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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

1,283 episodes — Page 9 of 26

What To Know Before Starting A Podcast Today

In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. More About Dan Franks: PodcastMovement.com More About Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Dec 28, 202224 min

How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want

In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances. He's also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success. More About Jeffrey Shaw: His book: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success The Self-Employed Summit The Self-Employed Assessment More About Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Dec 27, 202227 min

Why Being Human Is Your Brand's Biggest Asset

In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner, the Head of Strategy Story Worldwide, and the current founder of BrandCrudo. More About Jacqueline Lieberman: Learn more about Jacqueline's company: BrandCrudo Jacqueline's podcast: Uncooked More About The Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Dec 26, 202223 min

Scaling Your Agency Without Adding Overhead

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. Nowadays, we have the ability now to start businesses without really adding much overhead. You don't need an office - all you really need is a computer. But in order to scale, there are a few things you have to get right, and we've created a system to do just that. Resources I Mention: Send me an email More About Certification Intensive Training: Learn more about the training This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Dec 22, 202216 min

The Definitive Guide To Instagram Marketing

In this episode of the Duct Tape Marketing Podcast, I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. She is the co-author of Instagram for Dummies 2.0 (2022) Edition. More About Jenn Herman: JennsTrends.com Follow Jenn on Instagram More About Certification Intensive Training: Learn more about the training Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Dec 21, 202223 min

The Proven Framework For Building A Thriving Community

In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is the Co-founder of Community Factory, a community design strategist, a community enablement architect, and the Creator of Return on Emotion™. More About Liz Lathan: The Community Factory Connect with Liz on LinkedIn More About Strategy First: Find out how we can help you grow This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Dec 15, 202222 min

The Power of Scarcity

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Mindy Weinstein. Mindy is a leading expert in digital marketing and has been named as one of the top women in the industry globally. She is the founder of the digital marketing firm Market MindShift. More About Dr. Mindy Weinstein: Powerofscarcity.com More About Strategy First: Find out how we can help you grow Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.

Dec 14, 202221 min

Leadership Lessons To Help Guide You To Excellence

In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still at the forefront of the "management guru industry" he single-handedly invented. He's out with yet another co-authored book with Nancye Green called — Tom Peters' Compact Guide to Excellence. More About Tom Peters TomPeters.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.

Dec 8, 202229 min

How Modern Marketers Earn Trust Today

In this episode of the Duct Tape Marketing Podcast, I interview Melanie Deziel. Melanie is a keynote speaker, award-winning branded content creator, and the author of both "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust." Melanie is also the Co-Founder of The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. More About Melanie Deziel: Her books: Prove It: Exactly How Modern Marketers Earn Trust The Content Fuel Framework: How to Generate Unlimited Story Ideas Storyfuel.co TheConvoy.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Dec 7, 202223 min

Finding Your Voice And Using It To Make Ridiculously Good Content

In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. She's the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition. More About Ann Handley: AnnHandley.com MarketingProfs.com More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.

Dec 1, 202232 min

Simple Lessons In Never Giving Up

In this episode of the Duct Tape Marketing Podcast, I interview Martha McSally. Martha is a compelling example of overcoming adversity and fear to achieve extraordinary feats. Losing her dad at the age of 12 and surviving sexual abuse and assault, she persevered to become the 1st woman in U.S. history to fly a fighter jet in combat and command a fighter squadron in combat. Martha deployed six times to the Middle East and Afghanistan, flying 325 combat hours in the A-10 attack plane, earning the Bronze Star and six air medals. She's the author of the book — Dare to Fly: Simple Lessons in Never Giving Up. More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Nov 30, 202224 min

A How-To Guide On Getting Inside Of A Customer's Brain

In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing. A frequent conference speaker and author of Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses. More About Nancy Harhut: Connect with Nancy on LinkedIn Connect with Nancy on Twitter HBT Marketing Get a copy of her book — Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment

Nov 25, 202225 min

An Action Plan For Embracing Change

In this episode of the Duct Tape Marketing Podcast, I interview Jason Feifer. Jason is the editor-in-chief of Entrepreneur magazine and the author of the book — Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing Your Career. More About Jason Feifer: JasonFeifer.com Connect with Jason on LinkedIn Connect with Jason on Instagram More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment

Nov 23, 202225 min

Effective Ways To Differentiate And Scale Your Business

In this episode of the Duct Tape Marketing Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. Debbie is also a proud member of the DTM network for the last 3 years. More About Debbie Howard: SeniorLivingSMART.com Connect with Debbie on LinkedIn More About The Agency Workshop: Apply for the Agency Workshop Take The Marketing Assessment: Marketing Assessment This episode is brought to you by the Hubspot Podcast Network.

Nov 17, 202223 min

How To Unleash Your Best Ideas And Create More

In this episode of the Duct Tape Marketing Podcast, I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined "stARTistry," the art of creative initiative. She's the author of the book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas. More About Becky Blades: BeckyBlades.com Get a copy of her book — Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas Learn More About Strategy First: DTM.world/grow Take The Marketing Assessment: Marketing Assessment

Nov 16, 202223 min

Why Email Marketing Is (Still) Important In 2022

In this episode of the Duct Tape Marketing Podcast, I interview Laura Goldberg. Laura is the Chief Marketing Officer at Constant Contact. Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Prior to that, she was the Chief Marketing Officer at Legal Zoom. Laura has held leadership roles in product and operations with leading e-commerce companies, such as the NFL and Napster. More About Laura Goldberg: Connect with Laura on LinkedIn ConstantContact.com Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Nov 10, 202222 min

The Secret Sauce For Smarter Marketing Execution

In this episode of the Duct Tape Marketing Podcast, I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution. She's also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. More About Clare Price: Download a free chapter of her new book Get a copy of the book on Amazon — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Nov 9, 202222 min

Helping Entrepreneurs Get To Where They Want To Go Faster

In this episode of the Duct Tape Marketing Podcast, I interview Carolyn Rodz. Carolyn serves as the co-founder and CEO of Hello Alice. Hello Alice is a free, data-driven, and multichannel platform helping small business owners on their entrepreneurial journey by providing access to relevant funding networks and technical assistance tools while increasing owner success rates. Elizabeth Gore and Carolyn launched Hello Alice with the goal of helping entrepreneurs thrive with access to funding, resources, mentorship, and more. More About Carolyn Rodz: HelloAlice.com Follow @HelloAlice on Twitter Follow Carolyn on Twitter Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

Nov 3, 202221 min

Using Data, Experience, And Intuition To Drive Your Decisions

In this episode of the Duct Tape Marketing Podcast, I interview Paul Magnone. Paul is Head of Global Strategic Alliances at Google where he is developing a growing ecosystem of partners that will unlock the next generation of business value via the cloud and related technologies. He's also the co-author of — Decisions Over Decimals: Striking the Balance between Intuition and Information. More About Paul Magnone: Dodthebook.com Connect with Paul on LinkedIn Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Nov 2, 202222 min

The Communication Secrets Of The World's Greatest Salesman

In this episode of the Duct Tape Marketing Podcast, I interview Carmine Gallo. Carmine is the bestselling author of Talk Like TED and The Presentation Secrets of Steve Jobs. He is a Harvard instructor, CEO communication coach, and keynote speaker known for transforming leaders. He's the author of a new book we're talking about called – The Bezos Blueprint: Communication Secrets of the World's Greatest Salesman. More About Carmine Gallo: CarmineGallo.com Connect with Carmine on LinkedIn Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Oct 26, 202227 min

The Best Way To Communicate With And Convert Your Website Visitors

In this episode of the Duct Tape Marketing Podcast, I interview Ben Congleton. Ben is the Chief Executive Olarker (CEO) and co-founder of Olark Live Chat. For the last 13 years, he's helped thousands of organizations communicate with visitors on their websites, including many small businesses. More About Ben Congleton: Olark Connect with Ben on LinkedIn Follow Ben on Twitter: @jaminben Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Oct 26, 202224 min

How To Get What You Want By Helping Others Get What They Want

In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. Joe is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want. More About Joe Polish: WhatsInItForThem.com Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Oct 20, 202225 min

The Fastest And Least Expensive Way To Double Your Sales

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father's multi-million dollar enterprise, which specializes in helping companies double their sales. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. More About Amanda Holmes: UltimateSalesMachine.com Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. Connect with Amanda on Instagram — @amanditaholmes Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

Oct 19, 202221 min

Aligning Your Life To Manifest The Joy And Success You Deserve

In this episode of the Duct Tape Marketing Podcast, I interview Jean Hanson. Jean is a Certified Higher Guidance Life Coach, energy healer, and co-owner of Realign Your Life Wellness Center in Mesa, Arizona. Prior to this, Jean and her husband Steve owned two successful companies that helped thousands of business owners through the tools and guidance they provided for their online community. More About Jean Hanson: Higher Guidance Life Coaching JeanHanson.com Her book — Trust Your Higher Guidance: Align Your Life to Manifest the Joy and Success You Deserve Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Oct 13, 202222 min

Satisfying Your Customers Need for Speed Today

In this episode of the Duct Tape Marketing Podcast, I interview Jay Baer. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. His very popular twice-monthly newsletter is at TheBaerFacts.com. More About Jay Baer: Sign up for his newsletter — The Baer Facts The Time To Win Research Study Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Oct 12, 202223 min

Why Virtual Offices Are The Future Of Remote Working

In this episode of the Duct Tape Marketing Podcast, I interview Brett Martin. Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY. He also serves as Adjunct Professor at Columbia Business School, where he teaches data analytics. More About Brett Martin: Connect with Brett Martin on Twitter – @brett1211 Send Brett an email Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Oct 6, 202225 min

How To Use Immersion To Create Amazing Experiences

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Paul J. Zak. Dr. Zak is a Professor at Claremont Graduate University. A four-time tech entrepreneur, his most recent company Immersion Neuroscience is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, advertising, and live events. He is also the author of Immersion: The Science of the Extraordinary and the Source of Happiness. More About Dr. Paul J. Zak: Getimmersion.com His book — Immersion: The Science of the Extraordinary and the Source of Happiness. Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Air.

Oct 5, 202222 min

How Typeform Stands Out In A Crowded Market

In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, where she is leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. More About Karrie Sanderson: Typeform Connect with Karrie on LinkedIn Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 29, 202224 min

A Startup Journey With GrubHub Founder Mike Evans

In this episode of the Duct Tape Marketing Podcast, I interview Mike Evans. Mike founded GrubHub in his spare bedroom and grew it into the multi-billion-dollar online food delivery colossus that is a household name. Since leaving GrubHub, he founded Fixer.com, an on-demand handyperson service focused on social impact. He lives in Chicago with his wife, daughter, dog, and bike. More About Mike Evans: Hangry: A Startup Journey Connect with Mike — MikeEvans.com Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 28, 202225 min

Speed Up Your Business Growth Through Experimentation

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush - an online visibility management SaaS platform that has been used by millions of marketers worldwide - including this one. More About Andrew Warden: Semrush Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 22, 202224 min

How To Use Marketing Automation To Your Advantage

In this episode of the Duct Tape Marketing Podcast, I interview Chase Buckner. Chase is the Director of Marketing at HighLevel, the all-in-one, white-label sales & marketing platform for agencies. Prior to joining the team at HighLevel, Chase and a partner built a full-service agency from scratch that grew to over 7-figures in ARR. More About Chase Buckner: HighLevel.com – Get a 14-Day Free Trial Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 21, 202224 min

Why Marketers Should Start Integrating AI Into Their Work

In this episode of the Duct Tape Marketing Podcast, I interview Sam Garg. Sam is the Founder and CEO at Writesonic - an AI writer that helps you write SEO-optimized, long-form (up to 1500 words) blog posts & articles in 15 seconds. More About Sam Garg: Writesonic Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 15, 202217 min

A Simple Guide To Sparking Your Creative Energy Every Day

In this episode of the Duct Tape Marketing Podcast, I interview Todd Henry. Todd teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of five books (The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, The Motivation Code, Daily Creative) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work. He's the author of a new book — The Daily Creative. More About Todd Henry: Grab a copy of his new book — The Daily Creative ToddHenry.com DailyCreative.net Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 14, 202220 min

Building An Effective Board For Your Startup

In this episode of the Duct Tape Marketing Podcast, I interview Brad Feld. Brad has been an early-stage investor and entrepreneur since 1987. Prior to co-founding Foundry, he co-founded Mobius Venture Capital and is a co-founder of Techstars. Brad is also an author of a number of books including — Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors. More About Brad Feld: His book – Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors Feld.com Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 8, 202220 min

How To Win Friends And Manage Remotely

In this episode of the Duct Tape Marketing Podcast, I interview McKenna Sweazey. Mckenna's global marketing career has spanned the spectrum of start-ups to corporations. McKenna's own management experience and leading teams around the world have provided the foundation for her speaking and coaching around a structured approach to this new world of remote-first work. She's also the author of a new book — How to Win Friends and Manage Remotely. More About McKenna Sweazey: Her book – How to Win Friends and Manage Remotely Connect with her on LinkedIn Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 7, 202219 min

How Leaders Are Using Systems And Processes To Grow Their Business The Right Way

In this episode of the Duct Tape Marketing Podcast, I interview Jamie Jay. Jamie is the founder and managing director of Bottleneck Distant Assistants. Founded in 2016, Bottleneck is an outsourcing agency that helps businesses identify, hire, and cultivate their workforce through a carefully designed systematic approach to growth. He's the author of the book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way. More About Jamie Jay: Learn more about his company — Bottleneck Distant Assistants Get a copy of his book — Quit Repeating Yourself: How Today's Leaders Are Using Systems and Processes to Grow Their Business The Right Way Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Sep 1, 202223 min

Never Miss An Opportunity Again With Automated Communication

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. I'm talking about the many forms and channels of customer communication that exist and the strategies I believe is critical for small businesses to implement today. I share a little bit about a solution I'm working on to help small businesses with unifying their communication channels that way no customer opportunities are missed in the future. Resources I Mention: Send me a note: [email protected] Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Aug 31, 202213 min

Committing To Your Niche And Owning Your Market

In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of uGurus, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency. More About Brent Weaver: Get a copy of his book – Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency Learn more about Brent's business – UGURUS Brent's Podcast – The Digital Agency Show Podcast Take The Marketing Assessment: Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Aug 25, 202218 min

What You Should Be Tracking In Your Marketing Efforts And Why

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about the topic of analytics — specifically tracking results, either for your own business or for clients that you may work with. Resources I Mention: The Marketing Assessment — Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Aug 24, 202215 min

How To Create A Culture Of Learning And Growth

In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert in smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School's late Clayton Christensen. She's also the author of the book — Smart Growth: How to Grow Your People to Grow Your Company. More About Whitney Johnson: Her book – Smart Growth: How to Grow Your People to Grow Your Company Disrupt Yourself Podcast Take The Marketing Assessment Take the Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Aug 18, 202220 min

How SEO Has Evolved Over The Years

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. More About Dale Bertrand: His agency — Fire & Spark Contact – [email protected] Take The Marketing Assessment: Marketing Assessment This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.

Aug 17, 202221 min

The 5 Stages Of Marketing Every Business Moves Their Customers Through

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about something that I've been talking a lot about lately called the Customer Success Track. Key Takeaway: After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've been able to identify the milestones that businesses need to move customers or clients through and consequently the tasks associated with each of those milestones. I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all 5 stages over the course of a long-term business relationship. Resources I Mention: Get the Kindle version of The Ultimate Marketing Engine for just $2.99 (during the month of August 2022) Learn more about my book The Ultimate Marketing Engine Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Aug 11, 202224 min

How High-Performers Overcome Customer Indecision

In this episode of the Duct Tape Marketing Podcast, I interview Matt Dixon. Matt is a Founding Partner of DCM Insights, the customer understanding lab. He's also a frequent contributor to Harvard Business Review with more than 20 print and online articles to his credit. His first book, The Challenger Sale, has sold more than a million copies worldwide and was a #1 Amazon and Wall Street Journal bestseller. He has a new book launching in September 2022 — The JOLT Effect: How High Performers Overcome Customer Indecision. More About Matt Dixon: Learn more about his book – The JOLT Effect: How High Performers Overcome Customer Indecision. Take The Marketing Assessment: Marketingassessment.co

Aug 10, 202226 min

How To Connect, Converse, And Convert Through Social Media Listening

In this episode of the Duct Tape Marketing Podcast, I interview Brooke Sellas. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care. She teaches a Digital Marketing course (virtually) at the University of California in Irvine. She's also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. More About Brooke Sellas: Her book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care BSquared.media Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Aug 4, 202227 min

10 Essential Website Elements Every Homepage Needs To Have

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the 10 essential website elements every homepage needs to have. Resources I Mention: The Website Essentials Workbook Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Aug 3, 202220 min

The Anti-Time Management Strategy That Actually Gives You Your Time Back

In this episode of the Duct Tape Marketing Podcast, I interview Richie Norton. Richie is an award-winning author and serial entrepreneur. An executive coach to CEOs, he is featured in Forbes, Bloomberg Businessweek, Inc., Entrepreneur, and Huffington Post. Pacific Business News recognized Richie as one of the Top Forty Under 40 "best and brightest young businessmen" in Hawaii. He's the author of a new book that comes out in August 2022 —Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping. More About Richie Norton: Connect with and learn more about Richie — RichieNorton.com Get Richie's 90-day action plan Pre-order a copy of his book — Anti-Time Management: Reclaim Your Time and Revolutionize Your Results with the Power of Time Tipping Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Jul 28, 202223 min

The Power Of Regret

In this episode of the Duct Tape Marketing Podcast, I interview Daniel Pink. Daniel is the author of five New York Times bestsellers, including his latest, The Power of Regret: How Looking Backward Moves Us Forward, published in February. His other books include the New York Times bestsellers When and A Whole New Mind — as well as the #1 New York Times bestsellers Drive and To Sell is Human. Dan's books have won multiple awards, have been translated into 42 languages, and have sold millions of copies around the world. He lives in Washington, DC, with his family. More About Daniel Pink: Get a copy of his latest book — The Power of Regret: How Looking Backward Moves Us Forward Learn more about his work — DanPink.com Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.

Jul 27, 202227 min

The Rising Importance Of Images In Google Search

In this episode of the Duct Tape Marketing Podcast, I interview Mike Blumenthal. Mike is the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Mike provides local consulting to a range of businesses, big and small, across the SMB and SAAS marketplaces. He is also assisting Air.cam, an online professional photographic marketplace, with pivoting to the local marketing space and helping them bring the power of photography to every business located in the US and Canada. More About Mike Blumenthal: Nearmedia.co Send Mike an email – [email protected] Connect with Mike on Twitter Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Jul 21, 202224 min

A Guide To The Future Of Virtual Meetings And Events

In this episode of the Duct Tape Marketing Podcast, I interview Mark Kilens. Mark is the CMO of Airmeet, a leading virtual and hybrid event platform. He oversees Airmeet's global marketing team responsible for brand, demand, lifecycle, and product marketing. More About Mark Kilens: Twitter LinkedIn Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Jul 20, 202222 min

Automating Your Webinars The Engaging And Delightful Way

In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. More About Melissa Kwan: Connect with Melissa on LinkedIn eWebinar.com Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and Semrush.

Jul 14, 202223 min