The Email Marketing Show

Can small business owners become awesome Pinterest marketers? Can you use Pinterest to bring more people into your world to increase the efficacy of your email marketing? And can you grow your email list through Pinterest? Meagan Williamson spills the beans about how to leverage Pinterest as a marketing platform and shares some super simple and quick tricks on how to grow your email list through Pinterest.Spoiler alert: Pinterest is probably not what you think and YOU can use it too! Check this out! SOME EPISODE HIGHLIGHTS: (0:14) Join our FREE Facebook group.(4:10) Is it Meagan Williamson or Megan Williams?(6:58) What is Pinterest and what do people use it for?(10:58) Growing an audience throught Pinterest.(14:35) Understanding the different media types on Pinterest.(18:05) How much content should you share on Pinterest?(20:46) Providing value on Pinterest.(24:48) Building your email list with Pinterest.(28:49) Finding the right balance between different pieces of content.(33:39) Subject line of the week with Meagan Williamson.What is Pinterest and what do people use it for?As Meagan explained, Pinterest is a visual search engine. It's a place for people to curate inspiration, and education, and store their ideas virtually. You can curate videos, images, links to projects, and even plan your next business move – anything you’re researching has a place on Pinterest. Business owners often struggle to figure this platform out because they’re not sure how to use it. If you want to leverage it as a marketing platform, think of it as a search engine. Just like when using other search engines, some people head to Pinterest with the intention to plan a purchase. They're not there to catch up with friends and see what they’re up to - they're looking for visual inspiration or to find How To tutorials. So it's perfect for any business - both B2B and B2C. Growing an audience through PinterestWhile it's true that people head to Pinterest to buy, Pinterest is not a conversion tool. It's a platform that can help you grow an audience. And you can leverage the platform in many different ways - not just through your blog (in fact, it's perfectly okay if you don't have a blog!)Meagan tells us that the secret is to layer Pinterest into the marketing you are already doing and to repurpose your existing content with Pinterest in mind. So if you're already podcasting or using Instagram for your marketing, for example, you can take any juicy bits and create something for your Pinterest audience to engage them and bring brand awareness to your business. In other words, it's about repurposing with purpose and specifically for the platform. That means taking the extra time to tweak existing content so it works for Pinterest. This will play to your advantage because Pinterest has seen exponential growth over the last few years. It's different from the other social media platforms – it’s not as noisy, and it’s a much more inclusive and diverse place. They're intentional about growth, which is why so many creators and small business owners who feel frustrated with their growth on other platforms are heading to Pinterest. Understanding the different media types on Pinterest People tend to view Pinterest as their planner. This means they might be browsing and saving content for months before they're ready to make a decision and buy. For you as a business owner and content creator, it means you have to remain mindful of that customer journey and take it into account when uploading your content assets to Pinterest. Just like other social platforms, Pinterest has different content formats. The most common is the standard pin, which is an image you can add a destination link to, such as a landing page, your website, or a third-party link. A pin can also link to products or product collections.Right now, you can also add links to video pins, even though this format will eventually be removed from Pinterest in favour of something called idea pins. Idea pins are a type of multi-page format content aimed at educating. They're Pinterest’s answer to the move towards engaging video. To create an idea pin, you can use a mixture of images, videos, or short clips to teach somebody something or give them high value.The great difference between Pinterest and other platforms is that it encourages you to include destination links. Because it works more like a search engine. And those links will bring you traffic and help you grow your audience for months and years in the future, unlike an Instagram Story, for example, which is here today and gone tomorrow.How much content should you share on Pinterest?There's no perfect or magic number of pins you have to create on a daily basis. What pays off, Meagan shared, is consistency. The Pinterest algorithm figures out what’s consistent for you and your unique account over time. Pinterest grows exponentially when you show up consistently and add high-value content.So however much

Is there a template for an email marketing campaign that will guarantee you don't keep going around in circles but instead successfully move your readers towards the ultimate goal of buying from you? Yep, there is. And it's the one we use in all our email campaigns. Not just the ones we use ourselves, but the ones we teach all our members inside The League. Ready to find out what it is so you can start using it in all your email campaigns? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(4:28) Introducing the SVVC formula.(6:50) The Seed phase.(7:36) Throw an idea and let people run with it.(9:34) The Validate phase.(11:20) The Verification phase.(12:53) The Close phase.(13:39) One email campaign = one action.(14:39) Always find fresh ways of using the SVVC formula.(17:04) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Introducing the SVVC formula All our email marketing campaigns are different. But they have the same four-part foundational formula at their core. What's worth pointing out is that we're talking about four phases here - not four emails. You could cover these four phases in one email if you wanted. Or write 10 emails out of it.What's key is that you use all the phases and in this order. So if you ever feel like your email marketing (or even your social media) is not leading anyone in one specific direction, this formula will allow you to move people from one place to the next. Because the ultimate goal is for people to buy from you, right? So here with go - introducing the SVVC formula. The Seed (S) phaseThe first part of the formula (the S in the acronym) is the Seed phase. This is where you’re going to plant a seed or, in other words, throw down your initial marketing hook.We usually do this with a short email where we'll just say we're doing something and invite people to go and check out the link. And typically, our hyper responders will be the ones who go and see what it's all about because generally speaking, people are wary of clicking on links 'blind' (i.e. with no information). Then maybe in the following email, we'll share a little more information about what they'll find in that link. But in this phase, it's a blind invitation - we're not telling them why the offer is important or what is going to do for them.Throw an idea and let people run with itSo let's say we're running a 5-day flash sale campaign made up of 8 emails. In the first couple of emails, we'll share very little information. Effectively, we just throw something over and sit back to watch what happens - we share an idea and let people run with it. Normally, the initial email has one of our highest click-through rates over the course of a campaign because lots of people are intrigued by blind curiosity and find it interesting. But while some people will click to look at the offer and find out more about it, a lot of people won’t. And those who don’t click now will go to the next phase, where we start to unpack things a bit more. What’s great about any emails in the Seed phase is that they reduce the amount of cognitive load and the mental calories someone needs to read an email. Because a lot of emails are super long, but these initial emails have very little in there - just a few lines of text. They help your subscribers overcome the idea that they need to spend a lot of time seeing what your emails are all about. And this frees up their time a little.The Validate (V) phaseIn the next phase, we pick up the core bits of the offer and back up and unpack what we said at the start. So, for example, if we're talking about a two-day live event we're hosting, we'll share what the outcomes might be for people. Remember that we didn’t do that in the Seed phase - we didn't say what the offer can do for people, why it's good, what people are getting, or why it's interesting to them. But now we are. Now we are validating someone’s interest.In the example of our two-day live event, we might say it's about list building. We're not particularly proving anything or saying why it's a good thing - not yet. We’re simply telling people what they’re going to get. We are validating the offer so that when people read the emails, they're getting more information and insight than they did before. Compared to the emails in the Seed phase, where people were going into the link 'blind', now they have a better idea of what it's all about. So the Seed phase is curiosity-drive

Did you ever set up an email marketing campaign and forget to write the email? Or sent the wrong email to the wrong people? We've made loads of email marketing mistakes in our time, and today's guest Chris Davis from Automation Bridge shares his. Having trained internationally, Chris has a collective portfolio of $200 million raised for startups and currently runs the only marketing automation certification in the industry. If Chris made a train wreck (or two) of his email automation here and there, then you'll know it happens to the best of us. But here's how to deal with any mistakes and what to do to avoid them.You're going to enjoy this!SOME EPISODE HIGHLIGHTS: (0:33) Want to make your sales from your email marketing? Grab our Click Tricks.(4:04) Did Chris really meet his wife while skydiving in Canada?(5:52) Sending two identical emails in the space of 10 minutes.(8:14) Should you apologise to your subscribers for your mistakes?(9:36) Sending the wrong email to the wrong segment.(13:31) Owning your mistakes and putting proceses and systems in place.(14:41) The creator isn't in charge of quality assurance.(17:24) Put some space in between tasks.(21:40) Subject line of the week with Chris Davis.(23:29) Download Chris's 5-point automation checklist.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Sending two identical emails in the space of 10 minutesChris has had some amazing positions at brilliant companies where he's always been involved in email automation, so he has a lot of experience. But has he ever messed it up? Oh, yes!The reason why we wanted to talk to Chris about the mistakes he's made in email marketing (and the lessons he learnt along the way) is that when you reach his level of expertise you tend to take bigger risks. And that means the impact of making mistakes can be bigger. A recent mistake Chris made is when he built an email automation but forgot to put the email in. When he realised he'd done that, he added the email and sent it again. But for some reason, he also created a separate campaign and added it to the automation. The result? Subscribers got two identical emails in the space of 10-15 minutes. And we've definitely done that (as well as sending emails with a broken link or with no link at all!)Should you apologise to your subscribers for your mistakes?That's the question, right? What do you do in that situation? Did Chris apologise? Something that Chris learnt while working in the startup space is that the preference, when something's broken or there's a flow in the system, is to deal with the support tickets as they come in. In other words, if your customers don't notice and don't complain, you don't go out and tell them what went wrong. Plus, in this case, the only thing that's worse than getting two emails within 10-15 minutes of each other is getting three!But there's definitely a lesson to be learnt here - double-check your emails before you drop a whole segment of subscribers into an automation and press send!Sending the wrong email to the wrong segment Chris shared another mistake that he made right at the start of his email career when he was working at LeadPages. At that point, he was sending emails to about 250,000 leads per email. To this date, he gets so nervous about making a mistake that he will double-check and triple-check that he's sending the right email to the right group of people.But there was one time when Chris didn't do that. In fact, what he had done was send the wrong email to the wrong group of customers! In that email, he had effectively offered them a product that those people had already bought at a lower price. And he hadn't even realised! When he walked into the office the next day, he noticed the support team seemed super busy. And there Chris was, assuming the product was selling! But when he walked into the marketing meeting, the founder asked the (rhetorical) question of who sent the email. It was accusatory and filled with frustration because everyone knew that Chris sent all the emails! And that's when it dawned on him that he'd made a mistake. Owning your mistakes and putting processes and systems in placeSo did Chris own up and apologised to the team? He totally did. He didn't over-explain the issue, but he told everyone that he'd got mixed up with the tags and identified the wrong segment. Because when you make a mistake, Chris told us, you don't want your name to be tied up with ignorance. If you can explain what happened, then you can ensure it won't happen again and start

Have you ever done an email marketing audit? Want to find out what to check and what data to collect to improve your email marketing? Because (spoiler alert) what you think you should be doing is probably not what is going to move the needle the most for you! Ready to take some notes? SOME EPISODE HIGHLIGHTS: (0:09) Want to make your sales from your email marketing? Grab our Click Tricks.(5:03) Create a baseline.(7:08) Find out how many subscribers you're gaining and losing every month.(8:21) Find out where your subscribers are coming from.(10:29) Work out your cost per subscriber and how long it takes you to earn that cost back.(14:06) Calculate how much you earn per subscriber and your EPSPM.(17:11) Calculate the highest and the average order value per customer.(21:25) When's the last time you emailed your list and how often do you make an offer?(26:57) Are people engaging with your emails and what do you do with those who aren't?(29:24) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Create a baselineWhen we used to do consulting and help people with their email marketing, the first thing we'd do would be to find out the state of play. If you don’t know how you’re currently doing, you don’t know where your biggest opportunities for improvement are. You may feel, instinctively, that you need to improve in a certain area. But after looking into the data you might find that something else needs your attention first. For example, if you’re not converting through your email marketing, it doesn’t matter how many people you bring in at the front end. It's like you're showing them an empty shop floor where they can't buy anything.So the first thing you want to look at is how many subscribers you have on your list. It doesn't matter what the number is, as long as you know what it is. That gives you your baseline.Find out how many subscribers you’re gaining or losing every monthThe next bit of data you need to find is how many subscribers you're bringing in every month. And then you want to compare that number with the people who unsubscribe in the same period.We track all this in a spreadsheet that acts as our business dashboard. On the first day of every month, we capture this information for the previous month. And over time, this gives you a general sense of list growth. However, don't just assume that your list will grow at the same pace every single month forever - not unless you've done the rest of the analysis. Of course, you want to increase the number of people who join your list and decrease your unsubscribes every month. But if you think that all your problems will be over if you bring in more subscribers every month, that's probably not the case because there are many other factors at play. Find out where your subscribers are coming fromThe next thing you want to check is where your subscribers are coming from. For example, the majority of people join our list from Instagram, our free Facebook group, our lead magnets, and our paid traffic. So work out what your channels are and figure out how many subscribers join you every month from each of those channels. This is so important that we put together a resource and a piece of training inside our membership The League, so if you’re in there, check it out. You don’t want to rely on external data on this because it’s not accurate. It's all about knowing specifically which subscribers come from which platform because that tells you what's working and what isn't.And once you know this, you can do more of what works and stop doing what isn't. For example, we stopped investing so much time and energy into Twitter because the number of subscribers coming into our world and turning into customers from this channel was very low. So we're focusing on what works for us instead. Work out your cost per subscriber and how long it takes you to earn that cost backNow that you have that data, you can start looking at the economics of it. And the first thing to find out is how much it costs you to get a new subscriber. In some cases, that cost is going to be measured in time. For example, if you’re posting content on Instagram and not sending ads to it, it's organic growth. You're spending time but not money on it.However, if you have a social media manager or run paid ads to your content, then you need to work out your monthly spending and divide it by the number of subscribers you gain every month from that channel. That tells you what your cost per subscriber is.Once you know

Do you think you have a small email list? How can you have a successful and profitable launch when you don't have as many subscribers on your list as you'd like to have? This week we're talking to Gemma Bonham-Carter about how to build a pre-launch email list (and have a BIG launch!)Are you ready to find out how to get massive results no matter what size your list happens to be?You'll want to take notes on this one! SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook group.(3:30) Did Gemma really sleep with a tennis racket for 3 months?(6:39) Can you have a successful launch with a 'small list'?(8:15) The key to making money when you have a 'small' list.(10:53) How to use the pre-launch period to grow your email list.(12:45) How long should your pre-launch period be?(13:55) What kind of activities can you run in your pre-launch period?(16:51) Should you create your course in advance?(19:03) Launch at a higher price & validate your course with your audience.(22:58) Subject line of the week with Gemma Bonham-Carter.Can you have a successful launch with a 'small list'?One of the things we tell our coaching students and members inside The League is to never say they have a ‘small list’. Because we want people not to judge their email list based on how many subscribers others have. But if you're just starting out, your audience may still be on the smaller side. So can you still have a successful launch and still make money? We asked our friend Gemma Bonham-Carter. And she told us that typically when someone launches their first digital product or online course, they'll go for a low-ticket price item to 'test the waters'. Why? Because they often lack confidence and suffer from a fair share of Impostor Syndrome. Except that strategy doesn't work. And, Gemma says, it's just basic maths. If you have a smaller audience, you have to charge a higher price point in order for your product to be profitable. You can definitely make serious gains from a small list, but only if you're able to sell at a high price based on the transformation and results you're delivering to your customers. The key to making money when you have a 'small' listGemma has seen business owners make $15k in one launch with less than 200 subscribers on their email list. Once you've done that, you'll then have the confidence to show up differently in your business - launch more products, write emails with more conviction, become better at email marketing, and draw in a bigger audience. But if you sell at smaller prices to start with, you'll need higher volumes to make any money. So do the opposite of what a lot of people do - instead of starting with a $50 product, sell a high-ticket item and then layer smaller products into the mix when you already have a steady cash flow coming into your business. Your product doesn't need to be cheap! Have confidence in yourself based on the transformation, outcome, and results that you can generate for someone. According to Gemma, having around 200 subscribers is enough to have a successful and profitable launch. However, the key to making real money is to run pre-launch activities to grow your email list. And if you don’t have 200 subscribers just yet, there are things you can do to grow your list in that pre-launch period.How to use the pre-launch period to grow your email listGemma tells us that the longer you spend in the pre-launch period, the bigger the launch tends to be. And the key is to position yourself as an expert with thought-provoking and polarising content that shows your audience that you're talking about your topic differently from others. This gets them paying attention. So you could run a webinar or a mini-series of training sessions inside your Facebook group, for example. Think about the way you normally deliver content and show up the best - whether it's video, audio, or written content - and get some opinion pieces out. Gemma calls these 'your big ideas'. They help you polarise people - you'll either attract them or repel them. And repelling people is good because you want to pull in the people who like what they see from you. The more you can get this type of content out during the pre-launch period, the more you can get people to subscribe. And by the time you open the doors to your course or programme, people will be dying to join. How long should the pre-launch period be? In one of her most successful launches, Gemma spent the longest time she ever had in the pre-launch period. And for her, this was around 6-8 weeks. All of her content was leading towards the launch, but she also created a fast-action piece of urgency on the first day of opening the programme. She told her audience she'd give a 20-minute one-on-one consult to the first 20 people who bought the programme, and she managed to sell those spots during a pre-launch webinar in only 7 and a half minutes!Considering Gemma doesn't normally offer one-on-one consults, th

Trying to get super good at email marketing and build your email marketing list and your business? This week we’re jumping on the latest TikTok trend (because we're cool like that) with an episode called “Tell me you’re a member of The League without telling me you’re a member of The League”, which is a tongue-in-cheek way for us to highlight some the traits, habits, and characteristics of our awesome members. Because this is how they make more sales more predictably from their email marketing. Ready to nod your head in agreement or experience the most amount of FOMO you’ve ever felt?Let’s go!SOME EPISODE HIGHLIGHTS: (0:12) Want to make your sales from your email marketing? Grab our Click Tricks.(7:44) You always have new and fresh ideas to talk about your products.(9:30) You have an automated email engine.(11:19) You get excited about Email Marketing Wednesday.(12:22) You use our internal terminology OUTSIDE of The League.(14:42) You're probably in a love square with Rob & Kennedy.(16:25) You get told off if you say you have a small email list.(18:43) You have too many ideas for emails and not enough days in the week.(20:08) You become a student for life.(22:55) You use the same proven strategies but apply them to your unique business.(24:48) You're building your business for yourself.(28:26) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. You always have new and fresh ideas to talk about your productsThe first thing we noticed that all our members have in common is that they always have fresh ways to talk to their subscribers about their products. If you run your own business, you’ve probably been stuck on this hamster wheel of having to create a product, sell as much of it as you can on your email and social media, and then… nothing. The sales drop and the money dries up. And you feel like you have to start all over again. Instead, we believe you should have a small number of products but loads of different offers around them.And this is something important to highlight – there’s a difference between a product and an offer. The product is what you sell, while the offer is how it’s packaged, priced, positioned, and sold. So the offer relates to the marketing and the hook around it, for example, but it’s made up of lots of different ingredients.The problem is that creating a product takes ages – it’s long and slow, and a lot of work and testing goes into it. Even if you create the most streamlined of products, it’s never a fast process. Whereas creating new offers for a product you already have is really fast. With the right templates, you can try out a new offer for your product super quickly. And members of The League all have access to all those shortcuts – we have templates for more than 30 different ways of presenting the same product to keep things interesting for your audience.You have an automated email engineAn automated email engine is something that turns new subscribers into paying customers every single day, even when you're taking time off. While we’re both either travelling or taking time off for other commitments, our email engine is attracting new people. So we’re not wasting the money and time we’ve invested in getting people on our list. Instead, we’re turning these people into paying customers quickly, efficiently, and completely hands-off. This means we’re getting a return for how much effort, time, and investment we put into attracting them. Awesome, right?This is all happening from content that we set up in our email engine weeks, months, or even years ago, in some cases. And one of the reasons why it works so well is that we’ve taken our highest-performing campaigns and automated them inside the engine. Because let’s face it - every email you send isn’t going to be your best-performing one. Can you imagine the pressure if that was the case? So we’ve taken our best campaigns – the ones that gave us the most customers when we first run them live – and automated them. And that means we get the Stripe or PayPal notifications pinging into our Inbox every day – even when we’re not doing anything. That’s what happens to our members too, which is absolutely brilliant.You get excited about Email Marketing WednesdayWhen Kennedy first presented the idea of Email Marketing Wednesday, Rob thought nobody would ever jump on board. Because surely people don’t want to do their email marketing on a Wednesday, right? What if they already do Webinar Wednesday, for example?But to Kennedy, none of it mattered. Just because we do our

Do you use a single customer avatar in your business? Today we're sharing what we really think about customer avatars, why they don't work, and what you want to use instead. If you think (or have been led to believe) that customer avatars are the end-all and be-all, you seriously need to find out about this instead! SOME EPISODE HIGHLIGHTS: (0:16) Want to make your sales from your email marketing? Grab our Click Tricks.(4:14) You can't create a customer avatar before you have an audience.(6:24) An educated guess is NOT a customer avatar. (7:19) Create a business you actually like.(8:22) Who is our audience made up of?(10:00) Introducing the idea of segmentation.(11:58) Create Dynamic Customer Journeys. (14:14) No business is sustainable with only ONE avatar.(16:04) Segmentation doesn't need to be overwhelming.(18:08) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. You can't create a customer avatar before you have an audienceThe idea of customer avatars has been around for a long time. In fact, it's often the first module of every marketing course you’ll ever take. And apparently, it's all about getting a piece of paper, thinking about a customer avatar, and giving it a name. Is it, though? Because by the end of this exercise you can't be sure whether your avatar is true or you've made things up!So if like us, you find this idea or task really hard and demotivating, you'll be pleased to know that creating a customer avatar is something you can do retrospectively when you already have an audience. It’s impossible to create a customer avatar before you have an audience. Because all you're doing then it's guessing! There. We said it. An educated guess is NOT a customer avatarAnd sure - you can make educated guesses. If you teach long-distance running, you're going to know certain things about your audience. Maybe you only teach men, so you'll know your clients will be men and probably in a certain age bracket.That's an educated guess. But it's not a full customer avatar. And it's not going to be useful information when you're starting a business and trying to figure things out. So creating a customer avatar is something you do once you already have an audience. Otherwise, you're probably going to be paralysed by the details around what colour hair your ideal client has! And does it even matter? No, it doesn’t.Create a business you actually likeCreating a customer avatar and sticking with it at all costs also means you might end up with an audience you don’t like. The people you're intending to serve might be profitable, but you may not like them very much. So what we do instead is to put our products on the Internet (we know they're good) and then see who resonates with them. In turn, this might then give you an idea of what your market might be. For example, we knew we wanted to sell to people who create courses, memberships, and coaching on the Internet – in other words, small businesses. We’re not selling to big corporations - we know that. Sure, if any stumble across our http://www.gulfportpharmacy.com products, that’s fine. But that’s not who we’re going for.And we definitely didn't refine our audience and customer avatar to the point of establishing whether they were men or women and what market they were in. Instead, we started putting content on the Internet that was aimed at anyone who’s ever thought about selling a course – content that would appeal to somebody. And then we started paying attention to who it appealed to.Who is our audience made up of?So, retrospectively, we now know that most of our audience falls into these categories. Most of them are:Female. Between the ages of 35-55.Married with kids.In the US, the UK, Australia, and Canada.And they're experts in what they do. That's mainly who we're talking to. But we didn't choose to appeal to women. We run ads to everyone, and women responded more. We do training and events for communities of men and women, and women responded more. Having said that, we also have customers who don’t fall into any of these categories. And that’s where the idea of a customer avatar falls over. Because we can’t say we’re only going to sell to these people. So instead, we're putting out content and drawing in who's naturally interested and alienating who isn't. Doing this is going to save you time and help you create a business you like.Rob, for example, used to do a radio show for a local station, and their listener avatar was a 35-year-old housewife called Jane. Every me

Do you believe that marketing is storytelling? What does comedy have to do with email marketing? Can it teach us something we can use in our email marketing to deepen the connection with our audience? Copy Chief Kevin Rogers blows our minds with his unique formula for sharing your origin story in 60 seconds or less. Warning: if you're not into having fits of laughter or don't want to hear Kennedy talk about polar bear hunting in Norway while learning one of the most amazing marketing tricks ever, this episode isn't for you.SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(2:44) Did Kevin really see the Rolling Stones perform in a little intimate concert gig?(3:56) Does your origin story matter?(5:13) Is your origin story really about you?(7:44) Make your origin story about the problem you solve. (9:15) Introducing the 60-second Sale Hook.(14:21) The 60-seconds Sales Hook formula in marketing. (16:25) Using different angles in your origin story.(18:47) Where does your origin story fit in your marketing?(22:16) Subject line of the week with Kevin Rogers.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Does your origin story matter? Should you share your origin story? Do people even care? Kevin Rogers tells us that our audience cares about our origin story more than we think! Just because we've heard it or shared it a million times, and we now think it's irrelevant, it's far from it! As marketers, we need to share our origin stories, go deep into them, and find different angles and places to tell them (or different parts of them). Marketing is storytelling, so this is crucial! Is your origin story really about you? We've all heard that your marketing and copy always have to be about the customer and not about you. So how do you strike this balance between telling your story and making it interesting and relevant to your audience? When you're writing copy, imagine almost having a two-way conversation with your audience. You hold one side of it and can almost picture your readers nodding along on the other side. Focus on the thoughts they'll have about themselves as they’re reading. If you're sharing things that are relatable, people will inject themselves into the story.Use a lot of “you” to make your copy about your readers, but there are plenty of ways you can involve your readers while telling your own story and not have people think you're some egocentric jerk who can’t think of anyone else. If the story is done right, no one will think that.  Take the famous sitcom Friends, for example. People laugh at the jokes because they imagine themselves in the situations the characters are experiencing. We laugh because we live vicariously through the characters. And that's what a good origin story is about - this shared feeling is what makes us want to create and tell our own stories. It's the heartbeat of every communication.Make your origin story about the problem you solveKevin explains that in marketing you have to make the origin story relevant to the problem you help people solve. If you’re selling a product, it makes people’s lives better. However, your audience may or may not experience this particular problem as something urgent right now. So part of the job your marketing needs to do is to ramp up that urgency.By sharing your origin story you can bond with your best prospects and turn away people who might not be a good fit. Especially when it comes to social media ads, you don’t want to attract people who are never going to buy your products or services. So what you want is a well-done, 60-second Hero Journey – one that you can share in one minute or less.And to create that, you need to make sure your origin story isn't just about you - it needs to relate to the problem you're solving. It's also worth pointing out that if you have multiple businesses and wear multiple hats, you may think you only have one origin story. But that's not necessarily true - you can choose which bits to highlight and hone in to make it relevant to a particular market.Introducing the 60-second Sales HookThanks to his background as a stand-up comedian, Kevin has created the 60-second Sales Hook - a formula to help you craft your origin story. Kevin adapted a joke formula to create this. And he did it when he realised that as a marketer, you have the same task a comedian has. When a comedian first comes up on stage, the stakes are high because they only have a few minutes to establish their persona. And their

Want to know how to create clever subject lines for emails that will get you more clicks and sales? Then you need to find out about this advanced psychological strategy called compound curiosity. That's right - it's not just curiosity the way you may have been taught before. This will quite literally blow your mind! Ready to learn how to do it? SOME EPISODE HIGHLIGHTS: (0:10) Want to make your sales from your email marketing? Grab our Click Tricks.(3:31) Introducing our new sponsor - Selzy.(5:01) How does curiosity work?(5:28) Where to use curiosity in your email marketing.(6:18) What is the difference between curiosity and compound curiosity?(7:27) Examples of curiosity and compound curiosity.(8:38) How to create your own subject lines using compound curiosity.(10:55) Other ways to implement compound curiosity.(12:43) Introducing our course Subject Lines that Drive Sales.(13:30) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Introducing our new sponsor - SelzyFor every dollar you spend on email marketing, you’re supposed to make at least a $36 return. But that's hard to do if you're scratching your head wondering how to use all of these advanced email marketing features. This is why we're introducing Selzy, a tool where you don’t have to squint your eyes and give yourself a migraine to get started.You’ll be able to launch your first campaign in just 15 minutes, create emails and automations super easily, and if you need to, you can call for backup 24/7 from Selzy’s amazing support team. Selzy is sponsoring this episode of The Email Marketing Show, so if you want to give it a shot, for just $49 you can have a lifetime account with unlimited emails, automation, segmentation, and some advanced analytics. And that’s all of that for the price of around 10 lattes! You can grab this bonkers deal here.How does curiosity work? Curiosity is one of the most important elements you can use to get people to open your emails and click on the links inside them. Without curiosity, no one's going to open your emails, and that's simply because they're not curious enough to find out more! Curiosity is the emotion we use to get clicks and opens, and it's pretty much the only one that’s going to do that for you! So you want to lean into this psychological strategy to learn how to write clever subject lines for emails that get opened more and get you more clicks! Where to use curiosity in your email marketingSo where will you use curiosity? You can use curiosity in two places - your subject lines and the content of your email (the body copy). Curiosity in your subject lines drives people to open your emails and then click on your links. Because one of the things you want to do is to make sure you prompt people to take the next action with you but also inspire any potential actions after that. In other words, with your subject lines, you want to drive people to open and also be pre-framed to click to find out what's going on. The body copy of your emails needs to drive people to click on the links - that's the direct action you want people to take. But you also want them to be inspired to go forward and check out your products and buy.This is why we use curiosity in 80-90% of our subject lines, and out of those, probably half will use this psychological strategy we call compound curiosity. So let's see what the difference between the two is. What is the difference between curiosity and compound curiosity?The way most people deal with curiosity is by saying things like, “I’ve got a video for you to do X”. This is you listing all the benefits in the subject line. But compound curiosity looks more like, “In this video, you'll learn [benefit] and wait until you see what Kennedy is wearing at 2 minutes and 22 seconds!" We call it compound because you have one piece of curiosity added on top of another one.Why does this work? Because as a reader you know you're going to benefit from these emails. And benefits are important in the body copy because they explain what the thing you're selling or offering is doing for people. But then you also want to multiply and compound that curiosity (or that benefit) with some additional curiosity.Now, that doesn't mean you use this for everything - you definitely don't want to overuse this. But let's have a look at some examples of curiosity and compound curiosity in action. Examples of curiosity and compound curiosityHere are a couple of examples that trigger curiosity:“You’re doing it wrong.

What are the BEST email marketing strategies out there? Well, we have 7 strategies for you that shouldn't work, but they absolutely do!We're Kennedy and Carrie, and the things we're going to share might surprise you. But trust us, they work!Ready to get all the good stuff?SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (2:42) 1. Send more emails. (5:09) 2. Include one clear call to action in all your emails. (8:06) 3. Talk about yourself. (16:23) 4. Stop using benefit-driven subject lines. (17:53) 5. Send emails that 'divide' your audience. (26:20) 6. Share complaints or negative reviews. (30:00) 7. Send 'ugly' emails. (31:49) Join The Email Hero Blueprint. (32:17) Subject line of the week.Useful Episode ResourcesRelated episodesTurn Problems into Opportunities – Convert Haters into Sales with Laura Belgray from The Talking Shrimp.The Truth About All The Surprising Things That REALLY Impact Your Email Deliverability.Perfect Timing? What’s The BEST Time To Send An Email For Maximum Impact?FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website!Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the 7 BEST email marketing strategies that shouldn't work but absolutely do) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Falling off the email marketing wagon happens to the best of us. Whether life got busy, a launch took up your focus, or you just fell out of the habit - it happens. And if your list hasn’t heard from you in a while, it’s tempting to wait for the “perfect” moment to restart (eg. Monday, the start of the month, or some other arbitrary milestone) But the truth is, the best time to reconnect with your audience is today.In this episode, we’re diving into how to restart your email marketing without overthinking or worrying about upsetting your subscribers. (Plus, we’re giving you the exact framework for the perfect reintroduction email - we call it the ‘Terrible Friend’ Campaign)Let’s do this!Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

What do stage entertainment and email marketing have in common? As you may know, we are both from an entertainment background. Rob is a comedy hypnotist and Kennedy is a psychological mind reader (or mentalist). That means we spend a big chunk of our lives on stages using psychology to make people do certain things, to perform and entertain an audience, and make it funny, interesting, and engaging in the process. So today we're sharing 12 email marketing strategy examples from our on-stage careers that we use in our psychology-driven email marketing. Ready to find out how you can apply these 'tricks' to your email marketing? SOME EPISODE HIGHLIGHTS: (00:09) Want to make your sales from your email marketing? Grab our Click Tricks.(4:28) Train your audience and create authority.(9:54) Grab and keep people's attention.(12:27) Be yourself and surprise your audience.(16:49) Tell stories and create a setup & payoff situation.(21:03) Build beliefs.(21:38) Adjust and adapt the way you address people.(24:51) Find the most efficient way to do things.(27:08) Pay attention to language patterns.(28:58) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. 1. Train your audienceThe first strategy we'd like to share is training your audience. What do we mean by this? Well, this may sound strange, but when people go to an event for the first time, they don’t know how to behave. Can they interact with the host? Should they stand up or sit down? People have questions. So the first thing we do when we get on stage is to explain the culture and the rules of engagement. In other words, we train our audience.We do this right at the start of our opening bid, which is highly interactive and more akin to stand-up comedy. It’s where we let people know how the show is going to go. We communicate our style and form of entertainment, which is individual to each performer. And we do the same in our email marketing, which is why we talk about how important it is to tell your audience how often you're going to email them and what they can expect from you, for example. Tell them if they can reply - and of course, we encourage that.In our Getting to Know You sequence (i.e. our welcome sequence) we ask a question that gets people to reply. And we also include a link (or several) in every email we send. Because this teaches our audience that every time they click on a link in one of our emails, they get rewarded with something valuable.  Whatever you do (or don’t do) in your email trains your audience into specific behaviours - whether you're doing this consciously or not. Are these behaviours serving you (and your audience) in a positive way? Because if they're not, you may be stopping people from getting value from what you do. So become aware of what you’re training your audience to do.2. Create authorityAnother important email marketing strategy example we want to share is creating authority. As entertainers, sometimes we go on stage to perform in front of a group of people who don’t know who we are or whether we’re any good. People have to believe that we can deliver the show that’s been promised - that we can do what we said and that it's going to work. And in order to achieve that, we need to create authority. Of course, there's some natural authority that comes with the framing of the show. People spent money to buy a ticket and come to the show so they already assume (to a degree) that it’s going to work.Now if you translate that into the email marketing world, the fact that someone set up a business with a website where you can subscribe to their email list already creates some sense of authority. But above and beyond that, you want to show people what you’ve done before and what you could do for them. On stage, we do this with footage and clips from previous shows that prove that we can do what we say we do. But remember it’s important to create authority by giving proof or evidence that working with you is going to be worth their time.3. Grab people's attention The next thing you want to do is ensure you have the attention of your audience. This is true on stage but also in your email marketing. If you don't have people's attention at the beginning of the show or at the start of your relationship with your subscribers, they’re going to talk all the way through (at a show) or not pay attention. And you don't want that - you want their attention.So how do you do it? First of all, you show up with something that’s attention-grabbing. In th

How do you make sure you get better results, more engagement, and more sales using email marketing campaigns? You need to understand the psychology of marketing.We’re Kennedy and Fifi, and today we're going to share the 9 psychological strategies that we successfully use in all our email marketing campaigns.Ready to discover all our best secrets?Useful Episode ResourcesRelated episodesHow To Use Summits To Get Visible (Even If You’re An Introvert) And Build Your Email List, With Fifi Mason.Useful Strategies To Stop Procrastinating RIGHT NOW To Get Your Email Marketing Done!How To Build The Most Impactful Email Marketing Strategy Plan To Make More Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people - those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the biggest mistakes you're making with your email automation strategy) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Do you have a flagship product - a core product or service that you focus on with your marketing and your messaging? Today we're sharing how you decide in what order to promote your products so you can simplify your business and your marketing and maximise your sales per subscriber. Sounds too good to be true? Well, it's a really simple trick, and you're just about to learn all there is about it! Ready? SOME EPISODE HIGHLIGHTS: (4:43) All roads lead to Rome!(7:21) Choosing your Rome.(9:34) Create offers that appeal to different segments of your audience.(10:40) Reduce the risk and deliver results to prove you can help.(11:46) Bring more eyeballs to your core product.(13:09) Simplify your business and maximise your profits.(14:56) How to structure your email marketing.(16:29) Talk about your offers in different ways.(18:04) How to pick your flagship product.(21:20) Subject line of the week.All roads lead to Rome! In a casual, throwaway comment we shared during our Level Up mastermind in London, we said that all businesses need to have a core product and all roads must lead to it. It's like the old well-known expression that all roads lead to Rome! This was hands down the biggest takeaway from our participants, and it's an idea that we often take for granted but want to shed some light on because it might help you solve some of the problems you're currently experiencing in your business. When using our email campaigns, a lot of people ask us in what order they should sell their products and to whom. If you sell a couple of different products in your business and have a few lead magnets as well, you have to juggle different offers. So how do you know how they all fit together?The great news is that there's an easy answer to this. You need to pick the one thing that you ultimately want everybody in your world to end up in. For us, it’s our membership, The League. Interestingly, what you choose as 'your Rome' doesn’t have to be your highest-priced product. For example, our email writing agency or our mastermind Level Up cost more than The League. But those are what we call our profit maximisers or upsell offers. They are products we make available for the people who want further help from us (more about that later). So to help you figure out what your Rome is, finish the sentence, “If I could wave a magic wand and get everyone single one of my perfect customers to buy one thing from me, it would be ............”.Choosing your RomeOur Rome is our membership because with our more expensive products we have a capacity issue. In our mastermind, we only have two groups of 15 people, for example. So we don’t want every single one of our ideal customers to end up there – that’s just not possible! But with our membership, we can have as many members as we want because it’s a scalable offer. In other words, having more people inside The League won’t diminish our ability to deliver. That's why our membership is our Rome, and everything leads to that. Bringing people closer to our Rome (our flagship product) is our ultimate goal.So that's what you want to do too – figure out what your Rome is and then lead people to it. Because if your marketing isn’t doing that, it’s probably confusing people and pushing them away. Once you have one focal point in your business, your customers will see that too. But if you have loads of different offers, it’s hard for people to figure out what’s right for them. They can get confused.It's okay to have different products that will bring in people at different points and help them with various parts of their journey. But ultimately you want one core offer - something you’re driving everyone to. That will be your focal point - your North Star. So every time you’re creating a new piece of content, a new offer, or setting up an email campaign, you want to first figure out how that activity helps you to get more of your ideal clients closer to buying your core offer.Create offers that appeal to different segments of your audienceOnce you've picked your Rome, look at everything else you're doing to see if your other activities or offers act as a ramp towards your Rome. Do they move people towards your core offer? Everything you do in your business and your marketing needs to act as a precursor or prequel to the one thing you want to sell. In order to achieve that, you want to create things that appeal to different segments of your audience. For example, in our business, we might create a piece of content that only appeals to course creators. And then we'll have something separate for membership site owners or coaches. These are all micro products, and they can be free or paid for, but the key is that they lead into the core product. So create on-ramp products or offers that appeal to different segments and lead to your Rome.Reduce the risk and deliver results to prove you can helpOn-ramp offers can also be useful to help you reduce the risk for potential new customer

Are you thinking of running your own online summit? Are you wondering about how to promote a virtual event with email marketing?Today we're sharing the lessons we've learned from running our own two-day online event - Inbox. This is the third year we hosted our signature email marketing conference, which is a totally free online event with multiple speakers and a ton of value. Want to know all about it so you can find out exactly what email campaigns you can run to make your next online event a super profitable one? Then let's go! SOME EPISODE HIGHLIGHTS: (5:03) Why the online online virtual summit business model works.(6:49) Why we choose to run Inbox on Zoom.(8:00) Agree with the speakers when they're going to promote the event.(9:53) Find sponsors for your event. (10:56) Promote your event with email marketing. (12:39) The registration sequence and the engagement sequence. (16:06) The sequence you run during the event and the post-event sequence.(20:07) How to handle the price hikes.(25:51) Check out our Virtual Summit email campaign workshop.(29:06) Subject line of the week.Why the online virtual summit business model worksOur Inbox email marketing conference is now online, which means people can attend from all over the world. But when we first ran the event in 2020 it wasn't meant to be free or online. We'd planned an in-person conference in Newcastle for $500 per ticket. But then the pandemic hit, and we had to move the event online. We've basically changed the business model so that instead of having people pay for a ticket, they pay for the recordings of all the sessions (we call this All Access Pass). Plus, because all the speakers also promote the event to their audiences (and earn a percentage of the sales), an online event like this is a great list-building exercise. We absolutely fell in love with this business model, and to this date, our conference Inbox creates the biggest influx of brand new subscribers to our list each year. Why we choose to run Inbox on Zoom One of the things we learned is that although there are different platforms designed to host virtual events (and those are absolutely brilliant) sometimes tech barriers stop people from attending. So we decided to host our event on Zoom, and we have no intention of ever changing that. Because running a virtual summit is a list-building exercise, you want lots of attendees! So it's probably not the right time to try out fancy platforms that people aren't familiar with because there can be a lot of resistance to those. Whereas with Zoom, pretty much everyone knows how to use it, so if you remove the tech resistance you'll have more people registering and attending the event. Agree with the speakers when they're going to promote the event Another thing we learned is that not all businesses treat email marketing as a priority in their business. So while we know in advance what we're going to promote and when, a lot of businesses might not. During the first year of running Inbox, we asked all speakers to promote the event to their list, but we didn't specify any timelines for them. And that meant that we got very little (if any) promotion at all from some of the speakers. So what we do now is to ask the speakers to specify in advance what dates they're going to promote the event. We ask them to create a schedule, put it in their calendars, and commit to it. So if you're organising an online event, don’t be afraid of letting your speakers know that it works as a collective. If all the speakers promote the conference to their list, then you’re getting in front of all of their audiences. But if they don't, then you don't get as much exposure - you all have to do the promotion. Find sponsors for your eventAnother tip we can give you is to try and find companies that are happy to pay to get in front of your audience (because they're their ideal clients too) and offer them a sponsorship package. This means you'll have other businesses advertise at your event and pay a fee to be able to do so.The sponsorship fee could be any amount and might depend on the scale of your event, but it gives those sponsors a good potential for return. And for you, having sponsors means additional revenue. We suggest you put different sponsorship packages together and let your sponsors know what they get for paying different amounts. That way, you allow businesses at different levels to put their message in front of your audience. Promote your event with email marketing Another tip we have for you if you're running your own virtual summit is to use a few short email campaigns to promote it. Inside our membership The League we have different campaigns that are perfect if you're hosting a big, expensive, in-person event. But for a free online event, we use and recommend four email sequences.A summit is a list-building event, but it's also a money-making opportunity. So you're leaving money on the table if you don'

How do you know if you're unique enough? What makes you stand out? How do you market yourself so that your ideal customers choose you and not your competitors? These are some of the questions we answer today with the help of our awesome guest Belinda Weaver. Belinda is a copywriter who helps people who are learning to be copywriters to up their game. And today she talks to us about how to make yourself choosable. Yep - that's a word. And you sure want to find out all about it! SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our Click Tricks.(3:50) Did Belinda really have a pet peacock called Cocker?(5:10) Do you really need a USP to stand out from the crowd?(7:20) No USP? No problem!(8:45) How do you make yourself more choosable?(10:00) Lean into the combination of ingredients that makes you unique.(13:06) Tell people what it's like to work with you.(16:44) Share your passion and why you got started. (18:52) Be yourself and don't be afraid of feedback.(23:02) Subject line of the week with Belinda Weaver.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Do you really need a USP to stand out from the crowd? As business owners, we all worry about the idea of standing out. Why should people choose you? Do we worry too much about this? Is this a valid concern? Our friend and awesome copywriter Belinda Weaver shared with us that having a USP (Unique Selling Proposition) is indeed Marketing 101. We're told to come up with our USP and our differentiator and to have a great elevator pitch that explains what we do, who we do it for, and what makes us different. These kinds of things are drummed into us. And Belinda calls this the unicorn fallacy. It's this idea that in order to be successful, you have to be unique and different. But when she first started out as a copywriter, Belinda didn’t know what made her unique yet. So instead of trying to focus too much on that, she decided to become as good as she could be and then figure out what made her unique. And she thinks a lot of business owners should do the same. As a copywriter, Belinda always asks her clients what makes them unique. And funnily enough, she never expects a great answer because she doesn’t have a great one herself! In fact, at first, she thought there was nothing in particular that made her unique. But she kept showing up, earning an income, and making progress. And at some point, she realised that maybe she didn’t have to be different in order to be successful.No USP? No problem!Is anything ever unique anyway? Even if you invented something brand new, is it going to be unique for long? According to Belinda, having a USP isn’t completely irrelevant. We probably all have something that’s uniquely and brilliantly us, but if the USP becomes a gimmick that holds us back from what's important, then it’s not useful.If we get paralysed in trying to find our USP and don’t do the things we could be doing to get more business, then there's no point in finding a USP in the first place! We sometimes get so worried about what makes us different, unique, special, or rockstar-worthy that we do nothing. And that's not cool.  How do you make yourself more choosable? Making yourself choosable isn't just about standing out from your competitors. Yes, there are people who do the same thing as you, but there are often different solutions to similar problems - alternative routes we could take and different types of businesses we could use. So what can we actually do to make ourselves more choosable?Belinda tells us it all starts with the idea that you don’t have to be unique. The best in the market isn’t always the favourite. So instead, try and get in front of people and become their favourite. Because what we do as buyers is make decisions on who we choose. We don’t want to look at the whole Internet. We want a short list, which is often made of the people we know. Consumers are always trying to cut their choices down, so send out signals in your marketing to help you become people’s favourite.Why you need to share reviews and testimonialsAs buyers, we want to know that you, as a business, are capable of solving the problem we have – that you've done it before and can do what you say you do. So how do we know? We know because you’ve done it for other people and you did it well enough to get reviews and testimonials.And also that you’re not a complete twat to work with! That can be the difference, and it's how you become someone's favourite. However, according to

What do you do if you have a high unsubscribe rate? What is a high unsubscribe rate, and does it even matter? Or should we simply focus on addressing any spikes in unsubscribers instead? We hear so many people telling us they put in a lot of work to build their list just to see their subscribers leave pretty quickly. And we know it's easy to feel bad about it, but if you find yourself in this situation, fear not! There's quite a bit you can do about it.Ready to find out? SOME EPISODE HIGHLIGHTS: (4:48) Unsubscribers aren't a bad thing!(6:55) Why you can't just rely on your lead magnet.(8:41) How to make sure people want to hear from you.(12:48) Why use a Welcome sequence.(14:39) Why monitor your unsubscribe rate.(18:31) What to check when you have a high unsubscribe rate.(21:41) Have you made any changes to your email marketing?(22:51) Why always include offers in your emails. (25:15) Build a list of subscribers, not hostages!(26:53) Subject line of the week.Unsubscribers aren't a bad thing!Here are a few things to think about when it comes to unsubscribe rates - the impact they have on your technical email deliverability, your relationship with your list, and your business. Because broadly speaking, unsubscribers aren't a bad thing, especially when it comes to your emails getting delivered. Just for a second, imagine you have a massive mansion. You decide to have a housewarming party, and instead of just inviting your friends, you tell everyone who lives within 100 miles of your new place. So they all come, but the thing is – you don’t want most of these people there. In fact, you probably want them to leave! Because ultimately, you only want to hang around the people you actually like. And the same goes for your business. You want to build a list of people you like and who like you.Why you can't just rely on your lead magnetHigh unsubscribe rates are typical of the way we build our lists. And they're definitely part of the course when we use lead magnets. If you’re running ads or employing any other quick-win list-building strategies, you need to come to terms with the fact that a lot of people don’t want to be on your list - they just want your lead magnet.So they’ll opt in for the thing, get it, and then quickly unsubscribe because they don't care much about hearing from you. But one way of fixing this is to make sure you have a long-term nurture sequence.For example, if you join our list because you’ve listened to a few podcast episodes or have been in our Facebook group for a while, you’ve been nurtured into our world. That means you are subconsciously and psychologically committed to remaining on our list because we've built a relationship with you over time. It’s a totally different experience from someone you've never heard of before who signs up to a lead magnet. How to make sure people want to hear from youA good solution to help with this is asking people to join your email list because they want to hear from you however many times you email them every week. That way, your emails become the thing people are signing up for. And that should reduce your unsubscribe rate. Plus, it means that people are expecting emails from you. It's not just you suddenly sending them sales emails after they downloaded your lead magnet. You see, we also lose a good number of subscribers quite early on in our email journey. But this isn’t something unique to email marketing - it happens everywhere. Think about networking events or work meetings, for example. There aren’t that many people that you meet that you find interesting enough to keep in touch with or want to see again. And even out of those people, only a smaller percentage become meaningful to you.What this means is that you want to build a list of people who are good, responsive, and ideal subscribers. As we always say, you have to kiss a lot of frogs! You need to accept you'll have a lot of people come into your business who won't hang around for very long. And that's okay because the goal isn’t to build the biggest list that you can. Your subscribers aren’t Pokémon - you don't have to catch them all.What you need is something in place that makes people hang around long enough to turn into raving fans. And if you can't do that, then it's okay if they leave. Hopefully, the percentage of people who leave immediately is small, and more people will instantly become fans and feel they want to stay on your list because it's the right place to be for them. Why use a Welcome sequenceThis is why we created out Getting To Know You sequence. It’s our version of a welcome campaign or indoctrination sequence (which is a phrase we don’t like). The way we look at it is that people come into your business, and you’re getting to know them as much as they’re getting to know you. The idea is that you gather data on your subscribers to find out how you can serve them better. And at the same time, they get to find out why you’re unique a

Why did we wait three years to create a brand? Shouldn't that be the first thing you do when you start a business? Probably not! It's not what we did, and there are valid reasons for that. Because for years, we proved again and again that we could sell our product - even if it was ugly. Want to know what this is all about? Let's find out! SOME EPISODE HIGHLIGHTS: (5:33) Why we finally decided to create a brand.(9:29) Why you should NOT create a brand as soon as you start your business. (11:10) How we started Email Marketing Heroes.(14:58) Focus on your offer first.(19:57) Fix what doesn't work before making it pretty.(21:26) The four things you need to focus on to make your business work.(23:40) Launching 'ugly' businesses.(27:47) Creating our brand - why now?(29:39) Why create a brand for our products and audience. (33:25) Subject line of the week.Why we finally decided to create a brandYou may have noticed that a couple of months ago we finally decided to create a brand - we overhauled our entire branding. Our colours and fonts look different, and we've even had our first professional photo shoot together. Why? Because our previous branding looked significantly uglier than it does now. Over the years of being in business, we've definitely seen people around us producing graphics that looked way better than ours did. But the problem is that neither of us has an eye for things like that. We’re good at communication, but we’re not designers. When we first launched our business, branding wasn't our priority. We just wanted to get off the starting blocks - not to create a brand that looked nice. So when we launched Email Marketing Heroes all we had was a logo. We ran a contest, and the person who submitted the best logo also came on board to work with us. She's an amazing designer, but she's not a branding expert. And as a result, over the last few years, we’ve been producing graphics that looked inconsistent. They were nice in isolation but didn’t fit with anything else. All the different elements of our business had a different vibe, and we felt our branding was disjointed and was getting worse with time. Why you should NOT create a brand as soon as you start your businessUnfortunately, over the years we've also seen businesses with amazing branding go out of business. Why? Because they focused on the things that looked good or what they found naturally interesting, enjoyable, and easy for them - rather than what needed to be done to run a business and to keep it going. Because we all have to make sales. We have to show up and give value to people. And we need to put out offers that are so interesting and valuable that people are willing to invest in them, so we can stay in business and help more people.And there’s one really uncomfortable piece of advice we find ourselves dishing out a lot to our clients, which is to stop doing the thing you’re doing because it’s the wrong activity for you to be doing in your business right now. Your problem above and beyond anything else is to figure out how to make money. Once you have that nailed, then you can build around it.How we started Email Marketing HeroesWhen we started our business, we wanted to find out whether people would pay us to teach them email marketing and buy our campaigns. When we launched our membership The League, we didn’t know if people wanted a new email campaign every month - and that's one of our core propositions.But figuring all of this out was our first aim - our aim then was not to create a brand. Could we build a thriving business based on something people want? Are our offers good enough? It’s not just what we sell and how. If Rob and Kennedy (the hypnotist and mind reader who teach a psychological approach to email marketing) sell email campaigns that you can swipe and use in your business along with coaching, will you buy it (regardless of how we package it)? That's what we tried to figure out. And doing this was completely independent of any sales pages or any branding. Because it’s about the concept. Is it interesting? Does it get your attention? Is it valuable enough for you to pay a reasonable amount that’s a good economic fit for how we need to grow our business?So that's what we did back in 2019 when we first launched. We focused on making $20-30k in sales with nothing more than a logo. And truthfully, could we have done it without even having that logo? Because if we could, then we could prove that the fundamentals were all there. If you can sell it when it’s ugly, you can sell it when it’s pretty. And in the end, we didn’t create a brand until we’d made $600k in the last couple of years. And this year alone (2022) we'll be making over $1m in sales. We waited so long to create a brand because we first focused on how to understand our customers better to make more sales and become more valuable. Focus on your offer first  If you can take the right offer, prove it, and sell it when it’s ugly, then you can s

Can giveaways help you grow your list? What prize should you choose for your contest and how do you make it go viral? Who do giveaways work best for, and how do you even run them? Ready to find out why giveaways are important for your email list growth and your business? Then let's hear it from the awesome Derek Videll! SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:24) Does Derek really have uncontrollable sneezing fits when he chews mint gum? (5:19) Why are giveaways a good strategy to use for new businesses?(6:40) Should new businesses run paid ads to their offers?(8:44) Why picking the right prize will help you find the right audience.(13:00) Testing your audience and finding your target market.(14:14) Do giveaways work for B2B?(16:22) What are the key ingredients to running a viral giveaway?(21:07) How do you make the giveaway go viral?(23:40) Subject line of the week with Derek Videll.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why are giveaways a good strategy to use for new businesses? Our awesome guest Derek told us that giveaways work better for beginners and new businesses. Why? Because while viral contests can also work for intermediate and advanced businesses, they are a much simpler and more effective way of building your list when you're starting out than other strategies are, such as organic social media posting. For example, if you're a business owner who's been trying to grow organically on Instagram by posting reels, you might have experienced limited success. Reels can be difficult to do, and not everyone likes to create them. Plus, even if your reels go viral and you gain some followers from them, this strategy still doesn't give you much control over your business. Sure, you may end up with a few thousand followers, but you'll have no consistent sales revenue.Should new businesses run paid ads for their offers? Paid social media ads are a more ambitious route than organic content sharing, but a lot of new businesses aren't yet experienced at selling their offer. They might have not narrowed down their target market or fully established their branding and website. Or their email marketing might not be fully set up yet. But all these components are necessary if you want your paid ads to bring in sales. The truth is that running paid social media ads directly to your offers rarely works. You might make a few sales, gain some followers, or even collect some email addresses, but the cost per acquisition tends to be very high, and in that case, your rates are probably very unprofitable. And that's fully understandable because a lot of new business owners who have started a passion project don't necessarily have the marketing background or copywriting skills they need to make the sales they want to make. So they end up burning money on paid ads, which isn't ideal. But there's a better way to do things! And (you guessed it) - it's giveaways!What prize should you give away in your viral contest? When you run viral contests, your marketing or copywriting skills don't have to be excellent. You just need to pick a prize that people want to win. So the first thing to consider is what you'll be giving away. It can't be something untargeted or generic like an Amazon gift card or a MacBook. Because that will only give you random followers who then unfollow you once they've realised they haven't won. If you pick a prize that has nothing to do with your business, people will only enter your contest to win the prize - they won't stay afterwards because they won't want to have anything to do with your content. And even if you do end up gaining some followers from the process, they'll probably never reply to you, and that ruins your engagement. So the prize you choose needs to pre-qualify your audience's interest in what it is you do. If you’re a course creator or membership site owner pick a prize or perhaps even create a product that's relevant to what you do so you can attract the right audience for your business. Running paid ads to a contest rather than to an offer means you get to attract your ideal clients while deterring those who aren't the right fit. Why picking the right prize will help you find the right audienceThe reason why giveaways work really well for small businesses is that if you don't have many followers on social media, it’s hard to attract an audience through organic content. But if you share a giveaway instead, people follow yo

Are you going on holiday or taking some time off from your business? What will you do with your email marketing? Will you stop your emails? Or will you keep them going? What are your options? This is what we're sharing today - how to do your email marketing while you're on holiday, whether you’re physically leaving and going somewhere or simply switching off from your business for some well-deserved time off.  Ready to find out what your options are to keep your email marketing going during the holidays? SOME EPISODE HIGHLIGHTS: (4:51) Option 1 - Stop sending emails (don't do this!)(10:08) Option 2 - Schedule your emails in advance.(12:59) Option 3 - Run a campaign.(15:02) The importance of having customer support while you're away.(17:27) Option 4 - Send your emails while you're on holiday.(20:56) The importance of having an Email Engine.(22:44) Let your holiday inspire your emails.(24:51) Always capture new ideas for your email marketing.(30:54) Take advantage of these helpful resources inside The League.(32:04) Subject line of the week.Option 1 – Stop sending emails (don’t do this!)The first option you have (and - spoiler alert - this is something we don't advise you to do) is to stop sending emails. You simply disappear for however long you're away or taking time off. This is definitely an option you have, but just because you're taking some well-deserved time off, it doesn't mean you don't have to continue showing up. In fact, you don't want to stop sending emails. Because that means losing momentum and traction.Why you need to keep showing up for your subscribersRemember that one of the things you’re doing by sending regular emails to your subscribers is to build and reinforce a habit. If you know that someone sends you an email every day of the week, you expect that. Or if you publish a podcast episode every week and suddenly stop, chances are people will stop listening. The same goes with your emails – you stop sending them, and your subscribers will stop reading them. When you drop your frequency, from a technical point of you, you mess with the algorithm. But people also stop paying attention to you.And from a psychological perspective, the minute you stop doing something, you find it harder to get back to it. So stopping your emails is bad for everything! It's bad from a tech point of view in terms of your deliverability, it’s bad for engagement, and it's bad for your audience because it gives them a chance to disconnect and forget who you are. And last but not least it's bad for you! Because once you've stopped, it's harder to get back into it.So, yes - you absolutely deserve time off. But you also have a responsibility towards your subscribers and customers to show up and deliver value. It’s part of the promise you made to your subscribers. So what other options you have to ensure you can keep showing up even when you're on holiday? Option 2 – Schedule your emails in advanceAnother option you have is to prepare in advance and write and schedule your emails. So let's say you're going to be away for 16 days - you'll want to have all your emails written and scheduled in advance a couple of days before that. And potentially, you'll also want emails scheduled for a few days after you return to give yourself a chance to get back into the swing of things.This means you batch-create the emails in advance for the duration of your trip (plus a few days before and after). And this is great because it means that as long as you spend some time preparing and planning in advance, you can take as much time away from your business as you want. The only thing to bear in mind if you're going to batch-write your emails is that you don't want them to all sound the same. We have a resource called Batch It Crazy inside our membership The League that helps you do exactly that. You want your emails to have different flavours and vibes to them. But most importantly, you want to be talking about your products from different angles. And using our resources will help you do that (and also ensure you won't run out of ideas). Option 3 - Run a campaign Another option you have is to run a campaign. What’s the difference between batching your emails and scheduling a campaign? If you decide to send X amount of days' worth of emails while you're away, you'll simply write and schedule those emails separately as you would when you're not on holiday.Running a campaign, on the other hand, takes your subscriber on a journey. You're telling a story with a beginning, a middle, and an end. The emails in the campaign work together to serve a common purpose. We have about 30 campaigns inside our membership The League that you can take, fill in, and apply to your business. The shortest one we have is about 6 days, but most of them are longer. So there’s a good chance you can cover the duration of your holiday with just one campaign. And you may think this is counterintuitive. A lot of people

Have you ever raised your prices and found that no one was rushing to buy? We've been there and done that. And that's why this week we're sharing how to increase your prices the right way by telling your audience in advance and creating urgency that will boost your sales. No matter what you sell (a membership, a course, a coaching programme, or any other product) we also have something special for you - our price increase email campaign. Ready to find out how to increase your prices, build trust with your audience and customers, and make loads of sales in the process? Let's go!SOME EPISODE HIGHLIGHTS: (6:11) How NOT TO increase your prices.(8:23) Why give your audience notice of your price increase.(10:10) Never give people too much notice about your price increase.(11:53) Why send price increase emails to your audience.(14:50) Keep track of all the places where you mention your prices.(17:44) Why tell your existing customers about a price increase. (18:55) Why increasing your prices acts as a retention mechanism. (20:06) Why you should never extend your price increase offer.(21:43) Grab our price increase email campaign for FREE - live workshop.(22:44) Subject line of the week.How NOT TO increase your pricesIf you've ever put your prices up, you probably did what we used to do in the past (and what we see lots of people still do). You posted on social media and found there was absolutely no rush in sales. Sounds familiar? The problem with that strategy is that the reason people aren't buying isn't the price itself, so putting it up or down isn't going to make a difference. But you can use the price (and a price increase at that) as a way to compel people to jump off the fence and go ahead and buy. The way not to raise your prices is by doing it quietly and in the background. Because that's a wasted opportunity! Instead, you could use a price increase as a promotional opportunity to get people to buy. How? You tell them you’re going to put the price up in a few days and give them an opportunity to buy now.Of course, you want people to buy at the new price, right? Sure. But remember that you’re constantly bringing in new people onto your email list - every single week. And the new people will buy at the new price. But don't miss the opportunity to expose your existing subscribers to the old price and create a sense of urgency that pushes people to make a decision and buy now. Why give your audience notice of your price increaseWhy are you telling your audience and existing subscribers about the price increase in advance? Because it helps create a sense of loyalty and happiness - you're giving them notice so they don't miss out on grabbing your product at the current price. And that's a good thing because we all want customers to be with us for the long haul. You have the rest of time to make sales at the new price. So why not give your loyal subscribers who’ve been around for a while the chance to grab the existing price first?This is how we handle each price increase for our membership, The League, and any other product we've ever launched. We start with a lower price, get ourselves a good base of members first (who become our solid audience and give us base income), and then gradually increase the price over time. A benefit of doing things this way is that it gives you the time to refine your offer. When we first launched our membership, the content wasn't finished. It still isn't because it's constantly changing – we’re adding new, amazing features all the time. But we’ve also taken things out that didn’t need to be there. So by increasing your price gradually you get to create the right offer for your audience over a period of time.Never give people too much notice of your price increaseHow you put your prices up is important. But what’s also critical is not giving people too much notice. If you tell your audience about a price increase coming up next year, that's just information. There’s no urgency. And you want urgency – not information.That's why we tell our audience about any price increase 5 days in advance - no longer than that. And that creates real urgency - almost like an impending sense of doom. Because if we say there's going to be a price increase in 5 days, there's going to be a price increase in 5 days. That's urgency. And urgency only works if it’s actually urgent. That’s why we never use countdown timers of 30 days, for example - because there's no urgency in that. It's just information. Why send price increase emails to your audience Using a window of 5 days before your price increase also gives you enough to say in your emails over that period of time. The idea is to send 5 days' worth of emails to your subscribers to talk to them about the price increase from different angles. That doesn't mean 5 emails - you can and absolutely should email them more than once a day, especially on the last day before the offer closes. But make sure you always have a reason to

This week we're sharing 9 amazing lessons we've learnt from two years of running Inbox - our awesome online email marketing conference. It's a phenomenal event, and we promise this year it's going to be absolutely next level! To prove that it's true, we've pulled out 9 tips we learnt from some of our amazing speakers at past events of this FREE online email marketing conference. They're so good you're going to want to take notes! Ready to have your mind blown? SOME EPISODE HIGHLIGHTS: (0:12) Come and join us at Inbox 2022 (for FREE!)(5:40) Lesson 1: Use emails to 're-sell' your membership.(8:31) Lesson 2: Turn your free content into your core product.(12:51) Lesson 3: Tweak and test your lead magnet landing pages.(16:35) Lesson 4: Use your emails to educate, entertain, and encourage.(18:48) Lesson 5: Talk about your lead magnet from different angles.(23:38) Lesson 6: Test the deliverability of your emails with all the major email platforms.(26:21) Lesson 7: Identify the people who want your highest offer first.(28:02) Lesson 8: Grow your list by getting in front of other people's audiences.(29:23) Lesson 9: Sell the product. Don't explain the product.(31:22) Subject line of the week.Come and join us at Inbox 2022 - for FREE!Our Inbox email marketing conference is on the 28th and 29th of June 2022. And we’d like to invite you to join us for FREE! Previously, tickets for registration were up to $500, but this year we’re going to grow this conference massively and make it into the biggest online email marketing conference you can imagine. It's packed with 12 amazing speakers and presentations and is fully online and fully live. We'd love for you to come and join us! If you want to learn what's going to impact your ability to make more sales with email, this is the place to be. Because it's not just about the words you write, who you send them to, or when you send your emails. It's about a lot more than that! And these two days are going to have a solid impact on your ability to make sales with email marketing. If you're already salivating and want to find out all the details, see the full line-up, and register at zero cost, here's the link.1. Use emails to 'resell' your membership – Neil StaffordNeil Stafford is a genius when it comes to memberships, and in his presentation at one of our previous online email marketing conferences, he talked about how to use emails to keep selling your membership and make sure you build belief so your members become lifetime members. Because your membership is something you need to 'resell' to people. You don’t just sell it once and then sit back and receive recurring revenue forever. Instead, you have to constantly and perpetually 'resell' it. And emails are a solid way to do that.Of course, you need to get that balance right. You don't want to overwhelm people with all the emails you're already sending them to let them know where all the content is. For example, we have a number of emails that tell our members inside The League how they should go on the Success Track. But people still tell us they don’t know where to go because nobody gets 100% readership of their emails, even when people are paying to be a member. Because everyone’s busy!But on top of the emails where you explain where everything is, you also need to send emails that build the beliefs that your members need, in order to stay with you in the long run. Arguably, these types of emails are more important than any instructions or directions you could ever give. Because the beliefs are what will help people stick around. If they don’t believe what you do is something they should be studying for a number of months or even years of their life, people are going to jump in, grab what they need, and go. And that’s not what you want. So email is the most direct thing you can do to make sales and to positively impact the retention of your membership.2. Turn your free content into your core product – Matt and JoeOur friends Matt and Joe exposed their entire business model to us, which was incredible and unique. Their core content (their podcast - The Hustle and Flowchart) isn’t just their free content - it's their entire business. It's also their product and membership.So they shared the idea that you don't have to produce free content and then have additional products on top. Your products don't need to be separate from your content. So you could monetise your podcast by having a sponsor, for example. Or what Matt and Joe do, is create full, in-depth notes of their podcast episodes. And that’s their monthly recurring revenue model - people can subscribe and get their notes as well as additional training.The benefit of doing this is that it frees you up to create amazing content because that is also the product you sell. So you make it the best content it can be. Whatever your content is, make it phenomenal and give it the best chance to work and rise to the surface. In other words, make your content

Why should you attend Inbox? Because it's the email marketing conference of 2022 (even if we say so ourselves). Inbox is the online conference that helps you sell more of everything you're doing by using email marketing. It's on the 28th and 29th of June 2022, and we're going to show you how to get totally FREE tickets and attend this fantastic event from the comfort of your very own pajamas. Ready to get all the juicy stuff? SOME EPISODE HIGHLIGHTS: (0:27) Come and join us at Inbox 2022 (for FREE!)(4:52) What is Inbox 2022?(6:39) Email is the most direct way you can make sales.(7:44) Learn from different approaches (from our amazing speakers).(8:38) The 5 areas covered in Inbox 2022.(10:00) Inbox 2022 is FREE and the reviews are incredible!(11:58) Inbox 2022 is online and live - on Zoom!(14:16) Who attends our event, Inbox?(16:18) Here's the link to register for Inbox 2022!(17:19) Subject line of the week.Come and join us at Inbox 2022 - for FREE!Our Inbox email marketing conference is on the 28th and 29th of June 2022. And we’d like to invite you to join us for FREE! Previously tickets for registration were up to $500, but this year we’re going to grow this event massively and make it into the biggest online email marketing party you can imagine. It's packed with amazing speakers, fully online, and fully live.If you want to learn what's going to impact your ability to make more sales with email, this is the place to be. Because it's not just about the words you write, who you send them to, or when you send your emails. It's more than that! So if you're already salivating and want to find out all the details, see the full line-up, and register, here's the link.What is Inbox 2022?Inbox 2022 is our completely FREE online email marketing conference. This is the third year we're running it, and we're inviting you to attend. Why? Because email is the most direct way that any of us can make sales - whether your emails are in real-time or automated. So it’s definitely worth taking two days out of your schedule to study everything there is to know about email marketing. And that's exactly what Inbox 2022 allows you to do - to immerse yourself into this topic and up your email marketing game. You can dive deep into what you can do, find out what everyone else is doing, and why they always talk about how amazing email is.Because it’s easy to think that the way you’re doing email marketing is the way it’s done, right? But we learn new things all the time - from every guest that we interview for this show and from all the speakers we’ve met in the last two years of running this event. We learn new things and we implement them. And that's what makes us better at what we do.Email is the most direct way you can make salesThere’s nothing else you can do that directly impacts the top and bottom line of your business as swiftly as email marketing. And that's a fact. If you have a little cash flow blip in your business, the best thing you can possibly do is to find something to sell and send a few emails about it over the course of a few days. That will fix your cash flow problem - it's as simple as that!Literally, nothing else will work as well. You can't just host a webinar, for example. Because how will you get people to sign up for it in the first place? With email, of course. You could try social media, but the reach isn’t very high, so you wouldn't get the same results.Learn from different approaches (from our amazing speakers)The great thing about conferences is that you get to learn new things. And at Inbox, you don't just get our ideas. Sure, we'll be giving a presentation or two. But over the two days, you’re going to learn from all kinds of different approaches – both from us and from our amazing speakers.A lot of the time, the reason people get stuck with their email marketing (or anything) is that they don’t know what they should be doing. They don’t know what questions to ask or what they should be studying. If you buy a course, for example, you’ll learn whatever that teaches you and nothing else.But at this event, we have a whole bunch of speakers talking about different topics, so you can learn way more than just one approach or one specific thing. We're confident that you'll leave this conference with whatever you were hoping to learn, but also with a lot more – with new ideas you didn't even know you wanted or approaches you wouldn't have thought about. We know for a fact that you’ll leave feeling more inspired than when we walked in.The 5 areas covered in Inbox 2022We split our email marketing event into 5 areas and asked our speakers to fit their talks into one of these categories:List building. How do you get more people onto your email list?Specific email campaigns. We’ll talk about specific email campaigns, including one that allows you to leverage the objections your audience has and turn them into reasons to buy and sales. Conversion. There are different types of convers

How do you encourage your audience to consume your content? Whether it's a free download or a paid course or a membership, how do you use your emails to inspire your subscribers or customers to use the amazing content they now have access to? Today we're covering content consumption by sharing an exclusive panel discussion with our friend Monica Snyder taken from our 2021 Inbox conference. Monica is the CEO and Founder of Birdsong.co, and she's a true marketing genius! She’s great at funnels and ads, and she’s super analytical. In our conversation, we talk about consumption emails - the emails you send when someone opts in for your free lead magnet or buys something from you. Should you send these emails at all? Do they help? Or do they just get in the way?Let's find out! SOME EPISODE HIGHLIGHTS: (0:21) Come and join us at Inbox 2022 - for FREE!(5:50) Should you send consumption emails?(9:15) YES to sending consumption emails AND to offering upsells.(10:40) Consuming your content encourages people to buy more from you.(13:04) Do consumption emails work for both free and paid-for products?(19:21) Are consumption emails nagging? (22:32) How to upsell in your consumption emails.(23:56) Make use of custom fields!(27:45) Do free trials work?(33:35) Subject line of the week.Come and join us at Inbox 2022 - for FREE!Before we get into this conversation with Monica Snyder, we want to let you know that our Inbox conference is happening at the end of June 2022. And we’d like to invite you to join us for FREE! Previously, tickets to this conference were $500, but this year we’re going to grow the event massively and make it into the biggest online email marketing party you can imagine. It's packed with amazing speakers, and it's fully online, and fully live. So check out the line-up and register here for FREE!Should you send consumption emails?There’s definitely a view that if someone takes the time to consume our content, uses it, and gets results, they’re more likely to buy something else in the future. However, in our business, when someone opts in or buys something, we put them into a campaign to sell them on the next thing as soon as the next day. For Rob, for example, when people download a free lead magnet from you, follow-up emails are more about trying to get them to click a link, rather than looking at the free content. Why? Because we think it's important to get them to subconsciously engage with us as a brand, rather than blindly consuming the content. It's probably a controversial viewpoint, but Rob thinks we cannot always trust our subscribers or customers to implement our solutions. The onus to consume the content and get results is on them, and it's a fact that most people never consume the content they download or pay for. So if you’re waiting for the point where the person has consumed your content, you may be waiting forever! YES to sending consumption emails AND to offering upsellsMonica, however, thinks we should definitely encourage people to consume our products. Part of our job as course creators, teachers, and information givers is to make sure we’re providing the information to ensure people do what they need to do with what we’ve given them. So for Monica, consumption emails are a big YES! But she also believes we should let people know about the next thing to buy. This is why Monica’s consumption emails lead straight into a sale.For us, part of the problem is that in the past we found ourselves bashing our heads against a brick wall trying to get people to consume our content. That's how we reached the cynical viewpoint that you can lead a horse to water, but you can't make it drink. We're the kind of people who will unsubscribe from someone’s list after buying something if we feel we're being heavily forced to consume it. And that's because we don't like to consume content on someone else's timeframe.Consuming your content encourages people to buy more from youHaving said that, there are definitely places where consumption is important. First of all, sending consumption emails is less aggressive than the older way of pushing people to buy something else straight away. Also, if you help people consume your content (which they were excited enough about to opt-in for free or buy) they will get to experience how good your stuff is. They’ll be more like to buy more in the future.So the way we teach our clients to encourage content consumption is by sending emails that remind people of how good the content is - regardless of whether they'll go and look at it or not. Because the number of people who opt-in for free content and never access it is astronomically high! So what we'll do in our emails is point out there's value inside whatever our subscribers or customers have downloaded or bought. And we tell them exactly where they can find it. So when they get an offer from us, they're also aware that they're already sitting on some good value.Do consumption emails work for both

Do people have reasons for not buying from you? Yes, they do.We're Kennedy and Carrie, and today we're sharing the three subconscious questions people have that stop them from buying from you. It's super important you answer these exact questions in your marketing and sales copy because people can't and won't buy unless you do!Ready to find out what these questions are and make more sales in your business?Let's go.SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (2:44) Check out our sponsor - Zerobounce! (3:34) Question one - will it work for me? (7:47) Question two - how long until I see results? (11:17) Question three - how much work will I need to do (and how much will it cost?) (18:18) Find ways to give people immediate gratification. (22:15) Join The Email Hero Blueprint. (23:34) Subject line of the week.Useful Episode ResourcesRelated episodesHow To Sell More By Tapping Into The Power Of Buyer Psychology In Your Email Marketing.What To Send In Your New Year’s Emails To Get Your Clients Excited About Your Business (And Buy From You).How To Prevent Buyer Remorse And Turn Customers Into Raving Fans!FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the 3 reasons for not buying that people have and that you need to address in your marketing) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

So you want to use deadlines in your marketing. You want to close your offers on a particular date and time and, more than anything, make sure they work. In other words, you want to use deadlines effectively. But you also want to do it genuinely and honestly. This is no doubt one of those marketing ethical dilemmas we've all had at some point - and it's a valid one! So how can you do deadlines well but also ethically in your business? Let's find out, shall we?SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(5:02) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(6:48) How do deadlines even work?(9:46) The power of urgency and scarcity.(11:37) Why you should never extend an offer.(14:32) Why you should be able to have a logical reason for your deadlines.(16:22) Make sure the technology is watertight.(18:26) Can you use deadlines ethically for evergreen products?(21:22) How to implement ethical deadlines for your evergreen products (video link included!)(22:47) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. How do deadlines even work? First of all, let's take a look at why deadlines work in the broader sense. We find people often miss the point when it comes to running any kind of countdown special offer with a deadline at the end of it. And as a result, they don't get the results and sales they were expecting before their launch. Why?Because the psychological, fundamental reason why deadlines work is that they appeal to the fact that we give people a reason to act right now – to bring forward this decision they might have made in the future and make it now. This decision becomes the top of their list of priorities. Because if they don't act now, they risk missing out. And people hate that. Let's think about the buying process for a second. Buying something (anything at all) requires you to decide that you want to buy it and then convince yourself that you want to buy it. Only then you go through the process of buying it. But unless you have a reason to buy right now, you might not grab that offer immediately.The power of urgency and scarcityThere are only two reasons why you might grab it right now - urgency and scarcity. If you want to go to a concert and know it’s going to sell out, you’ll act straight away because you'll want to grab tickets before you miss out, right? But in order to sell a product based on urgency or scarcity, people have to believe you. Because if they don’t, the whole thing isn't going to work. If you have a marketer who keeps telling you every day they're extending their offer for another 24 hours, you're not going to buy. You have no reason. Because you know they'll keep extending that offer. And so the deadline has the opposite effect of what it's there to do - it's causing you to put that decision further away!Why you should never extend an offerLet's not forget we're talking about ethical marketing here. If you keep saying that the offer is closing but you constantly extend it, it’s unfair to the people who may have spent money to prioritise this purchase right now. In their head, maybe they’d assigned this money to something else, but they bought your offer now in order to get the deal that was on the table. And this is important. Because people have an emotional attachment to cash and how they spend it. If you check out the episode How to Say ‘No’ to Extending An Expired Offer, we talked about why you should never extend an offer. Even if someone gets in touch to ask you to extend the deadline or honour the offer once it's expired, you should politely but firmly say no. Why?First of all, because if you keep extending the deadline, people won’t believe you. And that defeats the purpose of it, which is to help you make sales. So if you're using a deadline, don't move it.And the second reason why you shouldn't extend an offer is that you always need to be crystal clear on when the deadline is. Your audience needs to be aware at all times when the offer expires. If they’re not, then you haven’t created the deadline at all! Because you haven’t engaged that rush and urgency for people to go and grab it before it goes away. So make sure you have a deadline on your sales page and maybe even use a countdown timer. Plus, send emails that lead up to that deadline – tell your audience that the offer is closing today, then again that it's closing this afternoon, and then again in an hour. Always be super

Are you someone who can't stop procrastinating when it comes to doing your email marketing? Well, you're not alone.We're Kennedy and Carrie, and today we're sharing some useful strategies to help you stop putting your email marketing off so you can get it done. Right now!Ready?Let's go.SOME EPISODE HIGHLIGHTS: (0:34) Want to carry on with the conversation? Join our FREE Facebook group. (2:01) Check out our sponsor - Zerobounce! (3:06) Just get started (or jump back in). (5:15) Stack habits together or schedule appointments in your diary. (8:50) Make things easier for yourself and remove any friction. (15:45) Alternate between longer and shorter emails. (17:53) Follow the 'Rule of One'. (21:14) Create campaigns one email at the time.(25:20) Don't let the fear of 'being bad' hold you back. (29:29) Create a system, process, or formula that works for you. (32:19) Subject line of the week.Useful Episode ResourcesRelated episodesTime-saving tips for email marketing – how to eliminate distraction with Nir Eyal.Supercharge Your Email Marketing Copywriting By Mastering The Rule Of One For Maximum Impact.Lies You’ve Been Told That Are Stopping You From Making Money In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about useful strategies to get your email marketing done if you're someone who can't stop procrastinating) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

Do you ever find yourself making important business decisions based on a hunch? Would you like to know how you can improve the success rate of email marketing (and your marketing in general) by looking at data and not relying on a gut feeling? Are you curious to finally get a clear idea of what marketing works in your business so you can do more of it?This week we're sharing a technique we created so you can 'read the minds' of your subscribers. You'll be able to work out how they found you, where they came from, and what made them buy from you. This method is quick and effective. And it only requires you to track two simple things about your subscribers. Ready to learn more about this and transform your business for the better? SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tricks.(4:33) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(5:40) Marketing is a numbers business.(7:52) The importance of understanding what works.(10:26) Why do you need to understand your conversion mechanisms?(12:35) The problem with tracking solutions.(15:32) The two things you need to collect in your email marketing system.(20:30) How do you capture the original source and conversion mechanism?(22:48) Learn how to use this method to track the success of your marketing. (25:26) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Marketing is a numbers businessWe come across a lot of business owners who think that marketing is a creative practice. And of course, there's creativity in marketing. But we think that creativity is around the way you decide to solve the numerical and data-driven problems you discover in your business. Because at its core, marketing is a numbers business.It's about looking at what you spend in terms of time, effort, money, and resources and what the return on your investments is. This is called direct response marketing. And for us small business owners it's fundamental that the return on investments is (as much as possible) directly attributable to your spending.The importance of understanding what worksLast month we saw a sudden surge of people joining our membership The League. We have new members every week, but we had more than usual. And we knew that was something worth investigating. Because one of the things we talk about a lot is to raise your peaks and do more of what’s working. And if you see some changes in your business but don't have the data to understand why you're seeing these changes, then you can't course correct. You can't amplify what's working and you can't stop what's not working.So we decided to start looking at what we might have done a few weeks or months prior that could have created this influx of people joining our membership. And we looked at activities we did in the past (not only last month) because it's rare that someone buys your product immediately, even if you're running ads directly to that product. A lot of the time people will look at your offer and leave. And it might be a retargeting ad that encourages them to buy in the end. Or they may look at it a few times before they eventually purchase it. There's always a gap between somebody coming into your world and buying something.And this is even more obvious with email marketing. Because somebody may join your list today but become a customer for the first time at some point in the future. There’s often a gap between when they join your list and when they buy. And if you're doing a lot of different things to build your list (say having a podcast or a YouTube channel, doing webinars, guest training, SEO, Facebook ads, etc.) you also have several conversion mechanisms. Why do you need to understand your conversion mechanisms? So you'll need to know which traffic methods bring in the most people but also which ones help you turn them into customers. Because not all subscribers are created equal! You'll find that you have some conversion mechanisms that work better with some traffic methods than others. You need to know which traffic method and which conversion mechanism in conjunction, get you the most sales. And you also need to know which ones are costing you money. Because you might be getting conversions from a particular source but not a price you can afford to be paying.With both conversion mechanisms and traffic sources at play, sometimes it's hard to understand what works. For example, you might have a lead magnet that converts well but on

Want to find out what we get asked inside our exclusive, members-only group coaching calls? This week we're taking behind the scenes of the coaching calls we do inside our membership, The League. We're going to not only share the questions about email marketing that our members ask us, but also the exact answers we give them! Aaaaaand, we have an amazing opportunity for you. For one day only, you can join one of these exclusive calls too! Want to find out more? SOME EPISODE HIGHLIGHTS: (00:17) The League Open Day.(6:00) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(7:16) How many campaigns do I need to get started with email marketing?(10:50) What's the best frequency for email marketing?(11:15) Planning your email content. (12:52) How many emails should I send during a launch?(16:53) How do I move to a higher email frequency?(19:50) What about email marketing for the B2B industry?(22:01 ) Join us for our first Open Day!(24:58) Subject line of the week.Join us for the first Open Day inside our membership The LeagueWe’re doing an Open Day for our membership The League where you can come and hang out on one of the hotline coaching calls as our guest. It’s happening on the 11th of May 2022 at 8 pm UK time (3 pm EST).You’ll get to ask questions just like our members do and get answers from us. And if you can't think of a question, just sit there and watch - like a fly on the wall. We guarantee you’ll learn from the questions that other people ask.So if you want to get on this call, register here. We’ve never done this before, and we’re excited to see many of you joining us for this experience. So let’s pack out the room for some great learning! 1. How many campaigns do I need to implement to get started with email marketing?The first question we pulled from one of our coaching calls is from Paul, and he asked, “As long as I have the Getting to Know You sequence and your Overture sales sequence set up, am I good to begin sending traffic through my funnels?”The short answer is yes!But let's break this down. For context, we should say that we give our members inside The League new email marketing campaigns every single month. But obviously, people can’t implement them all at once! Also, for clarity, the Getting to Know You sequence is our welcome sequence. It’s a 4-day sequence for every new person who comes onto your email list. This is where you introduce them to your core product or service.  After setting up our welcome sequence Paul implemented our Overture campaign, which is a sales automation.Of course, if after setting up these two campaigns you want to stop putting people through more sequences, you can. But you can also set up as many email campaigns as you want. You don't have to wait until you have all our email marketing campaigns set up - we don't do that either! We add a new campaign every 8 weeks or so. And taking this approach is perfectly fine. Firstly because it takes some time to set the sequences up. But also because they'll serve you on an ongoing basis. You can view these two campaigns as your minimum viable engine. Just put people through them, and you'll immediately benefit from the work you've done setting them up. Think of it as a train with different carriages - more campaigns will make your email marketing train longer. But simply add a new carriage whenever you’re ready, at your own pace.2. What's the best email frequency for email marketing? Here's another question we get asked by email marketers all the time. “How do I figure out what email frequency I want to do with my email newsletters?”There’s no right or wrong answer here. We talk a lot about the fact that we send an email every single day, and we think you should too. Because we think you’ll get better results if you email at least a few times a week.Planning your email content In terms of planning your content and the frequency of your email newsletters, we do our planning quarterly. So in the middle month of any given quarter (February for Q1, April for Q2, etc.), we plan the content we’re going to share in our email newsletters. We look at what we’re going to sell, what our goals are, and what emails we’re going to send in order to take our subscribers on a journey. And then we figure out what content we need in order to make that happen. Let's say we decide to do a webinar campaign. We go into The League and grab our own template for that, just like any of our members would. And then we put it all together and run it.In short, here's what we do. Once a quarter, we plan a rough big helicopter view of everything we’re going to do and map it all out. We break it down month by month, week by week, and day by day. We create the plan once and then fulfill it, and this means we don't have to spend time every day wondering what we’re going to send out next. 3. How many emails should I send during a launch?“If I'm launching my new course, coaching progra

Does Artificial Intelligence have a place in email marketing? Can you use AI tools to outsource your email writing? These are some of the questions we're answering for you today after testing a few AI tools. Curious to learn what we found? SOME EPISODE HIGHLIGHTS: (0:12) Want to get more sales from your email marketing? Grab our Click Tricks.(3:49) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(4:58) Should you use AI to write your emails? (6:50) Where can AI be useful?(7:47) AI tools can write about features and benefits.(9:04) AI tools can't help you with ideas and stories.(11:55) AI tools can't differentiate between products. (14:32) AI can't target people with different levels of experience. (17:42 ) AI tools can't create successful email campaigns. (24:19) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Should you use AI to write your emails?We’ve been playing with a few AI platforms for a while now, and we have opinions about them. This isn’t about us bashing AI tools though. We believe they definitely have a place, but we’re going to get into some of the issues we found when using them. So let's start by setting the tone with a quick example. This is what we typed into one of these AI tools to see what kind of marketing email they'd write for us:“Welcome to the Email Marketing Show podcast for online course creators and membership site owners.”Simple, right? Want to see what we got? “So this is the first episode of the Z Z podcast. I am super excited about the new venture and hope you all enjoy it too.”Not quite the introduction to our podcast we had in mind. In fact, this makes no sense whatsoever! Where does the "Z Z podcast" even come from??So let's look at some of the issues we've found with these tools. And it's important to say that these findings apply to all the tools across the board. It doesn't matter how good the platform is. You might have the best one out there (and it's up to you to do your research and work out which one is the best for you), but they all have the same issues. Where can AI be useful? AI tools can be useful in what we consider to be simple copywriting - and that's where the stakes aren't massively high. So for example, if you have a membership site or a course and want to send an email to promote a new video, you might want to write a little paragraph that describes what that video is for. You'd pop the information into one of these tools, press a button, and get a few options back.Bear in mind though that once you’ve put this amount of copy into the tool, you’ve almost done the job yourself! With a bit of tweaking, you could use the best out of the options the tool gives you, and it'd probably be good enough. But this is only for a piece of copy where the stakes aren't that high. AI tools can write about features and benefits For us, it boils down to this - AI tools can only write about features and benefits. You're feeding information into these platforms, and the outcome is linear - it's features- and benefit-driven.The problem is that people don't buy just on features and benefits - they also buy on emotion. And these tools are completely devoid of personality – of your nuances and your isms (as we like to call them). They don't have any authenticity because a robot wrote them! There are no pieces of you showing in the turns of phrase and the way the emails are being worded. They're sterile - perfectly written, with no 'knack' about them. So if you want to write about basic features and benefits, by all means, you can try and use AI tools, see what they give you, and then manicure the content afterwards.AI tools can't help you with ideas and storiesThe issue with writing about features and benefits is that it's all about why you should buy a certain thing. And surely you don’t want to show up on the Internet every single day with another email that asks people to buy your product. Right? That's what so much email marketing out there already is – just bashing people over the head with offers!The problem is that's all these AI tools can do. You can't use them to craft good, compelling, interesting stories about something that happened to you. Or pull something out of the news that might be relevant to your email list. And one of the biggest struggles people have when it comes to email marketing is finding the things to write their emails about. Well, guess what? If you use AI tools as part of your email marketing strategy to write your ema

This week we're talking about the therapeutic benefits of writing your own emails. Is writing therapeutic? Absolutely! And writing emails can be just as much a therapy for you as it is a sales-making activity. So let's break down all these cool therapeutic benefits of writing your own emails. Ready?SOME EPISODE HIGHLIGHTS: (0:16) Want to get more sales from your email marketing? Grab our Click Tricks.(4:38) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(5:52) Write the emails you enjoy writing.(8:53) Allow yourself to savour the moment.(11:33) Train your brain to become more mindful.(13:28) Create the habit of writing every day.(15:46) Stop worrying about the technology - focus on the psychology!(17:24) The commercial benefits of writing your emails.(18:25 ) Be you!(21:05) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Writing emails can be fun! Let’s talk about why email writing (and generally the act of writing) can be therapeutic for you. Because writing emails is not just a sales mechanism! The reason why loads of people put off doing email marketing is that it sounds hard. It comes across as difficult, complicated, laborious, and maybe even boring. The key word here is that it sounds like it might be all these things. And we all want to do things that are easy, don’t we?But here's what we're saying. You can turn something you’re currently putting off and think you might not like into something you enjoy!That'd be cool, right? So how do we do that? Write the emails you enjoy writingThe first thing you need to do is to write emails you enjoy writing – emails you would actually want to read. And that sounds a bit crazy because a lot of the emails in your inbox might look boring, formulaic, or braggy. But you don't want to write emails like that. And the great news is that you don't have to!You can write better emails that will also help you stand out. You do that by writing the emails you'd like to read - the ones you enjoy. Because that means you'll enjoy the process and the therapy of writing.  Kennedy, for example, started writing daily emails because he’s dyslexic. He looked at the process as a way of working a muscle. If you exercise that muscle every day, over time you’re going to get better at using it. So he told everyone on his website that he’s dyslexic, and if you join his daily emails, there will be typos. It might be all over the place when it comes to spelling, but he promised the emails would be good and valuable.So if you feel you're not great right now, the expectation of turning up 3-7 times a week with an email to your list will give you the motivation to show up and improve that skill. It’s a bit like having a personal trainer – it’s what will make you show up at the gym and do the work so you can improve your skills.  Allow yourself to savour the momentAnother benefit of writing emails is that it allows you to be present. The idea of mindfulness has become increasingly popular over the last few years. It's about being more mindful of what's going on in the present - living in the present moment. And one of the activities you can do to become more mindful is writing, which is why journaling is so popular. It's all about sitting down and writing privately to yourself about how you feel, what you're grateful for, what you've achieved or want to achieve, your goals, etc.Granted, you might not want to share your private thoughts in the emails to your list - although we’re all about being open, honest, and real with your subscribers. We always encourage you to show them what’s going on in your life and start your emails with a story. And one of the things that this enables you to do is to become more mindful of what's going on in the world around you – to savour the moment and enjoy each thing that happens to you.  Going for a walk in the woods and allowing yourself to become more aware of what’s going on around you is a satisfying thing to do. When you focus on what's going on around you (the sound and sensation of your feet on the ground or the feeling of the breeze through the trees, for example), your brain can't worry about the big stuff that’s going on in your life. Train your brain to become more mindfulRob, for example, likes to either write his emails using Google Drive or use the full-screen, distraction-free mode on his Mac, so he can write without seeing anything else - there are no other tabs open, and all he has in front of him is a screen. So he'll sit dow

Today on the podcast we chat with Cody Burch. Cody is a member of The League and helps course creators and membership site owners launch their programs with funnels and Facebook ads through agency done-for-you work, a membership, live events, and courses. He's here to tell us how he increased sales with email marketing by a whopping 1,000% just by implementing two of our campaigns. Ready to have your mind absolutely blown? SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download, Click Tricks.(3:34) Fancy a 14-day FREE trial with Keap? (We give you TWO of our campaigns for FREE with it!)(4:42) Cody's email marketing before he joined The League.(11:44) Implementing our campaigns (and increasing sales by 1,000%!)(17:57) Cody's success with the Time Lord campaign.(20:22) How does Cody feel about his email marketing now?(22:45) The one action that had the most impact on Cody's email marketing. (24:28) What's next for Cody's email marketing? (25:52) Has email marketing taken over Cody's life?(28:03) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Cody's email marketing before joining The League When Cody started his business over 5 years ago, he didn’t have a funnel, an email list, or any presence on the Internet. It was only about a year later, when he wrote the book The One Hour Funnel to help people create their online lead capture system quickly, that he started collecting email addresses. His book has been one of the biggest list builders for Cody - one he's been using for years. But while Cody was growing his list, he wasn't nurturing it. He wanted his emails to be perfect and was putting himself under so much pressure that he'd only send emails to his list sporadically and when he had something to promote. Even though the front end was working (and Cody was collecting leads through funnels and ads) his approach wasn’t structured - with no system or strategy behind it. He might promote something similar to what people had downloaded from him, but when that worked, it was random and lucky. Nothing horrible was happening - he wasn't getting haters or huge amounts of unsubscribed. But soon enough, Cody realised there was a gap in his marketing. His front end was working, but he had no real plan on how to nurture his list. And that was until about a year ago when Cody downloaded our Daily Email Strategy (now the Bottomless Email Strategy) and from there he eventually joined our membership, The League. What did Cody's emails to his list look like?Cody's emails weren't story-based or personal – they were completely promotional. Whether it was Cody selling his own products or sharing affiliate links, there was no backstory or consistency with his emails. He would go so long without emailing that his subscribers probably forgot who he was, what he did, or what they'd downloaded from him. And that's why people weren't opening Cody's emails or clicking his links with consistency. When somebody downloaded a lead magnet, Cody would send them three days' worth of emails trying to sell them the next relevant low-ticket offer, but other than that, he had no automation set up. His promotions were sporadic, and this meant he was making money in his business asymmetrically – people would opt-in and may or may not buy something from him over the next 6-12 months. But when he was asked what a new lead was worth to him in the first 30 days, Cody had no idea how to even track that. It wasn't until October 2021 that Cody committed to one email a day. And when he started doing that, everything Cody thought might happen didn’t happen, while everything we said would happen did happen! Amazing, right? Open rates, click-through rates, and replies went up, and he started receiving more and more replies from people saying that his emails spoke to them.Implementing our campaigns So we now know that Cody had a sporadic email strategy for about 3 years before joining our membership. After that, he started sending out 3 or 4 emails a day and getting more comfortable with the practice. But he still hadn't fully committed. As Cody described it, it was like a new baby giraffe learning how to walk. Then finally in February 2022, Cody implemented the Getting to Know sequence (our welcome sequence) and deleted his original three-email sequence. Following that, in just one night he wrote the Overture sequence (which is one of our direct sales campaigns). Since then, people who join C

Today on the podcast, we chat with our friends Mike and Callie from Membership Geeks about the emails you send once people have joined your membership. Mike and Callie know everything about memberships, and they're sharing their best practice around email marketing for paying members. This conversation is all about the importance of communicating with the people who are already inside your membership. And you definitely don't want to miss it! Ready to discover the secret to serving your members through emails? SOME EPISODE HIGHLIGHTS: (0:13) Want to get more sales from your email marketing? Grab our Click Tricks.(3:46) Fancy a 14-day FREE trial with Keap? (4:45) Did Mike really once perform magic in Vegas?(6:54) Why email marketing is crucial for your paying members. (9:15) Introducing the Weekly Digest email. (10:42) Why the Weekly Digest is an awesome idea. (13:46) Building relationships with your members. (15:26) The benefits of segmenting your members. (17:42) The key ingredients to the Weekly Digest. (24:13) Subject line of the week with Mike and Callie.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why email marketing is crucial for your paying membersContrary to what a lot of people think, selling your membership isn't the finish line – it’s the starting pistol! That's right - it's not enough to get people inside your membership. Once they're there, you need to keep them subscribed - month after month and year after year. You need to market beyond the sale and give your members a reason to stay and use what they’re paying for. And the emails you send are critical in doing that.The challenge here is that typically you have a lot to tell them about. You have logistical emails (like reminders for live calls), payment receipt emails, emails to let people know about new content, etc. As the membership site owner, you're going to take up a lot of your members’ inboxes. And all the prompts and reminders to come and get engaged with your membership can get drowned out. So the simplest solution is to send what Mike and Callie call a Weekly Members Digest email.The Weekly Digest emailThis email is in addition to your welcome or onboarding sequence – it’s all about marketing after the sale. It’s what’s going to remind your members that you exist. Because often, when people first join a membership, they're excited and have a good look around. But then life gets in the way, weeks go by, and they haven't had a chance to log in again. So the Weekly Digest helps you remind members that you exist. It brings them back to the site and gets them to log in and feel excited again. It also enables you, as the membership owner, to keep members up to date with any content you’ve just added and signpost future value by letting them know what’s going to happen in the following week, for example.Plus, it's a chance to highlight your community and share your members' wins and progress, which in turn allows you to inspire and motivate more members. It's just one email, but it allows you to do a range of really cool things!Why the Weekly Digest is an awesome ideaIt's important you send this email every week on the same day and at the same time – for Mike and Callie, it’s on a Saturday. That creates a routine for your members – a ritual and a habit. They go into their day expecting it, and if they spend no other time on your membership over the week, this is the trigger for them to go and log in. In essence, the Weekly Digest allows your members to realise the value of your membership, even if they don’t access it too often. It enables them to keep up to date even if they’re not currently in a position to consume your content.With most memberships, there’s a lot of content being shared. So the Weekly Digest allows you to curate what you think they need to see in any given week. It also allows you to hand-pick the conversations that are happening in the community because otherwise, they might get lost. And if you’re segmenting your members based on their interests, you can also use conditional content to direct them to certain conversations based on what you know they're interested in and what their needs are.The Weekly Digest helps your members get to the most important content for them as quickly as possible. It's a service you're providing them - you're offering the convenience of a shortcut in their inbox with the key information they need.Building relationships with your membersMike and Callie shared that there have been times when they were travelling and the

This week we're giving you something a little different - something that has less to do with email marketing and a lot more to do with how to run a business strategy session for your business. And to help you do just that, we're taking you behind the scenes of our own business strategy weekend in Manchester. Ready to be inspired? Because this will no doubt help you come up with some great ideas for your own business.  SOME EPISODE HIGHLIGHTS: (0:24) Want to get more sales from your email marketing? Grab our Click Tricks.(4:00) Fancy a 14-day FREE trial with Keap? (5:04) Booking our business strategy session 'weekend'.(9:59) Creating the agenda for our business strategy session.(11:36) Are you the bottleneck in your business? (14:55) Creating an 'organisational chart' of our staff.(18:19) The Love - Happy - Hate exercise.(20:59) Create the business YOU want.(29:27) Working less IN the business and more ON it. (36:09) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free - we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Our business strategy session 'weekend'A few months ago, we booked an Airbnb in Manchester to run our very first business strategy session. We went for two days during the week, but we like to call it a 'weekend'. Because, why not? This trip obviously came to a cost, but we wanted to give ourselves a bit of a treat and also get value from the experience. So we booked first-class train tickets and picked an apartment over a budget hotel. Why? Because we wanted somewhere comfortable and not cut any corners. We invested in this, and that put us in the mindset of working hard for it.We chose a place where we could get our heads down and do a lot of work - rather than sitting with bits of paper on a bed. Our apartment had three different areas we could work in. And that meant we could keep ourselves refreshed and our brains active instead of being trapped in a tiny room. Why Manchester? Because we purposely chose to be away from home. We wanted to get into a different mindset - think about the business in a different way. And why not make this a bit of a holiday, too? We made some time for fun, always went out to eat (rather than cooking in the apartment), and had a nice meal and some cocktails too.Another thing we did was to ask our team not to contact us unless something was on fire. Our CTO could contact us in case of an emergency, of course. But otherwise, we signed off from Slack for two days. And this gave our team some independence but also ensured we weren’t going to deal with day-to-day business questions and issues. Creating the agenda for our business strategy sessionOn the lead-up to our business strategy session, we both kept a Google Document where we listed things to discuss in Manchester. What did we put on there? We added anything that we felt was problematic in the business, like things that we were doing that we thought perhaps we shouldn't do. But we were also on the lookout for opportunities for growth - ways to maximise the profitability of the business.So we started with a very disorganised agenda for this meeting. And on the way to Manchester, we condensed it down and categorised all the items into sections. Are you the bottleneck in your business? The main thing we wanted to discuss was the fact we both felt we'd been the bottleneck in our business. We wanted to understand whether that was true and then figure out how to change this. For example, we were approving every graphic for the podcast or social media, every sales page, every lead magnet, etc. There were lots of areas in our business where our staff always seemed to be waiting for us because of how we'd set things up. Everything felt slower than it needed to be, and we felt bad for it. Plus, we worried that this could end up affecting our members and customers. It never did (because we’re both acutely aware of customer experience), but as we continue to grow our business and serve more customers, we knew these problems would only be amplified. So we started looking at the systems and people to ensure these issues wouldn’t escalate. And this is something worth remembering for anyone running a business – any issues you have now are only going to be amplified as your business grows.Ultimately the whole responsibility for our business lies with us. But during our time away we started looking at ways to delegate some of the day-to-day responsibilities so that all the decisions and checking of various areas of our business wouldn’t be with us anymore. In other words, we started thinking about how we could

Today on the podcast, we chat with our friends Martin and Lyndsay from Jammy Digital who told us all about using your blog and leveraging Google to build a whopper of an email list. So if you think blogging is dead, have tried and failed to start and maintain a blog (much like us), but want to understand how to use blogging for email list building, you just HAVE TO check this interview out. Ready to learn some tricks that will completely change the way you look at blogging? Let's do this!SOME EPISODE HIGHLIGHTS: (:) Want to get more sales from your email marketing? Grab our Click Tricks.(:) Fancy a 14-day FREE trial with Keap? (:) Did Martin and Lyndsay really meet at the Peter Pan ride queue at Disneyland Paris?(:) The benefits of turning podcast show notes into blog posts.(:) How to make your business blog more effective.(:) How to come up with effective blog post ideas.(:) What if you don't like writing?(:) How can your blog posts be found on Google?(:) How often should you blog in order for your efforts to be effective?(:) Subject line of the week with Martin and Lyndsday from Jammy Digital.Want to get more sales from your email marketing?We put a little something together for you. It's really cool and it's FREE (yes, it's cool and free – we're nice like that). If you want to make more sales from your email marketing, you need more clicks on the things that you're selling!That's why we're giving you 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The benefits of turning podcast show notes into blog postsAs you probably know, we’ve been podcasting for a while. In the past, we tried different types of show notes to see what would work well, but over the last year we've been providing a blog post for each podcast episode (yep - that's the one you're reading right now) that people can skim-read. This is perfect for anyone who doesn't like listening to podcasts or can't at a particular point in time. This in-depth article allows anyone to still access the information, even if they don't listen to the podcast. Pretty cool, right? So this is great in terms of user experience, but also, from our point of view, we've definitely noticed a rise in traffic from the search engines. And as a result, we're getting more people opting into our email list (because we give our readers plenty of opportunities to do this while they read our content). And that's because when it comes to search engines, podcasts aren't massively discoverable when it comes to individual episodes. Google likes written content a lot more, so it's about leveraging what the search engines favour in order to make your content more accessible. Repurpose your content to achieve your business goalsSo it's not just a matter of content repurposing. It's about tapping into what's going to make the biggest difference in terms of what you're trying to accomplish. And that's different for every business. But for Martin and Lyndsay, as well as for us, it’s about getting more email subscribers and building an audience of people that you can pre-qualify. How? They’re consuming your content. So they know you’re right for them. And that's why they’re comfortable handing over their email address to get more content from you. And creating written content (over podcast or video) is the best way to do this.So let's say you do create other types of content - a podcast, a YouTube channel, or do a lot of Facebook lives. Should you drop everything to start a blog? Absolutely not! You can do what we did - we didn't add blogging as an extra piece of work we do. Instead, we continued to produce our podcast and a member of our team takes that episode and turns it into a blog from the same piece of content. And then you can easily embed these different pieces of content into your blog, which is a piece of web real estate that you own.How to make your business blog more effectiveIf you have a blog, there are ways to make it more effective and attract more visitors. And the main tip Martin and Lyndsay have to help you be found on Google is to answer the questions your customers and audience are asking you. Sometimes these questions can make us uncomfortable, especially when they're around price. But being upfront and answering them means you’re going to get found on Google.  And that's because you know people are searching for this information, and your competitors might not be answering them and choose to shy away from those topics. So you're more likely to get rankings and traffic that way.You can address the questions people have in the decision-making stage, for example. They're trying to decide which option to go with, and a lot of businesses don't focus on this. Instead, they create content that tends to fit into the awareness stage of the buyer’s journey. So answering these types of questions can help you s

Welcome to another episode of The Email Marketing Show! We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead.Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)The Surprising Thing That REALLY Impacts Your Email Deliverability.Why You Need to Avoid These Email Marketing Mistakes. FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

We're joined today by one of our members, Dan Greef. Dan runs a gluten-free, keto, low carb, low sugar (or rather, no sugar) bakery. They make cakes and sweet treats that won’t spike your blood sugar levels. Today, Dan shares his experience with email marketing and tells the story of how he made a whopping £9k in just ONE day, sending simple emails and using the strategies we teach inside our membership, The League. We had a few mic-drop moments in this interview. Are you ready to find out how Dan made awesomeness happen from his email list? SOME EPISODE HIGHLIGHTS: (0:09) Want to get more sales from your email marketing? Grab our Click Tricks.(3:26) Fancy a 14-day FREE trial with Keap? (4:37) How Dan got started with email marketing. (7:18) What did Dan's email marketing look like before he joined The League?(11:20) What happened when Dan joined The League?(15:36) What impact did email marketing have on Dan's business?(19:40) How does Dan feel about his email marketing now?(24:04) Dan's future plans for his email marketing. (26:14) Does Dan's email marketing take up too much of his time? (31:33) Subject line of the week.How Dan got started with email marketingWhile Dan started his business from his kitchen table a few years ago, things drastically changed for him during the lockdown, when orders started coming in thick and fast. Dan now has dedicated premises and staff. Like Kennedy, Dan is dyslexic and finds public writing terrifying. So email marketing was the last thing Dan ever wanted to do! Before he got started with email marketing, Dan used to do frequent Facebook lives and in January 2021 he'd started running paid ads. But with a fairly low-priced product (the average spending per order being around £27), Dan realised this model wasn't sustainable for him. With regards to his email marketing, Dan would do what most people do - send out broadcasting emails. They'd be full of pictures and offers and not have much in there other than a big flashy BUY button. But when he found our podcast and then started learning our techniques, everything changed. That's when Dan realised he loves email marketing! What did Dan’s email marketing look like before he joined The League?Every Friday Dan does a special restock sale, so he sends out an email to tell his list what’s in the restock. Like many others, Dan wasn't keen on emailing more than once a week - he was worried people might unsubscribe. He had a fairly big list, and he didn’t want to lose what he calls his 'email collection'.And Dan admits that back then, he would have lost a lot of people if he'd started emailing more. Because all he was sending out were sales emails, where he'd say what new flavours were coming out. Dan had nothing else to say. But now he does - and not because his life has changed, but because he realised he can say things. Email marketing has given him a voice. Before he joined The League, Dan had a few automations set up, but (to his admission), they were salesy. Now his emails allow him to build rapport with subscribers and have conversations. And people are more likely to buy from him because they’re no longer just buying a product – they’re buying from a person.Marketing, Dan tells us, shouldn't be about asking people to buy things. That's what Dan was doing, and that's why his email marketing wasn't working. But Dan later realised that in order to be successful, he needed to change his mindset. Because email isn’t a marketing technique – it’s a communication technique and a community builder.Pretty awesome stuff, right?What happened when Dan joined The League?Dan joined The League in the summer of 2021 and spent the first few months watching our videos and learning. Soon enough, he started to experiment with sending out emails twice a week and adding some personality into them. His early emails didn’t do much, he says, but they helped him learn the way.When Dan decided to put his prices up, he was terrified. He thought his list wouldn't react well. But after getting some advice in one of our coaching calls, he decided to use one of our campaigns to approach the price increase. Instead of apologising and being on the defensive, the campaign allowed Dan to bring his customers with him. Dan explained why the prices were going up (to pay for the ingredients), and customers loved his honesty and the respect he showed them. That's why they went with him. Dan's sales increased because the campaigns allowed him to build trust, rapport, and honesty. And these are the basis of any relationship, which is why his campaigns were so successful. We have to remember that email marketing is not us vs them - it's about taking the subscribers on a journey with you. We don't need to convince people to buy what we sell. It’s not some sort of arm wrestle where the business needs to convince the customer to give them money. As business owners, we're on a journey. And we need to take our customers with us, j

In today's special episode, we want to share some strategic-thinking processes to help you decide whether your messaging should change in a crisis. When something big happens in the world, and it affects everyone on a large scale, it can seem like everyone has a strong opinion on it. So how can we make the decision about what to change? And should we, at all? There's no right or wrong here. This isn't about us telling you what you should or shouldn't do. It's not even about us telling you what we think you should do. It's simply to help you decide what's right for you, your personality, your business, and your customers. It’s about helping you have more information to make the decision. Because the choice is yours, and so it should be!SOME EPISODE HIGHLIGHTS: (x:xx) The two types of content you can share in a crisis. (x:xx) Does what's going on affect you?(x:xx) Does the crisis affect what you teach and what you sell? (x:xx) Does it affect your audience?(x:xx) Do you have anything to say?The two types of content you can share in a crisisWe think there are two different types of content you can choose from when it comes to your email list or your social content. These are:Supportive content. This could be something as small or simple as putting up the flag of the country, an image or a video, or sharing information. It’s content in support of the cause.Escape content. In a time of trauma, or when things can be difficult for people, we all need some sort of escapism to support our mental health or our family's health to allow us to carry on. That escape is something your brain needs, in order to have some recovery time. So escape content is any type of content that allows people to think about something different - to give their minds a rest.And the great news is that you can change which type of content you share as time goes on or as things unfold, your learning progresses, and you gain more knowledge. You can switch things around or mix your content up based on what feels right at any given moment. So if you're wondering whether your messaging should change in a crisis, this is something to bear in mind.Kennedy, for example, has a strong background in entertainment, so he’s much more inclined to provide content that helps people escape. When people go and see him live, he makes them laugh – he helps them relax and recharge so they’re more equipped to make the hard decisions that need making in their own life or business. Providing escape content taps into his natural ability. But this particular piece of content you're reading, for example, is one that allows us to support our audience.So to help you decide what to do, how your messaging should change in a crisis (if at all), and what type of content to share, we put together some questions for you to consider.Questions to help you decide whether your messaging should change in a crisis1. Does what’s going on affect you?Of course, any type of crisis will affect us all - mentally and emotionally, if not physically. Are you and your audience lucky enough to be somewhere out of conflict? Or is this having a direct impact on your life?This is where you have the opportunity to choose whether you want to shine a light onto the people who are being affected or whether you want to continue to provide that escape. Because as this situation unfolds, there are still people who will be going to the theatre to watch a comedian who'll make them belly laugh. There are still people who are going to the cinema and watching films. That's all still happening – the world doesn't pause.Decide how to use your platformIt's easy for us to think that because we have an audience online and a platform (whether that’s your social media audience or your email list, for example) we have a moral right to use that platform in some way when something like this occurs. But it's important to be careful. The fact you’ve built a platform only means you’re good at harvesting an audience – at running ads and getting people to opt-in for something of value, or posting content that encourages people to follow you on social media, for example. It doesn’t mean you suddenly have to turn into a politician!We've all built an audience (large or small) around the thing we’re passionate about and are experts in. That doesn’t mean you need to be an expert in politics if that’s not what you do. We certainly aren’t, and no one should expect you to be one either. People aren’t coming to your Instagram to get the latest breaking news about a crisis. So remember that the pressure is off – you don’t have to have the answers.  You don't have to be the leader of the voice. You can decide to show support if you want to, or you can continue to be the escape.Do you want to bring this crisis into your content? Once you’ve worked out if the crisis affects you, you need to decide whether you want to bring it into your content or not. This will help you decide if and how your messaging should change in a

How many email marketing sequences do we need for our business? What are the critical email campaign examples you should have in place?We're Kennedy and Carrie, and here are the 7 email campaigns we think every business should have.Ready to take notes? (And, most importantly, take action?)SOME EPISODE HIGHLIGHTS: (0:38) Want to carry on with the conversation? Join our FREE Facebook group. (3:04) Take action - build one campaign at a time. (5:07) Why are campaigns with multiple emails more effective? (12:40) 1. A delivery sequence. (15:40) 2. A welcome sequence. (19:23) 3. A direct sales sequence. (22:37) 4. A content-led sequence. (27:57) 5. An objection handling sequence. (33:19) 6. A risk reversal sequence. (34:20) 7. A subscriber engagement sequence. (39:01) Subject lines of the week.[podcast_subscribe id="7224"]Take action - build one campaign at a timeThe email campaign examples we're giving you here are the ones we think you must have in your business, but don’t get overwhelmed by this advice. Build one campaign at a time and then improve them later because you cannot optimise what doesn’t exist!We cannot predict perfection, so we should stop waiting for it - we can only polish our progress. So don't wait to start your email marketing until you have all the sequences fully written, optimised, and reviewed. You'd be delaying action and creating a noble obstacle. Just get something out there because, with email marketing, you’re building relationships with people. We need to stop acting like every email is a performance!Why are campaigns with multiple emails more effective? Some campaigns could have as few as one email, but you can add as many emails as you want to a sequence. Some of our campaigns are made up of up to 30 emails - it depends on what they are and what they do. A sequence of multiple emails will always outperform one single email. That's because none of us is getting a 100% open rate on our emails (not even Google!) Even if you’re getting a healthy 40% open rate, 60% of your subscribers are still not seeing those emails.Also, we are all inspired by and connect with different things. If you tell someone that a particular offer is expiring soon, they might buy because they're motivated by loss. But the same email might not work for someone who's motivated by different things. Instead, you might be able to get their attention by offering a bonus, for example. Having a sequence of emails in a chain with time delays between them always outperforms a singular email.Why you should pre-write and automate your email campaignsWe recommend you pre-write and automate your email sequences because, that way, they’ll perform for you no matter what's happening in your life or business. Having automated email sequences gives you flexibility. Your pre-written emails are an asset - not a liability!If you spend time sending out broadcast emails, you can never use that email again, and you won’t get that time back. But if you write your emails into automated campaigns that every subscriber in your list will receive, you're building an asset that’s going to serve you time and time again. Automated campaigns are effective not only because they help you make sales, but also because they allow you to deepen the relationship with your subscribers (or help you re-engage them). It depends on the point of the campaign.The key is to build your email campaigns as an asset that compounds and serves you for as long as you need it to – not just for the time it takes you to do the work. When you write and schedule emails, you have the systems and automations already in place. And they keep working for you even when you can't, for whatever reason. Write your emails when you feel your boldest and bravest self, and pre-programme that content to go out regardless. That way, your emails will do the heavy lifting for you. They can act as a staff member, i.e. a hugely powerful asset in your business that allows you to keep going when you can't.So what are the 7 email sequences you should have in your business?1. A delivery sequenceYou need a simple, engaged sequence that delivers whatever people want to download from you. Even if you’re giving away that product for free (i.e. a lead magnet), treat it with reverence – don’t undervalue it because it’s free. People will decide on the value of something based on how you treat it. They might not be paying money for it, but they're giving you their email address. And data is currency. So show people that what they get in return is valuable to them.Remember that you need a delivery sequence for every product (free or paid-for) that you give out. Send people what you said you'd send them, and keep hyping that. Don’t even refer to your lead magnet as a freebie, if you can avoid it. Because people paid for it with their data and attention. And once they download it, you want them to ask you what’s next.If you're getting started, a

Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin.Let's go!Useful Episode ResourcesRecent episodesWarning: 6 Lies Your Email Marketing Platform Is Telling YouHow to Come Up With Your Next Email Campaign (Without Overthinking It)The Surprising Thing That REALLY Impacts Your Email Deliverability.FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can find Fifi on her website.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know! 

How can you write better emails? Do you think your emails are boring? Do you need to be funny? Or should you try and be more interesting? And if so, how?We're Kennedy and Carrie, and we're sharing the little things you can do to make your email marketing less boring.Ready? Then buckle up!SOME EPISODE HIGHLIGHTS: (0:30) Want to carry on with the conversation? Join our FREE Facebook group. (3:05) Make everyday life sound interesting. (4:35) Take people on a journey with you. (10:27) Stay relevant to your audience. (13:37) Deliver value (and selling is value!) (17:37) Send emails using your name (not your company's). (18:41) Show up regularly and don't shy away from expressing opinions. (22:37) Tell stories (and start from the action). (26:16) Join The Email Hero Blueprint.(26:33) Subject line of the week.Useful Episode ResourcesRelated episodesEVERYTHING You Need To Know About Email Marketing And Storytelling To Write Emails That Sell Like Crazy.Email Marketing Success: How Isabelle Lesschaeve Made An Extra $10,000 With Our Paparazzi Flash Sale Campaign.Tap Into The Mind-Blowing Power Of Familiarity Exposure Psychology In Your Emails To Boost Sales In Your Business.FREE list to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. Here's a list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join the FREE Facebook groupDo you want to chat about how you can maximise the value of your email list and make more money from every subscriber? There's a way! Every business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. You'll find a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This content is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero Blueprint Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Carrie?You can find Carrie on her website or at Fully Leveraged Business. Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about how to write better emails that aren't boring) and love the show, we'd appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! What do you really fill your working days with if you don't spend time on email marketing? We'd love to know!

So you started sending more emails to your subscribers and now you're getting 'hate mail'. That's right - some people are replying with complaints and negative feedback. And how do we deal with those? Laura Belgray, the founder of Talking Shrimp® and co-creator of The Copy Cure with Marie Forleo, has been a professional writer for over two decades and has won big awards for her work. In this conversation, she tells us everything we need to know to turn problems into opportunities.Because she is The Queen of turning haters into sales. Want to know how it's done? Let's hear it from Laura. SOME EPISODE HIGHLIGHTS: (0:25) Want to get more sales from your email marketing?(3:33) Fancy a 14-day FREE trial with Keap? (4:07) Can Laura hold her own on a skateboard or did she appear in the Sesame Street theme on TV?(6:09) What kind of 'hate' emails does Laura get?(8:25) What to do when you receive emails from 'haters'. (11:29) Let go of the people who aren't interested in buying what you sell!(15:22) How to turn 'hate email' into a piece of content to support your launch.(20:37) How to turn 'hate emails' into evergreen content.(23:35) 'Haters' are like hecklers - they just want significance.(28:34) Subject line of the week with Laura Belgray.Want to get more sales from your email marketing?We put a little something together for you – it's really cool and it's FREE (yes, we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling!So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. The kind of 'hate emails' Laura gets  One thing we have in common with Laura is using stories as a way of communicating with our audiences. Sure, that makes us a little vulnerable because when you share stories and experiences from your own life and people don't like them, their 'hate' can be directed towards you. So what kind of 'hate' are we talking about here? Oh, let's see. Laura was told her emails were lame and totally sucked, for example. Or that she emails too much and she should 'slow her roll'. And even that people are trying to unsubscribe, but there's no link (an absolute lie!)Sometimes these comments are so ridiculous that they're easy to brush off. But sometimes they sting. And Laura admits she's sometimes tempted to write back and be reactive about the situation. But...There's a better way to do things. What to do when you receive emails from hatersThe right thing to do, Laura explains, is to avoid responding straight away. Don't defend yourself - don't waste your time telling people why they're wrong. It’s okay to lose these 'haters' from your list because they're not the people you want!Instead, Laura does something constructive - she will showcase these comments. She’ll take a screenshot, copy the words, put them into an email and social media posts, and she’ll share with her audience. She might admit she was hurt by the negative comments sometimes, but she’ll also talk about why what people say is wrong and share value with her audience in the process. And do you know why her audience loves it when she does this? First of all, people like to see how we handle things we’re afraid of - things that might happen to them too. Because if you're someone who emails often and is good at this, you'll get these sort of emails too. Truth is - the better you are at something, the more people are going to 'hate' you!How sharing 'hate' emails with your audience impacts youIt's also interesting for people in your audience, Laura says, to see how a person they respect handles the process to turn problems into opportunities. And when you admit that negative words have an effect on you, it's relatable and comforting to your audience. Equally, if you show why you're not bothered by these comments, there will be people on your list who can relate to that.When people in your audience see you handle criticism well, they rally around you - they get on your side and defensive on your behalf. If the ‘hater’ is complaining you sell too much, you might have people react by buying! Because they're on your list to buy from you, and they'll prove it to you by buying your products or services. Let go of the people who aren't interested in what you're sellingLaura knows that the more you email, the more you sell. The more you get your message out to people, the more people you'll help or delight. So by emailing more, you're creating such a positive effect that it’s worth the trade-off of losing some 'haters'. Because the more emails you send, the more unsubscribes you're going to get. But, as we always say, unsubscribes are a good way of cleansing your list. The people who leave are people who don't want to hear from you - they aren't interested in what you have to say or sell. So you don't want them on your

Did you know we started an email marketing agency? If you didn't, you're about to find out why we started one, who it's for, and how it could help you.So if you're curious to find out whether we could take care of your email marketing for you, read on (or click play to listen!)SOME EPISODE HIGHLIGHTS: (0:10) Want to get more sales from your email marketing? Grab our FREE download Click Tricks.(3:38) Fancy a 14-day FREE trial with Keap?(4:37) Why we stopped our first email marketing writing agency.(6:55) Do one thing at the time (but not forever).(11:00) It's about delegation - not abdication!(14:10) The minimum viable version of our email marketing agency.(15:47) Why we only work with specific types of businesses.(18:26) Who is our email marketing agency for?(21:21) If you're interested in working with us, check out our application form!(23:22) Subject line of the week.Want to get more sales from your email marketing?We put a little something together for you - it's really cool and it's FREE (yes, we're nice like that). If you want to make more sales from your email marketing, you need those clicks on the things that you're selling! So we've got 12 creative ways to help you get more clicks in every email you send. It's a FREE download, and it's called Click Tricks. You can grab it here. Why we stopped our first email marketing agencyNews flash! We've just started an email marketing agency. But this isn't even the first time we've done this! In fact, we used to have an email marketing agency, but we closed it down. You see, when we first started this business, having an agency was the logical thing to do. So we did. We'd work with clients, plan an effective strategy and implement email marketing campaigns for them. But there was a downside. We wanted to help more people than we had time to. Plus the investment was prohibitive for small businesses and course creators. And those were the very people we wanted to help because we have a background in creating online courses. So to help more people we created our membership, The League. This is where we help course creators, coaches, membership site owners, and other small businesses to do their own email marketing. So we went all-in on the membership and moved away from the email writing agency.Do one thing at the time (but not forever)We very much subscribe to this idea of doing one thing at the time. But that doesn't mean you do just that one thing forever! We love The League, but we also believe that in business you have to take the time to do one thing right and then move on. This is how we get so much done - separately and together - in our businesses. We do one thing, get it up and running quickly, get it refined (that means automated or systemised), and then move on and do the next thing.We like to use the analogy of a circus performer spinning plates. It can look like mayhem at first. But the way they do it is very systemised. They get one plate spinning until it's perfect and then move on to the next one. Once they have all the plates spinning, they just need to give them a little wiggle to keep them going.It's the same for some of the bits of our businesses. We have people in charge of parts of our businesses and will jump on a meeting once a month to check how things are. So here's a key lesson we learnt - get one thing going and do it quickly. If it doesn't work, you can close it down and move on and do something different.So now that we have our membership up and running, and we've systemised that process, we know when to turn up for our deliverables to serve our members, and we're ready to move on to the next thing in our business, which is how to help people who want an affordable way to have their email marketing taken care of for them. Remember it's delegation - not abdication!The fact we're happy with where our membership The League is (at its core) doesn't mean we're leaving it behind! Quite the opposite! We’re constantly working to improve it and add to it. We never take our eyes off it - we'd never abandon it. Delegation or systemisation doesn't mean abdication – you can’t close your eyes and assume a plate is still spinning. Because if you do, sooner or later, you’ll hear the sound of that plate on the floor. And you don’t want that.So when we first started planning out our email marketing writing agency we were super clear about the fact we wanted to deliver good results and a great quality product for our clients. But at the same time, we still wanted to run and serve The League, produce our podcast (The Email Marketing Show), and fulfil our other existing commitments. These were our conditions. The minimum viable version of our email marketing agencySo the first thing we asked ourselves when we started putting our email marketing agency together was to work out what the minimum viable version of it looked like. In the past, we’d been guilty of building huge elaborate processes that took lots of work, time, e

Today we have Sheila FG on the show, who is part of our membership, The League. Sheila helps podcasters and event owners find sponsors for their events. She's been in business for years, but it's only recently that she started creating products for her business and pivoting into coaching and consultancy. This is a fantastic email marketing case study of how Sheila got started and got results by emailing her list. Ready to find out how your business could transform, too? SOME EPISODE HIGHLIGHTS: (3:16) Fancy a 14-day FREE trial with Keap?(6:49) Sheila's email marketing before she joined The League.(10:35) The changes Sheila implemented when she joined The League.(13:04) How Sheila's business has changed since she started email marketing.(14:29) How Sheila feels about her email marketing now.(16:10) The things that made the biggest impact on Sheila's email marketing.(17:51) What's next for Sheila's email marketing? (18:30) Has email marketing become a full-time job for Sheila?(19:58) Can email marketing work for YOU?(21:30) Subject line of the week.Sheila's email marketing before she joined The LeagueLike many people in business, Sheila only started thinking about her email list a bit more seriously when she started selling products. Before that, she wasn't sure what to email her audience about. She didn't have a framework, and, in her own words, she felt awkward. She didn't know what her subscribers would want to receive from her and felt uncomfortable with the idea of only sending promotional emails. Plus, with some big-name digital marketers and speakers on her list, she suffered from Imposter Syndrome too. Why would they want to hear from her? After all, Sheila was only just starting out in the email marketing space while they were seasoned and established.Before joining The League, Sheila would typically put together a sponsorship package and email the event out to her list of sponsors from her Gmail account. She didn't use marketing automation at all, and she found the back-and-forth communication time-consuming and not efficient at all. She'd lose track of conversations, and it felt a lot like 'busy work'.The changes Sheila implemented when she joined The LeagueThe first thing Sheila did when she joined The League was to start sending regular emails. Although her emails don't go out daily yet, she emails frequently. She has a Google Doc where she saves any ideas for email newsletters and enjoys finding topics to talk about that have a business lesson behind them.Another thing Sheila started doing was to include links in her emails - something she’d not done before. She now adds multiple places to her emails where people can interact with her, including in her signature. That way, all the areas of her 'marketing machine' now feed to each other. For example, her email list feeds into her Facebook group and vice-versa. She'll often share a post in her Facebook group encouraging people who aren't on her list to join, so they can receive her daily emails.Sheila also implemented automated email campaigns, and she loves that. Once they're done, she doesn't have to worry about that side of things.  How Sheila’s business has changed since she started email marketingNow, Sheila has people joining her list that she doesn’t recognise – she has no idea where or how they found her. Plus, she gets responses or questions from her subscribers. That's led to actual conversations with people, and it's great for Sheila to know that there's someone out there reading and taking notice.How Sheila feels about her email marketing nowSheila now wants to get more marketing campaigns in place in order for her email marketing to run on autopilot. She also wants to start tagging her subscribers to gain more clarity on who's on her list, what they do, and where they are in their journey with her.Sheila's email marketing may still feel like a work-in-progress, and she admits she has a long way to go. But she feels a lot better about it. She says email marketing is now fun work because she can see results almost immediately - there's a progression there. Now that she's using email campaigns and automation, she can spend more time focusing on growing her business.What had the biggest impact on Sheila's email marketing? Taking action and being consistent is what gave Sheila the biggest results. In particular, she noticed how well her email list and Facebook group work together by sending people from the group onto her list and vice-versa. But also, getting responses from people was a game-changer for Sheila. Out of everything she's learnt and implemented since joining The League, Sheila would advise anyone who's getting started with email marketing to prioritise emailing consistently every day. "The more you do it, the easier it gets," Sheila says. Consistency also helps with generating regular conversations.Adding links to your emails is also important to help you figure out where you get more clicks,

How do you improve your email deliverability? What can damage your sender's reputation? How can you make sure your emails land in your subscribers' inboxes?We're Kennedy and Carrie, and we're here to share the truth about all the surprising things that affect your email deliverability so you can have better results.Ready?SOME EPISODE HIGHLIGHTS: (0:33) Want to carry on with the conversation? Join our FREE Facebook group. (2:21) What is 'email deliverability'? (5:06) The technical things that impact your email deliverability. (7:40) Using too many images. (9:49) More reasons for not using too many images in your emails. (13:55) Having little or no engagement with your emails. (16:26) Using 'spammy' words. (21:00) What can you do to improve your email deliverability? (23:03) Keep your list clean.(24:57) Subject line of the week.[podcast_subscribe id="7224"]What is 'email deliverability'?Let’s say this first - nothing will affect your deliverability like not sending enough emails! You can only improve your email deliverability if you send emails! No one gets them if you don’t send them, right?With that said, when we talk about deliverability, we refer to the ability to get your emails into people’s primary inboxes so they can see them, open them, and click the links inside them to go and buy your products and services.You can put great effort into learning how to write great emails with effective subject lines. But if your emails end up in people’s spam folders or are blocked altogether, you won't get any results with your email marketing. You need to ensure that your emails are delivered. So we're sharing the email best practices for you to bake into your everyday processes to improve your deliverability.For this, we assume the people on your email list have chosen to be there. This means you haven't gone onto the Internet and scraped email addresses or bought an email list illegally. The premise of this advice is that you do the same email marketing we do - i.e. opt-in, permission-based marketing. In other words, someone’s seen a good reason (such as a lead magnet) to join your email list, and they've voluntarily given you their email address and permission to send them emails. Because if not, when people start receiving emails from someone they don't know, they'll be quick to hit the spam button.The technical things that impact your email deliverabilityBefore you start emailing people, there are a few technical parameters you need to set up regardless of how big your list is or what niche you’re in. These are:SPF (Sender Policy Framework).DKIM (DomainKeys Identified Mail).And DMARC (Domain-based Message Authentication, Reporting, and Conformance).We’re not going into detail, but we suggest you research how to set them up or hire someone to do it for you. All you need to know is that setting these values up helps validate your reputation as a sender to ensure your emails are delivered securely and consistently. These parameters verify you can legitimately send emails from your website. They're measures that exist to protect people, so don't skip this step.If you’re in our Facebook group and have any doubts, come and ask. And if you are inside our programme, The Email Hero Blueprint, we have tech calls where we answer these types of questions.So what else impacts your email deliverability?1. Using too many imagesThings such as using large images or GIFs in your emails might impact your deliverability. But that's if you use them all the time. Think of deliverability as a scoring system. Doing something 'wrong' occasionally doesn't mean your email marketing is doomed! Most of the time, you'll be fine. You won't be immediately blacklisted and put in Gmail jail. Using images or GIFs here and there isn't going to hurt your deliverability if you're otherwise getting good engagement.However, regularly putting lots of massive images in your emails (especially if they’re not compressed and end up being sent as attachments) isn’t great for your deliverability. For the most part, you want your emails to be text and links. And this isn’t just for email deliverability. It’s also (and mainly) because emails that are sent by people don’t have lots of graphics or heavy layouts – that’s what business emails look like. We want to fall into the category of personal relationships here. We want our subscribers to focus on what we mean by the words we use in the emails – not the images.More reasons for not using too many images in your emailsAnother reason not to use too many images is that you don't want people to disconnect from your message because of the images you use. Say you’re telling a story about an awful chair, and you attach a photo of it. Someone who might have the same chair (or happen to like the image of the one you shared) might be offended and not connect with what you're sharing. Instead, you want people to use their imagination and decide for themselves what ‘an awfu

Do you worry about your unsubscribe rate? Do you obsessively log into your email marketing software to check it and then panic over it? If you do, you need to stop that. Your unsubscribe rate is actually a good thing! Want to know why? Let's find out! SOME EPISODE HIGHLIGHTS: (2:48) Fancy a 14-day FREE trial with Keap?(4:10) Why you want to build a list of people who want to buy from you.(6:50) Your email marketing should be on your terms.(9:06) When people unsubscribe from your list, they improve your email deliverability.(10:00) Why you should aim to make a profit from your email list as a whole (and not look at individual subscribers).(12:30) Email marketing is about building relationships with people.(13:16) Why you want to keep your email list lean.(14:46) Look at people unsubscribing from your list as the ultimate way of niching down.(16:54) Why you want to create an environment of zero competition.(18:20) Subject line of the week.Build a list of people who want to buy from youWe know getting notifications that say people have unsubscribed from your email list is scary. But it shouldn’t be. Subscribers are not Pokémon – you don't have to collect them all!The truth is when people unsubscribe from your list they're doing you a favour. Because list building isn't about having the biggest list in the world. It’s about having a list of people who want to hear from you and buy from you. If they're not going to buy from you (ever), they might as well not be on your list! You don't need more friends. And you don’t need more people on your list that drag you down.In fact, that unsubscribe link at the end of your emails is useful. It's like a self-cleaning feature. This is your email list cleaning itself and telling you who’s not interested. Your subscribers are telling you that your business isn’t for them. And that's a good thing!Your email marketing should be on your termsBecause your emails are landing in people's email inboxes, it's easy to think you are interfering with their day - that you're being intrusive. But let's turn this around for a minute. Imagine your email marketing is your house, and you’ve invited people in for a cuppa.Effectively, you've put a thing on the internet (a lead magnet) that told people you send an email out as often as you do about the things you want to sell. If people want to receive that email, they’re welcome to come on in and make themselves at home. You’ll even put the kettle on, won’t you?And if at any point they don't like what they see in your house, they can leave. And that’s okay. In case they get so upset they email you to say you’re spamming them, you can always unsubscribe them. So don’t get attached to the idea you have to make their inbox a better place. Because sure, your job is to do good email marketing. And that should make someone’s inbox better for them, but only if they want to be there and they’re interested in what your emails are all about. But remember - this is your house. You invited them. And if they don't like it, they can leave at any point or you can unsubscribe them. So write your emails for you. Send the emails you'd like to receive and then build an audience of people who want those emails. This allows you to focus on serving the needs of the people who want what you have to offer.When people unsubscribe from your list, they improve your email deliverabilityDid you know that email unsubscribes improve your deliverability? That's right. Because instead of doing things that tell Google and the other search engines that your emails aren't very good, the people who don't want your emails just leave.It's when they stay and start doing things like not opening your emails, not clicking your links, or not engaging, for example, that you need to worry. Because that's when your open rates and your click-through rates go down.It’s a bit like having a sad person in the corner of the room at your party - they're bringing the atmosphere down for everyone. But if they leave, the mood of the whole party lifts again.And it's the same for your email deliverability. The minute the people who weren't engaging with your emails leave, your deliverability rate starts to increase. And that's a big win! Aim to make a profit from your email list as a wholeAnother reason why high unsubscribe rates shouldn't worry you is that we shouldn't look at subscribers on our list individually. So if you're running ads, for example, you can calculate your ad spend and the number of subscribers on your list and work out how much it's costing you to acquire one subscriber. And if that person unsubscribes, you now think you've lost that amount. Then you start focusing on the fact that if you emailed less or differently, then people wouldn’t have unsubscribed, and you wouldn't have lost money. But that's the wrong way to look at it! Instead, you want to think about how email marketing works as a bigger picture. So if you're spending $1,000 in ads to get 200 su

Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let's face it - if it isn't already, email marketing needs to be the top priority for your business in 2022.Ready to find out why and (most importantly) what you can do to make sure you boost your sales and make more money in 2022? Let's do this! SOME EPISODE HIGHLIGHTS: (3:46) Our incredible Keap offer!(5:22) Email marketing is the highest ROI marketing activity you can do(9:12) Email is the safest place to build your business.(12:28) Email marketing helps you convert people into paying customers. (16:01) Email marketing has the shortest lead time in turning people into customers.(17:23) There's money in your existing email list.(19:54) Email marketing technology is moving forward - you don't want to miss out!(21:02) How to get results from your email marketing in 2022.(21:50) The price to join The League is going up!(24:02) Subject line of the week.Email marketing is the highest ROI marketing activity you can do That's right. It's as simple as that. Email marketing is the highest ROI (return-on-investment) marketing activity you can do. None of the other marketing strategies out there – social media marketing, video marketing, content marketing, events, speaking, podcasting, or anything in between - will give you a whopping $42 ROI for every $1 you spend. That’s an insane amount! And, according to the experts, that's just an average! When it comes to our business, for every subscriber on our email list we earn $12 per month. To figure this out, we look at the number of people who are on our email list, calculate the amount of income and sales we make, and divide one number by the other. That gives us how much each subscriber is worth to us. We call it Earnings per Subscriber per Month (or EPSPM). And knowing how much we make per subscriber every month tells us how much we can afford to pay in order to get somebody on our email list. But also, it tells us how long we're going to be out of pocket before we break even and then make a profit.So with these kinds of numbers, should you try and skimp on the marketing automation platform you choose for your small business, for example? No! Of course, we all want a great deal - no one wants to pay more than they should. But you also need to find the most effective way to do email marketing. If you're going to shoot for that $1 in, $42 out ROI, you want the best tools for the job. Because not all of the marketing platforms out there have the technology you need. Email is the safest place to build your businessSo that's the financial side of things. But another reason you want to focus on email marketing for your business growth in 2022 is to protect yourself. That's right. Because you just can't rely on social media! There's a lot of turmoil around social media platforms. What if they all disappeared? What if you get kicked out of your social media account? We definitely saw in 2021 how all the biggest social media channels had outages and went down (most of them at the same time). When that happens, that leaves you with no way to communicate with your audience. Of course, your email marketing platform could go down too. But it's likely to get back up quickly because the problems and teams tend to be smaller. Another valid reason to prioritise email marketing is that you own the data - something that's not the case with social media. If you ever had a problem, you could download all your subscribers and send them an email from elsewhere. You can keep a backup of your data because it's yours! Plus, it's safe and it’s protected.Are we saying you should come off all social media? Not at all! Far from it. Definitely use social media to build your audience. But then point your audience to your email list. That's the place where you nurture that audience and sell. And also, don't forget to use your email list to send people back to your social media content. It helps you make it more effective. We post content both via social media (our Facebook group in particular) and via email. And that helps us boost results. But by far, the safest place to build your business is by email.Email marketing helps you convert people into paying customersAnother reason why you should prioritise email marketing in 2022 is that it takes care of conversion for you. Let's explain this with a little analogy. Imagine you have a dinner plate in front of you - that represents your business. And to run it at the scale you want to run it at, you need three things on your plate:Build an audience. You can do that using social media platforms and use those as your discovery channel. You get people who haven't heard of you before to find you. Great.Conversion. Then you want to convert that audience into actual paying customers. Delivery. For us, that means showing up to support our members inside The League of Email Marketing Heroes – our membership. It’s where we deliver

Do you use advertorials in your business? Hang on. Do you even know what advertorials are? Because not many people do (or know what these types of pre-sale pages are called!) So let's hear it from Rachel Mazza, who gives us the ins and outs about advertorials and shares some awesome examples of advertorials you'll want to start using in your business straight away to grow your email list and boost your sales. Shall we get going?SOME EPISODE HIGHLIGHTS: (3:18) Did Rachel 'accidentally' move in with lots of other people? (And did Rob REALLY mess this up?) (5:22) What are advertorials and what are they used for?(7:36) How to use advertorials to warm up your audience. (9:29) How to use advertorials to reach a wider audience.(11:08) Advertorials and content networks. (12:23) What format do advertorials need to be in? (14:25) Do advertorials come across as clickbait-y? (20:29) How long do advertorials need to be? (21:10) How do advertorials impact on your ad spend?(27:53) Subject line of the week with Rachel Mazza.What are advertorials and what are they used for?Advertorials, also known as pre-sale or interstitial pages, are the pages that go between the initial touchpoint where you first interact with the customer and the place where you want them to convert. Conversion here could mean buying your offer or joining your email list - whatever you need it to be. And the role of the advertorial is to warm people up before you ask them to take action.So let's visualise this. A prospective customer may have come across one of your blog posts or a Facebook ad for the first time, for example. Of course, you'll want to send them to your sales pages or your offer. But at this point, you're faced with a cold and skeptical audience (they don't know you yet!) so you need to get them into the right mindset by providing them with value and information before you ask them for something. The advertorial page sits between the first piece of content where the prospect might have come across your business or your content for the first time and the opt-in page where you ask them to join your email list or the sales page where you ask them to buy.All good so far?How do you use advertorials to 'warm up' your audience?In advertorials, you don't want to sell too hard. Because the goal of an advertorial is not to sell – it’s to give someone enough information to take the next step.There are a couple of ways to do this and move them to the next page.You can use anchor text. Let’s say you sell a weight loss product. You might have a line in your article that says, “Jenny lost 30 lbs before Christmas”. And that can become your anchor text, i.e. you add to that phrase the hyperlink to your opt-in page and lead magnet.Or you can use subtle CTA (Call to Action) at the bottom of our hypothetical advertorial example where you say something like, “If you'd also like to get results like Jenny, click here to get our free Seven Day Course”, for example. Just remember not to make it too promotional. When writing advertorial content, you're in a giving mindset - your audience wants to get something useful. And your job is to give them information, entertainment, or something they want to read. Because when it comes to advertorials, they're not interested in buying something - not yet.How to use advertorials to reach a wider audienceWhether you're buying ad space or trying to grow your audience organically, advertorials help you filter through the people who are interested in what you have to offer. Ultimately, these are the prospects who are more likely to convert.But at the same time, using advertorials allows you to cast a wider net. Because now that you have people coming in and showing an interest in your content, you can re-target them. So even if you have someone who doesn't take the next step with you just yet, at least you know they're interested in what you have to say. Maybe it wasn't the right time for them to buy. Or maybe they needed more touchpoints or a different angle - for example, because they're part of a different demographic.Advertorials allow you to test different ideas or angles fairly cheaply. And once you know what resonates with your audience, you can then carry those concepts through your sales pages or landing pages. You are testing ideas before you try and sell to someone. And by the time you do, you already know that these ideas resonate.Advertorials and content networksAdvertorials work with all traffic sources. They're a really effective strategy for paid ads because they allow you to lower your traffic cost while still converting more cold traffic.But you can also use content networks. This is still a type of ad, but you’re paying a company (like Taboola, Outbrain, or Adblade, for example) to place your content on a website where people will see it as sponsored content or featured content.If you think of the majority of the content that you see on websites like Buzzfeed, these are advertorial examples. It's conten

Is 2022 the year you're finally going to focus on building your email list? You might have heard us say this before, but once you've worked out how to maximise the amount of money you're making from your existing list, you need to also grow your list.  So... want some awesome strategies that will help you do that in the coming year? Let's find out what you gotta do!  SOME EPISODE HIGHLIGHTS: (3:40) Our incredible Keap offer!(5:27) Add links to your Instagram Stories.(7:37) Use the question feature in your Facebook group.(9:04) Offer people products or services that best suit their needs.(12:37) Leverage other people's audiences.(15:42) Add a list-building element to your existing campaigns.(18:28) Become a podcast guest or deliver guest training. (20:55) Get endorsements from people.(23:16) Buy another business.(25:36) Subject line of the week.1. Link to your lead magnet in your Instagram StoriesThis is a new development with Instagram, which historically hasn't been the best out of all the social media channels to help online businesses share links. As you know, you can add a link to your lead magnets or sign-up forms in your bio - perhaps by using a tool like Linktr.ee or by creating your own custom link. But otherwise, links weren't clickable, and that's not great for list building. But now Instagram gives all their users the ability to include a clickable link in your Instagram Stories. And as a result of that, you can get a huge number of extra eyeballs directly to your landing page. So use your Instagram Stories to teach great content, share an idea or lesson, or tell a story. And then send people to check out your lead magnet by just clicking on the link. That's definitely going to boost traffic to your website and help with your email list building. 2. Use the question feature in your Facebook groupAnother great strategy to capture email addresses on social media is to use the question feature in your Facebook group. We do this in our own Facebook group - The Email Marketing Show Community for Course Creators and Coaches. You see, when people ask us to join the group, we ask people to give us their email address if they want to get some free resources from us. And when they accept to download the resources, they magically end up on our email list! Amazing, right? When it comes to list-building strategies, this is a great way to start building or growing your list and collect email addresses - because you can pretty much mention your Facebook group everywhere! Plus, Facebook's algorithm gives you some help every now and again by suggesting it to more of their users, too.Offer people products or services that best suit their needsBecause you can ask your target audience and potential customers up to three questions when they request to join your Facebook group, we recommend you use one of the questions to identify which of your products or services will be best suited for that person.For example, in our case, we might want to find out whether someone wants to learn how to do email marketing for their small business or online business (in which case we’ll tell them about our membership, The League, or our course, the Complete Daily Email Strategy), or whether they might want to have our email marketing writing agency write their emails for them. And if that's the case, we tell them about our agency, rather than our membership or courses. Remembe that people are at different stages in their journey, so offer them the products or services that best suit their needs.Once we have people's answers, we then use different custom fields in our email marketing software (Keap) and put our email list subscribers into different series of automations that take them down different routes. This way, people coming into our Facebook group and email list, will get the solution they need as soon as possible.And this is super useful because if we send our email subscribers a series of emails for products that don’t meet their needs, they disengage and unsubscribe. And no one wins. But by identifying someone’s needs as quickly as possible, we make the sale faster and also get to help people with what they truly need.3. Leverage other people's audiencesThe next tip is to build your audience. It's a hard and slow step for everyone, but it’s essential. And one of our favourite ways to do it is to leverage other people's audiences. Do you know of any other business owners who are not your competitors but work in a similar space to you? For us, it’s anyone who sells to course creators, membership site owners, and online businesses. We can team up with them, even if they don’t offer something that we teach.So figure out how to integrate your products and services into other businesses' funnels and get a piece of space on their land - it's a great strategy for lead generation. You could set up an affiliate programme or put up a banner on their thank you pages that points to your lead magnet

Ever wondered why retention is important in your membership? If you're focusing all your energy on acquiring new members, you want to know what our friend Liz Beadon has to say. Having worked with big brands like Virgin and Samsung, Liz is a retention and loyalty strategist. She works with membership and subscription site owners to help them improve their customer experience and retention rate and to grow their business.If you don't have a retention strategy just yet, you definitely want to know about Liz's framework (it's full of R's!)Ready?SOME EPISODE HIGHLIGHTS: (3:20) Did Liz meet her husband the day she spilled a drink on him at the theatre? (4:53) Why is retention important for your membership?(6:45) How do you know if you have a retention problem? (8:20) Does retention play a part in your onboarding experience?(10:42) Step 1 - Receive. (13:36) Step 2 - Reveal. (16:32) Step 3 - Refer. (20:12) Step 4 - Report. (22:14) Step 5 - Review.(25:30) Subject line of the week with Liz Beadon.Why is retention important for your membership?Running a membership is a great business model - you have lovely members who pay you every month and a regular income.But none of it is possible if you don't nurture your customer relationships. Because when you have a membership site (or any kind of subscription service) retention is key for profitability and revenue.When do you start nurturing loyalty in your membership?If you want to get technical, the process of nurturing loyalty starts with your acquisition methods. You need to make sure you're acquiring the right kind of members.But in terms of nurturing the relationship, this includes everything from the sales process to that first impression when they hit your membership site and see the welcome area. Liz calls it "a bit of an orchestra of experience to deliver that great first touch". We love that.How do you know if you have a retention problem?A lot of membership site owner will mostly focus on the acquisition of new members. But not many know whether they have a high turnover of members. Do you know how many people, month-on-month, leave your membership and cancel their subscription?There are two different ways that you can look at this.Your monthly churn, i.e. what percentage of your members leaves every month.Or (and Liz thinks this is more valuable) your cancellation rate, which is calculated by working out the percentage of people who are still there on month 1, month 2, etc. This gives you a great idea of when you might be seeing an increase in churn and tells you whether you have a retention issue at a specific part of the lifecycle.Of course, if you find you're losing more members than you are acquiring, you probably need to shift gears and focus on your retention strategies.Does retention play a part in your onboarding experience?When people first join it’s important to create a really good experience so they feel they're being guided through a process. However, you want to be careful not to overwhelm your brand new members by sending way too much stuff by email.You want to properly onboard your members to make sure you're delivering a great experience and at the same time flag anyone who might be at risk of churn. And the best time to do this is right at the start. Because one of the most exciting times of someone joining your membership is the day that they subscribe. But that excitement naturally fatigues over time.So when onboarding your members, put the most important content at the start of the lifecycle and ensure you deliver a tangible win for your members within the first 2-3 weeks. Because that's the amount of time you have before someone considers cancelling.Typically, the first month sees a massive cancellation spike, so your first 2-3 weeks are an imperative point of the lifecycle to show the value of your membership. If they don't see value immediately (and either don't use the content or don't understand the membership), they will cancel. This is why thinking about retention in your onboarding process is crucial!Step 1 - ReceiveLiz uses a simple 5-step framework that highlights the checkpoints every membership owner should consider when delivering a best-in-class, memorable onboarding experience.The first step is Receive. This is all about making sure you're warmly welcoming your members through that initial email, where you include all the key information.How much information is too much? Keep it as short as it can be but as long as it needs to be. Call out the key elements of the membership, like login details, weekly calls, learning sections, etc.This is an important step because by reminding your members of the value of your membership, you counteract that buyer's remorse and cognitive dissonance that happens when people realise they’ve just spent money and start worrying they might not get the results they want. By delivering a great first email, you're 'reselling them' the membership, so they don't regret their purchase.And