channels.Kath shared a story about a client who noticed an unexplained dip in sales in one of their channels on a particular day. After further investigation, it turned out the dip was due to an email not being sent out on that day. And that impacted sales in other channels! This proves that email marketing doesn't act in isolation - email pushes conversion in other channels.Customer-centric email marketing in actionReady to switch to customer-centric email marketing? Then the first thing you want to do is to start calling things for what they are. For example, your welcome sequence does a lot more than just welcoming your subscribers. It's also about onboarding and nurturing. So why not refer to your welcome sequence as your 'First Purchase Programme' instead? Because that's your aim, right?Once you're super clear on your aims and your customers' goals, coming up with copy for your emails is a lot easier. Because you are definitely welcoming your customers, but you are also educating them on the solutions that your product and services offer.And when you focus on this, you give your emails a different feel and focus. And ultimately, a better success rate too. Being customer-centric changes how we write things. According to Kath, we should never just talk about facts. Instead, we should be explicit in talking about the benefits we're offering our customers.If you've won an award, for example, (like Kath has) how is that of interest to your customers? How is it going to help them? Your job is to expand on it. You're the director of the customer journey, so spell it all out for them. If you're talking to a client or a prospective client, the fact you've won an award tells them they're in good hands.So share the facts but always convert them into benefits. Have the consumer in your mind at all times. It's a subtle psychological shift, but it puts you in the right frame of mind to write the right type of content for your emails.It's why we have a 'Tell Me More' campaign, which we send out to anyone who clicks three times on the same sales page. And our welcome sequence

When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends... If you're wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune into this episode to help you make a decision. (2:25) Are you as excited about Email Marketing Wednesday as Kennedy is?(3:40) What does segmenting your list even mean? (5:50) When and how you segment your list depends on what you sell (with examples!) (7:52) List segmentation when you sell products with a broad range.(8:24) What does 'segmenting by interest' mean? (10:12) Three types of segments you need - Segment Number One. (10:49) Three types of segments you need - Segment Number Two. (11:25) Three types of segments you need - Segment Number Three. (12:20) How to segment your subscribers. (14:10) Subject line of the week. What is email segmentation? What even is email segmentation? All it means, effectively, is taking your list and dividing it into parts - or segments - a bit like an orange.So if you have different people on your list with different needs, hopes, desires, and interests, splitting them into segments allows you to give each of these groups the best possible service. Because if they have different needs and interests when it comes to your business, saying the same things in the same order and using the same angle and approach isn't really going to work, is it? If they're the same type of people, by all means, treat them in the same way. But if they're not, then you need to communicate to these people in different ways. And that's where segmentation comes in. When should you start to segment email subscribers?Want to know the truth? Email segmentation freaks a lot of people out. And it's understandable.You're probably wondering whether it's too early or too late for you to get started. Is your list too small? Too big? When is it just right?You see, email segmentation is a very powerful tactic to make sure you're constantly putting the right messaging in front of the right people.If you've ever heard anyone say that you don't need any type of email segmentation until you reach 20,000 subscribers, well, that's a really broad and arbitrary statement to make. Because potentially, you could be in a situation where you have just a handful of subscribers, but they are different types of people with different needs.And if that's the case, then you need segmentation from day one. So the right time to segment your list depends on the type of people you serve and the products or services you offer.  Why you need to segment email subscribers based on their interestsIf you sell a product with a broad range, you might want to segment people based on their interests. Let's say you sell baby gifts and keepsakes. You can segment your subscribers depending on whether they have a boy or a girl or how old their baby is, for example.In this context, interest means more than hobbies. It means knowing who your subscribers are and what they're going to be interested in when it comes to what you sell.So if you offer salsa dancing, you might have products or services tailored to beginners, intermediate, or advanced dancers. There is zero point in telling the beginners about stuff that's really complicated because they're not going to be interested!If that's you - if your business works a bit like that - then you can start segmenting your list on day one. And if you don't, you're potentially doing your audience a disservice. When you think about it, if you try and sell them something that isn't at their level or doesn't match their needs, they won't be interested.In other words, if you tell people about the wrong stuff, you're going to alienate them. But on the other hand, segmenting your list will help you identify people and serve them the best. Three email segments you should have in your listSo here are three segments we think you should have: People who have already bought what you're selling. For example, if someone buys our Complete Daily Email Strategy Course, we don't want them to continue receiving promotional emails about it, so we have a specific segment for people who have already bought that product.Anyone who told you they're not interested in a specific product or service. We add a link to our emails where we ask people to click if they're not interested in a particular product. If they click on the link and choose to proactively tell us they no longer want to hear about something, we don't email them about that anymore! Simple as that. And finally, people who have shown an interest. Inside our membership, The League, we teach and share about a campaign called the Tell Me More campaign. It's an email sequence that kicks off automatically when someone shows significant interest in one of our products. These people are in what

Instagram. We all faff around with it. But can you actually leverage your Instagram following to make sales? You certainly can. But only if you're clever about driving people to your email list. So if you want to find out how to use Instagram to successfully grow your email list, Helen Perry spills all the secrets for us today.You just don't want to miss this episode (and Kennedy's mind explosion!).Ready to become Insta famous?Well, we are!SOME EPISODE HIGHLIGHTS: (2:45) Two lies a truth. Did someone say something about STIs? (4:50) Is Instagram still a place where you can grow an engaged audience? (6:32) Why you can't afford to 'abdicate' on your audience. (9:50) Where and how you should tell your audience on about your email list. (10:48) The type of Instagram content that gets people's attention. (12:28) The mindblowing truth about the Question Sticker. (14:17) How to properly use your link in bio to grow your email list. (15:30) How to create urgency for people to join your email list (and Kennedy's mind explosion!) (17:28) How often you should ask for people's email address on Instagram. (19:22) Subject line of the week - Helen style!Are Instagram and email marketing a match made in sales heaven?With close to 14k Instagram followers, former BBC Radio One Helen Perry helps people build an Instagram following and make money from social media. Because guys, it's really not just about looking lovely and having your ego stroked. It's about selling, right?The great news is that if you have an Instagram audience it's absolutely possible to leverage it to support your business. But, Helen says, you've got to be intentional about what you do and have realistic expectations. Because the platform has its limitations when it comes to how well people are going to get to know, like, and trust you, and how much of your content they're going to see.But the place where you can really get your audience's attention is their inbox. Once people give you their email address, they're more committed to you than someone who just follows you on Instagram. These are the people who will spend money in your business.So drive your Instagram audience to your email list. And keep plugging on and working on this because the minute you start neglecting your Instagram community, your engagement will drop. And you don't want to undo all your hard work, do you? We love that Helen even has a name for this - 'social media abdication'.How to use your Instagram profile to grow your email list, Helen Perry styleFirst thing first, create a great offer for your audience.Simple, right?What does your audience love about what you do? What are they interested in? And what do they want more of?For Helen, it's her weekly newsletter, which she sends out every Friday, packed with tips and inspiration for people who want to build an online profile to promote their business. And because the newsletter goes out every week without a fail, Helen gets the chance to talk about it all the time - to create that sense of urgency that prompts people to join before Friday so they can get all the good stuff in their inbox.Isn't that pretty great?So create a lead magnet or some sort of incentive to encourage people to give you their email address. But remember - it has to be valuable to them!How to drive your Instagram audience to your email listSo how and where do you ask your Instagram audience to give your their email address?The best place to do this, according to Helen, is Instagram Stories. Here's where you can share a few slides about it is that you're offering and talk people through it, rather than making them read lots of text. Be fully transparent about what people are signing up for and invite them to DM you and give you their email address with their permission to add them to your email list.You can also do this with a feature called Question Sticker. And of course, once you reach 10k followers, you unlock the Swipe Up feature, which allows you to send people directly to your email sign-up form. Brilliant!But another obvious and easily accessible place to promote your email list is the link in bio. So use it wisely! Don't just dump your website address in there. Don't make people do the hard work of navigating around your website to find out where they sign up! Instead, change your link in bio often and have your email sign-up form link in there.How often should you ask for people's email addresses on Instagram?Helen says we could probably ask more than we do because at the end of the day only a small proportion of our audience sees the content we share. So ask people to join your email list at least 2 or 3 times a week, and if you're selling things all the time, then every day.But don't forget to alternate that with behind-the-scenes content, storytelling-type content, and news update on what's going on with your business and what you're offering, for example.Oh, and if you want to check out how we'll be implementing Helen's advice, come and follow us o

How on Earth do you grow an online business? And where does email marketing fit in?This week on the show we talk about the 5 different things you need to do to grow your business. So if you've got this awesome product or service, you put together an offer, you've been telling people about it, but you don't quite manage to sell as many as you thought you were going to sell, this will help you work out which piece of the puzzle you're missing. But there's a bit of a twist at the end...  SOME EPISODE HIGHLIGHTS: (1:03) What's the deal with Kennedy and tomatoes?(3:12) Where does email fit it in your online business and why are things not working?(5:21) Why you need a platform to grow your business. (8:21) How do you even pick your platform?(8:50) Why you need to start email marketing. Yesterday. (12:30) Why a conversion mechanism is the third piece of the puzzle. (14:17) Have you thought about how you're going to deliver 'the thing'?(16:45) The last piece of the puzzle - the resell phase.(17:44) Why launch a referral affiliate scheme. (20:49) Subject line of the week. 1. Choose a platform to grow your small business onlineThe first thing you're going to need to grow your online business is a platform. This is the place where you find people who could potentially buy from you, engage in your services, or hire you. Your platform is where people are gathering - where they find out about you. It could be your podcast, Twitter, Instagram, YouTube, Pinterest, your Facebook group, an event, you being a guest speaker somewhere - you name it. But if you haven't got a platform yet (and you're not leveraging someone else's), then you don't have an audience who will buy your products or services. Take us, for example. We started things off with the podcast and then created a Facebook group that we linked back to the podcast. Now we're also on Twitter and various other channels. But like everyone, we had to start somewhere.So where should you be? Whichever platform you pick for your business is up to you. None of them are better than any others. Just pick the platform that you work best with, get good at it, do it consistently, and build your audience there. Nothing works or doesn't work in and of itself - it's about what people do to make stuff work for them. 2. Start doing email marketingEmail marketing is the next piece of the puzzle. Once you've grabbed your audience's attention, you want them to give your their email address and give you permission to get in touch more often. It's through email that you build a deeper connection with people. Plus, email is the highest return on investment marketing activity you can do as a business. You can sell more stuff with email than anything else you do. And there's no equivalent - unless you count the very expensive messenger bots or SMS marketing. Email marketing is simply more efficient, more effective, deeper, and more personal than any of the other business growth strategies you could ever think of employing. Fact. And let's not forget that email works in a two-way direction. Because you can move people from your original platform onto your email list, but you can also use your email list to send people to more platforms. We do that. People go from our podcast to our email list, and from there we send them to our Facebook group, for example. Another benefit of building an email list is that, unlike with other platforms, you own the data. If you want to switch email providers, you can just download your list and upload it elsewhere. You can also do clever stuff like segmentation, which pretty handy when you want to sell more of your stuff. 3. Build a conversion mechanism to grow your business online presenceThe third piece of the puzzle is your conversion mechanism. How do you actually make the sale? Do you get people on the phone or a Zoom call? Do you convert them from a webinar? Or maybe you send out a proposal? There are lots of different ways to convert. Often, we send people to a sales page with a cool video on it. But you've got to build this three-dimensional relationship with your audience where your email subscribers see you popping up on your Facebook, get to visit your sales page, or join a webinar you're hosting - whatever it might be, it's about having a strong conversion mechanism in place. 4. Deliver your product or service and do it wellSo now you've sold 'the thing', you've got to deliver it, right? And no matter what you sell, you're probably going to deliver your product or service by email. You're going to email someone their login, or the details to book a call with you or send the email that says you've received their order, and their lovely product is now on its way. People want and need delivery to be done right. To be done well. Because we know it, and you know it - there's nothing more frustrating than submitting an order for anything and never getting a confirmation, or

Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up - we've done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way. That's right. Bet you wouldn't even know it's a discount if it smacked you in the face. It's simple. It's mind-boggling. And it works. Care to find out what the magic trick is? SOME EPISODE HIGHLIGHTS: (2:44) Two lies and a truth. Does John's wife Gail really drink blue cocktails and touch her nose with her tongue? (4:37) The mind-boggling way John uses to frame his discounts. (7:28) The reason why people spend more this way. (11:26) How to ask your subscribers for their physical address. (13:30) How to create gorgeous digital gift cards that will wow your subscribers. (15:54) How to kick off your 3-7 day email campaign. (18:15) How to encourage your subscribers to buy. (19:03) How to give your subscribers social proof. (22:15) The two emails you need to send your subscribers on the last day. (23:30) Subject line of the week - John style!Ditch the discounts and give your subscribers a gift card insteadJohn Hutchison's trialed and tested method is simple. Just don't give your subscribers a discount. Nope. Not at all. Give them a gift card instead.Now, this can be either a physical card, which you can get designed and printed and can send over to your subscribers' physical address. Much like a store card, it's something tangible they can use and keep. It makes you feel connected to the brand, and that's quite powerful. Awesome. Your other option is to create a digital gift card. If you go down this route, make sure your gift card looks sexy and gorgeous! Add your branding to it, put the value on it, and personalise it with the recipient's name. Have a nice image made (you can use a tool called Nifty Images) and send it to your subscribers with a dynamic voucher code and a great subject line. Something like, "Hey, we've got a $20 store card. Open up!"Who should you offer your gift card to? Well, your subscribers, obvs. But is it all of them? Some of them? People who bought from you before? People who haven't made their first purchase yet? Which one is it? John Hutchison advises to segment your subscribers based on value and identify your most recent high-value purchasers.Why? Because these are the people on your list who love to spend. And the more people spend, the more giving them money on a gift card will encourage them to spend. Magic, right? The psychology behind offering a gift cardSo what the trick to get your subscribers to spend money with you? Put money in their hands.And the reason why is simple. Because if they don't spend it, they'll lose it. And who in their right mind wants to flush free money down the toilet?!The other reason why this works so well is that it makes people go and take a look at your website. When you offer a discount, if they didn't intend on buying anything, they still won't! They won't even go to your website.But now that they have free money to spend... well that's a different ball game, isn't it? Now their buyer intent is different - they're heading to your website to see what their money can get them! The loss factor of missing out on a discount versus giving up the chance to spend free money is completely different!The practicalities of sending out physical gift cards [thrive_leads id='8854'] So let's say you've decided to send out physical gift cards. What happens when you don't hold the postal addresses of your subscribers? Most online or service-based businesses don't. John explains you can run a 'requester letter campaign'. You basically tell your subscribers you have this cool thing you want to send them via snail mail and ask them to give you their physical address. And do you know what's super awesome about that? That those people are coming in with an even higher intent because they've literally raised their hand and asked for whatever you're sending them! How to build an email campaign sequence around your gift cardsSo once you've worked out who you're going to send your gift cards to, it's time to build an email campaign around it. John recommends a 3-7 day campaign to create urgency and scarcity.The first thing you need to do is to tell your subscribers why they're getting this reward. Is it because they bought something over the last 7 days? Because they spend a certain amount of money with you over time? Because they made their first purchase with your company? Whatever it is, tell me what they did to earn this reward. In your first email, send them the gift card (if it's digital) and tell them how to redeem it. The next piece of the sequence is to let them know what they can buy with their gift card. If you use segmentation software and know what your customers have been buying or whether they've been looking at

Email subject lines.What do they really do?Well, unfortunately, they don't make you a nice cuppa or a slice of toast in the morning. But they can do a lot more than just get your emails open. In fact, in this episode, we show you how we've gone out of our way to prove to you that the job of email subject lines is not to get your emails opened.Ready to have your mind blown by our little experiment?SOME EPISODE HIGHLIGHTS: (3:37) The job of email subject lines is not to get the email opened!(4:32) The email subject line is the first bit of sales propaganda.(6:56) How your email subject lines set up the sale.(7:58) Can email subject lines really impact sales? Our split test experiment.(9:43) Email subject lines don't just get emails opened - they help you get clicks.(11:31) Email subject lines can help influence someone's mindset so they become customers.(12:32) Come and share your best email subject lines in our FREE Facebook group.(13:10) Subject line of the week.What is the job of email subject lines?Why do people obsess over subject lines?Because it's the thing that's going to get our email opened, right? Well, that's what we've been told since the days of Email Marketing 101 - that you have to write something that's going to get your email opened, and that's its only job.Bullshit.Email subject lines do a lot of other things too.Email subject lines are first impressionsYour email subject line is the first impression someone's going to get about your email.You know when you get some post through the letterbox, and you look at the thing, and you think it's going to be a bill? Chances are, you'll open that last. Because you don't want to deal with it right now. Of course, if you do open the thing, and it's not a bill, you're going to be pleasantly surprised.But the opposite is also true (and really not cool). If something doesn't look like a bill and then turns out to be one, you're not going to like it. Not one bit. So remember this. Because your email subject line helps with first impressions, and it needs to set up your email correctly.If the email is disconnected from the subject line, that's going to damage your chances at making sales in that email (= bad), but it's also going to harm your entire reputation for every email going forward (= even worse!).So we're not going to do that, are we?Your email subject lines should set up your saleIf you want someone to buy from you in an email (which you do) the subject line has to start that process. It has to make sure that your subscribers come into that email in the right mindset. Call it the first bit of sales propaganda.You don't want people to just click on the link to open your attachment or visit your website or your Facebook page. You want them to hit the order button, find their credit or debit card, put in their details, and ultimately become a customer.Selling is the ultimate objective, and you want your email subject lines to help you make those sales.Email subject lines don't affect open rates - they make salesDo you believe email subject lines impact sales?We do.But we don't want you to just take our word for it. So we've gone and tested this theory for you, and here's what we found. (Drumroll, please!).We did a split test of our emails, and for a whole month, we sent out the same exact email but with two different subject lines. We then tracked them to see which subject line was generating the most sales.Sometimes we used completely different email subject lines; other times, we just swapped a word out for an emoji. We made sure that the two emails (let's call them Email A and Email B) sent people to different sales pages so we could see which email the sale came from.In a couple of cases, we found that both our Email A and our Email B got the same open rate - the same number of people opened that email. But actually, when we dug a little deeper, we noticed that one had a significantly higher click-through rate, even though the email itself looked exactly the same.So this started to confirm our hypothesis that your email subject lines don't just do the job of getting the email opened, but they do the job of getting it clicked.What we also started to see is that a higher number of people would click on the link in the email that had a lower open rate. Madness! But if you believe that email subject lines can do a lot more than help your subscribers open your emails, that makes sense. Because subject lines can frame people in such a way that they are more likely to actually become your customers. Pretty awesome, right?Subject line of the weekscreenshot.That is it.One word - all in lowercase with a full stop at the end.Why does it work? Because it's so much closer to a lot of the email subject lines that people send in real life.Think about it. When you're sending a quick email to a friend, you'll just use one or two words. Short, snappy, and to the point. You've got to put something in the subject line, so you just use the least amount of words

Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time? We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling author who's helped over 50,000 small businesses grow their Facebook pages.Bet you can't wait to hear what Rachel has to say about using Facebook to grow your email list, huh?SOME EPISODE HIGHLIGHTS: (3:05) Two lies and a truth. Did Rachel really record two albums?(4:13) Are Facebook pages still a thing?(5:12) Why driving traffic organically to your list from your Facebook page is as easy as pie.(6:27) If your Facebook page isn't growing, it's really not Facebook's fault...(8:52) How to build an email list from your Facebook page.(12:18) How to keep people on Facebook and build trust first.(14:46) The 4 types of posts you should regularly share on your Facebook page to grow your audience.(16:15) Where on Facebook should you include a link to your email list?(17:18) How often should you post on your Facebook page?(18:54) Subject line of the week (and an epic template) - Rachel style!Is it still possible to build an email list on Facebook?According to Rachel (and she's the expert here!) Facebook pages aren't dead. Far from it. We tried telling her that, and we cracked her up, so there!We learnt from Rachel that Facebook pages are very much still a thing. People are still using Facebook, and the platform is most definitely driving traffic through pages. And in fact, with changes coming to iOS and Google Privacy, organic Facebook pages are going to be even more important than before. And that's because getting leads from ads is going to cost more while re-targeting capabilities are going to be reduced.If you've optimised your Facebook page correctly, you can still drive organic traffic to your email list. That's awesome news, right?But my Facebook page is not converting!If you've tried to grow your email list using Facebook and got crickets, you're not alone.But that's the problem.According to our friend Rachel, if your Facebook page isn't converting, it's not the algorithm's fault. It's probably because you're not looking at solutions to fix it. Rachel regularly helps her clients create vibrant Facebook pages that grow, so if they can do it, can't we all?Turns out we can! All it takes is to switch our mindset around and find a solution to make our content work.So what are the easy peasy steps that Rachel suggests we take?How to collect email addresses from a Facebook pageRachel shared that one of the main traps people seem to fall into is to be too keen and ask for that email address too soon. We've all been there, haven't we?People want to join our email lists when they're ready to find out more about who we are. But why would they want to know who we are if they don't know us from Adam in the first place?The secret, according to Rachel, is to hold off that pitch. Make the time to build a relationship with your audience, help them relate to you, chat back and forth. It's about making them feel connected to you, part of the community, and building trust with them. Makes sense, right?So by the time they decide to join your list, it's because they want to hear from you - because they feel like they know you. Not because you've bribed them with a freebie that promises to solve all their problems before even giving them the time of day.Want to know how Rachel does it?She connects with people personally on her Facebook page, then invites them to join her Facebook group, and at that point, she asks them if they want her to follow up on email. And 75%-50% of her Facebook group members give her their email addresses. Just. Like. That! Crazy, right?What's even better is that she has an engaged list with high open rates and great interaction because she delivers the freebies and all that amazing value to her email list. They sign up for a follow-up from Rachel, and they stay for the value. Pretty sweet.What type of content with help you to grow your email list using Facebook? So what kind of content should you put out there, on your Facebook page, to get the sort of crazy results that Rachel and her clients get? Well, Rachel has this neat little formula that she calls 'engagement stacking'.And it goes like this. You post:A photo.A video.Then a conversation starter (i.e. a question that gets your audience talking).And then you post your offer.Repeat the cycle and in this order, and you've got yourself the perfect formula for growth.Where should you include links to collect email addresses from Facebook?The first thing Rachel told us is where you don't put your link. And that's in your cover. Because that's a bit too fast, too soon, and too heavy. No one likes that, right? We don't want to be sold to too soon - when we like a page, we want the chance to participate and engage f

So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we share the best creative email ideas to help you work out exactly what you should email about. Ready to find out?SOME EPISODE HIGHLIGHTS: 3:00 Why don't we email more often? I"m a hairdresser, undertaker, an accountant 4:33 Changing the way we think about email 4:45 Busting the biggest lie You're emails aren't about you 5:45 The 2 reasons why people subscribe to your list 6:15 Email as just another content marketing channel 7:20 How to write what your audience actually cares about 9:07 Your products/Services are mechanism for deeper human experiences 13:09 How to stay top of mind WITHOUT selling everyday 14:30 The key to get your audience deeply connected to you 16:05 Subject line of the week... WHO's an asshole?! Your business is different so what should you send in your email marketing?Sure, your business is different. Every business is different. And you might think it's easy for us to email our subscribers every single day of the year (yes, 365 days a year, if not more!) because we teach email marketing.Maybe you teach something different, or maybe you don't teach anything at all.And that's fine. But that doesn't mean you can't email every single day too.You just need to start thinking about your content a little differently. And that's fine too because, as we always say, 99% of email marketing out there is done wrong! And we're here to fix it - to change the way we all do email marketing.So the first myth we need to bust is this...Want to write effective email marketing content? Your emails shouldn't be about what you do.Come again?Yes, you read that right.Guess what? We don't email every single day about email marketing. And you shouldn't email every single day about what it is that you do either. That isn't the point.Sure, you're going to weave that in. You're going to let your audience know about your product or service and about how they can buy from you. But people are on your email list because they want to find out more about the things they care about.So your emails need to serve two purposes:They need to sell your stuff.They need to deliver value.And you do this by showing up and providing content to your audience.Email marketing is just another platform to reach your audience so use it!When you think about it, if you share any content at all - on social media, via a blog, a podcast, etc. - you're using different channels. You're taking advantage of different ways to reach your audience.Email is just another way. It's just another channel.So why not use it as often as you use the other channels?People check their emails through apps on their phones, just like they check Instagram or Facebook. They might even have push notifications on.So all you're doing by sending out emails is delivering content to them in a different way. Nothing wrong with that, right?Email marketing content ideas that work!If you're not emailing about what you sell, then what on Earth are we asking you to email about?Well, that's up to you to figure out. You need to work out what your audience cares about. What do you and your audience have in common?For example, if you're a photographer specialising in family portraits, your service is a tool to deliver connection, strengthen family bonds, and create memories.So there are lots of ways you can deliver value to your subscribers, even when they're not ready to hire you just yet. You can talk about days out with the kids or activities to do at home with the family. What your audience cares about is stuff to do with the family, so think about delivering value around that. Because these are the email marketing ideas that will make ALL the difference! Now, let's say you're a corporate headshot photographer or a product photographer. What you're delivering is branding, marketing, positioning. Your expertise is around making someone or something look as good as they possibly can. So show up every day talking about the importance of aesthetics, share cool tips or studies - whatever works.Best thing is? These are the things your audience cares about, but they're probably the things you love too. So this should be a total doddle for you!How to be front of mind when someone's ready to buySo we've established you don't email people every day talking about what you're selling. You're emailing people about stuff they care about. Now, this doesn't mean they will buy from you every day. Far from it. What if you sell products or services people only need once? Should you not email every day?Oh, you definitely should.Because your job is to stay front of mind. So when someone is ready to buy from you, either for themselves or for someone else, you're there. Top. Of. Mind.Turn your ema

Is it possible for your small business to compete with huge companies in terms of email marketing?Hell yeah it is.In fact, you can have even more of an advantage over the big players.And our latest guest Steffen Schebesta, CEO of sendinblue North America (which has seen a huge 50% growth year on year) is here to explain how.Twitter for List Building with Madalyn SklarEpisode Content(02:44) Two lies and a truth. Kennedy aims for a record winning streak.(04:16) So what advantages do we have as small businesses over the big players?(05:40) There has been an interesting shift in the world….(07:41) What techniques should we be tapping into?(09:29) The power of using the tools already at your fingertips….(11:15) How to create the best automations.(12:38) Are there any automations Steffen thinks small businesses miss out on?(14:19) What are the other tools you can use to create the best email marketing experience? (16:25) Integrating live chat? What’s all that about?!(19:04) Its subject line of the week time – intentional mistakes? Who would do such a thing!Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

So, you’ve just created the best lead magnet ever known to mankind.Awesome! But now what?Lead magnets (good ones) are a great way of getting people to join your email list.But getting people to join your list is only a teeny tiny part of the email marketing puzzle.When the aim of the game is to turn your subscribers into buyers, you need to make sure that your email marketing is on point, and that you’re not just emailing for the sake of emailing. Or even worse….you’re not emailing at all.In this episode, we’re going to tell you how you can ensure that people not only want to join your list, but that they actually want to buy your stuff and even better…..become repeat customers.You've Got a Lead Magnet, Now What?Episode Content(03:19) This is only the beginning…(04:50) We all had that day(05:59) You need to remember this (07:06) The difference between emails and social media(07:58) How you need to treat your list…no matter what size it is (10:41) Jay Leno’s private comedy club and how this will work for your emails too(12:22) The critical elements you need to take care of(13:05) You want to build this…no, you need to build this(15:52) Is your only audience your email? (17:14) How to turn your audience into customers(19:59) This doesn’t have to be difficult, but it can make all the difference(20:41) How we get our audience to trust us(21:47) What is the life-time value of a customer?(23:33) A mistake we see a lot of people make(25:31) Quick re-cap!(26:00) It’s subject line of the week time, and we have TWO for youSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Forget Instagram, Facebook and Clubhouse for the next 20 minutes…..Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list.Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, Madalyn Sklar on the show to tell us exactly how we can utilise the platform in the most effective ways possible.From annoying drunks guys, to famous people and weekly “meet ups”, find out why Twitter is still the place to be in 2021.Twitter for List Building with Madalyn SklarEpisode Content(02:49) Two truths and a lie. Could this be the third time ever that Rob gets it right?(04:37) So, why does Madalyn love Twitter so damn much?(06:41) Is Twitter the place to build a personal brand or a business brand?(07:24) Nothing moves at a snail’s pace where this platform is concerned(08:09) How to we even begin to shift people from Twitter to our list?(09:37) How not to be like that annoying drunk guy at a party(10:43) More than one link in your bio? Surely not?!(12:29) What’s the deal with Twitter chats and why does Madalyn think they’re so powerful?(14:33) The best way to leverage chats to build your email list(16:22) How do you find the best chats that are in your niche and relevant to you?(18:43) Want to start your own Twitter chat? Here’s how….(20:09) The instant results epidemic(23:04) The power of deepening your relationship (24:04) The right way to promote your products via your content (25:15) This re-launch’s subject line worked very well for MadalynSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Want to know how to write incredible subject lines without using formulas?Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all.So, how can you ensure your subject lines are as awesome as possible so that your emails are actually opened and read?We’ve sent thousands of emails over the years and we’ve learnt exactly what works and what doesn’t…and we’re going to share this with you right now.Writing Subject Lines Without Using FormulasEpisode Content(03:37) The problem with formulas (06:05) There is a chance this might happen…so be careful(07:16) How to get inspired!(08:08) So, how do you actually come up with the subject line?(10:21) You can also do this…but it might be harder(12:01) Make sure you focus on this element(12:58) We see people doing this poorly, a lot. Don’t be that guy.(14:08) Imagine that you’re doing this…it’s a game changer(15:09) How “click-baity” are you allowed to go?(17:58) Open rates or click rates….which one should you be looking at?(18:38) This is what’s really going to drive people to open your emails.(20:59) This subject line may make you squeal, especially if you’re a dudeSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Live video is where it’s at right now, guys.But how can you use it to gain tonnes of new fans and build your email list?Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard.If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-based live streaming solution for businesses. In 2020, they did over 9 MILLION broadcasts…which is almost as many as we did.Daniel is here to share some of his best tips for creating brilliant live streams that get more fans onto your email list.So, if you’ve been wondering whether or not live streams are something worth bothering with for your business, this episode is just what you’ve been waiting for.Use Live Streaming to Build Your Email List with StreamYard's Head of Marketing, Daniel GlickmanEpisode Content(02:40) Two truths and a lie about our latest guest. Can Rob guess what it is?(05:27) The first reason why live streams could be great for your business.  (06:53) If it works for the Kardashians……(07:19) The third reason lives are great and this one is super important(07:59) When Kennedy first started going live, it didn’t go as great as he’d hoped. Why?(08:29) How to help the good ole’ algorithm and get shown to more people(09:59) What are the best types of engagement for live streams?(11:55) How and when can you send people to your list using the live streams?(13:19) This tip is genius, yet super simple(14:08) Wait…there’s a way to automate this next tip? We’re all ears!(14:53) How Kennedy likes gets people to sign up to our lead magnets…and it works well(15:20) Do longer lives perform better than shorter lives? (17:21) Do NOT try to do this(17:45) Adding outbound links…good or bad? (19:15) Why anyone can now do awesome live streams (20:00) How a horrific typo in a subject line created an incredible open rateSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Imagine being able to get viral growth of your email list?That would be pretty kick-ass, wouldn’t it?The best thing about this, is that you don’t even have to have a huge list to begin with.All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too long (seriously…throw it out!)We’re going to talk about how an entrepreneur has absolutely SMASHED this strategy…and then we’re going to tell you how you can do this too, because we’re lovely.How To Get People To Forward Your Emails And Grow Your ListEpisode Content(02:17) First of all…..thank you!(03:24) Rob’s random fleeting comment was pretty spot on.(04:15) This guy did it SO. DAMN. WELL.(06:48) The simplicity of this is incredible. (07:53) What most people would do if they created this, and why it wouldn’t work.(08:58) Why did this do so well?(09:37) Where people go wrong with lead magnets.(10:19) The first thing you need to do to get people to join your list.(11:22) The only reason Rob heard about this guy in the first place.(12:03) Why the reason to join your list should not just be your lead magnet.(13:31) OK, but how do you get people to actually forward your emails?(14:19) We’re going to assume that your emails aren’t sh** for a moment.(15:20) There is no secret handshake or big secret about this.(16:33) You need to do this in every single email. (16:53) DO NOT DO WHAT WE’RE ABOUT TO SAY(17:32) This is how we actually do this with our own emails.(19:13) This is subtle…and it works. (20:53) What are you thinking ?(21:37) This week’s subject line is on the edge of scammy, so why the hell did we send it?Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right?After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks.So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best?Adrian Savage, Founder and creator of Deliverability Dashboard and email deliverability wizard (it’s true) is here to tell us about all of the things we need to be doing, in order to stay clear of the spam folder as much as possible.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:09) Two lies and a truth – these are awesome!(03:45) No one wants to end up in the bin. How do we avoid it?(05:16) Like most things in life, it’s not always that straight-forward, but why?(06:39) If someone tells you this one thing….run away from them.(07:20) What has changed in the last few years with deliverability?(08:24) The “good old days” of email marketing.(09:13) What should we be doing to increase engagement?(10:49) Adrian can double your open rate in 3 seconds.(12:28) You really need to keep on top of this if you want your engagement to stay tip-top.(13:00) Replies and forwards are nice…but how much do they really help?(15:07) Do you email everyone in your list? If so, you need to listen to this. (16:52) Let’s get “techy” for a moment. This is going to help you almost immediately.(18:17) The power of segmenting, but not in the way you may be doing it already.(19:42) One of the things we do in our first email to help with engagement.(20:19) The very best subject line Adrian has ever used. It’s insanely simple…and it works.Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Feeling disheartened because you’ve been sending emails and you’re not making any sales?Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think.Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business.The only problem is, many businesses get this wrong and then give up.But what if we could tell you how to get it right?If you’re ready to make your email marketing work for you and get you more of those beautiful $$$$, fasten your seat belts and tune in.Why Sending An Email Will NOT Make You SalesEpisode Content(03:18) So, you’ve emailed your list and no one has bought anything…what’s gone wrong?(04:15) One of our clients experienced this problem with his own customers (and they weren’t even free subscribers).(05:00) What was the one thing Rob told this guy to do, to turn this around?(07:03) Remember that movies CATS? Yes, it was awful. But there’s a great point to this story, we promise.(08:04) Yeah but, what the hell has this got to do with emails?(08:57) What is reeeeeally beautiful about email marketing.(10:12) You must remember this when you send your emails.(11:27) Evidence that this strategy really WORKS.(12:39) Another thing you have to contend with when sending out your emails. (13:22) How do you avoid annoying your audience?  (14:46) What about the good old “snow ball” emails”(16:33) Where people go wrong with this and how to fix it.(17:19) Why do we even call them “snow ball” emails in the first place?(18:13) Writing your emails in less than 5 minutes? YES PLEASE.(19:33) The day Kennedy forgot to send an email. It was a dark day for him….but it made an awesome subject line.Episode ResourcesThe Complete Daily Email StrategySend high-converting emails that people will LOVE to receive and make sales, without battling writer's block, spending hours writing emails or annoying your subscribers. Pick up your copy here.JOIN The League Of Extraordinary Email MarketersThe League is packed with everything you need to get your email marketing taken care of. Full campaigns every month, live trainings, Q&A sessions and more. Check it out here.Connect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

We all love winning free stuff, I am right?!Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales. That said, there are definitely right ways and (very) wrong ways to go about this.Travis Ketchum is the Founder of Contest Domination with over 20k customers, and Campaign Refinery which processes over 300 million emails a MONTH. He knows exactly how to run contests like a BOSS, leading to heaps of new leads and sales and he’s here to teach you how to do it, in this episode.The Right Way To Run Viral Contests to Build Your Email List with Travis KetchumEpisode Content(02:22) It’s two truths and a lie…and it’s Rob turn to guess. You can do it Rob!(04:20) The great thing about running a contest…when run it properly.(05:40) This is how you make the contest super effective.(07:24) Which prize should you giveaway? You need to get this right.(08:45) One of Travis’ old clients got this very wrong.(10:28) OK, but what about all the people who didn’t win? Won't they hate you now?(12:50) Kennedy’s mind is BLOWN by this.(14:08) The power of the consolation prize.(14:42) What if you only sell one thing…should that be your prize?(18:10) Making the shift to selling a new product? Keep listening. (19:18) One of the biggest mistake coaches and gurus make when running a contest.(21:30) This is an easy mistake to make, but you don’t need to make it.(23:26) This subject line of the week is ridiculously simple…. it’s genius.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Memberships sites are HUGE right now and new ones continue to pop up every day.Some aren’t great…and some are insanely successful raking in millions.Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing.We’ve built up a great community of members and we’ve loved watching it grow over the last year.However, it certainly hasn’t all been plain sailing and there were definitely some lessons learnt along the way which would cause us to do some things differently, if we were ever to create another membership site.So, if you’re thinking about starting your own membership site, we want to share with you six of the major lessons we’ve learnt while creating and growing The League.6 Lessons We Learned From Launching and Growing Our Membership SiteEpisode Content(02:32) We launched our own membership site last year...and have learnt a LOT.(03:11) One of the biggest challenges we all have in our own businesses.(04:47) How we started our site…it probably wasn’t how you’d imagine, but it worked a treat.(05:13) And this right here is one of the biggest reasons why we love email so much.(06:27) Don’t make the same mistake so many other membership site creators make.(08:06) This tip is so simple to execute, and you new members will love you for it.(10:15) Because sometimes, less is more.(11:16) We were guilty of this third lesson and know plenty others who have done this too. (13:34) This next lesson will help you sell to non-members without having to reinvent the wheel each week. (15:04) Ever heard the phrase “don’t tar everyone with the same brush”?(16:42) Emailing on Christmas day? Say whaaaaat?!(18:47) Let’s do a quick recap for those of you with terrible memories.(19:36) Want to discuss this further? Here’s how to do it!(20:08) This subject line of the week is from one of our very own member’s and it’s purrrfect.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Offer a discount and the sales will always come flooding in, right?But what happens when you put your course back up to its full price?In many cases….tumble weed.Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something.But the problem with this is that it can actually make it a lot more difficult to sell, especially when you want to put your courses or products back up to their full price…the price you deserve to sell it at.Sandler Training’s Global Head of Content and co-writer of LinkedIn: The Sandler Way, Mike Montague joins us in this episode to tell us how to sell effectively, without using discounts.So if you’re sick of only selling your stuff when you offer it for peanuts….tune in.How To Sell Without Price Cutting or Pushing with Mike Montague from Sandler TrainingEpisode Content(02:26) This week’s two lies and a truth has some big names in it. (03:49) One of the things many of us really struggle with when it comes to selling.(06:19) The problem with discounted offers…have you done this?(06:55) The four magic words that can transform the way you sell…without discounts.  (08:24) How can you get people to stop comparing your price to others?(10:21) The lazy way might be easier, but it isn’t always the best way.(10:54) How to get people to buy without having the scary count-down timer. (11:57) Is there ever a time and place for discounting your stuff?(13:49) Having the right “qualification”.(14:54) The power of the invitation. And no, we don’t mean to your birthday party.(15:54) The power of gifts, because who doesn’t love gifts?!(18:27) Even more great options instead of offering a discount. Do you do any of these?(19:25) This option sounds a tad scary, but we’ve seen it work amazingly for some people. (22:49) It’s subject line of the week time and Mike has chosen THREE...because he can.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales.But are there going to be any changes to how email marketing works and performs this year?More importantly, how can you ensure that your own email marketing is as effective as possible?In a world of never-ending changes and updates, we want to help you get the very best out of your emails, so in this episode, we’re going to give you our predictions of where we think email marketing is heading, in 2021.Predictions of Email Marketing 2021Episode Content(02:25) It’s a brand-new year…what’s going to change?(02:48) One of the biggest things we talk about and are continuing to talk about.(04:33) Is your big list actually paying your bills?(05:22) The people who actually LOVE receiving your emails.(06:38) Why should people open your emails in the first place?(08:07) “Yay! another catalogue has been posted through my letterbox. Let's throw it away.”  (09:33) Marks and Spencer do this very well (and we’re not just talking about their food).(10:15) If you’re not already doing this, you need to start this year…or right now. (12:27) The reason people stop opening your awesome emails.(13:01) One of the very best things you can do with this strategy. (14:29) We think this next thing is going to increase, so make sure you jump onboard. (15:59) If you do the above thing, it’s going to solve something BIG.(17:43) We think this acronym is going to really catch on!(18:08) OK, but how can you actually apply all of this?(18:39) This week’s subject line of the week is bit of a naughty one.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

You know you should be emailing more often, but how the hell are you supposed to come up with all of the content?More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you?Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here to absolutely revolutionize the way you think about your emails by going through the 5 subjects that in his words, “move the needle in every single industry”.  He also discusses the incredibly effective approach, ‘assignment selling’ and how you can use this to quicken your sales process and massively increase your close rate…..because who doesn’t want that?5 Types of Content That Creates Buyers and 'Assignment Selling' with Marcus Sheridan from They Ask You AnswerEpisode Content(02:13) It’s two lies and a truth and Rob’s turn again - will he ever catch up with Kennedy?(04:38) So, how do you come up with things to say in your emails?(05:50) The main reason why the 5 subjects work so well in every industry.(06:15) Subject number 1 - most companies don’t know how to talk about this in the right way.  (07:36) Subject number 2 is something we don’t usually search for until we’re serious about buying it... which is why it’s perfect.(08:25) Subject number 3 - have you done your due diligence?(09:22) Subject number 4 is something we are all obsessed with. Yes, even you!(09:59) Subject number 5 and it’s "simply the best."(10:47) OK, but where and when should you use these 5 subjects within your emails? (11:23) The hostage situation and honest reviews about yourself. It’ll make sense, we promise.(15:14) Very few business do this, which is exactly why you should.(15:54) Assignment selling and what Marcus does differently.(17:48) How to stop wasting your valuable time by using assignment selling.(20:31) What sort of questions should you be asking?(21:53) How you can incorporate assignment selling in your emails….because that’s probably why you’re listening to this, right?(22:55) Being more demanding and closing more sales? We’re in.(24:49) Have you ever been ghosted before? This subject line leads to an answer in 90% of the time on the very same day.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Let’s get real for a minute. The main reason we all do email marketing is to make sales, right?Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months.Maybe you’re struggling to make any sales at all.If either of these are the case and you want to figure out how you can not only make more sales, but make sales faster, we’ve got you covered.Making Sales With Email Marketing, FasterEpisode Content(02:52) Are your new subscribers that friend who has shown up late to the party?(04:00) What you don’t want to do with your email marketing. (06:12) The main goal with lead magnets and why you might be doing it wrong. (06:57) The reason why you might be getting spam reports and unsubscribes.(07:35) OK, but how can we fix this?(08:55) What you need to do and how you can do it.(10:16) How we like to teach this.(12:55) Seeing this in action with one of our members. It was so powerful! (13:59) This is the fastest way to make sure you get sales.(14:44) When the day to day emails work well.(15:54) Fear not. We’re not leaving you high and dry on this.(15:50) Rob’s David and Goliath subject line of the week.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

We’ve always told you that emails don’t need necessarily need to be visually stunning to work well for you and your core objective of making sales.Why bother spending hours of your time adding graphics left, right and center when you could simply get your point across in less than 20 mins?But, what if changing your emails from the current layout you’re currently using could help to bring you more click through and more sales?Even better, what if you could make your emails much more visually appealing and effective without having killer design skills? Working with the likes of MIT, Seth Godin and Gates Foundation (to name a few), our latest guest, Matthew Smith of Really Good Emails is here to tell us how putting a little more thought into our email design could help us yield even better results.We’re all ears!...Beautiful Email Design That Make Sales - Matthew Smith from Really Good EmailsEpisode Content(02:16) It’s two lies and a truth about Matthew and Rob really didn’t want it to be this one.(03:32) Just how important are visuals in an email? (05:08) Graphic-design-heavy - do we have to?(07:05) Matthew’s face-palm moments with terrible emails.(09:02) What should a game of golf and your emails have in common? (10:10) Should we be fearful of emails not loading properly?(12:26) But Kennedy’s not a designer, god dammit!(14:05) Why you don’t have to be a Picasso of emails to have awesome emails. (16:01) Does this all apply to coaches and course creators?(17:32) Cheap dirty pizzas don’t need fancy flyers. But what about your emails? (20:22) Find out how graphics can further your conversion rate.(22:26) Some people just need a little push. (24:43) This week’s subject line of the week and the hidden treasure within your junk folder. Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off…Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all.You might be starting to wonder if there is even any point to email marketing.Should you give up? Is your business just not made for email? Would you be better off using homing pigeons to send your mail?Well, don't go throwing in the towel just yet...What you should be focusing on is how you can fix your email marketing issues and lucky for you, we’re going to help you to do just that…Why Is My Email Marketing Not Working?Episode Content(02:29) First things first, what does “it’s not working” actually mean?(03:10) The biggest problem with open rates.(04:36) What is working for YOU?(05:30) Why your results might actually be a lot better than you think. (06:38) The main metric we really look for to measure success.(08:07) The other factor you really need to consider when measuring your email success.(09:09) The flip side of this super important factor. Feeling a little better?(11:33) OK, so your email definitely isn’t working. How can you improve it?(12:32) Do you have your own [email protected]? Kennedy loves him.(14:17) What are you training your subscribers to do?(16:29) The ‘getting to know you’ sequence and why you absolutely should have this.(17:24) How often are you emailing your subscribers?(19:10) The one insanely-incredible-undeniable fact about email marketing.(20:24) The little dude stroking his goatee and this week’s subject line of the week.Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Known as the ‘Million-dollar Word Stylist’, Apryl Beverly is QUEEN when it comes to sales and marketing content.A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing with us today…her incredible (and incredibly effective!) “I want all of the sales” campaign.So, if you’re looking for a quick cash injection in your business at any time of the year and you want to nail it through your email campaigns, you do not want to miss this episode…Apryl BeverlyEpisode Content(02:45) Kennedy has really set the bar with this week’s two lies and a truth. Rob is totally stumped!(05:27) So what exactly is the “I want all of the sales campaign” and how could it be perfect for you?(06:40) When is the best time to use this campaign?(08:29) The general set up. This is quite different to our own campaign….but we like it.(09:45) What should you be looking to achieve with the very first email?(11:19) It’s email number two or as Apryl likes to call it… ‘Club Day’(13:26) It’s email three and you can do one of three things…(16:17) Email number four is straight up no fluff, and this approach is sometimes exactly what is needed to get results. (17:29) The last two nudge emails can have people pouring in if you do these correctly. (19:07) What is the angle of the magical last email? (19:53) Countdown timers – yay or nay? Apryl gives her view.(21:04) The most effective subject line for Apryl. Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Email Marketing HeroesConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Will email marketing work for you or does it only work for certain businesses?If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you?If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you!The thing about email marketing is that there is no “one size fits all” and the chances are, if a business tells you they tried it and it didn’t work for them, they probably just weren’t doing it right.So, from dog walking to magicians to selling potatoes, diamonds and everything else in between, we want to show you how to make email marketing work for you, no matter what you do.Is email marketing right for me?Episode Content(01:56) Is email marketing really worth the effort?(03:46) “OMG, I’m your first subscriber!”(04:23) Are you talking to me, or the whole world?(06:14) The one platform where almost ALL audiences in the world gather.(09:02) How the most polar-opposite businesses make email work for them.(10:30) How to send killer emails when you sell knowledge.(12:46) How to send killer emails when you sell products.(14:20) “Yah but, isn’t this going to take up waaaaay too much time?”(16:26) One of the main reasons we LOVE to do our emails each day.(17:28) A bit of advice if you’re worried about being a crap writer.  (19:32) This week’s subject line of the week will take two sugar lumps and a chocolate digestive, please. Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way.We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to grow your email list and turn them into those all-important $$$$ we’re all aiming for.FYI, if you already have a Facebook group and you realise half-way through that you haven’t been following any of Arne’s advice, don’t panic…it’s not the end of the world and we’ll explain why during the episode.Build a Facebook Group to Build Your Email List with Arne Giske from Group FunnelsEpisode Content(02:41) It’s two lies and a truth time and these ones are bloody tough.(04:11) The importance of building communities….is it really that important?(05:30) So…why Facebook groups? What’s so special about this platform?(06:20) The main advantages of using Facebook groups….we couldn’t agree with Arne more.(08:18) This by far is our favourite benefit to having your own group. (9:29) OK, so this is all great, but…how do you actually get your audience from your group to your email list?(11:22) You may have noticed other groups doing this, and if you’re not doing it yet, go and change it right now!(12:44) Find out what we recently tested that significantly increased our conversion rate on how many people gave us their email.(13:51) What are active and passive types of opt ins and more importantly, which ones should you choose?(15:54) Arne’s 20% rule will keep you right.(17:15) Should you post your offers in your group or is that too much ? (20:01) OK, but what if you already have a group and you’ve done none of the above?(22:33) Arne discusses another amazing benefit to Facebook groups. We’re going to use this more!(23:20) This week’s subject line pissed a lot of people off…we love it.Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Do you like to write your emails as you go, or are you a die-hard batcher? Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing.Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business. However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven’t thought about, which could make you think about changing things up…..The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes.  (03:12) What’s the deal with all the copy-cats? (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right?(07:56) Another big benefit to batching and it’s all in the structure.(09:28) The biggest downside to batching….which WILL happen to you at some point. (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy? (13:13) This downside to batching is one of the reasons why we tend not to do it.(14:27) The main reason we like to write as we go.   (16:42) Something HUGE has just happened in the world. What do you do?(19:26) Happy Birthday to us! (21:11) Are you a lover of routines?  (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad?(28:44) A hybrid approach…how could that work well?(31:50) How we like to use the hybrid approach. (34:44) What are YOU going to do? Episode ResourcesDownload The Email Marketers' GamePlanJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Free email list growth from scratch seems like such a long, hard slog, doesn’t it? And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right? Well, not necessarily…Our latest epic guests, Codie Sanchez and Ilona and Olman from AppSumo are here to tell us all about their incredible new project GrowGetters which documents everything they’re doing to grow their email list organically by 1000 subscribers a week. The greatest thing about this? Anyone can do it....yes even you over there with 2 subscribers.Audience Hacking for Free List Growth with Codie Sanchez and Ilona and Olman from AppSumoEpisode Content(02:42) It’s two lies and a truth time with Codie.(03:50) The main behind why they started documenting the whole process of growing their email list. Can you relate?   (05:10) What realistically is possible for someone who is just starting out with their list?(06:22) This Google Gmail contacts hack is AWESOME. (09:10) OK, but what would you do next, after this hack?(11:08) The power of giving testimonials and how you can use them to amplify your OWN project.(11:56) How do you know which communities to get involved in to grow your list further? (14:03) How to get involved in Facebook groups without pissing the group owner off. (17:09) Reddit and Quora or as Codie like to call it….the 7th circle of hell.(18:30) Contacting BIG names - surely you’re just gonna get ignored? (21:23) What’s next in this epic project? (24:31) This week’s subject line was an email for proposal software that got some great engagement……Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Sending your standard weekly or daily email is fine…BUT it’s certainly not the best or easiest way to get sales more sales in your business. That’s what email marketing automation is for. With automations, you are really allowing your new audience members to get to know you, and in a world where we are bombarded with ads and sales pitches on a daily basis, it’s more important now than ever that we allow our audience to see the real people behind our business. Trouble is, there are a billion automations you could have in your email marketing, but the thought of that makes many people feel so overwhelmed that they end up with none at all. Can you relate? If so, what if we could help you cut through all of the noise and share with you just SIX automations that could make a huge difference to your business? Best bit, you only have to create these once and then you just let them work their magic…6 Automations You Should Have In Your BusinessEpisode Content(02:20) Sure, email marketing can be very overwhelming… but it doesn’t have to be. (03:43) Even when you’re feeling like sh**, you can make a good impression. (05:23) What is the minimum viable system you need for your email marketing?(06:20) The first automation you need….and a LOT of people drop the ball on this. (08:54) This automation doesn’t just work for free stuff either.(09:32) The important of the second sequence should never be underestimated. (12:51) We are showing our age with this next one! (15:42) This next campaign has another music theme to it, but it just works so well so we’re gonna stick with it.  (17:30) The 5thautomation has a bit of a stalker-vibe….but in a non-creepy way (we promise!).(20:18) But what happens when people stop replying to or clicking on your emails? (22:55) “Help! I don’t have any of this set up yet” - is your email marketing doomed?(24:21) This awesome performing subject line is a trick question…Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Straight talking business coach Lisa Johnson was able to grow her mailing list at a SUPER FAST rate with the use of a single lead magnet.With it getting harder and harder to convince people to sign up to mailing lists, the standard PDF usually won’t cut it nowadays if you’re serious about building your list and building it fast. So, what makes Lisa’s lead magnet so exceptional and why are people falling over themselves to give her their email address?More to the point, is this something you could do? Lisa JohnsonEpisode Content(02:39) It’s two lies and a truth time and Rob isn’t messing around!  (03:38) OK, so how did Lisa grow her list so god damn fast? (04:24) How did Lisa go about making sure this was the perfect lead magnet for her ideal clients? (07:00) Why we LOVE these types of lead magnets.(09:28) Not getting the person’s email right away is actually pretty genius. How and why does Lisa do it? (12:02) The magic behind segmenting. Do you do this?  (14:39) How to make sure you use Facebook Ads like a BOSS. (16:18) Getting in front of audiences when you’re still new to the game - how the heck do you do it? Lisa shares exactly how she did it.(19:03) Oops, we did it again - It’s subject line of the week time.  Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

By now, you know what you should be doing when it comes to email marketing, but are you doing it? There are a few key things you can do within your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode.Now, these are things that you should ALL be doing all of the time. However, we keep seeing this stuff being overlooked time and time again, so we wanted to use today to try and really drill in these best practices to help you ensure your email marketing is killing it and bringing in the best possible results. Just remember - information without implementation is well…pretty damn pointless. How Often Should You Email - Emailing More OftenEpisode Content(02:18) Why unsubscribing doesn’t have to mean the end of your relationship. (04:28) Why might your audience disengage all of a sudden? (05:37) The wonderful world of segmenting. We LOVE it.(07:03) Because monitoring your engagement isn’t just about checking your open rates. (09:43) Making a smaller list? Why on EARTH would anyone do that?!(10:44) This is something we always bang on about but we want to make sure this really hits home with you…so here we go again.(12:44) Why making sure your audience remembers you, isn’t enough these days.(13:50) Making best of friends with email platforms such as Gmail? What’s that all about and how can it help you?(15:14) This next one is something you know you ALL should be doing, but we still see many people failing to do it. (17:25) Rob’s latest subject line of the week is a bit of a cheeky one! Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Someone’s just bought your online course…yay! But now what? Do you just leave them to it and never speak to them again, after your generic “thank you” email? Well, that’s what most people do…But, if your current customers could become your biggest advocates, spreading the word about you to the world and repeatedly bought from you, wouldn’t you want that? Well DUH…of course you would. BUT, you need to be looking after them more.   Working with some of the biggest brands in the world including ebay, Uber and Airbnb, Erik Stafford of Aim Clear has absolutely mastered the art of using email to get people to consume your programmes, actually use your membership content and keep coming back for more. And lucky for us lot, he’s been kind enough to join us and what share what are frankly some utterly mind blowing tips and tricks. Use Email To Boost Consumption with Erik StaffordEpisode Content(02:02) Two lies and a truth about Erick - it’s Rob’s turn and this one’s not easy!(03:45) Selling to people who have already bought from you - why do so many people neglect to do this? (05:47) Looking after your customers…because it’s not just a “nice” thing to do.(06:18) What do most of us tend to do once someone has bought from us?(08:34) Let’s get personal…(10:08) How many emails should we be sending people after they subscribe?  (11:46) Data…like Erik, you may hate it but unfortunately, you can’t ignore it.(14:10) The 3 types of email Erik suggests you should use for both cold and warm lists.(17:05) Hold up! Rob has just had a lightbulb moment.(19:03) Which subject line of the week is rarely used but has always worked very well for Erik? This one is classic!Episode ResourcesDownload The Email Marketers' GamePlanFREE Email Marketing WebinarJOIN The League Of Extraordinary Email MarketersConnect with us on Twitter for podcast updates and email marketing contentSubscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player.Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.