The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. He explains how Fractional CMOs besides being a flexible and cost-effective solution for businesses, contribute to long-term growth through strategy development, messaging refinement, and navigating marketing challenges. More About Angelo Ponzi: Connect with Angelo on LinkedIn. Angelo's website. Get Your Free AI Prompts To Build A Marketing Strategy: Download now

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Sabrina Starling. She is the Business Psychologist and is the international bestselling author of How to Hire the Best and The 4 Week Vacation: The Entrepreneur's Ultimate Guide to Taking Your Life Back from Your Business. Founder of tapthepotential.com and host of the Profit by Design podcast, she and her team coach entrepreneurs to take their lives back from their businesses. They are on a mission to disrupt the hustle culture by sending 10,000 entrepreneurs on a 4-week vacation over the next 10 years. More About Dr. Sabrina Starling: Discover how to make your time worth $10,000 an hour Listen to the Profit By Design Podcast Get your copy of The 4 Week Vacation: The Entrepreneur's Ultimate Guide to Taking Your Life Back from Your Business. Get Your Free AI Prompts To Build A Marketing Strategy: Download now

In this episode of the Duct Tape Marketing Podcast, I interview Lloyed Lobo. He is an entrepreneur, podcast host, and community builder. He is the co-founder of Boast.ai, where he leveraged the Community-Led Growth model to bootstrap the company. He is also the co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change. More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed's website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth

In this episode of the Duct Tape Marketing Podcast, I interview Jennifer Wallace. She is a freelance print and television journalist who began her career at 60 Minutes. She's a frequent contributor to the WSJ and the Washington Post. Her upcoming book Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, explores the deep roots of toxic achievement culture, and finds out what we must do to fight back. She explains the term "mattering" which is the idea of feeling valued for who we are at our core by our families, by our friends, by our community, and also being dependent on to add meaningful value back to parents, to friends, to the community. More About Jennifer Wallace: Jennifer's website Pre-order Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, Mike Volkin. He is a serial entrepreneur, speaker, marketing consultant, fractional Chief Marketing Officer, Army veteran, and author of 7 books. In addition, he has built and sold 6 of his own companies. As a marketing leader, he specializes in helping businesses scale, particularly ones that help people, animals, and the environment. The Fractional CMO model is a smart solution for companies that may not require a full-time CMO but still need strategic direction and are seeking tailored strategic insights. Mike highlights that it is important to consider a balanced approach to marketing channels based on the available resources and staff skills, focusing on a few channels that can provide significant ROI. More About Mike Volkin: Mike's website If you're a marketing agency, looking for a marketing strategy: Your Marketing Expert Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Carol Roth. She is a "recovering" investment banker; entrepreneur; speaker; economic, business, and financial commentator; content developer; and a New York Times bestselling author. Her latest book You Will Own Nothing: Your War with a New Financial World Order, is a New York Times best seller that helps people navigate the shifting global financial order and create a plan to fight back and preserve their wealth creation opportunities. More About Carol Roth: Get your copy of: You Will Own Nothing: Your War with a New Financial World Order Follow Carol on Twitter Connect with Carol Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Dr. Hitendra Wadhwa. He is a professor at Columbia Business School and Founder of the Mentora Institute. He has coached dozens of Fortune 100 C-suite executives and taught 10,000+ MBAs and Executives. His upcoming book: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success, explains the 5 Core Energies (Purpose, Wisdom, Growth, Love, and Self-Realization) and expressing them through actions that bring out the best in yourself and others. Dr. Hitendra shares the key principles for how to pursue success by letting your true self shine through in everything you do. More About Dr. Hitendra Wadhwa: Get your copy of: Inner Mastery, Outer Impact: How Your Five Core Energies Hold the Key to Success Dr. Hitendra's website. Mentora Institute Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Russ Perry. Russ, the founder and CEO of Design Pickle, is a seasoned creative leader, entrepreneur, author, and thought leader. As a former agency owner, Perry intimately understands the challenges associated with all aspects of creative work and has transformed the creative process through Design Pickle. More About Russ Perry: Design Pickle Connect with Russ on LinkedIn Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO). JP explains how Fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. More About JP Maroney: Follow JP on social media: @jpmaroney JP's website. Check out JP's Youtube Channel. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co

In this episode of the Duct Tape Marketing Podcast, I interview Ben Young. He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. Nudge helps you measure the performance of your digital properties through the lens of what people are paying attention to. Ben explains why agency owners should consider investing a portion of their own capital into other businesses as a way of personal development and to gain valuable insights from different industries. By investing in other companies, they can learn from other founders, gain exposure to new sectors, and understand emerging trends. More About Ben Young: Follow Ben on Twitter. Nudge website. Check out Ben's blog. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about a new tool that we've created, the marketing a gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies. Get your Duct Tape Marketing Gap Analysis. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Isaac Watson. He is an event strategist and entrepreneur who founded Kickass Conferences in 2016 and has produced over 50 conferences and gatherings worldwide. Isaac is also the co-host of the Make It Kickass podcast. Isaac explains how events can serve as a powerful strategy for building a community around a business or brand. A comprehensive approach to event planning starts with developing a strategy that aligns with your business goals and creating impactful experiences for your community. More About Isaac Watson: Kickass Conferences website. Listen to the Make It Kickass Podcast. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Sam Horn. She is the Founder and CEO of the Intrigue Agency. She's been a speaker for 3 TEDx talks and the author of 10 books. Her new book Talking on Eggshells: Soft Skills for Hard Conversations shows how to apply constructive communication strategies that shift from reactive and negative responses to proactive and compassionate ones; in order to create a positive ripple effect in people's personal and professional lives. More About Sam Horn: Download your words to lose, words to use template. Get your copy of Talking on Eggshells: Soft Skills for Hard Conversations Sam's website. Follow Sam on LinkedIn. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He shares his story as an "underground" serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants. He shares how outsourcing tasks to VAs can help businesses grow and be more profitable. More About Joe Rare: More about Level 9 Virtual. Joe's website. Reach out to Joe Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm gonna talk about 7 marketing mistakes that business owners usually make and I give you some tips on how to avoid them. Send me an email if you want to talk about Strategy First. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Becky Robinson. She is the Founder and CEO of Weaving Influence. This full-service marketing agency specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Her first book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. This book provides a structured approach to creating a successful online presence that will generate a big impact on any message. Becky shares a framework to cultivate followers based on four commitments: value, consistency, endurance, and generosity. More About Becky Robinson: Get your copy or audiobook of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. More about Becky and Weaving Influence. Connect with Becky. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Josh Bernoff. He is the bestselling author or ghostwriter of eight business books and contributed to 50 book projects that have generated over $20 million for their authors. Josh was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. ​​His most recent book: Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters, is a guide for authors who want to create impact in their business books. More About Josh Bernoff: Get your copy of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. Reach out to Josh. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology. His newest book, Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Kenneth explains the complexity of AI, demonstrating its potential and exposing its shortfalls. More About Kenneth Wenger: Get your copy of Is the Algorithm Plotting Against Us?: A Layperson's Guide to the Concepts, Math, and Pitfalls of AI. Connect with Kenneth. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Alysia Silberg. She is a leading venture capitalist in Silicon Valley, where she mentors tech startups and helps them go public. She is the CEO & General Partner of the investment firm Street Global. Her first book, Unemployable: How I Hired Myself is a guide that helps to change your mindset from "I can't" to "I can"; and changes the narrative of being "unemployable" and relates it to entrepreneurship and finding one's superpower in business. She shares her personal journey of embracing her entrepreneurial spirit and encourages others to leverage AI to create new opportunities. More About Alysia Silberg: Get your copy of Unemployable: How I Hired Myself Connect with Alysia and follow her on Instagram Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Siri Lindley. She is a two-time world champion triathlete and winner of twelve ITU World Cup races. She's the top female triathlon coach in the world, she's guided Olympic medalists and Ironman champions to not only become better athletes but also better people. Siri is also a life coach, keynote speaker, and the Founder of two non-profit organizations. Her upcoming book Finding a Way: Taking the Impossible and Making it Possible, gives you the tools, inspiration, and strategies you need to find a way through the struggles in your life and leads you to triumph. She explains how failure becomes an opportunity for learning and growth, while gratitude, support, and living with purpose and love are essential in everyone's journey. More About Siri Lindley: Get your copy of Finding a Way: Taking the Impossible and Making it Possible. For every book sold, $2 is donated to Feeding America and the rest of the profits go to Siri's non-profit Believe Ranch and Rescue. Get a free chapter of Finding a Way by texting "GOFIRST" to 66866. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Practice, and a member of McKinsey's Shareholders Council, the firm's board of directors. He serves clients across a range of industries on growth strategy, performance improvement, and value creation by harnessing the power of data and analytics, digital culture and capabilities, and modernized core technology. He is the co-author of Rewired: the McKinsey's Guide to Outcompeting in the Age of Digital and AI. This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed "how to" manual explaining how organizations need to rewire their processes and operations, leveraging new technologies to achieve value. More About Rodney Zemmel: More about Rewired: the McKinsey's Guide to Outcompeting in the Age of Digital and AI Get in contact with Rodney Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Joe Mull. He is the founder of the BossBetter Leadership Academy and hosts the popular BossBetter Now Podcast, which was named by SHRM as a "can't miss show for leaders". He is the author of the newly released book Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work, a framework for creating an employee experience that leads people to join a company, stay long term, and do a great work. More About Joe Mull: Get your copy of Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work Joe's website Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Dave Dodson. He is on the faculty of Stanford University's Graduate School of Business, where he guides students in tactical execution. He was a McKinsey & Company consultant and left to become a serial entrepreneur operating several companies as CEO or Executive Chairman. His newest book The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition; will help managers, executives, and other business leaders interested in dramatically improving their ability to lead people and inspire loyalty. More About Dave Dodson: Pre-Order your copy of The Manager's Handbook: Five Simple Steps to Build a Team, Stay Focused, Make Better Decisions, and Crush Your Competition Reach out to Dave Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Liam Martin. He is the co-founder of Time Doctor and has been working remotely for over 20 years, helping thousands of companies to adopt a remote working model. His newest book Running Remote: Master the Lessons from the World's Most Successful Remote-Work Pioneers, is a Wall Street Journal Bestseller that teaches success secrets from original remote work pioneers on the mindset and strategies they have used and developed to build and grow successful remote organizations. More About Liam Martin: Get your copy of Running Remote: Master the Lessons from the World's Most Successful Remote-Work Pioneers Check out the Running Remote Conference Connect with Liam Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and a Wall Street Journal bestselling author. Her new book The Experience Mindset: Changing the Way You Think About Growth, explores the relationship between employee experience (EX) and customer experience (CX) in businesses and how companies should adopt a mindset that strengthens both EX and CX simultaneously. More About Tiffani Bova: Get your copy of The Experience Mindset: Changing the Way You Think About Growth Connect with Tiffani Follow Tiffani Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hosts the popular Women In Product Marketing podcast. Her new book The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, is a quick-start guide to nailing your first product launch, whether you are a product marketer, product manager, or founder. More About Mary Sheehan: Get your copy of The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win Listen to Women in Product Marketing Connect with Mary Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Kate Volman. She is the CEO of Floyd Coaching. With over twenty years of experience in developing and leading life-changing programs for entrepreneurs and leaders, she has a passion for helping people grow. Her new book Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job shares the seven myths stopping people from exploring their passions and dreams. More About Kate Volman: Website: katevolman.com Get your copy of Do What You Love: A Guide to Living Your Creative Life Without Leaving Your Job Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Lenox. He is the Tayloe Murphy Professor of Business at the University of Virginia's Darden School of Business. He has served on the faculty at Duke and NYU and as a visiting professor at Harvard, Stanford, and Oxford. His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. More About Mike Lenox: Connect with Mike Get your copy of Strategy in the Digital Age: Mastering Digital Transformation Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. Andrew emphasizes how it's important for small businesses to invest in building a dedicated social media team that focuses on a select few platforms where their target audience is most active. Furthermore, building trust and establishing an organic presence is essential in social media marketing. More About Andrew Barlos: Start your free trial of Loomly Connect with Andrew Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Russell Heneberry. He is a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies. He's the Founder of theCLIKK, an email newsletter about digital marketing. Russel talks about how newsletters have made a comeback by combining email marketing with content marketing and direct response promotion. By building trust, providing education, and offering entertainment, newsletters have the power to nurture subscribers and connect with them by creating engaging content, and effective calls to action. More About Russell Henneberry: Subscribe to theCLIKK Connect with Russell Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California's Marshall School of Business. Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. The greatest salespeople are often the opposite of what people expect them to be; They challenge societal expectations and prioritize their authenticity, vulnerability, and curiosity. By cultivating genuine care for their customers, asking impactful questions, and showing empathy, they are able to establish meaningful connections with them. More About Garrett & Colin: Website: www.colinandgarrett.com Connect with Garrett & Colin Follow Garrett & Colin Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups to Fortune 500 clients to build robust and sustainable enterprises while reshaping corporate cultures for unlimited innovation and growth. In his new book: Think8: 8 Steps to Ignite Your Creative Genius in Business, Career, & Life, Mark shares his proven method previously only available to his global Think8 clients. Mark shares that when individuals focus on their purpose and passion, they can unlock their creative energy and achieve remarkable results in various domains of life. Creativity is not limited to artistic endeavors but can be applied in business contexts as well. The Think8 methodology has 8 steps: purpose, message, tone, character, content, structure, style, and impact, when followed in sequence, leads to optimal results. More About Mark Shekter: Think8 Global Institute Pre-order Think8 Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Diana Kander. She is a keynote speaker on curiosity and innovation and a New York Times bestselling author. A serial entrepreneur who entered the United States as a refugee at the age of eight, she has launched and sold millions of dollars of products and services. Diana's new book with Tucker Trotter: Go Big or Go Home Book: 5 Ways to Create a Customer Experience That Will Close the Deal, teaches how to turn pitches into an emotional experience to attract your customer's attention and bring home the win. Innovating how we sell our products and services, using elements like surprise or unexpected physical objects is a perfect way to engage and create a memorable impact and a better connection with our customers. Diana highlights the need to prioritize understanding the customer's needs before talking about oneself or what our company does. More About Diana Kander: Contact Diana to get a digital copy of her book for free! Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mark Mears. He's a Best Selling author, keynote speaker, and consultant. Serves as Chief Growth Officer for LEAF Growth Ventures, LLC; a consulting firm inspiring individuals, teams, and organizations to find purposeful growth for business success while making a positive, lasting difference in the world. Mark's new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder, explains the importance of growing into one's purpose and fulfilling that purpose over time. Mark explains that a living legacy is someone who makes a difference in people's lives and inspires them to want to do likewise. Meanwhile, purposeful growth can be aligned with profitability and philanthropy and should be the central focus for businesses as it leads to engaged and motivated team members, happier customers, and stronger communities. Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show, and I'm talking about how AI tools could be used as research assistants to enhance their work, generate ideas, and create more powerful marketing strategies for our clients. AI prompts cover topics like analyzing a client's online presence, identifying the ideal client, discovering trends that can become opportunities, and even analyzing their competition. By focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Get Our Free AI Prompts For Developing A Marketing Strategy: AI Prompts Learn More About The Agency Intensive Certification: Learn more Take The Marketing Assessment: Marketingassessment.co This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Steve McKee. He is the co-founder of McKee Wallwork, a nationally recognized marketing advisory firm that made the Inc. 500 list of the fastest-growing private companies in America in its first year of eligibility and has twice won the prestigious Effie Award for marketing effectiveness from the American Marketing Association. Steve's new book TURNS: Where Business Is Won and Lost talks about how every decision and turn made in business whether it is big or small, can change the direction of our business, and is crucial to reflect on past turns/decisions and learn from them. Steve emphasizes that recognizing and embracing the turns is essential for success in business. More About Steve McKee: McKee Wallwork Get a copy of TURNS: Where Business Is Won and Lost More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Laura Belgray. She is the founder of Talking Shrimp and co-creator of The Copy Cure. Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Her first upcoming book Tough Titties: On Living Your Best Life When You're the F-ing Worst is a collection of her growing-up stories and saying "tough titties" to the supposed to's in life such as: driving a car, being on time, handing in your paperwork, learning to roast a chicken, and having kids. More About Laura Belgray: Talking Shrimp Pre-order Though Titties Follow Laura on Instagram More About The Agency Certification Intensive Training: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

In this episode of the Duct Tape Marketing Podcast, I interview Charles Conn. He is co-founder of Monograph Capital, a life sciences venture firm in London and San Francisco, and was previously CEO of the Rhodes Trust in Oxford. He is the Board Chair of Patagonia and sits on The Nature Conservancy European Council. He co-authored the bestselling book Bulletproof Problem Solving: The One Skill That Changes Everything and The Imperfectionists: Strategic Mindsets for Uncertain Times. Charles mentions how imperfection is a powerful tool for problem-solving in a rapidly changing world. Instead of striving for perfection and following traditional industry structures, it's important to be curious, gather diverse perspectives, and embrace uncertainty to find solutions from unexpected sources. More About Charles Conn: The Imperfectionists Get a copy of The Imperfectionists: Strategic Mindsets for Uncertain Times More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Rob Levin. He is the co-founder and chairman of Work Better Now, a virtual assistant company providing talented remote professionals from Latin America for US and Canadian-based small and mid-sized businesses. He is also the managing member of the Oasis Strategy Group and CEO of RSL Media. Rob mentions that having an assistant is important for all business owners because it allows them to focus on strategy and high-level work instead of admin work. Additionally, having a virtual assistant turns out to be an amazing return on investment for the company because it saves time and money since the business owner can delegate tasks they don't enjoy or aren't good at. More About Rob Levin: Work Better Now Connect with Rob More About The Agency Certification Intensive Training: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

In this episode of the Duct Tape Marketing Podcast, I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father's multi-million dollar enterprise, which specializes in helping companies double their sales. Amanda shares more about her journey as CEO and the challenges of implementing change in a long-standing organization. She dives into the process her father developed years ago that has helped large companies quickly double their sales and how she has helped that process evolve over the years. She's the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. More About Amanda Holmes: UltimateSalesMachine.com Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. Connect with Amanda on Instagram — @amanditaholmes More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Joe Polish. He is the Founder of Genius Network, one of the highest-level groups in the world for entrepreneurs. Joe has helped build thousands of businesses and generated hundreds of millions of dollars for his clients. He's the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want. Joe talks about the many challenges he has overcome in his life to get him to where he is today and how relationship-building and building a network play an essential role in achieving success. More About Joe Polish: WhatsInItForThem.com More About The Agency Certification Intensive Training: Learn more This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and The HOTH.

In this episode of the Duct Tape Marketing Podcast, I interview Joey Coleman. He is the Wall Street Journal bestselling author of Never Lose a Customer Again, an award-winning speaker, and works with organizations around the world ranging from small startups to major brands. His new book, Never Lose an Employee Again: The Simple Path to Remarkable Retention, offers a proven framework for increasing employees retention, engagement, and in the process, profits. Joey explains how companies should focus on the employee journey from the first day on the job. A new employee's first-day experience should be welcoming and inclusive, and companies should assign someone to be responsible for the entire journey from the first time the employee hears about the business until they're up and running a hundred days later. By doing so, retention numbers can significantly improve. It's important to understand that we have humans who work at our company and celebrate them for their humanity, not only of their product. More About Joey Coleman: Website: joeycoleman.com Get your copy of Never Lose an Employee Again More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Mike Rhodes. With over two decades in the digital marketing industry, he established his award-winning Melbourne-based digital agency WebSavvy back in 2006, to help small businesses grow. Mike also runs AgencySavvy, training hundreds of agency owners how to 'do' Google Ads better and scale their agencies. He co-authored The Ultimate Guide to Google Ads, now in its sixth edition, which is the world's best-selling book on Google Ads, with over 130,000 copies sold. More About Mike Rhodes: Website: websavvy.com.au Take one of Mike's courses: agencysavvy.com More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Kristi Herold. She is the founder and CEO of JAM a multi-million dollar global business that has connected millions of people through play since its inception as one of the largest adult recreational sports leagues in the world. The JAM team has produced and delivered over 3500 playful corporate events, in over 30 countries since the summer of 2020. It has been awarded "Canada's Most Admired Culture Award " in 2022, certified as "Great Places to Work - Canada" and named the "Best Remote Startups to work for". Kristi is the author of the best-selling book It Pays to PLAY - How Play Improves Business Culture, a resource to implement play at work and improve the productivity and culture of companies. More About Kristi Herold: Get a copy of Kristi's PLAYbook pdf with a top 10 list of ideas on how to integrate play at work and receive 25% off a JAM corporate team experience: here kristiherold.com JAM More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Gaia Bernstein. She is a law professor, Co-Director of the Institute for Privacy Protection, and Co-Director of the Gibbons Institute for Law Science and Technology at the Seton Hall University School of Law. She writes, teaches, and lectures at the intersection of law, technology, health, and privacy. Her forthcoming book, Unwired: Gaining Control Over Addictive Technologies shatters the illusion that we can control how much time we spend on our screens by resorting to self-help measures. More About Gaia Bernstein: gaiabernstein.com Get your copy of Unwired More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Henry Adaso. Henry Adaso is an award-winning marketing leader with over 15 years of experience. A former music journalist, he is a natural storyteller and an innovative marketer. He is currently head of marketing for CEMEX USA and the author of three books, including his latest The Art of Messaging: 7 Principles of Remarkable Messages (Or How to Stand out in a Noisy World): a practical guide that helps marketers and entrepreneurs clarify their message and captivate their audience. More About Henry Adaso: henryadaso.com Connect on LinkedIn Follow Henry on Instagram More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the host of The Anxious Achiever, a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010. Her upcoming book is called The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower where the mission is to normalize anxiety and leadership in today's workplace. Morra shows that anxiety, with the right tools, can turn into a strength instead of a weakness. More About Morra Aarons-Mele: https://morraam.com/ Listen to The Anxious Achiever Connect on LinkedIn More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Previously he founded and grew a marketing agency, and pivoted it into a SaaS company, growing it into one of the top three or four companies in its national market before a successful exit. The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. His upcoming book is a second edition of Bullseye Marketing where he teaches how to develop, launch, and scale a successful marketing strategy for B2B companies. More About Louis Gudema: https://louisgudema.com/ Connect on LinkedIn Follow on Twitter Contact Louis More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies, is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. More About Christina Inge: https://thoughtlight.net Get your copy: Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

In this episode of the Duct Tape Marketing Podcast, I interview David Newman. He's the founder of the Do It! MBA mentoring program and the host of The Selling Show, a top-rated business podcast. He is the author of the business bestseller Do It! Marketing, and his new book, Do It! Selling, where David helps professional services sellers land better clients, bigger deals, and higher fees. More About David Newman: https://doitmarketing.com Pre-order: Do It! Selling More About The Agency Certification Intensive Training: Learn more Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.