
The Duct Tape Marketing Podcast
1,258 episodes — Page 10 of 26
Why Partnerships Are The Future Of Marketing
In this episode of the Duct Tape Marketing Podcast, I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. He is also the Co-founder and Chairman of BrandCycle. He has a new book out called — Moving to Outcomes: Why Partnerships are the Future of Marketing.
How To Master The Secret Language Of Cues
In this episode of the Duct Tape Marketing Podcast, I interview Vanessa Edwards. Vanessa is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages. More than 50 million people watch her engaging YouTube tutorials and TEDx Talk. She also has a new book — Cues: Master the Secret Language of Charismatic Communication.
Optimizing Your Agency For Profitability
In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COO at Gold Front and a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization.
Practical Strategies For Starting A Business
In this episode of the Duct Tape Marketing Podcast, I interview Steve Hoffman, also known as Captain Hoff. Steve is the CEO of Founders Space, one of the world's leading startup accelerators with over 50 partners in 22 countries. Founders Space was ranked the #1 incubator for overseas startups by Forbes and Entrepreneur Magazines. Steve is also the author of Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top.
The Simple Guide To Podcasting
In this episode of the Duct Tape Marketing Podcast, I interview Alex Sanfilippo. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry. Alex and his team have created popular services like PodMatch, a service that matches podcast guests and hosts together for interviews, and PodcastSOP, a project management tool that helps podcasters keep up with their episode releases.
How To Build Trust, Increase Authority, And Rank High With Google
In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.
Grow Your Business By Growing Your People
In this episode of the Duct Tape Marketing Podcast, I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50. Whitney is an expert at smart growth leadership, and she co-founded the Disruptive Innovation Fund with Harvard Business School's late Clayton Christensen. She's also the author of a book — Smart Growth: How to Grow Your People to Grow Your Company.
How Self-Coaching Can Transform Your Life And Career
In this episode of the Duct Tape Marketing Podcast, I interview David Novak. David is the Founder and CEO of David Novak Leadership, the parent organization to five nonprofits dedicated to developing leaders at every stage of life, from ages 5 to 65. He's the host of the top-ranked business podcast: How Leaders Lead with David Novak. David is also the co-author of a new book: Take Charge of You: How Self Coaching Can Transform Your Life and Career. And lastly, he was a co-founder, chairman, and CEO of one of the world's largest restaurant companies: Yum! Brands.
What It Takes To Build An Influential Personal Brand
In this episode of the Duct Tape Marketing Podcast, I interview Laura Bull. Laura is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Her latest book is — From Individual to Empire: A Guide to Building an Authentic and Powerful Brand.
Fast Track Your Growth With Mentorcam
In this episode of the Duct Tape Marketing Podcast, I interview Rune Hauge. Rune is the co-founder and CEO of Mentorcam, a marketplace where people can access high-profile mentors for 1:1 advice.
Finding Your Fire And Igniting Change
In this episode of the Duct Tape Marketing Podcast, I interview Terri Broussard Williams. Terri is an executive with 20 years of experience specializing in government relations, social impact strategy, corporate social responsibility, public affairs, and innovative business operations to further the organizational mission. She's also the author of a book: Find Your Fire: Stories and Strategies to Inspire the Changemaker in You.
The Human Mind And What Drives Our Decisions
In this episode of the Duct Tape Marketing Podcast, I interview Michael Liebowitz. Michael is the CEO of Magnetic Mind Studio. Magnetic Mind Studio is a laboratory for clear messaging and deeply felt value articulation founded from Michael's passion for understanding how the human mind works to drive our decisions.
How Operations Can Be Used As A Lever For Compound Growth
In this episode of the Duct Tape Marketing Podcast, I interview Jhana Li. Jhana has over 4 years of experience as a COO and Operations Consultant for digital entrepreneurs. She specializes in executing scalable teams, systems infrastructure, and harnessing the true power of operations as a lever for compound growth.
How To Survive And Profit From Radical Change
In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He's also the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change.
Why Publishing A Book Helps Build Your Credibility
In this episode of the Duct Tape Marketing Podcast, I interview Michael DeLon. Michael is a Credibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. He's also the author of On Marketing: The Definitive Guide for Small Business Owners.
Is It Too Late To Start A Podcast?
In this episode of the Duct Tape Marketing Podcast, I interview Dan Franks. Dan is the Co-founder and president of Podcast Movement, the world's largest conference and trade show for the podcast industry. He's a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media.
Finding Your Niche And Scaling Your Agency
In this episode of the Duct Tape Marketing Podcast, I interview Brent Weaver. Brent is on a mission to help 10,000 digital agency owners achieve freedom in business and life by helping them own their market. Brent is the founder and CEO of UGURUS, a business training, and education company dedicated to this mission. He also hosts one of the leading podcasts in the business niche—The Digital Agency Show and is the author of Get Rich in the Deep End: Commit to Your Niche, Own Your Market, and Audaciously Scale Your Agency.
How To Build A Winning Coaching Business
In this episode of the Duct Tape Marketing Podcast, I interview Marc Mawhinney. Marc is a lifelong entrepreneur who helps coaches get more clients without paid advertising. He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his exclusive print newsletter – Secret Coach Club.
What a CFO Can Do For Your Agency
In this episode of the Duct Tape Marketing Podcast, I interview Jason Blumer. Jason is a Co-founder of Thriveal, a firm that helps entrepreneurial CPA firms connect, learn and grow. He's also the CEO of Blumer CPAs where they serve as an advisory firm for the design, marketing, and creative agency services niches.
How To Truly Embrace Change And Build Long-Term Resilience
In this episode of the Duct Tape Marketing Podcast, I interview Adam Markel. Adam is a best-selling author, keynote speaker, and resilience researcher. He inspires leaders to master the challenges of massive disruption in his upcoming book, Change Proof: Leveraging the Power of Uncertainty to Build Long-Term Resilience.
Helping Entrepreneurs Buy And Sell Their Agencies
In this episode of the Duct Tape Marketing Podcast, I interview Amanda Dixon. Amanda is the Co-founder at Barney – an M & A firm that specializes in the digital marketing space. She's also a Forbes 40 Under 40 award recipient.
How To Create A Brand Name For Your Company
In this episode of the Duct Tape Marketing Podcast, I interview Rob Meyerson. Rob is a namer, brand consultant, and principal and founder of Heirloom, an independent brand strategy, and identity firm. He also has a new book called: Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service.
Empowering Women And People Of Color In The Workplace
In this episode of the Duct Tape Marketing Podcast, I interview Kimberly Brown. Kimberly is a career and leadership development expert a speaker and podcast host whose mission is to empower women and people of color in the workplace. Her personal and professional development company, Manifest Yourself, provides in-person and virtual workshops, training, and coaching to professionals looking to lead a dynamic career and life.
The 5 Elements Of Your Core Story
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on creating your core messaging, and I walk through how to create your core story script.
Standing Out In A Crowded Market
In this episode of the Duct Tape Marketing Podcast, I interview Mike Michalowicz. Mike is a speaker and bestselling author, the creator of Profit First – which is used by hundreds of thousands of companies across the globe to drive profit. And we're talking about his latest book called – Get Different: Marketing That Can't Be Ignored!
The Content Strategy That Works
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show where I'm going to introduce one of my favorite strategy topics around content. Strategy is the most important element when it comes to building a long-term, sustainable marketing system – and content is the voice of your marketing strategy.
Strategies For Building A Successful Self-Employed Life
In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their business in what otherwise seems like uncontrollable circumstances. He's also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.
Rewriting Your Life From The Inside Out
In this episode of the Duct Tape Marketing Podcast, I interview Kindra Hall. Kindra is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today's communication challenges. Her Wall Street Journal best-selling book, Stories That Stick, was released by Harper Leadership in the fall of 2019, which Forbes said: "may be the most valuable business book you read". Today, we're talking about her most recent book: Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out.
My Favorite Podcast Conversations From 2021
I chatted with some incredible guests in 2021. In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show on the top podcast episodes from this past year.
5 Trends For Small Business Marketing In 2022
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show to start the year off. I'm talking about small business marketing trends to look out for 2022.
Happiness Begins With Gratitude
In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She's a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She's also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.
Why You Need To Humanize Your Brand
In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo.
A Better Process For Finding The Best Talent
In this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.
Rethinking Our Relationship To Time
In this episode of the Duct Tape Marketing Podcast, I interview Oliver Burkeman. Oliver is the author of The Antidote: Happiness for People Who Can't Stand Positive Thinking. For many years, he wrote a popular column on psychology for the Guardian newspaper. He also has a new book called Four Thousand Weeks: Time Management for Mortals.
A Guide For Men Who Refuse To Settle
In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of times. We're discussing his book called This Book Will Make You Dangerous – a guide for the rare, few men who refuse to sleepwalk through life.
How Shifting Your Mindset Can Boost Your Productivity
In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar. Clare helps busy professionals optimize their performance. She's a media contributor on productivity, organization, and work-life integration.
2 Creative Ways To Fuel Your Referral Engine
In this episode of the Duct Tape Marketing Podcast, I'm doing the final part of a five-episode solo show series where I'm covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here.
How To Build A Strategic Partner Network
In this episode of the Duct Tape Marketing Podcast, I'm doing part four of a solo show series where I'm covering one of my favorite topics: referrals. You can catch the first episode, second episode, and third episode of the Referral Generation series here.
Scaling Your Business Through Acquisition
In this episode of the Duct Tape Marketing Podcast, I interview Roland Frasier. Roland is an investor, business mentor, Co-founder, and/or Principal of five different Inc. Magazine's fastest-growing companies, and names like DigitalMarketer, Traffic and Conversion, Scribe Publishing, and Real Estate World.
How To Brand With Purpose
In this episode of the Duct Tape Marketing Podcast, I interview Ivan Estrada. Ivan is a business leader and real estate broker with extensive experience in the industries of real estate and finance. He is a sought-after public speaker on topics of branding and marketing, personal development, and real estate. He's also the author of Brand With Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career.
Ramping Your Brand For Exponential Growth
In this episode of the Duct Tape Marketing Podcast, I interview Dr. James Richardson. James is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning. He is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve. He also hosts his podcast – Startup Confidential and routinely appears in trade magazines serving the CPG industry.
How To Live Your Ideal Entrepreneurial Life
In this episode of the Duct Tape Marketing Podcast, I interview Gino Wickman. Gino is the founder of EOS Worldwide, an organization that helps tens of thousands of businesses implement EOS – the entrepreneurial operating system with the aid of an international team of professionals and certified EOS implementers. He's also the author of the award-winning best-selling book – Traction: Get a Grip on Your Business which has sold now over a million copies. He has a new book we're talking about called The EOS Life: How to Live Your Ideal Entrepreneurial Life.
Thriving In A World Of Constant Change
In this episode of the Duct Tape Marketing Podcast, I interview April Rinne. April is a World Economic Forum Young Global Leader and ranked one of the "50 Leading Female Futurists" in the world by Forbes. She helps individuals and organizations rethink and reshape their relationship with change, uncertainty, and a world in flux. She released a new book this year called – Flux: 8 Superpowers for Thriving in Constant Change.
Grow With Your Customers By Serving Their Ecosystem
In this episode of the Duct Tape Marketing Podcast, I'm doing part three of a solo show series on where I'm covering one of my favorite topics: referrals. You can catch the first episode and second episode of the Referral Generation series here.
3 Types Of Referral Offers Every Business Needs
In this episode of the Duct Tape Marketing Podcast, I'm doing part two of a solo show series on where I'm going to be covering one of my favorite topics: referrals. You can catch the first episode of the referral generation series here.
Cultivating The Lost Art Of Wonder In Your Life
In this episode of the Duct Tape Marketing Podcast, I interview Jeffrey Davis. Jeffrey is an author, team culture consultant, educator, and CEO of Tracking Wonder Consultancy. For over 25 years, he's inspired thousands of change-makers, leaders, and creatives to unlock their best ideas through the pursuit of curiosity, innovation, and wonder. He's also the author of a new book launching Nov. 16, 2021 – Tracking Wonder: Reclaiming a Life of Meaning and Possibility in a World Obsessed with Productivity.
7 Approaches To Help You Generate More Referrals
In this episode of the Duct Tape Marketing Podcast, I'm doing part one of a solo show series on where I'm going to be covering one of my favorite topics: referrals. In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. Why is there such a gap? One of the main reasons is that they just aren't being asked to. In this series, I'm presenting what I'm calling the seven grades of referral fuel. I'm unpacking the first of seven specific tactics or approaches that are sure to help you generate more referrals for your business.
How Small Business Owners And Entrepreneurs Can Succeed
In this episode of the Duct Tape Marketing Podcast, I interview Barry McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors. He's also the author of Small Business Revolution: How Owners and Entrepreneurs Can Succeed.
How To Create Remarkable Experiences For Your Customers
In this episode of the Duct Tape Marketing Podcast, I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald's, Discover, and Humana. He's also the author of – The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share.
The Secret To Making The Hard Sell Easy
In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. Tom is also the author of a book called unReceptive: A Better Way to Lead, Sell & Influence – launching in November 2021.