The Email Marketing Show

Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised.With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of 'The Email Marketing Show', we tackled how to stay organised with your email systems. Ready?We’re Kennedy and Fifi, and if you’ve ever felt like your email list is a cluttered mess, this one's for you.Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)How to Measure Email Marketing Success with the Right NumbersHow We Are Currently Leveraging The Power Of AI To Create A Smarter BusinessFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

One of the most common challenges that email marketers face is coming up with new email campaigns.We’re Kennedy and Fifi, and whether you’re stuck on what to say or when to send it, that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

When it comes to running a business, it can feel like you're constantly drowning in numbers. Open rates, click-through rates, conversion rates—it’s easy to get lost in data. But here’s the truth: most of these numbers don’t actually matter. So, which ones do? We’re Kennedy and Fifi, and that’s exactly what we’re tackling in this week’s episode of The Email Marketing Show!Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes. We’re Kennedy and Fifi, and today we're going to be talking about how we are leveraging the power of AI right now in our business. No fluff. No 'ideas' - just practical stuff that we're actually doing.Ready? Let's go!Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Are you using AI in your business? Can it save you time, make you more efficient, and deliver a better experience to your customers? Depending on what you do and how you use AI, yes.We’re Kennedy and Fifi, and today we're going to be talking about how we are leveraging the power of AI right now in our business. No fluff. No 'ideas' - just practical stuff that we're actually doing.Ready? Let's go!Join The Email Hero BlueprintIf you like what we shared today, know that bringing you the cutting-edge stuff that we do in our business and what works in the world of email marketing is what we teach! So if you want more of that, the best place to get it is inside our programme - The Email Hero Blueprint. It's everything you need to get your email marketing to the point where it makes you sales every day. And that's both through automated emails and through live broadcasts. Useful Episode ResourcesRecent episodesThe Biggest Mistakes You’re Making With Your Email AutomationThe 3 Subconscious Questions That Stop People From BuyingHow To Create An Effective Lead Magnet Email Sequence That Gets Your Subscribers To LOVE You!FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.Ready to discover all our best secrets?Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

We’re Kennedy and Fifi, and on this episode of The Email Marketing Show, we're chatting with Kate McKibbin from Hello Funnels to discover powerful ways to optimise your email marketing funnels. Ready? Let's go.Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.Ready to discover all our best secrets?Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Do you automate your emails? Did you know you could (unknowingly) be making these very common mistakes with your email marketing automation?We’re Kennedy and Fifi, and today we're going to share what you can do better with your automated email sequences.Ready?Let's go.SOME EPISODE HIGHLIGHTS: (1:06) Want to carry on with the conversation? Join our FREE Facebook group. (1:31) Check out our sponsor - Zerobounce! (4:51) Not showing your personality. (9:03) Not sending emails out 'live' first. (11:55) Not checking the data. (13:31) Having too many offers in your automations. (17:43) Spending too long creating your automations. (18:58) Subject line of the week.Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Do people have reasons for not buying from you? Yes, they do.We're Kennedy and Carrie, and today we're sharing the three subconscious questions people have that stop them from buying from you. It's super important you answer these exact questions in your marketing and sales copy because people can't and won't buy unless you do!Ready to find out what these questions are and make more sales in your business?Let's go.SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (2:44) Check out our sponsor - Zerobounce! (3:34) Question one - will it work for me? (7:47) Question two - how long until I see results? (11:17) Question three - how much work will I need to do (and how much will it cost?) (18:18) Find ways to give people immediate gratification. (22:15) Join The Email Hero Blueprint. (23:34) Subject line of the week.Useful Episode ResourcesRelated episodesHow To Sell More By Tapping Into The Power Of Buyer Psychology In Your Email Marketing.What To Send In Your New Year’s Emails To Get Your Clients Excited About Your Business (And Buy From You).How To Prevent Buyer Remorse And Turn Customers Into Raving Fans!FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the 3 reasons for not buying that people have and that you need to address in your marketing) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Do you use a lead magnet to grow your email list? Does the strategy work for you? How can you make it work even better? We're Kennedy and Carrie, and today we're sharing how to create a lead magnet sequence that will get your subscribers to love you.And grow your list.And your business.Ready?SOME EPISODE HIGHLIGHTS: (0:35) Want to carry on with the conversation? Join our FREE Facebook group. (2:14) Check out our sponsor - Zerobounce! (2:46) Treat your lead magnets with reverence. (5:15) Don't deliver your lead magnet on your Thank You page (7:00) Create an awesome lead magnet consumption sequence. (11:38) Use your consumption sequence to make people love you. (15:38) Your lead magnet sequence is different from your Welcome sequence.(18:19) Join The Email Hero Blueprint. (18:57) Subject line of the week.Useful Episode ResourcesRelated episodesLanding Pages For Lead Generation – How To Create The Most AMAZING Landing Pages To Attract More Subscribers To Your Email List.The 7 Proven And Essential Email Campaigns To Add To Your Marketing Strategy And Elevate Your Business.Mistakes You’re Making With Your Email Marketing Automation Strategy.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to create an effective lead magnet sequence that will get people to love you) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone.We're Kennedy and Carrie, and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now!Ready?Let's go.SOME EPISODE HIGHLIGHTS: (0:34) Want to carry on with the conversation? Join our FREE Facebook group. (2:01) Check out our sponsor - Zerobounce! (3:06) Just get started (or jump back in). (5:15) Stack habits together or schedule appointments in your diary. (8:50) Make things easier for yourself and remove any friction. (15:45) Alternate between longer and shorter emails. (17:53) Follow the 'Rule of One'. (21:14) Create campaigns one email at the time.(25:20) Don't let the fear of 'being bad' hold you back. (29:29) Create a system, process, or formula that works for you. (32:19) Subject line of the week.Useful Episode ResourcesRelated episodesTime-saving tips for email marketing – how to eliminate distraction with Nir Eyal.Supercharge Your Email Marketing Copywriting By Mastering The Rule Of One For Maximum Impact.Lies You’ve Been Told That Are Stopping You From Making Money In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about useful strategies to get your email marketing done if you're someone who can't stop procrastinating) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who's been running successful summits about personal branding for introverts for nearly 5 years.Here are some awesome strategies and tips to make summits as successful and stress-free as they can be.Let's go!SOME EPISODE HIGHLIGHTS: (1:16) Check out our sponsor Zerobounce! (1:47) Who is Fifi Mason and what is an online summit? (4:29) Why run a summit? (8:30) Behind the scenes of organising a summit. (13:37) Tip 1: Give yourself at least 90 days to plan and organise your summit. (16:04) Tip 2: Narrow your niche. (18:10) Tip 3: Choose your speakers strategically. (22:14) Tip 4: Make use of your existing tech first. (27:46) Tip 5: Pre-record the sessions. (30:53) Subject line of the week with Fifi Mason.[podcast_subscribe id="7224"]Who is Fifi Mason and what is an online summit?Fifi helps introverted coaches and business owners who struggle to be visible and be the face of their business. She supports her clients in finding ways to work with their energy and personality, as not everyone with a personal brand needs to have an outgoing, gregarious personality to be successful.The type of summits Fifi runs are pre-recorded five-day free events featuring multiple speakers. The sessions go out at set times, and attendees have 24 hours to watch the replays for free. After that, they can upgrade to an all-access pass, which allows them to watch all the recordings (and other content) after the initial 24 hours. A summit could be shorter or longer and a mixture of pre-recorded and live sessions - you (the host) get to decide how you want to run it. But this is the format Fifi has experience of.Why run a summit? An online summit is great for list building as your speakers and affiliate partners will promote the summit for you. Attendees will become warm leads for your business, so good money can be made from summits. Here's how summits are a 'win' for everyone:Attendees get high value for free and without the need to purchase anything if they can't afford to pay for content or training just yet.The speakers can become affiliates and earn an affiliate fee if they bring people from their audiences to the summit. Fifi also asks her speakers to offer a free giveaway to attendees, which means people can sign up for the speakers' email lists.As for the host, it’s a great opportunity to make new connections and build authority by hosting an event with incredible speakers and grow their email list by being exposed to the speakers' audiences. The host also makes money from the sales of the All Access Pass and anything extra they might want to offer.No one is getting the short end of the stick - everyone who participates in the summit gets something out of it. All in all, a summit is a great way to build rapport with other speakers and with your audience and to convert people into customers.Behind the scenes of organising a summitFifi says that organising her first summit felt daunting, especially when she realised how many tasks were needed. But her biggest barrier was the idea of interviewing speakers, as she'd never done that before. The speakers she wanted to invite were respected in the industry and had made a name for themselves - she almost felt there was a status gap there. And at first, that stopped Fifi from approaching people.But during the lockdown, Fifi decided to go ahead and organise her first summit - everyone was online, so it felt like the perfect opportunity to reach people. As an introvert, the idea of connecting with people, managing new tasks, and promoting the event felt like a lot. There's a huge amount of work involved, so you need to be prepared for it. But it's also possible to find ways that work with your energy and personality. It's about working strategically in a way that works for you.Running a summit for the first time requires the most amount of work because you need to set everything up from scratch. You're building the foundations of something new. But once that's done, it becomes an asset for your business, and you can build on top of those initial foundations.Summits are now automated in our system - every year before we roll one out, we familiarise ourselves with the sequence and tasks and update the copy (dates, speakers, etc.) but the foundations are already there. Every time you re-run your summit, you can tweak it, improve it, and add nuances to it. The idea is to start with the best you can do at the time and then add to that year on year.5 strategies for a successful summitHere are five recommendations from Fifi to make sure your first (or next) summit is a success.1. Give yourself at least 90 days to plan and organise your summitYou need at least 90 days to reach out to the speakers and give them enough time to add the event to their promotional calendar and a

How can you make your email marketing more effective? How do you sell more? By using buyer psychology in your email marketing.We're Kennedy and Carrie, and we're sharing all the good stuff about that.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (1:25) Share stories. (7:58) Address people as if they're already your customers. (11:05) Tell people what to do next. (13:55) Share social proof. (19:34) Use scarcity and urgency. (25:23) Join The Email Hero Blueprint. (25:58) Subject line of the week.Useful Episode ResourcesRelated episodesHow to Do Deadlines Well and Ethically.EVERYTHING You Need To Know About Email Marketing And Storytelling To Write Emails That Sell Like Crazy.Comedian’s Secrets to Storytelling – With Kevin Rogers.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to use buyer psychology in email marketing) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how?We're Kennedy and Carrie, and we're sharing the little things you can do to make your email marketing less boring.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (3:05) Make everyday life sound interesting. (4:35) Take people on a journey with you. (10:27) Stay relevant to your audience. (13:37) Deliver value (and selling is value!) (17:37) Send emails using your name (not your company's). (18:41) Show up regularly and don't shy away from expressing opinions. (22:37) Tell stories (and start from the action). (26:16) Join The Email Hero Blueprint.(26:33) Subject line of the week.Useful Episode ResourcesRelated episodesEVERYTHING You Need To Know About Email Marketing And Storytelling To Write Emails That Sell Like Crazy.Email Marketing Success: How Isabelle Lesschaeve Made An Extra $10,000 With Our Paparazzi Flash Sale Campaign.Tap Into The Mind-Blowing Power Of Familiarity Exposure Psychology In Your Emails To Boost Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to write better emails that aren't boring) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn't work, but they absolutely do!We're Kennedy and Carrie, and the things we're going to share might surprise you. But trust us, they work!Ready to get all the good stuff?SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (2:42) 1. Send more emails. (5:09) 2. Include one clear call to action in all your emails. (8:06) 3. Talk about yourself. (16:23) 4. Stop using benefit-driven subject lines. (17:53) 5. Send emails that 'divide' your audience. (26:20) 6. Share complaints or negative reviews. (30:00) 7. Send 'ugly' emails. (31:49) Join The Email Hero Blueprint. (32:17) Subject line of the week.Useful Episode ResourcesRelated episodesTurn Problems into Opportunities – Convert Haters into Sales with Laura Belgray from The Talking Shrimp.The Truth About All The Surprising Things That REALLY Impact Your Email Deliverability.Perfect Timing? What’s The BEST Time To Send An Email For Maximum Impact?FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the 7 BEST email marketing strategies that shouldn't work but absolutely do) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

How and why should you create an email marketing strategy plan? What are the pros and cons? What can planning help you achieve in your business?We're Kennedy and Carrie, and you're about to find out how planning your email marketing activities can be super simple and effective.Ready?SOME EPISODE HIGHLIGHTS: (0:32) Want to carry on with the conversation? Join our FREE Facebook group. (3:23) How do you create an email marketing strategy? (6:23) Why is having an email marketing strategy effective? (9:55) What to look out for when building your email marketing strategy. (14:07) Why plan your strategy quarterly. (18:25) What if you only have ONE product?  (23:31) Think of your subscribers as 3 separate segments. (26:23) Link your promotions to your financial goals. (29:21) Join The Email Hero Blueprint. (29:46) Subject line of the week.Useful Episode ResourcesRelated episodesThe 7 Proven And Essential Email Campaigns To Add To Your Marketing Strategy And Elevate Your Business.Mistakes You’re Making With Your Email Marketing Automation Strategy.7 New Ideas To Build Your Email List In 2024 (With Extra Tips!)FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie? You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to build an impactful email marketing strategy plan) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes?We're Kennedy and Carrie, and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results.Ready?SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (2:21) What is 'email deliverability'? (5:06) The technical things that impact your email deliverability. (7:40) Using too many images. (9:49) More reasons for not using too many images in your emails. (13:55) Having little or no engagement with your emails. (16:26) Using 'spammy' words. (21:00) What can you do to improve your email deliverability? (23:03) Keep your list clean.(24:57) Subject line of the week.Useful Episode ResourcesRelated episodesStop Landing In The Spam Folder & Immediately Skyrocket Your Email Deliverability – With Brian Minick.Master Your Metrics – Unleashing The Power Of Email Marketing Analytics.How To Create THE Most Successful Re-Engagement Email Campaign (And Smash Your Sales Targets).FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie? You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the things that impact your email deliverability) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Want to hear a story about fantastic email marketing success? Isabelle Lesschaeve holds a full-time job as a scientist but also runs a side hustle passion business as a wine-tasting coach. By leveraging email marketing and implementing our Paparazzi flash sale campaign, Isabelle made an extra $10,000.We're Kennedy and Carrie, and you're about to meet Isabelle (with her beautiful French accent) and find out all the good stuff!SOME EPISODE HIGHLIGHTS: (0:48) Want to carry on with the conversation? Join our FREE Facebook group. (2:08) Who is our client Isabelle Lesschaeve? (4:28) How does Isabelle work with her clients? (6:33) When did Isabelle first get started with email marketing? (7:55) What was Isabelle's biggest barrier to using email marketing? (10:06) What was the first change Isabelle made when she joined our programme? (15:55) What results did Isabelle get from her email marketing? (19:23) What's changed for Isabelle since joining our programme? (23:20) What ONE action does Isabelle recommend people take?(24:42) Subject lines of the week.Useful Episode ResourcesRelated episodesHow Our Client Lucas Reuterstig Saved His Business By Implementing Just Two Of Our Awesome Email Marketing Campaigns.How April McMurtrey Increased Her Revenue By 400% In Just One Year – A Case Study.And How Cheryl Hatch Increased Her Membership Conversion Rate By 84% With Just Two Email Campaigns – A Case Study.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie? You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about our client Isabelle's email marketing success) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place?We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have.Ready to take notes? (And, most importantly, take action?)SOME EPISODE HIGHLIGHTS: (0:38) Want to carry on with the conversation? Join our FREE Facebook group. (3:04) Take action - build one campaign at a time. (5:07) Why are campaigns with multiple emails more effective? (12:40) 1. A delivery sequence. (15:40) 2. A welcome sequence. (19:23) 3. A direct sales sequence. (22:37) 4. A content-led sequence. (27:57) 5. An objection handling sequence. (33:19) 6. A risk reversal sequence. (34:20) 7. A subscriber engagement sequence. (39:01) Subject lines of the week.Useful Episode ResourcesRelated episodesTemplate For Email Marketing Campaigns.How To Run A Smashing Flash Sale With One of The Best Email Marketing Campaigns In The World.Perfect Timing? What’s The BEST Time To Send An Email For Maximum Impact?FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie? You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the 7 email campaign examples you must have in your business) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

What are the best ways to build an email list in 2024? What strategies are still relevant? Want to know what's working and what isn't?We're Kennedy and Carrie, and you're about to get a truckload of value from this episode.Guaranteed.Ready to take action and get some awesome results?Let's do this!SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (1:38) Be a guest expert on other people's podcasts. (16:00) Speak in other people's memberships and paid groups. (21:17) Speak at live events. (29:23) Leverage your social media channels. (31:03) Ask people to click on the link in your bio. (36:18) Leverage a free Facebook group. (42:03) Leverage 'swaps' and affiliates. (51:49) Join The Email Hero Blueprint. (53:36) Subject lines of the week.Useful Episode ResourcesRelated episodesLanding Pages For Lead Generation – How To Create The Most AMAZING Landing Pages To Attract More Subscribers To Your Email List.How to Grow your Email List When You Have Less Than 10k Instagram Followers, Helen Perry spills all.How To Grow Your Email List Using Facebook Pages (Without Ads) – Rachel Miller Moolah Style!FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie? You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the best ways to build your email list in 2024) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

What's the best time to send an email? It's the multimillion-dollar question we always get asked. But is there a specific time? Does when you send an email matter?We're Kennedy and Carrie, and you're about to find out the truth about this...Ready?SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (2:17) Is there a universal 'best time' to send an email? (6:03) The best time to send an email depends on your email list. (7:40) Why you shouldn't rely on open rates. (11:35) The best time to send an email is when you'll send that email. (16:14) Know your audience. (17:52) Create email automations. (21:05) So when's the best time to send an email? (23:23) Join The Email Hero Blueprint. (23:51) Subject line of the week.Useful Episode ResourcesRelated episodesHow To Increase Your Open Rates (They’re Wrong But…)Practical Ways To Increase The Average Click-Through Rate In Your Email Marketing.Master Your Metrics – Unleashing The Power Of Email Marketing Analytics.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and get your readers to click and buy, here's how. This is a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab it for FREE here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your subscribers into customers (within 60 days). If that's you, then grab The Email Hero Blueprint.This is (hands down) the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie? You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the best time to send an email) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you fill your working days with if you don't spend time on email marketing? We'd love to know!

Can you use an email marketing waitlist for your next big launch? Maybe you have a membership or a course and want to generate excitement, curiosity, and demand. Can a waitlist help you do that? Also, how do you keep people on your waitlist warm? How long should you run a waitlist for, and how often should you contact people on it? We answer all these questions and much more...Are you ready to get all the good stuff?Let's go!SOME EPISODE HIGHLIGHTS: (0:08) Grab our amazing resource Click Tricks totally for FREE!(4:18) Should you have a waitlist for your membership or course?(11:17) When should you use a waitlist?(14:08) How do you get people on your waitlist?(15:22) Where possible, reward people instantly! (17:50) How we use waitlists in our business?(21:18) Give people a genuine reason to join your waitlist.(22:52) How do you keep people on your waitlist warm?(30:07) What's the dual reality principle?(32:47) Subject lines of the week.[podcast_subscribe id="7224"]Should you have a waitlist for your membership or course? Between the two of us, we’ve had experience selling courses and memberships for years, both with our current and previous businesses. And one of the strategies that go with opening the doors to your new product is having a waitlist. Do you absolutely need to have one? Unless your membership or course is capped in terms of the number of people who can join, we don’t think a waitlist is strictly necessary.A waitlist helps you create demand in advance, which is why we use this strategy as a key component of a couple of the email marketing campaigns we teach. It can be a useful tool to gauge an interest. Is your audience interested in your upcoming product? By joining a waitlist, people make a micro commitment – they're deciding they want to find out more about something you're about to offer.Plus, if you’re new to the world of online memberships and courses and aren’t sure whether something will sell, a waitlist is a low-barrier entryway to help you figure that out. Once you develop more experience, you’ll develop a level of confidence and awareness of what’s likely to work. But if you’re just starting, you can build this awareness with a waitlist.Where will you talk about your waitlist?Should you talk about your launch only to the people on your waitlist? Absolutely not! If you're only marketing to your waitlist and not the rest of your audience, you’re leaving money on the table. Because there will be people on your email list who would never sign up for a waitlist. And yet, they might be interested when they see your sales page. You also need to think about what advantage you'll give to the people on your waitlist. Why are they on the waitlist in the first place? Will you give them early access? Does the waitlist serve a real purpose or are you just “dressing something up in marketing”?A great place to promote your waitlist (and your upcoming launch) is on your social media. If you have a podcast or an active social channel, you can start talking about your membership or course a couple of weeks before you open the doors. Start inviting people to jump on your waitlist - it's a great call to action and a good way of attracting those with a level of intent into your world.When should you use a waitlist?We have a waitlist for our Email Engine Accelerator, which is a capped programme. We can only take a small number of people each time we run it (three times a year), and demand is high because people get results. So when we talk about it, our customers want to know when the next intake is. We have a good reason to ask people externally (on our podcast, for example) to join our waitlist to be informed about the next opening.Before you decide to start a waitlist though, you should think about what you'll do after the launch. Because you can't suddenly take people from your waitlist and start sending them daily emails as part of your email marketing. If you want to do that, you have to frame that transition first. You can even sell them something else if the product they joined the waitlist for isn't available anymore or they didn't buy. But you have to tell them that's what you're going to do - you have to salvage that relationship first. A way to do that is via a welcome sequence. Ours is called the Get to Know You sequence, and it's a 4-part campaign that can act as a bridge for people who transition from a waitlist we created onto our daily emails. What is a waitlist good for?A waitlist can give you an idea of demand and a sense of confidence. When you ask people to join a waitlist to be informed about a product you're about to launch (and they do), it tells you they're interested and that you have a viable product.Plus, a waitlist gives something importance - it elevates it. It tells others that what you have is important and exclusive. It means you have a bunch of people who've raised their hands and expressed an interest. And the next time you launch something,

We always say email marketing can help you make more sales, more predictably, and in less time. But you shouldn't just take our word for it - that's why we regularly share email marketing success stories from our amazing students. Our client Lucas Reuterstig is one of them. After joining our programme and implementing just two of our email marketing campaigns, he saved his business, and his calendar got fully booked for 3 weeks!Want to know how he did that?  Let's find out! SOME EPISODE HIGHLIGHTS: (0:15) Join our FREE Facebook group.(3:32) Who is Lucas Reuterstig?(6:02) When did Lucas get started with email marketing?(7:57) What was the first thing Lucas did when he joined our programme?(10:41) How does Lucas feel about his email marketing now?(13:01) What's the plan for Lucas's email marketing going forward?(15:29) What's the one action that made all the difference?(17:13) Would you like to hear more from Lucas? (And get a special offer?)(18:44) Subject lines of the week.[podcast_subscribe id="7224"]Who is Lucas Reuterstig?Lucas runs a programme (and a podcast) called Presenter Mastery, which is a communication training program that delivers:​Confidence, so you know what to say and when, and your message becomes clear and engaging. ​Delivery, i.e. the scientific skills that make your audience listen.​And content, so you can learn to use storytelling in your presentation to increase anticipation, excitement, and buy-in.In their business, Lucas and his team analyse s a person's presentation style and create an individualised plan for development. They also deliver weekly calls, live training, and coaching to their community of students.  When did Lucas get started with email marketing?Lucas has worked with David Phillips (a public speaker for 25 years) since 2020. When they launched their first platform for communication training, they didn’t use email marketing at all. However in 2022, with a better understanding of sales funnels, they discovered another way of selling online. This was when they created the Presenter Mastery Programme, and while they knew email marketing would play a part in their business, they didn't yet know what kind of emails to send out. At first, they'd only use emails as reminders for any events they had coming up. Then in February 2023, they decided to make a change - they wanted their email marketing to have meaning and to be 'spot on'. This is when Lucas found our podcast and then decided to join our programme. What was the first thing Lucas did when he joined our programme?Lucas joined our programme (The Email Marketing Hero Blueprint) for a specific reason - he wanted access to our email marketing templates. So the first thing he did when he came into our world was to implement our Paparazzi campaign, which is our flash sale campaign.Immediately, Lucas found that our campaign was producing results, so in May 2023 he also implemented our webinar sequence to bring people to his live events and then offer coaching calls at the back of those.And do you know what happened? Lucas and his team sold out on all their spots - their coaching calendars were fully booked for 3 weeks! And at that point, Lucas had to do the unthinkable and shut off the rest of the campaign! That's until his team came up with the idea of selling other courses they had. Phew - more sales incoming.  In a nutshell, the combination of the two email campaigns that Lucas tailored to his business and implemented was so successful that he's been using them ever since. How does Lucas feel about his email marketing now?Lucas and his team had the best month in their business in January 2024. And the difference to how he felt before is night and day, he said. He no longer feels like the stressed-out, hustling entrepreneur. Now, Lucas can plan what’s coming ahead because there’s predictability in the business. And that’s thanks to having email marketing in place.Lucas and his team are comfortable knowing that email marketing makes everything work. If you already have performing ads that lead to a great webinar (like Lucas had) but don’t remind anyone about it, no one’s going to show up! Email helps reiterate what’s happening and tells people why they should take action. Without email, nothing happens!Email marketing has become a crucial part of everything Lucas and his team do in the business. And that's no surprise. Because email marketing supports the things you're doing in your business by amplifying what already works and making it more effective.Lucas and his team now have a system that works, and they want to scale it. In fact, because of how successful the company is, Lucas has hired the services of our agency to bring more momentum to everything they do. And the priority is to build their email engine.What’s the plan for Lucas's email marketing going forward?Lucas believes he and his team have been lagging with their daily strategy, as they’ve only been s

What's a good click-through rate? How can you drive a click-through rate increase in your email marketing? Is it possible? Why does it even matter? Let's find out the answers to these questions - and more!SOME EPISODE HIGHLIGHTS: (0:11) Grab our amazing resource Click Tricks totally for FREE!(4:29) Why is your click-through rate an important metric in your email marketing?(11:33) What is the average click-through rate in your industry?(14:30) Click-through rate average and daily emails.(20:20) Techniques to improve your click-through rate.(25:06) Segment your audience. (27:50) Create a promotional strategy.(30:14) Aim to trigger different emotions.(31:59) Create calls to action that stand out.(35:23) Keep your list clean.(38:00) Subject lines of the week.[podcast_subscribe id="7224"]Why is your click-through rate an important metric in email marketing? For several reasons, click-through rates are now more important than they’ve ever been. First of all, when someone clicks on the links in your emails, it gives them the ability to get to a page where they can find out more about how to put money in your pocket. Sure - sometimes you'll send them to a page where they can register for something (rather than buying). But these are the exceptions to the rule. The second reason why click-through rates matter is that, as time goes on, engagement shows Gmail and all the other platforms that your emails are important to people. It tells them they're of good quality and relevant. This is why we built a specific re-engagement campaign to keep people engaged - it's called the LOL Revival campaign and is available inside our programme.Engagement is key. You have to determine whether someone is super engaged or has disengaged with your emails. Clicking on the links in our emails is a clear indicator they are, indeed, engaged. Technically, replying and forwarding your emails are better ways of engaging, but it’s hard to get people to do that regularly. So aiming for clicks is what you should do. Click-through rates and segmentationAnother reason why clicks are important is that they allow you to understand what each subscriber is interested in. You'll start to notice that every time you send an email about a certain topic and with a specific angle, some people will click on the links in those emails. But they might never engage with other angles. Why? Because different things work for different people. And monitoring those clicks is great for segmentation.Be careful with segmentation, though. Don’t get too carried away by adding tags that are too specific. Try not to get too tag-happy, and only allocate tags that you’re going to use. Make sure you use clear links so that when people click on them, you know they're interested in a particular topic. So, for example, if you’re including a link that points to a resource about building your email list, make sure the link is something like “check out my list building course”. It shows a clear interest in that topic.A great use of segmentation with link clicking is what we call a link pool. We use this in one of our campaigns, where we ask people to vote on what they're more interested in. This allows you to segment your subscribers efficiently because what they click on shows a higher level of intent. What is the average click-through rate in your industry? Average click-through rates can vary massively. Just like open rates and other kinds of engagement metrics, they are going to change over time and depend on what you're doing. First of all, click-through rates depend on how many opportunities you give someone to click on your links. If you’re only sending one email a week, and you only have one link in there, you're not giving people a lot of chances. But if you email your list 7 days a week, and you have at least one link in your emails (plus a bunch of other ones in your Super Signature), you’re giving someone plenty of opportunities to click on your links.Also, when someone joins your list, you’re at the top of their consciousness. You can take advantage of the recency bias because you’re the most recent thing they’ve engaged with. Right now, they know your name. And for the first 60 days, you’re going to get the best open and click-through rates of your entire relationship with a subscriber. After that, those rates are going to reduce, especially if you’re continually sending people to the same product, which we call a robot offer. That's why for the first 60 days, we send people to different offers using our SCORE email engine. If by the end of that period, they haven’t bought, we know they had the best opportunity to do so. Throughout the various campaigns we send in this time, we talk about the same offer from different perspectives and in different ways. The offer is cloaked behind different bits of content, and our click-through rates are quite high – around 10-15%. They're higher than the industry averages because we prese

What is familiarity exposure? Also referred to as mere exposure, there's a whole stack of theories around how the psychology of familiarity in marketing works and can help you make more sales. That's right. Become a 'household brand', and more people will buy from you.Want to know how it all works?Let's find out.SOME EPISODE HIGHLIGHTS: (0:19) Grab our amazing resource Click Tricks totally for FREE!(3:18) What is familiarity exposure?(10:45) Refer to things that your audience is familiar with.(14:45) Always build familiarity with you, your brand, and what you do.(21:19) How can you apply familiarity in your marketing?(23:10) Email marketing campaigns that use familiarity.(24:45) Don't make the mistake of offering discounts upfront!(27:08) How to start using familiarity in your email marketing right now.(29:11) Join The Email Hero Blueprint.(29:45) Subject line of the week.[podcast_subscribe id="7224"]What is familiarity exposure?The idea is quite simple - we all understand it and have experience with it. Psychologically, you can increase the likelihood of people buying from you when something feels familiar to them. So if you feel like you've heard of something before, or know a particular name from somewhere (i.e. you have a feeling of vague familiarity), you’re more likely to buy.That’s why people tend to buy household famous brands, even when they’re more expensive. For a lot of products, you could buy the cheaper equivalent, and it might taste, work, or be much the same. But we pick the branded product we know (even for a higher price) because we trust that familiarity.It’s a bit like going to a restaurant and choosing a dish from the menu that you already know you’re going to like because you’ve had it before (either there or elsewhere). We like our home comforts. We like the feeling of something familiar and comfortable. It doesn’t matter how adventure-prone or how excitable you are (or aren't) – we all find it easier to choose something we’re familiar with. Because familiarity is comforting. And that's why familiarity is baked into pretty much everything we do - email marketing and more. So how can you apply this concept of familiarity exposure in your marketing? Refer to things that your audience is familiar withOne of the things you can do is to use references in your marketing that your audience is familiar with. For example, for a while, everyone was using famous GIFs from Friends or other popular shows. And it worked because people are familiar with that type of content. Using Friends' references is a safe bet with most demographics. Kennedy isn’t a big Friends fan, but if someone sent him an email with a sofa in the subject line and the word “Pivot”, he'd still get the reference. That subject line would come pre-loaded with a lot of content – whether you love Friends or hate it, you’d know what it's referring to. And you'd probably want to know what the email is about.You won't be sending famous GIFs, memes, or references all the time, but if you email frequently and regularly, you have plenty of opportunities to do so. And when you use things in your marketing that feel familiar, you immediately activate the psychology that sits underneath your words.Always build familiarity with you, your brand, and what you doAnother way to use this concept of familiarity is to build trust with your audience by exposing them to you and your brand. This is why celebrities can easily branch out into other products, such as perfumes or clothing ranges. Because we’re all familiar with their name and brand in the first place.It's also why you have to show up regularly in people’s inboxes to build a relationship with your subscribers. It creates that sense of familiarity. When people think of us or what we do, for example, they probably expect it to be quite funny, cheeky, edgy, and a bit sweary, but also practical, and cut-through-the-bullshit. That’s our brand – it's what we’re all about. But if we showed up offering something super formal at a corporate event, that wouldn’t work as well for our brand.This is why, when we launched our mastermind Level Up, a few years ago, we sold out two intakes without doing any marketing. We simply told people inside our audience that we were launching this mastermind, and it's all it took to sell it. Because the people who already know us and our style and like learning from us, already knew they’d have a great experience. They already trusted our brand and wanted to join in. And we were only able to do that because of this concept of familiarity.How can you apply familiarity in your marketing?One way to build this feeling of familiarity is to involve your subscribers in the creation or building process of your products or services. For example, if you're putting together a new programme, you could ask your audience to chip in and help you come up with a name for it. Or maybe they could vote on the logo or artwork for it. We did this for the original cover

Do you collect testimonials in your business? What's the best way to show customer transformations in your email marketing? Can the success stories and case studies of your customers help you convert more of the people on your email list? If you want to learn an easy way to go beyond your regular, commoner-garden testimonial, this is the place to be. Let's go get the secret sauce! SOME EPISODE HIGHLIGHTS: (0:14) Grab our amazing resource Click Tricks totally for FREE!(3:33) What's the big deal about customer transformations?(5:24) The power of social proof on potential buyers.(10:19) Show people that something is good.(13:41) The importance of the before-and-after story.(17:14) Create a way to capture customer wins.(20:08) How do you collect great customer stories?(28:15) Genuinely build you your customers and their stories.(29:48) Success stories help others buy.(33:16) Subject lines of the week.[podcast_subscribe id="7224"]What's the big deal about customer transformations? Everyone in marketing talks about the fact you need to have social proof and testimonials. And it's true - you have to talk about the results you get for people. Of course, never get yourself into any hot water here. Everything you say has to be true, so you have to be careful not to use stories that imply, suggest, or outwardly state that people have had success from working with you if you can’t back that up. Whatever you say, write, or put out there, has to be a true claim that you can prove. Don’t be naughty!The power of social proof on potential buyersBut why is it so important to share the stories of people who have experienced success with you? You have to tell others (especially potential buyers) about the transformations - about how you took someone from point A to point B and how you got them an outcome. That's powerful. And it's something you don't want to forget in favour of just sharing the facts about your product or service. For example, Rob’s parents just bought a car, and the salesman who sold them the car asked for a nice testimonial. Before they wrote the review, Rob and his parents had a look at existing ones already out there. And they all said that the salespeople were lovely, friendly, and helpful. And that’s all great. But none of these testimonials were anything transformative! We don’t think they helped the dealership much.So what Rob and his parents did instead was to point out how their life was transformed as a result of buying a car from that place. You have to go beyond the testimonial and focus on the transformation. And for a car, that could have to do with the feelings of increased safety, certainty, confidence, or status, for example.If people read about us that we’re fun to learn from, for example, it's great. But people don’t necessarily buy programmes to have fun while they learn! They primarily want to know they’ll get the results they’re looking for. While having a good experience in the process is important, people care about the outcome. Show people that something’s goodDon't just tell people that something’s good - show them. Of course, you want to appeal to the conscious, logical side of people's brains too. So tell them what they're going to get (i.e. the deliverables). But then also show them how what you’re giving them is going to resonate.The most powerful part of using transformational stories as social proof in your marketing is that they turn facts into emotion. It’s hard for humans to buy from just facts – we have to initially get interested because of an emotion, curiosity, or excitement. As marketers, we need to offer the logic too, but the point is that you can't argue with how someone else feels about something. You can’t say that you believe something works (or doesn’t work) based on another person expressing how they feel. Because you can’t argue with their feelings!Over the years, we’ve had several students come to our show and share their transformational stories. And it’s a powerful thing to do because you get to hear directly from a person. It’s not just us telling you what’s in our programme. You get to hear what the person was struggling with, and you might identify with their struggle. When you hear the story directly from someone who's gone through it, you can see they've been exactly where you are now (or even in a worse-off position than you). The importance of the before-and-after storyThis is why the "before" picture is important – and we don’t mean that just in the visual sense. Always tell the "before" story. In the world of email marketing, you might be struggling to get people on your email list for the first time, for example. So when you hear someone else talking about what they tried or why it was so difficult for them, suddenly you can relate. Facts become emotional.And the more facts you share, the more you give people things they can latch on to, relate to, or identify with. Maybe you also have the problem of not know

Want to find out how to immediately supercharge your email marketing copywriting? Then let's find out about the Rule of One. This isn’t just a technique you can use in your email writing. You can use it across any kind of writing you do for your business – sales pages, sales videos… everywhere! And it will massively improve your conversion.Ready to learn how to apply it? Let's go!SOME EPISODE HIGHLIGHTS: (0:25)  Grab our amazing resource Click Tricks totally for FREE!(4:21) What is the Rule of One in copywriting?(7:19) Use the same call to action across a whole email campaign. (9:18) Send people to landing pages where they can only make ONE choice.(11:26) Write your emails to ONE reader.(12:24) Give people ONE call to action (per email).(14:25) The benefits of stacking your email marketing campaigns.(15:54) Tap into the power of storytelling.(18:07) Your Super Signature is the exception to the rule! (21:03) Subject lines of the week.[podcast_subscribe id="7224"]What is the Rule of One in copywriting? Whenever somebody writes copy for us (yes, we do hire copywriters because we're not professional copywriters ourselves), the one piece of suggestion we always give is to focus on the one idea we're trying to convey. What’s the one thing we want to say? Every time you put out any type of communication (an email, a headline, the opening of a sales video, etc.) you want to talk about one idea.Equally, when it comes to email marketing, every email you send should talk about one theme. If you're sending an email about risk, the whole email needs to be about that. You don’t want to add social proof to that email – that’s a different theme for another day.And if you're only talking about one thing, you’re probably also going to use one single story. Unless you have a few stories that demonstrate that one thing you’re talking about. And you do this because otherwise, people’s brains get overwhelmed.So let's get into the specifics of this...Use the same call to action across a whole email campaignThe Rule of One applies to individual emails but also to email campaigns. We often pick one call to action and effectively use that across an entire email campaign. If we’re running the Bribe campaign, for example (where we tell people that if they buy one thing they’ll get something else for free), every email we send as part of that sequence is going to have the same call to action. We lead people to that one action by using different hooks, angles, and stories in the individual emails we send as part of that campaign. Why do this? Because when you say too many things at once, people get confused and overwhelmed and end up not making decisions. The more directions you send people in, the more confused they’re likely to get.Send people to landing pages where they can only make ONE choiceWhen we send someone to a landing page, we want them to only have one thing they can do on there. And that’s to click and buy or click an opt-in. There’s only one call to action on that page.If you’re sending someone to a landing page to opt in for something, but you also have your blog and other items under the navigation menu, you’re giving people lots of choices and other things they could do. So they’re not going to opt in! Instead, direct people to one thing and one thing only so you don't lose their attention. Because confused brains do nothing! You want to create one singular narrative. Your job is to build a belief, which may start with a story that leads to a theme and some kind of lesson. Then you want to tell people the one thing they should go and do. Remember that people are looking for help – they’re not qualified to know what action to take. That’s what they’ve come to you! So you need to help them take action or make a choice. You’re the one who’s qualified to tell them what to do to get the outcome they desire. Write your emails to ONE readerThe Rule of One also applies to the way you send your emails. You want to address your emails to one reader rather than a ‘collective’, saying something along the lines of “Hi guys”. Imagine writing to one person and that person only.When you do that, suddenly your email doesn’t sound like a marketing, corporate one. Instead, it sounds personal - something you'd send to someone you have a deeper relationship with. And when you deepen the relationships with your subscribers, you’re better able to influence them. You get to take them on a journey with you and feel things - experience emotions. And as a result, you get them to take action. Give people ONE call to action (per email) Always address just one topic (one theme) in your emails and be clear on the one action you want people to take. Don’t give them plenty of choices because they won’t know what decision to make. Instead, tell them about the best action they can take so they can move on to the next step in their journey with you. That’s what each email you send does – it moves peo

Want to know how our friend Natalie Ellis from Boss Babe ran a super successful flash sale Black Friday campaign using a combination of social media chatbots and our email marketing campaigns? If right now you're thinking that Black Friday is far away, just know that this strategy can work for any other holiday or promotion you decide to run throughout the year. It’s something you can rinse and repeat for anything that isn’t a big launch in your business. It doesn't require creating any new content, and if Natalie's story is anything to go by, it'll also be quicker and more profitable than anything you've ever done. Shall we get into the good stuff? SOME EPISODE HIGHLIGHTS: (0:09) Join our FREE Facebook group.(2:43) Did Natalie really sell something to Richard Branson?(4:08) What did Natalie's Black Friday promotion look like?(6:55) What was Natalie's strategy with her Black Friday promotion?(9:11) How did Natalie implement our Black Friday email campaign?(12:49) When did Natalie start to promote her offer?(15:06) Why tell people what the offer is about (in advance).(17:30) How did Natalie keep her audience warm?(19:21) How to replicate Natalie's success with her flash sale Black Friday campaign.(27:13) Subject lines of the week.[podcast_subscribe id="7224"]What did Natalie’s Black Friday promotion look like?Natalie’s main focus is her membership. While she has different levels to it, at the moment, you can only join annually for $997. But for her Black Friday/Cyber Monday promotion, Natalie opened the doors for people to join monthly at $97. Or, if they were already inside the membership, she offered a 50% off annual upgrade. She also had something for existing annual members, which was the chance to buy an additional bundle.You can see here that Natalie created a segmented offer with the different types of people in her audience in mind. She put together different things for non-members, monthly members, and annual members that made them all feel seen and supported. It’s also worth pointing out that Natalie didn’t create anything new content for this promotion. Even with the bundle she offered her annual members, she put together existing content.What we think Natalie did brilliantly here is to target the most profitable segment of her list - her existing customers. We see a lot of people putting together flash sales or promotions and ignoring the people who are already paying them money! So if you’re putting together an offer, what can you sell to your most profitable customers? These are the people who are going to pay you the most per head.What was Natalie's strategy with her Black Friday promotion?One of the biggest ways Natalie markets her products in the front end is through social media - mainly with reels on Instagram. She asks people to comment and then puts them through a sequence in their DMs. This is similar to an email sequence, but instead of being via email, it’s through people’s DMs, where the open rate is super high at about 90%.So what Natalie and her team did for Black Friday was to combine their chatbot strategy with an email marketing strategy. For this promotion, Natalie wanted something that felt easy and fun, so she set out to make Black Friday her biggest and most fun mini-launch of the year. And something she'd never done in the past was to use an email campaign template. For the first time in her business, she decided to grab our Black Friday/Cyber Monday campaign, and (in her own words), she said the result was freaking phenomenal and incredibly successful!How did Natalie implement our Black Friday email campaign?A couple of weeks before Black Friday, Natalie started creating some hype through her Instagram reels. She specifically targeted this content to the segments of her audience who were already interested (i.e. warm leads who had an awareness of her offer). This wasn't for the cold audience out there, as, Natalie said, people who don't know you don't pay attention. She created a trailer to tell people that something was coming on Black Friday and asked them to join her waiting list about the offer.She then popped into their DMs and asked people to share their ‘status’. Were they a member? Were they a monthly or annual member? Or were they not a member? And then Natalie asked for their email address. So inside her mini-chat, she created three different segments. In the space of a couple of hours, her team then scheduled the posts that people would get sent on Friday, Saturday, Sunday, and Monday, and she started making sales from the people who were on the waitlist and her email list as a whole. She took our Black Friday email campaign template and plugged in all her copy.Creating a separate page for the flash saleSomething we suggest in our template is to have a flash sale-specific page with a video explaining what’s coming and what the offer is. This is something Natalie loved and hadn’t done before. She'd normally use longer pages, but for this

What's the latest in the email marketing world? Let's find out about the email marketing trends for 2024 and beyond. What can we all do to make our emails work even better for our businesses?(And yes, we'll talk about AI, but probably in the way you expect us to). Ready to go? SOME EPISODE HIGHLIGHTS: (0:12) Join our FREE Facebook group.(4:57) Let's pay more attention to deliverability and verification.(7:35) The technical bits that are important for validation. (11:11) We need to focus on engagement with our list. (13:30) Put more emphasis on converting your subscribers into customers!(17:02) Use AI for analysis and to inform your decisions for list building. (20:27) Stand out by humanising your content.(24:02) Come and find out more inside The Email Hero Blueprint.(26:44) Subject lines of the week.[podcast_subscribe id="7224"]Let's pay more attention to deliverability and verificationIn 2024 and beyond, email deliverability is going to become more ‘problematic’. And verification is going to be more important than ever. These two elements go hand in hand. And we recommend you have all your ducks in a row to make sure your emails get into the inboxes of your subscribers.Email marketing platforms are tightening their belts around deliverability and engagement monitoring. They're doing this so we're not all building mammoth lists of people and bombarding them with emails whether they're reading them or not.Kennedy did a little experiment recently. He had a look at the emails he receives in his inbox and was amazed at how many big brand names whose emails he hasn’t opened for ages are still emailing him. These marketers aren't taking their list hygiene and verification as seriously as they should!The technical bits that are important for validation Now more than ever, you need to focus on validation. So make sure you set up your DNS SPF and DKIM records. If you’re not familiar with these, look for some simple tutorials on how to set them up. It’s a one-time job, and yes - it's boring. You can pay someone to do it for you if you want. But get it done because people need to know for sure that the person sending emails is who they say they are. And that’s why these measures are coming into force.A few years ago, anyone could have opened an account with an email marketing platform and pretended they were an ex-president of the US. No one would have batted an eyelid! But we now live in a world where people are being scammed left right and centre. So these measures exist to protect us all. You’ll have noticed how many scams you receive via text message compared to email. That's because the world of text messaging is still unverified. You can't just ignore validation because you know you’re a good, legitimate person who isn’t scamming anyone. So do that piece of work! It's similar to what's happening on social media. You can now pay a monthly fee to receive a blue tick and show you're a verified account. More people are choosing to do this because they’re genuinely finding that others are cloning their profiles!We need to focus on engagement with our listIf you’re a customer of ours, we give you all the resources when it comes to re-engagement campaigns and processes to make sure the people on your list are those who are paying attention to your emails. Don't end up with subscribers who haven’t looked at your stuff in years!We might even start tightening up the window of time that we allow people before we consider them disengaged. We'll then put them through our re-engagement campaign, and if they don't engage we remove them from our list. Permanently.If you’re a member of our programmes, as part of our monthly calls, we’re going to keep you up to date with the latest email marketing trends for 2024 and beyond. If things change in the email marketing world, we'll tell you!For example, when we started a few years ago, we would measure engagement based on open rates. At the time, that worked because they were fairly accurate. But now we measure engagement based on clicks. As always, we develop and respond to what’s working.  Put more emphasis on converting your subscribers!The next thing to consider when it comes to email marketing trends for 2024 is the cost of ads. A lot of us are building our lists using paid advertising on various channels. And you’ll notice that the cost of advertising is the highest it’s ever been! This means that the cost of getting new subscribers is going to increase. And the one skill we all need to master is our ability to monetise the subscribers on our email list.First of all, we need to build the skill of converting subscribers into paying customers for the first time. And then we also need to maximise how much we're able to earn from the subscribers on our list because if we’re paying more for each person we bring in, we have less time to make that money back. The marketers who are going to survive and win the ad game are those who manag

Should you take a break from emailing your subscribers during the festive period? And should you send something different in your New Year's emails?Whether you have or haven't taken a break from your email marketing over the last few weeks, here are some ideas you can use to get your subscribers excited about your business again (and buy from you).  Ready? SOME EPISODE HIGHLIGHTS: (0:13) Join our FREE Facebook group.(5:30) Should you take a break from your email marketing during the festive period?(8:30) Emails aren't just a sales tool.(12:20) New Year's emails aren't just about New Year's Resolutions!(15:10) What else can you do with your emails after New Year's?(17:52) Get people excited about your business.(20:18) Share your real-time experiences and stories.(22:27) Share lessons learnt and predictions in your emails.(24:00) Encourage people to take action and solve their problems.(26:52) Subject lines of the week.[podcast_subscribe id="7224"]Should you take a break from your email marketing during the festive period? We believe that your subscribers can choose to take a break from reading their emails over the festive period if they want to. If anyone decides they’re not going to check their emails during the holidays, that’s up to them. But we continue to email them – our email marketing doesn’t stop.Plus, if your business is B2C or B2b (i.e. business to small business), if people are anything like us, we check our emails on our phones, regardless of whether it’s Christmas Day or New Year’s Day. If you want something, you’ll probably buy it on those days too! So we don’t think it’s unusual for your subscribers to still check their emails during the festive period.And even if you’re B2B, and your subscribers use their company email address and you get an out-of-office from them, chances are they're still checking their emails from time to time. So we recommend that you don’t take a break. Instead, carry on with your email marketing during the festive period.Emails aren't just a sales toolWe see two reasons for that. The first one is that when our subscribers first join our list, they go through automated campaigns. And we wouldn't dream of pausing those. There’s no need, anyway. Because those automations are designed to make sales, even during the holiday period.The second reason is that our thing is to email people every day. If you promise your list you're going to email them every day, then you email them every day! There’s no special condition for Christmas Day or New Year's Day! You see, our emails aren’t just a sales tool. They are a way we show up in people's lives to build deep relationships with the people who want to hear from us. We’re building human-to-human connections between us and the person reading our emails. So we want to be able to wish someone a Merry Christmas in real time. That way, we can also talk about the challenges or opportunities that a particular time of year may bring.If you help people with something, you don’t suddenly stop during the holiday period. There may be additional things you can help with because of the holiday season. You can use this time of year to push people towards reflecting on what it is you do and help them through the new struggles that this time of year brings. Regardless of what market you’re in, there will be something that applies to you and what you do. People still need the knowledge and the inspiration regardless of the time of year.New Year's emails aren't just about New Year Resolutions!Also, in the New Year pretty much everyone’s talking about New Year’s resolutions. And we know that the percentage of people following through is very low. That’s often because the reason for starting a new habit is manufactured and not based on someone's personal motivation or need. We all get told it's the time of year when you’re supposed to pull up your socks, get your act together, and stop putting things off. But if that's the only reason why we set those resolutions in the first place, it's no wonder we don't stick to them.  So by all means, you can use New Year’s resolutions (or anything that’s happening in the New Year) as an anchor for your emails. Any holiday or celebration can act as a great, pre-existing hook for your emails - people are already aware of and familiar with them, and you don’t have to explain anything.But you don't have to buy into the whole New Year’s Resolutions hype if you don’t want to. You can apply an unusual angle to it and even play opposites while riding the wave of something that already exists.What else can you do with your emails after New Year’s?One of our favourite things to do in January is to take a behind-the-scenes tour of our business. People like finding out what’s going on. So you could share a sneak peek of what’s coming up over the next year. And that allows you to do a couple of things. The first is that you can pre-frame people for what to expect, get them excited, an

Do you track any email marketing metrics? How can you use your email marketing analytics to improve your email marketing?If this is a topic you've been avoiding, the great news is that looking at metrics, understanding them, and using them to your advantage isn't as hard as it might sound. Just collect the right data, and you'll be able to spot opportunities for improvement and growth. And yes, that means more money!So let's get into it. SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook group.(2:59) Why do email marketing analytics matter?(4:18) What email marketing metrics should you look at?(7:59) What can you do if your open rates are low?(11:55) The truth about your click-through rates.(13:25) How to increase your click-through rates?(20:51) What can you do when your conversion rate is low?(25:12) What can you do when your unsubscribe rate is high?(30:15) How can you use your email marketing analytics data?(32:44) Why you should always calculate your EPSPM.(35:46) Subject lines of the week.[podcast_subscribe id="7224"]Why do email marketing analytics matter? Email analytics help you figure out where the biggest levers and opportunities for your email marketing are. When you look at the right metrics, you can get more from your emails. Plus, the analytics you need to track and understand aren’t that complicated and can (mostly) be found inside your email marketing platform.You probably think that one of the biggest metrics we suggest you track is the growth of your email list. And while that’s something you should look at, other metrics will tell you whether you have a well-refined engine that’s working for you. By knowing which email campaigns are doing well, you'll find out where you have room for improvement.What email marketing metrics should you look at?Open ratesIf you find that one specific email in one of your campaigns has a zero open rate, you’ll want to look at that. As we always say, open rates aren’t reliable, as such. But they’re still a good indicator in comparison to each other.So if you see a surprisingly low open rate one day or on one specific email, you may want to investigate. Could it be the timing? Or the subject line? This matters because if no one opens an email, it means they haven’t seen the link to your offers. In other words, if no one opens your emails, you won't be able to influence your click-through rate. Click-through rateClick-through rates are shown as the percentage of people who’ve clicked on your links based on how many people you sent the email to.They used to be shown as a percentage of the people who opened the email, which isn't great and something systems have moved away from. This is because the way open rates are tracked is broken. So it’s best to look at the percentage of people who clicked on your links based on how many people you sent the emails to. Email platforms have switched to this method of tracking, so if you’ve recently seen your click-through rates drop through the floor, that’s probably why - the way they're being tracked has changed. But that's a good thing!Conversion rateAnother metric you want to track is your conversion rate. How many people took action as a result of you sending an email? When we talk about 'taking action', that could mean buying your product but also registering for a webinar, for example. It's about whatever action you're asking your subscribers to take in that email.Bounce rate and unsubscribe rateYou'll also want to track your bounce rate, which looks at how many email addresses weren't deliverable.And finally, you want to track your unsubscribe rate. Every time you send an email, some people will unsubscribe - that's just a fact. That’s the cost of your email marketing but also the reason why there should always be some kind of offer in every email you send. Tracking your email marketing analyticsIf you’re inside our membership The League, you’ll know we have a piece of training that takes you through how to track your email analytics in great detail. So once you set up any email campaign, you can take a look at the open rate, click-through rate, and conversion rate of each campaign and, overall, at the bounce rate and unsubscribe rate of your email marketing.This means you then have levers that you can start pulling on to improve your email marketing. So let's look at each metric in more detail.What can you do if your open rates are low?If you have a low open rate (10-30%) on one of the emails inside a campaign, it could be that the subject line needs tweaking. Otherwise, you should be looking at your engagement.A lot of our clients, when they first come into our world, may have massive email lists, but they'll tell us they've never done any engagement management. Once someone subscribes to their list, unless they leave of their own accord, no action is being taken by the list owner to keep an eye on who’s opening the emails, who’s clicking on the links, or who’s doing anything.Are you im

Is it possible to get awesome results from email marketing? Can email take your business from the brink of collapsing to amazing heights and success? Yes, it can. And we're getting to hear from one of our clients - the lovely April McMurtrey from Learn Reading, who's sharing how she increased her revenue by 400% in just ONE year! Pretty unbelievable, right?But it's true. Let's get the whole story from April! SOME EPISODE HIGHLIGHTS: (0:19) Join our FREE Facebook group.(2:51) Who is April McMurtrey?(5:07) When did April start using email marketing in her business?(6:42) What did April's email marketing look like when she first started?(7:54) What's the first change April made when she joined our world?(9:08) What happened when April started making changes to her email marketing?(12:55) How April got a 400% increase in sales in just 12 months.(14:32) How does April feel about her email marketing now?(16:46) What's ONE action April recommends people take when it comes to email marketing?(19:31) Subject line of the week.[podcast_subscribe id="7224"]Who is April McMurtrey?April is a Dyslexia and Reading Specialist who teaches struggling and dyslexic readers how to read. In a nutshell, April’s come up with a better, easier, and faster way of learning how to read. Isn't that overwhelmingly awesome?!After teaching reading for 30 years, April started her private practice as a reading specialist. She then got certified in dyslexia therapy and testing and went on to develop her programme after 25 years of experience in seeing what works and what doesn't. After creating her curriculum for dyslexic and struggling learners, she launched her business and programme (backed up by a lifetime of skill and expertise) in March 2020.When did April start using email marketing in her business?April started using email marketing about a year after she launched her business. She knew she wanted to do email marketing from the start, but we all know the learning curve at the beginning is quite steep. And April had no idea where to start. Like most, April is in business to help people – not to necessarily learn all the stuff that goes with running a business.When we asked her about her biggest barrier to getting started with email marketing, April told us she didn't know how to find someone who could help her learn. She had a lot of subscribers on her list but no idea what to do with them. April recognised the power of emails though. She could see all the professional-sounding and impressive emails landing in her inbox, and she knew the marketers who were sending those emails were following some sort of sequence to be able to sell. That's what April wanted to be able to do, too. But at the time, she just didn't know how. What did April’s email marketing look like when she first started?At the start of her email marketing journey, April would send an email once every couple of months just to tell her subscribers about any products she had for sale. People on April's list had no real idea who she was, and she's pretty sure a lot of them would unsubscribe as soon as they realised she was trying to sell to them. So her emails were sporadic, and she had no automation. What’s the first change April made when she joined our world?After spending some time trying to learn about email marketing through podcasts, April started binge-listening to ours. And that's what eventually led her to join our membership The League and start implementing our strategies.One of the first things she did was to send out daily emails. And that’s where everything changed for April. She discovered she loves the creative process of sending emails every day. She enjoys sharing what’s going on with her days and tying that into something she can teach people. Now, seeing the relationship with her audience build through daily emails is one of April’s favourite things to do.What happened when April started making changes to her email marketing? The first shift happened in April’s mindset. After joining our world, she felt she finally had the tools she’d been looking for and everything mapped out for her. She could see where she was, where she was going, and what she had to do to get there. And she was on fire with it!When April started implementing email sequences (such as our Overture campaign and our Getting to Know You sequence) things picked up for her. In particular, when April launched our Golden Cloak campaign, her sales went from trickling to skyrocketing. Finding her peopleThe combination of sending daily emails and automating a few campaigns gave April control. It filled that gap she felt she had in her business, and April discovered she loved communicating with her audience. Suddenly, because of all the emails, the subscribers on her list turned into her people – April became their reading teacher, and they started caring about her. And that was fun.Plus, because we always teach our students that you should give your

Is there a difference between B2B vs B2C email marketing? What works best? And can we take some of the best strategies from B2C and apply them to B2B?Let's have a big ol' email showdown and find out which type of email marketing wins!SOME EPISODE HIGHLIGHTS: (0:29) Grab our amazing resource Click Tricks totally for FREE!(3:23) What do we mean by B2B, B2b, and B2C?(6:50) The difference between B2B and B2C email marketing.(9:46) What about the different sales cycles between B2B and B2C?(12:13) Who is sending your emails?(16:06) How do people join your list?(19:33) What can B2B learn from B2C email marketing?(24:20) Subject line of the week.[podcast_subscribe id="7224"]What do we mean by B2B, B2b, and B2C? We believe there are three categories of businesses when it comes to selling:B2B - business to BIG business.B2b - business to small business.And B2C - business to consumer, where you sell things to do with people's hobbies and lives.Most of the businesses we sell to are B2b, which means we sell to owner-run businesses or a one-person band. The owner may be working with a partner or a small team, but the business is small. And we consider ourselves one of those businesses too as unless you’re making more than $10 million a year, you're still a small business.The key here is that businesses in the B2b category behave like consumers. When buying products or services for their company, business owners tend to use their own money. So it's worth bearing in mind that at the end of your emails, there are human beings who expect to hear from you in a certain way.The difference between B2B and B2C email marketing Let's say you're a large government lobbying organisation to do with climate change. You'll be expected to show up in a way that's very different from the way we show up in people's inboxes, for example (i.e. with rude jokes full of innuendo and swear words!) The reason we act the way we do is because of our understanding of ourselves and our market. We show up in a way that’s acceptable by our market but that’s also different and makes us stand out.A large government lobbying organisation will communicate with its clients in a completely different way. They still have to build trust and authority, just like all of us do, but it’s done differently. If they started going off on a tangent about something silly (like we do in our emails), that wouldn’t give the right indicator for them as a company.And it’s not just about the words because those only contribute to a small percentage of the way someone may interpret that message. How you say something is what allows people to read between the lines and get the real essence of what you're like. You can build trust and authority by showing testimonials and social proof, but you can also do it through the tone in which you speak. If you get an email that reads as if a college professor wrote it, it'll have a different level of credibility than something jokey.The words aren’t that important. What matters the most are the campaign structures that you create, the stories you put together, and the tone you use. They can be ridiculous and funny (if you want to) for B2C but more authoritative and professional if your market is more serious. And the beauty of the campaigns we offer inside our membership The League is that you can take the emails and change the words without breaking the whole thing.What about the different sales cycles between B2B and B2C?Sales cycles may take a little longer for B2B compared to B2C. With B2C (and possibly B2b), you may find that consumers have the ability and the power to buy a little faster. And yet, they will still need your product to be presented through different offers before they buy.For example, in B2B, you could use different email sequences or email engines (as we call them) for different phases of the sales cycle to move your prospective clients through the cycles. We often talk about having three email engines:The lead or subscriber engine is designed to get leads to become first-time customers.Then you have the customer engine to get people to buy from you again.And then you have the winning customers back engine, aimed at the people who haven’t bought from you for a while.With B2B, you may even have multiple phases of a sales cycle. It could be that you've identified some leads, then booked an initial meeting, then maybe booked a demo, followed by a consultation period. After that, you may need to go through Ts&Cs and the specifics of the product the client is going to buy, and then finally you seal the deal. You may even have a maintenance package after that. So you might need a bunch of email campaigns to move people from one phase to the next. That’s what email marketing helps you do. It helps you move people from where they are to the next step until they’re ready to buy. It’s a bit like a game of rounders or baseball, where you need to focus on moving from one base to the next. Who is sending yo

Ever come across the terms landing pages or squeeze pages? Interesting phrase, don't you think? So let's shed some light on this - what are landing pages for lead generation? How can you create an awesome landing page to get more people on your email list? What should and shouldn't go on there? Let's find out! SOME EPISODE HIGHLIGHTS: (0:23) Grab our amazing resource Click Tricks totally for FREE!(5:10) Do you really need a landing page to collect leads?(7:59) Why offer a lead magnet on your landing page?(12:31) Why do you need to put so much effort into something free?(13:53) Don't call it a FREE anything!(17:15) What should you include on your landing page for lead generation?(22:05) Tell them they're joining your email list!(24:52) Add social proof.(26:54) Time to start sending out email campaigns.(28:53) Subject line of the week.[podcast_subscribe id="7224"]Do you really need a landing page to collect leads? The short answer is yes. But first, let's go over what landing pages do. To us, landing pages are lead-generation tools that help business owners and email marketers capture email addresses. Some people talk about sales pages as landing pages, but we find that super confusing (and our students do too!) Let's think about this for a second - your sales pages are what you're sending people links to in your emails. And if you're emailing people, you already have their email address! So for the sake of clarity, what we're talking about here are opt-in pages, where the only thing someone can do is to put their details into a form to either register for something or grab a thing for free.The reason why you want to collect someone's email address can be wide and varied - it could be a free class, a webinar, a master class, a report, or a lead magnet. Ultimately, a landing page is a lead-generation tool.So you do need one.Because otherwise, how are you going to collect email addresses? Why offer a lead magnet on your landing page? If someone comes into your world, you want to get them on your email list, right? And that’s what lead magnets are for. You give them to people at the start of their journey with you. Once they’re on your list, if you create new lead magnets, you don’t need to send them to your existing subscribers.The only exception is if you’re doing a product launch and want to create a waiting list by asking your existing subscribers to qualify their interest for that product in advance. You're essentially asking them to raise their hands. This is useful for segmentation, or if you’re having a slight change of direction and want people to pre-qualify for something.For example, we could use a PDF or Google Doc to help us pre-qualify some of our existing subscribers for our Accelerator programme, which is a higher-ticket, more intensive, high-calibre programme. We could create a document that outlines what’s involved in the programme, and ask people to tell us they're interested so we can inform them when the doors open again. That particular lead magnet would serve a marketing collateral purpose. But we wouldn't it to our whole list. Lead generation pages are also useful to send people to a specific location. If you're doing a talk or a podcast interview, you don’t want to send people to your website. Because that’s full of information that will get them distracted. Instead, you send them to a landing page where all they can do is give you their email address.Why do you need to put so much effort into something free?Creating a lead magnet (and an opt-in page to go with it) is a lot of work. But you do need to put that work in because you want your lead magnet to appear valuable. You want to convince people that it can do something for them.  Let's not forget that an email address is a form of currency! You may be giving something away 'for free' (i.e. no money is exchanged), but people's email address does have a value attached to them. You're asking for something precious in the form of personal data. It’s a way for you to communicate directly with that person.More often than not, people read their emails on their phones, so you practically get access to that! And that's valuable, especially as you might also start sending them emails every day from now on. And they don’t know you yet - they don't know they can trust you. Believe it or not, there are people out there who make it very hard for subscribers to leave their lists. And that’s not the way to do email marketing, but it happens. Don't call it a FREE anything! A tip we’d like to share when it comes to creating the copy for your lead magnet is to never call it a “free” PDF, workbook, eBook, or whatever it might be. Instead, say something along the lines of “Get your totally free copy”. It’s a slight shift, and it makes a difference because the implication is that you created something of value, which is not free, but you’re giving it to people for free. This is an important

Can email marketing help grow your business and make more money? What if you have a membership? And what if you help people in teaching and education? Yes, yes, and yes! So let's hear it from our client Cheryl Hatch from Preschool Plan It, who implemented only two of our email campaigns and increased her membership conversion rate by a whopping 84%!And there's a lot more to come for Cheryl. Want to get the full story?Let's go. SOME EPISODE HIGHLIGHTS: (0:22) Join our FREE Facebook group. (3:13) Who is Cheryl Hatch?(5:58) When did Cheryl get started with email marketing?(7:37) What was Cheryl's biggest barrier with email marketing? (9:16) What are some of the changes Cheryl made when she came into our world?(14:07) Implementing her first automated campaigns.(18:30) What results did Cheryl get with her email marketing?(22:50) What does this increase in conversion rate mean for Cheryl?(26:12) How does Cheryl feel about her email marketing now?(28:13) What's the one action that had the most impact on Cheryl's email marketing?(30:10) Subject lines of the week.[podcast_subscribe id="7224"]Who is Cheryl Hatch?Cheryl serves preschool teachers who work with 3 and 4-year-olds in a group setting. With two decades of experience in the education space, Cheryl launched a website jam-packed with awesome resources back in 2010 to help preschool teachers create their lesson plans. She managed to grow her audience by adding ads and affiliate links to her website. Online traffic went crazy (those were the days!), and the teachers in her audience started asking for more resources. That's why, in 2016, she turned her website into a monthly recurring membership, complete with lesson plans and professional development training.When did Cheryl get started with email marketing?When she first started her email marketing, Cheryl didn't have a lead magnet. She'd simply ask her website visitors to join her newsletter. For a long time, her email marketing consisted of sending out a monthly newsletter packed with lots and lots of information. Around 2015, Cheryl started doing more research on how she could give her audience more and perhaps launch a business.Although she had no product yet, she realised she had so much information in her newsletter that she could send it twice a month instead. That would give her a better chance to drive people back to her blog for ads and affiliates.What was Cheryl's biggest barrier with email marketing?Was that a comfortable transition for Cheryl? Not at all. Increasing the frequency of her emails was a true barrier for Cheryl - she was quite worried about annoying her audience. After all, she'd promised them a once-a-month newsletter when they first signed up, and she felt she was breaking a promise.It took her a long time to change her mindset and understand she wasn’t sending emails for the sake of sending them. She was sending emails because she could help people! And by sharing more bite-sized information, she was also giving her audience a chance to go and implement her tips in the classroom and make a difference. But until she truly realised that, emailing more frequently was her barrier.What are some of the changes Cheryl made when she came into our world?The first thing Cheryl did when she came into our world was to re-write her welcome sequence by implementing our 4-day Getting to Know You sequence. Because of the psychological tips that are at the basis of all our campaigns, Cheryl managed to increase her engagement. People started responding to her emails and telling her how much they agreed with what she was sharing. While that didn’t increase her conversions just yet, it improved her deliverability rate. Cheryl also created a lead magnet in the shape of a PDF download with some activities to help teachers create a week-long lesson plan. Her lead magnet is something that Cheryl sends out at the start of every month with inspiration for the month ahead. Another change that Cheryl made when she joined our world (courtesy of Rob) was to increase the frequency of her emails. She thought about it for 6 months, but eventually, Cheryl started sending out a second email every week on a Thursday. Because that's the point in the week when teachers feel burnt out and could do with some inspiration. So Cheryl sends out a quote and an image to wish her teachers a great rest of the week.She also added a Super Signature at the bottom of all her emails, which directs people to her website or her membership offer. There’s no call to action in the email as such – just the Super Signature. And Cheryl still gets a lot of replies from the teachers in her audience acknowledging how much they needed the encouragement.Implementing her first automated campaignsCheryl also started looking at the campaigns we offer inside our membership The League intending to increase her membership conversion rate. After becoming familiar with the idea of using a SCORE engine of email c

Ever heard the terms cross-selling and upselling and wondered what they have to do with email marketing? Aren't these 'marketing things' that happen at checkout? Can you even do cross-selling and upselling with email marketing?Oh yes, you can.And when you use these strategies in the right way in your business, you'll start making loads more sales.So let's find out how, shall we?SOME EPISODE HIGHLIGHTS: (0:11) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:05) What's the difference between cross-selling and upselling?(7:23) How we do cross-selling and upselling in our business. (12:33) Sell fast - turn subscribers into customers.(18:10) Maximise the value of your customers (quickly).(21:32) The biggest mistakes people make with cross-selling and upselling.(27:44) Putting together your cross-sell and upsell offers.(30:47) Create systems to turn customers into repeat customers.(32:46) Subject line of the week.[podcast_subscribe id="7224"]What's the difference between cross-selling and upselling?When it comes to the difference between cross-selling and upselling, in our business, we use the terms fairly interchangeably. And that probably upsets a lot of people in the marketing world. So here are some definitions for you:Upselling is about selling someone a perceivably larger thing – something more expensive or of higher commitment.Cross-selling means selling people other things that are around the same hierarchy as what they already bought (or maybe even lower value). And this can also mean different offers of the same product. For example, you could sell a full-price membership but also a lower-rung type product for people who don't want to pay the full price. They pay less but also get less content or value. Fair, right?How we do cross-selling and upselling in our businessSo let’s talk about what cross-selling and upselling look like in our business. When people come into our world, we want to sell them our core product, which is our membership The League. We then upsell our members one of two things.The first product is our Accelerator programme, which is a higher-ticket, a cohort-driven programme with limited capacity we run live a few times a year.The second product is our Agency - limited capacity and much higher ticket price. But in all honesty, terminology doesn’t matter that much to us. It’s more about maximising how much someone is able to spend with you. So if people are in a transaction, you want to encourage them to upgrade their order and spend more money with you than they’d originally anticipated (in a totally ethical way, of course). That’s an upsell. But if the transaction is complete, and you’re offering this customer other products over time, that’s cross-selling territory.What we think makes a difference is that we built a business that's sustainably profitable and manageable where we don't have to create new products all the time. We have a good ecosystem whereby people join our email list (either free or paid) and go through a sequence of emails that maximise their ability to buy something. And then we upsell them to increase their customer value. That’s why we haven’t created anything new (other than for the fun of it) for ages – we don’t need to. What we have is sustainable.So if you're going to engage in activities such as teaching or speaking (we do because we love it), make sure you do it in such a way that enables you to sell more of what you already offer. The practicalities of cross-selling and upsellingSell fast - turn subscribers into customersThe first thing we recommend is that you never hold off going live with your product or service because you don’t have an upsell or cross-sell offering just yet. If you don't launch, you won't know if you can convert your front-end offer. It's tempting to wait until you've created a bigger funnel, especially if you're losing money on ads. But you're better off spending time tweaking your core offer until you find one that resonates with your audience. Cross-sell and upsell offers are great for making the economics work, but they’re part of the second phase. The first phase is to ensure you are converting your core offer. Because if you're not, you're wasting your time and money. Even if you're selling your core product at a loss at first, at least you know you can sell it. And then you can add cross-sell and upsell propositions to maximise your return on costs. In other words, sell fast. That's what we do. When subscribers come into our world, for 60 days, they go through an automated system of emails that will turn them into customers. And then in the following 90 days, they get emails that will maximise their value to our business.And it's all automated! We don't have to be in the trenches on a daily basis wondering where the next dollar is coming from. We’re out there preaching to get people in the system at the front end. But once the wheels are turning, our automate

How do you run the perfect sales email campaign? Should you try and sell in every email you send? When do you send live, broadcast emails and when do you create automated campaigns?These are only some of the questions we answer for you today.And we're willing to bet you can't wait to get all the awesome sauce on this.So let's just get into this, shall we? Let's go!SOME EPISODE HIGHLIGHTS: (0:09) Join our FREE Facebook group.(3:59) How often should you sell in your emails?(7:40) When should you send out an email sales campaign?(12:54) What kind of emails should you include in your sales campaign?(16:50) What should you talk about in the emails inside your campaigns?(20:51) What if people unsubscribe from your sales emails?(23:31) What results should you expect from your sales emails?(24:33) How to create an 'email engine' of sales campaigns.(28:59) Join us for a FREE web class!(29:41) Subject line of the week.[podcast_subscribe id="7224"]How often should you sell in your emails? We have a controversial answer to this question. Because email marketing has a cost – every time you send an email, some people will unsubscribe. You may not be selling directly in an email, but you always have to direct people to something they can buy. Because if you're not doing that, you might be losing people through unsubscribes and not making sales!But also, if you’re not selling or directing people towards your product, you’re adding more overwhelm and distraction to that person’s world. And no one needs more of that! What you want to do is to stay in your lane. You have a specialism, so take everybody on your list and on your social media through the beliefs and understandings they need to buy from you. Anything you do and say outside of selling is just more shiny object syndrome. The person is going to get distracted from what you’re talking about, which doesn’t serve you or them.Remember that the people on your list have made the decision to share their email addresses based on something they saw from you. They know you have a solution, and they're interested. So make sure that in all your emails, you send them information that moves them towards buying.  Email isn't the same as social media!The big misunderstanding is that every time you send an email you’re bothering someone - they're going to get annoyed. But even if you're selling to people (or moving people towards buying) in every single email you send, you have to remember email isn’t the same as social media. Social media platforms are a great place to teach people, and not traditionally a place where you sell.Email is different. It's designed for short, useful communication that nudges people in the right direction. It's not the place to be putting long articles or to be referring people to free content all the time. Because people are on your list to solve a problem. And the faster you can help them to get to a solution to that problem, the better.When should you send out an email sales campaign? Our daily emailsLet’s talk about the differences between day-to-day email marketing and sales campaigns. Fundamentally, our business is based on the idea that we email our subscribers every day of the year. We send a short email every day with a few hundred words in it. And it’s usually (although not always) some sort of story from day-to-day life with some kind of lesson (like a teaching moment or some inspiration) that segues into an offer. Sometimes we might ask people to go and listen to a podcast episode, for example. But generally speaking, we sell every day.And even when we don't sell, all of our emails have our Super Signature at the bottom, which has a menu of things that you might be interested in. If, on that day and at that exact moment, you’re looking to take the next steps, you have all the links to go and do that. In fact, our Super Signature makes sales every single week for us.Automated sales campaignsBut we also have sales campaigns. These are full sequences of emails where all the emails work together – they’re not standalone bite-sized pieces. If you send an email today, one tomorrow, and one the day after, it’s like throwing snowballs at someone. It’s a bit like going to watch the sequel to a movie where it doesn’t really matter if you’ve seen the first movie or not because the second movie will still make sense on its own. Daily emails work like that. Because they don’t act together.But with a sales campaign (while each email still needs to make sense on its own) they’re all part of a bigger picture. They’re not standalone. There’s an endpoint because the offer you talk about in the campaign is going to end. So all emails in that campaign lead to a specific destination. That means you have to communicate everything about this offer between the start and end date of the campaign. All the emails you send need to help you build the case, the beliefs, the excitement, the desire, and the proof for someone to go and buy from

Is it a good idea to launch a holiday email campaign to acknowledge Black Friday, Christmas, New Year's, Easter, Mother's Day, Father's Day, Back to School, and any other holiday or occasion you can think of? It could even be Tacos Tuesday if you want! Yes, indeed it is. So let's talk about holiday email marketing campaigns. Because you want to do these right. Ready to find out how to get your subscribers to buy like crazy when you launch your next holiday offer? SOME EPISODE HIGHLIGHTS: (0:08) Join our FREE Facebook group.(3:32) Why are holidays a good time for email marketing?(6:40) The psychology behind deals and promotions.(9:20) Why holidays are a tricky time for email marketing?(10:55) Create a dedicated offer for that specific holiday.(14:40) Prep people for the offer in advance.(17:13) Launch your holiday offer and surround the market.(20:24) Running a successful holiday email marketing campaign.(21:00) Get people to click on the links in your emails - check out Click Tricks!(22:24) Subject line of the week.[podcast_subscribe id="7224"]Why are holidays a good time for email marketing? Psychologically speaking, when you launch a promotion or a special offer to mark or acknowledge a holiday, you're creating momentum and giving people a reason to buy. A lot of copywriting advice emphasises the importance of using the word “because” in your copy. And we often talk about that too. If you're running a discount or a special offer, give people a reason why you're doing it. It could be anything, but make sure to have a reason. And a holiday is a reason in itself!A great example of this is Prime Day. Amazon went and created their own time of year and reason for having a sale! And it’s no coincidence that they run it in October, which is typically a quieter time for retail. They've effectively manufactured a holiday! Another example is Boxing Day, which is big in the UK but not everywhere in the world. A lot of people will wait until just after Christmas to buy discounted goods in the Boxing Day sale. And why wouldn't they?The psychology behind deals and promotionsSo why are holidays so good? Because people are in proactive, spending mode. It’s the actual opposite of when they’re scrolling on social media, and they suddenly see an ad – this is called interruption marketing. When a holiday is coming up, we're all out there looking for deals. And a holiday promotion (or a sale) is giving your customers an excuse to buy and justify to themselves why they’re buying something.Think about 3 for 2 deals, for example. When we see those types of promotions, we end up buying 3 products instead of the one we originally wanted! So spend more money but still feel like we got a great deal. We got something for free, right? Would we have spent that much money in the first place? Probably not! This shows the promotion worked - we spent more and feel great about it, too. It's because of the self-justification that happens when people grab a deal. And as business owners, we can tap into that. Holidays are the perfect opportunity to get customers to feel good about their purchases. And that’s not in a scammy, unethical, or dodgy way. Because you’re definitely selling them something worthwhile, and they feel happy with that purchase. Why holidays are a tricky time for email marketing? Obviously, holidays are busy times when it comes to people's inboxes. As a consumer, you must have noticed the increase in email volume. Because everyone is doing a promotion! Think of all the emails we get about Black Friday deals in November, for example. There's definitely a lot of noise, and if you're doing your own promotion and sending emails about it, you're competing for people's attention. Your job at this point is to try and stand out. And you want to do that by making sure that in the run-up to your holiday promotion, your deliverability is good.For example, if you only email your list once a year on Black Friday, chances are that a lot of your emails won't be delivered on that day. Email platforms like Gmail, on those days specifically, know that there’s going to be a higher volume of emails. And because of the increased security, a lot of them won't even make it to someone's inbox. So you need to make sure your sender's reputation is great by working on it all year round.Create a dedicated offer for that specific holidaySo how do you stand out with your holiday email marketing campaigns? The first thing you can do is to put together a dedicated offer specifically for that holiday. That means you should avoid rolling the same thing out every year. Don't use every holiday opportunity to sell things from the same angle. If you use the same discount or offer, you're acting like the furniture store where the sale never ends! (You know the one).In this time and age, you definitely want to be more thoughtful about the offers you create. So think about a way to tie your promotion to the specific

Want to hear the story of how our client Jeri Anderson from West Texas Weight Loss launched a brand new business and used email marketing to make $27,000 in month ONE while being on vacation for a third of that time? We bet you do. Let's get into it, then. SOME EPISODE HIGHLIGHTS: (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:46) Who is Jeri Anderson and what does she do?(7:24) When did Jeri start to use email marketing in her business?(12:59) What were some of the barriers Jeri faced when she started email marketing?(19:41) Starting with ZERO contacts on their email list!(20:51) What was the first thing that Jeri did when she started email marketing?(24:16) Driving people to discovery calls. (29:18) How Jeri finds out the level of motivation from their prospective clients.(31:59) Is Jeri running loads of sales campaigns?(35:31) Subject line of the week.[podcast_subscribe id="7224"]Who is Jeri Anderson and what does she do?Jeri is a long-time customer and friend of ours. Based in Texas, together with her business partner Darci, she offers a virtual 4-month weight loss programme that uses nutraceuticals and an eating plan. It's a fantastic product that enables people to lose 10-15% of their body weight in the first 60 days and gives them all the tools to keep the weight off and maintain what they've achieved. Jeri and Darci's clients use an online portal where they receive daily emails. The content is used to educate people and move them through the programme but also teach them about health and nutrition, so they have all the information they need once the programme is over. Jeri and Darci also run one-on-one coaching calls once a week for the first two months of the programme and then every two weeks after that, so it's a fairly high-touch and effective programme. When did Jeri start using email marketing in her business?Jeri had followed us for a number of years before she started using email marketing. Before launching their weight loss business, Jeri and Darci had been running a very successful and established chiropractor clinic where they treated patients for chronic pain. They noticed their clients' pain was often perpetuated by an overloaded frame, so they started looking for ways to help their clients with weight loss too. After offering the service through their clinic for 5 years, they started being approached by more and more people who wanted help with weight loss but didn't need chiropractic services. That's when they made the decision to launch a brand new business and start offering weight loss separately from the chiropractic practice. They dropped their licenses to be able to operate as coaches and made a clean separation between the two businesses. And that's when email marketing came into play. That was also the time when Jeri was diagnosed with cancer, and as a result of her treatment, she decided to step back from client-facing work and focus on the backend, operational tasks within the practice. Introducing email marketing at that point felt like a natural transition, especially as the weight loss business (being virtual and not in person) needed a new method for driving traffic to it. The chiropractor practice had been established for 30 years, so there wasn't a huge need for marketing. But the weight loss business was brand new and started from zero - Jeri and Darci had no contacts on their email list whatsoever.What were some of the barriers Jeri faced when she started email marketing?Jeri admits there were hundreds of barriers initially. The first obstacle was to find a CRM. In their chiropractic practice, Jeri and Darci had been using specialised management software, so Jeri struggled to pick a suitable CRM before she eventually settled on Keap. She then had to learn how to write emails correctly and get different pieces of technology working together, like Keap and ResponseSuite, for example.Jeri also had to learn how to build campaigns and automations, and all this had to happen really quickly. To put things into context, Jeri did all this while going through her cancer treatment, which was intense and challenging. She has to make regular long trips for her treatment, and that means she can't work for a few days a month. She told us she's probably working at about 50% capacity compared to how much she used to be able to do before her diagnosis.And yet, Jeri works around it. In fact, her story is so poignant because it really shows that if she could learn email marketing while launching a brand new business while having cancer treatment, anyone can. While we think it’s a real testament to her character, Jeri shares that all it takes is the ability to look at email marketing methodically. Do one thing at a time and understand you have nothing to lose. Her advice is to set aside most of the things that clog your brain and push on with what you need to do. When you’re feeling overwhelmed with yo

What is customer profiling and do you really need it? Yes, you do. But only if you do it the right way. Because when you get it spot on, it's not as boring as it sounds. Plus, it's no longer an empty tick-boxing exercise you have to do every year. And yes, it will bring more money into your business. Ready to get all the juicy stuff about this? Let's go. SOME EPISODE HIGHLIGHTS: (0:14) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:06) Customer profiling demystified - what exactly is it?(5:19) Is there such a thing as too much segmentation?(9:15) How can small businesses effectively profile their customers?(11:15) Why do you want to collect customer data?(13:12) Start running (good) surveys.(17:18) The Phone Pshychic approach. (21:35) How to run calls with your subscribers.(26:45) Check out ResponseSuite.(28:22) Subject line of the week.[podcast_subscribe id="7224"]Customer profiling demystified - what exactly is it?What do we, as small business owners and email marketers, need to know about subscriber and customer profiling? Let's start with this. Customer profiling is all about taking the people on your list and working out who they are, what they want, where they are, and most importantly, whether they bought from you yet or not.So immediately, on your list, you can identify two types of people – those who’ve bought from you (i.e. your customers), and those who haven’t. And out of your customers, you have people who are super fans (and have bought everything you ever had for sale), those who only bought one thing a long time ago and then never again, and everyone else in between. Why is it helpful to have this information about the people on your list? Because it allows you to figure out what to do with them. Is there such a thing as too much segmentation? A mistake we definitely made when we got started was to apply tags within our email marketing platform that would give us loads of information about people, including what their interests were based on what links they clicked on in our emails. But did we really need all that information? Probably not. There are very few businesses that need to know that level of detail about someone. Most of us don’t need a huge granular level of tagging based on people’s interests.If you have products that align specifically with each of those interests, then great. But if you don’t, then too much tagging is definitely a thing. Ultimately, you want to boil the business down to what you sell and then understand what would be useful information to have so that you can sell to those people. In other words, all you have to do is find out enough about people in order to be able to sell your product. That way, you can identify those you should sell to versus the ones you should keep away from.So as a tiny business, you don’t need hundreds of segments. You wouldn’t send different emails every day to each of your segments anyway - most people struggle with just sending one! It’s great to have segmented data in your list, but if you have too many segments, you can't easily do anything with any of them. And that's a bit of a problem, don't you think?How can small businesses effectively profile their customers? Let’s look at some of the ways you can divide people up. First of all, segmenting people based on whether they've paid you money (i.e. they're customers) or they haven't yet is too generic - it doesn't provide enough information for you to make good business decisions. What you also need to capture about all your subscribers are the following three fields:Recency. This includes the date when this person last bought something from you. If they haven't bought anything yet, that field will be empty. Frequency. This is a numerical value of how many things the person bought from you. And Monetary (value). This tells you how much money this person has spent with you so far. How you apply this in your specific business is going to be different, but against each contact in our list, we hold these three custom fields. It's worth pointing out that this information is only useful if we’re going to do something with it.Why do you want to collect customer data?One of the reasons why we started collecting this data is that we want to be able to identify the people who have bought something recently. And we want to do that so we can make them another offer while they’re in buying mode with us. They're focused on what we sell, and they're investing and learning. So this is a great time to offer them something else.Obviously, because you also hold Frequency information, if you know that person's already bought everything you have to offer, there’s no point in reaching out and asking them to buy something. And if you have a lot of people on your list who fall into that category, you might have an opportunity to create a new offer. The opposite is also true – if you’re thinking of creating a new p

Is the latest Gmail update (December 2023) going to kill your email marketing for good? Everyone's reacting to this update like it's the big apocalypse of email marketing. But is that true? Let's talk about whether this update does or doesn't affect you, and how you can go about it. Ready to find out the honest truth about this? Let's go!SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:09) The latest Google update - what is it all about?(7:50) Let's talk about your email deliverability.(8:49) Hard bounces and your sender's reputation.(11:01) What can we do about the latest Google update?(12:35) Don't make any decisions based on your open rates.(14:27) Google isn't trying to kill your email marketing!(15:59) It's all about those clicks!(17:53) Subject line of the week.[podcast_subscribe id="7224"]The latest Google update - what is it all about? Gmail is making a technical change, which, on the surface, is going to be the death of email marketing. Again! There’s going to be a lot of email marketing chaos at the back of this Gmail policy that's to be enforced from the 1st of December 2023. Google rolled it out into their new terms in July 2023, when they announced that any Gmail account that hasn’t been logged into for two years will be deleted.So what does this mean? First thing first, the impact of this change might not be as big as you think because “logged in” could also mean that people are using their Google Calendar or Google Drive, for example. And as long as they are, even if they're not accessing their Gmail, their accounts will stay. Only truly dormant accounts will be deleted.And that’s fair enough because these could be email addresses that people created for a particular project or business venture and then either never used them, or they stopped checking them at some point. Why are they being deleted? Because all these accounts take up a lot of space on Google servers, so a clean-up exercise is now in order. You can imagine that renting space out for free to people on the Internet is expensive, so Google is cutting some costs and trying to become more efficient. And that's not a bad thing!Let's talk about your email deliverabilitySo let's talk about why this could be an issue for some people. If you've been in our world for a while, you'll know that one of the things we always talk about is that the technical side of email deliverability is not all that important. It's not weighted that heavily when it comes to most of us day-to-day – not for marketers who have email lists of the size we or our clients have.What truly matters when it comes to email deliverability is engagement management, which has to do with making sure you’re not emailing people who aren’t real accounts or who haven’t opened or engaged with your emails in some time.Hard bounces and your sender's reputationWhen the Google update kicks in in December, if you're still sending emails to accounts that Google has now deleted, your emails will hard bounce. Your email platform is going to send emails out to these deleted addresses, and your emails are going to hit a stone wall and bounce back again. And that's bad for your sender's reputation, yes.But it's only bad if you've been emailing these accounts all along regardless of the fact these people weren't engaging with your emails! If these people were on your list and hadn't used their Gmail in two years, surely they hadn't been clicking on the links in your email for a long time (if ever).So when it comes to your sender's reputation, this was already a bad scenario for you. But from now on, with these addresses completely deleted, you're going to see a much stronger message coming back to your domain reputation. Once the update kicks in in December, if you keep emailing these accounts, you'll hit a brick wall.But the truth is that this isn't affecting the number of people you're actually reaching with your email marketing - your reach is no different! All that’s happening is that you’re going to see the people who don’t exist anymore in a much firmer and more solid way. But even before the Google update, these people weren’t listening. So if you think about the goal of getting your message through to people, you simply weren’t!What can we do about the latest Google update?So how can we all prepare for these changes? If you’ve been in any of our programmes or followed our work, you’ll know about our engagement monitoring method. We talk about it more in the episode called How To Create THE Most Successful Re-Engagement Email Campaign (And Smash Your Sales Targets).If someone’s not clicked on a link in the last 60 days, we’re going to put them through a 14-day re-engagement campaign called the LOL Revival sequence. And if people don't re-engage with our emails during that period by clicking on one of our links, we stop sending them emails altogether. We remove the tag they’re under and take them out

Wherever we go and whatever we do, we keep being asked about the BEST email marketing campaigns people can run to make tonnes of cash.Well, we have the perfect campaign for you. It's called the Paparazzi Flash Sale campaign, and our clients are seeing some amazing results with it right now. Wanna know more and get your mitts on it? Let's go. SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(2:41) What is the THE best email marketing campaign EVER?(4:08) What is the Paparazzi Flash Sale email campaign?(5:52) What do you need in order to launch your Flash Sale email campaign?(7:55) Add a countdown timer and bonuses!(9:28) How does our Flash Sale email campaign work?(12:15) Always have a strong reason why.(14:14) Why does the Paparazzi Flash Sale campaign work so well?(15:44) Go grab our flash sale campaign - join The League!(16:43) Subject line of the week.[podcast_subscribe id="7224"]What is THE best email marketing campaign EVER? This is a hard question to answer, especially as we have over 40 email marketing campaigns (and counting) inside our membership The League. But ONE campaign definitely that stands out (because our members can’t stop raving about it) is The Paparazzi Flash Sale campaign.We’re consistently seeing our clients use this campaign and getting incredible results. For example, Hillary-Marie ran two versions of this campaign at two separate times and made $16,000 on each one - with a 20-21% conversion rate.Brad joined our membership in February, ran this campaign straight after, and made $3,915 in sales. Plus, he also got a bunch of new sign-ups for his membership, which stacks up additional recurring income too! And then Marc ran the campaign and made over $1,000 selling $10-$30 low-ticket products. This campaign is a BEAST!What is the Paparazzi Flash Sale email campaign?The Paparazzi Flash Sale campaign is our take on the flash sale or fire sale (as it's sometimes referred to). It's a 4-day campaign that helps you sell a boatload of stuff at a discounted price and with an added bonus or two. But let's take a step back to understand how this helps you sell. Sticking a discount on something doesn't necessarily mean you're suddenly going to make lots of sales. That's why you need a well-thought-out email campaign structure behind it. You probably already know this from experience – a discount is no magic spell that makes people buy! Because you're never going to convert 100% of the people who see it. What you need is anticipation and moments in your campaign where you change direction. In other words, a campaign needs to have a flow to it. And the reason why our Paparazzi campaign works and is so successful is that it’s a really simple campaign to deploy. So let's break it down. What do you need in order to launch your flash sale email campaign? The first thing you need to have in place is a sales page that's converting. As you know, we're in the business of email marketing here – not sales pages. So we’re going to assume you’ve created a good sales page that’s already converting well.Once you have that page, you're going to duplicate it. You simply create a copy of it, which will become your flash sale version. Then you're going to make changes to that version only. So don’t go and tweak your actual sales page with the intention of changing it back once the flash sale is over. Instead, create a separate page for your flash sale. Once you've done that, you need to change the price of your product to the discounted price. But don't just delete the old price and replace it with the one one. Because if you do that, psychologically, people won’t know you’ve applied a discount! What you want to do instead is to cross out the full price and put the new price next to it. That shows people that, without a doubt, this is a sale. And you’re proving this. We like to say that a lot – if you’re going to say something, prove it.With the price sorted, make sure that all the buttons on your flash sale page point to a place where people can buy your offer at the discounted price. Add a countdown timer and bonuses!And finally, another thing you can do is to add a countdown timer to the page. This is animated and ticking down and shows how long people have left to take advantage of the discounted price before the flash sale ends. A countdown timer is important because it helps you add some urgency to your sale. It’s no longer just about the discount (and people love a discount!) – it’s also about making it high on people's priority list to go and grab that discount right now. If you want to make your discount even more effective, you can also add bonuses. And the reason this works is that you’re hitting a whole bunch of psychological triggers. Most importantly, all these factors combined have a compound effect - and that's what makes this campaign so powerful.How does our Flash Sale email campaign work?We run the Paparazzi campaign by sending 6 email

How do email marketing and storytelling go together? Should you share stories in your emails? If so, when and how? What type of stories should you tell and where does the inspiration come from? Also, when is it not good to tell a story?Want the Secret Sauce on all this?Let's get it!SOME EPISODE HIGHLIGHTS: (0:12) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:39) Why do we need to tell stories in our emails?(6:41) More reasons to tell stories in your emails.(8:31) What if you're in a more serious and 'boring' industry?(10:33) What makes a good email marketing story?(12:46) What are some tips to help you get started?(15:01) Common mistakes people make when telling stories through email (and how to fix them).(17:06) How often should you use stories in your emails?(17:33) Learn how to use storytelling in your email marketing inside The League.(17:57) Subject line of the week.[podcast_subscribe id="7224"]Why do we need to tell stories in our emails? You probably already know by now that our whole approach to email marketing is story-driven. In other words, we try and weave some storytelling into almost every email we send (with a couple of exceptions). One of the big reasons is that there are only so many things you can say or so many ways you can talk about the product or service you sell. But there are unlimited stories you can relate to your offer and to the problem that your product solves.Case in point, as Rob was thinking about the idea for a story based on something that happened to him recently, he realised that the lesson he'd pulled out of the story was the same one he'd taught in the email from the day before. And that's okay! Because the lesson may have been the same, but it was framed in a different way because the story was different. Plus, not everyone would have seen Rob's email from the previous day. And even if they had, some people might relate more to one story and not the other.This means you could potentially have the same lesson every day but frame it with a different story. And that's great if you think about it. Because there are only so many core lessons you can teach or things someone needs to learn before they buy your product. And if you can only talk about a limited set of features and benefits, you'll run out of things to say! So storytelling allows you to continue to talk about your product and what it does in different ways.More reasons to tell stories in your emailsAnother benefit of storytelling is that stories are usually about things that are happening or have happened in your life. So using stories helps you build rapport with your audience - it means they can get to know you. That’s also why we share interesting, silly facts about ourselves at the start of each podcast episode. Because people get to learn more about us, and this helps us become three-dimensional. We’re not just the people who talk about email marketing all the time – we're real people doing things with our families and living our lives outside of work like everyone else. The other reason why we love storytelling is that people emote with stories. And this doesn't happen with facts, features, or benefits, for example. On the other hand, with stories, you can make people feel different emotions – afraid, anxious, excited, etc. Plus, physically, stories take up more space in people's heads and brains than pretty much any other medium.What if you’re in a more serious or ‘boring’ industry?One thing we can tell you from experience is that storytelling works for everything and everyone. It doesn't matter whether you're in a serious, 'boring', dry industry where you don't think your audience cares about stories. We’ve helped businesses in the government space, insurance, accountancy, and other niches that are quite dry, and we know storytelling works for them too. Because, ultimately, we are humans in a human’s inbox, and these people want to hear from you!So what if everyone else in your industry is dry and boring? Even better! It means you can stand out by sharing stories and becoming the most engaging email marketer in your industry. That's the experience you can create through storytelling. And it doesn’t mean you have to be wacky and funny in everything (if that's not your brand). But you can at least be interesting.People like reading stories, and if you’re a 'faceless' brand or a big corporation, you can still pick someone within your team to be the face of your brand. In fact, make a point of sending your emails from yourself or a member of your team because people buy into the person behind the brand. Look at Virgin, for example. Even a huge, massive, multi-vertical brand has a face to it through Richard Branson. And it's one of the best decisions they've ever made. So make things personal. What makes a good email marketing story? A good story has to either:Share something new - for example, teach something people didn’t know.Or include something

Did you just launch a new membership, course, or programme? Was it a successful launch? Or did you not hit your targets? You're probably looking at the sales and revenue you made, but what about all the other metrics? You could have a traffic problem, an issue with your offer, or perhaps with your conversion. But how do you find out?Our guest Melissa Litchfield tells us exactly what metrics we need to look at and what they all mean.Ready to find out?Let's go!SOME EPISODE HIGHLIGHTS: (0:13) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:20) Did Melissa really cry for one hour when one of her favourite Nemo slippers got covered in vomit?(5:39) How can you tell if your launch was successful?(8:08) What's hiding behind your numbers?(9:41) What metrics help you decide whether your webinar was successful?(14:39) What about your email metrics?(17:33) Remove friction and make buying from you easy!(20:44) Ask for one action at the time.(22:00) Should you focus on your email list growth?(28:10) Subject line of the week with Melissa Litchfield.[podcast_subscribe id="7224"]How can you tell if your launch was successful? Our friend Melissa helps people with launches, and more often than not, her clients will tell her they had a 'failed launch' because they only made a certain amount of sales. They’re looking at the end result, i.e. the revenue or how many students or members they brought into their program. But that's not all there is to it!And that's why Melissa asks a lot of questions about what went on during the launch. For example, how many people showed up live at your webinar? How many dropped off within the first 5 minutes? If a lot of people do, then you might have a 'hook' issue. How many people stayed until the end of the webinar, and how many spots of your program did you sell live?When you're making sales on a live webinar, it means you're hitting your audience's pain points and helping them see that you've got the perfect solution for them. But if you find you didn't sell a lot of spots, then maybe you need to re-work your pitch.And if your webinar was absolutely perfect, great! But what about your email metrics? What are your open rates and click-through rates like? Did enough people open your emails? And did at least 2% of them click through to the offer page? It's only when you're able to look at several steps within your funnel and your email sequence that you can fully nail down what you need to tweak or fix to have a more successful launch next time.What's hiding behind your numbers?If you feel you didn't make enough sales because you didn't have enough people on your webinar, how many people had registered? If that number's less than 100, maybe you have a traffic issue. And that means you need a bigger pool of people signing up for your free event.Often, Melissa finds, you'll have multiple things happening within your sales funnel, so it's important you don't just look at the end result and the money that was generated. You've probably spent a lot of time preparing for a launch, and if it doesn't go the way you'd hoped, it doesn't mean you've wasted your efforts. You might have a messaging problem on your sales page, for example. You just need to know what needs tweaking so you can improve your funnel and make more sales in your next launch.What metrics help you decide whether your webinar was successful?One of the first things Melissa asks her clients when checking whether they had a successful launch is how many people were registered for the webinar or other 'hype event', such as a masterclass or a challenge. Once you know that, you can start diving into the metrics of the live event. For example:What was the engagement rate?How many people showed up for the event?How much did you make per person? I.e. what were your 'earnings per registrant'? You can work this out by dividing how much you made in your launch by the number of people who registered for your webinar. And how many people dropped off within the first 5 minutes?One thing worth pointing out, Melissa says, is that metrics do change when her clients automate their webinars and make them evergreen after having a couple of successful launches. In Melissa's experience, running traffic to a recorded webinar can create different results. What about your email metrics?When it comes to evaluating email metrics, open rates and click-through rates are important. For a live successful launch, the typical click-through rate on a sale email is between 2-6%. But you may need to lower your expectations for automated webinars, where the excitement and engagement aren't as high because there's no active set time after which the cart is closing.Your click-through rate gives you an indication of how strong your offer is, but there are other things to look at. For example, what's your call to action? Are you giving people something for free to download? Or is it a paid offer? And if so, is it clear tha

Are you a membership site owner who worries about how to keep your members interested and engaged so they never leave? Then you're about to find out exactly what membership retention strategies you can use to retain your members month after month.We know you've worked really hard to get those people in, and we all feel sad when our members decide to cancel. So let's find out what you can do to stop people from ever wanting to leave and how your email marketing can help with that.Let's go!SOME EPISODE HIGHLIGHTS: (0:21) Join our FREE Facebook Group.(4:05) Why retaining members can feel like an uphill battle.(8:00) Create an awesome onboarding sequence.(10:51) Set the right expectations with your marketing.(13:11) Create a level of community within your membership.(15:18) How does email marketing help with retention in your membership?(16:38) Don't stop with the marketing and offer an upgrade.(22:20) How often should you email your members?(25:02) Should you send your members a round-up newsletter?(29:24) Subject line of the week.[podcast_subscribe id="7224"]Why retaining members can feel like an uphill battleIf you have a membership, you’ll see the number of active subscribers go up and down all the time, and that's normal. But when you see people starting to leave, naturally, you want to stop that from happening. So you start looking for strategies for retention. When we started our membership, The League, we definitely made the mistake of focusing on retention too soon and too quickly.Why? Because retention strategies (if employed too soon and before you have a good number of members) are small needle movers. Sure, you can always think of things to do to help your members stay, but the maximum amount of money you'll ever be able to make if you only focus on retention is whatever those existing members are worth to you every month.But if you focus on gaining more members instead, then there’s no ceiling to how much you can make. There's certainly one on retaining members, but there's no ceiling on growth. And that’s why you have a membership in the first place, right? Because it’s scalable. You'll have more gains by focusing on growth, so you need to work on acquisition first, and then you start looking at membership retention strategies. Remember - selling is the bigger lever you have to grow your business. But also, the more data you have (and you’ll have more data when you acquire more members), the more you’ll know what’s working and what you need to tweak as a result.What are some best practices for retaining members? 1. Create an awesome onboarding sequenceIf you find that people are joining your membership and immediately asking for a refund or cancelling after seeing the content, then you need to address that first. This isn't a retention problem - it's an onboarding problem. Because as soon as people join, you want them to enjoy themselves and find what they’re supposed to find.So the first thing we recommend you do is to create the best onboarding sequence you can. You want people to have a good experience and not feel overwhelmed by all the content you have. What's the first thing you want them to do? Let them know by creating an email sequence that orientates them, welcomes them, and resells your membership. If you want to find out more, head over to the episode, How To Create A Member Onboarding Sequence That Your Members Will Love. And, as we said before, remember that when people first join your membership, they’re not members yet. They might still leave within the first month or so - by cancelling and asking for a refund. So you still have to get them over the psychological hurdle of going from being a new customer to being a member. And a great onboarding sequence will help with that. 2. Set the right expectations with your marketingThe next thing you need to do is to ensure that you set the right expectations with your marketing. For example, we could sell our membership by promising people they would turn into billionaires by tomorrow. And that might drive up our front-end conversions, but it would really damage our retention because that's not how email marketing works! So that's not what we should promise (and we don't) because if people joined based on that promise, they would cancel and ask for refunds very quickly. So we do the opposite. We tell people the truth - email marketing isn’t a quick fix! But we are also clear on what can happen 3, 6, or 12 months down the line if people join and choose to do the work. So before someone's even made the decision to join (pre-sale) we're using our emails and our sales pages to set the right expectations. We tell them they're going to want to do email marketing for a long time and ask them to hang around.3. Create a level of community within your membershipWe'll caveat this one by saying that creating a community might help with your retention, but if it's not your style, it's not the be-all-end-all. We've all hea

Are your subscribers not interacting with your emails? Are they not clicking on your links and buying from you? Is it time to launch a re-engagement email campaign? What does that even do anyway? Let's find out, shall we? SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:00) Have you been neglecting your email list?(7:03) Collect some data before you launch a re-engagement campaign.(7:36) Focus on clicks - not open rates!(10:05) Are people disengaged from your list? (11:15) What to include in your re-engagement email campaign.(13:30) Why you should get rid of those who don't engage.(15:22) Don't be afraid of deleting subscribers from your list!(16:32) Subject line of the week.[podcast_subscribe id="7224"]Have you been neglecting your email list? A lot of people who start working with us admit they've been neglecting their email list for a while. This happens a lot, to a lot of marketers, and for a lot of different reasons.But the good news is that we've got a campaign for that exact scenario. It's called The Terrible Friend, and it works like this: you show up and tell your subscribers that you've been a terrible friend. Because you know that people on your list get value from the topic you teach, but you've still gone and ignored them. So you tell them that the plan going forward is to email them regularly. You'll email on specific days of the week (ideally every day) with valuable information.And the important bit about this campaign is that you give them a blatant way of saying no. If they’ve moved on and are no longer interested in your solution, you give them the option to click on a link and remove themselves from your email list (i.e. to opt out). Because chances are that if you haven't emailed in a while, some people have forgotten who you are.And that makes sense. If you haven't emailed anyone for ages, launching this campaign gives you the opportunity to step things up and start emailing regularly again. So be humble and admit it's you who didn't get in touch. People will relate and connect with the human element of this mistake.Collect some data before you launch a re-engagement campaignIf you haven't emailed your list in a while, you haven't really been in a position for your subscribers to disengage. So before you launch a re-engagement email campaign, you want to send some emails and collect some data. We recommend you gather at least one month of data from the emails you send (especially if you email daily) as this will give you a good indication of where people are after you’ve ignored them for ages. You do this to find out whether people are opening your emails and clicking on your links.Focus on clicks - not open rates!When you look at your data, focus on clicks rather than open rates. Because Apple and Android are blocking what they’re allowing to be reported back to the email marketing platforms. For example, Apple might mark all of your emails as open while Android may make it look like none of your emails were delivered. Technology is always changing, and you can't rely on open rates - not on a contact-by-contact basis.But by looking at clicks, you can decide to re-engage the people who haven't been engaging and delete those who are no longer interested. There's one downside to clicks though. Some larger corporations use phishing protection antivirus systems to make sure the email lists their employees sign up to are safe. This piece of software clicks on the links in your emails and checks where the page goes. So to you, it looks like a click from a human being, but it's not. Having said that, there's a way around this. We use a bit of technology inside our Automate Hero suite of tools (included for free in our membership The League) that lets us know that a real person was on our website for a bunch of seconds. And we know that’s a human being because a bot would click on the link and come back out in about one second. But if someone stays on the page for 8-9 seconds, we know they're an actual person. We call this ‘proof of life’ because it tells us that there's a real individual behind the email address. And if they click on our links, it's likely they still want to keep hearing from us. Are people disengaged from your list?Once you start emailing regularly again, you want to check that people are clicking on the links inside your emails. And to do that, you need to include links that people can actually click on! As a side note, let's not forget that when people click on the unsubscribe link in your emails, that's still a click. And it counts towards your engagement, rather than it being logged as spam. If people aren't clicking on your emails, you need to decide what disengagement means to you. You can set your own parameters (something that makes sense in your business), but for us (because we email every day) if someone hasn't clicked on a link in any 60-day period,

Is email nurturing a big waste of time? Do you really have to keep someone on your list for years and years before they buy anything from you?The answer is no. There's a better way to make sales in your business and use email marketing to your advantage. Want to know how?Let's find out. SOME EPISODE HIGHLIGHTS: (0:15) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(3:11) Check out our sponsor Poster My Wall.(3:50) What do we mean by nurturing your email list?(6:23) What should you actually do to nurture your email list?(9:11) Our SCORE email engine.(11:46) Nurturing your list with your daily emails.(14:02) How you 'keep people warm'. (15:07) The 'penny-drop' moment.(16:52) What you shouldn't do to nurture your list.(20:01) Subject line of the week.[podcast_subscribe id="7224"]What do we mean by nurturing your email list? A lot of people think that the whole idea of email marketing is to get people on your email list and then spend the next 20 years making them think that maybe one day they might buy from you because you’ve been such a lovely person to them for so long. And for those people, this is their entire email marketing strategy.But that’s not a strategy.That's hoping, praying, and wishing.And that's not what nurturing is in our book. Nurturing isn't about turning subscribers into customers via long-term sequences of a million emails that are designed to get people to buy over a number of years. If you do that, you're accepting these people into your world and then effectively putting them 'in the oven'. You're trying to 'keep them warm' until one day they may or may not buy from you. That's not what we mean by nurturing your email list. And if you're doing it that way, you are wasting your time. What should you actually do to nurture your email list? What you should do instead is to have sales campaigns that are designed for people to buy from you right now. And if they don’t buy, by all means, you carry on with nurturing sequences that 'keep them warm’ but only to glide back into another sales campaign at some other point.When someone joins our list, they go through our email engine, which is designed to sell. If they get to the end of a sales sequence and don’t buy, they go into our closest thing to long-term nurture, which is our day-to-day emails. But they don’t particularly know or notice that - they'll simply feel like an offer has come to an end because there's no huge difference in how the various emails look and feel. And every 5-8 weeks, we’ll run another sales campaign. Most people buy within the first 60 days of joining your listWhen you think about it, the reason why anyone joins an email list is because they have a problem that they want to solve. They want to learn about the thing you teach. And when we looked at the data in our business, it’s no surprise we found that if people don’t buy from us in the first 60 days of joining our email list, their chance of ever buying from us plummets to less than 5%.And this makes perfect sense. If someone joins your list to learn about how to train their puppy, for example, they need to fix that problem now - not two or six months down the line! If your marketing strategy is based on nurturing these people for 90-180 days (or even longer), you’re missing out on the time during which your subscribers need to solve their problems. So you have to tell them about your core product or service right now and give them a chance to buy. Our SCORE email engineThis is what we do with our SCORE email engine, which is a bunch of 5 different email campaigns, where each campaign is made up of several emails (between 6 and 25). Every subscriber on our list goes through it in the first 60 days of joining.Each campaign represents a different phase of our SCORE engine, which means it appeals to a different type of buyer or subscriber. So here are the 5 campaigns making up the SCORE acronym/engine:S for Sales. The first campaign appeals to your more urgent buyers – they want to solve their problem right now. That's why we kick off our chain of campaigns with a sales-led one.C for Content. Then we move to a content-led campaign. We lead with education but turn that into an offer. It’s not content for content’s sake - it's not distracting people or adding more overload.O for Objection-handling. This is specifically created to address the objections that people have to buying. For example, it could be that they don’t believe the product or service will work for them or that they don't have what it takes to get results. R for Risk reversal or Risk removal. This is where we reduce or remove the risk of buying. Because sometimes people think that the risk of investing is way higher than their ability to get the results they need.E for Engagement. And finally, the last campaign is designed to generate engagement. By this point (and by the end of the 60 days), we've given someon

Our awesome client Hillary-Marie recently made $16,000 worth of sales with an email marketing campaign she implemented from being part of our membership The League. And you know what's even better? She copied and pasted that campaign, ran it again for a different segment of her list, and made another $16,000!Want to find out Hillary-Marie's success story?SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group. (3:45) Check out our sponsor Poster My Wall.(4:25) Who is League member Hillary-Marie?(7:14) When did email marketing become a part of Hillary-Marie's business?(9:55) What did Hillary-Marie's email marketing look like before she joined The League?(13:47) What was the first change Hillary-Marie implemented when she joined The League?(17:59) What results did Hillary-Marie experience in her business?(22:55) What ONE action had the most impact on Hillary-Marie's email marketing?(24:21) What's next for Hillary-Marie and in her business and email marketing?(26:31) Subject line of the week.[podcast_subscribe id="7224"]Who is League member Hillary-Marie?Hillary-Marie (here she is on Instagram) runs a business called iTapOnline - an online tap dance school where she helps teachers and adults around the world unlock the joy of tap dance. Hillary-Marie has a membership that gives people access to all her courses and classes and also runs a certificate 10-week programme for teachers once a year. What Hillary-Marie sells is a super affordable B2C proposition. It can be a hobby for some people, but for the teachers who are enrolling in the certificate programme, their participation often comes from a desire to serve the needs of their students while enjoying their own tap dance journey along the way.Hillary's students are anywhere from absolute beginners to advanced and are often people who don’t have access to a local tap class at their speed or level. So Hillary-Marie tapped (see what we did there?) into the opportunity to segment her two audiences (adult students and teachers) and serve them both simultaneously with the same exact offer.When did email marketing become part of Hillary-Marie’s business?Hillary-Marie started her membership in 2016, and email marketing was always a part of her journey. From the start, she used email marketing to ask people to buy from her, so she started collecting email addresses straight away. But at that time, she was only reaching out to her audience when she had something free to offer or a product she wanted people to buy. Looking back, Hillary-Marie can see that only getting in touch when she had something to sell wasn't the best approach.About a year ago Hillary-Marie came to a crossroads in her business. As an artist and a dancer, she had always relied on social media quite heavily. But she came to the realisation that she'd either have to 'sell her soul' to social media (and spend all her time on Instagram, TikTok, YouTube, etc.) to churn out as much organic content as possible, or she could invest her time, energy, and money into email marketing instead. And not sell her soul!Thankfully, email marketing is the route that Hillary-Marie decided to take. And she's glad she did because email has given her an opportunity to share stories in a way that feels honest and genuine, rather than just playing the game of the algorithm in social media.What was Hillary-Marie’s biggest barrier to doing email marketing?Hillary-Marie can see now that she tried to make email marketing more complicated than it needed to be. When she joined The League, she started sending out our daily 'snowball' emails. But (contrary to our advice to write and send the emails daily), she decided to write and schedule 30 emails at a time. That was not the easiest option. And we're all glad to report that Hillary-Marie switched to our way of thinking and now writes and sends her emails live on a daily basis.In hindsight, she knows now that she was trying to make things more systemised and complicated than they needed to be. And while there’s definitely a place for systems, software, integration, and segmentation, she didn’t need all of that to get started.What did Hillary-Marie’s email marketing look like before she joined The League?Before joining The League, Hillary-Marie was following the product launch formula for her certificate programme once a year. So she'd create a lot of pre-launch content and send that out via email with multiple videos. It involved a lot of content creation that didn’t yield great results. And because this was only done once a year, there was a lot of pressure on this process – Hillary-Marie felt she couldn’t really mess this up!Hillary-Marie also hosts a podcast, and back then she was using email marketing to ask people to check out her latest podcast episode. Or, whenever she created a free lead magnet, she’d email her list to let them know so they wouldn’t miss out on the free goodness. But she wasn't even promoting her membership - she only had a very soft a

Are you making any of these email marketing copywriting mistakes? Curious to know what we're talking about? If you're keen to improve your email copy, we've got some super-easy tips here for you. Check them out!SOME EPISODE HIGHLIGHTS: (0:09) Want a FREE resource to get more clicks on your emails? Check out Click Tricks.(4:30) Check out our sponsor Poster My Wall.(5:09) Is successful email marketing all about copywriting?(12:06) Boring subject lines.(13:01) The wall of text.(14:58) Beating around the bush.(16:10) Sounding like you're writing your English coursework.(17:31) Not using stories or making them too long.(19:59) Assuming your audience knows your industry the way you do.(22:20) Doing 'back referencing' the wrong way.(26:10) Subject line of the week.  [podcast_subscribe id="7224"]Is successful email marketing all about copywriting?First thing first, let's get this out of the way...Do you need to be a great writer/copywriter to be successful at email marketing? In our opinion, no. Because no one likes to receive emails from the slick copywriter (unless that’s what you do). Rather than having perfectly written and polished copy, you want to connect with your audience!And when you think about it, this is true of sales copy too. Because the minute you say something that doesn't resonate with your readers, you lose them - they'll close the page and be gone forever. With email though, if the person's on your list, you get more attempts than just one to grab and hold their attention.You don't have to write one big thing with a beginning, a middle, and an end – it’s not a long journey! Email marketing is done in short bursts, so it doesn’t matter if you get lost along the way because you'll get another crack at it tomorrow. But there's another reason why email marketing isn't all about the copy. And it's this...The 3 elements of successful email marketingThere are 3 key elements to email marketing:The words/copy. The structure.And the strategy.The copy is what you say in your emails to make people engage with you and feel things. And that only accounts for 20% of the impact an email can have. This is true for any form of communication because it's all to do with the para language, i.e. what runs parallel to the language. In other words, it's about how you say something or the context in which you say it. Structure is way more important than copy, and it's about how many emails you send, when you send them, how long you wait in between emails, who you send them to, etc. And strategy is about the hooks and the angles in your emails.Remember, we're talking about strategy here - not tactics. Tactics are things you do, i.e. individual points of action. A strategy strings together lots of tactics in a specific way - it's where the tactics compound one another. If you have a bunch of tactics that are not compounding the results of each other, then you don't have a strategy.  So if you’re worrying about the words, don’t. Because you can have the best words in the world, but if the structure and the strategy aren’t there, your email marketing isn’t going to work. Instead, you could use the simplest, dumbest words you want, but if you’re talking about something that’s concise and resonates with people, those emails are going to win every time over perfect words that end up disengaging your audience. In other words, you're better off sending out a well-structured campaign made of 12-20 fairly average emails compared with one flawlessly-written email based on good-practice copywriting.Common mistakes in email marketing copywritingHaving said that words only account for 20% of your email marketing, you want to get that right! So here are some common mistakes we see people make in their email marketing copy (and how to fix them).  The snooze-fest and writing boring subject linesIf you’re writing subject lines based on formulas (i.e. which look and sound formulaic), then stop! Because everyone’s seen them and is using them. We have specific training to help you write subject lines that make sales, and we can teach you how to come up with original, innovative, provocative, and attention-grabbing subject lines.The best tip we can give you is to look at your emails (once you've written them) and then tease out your own unique subject lines that display your personality and use compound curiosity.The wall of text (More white space, please!)White space on emails is a great thing. Think about it - when you're sending 'real' emails (i.e. transactional emails back and forth with someone), you don’t do a lot of interesting stuff with the format. Generally, you just take it from left to right and all the way across. You write and hit send.With email marketing though, while you want to try and create the feel, the personality, and the personal nature of a real transactional email, you want to keep short sentences. The emails Rob sends out, for example, are often made of one-sentence